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Remember that time you ran a lunch-and-learn at your company to show a handful of co-workers some Excel tips? What would have happened if you actually needed to fully train them on Excel, and there were approximately a gazillion users*? Or, have you ever watched a Google Analytics or Google Tag Manager training video? Or perused their documentation? How does Google actually think about educating a massive and diverse set of users on their platform? And, what can we learn from that when it comes to educating our in-house users on tool, processes, and concepts? In this episode, Justin Cutroni from Google joined the gang to discuss this very topic! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
Respected leader in the web analytics industry helping organizations integrate data into decision making processes. Commonly interacts with senior level management to drive the strategic use of web data. Collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. Justin was nominated as the Innovator of the year in 2011 by the Digital Analytics Association and Most Influential Industry Contributor in 2012 and 2013.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)
2016 is almost in the books! In just over a week, we'll be ringing in the new year, and we have it on Very Good Authority that 2017 will be the Year of Mobile. But, this episode is as much about looking back as it is about looking forward -- looking back on how our industry has evolved, what product launches piqued our interest the most, and what Snoop Dogg-related stunt marketing occurred during the year. We even do a little navel gazing about the podcast itself: our favorite topics and guests (although we love ALL the topics and guests!), and a bit of news about what will be happening with the podcast in 2017. So kick back, bust open a few roasted chestnuts, spike your eggnog generously, and give it a listen! Technologies, services, and random items mentioned in this episode include: more past episodes than are worth linking to, RSiteCatalyst, Hidden Brain podcast: Can Social Science Help You Quit Smoking for Good?, SUPERWEEK, Matt Gershoff, Caleb Whitmore, Adobe Summit, eMetrics, MeasureCamp, Un-Summit, Digital Analytics Hub, Gary Angel / Digital Mortar, Paco Underhill / Why We Buy: The Science of Shopping, Jan Exner, Justin Cutroni, Kevin Hillstrom, Measure Slack, Lee Isensee, Tableau, Domo, the Domo stunt at the Tableau Conference, John Scalzi, Joe Haldeman, and Philip K. Dick.
This episode's guest is best known for equipping analysts with Google Analytics firepower. Justin Cutroni is the revered Analytics Advocate at Google and works with educational teams to drive content strategy, product teams to provide real user feedback and sales and marketing teams to help evangelize Google’s analytics products.Justin helps analytics practitioners get the most out of their Google Analytics investment, has written three Google Analytics books, and is the author behind the mastermind behind the Analytics Talk blog. He has presented across the globe and uses a presentation style that is authoritative, approachable and easy to understand.And in this episode, Justin hashes it out with me on how to become an indispensable Google Analytics rockstar. And best of all, it was great to see what a fun, approachable guy he is. We had a blast!To view the show notes & resources for this episode, visit LeaPica.com/024.How to Follow Justin:Analytics Talk BlogTwitterLinkedIn
Beyond Web Analytics! » Podcast FeedBeyond Web Analytics! » Podcast Feed
In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2012 and what the team thinks that 2013 will hold for the digital measurement industry. The conversation covers privacy, tag management, mergers, and rampant speculation. Hosts: Adam Greco, Rudi Shumpert, Justin Cutroni [...]
Beyond Web Analytics! » Podcast FeedBeyond Web Analytics! » Podcast Feed
In this episode, the Beyond Web Analytics team welcomes new regular host, Justin Cutroni, Analytics Advocate at Google, to talk with Kevin Rogers of Keystone Solutions to talk about the New Google Tag Manager. The conversation covers the entry into the tag management space, key features, and what the future might hold for this [...]
Onward and upward, here is Episode 101 of Just Talking with my guest Justin Cutroni. If you Google Justin you will likely find is book, about Google Analytics and his blog, also about Google Analytics. Given those two search results and the title of this podcast it probably will not come as a shock to find out that we spend the majority of this podcast talking about his book, the value of web analytics and what the future holds for that industry. If you're not familiar with web analytics, consider this your appetizer. If you are familiar with the power of web analytics, you are among friends. Enjoy. Follow Justin on Twitter @justincutroni and if you want to learn more about web analytics, start with this blog. Run Time - 46:53 Send your feedback to feedback@justtalkingpodcast.com.
Google Analytics can show your ROI of your online and offline marketing efforts, as long as you know how to use it. Welcome to the second half part of our two part series on Google Analytics with Justin Cutroni, Director, Education at Google From paid search, to display advertising, to social media, to email,… The post Google Analytics Deep Dive with Justin Cutroni – Part 2 appeared first on Eric Schwartzman.
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Join Adam and Rudi as they talk with Justin Cutroni about the recent changes to Google Analytics. The conversation reviews the newest features of Google Analytics, how this might translate to a rumored paid version of GA, and what this means for the industry. The conversation also covers the recent formation of Cardinal Path, a [...]
Jason talks about property management then marketing success with Google Analytics expert Justin Cutroni who is Director of Digital Intelligence for WebShare an online marketing and analytics firm based in Phoenix. Listen in at:http://jasonhartman.com/radioshows/. Justin is the author of Google Analytics published by O'Rielly, June 2010. This book is for the advanced GA user. Knowing how users behave when they
Let me give you some advice first: listen to this podcast with your Google Analytics account open and in front of you. Justin Cutroni, this weeks guest, is an asbolute expert on Google Analytics, and he shows by explaining in a very easy way the most fascinating new functions that Google Analytics has to offer and which reports you as a blogger can use to improve your blogging.The show discusses loads of features, from Advanced Segments and Custom Variables (and how nicely they're integrated into yours trulies new version 4 of his Google Analytics WordPress plugin) to the new Intelligence and Alerts tab. Not only does he explain the concepts, there are some very practical tips, like: How to create an advanced segment to find the content on your site that is generating most AdSense revenue.How to create an alert for sudden traffic spikes from referring sites.If you're serious about blogging and are using Google Analytics, or want to start using it, the hour listening to this podcast is well spent!
Gerry Gaffney asked Brian Donohue from iQcontent (www.iqcontent.com) about when, why and how to use web analytics.Brian talked about avoiding 'zero insight', and how you can use analytics to understand users, improve your site, and validate success.A few books and resources were mentioned:Web Analytics Demystified by Eric Peterson (tinyurl.com/ys498j) Web Analytics: An Hour a Day by Avinash Kaushik (tinyurl.com/2bnc8d)Google Analytics Shortcuts by Justin Cutroni (www.gashortcut.com)Sitescan (sitescanga.com)Emetrics (www.emetrics.org)Advanced Web Metrics is Brian Clifton's blog (www.advanced-web-metrics.com/blog/)Occam's Razor is Avinash Kaushik's blog (www.kaushik.net/avinash/)Duration: 22:49File size: 7.83MB