Press This WordPress Community Podcast

Everyone's favorite example of a plugin you "don't need" is a plugin that only adds social share buttons to your navigation, but what social strategies DO you need, and how can social media and WordPress work together to drive business outcomes?In this episode of PressThis, we interview Mark Zahra of Spotlight Instagram Feeds about his thoughts on how social media and WordPress content can work together to drive growth, how Instagram specifically represents a unique opportunity and ideas you can use to use WordPress as an engine for social media and social media as an engine of WordPress.Don't miss out on this mind-bending journey of unintuitive ways to drive value with WordPress and social media. Listen to this episode of PressThis now!

As you may have heard, Google will be using a scoring system for website quality called "Core Web Vitals" as a ranking factor for organic search results. You may be wondering though, how do I get a better score and what actually matters when it comes to optimizing my website and performance.In this episode of PressThis, we interview Adam Humphreys of Making 8 about his thoughts on the role of Core Web Vitals in SEO, how to interpret your CWV scores, and why your website's true performance is the best measure of your success.If you're scratching your head around Core Web Vitals optimization and WordPress, don't miss this episode of PressThis. Listen now!Want a sneak peek? Check out some of Adam's favorite speed optimization approaches...WordPress Optimization Plugins:- WP Rocket is amazing at compressing down sites- Imagify made by the WP Rocket team converts those heavy images into Webp or alternatively Shortpixel- Asset Cleanup Pro (comprehensive WordPress tool that removes unused code from pages that are also recommended by WP RocketWordPress Host with a CDN:Focus on fully managed WordPress with excellent service that updates plugins and is pushing cutting-edge technology. WP Engine over the years has really stood up to that.A light theme and generally speaking a flattened site without sliders. UX shows sliders are a no-go and not recommended.Measure!Google Site Kit plugin with GA4 Google Analytics 4 tied in and Google Search Console integrated into Google Analytics. CallRail to measure the number of calls.Important to remember the top 100 sites often don't show changes indexed for up to 90 days so don't expect immediate results in search rankings once all Google updates are rolled out. The benefits immediately show for clients and those with 2.5 second load time or less on mobile will be rewarded the most in tie-breaker situations.

Do you struggle with finding reliable and approachable methods for testing your WordPress sites for accessibility (e.g. WCAG 2.1 AA, Section 508, etc.)?In this episode of PressThis we interview Amber Hinds of the WordPress plugin Accessibility Checker by Equalize Digital about her thoughts on why building accessible WordPress sites are important, how to test your sites for accessibility, and what to do about the results you find with your tests.Making accessible sites isn't just a cool thing to do for differently-abled people, but it's also a way to GROW by making your site more attractive to a bigger audience.If you've been fumbling with how to test and optimize your sites for accessibility, don't miss this episode of PressThis. Listen now!

Do you have a WordPress plugin you're trying to promote or are you considering building a plugin? Creating a WordPress product can be a great way to start a business, grow an existing business, or as an extra revenue source for agencies and freelancers. But how do you successfully market a plugin in the WordPress ecosystem?In this episode of PressThis, we interview Bridget Willard author of the book "How to Market Your Plugin" and owner of howomarketyourplugin.com about her thoughts around the most effective strategies for marketing WordPress plugins. Bridget discusses the different models for monetizing plugins, how to get downloads & active installs, and how you can generally grow the community of website owners leveraging your technology within their site.Don't miss this opportunity for a deep dive into the strategies for expanding your WordPress plugin business. Listen to this episode of PressThis now!

Are you looking for unique ways to create value for your site's visitors while driving success in your business? Leveraging artificial intelligence is one way to achieve this, but what makes sense in terms of AI on WordPress sites, and what solutions are available that don't require you to become a data scientist?In this episode of PressThis, we interview David Lockie of Angry Creative about the use of AI in the WordPress context. David shares his thoughts around the principles of AI, how AI can be used in the web context, and what tools are available that help site creators integrate machine learning capabilities into their revenue funnels.If you're looking for creative ways to grow or a new offering to provide to your agency clients, don't miss this episode of PressThis. Listen now!

Content can play a powerful role in your SEO and social strategies, but a funny thing can happen when you create really compelling content. You might just create a community of folks who love what you have to say!... Oops. Now what?!In this episode of PressThis, Bob Dunn of Do The Woo shares his journey taking his vast array of current & ongoing content around WooCommerce to create an engaged and growing digital community for WooCommerce developers. Also known as BobWP, Bob is a fixture in the Woo community and has a very informed perspective on both content and community strategies.If you're ready to learn how to turn your valuable content into an even more valuable and engaged community, don't miss this episode of PressThis. Listen now!

If you're working to integrate a Customer Relationship Management (CRM) platform like Salesforce, Active Campaign, or Keep with WordPress, it's important to know that driving massive success in your funnels is so much more than simply embedding contact forms or simple CRM functionality within your WordPress sites. In order to really turn your CMS+CRM combo into a material revenue-driving engine, you need to think about how these tools can work together as one.In this episode of PressThis, we interview Anthony Cassara of True Productions about his thoughts on how common CMS+CRM strategies often miss the mark, strategies you can use to optimize your CMS+CRM combo to operate as one funnel, and his favorite approaches with WordPress to build massively successful sales funnels.If your go-to trick for integrating WordPress and CRMs is to embed a contact form, it's time to up your game and your site's ability to generate revenue. Listen to this episode of PressThis now!

"Are you turning away projects or otherwise missing revenue opportunities in your agency business because you find scaling-up incredibly challenging? Don't worry. You're not alone! According to WordStream's recent State of the Agency report managing time, hiring/training new employees, and being profitable are the three main pain points for agencies looking to scale their operations.In this episode of PressThis, we interview Vince Graziano of Beyond Private Label about the common challenges agencies face when scaling their organization and their revenue. Vince shares his thoughts around expanding the size of projects you take on, exponentially accelerating growth with maintenance plans, hiring in a hurry, and using outsource providers to expand your team, and much more!Now is the time to expand your boutique shop into a massive revenue generating agency powerhouse, don't miss this episode of PressThis. Listen now!"

In our April Word Around the Campfire segment host David Vogelpohl and special guests, Anthony Burchell (WP Engine) and Doc Popular (Torque) discuss news around the WordPress ecosystem including updates to WordPress Core, Core Web Vitals and WordPress, and MUCH more.If you don't have time to keep up with everything that's happening in WordPress, don't miss this episode of PressThis. Listen now!

Building and launching new websites for yourself or your clients is an exhilarating experience of discovery and creativity, but once you're made your labor of love how will people find it?!?!In this episode of PressThis, we interview multi-decade seasoned digital marketer Adam Riemer of Adam Riemer Marketing about ideas for generating traffic that converts and drives material growth for new websites. Adam shares his thoughts on multi-channel traffic generation, where to focus your energy first, and what strategies to address long term.If you're looking for creative new ways to drive traffic from zero, don't miss this episode of PressThis. Listen now!

Do you run a WordPress freelance or agency business? Are you looking for ways to finish projects faster and unlock the hidden profits in your business?In this episode of PressThis, we interview Vito Peleg of the immensely popular Atarim platform about his views on why workflow optimization is important, how faster workflows can unlock hidden profit centers in your business and the methods you can use to achieve the same. Vito shares his formulas for success in optimizing workflows from years of hands-on experience and his experience helping agencies and freelancers through Atarim.Take some time from your busy schedule and learn how to deliver value faster for clients and unlock more profit in your freelance or agency business. Listen to this episode of PressThis now!

"Decoupled architecture is all the rage and WordPress is playing a critical and growing role in headless developer communities around the world, but you may be wondering what headless WordPress is, the benefits it provides, and how you can go about exploring headless WordPress for your websites.In this episode of PressThis, we interview the infamous Jason Bahl of WP Engine and creator of the immensely popular headless WordPress solution WPGraphQL about his thoughts on why WordPress is playing such a big role in headless, what it takes to start using headless WordPress for your site, and some of his favorite tools and approaches to building out headless WordPress sites.Jason has a VERY informed opinion on all things WordPress headless, so if you're building with headless and want to build better or you'd just like to know what this headless WordPress thing is all about, don't miss this episode of PressThis. Listen now!"

In the WordPress community, there are generally 3 camps of folks when it comes to plugins and themes. These groups include folks who prefer 100% custom plugins & themes, folks who only use off-the-shelf plugins & themes, and those who do a bit of both. But people often wonder which approach is the best approach for their business or agency and why?In this episode of PressThis, we interview Torre Capistran of Hooked on Code about why she chose to primarily use off-the-shelf tools in her WordPress agency and how she's found that approach to be beneficial for her business and her clients. Torre explains her thoughts on the initial and ongoing cost & longevity issues with custom-built themes, how flexible page builders are critical to their client satisfaction, and why most businesses' digital needs are perfectly met and more quickly with existing tools already in WordPress ecosystem.If you've been struggling to make the right call on custom vs. off-the-shelf plugins and themes for your site or the sites you build for others, don't miss this chance to hear Torre's approach for delivering value faster to her clients, more profit for her agency, and a better overall experience for everyone. Listen to this episode of PressThis now!

Major ad/cookie blocking updates to popular browsers and the proliferation of ad-blocking browser extensions have left many in the publishing world scrambling for ways to earn income and keep their ad-based content sites alive. Publishers using WordPress or any other CMS are facing an existential crisis with these changes and must deploy a whole host of new strategies to ensure their survival.In this episode of PressThis, we interview Bill Erickson of CultivateWP about his experience helping very large publishers using WordPress develop ad inventory and tracking strategies that account for the increasingly hostile environment around digital advertising. Bill shares his thoughts on the core value of digital ads, how low/no tracking technologies like AMP perform with digital advertising, the role of 1st/3rd party cookies in ad strategies, how ad networks are responding to the changing landscape, and what publishers can do to capture the information they need to be successful in a visitor-friendly way.If you run a publishing site or are building publishing sites for others and are worried about the future of your business, don't miss this episode of PressThis. Listen now!

If you're building community sites with WordPress solutions like LearnDash or Peepso and wondering how the heck you're going to attract members who stay engaged and helping to drive value for the sites you build, don't miss this episode of Press This.In this episode, we interview Moni Jefferson of The Association of Military Spouse Entrepreneurs about her journey using WordPress to build her community, attracting new members to a niche community site, and providing members compelling experiences that make them eager to participate! Moni shares her thoughts on her favorite WordPress tools for building a community and how she markets her very niche audience of military spouse entrepreneurs.If you're looking for ways to drive success in the niche community sites you build or run, don't miss this episode of PressThis. Listen now!

One of WordPress's key strengths is in its ability to power agile and flexible content strategies, but as you build out your content strategies designed to feed sales teams, how can you craft an effective content strategy that drives the best results for marketing and sales efforts alike?In this episode of PressThis, we interview Danny Layzell of AZoNetwork about his thoughts on getting customer insights from sales to help drive your content strategy, leveraging data in your content strategy, activating sales teams to help use & share your content, and how all of that connects to your UI/UX within your WordPress sites.Stop producing random content and praying the SEO fairy drops leads at your doorstep. Learn how to turn your WordPress content strategy into a revenue engine for your marketing AND sales efforts. Listen to this episode of PressThis now!

"Are you thinking of introducing continuous deployment into your development team's workflows, or are you having headaches with your existing continuous deployment workflows across your team?In this episode of PressThis, we interview Rob Humar of Dexerto about how they mastered continuous deployment workflows within their team to have a HUGE impact on their business as a whole. Rob shares his thoughts about agile methodologies, workflow developer tools, and how you can go about deploying and optimizing your workflows to help your entire development team do their best work.If you're looking to up the continuous deployment game of our development team or just improve on your existing continuous deployment workflows, listen to this episode of PressThis now!"

WordPress is used for a dizzying array of use cases thanks to its open nature and versatility, but within this, the ocean of possibilities are stand-out examples of how WordPress is used to create something really positive in the world.In this episode of PressThis we interview Jason Cooksey & Miles Sebesta of BitWise Industries about their recent project to bring OnwardCA online as part of the overarching OnwardUW initiative to put the millions of American workers displaced by COVID-19 back to work as quickly as possible. Jason and Miles discuss how they became involved in the project and how they met super tight timelines with a multi-level multi-site architecture approach. Additionally, Jason & Miles discuss how they then pivoted this approach into a Dynamic Matching Platform they can use with any organization.If you're interested in unique approaches to solving digital challenges with WordPress, or you just want to hear a fun story about how WordPress is being used to help those in need, don't miss this episode of PressThis. Listen now!

Are you running a large WooCommerce store or helping agency clients who are? Would you like to use the SAME personalization AI technology in use on Amazon.com to optimize your WooCommerce sales?In this episode of PressThis, we interview James Jory of AWS and Anthony Burchell of WP Engine about an exciting new set of personalization features to be released in the AWS for WordPress plugin. James and Anthony share details about how the plugin uses Amazon Personalize to deliver a personalization API that developers can use to train Amazon Personalize and deliver personalized product recommendations to shoppers using the same personalization technology Amazon.com uses!If you're looking for ideas on how to use personalization in your WooCommerce stores, listen to this episode of PressThis now!

Are you setting up an eCommerce store with WooCommerce for yourself or your clients, and wondering "Did I do everything I was supposed to do?!?!"? Overlooking key configurations and settings can lead to lost sales, hacked sites, and more.In this episode of PressThis, we interview Sean Conklin of Coded Commerce about what store owners and agencies building WooCommerce stores should do in most, if not all cases. Sean shares his thoughts around brute-force login protection, /wp-admin account management, plugin strategy, and much, much more!If you're looking to beef up your checklist for the stores you build or if you're thinking of creating a WooCommerce store on your own, don't miss this episode of PressThis. Listen now!

If you're anything like us, you've likely worked waaay too long on a WordPress project without realizing there was some critical dependency you didn't catch and now you have to rebuild the entire site. Yikes! Of course, this often happens with hosting environments and so you might be asking, does it help to talk to my host before a large build?In this episode of PressThis, we interview Aaron Onken of WP Engine who has helped hundreds of large sites plan their technical strategy around their move to WP Engine AND site owners who have small sites who have to grow in a hurry. Aaron shares his thoughts and incredible wealth of experience around what to look out for in your hosting environments during a build and strategies for collaborating with your host especially on larger websites.If you're tired of having to undo things because you missed an environment requirement or just want insights into the build techniques that cause problems at scale, listen to this episode of PressThis now!

Do you run a freelancer or agency business? If so, do you often feel more like your business is running you?In this episode of PressThis, we interview Robert Nickell of Rocket Station about Virtual Assistant strategies WordPress agencies and freelancers can use to save time and scale their business. Robert's company Rocket Station specializes in Virtual Assistant services often used by freelancers and agencies. Robert shares his wealth of experience supporting businesses with their virtual assistant strategies so you can dial in on what might be right for you.If you're underwater trying to keep up with running your freelance or agency business afloat, don't miss this episode of PressThis. Listen now!

Building accessibility features into your WordPress site isn't just a strategy for making your site more usable to more people or a moral thing to do, but it may actually be the law depending on where your audience lives!If you've decided to implement accessibility on your WordPress site for growth, legal, or moral reasons, you might be thinking "Isn't there a plugin for that?". Choosing plugins to help improve your accessibility is a tricky business and could actually result in making your accessibility WORSE.In this episode of PressThis, we interview Nick Croft of ReaktivStudios. Nick is a widely-known expert at WordPress accessibility. Nick holds Web Accessibility Specialist (WAS), Certified Professional in Accessibility Core Competencies (CPACC), Certified Professional in Web Accessibility (CPWA), and 508 Trusted Tester certifications and has been working in WP accessibility for 4 years. Nick shares his thoughts on how you should approach your plugin strategy as it relates to accessibility and how to avoid pitfalls that might actually make your site less accessible.If you'd truly like the benefits of having an accessible website and not just throw random plugins on your site to achieve that goal, listen to this episode of PressThis now!

If you find yourself creating more video content than ever, don't forget about adding captions!Captioning your content can be a great way to capture viewers who aren't using audio at the time they are viewing your video or of course making your video content accessible to the deaf and hard of hearing. The bottom line is that captioning makes your videos more valuable and well... captivating.In this episode of PressThis, we interview Meryl K. Evans of Meryl.net Digital Marketing, one of the world's leading experts on video captions. Meryl’s first encounter with captions came in 1983 when she received a closed-caption decoder. Because she depends on captions to follow the video, she has seen the best and worst of captions. Fast forward decades later, Meryl’s digital marketing career has come in handy in educating people about captioning video calls, the benefits of captioning videos, and captioning videos well.Meryl shares her pro tips on making captivating captions in this episode of PressThis. If you're looking for an edge up in your video strategy on WordPress sites or beyond, don't miss this episode. Listen to or read the transcription of PressThis now!

"As a WordPress freelancer or agency you likely often acquire new customers with existing sites that have a whole host of existing problems. If you're running your own site, you may be wondering what agencies often have to fix when taking over a self-managed website.In this episode of PressThis, we interview Tony Wright of Wright IMC about the checklist his agency uses when taking on a new SMB client with an existing website. Tony shares his thoughts on checking for performance pitfalls, hosting configurations, and other common issues that can be draining growth from new customers as they walk in the door.If you're an agency or freelancer looking for quick wins for your clients or a DIY person who just wants to know what they should be doing, don't miss out on Tony's checklist for every single new customer Wright IMC serves based on Tony's over 21 years experience. Listen to this episode of PressThis now!"

The global lockdown has forced many of us to brush up on our virtual event skills in a hurry. If you're like most people, you're piecing together these skills as you go, but you may be wondering "What does it look like to have a thoughtful and effective virtual event strategy?".In this episode of PressThis, we interview long-time mega WordPress virtual event organizer Jan Koch of Virtual Summit Mastery. Jan has been organizing virtual events since 2015 bringing together over 10K attendees from 110+ countries. Jan shares his wealth of experience and methods for hosting awesome AND effective virtual events.If your virtual event strategy has been cobbled together over the last few months and is in desperate need of a tune-up, don't miss out on learning from Jan's incredible wealth of experience. Listen to this episode of PressThis now!

"Open Source software is the dominant form of web technology on earth, but the worlds of open and closed source systems continue to exist together. We often think of these worlds as fundamentally at odds, but there are lessons to be learned from each approach.In this episode of PressThis, we interview Jaki Levy of 10up about his experience using open-source strategies in a closed source context. Jaki spent over 10 years working in WordPress and now spends a lot of his time in closed source systems.Listen to PressThis now to hear Jaki's take on what closed source systems can learn from open source and the other way around. Jaki has a very unique perspective and one you don't want to miss. Listen to this episode of PressThis now!"

If you've ever thought of starting a plugin business or if you have one right now, you might be wondering how you can grow a plugin business into a sustainable AND successful venture.In this episode of PressThis, we interview Adrian Tobey of the popular CRM & Marketing Automation plugin Groundhog. Adrian talks about his strategies for pricing, retention, lead generation, and controlling costs within the context of a plugin business.If you're thinking of starting a plugin business or grow your existing plugin business, don't miss this episode of PressThis now

"As the WordPress block editor "Gutenberg" picks up steam in terms of adoption and capabilities, WordPress tools & frameworks are evolving to take advantage of these new abilities to deliver even more value to their users.In this episode, we interview WordPress community icon Scott Kingsley Clark of Pods Framework about his thoughts on the evolution of the block editor within WordPress and how he and the rest of the contributors to Pods are planning to deliver value within the block editor and page builder contexts.If you're wondering how Pods will evolve with the block editor or are just looking for ideas on how your own technology might evolve, don't miss this episode of PressThis. Listen now!"

"Entrepreneurship is woven into the fabric of the WordPress community via hundreds of thousands of freelance, agency, technology, platform, and even investment fund businesses.Running and GROWING a business is super tough though and creates pressures on entrepreneurs that can have a negative affect on their mental health. How can entrepreneurs strike a balance between developing a winning growth strategy and keeping their mental health in check?In this episode of PressThis, we interview serial entrepreneur Cory Miller of PostStatus. Cory has built and sold multiple successful WordPress businesses including iThemes. Cory shares his thoughts on developing growth strategies within businesses that are also aligned with maintaining a healthy lifestyle and mental state.If you're struggling to find ways to grow your business that don't drag down your mental wellness, then listen to this episode of PressThis now!"

In this episode of PressThis, we discuss news from around the WordPress ecosystem. Listen now to hear exciting news in the world of Gutenberg blocks, WordPress company acquisitions, and more. If you're too busy to keep up with WordPress on your own, listen to this episode of PressThis now!

As technology evolves, so must you. Stagnation in web development isn't an option. Those that do will be left behind. Of course, evolving may mean different things for different people, but for many in the WordPress community, this means finally pushing off from their starting blocks (pun intended) and building cool things with the WordPress block editor!In this episode of PressThis, we interview Tina Granzo of City Beautiful Design about her journey adopting and building wicked-cool things with the WordPress block editor. Tina shares her story of discovery, how she chose her first big-block project, and the resources she used along the way to learn and build.Tina and so many others in WordPress are building cool things with the block editor, so if you've been eyeballing Gutenberg wondering when it's stable enough to dive-in, the time may be now for you to continue your evolution by building cool things with the WordPress block editor. For insights on how to listen to this episode of PressThis now!

We've all experienced the age-old question of "Is my host or my code to blame for errors or performance issues for my website?".In this episode of PressThis, we interview Chris Wiegman of WP Engine about how you can figure out if performance issues or errors on your site are the fault of your code, plugins, and themes or related to your host.Chris shares his thoughts on the type of problems sites encounter where the question arises of code vs. host, how to identify the true root cause of site issues, and what you can do to get out of the blame game & make progress on your fixes.I've you're looking for ideas to escape the circle of blame in host vs. code, then listen to this episode of PressThis now!

One of the ways you can create career and revenue growth within your business is by teaching WordPress skills to others within your organization. Not only can this be a great way to build skills within your team, but teaching others WordPress skills also helps grow the WordPress ecosystem as a whole.In this episode of PressThis we interview Courtney Robertson of Code Differently and a critical member of the volunteer team working on optimizing and expanding learn.wordpress.org. Courtney is a master educator through her work with Code Differently teaching people and youth from under-represented groups the skills they need to begin a career in technology and through her extensive work on learn.wordpress.org.If you've been hitting your head against a wall trying to figure out the best ways to teach WordPress to those on your team, listen to this episode of PressThis now!

In our monthly WATCF installment, we discuss important updates regarding WordPress 5.6, WP-CLI, and other news from around the WordPress community. If you don't have time to keep up with all things WordPress listen to our round-up and get the month's most important WordPress news in one go. Listen to this episode of PressThis now!

Agencies and freelancers often try to do what's best for their clients, but sometimes what the client wants isn't best for them. In this episode of PressThis, we interview Katrina Martin of Riot Customs about how she uses NO in her agency business to deliver more value to customers and fewer headaches for herself. Katrina shares her thoughts on why customers ask for things they shouldn't, how to tactfully say NO to a client, and how to get clients on the right path for success. If you're driving yourself crazy being a yes-person in your freelance or agency business, don't miss this episode of PressThis now!

"WordPress' claim-to-fame primarily comes from being a powerful CMS, but how can brands use WordPress to automate their digital funnels and create self-sustaining engines of growth?In this episode of PressThis we interview Pat Ness of SMB Master about the approaches he uses to automate digital funnels with WordPress. Pat is well known for his use of WordPress to build self-sustaining digital funnels for brands with millions of followers in the membership, ecommerce, blog, and affiliate marketing industries.Pat shares his views on what parts of your digital funnels are a good fit to automate with WordPress, the top automation strategies he uses to unlock additional value from existing websites, and his favorite tools & techniques for creating self-sustaining digital funnels.If you haven't embraced WordPress automation in your business or in your agency practice and you are looking for ways to add new engines of growth for you or your clients, don't miss this episode of PressThis. Listen now!"

"The WordPress block editor has brought a world of possibilities to WordPress sites, but with most WordPress developers not knowing how to code React, many development teams are left scratching their heads on how they'll take advantage of the WordPress block editor in their custom builds.In this episode of PressThis, we interview Ryan Kienstra of Genesis Custom Blocks about how developers can start their journey learning React or how they can use tools like Genesis Custom Blocks to build custom blocks WITHOUT knowing React.If you're looking for ways to use the WordPress block editor in ways that express your visual voice, don't miss this episode of PressThis now!"

"In this epsiode of PressThis, we cover news and happenings from around the WordPress community in our monthly installment ""Word Around the Campfire"".This month's news includes an acquisition by Godaddy of a WooCommerce extension company, new product launches around the WordPress block editor (Gutenberg), new updates on the upcoming Twenty Twenty One theme, Gutenberg 9.0, and much more.If you're too busy to keep up with all things WordPress, listen to this episode of PressThis to get all the major news in one go!"

Thanks to global lockdowns the world has shifted to a digital-first posture, and one of the key areas being affected is how businesses sell their products and services. The transformation to digital-first purchasing behaviors is driving change in brick-mortar AND traditionally e-commerce-focused businesses and WordPress is playing a huge role in those transformations.That said, as Black Friday and Cyber Monday approaches, brands and agencies all across the WordPress ecosystem are furiously trying to figure out their Q4 strategy in a digital-first world.In this episode of PressThis, we interview one of the world's leading WordPress-eCommerce-at-scale experts Patrick Garman of Midsize about how he's preparing extremely large WordPress e-commerce brands for a hectic Q4.Patrick shares his thoughts about the strategies brick-and-mortar brands are using while facing reduced access to their stores, how e-commerce brands, in general, are hardening their sites for potentially an even stronger surge of online orders compared to last year, and generally how large WordPress e-commerce stores can prepare for scale.If you're nervously looking at your plans for Black Friday, Cyber Monday, or Q4 in general and need some ideas, don't miss this chance to hear from one of the best minds in WordPress e-commerce at scale. Listen to this episode of PressThis now!

Brands wanting to stand-out (and the agencies that serve them) often seek to have a unique visual voice within their digital experiences. This process often starts with designers using design software like Photoshop to design an experience that development teams will convert into themes and content within WordPress. This is a tried and true workflow for WordPress teams, but how can teams use workflows like these in efficient ways that not only preserve the visual voice of the designer, but preserve agility within development teams?In this episode of PressThis, we interview Gautam Khorana of Seahawk Media about his team's process for Custom PSD to WordPress conversions. Gautam shares how his teams approach projects like these, the technology they use, and how WordPress plays a unique role in scaling design innovation in the projects they complete.If you're looking for new ideas on how to better convert PSDs to WordPress sites, listen to this episode of PressThis now!"

Did you know there is a war raging with the open and closed web? This is a war not only for eyeballs and mind share, but for the very essence of digital experiences themselves. In this war, we've seen platforms like Instagram embrace and explode in popularity with mobile-first experience like ""Stories"", but the open web including WordPress has yet to embrace this exciting new format.In this episode of PressThis, we interview Cathi Bosco of UXATT about her experiences working with Web Stories project at XWP. Cathi shares her thoughts on what Web Stories are, their potential impact to the open web, and how you might think of Web Stories in your strategy.If you've been wondering what Google has been up to with Web Stories and why or if any of this matters, listen to this episode of PressThis now!"