Podcasts about adobe summit

Recorded at Adobe Summit in Las Vegas, this special episode of The CMO Show brings together three marketing leaders navigating transformation in real time and what it actually takes to make it work.  Across financial services, education and global enterprise, one message is clear: AI is accelerating everything, but real transformation still takes time, structure and serious organisational change. This episode cuts through the hype to show what that looks like in practice.  Arpan Saha, Chief Digital Officer at Nippon India Mutual Fund, shares how his team is rethinking customer experience in a market of more than a billion people. By benchmarking against e-commerce leaders, they're simplifying investing, using AI and data to create more intuitive, personalised and accessible journeys at scale. It's a powerful example of what happens when you design for real customer behaviour, not industry convention.  At RMIT, Darren Boyle unpacks a six-year transformation focused on moving beyond legacy systems to deliver more dynamic, personalised experiences. But his key insight is that this isn't just about technology. It's about clarity of purpose, aligning teams and systems, and staying focused on the long-term journey required to actually make transformation stick.   And from a global enterprise lens, Mark McCluskey at Genpact shares how to transform marketing at scale. From brand to operations, his team has rebuilt the function end-to-end, showing what it really takes to connect strategy, technology and execution across an organisation. It's a practical look at how to drive change while bringing people with you.   It's a practical look at how to simplify complex customer journeys, scale personalisation and rethink how your marketing function operates in an AI-driven world. If transformation is on your agenda, this is an episode you won't want to miss.    This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe.  www.impactinstitute.com.au | https://business.adobe.com/au

In the AI race, some of Adobe's closest partners are also its biggest competitors. So how does it decide who to work with? Sahil Gupta is the Senior Director of Partnerships at Adobe, where he leads technology partnerships with the biggest names in AI including OpenAI, Anthropic, Google Cloud and NVIDIA. In this episode Liam sits down with Sahil to break down how these partnerships actually come together, what Adobe announced at Adobe Summit, how you navigate working with a partner you also compete with, and what the future of work really looks like from someone sitting at the center of the AI ecosystem. Topics covered: How Adobe structures partnerships with OpenAI, Anthropic, Google and Microsoft and surfaces its agentic capabilities inside each The NVIDIA partnership including 3D digital twins, agent governance and the next generation of Firefly models How you co-innovate with a partner like Anthropic that also competes with you on design tools The difference between working with a 30 year partner like IBM and a company only a few years old Why Adobe brings over 30 models including startups like Runway into Firefly What the future of work looks like and the radiology lesson from NVIDIA's Jensen Huang Episode Timestamps: 00:00 Intro 00:36 Competing and co-innovating with partners 01:22 How Sahil kept ending up at the center of industry moments 03:01 What a Senior Director of Partnerships actually does 04:03 Where partnerships actually come from 06:24 What Adobe announced at Summit 07:40 The NVIDIA partnership explained 10:28 Navigating partnerships with companies you also compete with 12:06 Working with 30 year partners versus brand new ones 13:43 What partnerships Adobe is building toward next 15:23 Why everything comes back to customer experience 17:54 How Sahil ended up in partnerships 19:27 The future of work and the radiology lesson 22:15 Why do you do what you do Partner Links: Upgrade your AI toolkit: https://www.theaireport.ai/ai-executive-pass Subscribe to our free newsletter: https://newsletter.theaireport.ai/subscribe Join the community: https://community.theaireport.ai/checkout/the-ai-report-welcome-gift?coupon_code=WRTH Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you move beyond AI experimentation and start building systems that can genuinely reason, act, and create value across an enterprise? Recorded at Adobe Summit in Las Vegas, this episode features Daniel Sheinberg, who leads cross-portfolio product initiatives for Adobe's Customer Experience Orchestration business. Daniel is at the center of Adobe's AI and agentic strategy, helping shape how some of the world's largest organizations think about the next generation of customer experiences. During our conversation, Daniel cuts through the hype surrounding agentic AI and explains what actually separates an AI assistant from an AI agent. We explore how advances in reasoning, memory, context awareness, and tool usage are enabling systems that can move beyond generating content to actively helping organizations achieve business goals. Daniel shares practical examples of how enterprises are using these capabilities to personalize customer journeys at a level that would have been impossible with traditional workflows. We also discuss the rise of AI-powered brand concierges, including how are using agentic experiences to create more meaningful customer interactions. Daniel explains why context is becoming one of the most valuable assets in enterprise AI, how businesses can prepare their data and systems for agentic workflows, and why governance, trust, and brand intelligence will play such an important role in successful deployments. If you're trying to understand where AI is heading next, what customer experience orchestration really means, and how businesses can safely deploy agentic AI at scale, this conversation offers a valuable look at both the opportunities and the challenges ahead.

Today's episode of the Punk CX podcast features a recent conversation I had with Gregg Johnson, CEO of Invoca, a leading revenue execution platform. Gregg and I recorded this podcast while we were both at Adobe Summit in Las Vegas recently. We talk about why the buying experience is broken at the exact moment customers need help most, why trust is the competitive moat, whether we will see more and more brands develop their own specific SLMs, what brands should be doing to build up trust with customers and their recent research which finds that while 86% of marketers believe AI improves the buying experience, only 35% of consumers agree and which brands are getting it right. This interview follows on from my recent interview – Why you don't need a separate AI strategy – Interview with Charlene Li – and is number 586 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Recorded at Adobe Summit 2026, this episode of The CMO Show features Yasmin Spencer, Director of Marketing at Western Sydney University, unpacking the research-led reset reshaping one of marketing's most complex paths to purchase – choosing a uni.  After extensive domestic and international research, Yasmin and her team uncovered a clear shift in how students choose where to study. More than half of the top 15 decision drivers now centre on outcomes, specifically how likely a university is to help them land a job. The degree is no longer the product. The destination is.  But the defining insight wasn't just about employability, it was the experience gap. Students are benchmarking universities against the best consumer brands they use every day. As Yasmin puts it, they can order from The Iconic and receive delivery in three hours, yet wait months for a university offer. From application to enrolment, the journey has become more complex than getting a home loan and that disconnect is no longer acceptable.  This episode reframes higher education as a customer experience problem, not communications one. Yasmin breaks down what it takes to meet modern expectations for speed, simplicity and service, and what real customer-centricity looks like when it's tied to outcomes, not activity.  You'll hear how Western Sydney University is responding in practice, from launching ODIE, an AI-powered Open Day concierge designed to remove real friction, to simultaneously leading a major marketing team restructure. By simplifying the operating model, rebuilding capability and focusing the team on experience, execution and impact, they've created the conditions to fix a journey that has historically been too complex to convert.    This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe.  www.impactinstitute.com.au | https://business.adobe.com/au

Welcome to episode 478 of the Mobile Tech Podcast with guest Enobong Etteh of Booredatwork -- brought to you by Mint Mobile. In this week's show, we focus on inflection points: how Samsung's Galaxy Buds4 Pro, Apple's MacBook Neo, and Mercedes-AMG's E53 wagon are changing the game in their respective categories. We then share our first impressions of the Honor 600 and discuss how we use AI as creators. Finally, we cover news, leaks, and rumors from Hyundai, NTT Research, Adobe, and OpenAI. Episode Links- Support the podcast on Patreon: https://www.patreon.com/tnkgrl- Donate / buy me a coffee (PayPal): https://tnkgrl.com/tnkgrl/- Support the podcast with Mint Mobile: https://mintmobile.com/mobiletech- Enobong Etteh: https://www.threads.net/@booredatwork- Enobong's Samsung Galaxy Buds4 Pro comparison: https://www.youtube.com/watch?v=OFUCCDHzTYQ- Enobong's Apple MacBook Neo comparison: https://www.youtube.com/watch?v=L6qn0q7jpRo- Enobong's ASUS ZenBook A16 review: https://www.youtube.com/watch?v=DnsUPE4Qx08- Honor 600 review: https://www.androidpolice.com/honor-600-review/- Mercedes-AMG E53 wagon review: https://www.tomsguide.com/vehicle-tech/evs/i-drove-the-mercedes-amg-e53-hybrid-wagon-for-a-week-and-i-felt-like-i-was-in-an-iron-man-suit- Hyundai bringing fake gear shifts to more EVs: https://www.autoblog.com/news/hyundai-is-bringing-fake-gear-shifts-to-more-evs- NTT Research Upgrade 2026 recap: https://www.enterprisetimes.co.uk/2026/04/15/turning-research-into-reality-at-upgrade-2026/- Adobe Summit 2006 recap: https://www.jonpeddie.com/news/enterprise-solutions-in-the-spotlight-at-adobe-summit-2026/- OpenAI is making a phone: https://www.gsmarena.com/openai_phone_to_use_a_custom_dimensity_9600_soc_launch_fasttracked_kuo-news-72679.phpAffiliate Links (If you use these links to buy something, we might earn a commission)- Samsung Galaxy Buds 4 Pro: https://amzn.to/428bRBI- OnePlus Buds Pro 3: https://amzn.to/4dfF5DA- Apple MacBook Neo: https://amzn.to/3ORAMGM- ASUS Zenbook A14: https://amzn.to/49HF1eX- Honor 400: https://amzn.to/4ntrqxK

Today's episode of the Punk CX podcast features a series of interviews that I conducted with Adobe executives while at Adobe Summit last week in Las Vegas. I talked to Luc Dammann, President EMEA, Adobe and his colleagues Nina Caruso, Group Product Marketing Manager, Real-Time CDP, Adobe and Vivek Pandya, Lead Insights Analyst, Adobe and we covered the big themes and takeaways from the event, whether we are at an inflection point when it comes to agentic AI, why we should be thinking about people and process over technology, the latest trends in AI and CX, how they are impacting brands, and what brands should be doing about it. You can catch up with all of the sessions from Adobe Summit on demand here. This interview follows on from my recent interview – The future of storytelling – Interview with Charles Melcher – and is number 584 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Rachel Thornton, Enterprise CMO at Adobe, joins us to unpack how one of the world's leading technology companies is navigating marketing in the age of AI. From brand building in B2B to launching complex software products, Rachel shares what it takes to drive growth at global scale.We discuss the role of major events like Adobe Summit, how AI is transforming both the practice and perception of marketing, and why community and storytelling are becoming more important than ever. Rachel also explains how Adobe balances brand and product marketing, invests in partnerships like sports sponsorships, and what “agentic orchestration” actually means in practice.Timestamps00:00 - Start01:39 - Rachel's career and what makes a successful CMO04:12 - The importance of brand in B2B08:57 - The role of large events in B2B marketing (like Adobe Summit)12:29 - The biggest changes AI have had in marketing18:06 - How Adobe approaches community in their marketing20:26 - How Adobe use AI in their marketing22:53 - How Tesco use Adobe24:22 - Adobe's product launches at Summit 202626:50 - What does agentic orchestration mean?28:33 - How to successfully launch new software?29:58 - How Adobe addresses brand vs product marketing?30:57 - Why Adobe invests in sports sponsorships34:26 - The power of storytelling in sport36:07 - The best advice Rachel has received

Pílula de cultura digital para começarmos bem a semana

Patrick Moorhead and Daniel Newman break down a massive week in enterprise tech, from Google Cloud Next's full-stack AI push and Amazon's $100 billion Anthropic commitment, to Apple's leadership transition and Intel's long-awaited foundry validation courtesy of Elon Musk. The handpicked topics for this week are: Google Cloud Next 2026: Full-Stack AI and New TPUs — Google Cloud Next has cemented itself as the second-biggest AI event on the calendar, with Thomas Kurian declaring the proof-of-concept era over and enterprises now in full production mode with agents. Google unveiled two next-generation TPUs (the 8i for training and the 8t for high-throughput inference) and reinforced its full-stack differentiation from infrastructure through Gemini Enterprise Workspace. (The Decode) Google's Agentic Security and MCP Push — Google made a significant move into agentic security, combining Wiz and Mandiant into what Pat calls a sleeper announcement of the show. Google also committed to placing MCP servers across all of its data surfaces, meaning even non-Google platforms can tap into Google data without full lock-in. (The Decode) Google Distributed Cloud and On-Prem Agentic Orchestration — Google took the biggest first step Patrick has seen toward a true agentic orchestrator that spans on-prem enterprise and public cloud through progress on Google Distributed Cloud. No other company has yet attempted cross-environment agent coordination at this level. (The Decode) Amazon's $100 Billion Anthropic Commitment — Amazon formalized a commitment of up to $100 billion into Anthropic, including five gigawatts of Trainium capacity, making it the largest non-NVIDIA silicon commitment in history. Anthropic's valuation crossed $1 trillion just weeks after a $350 billion raise, a pace that has left even veteran analysts searching for new language. (The Decode) Adobe Summit 2026: Enterprise Agents and Jensen's Endorsement — Jensen Huang took the stage at Adobe Summit to deepen the NVIDIA-Adobe partnership, calling agentic workflows the new front end for SaaS rather than a replacement for it. Adobe reported $250 million in Firefly ARR and 45% quarter-over-quarter growth in agentic tool usage, yet the stock continued to disappoint investors expecting hypergrowth multiples. (The Decode) Apple's New CEO: John Ternus and Tim Cook's Legacy — Apple named John Ternus as its fourth CEO, closing the book on Tim Cook's 15-year tenure marked by custom silicon success, services expansion, and operational excellence, alongside misses in Vision Pro, the abandoned car project, and Siri's failure to become the AI front end it should have been. Ternus is a continuity hardware candidate, and the most consequential decision may prove to be keeping Johny Srouji over all of hardware. (The Decode) Intel Foundry: Elon Musk, TerraFab, and 14A Validation — One day before Intel's earnings print, Elon Musk publicly confirmed TeraFab will use Intel's 14A process, delivering the first verifiable public wafer commitment on that node. Intel then reported a 23% stock surge, 22% data center growth, and EPS of $0.29 against a $0.01 street consensus. (The Decode) The Flip: TSMC vs. Semiconductor Equipment Makers — Pat and Dan take hard opposing stances on who holds more power in the AI supply chain: TSMC with its control of over 90% of advanced AI silicon and irreplaceable process expertise, or the equipment oligopoly of ASML, Applied Materials, LAM, and KLA without whom no leading-edge fab can operate. The real answer, they conclude, is deep interdependence, though TSMC's combination of talent and leading-edge control gives it outsized leverage today. (The Flip) Intel — Intel's earnings were a blowout across the board, with data center up 22%, EPS of $0.29 versus a $0.01 estimate, and guide raised, driven by CPU price increases, customer pull-ins, and packaging volume growth. Hosts discuss whether the stock at current levels is pricing in foundry revenue that has barely begun to materialize on the tape. (Bulls and Bears) GE Vernova and Vertiv — GE Vernova posted a beat on revenue and EPS with orders up 71% organically and a $163 billion backlog, while Vertiv reported sales up 30% and raised forward guidance to $14 billion. Both companies reflect the acute power infrastructure demand tied to data center buildout, with Patrick noting their growth was likely already baked into share prices heading into the print. (Bulls and Bears) ServiceNow — ServiceNow beat across the board with a Rule of 57 growth result and AI run rate up to $1.5 billion, 50% above its prior target, though margin headwinds from three acquisitions and on-prem impacts from the Middle East conflict weighed on sentiment. Daniel argues the market has not yet accepted that workflow automation at enterprise scale will not be replaced by vibe-coded alternatives. (Bulls and Bears) IBM — IBM posted a triple beat with Red Hat up 13%, software up 11%, and Z mainframe up 48%, the latter driven in part by AI-assisted COBOL modernization tools making the platform newly relevant. The stock slid after hours despite the results, continuing a pattern Patrick describes simply as silly season for enterprise infrastructure names. (Bulls and Bears) SAP — SAP beat on revenue and earnings with cloud revenue up 19%, cloud backlog up 20%, and total backlog up 25%, reinforcing that enterprise ERP customers are not moving away from core platforms. Daniel and Patrick agree this is another data point showing enterprises are building AI on top of existing software stacks, not tearing them out. (Bulls and Bears) The Decode Google Cloud Next 2026 — TPU 8 Dual-Architecture and the Agentic Enterprise Stack https://cloud.google.com/blog/topics/google-cloud-next/welcome-to-google-cloud-next26 https://oplexa.com/google-cloud-next-2026/ https://www.itpro.com/cloud/cloud-computing/google-cloud-next-2026-googles-unique-advantages https://thenextweb.com/news/google-inference-chips-nvidia-challenge-supply-chain Amazon Commits Up to $25B More in Anthropic; $100B+ AWS Commitment in Return https://www.cnbc.com/2026/04/20/amazon-invest-up-to-25-billion-in-anthropic-part-of-ai-infrastructure.html https://www.nytimes.com/2026/04/20/technology/amazon-anthropic-investment.html https://www.geekwire.com/2026/amazon-doubles-down-on-anthropic-with-25b-investment-mirroring-its-openai-cloud-deal/ https://futurumgroup.com/insights/anthropics-gigawatt-scale-tpu-deal-with-broadcom-creates-a-structural-advantage/ Adobe Summit 2026 — CX Enterprise, Creative Agent, and Jensen Huang Onstage https://www.cxtoday.com/ai-automation-in-cx/adobe-summit-2026-cx-announcements/ https://www.cmswire.com/digital-experience/nvidia-ceo-jensen-huang-told-the-saas-world-agentic-is-here-adobe-was-listening/ https://www.techradar.com/pro/live/adobe-summit-2026 https://futurumgroup.com/insights/will-adobes-brand-visibility-solution-rewrite-the-rules-of-ai-driven-customer-experience/ https://www.linkedin.com/posts/patmoorhead_adobesummit-googlecloudnext-ai-activity-7451754772128514048-0BwK Apple CEO Transition — Tim Cook to Executive Chairman, John Ternus to CEO https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/ https://www.facebook.com/HBR/posts/on-monday-april-20-2026-apple-announced-that-tim-cook-will-step-down-as-ceo-in-s/1324436846218173/ https://www.apple.com/newsroom/2026/03/introducing-apple-business-a-new-all-in-one-platform-for-businesses-of-all-sizes/ Intel Foundry Lands Tesla for Terafab on 14A — First External 14A Customer, and a Direct Shot at the TSMC Bottleneck https://www.reuters.com/business/autos-transportation/tesla-ceo-musk-says-company-plans-use-intels-14a-process-terafab-2026-04-22/ https://www.trendforce.com/news/2026/04/23/news-intel-tapped-as-tesla-wins-first-14a-customer-spot-in-terafab-push/ https://www.benzinga.com/markets/equities/26/04/51992031/musk-bets-on-intels-14a-process-tesla-stock-falls-on-capex-plans https://www.cnbc.com/2026/04/23/intel-earnings-q1-2026.html The Flip Who has more power in the AI chip supply chain — TSMC (the fabricator) or the equipment companies (ASML, Applied Materials, Lam, KLA)? FOR: TSMC is the single choke point for every leading-edge AI chip in production https://www.cnbc.com/2026/04/16/taiwan-semi-tsm-asml-stock-earnings-ai-chips.html TSMC's pricing power shows up directly in its gross margins — and customer behavior https://leverageshares.com/en-eu/insights/why-asml-and-tsmcs-q1-2026-results-didnt-stir-markets/ TSMC is now a systems integrator — CoWoS packaging is the real moat, not just lithography https://sterlites.com/blog/ai-supply-chain-2026-tsmc-asml-asic AGAINST: ASML is the single point of failure for every advanced node on the planet  https://sterlites.com/blog/ai-supply-chain-2026-tsmc-asml-asic Applied Materials, Lam Research, and KLA control the etch, deposition, and metrology steps every fab needs https://finance.yahoo.com/markets/stocks/articles/dear-lam-research-investors-mark-154010553.html The equipment oligopoly has better margin structure and less concentration risk than TSMC https://www.cnbc.com/2026/04/16/taiwan-semi-tsm-asml-stock-earnings-ai-chips.html Bulls & Bears Intel Q1 2026 — Huge Beat and Q2 Guide Raise; Data Center +22%, Stock +16% After Hours https://www.cnbc.com/2026/04/23/intel-earnings-q1-2026.html https://seekingalpha.com/news/4578382-intel-q1-2026-beat-guidance-raise-stock-surges https://www.nasdaq.com/articles/intel-reports-net-loss-q1-2026 Veritiv & GE Vernova Q1 2026 — AI Power Trade Reports a Massive Beat https://www.investing.com/equities/ge-vernova-llc-earnings https://www.techi.com/ge-vernova-vertiv-ai-data-center/ ServiceNow Q1 2026 — Strong Beat and Raise, But Middle East Deal Delays Crater the Stock https://newsroom.servicenow.com/press-releases/details/2026/ServiceNow-Reports-First-Quarter-2026-Financial-Results/default.aspx https://www.cnbc.com/2026/04/22/servicenow-now-earnings-q1-2026.html https://www.businessinsider.com/servicenow-ceo-dismisses-ai-threats-parlor-tricks-2026-4 IBM Q1 2026 — Beat on Top and Bottom; Mainframe Surge, Guidance Unchanged Sends Stock Lower https://www.streetinsider.com/PRNewswire/IBM+RELEASES+FIRST-QUARTER+RESULTS/26351381.html https://www.briefs.co/news/ibm-q1-2026-earnings-guidance/ https://seekingalpha.com/news/4578381-ibm-signals-5-percent-2026-revenue-growth-and-about-1b-higher-free-cash-flow-while-keeping https://www.barrons.com/articles/software-stock-selloff-ibm-earnings-servicenow-salesforce-665a8f73 SAP Q1 2026 — Beat on Cloud; Backlog €21.9B (+25% cc), Operating Profit +17% https://www.prnewswire.com/news-releases/sap-quarterly-statement-q1-2026-302752280.html https://www.gurufocus.com/news/8813611/sap-se-sap-reports-strong-q1-earnings-with-revenue-growth https://www.globalbankingandfinance.com/sap-reports-17-rise-first-quarter-profit/ Want the full breakdown from the ground at Google Cloud Next? Check out our live coverage: https://www.sixfivemedia.com/our-events/google-cloud-next-2026 Be part of our community — hit that subscribe button and let us know if you'd like us to go back to Friday drops.  

What does it actually take to move from AI experiments and pilot projects to real business outcomes that customers can feel? At Adobe Summit in Las Vegas, I sat down with Neil Letchford, Vice President of Digital Engineering at Virgin Atlantic, to talk about how the airline is doing exactly that. While many organizations are still debating ROI, governance, and where agentic AI fits into the customer journey, Virgin Atlantic has already launched an AI concierge that is actively helping customers book holidays, find answers faster, and create a smoother travel experience from the first search to stepping onboard the aircraft. Neil shared how a proof of concept built in just two months evolved into a live multi-agent system that now helps customers plan trips, book holidays, and move seamlessly between digital channels and human support when needed. We talked about the importance of "knowledge over data," why observability and model evaluation matter when deploying AI at scale, and how the team built trust internally by focusing on real customer pain points rather than chasing shiny technology trends. What stood out most was how Virgin Atlantic has kept its famously human customer experience at the center of every decision. This is not automation for the sake of efficiency. It is about using AI to strengthen relationships, preserve brand personality, and create better outcomes for both customers and the business. From personalized holiday planning to agent-to-agent interactions that may soon redefine travel booking, this conversation offers a practical look at what happens when AI moves beyond theory and starts delivering value today. If you want to understand what agentic AI looks like in the real world, and why the companies moving early may gain a serious advantage, this is an episode you do not want to miss. What would AI need to do in your business before you would trust it to take the lead? Useful LInks Connect with Neil Letchford Learn more about Adobe Brand Concierge Check out Virgin AI Concierge Visit the Sponsors of Tech Talks Network and learn more about the NordLayer Browser.

D.A. Davidson's Gil Luria talks with TITV Guest Host Anita Ramaswamy about Apple's CEO transition and Amazon's $25B investment in Anthropic. We also talk with The Information's Valida Pau and Cory Weinberg about Elon Musk's increased stake in SpaceX and the company's upcoming IPO. On the ground at Adobe Summit 2026, TITV Host Akash Pasricha joins Adobe CMO Rachel Thornton and Amit Ahuja about the launch of new AI agents and enterprise partnerships with Nvidia, Microsoft and Anthropic. Lastly, we get into agentic commerce with DICK'S Sporting Goods' VP of Product Jason Cherok and the macro state of AI adoption with Adobe's Senior Director & Head of Adobe Digital Insights Taylor Schreiner.Articles discussed on this episode: https://www.theinformation.com/articles/musk-bought-1-4-billion-spacex-shares-helping-boost-controlSubscribe: YouTube: https://www.youtube.com/@theinformation The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agendaTITV airs weekdays on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Follow us:X: https://x.com/theinformationIG: https://www.instagram.com/theinformation/TikTok: https://www.tiktok.com/@titv.theinformationLinkedIn: https://www.linkedin.com/company/theinformation/

As AI rapidly reshapes how customers discover, evaluate, and engage with brands, marketers are being forced to rethink the fundamentals of the customer journey. In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice. Recorded just ahead of Adobe Summit, Rachel shares exclusive insights into Adobe's latest thinking, product direction, and how enterprise marketers should adapt to an increasingly AI-driven landscape. From evolving user expectations to the rise of AI as the primary interface, this conversation goes beyond the hype to examine the real implications for strategy, data, and customer experience. In This Episode How AI is transforming the traditional linear customer journey into something far more dynamic and unpredictable Why discovery and consideration are being reshaped by AI-powered interfaces and assistants What Adobe is announcing at Summit and how it reflects broader industry shifts How CMOs should rethink customer engagement in an environment where AI intermediates interactions The growing importance of first-party data and real-time personalisation How enterprise organisations are adapting their tech stacks to support AI-led experiences The challenges of maintaining brand consistency when AI is part of the customer interface What marketers often misunderstand about AI and where to focus instead How internal teams and workflows need to evolve to keep pace with change Key Takeaways The customer journey is no longer linear. It is fluid, fragmented, and increasingly influenced by AI-driven touchpoints AI is becoming the primary interface between brands and customers, which changes how influence and trust are built Marketers need to prioritise high-quality, structured data to enable effective AI-driven personalisation Speed and adaptability are now critical competitive advantages in digital marketing Organisations must rethink not just tools, but also teams, processes, and skills There is a growing need to balance automation with authentic brand voice and human oversight Experimentation is essential. Waiting for certainty in AI adoption is likely to result in falling behind

With the Olympics bringing the world together once again through sport, we're sharing an episode worth revisiting that feels especially timely.This week, join us as we reach into the vault to share an episode captured live at the Adobe Summit in Las Vegas in March 2025. Jim was joined on stage by Emily Silver, SVP, Chief Marketing, eCommerce & Athlete Experience Officer at Dick's Sporting Goods, the $13 billion revenue retailer. Dick's was founded by Dick Stack in 1948 with his first product line, bait and tackle. Today, Pittsburgh based Dick's Sporting Goods has more than 850 stores and a variety of other experience centers and platforms, all focused on sports, and is a major partner of Team USA and the official sporting goods retail provider for the Olympic and Paralympic Games.Emily has worked at Dick's for about 18 months after spending over 16 years at PepsiCo in about nine different roles. Her CEO, Lauren Hobart, was appointed Dick's CMO in 2011 and previously held that role for several years.Tune in for a personal conversation that speaks to the positive influence of sports, something we as a community have been reminded of through watching the Olympic and Paralympic Games this year.—This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcast ONE: 29 de agosto de 2025 Podcast ONE: Día del Gamer, Revisión videojuegos, Cámara Sigma BF, Honor 400 Pro, Sandisk presenta la nueva WD_BLACK SN8100 NVMe, Nuevo Gerente en Intel México e impacto en empresas con IA, realme batería de 15000 mAh y Chill Fan Phone, Adobe Summit, F1 Regresa Checo en Cadillac, 1era […] El cargo Podcast ONE: 29 de agosto de 2025 apareció primero en OneDigital.

Today's podcast is with Vivek Pandya, Director, Adobe Digital Insights at Adobe. I recently caught up with Vivek at Adobe Summit in Las Vegas to talk about some new research that Adobe just published called AI to Cart, which highlights the impact that Generative AI-powered chat interfaces are having on consumers, how that is changing their search and shopping behaviours, what brands should be doing in response and his highlights from the event. This interview follows on from my recent interview – The art and the science of listening – Interview with Zig Serafin, Brad Anderson and Isabelle Zdatny of Qualtrics – and is number 536 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This week we're bringing you a special episode, recorded live at the Adobe Summit in Las Vegas in March 2025. As we here at the CMO podcast are happy customers of Adobe, we were excited to be part of the programming at the Summit. Our topic was How CMOs can thrive in these times of rapid change, with Jim being joined on stage by Emily Silver, SVP and Chief Marketing & Athlete Experience Officer of Dick's Sporting Goods, to join me on stage. Emily is a returning guest to the show, joining Jim last fall to talk about stepping into her first CMO role. Emily spent over 16 years at PepsiCo, in about nine roles, before she joined the sports brand in 2023. Recorded live in front of an audience, including a collection of Emily's associates from Dick's, Emily and Jim discuss how sports brings us together, and how she and her company are thriving in these uncertain times. This episode is brought to you by Adobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, which remains a hot topic when publishing content, and she shares her experience working with international clients.  Some talking points from this week: Companies often confuse translation and localization The stats that show the benefits of good localization Local knowledge is vital for cultural awareness Content strategies often fall apart when treated as an afterthought Localization impact on UX and creative AI and technology alone cannot solve localization challenges. A catch-up on Adobe Summit and their focus on AI As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: Seventh Bear Cathy and Robert's fortnightly video thingy - Bear in Mind Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI, and what a new wave of agentic AI technology means for marketers.Timestamps00:00 - Intro00:51 - Part 1: Colin Fleming01:51 - The things people don't understand about B2B marketing03:32 - How AI is having an impact on marketing05:29 - ServiceNow's relationship with Adobe06:21 - Advice to marketers to stay on cutting edge of AI08:47 - Part 2: Billy Seabrook IBM09:17 - Where are we on this AI journey11:31 - Principles of an effective campaign using AI13:02 - How effective has AI been for IBM18:16 - What's next when AI at scale becomes the norm?21:08 - AI: a threat or an opportunity?22:06 - Part 3: Stacy Martinet22:33 - Stacy's role at Adobe23:18 - What makes great marketing for marketers?24:12 - Communicating all the changes in marketing (specifically with AI)25:15 - What is Agentic AI and what are it's use cases?28:27 - How technology is used to enhance creativity30:31 - Tips on how to utilize agentic AI31:43 - How to future proof our marketing32:48 - What goes into creating an event like Adobe Summit00:00 - Intro00:51 - Part 1: Colin Fleming01:51 - The things people don't understand about B2B marketing03:32 - How AI is having an impact on marketing05:29 - ServiceNow's relationship with Adobe06:21 - Advice to marketers to stay on cutting edge of AI08:47 - Part 2: Billy Seabrook IBM09:17 - Where are we on this AI journey11:31 - Principles of an effective campaign using AI13:02 - How effective has AI been for IBM18:16 - What's next when AI at scale becomes the norm?21:08 - AI: a threat or an opportunity?22:06 - Part 3: Stacy Martinet22:33 - Stacy's role at Adobe23:18 - What makes great marketing for marketers?24:12 - Communicating all the changes in marketing (specifically with AI)25:15 - What is Agentic AI and what are it's use cases?28:27 - How technology is used to enhance creativity30:31 - Tips on how to utilize agentic AI31:43 - How to future proof our marketing32:48 - What goes into creating an event like Adobe Summit

In this episode of Brand Runner, we dive deep into the groundbreaking announcements from Adobe Summit 2025, where AI has officially stepped into the spotlight, fundamentally changing the game for creativity, productivity, and brand building.We explore how Adobe is transitioning from bolt-on AI features to embedding artificial intelligence into the foundation of their entire ecosystem. From the exciting new Firefly application that brings IP-friendly generative AI for images, vectors, video, and voice to a single platform, to the revolutionary AI assistant in Acrobat that lets you literally "talk to your PDFs," the creative landscape is being transformed.Key highlights include:Adobe's vision of "creativity for all" and how AI is democratizing design toolsThe blurring lines between productivity and creativity, as visual communication becomes essentialThe unveiling of Adobe's agentic AI platform with specialized agents for marketing, customer journeys, and data insightsCoca-Cola CEO James Quincy's insights on balancing AI-driven marketing with authentic experiencesB2B marketing's transformation with AI-orchestrated journeys and account-based intelligenceReal-world case studies showing dramatic improvements in efficiency and engagementWhether you're a creative professional, marketer, or brand strategist, this episode offers valuable insights into how AI is reshaping the tools we use every day and opening new possibilities for creativity and customer connection. As AI continues to advance, the question remains: how will you and your brand adapt while maintaining authentic human connections?SourceAdobe Summit keynoteshttps://www.youtube.com/watch?v=KQVpva50W74&list=TLGG8XCeg68IHIwyMjAzMjAyNQhttps://www.youtube.com/watch?v=bmUZhAa6KW4&list=TLGGNvPSMz9qHZ4yMjAzMjAyNQhttps://www.zdnet.com/article/adobes-latest-projects-are-packed-with-ai-agents-heres-a-sneak-peek/https://diginomica.com/adobe-summit-coca-cola-using-gen-ai-make-cheaper-and-quicker-adverts-misses-human-touchLinks Sign up for the Brand Runner newsletter ⁠⁠ here⁠This episode was produced with the help of AI.

Bienvenue dans cet épisode exceptionnel enregistré en direct du Venetian à Las Vegas à l'occasion de l'Adobe Summit 2025 !Avec plus de 13 000 participants et 330 sessions, Adobe a mis les petits plats dans les grands pour nous projeter dans le futur de l'expérience client.Au programme :

Le Café de l'e-commerce, c'est le podcast qui vous propose de faire votre veille e-commerce, différemment, dans vos oreilles, même si le monde vous donne envie de retourner en mars 2020.Dans cet épisode, on vous parle de Franprix qui inaugure un nouveau service de pressing, de Puma qui va supprimer 500 emplois. Mais aussi :

A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more."For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialGet an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets

A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con.For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialUnlock the secrets of experiential marketing in this episode of CMO Confidential! Join experienced host and five-time CMO, Mike Linden, as he sits down with Gabrielle Kessler, SVP of Brand Experience and Production at We Are Social and Narrative, to explore the strategies and insights every CMO needs to know. With a career spanning leadership roles at Best Buy, eBay, and Farmers Insurance, Mike guides this engaging conversation, offering unparalleled perspectives on marketing's most dynamic trends.Key topics include defining experiential marketing, its role in driving emotional connections with consumers, and how brands like Game of Thrones and Adidas have leveraged immersive experiences to amplify their reach. Gabrielle also shares practical tips on integrating experiential tactics into broader marketing strategies, avoiding common pitfalls, and using AI to personalize and elevate brand experiences. Whether you're a seasoned marketer or just starting, you'll gain actionable advice to drive engagement and build loyalty.Tune in to hear real-world examples, humorous anecdotes, and expert recommendations on making experiential marketing work for your brand. Don't miss out on this masterclass in innovative marketing strategies. Subscribe to CMO Confidential and stay ahead in the ever-evolving marketing landscape. For more exclusive insights and episodes, follow us on your favorite podcast platform.#influencermarketing #b2bmarketing #digitalmarketing #experientialmarketingagency #immersivebrandingCHAPTERS:00:00 - Intro01:17 - What is Experiential Marketing?07:15 - Experiential Marketing in the Marketing Mix09:58 - Measuring Impact of Experiential Marketing13:07 - Ideal Brands for Experiential Marketing16:01 - Successful Small Business Examples18:10 - Signs of Potential Failure in Experiential Marketing20:00 - Common Mistakes in Experiential Marketing23:16 - AI in Marketing27:04 - Final Questions30:55 - @Adobe Summit InsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CES、アドビ主催カンファレンス、Google I/O、全米IR協会年次総会など、費用を払ってまで現地に行くことについて掘り下げました。現地参加することで得られる価値、思ってもいなかった収入、意外と知られていない奨学金制度や学生支援枠など。後半は、「今だからこそできること」の賞味期限と、世界一周航空券の意外な特典について。02:58 IT業界なカンファレンスやイベントが少なくなった03:38 ゲーム業界ではE3が無くなった04:40 CESなどのカンファレンスの現場では実際に会って商談することに価値がある06:20 アドビのカンファレンスはパートナーブース出展が面白い08:24 ネットで情報が取れる時代に、あえて海外のカンファレンスに現地まで行く理由と価値10:30 アメリカのIRカンファレンスで、高額の参加費をカバーしてくれる奨学金制度があった13:32 学生やU20の希望者向けの参加費無料プログラムを提供するカンファレンス15:39 Mind the Product：参加者同士のネットワーキングを促す仕組みが入っている18:22 展示ブースでの会話と紹介でもきちんとコミッションを支払ってくれる22:30 「Die with Zero」「体験には賞味期限がある。できるうちに体験するべき」26:08 世界一周したら1週間ごとの移動は想像以上に体力とメンタルを消耗することを実感27:25 世界一周航空券：移動する方向は一方向、一区間一航空会社、エコノミーとビジネスの価格差テック業界で働く3人が、テクノロジーとクリエイティブに関するトピックを、視点を行き交わしながら語り合います。及川卓也 @takoratta プロダクトマネジメントとプロダクト開発組織づくりの専門家 自己紹介エピソード ep1, ep2関信浩 @NobuhiroSeki アメリカ・ニューヨークでスタートアップ投資を行う、何でも屋 自己紹介エピソード ep52上野美香 @mikamika59 マーケティング・プロダクトマネジメントを手掛けるフリーランス 自己紹介エピソード ep53Official X: @x_crossing_ https://x-crossing.com

Text us your thoughts on the episode or the show!Unlock the secrets to making your tech investments genuinely work for you with insights from our esteemed guest, Tony Ferreira. With nearly two decades of experience in the marketing technology sector, Tony has transitioned from the agency world to leading marketing technology at Wrench Group. In our conversation, Tony challenges the misconception that simply acquiring new tools will miraculously solve organizational issues. Instead, he reveals how a strategic approach, emphasizing readiness and structure, is essential to truly leveraging technology investments within your organization.Throughout our discussion, we tackle the intricacies of organizational readiness and its critical role in implementing effective technology solutions. From miscommunication pitfalls to the perennial struggle of justifying tech investments as value-generating rather than costly expenses, we cover it all. Drawing from personal anecdotes and industry events like Adobe Summit, we highlight how aligning organizational structures with tech investments fosters a holistic business strategy, ensuring that every tool performs its best function. These lessons are especially poignant for businesses navigating the challenges of cost versus investment perceptions within their tech stacks.Finally, we focus on the vital elements of change management and decision-making in tech adoption. With real-world examples, Tony and I explore how a robust plan and clear communication strategies can overcome resistance and foster stakeholder buy-in. We delve into the complexities of decision-making authority and the cultural barriers to acknowledging 'successful failures.' By encouraging an environment ripe for experimentation and learning, organizations can transform tech adoption from a daunting task into an opportunity for enhanced efficiency and productivity. Join us for an episode filled with valuable insights and actionable strategies to maximize your tech stack through organizational readiness.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

This Week's Episode is Jim Yu, Founder and Chairman of BridgeEdge. Jim is the founder and exec chair of BrightEdge. As CEO of BrightEdge, Jim helped create a whole new category in digital marketing software and built BrightEdge into the enterprise market leader with $100M+ in revenue, profitable, and 500 employees. It is used by 57% of Fortune 100 companies and nine out of the top ten international digital agencies. BrightEdge is backed by Altos Ventures, Battery Ventures, Intel, and Insight Partners.As the global leader in enterprise organic search, content, and digital automation, it empowers marketers to transform online content into business results, such as traffic, conversions, and revenue. It is powered by a sophisticated deep-learning engine and contains the industry's most extensive data set. Its all-in-one platform provides vital market insights and business intelligence based on secure, compliant, and robust sets of first-party, real-time, and historical data.Jim is a founder, digital marketing expert, and speaks at conferences such as Share, Dreamforce, Adobe Summit, as well as Search Engine Expo and Search Engine Strategies worldwide. In addition, Jim is an industry pundit with featured columns in Entrepreneur, Fortune, ClickZ, Search Engine Land and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most widely adopted platform which is in use by over 20,000 digital marketing professionals across 8,400 brands around the globe.Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota. --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support

On the heels of Adobe Summit, we're joined by Brightline Chief Technology and Digital Innovation Officer Kevin McAuliffe as he and Billie dive deep into brand loyalty, building trust, technology innovation, and what it means to be a leader today. Brightline partnered with WillowTree to achieve its vision of fully modernizing train travel. Tapping into our end-to-end suite of capabilities, WillowTree teams delivered a revamped website, native apps (iOS and Android), kiosks, digital signage, and a digital marketing engine fueled by Adobe Experience Cloud. By prioritizing guest experience and agility, the high-speed private rail service is delighting travelers with a best-in-class, omnichannel digital experience worthy of Brightline's premium brand. Our host and guest explore some of the integrated experiences that have launched across Brightline's digital platforms, improving travel experiences at every step of the journey — from pre-booking to post-arrival. Additional ResourcesTOPICS DISCUSSEDBuilding loyalty by meeting your users where they are, even amid ongoing tech stack evolutionActivating technology, people, and processes to inform and encourage decision-makersEvolving MVPs through data and feedback to enable controllable, scalable changesKEEP THE GROWTH GOINGRead our case study on How Brightline High-Speed Rail Increased Ridership & RevenueExplore Kevin's Adobe Summit 2024 keynote, presented with WillowTree Chief Marketing Services Officer Mike Colombo: Breaking Down Silos to Deliver an End-to-End Customer Experience Connect with Kevin McAuliffe on LinkedInFollow Billie Loewen on LinkedIn

"2023 was the year of experimentation and 2024 is the year of implementation, for Gen AI" was the clear message from the Adobe 2024 Summit. In this episode Bob O'Donnell of TEChnalysis and I delve into key takeaways from the summit and analyze how Adobe's firefly is improving the efficiency of "Digital Content Supply Chain" helping enterprises traverse their Digital Transformation journey.  We also talk about Adobe's customer focus and its surprise strategic collaboration with Microsoft.   Reference Articles: https://www.tantraanalyst.com/ta/iot-ai-compute/  https://www.technalysisresearch.com/blogs/2024%20Blogs/march_26_2024_blog.html

A lot was covered during this year's Adobe Summit, such as: Adobe Firefly Custom Models - Allows design teams to train models so organizations can create fresh on-brand content.Adobe Firefly Services - Allows teams to generate, process, and assemble thousands of on-brand assets in minutes.Adobe GenStudio - This technology enables marketing teams to accelerate the planning, creation, distribution, activation, and measurement of on-brand content.AI Assistant - This can be used to help teams create lists and build journeys.B2B Customer Journeys - B2B marketing teams can use this to manage their accounts to better coordinate with sales and other revenue team members. This month on The Funnel, hear from Blue Acorn iCi's Gary Howell on Adobe Summit's biggest takeaways. Listeners will learn: -The overarching themes of Adobe Summit-How organizations can take their learnings and turn them into action -Sessions and keynotes that made an impact on attendees Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Gary Howell: https://www.linkedin.com/in/garydavidhowell/

In this episode, host Camille White-Stern shares her observations and top takeaways from this year's Adobe Summit.She discusses the best booth activations, out-of-the-box wraparound ideas, and the surprising piece of swag that everyone lining up for.Plus, she explains her simple process for deciding whether or not to invest in a booth at third-party events.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Get more tips for maximizing your presence at conferences and trade shows: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-showsFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

On this episode of the Six Five In the Booth, host Keith Kirkpatrick is joined by Adobe's Ken Reisman, Vice President of Digital Media for Enterprise, for an illuminating conversation on how Adobe is catering to the evolving content needs of modern enterprises. Recorded at Adobe Summit, Adobe's premier Digital Experience conference, this discussion delves deep into the realms of innovation, GenAI's business impact, and what the future holds for Adobe Firefly. Their discussion covers: The significance of Adobe Summit as a hub for digital experience innovation and what enterprises are seeking to truly leverage the potential of GenAI. Ken Reisman's insights on the latest innovations and product announcements from Adobe, highlighting the developments he's most enthusiastic about. The future trajectory for Adobe Firefly amidst Adobe's expansive innovation landscape and other key takeaways from the event.  

In this episode, Barry returns from a week in Las Vegas for this year's installment of Adobe Summit. The theme of this year's Summit is 'Real World Application', wherein we discuss all the latest and greatest developments in the role of Generative AI in the Enterprise Content Supply Chain. We also discuss what might have been had the Figma acquisition gone through, and the power of community even among competitors. Enjoy! Links: www.merkle.com, www.wongdoody.com Drinks: J Wakefield Brewing New England Douple IPA, Just Water --- Send in a voice message: https://podcasters.spotify.com/pod/show/whatbubblesup/message Support this podcast: https://podcasters.spotify.com/pod/show/whatbubblesup/support

Hear from Blue Acorn iCi experts about their most impactful moments during Adobe Summit 2024.

In this episode of Enterprising Insights, The Futurum Group's Enterprise Applications Research Director Keith Kirkpatrick is joined by Robert Kramer, vice president and principal analyst at Moor Insights & Strategy, to discuss the announcements from Adobe Summit. The pair discusses the news coming out of the show, the state of SaaS applications, data management and governance, and the challenges faced by Adobe and others with incorporating and managing AI. The pair then close out the show with the Rant or Rave segment, where they each champion and criticize something from the enterprise software and CX market.

On this episode of The Six Five - On the Road, hosts Patrick Moorhead and Daniel Newman are joined by Adobe's Eric Hall, CMO Digital Experience Business for a conversation on the revolutionary shifts in customer experience driven by artificial intelligence. Eric shares valuable insights from the Adobe Summit, discussing the challenges marketers face in this new era of GenAI and how Adobe is uniquely positioned to assist enterprises in achieving personalization at scale. Our discussion covers: Key themes and challenges for marketers highlighted at the Adobe Summit, focusing on the era of GenAI. Adobe's strategic approach to empowering Enterprise CMOs and CIOs with tools for achieving personalization at scale. Exciting new products and offerings announced at the summit that are set to transform customer experience management. The significance of Adobe's role as customer zero in its marketing strategy. The crucial role of partnerships in enhancing Adobe's Customer Experience Management solutions.  

I am joined by Luc Damman, President, EMEA at Adobe to talk Generative AI and digital transformation in customer experience, creation and marketing. We also cover what to expect from Adobe Summit 2024

This week on episode 358, we interviewed Robert C. Wolcott and Kaihan Krippendorff, Co-authors of Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life, Jeremie Kubicek - Speaker/Best Selling Author, Co-author of The Communication Code: Unlock Every Relationship, One Conversation At A Time and Jon Reed, Co-founder of diginomica. Jeremie touched on the four stages of deciphering people's expectations and explained why different relationships have different communication codes. Rob and Kaihan shared the benefits of a Proximity-focused business model and discussed how Proximity is changing healthcare, medicine and more. Jon dove into the myths and misconceptions about the enterprise, why the enterprise has reached a tech paradox and what he's learned so far from spring events like Adobe Summit. DisrupTV is a weekly podcast with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11 AM PT/ 2 PM ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Leading global tech analysts Patrick Moorhead (Moor Insights & Strategy) and Daniel Newman (Futurum Research) are front and center on The Six Five analyzing the tech industry's biggest news each and every week and also conducting interviews with tech industry "insiders" on a regular basis.    The Six Five represents six (6) handpicked topics that will be covered for five (5) minutes each.  Welcome to this week's edition of “The 6-5.” I'm Patrick Moorhead with Moor Insights & Strategy, co-host, joined by Daniel Newman with Futurum Research. On this week's show we will be talking:   Adobe Summit 2024 https://twitter.com/PatrickMoorhead/status/1773136770114204149 https://twitter.com/PatrickMoorhead/status/1773035536145408389 https://twitter.com/PatrickMoorhead/status/1772732619144274081 https://twitter.com/PatrickMoorhead/status/1772738166669115665 https://twitter.com/PatrickMoorhead/status/1772664499025084738 https://twitter.com/PatrickMoorhead/status/1772662848289907113 https://twitter.com/PatrickMoorhead/status/1772661695837512119 https://twitter.com/danielnewmanUV/status/1772739538193920197 https://twitter.com/danielnewmanUV/status/1772743799921365092 https://twitter.com/danielnewmanUV/status/1772745512804041004 https://twitter.com/danielnewmanUV/status/1772734299596267935 https://twitter.com/danielnewmanUV/status/1772732623183364515 https://twitter.com/danielnewmanUV/status/1772664601009857024   China's Crackdown on AMD & Intel Chips https://twitter.com/PatrickMoorhead/status/1772312978454388793 https://twitter.com/PatrickMoorhead/status/1772319189073567892 https://twitter.com/PatrickMoorhead/status/1772368710948290730 https://www.cnbc.com/2024/03/25/chinas-new-guidelines-will-block-intel-and-amd-chips-in-government-computers-ft.html https://x.com/danielnewmanUV/status/1771946202159878562?s=20   Intel Gaudi Performance - Beats NVIDIA? https://twitter.com/danielnewmanUV/status/1773195621802926279 https://www.intel.com/content/www/us/en/newsroom/news/new-gaudi-2-xeon-performance-ai-inference.html   Apple Investigated Again by EU & Consumer Class Action Suits Start https://twitter.com/PatrickMoorhead/status/1772689693496262967 https://twitter.com/PatrickMoorhead/status/1772403071563227355 https://twitter.com/PatrickMoorhead/status/1771284469988684093 https://twitter.com/PatrickMoorhead/status/1771580903644443110 https://twitter.com/PatrickMoorhead/status/1771555157391585760 https://twitter.com/danielnewmanUV/status/1772768660765233333 https://www.cbsnews.com/news/eu-apple-google-meta-investigation-new-digital-markets-act-antitrust-law/ https://www.reuters.com/technology/consumers-sue-apple-taking-page-us-justice-department-lawsuit-2024-03-25/   Databricks New DBRX Model- Enterprise Worthy? https://twitter.com/PatrickMoorhead/status/1773073895504884163 https://www.databricks.com/blog/introducing-dbrx-new-state-art-open-llm   Is NVIDIA a Monopoly? https://twitter.com/danielnewmanUV/status/1772706567210885277 https://twitter.com/PatrickMoorhead/status/1772406764136268277 https://twitter.com/PatrickMoorhead/status/1771600944280596659   Lattice Leveraging the AI PC Wave? https://www.latticesemi.com/en/Blog/2024/03/12/18/12/Bolstering-AI-PC-Innovation-with-FPGA-Edge-Accelerators   Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

Adobe was one of the hottest stocks in 2023 thanks to the artificial intelligence tidal wave. But that growth has slowed as the AI feeding frenzy begins to settle. Adobe saw a similar pullback last year before the introduction of Firefly propelled shares higher. And with new AI powered-tools taking center stage at this year's Adobe Summit, investors will find out if Adobe stock will sing a similar tune — or fall out of rhythm with the market. On this Growth Stories Spotlight, we speak to Anil Chakravarthy, who heads the digital experience business at Adobe, to get an inside look at the company's AI strategy and the road ahead.

The latest from Adobe's earnings call held on Thursday, March 14th, 2024, the multinational computer software company, provided insights into their recent activities. Shantanu Narayen, CEO of Adobe, communicated a note of assurance in the company's potential to draw in new users and deliver value to its customer base, fostering growth and profitability. Among the points acknowledged on the call, Narayen lauded his team, stating, "I'd like to thank our 30,000 employees for their continued dedication and focus on innovation and execution." While Adobe's activities include ventures like Project Primrose, which is largely related to the fashion industry, it does not directly factor into the company's past quarter's earnings analysis. Rather, the emphasis remains on Adobe's core products, including Creative Cloud, Document Cloud, Experience Cloud, and the integration of Generative AI with these offerings. A primary focus during the first quarter of the 2024 fiscal year was Adobe's financial performance. The company saw a year-over-year revenue growth of 12%, reaching an impressive total of $5.18 billion. Performance metrics including GAAP and non-GAAP earnings per share also showed growth, with GAAP earnings per share at $1.36 and non-GAAP earnings standing at $4.48, indicating an 18% year-over-year increase. These figures, reported on the call, illustrate Adobe's strength in the global digital economy and the role that its products play within this industry. Adobe's products, as highlighted on the call, have found their necessity among diverse user groups, including creators, communicators, students, entrepreneurs, and businesses of all sizes. In particular, the integration of Generative AI capabilities into applications such as Photoshop, Illustrator, Acrobat, and Experience Cloud has led to increased usage and demand, aiding in boosting productivity and enhancing creative processes. Further into the earnings call, Narayen provided further insight: "We gave a Q1 target, and we beat that Q1 target. That gives us confidence that the financial target we gave at the beginning of the year - we're ahead of that." The call highlighted a growing trend toward the inclusion of Generative AI across various sectors, influencing content creation and delivery processes for students, marketing professionals, and beyond. Aspects such as Adobe's AI Assistant in Acrobat, generative models in Photoshop, and Firefly Services are witnessing increased use among customers. In response to these trends and customer requirements, Adobe plans continued investment in AI advances. The goal is to underscore products such as Express, Firefly, Creative Cloud, Acrobat, and Experience Cloud with AI developments. In addition to focusing on AI, Adobe has plans to monetize its AI offerings by introducing new products, updates, and integrations throughout the year. The forthcoming Adobe Summit is expected to be a stage for showcasing these innovations. While initiatives like Project Primrose are demonstrative of Adobe's commitment to innovation and creativity, the emphasis in the earnings call analysis is squarely on the company's core offerings and their effective integration with generative AI. This strategy seems to underpin Adobe's financial performance and the ongoing growth in demand for its products across multiple customer segments. However, it is important to remember that actual outcomes may vary, and this summary is based on statements made during the company's most recent earnings call. ADBE Company info: https://finance.yahoo.com/quote/ADBE/profile For more PSFK research : www.psfk.com  This email has been published and shared for the purpose of business research and is not intended as investment advice.

We are just days away from Adobe Summit: our bags are packed and we are bringing an all-star crew to Las Vegas. But before we head out to one of the largest MarTech conferences in the world, we're connecting with Mike Kellner, TELUS Director - AI Data & Analytics. Mike shares win stories from the leading global telecommunications providers' recent innovations, driven by Adobe Customer Journey Analytics.We explore how Mike's team at TELUS taps into Customer Journey Analytics' powerful capabilities to optimize critical moments in the customer journey, like onboarding, billing, and opportunities to cross-sell or upsell products and services. What's unique about Customer Journey Analytics are its analytics and business intelligence capabilities: through the platform, TELUS has connected offline data from call centers and retail interactions with online data from its app, websites, chatbots, and other digital channels to create more holistic, omnichannel customer experiences.TELUS prides itself on providing a truly personalized customer care experience when and where customers need it most — whether online, by phone, or across its retail footprint. Now, other business units at TELUS are utilizing Customer Journey Analytics to enable similar use cases and, with WillowTree's help, ensure that using the platform is as cost-effective, collaborative, and efficient as possible.Additional ResourcesTOPICS DISCUSSEDResolving common customer pain points with Adobe Customer Journey Analytics' robust online and offline data activation capabilitiesFacilitating more seamless, cost-effective user adoption of new technologies across Adobe Experience CloudConnecting with WillowTree at Adobe Summit 2024 (see us at Booth 1127!)KEEP THE GROWTH GOINGConnect with Billie Loewen on LinkedInFollow Mike Kellner on LinkedIn

In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jessica Kao, Senior Director of MarTech at CloudFlare, shares her exceptional transition from cancer biology to marketing analytics, highlighting the unexpected parallels between predictive cancer modeling and forecasting marketing outcomes. Jessica's story is not just about career transformation; it's a testament to the power of data storytelling across diverse fields.Join us as our host Michael and Jessica unravel the complexities of assembling a powerhouse Marketing Ops team, touching on the critical choices between full-time employees, contractors, and agencies, and the strategic use of offshore resources. With over a decade of experience, Jessica lends her insights into crafting a team that not only builds but thrives in the sophisticated landscape of marketing infrastructures.Furthermore, the episode delves into the art of partnership and resource management, offering a candid look at evaluating agency relationships and mitigating risks. From navigating RFP processes to understanding the essence of successful collaborations, learn how to discern the right agency fit and manage project capacities like a pro. Jessica rounds off the discussion with an invitation to connect further and a teaser of her upcoming talk at the Adobe Summit, promising to demystify the jargon clouding executive conversations.Tune in to this episode for a treasure trove of insights that will sharpen your Marketing Ops acumen, presented in our signature friendly, clear, and concise manner. Whether you're just starting in marketing operations or leading a team at an enterprise level, this conversation is filled with valuable takeaways to help you navigate the hiring landscape and optimize your Marketing Ops squad.Check out the LinkedIn post here: https://www.linkedin.com/posts/mikedrizzo_marketingops-revops-marketingoperations-activity-7140490673287233537-ktv_/?utm_source=share&utm_medium=member_desktopEpisode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsJoin Us at MOps-Apalooza, Nov 4-6 2024! Join us LIVE in November 2024 along with 400+ Marketing and Revenue Ops pros. Learn more here.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Tyrona Heath is a leading B2B marketer, speaker, author, athlete and community builder who explores these topics at the intersection of behavioral science, diversity, equity, inclusion and transformation. Ty is Director, Market Engagement, The B2B Institute at LinkedIn, a think tank funded by LinkedIn studying the future of B2B marketing and decision making. She is also Co-Founder of TransformHer, the premier conference for professional women of color and allies in technology. With research, Ty engages and educates the industry in partnership with the leading marketing effectiveness thinkers and organizations such as Cannes Lions, ANA, and IPA to help better define the category, and drive growth. Ty is passionate about connecting people with information needed to make intelligent decisions, sharing research to help marketers be more productive and successful with a bit of humor. An award winning marketer, speaker and two time Olympic Trials qualifier in the 800 meters, Ty is a top B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion. Marketers benefit from Ty's marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored “Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing”. Beyond marketing, Ty served as the President of LinkedIn's Black Inclusion Group (BIG). Today, Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives, experts, and pioneers in technology. Ty is a frequent industry and academic speaker on the marketing circuit, having appeared at INBOUND, Festival of Marketing, ADCOLOR, Marketing Society Changemakers, Ghana Tech Summit, Adobe Summit and the Digital Summit events to name a few. In her career, she has delivered marketing education to thousands.

Topics covered in this episode: exclude_also with coverage.py Writeside Extra, extra, extra Chrome not proceeding with Web Integrity API deemed by many to be DRM Extras Joke Watch on YouTube About the show Sponsored by Scout APM Connect with the hosts Michael: @mkennedy@fosstodon.org Brian: @brianokken@fosstodon.org Show: @pythonbytes@fosstodon.org Join us on YouTube at pythonbytes.fm/live to be part of the audience. Usually Tuesdays at 11am PT. Older video versions available there too. Note: No episode next week. Michael will be at Microsoft Ignite in Seattle. Happy Birthday to us (7 years old today)! Brian #1: exclude_also with coverage.py Interesting exchange between Pamela Fox, Hugo van Kemenade, and myself where we all discover exclude_also, even though it's been there since February This is cool because you can exclude common “should I cover this? It's just for debugging.” kinda stuff, and other “I don't wanna test that” places. To exclude code blocks, we can use *# pragma: no cover* in the code. Or we can list lines in coverage setting with exclude_lines, but you have to also list # pragma: no cover, which is weird. exclude_also just just right. It leaves all the inline excludes alone, and adds some regexes, and you can even just have one if that's all you need, like if __name__ == .__main__.: See coverage docs Michael #2: Writeside An IDE for writing the docs Write, test, build, and publish docs Docs-as-code out of the box Doc quality automation: Ensure documentation quality and integrity with 100+ on-the-fly inspections in the editor as well as tests in Live Preview and during build. Comes as a separate IDE as well as a plugin for PyCharm, etc. Pricing will be free + paid premium version (like PyCharm), fully free for now Brian #3: Extra, extra, extra Welcome Marie Nordin as the new PSF Community Communications Manager Woohoo! Pablo Galindo and Łukasz Langa started a podcast, called core.py Inside look into Python 3.13 Two episodes so far The first core sprint for 3.13 Details on removing the GIL regexcrossword Suggested by Kim van Wyk actually really great for practicing regex rules Michael #4: Chrome not proceeding with Web Integrity API deemed by many to be DRM Google's premise for the internet: The Internet should be constructed so that users can be identified, tracked, retargeted (and hence resold). — Google And privacy is important. So how do we make both of these work. FLOCs? Privacy Sandboxes? Web Integrity? No, just no. How about you sell us ads the same way you surface search results (by what is on the page, not who is visiting it) Good riddance to this idea you corrupted organization. What was wrong with Web Integrity? Some comments Issue #134 calls the idea "absolutely unethical and against the open web." Issue #113 say they "can't believe this is even proposed." Issue #127 adds: "Have you ever stopped to consider that you're the bad guys?” Extras Brian: Mock chapter of pytest: working with projects, the 2nd course in The Complete pytest Course series, is recorded and hopefully releasing today. At the very least some time this week. PyCharm has sent me a bunch of coupon codes for students of The Complete pytest Course. Sign up for the course and ask me for the code, and I'll send it to you. Nov 21 webinar with yours truly: Do You Do Enough Testing? pytest to the Rescue! Michael: We Just Gave $500,000 to Open Source Maintainers - Sentry (thank you) ruff format + pycharm follow up JetBrains AI is getting very good a commit messages Add exception handling in background_service.py: Introduced try-except blocks to handle potential exceptions in the 'pending_jobs', 'start_job_processing', and 'run_pending_job' methods in background_service.py. This change enhances error handling and makes the service more robust by preventing crashes if a job or episode cannot be fetched or if an unknown job action is encountered. Add assemblyai to requirements and update ruff version: This commit includes the addition of assemblyai package as part of the requirements.txt file, required to introduce new speech-to-text feature in our application. Ruff version is also updated from 0.1.3 to 0.1.4 due to bug fixes and stability improvements in the new version. Assemblyai also includes dependencies like pydantic and websockets. GPT4All follow up Got some nice feedback on my statement on PyCon 2024's health and safety policy More I think about it, the more out of touch it seems Comparisons, no mask requirements for any of: GitHub Universe - N,NNN? attendees CES - 180,000 attendees SXSW - 152,000 attendees KubeCon - 12,000 attendees Adobe Summit - 10,000 attendees Mobile World Conference - 109,500 attendees DeveloperWeek - 2,000 attendees Microsoft Ignite - 4,000 attendees WWDC - unkown Joke: The plural of regex is regrets.

Ryan Fleisch is Adobe's Head of Product Marketing and Real-Time CDP and Audience Manager. Being a lifelong chess player, it makes sense that he is passionate about looking beyond the immediate use cases of AI and trying to understand and anticipate ways the technology will impact workflows and the nature of marketing in the future. He learned from his dad that "the day you stop learning is the day your career becomes nothing more than a job." This wisdom has kept him intellectually curious and lends itself perfectly to the cutting-edge work being done at Adobe.In this episode, Alan and Ryan discuss customer data platforms, what makes Adobe's CDP "real-time," new features to help businesses operate effectively in the cookieless world, and how generative AI will transform how companies use data. At Adobe, "real-time" isn't a buzzword; it's a key component they have been optimizing since day one. They have built a globally distributed network of servers to be able to handle data and use it in milliseconds. This network allows Adobe's Real-Time CDP users to collect data, manage it, process it, and immediately use it to understand customer intent and activate strategies. In addition to the immediacy of the tool, Adobe has launched a new open framework that allows them to work with data providers to compile consented, non-cookie-based data into their platform in a private, safe way. Once businesses effectively collect and manage their first-party data, many are unsure exactly what to do with it. This is where Adobe's new use-case playbooks come in handy. These tools are built into the CDP and give businesses guided workflows based on their specific business objectives. Ryan tells us one of the many uses for generative AI in marketing is helping marketers understand and recognize missed opportunities hidden in the mass of data. He highlights Adobe Sensei GenAI as one such tool.In this episode, you'll learn:The three critical components that make Adobe's CDP "real-time"The main things to consider when selecting a CDPUse cases for generative AI with customer dataKey Highlights: [01:25] What is Adobe Real-Time CDP?[02:55] What new things are available?[04:35] A 3D view of the customer[05:20] Real-world applications and activations[06:20] Use Case playbooks[07:10] It's all generative.[08:00] What to think about when you are selecting your CDP[09:40] Key takeaways from the Adobe Summit[11:30] Advice from Dad[12:20] Looking beyond the immediate use cases for AI[12:55] CheckmateResources Mentioned: Ryan Fleisch Adobe Hosted on Acast. See acast.com/privacy for more information.

How do Adobe and Microsoft work together? And what are the outcomes? In this episode, you'll hear from Ben Vanderberg - SaaS Tech Evangelist, Strategist, and Speaker from Adobe. We dig into the core of the partnership from a content collaboration perspective. We touch on Adobe integration with Microsoft 365, Power Platform, Teams, Edge, SharePoint and more. We, too, take a trip down PDF memory lane and some of the recent Adobe AI announcements like coming out of the recent Adobe Summit 2023 AND NAB 2023. Read this episode's corresponding blog post. Plus, click here for transcript of this episode. Ben Vanderberg | LinkedIn | Twitter [guest] Mark Kashman |@mkashman [co-host] Chris McNulty |@cmcnulty2000 [co-host] SharePoint | Facebook | @SharePoint | SharePoint Community Blog | Feedback  Learn more about the Adobe + Microsoft partnership: On MS.com and on Adobe business site Adobe document cloud Adobe Summit 2023  Adobe Podcast: Recording and editing, all on the web - aka "Project Shasta" Microsoft Docs - The home for Microsoft documentation for end users, developers, and IT professionals.  Microsoft Tech Community Home Stay on top of Office 365 changes Upcoming events: Power Automate & Power Apps Developer Bootcamp Automation Summit 2023 | May.19-20.2023 London, Paddington CollabDays Italy | May.20.2023 in Milan European Collaboration Summit | May.22-24.2023 Düsseldorf Fair, Germany Document Strategy Forum 2023 | May 22-24 Le Méridien Charlotte, NC Microsoft Build 2023 | May 23-25, 2023 build.microsoft.com CollabDays Netherlands | June.10.2023 Vianen, Utrecht 365 EduCon - DC | June.12-16 Washington D.C. - USA European Power Platform Conference | Jun.20-22 Dublin, Ireland European SharePoint Conference | Nov.27-30 Amsterdam, Netherlands   Discover and follow other Microsoft podcasts at aka.ms/microsoft/podcasts. Follow the Intrazone at aka.ms/TheIntrazone.

At the Adobe Summit, I sat down with Joan Smith, Managing Director and leader of Protiviti Digital, to discuss how leaders and marketers can navigate the uncertainties of today's rapidly changing landscape. As the lines between digital and physical continue to blur, businesses are grappling with challenges such as shifting consumer behavior, data privacy regulations, and supply chain interdependence, all while facing a looming economic downturn. In this enlightening conversation, Joan shares her insights on Meeting customer expectations in an economic downturn by delivering meaningful experiences. We also discuss connecting technology to customer value, focusing on experience rather than process, and orchestrating purposeful interactions for hyper-personalization without being creepy. We also discuss how businesses can embed agility and automation into operating principles to adapt to a world of constant change in an informative chat on thriving in uncertainty, embracing change, and redefining the playbook for leaders and marketers. 

Welcome to this episode of the podcast, where we explore the intersection of sports and technology with Rick Limpert, the No.1 Sports Tech Writer in the U.S. With over a decade of experience in this field, Rick has become a leading voice in the industry, appearing on major news networks and writing for prominent publications. In this episode, Rick shares his insights on the ways in which technology has transformed the world of sports, and how many of the consumer tech devices we use today have their origins in the sports world. We dive into the exciting advancements in sports fan engagement, including the use of technology in arenas and stadiums, and the trends shaping the armchair fan experience. Rick's passion for sports and technology is contagious, and his enthusiasm for the future of this industry is inspiring. Join us as we explore the fascinating world of sports and technology, and discover how these two seemingly disparate fields are converging in ways that are revolutionizing the way we experience sports. Don't miss out on this insightful conversation with one of the leading voices in sports tech!