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The three of us will be bringing you fun (and fact) filled eps for creative business owners everywhere. We'll tackle the big issues (like what Tim Ferris does in the bath
We have created our list of the trends that will be impacting (increasing or decreasing) profitability. This is based on our conversations with our Restaurant customers across 17 countries along with some Google search trends analysis, plus our reading of the We talk about the impact of being behind the trends, with the example of the Melbourne Burger Wars. We discuss the winners, places like 8 bit, Huxtaburger and Easy's. We start by discussing Google Search Trends and what you can learn from it and more importantly, how you can use it in building your marketing and business plan. This can help with your specials and your menu board. We talk about wages in Restaurants. Restaurants are looking at the product that they have, so that they can decrease the skills requirements, looking at roster costs. Openings - there will be a lot more openings this year. As the pressure increases in the industry, there are more experts looking to take advantage of the opportunities that are coming up in the industry. These opportunities are coming about through the leasing deals that are on offer. The food trends themselves are something that a lot of Restaurant owners chase, but I don't think it is as important as many people think. The ability to authentically and passionately relate to a type of food or method of cooking is not something that can be changed each year to chase the new trends and it confuses customers. Beverages- coffee, tea, fruit drinks. There is a lot of opportunity around beverages, as a source of income and as a way to increase the gross customer spend. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes. It really helps us to get the word out and share it on our Facebook page. For Free Tools to build your Restaurant business, check out our free tools page. We've helped restaurants around the world build the Restaurant that they always wanted with our tools. Our free booking tool has taken over $25,000,000 in seats booked.
This week on Cooking the Books we have Daniel Wilson, former chef/owner of Huxtable and co-owner of Huxtaburger, and he now also runs his own consultancy company. We talk about his time in America, his love of growing in his own garden as well as some tips if you're thinking of opening your own restaurant. www.danielwilson.co
Another Kiwi making his mark on the Melbourne food scene, Daniel Wilson earned his stripes in the States and then reached for the stars in Melbourne. He was rewarded early on, jointly winning The Age 2003 Good Food Guide Young Chef of the Year and then continued his trajectory gaining hats at now closed Huxtable, the restaurant he co-owned and cooked for, and being at the forefront of the Melbourne gourmet burger wave with Huxtaburger.
Daniel Wilson is a chef and co-founder of Huxtaburger, my favourite burger joint (everything in moderation , of course ;0). Huxtaburger is a very understated burger brand that's in 5 quality locations around my hometown of Melbourne.A mighty fine Huxtaburger There's a couple of things I love about the Huxtaburger brand - one is in its marketing. Specifically, Daniel has written a recipe book that step-by-step explains exactly how to make the world's best burger. So, in theory, you could follow all his instructions and go in to direct competition. In theory. Listen in as we cover some serious marketing ground including: What makes Huxtaburger more than just another burger joint How Daniel and his friends went from working as chefs to opening their own restaurant Daniel's personal philosophy of doing what you love - whether that's cooking food you love or using your passions otherwise How Huxtaburger's name and classic menu came to be The unique challenges and benefits of starting a franchise How Huxtaburger's new brand refresh focuses the company on diversity Why Daniel wrote a book, The Huxtaburger Book, with the secrets to making a perfect burger The reason your brand experience is so important to creating an emotional attachment with customers But that's not all. In this episode of your favourite marketing podcast ... I launch a new segment with past guest Dale Beaumont, in which Dale shares a productivity tool each week. The segment's called Life Just Got A Whole Lot Easier! I share another low cost marketing idea - I call it the Super-Sized Customer Testimonial Strategy! And we go way back into The Small Business Big Marketing Show's archive, revisiting a controversial chat I had with one of Australia's most successful network marketers, Paul McAneny. As per usual, there's marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing's HQ … So let's get stuck ... right in. EPISODE TIMELINE 00:00 Two marketing insights 00:48 Teaser 01:16 Welcome & overview 02:56 Insights into The Small Business Outsourcing Tour to the Philippines 03:54 Introduction to a new segment 04:25 New segment: Life Just Got A Whole Lot Easier! 05:53 Today's guest introduction - Daniel Wilson 07:36 Interview with Daniel Wilson 41:26 Insights into Cornerstone Business Solutions 42:41 My Top 3 Attention Grabbers from my chat with Daniel Wilson 44:02 What Have You Got To Lose: How to create super-sized customer testimonial 46:46 Wrap-up and an insight in to both a past guest & next week's guestMY TOP 3 MARKETING ATTENTION GRABBERS “Cook what you love.” Do what you love. If you're not doing what you love in your business, either hire someone else to do it, get rid of it, or get over it. He's never spent a cent on advertising. The marketing landscape has changed significantly - advertising is absolutely a small component part of marketing, and there are many other ways you can promote your business. Share that mountain of knowledge you're standing on! Express your opinions, share your knowledge, become the opinion leader. Sell the experience and don't worry about keeping secrets. RESOURCES & LINKS MENTIONED Huxtaburger's official website Voxer - The productivity tool Dale shares in Life Just Got A Whole Lot Easier Dale Beaumont's 52 Ways live event3-Steps To A Super-Sized Customer Testimonial EPISODE SPONSORS Dale Beaumont's 52 Ways Workshop Quite Simply, The Best One-Day Business Workshop, EVER. Cornerstone Business Solutions Reduce your business running costs by up to 90% OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment. See omnystudio.com/listener for privacy information.
It's freezing in Melbourne so we thought it would be an opportune time to check in with Nick Holloway, chef at Palm Cove's NuNu restaurant. As well as reminding us what warm weather feels like, we spoke about the different seasonal ingredients in that part of the world (winter tomatoes!), his discoveries during eleven years as a northerner, and the upcoming Taste Port Douglas festival.We caught up with John at the Queen Victoria Market.We finished the show chatting to Daniel Wilson from both Huxtable restaurant and the slowly growing Huxtaburger stores. He's just authored a new book about making the perfect burger, and we chatted in depth about how to turn your burgers from OK to awesome.