Podcasts about beverages

Narrator: Thomas Jones

Narrator: Chloe De Burgh

Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary  In this second part of the conversation on MAFFEO DRINKS, host Chris Maffeo continues with Hunter Gregory, Bar Manager at Maybe Sammy in Sydney, diving into the delicate balance between technical excellence and guest experience that determines bar success. The discussion explores why bars focusing too heavily on technique without guest experience have closed in recent years, while others with great atmosphere but weak drinks programs also struggle to survive. Hunter introduces the "pie and cherry" philosophy of guest shifts. You can't have the cherry (guest shift excitement) without the pie (consistent bar quality), revealing why some bars create amazing guest shift experiences but disappoint when visited in person. We examine the backbreaking work of scaling cocktail culture person by person, teaching 15 guests about proper espresso martinis who then tell their friends, slowly building educated consumer base over years. The conversation covers bartender education expectations versus consumer reality (they don't care about cocktail history like we don't care about stock market details), menu design strategies that include twisted versions of top 10 classic cocktails people actually order, and the challenge of explaining how to order a martini properly without overwhelming guests. Hunter shares why eight or nine team members designed Maybe Sammy's new menu rather than the bar manager alone, ensuring both technical innovation and guest-focused accessibility. We explore when technique-driven approaches work (Bangkok's Burus with beef broth cocktails for ready demographics) versus when they fail (Sydney's upper-middle-class scene not ready for extreme experimentation), the role of social media in playful consumer education, and why guest shifts succeed when they create curiosity rather than just industry networking. The discussion addresses the frustration of overly technical bartenders explaining entire drink concepts when guests just want a twisted Americano, the importance of brand managers attending guest shifts they sponsor, and understanding that people seek experiences making them feel better rather than cocktail education lectures.Timestamps:00:00 Introduction: Occasions Over Demographics in Cocktail Culture03:15 Journey Through Spirits: Negroni to Boulevard to Whiskey06:40 Maybe Sammy's Clientele: Tested and Fortunate10:25 Balancing Boundary Pushing with Guest Experience14:50 Bangkok's Burus vs Sydney Demographics18:20 Consistency, Persistence & Building Regular Trust22:35 The Technique vs Experience Disconnect26:10 Scaling Cocktail Culture Person by Person29:45 How to Order a Martini: Consumer Education Challenge32:50 Guest Shifts: The Pie and Cherry Philosophy35:30 Wrap up: Creating Curiosity Through Fun and Experience This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary  

TIME STAMPS: 00:25 Casey's crazy backstory, credentials, and mission. https://primalcutsfitness.com/ IG = @primalcutsfitness / @thecaseyaiken 02:00 Coach Colt's BEACH BACK WORKOUT! (and rear deltoids)03:46 Liquid Death, La Croix, and other keto-friendly beverages. 09:29 How sugar and artificial sweeteners affect your brain. 12:51 How to grill the perfect ribeye!18:31 The difference between short-chain and long-chain fatty acids. 22:17 LQ#1: Juliana, from San Diego: You don't eat carbs?! What do you eat for QUICK ENERGY then?25:02 Advice on how to pray for drug cravings and sugar cravings to go away. 31:28 Deep dive into different forms of caffeine and best practices for optimal results. 36:00 Colt & Casey's BACK BURNOUT exercise (try this on your next back day!)38:02 LQ#2: Joey, from San Diego: What do you eat for snacks on the Carnivore Diet if you can't eat granola bars or like anything from 7-11?39:50 Pemmican bars, hard-boiled eggs, beef jerky, and other high-protein snack ideas. 49:53 This episode's L.I.S.S. = Robyn Miller from Kansas @robyn_s22 & BAD COACH CALLOUT!54:12 LQ#3: Morgan, from San Diego: How do you get enough Calories when you go Keto?01:00:00 Keto Brick order unboxing & discussion. 01:06:11 LQ#4: Art, from San Diego: How do you get fiber if you're not eating plants? Don't you need fiber for regular bowel movements and a healthy digestive system? Study referenced: NASM Essentials of Personal Fitness Training, p.264 “U.S. Dietary Guidelines recommend approximately 25 to 28g of fiber per day for women aged 19 to 50 years, and 30 to 34g of fiber per day for men aged 19 to 50 years (U.S. Department of Agriculture, 2015.) https://health.gov/dietaryguidelines/2015/guidelines/appendix-7/ 01:18:41 Brazing & SOUS VIDE cooking methods. 01:20:31 How to make your own BONE BROTH and BEEF STOCK at home. 01:28:00 Details for the METABOLIC NUTRITION ESP EXTREME GIVEAWAY & what to look for in a quality pre-workout. Questions for Coach Rich? Book a consultation (free and paid options available) with the UK's leading Keto nutrition expert HERE: Keto 1-to-1 Consultation – KETO PRO SHOP (theketopro.com)Questions for Coach Colt? Your first 15 minute phone call is free. Booking link: https://calendly.com/ssyl/coaching-check-in?month=2024-10 Coach Richard's Supplement Store (UK): https://theketopro.com/collections/keto-supplements Coach Colt's Supplement Store (COMING SOON!) https://primalcutsfitness.com/ *customers may text or email in the meantime for our Venmo Storefront until our product page is finished, as it is still currently under construction*Link for KETO BRICKS: https://glnk.io/zvl/coltmiltonSave 10% on CARNIVORE BARS with code COLT10

Application pour EV0360 : https://hlperformance.caRéférences :Bellisle, F. (2003). Why should we study human food intake behaviour? *Nutrition, Metabolism and Cardiovascular Diseases*, *13*(4), 189–193. [https://doi.org/10.1016/S0939-4753(03)00063-7](https://doi.org/10.1016/S0939-4753(03)00063-7)Canadian Centre on Substance Use and Addiction. (2023). *Canada's guidance on alcohol and health*. CCSA. https://www.ccsa.ca/canadas-guidance-alcohol-and-healthDing, D., Nguyen, B., Nau, T., Luo, M., Del Pozo Cruz, B., Dempsey, P. C., Munn, Z., Jefferis, B. J., Sherrington, C., Calleja, E. A., Hau Chong, K., Davis, R., Francois, M. E., Tiedemann, A., Biddle, S. J. H., Okely, A., Bauman, A., Ekelund, U., Clare, P., & Owen, K. (2025). Daily steps and health outcomes in adults: A systematic review and dose-response meta-analysis. *The Lancet Public Health*, *10*(8), e668–e681. [https://doi.org/10.1016/S2468-2667(25)00164-1](https://doi.org/10.1016/S2468-2667(25)00164-1)Hall, K. D., & Guo, J. (2017). Obesity energetics: Body weight regulation and the effects of diet composition. *Gastroenterology*, *152*(7), 1718–1727. https://doi.org/10.1053/j.gastro.2017.01.052Hall, K. D., Ayuketah, A., Brychta, R., Cai, H., Cassimatis, T., Chen, K. Y., … & Walter, P. J. (2019). Ultra-processed diets cause excess calorie intake and weight gain: An inpatient randomized controlled trial. *Cell Metabolism*, *30*(1), 67–77. https://doi.org/10.1016/j.cmet.2019.05.008Hall, K. D., Sacks, G., Chandramohan, D., Chow, C. C., Wang, Y. C., Gortmaker, S. L., & Swinburn, B. A. (2012). Quantification of the effect of energy imbalance on bodyweight. *The Lancet*, *378*(9793), 826–837. [https://doi.org/10.1016/S0140-6736(11)60812-X](https://doi.org/10.1016/S0140-6736(11)60812-X)Mattes, R. D. (2014). Beverages and positive energy balance: The menace is the medium. *International Journal of Obesity*, *38*(S1), S1–S6. https://doi.org/10.1038/ijo.2014.21National Institutes of Health. (s. d.). *NIH Body Weight Planner* [Outil en ligne]. U.S. Department of Health and Human Services. https://www.niddk.nih.gov/bwpRyan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. *American Psychologist*, *55*(1), 68–78. https://doi.org/10.1037/0003-066X.55.1.68Ryan, R. M., & Deci, E. L. (2017). *Self-determination theory: Basic psychological needs in motivation, development, and wellness*. Guilford Press.American College of Sports Medicine. (2022). *ACSM's guidelines for exercise testing and prescription* (11e éd.). Lippincott Williams & Wilkins. *(Position Stand original : 2009)*World Health Organization. (2020). *WHO guidelines on physical activity and sedentary behaviour*. WHO Press. https://www.who.int/publications/i/item/9789240015128

What's your advice for our guy Ron The Show Hughley?!

-BIG Ed Ingram Staying with the Texans! Caserio's LATEST Texans Moves! -The Clock is Ticking on a Tytus Howard REPLACEMENT for these Texans -Ron 'THE SHOW' had a Rodeo Dilemma Over Weekend Regarding Adult Beverages!

In this episode, Lauren talks to the seller of a display advertising business created in February 2012 in the food & beverages niche. Listen in to find out how the business makes an average of $10,688.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/91925 to learn more about this business.

Narrator: Simon Mattacks

Host Paul Pacelli got Tuesday's "Connecticut Today" underway with word that a law change at the State Capitol might give Connecticut restaurants and bars the ability to sell cannabis-infused beverages alongside alcohol (00:58). Connecticut Energy Marketers Association President Chris Herb explained how crude oil and gasoline prices might be affected by unrest in the Middle East. Chris also offered a look at the possible consumer costs of a potential state-level climate "superfund" (10:58). State House GOP leader Vin Candelora dropped by to talk about a threatened line-item veto from Gov. Ned Lamont (19:37). Yankee Institute blogger Meghan Portfolio broke down some key bills she's following at the Capitol (24:12). Finally, CBS White House reporter Linda Kenyon had the latest on the U.S.-Israeli joint attacks on Iran (35:01)

Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com In this second part of the conversation on MAFFEO DRINKS, host Chris Maffeo continues the discussion with Matilda Andersson, Managing Director at Truth Consulting, diving deeper into practical frameworks and methodologies for consumer research in the drinks industry. The conversation introduces the Four Cs Framework (Consumer, Culture, Category, Company) as a holistic approach to brand strategy that moves beyond focusing solely on consumers to incorporate broader cultural shifts and company truths—revealing why culture is the most neglected element despite being critical for long-term success. We explore the dangers of drinks industry echo chambers where brands become too geeky about serves and specifications while missing how consumers actually behave. Matilda shares insights on customer closeness programs that take design teams and brand managers out of offices to meet real customers in their natural environments. The discussion examines whether passion for the category matters for drinks professionals, the tension between short-term KPIs and long-term vision, and the challenge of bridging qualitative gut-feel insights with rigorous research methodologies. We address what makes research genuinely useful versus a bureaucratic chore, emphasizing honesty, collaboration, and actionable insights over data dumping. The conversation reveals how brands can stay relevant across multiple generations without alienating existing customers, focusing on cultural connection points rather than manufactured demographic differences.Timestamps:00:00 - Introduction: Making Brands Relevant Across Generations02:45 - The Four Cs Framework: Consumer, Culture, Category, Company07:20 - Culture as the Most Neglected Element in Strategy10:50 - Settling Arguments: When Research Briefs Have Hidden Agendas14:30 - Category Myopia in Drinks Industry18:40 - The Geek Problem: Serves, Specifications & Echo Chambers23:15 - Customer Closeness Programs: Taking Teams to Meet Real People27:50 - Does Passion for Category Matter for Drinks Professionals?31:20 - KPIs, Short-Termism & Fear of the Future34:45 - Bridging Gut-Feel Insights with Rigorous Research37:30 - What Makes Research Useful: Honesty & Collaboration40:15 - Wrap-up: Participation, Co-creation & Breaking Down Walls This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. 

Johnny needs backup that you should be able to take home beverages you bring to a party that don't get consumed. Andrew needs backup that everyone should vote on what the state of the union actually is before the President gives the State of the Union address, and then the President should have to respond to that vote. Remember to sign up for the Patreon for Post-Show Banter! https://patreon.com/thecavalrypodcast?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink

On this episode of GoalChat, host Debra Eckerling talks about the Business of Beverages with founders Noah Bleich, The TeaBook; Matthew Jonas, Good Karma Cacao; and Hilary Sheinbaum, GoingDry.co. While beverages are essential for health (water/hydration in particular), there are lifestyle benefits, as well. People bond over it (Hilary), they are magical/in motion (Noah), and they offer choice (Matthew). The panel shares their business backstories and their love of certain liquids, along with advice for starting, promoting, and incorporating your passion into your business. Goals - Noah: Put things in your mouth that make you happy; it should bring joy or fix a problem. Make food fun again - Matthew: Find something you can do with thought and intention. Do something positive for you or the world - Hilary: Try new products once a week, connect with people in the industry you want to be part of Final Thoughts - Hilary: Do a dry month. Just try it. You have nothing to lose - Matthew: Get cacao curious - Noah: There is no wrong way to drink tea, the same with your life and your business Learn More About Noah Bleich: TheTeaBook.com Matthew Jonas: GoodKarmaCacao.com Hilary Sheinbaum: GoingDry.co Debra Eckerling: TheDEBMethod.com/blog TheBookProposalExpert.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Lauren talks to the seller of an eCommerce and Amazon FBA business created in April 2019 in the food & beverages niche. Listen in to find out how the business makes an average of $3,473.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88804 to learn more about this business.

Tom Reilly, president of VMI Sports, brings a perspective from all over the industry, and he’s got a lot of educational things to say. Two decades spent at GNC, then in natural food distribution at UNFI, and eventually as a purchasing director and director at Lone Star Distribution gave him an unusually complete map of how supplements actually move through the market. VMI grew out of that experience, launched as a house brand for Lone Star in 2012 before Tom took it full time in late 2015, and has been grinding ever since — bootstrapped, profitable, and growing every single year. In Episode #205 of the PricePlow Podcast, Mike and Ben sit down with Tom to cover the full arc: how VMI got started, what distribution taught him that brand founders usually learn the hard way, the evolution from specialty sports nutrition into grocery chains, the K-XR pre-workout legacy, the PEZ collaboration strategy, and some genuinely exciting teases for what’s coming in 2026, including two canned beverages that are neither energy drinks nor protein sodas. This is a good one, and Tom’s willingness to mentor others shines through, as we learned a lot in this one – and we guarantee you will too. Subscribe to the PricePlow Podcast on your favorite platform and sign up for VMI Sports news alerts before diving in — you won’t want to miss those can reveals when they drop. https://blog.priceplow.com/podcast/tom-reilly-vmi-sports-205 Video: Tom Reilly of VMI Sports on Distribution, Grocery, PEZ, and What’s Next https://www.youtube.com/watch?v=nIkHJOngDPk Detailed Show Notes: Tom Reilly and VMI Sports (0:00) – Introductions (0:30) – Tom’s Background: GNC, UNFI, and Lone Star (3:00) – Building VMI from Within Lone Star (7:45) – Going Full Time: The 2015 Pivot (10:30) – Business Wisdom from Distribution (13:00) – Consumer Education and Supply Chain Reality (18:00) – Vision Meets Innovation: The VMI Name (23:15) – K-XR: Origins and the Miami Vice Flavor (25:00) – K-XR: Three Caffeines, Grocery, and the High-Stim Formula That Works (30:15) – Winning on the Grocery Shelf (33:30) – Packaging Evolution and the PEZ Aesthetic (36:00) – More on the PEZ Collaboration (41:15) – Pump & Flow: The Sleeper Hit with Hydronox (44:00) – Protolyte: Ahead of the Hydration Curve (47:30) – Acquisition, Retention, and Brand Philosophy (52:00) – Staying Independent: VMI’s Long Game (54:30) – Two Canned Beverages Coming in 2026 (57:30) – K-XR RTD and the Beverage Category Landscape (1:01:30) – Distribution Realities of Canned Beverage (1:05:00) – Wrap-Up and What’s Next Where to Follow and Learn More Connect with Tom Reilly and VMI Sports LinkedIn: Thomas Reilly LinkedIn: VMI Sports Instagram: @tom_vmisports (Tom Reilly) Instagram: @vmisports (VMI Sports) VMI Sports Website VMI Sports on PricePlo… Read more on the PricePlow Blog

Narrator: Chloe De Burgh

Send a textAre you a fan of drinking coffee? If so, you're not alone. Today, we talk about one of the world's most favorite beverages. Does the Bible share any information about this topic? Let's talk about it on today's podcast!Support the show

Hello Trekkies! Do you have your own favorite pleasure beverage? Let us know! Send your stories, suggestions, questions, corrections, physical ailment complaints, threats, or love letters to: highwatertrekco@gmail.com Join the crickets on our very quiet socials: Facebook  @highwatertrekco Instagram @highwatertrekco   Theme song "Ozark Stomp" by the talented Peter J. Lehman. Find the full version of the song on his latest album, "I'm Done Hiding", by clicking HERE Stay up to date with what he has going on by following him on his socials: Facebook @peterjlehmanmusic Instagram @peterjlehmanmusic TikTok @peterjlehmanmusic Threads @peterjlehmanmusic    

Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com Mark Ward, founder of Regal Rogue, joins for a conversation validating bottom-up principles through 15 years of vermouth brand building. The discussion explores the actual mechanics of turning one account into ten, ten into a hundred, and the behavior that happens in between those numbers.The conversation challenges common misconceptions about bottom-up building: it's not about being small, building slowly, or lacking ambition. It's about the specific actions required to convert relationships, the constant auditing of whether your message connects with buyers, and understanding that past success guarantees nothing about future performance. Through examples spanning Seedlip's category creation, Diageo's Distilled Ventures program, CÎROC's P Diddy turnaround, and Regal Rogue's 15-year journey to simplifying their serves down to three drinks, the discussion reveals how the nuances of brand building remain fundamentally different across environments. What worked in 2011 operates differently in 2026, and expertise from one launch doesn't translate automatically to the next.The conversation establishes that bottom-up isn't a "small brand" strategy. It's the behavior required at any scale when building genuine relationships and advocacy, whether you're at 1,000 nine liters or 1,000,000 nine liters. The critical work involves constant checking that what you think you're saying actually connects with what buyers hear, because the gap between brand intention and market perception determines everything.Timestamps00:00 Introduction and Greetings00:40 Discussing Bottom-Up Mentality01:51 Challenges in Building a Brand03:57 Realizations and Reflections05:34 Simplifying the Brand Message08:09 Insights on Craft Brands and Big Brands12:55 Principles of Brand Building22:37 Consistency in Brand Messaging31:55 Conclusion and Final Thoughts This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. 

Do you need a drink in the morning to put a pep in your step? Turns out that that may be doing major favors for your brain. A study shows that drinking Caffeinated coffee or tea lowers your risk of dementia by nearly twenty percent. Greg and Holly discuss their favorite drinks.

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are back to understand what elements of the Seattle Seahawks Super Bowl winning team-build can be adapted to the Tennessee Titans going forward, starting with having a defensive playcaller at head coach. We look at how defense wins championships, the importance of the draft, and why offensive coordinator obviously still matters. 0:00 Titans on the Right Track 2:31 Defense Wins Championships 11:21 Roster Construction 18:24 Offensive Coordinator 19:56 Nailing the Draft 26:02 Wrap Up ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

The Japanese call it "the second month!" This episode, the "loss" of a "comic" "legend"; rearranging your office for better acoustics; video games old and new; the ins and outs of sleep training; Fresh Prince lore; clam chowder distinctions; Japanese-Italian fusion cuisine; celebrity ages; Alex's eye-contact policy; the ear hair dilemma; sneaker etiquette at the gym; swapping bicycle stories, and the hunt for fresh horror! Beverages encouraged beyond this point!   ====MUSIC==== Tyler Mire - The Power of Determination

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are back to dive into the topic on everyone's mind now that the NFL coaching cycle is wrapping up: NFL free agency. Today, we look at the Tennessee Titans roster to assess the weakest position groups, the players who may be cut or traded, and the top players to target in free agency in all three phases of the game. 0:00 Titans Free Agency Primer 3:25 Offense Overview 25:07 Special Teams Overview 27:07 Defense Overview 45:57 Wrap Up ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are LIVE to conduct a mock offseason for the Tennessee Titans, including roster cuts, free agent signings, draft picks... and even trades? Should we go on a spending spree, or remain conservative with cap space? Who should the Titans target in the draft? We're rebuilding the Titans with crowd-sourced decisions from the live chat today on the Music City Audible! ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Ohio Democrats do all they can to get laws on the books to stop the abuses of ICE from harming Ohioans Learn more about your ad choices. Visit megaphone.fm/adchoices

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are back to cover the Tennessee Titans coaching staff hires and grade each one individually. We begin by addressing the newest additions - safeties coach Marquand Manuel and offensive assistant/game management coach Cade Knox - before circling back and grading each hire. 0:00 Grading Titans Coaching Staff Hires 1:46 Marquand Manuel - Safeties Coach 7:24 Cade Knox - Offensive Assistant / Game Management Coach 12:45 Staff Hire Grades! 41:58 Wrap Up ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Narrator: Vanessa Labrie

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are back with a special insider report: the Tennessee Titans are preparing to unveil a new logo and new uniforms for the 2026 season, and this announcement will be made sometime before the 2026 NFL Draft! Joining the show is Uniform Insider Zach Cohen, who shares information he's heard from various sources as well as the clues he's pieced together on the Titans new primary and secondary logos, new uniform combinations, the 2026 Rivalry alternate uniforms, and a breaking item on the potential 2027 alternate jersey. 0:00 New Titans Uniforms?? 3:51 Insider Zach Cohen joins 5:06 The Process Up Until Now 10:07 New Titans Logo 15:09 New Titans Jerseys 25:37 Titans Mock-Ups 43:38 Wrap Up ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are back to discuss the delay in Robert Saleh and the Tennessee Titans announcing the hiring of a new defensive coordinator. Why Gus Bradley's situation is important, who the back-up plan is, and when we might expect a hiring announcement. 0:00 Titans DC Delay? 1:49 Titans Pro Bowlers 3:51 The Gus Bradley Situation 17:26 Mike Rutenberg, the backup plan? 19:57 Final Thoughts & Wrap Up ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com Steve Grasse returns to MAFFEO DRINKS for a conversation about the current state of the spirits industry. Grasse, founder of Quaker City Mercantile and Tamworth Distillery, brings perspective from both the brand building and distillery sides of the business.His previous work includes Hendrick's Gin and his current portfolio spans luxury craft spirits at Tamworth to the non-alcoholic Pathfinder brand. The previous episode with Grasse (Episode 27, recorded roughly two years ago when Brand Mysticism first came out) was one of the best-performing episodes on the podcast.The discussion examines what Grasse calls the "Spirits Apocalypse," a structural correction facing the industry through overproduction of bourbon and whiskey, shifting consumer habits, and the fading novelty of craft distilling. The conversation moves from macro industry dynamics to brand fundamentals, exploring how core brand strength determines survival when market conditions turn hostile. The talk emphasizes the importance of strong brand fundamentals, challenges of rapid expansion, and the rise of new-to-world Ready-To-Drink innovations, providing actionable advice for both established and emerging brands navigating this tumultuous market.Timestamps00:00 Introduction and Welcome Back00:19 The Spirits Apocalypse: An Overview01:15 Craft Distilling: Challenges and Changes03:47 Brand Fundamentals and Market Shifts05:23 Advice for Craft Distillers08:54 Innovative Success Stories11:53 The Importance of Core Brand Values13:50 Adapting to Market Changes16:07 Tamworth Distillery Portfolio and Business Model18:45 The Celebrity Exit Delusion vs Building for Passion21:30 Experimentation and Pragmatism Over Big Bets23:15 Brand Ambassadors Must Drive Sales, Not Just Talk25:40 FMCG Invasion vs Old School Intuition - Industry Polarization28:20 On-Trade vs Off-Trade Debate is Obsolete30:10 Board Pressure and Why Solid Brand Core Enables Tactical Freedom33:25 Physical Fitness Core Analogy - Brand Strength as Insulation35:54 Conclusion and Final Thoughts This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. 

In today's episode, I sit down with entrepreneur Amanda Ortega, founder and CEO of Beyond Bottleshop, to talk about the fast-growing non-alcoholic and functional beverage space. Amanda shares how her hospitality background and early wine education led her from a small Midwest boutique to building a business centered on adaptogens, botanicals, and ritual-driven alternatives to alcohol. We talk about inclusivity at social and corporate events, why functional mocktails are gaining traction, and how drinks designed for clarity, focus, mood, and energy are changing behavior across business and culture. It's a grounded look at innovation, timing, and building something meaningful where demand is finally catching up.

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are LIVE to cover the realistic expectations for the Tennessee Titans in the 2026 NFL season. We also cover the recent staff hires, more on Robert Saleh's introduction, and the relationships he's already building inside Titans headquarters. ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are LIVE to react to Robert Saleh's introductory press conference as head coach of the Tennessee Titans. We also break down the various staff hires that were reported on Wednesday. ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Narrator: Thomas Jones

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are back to dig deeper into the Tennessee Titans process that led to the hiring of Offensive Coordinator Brian Daboll. Plus, we do a deep dive into new defensive line coach/defensive run game coordinator Aaron Whitecotton can do for the Titans defense and provide an update on the Defensive Coordinator search. 0:00 Welcome to MCA 2:13 How the Titans landed Brian Daboll 16:47 Deep Dive on DL Coach Aaron Whitecotton 34:07 Titans DC Updates 37:29 Coming up on MCA ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Uncle Arnie's is one of the most compelling growth stories in THC beverages right now — and this episode breaks down how it actually happened.Since launching in 2020, the THC drinks brand has delivered roughly 100% growth each year, scaling from about $400K in Year 1 to more than $25M in revenue today. It's now one of the largest THC beverage brands in California, with a rapidly expanding national footprint across both regulated cannabis and hemp markets.In this episode, Theo Terris, co-founder and CEO of Uncle Arnie's, walks through how the company built momentum in a fragmented, highly regulated category — despite having no background in beverage, cannabis, or CPG. That outsider perspective shows up everywhere: From approachable branding and packaging that educates consumers, to a relentless focus on partners and execution.Theo explains why Uncle Arnie's leaned into full-flavor, familiar formats like teas, lemonades, sodas, and functional shots instead of chasing seltzer trends — and how thoughtful dose architecture (2.5mg, 5mg, 10mg) unlocked both sessionability and compliance across myriad state-by-state regulations. He also details how consumer education, including clear onset-time cues on packaging, helped reduce friction for first-time buyers and retailers alike.The conversation offers a rare, unvarnished look at what scaling actually looks like in THC beverages. Theo breaks down how Uncle Arnie's approached distribution market by market, why merchandising remains one of the category's biggest challenges, and how mature states like California and Minnesota provide a preview of where the space is headed.For investors, Theo shares how Uncle Arnie's raised capital opportunistically — recently closing a $7.5 million Series A with Mindset Capital, Delta Emerald Ventures, and strategic investor Harry Rubin of Boston Beer — and why mentorship and operational rigor mattered as much as funding. Even amid regulatory uncertainty, the brand continues to expand, landing in major retail chains and adding new points of distribution.The bigger takeaway: This isn't a hype-driven THC story. It's a grounded, data-aware discussion about building a real beverage business in a nascent and rapidly changing category.Whether you're a drinks founder, retailer, distributor, or investor tracking where the next major beverage movement is forming, this episode delivers insight into what's actually working — and what matters most when scaling in emerging categories.Don't miss our next episode, dropping on February 4.For the latest updates, follow us:Business of Drinks:YouTubeLinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. Most recently, he was the Portfolio Development Director at Distill Ventures. Prior to that, he was the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineSPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/businessofdrinksIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Thank you!

As the no-and-low alcohol category continues to mature and grow, additives and sugar content have become a defining battleground. In this episode, we sit down with Michael Colangelo, Founder and CEO of Nota Bene Flavors, to unpack what it really takes to build compelling taste in modern beverage brands.Michael brings a rare blend of big-company rigor and startup agility, with a career that began with flavoring medicines at Pfizer, eventually moving to help emerging craft beverage brands that include Surely and Arlow Wines in the no-and-low space. In our conversation, we explore how the NA consumer has shifted from primarily abstainers to a majority of people who still drink alcohol on other occasions, and why that shift fundamentally changes how flavorists think about balance, texture, and expectation. Michael shares his insights on the growing scrutiny around sugar content, sugar substitutes like stevia, and ingredient transparency, explaining how flavor chemistry intersects with wellness, reduced sugar goals, and shelf stability. The conversation also digs into common misconceptions around preservatives and “chemical additives,” separating fear from function, and offering a practical, science-backed view of what actually matters in formulation.Mentioned in this episode:Nota Bene FlavorsSurely WinesArlow WinesWe'd love your feedback!

*This was streamed live before the official announcement* Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are LIVE to react to the breaking news reported by Dianna Russini of The Athletic that the Tennessee Titans are expected to hire Brian Daboll as the team's new Offensive Coordinator under Robert Saleh. ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are back to compare the Titans top candidates for the Offensive Coordinator position: Brian Daboll, Kliff Kingsbury and Adam Stenavich. We also take a look at the four reported DC interviews on the other side of the ball. 0:00 Titans Coordinator Search Heating Up 4:39 Titans OC Search Updates 11:21 Brian Daboll vs Kliff Kingsbury 38:56 Adam Stenavich 44:11 Sinkers Beverages 44:39 Titans Have Four DC Candidates 54:30 Wrap Up ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Alcohol has been part of society for thousands of years. Also, likely because of its ability to trigger a release of dopamine…leading to feelings of confidence and impulsivity (thus increasing the likelihood of initiating contact with individuals you find attractive), alcohol has been part of the mating process for an equally lengthy period. However, driven by a wide range of factors…from increased health consciousness to evolving attitudes towards the drinking culture that dominates social settings, many are choosing to leave the “beer goggles” at home and embark upon their romantic adventures with a clear head. But this rise of dry dating got me thinking about beverage innovation possibilities…and it seems increasingly obvious the evolving adult nonalcoholic category should be “swiping right” on the market opportunity. Because arguably with the right combination of dopamine-boosting and aphrodisiac functional ingredients, a little “liquid courage” could be replicated without alcohol…saving you from those butterflies fluttering in your stomach.

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are LIVE to catch up on all the latest news and reports surrounding the Tennessee Titans. The Titans have finally announced Robert Saleh, we have reported staff changes and defensive coordinator interviews, and one last Mike McDaniel update? 0:00 MCA Friday Live Show! 0:38 Titans Announce Robert Saleh 4:53 Coaching Staff Changes 16:51 Potential DC & OC Hires 48:51 Daily Daboll: Brian Daboll Status Update 58:50 Live Chat Q&A ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are back to discuss new Tennessee Titans head coach Robert Saleh's biggest areas where he must show improvement from his time with the New York Jets now in his second stint as a head coach. We also hit on some reasons to be optimistic about Saleh's chances in Nashville. 0:00 Robert Saleh Talk 1:05 Areas Saleh Can Improve 2:50 Time Management / In-Game Decision-Making 17:36 Penalties & Lack of Discipline 23:07 Media Interactions 30:53 Sideline Energy 36:43 Defensive Mastermind 40:20 Culture & Leadership 45:19 Daily Daboll 48:42 Wrap Up ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are back to discuss the Tennessee Titans vacant offensive coordinator post, where it's reported that new head coach Robert Saleh's first choice for the job is Brian Daboll. We cover Daboll's background and work with Josh Allen, his schematic fit with Cam Ward, and fallback options in case Daboll lands the Bills head coaching job. We also quickly react to Jeffery Simmons' comment from Tuesday's appearance on Bussin' with the Boys. 0:00 RIP McDaniel Watch 2:05 Brian Daboll for Titans OC? 10:08 Brian Daboll's Background 26:19 Scheme Fit for Cam Ward  32:21 Fallback OC Options 43:02 Jeffery Simmons on Bussin with the Boys 52:56 Wrap Up ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are LIVE reacting to the breaking news that Robert Saleh is the newest head coach of the Tennessee Titans. We hit on how the deal went down, what Saleh can bring to the Titans, what concerns we have, the offensive coordinator options, and the now twice-a-year matchup between Saleh and Coen. 0:00 Breaking: Titans Hire Robert Saleh 3:42 How It Went Down 7:45 Melo's Favorite Candidate 15:07 Monday Drama: Nagy vs Saleh 28:09 What Saleh Brings to Titans 51:26 Reasons for Concern 57:07 Coordinator Possibilities 1:13:41 McDaniel Watch! 1:33:40 Rivalry with Liam Coen 1:38:43 Wrap Up ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Narrator: Thomas Jones

Justin Melo⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Graver⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are LIVE to catch up on all the latest news and reports surrounding the Tennessee Titans head coaching search. Sean McDermott fired, Mike McCarthy's weekend in Nashville, Kevin Stefanski to Falcons, Robert Saleh's interview rescheduled to in-person, Jeff Hafley a finalist but likely headed to Miami, Matt Nagy's Sunday night dinner, and more! ------------ Head Coach Interview Tracker Sheet: ⁠⁠⁠https://docs.google.com/spreadsheets/d/1xh9GWpzi3IpPsKtW-lwY6FpsxqiJwocOQIsSNJ_tpwQ/edit?gid=0#gid=0 ⁠⁠⁠ ------------ The Music City Audible is presented by Sinker's Beverages in East Nashville and Bluegrass Beverages in Hendersonville. Join the Sinker's Beverages In Crowd: https://sinkers.storebyweb.com/s/1000-1/register ------------ Order Justin Melo's book "Titans of the South" here: https://shop.adventurewithkeen.com/product/titans-of-the-south/ ------------ MCA YOUTUBE CHANNEL: youtube.com/@musiccityaudiblepodcast

Narrator: Thomas Jones

Narrator: Thomas Jones

Narrator: Nadine Brown

Narrator: Thomas Jones