Podcasts about Web analytics

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Latest content from Juliana & Simo#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaSend App Data To Server-side Google Tag Manager by Simo AhavaHow to Nail Client Discovery using 10 Behavior Science Principles by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

Einen Mini online kaufen? Geht! Aber wie verändert sich eigentlich das Marketing, wenn eine Brand wie MINI plötzlich nicht mehr nur stationär verkauft sondern einen Direktvertrieb über die eigene Website aufbaut? Darüber spreche ich heute mit Dr. Jens Raskop, Global Head of Digital Media. Jens nimmt uns mit auf eine spannende Reise und erzählt uns - Wie das Mini Marketing Team aufgestellt ist - Wie bisher das Marketing funktionierte - Was sich jetzt ändert und welche Rolle dabei multidimensionale KPIs über verschiedene Märkte spielen - Warum Measurement insb. Web Analytics jetzt noch wichtiger sind als vorher - Wie sich Mitarbeiterprofile und das Recruiting durch das Direktvertriebsmodell verändern - Und vieles mehr

In this episode, we delve into the world of web analytics, demystifying complex data to help you make informed decisions and drive success online. Web analytics is more than just numbers – it's the key to understanding your audience, optimizing your website, and maximizing your online presence. Whether you're a business owner, marketer, or aspiring analyst, this episode is your gateway to unlocking the power of data. Join us as we cover everything you need to know about web analytics, including: The basics of web analytics and why it matters Key metrics to track and how to interpret them Popular analytics tools and how to use them effectively Techniques for measuring and improving website performance Real-world examples and case studies illustrating the impact of analytics By the end of this episode, you'll have the knowledge and confidence to harness the full potential of web analytics to grow your business and achieve your goals. Ready to take your digital strategy to the next level? Listen now and embark on your journey to data-driven success! Philipa Gamse http://www.websitesthatwin.com/ https://www.websitesthatwin.com/ebook/ https://www.linkedin.com/in/philippagamse My Men Richard/Richard Lesperance richard.lesperance@gmail.com https://linkedin.com/in/richardlesperance⁠⁠⁠  https://tiktok.com/@mymenrichard2 https://tiktok.com/@mymenrichard https://www.instagram.com/mymenrichard2/ https://twitter.com/MyMenRichard https://www.youtube.com/@mymenrichard https://www.facebook.com/1richardlesperance/ https://linkedin.com/in/richardlesperance⁠⁠ 

¿Por qué no se está aprovechando el mercado de las directrices publicadas por la AEPD para hacer medición digital sin consentimiento? ¿Cuál es el impacto real de introducir un “rechazar todo” en primera capa?  Rafa Jiménez (PDD, IESE) lleva toda la vida trabajando en la industria y es el CEO y fundador de Seal Metrics. Antes de esto fundó Adinton, un software de atribución y análisis predictivo para la gestión de presupuestos de marketing digital. También ha dirigido su propia agencia de marketing digital (Desmarkt), habiendo además sido analista web desde los orígenes de la disciplina.  Referencias: Guía de uso de cookies para herramientas de medición de audiencia (Agencia Española de Protección de Datos, enero de 2024) [EN] Directrices 2/2023 sobre el ámbito técnico del artículo 5(3) de la directiva ePrivacy (Comité Europeo de Protección de Datos, noviembre de 2024 - previa consulta pública lanzada en noviembre de 2023) Seal Metrics: Cookieless Analytics Rafael Jiménez en LinkedIn Jesús Martín: Google ante la medición sin cookies (Masters of Privacy, junio de 2023) Newsroom de invierno: medición web sin consentimiento (Masters of Privacy, enero de 2024) Muerte al faldón de cookies: la nueva frontera de la gestión del consentimiento (Sergio Maldonado, agosto de 2018) [EN] The future of consent pop-ups and programmatic advertising in a privacy-first world (Sergio Maldonado, febrero de 2022) Faldones de consentimiento: la batalla continúa (Sergio Maldonado, octubre de 2022) La Croqueta: cómo devolver la cordura al solapamiento entre ePrivacy y RGPD antes de que los medios espanten a la poca audiencia que aún les queda sobre “consent or Pay” (Sergio Maldonado, enero de 2024) [EN] Romain Robert: Pay or OK in AdTech (Masters of Privacy, enero de 2024) Monográfico: directrices ePrivacy para un mundo post-cookies (Masters of Privacy, diciembre 2023) Monográfico: cookies y derecho comparado (Masters of Privacy, febrero de 2020) Laia Bertran: el nuevo marco jurídico de las cookies (Masters of Privacy, enero de 2020).

Clean, accurate, and actionable data is more than just a technical requirement – it's the backbone of any successful ecommerce business. In this episode of Modern Marketing Messages, we have Brendan Cameron, Americaneagle.com Strategic Account Director and Solution Engineer delivering an insightful presentation from the 2024 Americaneagle.com Forum. From improving search rankings to minimizing returns, data quality plays a pivotal role in driving business efficiency and growth. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Brendan Cameron: LinkedIn Resources: Americaneagle.com Web Analytics & Data Analysis Services | Americaneagle.com Ecommerce Web Design & Development

In dieser Folge spricht Nico mit Stefan Vetter, dem Gründer von Friendly, einem innovativen Schweizer Open Startup. Friendly bietet datenschutzfreundliche Lösungen für Web Analytics und Marketing-Automatisierung an, wobei alle Unternehmensdaten wie Einnahmen, Ausgaben und Arbeitsverträge öffentlich zugänglich sind. Stefan erläutert die Philosophie hinter dem Konzept des Open Startup, inspiriert von internationalen Vorbildern wie Buffer, und wie diese Transparenz Vertrauen und Aufmerksamkeit schafft.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.PS: Huge BlackFriday discounts on courses are available until November 30th.Latest content from Juliana & SimoCookie Access With Shopify Checkout And SGTM by Simo AhavaCookie Status Project by Simo AhavaFive AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana JacksonAlso mentioned in the EpisodeCRAP Talks by Bhav PatelCausl A/B Testing CalculatorPeople in Analytics Starter Pack on Bluesky by Mehdi Oudjida - https://go.bsky.app/Huxv35JConnect with Bhav PatelBlueskyLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

WHO'S YOUR CDO? Prof. Christian Farioli is a digital marketing pioneer. Since 2003, as a Lecturer for the Digital Marketing Institute, Informa and PwC, Christian has spoken at more than 130 international conferences, including GOOGLE, NASA and Davos, trained and advised more than 15000 executives in 4 continents, from Armani, Bayer, Jumeirah Burj Al Arab, Huawei, Saudi Aramco, and Ferrari, just to name a few. Additionally, Christian has worked with Oracle in Italy, Spain and Ireland. He now advises clients on Digital Marketing Strategy, Performance & Inbound Marketing and Web Analytics.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeKick Point Playbook content consumption tracking recipe from DanaKick Point Playbook Newsletter - The HuddleDana's LinkedIn Learning CoursesGoogle Developers AcademyConnect with Dana DiTomasoDana's LinkedinKick Point Playbook website This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

A solid web analytics strategy gives the insight you need to better understand your audiences, optimize your campaigns, and ultimately, drive more ticket sales or donations. But for many arts marketers, justifying a greater investment of time and money in web analytics can feel like an uphill battle—especially when making the case to senior leaders who are farther removed from the digital weeds. In this episode, we'll help you bridge the gap between the technical side of GA4 and the high-level goals that matter to your organization's decision-makers. With a few key tips, you'll be able to show your boss and board members that investing in analytics is not only worthwhile, but actually critical for long-term success. CI to Eye Interview (2:30) - Dan sits down with Yosaif Cohain, CI's VP of Analytics, to help listeners bridge the gap between the technical side of analytics and the high-level goals that matter to arts organizations' decision-makers. CI-lebrity Sightings (23:10) - Dan shares his favorite news stories about CI clients.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we've seen in the direct to consumer market over the past 6 – 9 months and much more. Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschawski and W Ventures. As a member of the W Ventures leadership team, Sam leads due diligence and valuation efforts, along with providing ongoing strategic growth and operational support to W Ventures portfolio companies. In his role as EVP, Sam leads Warschawski's award-winning Digital, Web & Analytics teams in the development, execution and optimization of integrated marketing campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.

In this conversation, I discuss the importance of web analytics, specifically Google Analytics, for small businesses. I provide tips on how to approach the conversation with clients, how to integrate web analytics into existing services, and how to communicate the results effectively. I emphasize the value of web analytics in showing clients the results and progress of their online presence. I also suggest different pricing strategies for offering web analytics as a service. Website Links:   Full episode shownotes for this episode: https://digitalbloomiq.com/seo/selling-web-analytics   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ:   https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

What's up everyone, today we have the pleasure of sitting down with Adam Greco, Field CTO / Product Evangelist at Amplitude. Summary: Adam is a leading voice in digital analytics and he unpacks event-based analytics and how it's transformed how marketers interact with data. Data tools are complicating the martech landscape with overlapping functionality and confusing terminology so Adam breaks down the nuanced difference between product analytics, customer data infrastructure and ETL. Adam also walks us through how his team combines marketing, product, and experience analytics getting a fuller view that informs smarter, more effective strategies. We also cover the shift to interactive dashboards as well as warehouse native martech and what it means for marketers. Marketers need to work closely with data teams to ensure these new tools are practical without being overwhelmingly complex, allowing them to lead confidently in their industries.About AdamAdam is one of the leading voices in digital analyticsHe's managed marketing and customer success teams at enterprise companies and consulting firmsHe's been Senior Director of Marketing and Analytics at Salesforce He spent nearly a decade as a Senior Partner at one of the best-known analytics consultancies in Analytics Demystified where he's advised hundreds of organizations on analytics best practicesHe's been a Board Advisor at various well-known startups, analytics associations, capital funds and universities He's authored over 300 blogs and one book related to analyticsHe's a frequent speaker at big-name analytics conferencesToday he's Field CTO at Amplitude, where he focuses on providing content, education, and strategic advice on how to build better productsUnderstanding Event Based AnalyticsAdam unpacks the shift towards event-based analytics, a concept that may seem confusing to those accustomed to traditional digital analytics. He explains that back when the internet was simpler and mostly about websites, tracking was straightforward: look at pageviews and sessions and hope for conversions. But as technology evolved—think smartphones and apps—the old methods became less effective.Mobile apps changed the game. Interactions on these platforms are brief and frequent, shifting the focus from long sessions to brief, meaningful interactions, each marked as an event. Adam points out that his company, Amplitude, was at the forefront of adopting this approach, realizing that tracking every tap and swipe gave a clearer picture of user engagement than the traditional methods.As both websites and apps became integral to user experience, the analytics field faced a choice: stick with the old or adapt to the new. The answer was overwhelmingly in favor of event-based analytics. Major players like Google and Adobe redefined sessions as just another event, creating a unified model that could track interactions across platforms, be they digital or physical, like visiting a store or calling customer support.This evolution means marketers can now see a fuller, more dynamic view of how users engage across different platforms. Understanding that a session is a collection of events, rather than a fixed time slot, offers a richer, more nuanced understanding of user behavior.Key takeaway: Embracing event-based analytics allows marketers to capture the full spectrum of customer interactions, offering a granular view that is vital for crafting targeted, effective marketing strategies. This approach not only keeps pace with the evolving tech landscape but also provides the insights needed to enhance customer engagement and satisfaction.Product Analytics vs Customer Data Infrastructure vs ETLAdam explains the evolving landscape of martech tools, focusing on how they intersect and differ, simplifying a topic that can be quite bewildering for even experienced marketers. Initially, the task for marketers was to employ simple tools provided by companies like Google or Adobe, which handled data collection via embedded codes on websites or apps. These tools offered convenience but at the cost of flexibility and depth in data manipulation.With the advent of more specialized tools, the dynamics changed. Customer Data Infrastructure (CDI) tools like Jitsu, MetaRouter, and Rudderstack focus mainly on collecting first-party data from apps and websites, pushing this information directly into data warehouses. They don't delve into analytics but excel at gathering clean, structured data.On the other hand, Extract, Transform, Load (ETL) tools such as Airbyte and Fivetran specialize in integrating data from various third-party tools into a central warehouse. They transform the data during this process to ensure it fits well within the existing structures and schemas of a company's database, enhancing the data's utility for comprehensive analysis.Customer Data Platforms (CDP) like mParticle and Segment represent a more holistic approach, incorporating features of both CDI and ETL. They not only aggregate and organize data but also enrich it, providing a robust platform that supports marketing automation and personalized customer experiences based on the unified data they help curate.Adam highlights that while CDI, CDP, and ETL tools are vital for data orchestration, they often lack robust analytical capabilities. This is where Product Analytics tools like Amplitude step in. Amplitude starts with some features of CDI but integrates extensive analytics and visualization capabilities, allowing marketers to not only collect and see their data but also to derive meaningful insights and build complex reports directly.Adam also emphasizes the importance of flexibility in Amplitude's approach to integrating with the broader martech ecosystem. Despite the overlap with features typically found in CDIs, Amplitude continuously expands its capabilities to better meet the needs of its users. Central to its philosophy is maintaining an open system. Unlike some platforms that might restrict interoperability with competitors' tools, Amplitude encourages its users to integrate as they see fit, whether that means using Amplitude in conjunction with other products or relying on it more heavily for certain functions. This openness not only provides users with the flexibility to tailor their data strategies precisely but also offers potential cost savings by allowing them to choose the most effective combination of tools for their specific needs. By listening to customer feedback and adapting its offerings, Amplitude aims to provide the most value, ensuring that clients have the best tools at their disposal, no matter the complexity of their data needs.Key takeaway: Marketers looking to refine their tech stacks should consider how each tool fits into their broader strategy. Integrating platforms like Amplitude that handle multiple functions—from data collection to visualization—can simplify operations and cut costs. This approach not only makes managing marketing technology easier but also ensures that teams can quickly adapt to changes and opportunities in the market, keeping them one step ahead.Converging marketing, experience and product analyticsWhen Adam penned his thoughts on the convergence of digital marketing, experience, and product analytics back in 2021, the concept faced skepticism. Fast forward to 2024, and the landscape validates his insights, showing a clear trend toward unified analytics platforms. The separation of marketing, product, and design analytics is becoming obsolete as companies recognize the inefficiencies of siloed data approaches.In his early career at companies like Salesforce,...

In this episode of The Frictionless Experience, we dive into the world of digital analytics, data-driven storytelling,  and personalization with Jared Miller, Senior Director of Web Analytics and Personalization at Kendra Scott.Jared shares his expertise in harnessing the power of data to unveil the stories that lead to impactful digital transformations, create better user experiences, and generate incremental revenue. Discover how Kendra Scott optimizes the online shopping experience through strategic personalization, A/B testing, and a focus on creating seamless customer journeys. Join us as we…Learn how to leverage data analytics for deeper customer insights and enhanced digital experiences.Explore the importance of personalization in building customer loyalty and increasing engagement.Uncover the secrets behind successful testing programs that lead to innovation and revenue gains.

Using Analytics to Boost Your Small Business Brand: A Comprehensive GuideIn today's competitive business landscape, data-driven decision-making is no longer a luxury—it's a necessity. Whether you're a budding entrepreneur or an established small business owner, leveraging analytics can significantly enhance your brand's performance. In this blog, we'll explore how you can harness the power of analytics to grow your business, improve customer engagement, and drive conversions.1. Understanding Digital Marketing AnalyticsWhat Are Digital Analytics?Digital marketing analytics involve translating customer behavior into actionable business data. These insights help you understand what consumers are doing online, why they're doing it, and how this behavior can be converted into effective marketing campaigns1.Web Analytics vs. Digital Marketing AnalyticsWhile web analytics (think Google Analytics) provide valuable insights into website performance—such as traffic, bounce rates, and unique visitors—digital marketing analytics offer a broader view. They delve deeper into the impact of marketing campaigns on conversion rates, customer journeys, and overall brand success1.2. Key Metrics to MonitorBrand Awareness MetricsTraffic: Regularly monitor website traffic to gauge brand visibility.Page Views: Understand which pages resonate with your audience.Downloads: Track the popularity of downloadable resources (e.g., e-books, guides).Engagement MetricsLikes and Shares: Social media engagement reflects brand affinity.Time on Page: Longer engagement indicates compelling content.Comments: Engaged users often leave comments, providing valuable feedback2.Conversion MetricsEmail Subscriptions: Measure the effectiveness of your email marketing efforts.eBook Downloads: Assess interest in educational content.Applicable Interactions: Track actions that lead to conversions (e.g., sign-ups, purchases)2.3. Real-Life ExamplesExample 1: Optimizing Social Media CampaignsImagine you run a boutique coffee shop. By analyzing social media metrics, you discover that Instagram generates the most engagement. Armed with this insight, you focus your efforts on Instagram, posting captivating images, stories, and promotions. As a result, your brand awareness grows, and foot traffic to your shop increases.Example 2: Personalizing Email MarketingA local bakery wants to boost online sales. By analyzing email subscription data, they identify customer preferences. They segment their email list based on interests (e.g., gluten-free, vegan). The bakery then tailors its email content, resulting in higher open rates and increased conversions.Example 3: A/B Testing for Website OptimizationA small e-commerce store uses A/B testing to optimize its product pages. By comparing different layouts, call-to-action buttons, and product descriptions, they identify the most effective combinations. As a result, their conversion rates improve, leading to higher revenue.4. Implementing Analytics StrategiesStart SmallBegin by tracking a few key metrics relevant to your business goals. Gradually expand your analytics efforts as you gain confidence.Choose the Right ToolsExplore tools like Google Analytics, HubSpot, or social media insights. Select those that align with your business needs.Learn and IterateRegularly review your analytics data. Adjust your strategies based on what's working and what needs improvement.ConclusionAnalytics isn't just about numbers—it's about understanding your audience, refining your approach, and ultimately growing your brand. By embracing digital marketing analytics, your small business can thrive in today's data-driven world. Remember: Every click, every share, and every conversion tells a story—make sure you're listening!

Episode Resources:Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.Latest from Juliana Jackson:Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for successData Contracts Explained - by Doug Hall and Arman DidandehMastering the Art of Adaptability in Marketing and Analytics - article by Juliana JacksonOutsider Thinking in the Age of AI - article by Jason Packer featuring Juliana JacksonLatest from Simo Ahava and Simmer:Sign up for the Simmer newsletter for industry updates and technical marketing newsHow Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo AhavaJOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben KqikuConnect with Charles Farina on Twitter or LinkedinThe book mentioned in the episode:  Code: The Hidden Language of Computer Hardware and SoftwareTools and vendors mentioned:PiwikProAmplitudeCustomer Journey Analytics (Adobe) This podcast is brought to you by Juliana Jackson and Simo Ahava.

Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!In this episode we dive into the practical world of digital analytics with Mikko Piippo, the co-founder of Hopkins, a digital marketing agency based in Helsinki, Finland. Mikko shared valuable insights into digital marketing and analytics in the real world, contrasting it with the often-idealized versions presented at conferences.Highlights of the episode include:Mikko's unique perspective on digital analytics, emphasizes practical, low-cost tools and strategies suitable for websites with limited traffic.An engaging discussion on the CRAP (Collect data, Report data, Avoid analysis, Postpone action) vs. CARE (Collect data, Analyze data, Recommend actions, Experiment) models, offering a two-step analytics maturity framework that organizations can adopt.Insights into the challenges and opportunities presented by new analytics tools like GA4, and the importance of JavaScript in analytics.A comparison of different analytics tools like GA4, Piwik Pro, and Matomo, including their suitability for various business sizes and needs, especially in the context of privacy and data storage within the European Union.Whether you're a digital marketing professional, a student, or someone interested in the practical aspects of web analytics, this episode is packed with actionable advice and thought-provoking discussions.Episode links:Mikko's LinkedInHopkins agency websiteChapters:[00:00:00] Introduction to Mikko Piippo and the real-world digital analytics[00:06:27] Discussion on CRAP vs. CARE models in web analytics[00:10:42] The value of analysis and experimentation in digital analytics[00:14:22] Future trends in digital analytics: Automation and AI[00:18:12] Challenges in web analytics for low-traffic sites[00:21:05] Comparison of analytics tools: PeeWeekPro and Matomo vs. GA4[00:25:08] Using analytics beyond just a glorified stat counter

Bret Bernhoft is a Web Developer, who loves learning; especially when making applications for the global Web. He began his journey in technology with WordPress and Web Analytics. Eventually he'd like to work as an Artificial Intelligence Programmer. Bret has been a practicing pagan for about ten years, and his major interests are in technology and paganism, and their intersections into transhumanism. In this discussion, we discuss Bret's views on magic in the cyber realm, 'meme magic' and the parallels between magic in a cyberverse and other forms of reality. We discuss the ethics and experience of conducting ritual virtually, Bret's examination of early internet discussions, and the role Timothy Leary, Alan Watt and psychedelics have played in his approach.

Avinash is the global Chief Strategy Officer of Croud, a leading full-service marketing Agency. His prior professional experience includes a sixteen-year stint at Google, and roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia. Through his newsletter “The Marketing < > Analytics Intersect”, his blog “Occam's Razor,” and his best-selling books “Web Analytics: An Hour A Day” and “Web Analytics 2.0,” Avinash has become recognized as an authoritative voice on how marketers, executives' teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a common-sense framework around the often-frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques. Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0. Acting on his passion for teaching, Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah. Among the awards Avinash has received are Statistical Advocate of the Year from the American Statistical Association, Most Influential Industry Contributor from the Web Analytics Association, and Founder's Award from Google.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode

Growing and scaling an agency comes in different steps, from hiring your first employee to hiring managers so you can take a step back from your business. David Reske has grown several agencies since the late 1990s and is here to talk about what those different growth stages looked like to him, the lessons he's learned about hiring the right employees, and more! This week, episode 197 of The Digital Agency Growth Podcast is about packaging agency services, scaling, and growing to 30 FTEs! Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor's free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, David Reske shares the importance of letting go of control of the hiring process and actionable steps you can take right now to package your agency's services how your clients really want them. David Reske is the CEO of Nowspeed, a Boston-based digital agency focused on SEO, design, social media, lead, nurture, and marketing analytics, among other services. David is a marketing veteran with significant experience in SEO, PPC, Social Media, and Web Analytics. In this episode, Dan and David discuss the following:Building and selling a web design agency in the late 1990s.Scaling to 30 full-time employees.The optimal way to form packages of services.Lessons David has learned about hiring and training salespeople over the years.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH DAVID RESKE:LinkedInNowspeedCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our free guide, the Profitable Proposal Blueprint today.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode

There is a growing trend amongst organizations to centralize all of their data, including their web analytics data, in an internal database solution with a visualization tool layered over top.  One of the results of this is analytics teams moving, or being pushed, to use other tools for analysis and not the analytics platform itself.   Who is driving it?  Are the right people driving it?  What are people not thinking about?  Is there a level of over-simplification happening?  Is there risk in turning your analytics platform into a glorified, and very expensive, data collection pixel?   On this week's episode of the 33 Tangents Podcast, Jim & Jason are joined again by Jon Narong and they discuss the reasons behind this trend and the value that can be created when done right.  They also discuss what analytics organizations need to evaluate and the potential risks?   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don't forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

Picture of the Week. R.I.P. Kevin Mitnick. Apple says: "Thanks, but we'd rather leave." Web Environment Integrity. Web Analytics under the spotlight. More progress on the IoT security front. The "Expeditionary cyber force". Ransomware payouts being made much less often. MOVEit Update. TikTok + Passkeys. Closing the Loop. SpinRite. Satellite Insecurity, Part 2. Show Notes: https://www.grc.com/sn/SN-932-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: drata.com/twit GO.ACILEARNING.COM/TWIT bitwarden.com/twit

Picture of the Week. R.I.P. Kevin Mitnick. Apple says: "Thanks, but we'd rather leave." Web Environment Integrity. Web Analytics under the spotlight. More progress on the IoT security front. The "Expeditionary cyber force". Ransomware payouts being made much less often. MOVEit Update. TikTok + Passkeys. Closing the Loop. SpinRite. Satellite Insecurity, Part 2. Show Notes: https://www.grc.com/sn/SN-932-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: drata.com/twit GO.ACILEARNING.COM/TWIT bitwarden.com/twit

Picture of the Week. R.I.P. Kevin Mitnick. Apple says: "Thanks, but we'd rather leave." Web Environment Integrity. Web Analytics under the spotlight. More progress on the IoT security front. The "Expeditionary cyber force". Ransomware payouts being made much less often. MOVEit Update. TikTok + Passkeys. Closing the Loop. SpinRite. Satellite Insecurity, Part 2. Show Notes: https://www.grc.com/sn/SN-932-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: drata.com/twit GO.ACILEARNING.COM/TWIT bitwarden.com/twit

Picture of the Week. R.I.P. Kevin Mitnick. Apple says: "Thanks, but we'd rather leave." Web Environment Integrity. Web Analytics under the spotlight. More progress on the IoT security front. The "Expeditionary cyber force". Ransomware payouts being made much less often. MOVEit Update. TikTok + Passkeys. Closing the Loop. SpinRite. Satellite Insecurity, Part 2. Show Notes: https://www.grc.com/sn/SN-932-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: drata.com/twit GO.ACILEARNING.COM/TWIT bitwarden.com/twit

Picture of the Week. R.I.P. Kevin Mitnick. Apple says: "Thanks, but we'd rather leave." Web Environment Integrity. Web Analytics under the spotlight. More progress on the IoT security front. The "Expeditionary cyber force". Ransomware payouts being made much less often. MOVEit Update. TikTok + Passkeys. Closing the Loop. SpinRite. Satellite Insecurity, Part 2. Show Notes: https://www.grc.com/sn/SN-932-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: drata.com/twit GO.ACILEARNING.COM/TWIT bitwarden.com/twit

Picture of the Week. R.I.P. Kevin Mitnick. Apple says: "Thanks, but we'd rather leave." Web Environment Integrity. Web Analytics under the spotlight. More progress on the IoT security front. The "Expeditionary cyber force". Ransomware payouts being made much less often. MOVEit Update. TikTok + Passkeys. Closing the Loop. SpinRite. Satellite Insecurity, Part 2. Show Notes: https://www.grc.com/sn/SN-932-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: drata.com/twit GO.ACILEARNING.COM/TWIT bitwarden.com/twit

Picture of the Week. R.I.P. Kevin Mitnick. Apple says: "Thanks, but we'd rather leave." Web Environment Integrity. Web Analytics under the spotlight. More progress on the IoT security front. The "Expeditionary cyber force". Ransomware payouts being made much less often. MOVEit Update. TikTok + Passkeys. Closing the Loop. SpinRite. Satellite Insecurity, Part 2. Show Notes: https://www.grc.com/sn/SN-932-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to this show at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now! at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: drata.com/twit GO.ACILEARNING.COM/TWIT bitwarden.com/twit

A chat with Courtney Lindau, Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, about data storytelling in marketing, the power of testing and learning, and discovering the ‘why' behind metrics.  SHOWPAGE: www.ninjacat.io/blog/data-storytelling-in-marketing  © 2023, NinjaCat

- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.Articles mentioned:Transformations in GTMDear Google Analytics 4Connect with Talia:LinkedInTwitter: @TaliaGwYouTube: @TaliaWolfCRO TrainingNewsletter

Henkel ist als global agierendes Unternehmen im Industrie- und Konsumentengeschäft führend. Das Portfolio umfasst bekannte Marken wie Schwarzkopf, Persil, Somat und Syoss. Der Pioniergeist des Unternehmensgründers, Fritz Henkel, ist das, was Henkelmitarbeiter weltweit auch heute noch auszeichnet und verbindet. Der Anspruch und die Motivation, gemeinsam an den Lösungen von Morgen zu arbeiten. So auch im Bereich der Digitalisierung. Katharina Roscher ist seit mehr als 7 Jahren bei Henkel im Digitalen Bereich tätig und momentan als Corporate Director Brand Tech & Ecosystems zuständig für diverse AdTech und MarTech Initiativen des Konsumgüterbereichs. Darunter fallen Felder wie AdTech, AR/VR, Webanalytics und digitale Ecosysteme. In unserer aktuellen Folge von Wirtschaft Düsseldorf Unplugged taucht sie mit unserer Moderatorin Andrea Greuner in die digitale Welt von Henkel ein und gibt Einblicke in die Verzahnung von digitalen und analogen Prozessen. Sie erklärt die daraus entstehenden Möglichkeiten sowohl für den Nutzer als auch den Endverbraucher und macht somit Lust auf gelebte User-Experience.  Der Rotonda Business Club präsentiert in Partnerschaft mit IHK Düsseldorf und der Wirtschaftsförderung der Landeshauptstadt Düsseldorf die neue Stimme der Düsseldorfer Wirtschaft. DER BUSINESS CLUB DES 21. JAHRHUNDERTS Der Rotonda Business Club ist das größte aktive Netzwerk für unternehmerisch denkende und handelnde Menschen in Deutschland. Unsere 8 Clubstandorte bieten Raum für Beziehungen und neue Ideen. Hier können Sie sich in einem zukunftsorientierten, professionellen Ambiente mit interessanten Menschen austauschen und neue Impulse für Ihr Business gewinnen. Als Mitglied stehen Ihnen unsere Räume und Veranstaltungen in allen wichtigen Städten Deutschlands offen. Unsere Clubmanager sind persönlich für Ihre Anliegen da und kümmern sich aktiv um Ihre Themen und Anforderungen. Selbstverständlich profitieren Sie auch von unserem starken Netzwerk, vielfältigen Services und hochkarätigen Veranstaltungen. Sprechen Sie uns an. Wir freuen uns auf Sie! Wirtschaft Düsseldorf unplugged ist auch Ihr Podcast! Wir laden Sie ein zum Austausch, Diskutieren und Mitgestaltten. Schicken Sie uns Ihr Feedback, Ihre Anregungen und Themenvorschläge via WhatsApp an +49 1573 5498 414 oder per Mail an hallo@wirtschaftspodcast-duesseldorf.de! Viel Vergnügen mit einer neuen Folge von Wirtschaft Düsseldorf unplugged!

Today, I'm talking to Jack Ellis, the co-founder of Fathom Analytics, a privacy-conscious web analytics business that I personally use for all my web properties. The company that Jack co-founded with Paul Jarvis competes directly with Google on their linchpin advertising product. That's a pretty high order. We chat about Jack's role in a growing successful software business and just how much he hesitates to go from coder to manager. We dive into choosing reliable dependencies to power an always-on SaaS business and how to deal with migrating customers from Google to Fathom.Here's a deep dive into a successful technical SaaS business. Here's Jack Ellis.Jack on Twitter: https://twitter.com/JackEllisMy new podcast project: Arvid & Tyler Catch Up / https://catchup.fmThe blog post: https://thebootstrappedfounder.com/jack-ellis-taking-on-google-as-a-bootstrapper/The podcast episode: https://share.transistor.fm/s/cda46335The video: https://youtu.be/oGjrUs0JB8wYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comThis interview is sponsored by Acquire.com

Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. Check out the new CSS Selectors course by SimmerGtag Audit for GA4 Article by Juliana JacksonConnect with Karolina here

In the fast-paced and ever-changing world of today's digital landscape, the presence of tech leaders has become indispensable for the growth and advancement of organizations. As companies strive to maintain their competitive edge and embrace the latest technological developments, they require talented individuals with a visionary mindset who can effectively navigate the intricacies of the digital era and capitalize on innovative opportunities. Tech leaders possess a unique combination of technical prowess, strategic acumen, and exceptional leadership abilities, which empower them to spearhead organizational transformations, optimize operational processes, and unlock new avenues for growth. By fostering a culture of innovation, driving technological initiatives, and aligning technology with business goals, these forward-thinking professionals play a pivotal role in shaping the future trajectory of organizations, ensuring sustainable growth and long-term success.Here's more about Vipul Garg• Software Engineering Leader with extensive experience in technical leadership role in managing and executing complete Software development life cycle (SDLC) of large distributed systems.• Technical owner of consumer facing applications, portals, mobile apps development and operations, serving digital products and self-service capabilities to the end users.• Over the years helped companies to build scalable enterprise applications and in the last few years helped them to implement cloud and digital agendas.• Coordination with Products owners and Enterprise Architects to lay down the product roadmap that drives business transformation and user easiness in using the application.• Led an Agile delivery organization consisting of 10+ scrum teams supporting 4 major applications.• Cultivated DevOps culture in teams and brought change mindset.• Managed $40M+ capital budget, overseeing 60+ engineers and scrum masters.• Transformed teams to adapt LeSS Agile framework and implemented cloud migration strategies.• Drove cost cutting and optimization on-going savings by implementing Enterprise services and retiring the license-based API fees each year.• Delivered application simplification by adapting to domain driven microservices and micro frontend architecture.• Cloud migration on MS Azure of on-premises .Net/C# application to attain scalability and growth.• Technical leadership in helping to translate business requirements into technical requirements and led medium to large scale, complex cross-functional projects.• Establish software development best practices including integration, custom development, automation, security, and deployments.• Drove open source, cloud, micro-services, and DevOps adoption that has significant savings leveraging API (Open Shift, MS Azure, K8), CICD (Jenkins, GitHub, Git Actions, Cucumber, Docker), Test Automation (Gherkin, Selenium), Reliability Engineering (Dynatrace, Site Monitoring, Splunk, Einstein analytics, Load Runner).• Manage web security, compliance, risk, and vulnerability remediations of the application and web services.• Manage and drove implementation for vendor integrated products and implementing Content management and consumer experience management by utilizing tools like Vignette, Adobe AEM, Web Analytics etc.• Status reporting to senior leadership in the organization on the health of the applications and team.• A collaborator with good inter-personal communication skills and excellent documentation skills.https://www.optum.com/

Have you switched to Google Analytics 4 yet? Are you still deleting all the emails? You need to do it pretty quickly as the current version of Google Analytics stop recording data on July 1st.To help us get through this I'm talking to Courtney Lindau, the Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity which is a consultancy specializing in data science, digital strategy and e-commerce.We talk about the differences between old and new Analytics, what happens to our old data and if there any alternatives to Google.You can find Courtney on LinkedIn and the Nimble Gravity website.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Welcome to Not Another Marketing Podcast where I'm talking to Courtney Lindau, the Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity. This week we're talking Google Analytics 4.

Welcome back, babes! Today I am excited to have our first guest of the season, Emily Gertenbach.Emily has been writing SEO content for over a decade. In that time, she's worked with everyone from local agencies to internationally-recognized software companies including Upwork, Figma, MemberSpace, and more.Together, we talk about Search Engine Optimization — what it is, how it works, and how you can make it work for your business in a mindful way. We also get into what it means that search engines are implementing more AI. And we have a candid chat about data privacy online.Tune in to hear more about: SEO for beginners & pros Emily's 3-step process for optimizing your site Demystifying keywords & getting your site to rank Why Emily stopped using Google Analytics AI's potential impact on the future of SEO (spoiler: no need to be scared) More from Emily: Visit Emily's Website Read her blog post, “Why I'm Not using Google Analytics Anymore” Additional resources from this episode: Get the free Leaving Social Media Toolkit! Get Business Success Without Social Media for only $44

This week there is a bit of a measurement theme as Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) continues to dive into marketing metrics, sharing the next steps after you've developed your goals and OKRs and how to share those with your executive team in what he describes as "Selling Your Story of Success in Six Steps". Ian then goes backstage with Courtney Lindau, the Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, continuing with this metrics and insight theme. The team at Nimble Gravity love solving hard problems and believes the right data can transform and propel growth for any organization. They work with companies ranging in size from startups to those with billions in revenue across varied industries such as endangered species protection, healthcare, DTC clothing, and more. And, as you'll hear, Courtney's expertise is in helping those companies track the right KPIs for their business to uncover actionable insights and tell a story from the data, with a strong strategic focus on best practices with Web Analytics. Ian and Courtney talk about her career, the impact of content marketing from her time at Arrow Electronics, the impact of Google Analytics 4, where organizations should start with their analytics and a really good nomination for the Rockstar CMO Swimming Pool. Finally, we grab a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who shares his client experience on balancing process and creativity. Enjoy! The Links The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Courtney Lindau on LinkedIn  Robert Rose on LinkedIn, Twitter and his website As mentioned in this week's episode: Jeff Clark's article on OKRs on the Rockstar CMO Street Knowledge Blog The agency Courtney works for - Nimble Gravity The Experience Advisors Community Robert's Newsletter on LinkedIn Robert's podcast with Joe Pulizzi This Old Marketing Rockstar CMO: The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube Picture This by Blondie on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Sahn Lam details Stack Overflow's monolith/on-prem architecture, Hillel Wayne asks the Lobsters community for killer libraries, Linux 6.2 is ready to run on M1 Macs thanks to Asahi Linux, Johan Halse writes up what to expect from your web framework & Eli Bendersky on using GoatCounter for blog analytics.

Sahn Lam details Stack Overflow's monolith/on-prem architecture, Hillel Wayne asks the Lobsters community for killer libraries, Linux 6.2 is ready to run on M1 Macs thanks to Asahi Linux, Johan Halse writes up what to expect from your web framework & Eli Bendersky on using GoatCounter for blog analytics.

Sahn Lam details Stack Overflow's monolith/on-prem architecture, Hillel Wayne asks the Lobsters community for killer libraries, Linux 6.2 is ready to run on M1 Macs thanks to Asahi Linux, Johan Halse writes up what to expect from your web framework & Eli Bendersky on using GoatCounter for blog analytics.

In today's episode, we have Sam Fonoimoana Sam is the founder and CEO of Datajoin, which is a b2b SaaS company based in Salt Lake City, Utah, that allows enterprise customers to connect their customer behavioral data across their marketing platforms to enable truly full funnel personalization, with Datajoin's proprietary micro integrations. Here's a closer look at the episode: Growing up in a Polynesian family in Hawaii. Moving to Salt Lake City The path that led him down solving data problems. What is mico-integration. Top of funnel focus. Customer data activation and marketing data activation is where the company is now. How Sam's previous jobs highlighted the problem. Launching a social media marketing agency with Adobe. Moving from a service to a product. When COVID dried up the pipeline. How the network is needed to get the round done. Always take the potential investor meeting. Advice about being a trailblazer in your region. Sam's message for investors in the region. Exciting things on the horizon. Resources: Datajoin Website: https://www.datajoin.com/ Sam Linkedin: https://www.linkedin.com/in/sam-fonoimoana/ Sam Twitter: https://twitter.com/samfonoimoana Datajoin LinkedIn: https://www.linkedin.com/company/datajoin/ Datajoin Facebook: https://www.facebook.com/DatajoinHQ

In today's episode, we have Sam Fonoimoana Sam is the founder and CEO of Datajoin, which is a b2b SaaS company based in Salt Lake City, Utah, that allows enterprise customers to connect their customer behavioral data across their marketing platforms to enable truly full funnel personalization, with Datajoin's proprietary micro integrations. Here's a closer look at the episode: Growing up in a Polynesian family in Hawaii. Moving to Salt Lake City The path that led him down solving data problems. What is mico-integration. Top of funnel focus. Customer data activation and marketing data activation is where the company is now. How Sam's previous jobs highlighted the problem. Launching a social media marketing agency with Adobe. Moving from a service to a product. When COVID dried up the pipeline. How the network is needed to get the round done. Always take the potential investor meeting. Advice about being a trailblazer in your region. Sam's message for investors in the region. Exciting things on the horizon. Resources: Datajoin Website: https://www.datajoin.com/ Sam Linkedin: https://www.linkedin.com/in/sam-fonoimoana/ Sam Twitter: https://twitter.com/samfonoimoana Datajoin LinkedIn: https://www.linkedin.com/company/datajoin/ Datajoin Facebook: https://www.facebook.com/DatajoinHQ

In today's episode, we have Sam Fonoimoana Sam is the founder and CEO of Datajoin, which is a b2b SaaS company based in Salt Lake City, Utah, that allows enterprise customers to connect their customer behavioral data across their marketing platforms to enable truly full funnel personalization, with Datajoin's proprietary micro integrations.Here's a closer look at the episode:Growing up in a Polynesian family in Hawaii.Moving to Salt Lake CityThe path that led him down solving data problems.What is mico-integration.Top of funnel focus.Customer data activation and marketing data activation is where the company is now.How Sam's previous jobs highlighted the problem. Launching a social media marketing agency with Adobe.Moving from a service to a product. When COVID dried up the pipeline.How the network is needed to get the round done.Always take the potential investor meeting. Advice about being a trailblazer in your region.Sam's message for investors in the region.Exciting things on the horizon.Resources:Datajoin Website: https://www.datajoin.com/Sam Linkedin: https://www.linkedin.com/in/sam-fonoimoana/Sam Twitter: https://twitter.com/samfonoimoana Datajoin LinkedIn: https://www.linkedin.com/company/datajoin/Datajoin Facebook: https://www.facebook.com/DatajoinHQ 

Are you wondering if your small business needs web analytics? If you have a website, then yes, you need web analytics. Web analytics gives you insight into the performance of your website and is a valuable tool for any company with a website. Exploring your web analytics can help you understand how your website's visitors behave once they're on your site, who your audience is, where they're from and how they found your site. You can also see what your most popular content is and what might be driving people away.  We know web analytics can feel confusing or overwhelming, so in today's episode we'll demystify things a little bit to help you get started. We'll share what types of metrics to track, what those metrics mean and what tools you can use to help.  Tune in to learn: What web analytics is and what kind of information web analytics tools can help you track. What type of metrics a small business should track. What some of the best web analytics tools available are. What the best user metrics to track are and what they mean.  What behavior metrics are, which ones are ideal to track and why, and what they can tell you. What acquisition and conversion metrics are and why they matter.