The Small Business Big Marketing Podcast with Timbo Reid

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success. A little more about unconventional marketer and Forij founder Parker Olson... Welcome to today's episode featuring a truly unique figure in the world of business, Parker Olson. He's not just any entrepreneur; he's a cereal entrepreneur with a deep-seated passion for unconventional marketing tactics. And when I say cereal, I'm talking literally – he's the innovative mind behind Forij, a thriving granola brand. Parker's journey in mastering unconventional marketing tactics is nothing short of remarkable. From handing out product samples to kayakers mid-swim to commandeering the cabin crew's microphone on flights, his methods are as unconventional as they are effective. He even embarked on a cross-country adventure in a Forij-branded Mazda van, making stops across the United States to engage with buyers directly – all epitomising the essence of cost-effective, high-impact marketing. In our conversation, we delve deep into the realm of these unconventional marketing tactics. We'll explore the creative process behind Parker's innovative ideas, how he assesses the return on investment of such unique strategies, and why he believes in the power of simple tools like a $10 whiteboard to drive massive marketing success. And there's more – for an exclusive glimpse into our intriguing discussion, check out a captivating video snippet over at Patreon.com/MarketingPodcast. So, without further ado, let's dive into the world of unconventional marketing tactics with the master himself, Parker Olson.   Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing.   Timbo ReidSee omnystudio.com/listener for privacy information.

Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion! A little more about Bunster's Worldwide founder Renae Bunster ... During a holiday through central America in 2011, Aussie journalist Renae Bunster fell in love with the delicious fresh hot sauces from the region. Upon returning home she couldn't find anything that came even close, so like all good entrepreneurs, she began making her own, calling it Shit The Bed!  Friends who'd never even liked chilli before were suddenly kicking down her door, and it quickly turned into a thriving business with orders coming in from all over Australia. In fact, when I first interviewed Renae in episode 401, she was already selling $8,000 worth a day, and was the number one selling hot sauce on Amazon Australia ahead of the giant Sriracha! Realising she was on to something, she sent a load over to the US and Shit The Bed quickly became number one on Amazon USA! Today, the Bunster hot sauce empire is thriving with new flavours added, supported by a huge national distribution including Woolworths, plus Renae has extended the brand into pre-mixed cocktails and a dedicated Tequila brand with flavours including Peanut Butter and Fruit Tingle! So sit back as Renae shares how she's gone about building her empire, along with how she's raised $3.7M through equity crowd-funding, and how she got her hot sauce brand featured on Hot Ones, one of YouTube's biggest channels. As always, you'll find a video snippet from this interview that I feel is super interesting over at Patreon.com/MarketingPodcast. Enough from me, let's go meet Renae … Resources mentioned in this episode ...  Built To Sell interview with John Warily Working Backwards interview with Colin Bryar Hot Ones YouTube channel   Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

As a smart business owner you're constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don't find the time to give yourself a bit of a spruce-up, as well.  If that's the case, then you'll love the tips New York stylist Nicole Russo has to share. It's a smartly dressed episode 661 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about New York stylist Nicole Russo...   Today's special guest, Nicole Russo, is a fashion stylist based in New York who is all about helping business owners look and feel like the rockstars they truly are, regardless of their size or what's held them back before.  From the Saudi Royal family to Google big shots and even New York Times executives, she's dressed them all and left them pretty damn happy with themselves. So if the idea of looking sharper, smarter or more business-like appeals to you, then you'll love what Nicole has to share including: What's the right look for you and how to get it important Examples of how a change in one's appearance resulted in a measurable ROI How styling advice differs by industry How to change your look based on the business setting When should a business have branded uniforms Whether we should dress to match our clients And of course some simple hacks to get you looking sharp pronto! As always, you'll find a snippet from this interview that I feel is super interesting over at Patreon.com/MarketingPodcast. I kicked things off by asking Nicole how she turned some bad dates into a successful styling business …   Businesses that make this podcast possible   StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Today's guest lives by the philosophy that offering less enables you to build a business that others simply can't touch. Has it worked? Has it ever! It's a ridiculously simple yet powerful, episode 660 of The (14 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Mobile Skips owner Jacob Spencer ...   Eight years ago, and without any industry experience, Jacob Spencer bought the underperforming Mobile Skips business.   This year it will turn over $8 million, thanks to his 17 very motivated franchisees across Australia, a lucrative Bunnings contract and his very own and unique skip bin design.   Now … if you think there's nothing to learn from a mobile skip business, then you could not be wronger!   Jacob, who's incredibly humble about his business achievements and marketing know-how, has built a highly profitable business off the back of some very clever, yet simple, concepts. Concepts, that as you'll see, have made it hard for others to replicate. And concepts that you can apply immediately into your business.   So seriously, grab a journal, as you're about to discover so much business and marketing gold including:   Why choosing to do less creates an untouchable business The power of offering a celebrity service (and that's not what you think) What you can learn from Janine Allis and her Boost Juice empire How to create a brand that attracts the right people Jacob explains how he's encouraged over 5,000 Google reviews And you'll hear yet another example of a compelling customer experience   A big thank-you to past guest and founder of Lord of the Fries, Amanda Leigh-Walker, for bringing Jacob and his business to my attention.   Oh, and a reminder that if you'd like to watch this interview, then simply join my small business owner Membership at Pateron.com/MarketingPodcast. The first 7-days are free.   I started off by asking Jacob why rubbish removal?   Resources mentioned in this episode ... Product Review website Jacob mentioned Geoff Ramm's book on Celebrity Service Businesses that make this podcast possible   StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Recently ex-chef turned online entrepreneur Frank Greef shared his incredible journey with us in which he and his brothers started a business in a field they knew nothing about, risking their parents' livelihood, and then selling it for $180M. As amazing an episode as it was, I was reminded by a long-time listener that Frank and I neglected to cover one very important point. One that if you truly get your head around, your business life will never be the same again. It's an inspiring episode 659 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Real Base co-founder Frank Greeff ... In episode 655, I interviewed ex-chef Frank Greeff, who with his two brothers, created and sold a real estate marketing business for $180M, risking their parent's business along the way. If you're yet to listen to that chat, I'd encourage you to do so. Based on your feedback, it's clear that you guys loved Frank's story BUT, it's also clear that I didn't go quite far enough, as this note from long-time listener Ben Minutoli makes clear. Here's what Ben had to say … “Hey Timbo, please tell me you have plans on getting Frank Greeff back on the show again soon? We went the whole episode hearing about his business and how he built it up from nothing and sold it for a fortune and all the lessons along the way. But then, right at the end, Frank drops the bombshell that he's planning to write and sell a cookbook, to raise a million bucks for charity in less than 2 months, and to do that he has hired a videographer and will be doing content marketing costing up to $300,000. Ohh mate!!!! You need to get him back on so we can hear about what he plans to do and why he decided to go that way.” Well Ben (and others) your wish is my command.   Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Dive into the world of strategic partnerships on The Small Business Big Marketing Podcast as we explore Unyoked's journey with co-founder Chris Grant. Discover how their alliance with Matthew McConaughey and Apple epitomises the fusion of nature and business, and learn the secrets behind Unyoked's success. This is a masterclass in leveraging high-profile collaborations to redefine the escape from modern stressors through the power of nature. Tune in for inspiration on cultivating impactful partnerships. A little more about Unyoked's founder Chris Grant ... In 2017, Chris Grant and his twin brother Cam embarked on a venture to redefine our connection with nature through Unyoked, with strategic partnerships at the heart of their mission. Unyoked's off-grid, minimal impact cabins, strategically placed in the midst of unspoiled landscapes, offer a respite from the relentless pace of modern life, serving as a bridge back to the ancient calm of the wild. With a growing portfolio of 100 bespoke cabins across three countries and over 35,000 stays, Unyoked's journey has been bolstered by strategic collaborations with the likes of Matthew McConaughey and tech titan Apple. These alliances have not only amplified their reach but have also affirmed their innovative approach to merging tranquillity with enterprise. This expansion and recognition as leaders of innovation have been fuelled by a recent $28 million funding, earmarked for a European venture. Chris and Cam's recognition in The Australian's Top 100 Innovators for two consecutive years speaks volumes of their vision. In our conversation, I explore with Chris the challenges of transitioning from corporate life to carving a path in the wilderness, underpinned by strategic partnerships that transform and transcend.   Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Episode 657 of the award-winning Small Business Big Marketing podcast reveals the top SEO secrets of 2024. Harry Sanders, Australia's foremost SEO specialist, explains how helpful marketing can be your game-changer in the aftermath of Google's pivotal September update. For small business owners aiming for top Google rankings without splurging on ads, this is an episode you can't afford to miss! A little more about StudioHawk's founder Harry Sanders ... If you're new. Firstly, welcome. Thanks for dropping by. Secondly, Harry's Australia's leading authority on SEO. He's the founder of StudioHawk - Australia's most awarded SEO agency. He started Hawk Academy - Australia's best DIY SEO resource for small business owners.  Plus he has deep connections into all things Google. So strap ina as Harry explains what the September 2023 Google update means for your business. Hint. Create online content that helps your precious customers make an informed purchase decision. He also explains the importance of EEAT, standing for  experience, expertise, authority & trust. He takes us through Google's new SGE - Search Generative Experience. And to top things off, he shares some digital PR case studies that are getting solid backlinks for StudioHawk clients. And BTW, if you're not a StudioHawk client, but you like the idea of being and staying on page one for key search terms, then check-out StudioHawk.com/Timbo for Harry's exclusive listener package. I start off by asking Harry how us small business owners should think about SEO.   Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Who doesn't love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It's an all-systems-go episode 656 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Shhh Silk's founder Olivia Carr ... Righto, at this point I normally rabbit on about supporting the work I do for small business by joining my Membership over at Patreon.com/MarketingPodcast.  But I have something so much more important to share with you, especially if you're looking for new and effective ways to put your business on the map OR simply if you want to add more fun to your marketing. Olivia Carr is the founder of Shhh Silk. An online / offline business that sells silky things that help you sleep - eye masks, pillow cases, etc. It's turning over around $2M a year and has seven staff. But that's not important right now. What is important is the way she goes about building the business, through fun, Guerilla-type marketing ideas. And she has plenty. From driving right up to the front door of the Kardashian's house unannounced, to flying a plane towing a promotional banner over the Melbourne Cup, Olivia is a huge believer of out-of-the-box thinking.  Her mantra is to do what other business owners aren't willing or haven't even thought about doing. That's where the clear air is. Now, a couple of things to note … Olivia has written a book called Self Made which you'll hear referenced a few times, plus she's endured a troubled upbringing, postnatal depression, and she's a fellow sufferer of anxiety … all of which we touch on in the early stages of this very personal chat. If you are doing it tough, or you are triggered by any of this discussion, then please talk to a friend, or call your local support service which in Australia is Lifeline on 13 11 14. Let's go meet Olivia Carr.   Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Eleven years ago, Frank Greeff was a chef.  Ten years ago he started a business with his brothers in a completely unrelated industry. Last year he sold that business for 180 million dollars! But it's what he risked to achieve that outcome that is truly breathtaking! It's a not-for-the-faint-hearted episode 655 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about RealBase co-founder Frank Greeff ... Today's special guest, Frank Greeff, used to be a chef who, with his two brothers ten years ago, started a business (from scratch) called RealBase, helping land rats, sorry I mean real estate agents with their marketing. It grew to 350 staff, turning over 35 million annually, and was then acquired by Domain.com.au for $180 million last year. Frank, welcome … I have so many questions! Why don't you start by giving us the one-minute Realbase pitch, and telling us how the idea came about.   Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Who doesn't love a bit of unconventional business wisdom! Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he's a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six million large ones! It's an unbelievable episode 654 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about this episode First and foremost Ben Leonard is an ecologist by trade, and a self-confessed whale and dolphin nerd. Thanks to a health scare, he's also the founder of Beast Gear, an online business, built on a laptop, in a cupboard, in his spare time, with an initial £1,000 investment.  Three years later, Beast Gear was turning over more than £4 million at which point Ben achieved business's Holy Grail …. and exited for life on a hammock. Well, that's not exactly true … whilst he did exit with a nice little earn, he's already in the throes of at least two more online business ideas … one which I absolutely love. Oh, and he's also written a book titled Quit Stalling & Build Your Online Brand. What is it with these millennials?! In this chat, Ben generously shares where the idea for Beast Gear came from, how he scaled using chatbots and Instagram, why a huge fitness brand tried to sue him and failed, plus he's a big fan of the business learnings from Sonic the Hedgehog! With all this success, and with so many eCommerce stores out there, I started off by asking Ben whether it's too late for the average Joe to start one.   Links Mentioned Grab a copy (plus some free goodies) of Ben Leonard's book Quit Stalling And Build Your Online Brand.   Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Can you believe it's not even a year since ChatGPT entered our collective consciousness, making AI part of everyday speak?! “How did we ever live without it?” some are saying. Whilst others are openly cursing it. Love it or hate it, AI (in all its forms) is here to stay, so best us business owners do our best to wrap our heads around it. It's another artificially intelligent episode 653 of The (14 year-old, award-winning) Small Business Big Marketing podcast.   A little more about this episode As you're probably experiencing yourself, AI continues to be the talk of the town. You only have to visit any social media platform to see friends and colleagues boast about what they're achieving thanks to their new found best artificial friend, the amazing images they've created and the crazy amount of time they're saving by using the likes of ChatGPT. There's no doubt AI is saving us all a bunch of time, and enabling us to get shit done that we never dreamed possible. But are you getting stuck on the AI treadmill? Or are you being super smart in the way you're using it? Well today, myself and past guest (from episode 630) Troy Dean of Agency Mavericks continue the AI discussion. We discuss: How smart business owners are using AI. The interplay between human and machine, and the importance of being a good prompter! I share the results of a research study I did amongst my Facebook Tribe and LinkedIN followers, who revealed how they're benetting from AI And we talk about how to get started with AI if you haven't already. And just a reminder that all Silver Members of my Small Business owners Membership can watch the full video of this interview (plus access a bunch of other marketing goodies) over at Pateron.com/MarketingPodcast. There's a free, no-obligation 7-day trial, then it's 47 tax-deductible dollars per month.   Links Mentioned Learning Studio AI - Transform any subject into a stunning online course Holly Hires - AI powered virtual recruiter Task Ade - Unlock the power of generative workflows, task automation Google Duet - An always-on AI collaborator that provides help to users of all skill levels where they need it. Opus - Turns long videos into high-quality viral clips Product Hunt - From poetry writing to tackling tedious tasks, AI apps can automate almost anything    Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Canva's Melanie Perkins. From her parent's lounge room in 2013, 32 year old Melanie Perkins invented Canva; an online design tool with a mission to empower everyone in the world to design anything and publish anywhere. In 2023, Canva has just been valued at 25.5 billion dollars! It's a rags to riches episode 652 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Canva founder Melanie Perkins ... In 2006, Melanie Perkins was a troubled 19 year-old teenager. Not by the usual stuff that troubles most people of that age. Oh no … something much more serious. Melanie was troubled by the fact that desktop publishing software (like Adobe, CorelDraw and Photoshop) was complicated and hard to use. So, like any smart, young entrepreneur, she came up with a simple, elegant solution … starting small by launching a business making high school yearbook design easy. It was a huge success, and following an unexpected meeting with a venture capitalist, she found herself able to pursue her original idea and the chance to take on the software industry giants of the desktop publishing world. Fast forward to 2023, and Melanie's online design platform Canva, has recently been valued at $25.5B, she employs over 2,500 staff who have no working hours or dress code, Canva has over 135 million active users … and here's the interesting bit … Melanie thinks she's only just scratched the surface of what's possible. This interview is from 2019 when I caught up with her in Canva's new inner-Sydney 7-story office which resembles something more of an oversized cubby house for millenials, complete with a very cool rooftop garden, full commercial kitchen pumping out two home-cooked meals a day, a very funky, well-stocked bar, and all types of meeting booths and rooms and pods full of young folk getting stuff done. I started off by asking Melanie what it feels like to be the founder of a company that (at the time) was valued at a tiny $3B? Oh, and here's the transcript of my interview with Melanie Perkins of Canva.   Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn't it?!), then it's time you became a category pirate! Arrrrrrrrr, it's episode 651 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Category Design expert author Christopher Lochhead ... If you're a regular listener of this podcast, you'll have heard me bang on about the power of owning a niche an inch wide and a mile deep. Well, you no longer need to take my word for it, as we're about to hear from a world-leading expert on this exact topic or as he likes to call it …. Category Design. Christopher Lochhead is a dyslexic paperboy turned three-time Silicon Valley public company CMO and investor / advisor to 50+ startups; however he's best known as the Godfather of Category Design, having written numerous best sellers including Niche Down, Play Bigger and The 22 Laws of Category Design; he publishes a newsletter on the topic, plus he has a podcast called Follow Your Different. Get ready for a captivating conversation on how to think differently and why seeing the world through a category design lens can change the course of your business and your life. And just a reminder that all Silver Members of my Small Business owners Membership can watch the full video of this interview over at Pateron.com/MarketingPodcast. There's a free, no-obligation 7-day trial, then it's 47 tax-deductible dollars per month. Righto, here's Christopher explaining what category design is and how it differs from niching.   Businesses that make this podcast possible eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites. StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It's a strategically stupid episode 650 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Go For Stupid author Steve Sims ... Steve Sims is the visionary founder of the world's first luxury concierge that delivers the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. He is also author of a fantastic book on how and why to set ridiculous goals, aptly titled Go For Stupid: The Art of Achieving Ridiculous Goals. Previous interviews with Steve Sims: A simple referral marketing technique | 236 How to get Elton John as a client | 452 Steve teaches you how to ignore what everyone else thinks and go for big, stupid, ridiculous goals. From organising a private dinner in front of Michaelangelo's David to securing a tour of SpaceX led by Elon Musk himself, his accomplishments always start with the same questions: How far can I take this? What would make this a stupid achievement? You'll also discover: How to get out of your own way The right questions to ask when starting a new project The habits of highly successful people Plus Steve describes his Speakeasies that have had him take paying clients into the world's most famous brothel and a level 4 high security prison. Oh, and one last thing. Despite Steve's pommy accent and a network of people any of us would kill for, he looks like he's just stepped off a Harley and is ready to rumble! I started off by asking Steve why he loves to be laughed at!   Businesses that make this podcast possible eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites. StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you're selling a complex product or service to an infrequent buyer.  Today's guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he's about to share how he does it. It's a businessy episode 649 of The (14 year-old, award-winning) Small Business Big Marketing podcast.   A little more about BindiMaps Co-Founder Mladen Jovanovic ... So I know I've set up today's special guest Mladen Jovanovic of BindiMaps, as a B2B sales expert. And he is; and you're going to love the tips he shares including a super simple formula for ensuring your prospects feel understood, and why focussing on your staff first is also good for B2B selling. Buy Malden's B2B Sales Tips Training Course here. But Malden is also the co-founder of a very unique business. Called BindiMaps, think of it as Google Maps but for the indoors. That's right, BindiMaps starts where Google Maps finishes. It maps large buildings, shopping centres, hospitals, sporting venues and so on, and delivers these maps via an app. I do love the never ending ways people make money! Launched in 2019, the business employs 19 staff, has offices in Sydney and Melbourne, and has mapped indoor locations across Australia, New Zealand and Europe. So lean in as Malden shares the BindiMaps origin story, why the original target audience quickly changed once they went live, and how they've gone about selling a complex product to an infrequent buyer. And just a reminder that all Silver-arma Members of my Small Business owners Membership can watch the full video of this interview over at Pateron.com/MarketingPodcast (in fact, it's been up there for a week). It's 47 tax-deductible dollars per month, and you can trial it free for 7-days. Righto, let's go meet BindiMaps co-founder and B2B sales expert Malden Jovanovic …   Last Week's Episode of The Small Business Big Marketing Podcast Old School Marketing Strategies Built This Rock Solid Stone Empire | 648   Businesses that make this podcast possible eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!)   Patreon - Join Timbo's Business Owner Membership and take control of your marketing   Book Tim Reid - Keynote or conference emceeing   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Old-school marketing strategies. If you're interested in building a business with rock-solid foundations that's primed for growth, then you're in the right place. Not because today's special guest owns Australia's largest, family-run stone business; but because he's doing it in a way that ensures steady, long-term growth that avoids the painful peaks and troughs. It's a not-so-rocky episode 648 of The (14 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Gitani Stone Owner Jason Gittany... As an immigrant tiler, Jason Gittany's father started Gitani Stone in 1974. At the time, it was a modest business providing exceptional supply and installation of marble stone bench tops and other stone products to homes across the Sydney metropolitan area. Fast-forward to 2023, and Jason's now running the business, having taken it from a modest one man show, to now one of Australia's premier, family-owned stone suppliers and installers, employing 60 staff, and turning over $40 million annually. They even own their very own Australian quarry, whilst still importing from a quarry outside of Florence, Italy where Michaelangelo once acquired his own stone for the likes of creating David and other famous works. In this candid chat, Jason shares what he calls his steady strategies for growing the business to where it is today, how he builds loyal, trusted client relations, and how he targets both B2C and B2B customers, each one requiring something just a little bit different. I started off by asking Jason what the most extravagant project Gittany Stone has ever delivered.   Last Week's Episode of The Small Business Big Marketing Podcast AI For Small Business: A Beginner's Guide with Dr Catriona Wallace | 648    Businesses that make this podcast possible eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites Patreon - Join Timbo's Business Owner Membership and take control of your marketing Book Tim Reid - Keynote or conference emceeing As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

AI for small business. Thanks to ChatGPT launching in November 2022, AI (AKA artificial intelligence) is now on the lips of every small business owner. To find out how we can use AI to our advantage, world leading expert Dr Catriona Wallace joins us to share the good, the bad and the downright ugly. It's a no holes barred, slightly scary, and definitely artificially intelligent episode 647 of The (14 year-old, award-winning) Small Business Big Marketing podcast.   A little more about world-leading AI expert Dr Catriona Wallace … In October 2022, we were all happily going along running and growing our precious businesses. Writing copy, creating content, SEOing, PPCing, recruiting, targeting, selling, pricing and so on. Then in November, ChatGPT launched and AI became the most talked about thing since, well … the Internet itself! But what really is AI? What types of AI are there? How do they work? Can they be trusted? How can they help your business grow? Should you be scared or excited? Or both? How can you use ChatGPT to your advantage? And what other AI applications are out there? So many questions! Fortunately, today's special guest, Dr Catriona Wallace is a world-leading AI expert. She's also a Shark on Network Ten's hit series Shark Tank. She's LinkedIN's top voice on Technology. She's Chairperson at BOAB AI, a VC firm investing in AI startups. The author of the best selling book Checkmate Humanity. Founder of the Responsible Metaverse Alliance. An advocate for the psychedelic renaissance. And she's the mother of five. You honestly could ask for a better person to help us navigate this brave new artificially intelligent world. For those of you who are silver or gold Members of my small business owners Membership, you can also watch the video of this full interview. It's been up there for a week. If you're not a Member you can become one in less than 30 seconds over at Patreon.com/MarketingPodcast. I started off by congratulating Dr Catriona Wallace on her Shark Tank success. Last Week's Episode of The Small Business Big Marketing Podcast How (& why) to target small compounding growth initiatives not short-term sales with Ferndale's Leigh Edward | 646   Businesses that make this podcast possible - Please support them ... Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites Join Timbo's Business Owner Membership and take control of your marketing Book Tim Reid to speak or emcee at your next business event    As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

Ferndale Food's second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He's strong on values, considered in his approach, and avoids trying to be anything he isn't. As a result, Ferndale are the producers of some of Australia's biggest, privately-owned confectionery brands. It's episode 646 of The (14 year-old, award-winning) Small Business Big Marketing podcast, that wreaks of the sweet, sweet smell of success!   A little more about Ferndale Food's Owner Leigh Edward... I can't really put my finger on it, however there's something about the way regional-based, family-owned businesses are run that I find a joy to hear about. Whilst I'm generalising, the owners of these types of businesses seem to go about growth a little differently to those in the big smoke, that aren't family run. They're often run on a strong set of values passed down through the generations, they're in less of a rush (to do anything, really!) than their big city cousins, and they create great working environments that attract good, quality staff. Today's special guest, Leigh Edward, second-generation owner of Ferndale Foods in regional Victoria is a great example of this. Started in 1995 by Leigh's old man in response to a gap in the market for low-sugar confectionery products, Ferndale is the creator of global confectionery brands including JILA Mints, JOLS Pastilles, Licorettes and they even produce Blitz Mints for supermarket chain ALDI. Turning over 35 million dollars annually and employing over 60 staff, this is a great story that builds on the message of last week's episode with Mez from Wholesome Bowl… stick to your values, avoid being anything you're not and slowly build a business loved by all. We cover plenty of marketing ground in this chat with Leigh including his approach to branding, packaging, innovation, risk-taking and manufacturing, plus he has some solid insights into how best to navigate the fragmented media landscape we're all confronted with. Last Week's Episode of The Small Business Big Marketing Podcast How to slowly launch a successful FMCG brand with Wholesome Bowl's Mez Jamali | 645   Businesses that make this podcast possible - Please support them... Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites Join Timbo's Business Owner Membership and take control of your marketing Book Tim Reid to speak or emcee at your next business event    As always, thanks for your support. May your marketing be the best marketing.   Timbo ReidSee omnystudio.com/listener for privacy information.

Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge.  That's why when I had the opportunity to interview a fellow who, with his own money, had launched Australia's newest instant noodle brand, I jumped at it! It's a flavoursome episode 645 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Wholesome Bowl Co-Founder Mez Jamali... Righto, let's meet todays' special guest. His name is Mez Jamali, and like so many small business owners, he's full of courage and passion for what he's building. And I love that! Mez is the co-founder of Australia's newest instant noodle brand - It's called Wholesome Bowl …. and the offering, right now, is simple. Packets of chicken and beef flavoured noodles with the added benefit of being nutritionally good for you thanks to the inclusion of fibre, protein, vitamins and minerals.I know what you're thinking... Come on Timbo, they're instant noodles. How can they be healthy?! Well, put any limiting beliefs aside, as it's Mez's approach to launching a brand in the cut throat world of FMCG that's most interesting. I mean, come on, think about some of the challenges he faces: Finding a manufacturer when he's got no track record. Getting distribution across independent stores as well as the big multinational supermarket chains. Going up against brands like Maggi who'd happily knock him off in  a heartbeat. All this using his own money and on a very modest budget. No matter what business you're in, there's plenty to learn from Mez's approach; especially his focus on nostalgia. More on that shortly. I stared off by asking Mez, what inspired him to become the instant noodle guy?! Last Week's Episode of The Small Business Big Marketing Podcast Reality TV Veteran Dan Munday On How To Generate Big Ideas | 644 Businesses that make this podcast possible - Please support them... Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites Join Timbo's Business Owner Membership and take control of your marketing Book Tim Reid to speak or emcee at your next business event  As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Where the hell do good ideas come from? Why are they so hard to come by? How do you know when you've got a good one that will grow your business exponentially? The hunt for answers to these questions continues today with Dan Munday, a twenty year veteran of reality TV, having contributed to the success of shows including Survivor, The Apprentice and Real Housewives. It's a big-thinking episode 644 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about reality TV veteran Dan Munday ... If you're a long time listener of this podcast, you'll know how much I love and respect the power of a good idea. This dates all the way back to my first job in Australia's largest advertising agency where ideas were all we had; and we charged handsomely for them. Whether we're talking about an idea for a new business, a new product or service, a campaign headline, a promotion, or maybe you're just looking for a more creative way to tell your story, a good idea is worth its weight in gold. Today ideas are more important than ever, with competition in every industry, every category, every market at an all time high; and, in a world of sameness, a great idea can be your point-of-difference, positioning you well away from your competition. But where do good ideas come from? To help answer that, let's meet Dan Munday, a twenty year veteran of reality TV, working on global hits including Survivor, through to The Apprentice (which one ex-President hosted) and Real Housewives. Dan's involvement in these multi-gazillion dollar franchises included designing the shows' look and feel, creating the challenges, helping integrate brands in order to get commercial outcomes; plus the development and pitching of new shows in this sought-after space.  Now working as a freelance creative, Dan recently launched The Sunny Coast Showdown - a film and TV talent incubator. So lean in as Dan and I explore the art and science of generating, and pitching, big ideas.  I started off by asking Dan what's been his most memorable career highlight? Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketingLast Week's Episode of The Small Business Big Marketing Podcast Sexual Well-Being Entrepreneur Hugh Crothers Is Disrupting A Category Full Of Stigma | 643   As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he's on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It's a well-lubed, and slightly naughty, episode 643 of The (14 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Drip founder Hugh Crothers ...  Hugh Crothers is the founder of Drip, a sexual wellbeing brand he started in 2021 catering to people who are curious and diverse when it comes to sex.  Part of Substance, a 100% Australian owned, fourth generation health and wellbeing company, as a young queer person, Hugh struggled to find education and unbiased information about sex and intimacy.  At the same time, he realised that Australians had few options when it came to premium sexual wellbeing products made locally. Setting out to create a brand as a love letter to his 18-year-old self, Hugh founded Drip bringing together his appreciation and experience in design, health and sexuality. Two years in, Drip's range can be found in over 50 retailers nationally including Chemist Warehouse, and includes an organic oil-based lube, a water-based lube, a minty breath spray, and an organic sex toy cleaner. If the kids are close by and you're not ready for the Birds and the Bees chat, then maybe lock them up for an hour or so as Hugh shares: How the idea for Drip came about The challenges of getting it to market in a fourth generation family business The difficult convos that happened around the family dinner table Plus how he's marketing products that are often censored on social media If you're a Silver or Gold  Member of my Patreon, you can watch this interview over at Patreon.com/MaretingPodcast. Let's go meet Hugh. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing Last Week's Episode of The Small Business Big Marketing Podcast  Waze Founder Noam Bardin has launched a Twitter alternative called Post | 642   As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Can you imagine starting a new social media platform? The money required, the resources, not to mention the time and the risk! It's certainly not for the faint-hearted. Well, today we meet Noam Bardin, a Silicon Valley veteran and the Founder of Post.News, a new social media that's taking Elon Musk's Twitter head on! It's a take-on-the-big-boys episode 642 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Post.News Noam Bardin ...  Noam Bardin founded Waze, the crowd-sourcing traffic app and one of the world's most talked-about start-ups following its acquisition by Google in 2013. I can imagine that would be a pretty handy pay day! He's been labelled as one of Business Insider's 100 Stars of Silicon Valley. And he's completed a Masters of Public Administration at Harvard Uni, where he began planning on how to save the world. Not a bad CV so far, but where it gets really interesting is that Noam is also the  Founder of Post.News, a new social media site he launched in 2022, that upon first look, is not dissimilar to Twitter.  Yep, you're about to hear from an entrepreneur who's taking on Elon Musk's Twitter?! Albeit, with a few minor differences like posts are not limited to 280 characters, you can buy individual articles from premium news providers and you can tip creators. In his own words Noam describes Post as being for “real people, with real news and civil conversations”. Is he crazy? Does he know something we don't? Has he got more money than sense? Let's go find out as Noam shares: Why he's taking on one of the biggest social mediums in the world. How he's actually doing it, not to mention financing it! Plus we have a super interesting conversation about the minimum viable product concept or MVP as it's often referred to. If you're a Silver of Gold  Member of my Patreon, you can watch this interview over at Patreon.com/MaretingPodcast. I started off by asking Noam what he loves about social media, and what's his favourite platform. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Some people buy, renovate and sell property in the hope of creating the perfect lifestyle. Not today's guest. Matt Raad (and his wife Liz) buy, renovate and keep (although sometimes they sell) websites, and they have created the perfect lifestyle. It's time to uncover these surprisingly simple wealth-building strategies of website investor Matt Raad, in a get-rich-quicker-than-you-may-have-thought-possible episode 641 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about eBusiness Institute's Matt Raad ... Matt Raad (along with his wife Liz) is regarded as Australia's leading expert in creating highly profitable website portfolios with high margins and low overheads. In fact, they were one of the first in the world to buy and renovate a portfolio of websites worth millions of dollars; a strategy they now teach beginners to reach six, even seven figure incomes. Whether you're looking at adding an additional stream of income to an existing business, or you'd love a side hustle, or maybe you just want to improve the value of your business's website, then you'll love what Matt has to share including: Why he prefers online real estate to bricks and mortar as a way of creating wealth Why he focuses solely on content websites, and not other types of digital assets Matt shares some case studies showing what's possible Plus I drill him hard (but politely, of course) on a number of limiting beliefs and elephants in the room that I felt needed addressing in order for you and I to come to terms with what seems like a dream business in these crazy times! So open your mind and your notebook as Matt shares a very modern business idea. Oh, and a quick warning … If you find yourself getting uber excited then feel free to head over to www.eBusinessInstitute.com.au/Timbo. If you purchase through that link, Matt & Liz will kindly include a $997 Web Design Course as a bonus, plus a free training session on the Secrets of the Worlds best Website Investors. Just mention that you heard about it from me ;0) I start off with Matt explaining how he went from studying Zoology to buying, renovating and selling websites! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

There's a story of a lovely lady, who was bringing up three very lovely girls. You know the rest, right?! Well, that lovely lady's home (and her hubby's) is now for sale, and today we hear from the Beverly Hills real estate agent, charged with selling the Brady Bunch's house. It's a family-friendly episode 640 of The (14 year-old, award-winning) Small Business Big Marketing podcast.  A little more about LA Realtor Danny Brown ... As you may have realised by now, I'm a curious fella. My curiosity is a major driver in choosing my guests and the questions I ask them.   Case in point? Years ago when I found you could take a mini submarine ride to the bottom of the Atlantic Ocean to view the Titanic, I immediately had to track down the fellow who was selling the tickets. Check out episode 236.   And when I saw there was a cattle ranch in Texas for sale for a whopping $998M, I simply had to interview the agent responsible for the sale. Check out episode 446.   So guess what happened last week when I heard the Brady Bunch house was for sale? Yep, you got it. I contacted the selling agent immediately hoping for an interview. My head was bursting with curiosity - How did he get the listing to sell America's second most photographed house, behind the White House? How do you price something so iconic? Who are the likely buyers? How do you weed out the tyre kickers? How do you market it? And … What was Alice's favourite meal to cook for the entire Brady Bunch?!   So many questions, so little time!   Let's go meet the man with all these answers, and then some. His name is Danny Brown of Compass Real Estate, a Beverly Hills real estate agent with 21 years experience selling mega mansions to the mega wealthy. Over his career, Danny has sold 400 properties totaling a whopping $1.4B in sales. Do the math on that not-so-little commission cheque!   I started off by testing Danny's Brady Bunch general knowledge! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omny.fm/listener for privacy information.

Kate Christie is all about living your life to the fullest, in business and in pleasure. Not only, as a time management expert, can she find you 30 guilt-free hours a month; she can then get you designing your best life thanks to what she calls your very own Life List! It's a timely episode 639 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Life Lister and time management expert Kate Christie ... Kate Christie is a time management expert and author of a new book titled The Life List in which shares how she lost her former husband at 50, and how it provided the catalyst to create what she calls a ‘Life List' … all the things and experiences she wants to do now whilst she's still young enough to enjoy them. Now whilst talking about that was why I got Kate on the show, as a time-management expert, she claims she can confidently find you 30 guilt-free hours a month that you can dedicate to designing your dream life. So we go deep on that as well. Plus we talk about the power of small business owners becoming published authors, what happens when you reveal your vulnerable side in business, and we explore the smarts behind being known for one thing, well! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Last month in Tuscany, Italy an eighth generation butcher by the name of Dario Cecchini totally blew my mind, for sooooo many reasons, the least of which is the incredible customer experience he and his team deliver. But trust me, that's just the tip of the iceberg. It's a meaty, and slightly teary, episode 638 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Tuscan Butcher Dario Cecchini ... I‘m so excited (and honoured) to bring you this interview. Dario Cecchini is an eighth generation butcher based in the small Tuscan town of Panzano, Italy. Population 1,152. I discovered him last month when Sarah and I googled fun things to do in Tuscany, and one travel blogger was adamant that a visit to Dario's butcher shop was an absolute must! In fact, the blogger went on to say that not only should you visit his shop, but you should absolutely book a seat at his now famous long-table lunch or dinner that he holds every day on the first floor of his shop. Six courses of the beast with all the Chianti and Grappa you can drink for fifty Euro. At that point they had my attention as both Sare and I love a good feed at a long table. Who doesn't?! So we try to book online but there's no spots left. Instead, we rolled up one morning about 9:00 AM and that's where the fun began. Allow me to paint the picture. Dario's butcher shop is in a non-descript side street of Panzano, nestled in between a souvenir shop and the local post office. If it weren't for AC/DC and Andrea Boccelli playing at full volume on high-rotation, or waiters offering you a free glass (or four) of Chianti as you wandered past, you would be excused for walking straight by.  Yep, you heard right, a butcher's shop playing Acca Dacca and opera, and serving free wine at 9AM on a weekday! This happens everyday of the year BTW, except Xmas Day! After a quick tipple out on the street, Sare and I wandered into Dario's butcher shop where we were warmly greeted by Grant, a friendly Scottish fellow who acted as a sort of Maitre d. Yep, a butcher's shop with  a maitre D! He welcomed us, asked where we were from and suggested we make ourselves at home, at which point I asked him (trying to hide my desperation) if there were a couple of seats left for the day's long lunch. Miraculously there were, so after paying our fifty euro each at the booking office up the road (yep, a butcher's shop with a booking office!), we settled into a couple more Chiantis and got talking to some of the other 170 people (from all over the world) who we'd be joining at the long table! I then laid eyes on the great man himself. There he was, standing behind his chopping board that his great, great, great, great, great, great grandfather had worked on, surrounded by the most amazing cuts of meat, cleaver in hand; eighth generation butcher Dario Cecchini dressed in all his finery, finished off with an impressive handle-bar moustache. So what's the first thing Timbo the Tourist does? Ask for a photo of course! At which point Dario puts his arm around me, stuck his chest out like the proud butcher he is, and the first selfie of many was taken.  After a couple more glasses of Chianti, midday swung round and we were ushered upstairs to a room full of long tables, and a roaring BBQ of hot coals ready to cook the first of six meaty courses.  Now, I could go on and tell you about what an amazing lunch it was. How incredible the staff were at creating an unforgettable experience. How tasty the various courses were. How much fun it was sitting between and getting not-so-quietly drunk with folk from all over the world. Or how at one point, Dario comes out to thank everyone and yells out Carne Diem at the top of his voice … that's his take on the Latin Carpe Diem (AKA Seize the day).  However, I'm sure you get the picture; plus if you're a Member of my Patreon then you can watch a video of it over at Patreon.com/MarketingPodcast The point of this interview is much deeper than me sharing my travel stories.  What I want to get across is that Dario Cecchini is a rare breed of business owner who overflows with love and passion for what he does, and who genuinely wants to share this with his precious customers.  Dario is a man who operates from a strong set of values passed down through eight generations, he's not scared of hard work and is full of pride in everything he does. This is also evident in all his staff who absolutely love him. As a result, this humble Tuscan butcher has put his hometown of Panzano on the world map. Not only does he have a thriving butchers shop, and rooms full of long tables that accommodate hundreds each day. He also has a food truck on the city limits, a second restaurant two hours away, and an entire shop dedicated to merch. And who doesn't love a good bit of merch!? He's also built a strong personal brand, so much so that an entire episode of the Netflix series Chef's Table, is dedicated to this beautiful human. Yes, Dario had a huge impact on me in the short time I spent with him, and I hope I've gone some way in this interview to impart why, so that you too can benefit from how he goes about life and business. Yes, you'll discover the power of running a values-based business, and how an unforgettable customer experience is built; but you'll also be reminded of the power of a mentor, the importance of love in running  a business, and why creating a successful business is much more a feeling than it is an algorithm (Dario's words, not mine!). In fact, in the same breath he says “You can only truly see with your heart.” Before we meet him, three things I want you to note.  Dario doesn't speak English, so his beautiful wife Kim (who's also his business partner) does the translating. Please don't let this put you off, as half the magic is hearing him speak in his thick and passionate Italian accent. Secondly, there are times during this interview where all three of us get quite teary, in a very positive way. Soz if that's not your style, but it's mine. And Dario's! And Kim's!! Thirdly, if you'd like to watch an excerpt of this interview then head over to https://smallbusinessbigmarketing.com/638, or you can watch the full interview over at https://www.patreon.com/marketingpodcast  Enough from me.  I started off with the biggest of questions … Why does he love AC/DC so much!   Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Tim Denning has had some massive business lows, each time, picking himself up, dusting himself off and having another crack. He's now one of the most prolific content writers in Australia on the topic of personal development and entrepreneurship. "How prolific?", I hear you ask. 480,000 words a month prolific! If you're keen to discover how writing can turn your business and mindset around then you've come to the right place. It's a mind-boggling episode 637 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about blogger Tim Denning ... Here's Tim Denning's official website He's written online for the last 9 years straight He has 312,000 followers on Medium 503,000 followers on LinkedIn 140,000 email subscribers 22,000+ Twitter followers Tens of thousands of hits to his website every month And he's built “Bad-Assery Academy” with thousands of successful students (3rd time lucky) Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing   As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he's on his phone all night forgetting that at some point he's going to need an Uber to get home. But, what if you run out of charge? That can make for a long walk home! That's exactly what happened to young Bailey, who upon waking the next morning (hangover and all), goes ahead and invents the Zip Zap Charger … the world's first cordless mobile phone charger. It's a fully-charged episode 636 of The (13 year-old, award-winning) Small Business Big Marketing Podcast. A little more about Zip Zap Charger founder Bailey Paige ... 20 year-old entrepreneur Bailey Page's business adventure began at the end of a night out with some mates when his iPhone ran out of juice. Trying to order an Uber ride home and not carrying a phone charger with him, he was left stranded with a big walk ahead of him.   Waking up the next morning, a little worse for wear, Bailey decides to solve the problem and the Zip Zap Mobile Charger was born; which unbelievably was a global first! Like how had no-one invented a cordless phone charger?!    So sit back as Bailey (now 22) shares how, without any technology or manufacturing experience whatsoever, went from idea to finished product, how he found a manufacturer who shared his vision and successfully navigated the treacherous waters of production, the mistakes he made along the way, as well as the challenges of developing a product to work in the Apple ecosystem. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event   As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card.  You proudly hand over your book. No prizes for guessing who's built instant trust? If you love the idea of having a book to promote you and your business then listen up as today's guest has written 42 of them, and sold nine million copies. It's a self-publishing episode 635 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about 4 Ingredients founder Kim McCosker ... If you're a long time listener then you'll have heard me say multiple times that a book is a business card on steroids. It positions you as an expert, it's a wonderful way to get that mountain of knowledge you're standing on out of your head and on to paper, plus it builds trust and credibility with your prospects and customers. I've experienced this myself with my own book The Boomerang Effect. Whilst the sale of some 7,500 copies didn't make me rich, it's been responsible for getting me well over one hundred keynote speaking gigs over the years. Books can be such an amazing marketing channel. And if you have any limiting beliefs around becoming an author please put them aside for the duration of this chat with today's special guest. Her name is Kim McCosker, she's the founder of 4 Ingredients and the creator of tens of thousands of recipes, all with four ingredients or less. She's also the author of 42 self-published cookbooks of which she has sold over nine million copies.  Off the back of her self-publishing success, she's got an eCommerce store, a beautifully shot YouTube channel (don't watch it if you're hungry!), and she's just released The Easiest Cooking Show Ever on Foxtel. So pen and paper at the ready folks as Kim takes us inside the world of self-publishing. I started off by asking her what made her think the world needed another cookbook! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing In her surfing career, Layne Beachley achieved this seven times, six of them consecutively, making her the best surfer the world has ever seen…. male or female. In this up close and personal one hour chat, Layne opens up about the one big shift she made in order to achieve her dreams. And fortunately, it's something we can all apply to both our own business and personal lives. Plus she shares a mountain of other amazing high-performance insights along the way. It's a fully-sick episode 634 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about World Surfing Champion Layne Beachley... Today you and I meet world #1 surfer Layne Beachley who's regarded as the most successful surfer ever! Layne's dedication to success saw her as the only surfer, male or female, to claim six consecutive world titles. She went on to win a seventh before retiring in 2008. In 2015 she was awarded the Order of Australia, the highest recognition one can receive for distinguished service of the highest degree to Australia or humanity at large. Amongst other endeavours, Layne is now Chairperson of Surfing Australia, and a motivational, keynote speaker sharing her stories about achieving success, overcoming challenges and maintaining a winning mindset. She's also the founder of the Awake Academy (use discount code Timbo for $100 off) which she describes as “a centre for self-empowerment, helping people detach from fear, take control and live a life they love.” Now I can hear some of you saying "But Timbo, this is a business and marketing podcast, what's with all the woo woo stuff?!” Well, you see, in my observations (and me included), there's too many business owners out there who find themselves losing motivation and direction in growing their beautiful businesses. This may show up as depression, anger, agitation, a lack of focus or in some other destructive way.  But the reality is, before we're business owners, we're all human beings, and that, my friend, is a much tougher gig than running any business! BTW, if that's you right now, please take care, and don't be ashamed to chat with someone at your local crisis support service. For us Aussies, that Lifeline on 13 11 14. I started off by suggesting to Layne that there seems to be a consistent theme developing on this show, with past guest and another world #1 surfer Shaun Thomson going off and creating a personal development business. What is it about surfing that encourages this? Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event   As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Dennis Dunstan managed Fleetwood Mac from 1984 to 1997. Referring to himself as the world's highest paid babysitter, he's seen it all … From arranging a private jet so Lindsay Buckingham could enjoy his favourite takeaway, to making sure the band never missed a gig (he nearly succeeded) Dennis knows a thing or three about managing a successful business.  It's time to go your own way on episode 633 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Fleetwood Mac's Manager Dennis Dunstan... From 1984 to 1997, Dennis Dunstan managed Fleetwood Mac, the biggest band in the world at the time; so he knows a thing or three about managing a successful business.  He refers to himself as the world's highest paid babysitter, as managing a band like Fleetwood Mac with five very different (and at times testing) personalities including Stevie Nicks, Mick Fleetwood and Lindsay Buckingham, was no easy feat.  Dennis kindly came over to my place for this very honest and revealing chat in which we cover key aspects of the music business including people management, marketing, ideation, nurturing fans, difficult conversations and sooo much more. And don't worry, we don't just talk business. He also shares some fun anecdotes about Fleetwood Mac's heyday (wait until you hear the one about Lindsay, a private jet and Mexican food!), the making of their iconic albums, and what it was like to work and live with some of rock's biggest and richest names.  Interestingly, Dennis now manages a cover band out of Adelaide that's had almost half a billion views on YouTube; so his career definitely spans the ages! So sit back, relax, and turn up the volume as you're about to learn from one of the best in the biz! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Have you ever thought “Stuff it! I'm going to open up a cafe. I love coffee, I love people and I'm looking for an easy lifestyle business?” Come on, who hasn't at some point thought that or something similar? Well, let's find out how easy that really is from a fellow who's created and sold one of Australia's leading bespoke coffee brands, and along the way successfully opened (from scratch) eight cafes. It's a fully-caffeinated episode 632 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Padre Coffee founder Marinus Jansen... Marinus Jansen loves the coffee life. So much so that he escaped his corporate cubicle in 2006 to start The Appetite Food Store. Discovering he had a knack for this hospitality thing, he fell in love with coffee roasting, and the cafe business in general, opening up seven more cafes over the next 12 years, the majority of them falling under the now famous Padre Coffee brand which he recently sold for an undisclosed large sum! (Good on him, I say!) At the time of sale, Padre had three cafes and a roastery in Melbourne (Australia's coffee capital), and a roastery and cafe in Noosa, Australia's leading holiday destination. He employed 65 staff, had 250 wholesale customers accounting for 40% of his $14 million annual revenue. So pour yourself a long black, and sit back as Marinus takes us through the steps required to successfully open and run a cafe in 2023 and beyond.  I started off by sharing with this coffee savant my preferred coffee order … Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Oliver Garside is the Chief Evangelist of Rounded - an Aussie accounting software built by a freelancer to make other freelancers' lives easier. With a customer satisfaction rating of 99%, he's practically a customer whisperer.  So, if you want to learn how to wow your precious clients and keep them happy, you'll love what Oliver has to share. It's a financially responsible episode 631 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Rounded co-founder Oliver Garside ... Oliver Garside is the co-founder and Chief Evangelist of Rounded, an online accounting software built specifically to help Aussie freelancers manage the financial side of their businesses better. Think Xero or QuickBooks without all the unnecessary bells and whistles. He says he's his customers' biggest fan … a line that made me sit up and take notice. Why? Because, whilst we all pay lip-service to the idea that our customers are everything, I'm not sure enough of us truly live it day-to-day in our own businesses. To that end, Oliver's built an industry leading customer success function which consistently achieves a 99% satisfaction rating.  So, let's find out what placing your precious customers front and centre actually looks like, how they can play an integral role in optimising your product or service offering, and how to nurture them so they stick around for a very long time. Oliver, welcome. Where'd the idea for Rounded come from? And what problem were you solving? BTW, Oliver has generously provided my listeners with a 20% off discount code for Rounded - Simply type Timbo in the Discount Code field when purchasing any 12-month plan. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Do you have a colleague in your industry that you just love shooting the breeze with? Someone who gets you thinking differently, someone who has challenging opinions, someone who stays ahead of the game? For me, that's old friend and marketing Ninja, Troy Dean, the founder of Agency Mavericks. I sat down in Troy's state-of-the-art content production factory (there's no other way to describe it) for this deep dive into how ChatGPT & video marketing can give your small business a competitive edge. The only thing he doesn't beat me on? Gags. I've got lots more gags! It's a bro-mantic episode 630 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Agency Maverick's Troy Dean... Righto, it's time to take a deep-dive into how the small business owner can make best use of video marketing and ChatGPT, with marketing Ninja Troy Dean who I've known for a few years now. We used to occupy the same co-working space in inner city Melbourne, and most recently we went on a failed tall ship adventure with a bunch of mates. It literally ended in a mutiny, but that's a story for another time! Troy is a marketer through and through, with his business Agency Mavericks specialising in helping digital creatives scale their businesses and spend more time doing what they love. Now if you want to hear from someone who truly gets marketing, who speaks about it with absolute passion and commitment, and who's a master at cutting through the crap and the lingo, and getting to the truth, then you're gonna love Troy. You know how much of a marketing nerd he is? In his office, Troy has built a state-of-the-art content production factory, to include a sound stage with a Hollywood-style lighting rig and a Today Show style set, a voice-over recording booth, mixing desk, plus he's got every type of gadget available … and then some! And that, my friend, is where this interview was recorded and filmed. So if you'd like to see what I'm talking about, the full video version (on Troy's Today Show-esque set) can be found inside my small business owner Membership over at my Patreon. Enjoy! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing The Tradie Underwear brand (now turning over $200M a year) has gone from protecting the family jewels to branching out into everything from energy drinks to skincare to watches and tools! So hitch up your strides as Ben Goodfellow, the brand's founder, reveals how and why he's extending the brand into all sorts of categories, proving that Tradie isn't just keeping you supported downstairs, but they've got your back (and your taste buds and whole lot of other needs) covered too! It's a pants-off episode 629 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Tradie's founder Ben Goodfellow ... In 2010 Ben Goodfellow launched Tradie underwear, going head-to-head with Bonds, one of Australia's most loved underwear brands (who, BTW, his old man worked for in Marketing!).  From what appeared to be a brave move from the outside looking in, Tradie quickly established itself alongside much bigger brands like Bonds and Calvin Klien, and would become a household name … no mean feat as I'm sure you marketing aficionados would agree. Impressed by the brand's rise to fame, I chatted to founder Ben Goodfellow on this podcast five years ago. At the time, the Tradie brand was about to crack $100M in turnover, and was using Nick The Honey Badger Cummins, a well-known Aussie rugby player, to front all its advertising. One of my favourite quotes from that chat was Ben's definition of a brand as being something so powerful in the minds of your customers that they want to go to the pub and talk about it. Back then, underpinning the Tradie brand were just a handful of SKUs … basically it was just men's and women's undies and some workwear.  Fast-forward to 2023, and Tradie has literally grown into an empire, full of categories for the entire family including workwear, boots, baby wear, tools, drinks, food and beauty. You can now buy Tradie branded watches, protein bars, moisturisers, notebooks, glues, chalkboard paints, pyjamas and tool kits! Plus they've partnered with some of Australia's most iconic brands such as the mighty VB .. or Victoria Bitter for those not in the know! So now you can knock back an ice-cold green belly tin fish whilst relaxing in your VB-branded Tradie's undies, socks, shorts and T-shirt. What a sight! So, why has the Tradie brand stepped beyond its original core offering? What is its core offering any more? Has licensing other brands been a good move? Let's find out as we welcome back Ben to The Small Business Big Marketing Podcast. I start by asking him how business has been since we last spoke … Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.   Bushwick Tarantella by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1300002 Artist: http://incompetech.com/See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Today we meet a fellow who, with his best mate, used to run a fruit and veg store at the Sydney Food Markets … Now they own and run a multi-million dollar, national, commercial lighting company! Who doesn't love a good pivot? It's a lights-on episode 628 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Lowa Lighting's Anthony Galimi & Carlo Cesta Have you ever come across a business owner who's made a massive career move? One that's taken them way out of their comfort zone and into unchartered waters. Personally, I've got a lot of admiration for someone who says “Enough's enough, I've been doing such and such for way too long, and now it's time to try something completely different!” It feels so risky to leave behind something that identifies you, that you know you're good at, and jump into a business that's untested and in which you have passion, but very little experience. Well, that's exactly what today's guest Anthony Galimi did with his best mate Sal Maresca. Pre 2010 they were happily working together in a family fruit and veg business at the Sydney Food Markets. Wanting a bigger challenge, they decided to start Lowa Lighting (from scratch!), which today is a multi-million dollar commercial lighting business, that manufactures and supplies architectural, commercial and industrial lighting products nationally. So tune in if you love the idea of following your dreams and creating a business you love, and a company culture you're super proud of (Anthony and his wife still cook lunch for all the staff to this day!). And a big thanks to my friends at DELL for the intro. Here's a short video documentary DELL produced on the Lowa Lighting business. I started off by asking Anthony (who's joined in this chat with his Marketing Manager Carlo) how and why he made such a drastic pivot.   Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event   As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Ben Goodman seems to have the Midas Touch, having built and exited one, seven figure business, along with his current 2-year old business recently being valued at $20M. But, like most successful business owners, his entrepreneurial journey hasn't been without some failures along the way.  Join me as Ben shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success. It's an intriguing episode 627 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Silvi founder, Ben Goodman Ben Goodman is the co-founder of Silvi, a brand that aims to cure acne with his patented pillow case containing, of all things, silver!  In this chat, Ben shares how the inspiration for the company came from his own struggle with acne and his determination to find the root cause. After discovering that pillowcases can harbour up to 1000x more bacteria than a toilet seat, he and his business partner embarked on a journey of R&D to develop silver ion treatments that can reduce acne and other skin concerns.  After launching in late 2020, Silvi has had tremendous success, with the company now valued at over $20 million and high-scale investors, including Hezi Leibovich, Co-Founder and Managing Director of Catch.com.au and Luxury Escapes founder (and past guest) Adam Schwabb. Interestingly, Silvi isn't Ben's first rodeo, having previously launched and sold a seven figure business, along with a few failures along the way.  So, join me as he candidly shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success. We start with Ben talking about his entrepreneurial journey so far.   Resources mentioned in today's episode ... Typeform for creating forms Judge Me for reviews Charm for business ideas Big Spy for ad scraping Ad Spy for searching facebook ads Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event   As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Are you ready to become a disabled friendly business? Scott Hunt has expanded his private personal training business into an untapped market that focuses on helping disabled people benefit from exercise. He's passionate about providing a solution for a demographic that has been neglected for too long. Scott understands the importance of staying active for both physical and mental well-being, and he's on a mission to ensure that everyone has access to these benefits. By catering to the needs of disabled people, he has not only found a gap in the market, but also a meaningful way to make a positive impact on disabled people's lives. Scott's dedication to this cause has allowed him to carve out a unique space in the fitness industry and connect with a new group of clients.So, who is Fit Your Ability's Scott Hunt? Back in episode 474 we spoke to Scott Hunt, the owner of Fitness Enhancement, about how he built his business into Australia's largest private personal training franchise. A large part of that chat focussed around his obsession with quality customer service. Four years later, Scott's back in the Hot Seat to give us an update on Fitness Enhancement and his new disabled-friendly fitness business Fit Your Ability, which continues to boom, now servicing over 2,000 suburbs Australia-wide.  Not only was it recently awarded National Employer of Choice at the Oz Active National Awards, but more importantly, Scott has expanded his business into an untapped market that doubles down on his passion for helping disabled people get the benefits of exercise that everyone else can - a demographic his industry (and maybe yours) has neglected for far too long. Scott, welcome back. Where does your passion for helping disabled people come from? Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.  See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing So these two guys are in the jungles of Peru working for some oil company, when they stumble across a Cacao bean that's been extinct for over 100 years. Without any chocolate knowledge whatsoever (well, no more than you and I!), they decided to start a premium chocolate brand, and Fortunato Chocolate was born. It even caught the attention of the late and great celebrity chef, Anthony Bourdain. It's a Willy Wonka meets Indiana Jones episode 625 of The (13 year-old, award-winning) Small Business Big Marketing podcast. So, who's behind Fortunato Chocolate?! Today's chat is all about the business of chocolate. It's set deep in the Peruvian jungle, involves an extinct cacao bean that's no longer extinct, two half-brothers with the same mother but different fathers, world-class chocolate maker Max Felchlin, a Swiss chocolate lab, the late (and great) celebrity chef Anthony Bourdain, two Peruvian women from Washington, two chocolate shops, and an online store. You can't make this stuff up … It's pretty much Willy Wonka meets Indiana Jones! Out of this adventurous tale was born Fortunato Chocolate, and the owners are Adam & Brian, the two half-brothers mentioned earlier.  Without further ado, I start by having them rate on a scale of one to ten, exactly how much they love what they've got themselves into. Businesses that make this podcast possible - Please support them  DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Tristen's Customer Sales Multiplier Course - How to apply Tristen's referral techniques to your business Referral marketing expert Tristen Smith was just like any other business owner, struggling to find the right strategy to bring in new customers. Then, he discovered the power of referral marketing and this changed everything. He quickly became a referral marketing Ninja closing more deals than anyone else on his team. He now helps business owners turn one customer into seven with his innovative techniques. Join us as I sit down with Tristen and discover how his journey from average marketer (with super high anxiety) to referral marketing expert can inspire and transform your business too. So, who is this referral marketing expert they call Tristen Smith?! Have you ever met a business owner who's got more customers than they can handle yet their marketing budget is minimal? Then, after you've picked your chin up off the ground, you discover that the majority of their new business is coming from good old-fashioned referrals. You know, happy customers, who'll bend over backwards to introduce you to their friends and family. It's sort of a marketing Nirvana, right? Well, I'd love nothing more than for you to be that booming business. And to help you get there, please meet referral marketing Ninja, Tristen Smith. Married with six kids and a lifetime entrepreneur, Tristen cut his referral marketing teeth selling solar energy systems. In his first month selling door-to-door he closed 52 contracts worth $2M with minimal industry experience. He finished his first quarter with 94 contracts worth $3.7M! In his two record-setting weeks he signed 41 contracts totalling$1.6M. All 41 contracts came from customer referrals.  Tristen's bottomline? In 5 years he had 300 residential systems installed with 90% of his customs coming from past happy customers. But, as is so often the case, life wasn't always easy for Tristen and his family as he dealt with major anxiety and a litany of failed business ideas. Businesses that make this podcast possible - Please support them  DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Tell me what marketing is working for you - 0480 015 150See omnystudio.com/listener for privacy information.

** Join Timbo's exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. Have you seen the viral TikTok video of the young farmer who opened a 24/7 self-service butchery? It's had almost one million views. And rightly so, as farmer Jake Wolki is an entrepreneur on a mission to get us all eating right … and (in his own words) he doesn't give two hoots about the customer experience!  It's a go-your-own-way episode 623 of The (13 year-old, award-winning) Small Business Big Marketing podcast.So, who is Jake Wolki of Wolki Beef and why's he a TikTok sensation?! Farmer Jake Wolki first came to my attention with his viral TikTok video in which he takes us on a tour of his 24/7 self-service butchery, which requires potential customers to pass an interview process and attend a farm tour hosted by Jake.  I'll play the audio from farmer Jake's viral TikTok at the start of the interview, so you'll know as much as I do heading in. Now a 24/7 self-service butchery that's had zero theft in two years is a pretty impressive story, and I thought that was going to be the extent of my chat with him. How wrong was I?! Farmer Jake is a business genius who's got plenty more going on including owning a bike shop and cafe with his folks, he's a first generation farmer who has a tour business, he's big on using his values to drive all business decisions, and he's NOT passionate about a nice shopping experience for his customers! I'm putting this up there with one of my most enjoyable and eye-opening interviews for quite some time. Businesses that make this podcast possible - Please support them  DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Tell me what marketing is working for you - 0480 015 150See omnystudio.com/listener for privacy information.

** Join Timbo's exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. In case you need reminding, you're standing on a mountain of knowledge. You know so much about your industry. So why not share it by becoming your industry's spokesperson? Today, thanks to Media Stable's Nic Hayes, you'll discover exactly how. It's an opinion-leading episode 622 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Media Stable's Nic Hayes … Following positive feedback to my recent interview with Joshua Del Poza, the Chief of Staff for The Today Show, I figured you guys are keen to learn more about how to become a media spokesperson for your industry, which of course requires some media training.   And who better to give it to than Nic Hayes, the founder of Media Stable, a business he started in 2012 that connects media with experts and which has become the preferred source of media talent in Australia. Media Stable is also the leading resource for business owners who want to become media savvy and get exposure for their business along the way. Nic is also the founder of Expert Registry, an online media training resource.   To provide real life case studies of business owners who've been through and benefited from Nic's training, we're also joined by financial planner Sarah Wells and Online Agency owner Nicole Jamieson.   If free media exposure for yourself and your business appeals, then grab a notebook, as this really is a masterclass. Topics covered include: Why becoming a media spokesperson is smart marketing Who's it ebay suited to Where are the media opportunities in 2023 and beyond How to generate stories the media want to cover How to manage a media opportunity    I started off by asking Nic to define the media in 2023. Resources mentioned in this episode of your favourite marketing podcast Become a Patron - Get exclusive content by supporting the work Timbo's doing for small businesses around the world Media Stable's official website Sarah Well's official website Nicole Jamieson's Dark Horse agency website   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.