The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization for Data Practitioners

This episode is about harnessing the power of storytelling in your presentations and how AI is changing the data visualization landscape. Listening in, you'll get a special two-in-one episode as our host Lea Pica, and guest, Richie Cotton, interview one another for their respective podcasts! Join them as they explore how to construct compelling data-driven stories, the impact that AI is having on data visualization, and the skills and data literacy practitioners will need to stay competitive in the current market. You'll also get a sneak peek at the contents of Lea's new book Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action! >> VIEW SHOW NOTES + RESOURCES  In This Episode, You'll Learn… How to create a compelling narrative around your data. Key tips for keeping your audience's attention (and recapturing their focus). How to use generative AI to support your workflow, ethically and responsibly. Why you should be able to summarize the throughline of your presentation in a single sentence. People, Blogs, and Resources Mentioned DataCamp DataFramed podcast for Data Scientists Learning R: A Step-by-Step Function Guide to Data Analysis Testing R Code Present Beyond Measure Podcast episode: Get Stakeholder Savvy and Win at Your Data Presentations with Kevin Hillstrom StoryBrand Unsplash Beautiful.ai TED Talks: The Official TED Guide to Public Speaking Simon Sinek: How great leaders inspire action | TED Talk Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action Get in Touch with Lea Pica My free 30-second online assessment to find out and overcome the #1 silent killer of your data presentation success

Ever wonder what chart horizons lie beyond the basic bar, pie, or line graph? Jon Schwabish returns to the show to give us a tour of advanced chart options that can work well for business data storytelling and a few exotic graphs that are simply a fascinating and novel way to view data! Jon is an economist at the Urban Institute in Washington, DC. In addition to his research on programs that support low-income communities, he is a writer, teacher, and creator of policy-relevant data visualizations. He is considered a leading voice for clarity and accessibility and how researchers communicate their analyses. Jon is also the author of Better Presentations, Elevate the Debate, and Data Visualizations in Excel, and today's episode samples charts from his most excellent read, Better Data Visualizations. >> VIEW SHOW NOTES + RESOURCES  In This Episode, You'll Learn… The pros and cons of Excel, Tableau, Datawrapper, Flourish, Power BI, and R for data visualizations.  Why a bee swarm chart is one of Jon's favorites. The advantages of a waffle chart over a pie chart.  The importance of asking for feedback on a graph or chart you have created. People, Blogs, and Resources Mentioned Bee swarm chart Waffle chart Voronoi diagram Dumbbell dot plot Choropleth map vs. hexagon and tile map Slope graph Better Presentations Elevate the Debate Better Data Visualizations Data Visualization in Excel Tableau Datawrapper Flourish Power BI R My free 30-second online assessment to find out the #1 silent killer of your data presentation success

What makes a stellar Google Data Studio dashboard? Michele Kiss has the answer. She is a recognised digital analytics leader, with expertise across web, mobile, and marketing analytics. She is a Senior Partner at Analytics Demystified, where she works with clients on analysis, training, and process, to help them draw insight from their digital data. Google Data Studio is Michele's go-to tool, and after hearing about its interactive nature, the visualization options it provides, and the way in which it allows one to craft captivating data stories with relative ease, it's not hard to understand why! >> VIEW SHOW NOTES + RESOURCES  In This Episode, You'll Learn… The multitude of benefits of using Google Data Studio. The different ways in which Google Data Studio dashboards can be optimized. How to make the most of the interactive nature of Data Studio. Her favorite places for finding Google Data Studio templates and best practices. Why Michele opts for more presentation slides with less information on each slide when presenting data. Michele's favorite Data Studio data visualization strategies. The difference between the Data Studio dashboards and Data Studio reports. Why simplification is key when it comes to data presentations and how to do it.  People, Blogs, and Resources Mentioned Looker Studio Blog Google Data Studio Online Course Measure Slack chat Analytics Power Hour My free 30-second online assessment to find out and overcome the #1 silent killer of your data presentation success

This episode showcases another top-secret book snippet where I am sharing my top techniques and secrets for getting a business presentation audience to stay engaged, entertained, and enthused about your analytics and marketing insights. I share the two most important questions I ask myself from my audience's perspective before presenting, and three cinematic data storytelling techniques you can use to create suspense, anticipation, and rapt attention. It's a top-secret snippet from my upcoming book, The Ultimate Story-Driven Data Bible! Click here to get on the book waitlist to get exclusive updates, goodies, and more.

This episode is about how to actually make an impact and enable people to use your solutions, and Jason has so many useful ways to think about your presentations and the different applications of your data. One of the biggest points Jason makes is about seeking discomfort and how this aids progress in your work. >> VIEW SHOW NOTES + RESOURCES  In This Episode, You'll Learn… How to gain buy-in to the potential that data offers.  Bringing common sense into our data strategies and presentations. Why learning about business is inescapable for data professionals! The processes for adopting the perspective of a CEO. People, Blogs, and Resources Mentioned Jordan Morrow Be Data Driven Be Data Literate  Simon Sinek Tony Robbins Alain DeBotton The School of Life My free 30-second online assessment to find out the #1 silent killer of your data presentation success

Today's guest is the one and only Kate Strachnyi, a meteorically rising star on the LinkedIn data circuit and appointed a LinkedIn Top Voice of Data Science & Analytics in 2018 & 2019. We discover the mission behind her data media company, DATAcated, and her expert advice on how to overcome the greatest obstacles faced by data analysis practitioners and provide solutions for overcoming them, before delving into the topic of confirmation bias and how to sidestep it, and so much more!  >> VIEW SHOW NOTES + RESOURCES In This Episode, You'll Learn… The greatest obstacles in data analysis and data storytelling for practitioners today. Kate's top tips for better data storytelling. How to use data storytelling to incite emotionally-driven, yet data-justified decisions. How to avoid your own and your audience's confirmation bias in guiding the story. People, Blogs, and Resources Mentioned DATAcated DATAcated On Air Podcast Canva Descript My free 30-second online assessment to find out the #1 silent killer of your data presentation success

Learn what the narrative arc is and how it can be used to supercharge your data storytelling presentation and impact. >> VIEW SHOW NOTES + RESOURCES

Today's guest is Kenny Soto (the only Kenny Soto that comes up on Google!), who joins us to share how he transitioned from music student to successful freelance digital marketing consultant and brand creator. He discusses the importance of being able to explain data in a way that benefits the specific audience you are presenting to, how to present “bad news” to clients in a way that demonstrates your capabilities (and makes them want to rehire you), and more! >> VIEW SHOW NOTES + RESOURCES In This Episode, You'll Learn… Why being comfortable with explaining (as opposed to just exploring) data is a valuable skill for a digital marketer. The importance of differentiating between which data provides value to which people in your audience. A new approach for presenting “bad news” to clients.  How hosting a podcast can replace your resume. People, Blogs, and Resources Mentioned The People of Digital Marketing Podcast Score Seerinteractive  Exit Five B2B Marketing Podcast Founder Brand  My free 30-second online assessment to find out and overcome the #1 silent killer of your data presentation success.

Dan Fraser is a presentation maven. He takes hard lessons from over 20 years of building and delivering dynamic presentations in government and the private sector - and hands them to you on a silver platter. In 2020 Dan retired from the Calgary Police Service in Alberta, Canada, where he helped to train thousands of officers and partner agencies. Dan uses his experience as a stand-up comedian to help instructors hone their ability to deliver unforgettable training. His book Kickass Presentations has just launched! >> VIEW SHOW NOTES + RESOURCES In This Episode, You'll Learn… ●  How to use comedy to create more effective presentations for your audience! ●  Components of a kickass presentation; engagement, memorability, emotion, and storytelling. ●  A method for making messages stick, and the value of analogy. ●  Humor in meetings; simple strategies for introducing laughter.  People, Blogs, and Resources Mentioned ●  Kickass Presentations ●  Rory Vaden ●  Manager Tools ●  My free 30-second online assessment to find out the #1 silent killer of your data presentation success

Randy Krum, data viz extraordinaire, talks about the tyranny of the visualization default, the differences between data visualizations for discovery and communication, and why we shouldn't always use colors on everything! He also talks about building on templates, the problems with numbers, and the scale of visual perception. To finish off, we get some insight into Randy's three keys of good data viz; making your charts understandable, memorable, and actionable! >> VIEW SHOW NOTES + RESOURCES In This Episode, You'll Learn… The real job of a data visualization designer. Why most charts suck! The value and power of data story arcs.  Randy's three keys to good data viz! People, Blogs, and Resources Mentioned Cool Infographics InfoNewt SMU Data Viz Alberto Cairo DFW Data Viz Meetup

Dr. Joe Perez is passionate about marrying the art and science of data presentation principles and how to close the gap between wanting to drive business decisions using data and actually doing so by viewing it as an asset to be invested in rather than a cost to be justified. We also touch on using data to build bridges rather than silos within your organization and Joe shares the three R's of actionable data and his advice for always selecting the right data visualization tool for the job, plus so much more! >> VIEW SHOW NOTES + RESOURCES In This Episode, You'll Learn… How to skillfully combine the art and science of data presentation principles. Ways to close the gap between the desire to drive decisions using data and actually doing it! The three R's of actionable data: relevance, resonance, and responsibility. Strategies for selecting the right data visualization tool for the job. People, Blogs, and Resources Mentioned Spencer Sobczak Doug Laney Juice Analytics Data Fluency: Empowering Your Organization with Effective Data Communication Dr. Andrew V. Abela Chart Chooser Cheat Sheet SAS Visual Analytics Sessionize My free 30-second online assessment to find out the #1 silent killer of your data presentation success

Steen Rasmussen is the data and digital analytics evangelist and Senior Partner at IIH Nordic. Steen is passionate about the idea of data activation, and in the episode, we get some insider perspective from him about how you can use this concept in your data dashboards! >> VIEW SHOW NOTES + RESOURCES In This Episode, You'll Learn… The point of digital strategy: to support the overall strategy! The analogy about a car and Steen's wife that illustrates something important about data. Shifts in the world of data; how ML and AI are beginning to enable autonomous data.  Why typical demographic-based customer personas are outdated. The best place in your data to hide a "dead body". The prediction engine that Steen finds more useful than basic demographic information.   How to remove excess and noise to communicate more impactful data. A message for data practitioners around getting back to basics with a business. People, Blogs, and Resources Mentioned  BigQuery My free 30-second online assessment to find out the #1 silent killer of your data presentations How to Keep Up with Steen Rasmussen: Steen's Twitter, LinkedIn

Ann K. Emery is an internationally-acclaimed speaker who equips organizations to get their data out of dusty spreadsheets and into real-world conversations.  Each year, she delivers over 100 keynotes, workshops, and webinars with the aim of equipping organizations to visualize data more effectively.  And in this episode, Ann shares her wealth of expertise in data visualization and dashboard dexterity for your benefit! >> VIEW SHOW NOTES + RESOURCES In This Episode, You'll Learn… All about Ann's journey into data biz and how she leveraged her skills and personality.  The poll that Ann uses to start the conversation around data dashboards!   Different perceptions of dashboards and the first steps for client conversations.  The four types of dashboards and the steps in the planning process.   The necessary software for dashboard creation and thoughts on the nuances between different programs.  Tips and tricks for streamlining your data extraction process.    Challenges that Ann has seen most often in the dashboard creation process.  Unpacking the discussion around layout and chart types and Ann's personal approach.  Ann's recommendation of an impactful book dealing with the power of text placement.  Why Ann is so excited about the progress in the field of dashboard creation! The advice that Ann would give her past self before her first presentation.  People, Blogs, and Resources Mentioned Dataviz Courses Strava  Nancy Duarte  Cole Nussbaumer Knaflic  I Am a Book. I Am a Portal to the Universe My free 30-second online assessment to find out and overcome the #1 silent killer of your data presentation success How to Keep Up with Ann: Ann's LinkedIn, Twitter, Instagram profiles

Powerhouse digital marketing speaker Ross Simmonds goes on an exploration of the need for clear messaging when presenting complex data, and how to adapt your data story to create the most impact. In This Episode, You'll Learn… How Ross fell in love with data and created a career through this.  Tips for better presentations and overcoming some of the fears.    Common mistakes in data presentation and how to avoid them. How to think about presenting complex data to clients.  People, Blogs, and Resources Mentioned Storytelling with Data Presentation Zen Slideshare  How to Lie with Statistics  Good Charts  13th DataStory  Loom  Canva  My free 30-second online assessment to find out the #1 silent killer of your data presentation success >> VIEW SHOW NOTES + RESOURCES

Marco Szeidenleder is Here to Help You Get to Grips with Your Data Dashboard >> VIEW SHOW NOTES + RESOURCES In This Episode, You'll Learn… Why being able to present data is central to utilizing its power. How Marco and his team help their clients realize their data's potential.  An example of how Pandata irons out data problems and misdirected leads through their reports.  How do you make sure your dashboards actually get used?  Getting to the essence of a data dashboard; less static than a presentation.  What is a feature every visualization tool should have, but only few provide? Ingredients for an impactful and successful dashboard: self-explanatory, and prioritized. Balancing dashboard interactivity with appropriate levels of functionality and consumability.   The foremost KPIs that Marco interacts with and maps out for his clients. Common mistakes that Marco has noticed in regards to dashboards and cramming too much data in.    How do you handle or prevent excessive change requests before hand-over of a dashboard?  A few of Marco's favorite current data tools!  Thoughts on using relatable concepts to communicate the message of the data.  Why the move to a more self-servicing model is heralding an exciting future.  Further tool and resource recommendations from Marco! The advice Marco would give his past self about being concise!    People, Blogs, and Resources Mentioned My new book waiting list My free 30-second online assessment to find out and overcome the #1 silent killer of your data presentation success Pandata Get an ObservePoint Demo Looker Metabase Tableau Bitquery Digital Analytics Meetup Flatten the Curve Pandata Take my free 30-second online assessment to identify and overcome the #1 silent killer of your data presentations How to Keep Up with Marco: Marco's LinkedIn and Twitter profiles

As data visualization practitioners, we often do not realize just how important color is. In today's inspiring conversation, Theresa-Marie Rhyne, a leading expert in computer-generated visualization, talks about all things color. Theresa-Marie works as a consultant, specializing in applying artistic color theories to a range of media and has also authored a book, Applying Color Theory to Digital Media and Visualization. We learn about the idea of color harmony and what this means for data visualization practice. >> VIEW SHOW NOTES + RESOURCESIn This Episode, You'll Learn… What color harmony is and how data visualization can use this better.Why it is so important to understand the framework behind how we understand color.What the rainbow color map is and why this is a common mistake in data visualization.Some of Theresa-Marie's key rules for colorizing data visualization.The importance of knowing the type of data you have before deciding on your color scheme.About some tools that you can use to see whether you are color blind or have a color deficiency.What color interactions mean and the effect that this has.Valuable points to consider when applying a color palette to a dataset.People, Blogs, and Resources Mentioned:Stanford Visualization GroupApplying Color Theory to Digital Media and VisualizationInteraction of ColorPantoneAdobe ColorNightingaleSign up for the exclusive waiting list for my new book.My online assessment to identify the #1 silent killer of your data presentation success.

What's the difference between a dashboard and a data story? Wait, there's a difference, you ask? Absolutely yes, and Steve Wexler is here to help explain why.Steve is the author of The Big Picture: How to Use Data Visualization to Make Better Decisions—Faster and coauthor of The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios (with prior guest Andy Cotgreave!).And in this episode, Steve communicates some key advice on making better data decisions through data viz and dashboards!In This Episode, You'll Learn… What you should do when you see the ‘scaredy-cat icon' in his booksHow scrollytelling is being incorporated into content for successful data storytelling.Why Charles Minard's infamous Napoleon March map is brilliant but falls short for modern data viz.Why pie charts are mostly used incorrectly and bar charts are so effective!The Comet Chart as an effective alternative to bar and pie charts.How the Moiré pattern can occur in a bar chart and create a nauseating effect.Key differences between a dashboard and a data presentation.People, Blogs, and Resources MentionedMistakes Were Made, (But Not by Me)The Data DetectiveTed LassoData Revelations WorkshopsMy free 30-second online assessment to find out and overcome the #1 silent killer of your data presentation success

I sample a prime piece of content from my upcoming book on how to craft and deliver powerful, influential recommendations that get done using a popular goal-setting framework.Consider this a private mini future audiobook reading! To get exclusive access to book updates, events, and resources, sign up for my book waitlist!And be sure to check out my Data Presentation + Storytelling Boot Camp while enrollment is still open!>> VIEW SHOW NOTES AND RESOURCES

>> VIEW SHOW NOTES + RESOURCESEveryone can recall a time when their emotions were moved by a story. On today's episode, we explore the practice of harnessing the power of visual storytelling in order to educate consumers about brand and product. Our guest today is Shlomi Ron, CEO of the Visual Storytelling Institute or VSI, a seasoned digital marketing strategist with over 20 years of experience, having worked both on the agency and the brand sides for Fortune 100 and 500 brands such as Nokia, IBM, and American Express.Join us for a candid conversation where Shlomi tells us about how he goes about developing a story that resonates with his clients through a three-part process, what story means to him, and what the three components of visual storytelling entail. He goes on to explain why he prefers the term visual storytelling to brand storytelling, and how to leverage data to tell a story. We talk about a number of strong examples of visual storytelling in the digital world, and Shlomi tells us why he aims to create content that feels like entertainment, rather than advertising. He uses the metaphor of a necklace to distinguish between story and narrative, where story is a bead and the narrative is the necklace. Next, we explore the Full Start technique, and Shlomi lets us in on his predictions for the future of visual storytelling. Finally, he tells us what advice he would give to his younger self, as a speaker, and introduces us to the tools he is using today that richly enhance his work.Shlomi's background in both corporate marketing and the brave new world of visual storytelling have fueled his passion to spread the gospel of visual storytelling to the marketing world.Make sure to tune in today for some invaluable insights!In This Episode, You'll Learn… Shlomi's history working in corporate marketing with side hustles in visual storytelling.How Shlomi goes about creating a framework from which clients can work.Shlomi's three-part process: storymaking as the brand strategy, the story visualizing as the production or the content creation, and the storytelling as marketing and distribution.What ‘story' means to Shlomi and why a story is like a mirror; in order for it to work, it needs to reflect the personal story of the audience. The three components of visual storytelling: the three-act story structure, the customer as the hero of the story, and a visual media format.Why Shlomi prefers the term visual storytelling to brand storytelling.How you can leverage data to inspire emotion through telling the right stories behind the numbers.Some examples of visual metaphors Shlomi has used in his work.Why Shlomi aims to create content that feels like entertainment rather than advertising.The movement towards brand documentaries.The power and backstory of Dove's Real Beauty campaign.The metaphor of a necklace to illustrate the difference between story and narrative.What the Full Start technique is and an example of how it works.Shlomi's prediction for the future: new distribution platforms to break the classic social network mold.Building trust, creating meaning, and nailing the delivery.The value of discovery research.Shlomi's upgrade: the story library.What advice Shlomi would give his former self: stand still, and use the power of story.People, Blogs, and Resources MentionedCafe PellicolaLife is Beautiful'5 Easy Ways to Create Narrative Images'Greenlights by Jason McConaughey

As a data practitioner, it can sometimes be difficult to know when to stop analyzing and take action. Khrystyna Grynko shares some of the classic symptoms of analysis paralysis, why it's important for organizations and practitioners to recognize when they are suffering from it, and how to overcome it using her analysis action logic formula.Khrystyna is the Head of Data at Better & Stronger Agency and a guest lecturer at the Jean Moulin University Lyon and Emlyon Business School who has been helping her clients use data better (and stronger) since 2015.With more than nine years of experience in digital marketing and analytics, Khrystyna is not only extremely knowledgable but deeply passionate about what she does!>> VIEW SHOW NOTES + RESOURCESIn This Episode, You'll Learn… How to help organizations reprioritize by using two specific metrics based on their goals.Tips to overcome what Lea calls ‘FYI culture' and align the numbers with business objectives.Analysis action logic: the point at which your analysis is sufficient and you should take action.The benefits of methodically selecting which KPIs to analyze.Khrystyna and Lea share their perspectives on dashboards versus data storytelling.What makes MeasureCamp and other non-traditional events or ‘unconferences' special.The Upgrade: Khrystyna shares her favorite tools and resources, including the book, Essentialism.Khrystyna's advice for first-time presenters: be confident enough to insist on your recommendations.People, Blogs, and Resources MentionedMeasureCampTim Wilson Superweek SessionSuperweek Analytics SummitPeter O'Neill on TwitterAdam Greco on LinkedInEssentialismOWOX BIKhrystyna Grynko OXOX WebinarOrrin WoodwardSign up for the exclusive waiting list for my new book.

>> VIEW SHOW NOTES + RESOURCESDashboards are a powerful data viz tool, but all too often, they are poorly done and not used to the best of their ability. Our guest today, joins us to shed light on what makes dashboards stand out and convey information in an accessible, impactful way.Andy Cotgreave is a Technical Evangelist at Tableau Software with a cult-like following, a columnist for Information Age, and host of If Data Could Talk. He is also the co-author of The Big Book of Dashboards. Andy has inspired thousands of people, giving them technical advice and sparking ideas on how to identify trends and unearth their own data-discovery skills. In this episode, he sheds important light on where so many dashboards go wrong and how they differ from data presentations.. Data alone can only do so much of the work; how it is communicated is as important, yet people often neglect this aspect. We also discuss the value of rehearsing and building fluency in the language you are speaking.  Andy's passion is truly inspiring, and his invaluable insights into dashboards and presentations are hard to beat!In This Episode, You'll Learn… How becoming a magician helped Andy become a better presenter.The most common mistakes Andy sees people making when it comes to presenting data.Tips on how dashboards can be tailored for presentations.How you can adapt images and information from platforms like Google Analytics for presentations.Insights on how to present complex graphs in a digestible way.Andy's takes on color and how he believes it should be used in dashboards.Characteristics that make dashboards stand out, according to Andy.Some of the visualizations people are using which are doing more harm than good.The book Andy is loving right now.Exciting developments at Tableau that are exciting Andy most currently.People, Blogs, and Resources MentionedTableau SoftwareThe Big Book of DashboardsHans Rosling: The best stats you've ever seenSlow Reveal GraphsData + ScienceSir Viz-a-LotReal World Fake DataThe Design of Everyday ThingsGood ChartsPerceptual EdgeHow To Make The World Add Up

>> VIEW SHOW NOTES + RESOURCESWelcome to the inaugural episode of the Present Beyond Measure Show for 2021! Today on the show, we will be having an inspiring conversation about LinkedIn Ads, data visualization, and public speaking with AJ Wilcox. AJ talks about how to get started on LinkedIn, why its targeting functionality is worth the high cost, the best LinkedIn call-to-action strategy,, and so much more. As well as being a LinkedIn guru, AJ is a highly gifted orator and in the next chunk of the episode, we explore his secret sauce for delivering powerful and impactful presentations. In This Episode, You’ll Learn… How AJ fell into the world of SEO and LinkedIn advertising.What makes LinkedIn a good platform to advertise on despite its reputation for being expensive.The minimum amount per month to spend on LinkedIn to see results.The right-sized call to action that fits the cost of advertising on LinkedIn.How to incorporate retargeting into a LinkedIn ad strategy using Google and Facebook.Creating warm audience targets on LinkedIn using ‘closer lists’.Tracking channel contribution using tracking parameters and Google channel contribution reports.AJ’s favorite ways of capturing and visualizing data on his clients’ performance.Switching gears to AJ’s skill as a speaker and where his journey began.People, Blogs, and Resources Mentioned:My first book insiders waiting listThe LinkedIn Ads Show by AJ WilcoxThe Everyone Hates Marketers Show by Louis GrenierAJ Wilcox on LinkedInPresent Beyond Measure Interview with Nancy DuarteThe Social Media Marketing PodcastTalk Like TED by Carmine GalloSign up for the exclusive waiting list for my new book.My free 30-second online assessment to find out the #1 silent killer of your data presentationsSchedule a workshop planning strategy session with me.How to Keep Up with AJ Wilcox:AJ's LinkedIn, Twitter, Facebook profiles

>> VIEW SHOW NOTES FOR DATA VISUALS + RESOURCESThis episode is a very special new holiday tradition called “The Year In Data”. I partnered with a fellow data viz renegade and beloved host of the Data Viz Today Podcast!Alli Torban is an Information Design Consultant in Washington, D.C.and a leading voice in the field of data visualization on her podcast Data Viz Today, which has been downloaded over 100,000 times. Her work has been featured in the likes of Washingtonian Magazine and Nathan Yau’s Flowing Data, and she’s been published three times in the Data Visualization Society Journal. And in this episode, Alli and I engage in a “data viz death match” to see which were the most compelling, inspiring, and moving data visualizations of the extraordinary year that was 2020!In This Episode, We Review…How to Flatten the Curve by Harry StevensHow the Virus Got Out by The New York TimesWarming Stripes by Ed HawkinsTemperature Anomalies by Country by Antti LipponenDuration of Protests that Create Change by Mona ChalabiThe Most Sobering Thing about the Racial Dot Map by Libby AnneElectoral College Decision Tree by ObservableHQThe Winding Path to Victory by FiveThirtyEightPeople, Blogs, and Resources MentionedAlli Torban’s WebsiteMy interview with Alberto Cairo on how charts are misleadingMy free 30-second online assessment to find out and overcome the #1 silent killer of your data presentation successHow to Connect with Alli:Alli’s Twitter, LinkedIn, Instagram

>> VIEW SHOW NOTES + RESOURCESNidhal Firoze is a Digital Analytics Association certified web analyst and associate manager of Digital Analytics and BI at Course5 Intelligence. He was recently recognized by the Analytics India Magazine as one of the top 5 data science mentors in June 2020. He's also a DAA Quanties-award finalist in the difference-maker category.Our guest is a passionate public speaker, corporate trainer, mentor, and he has trained over 2,000 students from 20 plus educational institutions. During his free time, he is a very sought out analytic speaker at seminars, webinars, online events, and organizations.Nidhal has loads to share and generously shares his philosophy and tips, so make sure to tune in!In This Episode, You’ll Learn…Nidhal's path into the data field and his current work. The influence of data presentation on Nidhal's career. Nidhal's perspective on the current challenges facing practitioners in the space.The utility of color and the ways in which it can be employed effectively.Top tool choices for processing and presentation of data for Nidhal. Lessons around virtual presentations that Nidhal has learned during 2020.Nidhal's advice to his earlier self — boosting confidence through reflection and preparation. The benefits of consistency and commitment when learning something new.People, Blogs, and Resources MentionedNidhal FirozeTables to TableauAnalytics India MagazineCourse 5 IntelligenceQuanties Awards Kahoot!QuizUp MentimeterROMI Analytics PowerPointAndy Kriebel on YouTubeSeth GodinMy free 30-second online assessment to find out and overcome the #1 silent killer of your data presentation success

>> VIEW SHOW NOTES + RESOURCESChristina Stathopoulos is an Analytical Consultant at Google who uses data and visualization to help her clients drive decisions about marketing, expansion, and more. She holds adjunct faculty positions at two top universities in Madrid, where she teaches analytics courses for MBA programs. Alongside her corporate and academic work, she is a wildly popular speaker supporting women in STEM and emerging technologies. So basically, Christina is bonafide analytics rockstar using best-in-class data presentation and visualization practices to fuel her meteoric speaking career. In This Episode, You’ll Learn…Christina’s unique and winding path towards becoming a world-renowned analytics speakerThe profound impact effective data visualization and presentation had on her careerThe four guiding “maxims” of conversation she uses to deliver every talkHer favorite data visualization tools vs. what she recommends for othersAn inside look into her rigorous presentation preparation processThe simple and ingenious way she presents complex technical informationHer invaluable advice on what aspiring women in tech speakers should and should not doWhy the analytics industry still has work to do in representing women in tech speakersThe surprising advice she would give her past self before her first presentationPeople, Blogs, and Resources MentionedChristina’s keynote for the Smart Future World Expo 2019 in IstanbulGoogle Data StudioGrice’s maxims of conversationData is Ugly RedditThe Women in Analytics ConferenceThree Women in Tech Speakers to Watch: Kate Strachnya, Cassie Kozyrkov, Allie K. Miller Talk Like TED by Carmine GalloEverybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-DavidowitzHow to Keep Up with Christina Stathopoulos:Christina’s LinkedIn, Twitter, and Instagram profilesHer LinkedIn #BookAWeekChallenge

>> VIEW SHOW NOTES + RESOURCESAnna Shutko is the Product Marketing Manager at Supermetrics, a technology tool that picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform using “connectors”.Anna helped launch the company's top products, such as Supermetrics for Google Data Studio, Excel, and BigQuery.She is also the mastermind behind Supermetrics template gallery, a place where marketers can get free plug-and-play templates for their reporting configurations.And, she is also host of the new Marketing Analytics Show, a podcast helping marketers get better at marketing analytics, where she shares all the how-tos & actionable advice from top marketers (psst, including yours truly!)In this episode, Anna showcases the many advantages of using Supermetrics to enhance productivity speed up data hygiene so you have more time to analyze and present your insights!So if you’re ready to get back to the fun part of analytics, click here for your free 14-day trial of Supermetrics!In This Episode, You’ll Learn…What sets Supermetrics apart from other online data source connectorsThe advantage Supermetrics offers over connecting directly to data platforms like Google Analytics or Adobe through Google Data Studio or TableauHow Supermetrics helps you make your reporting more reliable and why that’s crucial for presenting data successfullyCan you share your top 3 success stories? What the users were able to accomplish with Supermetrics?All about who their new Marketing Analytics Show podcast is forPeople, Blogs, and Resources MentionedSupermetrics (click for a free 14-day trial)The Supermetrics Template GalleryThe LinkedIn Ads Show by AJ WilcoxThe Everyone Hates Marketers Show by Louis GrenierMy free 30-second online assessment to find out the #1 silent killer of your data presentationsHow to Keep Up with Anna and Supermetrics:Supermetrics Marketing Analytics ShowThe Supermetrics BlogAnna’s LinkedIn, Twitter, and Instagram profiles

Marilee Yorchak and the Digital Analytics Association are working tirelessly to support digital practitioners, leaders, and companies hit hard in 2020 with furlough and layoffs this year with a bevy of events, tools, and resources.In this episode, Marilee shares the Herculean efforts she and the DAA are undertaking to help the analytics practitioner and leadership community get back on their feet after a most challenging year!After this episode, we return to regularly scheduled programming of data-presentation-visualization-storytelling-communication goodness.VIEW SHOW NOTES + RESOURCESIn This Episode, You’ll Learn…How COVID has affected the digital analytics industryWhat the Digital Analytics Association is doing to assist furloughed and job-seeking practitionersSpecial events the DAA is hosting to help connect candidates to companies and uplevel their competitive skill setThe many benefits of an annual DAA membership and current extensionsMarilee’s insightful advice to the digital community for staying strongPeople, Blogs, and Resources MentionedThe Digital Analytics Association COVID ResourcesThe DAA Calendar of Events & Career CenterDAA Digital Analyst Self-AssessmentZoom Background images on Unsplash (for a more professional meeting)My LinkedIn article on job openings for data analytics, data science, and digital marketingIndistractable by Nir EyalHow to Keep Up with Marilee:Digital Analytics AssociationMarilee’s LinkedIn profile

Mary Owusu and Pierre DeBois are celebrated experts and speakers in the digital analytics field. They graciously offered heartbreaking stories of racial oppression and discrimination both in the tech field and their personal lives, helping me unpack and uncomfortably face the dark truth that racism is still at large all around us.VIEW ALL SHOW NOTES + RESOURCESIn This Episode, You’ll Learn…The hidden dark side of racial inequality that still exists in the corporate tech fieldWhy listening, empathy, and identity politics are the keys to inspiring activismHow would-be white allies can take an active role in helping to eradicate racial injustice and inequality (it’s easier than you think)People, Blogs, and Resources MentionedWhite Fragility: Why It’s So Hard for White People to Talk About Racism by Robin DiAngelo13 Ways of Looking at a Black Man by Henry Louis Cates“13th” - Netflix documentary on the criminalization of African Americans and the US prison industryHow You Can Get Support and Take a Stand to Help End RacismCall your lawmakers with the free 5 Calls AppJoin the Digital Analytics Association’s Anti-Racism Committee with Mary by sending an email to info at daa dot org.Self-educate with anti-racism books and movies, and fact-checked news sources like the Winno AppHow to Keep Up with Mary and Pierre:Mary: Gurubound Website and LinkedInPierre: Zimana Analytics Blog and LinkedIn

Dominick Quartuccio helps corporate individuals, teams, and businesses design a future they can’t wait to live into. He also has a passion for developing highly evolved men to elevate how they show up as leaders, husbands, fathers and champions for women. I don’t know anyone who has worked so tirelessly to create awareness and help others navigate the multiple crises of 2020, and I couldn’t pass up the chance to capture his deep wisdom.In this episode, Dominick shares his most powerful stories and tools for staying cool and reframing the adversity (and opportunity) offered by the Year 2020.>> VIEW SHOW NOTES + RESOURCESIn This Episode, You’ll Learn…The critical reflection question he asks all of his mindset workshop studentsHow learning to hold space for others can help them move through their painThe light and dark side of forced positivity on othersA tearfully moving story of how a woman made peace with her child’s life-threatening illnessThe simplest and most powerful tool to look at adversity with fresh eyesPeople, Blogs, and Resources MentionedDesign Your Future: 3 Simple Steps to Stop Drifting and Take Command of Your LifeDominick’s Great Man Mastermind retreat_Man’s Search for Meaning _by Victor FranklIndistractable by Nir EyalHow to Keep Up with Dominick:Contact him for his 5 Ways to Fortify Your Inner Foundation workshopThe Great Man Within PodcastDominick’s LinkedInNOTE: In light of the George Floyd tragedy, I am donating 20% of my net proceeds for the next four months to charitable organizations that work to eradicate police brutality and support peace.

>> VIEW SHOW NOTES + RESOURCESMitch Grasso is the Founder/CEO of Beautiful.AI - predictive presentation software that will revolutionize how people build beautiful visual documents. I’ve used it personally and after being seriously impressed with its intuitive interface and adherence to presentation design best practices, I actually considered switching tools of choice!In this episode, Mitch shares the journey of creating an amazing tool designed to take the design guesswork out so you can focus on your story. And the only presentation tool I plan on using besides PowerPoint!In This Episode, You’ll Learn…What makes Beautiful.ai easier than PowerPoint other online presentation toolsWhat the “AI” part of the name means (hint: predictive design decisions!)How its slide design best practices helps you avoid the dreaded “slideument”People, Blogs, and Resources MentionedBeautiful.aiMy Beautiful.ai guest post on 6 Effective Presentation Techniques Inspired by Marie KondoNancy Duarte’s Data Story, Resonate, slide:ologyDangers of the “Slideument” by Garr ReynoldsMy LinkedIn article on job openings for data analytics, data science, and digital marketing

In this episode, I cover three areas of delivering online presentations that you can master and stay visible and sane in the process. It's a sample of my flagship online course on presentation delivery.For the complete data presentation rockstar blueprint, enroll in the Data Presentation + Storytelling Boot Camp and start creating the impact, influence, and data career you deserve. To view the show notes, resources, and request your free Virtual Meeting Pre-Flight Checklist and Kickoff Superhero Script, visit LeaPica.com/055.The 3 Tips for Rocking Your Virtual Presentations include:How to build a home office fortressHow to upgrade your online presentation stationHow to master your virtual conference room and audienceLinks mentioned in this episode:The Webaround Chair BackgroundMultimedia Hub for USB-C ConnectionMultimedia Hub for USB Connection35 Hilarious Quarantine Call Zoom Fails

Rehgan Avon is the founder and CEO of the Women in Analytics Conference, an organization and industry event that increases visibility to women making an impact in the analytics space by providing a platform to lead the conversations around the advancements of analytical research, development, and applications. The WiA conference is becoming an increasingly popular and highly respected annual event that gathers cutting-edge female data science and analytics expert speakers and hundreds of practitioner attendees. I’ll be delivering a 6-hour masterclass at the conference so if you’d like to meet me and level up your game, register today!In This Episode, You’ll Learn…Who should read his latest data storytelling book and what they’ll be able to do afterWhat makes WiA different than other women-focused eventsWho’s topping the list of their kick-ass, exclusively all-female speaker lineupWhy male professionals are highly encouraged to attend in supportAll about the 6-Hour Data Storytelling Masterclass workshop I’ll be delivering!People, Blogs, and Resources MentionedWomen in Analytics ConferenceThe WiA Conference ScholarshipHow to cast your vote in the Data Viz CompetitionAttend my Data Storytelling Masterclass workshopThe Google Analytics Women in Analytics Twitter ListTo view the show notes & resources for this episode, visit LeaPica.com/054.

With over 15 years of enterprise analytics experience at monster platforms like Domo, Omniture, and Adobe, Brent Dykes knows a thing or eight about leveraging thoughtfully presented insights to effect organizational change and success. Brent stopped by the show to discuss his new book, Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals. It’s one of the most comprehensive reads on the subject I’ve found to date, and dives deepest into the role of narrative arc structure in data presentation (often the most vital, missing ingredient!)In This Episode, You’ll Learn…Who should read his latest data storytelling book and what they’ll be able to do afterHow to avoid the communication and ethical pitfalls of common “data forgeries”A deep dive into narrative arc structure, a vital missing ingredient from many presentationsHow to use analogies and metaphors to explain complex and technical conceptsSuccessful strategies for effecting change in an organization’s data democratization processPeople, Blogs, and Resources Mentioned:Storytelling with Data: Let’s Practice by Brent DykesStorytelling with Data: A Data Visualization Guide for Business Professionals by Brent DykesBrent’s original PowerPoint Ninja blogMy blog post on slope graphsCatherine Madden, IllustratorResonate: Present Visual Stories that Transform Audiences by Nancy DuarteSteve WexlerHow to Keep Up with Brent:TwitterLinkedInTo view the show notes & resources for this episode, visit LeaPica.com/053.

Today's guest is a woman who has had a formative impact on my journey and whose latest book is my new desktop Bible for data presentation.Cole Nussbaumer Knaflic is the CEO and Founder of Storytelling with Data, a company providing workshops and presentations that teach the basics of data visualization and how to tell compelling stories with data through theory, practical application, and clearly articulated and demonstrated lessons.She is the author of Storytelling with Data: A Data Visualization Guide for Business Professionals and her newest book, Storytelling with Data: Let's Practice .She is also the host of the Storytelling With Data podcast and this year, her company launched a Storytelling with Data community, an online community where you can practice in a low risk setting.The community is highly engaging and members have the opportunity to give and receive feedback and engage in conversations with others.In this episode, Cole shares the wisdom of her book which is packed with real-world data examples, business scenarios, and brainstorming exercises.In This Episode, You'll Learn…How Cole's passion for making meaning out of data came to be.All about Cole's latest book, Storytelling with Data: Let's Practice .The five-phase SWD storytelling model to nail your data stories every timeHow to apply classical narrative structure in a business contextHow to help your audience with transitions between the data they are familiar with and the data they need to know.How to Keep Up with Cole:●● Twitter●● LinkedIn●● Storytelling with Data BlogPeople, Blogs, and Resources Mentioned:●● Storytelling with Data: Let's Practice by Cole Nussbaumer Knaflic●● Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic●● Stephanie Evergreen.●● Catherine Madden, Illustrator●● Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte●●

On the cusp of holiday turkey and tree trimming mayhem, I take a pause from Autumn Author Madness to tell a personal story of being criticised by a member of the industry and how it taught me an important lesson on response and kindness.I also express my undying gratitude for your continuing support as my listener, and share how I'll be working even harder to get to know you in 2020.Links mentioned in this episode:Blog post for this episodeMy Data Presentation + Storytelling Bootcamp online courseMy private workshopsThis podcast is powered by ZenCast.fm

Nancy Duarte is the founder of Duarte, Inc., a global leader behind some of the most influential visual messages in business and culture. It is the largest design firm in Silicon Valley and also the fifth largest female employer in the area.Nancy is a communication expert and as a persuasion specialist and she has she cracked the code for effectively incorporating story into business communications.She has been a speaker at a number of Fortune 500 companies and counts 8 of the top 10 brands in her firm's clientele.She is the author of six books and today, she shares a wealth of information about her brand new book, DataStory: Explain Data and Inspire Action Through Story.Tune in to this episode where Nancy shares amazing and actionable tips and tricks for storytelling in data, reaching stakeholders and communicating effectively with the executive suite while also sharing about her new book and some of the mind-blowing concepts she introduces.In This Episode, You'll Learn…The importance of being able to not only understanding data, but also to communicate the findings effectively with your audience using storytelling.Best practices for getting seen as a leader and inspiration to others in your workplace.The three acts of telling your data story.How stakeholders and people in the executive suite think and how you can best reach them in a positively efficient way.How to Keep Up with Nancy:TwitterLinkedInPeople, Blogs, and Resources Mentioned:DataStory: Explain Data and Inspire Action Through Story by Nancy DuarteResonate: Present Visual Stories that Transform Audiences by Nancy DuarteSlideology: The Art and Science of Creating Great Presentations by Nancy DuarteExpert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell BrunsonJeff WeinerMy new webinar, "How to Present Compelling Data Stories in PowerPoint and Become the In-Demand Source for Insights {Without Putting People to Sleep}"To view the show notes & resources for this episode, visit LeaPica.com/050 .

Alberto Cairo is not only a highly revered mind in the data visualization world, he brings a fresh perspective on keeping your charts honest in his brand new book, How Charts Lie..If you're looking for a way to create and interpret charts accurately and in integrity, this interview is for you.Alberto is a celebrated visualization educator, designer, and consultant. He is the Knight Chair in Visual Journalism at the School of Communications of the University of Miami and he is also the director of visualization program at UM's Center for Computational Science.He is also the author of two other data viz Bibles The Truthful Art, and The Functional Art.In this episode, Alberto Cairo provides his unmatched wisdom on chart creation and interpretation. He debunks the myth of "a picture speaks a thousand words" when it comes to visualization and shares how to create charts that are as close to the truth as possible.In This Episode, You'll Learn…What Alberto's new book explores the different positive and negative influences that charts have on our perception of truth.What he believes was at the root of #SharpieGate and many other media-fueled debacles over data vizHis thoughts about the myths of charts and how to think about them differently.How no statement we make is absolutely true and what we can do to try and move toward the truth end of the spectrum.The importance of expressing your level of confidence in facts you are presenting, but to also understand there may be other interpretations.The "Me" Factor and how you can use it to make your visualizations more engaging to your audience.Ecological fallacy and amalgamation paradoxes that should become part of a general knowledge.People, Resources, & Links MentionedHow Charts Lie: Getting Smarter about Visual Information by Alberto CairoThe Truthful Art: Data, Charts, and Maps for Communication by Alberto CairoGood Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations by Scott BerinatoThe Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Lifeby Mark MansonSpurious Correlations by Tyler VigenMistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol TavrisThinking Fast and Slowby Daniel KahnemanINZightSettlers of Catan Board GameHow to Keep Up with Alberto:

It's rare when I encounter someone at a conference that not only nails the presentation, leaving me wanting more, but also drops wisdom I can easily say I will use for the rest of my speaking career.Carlos Gil is an international keynote speaker and award winning digital storyteller with over a decade of experience leading social media strategies for global brands.He is the author of the upcoming book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI set to release in October and you can pre-order your copy now.In this episode, Carlos provides insight around humanizing your brand. His experience on relating to audiences through storytelling and authentically engaging on social media will leave you in awe.I found myself being blown away multiple times with new concepts and ideas that are easily implemented and impactful.In This Episode, You'll Learn…How Carlos dropped out of high school at 17, got his GED, started his career in banking, and then moved into the dynamic presenter and CEO he is today.What he sees as his hero story and why.All about his new book, why he believes in the importance of humanizing your brand, and some of the best nuggets of wisdom you will discover when you read it.Why you need to stop selling on social media and start engaging.Both Carlos and my pet peeves around presentations and slides.The three marketing tools that have changed his life.People, Resources, & Links MentionedPreorder "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI" by Carlos GilCarlos's voluminous Youtube channel"The Only Skill that Matter: The Proven Methodology to Read Faster, Remember More, and Become a SuperLearner" by Jonathan LeviGet on a special waitlist for my first book, releasing in November2020!DigitalSummitBostonRand Fishkin, creator of SparktoroLilmiquela, the Instagram account of a robotGary VaynerchukSeth GodinGrammarly

Today's guest, Nir Eyal, has a zone of genius in customer engagement and spends his days writing, consulting, and teaching about the intersection of psychology, technology, and business.As a matter of fact, MIT Technology Review dubbed him the "prophet of habit forming technology."He is an active investor in habiforming technology such as Eventbrite and Refresh.io and has a popular and long-standing blog at nirandfar.com.Author of two books, the bestseller "Hooked: How to Build Habit Forming Products" and the newly released "Indistractable: How to Control Your Attention and Choose Your Life"And in this episode, Nir Eyal, provides insight into habit-forming presentations, the psychology that makes some apps so successful, and how to use that information for making an impact to your audience.He shares his wisdom about the three parts of a habit, the external triggers that other people have studied and written about, and the internal triggers he has studied, especially around escaping discomfort.In This Episode, You'll Learn…How Nir's fascination with the psychology behind why people do what they do began around middle school.His experience with writing the book "Hooked."The distinction between addiction and habit-forming and why it is important to distinguish between them.The basic psychology of internal and external triggersWhat motivates all of human desire.Why identifying a pain point is crucial for presentation success.Nir's new book, "Indistractable," what it is about and why it is important.His unique insight about how to create an indistractable presentation audiencePeople, Resources, & Links MentionedHooked: How to Build Habit-Forming Products by Nir EyalIndistractable: How to Control Your Attention and Choose Your Life by Nir Eyal and Julie LiAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearThe Power of Habit: Why We Do What We Do in Life and Business by Charles DuhiggJoey Asher, author of the "What's In It For You?" concept.Science and Human Behavior by BF SkinnerThe Subtle Art of Not Giving a F*ck by Mark MansonBorn to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher McDougallHow to Keep Up with Nir:TwitterLinkedInNir's blogTo view the show

The Data Presentation + Storytelling Bootcamponline course is open for enrollment! Cart closes on Aug 22nd at midnight.John is a highly experienced digital marketing strategist and consultant with special expertise in developing SEO campaigns, PPC campaigns, Google analytics, technical website auditing, web analytics implementation, and custom conversion tracking.His passion for growing business by improving their customer acquisition with creative approaches along with thorough research and analysis. He works as a Senior Manager of SEO and Analytics at Beacon Digital and also does his own work as an Independent Contractor focusing on search and analytics for many different industries.In this episode, John and I discuss my Inspired Insights Data Storytelling Bootcamp class, where he was one of my first students. He shares valuable insight into how he used this training to improve his client relationships and stabilize his retention. And he even gave me some fresh ideas for new training resources!In This Episode, You'll Learn…How John's love of SEO started with a YouTube video.The emphasis he places on not just sharing information with his clients, but making it actionable as well.How my course helped him shift his reports to help his clients understand the data.His favorite checklist from my course, and his dream checklist.The improvements he has seen with his clients and how his clients are now able to use the data more efficiently.John's goals over the next year.How to Keep Up with John:●● Twitter●● LinkedIn●● johnreinesch.com●● beacondigital.comOther Resources:Lea's Data Presentation + Storytelling Bootcamp online courseLea's Google Sheets Bar Graph Detox.To view the show notes & resources for this episode, visit LeaPica.com/046 .

Valerie Kroll is a growing powerhouse in the measure and presenting community and in this show, she brings insight from a very specific and mystical arena of digital marketing, one I have been waiting for years to tackle on this show. What is it, you might ask? How to present split and AB testing and conversion rate optimization results! Valerie is passionate about data and she leverages her enthusiasm to help stakeholders make smarter decisions and mitigate the risks that come with digital experimentation and optimization. As the optimization director at Search Discovery, she gets to spend her days crafting evidence-based hypothesis libraries and utilizing advanced AI testing platforms. Valerie is easily one of my favorite success stories and I am proud to present her as my latest superstar in my Women in Analytics spotlight. In this episode, Valerie discusses how to pass the test on presenting test results. More specifically, she answers several of my burning questions and shares her approach to building stories, dialing it all down, and working to really move the needle for her clients. In This Episode, You’ll Learn…How learning to present data effectively propelled her from nearly quitting her job in market research to testing and conversion rate optimization management. What makes CRO different for herHow she uses analogies to make her data more relatable to the audience. How to incorporate her “diet hypothesis statement.”How Valerie uses “if, then, because” statements and interactions to reach the audience. How to Keep Up with Valerie:TwitterLinkedInPeople, Blogs, and Resources Mentioned:Tim WilsonValerie’s ConversionXL Live 2019 Presenting Test Results session recap.Join Valerie and many others at Conversion Jam in October 2019. A/B Testing by Google, free course on Udacity. To view the show notes & resources for this episode, visit LeaPica.com/045.

Gary is a legend in the digital analytics space. More than a thought leader, he is also a guide for thousands of analysts in maturing their business savvy and technical acumen. He is the CEO and Founder of Digital Mortar, a company providing cutting edge measurement and analytics tools for optimizing physical spaces and tracking the in-store customer journey to help optimize store layout, merchandising, and staff performance.Besides publishing more than twenty whitepapers on digital analytics, he is a frequent speaker and in 2012, he won the Digital Analytics Association Award for Excellence and The Most Influential Industry Contributor.He is the host of the Measurement Minute podcast and is the creator of the Semphonic Xchange Digital Analytics Conference, now known as Digital Analytics Hub.In this episode, Gary shares his valuable insights on presenting data, the importance of listening, and exceptional strategies for communicating complex models..In This Episode, You'll Learn…How Gary's strengths have always been measuring marketing effectiveness, but not presenting that measurementHis surprisingly love of challenging audience questions.The one effective trick Gary uses to turn presentation fear aroundLea's valuable insight into the importance of visual tools when presenting.Lea's on-the-spot analysis of Gary's PowerPoint, one of the biggest moments on the PBM podcast!The important benefits of having a senior advocate in your courtGary's valuable advice about working on the things that scare youGary's Upgrade:"It doesn't matter how good your presentation looks if you don't have something important to say. Many analysts don't have the courage to disagree with the client. No one likes delivering bad news, but you have to be willing to put yourself out there sometimes."How to Keep Up with Gary:TwitterLinkedInDigital MortarThe Measurement Minute PodcastPeople, Books, and Resources Mentioned:Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizationsby Scott BerinatoBrain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John MedinaListen to my interview with Scott Berinato.Listen to my interview with Dustin Mathews.Olivia Mitchell's Presenting by Boxes frameworkLea's Appea

Tim is considered a megastar in the digital marketing and online entrepreneurial space and he has a massive knowledge set when it comes to delivering webinars, especially for the Software as a Service (Saas) industry.In his role as a certified webinar rockstar, Tim has given over 1,000 live webinars for companies like Leadpages, Social Media Examiner, Smart Marketer, Drip, and many more. He has helped his clients earn over $12 million in revenue.Also, he is a professional voice actor so you might have actually heard his voice on NBC, The Weather Channel, Jimmy Kimmel, on Audible, or...as the intro on my podcast!In this episode, Tim shares some of his most top-secret tips and tricks for creating webinars that convert customers. He shares his journey from being asked to do his first webinar with only one day notice to being the dynamic webinar presence he is today.Also, he explains the importance of authenticity and care for impacting your audience.In This Episode, You'll Learn…How Tim fell into the webinar world on accident while working at LeadPages, which began with him having a one-day notice to prepare and present his first webinar.His secret ingredients for successful webinars including different things he sees happening now and what should be done instead.The real secret that there isn't actually a secret, just the importance of valuing people.How important it is for people to focus on their Live presentation AND their follow-up.The emphasis he places on making sure all audience members leave with something, even if they can't afford to pay or are not going to buy.How being transparent, real, honest, and open influence conversions.His mindset around sales and responsibility for sharing your special skill set with the world.The story of his highest converting webinar, and how being human made a difference.His favorite and least favorite metrics for analyzing webinar success.How to Keep Up with Tim:●● Twitter●● LinkedIn●● com●● com●● comOther Resources:Leadpages.John Lee Dumas.Clay Collins.Russell BrunsonClickfunnels.Greg Hickman.To view the show notes & resources for this episode, visit LeaPica.com/043 .

Aaron has nearly 20 years of online marketing industry experience, has led web analytics initiatives in senior internet marketing management roles at many big companies, and was elected to the DAA's Board of Directors.In the nineties, he co-founded a website traffic tracking and reporting software service called Sitegauge, which he sold to Kohlberg Kravis and Roberts in 2000. His experience has helped him develop a mind for the stakeholder and a keen focus on the importance of viewing data from every possible perspective.In this episode, Aaron breaks down the most essential questions data analysts must ask to ensure their data presentations meet their stakeholders' needs. He explains the importance of collaborative experiences with a diverse array of people and shares the "3 what's" his mentor taught him for thorough data interpretation.In This Episode, You'll Learn…How Aaron fell into the data world on accident, like many of us, and his early business endeavors.His views on the massive amount of data available and the real struggles companies are facing.How he sees data viz as an important part of the discovery process.His belief that the best insights come from a collaborative process and how his company ensures working together.The 3 What's that he learned from his mentor and how he uses those questions to thoroughly comb through data.How he keeps stakeholder mindset in the forefront of everything he does.Aaron's Upgrade:Power Tip: "Try to look at the data through the lens of the consumer of that data and consider how they will interpret it. And, title your slides with the conclusion you want people to come to."How to Keep Up with Aaron:TwitterLinkedInHero DigitalTo view the show notes & resources for this episode, visit LeaPica.com/042 .

Who else shudders when their manager asks to give you some “constructive criticism” about your latest data presentation?Digital practitioners have to give and receive feedback on data presentations and other work every day.But how often do we feel like our hard work has been ripped to shreds?And how does that affect the outcome of the actual presentation, when tempers are running high and rapport is running low?After studying Non-Violent Communication for two years, I realized there was a more effective way to deliver feedback that makes people WANT to use your suggestions.It's called The Conscious Critique, leveraging a method to A.S.S.E.S.S. other's work in a mindful, kind, and productive way.My A.S.S.E.S.S. critique method will help you keep the peace and create a communication culture of feedback without fear.To download the Conscious Critique Script Cheat Sheet, visit LeaPica.com/CritiqueScript

Kristen Sosulski is a rare find in the data visualization world with a true blend of deep expertise, impressive teaching skills, and an amazing personality. She is an associate professor at NYU Stern School of Business where she teaches MBA students and executives data visualization, programming, and business analytics.Also at NYU Stern, she is the Director of the Learning Science Lab where she develops immersive online learning environments for business school education.She is the author of three books, with her newest book offering people an excellent start to the data visualization world. She is considered a leading expert in the data viz world and she regularly consults, delivers seminars and leads workshops on techniques and best practices.And in this episode, Kristen shares valuable insights about data software, including a break down of the criteria to consider when picking a software program and which programs are best for different user needs. In This Episode, You'll Learn…A breakdown of the Data Visualization Software Checklist discussed in her newest book, Data Visualization Made Simple.The criteria she considers when picking the data visualization software she needs.A walkthrough of several different software systems and what they are best used for.The importance she places on ensuring her audience is receiving the most important information.The people who inspired her on her journey, including a mentor and her father.Several gems of wisdom she shares with her students.The excellent advice she would give herself if she could go back in time described as the wedding favor of your presentation.To view the show notes & resources for this episode, visit LeaPica.com/039 .

Grant Baldwin is the founder of the Booked and Paid to Speak Training Course where he helps people start and build their own speaking practice. He has given nearly 1,000 live presentations and has spoken to over 400,000 people in 46 different states through leadership conferences, conventions and other events.His book and curriculum for students, Reality Check, is taught in 400 high schools around the country and he is the host of the amazing SpeakerLab which is a podcast that focuses on speaker training and interviews with speakers who will help you grow your business.In this episode, Grant shares a wealth of information and tools for people who want to successfully start or grow their speaking career. The wisdom he shares is helpful to anyone who wants to learn how to be proactive in their personal and professional growth.In This Episode, You'll Learn…How he moved from knowing he wanted to be a speaker to where he is today.His journey from speaking to teaching others how to be a speaker.The three questions he always challenges people to think about when they want to start a speaking career.The importance of having a niche to help you build your business foundation and being proactive when looking for speaking gigs.The value he places on having a good website and demo video to showcase your work.His processes and the tool he uses to determine how much to charge at speaking events.People, Resources, & Links MentionedBooked & Paid To Speak Training Course by Grant Baldwin"Reality Check" by Grant BaldwinThe Speaker Lab PodcastTony RobbinsGary VaynerchukLea's Demo VideoGrant's Demo VideoRode MicrophonesSpeaker Fee CalculatorHighRise CRM SoftwareHubSpot Free CRM SoftwarePipeDrive CRM SoftwareGrant's Free Speaking WorkshopHow to Kee

Moe Kiss leads the analytics team at The Iconic where she spends her days understanding customer behavior through data and analytics. She is an active organizer in the analytics community and President of The Analytics Association in New South Wales, Australia.She co-hosts a bi-weekly podcast you may know called The Digital Analytics Power Hour on All Things Analytics. She is a strong advocate for gender and cultural diversity, organizational mentoring, and networking.And in this episode, Moe breaks down presentations by sharing her journey from stage fright to successful presenting. She talks about the people who inspired her, the tools she uses to engage the audience and work with the performance jitters, and the skills she has gained in reframing the "Imposter Syndrome" into success.In This Episode, You'll Learn…How she was able to overcome performance anxiety to give presenting a chance.The people who inspired her to jump into the data and analytics world.Why she goes back to watch her performances and how she uses those videos to become an even stronger presenter.How she moved from creating powerpoints to writing memos.Who her biggest inspirations are and why they are significant.How she reduces the potential for color to improperly influence her interpretations of data.People, Resources, & Links MentionedConversion Hotel 2018.Inspiring Insights Data Storytelling Boot Camp.Institute of Analytics Professionals Australia.Learn more about Michael Helbling.Learn more about Michele Kiss.Listen to my interview with Tim Wilson.Listen to my interview with Simo Ahava.Listen to my interview with Jim Sterne.Listen to my interview with Eric Feinberg.Amy Cuddy's Ted Talk on Body Language.Jeff Bezo's Memo System.McKinsey-Style Business Presentations.Learn more about Matt Gershoff.Learn more about Dona Wong.How to Keep Up with Moe:

Kevin Hillstrom has nearly thirty years of hands-on analytics experience and a proven track record as an Executive at a ten billion dollar a year retailer.He is President of MineThatData, where he helps Executives at Retail and Online brands understand how their customers interact with merchandise, advertising, and channels.He is known for many things, including his optimizing catalog marketing budget, e-mail personalization via segmentation, persona development, and most importantly, his five-year sales forecasts that accurately project where a business is headed given its strategic choices. He has been interviewed by the New York Times, the Boston Globe, and Forbes.Kevin's blog is one of the most widely read in the marketing industry, with approximately ten-thousand monthly followers, subscribers, and website/blog visitors.In this episode, Kevin explains the different ways he builds trust with his audiences, and he also breaks down his self-created Stakeholder Quadrant formula that helps him tailor his presentations to meet the needs of all of his audience members.In This Episode, You'll Learn…How his early career choices taught him the value of creating and presenting information in a way that is different from anyone else.His "tidbits" method for taking open-ended questions and helping companies make changes in small and easier to implement doses.The catastrophe that changed the course of his career and helped him rethink his approach to data and presenting.How he creates trust with his clients and why it is important.His method for catering his presentations to address the majority and minority in his audiences.The wise advice he would share to his career beginner self.People, Resources, & Links Mentioned"Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices that Matter)" by Garr Reynolds"Information Dashboard Design: Displaying Data for At-a-Glance Monitoring" by Stephen Few"Now You See It: Simple Visualization Techniques for Quantitative Analysis" by Stephen Few"Talk Like Ted: The 9 Public Speaking Secrets of the World's Top Minds" by Carmine Gallo"Resonate: Present Visual Stories that Transform Audiences" by Nancy Duarte"The Quick and Easy Way to Effective Public Speaking" by Dale Carnegie

Stakeholder's driving you crazy? You might not be meeting their human needs...Stakeholders and presentation audiences say the darndest things, don't they?You've poured your blood and sweat into presenting your invaluable analytical insights and ideas. But come presentation day, they make comments and ask questions that bring you nothing but tears.Constant interruptions, asking the same questions, do they do this on purpose??What if I told you there was a GOOD REASON why they say these things? And that the reason wasn't to undermine your authority or make you look the fool in front of your colleagues?If you want to probe deeper into the frustrating table talk at your presentations, this is the episode for you. We're going to take a little detour from data viz to explore an unexpected side of data presentation: effective communication and corporate psychology.And in this episode, I apply Tony Robbins's "Six Human Needs" framework to presenting, putting a whole new spin on communication and meeting the needs of your audiences and stakeholders.No special guest this time; this one's just between you and me.In This Episode, You'll Learn…How some of the most frustrating, head-scratching, eye-rolling questions and comments are actually rooted in perceived unmet needsThe invaluable toolset I use for how to decode what your stakeholders are actually saying without saying it.How Abraham Maslow's Hierarchy of Needs can help you make an even bigger impact.How to apply Tony Robbins' Six Human Needs Framework to your presentations and all other areas of your life.How to use to 6 Human Needs profile to your advantage in building solid work relationships.Tools and tricks to help you apply the Six Human Needs Framework to your specific audience.Resources and Links MentionedLearn more about Tony Robbins.Listen to my interview with Evan LaPointe.Read the 6 Basic Needs that Make Us Tick article.Learn more about Stacey Martino of Relationship Development.Learn more about the DAA Women in Analytics Mentorship Program.Contact me to sign up for my brand new Virtual Live Web Class.Digital Analytics Hub.How to Keep Up with Lea:LeaPica.comLinkedInTwitterTo view the show notes & resources for this episode, visit LeaPica.com/036 .

Scott Berinato is the author of “Good Charts,” where he helps people turn their plain or uninspiring charts into visualizations that clearly convey ideas powerfully. This book has quickly rose the ranks of my top-recommended data storytelling and visualization reads for anyone who presents data.He is a self-described “dataviz geek” and Senior Editor at the Harvard Business Review. He created the successful “Vision Statement” department in the magazine, has written and edited many articles for HBR and other top business and tech-related print and web publications. In this episode, Scott breaks down the most important concepts of data viz and creating good charts while also explaining the significant role storytelling plays in presenting data to your audience. In This Episode, You’ll Learn…How he differentiates between a well-built chart chart and a good chart by determining whether or not it conveys an idea to the audience. His method for developing the Quadrant Model, his good chart matrix. The tools he uses most frequently for his dataviz work. How he finds business success by developing and supporting a team model.How he uses colors to convey his message, without overdoing it. His view on data and storytelling and how they are connected. Several of his best practices and mindsets that help him achieve success. The resources that inspire him, like the Washington Post article about the Trade War, with nearly perfect visualization. People, Resources, & Links Mentioned“Good Charts” by Scott BerinatoGar ReynoldsPlot.lyExploratoryTableauAlberto CairoStorytelling with Data Podcast with Cole Nussbaumer Knaflic How to Keep Up with Scott:TwitterLinkedInHarvard Business ReviewTo view the show notes & resources for this episode,