On the Record...Online

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is an essential tool for journalists, enabling them to draw… The post Inside The SAP Global Brand Advocacy Program appeared first on Eric Schwartzman.

Morgan Stanley's recent decision to loosen the reign for their financial advisers on Twitter is the latest in a long list financial services social media case studies. Last December, FINRA fined Barclays $3.75M for system is record keeping and email retention failure. And last June, the regulator warned investors against trading on “pump-and-dump” emails. The… The post Social Media for Financial Services appeared first on Eric Schwartzman.

Ideally, you want someone with a neutral point of view editing Wikipedia entries, not PR firms clandestinely gussying up their client's pages.  PR has a conflict of interest. But that doesn’t mean they can’t also help improve the accuracy of Wikipedia entries or that they shouldn’t have a right to do so.   It's been… The post Top PR Firms Commit to Abide by Wikipedia Terms of Use appeared first on Eric Schwartzman.

Most people think social media policies are just for regulated industries. It is true that regulated industries have more rules to comply with. But social media compliance is everybody's business.   Whether you're business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can't… The post Enterprise Social Compliance Best Practices appeared first on Eric Schwartzman.

If your social media policy requires your employees to include a disclaimer in their social media posts that their opinions are their own, that’s unlawful, according to a US Federal judge who called the restriction “unreasonably burdensome.” How can you include a disclaimer in a Facebook Like anyway?   The development is the latest in… The post Federal Judge Calls Social Media Disclaimers Unlawful appeared first on Eric Schwartzman.

The number of social media policy violations by employees has doubled over the last 16 months.  Ann Handley didn’t violate anyone’s social media policy, and those aren’t schadenfreude likes from Beth, Shel and Richard. They’re only there to demonstrate what kind of screen capture you need to take of a Facebook post if you’re documenting… The post HOW TO: Document Social Media Policy Violations appeared first on Eric Schwartzman.

What steps has the FDA taken to provide the pharmaceutical industry with guidance and regulations around how to use social media for marketing and what should be in their social media policies?   We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating how… The post Impact of FDA Social Media Guidance on Pharmaceutical Digital Marketing appeared first on Eric Schwartzman.

How money and politics drove the Kansas Board of Regents to issue a social media policy that threatens academic freedom statewide with Doug Bonney, chief counsel and legal director for the American Civil Liberties Union of Kansas.   State legislators threatened to cut funding after a journalism professor sent out an angry tweet blaming the… The post Gun Politics Trigger Social Media Policy Failure appeared first on Eric Schwartzman.

In this podcast, we talk to EFF Intellectual Property Director Corynne McSherry (@cmcsherr), who spent the weekend pouring over FCC Chairman Tom Wheeler’s proposal (@TomWheelerFCC), which is now available for public comment through DearFCC.   Topics discussed include: How could the concept of paid prioritization impact news media diversity Argument in favor of regulating ISPs… The post FCC Proposes to End Net Neutrality appeared first on Eric Schwartzman.

This is a deep dive interview with Marcia Stepanek. She is a journalist, new media strategist, NYU professor and an award winning news and features editor. Eric:  Tell us about yourself.   Marcia:  I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years.… The post INTERVIEW: Marcia Stepanek on the Digital Anti‑Establishment appeared first on Eric Schwartzman.

Anyone can create an online course. On the other hand, making it an engaging and educational experience is a whole other question.   In this simulcast of FIR on Higher Education episode 7 Kevin Anselmo interviews Eric Schwartzman talks about how to make content interesting and educational in an online learning format. Eric has been… The post Social Media in Higher Education appeared first on Eric Schwartzman.

Earlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.   In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the… The post HOW TO: Prevent a Social Media Crisis appeared first on Eric Schwartzman.

In this podcast, I talk to IBM fellow Jeff Jonas (@JeffJonas) about Ironman Triathlons, how casinos catch card counters, the future of personal privacy and big data analytics.   Jeff's career is storied and diverse.  He's built systems to protect the gambling industry from card counters, technology that allows organization's to collect and analyze personally… The post Big Data Risks and Rewards appeared first on Eric Schwartzman.

Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.  In this podcast, she talks about how technology is changing the world of education, what motivates people to learn and digital literacy. A text transcript of our discussion is below.  Eric:  What is “socialstructing.”  … The post Inside the Institute of the Future with Marina Gorbis appeared first on Eric Schwartzman.

Drawing the line between what's okay to share and what's just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media.   Ryan Garcia Associate General Counsel at Facebook talks about the impact of social media usage… The post Top 5 Things NOT to Share on Facebook appeared first on Eric Schwartzman.

What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program.  Because they knew that without the buy-in of Intel's 100,000 employees, social marketing would never be truly… The post Social Media Marketing Training Programs at Intel appeared first on Eric Schwartzman.

Social media marketing at scale requires engagement at scale and few organizations do a better job social media training their workforce to engage en masse than Dell Computer.   The PC-maker's Social Media and Community University (SMaC) has already social media trained thousands of employees from virtually all segments of the enterprise.   Whether you're… The post Social Media Marketing at Dell appeared first on Eric Schwartzman.

Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance.   Topics discussed include:   Ethical issues surrounding undisclosed online advertising Responsibility Google has to distinguish between paid and unpaid search listings Lack of evidence on the credibility of paid content Ethics of sponsored content and inconspicuous disclosures Use… The post Online Video Marketing with Grant Crowell appeared first on Eric Schwartzman.

The dirty little secret about Kickstarter and Indiegogo was that you could contribute, but you couldn't get equity because, at least in the US, it was illegal to solicit those types of investments direct to consumers.   If you wanted to raise money for a business, there was a mountain of paperwork you had to… The post Crowdfunding Takes Giant Leap Forward appeared first on Eric Schwartzman.

This audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York. The session was titled:   Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR In today's fast moving search and social Web, content flows… The post Optimize Your Content Marketing with Lee Odden appeared first on Eric Schwartzman.

This is a recording of the luncheon keynote title “The Content Imperative” delivered at the PRSA Digital Impact Conference on June 27, 2013.   The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman – the world’s largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best… The post State of Sponsored Content with Steve Rubel appeared first on Eric Schwartzman.

Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google's announcement they'll be retiring Google Reader. As the producer of an online social media monitoring course based on Google Reader, I've been intently evaluating free Google reader alternatives such as Feedly and Netvibes. … The post Media Monitoring with Salesforce Marketing Cloud appeared first on Eric Schwartzman.

Online hiring is not particularly new, but social media hiring is.    After years working on the front lines of recruiting, Gerry Crispin saw a new potential in the Internet for hiring online.  In 1994, he created CareerXroads which helps corporations of all sizes with career planning and placement, contract recruiting, executive search, recruitment advertising… The post Social HR: Finding Job Candidates Online appeared first on Eric Schwartzman.

Do you know your legal rights to privacy on social media?   What about your social media privacy rights as an employee?    If you’re an employer, do you know what your employee’s rights to privacy are, or are unknowlingly infringing on them?   If you’re not clear on personal privacy law and social media,… The post HOW TO: Protect Your Privacy Rights on Social Media appeared first on Eric Schwartzman.

Just how well does the broader human resources community get social media? The answer to that question and many more about the state of social media in HR are revealed in this podcast.   We talk to Tim Sackett (@TimSackett), EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm and Recruiting… The post Does HR Get Social Media? appeared first on Eric Schwartzman.

News and social media monitoring remains critical to effective social media marketing.  Because if you don't know what people are talking about, you don't know what's important to them or where to focus your efforts. Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1,… The post Media Monitoring with Feedly appeared first on Eric Schwartzman.

Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on… The post Social Local Mobile Recruiting at Sodexo appeared first on Eric Schwartzman.

Social media for recruiting best practices, using social media for recruiting and sourcing and screening candidates with social media are discussed in this episode by guests Steve Levy blogs at The Recruiting Inferno and Tom Bolt who blogs at Make HR Happen.   Topics discussed include:   Legal risks of identifying and screening candidates with… The post Social Media for Recruiting appeared first on Eric Schwartzman.

In this episode, Netvibes CEO Freddy Mini (@freddymini) shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content.  But Netvibes has been there and done that. They're… The post Social Media Monitoring with Netvibes appeared first on Eric Schwartzman.

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.   The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they'll be doing… The post SEC Ruling on Social Media with Glen Gilmore appeared first on Eric Schwartzman.

How do businesses use social media differently than individuals, what's the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients? These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. that I… The post B2B Social Media Panel at Social Media Club L.A. appeared first on Eric Schwartzman.

Dan Goldman (@danielg280), Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act (HIPAA) and social media. The Mayo Clinic has been at the forefront of the use of social media for marketing communication since the dawn of social networking. Most other healthcare… The post Mayo Clinic Lawyer Explains HIPAA and Social Media appeared first on Eric Schwartzman.

  Guest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris. The post Le Web Wrap Up Report appeared first on Eric Schwartzman.

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media.  This episode features Eric Schwartzman, best selling author, speaker, blogger, trainer and advisor.  Transcript: Jay: Hey, everybody, and we're back with another episode of Social Pros, shining the light on real people doing real work in social… The post Social Pros Podcast with Jay Baer appeared first on Eric Schwartzman.

I’ve updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in… The post Why Your Social Media Policy May Be Illegal appeared first on Eric Schwartzman.

Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense… The post Auto Industry Bailout PR at GM appeared first on Eric Schwartzman.

If you're a B2B growth marketer looking to generate leads on Linkedin marketing strategy, this podcast is for you.   You're going to get tangible, applied Linkedin marketing tips and learn Linkedin marketing strategy from the company's own developer advocate Kirsten Jones (@synedra), API Evangelist at Akamai Technologies who blogs at Princess Polymath. In this… The post B2B Growth Marketing and Lead Generation on Linkedin appeared first on Eric Schwartzman.

It sounds almost too good to be true: rent an apartment in any city for a fraction of what it costs to stay at a hotel. You get a kitchen, more space and save a lot of money.  And that much IS true. But with the savings comes the risk and stress of fending for… The post Why AirBNB is Too Risky appeared first on Eric Schwartzman.

In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph” and explains why social design and engineering is the future of social marketing.   Social marketing campaigns — where people-powered social media optimization and social networking activities comprise the bulk of the social… The post Facebook Marketing Update appeared first on Eric Schwartzman.

Most Facebook and Linkedin members are outside of the US. So when you market through social networks or through Google, you’re marketing to a global audience. To be successful, you need a global perspective. And that’s what this episode is about. In it, you will get the major take aways and social marketing insights that… The post Social Marketing Insights from Paris appeared first on Eric Schwartzman.

Why would someone use a social media blocker app? It’s a reasonable question with a reasonable answer. “Most users are only two clicks away from malicious content,” says Patricia Hogan (@patriciahogan), senior public relations specialist at WebSense, who discusses we some companies install a social media blocker on their employee’s computers, web security, email security… The post Blocking Access to Social Media appeared first on Eric Schwartzman.

One of the most interesting alternatives to measuring online influencers to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services. This interview was… The post HOW TO: Find Online Influencers appeared first on Eric Schwartzman.

This is a recording of the closing keynote I delivered at Social Media Week Los Angeles. I spoke about social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions.   Social Media Week Keynote Topics: How are B2Bs using social media differently from B2Cs? What… The post Social Media Week Closing Keynote appeared first on Eric Schwartzman.

Official Le Web 2011 conference bloggers Luca Sartoni (@lucasartoni), Karin Hoegh (@karinhoegh) and Nebojsa Radovic (@eniac) discuss the tech scene in Paris, this year's scheduled keynotes from Eric Schmidt of Google, Sean Parker, Daniel Ek of Spotify, Brian Chesky of AirBNB and Kevin Systrom of Instagram as well as what type of coverage to expect… The post Le Web Conference Preview appeared first on Eric Schwartzman.

Shira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What's Trending” discusses: Hosting live streaming programming for mainstream audiences Selling online content to advertisers Working with online influencers Premium apps Leo LaPorte Emotional ties to social media The future of web search And the mistake which ended her… The post Shira Lazar’s Online Media Empire appeared first on Eric Schwartzman.

If you were denied a proper Cotillion or never had a chance to be presented at the debutante ball, it's not too late for you. You can still learn how to act and behave politely from Philip Galanes (@SocialQPhilip) who writes the Social Q's column in the New York Times every Sunday in Style Section. … The post Social Tips and Netiquette Rules with Philip Galanes appeared first on Eric Schwartzman.

In preparation for my second German-American Social Media Boot Camp in Berlin, I assembled an expert panel of digital communications professionals to discuss the state of social media in Germany, and the start-up scene in Berlin.   Germany has come a long way since Fredric Lardinois wrote on ReadWriteWeb that the country is still 5… The post Social Media in Berlin appeared first on Eric Schwartzman.

How do you find and retain the best WordPress Designers?   WordPress, web software built by hundreds of community volunteers, to create websites and blogs, currently powers 14.7% of the top million websites in the world, up from just 8.5% last year, and the latest data shows that 22 out of every 100 new active domains… The post HOW TO: Pick the Best WordPress Designer appeared first on Eric Schwartzman.

What is the future of elearning?   How do you design online training courses?   How do you keep people interested? And how, if at all, will gamification and the social web change the way we learn? Keeping up to date with the latest changes to software and web services we use for work has… The post HOW TO: Create Online Training Courses appeared first on Eric Schwartzman.

Blogging statistics, including counts on blog readership and blog traffic, were presented by Technorati CEO Shani Higgins at the PR Summit in San Francisco. Much of the data she shared was a preview of the blogging stats to be included this fall in the Technorati State of the Blogosphere Report. These blogger statistics revealed provide… The post Blogging Statistics Research from Technorati appeared first on Eric Schwartzman.

What's your online influencer score? In this episode, you'll find out why your influencer score matters and what you can do to increase it. Klout was one of the first company’s to use social signals to improve upon Google's Page Rank algorithm as a way of measuring influence.   Klout's API had 2 billion calls… The post The Science of Increasing Your Online Influencer Score appeared first on Eric Schwartzman.