Podcasts about Razor

Jaffe and Razor break down the Bruins' roster on the first Morning Bru episode on the radio. Marco Sturm brings a new culture, how will he impact the team in year one? How will the retooled roster shape out? How will Sturm split the usage rate between Jeremy Swayman and Joonas Korpisalo?

Peter Tosh was a reggae subversive who used his music as a means to fight corruption, oppression, and hypocrisy. Unlike his one-time bandmate Bob Marley, Tosh didn't fight for peace. He fought for truth–and justice. He did this with a guitar shaped like an M-16 automatic rifle. He lobbied for the legalization of marijuana, using the profits of the drug trade to get his message onto the most iconic album of his career. All of this put Peter Tosh in the crosshairs of authority, the government, and those who wished to silence him – some who even wanted to see him dead. To see the full list of contributors, see the show notes at www.disgracelandpod.com. This episode was originally published on March 5, 2024. To listen to Disgraceland ad free and get access to a monthly exclusive episode, weekly bonus content and more, become a Disgraceland All Access member at ⁠disgracelandpod.com/membership⁠. Sign up for our newsletter and get the inside dirt on events, merch and other awesomeness - GET THE NEWSLETTER Follow Jake and DISGRACELAND: Instagram YouTube X (formerly Twitter)  Facebook Fan Group TikTok To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

September 29, 2025 O'Calm's Razor by Dr. Farid Holakouee

Episode Notes What happens when branding chaos meets creative grind? In this episode of Until You Make It, Chris and Mike sit down with designer Chris Rumeau to dig into the messy middle of making things—from sketching hundreds of logos on graph paper to rebranding a local coffee shop, chasing clients through Instagram reels, and figuring out how merch design can carry a career. Along the way, The Bitterheat's debut video gets dissected, flag football strategy gets way too serious, and the crew debates whether “Razor the Mattress Salesman” was actually cool. From logo dumps and stinger experiments to AI visuals, the crew unpacks how creative work actually happens: late nights, weird tangents, and plenty of trial and error. It's a mix of design shop talk, production talk, and accidental comedy—all in one episode. What You'll Discover: How sketching logos by the hundreds can unlock a brand identity Why merch design is a secret bridge for musicians and artists How Instagram reels can actually land real clients The comedy of signatures, stingers, and failed branding experiments The pros and cons of letting AI “help” with creative work Whether you're grinding through freelance projects, chasing music dreams, or just here for the ridiculous side stories, this episode blends practical lessons with plenty of laughs. 00:00 – New Name? The SEO Struggles of Until You Make It 07:00 – The Bitterheat: First Release and Behind-the-Scenes Stories 14:00 – Guest Chris Joins: From Coffee Shops to Graphic Design 20:00 – The Process: Sketchbooks, Logos, and Finding Clients 27:00 – Creative Balance: Music, Merch, and Video Work 35:00 – Signatures, Branding Experiments, and Razor the Mattress Guy 42:00 – Passion vs. Profession: Why We Create (and for Who) 50:00 – Wrapping Up with Lessons Learned and Next Steps Find out more at https://until-you-make-it.pinecast.co

In this episode, Jaffe & Razor deliver your first Bru of the 2025-26 season! They look at which young Bruins' are trying to make the roster, potential line combinations, the defense pairings, transitioning to a new coaching staff as a player, Hampus Lindholm's return, and plenty more! Take a second to visit some of our great sponsors! ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Visit Fazenda at fazendacoffe.com⁠⁠⁠⁠⁠ Visit Sparx Hockey at www.sparxhockey.com Visit Apex Entertainment at www.apexentertainment.com Visit Sunset Lake CBD at www.sunsetlakecbd.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Gavin joins us in The Razor's Edge studio to chat about this years Damnation Festival, which is just a matter of weeks away.He reveals whether the festival will be one or two days after this year, tells us all about this years anniversary event, discusses Damnation becoming the biggest indoor metal festival in the world and more!=====================Follow The Razor's Edge online:Web: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://therazorsedge.rocks⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/therazorsedgerocks⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/_therazorsedge_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therazorsedgerocks⁠⁠⁠

On today's episode of The Agenda, Matt Heath joins ACC Head G Lane to discuss an incident with Brendon McCullum on Matt's "Balls Deep" R&D trip to Fiji (00:00)...WATCH THE FULL EPISODE ON OUR YOUTUBE CHANNEL HERE!Then the fellas discuss the ABs' win over the Wallabies at Eden Park and if there's a "Fozzie Curse" on Razor (10:00)...Also, they react live to Europe winning the Ryder Cup (28:50), Otago holding onto the Shield for the Summer (30:25), and the Panthers' dynasty finally coming to an end (31:55).Finally, they get to your feedback in 'Yours Please' (40:35)...GET YOUR TICKETS TO THE AGENDA & BYC LIVE PODCAST HERE! Did you know that we've launched a new Facebook Group called 'The Caravan' JOIN HERE!Brought to you by Export Ultra! Follow The ACC on Instagram or Facebook or TikTok Subscribe to The Agenda Podcast now on iHeartRadio, YouTube, or wherever you get your podcasts! iHeartRadio Apple Spotify YouTube THANKS MATE! See omnystudio.com/listener for privacy information.

This week, we cover Oracle's OpenAI deal, the RubyGems drama, and Atlassian buying DX. Plus, does anyone still use widgets? Watch the YouTube Live Recording of Episode (https://www.youtube.com/live/ptnxBcE_6FQ?si=lapKMarRCBFbeAET) 539 (https://www.youtube.com/live/ptnxBcE_6FQ?si=lapKMarRCBFbeAET) Runner-up Titles It's a two knob problem The healthy jaundice of success My homework is to go home Are you enjoying the widgets? I get you on the Ponzi Scheme Hanlon's Razor strikes again Blogging: Hardest form of social media Rundown Oracle Exclusive | Oracle, OpenAI Sign Massive $300 Billion Cloud Computing Deal (https://www.wsj.com/business/openai-oracle-sign-300-billion-computing-deal-among-biggest-in-history-ff27c8fe) Oracle and OpenAI are full of crap (https://bsky.app/profile/edzitron.com/post/3lynpe7zmas2k) OpenAI doesn't have the cash to pay Oracle $300 billion — raising it will test the very limits of private markets (https://sherwood.news/markets/openai-doesnt-have-the-cash-to-pay-oracle-usd300-billion-raising-it-will/) Nvidia stock jumps on $100 billion OpenAI investment as Huang touts 'biggest AI infrastructure project in history (https://finance.yahoo.com/news/nvidia-stock-jumps-on-100-billion-openai-investment-as-huang-touts-biggest-ai-infrastructure-project-in-history-171740509.html) Ruby Central Takes Over RubyGems (https://mjtsai.com/blog/2025/09/23/ruby-central-takes-over-rubygems/) Atlassian Atlassian acquires DX, a developer productivity platform, for $1B (https://techcrunch.com/2025/09/18/atlassian-acquires-dx-a-developer-productivity-platform-for-1b/) Atlassian acquires developer productivity startup DX for $1B (https://siliconangle.com/2025/09/18/atlassian-acquires-developer-productivity-startup-dx-1b/) The AI Shift: Static Software vs. Living AI Systems (https://cloudedjudgement.substack.com/p/clouded-judgement-91925-the-ai-shift) RSS co-creator launches new protocol for AI data licensing (https://techcrunch.com/2025/09/10/rss-co-creator-launches-new-protocol-for-ai-data-licensing/) Nvidia to Invest $5 Billion in Intel, Furthering Trump's Turnaround Plan (https://www.wsj.com/tech/ai/nvidia-intel-5-billion-investment-ad940533?mod=hp_lead_pos1) Relevant to your Interests Tesla Wants Out of the Car Business (https://www.theatlantic.com/technology/archive/2025/09/tesla-elon-musk-master-plan-robotaxi/684122/) Google is shutting down Tables, its Airtable rival | TechCrunch (https://techcrunch.com/2025/09/11/google-is-shutting-down-tables-its-airtable-rival/) Oracle's stock pump, Meta's $600B, Bronny Ellison and Warner Bros, European stereotypes (https://platformonomics.com/2025/09/platformonomics-tgif-99-september-12-2025/) Atlassian goes cloud-only, customers face integration issues (https://www.theregister.com/2025/09/09/atlassian_will_go_cloudonly_customers/) Getting a slice of the Kubernete$ management pie (https://newsletter.cote.io/p/getting-a-slice-of-the-kubernete) Cote on Multicloud (https://cote.io/2025/09/14/i-think-this-means-thing.html) ServiceNow Says Windsurf Gave Its Engineers a 10% Productivity Boost (https://bsky.app/profile/thenewstack.io/post/3lyvqw6lc6522) Most Work is Translation (https://open.substack.com/pub/aparnacd/p/most-work-is-translation?r=2d4o&utm_medium=ios) Microsoft warns users that Windows 10 is in its final days (https://go.theregister.com/feed/www.theregister.com/2025/09/16/windows_10_final_countdown/) How to use Tahoe's new Use Model shortcut to summarize articles (https://cote.io/2025/09/16/how-to-use-tahoes-new.html) Credit scores drop at fastest pace since the Great Recession | CNN Business (https://www.cnn.com/2025/09/16/economy/debt-credit-score-student-loans) Workday to buy AI firm Sana for $1.1 billion as HR software deal-making heats up (https://www.reuters.com/business/workday-buy-ai-firm-sana-11-billion-hr-software-deal-making-heats-up-2025-09-16/) Wasm 3.0 Completed - WebAssembly (https://webassembly.org/news/2025-09-17-wasm-3.0/) Exclusive: AI's ability to displace jobs is advancing quickly, Anthropic CEO says (https://www.axios.com/2025/09/17/anthropic-amodei-ai) From the facepalm community on Reddit: Meta's live AI cooking demo fails spectacularly (https://www.reddit.com/r/facepalm/s/VI8YmDY29p) Meta CTO explains the cause of its embarrassing smart glasses demo failures (https://www.engadget.com/wearables/meta-cto-explains-the-cause-of-its-embarrassing-smart-glasses-demo-failures-123011790.html) New H-1B rules sparked weekend chaos (https://www.morningbrew.com/stories/2025/09/22/new-h-1b-rules-sparked-weekend-chaos) The Man Calling Bullshit on the AI Boom (https://www.readtpa.com/p/the-man-calling-bullshit-on-the-ai?utm_campaign=post&utm_medium=web) Trump's H-1B visa fee isn't just about immigration, it's about fealty (https://www.theverge.com/report/782289/trumps-h-1b-visa-fee-isnt-about-immigration-its-about-fealty) Vivaldi takes a stand: keep browsing human | Vivaldi Browser (https://vivaldi.com/blog/keep-exploring/) Zoom Bets on Agentic AI With AI Companion 3.0 Amid Sluggish Growth (https://diginomica.com/zoom-unveils-ai-companion-30-betting-agentic-ai-drive-enterprise-growth) The Secret Service has dismantled a telecom threat near the UN. It could have disabled cell service in NYC (https://www.pbs.org/newshour/nation/the-secret-service-has-dismantled-a-telecom-threat-near-the-un-it-could-have-disabled-cell-service-in-nyc) Enterprise AI Looks Bleak, But Employee AI Looks Bright (https://www.dbreunig.com/2025/09/15/ai-adoption-at-work-play.html) Obot AI Secures $35M Seed to Build Enterprise MCP Gateway - obot (https://obot.ai/obot-ai-secures-35m-seed-to-build-enterprise-mcp-gateway/) Announcing the 2025 DORA Report | Google Cloud Blog (https://cloud.google.com/blog/products/ai-machine-learning/announcing-the-2025-dora-report/) Conferences Civo Navigate London (https://www.civo.com/navigate/london/2025), Coté speaking, September 30th. Texas Linux Fest (https://2025.texaslinuxfest.org), Austin, October 3rd to 4th. CF Day EU (https://events.linuxfoundation.org/cloud-foundry-day-europe/), Coté speaking, Frankfurt, October 7th, 2025. AI for the Rest of Us (https://aifortherestofus.live/london-2025), Coté speaking, October 15th-16th, London. Use code SDT20 for 20% off. Wiz Wizdom Conferences (https://www.wiz.io/wizdom), NYC November 3-5, London November 17-19 SREDay Amsterdam (https://sreday.com/2025-amsterdam-q4/), Coté speaking, November 7th. SDT News & Community Join our Slack community (https://softwaredefinedtalk.slack.com/join/shared_invite/zt-1hn55iv5d-UTfN7mVX1D9D5ExRt3ZJYQ#/shared-invite/email) Email the show: questions@softwaredefinedtalk.com (mailto:questions@softwaredefinedtalk.com) Free stickers: Email your address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) Follow us on social media: Twitter (https://twitter.com/softwaredeftalk), Threads (https://www.threads.net/@softwaredefinedtalk), Mastodon (https://hachyderm.io/@softwaredefinedtalk), LinkedIn (https://www.linkedin.com/company/software-defined-talk/), BlueSky (https://bsky.app/profile/softwaredefinedtalk.com) Watch us on: Twitch (https://www.twitch.tv/sdtpodcast), YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured), Instagram (https://www.instagram.com/softwaredefinedtalk/), TikTok (https://www.tiktok.com/@softwaredefinedtalk) Book offer: Use code SDT for $20 off "Digital WTF" by Coté (https://leanpub.com/digitalwtf/c/sdt) Sponsor the show (https://www.softwaredefinedtalk.com/ads): ads@softwaredefinedtalk.com (mailto:ads@softwaredefinedtalk.com) Recommendations Brandon: Task (https://www.rottentomatoes.com/tv/task) Matt: OpenCore Legacy Patcher (https://dortania.github.io/OpenCore-Legacy-Patcher/) Photo Credits Header (https://unsplash.com/photos/black-ipad-on-white-table-Sw-JgeAosME)

Few people would revel in All Black defeat this evening – New Zealanders that is. Joe Schmidt, Mike Cron, and Tom Donnelly are three Kiwis that would. Two of those three are as good as the best in their trade. Two of those guys should really have their colours tied to All Black masts. Two of those fine men are living proof of the cumbersome nature of the NZR. The last few years has seen the most powerful brought to their knees, the collapse of an empire if you will, not unlike the implosion of the American dream under the iron —albeit tiny— fist of Trump. The clumsy approach of the union, particularly the maladroit power transition in the coach's box, has seen the best talent they've had access to flip the bird and set up shop in Australia. Schmidt, a reluctant international coach and great friend of Ian Foster, would rather reanimate the Wallabies than lend his talent to the Robertson-lead All Blacks. Mike Cron, the scrum coach guru, has shot the gap too, his ‘exit' interview with me on ZB was telling, his frustration over handling of the Foster/Robertson turmoil was palpable. He even swore on-air. Sheesh. With their trophy cabinet ransacked, their CEO exiting stage left and a mercurial AB side, a loss at the last bastion of All Black dominance would further erode the mystique of the jersey – if it hasn't dissipated already. Not freaked out by now, how you like these apples. In the Rugby Championship to date, the All Blacks lead the missed tackle count, lost the most turnovers, have scored the fewest points, the fewest clean breaks, meters made, and defenders beaten. I take no joy from these words, I've been a huge fan of Razor and quite possibly he may well be redeemed as the season unfolds, possibly a world cup in a couple of years, but it's difficult to watch what's unfolding and not feel the cold hand of creeping death choking the positivity out of you. See omnystudio.com/listener for privacy information.

Northern Irish rock legends Ash release new opus 'Ad Astra' on October 3rd, so we caught up with him to chat all about it.He reveals how he first became a drummer, the formation of Ash, what went into the writing of the new album, proc and cons of being a three or four piece, extensive touring of the UK and where the band go from here.=====================Follow The Razor's Edge online:Web: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://therazorsedge.rocks⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/therazorsedgerocks⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/_therazorsedge_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therazorsedgerocks⁠⁠⁠

Things get dark in this part two of the Son of Sam series. Brandon and Lindsy crack open the ritualistic layers surrounding the Berkowitz case and Maury Terry's explosive claims. From the eerie murder of Arlis Perry to the strange deaths of the Carr brothers, the duo follows a sinister trail that points to organized cult activity—possibly reaching into military bases, MKUltra, and even serial killer networks. With threads leading to the Process Church, Manson, Zodiac, and the CIA, this isn't just a crime story—it's a tangled web of mind control, spiritual warfare, and hidden agendas. And yes, they go full conspiracy mode, all while keeping it rooted in truth.https://unrefinedpodcast.com00:08:00 Cult tactics and MKUltra00:54:00 Intro to part two and recap01:56:00 Fear, lies, and Berkowitz's silence03:30:00 Arlis Perry's ritualistic murder06:32:00 Satanic panic as smokescreen08:49:00 Who were the Carr brothers?11:07:00 The Breslin letter and multiple shooters13:24:00 Was Arlis's murder covered up?15:46:00 More strange connections and police pressure18:08:00 Occam's Razor fails in conspiracies20:33:00 Untermyer Park and Devil's Cave22:51:00 Animal sacrifice, Nazi ideology, and Chile25:16:00 Global trail of cult killings27:39:00 Process Church theology29:54:00 Jesus and Satan reconciled?32:19:00 Controlled opposition and sleeper cells34:37:00 Animal sanctuaries with occult ties36:36:00 Human sacrifice in modern disguise38:57:00 CIA, law enforcement, and the occult41:18:00 Cults as intelligence experiments43:42:00 Casinos, sensory deprivation, and dark psychology45:58:00 Principalities at work48:20:00 Serial killer networks and the Zodiac50:37:00 Are serial killers actually organized?52:04:00 Mentors, handlers, and network cleanups54:34:00 Media distractions and erosion of trust56:49:00 Process Church still active?59:12:00 Was Maury Terry taken down strategically?01:01:40 Outro and reminder of Jesus as the answer

In this episode of PWTorch ‘90s Pastcast, Patrick Moynahan and Alex McDonald discuss issue #351 of the PWTorch including Summerslam 1995, Razor vs. Shawn in their second classic ladder match, Sabu debuts with WCW, Luger update, and more. Contact us with questions, reactions, and more at torchpastcast@gmail.com.Become a supporter of this podcast: https://www.spreaker.com/podcast/pwtorch-dailycast--3276210/support.

The Drive looked at all the little mistakes the Chiefs had in their win, and it highlights how think the margin for error is.

The All Blacks are staring down the barrel of two high-pressure tests against the Wallabies. The Kiwi side took a record thrashing against the Springboks at Sky Stadium earlier this months and the pressure's on for Razor. Stan Sport commentator Sean Maloney joined Piney to explain further. LISTEN ABOVESee omnystudio.com/listener for privacy information.

Welcome to Friday's Rugby Daily, I'm Cameron Hill.Coming up, the semi-finals of the World Cup get underway tonight - France have been handed another huge blow ahead of their game tomorrow.Eddie Jones has urged fans to cool the jets amid growing criticism of All Blacks coach Scott Robertson,And Worcester are gearing up for a return to professional rugby - but a number of their former players are still unpaid.Rugby on Off The Ball with Bank of Ireland | #NeverStopCompeting

Razor Tooling is evolving! Carl and Richard talk to David Wengier about the changes coming for Razor Pages in the next version of Visual Studio. David talks about the realization that much of the new work in Razor ties closely to Roslyn, which has resulted in a new co-hosting model that means higher performance and reliability for your web pages! The conversation delves into how capabilities in Visual Studio Code are shared with Visual Studio and vice versa, as well as the role of the Language Service Protocol in making it easier to bring more powerful tools to you.

Razor-thin debt spreads underpin the global investor push into private markets, which can pay significantly more, according to Blackstone. “We see excess spread in private credit,” Michael Zawadzki, chief investment officer of Blackstone Credit & Insurance, tells Bloomberg News’ James Crombie and Bloomberg Intelligence’s David Havens in the latest Credit Edge podcast. “That’s a really attractive thing for our clients around the world,” he adds, marking the premium at 150-200 bps over both traded high-yield and investment-grade debt. The three also discuss the rise of foreign insurers, pension funds and sovereign wealth in private credit, as well as the outlook for data-center finance, leveraged buyouts and default risks.See omnystudio.com/listener for privacy information.

Razor Tooling is evolving! Carl and Richard talk to David Wengier about the changes coming for Razor Pages in the next version of Visual Studio. David talks about the realization that much of the new work in Razor ties closely to Roslyn, which has resulted in a new co-hosting model that means higher performance and reliability for your web pages! The conversation delves into how capabilities in Visual Studio Code are shared with Visual Studio and vice versa, as well as the role of the Language Service Protocol in making it easier to bring more powerful tools to you.

A common aphorism in the medical community comes from Dr. Theodore Woodward who said in the 1940s, "When you hear hoofbeats behind you, think of horses, not zebras." It's a way of reminding medical practitioners that the most common explanation is usually correct. In other words, Occam's Razor is usually correct. But what happens when the most common explanation isn't correct? What happens when you turn around and find a zebra looking at you? In this month's episode, our team finds a pediatric patient who seems to have had a stroke. Stroke is very uncommon in children, but that doesn't mean it never happens. Listen in as our team starts with the basics, analyzes the feedback, and arrives at their conclusion.   Interested in obtaining CE credit for this episode? Visit OnlineAscend.com to learn more. Listeners can purchase individual episode credits or subscribe to the Critical Care Review Bundle and gain access to all episode CE Credits.    We are joined by:   Maria Milagros Galardi, MD     William McCray, RN   Click here to download this episode today! As always thanks for listening and fly safe! Hawnwan Moy MD FACEP FAEMS John Wilmas MD FACEP FAEMS Nyssa Hattaway, BA, BSN, RN, CEN, CPEN, CFRN

Veronica Roth talks about her latest book, To Clutch a Razor, and becoming a bestselling author at 22-years-old.

What a weekend of rugby... The Wallabies and Argentina got our morning's off to a great start with a highly entertaining clash, followed up by what was one of the all-time great halves of rugby from the Springboks and a record defeat for the All Blacks. The Springbok Women then closed out the double up with an inspired debut in the World Cup knockouts, ultimately falling to the superior Black Ferns. Oh, and the Lions used their URC players to cheat their way to yet another Currie Cup final. Music by @monstroid, 80s TV Show.

In today's Atheist Experience, Justin and Jim Barrows dissect the flimsy foundations of faith, critique the peculiar "design" of the human body, and explore the logical leaps required to uphold belief in the face of scientific understanding. They challenge callers on everything from deconstruction guilt and family relationships to questionable links between Kabbalah and quantum physics.Mary Cate in NC is working through deconstruction and feels guilty, missing her religious community. The hosts suggest building new secular communities and emphasize that maintaining family relationships without endorsing beliefs is not dishonest. What steps can one take to navigate these complex social dynamics?Ben in KS, an agnostic, questions if science's inability to explain "spirituality" or deeper layers of existence leaves room for God, citing particle-wave duality. Hosts challenge him to define which God and argue that naturalistic explanations, supported by Occam's Razor, remain the most coherent approach. If a God is added, how does one explain that God's grounding?Daisy in WA asks if dogmatic religions can be disproven, unlike deism. Justin and Jim provide numerous examples of internal contradictions within the Bible and the Quran, highlighting scientific errors and failed prophecies. How do these internal inconsistencies challenge the claims of divine inspiration?Hannah claims that modern physics, specifically the concept of ten dimensions and the Heisenberg Uncertainty Principle, provides evidence for Kabbalah and an unknowable Godhead. The hosts dismiss these as coincidental numerical matches and misrepresentations of scientific principles without testable evidence. Why do such parallels, without supporting evidence, often amount to pareidolia?Benji, a theist, discusses the point of converting atheists if worship is subjective and brings up the "terra fallacy" regarding insufficient evidence. The hosts clarify the distinction between belief and worship, stating that objective evidence of God's existence would be compelling, unlike failed prophecies. What kind of evidence would be universally convincing for existence, but not necessarily for worship?Jim in MO asks if free will truly exists with an omniscient, omnipotent God. Justin and Jim explain that while omniscience alone doesn't negate free will, combining it with omnipotence creates a problem of predetermination and the problem of evil. Does God's ultimate power mean our choices are merely part of a divine plan?Thank you for joining us this week! We will see you next time!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-atheist-experience--3254896/support.

Are we sure that Scott Barrett should be the captain? This is the thing that I've been thinking about for the last two weeks watching the games, it's what struck me when I watched the game at Eden Park and the ceremony for Ardie Savea's 100 tests, and the fact that the team clearly rallied not only to defend the fortress, which I think was predominantly what they were rallying for, but also they rallied to give Ardie Savea a fitting win. Watching that happen and watching the ceremony afterwards and clearly seeing the love that the team had for him, did you not think it at any point during that - I wonder if that man should actually be the captain? And then this week, I saw the press conference with Razor and Scott Barrett sitting next to him, and I had the same thought, but the mirror of it, which was - should that man really be the captain? It just didn't feel the same, you know what I mean. And this is nothing against Scott Barrett, who clearly comes from a lovely family and seems like a fun guy. But I can't understand Razor's commitment to him. There should be no question about a captain's selection, right? There was no question that Richie McCaw would be the one named at #7. There was no question that Kieran Read would be the one named at #8. But is Scott as convincing? Are you sure he's going to be the one named in his position? Are you sure that his discipline is good enough to warrant being the captain, or are there too many red cards and too many yellow cards week in, week out that suggest that maybe when he's under pressure, he just crumbles a little bit? Is he the right leader on field when the team starts falling behind? Given the fact that his record as a captain has largely been with the formidable Crusaders, has he actually had enough losses and enough knocks in his career to know what to do when your team is on the underside and absolutely on track to lose the game, and you need to turn it around, you need to get a win under your belt? Because is that actually what happened, what went wrong on Saturday night? When they started losing, and you saw it on the field, they just all gave up at a point. Did they all give up because their captain had given up? Now, there is an argument that the coaches should come under scrutiny first before the captain, and maybe that is the correct order of things. And frankly, I don't know enough about the assistant coaches to really have an opinion one way or the other. But I think when it comes to the captain, many of us have already come to the right conclusion and the same conclusion here, which is that they may have the wrong captain. LISTEN ABOVESee omnystudio.com/listener for privacy information.

In this episode, I breakdown what we saw during TNF and why the Packers could be the best team in the NFL! I also give my WNBA Award Predictions, talk whats next for the Commanders, Is Angel Reese done in Chicago and so much more! 0:00 Packers beat Washington on TNF 25:58 NFL Week 2 Predictions 54:05 WNBA Award predictions 1:17:10 What's next for Angel Reese Click here to Subscribe! https://www.youtube.com/user/jalenhunter72094?sub_confirmation=1 Social Media: IG: https://www.instagram.com/the_unpopular_pod/ Twitter: https://twitter.com/imsayinthou FB: https://www.facebook.com/TheUnpopularPodcast1 Podcast Store: https://teespring.com/stores/the-unpopular-podcast?page=1 Promotion Request: https://docs.google.com/forms/d/e/1FAIpQLSd0dwGtU5PXBfWYdObutkRtXyeY93ZX0eCEGZGAW23RxG-eUg/viewform?usp=sf_link THANK YOU FOR THE SUPPORT!!! #sports #podcast #sportspodcast #viral #trending #Chicago #Week2 #JaydenDaniels #nfl #JordanLove #WNBA #A'jaWilson #napheesacollier #Chiefs #Chargers #Dolphins #Colts #Commanders #Packers #Giants #Lions #GoldenState #Lynxs #Aces #Valkryies #Steelers #Jets #MVP #WNBAPlayoffs #AngelReese #Bengals

The Rugby Championship is officially nuts. After four rounds, Australia, New Zealand, South Africa, amd Argentina all have four wins. Brett McKay and Harry Jones try to make sense of it all on another TRC Post-Mortem for The 8-9 Combo Rugby Podcast. In Sydney, Los Pumas scored the two point-win they perhaps should have claimed a week ago, though Australia now lead the tournament courtesy of double bonus points in a loss and the worst forward pass miss in a long time. In Wellington, the Springboks handed the All Blacks a thumping that didn't just eclipse their worst loss on home soil, they more than doubled it. #rugby #rugbypodcast #89Combo #WeekendPostMortem #InternationalRugby #TheRugbyChampionship #Wallabies #AllBlacks #Springboks #LosPumas Find us: YouTube: https://www.youtube.com/@8-9Combo?sub_confirmation=1 Spotify: https://open.spotify.com/show/1BcKhb24YOtwQhKc0S3sDm Apple: https://podcasts.apple.com/au/podcast/the-8-9-combo-rugby-podcast/id1729575866 Social media: #89Combo Twitter: https://twitter.com/89combo BlueSky: https://bsky.app/profile/89combo.bsky.social Find Brett and Harry on both Twitter and on BlueSky: @BMcSport + @HaribaldiJones Music: "Stalling" by Topher Mohr & Alex Elena (via YouTube Creator Studio) Voiceovers by Chookman + Sean Maloney Learn more about your ad choices. Visit podcastchoices.com/adchoices

LISTEN and SUBSCRIBE on:Apple Podcasts: https://podcasts.apple.com/us/podcast/watchdog-on-wall-street-with-chris-markowski/id570687608 Spotify: https://open.spotify.com/show/2PtgPvJvqc2gkpGIkNMR5i WATCH and SUBSCRIBE on:https://www.youtube.com/@WatchdogOnWallstreet/featured  Epstein, Trump, and Occam's Razor—sometimes the simplest explanation is the truest one. The latest revelations about Epstein's “birthday book” have unleashed a storm of denial, spin, and political theater. In this episode:Why both parties want you distracted from the real Epstein storyThe absurdity of pretending Trump's letter was planted decades in advanceHow elites—left and right—use scandals as leverage against each otherWhy Occam's Razor cuts through the noise: if you knew Epstein, admit itWhat this circus tells us about corruption, cover-ups, and the UnipartyThe Epstein scandal isn't just about one letter—it's about how deep the rot goes.

On today's episode of The Agenda, Finn Caddie joins ACC Head G Lane to discuss the capture of the "Phantom F1 Driver" who has been tearing up Czech motorways for six years (00:00)... WATCH THE FULL EPISODE ON OUR YOUTUBE CHANNEL HERE!Also, the fellas get into Auckland FC leaking the date of their home derby with the Phoenix this season (08:45).Then, Jeremy Wells crashes the podcast to chat about the "Netty Drama" with Dame Noelene Taurua being stood down as Silver Ferns coach (13:20)...Plus, who will Razor pick for the 2nd Test against the Springboks this Saturday (21:20)?Finally, they get to your feedback in 'Yours Please' (30:00)...GET YOUR TICKETS TO THE AGENDA & BYC LIVE PODCAST HERE! Did you know that we've launched a new Facebook Group called 'The Caravan' JOIN HERE!Brought to you by Export Ultra! Follow The ACC on Instagram or Facebook or TikTok Subscribe to The Agenda Podcast now on iHeartRadio, YouTube, or wherever you get your podcasts! iHeartRadio Apple Spotify YouTube THANKS MATE! See omnystudio.com/listener for privacy information.

The ARP crew breaks down how the All Blacks coaches out-thought the Boks, as they took first blood at Eden Park.James, Bryn and Ross ask whether the All Blacks were masters of the law book or if they used illegal tactics.They analyse how Black Ferns' kicking and defensive tactics have taken their game to the next level before the RWC quarterfinals, look at the Makos' chances of taking the Shield from Canterbury and Australia's newfound resilience against Argentina. Hosted on Acast. See acast.com/privacy for more information.

Catch up on all the footy news from AFL 360, Tuesday the 9th of September with Gerard Whateley and Garry Lyon. Gerard Whateley and Garry Lyon are back for a huge edition of AFL 360 as they discuss the big talking points of the semifinals and prelims, including whether we will see Adelaide Crows’ Josh Rachele feature this weekend and whether we will see the Collingwood Magpies’ Bobby Hill next weekend. They then discuss today’s two big news stories that Sam Draper has told Essendon he wants to leave as a free agent and Melbourne Demons will announce their new head coach before the preliminary finals. Finally, ‘Razor’ Ray Chamberlain joins the show to discuss the mistakes made by umpires throughout the first week of finals, focussing on the Cam Rayner incident in the Brisbane Lions vs. Geelong Cats game. For more of the show tune in on Fox Footy & KAYO.See omnystudio.com/listener for privacy information.

In the summer of 2000, Razor scooters were everywhere—on sidewalks, in schools, even in Silicon Valley offices. At the center of it all was Carlton Calvin, an ex-lawyer turned toy mogul who had already ridden—and crashed—multiple crazes, from Pogs to yo-yos.Carlton knew how to spot what kids wanted before the world caught on. But when Razor went from selling a million scooters a month to zero almost overnight, his business teetered on collapse.This is a story about timing, obsession and instinct: knowing kids would snap up Slammers with scorpions inside, seeing the potential of a sleek new scooter from Taiwan, and learning how to turn a craze into a lasting global brand.In this episode, you'll learn:Why most “overnight successes” collapse as quickly as they riseThe power of partnerships– and trust– in scaling quicklyHow to think like your customer (in Carlton's case, a 10-year-old boy)This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Patrick Murray and Maggie Luthar.Follow How I Built This:Instagram→ @howibuiltthisX → @HowIBuiltThisFacebook→ How I Built ThisFollow Guy Raz:Instagram→ @guy.razX → @guyrazSubstack→ guyraz.substack.comWebsite→ guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Comix Podcast, the multiverse is about to hit the reset button! We break down the rumors that Secret Wars will collapse timelines and reboot the MCU with a brand-new 7-year plan. Then we sharpen our stakes as Marvel finally settles on a version of Blade—set in modern day—while Miles Morales remains locked out of live-action… for now.On the gaming front, the Fantastic Four suit up in Fortnite, and we react to the haunting first trailer for the Hellraiser video game. And if that's not enough monster mayhem, we sink our teeth into the brutal new Predator trailer.Multiverse resets, horror icons, and intergalactic hunters—Episode 220 has it all!

On today's episode of The Agenda, Finn Caddie joins ACC Head G Lane to discuss the HUGE NEWS of an Agenda & BYC live podcast (00:00)! GET YOUR TICKETS HERE!WATCH THE FULL EPISODE ON OUR YOUTUBE CHANNEL HERE!Then the fellas get into the All Blacks side Razor has named for the most anticipated Test in years on Saturday night at Eden Park (5:20)!Plus, they react to the Wahs Top 4 hopes going down the toilet and Reece Walsh's toilet water Try celebration (11:45)...Plus, Ross Taylor is coming out of retirement to help Samoa make the next T20 World Cup (13:40). Finally, they get to your feedback in 'Yours Please' (23:10)... Did you know that we've launched a new Facebook Group called 'The Caravan' JOIN HERE!Brought to you by Export Ultra! Follow The ACC on Instagram or Facebook or TikTok Subscribe to The Agenda Podcast now on iHeartRadio, YouTube, or wherever you get your podcasts! iHeartRadio Apple Spotify YouTube THANKS MATE! See omnystudio.com/listener for privacy information.

Can you please stop letting the Springboks get into your head? Cause that is clearly what they're up to. That's why Rassie Erasmus has expressed all surprise at Razor's selections. He wants the team to second guess themselves. Who cares what he thinks? Now, he said, Oh, I'm surprised Fabian Holland's on the bench. It's designed to make Razor and all the lads think they've got this wrong already. And this is why he's called in Fuff de Clark - he doesn't need Fuff de Clark. That means he's got 4 halfbacks. What do you need 4 halfbacks for? He's just trying to remind the All Blacks that he's got 4 more halfbacks than they've got. That's what he's up to. It's just getting inside the head. It's niggling them, and it's working, isn't it? Cause go and have a look at the polls that there are today. The 2 polls on 2 different news websites asking if we think that the All Blacks are gonna win. And both of them have got the All Blacks winning, but jeez, only by just that, it's by a tiny margin. It's only like 53%, 54%, to the Boks winning 46, 47%. Normally, we've got way more confidence. Like, normally, we've got confidence that is a little OTT. But this is Eden Park. This is the fortress. If you're gonna win anywhere, you're gonna win at Eden Park. Where's our confidence? Even the ABs are nervous. If you heard Scottie Hansen, the assistant coach on with us yesterday, he admitted that. Now look, I don't think the All Blacks are gonna lose. I think they're gonna win. Because this game is more important to the All Blacks than it is to the Springboks, because to the Springboks it's just another game. That's all it is, right? But to the All Blacks, it's defending the fortress and defending the fortress when they can see that the country doesn't think that they're gonna be able to, and the ABs thrive on this stuff. Remember when Fozzie was about to get the sack? Mark Robinson from NZR flew over to Joburg to give him the sack. Remember when that was about to happen? Suddenly, the All Blacks just rallied and beat the Springboks to stop him getting the sack because they had something to play for. And the same is true here, they've got something to play for. Plus, as Scotty Hansen said yesterday, the All Blacks seem to play better when they're nervous. It's when people expect them to win, when they expect to win that they weirdly drop the ball. Now, don't forget, we might have been beaten by the Argies, but the Boks were beaten by the Wallabies. So they're not on that much of a streak, are they? Relax. The All Blacks have got it.See omnystudio.com/listener for privacy information.

On today's episode of The Agenda, Webmaster Joe Durie joins Finn Caddie to discuss why Tuesday suck (00:00) and why the hell Reece Walsh is drinking out of a toilet (06:30)...Then the fellas get into the latest Ranfurly Shield Scenarios graphic and what happens after Canterbury wins it this weekend (11:00).Plus, Razor gets his big wing back as Leicester Fainga’anuku returns to the All Blacks camp ahead of this weekend's big Test against the Springboks at Eden Park (14:10)...Finally, they get to your feedback in 'Yours Please' (19:50)...Did you know that we've launched a new Facebook Group called 'The Caravan' JOIN HERE!Brought to you by Export Ultra! Follow The ACC on Instagram or Facebook or TikTok Subscribe to The Agenda Podcast now on iHeartRadio, YouTube, or wherever you get your podcasts! iHeartRadio Apple Spotify YouTube THANKS MATE! See omnystudio.com/listener for privacy information.

Shaughan McGuigan teams up with Craig G Telfer to analyse three recent matches from the Scottish lower leagues. The pair discuss Greenock Morton's 2-2 draw with Ayr United, Montrose's tough start to the campaign, and a game-of-the-season contender between Annan Athletic and Dumbarton. 0:00 Start 12:00 Greenock Morton 2-2 Ayr United 31:00 Don Cowie sacked 36:45 Airdrie hire Danny Lennon 44:00 Montrose 0-2 Inverness CT 01:03:15 Nicky Jamieson's return 01:05:00 Annan Athletic 3-4 Dumbarton 01:27:25 Edinburgh City's appeal Learn more about your ad choices. Visit podcastchoices.com/adchoices

The All Blacks were a flaming dumpster fire this week, and as loyal fans we are disgusted. Razor's backline looked like they'd just met in the carpark before kickoff, and Argentina gleefully ran riot in front of delirious Buenos Aires fans. Over in South Africa, the Wallabies gave the Boks a proper scare of potentially going back to back… until James O'Connor's boots decided they were made of Play-Doh. Grab a beer and enjoy. Thanks to Sports 4 Cats for the beers! Go check them out https://sports4cast.com/4casts/rugby4cast/

You'll enjoy an interview with Tulua this week on the Irish & Celtic Music Podcast #723 -- Subscribe now! Tulua, Sarah Copus, Carroll Sisters Trio, Sybil and Sorley, Scottish Fish, Chloe Matharu, Eimear Arkins & Eileen Gannon, Ockham's Razor, Nathan Gourley, Joey Abarta, and Owen Marshall GET CELTIC MUSIC NEWS IN YOUR INBOX The Celtic Music Magazine is a quick and easy way to plug yourself into more great Celtic culture. Enjoy seven weekly news items with what's happening with Celtic music and culture online. Subscribe now and get 34 Celtic MP3s for Free. VOTE IN THE CELTIC TOP 20 FOR 2025 This is our way of finding the best songs and artists each year. You can vote for as many songs and tunes that inspire you in each episode. Your vote helps me create this year's Best Celtic music of 2025 episode. You have just three weeks to vote this year. Vote Now! You can follow our playlist on YouTube to listen to those top voted tracks as they are added every 2-3 weeks. THIS WEEK IN CELTIC MUSIC 0:08 - Sarah Copus "Harvest Home-Boys of Bluehill" from Moorland Winds 4:06 - WELCOME 6:53 - Carroll Sisters Trio "Pitlochry High School Centenary - Scenic Overlook" from Radiance 11:31 - Sybil and Sorley "Lilly the Pink" from Street Side Songs 15:47 - Scottish Fish "Dog and Rabbit" from Currently 20:39 - FEEDBACK 24:32 - TULUA INTERVIEW 1:12:04 - THANKS 1:15:04 - Chloe Matharu "Sailing's a Weary Life" from Sailors and Rolling Stones 1:20:25 - Eimear Arkins & Eileen Gannon "George White's/McGettrick's/Cedars of Lebanon (reels)" from The Belles of St. Louis 1:24:25 - Ockham's Razor "My Lagan Love" from Ockham's Razor 1:28:57 - CLOSING 1:30:24 - Nathan Gourley, Joey Abarta, and Owen Marshall "Loftus Jones" from Copley Street 2 1:34:03 - CREDITS Support for this program comes from International speaker, Joseph Dumond, teaching the ancient roots of the Gaelic people. Learn more about their origins at Sightedmoon.com Support for this program comes from Cascadia Cross Border Law Group, Creating Transparent Borders for more than twenty five years, serving Alaska and the world. Find out more at   www.cascadialawalaska.com Support for this program comes from Hank Woodward. The Irish & Celtic Music Podcast was produced by Marc Gunn, The Celtfather and our Patrons on Patreon. The show was edited by Mitchell Petersen with Graphics by Miranda Nelson Designs. Visit our website to follow the show. You'll find links to all of the artists played in this episode. Todd Wiley is the editor of the Celtic Music Magazine. Subscribe to get 34 Celtic MP3s for Free. Plus, you'll get 7 weekly news items about what's happening with Celtic music and culture online. Best of all, you will connect with your Celtic heritage. Please tell one friend about this podcast. Word of mouth is the absolute best way to support any creative endeavor. Finally, remember—our planet's future is in our hands. The overwhelming evidence shows that human activity is driving climate change, from record - breaking heat waves to rising sea levels. But the good news? We have the power to fix it. Every choice we make—reducing waste, conserving energy, supporting clean energy, and lobbying our political leaders—moves us toward a more stable climate. Start a conversation today. The facts are out there, and the future is ours to shape. Promote Celtic culture through music at http://celticmusicpodcast.com/. WELCOME THE IRISH & CELTIC MUSIC PODCAST * Helping you celebrate Celtic culture through music. I am Marc Gunn. I'm a Celtic musician and also host of Folk Songs & Stories. This podcast is for fans of Celtic music. We are here to build a diverse Celtic community and help the incredible artists who so generously share their music with you. If you hear music you love, please email artists to let them know you heard them on the Irish and Celtic Music Podcast. Musicians depend on your generosity to release new music. So please find a way to support them. Buy a CD, Album Pin, Shirt, Digital Download, or join their community on Patreon. You can find a link to all of the artists in the shownotes, along with show times, when you visit our website at celticmusicpodcast.com. Email follow@bestcelticmusic to learn how to subscribe to the podcast and you will get a free music-only episode. You'll also learn how to get your band played on the podcast. Bands don't need to send in music, and you will get a free eBook called Celtic Musicians Guide to Digital Music. It's 100% free. Again email follow@bestcelticmusic IRISHFEST ATLANTA Join us at IrishFest Atlanta on Nov 7-9, 2025. You'll enjoy exclusive concerts with Open the Door For Three with Special Guest Liz Carroll on Friday and Teada on Saturday night. Plus enjoy music from Kathleen Donohoe, O'Brian's Bards, Olivia Bradley, Roundabouts, The Kinnegans, The Muckers, Irish Brothers, Celtic Brew, Station 1 2 3 and special set from Inara and Marc Gunn. There are music and dance workshops, Irish cooking competitions, IrishTea, Irish Films, and of course, LOTS of Irish dancing. Celebrate your Irish heritage at IrishFest Atlanta in November. Bring a friend! Learn more at IrishFestAtlanta.com GET AN IRISH & CELTIC MUSIC PODCAST ALBUM PIN Want to wear your love of Celtic music? Check out our album pins—these are striking lapel pins inspired by our official podcast compilation albums, featuring some of the best Celtic bands we've ever had on the show. Each pin comes with a full digital album download, so you get great music and great style. Get all the details at magerecords.com And if you're a musician, I've got a full blog post with templates and tips to help you design your own album pin jacket.  WHAT IS AN ALBUM PIN? THANK YOU PATRONS OF THE PODCAST! Because of generous patrons like you, the Irish & Celtic Music Podcast releases new episodes nearly every single week. Your support doesn't just fund the show—it fuels a movement. It helps us share the magic of Celtic music with thousands of new listeners and grow a global community of music lovers. Your contributions pay for everything behind the scenes: audio engineering, stunning graphics, weekly issues of the Celtic Music Magazine, show promotion, and—most importantly—buying the music we feature from indie Celtic artists. And if you're not yet a patron? You're missing out! Patrons get: Early access to episodes Music-only editions Free MP3 downloads Exclusive stories and artist interviews A vote in the Celtic Top 20 Join us today and help keep the music alive, vibrant, and independent.

Send us a textDale Comstock, former U.S. Army Special Forces (Green Beret) and Delta Force operator joins Royce on the program, and it's never a dull moment as they discuss everything from the Vegas massacre to Unexplained Arial Phenomenon. Always a wild show when Dale is on!Support the showGiveSendGo | Unconstitutional 2A Prosecution of Tate Adamiak Askari Media GroupBuy Paul Eberle's book "Look at the Dirt"Paul Eberle (lookatthedirt.com)The Deadly Path: How Operation Fast & Furious and Bad Lawyers Armed Mexican Cartels: Forcelli, Peter J., MacGregor, Keelin, Murphy, Stephen: 9798888456491: Amazon.com: BooksVoice of the Blue (buzzsprout.com)

EBJ does what he does to the tune of $50K, with Razor by his side

EBJ does what he does to the tune of $50K, with Razor by his side // Tuuka, Thornton, Walsh and Dr, Latham join live! // We've hit the $3M mark! Thanks to findmassmoney.gov for $450K! //

Day 2 of the Jimmy Fund Radio Telethon live from Fenway Park! // Curtis praises the efforts of the Red Sox and the Jimmy Fund over the years // Courtney calls Cam Newton out for crying poor despite making millions // Nobody can explain the gut punch that a cancer diagnosis is // Emily Baily and Amelia Mcdonough, Nurses, Jimmy Fund Clinic, Dana Farber // Sean Flaherty from Ketches law joins, donates $25.000 to the Jimmy Fund! // 9 month old Wyatt Amaral, glioma, Whitman, with Mom Becca and Dad Denis // Mayoral candidate and pseudo stepbrother to Greg, Josh Kraft joins! // Matt Coakley from Verizon joins the show // EBJ does what he does to the tune of $50K, with Razor by his side // Tuuka, Thornton, Walsh and Dr, Latham join live! // We've hit the $3M mark! Thanks to findmassmoney.gov for $450K! //

Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

Hour 1 - Razor graces us with his presence for the full show Hour 2 - Puck Talk and Stefon Diggs drama Hour 3 - The News with Coco: an all time sandwich story Hour 4 - Jimmy Fund on Monday and Hill Notes

Happy Friday. Coco and Curtis are joined by Andrew Razor Raycroft today in the absence of Greg and Wiggy.

Some stick talk with Razor this morning. What happened with the Bruins this season and Coco asks if they really needed to split up the goalies

Coco asks Razor all the Bruins questions, how they fell so far so far, what's the future look like for this team and more!

Hour 2 - Coco and Razor get into it about the Bruins, why they failed this season, how they should've handled Swayman contract. They said it hears from Vrabel on Diggs and more.

Hour 1 - Andrew "Razor" Raycroft fills in today with Wiggy and Greg on vacation. We get to all the leads today and wonder if Stefon Diggs will be ready for week 1.

FEATURING: (00:13:14) August 7 Indie World Showcase: UFO 50, Is This Seat Taken?, Mina the Hollower, BALL x PIT, Glacered, Herdling, Caves of Qud.(00:39:23) My Mario, Mario for babies.(00:47:27) Donkey Kong Bananza and Unfriended.(01:12:41) New Business: Pampas & Selene.(01:31:14) Listener Mail - Video game names, also for babies.