Secret Sauce - The Restaurant Marketing Podcast

This restaurant marketing podcast looks at the 7 most common mistakes Restaurant owners and their marketers make.  Many are easy to avoid so have a listen and learn what you can do to increase your chances of finding new customers and turning them into repeat customers! Are you making these restaurant marketing mistakes?  The restaurant industry is tougher than ever, so you need to be bringing your A game to every part of the Restaurant game to increase Restaurant Profitability. You don't want to have the best restaurant that no one has ever heard of! Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.   **Apologies - due to an error with our hosting provider, the wrong episode was uploaded last week.  This (hopefully) is the correct one!

This restaurant marketing podcast looks at the 7 most common mistakes Restaurant owners and their marketers make.  Many are easy to avoid so have a listen and learn what you can do to increase your chances of finding new customers and turning them into repeat customers! Are you making these restaurant marketing mistakes?  The restaurant industry is tougher than ever, so you need to be bringing your A game to every part of the Restaurant game to increase Restaurant Profitability. You don't want to have the best restaurant that no one has ever heard of! Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

We look at the big Restaurant Marketing Trends in 2023 and how you can use them to increase profitability in your Restaurant. How will AI change the Restaurant Industry - this will make a big difference for some Restaurants. Lastly, pricing.  This will be make or break for some Restaurants so you need to get it right.  We discuss the changes occurring and how you should think about the problem. All this and more to give you ideas on how to increase the profitability in your Restaurant this year.   2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.   Have a listen and see how these trends will affect your Restaurant. Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

We look at the big Restaurant Trends in 2023 and how you can use them to increase profitability in your Restaurant. We discuss -  How smart Restaurants will be addressing labor shortages - a couple of really interesting ways to optimize your labor. Targeting customer demographics to improve marketing success and profitability. Restaurant micro niching. All this and more to give you ideas on how to increase the profitability in your Restaurant this year.   2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.   Have a listen and see how these trends will affect your Restaurant. Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

We look at the big trends across technology, the economy, competition, and consumers to see how they will impact your Restaurant.  This episode looks at consumer preferences and Restaurant Delivery.  Because of COVID, delivery has been a big influence on Restaurant profitability.  What will happen in 2023 and how can you make it profitable? 2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.   Have a listen and see how this will affect your Restaurant.   Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

We continue our 2 part episode on Restaurant Marketing ideas that we seeing working now.  A lot has changed, so you need to be thinking about pricing, profitability and product to get the most of your marketing campaigns. The biggest mistake we see with Restaurants and their marketing is..... Not Marketing.  Have a listen to this podcast to learn how you can run some successful marketing campaigns to grow your Restaurant. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

As the world emerges from COVID-19 and goes into a high inflationary environment we look at the essential things that you can do to increase customers in your restaurant and increase your profitability. Restaurants are still closing down - caused by hiring difficulties, wages and cost pressures, and declining dining in, so your marketing needs to be on point. We discuss what we see working for Restaurants now, and how you can increase revenue and more importantly, increase profitability. Have a listen to the podcast and let us know what you see as working, Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

Hiring for restaurants is the number 1 problem for so many restaurants around the world right now.  We cover some of what we see working for our customers and some of the ways that you can do more with less to make do with the staff that you have. Not an easy problem to solve, but these ideas should definitely help. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

This is Part 2 of our Restaurant Trends for 2022 podcast series. We analyse the trends for Restaurants, Restaurant customers and employees along with the big macro economic trends and then discuss how they will impact Restaurant operators and what you can do in your Restaurant to improve Restaurant profitability. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

What are the macro economic trends that will impact Restaurants and more importantly Restaurant profitablity. We analyse the big trends along with changes in technology, changes within the restaurant customer base and just as importantly - your team. We put all these together to discuss what the big trends will be for Restaurants in 2022 and how you can benefit from them. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

What is the "Great Resignation" How will it impact your Restaurant? We discuss ways to best manage your most important asset, your people. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works. Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry. We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses. If you missed part I, make sure you catch up on it, because we discuss all of the issues, particularly with Deliveroo. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry. Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion. Have a listen to understand the real impact on Restaurants. Part II will cover what we can all do. Restaurants are often the route to the middle class for immigrants who don't speak their new countries language and cooking or working in a restaurant is their first opportunity in their home.   The real innovation of delivery aggregators is the ability  to pay below    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

Restaurant Yield optimization is an advanced technique for restaurant profitability, but there is nothing stopping all Restaurants from implementing some of the easier techniques.   We discuss how it can work in your Restaurant. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

Restaurant Yield Management is a key tactic for profitable Restaurants. We discuss real-life examples that are easy to implement in your Restaurant so that you can increase profitability for your Restaurant. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

Marketing for a Restaurant is often the missing ingredient for Restaurants.  This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant owners. These days have the best food is no where near enough to be successful.  Remember - you don't want to have the best Restaurant that no one has ever heard of.  Have a listen for our reasons for Restaurant marketing and see if there is something that you are missing. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

Marketing for a Restaurant is often the missing ingredient for Restaurants.  We look at the 7 Reasons that successful Restaurant operators market their Restaurants.  (Hint: It is certainly not just to get more customers!) Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

We continue our look at 10 (+) free and easy to use Marketing tools in your Restaurant. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

Restolo - the Restaurant OnLine Ordering system is going nuts.  Low commission to help you increase profitability in your online ordering business.   We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. This episode discusses 10 free and easy tools you should be using to drive your Restaurant profitability.  Even if you aren't doing the restaurant marketing yourself, you need to know about these tools so that you know your outsourced marketing company knows what it is doing. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

This podcast episode follows on from our Restaurant Value Engineering series. We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

This is the fourth episode in our Restaurant Value Engineering podcast series.   We look at real-world examples to help you increase the profitability of your Restaurant. Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

This is the third episode in our Restaurant Value Engineering podcast series.   We look at real world examples to help you increase the profitability of your Restaurant. Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

This is the second episode in our Restaurant Value Engineering podcast series.   We take a deep dive on a great marketing and business idea that was well executed by KFC Japan and break it down using the lens of Restaurant Value Engineering. Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

We discuss the concept of Restaurant Value Engineering. What is it? Why do it? What are examples of Restaurant Value Engineering? How can it help you increase the profitability of your Restaurant? Check out the show notes for the podcast where you'll find more details on this weeks episode. Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

This is Part 3 of our Resto Trends 2021 series.  Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it.  2020 has been a year that has been very different to the what we expected. We discuss the food, marketing and business trends for your Restaurant in 2021.   Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

This is Part 2 of our Resto Trends 2021 episode.  Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it.   This episode talks about the changes in the online ordering and delivery space and how Restaurants will work to increase profitability in a very dynamic space. Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

We look at how COVID-19 has impacted the Restaurant Industry and how you can position yourself in 2021 to survive, revive and maybe even thrive in what has been for most Restaurants around the world, a truly awful year. Don't worry - there are some things to be hopeful about. Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.

Our last episode was part one of our look at Restaurant USPs.  .  Have a listen for some great tips on how a Restaurant USP can increase your profitability. This week we look at lessons for Restaurant Owners from the closure of Sizzler Australia.  A sad development for staff and customers.  Collins Foods Limited have talked about the effects of COVID-19, which obviously had a huge impact, but there are more issues that I think we can all learn from.   https://www.facebook.com/watch/?v=3660089340719057 This was also done as a Facebook video show you can see what we are talking about.  Check out the video, or listen to the podcast and let us know what you think. Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis. Have a listen to the podcast and see what a restaurant USP can you grow your business. Check out the Secret Sauce podcast shownotes for more information on this episode.

Our last episode was part one of our look at Restaurant USPs.  .  Have a listen for some great tips on how a Restaurant USP can increase your profitability. This episode looks at Restaurant Unique Selling Propositions examples and how to create one. Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis. Have a listen to the podcast and see what a restaurant USP can you grow your business. Check out the Secret Sauce podcast shownotes for more information on this episode.

Our last episode looked at how to plan to reopen your Restaurant with the new COVID-19 normal.  Have a listen for some great tips to help you survive the coronapocalypse. This episode looks at Restaurant Unique Selling Propositions.  What are they, why are they important and what they can do for your Restaurant.   Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis. To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only. Have a listen to the podcast and see what concepts Restaurants have been dealing with this week. Check out the Secret Sauce podcast shownotes for more information on this episode.

Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19.  This has been one of our most popular episodes! This episode looks at some of the smart ideas we've seen from Restaurants as they prepare to reopen to the new normal in the COVID-19 world. Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis. To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only. Have a listen to the podcast and see what concepts Restaurants have been dealing with this week. Check out the Secret Sauce podcast shownotes for more information on this episode.

Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19.  This has been one of our most popular episodes! Today we talk about some of the things you need to think about as you start to reopen your Restaurant.  It is going to be tough and very much survival of the fittest, so have a listen to the podcast and think about some of the ideas. Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis. To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only. Have a listen to the podcast and see what concepts Restaurants have been dealing with this week. Check out the Secret Sauce podcast shownotes for more information on this episode.

The last episode looks at leadership, runway and reengineering your Restaurant to survive the next 8 - 12 weeks. Today we discuss how to build a sustainable take out business to survive. Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis. To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only. Have a listen to the podcast and see what concepts Restaurants have been dealing with this week. Check out the Secret Sauce podcast shownotes for more information on this episode.

Last episode covered what we are seeing working in quick and dirty Restaurant Marketing. Today we discuss some key concepts as we move into lockdowns and shutdowns. Runway.  Cash going out vs cash coming in. Re engineering your Restaurant to bring in cash from different areas.  Some great things that Restaurants are doing. Restaurant Leadership. To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only. Have a listen to the podcast and see what concepts Restaurants have been dealing with this week. Let us know what you thought of the podcast on Linkedin or Facebook.

Last week we discussed some tactics to help your Restaurant survive the COVID19 virus. This week we discuss quick and dirty (that means free / cheap and easy to run) marketing ideas to help you get through the damn Coronavirus crisis. To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak. Have a listen to the podcast and do some marketing to get those customers in. Let us know what you thought of the podcast on Linkedin or Facebook.

Last week's episode looked at some great Easter marketing ideas for your Restaurant. This week we cover off on a plan to help you manage the impact of the Coronavirus / COVID 19 on your Restaurant.  These are some of the ideas that we have been discussing with our customers and some are making a big difference in cash flow, so please have a listen.   Let us know what you thought of the podcast on Linkedin or Facebook. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Did you listen to our episode on Al Desko Dining?  It could be a good little revenue stream and a new product for new customers in your Restaurant! Last weeks episode looked at the trend of Al desko dining.  What is it and how can you profit from it?  We've got a 7 step guide. This week we go through how we created some cool ideas for Easter.  These are Easter ideas, but the process will work for any holiday or event that you have coming up. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Last episode we looked at Restaurant Profitability for 2020.  For many it is going to be a tough year and we've listed what we see as working for a lot of Restaurants. These weeks episode looks at the trend of Al desko dining.  What is it and how can you profit from it?  We've got a 7 step guide. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

After looking at the Restaurant Trends, we discuss what tricks you can use in your Restaurant in 2020 to improve profitability. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

This is Part II of our Restaurant Trends 2020 podcast.  Listen to the first episode to get all of the Restaurant Tech and Food trends for 2020. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

We've collated lots of research to determine the big trends for 2020 in the Restaurant industry. We discuss products like Zero Foods Black Rice Toastie.  For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

This is Part 5 of our Menu Engineering series, looking at our 7step process for building great menus.  This episode discusses the final steps for writing the perfect menu. If you are looking for tips on writing a great menu for your Restaurant, this is a great place to start. If you missed earlier episodes, check out the BCG Matrix for Restaurant Profitability. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

We've look at Restaurant Culture in the past with Carrie Luxem.   This episode looks at how we can be better leaders in our companies with some great tips for you to be a better leader. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

This is a continuation of our 7 step guide to Restaurant Menu Engineering. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

This is a continuation of our 7 step guide to Restaurant Menu Engineering. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

Some of Yelp's business practices are very damaging to Small Businesses and goes against the core mission of helping consumers to find great small businesses.   We talk to Kaylie Milliken about Yelp and her documentary, Billion Dollar Bully.   If you haven't seen Billion Dollar Bully, check it out to really understand the impact on small businesses around the world. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

We've talked about Restaurant Creativity and Innovation and we've been working with a lot of creative chefs and innovative Restaurant owners.   Here is a model that we are developing to help restaurant owners and chefs be more creative and innovate more.  It is difficult, but our framework gives you clear examples and some strategies for creativity and innovation that should help you increase the profitability of your Restaurant. Listen to the podcast and visit the website for more information on Restaurant Creativity and Innnovation For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

We look at Menu Engineering and how it can be applied in a small Restaurant.  We show you the easy tips you can use to increase revenue with your menu, and more importantly, how to increase profit with our 7 step process to Menu Engineering. Listen to the podcast and visit the website for more information on Menu Engineering. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

This episode of Secret Sauce, the Restaurant Marketing Podcast looks at influencer marketing.   Who are the influencers, what can they do for your Restaurant and should you use them?  We discuss this hot topic. Please check out our show notes  for more information about Influencer Marketing and how you can use it better in your Restaurant. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

We cover an example of innovation you can use with your menu. What is your website doing for you?  We saw a Restaurant who had their traffic fall 75% after moving from our platform to a different website provider.  Not all websites are made the same - and this fall in web traffic has translated into a LOT less bums on seats.  It is crushing to think that a chef is wondering what is wrong with his food, when it was a decision made by their marketing team that has destroyed his restaurant's profitability. We look at the recent spate of Restaurant closings in Sydney. We look at the reasons.   For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.