Podcast appearances and mentions of eric schwartzman

What you see online is not real. This has long been a reliable axiom for information consumption on the internet. But social media and SEO marketers have long relied on their engagement metrics as an exception to that rule—critical quantitative data that can't be faked and can be leveraged to demonstrate the value of a campaign or piece of content. Except in 2025, it's just not reliable any more. That is because sophisticated operations called "bot farms" have built swarms of networked smart phones designed to mimic the organic engagement that drives social media algorithms. At a command, these bot farms can create a cascade of authentic-seeming engagement that's nearly indistinguishable from the real thing, catapulting selected posts to the top of social media feeds. International state actors can wage propaganda wars. Financial influencers can pump up the value of assets they hold. And, more and more, global brands can leverage bot activity to drive their messaging to the top of feeds, manufacture social proof, and astro-turf the impression of favorability. So in this episode, we're talking to digital PR expert Eric Schwartzman, whose firm helps clients with brand management, reputation monitoring, crisis management, and corporate communications. He also recently published an expose for Fast Company on the rise of bot farms and its implications. Together, we'll learn how bot farmers manipulate the algorithm, what means are available to detect inauthentic activity, and why social media networks are slow to react. Plus, we'll explore the moral quandary that social media and SEO marketers increasingly face in this brave new world: If everyone else is using bots to drive engagement... should you? Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Marketing Over Coffee: Learn about Running Traffic, Coordinated Inauthentic Engagement, Finfluencers and more! Direct Link to File Fast Company Article Past Interview on Black Hat SEO and the Search Engine PR battleground Running Traffic Coordinated Inauthentic Engagement as a tool to lift organic traffic 9:02- 11:07 Insta360 X5 Camera. To bag a free […] The post Eric Schwartzman on BotNets and How To Market in the Post Facts World appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: In this episode learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more! Direct Link to File Brought to you by our sponsor: Miro Previous Interview on The Digital Pivot – Secrets of Online Marketing Get the White Paper: Defend Your Reputation After years of doing consulting on […] The post Eric Schwartzman on the Myth of Organic SEO appeared first on Marketing Over Coffee Marketing Podcast.

Kasim Aslam is CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes, from… The post EXCLUSIVE: CEO of Top Google Ads Agency on State of AI and PPC appeared first on Eric Schwartzman.

In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which is one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna's keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry,… The post 2023 Affiliate Marketing Roadmap from Anna Gita appeared first on Eric Schwartzman.

SEO for news websites is a critical component of reach and frequency. In this podcast, I spoke with ESPN.com director of SEO Louisa Frahm about best practices when it comes to SEO for headlines, how to build an effective program to support SEO for publishers, and what she's learned about creating resources to support SEO… The post SEO for News Websites with Louisa Frahm appeared first on Eric Schwartzman.

Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his keynote at the Affiliate Meet Market in Berlin in October 2022. Tech SEO Topics Covered: How to tell Googlebot what to crawl and what to ignore How to manage your crawl budget How to retain… The post Ex-Google Search Quality Team Member Opens Kimono appeared first on Eric Schwartzman.

In this episode of the Earned Media Podcast, learn how a small, family owned winery built a website that attracts more web traffic and drives more direct to consumer sales than most major wineries, without spending a nickel on advertising. This is an audio case study with my clients Ross and Jennifer Halleck, the owners… The post How To Market Wine Online [Case Study] appeared first on Eric Schwartzman.

I did not write anything below the subhead in this blog post. The author is Jason Joseph, who writes for a service you can outsource writing to called Verblio. If you’re wondering whether or not Verblio is legit, this podcast and the post below are a live test of their service. If you’re looking for… The post Outsourcing Content Marketing with Laura Smous (Verblio Review) appeared first on Eric Schwartzman.

There’s no fooling the search engines (read, Google). They’ve gotten too good at finding the best content for searchers, not the most tricked-up content marketing. That level of intelligent search challenges companies striving to reach potential customers by providing outstanding content. How do you create content that Google will deem the best and rank in… The post Scaling Owned Media Editorial with ContentGrow [PODCAST] appeared first on Eric Schwartzman.

I you’re in content marketing and you’ve never heard of Writer Access, this episode can help you make more money for you and your clients. I spoke with Writer Access CEO Byron White who built a marketplace that connects content marketers with freelance writers. It has star ratings, recommendations, writer portfolios and an escrow service… The post Content Marketing Ops with Byron White [Podcast] appeared first on Eric Schwartzman.

Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led the horse to water, and sales made them drink. But online, where buyers self-educate and make purchasing decisions without talking to salespeople, marketers have to be able to create an online experience that converts attention… The post Secrets of Successful Owned Media Marketing appeared first on Eric Schwartzman.

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It's a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what… The post How To Pivot to Digital Marketing [PODCAST] appeared first on Eric Schwartzman.

Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not economically feasible – there's nothing you can do. Got a problem with something you bought? Either… The post A Trip Switch for Automated Autocracy [PODCAST] appeared first on Eric Schwartzman.

Eric Schwartzman is a digital marketing consultant, entrepreneur, and author of The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer. His Digital Pivot Program helps clients grow their businesses two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework. He ran promotions at a global PR agency, founded a content management SaaS platform provider with clients such as Dunkin' Donuts, Linkedin, NVIDIA, and Verizon. Let's listen to strategies he shares...

The act of rotating yourself with one foot anchored is called a pivot. This mechanism our bodies use to face a new direction provides the perfect analogy for how people should think as they move fully into digital marketing.  Our guest, Eric Schwartzman, is a digital marketing consultant, with over 20-years of experience serving clients such as Boeing, Johnson & Johnson, Toyota, the United States Marine Corps, and hundreds of SMBs. In 2021 he published "The Digital Pivot: Secrets of Online Marketing" and he joins me on this episode to talk about digital pivots. People/Products/Concepts Mentioned in Show The Grammy's John J Wall How to reach out to Eric on Twitter & LinkedIn Eric's podcasts, respectively: The Earned Media podcast and The B2B Lead Gen Podcast For more details, please visit https://funnelreboot.com/episode-69-digital-pivot-with-eric-schwartzman/

Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers have a chokehold on what stories got told. Who needs journalism or public relations to protect your reputation if you can bypass the gatekeepers and tell your story yourself? Direct-to-audience storytelling and personal branding were… The post Social Media and Misinformation (PODCAST) appeared first on Eric Schwartzman.

In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty Interactive. He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps. In this interview, he talks to us about why some companies outperform online, how… The post Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot appeared first on Eric Schwartzman.

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is the chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, talks about digital revenue attribution, purchase intent and user tracking. Stefan focuses primarily on digital marketing for B2B software as a service providers, all… The post Google Analytics Revenue Attribution with Steffen Hedebrandt appeared first on Eric Schwartzman.

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has been doing it for over a decade, having started as a freelancer herself on upwork. She spoke to me about… The post How to Hire a Virtual Assistant with Mashon Thomas appeared first on Eric Schwartzman.

Today's podcast was a panel discussion about VR Digital Marketing Masterclass recorded at the 4th Annual VR Summit at Amusement Expo International held in Las Vegas on June 30, 2021. Learn how to increase sales through unique marketing tactics you can start immediately. Innovative operators and marketing consultants will share their go-to strategies to help you drive awareness, higher ticket sales, groups sales, and more. The panel was moderated by Eric Schwartzman, digital marketing guru and author of The Digital Pivot. The panelists were: Brad Marks, an innovative FEC operator from pole position Raceway, and marketing technology solution provider. Eric Keosky-Smith, Chief Growth Officer of Hownd, and from across the pond in Belgium Mark Lebouille, Chief Executive Officer at B&MI NV, home of SMS-Timing and BMI Leisure Let's dive in! WHAT YOU'LL LEARN FROM THIS EPISODE: How to keep people getting into the website specific to VR? How do creators convert their website specifically to VR and what are their challenges in doing so? Bridging the gap to help the viewer to really experience that on the website. Customers feedback in their virtual reality experience on the website What is their integrating point of sale gathering information on a customer base into a digital marketing platform? How did they gather customer information at point of sale? The impact of selling tickets through other platforms outside their website and other online ticket sites like Facebook and Google Eric Schwartzman Website: https://www.ericschwartzman.com/ LinkedIn: https://www.linkedin.com/in/schwartzman/ Mark Lebouille Linkedin: https://www.linkedin.com/in/marklebouille/?originalSubdomain=be Eric Keosky- Smith Linkedin:https://www.linkedin.com/in/erickeoskysmith/ Brad Mark Linkedin: https://www.linkedin.com/in/brad-mark-a57b2010/ Receive insights directly in your inbox - Bob Cooney's Blog: www.bobcooney.com/blog Listen to PART 1 here: https://anchor.fm/dashboard/episode/e18dbh2

Today's podcast was a panel discussion about VR Digital Marketing Masterclass, recorded at the 4th Annual VR Summit at Amusement Expo International held in Las Vegas on June 30, 2021. Learn how to increase sales through unique marketing tactics you can start immediately. Innovative operators and marketing consultants will share their go-to strategies to help you drive awareness, higher ticket sales, groups sales, and more. The panel was moderated by Eric Schwartzman, digital marketing guru, and author of The Digital Pivot. The panelists were: Brad Marks, an innovative FEC operator from pole position Raceway, and marketing technology solution provider. Eric Keosky-Smith, Chief Growth Officer of Hownd, and from across the pond in Belgium Mark Lebouille, Chief Executive Officer at B&MI NV, home of SMS-Timing and BMI Leisure Let's dive in! WHAT YOU'LL LEARN FROM THIS EPISODE: Getting to know our panelists, Brad Marks, Eric Keosky-Smith, and Mark Lebouille as they share their experiences in getting found by customers building relationships, their go-to strategies for driving awareness, and their unique marketing tactics to bring an increasing sales How did Brad Marks use VR to get more people in the door at pole position Raceway? Learn about his key defining moment, his fear in getting a race into pole position, and the strategies that led him to the success with VR Why Mark measures the incremental success of the additional activities and the activities on their own importance in generating segmented marketing to personalized marketing How did Eric maintain price integrity when selling through these third parties, and drive direct sales at the same time? How did Brad use OTAs (Online Travel Industry) to drive traffic at pole position Raceway What is Eric's view of pre-sales as part of marketing strategy? Learn about the percentage sales of online selling for those new clients. What does that arc look like? What percentage gets attributed to pre-sales once they are in that game? How did they help them manage their sales during this pandemic? How do online sales end up in the systems? Eric Schwartzman Website: https://www.ericschwartzman.com/ LinkedIn: https://www.linkedin.com/in/schwartzman/ Mark Lebouille Linkedin: https://www.linkedin.com/in/marklebouille/?originalSubdomain=be Eric Keosky- Smith Linkedin:https://www.linkedin.com/in/erickeoskysmith/ Brad Mark Linkedin: https://www.linkedin.com/in/brad-mark-a57b2010/ Receive insights directly in your inbox - Bob Cooney's Blog: www.bobcooney.com/blog Learn More about Location-based VR: www.bobcooney.com Listen to PART 2 here: https://anchor.fm/dashboard/episode/e18ner5

How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms.

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement expert. Shonali recently completed the Harvard Business Analytics Program. In this episode of the Earned Media Podcast, she talks about why she decided to enroll, what exactly she learned, just how difficult the program was,… The post Harvard Business Analytics Program Graduate and Ambassador Shonali Burke appeared first on Eric Schwartzman.

Craig Carroll, leader of The Conference Board's Communications Institute, sits down for an engaging talk with Eric Schwartzman about his new book, 'The Digital Pivot: Secrets of Online Marketing'. Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, and dozens of small and midsize companies, Eric gives us key insights on how companies can effectively participate in the ever-growing digital economy. Eric shares practical advice and easy to follow strategies while covering a wide range of digital marketing topics such as SEO, social media, digital literacy as it relates to today's top business decision-makers.

Moderated by Shaun Saunders, Founder, Graffiti Creative Group, PRSA-SV Board MemberEric Schwartzman is a digital marketing consultant and author of The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer. His new book explains what successful digital marketers do differently. Join us as he explores the accelerated shift from analog to digital business and explains:How PR fits into the digital business landscapeHow to pivot to digital marketing in four easy steps so you can earn more and work lessEssential digital comms skills clients need most and how PR can help companies compete online

Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly.  In this exclusive interview we talk about Business Insider’s meteoric rise to name brand status, media opportunities for coverage and the post-pandemic small business retail rebound. Discussion Topics: How New York Magazine determines… The post Exclusive Interview with Business Insider Deputy Editor Jake Swearingen appeared first on Eric Schwartzman.

In this episode, Elias has an interview with author Eric Scharzman. He wrote a very insightful and easy digestible book on digital marketing: The Digital Pivot - Secrets of Online Marketing. During the interview, we discuss his book and he explains how marketers can connect awareness to actual revenue by using the framework he uses in his book. LinkedIn Eric Schwartzman: https://www.linkedin.com/in/schwartzman/  Find the book on Amazon: https://www.amazon.com/Digital-Pivot-Secrets-Online-Marketing-ebook/dp/B08XN4G1Z7/  During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman What's the secret to driving demand, and generating leads and revenue online? What's a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot? In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently. This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less. We are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits. Through real-world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you'll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future. Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing. This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including: Determining what customers want online Choosing and setting up the right software Basics of search engine optimization Driving demand with owned media Growing your social media following Generating leads with content marketing Creating email campaigns that convert Convert traffic into leads and revenue Improving your conversion rates continuously The Digital Pivot provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees. If you're ready to scale up and grow up, it's time to find out everything you need to know to migrate your business and career online. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/digital-pivot-eric-schwartzman

Shockingly, a good portion of both marketers and businesses are not hip to the digital world. These laggards are in danger of falling behind, then falling off the ability to succeed in today's marketplace. Eric Schwartzman wants to put an end to that and help those not yet in transition, or those who are finding the transition difficult. His new book The Digital Pivot is a blueprint for any business, owner, marketer or entrepreneur to not just understand all the facets of digital marketing, but excel in implementing them. He joined Digging Deeper to talk about the book, why some have fallen behind, and what they need to do to catch up. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you've read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer's profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they're a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Terpin, an American investor, entrepreneur and public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain technology startups and the first angel network for bitcoin and digital currency startups with 500 international investors. In 2014, Michael founded Transform Group, a bitcoin and blockchain marketing firm headquartered in San Juan, Puerto Rico.… The post Bitcoin, Blockchain, and Cryptocurrency with Michael Terpin appeared first on Eric Schwartzman.

Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing Club on Clubhouse, a top 10 club globally and the biggest industry club on the platform with 270,000 members. Every Monday at 12pm PT Marketing Club hosts roundtable discussions on the latest marketing trends, case… The post Influencer Marketing with Mike Prasad appeared first on Eric Schwartzman.

The pandemic has forced a digital pivot on all businesses. Traditional ways of doing marketing have been prohibited and there is no other way for your business to survive except to embrace digital. For legacy businesses, how do you implement this pivot? Do you even realize the importance of transitioning to digital? In this episode, Eric Schwartzman shares why it is important and how you can implement this transition from traditional to digital marketing.

What’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?In his book, Eric Schwartzman, bestselling author explains what successful digital marketers do differently. This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less.We are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits. Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you’ll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.  

What’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?In his book, Eric Schwartzman, bestselling author explains what successful digital marketers do differently. This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less.We are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits. Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you’ll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.  

Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound marketing and revenue operations (RevOps): a survey of 200-plus revenue leaders that includes a RevOps framework for how best to adapt to these trends. Rev Ops — or the alignment of technology and processes to… The post Tech Stacks for RevOps with Jen Spencer appeared first on Eric Schwartzman.

New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World, a nonfiction narrative about the tiny clan of artificial intelligence (AI) visionaries who are rapidly changing our world. Cade is a technology correspondent covering artificial intelligence, driverless cars, robotics, virtual… The post Risks and Rewards of Artificial Intelligence with Cade Metz appeared first on Eric Schwartzman.

Eric Schwartzman, an early contributor to the "For Immediate Release" podcast, has written a new book, "The Digital Pivot," and discussed it with Shel and Neville. In the book, Eric explains what successful digital marketers do differently.Continue Reading → The post FIR Interview: Eric Schwartzman on His New Book, “The Digital Pivot” appeared first on FIR Podcast Network.

Eric Schwartzman, an early contributor to the "For Immediate Release" podcast, has written a new book, "The Digital Pivot," and discussed it with Shel and Neville. In the book, Eric explains what successful digital marketers do differently.Continue Reading → The post FIR Interview: Eric Schwartzman on His New Book, “The Digital Pivot” appeared first on FIR Podcast Network.

Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the world. He has written for Daily Mail, HuffPost, New York Daily News, Vox, and many others. These days, though, he runs Tangle, an independent, ad-free, nonpartisan political newsletter distributed on Substack, a newsletter distribution platform… The post Building a Profitable Substack Newsletter with Isaac Saul appeared first on Eric Schwartzman.

In this episode, I talk with Speaker, Author, and Consultant Eric Schwartzman on his new book, The Digital Pivot - Secrets of Online Marketing. If you’re someone who wants to learn how to move your business online, Eric shares some invaluable tips that you won’t want to miss: from growing his own company and getting big-name customers, to outsourcing a business, and the 4 steps to online business success. For more information on Eric and to grab a copy of his book, you can visit www.ericschwartzman.com or www.digitalpivotbook.com.  If you are looking to move your business online, struggling to get the ball rolling, or you’re ready for some next-steps you can use right away, listen to the success story about a man whose business has taken him from Hollywood to Microsoft to backstage at the Grammys. Eric Schwartzman, Speaker, Author, Consultant, and Digital Marketing Extraordinaire shares all about his new book, The Digital Pivot - Secrets of Online Marketing, and gives us a peek into his successful career. From his film school beginnings, Eric shares his experience of discovering his calling as a Marketer, how he was able to grow multiple businesses and how he became an authority in the marketing world. Eric walks us through how he wrote his first book, and why writing and publishing the second one was much different the next time around. Helping small businesses find success online is what Eric is all about. He generously shares some of the secrets he used to help many online businesses, as well as his own, such as using sequencing to accelerate your business and when and why you should outsource the work you do. You can hear all that and more in the episode, but you’ll get every secret from his book: The Digital Pivot - Secrets of Online Marketing is the perfect book for the general business owner who’s ready or currently working on moving their business online. This book offers a “full overview” with clear explanations and hands-on strategies you can use immediately. You can hear a few of those strategies right here! Check the timestamps below.  Eric is truly an inspiration, and it was an honor speaking with him. In just 32 minutes together I learned more than I thought possible about finding success online.  To learn more, visit his website at www.ericschwartzman.com and grab his book at www.digitalpivotbook.com. Timestamps: 1:29 Eric’s Journey to Authorship 4:25 Frustrations from the First Book

In this episode. of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO strategies of major brands, working with SEO specialists, why big changes at Google could make or break your search engine visibility, and more. Nick is the co-founder and CEO of TorquePartnership, a company that provides… The post Enterprise SEO with Nick Wilsdon appeared first on Eric Schwartzman.

Harry McCracken is an award-winning journalist and Technology Editor of Fast Company, a news media outlet dedicated to inspiring readers to think beyond traditional boundaries and create the future of business. In this podcast interview, Harry talks about regulating tech without ruining it, restoring trust in journalism, YouTube’s product strategy, and how to get featured… The post Covering Innovation with Fast Company Tech Editor Harry McCracken appeared first on Eric Schwartzman.

In this Marketing Over Coffee: In this episode learn about taking small and medium enterprises digital! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Previous Interview on Social Media and News Media Monitoring Platforms    His new book The Digital Pivot – Secrets of Online Marketing Foreward by David Pogue […] The post Eric Schwartzman on The Digital Pivot appeared first on Marketing Over Coffee Marketing Podcast.

In this episode of Startup Hustle, Matt DeCoursey and Eric Schwartzman, Mentor and Facilitator of Schwartzman & Associates, discuss Digital Marketing. Find Startup Hustle Everywhere: https://linktr.ee/startuphustle This episode is sponsored by OurCrowd: https://www.ourcrowd.com/startuphustle Learn more about Schwartzman & Associates: https://www.ericschwartzman.com/     Access Eric's digital transformation framework whitepaper: https://www.ericschwartzman.com/pivot-guide/ Learn more about Full Scale: https://fullscale.io/ See omnystudio.com/listener for privacy information.

Eric Schwartzman talks with Jason Barnard about press visibility What a blast this one was. The rather delightful Eric Schwartzman has 20 years of experience as a Digital Marketing Consultant and Digital Transformation Advisor, so you can imagine the amazing nuggets of wisdom he shared with us. He explains the best ways to break a story and explains how he leverages enormous visibility for relatively unknown companies through earned media. In the second half, Eric explains his strategy to get featured on top topically-focussed industry websites… and how you can push your own sites above media outlets in Google with solid SEO. What you'll learn from Eric Schwartzman 00:00 Eric Schwartzman and Jason Barnard00:10 Eric's Brand SERP01:27 Eric's Knowledge Panel02:00 How did Eric become a digital marketing coach03:47 The evolution of PR over the years08:07 The power of earned media09:37 How Eric got a small company noticed on the Consumer Electronics Show in Las Vegas, through earned media13:48 How to break a story in the current climate, where public gatherings are limited18:25 A plan of action to get featured on the top sites of an industry22:59 How Eric would pitch Jason “The Brand SERP Guy” to get featured on a top website28:27 The distinction between the op-ed and the news coverage aspect on a media outlet30:18 Eric's strategy to feature a veterinarian on a top industry website35:08 Are journalists happy to work with SEOs?37:12 How to make your story discoverable with simple SEO Subscribe to the podcast Subscribe here >> This episode was recorded live on video January 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Eric Schwartzman talks with Jason Barnard about press visibility What a blast this one was. The rather delightful Eric Schwartzman has 20 years of experience as a Digital Marketing Consultant and Digital Transformation Advisor, so you can imagine the amazing nuggets of wisdom he shared with us. He explains the best ways to break a story and explains how he leverages enormous visibility for relatively unknown companies through earned media. In the second half, Eric explains his strategy to get featured on top topically-focussed industry websites… and how you can push your own sites above media outlets in Google with solid SEO. What you'll learn from Eric Schwartzman 00:00 Eric Schwartzman and Jason Barnard00:10 Eric's Brand SERP01:27 Eric's Knowledge Panel02:00 How did Eric become a digital marketing coach03:47 The evolution of PR over the years08:07 The power of earned media09:37 How Eric got a small company noticed on the Consumer Electronics Show in Las Vegas, through earned media13:48 How to break a story in the current climate, where public gatherings are limited18:25 A plan of action to get featured on the top sites of an industry22:59 How Eric would pitch Jason “The Brand SERP Guy” to get featured on a top website28:27 The distinction between the op-ed and the news coverage aspect on a media outlet30:18 Eric's strategy to feature a veterinarian on a top industry website35:08 Are journalists happy to work with SEOs?37:12 How to make your story discoverable with simple SEO Subscribe to the podcast Subscribe here >> This episode was recorded live on video January 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Welcome to episode #404 of Six Pixels Of Separation - The Twist Image Podcast. I first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. I was always impressed with how he managed to score some major industry leaders for his still-running podcast, On The Record...Online. Since then, Schwartzman has built an impressive resume of communications consulting to business, global nonprofits, the US Military, US Federal government agencies and foreign governments. He's also the best-selling coauthor of Social Marketing To The Business Customer, the first book devoted exclusively to B2B social media communications. But that's not all. He's also an entrepreneur. He sold his first startup, iPressroom, to private investors in 2010 and just recently launched, Comply Socially, which helps employers manage risk and scale engagement on social media with online training. Businesses and individuals are being put to task for things that they post online, now Schwartzman is helping public companies (mostly) both unlock the productivity gains of social media communications, while protecting individuals from misrepresenting brands or violating the law. It's a pretty fascinating business for a time that finds every individual as media channel unto themselves. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #404 - Host: Mitch Joel. Running time: 46:33. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Eric Schwartzman. Comply Socially. On The Record... Online. Social Marketing To The Business Customer. Follow Eric on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #404 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast comply socially content marketing david usher digital marketing eric schwartzman facebook for immediate release podcast ipressroom itunes marketing blogger marketing podcast on the record online podcast podcasting social marketing to the business customer social media twitter video podcast

Welcome to episode #390 of Six Pixels Of Separation - The Twist Image Podcast. I have been friends (and following) Paul Gillin for years. Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers, was part of the recommended reading list. Gillin stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. The New Influencers came out in 2007 and Gillin has been prolific since that one was published. He wrote Secrets Of Social Media Marketing in 2008, The Joy of Geocaching with his wife in 2010,  Social Marketing To The Business Customer with Eric Schwartzman in 2011, and most recently, Attack Of The Customers. I'm thrilled that the veteran technology journalist agreed to talk about all things digital with me. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #390 - Host: Mitch Joel. Running time: 37:06. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Paul Gillin. Attack Of The Customers. Social Marketing To The Business Customer. The New Influencers. Secrets Of Social Media Marketing. The Joy Of Geocaching. Follow Paul on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #390 - Host: Mitch Joel. Tags: advertising podcast attack of the customers b2b marketing b2b social media marketing blog blogging brand business book business podcast content marketing david usher digital marketing eric schwartzman facebook itunes marketing blogger marketing podcast marketing professional paul gillen paul gillin podcast podcasting secrets of social media marketing social marketing to the business customer social media social media seminar the joy of geocaching the new influencers twitter video podcast

Welcome to episode #237 of Six Pixels Of Separation - The Twist Image Podcast. Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" I feel so strongly that it can, that I considered writing my second book on that, exact, topic, but Paul Gillin and Eric Schwartzman beat me to the punch. This week mark's the launch of their book, Social Marketing To The Business Customer - Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. Both Gillin and Schwartzman are Digital Marketing professionals and veterans (you can see their credentials in the show notes below), so this audio Podcast was a real treat to conduct. If you ever wondered about how B2B can best be used with Social Media for Marketing success, your questions will now be answered. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #237 - Host: Mitch Joel. Running time: 45:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Paul Gillin and Eric Schwartzman on Social Media B2B Marketing. Social Marketing To The Business Customer. The New Influencers. Secrets of Social Media Marketing. Joy of Geocaching. Spinfluencer. On The Record. Online iPressRoom. You can follow Paul on Twitter. You can follow Eric on Twitter. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #237 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing eric shwartzman facebook facebook group hugh mcguire in over your head ipressroom itunes joy of geocaching julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks new marketing labs on the record online online social network paul gillin podcast podcasting secrets of social media marketing six pixels of separation social marketing to the business customer social media 101 social media marketing spinfluencer strategy the new influencers trust agents twist image twitter