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Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
So many fantastic new products are coming into the CPG space, and many more categories, such as organic and natural ingredients in beverage drinks, are here to stay. One thing that is common among these outstanding brands is innovation. Fiji Water is one of the innovative brands in the CPG space everyone loves. What are their ingredients for success? Listen to the conversation as James Tonkin, the Founder and President Emeritus of Healthy Brand Builders, discusses why the world loves water from Fiji. Show NotesConnect With: James Tonkin: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
The CPG space is super competitive, with minimal differentiation between brands, but that slight difference is often a game changer. Earning that brand and product differentiation starts with creating a functional product backed by excellent distribution. Assuming you've nailed down a functional product, how do you bring it to the mainstream in a highly competitive market as Zico Coconut Water did? Listen to the conversation as James Tonkin, the Founder and President Emeritus of Healthy Brand Builders discusses bringing Zico Coconut Water mainstream. Show NotesConnect With: James Tonkin: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
So many fantastic new products are coming into the CPG space, and many more categories, such as organic and natural ingredients in beverage drinks, are here to stay. One thing that is common among these outstanding brands is innovation. Fiji Water is one of the innovative brands in the CPG space everyone loves. What are their ingredients for success? Listen to the conversation as James Tonkin, the Founder and President Emeritus of Healthy Brand Builders, discusses why the world loves water from Fiji. Show NotesConnect With: James Tonkin: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
The CPG space is super competitive, with minimal differentiation between brands, but that slight difference is often a game changer. Earning that brand and product differentiation starts with creating a functional product backed by excellent distribution. Assuming you've nailed down a functional product, how do you bring it to the mainstream in a highly competitive market as Zico Coconut Water did? Listen to the conversation as James Tonkin, the Founder and President Emeritus of Healthy Brand Builders discusses bringing Zico Coconut Water mainstream. Show NotesConnect With: James Tonkin: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
28/08/22 - Stories of Hope: Week 2 - James Tonkin
While there is wider consumer interest in health and nutrition on the back of the COVID-19 pandemic, shifting behaviour means particular markets, products and brands are doing well—but not all companies are in the same position, especially as we see consumers going back to brands that are familiar to them. Charlotte Bastiaanse, associate editor at Vitafoods Insights, and James Tonkin, founder and president of Healthy Brand Builders, discuss CPG brand survival. In this deep-dive podcast, we cover economic impact to established versus emerging brands, the state of industry investment, reforming business structure and models to come out on the other side in good standing, and the future of in-store and online retail.
Cinematographer James Tonkin (http://hangman.film) walks us through using the new Mac Pro and Pro Disyplay XDR in his 8K Red raw workflow. Special Guest: James Tonkin.
Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against established brands such as Red Bull and Coca-Cola without some kind of ‘silo vertical’ protection is fruitless.
Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against established brands such as Red Bull and Coca-Cola without some kind of ‘silo vertical’ protection is fruitless.
Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against established brands such as Red Bull and Coca-Cola without some kind of ‘silo vertical’ protection is fruitless.
Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against established brands such as Red Bull and Coca-Cola without some kind of ‘silo vertical’ protection is fruitless.
James Tonkin is a third year (2008) student. Semester one of his final year within the Bachelor of Music Technology program has brought together two projects that have challenged his personal and professional preconceptions of album/EP production and sound design.
Innovation in the functional food and beverage industry is currently passing the eye before the storm, and manufacturers must not hesitate to act or they will be “lost”, market analyst James Tonkin tells Lorraine Heller.
The two beverage giants Coca-Cola and PepsiCo will be driving their brands forward rather than shrinking back in the years ahead, treating the recession as a period for growth, says beverage analyst James Tonkin.