Podcasts about adobe summit

Today's podcast is with Vivek Pandya, Director, Adobe Digital Insights at Adobe. I recently caught up with Vivek at Adobe Summit in Las Vegas to talk about some new research that Adobe just published called AI to Cart, which highlights the impact that Generative AI-powered chat interfaces are having on consumers, how that is changing their search and shopping behaviours, what brands should be doing in response and his highlights from the event. This interview follows on from my recent interview – The art and the science of listening – Interview with Zig Serafin, Brad Anderson and Isabelle Zdatny of Qualtrics – and is number 536 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

This week we're bringing you a special episode, recorded live at the Adobe Summit in Las Vegas in March 2025. As we here at the CMO podcast are happy customers of Adobe, we were excited to be part of the programming at the Summit. Our topic was How CMOs can thrive in these times of rapid change, with Jim being joined on stage by Emily Silver, SVP and Chief Marketing & Athlete Experience Officer of Dick's Sporting Goods, to join me on stage. Emily is a returning guest to the show, joining Jim last fall to talk about stepping into her first CMO role. Emily spent over 16 years at PepsiCo, in about nine roles, before she joined the sports brand in 2023. Recorded live in front of an audience, including a collection of Emily's associates from Dick's, Emily and Jim discuss how sports brings us together, and how she and her company are thriving in these uncertain times. This episode is brought to you by Adobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, which remains a hot topic when publishing content, and she shares her experience working with international clients.  Some talking points from this week: Companies often confuse translation and localization The stats that show the benefits of good localization Local knowledge is vital for cultural awareness Content strategies often fall apart when treated as an afterthought Localization impact on UX and creative AI and technology alone cannot solve localization challenges. A catch-up on Adobe Summit and their focus on AI As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: Seventh Bear Cathy and Robert's fortnightly video thingy - Bear in Mind Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI, and what a new wave of agentic AI technology means for marketers.Timestamps00:00 - Intro00:51 - Part 1: Colin Fleming01:51 - The things people don't understand about B2B marketing03:32 - How AI is having an impact on marketing05:29 - ServiceNow's relationship with Adobe06:21 - Advice to marketers to stay on cutting edge of AI08:47 - Part 2: Billy Seabrook IBM09:17 - Where are we on this AI journey11:31 - Principles of an effective campaign using AI13:02 - How effective has AI been for IBM18:16 - What's next when AI at scale becomes the norm?21:08 - AI: a threat or an opportunity?22:06 - Part 3: Stacy Martinet22:33 - Stacy's role at Adobe23:18 - What makes great marketing for marketers?24:12 - Communicating all the changes in marketing (specifically with AI)25:15 - What is Agentic AI and what are it's use cases?28:27 - How technology is used to enhance creativity30:31 - Tips on how to utilize agentic AI31:43 - How to future proof our marketing32:48 - What goes into creating an event like Adobe Summit00:00 - Intro00:51 - Part 1: Colin Fleming01:51 - The things people don't understand about B2B marketing03:32 - How AI is having an impact on marketing05:29 - ServiceNow's relationship with Adobe06:21 - Advice to marketers to stay on cutting edge of AI08:47 - Part 2: Billy Seabrook IBM09:17 - Where are we on this AI journey11:31 - Principles of an effective campaign using AI13:02 - How effective has AI been for IBM18:16 - What's next when AI at scale becomes the norm?21:08 - AI: a threat or an opportunity?22:06 - Part 3: Stacy Martinet22:33 - Stacy's role at Adobe23:18 - What makes great marketing for marketers?24:12 - Communicating all the changes in marketing (specifically with AI)25:15 - What is Agentic AI and what are it's use cases?28:27 - How technology is used to enhance creativity30:31 - Tips on how to utilize agentic AI31:43 - How to future proof our marketing32:48 - What goes into creating an event like Adobe Summit

In this episode of Brand Runner, we dive deep into the groundbreaking announcements from Adobe Summit 2025, where AI has officially stepped into the spotlight, fundamentally changing the game for creativity, productivity, and brand building.We explore how Adobe is transitioning from bolt-on AI features to embedding artificial intelligence into the foundation of their entire ecosystem. From the exciting new Firefly application that brings IP-friendly generative AI for images, vectors, video, and voice to a single platform, to the revolutionary AI assistant in Acrobat that lets you literally "talk to your PDFs," the creative landscape is being transformed.Key highlights include:Adobe's vision of "creativity for all" and how AI is democratizing design toolsThe blurring lines between productivity and creativity, as visual communication becomes essentialThe unveiling of Adobe's agentic AI platform with specialized agents for marketing, customer journeys, and data insightsCoca-Cola CEO James Quincy's insights on balancing AI-driven marketing with authentic experiencesB2B marketing's transformation with AI-orchestrated journeys and account-based intelligenceReal-world case studies showing dramatic improvements in efficiency and engagementWhether you're a creative professional, marketer, or brand strategist, this episode offers valuable insights into how AI is reshaping the tools we use every day and opening new possibilities for creativity and customer connection. As AI continues to advance, the question remains: how will you and your brand adapt while maintaining authentic human connections?SourceAdobe Summit keynoteshttps://www.youtube.com/watch?v=KQVpva50W74&list=TLGG8XCeg68IHIwyMjAzMjAyNQhttps://www.youtube.com/watch?v=bmUZhAa6KW4&list=TLGGNvPSMz9qHZ4yMjAzMjAyNQhttps://www.zdnet.com/article/adobes-latest-projects-are-packed-with-ai-agents-heres-a-sneak-peek/https://diginomica.com/adobe-summit-coca-cola-using-gen-ai-make-cheaper-and-quicker-adverts-misses-human-touchLinks Sign up for the Brand Runner newsletter ⁠⁠ here⁠This episode was produced with the help of AI.

Bienvenue dans cet épisode exceptionnel enregistré en direct du Venetian à Las Vegas à l'occasion de l'Adobe Summit 2025 !Avec plus de 13 000 participants et 330 sessions, Adobe a mis les petits plats dans les grands pour nous projeter dans le futur de l'expérience client.Au programme :

Le Café de l'e-commerce, c'est le podcast qui vous propose de faire votre veille e-commerce, différemment, dans vos oreilles, même si le monde vous donne envie de retourner en mars 2020.Dans cet épisode, on vous parle de Franprix qui inaugure un nouveau service de pressing, de Puma qui va supprimer 500 emplois. Mais aussi :

A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more."For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialGet an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets

A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con.For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialUnlock the secrets of experiential marketing in this episode of CMO Confidential! Join experienced host and five-time CMO, Mike Linden, as he sits down with Gabrielle Kessler, SVP of Brand Experience and Production at We Are Social and Narrative, to explore the strategies and insights every CMO needs to know. With a career spanning leadership roles at Best Buy, eBay, and Farmers Insurance, Mike guides this engaging conversation, offering unparalleled perspectives on marketing's most dynamic trends.Key topics include defining experiential marketing, its role in driving emotional connections with consumers, and how brands like Game of Thrones and Adidas have leveraged immersive experiences to amplify their reach. Gabrielle also shares practical tips on integrating experiential tactics into broader marketing strategies, avoiding common pitfalls, and using AI to personalize and elevate brand experiences. Whether you're a seasoned marketer or just starting, you'll gain actionable advice to drive engagement and build loyalty.Tune in to hear real-world examples, humorous anecdotes, and expert recommendations on making experiential marketing work for your brand. Don't miss out on this masterclass in innovative marketing strategies. Subscribe to CMO Confidential and stay ahead in the ever-evolving marketing landscape. For more exclusive insights and episodes, follow us on your favorite podcast platform.#influencermarketing #b2bmarketing #digitalmarketing #experientialmarketingagency #immersivebrandingCHAPTERS:00:00 - Intro01:17 - What is Experiential Marketing?07:15 - Experiential Marketing in the Marketing Mix09:58 - Measuring Impact of Experiential Marketing13:07 - Ideal Brands for Experiential Marketing16:01 - Successful Small Business Examples18:10 - Signs of Potential Failure in Experiential Marketing20:00 - Common Mistakes in Experiential Marketing23:16 - AI in Marketing27:04 - Final Questions30:55 - @Adobe Summit InsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CES、アドビ主催カンファレンス、Google I/O、全米IR協会年次総会など、費用を払ってまで現地に行くことについて掘り下げました。現地参加することで得られる価値、思ってもいなかった収入、意外と知られていない奨学金制度や学生支援枠など。後半は、「今だからこそできること」の賞味期限と、世界一周航空券の意外な特典について。02:58 IT業界なカンファレンスやイベントが少なくなった03:38 ゲーム業界ではE3が無くなった04:40 CESなどのカンファレンスの現場では実際に会って商談することに価値がある06:20 アドビのカンファレンスはパートナーブース出展が面白い08:24 ネットで情報が取れる時代に、あえて海外のカンファレンスに現地まで行く理由と価値10:30 アメリカのIRカンファレンスで、高額の参加費をカバーしてくれる奨学金制度があった13:32 学生やU20の希望者向けの参加費無料プログラムを提供するカンファレンス15:39 Mind the Product：参加者同士のネットワーキングを促す仕組みが入っている18:22 展示ブースでの会話と紹介でもきちんとコミッションを支払ってくれる22:30 「Die with Zero」「体験には賞味期限がある。できるうちに体験するべき」26:08 世界一周したら1週間ごとの移動は想像以上に体力とメンタルを消耗することを実感27:25 世界一周航空券：移動する方向は一方向、一区間一航空会社、エコノミーとビジネスの価格差テック業界で働く3人が、テクノロジーとクリエイティブに関するトピックを、視点を行き交わしながら語り合います。及川卓也 @takoratta プロダクトマネジメントとプロダクト開発組織づくりの専門家 自己紹介エピソード ep1, ep2関信浩 @NobuhiroSeki アメリカ・ニューヨークでスタートアップ投資を行う、何でも屋 自己紹介エピソード ep52上野美香 @mikamika59 マーケティング・プロダクトマネジメントを手掛けるフリーランス 自己紹介エピソード ep53Official X: @x_crossing_ https://x-crossing.com

Text us your thoughts on the episode or the show!Unlock the secrets to making your tech investments genuinely work for you with insights from our esteemed guest, Tony Ferreira. With nearly two decades of experience in the marketing technology sector, Tony has transitioned from the agency world to leading marketing technology at Wrench Group. In our conversation, Tony challenges the misconception that simply acquiring new tools will miraculously solve organizational issues. Instead, he reveals how a strategic approach, emphasizing readiness and structure, is essential to truly leveraging technology investments within your organization.Throughout our discussion, we tackle the intricacies of organizational readiness and its critical role in implementing effective technology solutions. From miscommunication pitfalls to the perennial struggle of justifying tech investments as value-generating rather than costly expenses, we cover it all. Drawing from personal anecdotes and industry events like Adobe Summit, we highlight how aligning organizational structures with tech investments fosters a holistic business strategy, ensuring that every tool performs its best function. These lessons are especially poignant for businesses navigating the challenges of cost versus investment perceptions within their tech stacks.Finally, we focus on the vital elements of change management and decision-making in tech adoption. With real-world examples, Tony and I explore how a robust plan and clear communication strategies can overcome resistance and foster stakeholder buy-in. We delve into the complexities of decision-making authority and the cultural barriers to acknowledging 'successful failures.' By encouraging an environment ripe for experimentation and learning, organizations can transform tech adoption from a daunting task into an opportunity for enhanced efficiency and productivity. Join us for an episode filled with valuable insights and actionable strategies to maximize your tech stack through organizational readiness.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

This Week's Episode is Jim Yu, Founder and Chairman of BridgeEdge. Jim is the founder and exec chair of BrightEdge. As CEO of BrightEdge, Jim helped create a whole new category in digital marketing software and built BrightEdge into the enterprise market leader with $100M+ in revenue, profitable, and 500 employees. It is used by 57% of Fortune 100 companies and nine out of the top ten international digital agencies. BrightEdge is backed by Altos Ventures, Battery Ventures, Intel, and Insight Partners.As the global leader in enterprise organic search, content, and digital automation, it empowers marketers to transform online content into business results, such as traffic, conversions, and revenue. It is powered by a sophisticated deep-learning engine and contains the industry's most extensive data set. Its all-in-one platform provides vital market insights and business intelligence based on secure, compliant, and robust sets of first-party, real-time, and historical data.Jim is a founder, digital marketing expert, and speaks at conferences such as Share, Dreamforce, Adobe Summit, as well as Search Engine Expo and Search Engine Strategies worldwide. In addition, Jim is an industry pundit with featured columns in Entrepreneur, Fortune, ClickZ, Search Engine Land and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most widely adopted platform which is in use by over 20,000 digital marketing professionals across 8,400 brands around the globe.Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota. --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support

Join Janessa Lantz as she interviews Shafqat Islam, the CMO of Optimizely. Shafqat discusses his unique marketing approach focused on speed, creativity, and risk-taking and shares details of Optimizely's bold campaign at the Adobe Summit.Shafqat also shares his journey from founding Welcome to leading marketing at Optimizely, offering insights into brand investment strategies at different growth stages. He emphasizes the importance of community, thought leadership, and exceptional content.Find Shafqat Islam and learn more about Optimizely at:LinkedIn: Shafqat IslamWebsite: OptimizelyThanks for listening!

During the Adobe Summit in Las Vegas, marketers from all around the world shared their ideas on how to integrate generative AI in their marketing strategy. But who owns an AI generated photo? And should every technical possibility be allowed? Waldo Smeets, Head of Digital Strategy & Solutions at Adobe attended the event.

On the heels of Adobe Summit, we're joined by Brightline Chief Technology and Digital Innovation Officer Kevin McAuliffe as he and Billie dive deep into brand loyalty, building trust, technology innovation, and what it means to be a leader today. Brightline partnered with WillowTree to achieve its vision of fully modernizing train travel. Tapping into our end-to-end suite of capabilities, WillowTree teams delivered a revamped website, native apps (iOS and Android), kiosks, digital signage, and a digital marketing engine fueled by Adobe Experience Cloud. By prioritizing guest experience and agility, the high-speed private rail service is delighting travelers with a best-in-class, omnichannel digital experience worthy of Brightline's premium brand. Our host and guest explore some of the integrated experiences that have launched across Brightline's digital platforms, improving travel experiences at every step of the journey — from pre-booking to post-arrival. Additional ResourcesTOPICS DISCUSSEDBuilding loyalty by meeting your users where they are, even amid ongoing tech stack evolutionActivating technology, people, and processes to inform and encourage decision-makersEvolving MVPs through data and feedback to enable controllable, scalable changesKEEP THE GROWTH GOINGRead our case study on How Brightline High-Speed Rail Increased Ridership & RevenueExplore Kevin's Adobe Summit 2024 keynote, presented with WillowTree Chief Marketing Services Officer Mike Colombo: Breaking Down Silos to Deliver an End-to-End Customer Experience Connect with Kevin McAuliffe on LinkedInFollow Billie Loewen on LinkedIn

"2023 was the year of experimentation and 2024 is the year of implementation, for Gen AI" was the clear message from the Adobe 2024 Summit. In this episode Bob O'Donnell of TEChnalysis and I delve into key takeaways from the summit and analyze how Adobe's firefly is improving the efficiency of "Digital Content Supply Chain" helping enterprises traverse their Digital Transformation journey.  We also talk about Adobe's customer focus and its surprise strategic collaboration with Microsoft.   Reference Articles: https://www.tantraanalyst.com/ta/iot-ai-compute/  https://www.technalysisresearch.com/blogs/2024%20Blogs/march_26_2024_blog.html

A lot was covered during this year's Adobe Summit, such as: Adobe Firefly Custom Models - Allows design teams to train models so organizations can create fresh on-brand content.Adobe Firefly Services - Allows teams to generate, process, and assemble thousands of on-brand assets in minutes.Adobe GenStudio - This technology enables marketing teams to accelerate the planning, creation, distribution, activation, and measurement of on-brand content.AI Assistant - This can be used to help teams create lists and build journeys.B2B Customer Journeys - B2B marketing teams can use this to manage their accounts to better coordinate with sales and other revenue team members. This month on The Funnel, hear from Blue Acorn iCi's Gary Howell on Adobe Summit's biggest takeaways. Listeners will learn: -The overarching themes of Adobe Summit-How organizations can take their learnings and turn them into action -Sessions and keynotes that made an impact on attendees Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Gary Howell: https://www.linkedin.com/in/garydavidhowell/

In this episode, host Camille White-Stern shares her observations and top takeaways from this year's Adobe Summit.She discusses the best booth activations, out-of-the-box wraparound ideas, and the surprising piece of swag that everyone lining up for.Plus, she explains her simple process for deciding whether or not to invest in a booth at third-party events.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Get more tips for maximizing your presence at conferences and trade shows: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-showsFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

In this episode of The CMO Show, host Mark Jones is on the ground at the Adobe Summit in Las Vegas.   With new technologies popping up faster than you can say ‘artificial intelligence', you're probably left with more questions than answers about how to make sense of them all.    How can they drive better experiences for customers? How can different systems talk to each other? How can tech getting smarter protect my customer data? Press play to hear from Clay Botkin, Global Head of Marketing Technology at Cognizant; and Kaushik Chakraborty, Chief Marketing Officer at Tata Capital, about how they're using these technologies to their advantage and developing human-centred digital experiences.   You might also like: How WithYouWith Me amplifies diversity in tech talent How The Conversation is rising above the chatter How Adobe is driving dynamite digital experiences   The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.  www.impactinstitute.com.au  https://business.adobe.com/au/

On this episode of the Six Five In the Booth, host Keith Kirkpatrick is joined by Adobe's Ken Reisman, Vice President of Digital Media for Enterprise, for an illuminating conversation on how Adobe is catering to the evolving content needs of modern enterprises. Recorded at Adobe Summit, Adobe's premier Digital Experience conference, this discussion delves deep into the realms of innovation, GenAI's business impact, and what the future holds for Adobe Firefly. Their discussion covers: The significance of Adobe Summit as a hub for digital experience innovation and what enterprises are seeking to truly leverage the potential of GenAI. Ken Reisman's insights on the latest innovations and product announcements from Adobe, highlighting the developments he's most enthusiastic about. The future trajectory for Adobe Firefly amidst Adobe's expansive innovation landscape and other key takeaways from the event.  

In this episode, Barry returns from a week in Las Vegas for this year's installment of Adobe Summit. The theme of this year's Summit is 'Real World Application', wherein we discuss all the latest and greatest developments in the role of Generative AI in the Enterprise Content Supply Chain. We also discuss what might have been had the Figma acquisition gone through, and the power of community even among competitors. Enjoy! Links: www.merkle.com, www.wongdoody.com Drinks: J Wakefield Brewing New England Douple IPA, Just Water --- Send in a voice message: https://podcasters.spotify.com/pod/show/whatbubblesup/message Support this podcast: https://podcasters.spotify.com/pod/show/whatbubblesup/support

Hear from Blue Acorn iCi experts about their most impactful moments during Adobe Summit 2024.

In this episode of Enterprising Insights, The Futurum Group's Enterprise Applications Research Director Keith Kirkpatrick is joined by Robert Kramer, vice president and principal analyst at Moor Insights & Strategy, to discuss the announcements from Adobe Summit. The pair discusses the news coming out of the show, the state of SaaS applications, data management and governance, and the challenges faced by Adobe and others with incorporating and managing AI. The pair then close out the show with the Rant or Rave segment, where they each champion and criticize something from the enterprise software and CX market.

On this episode of The Six Five - On the Road, hosts Patrick Moorhead and Daniel Newman are joined by Adobe's Eric Hall, CMO Digital Experience Business for a conversation on the revolutionary shifts in customer experience driven by artificial intelligence. Eric shares valuable insights from the Adobe Summit, discussing the challenges marketers face in this new era of GenAI and how Adobe is uniquely positioned to assist enterprises in achieving personalization at scale. Our discussion covers: Key themes and challenges for marketers highlighted at the Adobe Summit, focusing on the era of GenAI. Adobe's strategic approach to empowering Enterprise CMOs and CIOs with tools for achieving personalization at scale. Exciting new products and offerings announced at the summit that are set to transform customer experience management. The significance of Adobe's role as customer zero in its marketing strategy. The crucial role of partnerships in enhancing Adobe's Customer Experience Management solutions.  

I am joined by Luc Damman, President, EMEA at Adobe to talk Generative AI and digital transformation in customer experience, creation and marketing. We also cover what to expect from Adobe Summit 2024

This week on episode 358, we interviewed Robert C. Wolcott and Kaihan Krippendorff, Co-authors of Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life, Jeremie Kubicek - Speaker/Best Selling Author, Co-author of The Communication Code: Unlock Every Relationship, One Conversation At A Time and Jon Reed, Co-founder of diginomica. Jeremie touched on the four stages of deciphering people's expectations and explained why different relationships have different communication codes. Rob and Kaihan shared the benefits of a Proximity-focused business model and discussed how Proximity is changing healthcare, medicine and more. Jon dove into the myths and misconceptions about the enterprise, why the enterprise has reached a tech paradox and what he's learned so far from spring events like Adobe Summit. DisrupTV is a weekly podcast with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11 AM PT/ 2 PM ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Leading global tech analysts Patrick Moorhead (Moor Insights & Strategy) and Daniel Newman (Futurum Research) are front and center on The Six Five analyzing the tech industry's biggest news each and every week and also conducting interviews with tech industry "insiders" on a regular basis.    The Six Five represents six (6) handpicked topics that will be covered for five (5) minutes each.  Welcome to this week's edition of “The 6-5.” I'm Patrick Moorhead with Moor Insights & Strategy, co-host, joined by Daniel Newman with Futurum Research. On this week's show we will be talking:   Adobe Summit 2024 https://twitter.com/PatrickMoorhead/status/1773136770114204149 https://twitter.com/PatrickMoorhead/status/1773035536145408389 https://twitter.com/PatrickMoorhead/status/1772732619144274081 https://twitter.com/PatrickMoorhead/status/1772738166669115665 https://twitter.com/PatrickMoorhead/status/1772664499025084738 https://twitter.com/PatrickMoorhead/status/1772662848289907113 https://twitter.com/PatrickMoorhead/status/1772661695837512119 https://twitter.com/danielnewmanUV/status/1772739538193920197 https://twitter.com/danielnewmanUV/status/1772743799921365092 https://twitter.com/danielnewmanUV/status/1772745512804041004 https://twitter.com/danielnewmanUV/status/1772734299596267935 https://twitter.com/danielnewmanUV/status/1772732623183364515 https://twitter.com/danielnewmanUV/status/1772664601009857024   China's Crackdown on AMD & Intel Chips https://twitter.com/PatrickMoorhead/status/1772312978454388793 https://twitter.com/PatrickMoorhead/status/1772319189073567892 https://twitter.com/PatrickMoorhead/status/1772368710948290730 https://www.cnbc.com/2024/03/25/chinas-new-guidelines-will-block-intel-and-amd-chips-in-government-computers-ft.html https://x.com/danielnewmanUV/status/1771946202159878562?s=20   Intel Gaudi Performance - Beats NVIDIA? https://twitter.com/danielnewmanUV/status/1773195621802926279 https://www.intel.com/content/www/us/en/newsroom/news/new-gaudi-2-xeon-performance-ai-inference.html   Apple Investigated Again by EU & Consumer Class Action Suits Start https://twitter.com/PatrickMoorhead/status/1772689693496262967 https://twitter.com/PatrickMoorhead/status/1772403071563227355 https://twitter.com/PatrickMoorhead/status/1771284469988684093 https://twitter.com/PatrickMoorhead/status/1771580903644443110 https://twitter.com/PatrickMoorhead/status/1771555157391585760 https://twitter.com/danielnewmanUV/status/1772768660765233333 https://www.cbsnews.com/news/eu-apple-google-meta-investigation-new-digital-markets-act-antitrust-law/ https://www.reuters.com/technology/consumers-sue-apple-taking-page-us-justice-department-lawsuit-2024-03-25/   Databricks New DBRX Model- Enterprise Worthy? https://twitter.com/PatrickMoorhead/status/1773073895504884163 https://www.databricks.com/blog/introducing-dbrx-new-state-art-open-llm   Is NVIDIA a Monopoly? https://twitter.com/danielnewmanUV/status/1772706567210885277 https://twitter.com/PatrickMoorhead/status/1772406764136268277 https://twitter.com/PatrickMoorhead/status/1771600944280596659   Lattice Leveraging the AI PC Wave? https://www.latticesemi.com/en/Blog/2024/03/12/18/12/Bolstering-AI-PC-Innovation-with-FPGA-Edge-Accelerators   Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

Soutenez-nous sur patreon.com/iweek !Voici l'épisode 179 d'iWeek (la semaine Apple), le podcast.WWDC 2024 : l'I.A. annoncée en superstar par Apple.Enregistré le jeudi 28 mars 2024 à 17h30.Présentation : Benjamin Vincent avec la participation d'Élie Abitbol (co-fondateur des Apple Premium Resellers MCS à Nice, Cannes et Aix-en-Provence et président des APR en France), Gilles Dounès (ex-rédacteur en chef de macplus.net et co-auteur de "iPod Backstage" chez Dunod) et Fabrice Neuman, mentor en technologies.Au sommaire de cet épisode 179 : “Absolutely Incredible” avec un A et un I en capitales comme l'acronyme d'intelligence artificielle : Greg Joswiak, le vice-président du marketing chez Apple ne laisse aucun doute sur ce qui sera l'événement de la WWDC 2024, désormais officielle avec keynote le 10 juin à l'Apple Park. Dans un peu plus de deux mois, on saura comment l'IA va redéfinir les applications et les systèmes d'exploitation à commencer par iOS 18.  Double actualité judiciaire pour Cupertino avec, aux Etats-Unis, le ministère américain de la Justice qui poursuit Apple pour monopole illégal sur le marché des smartphones haut de gamme ; et en Europe, Apple visé par une enquête au même titre que Google et meta, dans le cadre du DMA, deux semaines à peine après son entrée en vigueur.Et puis, Benjamin Vincent, depuis Las Vegas, nous raconte l'Adobe Summit 2024, le rendez-vous annuel de l'éditeur de Photoshop dédié au marketing digital. On y a beaucoup parlé de Firefly, l'IA générative d'images d'Adobe que les marques vont pouvoir “entrainer” avec leurs propres images pour des visuels qui leur ressemblent et des contenus hyper personnalisés. Alors, est-ce le début de la fin du marketing de masse qui inonde nos boites mail ? On va en débattre et ça promet !Si vous appréciez iWeek et si vous souhaitez nous soutenir, rejoignez notre communauté sur patreon.com/iweek.

Adobe was one of the hottest stocks in 2023 thanks to the artificial intelligence tidal wave. But that growth has slowed as the AI feeding frenzy begins to settle. Adobe saw a similar pullback last year before the introduction of Firefly propelled shares higher. And with new AI powered-tools taking center stage at this year's Adobe Summit, investors will find out if Adobe stock will sing a similar tune — or fall out of rhythm with the market. On this Growth Stories Spotlight, we speak to Anil Chakravarthy, who heads the digital experience business at Adobe, to get an inside look at the company's AI strategy and the road ahead.

The latest from Adobe's earnings call held on Thursday, March 14th, 2024, the multinational computer software company, provided insights into their recent activities. Shantanu Narayen, CEO of Adobe, communicated a note of assurance in the company's potential to draw in new users and deliver value to its customer base, fostering growth and profitability. Among the points acknowledged on the call, Narayen lauded his team, stating, "I'd like to thank our 30,000 employees for their continued dedication and focus on innovation and execution." While Adobe's activities include ventures like Project Primrose, which is largely related to the fashion industry, it does not directly factor into the company's past quarter's earnings analysis. Rather, the emphasis remains on Adobe's core products, including Creative Cloud, Document Cloud, Experience Cloud, and the integration of Generative AI with these offerings. A primary focus during the first quarter of the 2024 fiscal year was Adobe's financial performance. The company saw a year-over-year revenue growth of 12%, reaching an impressive total of $5.18 billion. Performance metrics including GAAP and non-GAAP earnings per share also showed growth, with GAAP earnings per share at $1.36 and non-GAAP earnings standing at $4.48, indicating an 18% year-over-year increase. These figures, reported on the call, illustrate Adobe's strength in the global digital economy and the role that its products play within this industry. Adobe's products, as highlighted on the call, have found their necessity among diverse user groups, including creators, communicators, students, entrepreneurs, and businesses of all sizes. In particular, the integration of Generative AI capabilities into applications such as Photoshop, Illustrator, Acrobat, and Experience Cloud has led to increased usage and demand, aiding in boosting productivity and enhancing creative processes. Further into the earnings call, Narayen provided further insight: "We gave a Q1 target, and we beat that Q1 target. That gives us confidence that the financial target we gave at the beginning of the year - we're ahead of that." The call highlighted a growing trend toward the inclusion of Generative AI across various sectors, influencing content creation and delivery processes for students, marketing professionals, and beyond. Aspects such as Adobe's AI Assistant in Acrobat, generative models in Photoshop, and Firefly Services are witnessing increased use among customers. In response to these trends and customer requirements, Adobe plans continued investment in AI advances. The goal is to underscore products such as Express, Firefly, Creative Cloud, Acrobat, and Experience Cloud with AI developments. In addition to focusing on AI, Adobe has plans to monetize its AI offerings by introducing new products, updates, and integrations throughout the year. The forthcoming Adobe Summit is expected to be a stage for showcasing these innovations. While initiatives like Project Primrose are demonstrative of Adobe's commitment to innovation and creativity, the emphasis in the earnings call analysis is squarely on the company's core offerings and their effective integration with generative AI. This strategy seems to underpin Adobe's financial performance and the ongoing growth in demand for its products across multiple customer segments. However, it is important to remember that actual outcomes may vary, and this summary is based on statements made during the company's most recent earnings call. ADBE Company info: https://finance.yahoo.com/quote/ADBE/profile For more PSFK research : www.psfk.com  This email has been published and shared for the purpose of business research and is not intended as investment advice.

We are just days away from Adobe Summit: our bags are packed and we are bringing an all-star crew to Las Vegas. But before we head out to one of the largest MarTech conferences in the world, we're connecting with Mike Kellner, TELUS Director - AI Data & Analytics. Mike shares win stories from the leading global telecommunications providers' recent innovations, driven by Adobe Customer Journey Analytics.We explore how Mike's team at TELUS taps into Customer Journey Analytics' powerful capabilities to optimize critical moments in the customer journey, like onboarding, billing, and opportunities to cross-sell or upsell products and services. What's unique about Customer Journey Analytics are its analytics and business intelligence capabilities: through the platform, TELUS has connected offline data from call centers and retail interactions with online data from its app, websites, chatbots, and other digital channels to create more holistic, omnichannel customer experiences.TELUS prides itself on providing a truly personalized customer care experience when and where customers need it most — whether online, by phone, or across its retail footprint. Now, other business units at TELUS are utilizing Customer Journey Analytics to enable similar use cases and, with WillowTree's help, ensure that using the platform is as cost-effective, collaborative, and efficient as possible.Additional ResourcesTOPICS DISCUSSEDResolving common customer pain points with Adobe Customer Journey Analytics' robust online and offline data activation capabilitiesFacilitating more seamless, cost-effective user adoption of new technologies across Adobe Experience CloudConnecting with WillowTree at Adobe Summit 2024 (see us at Booth 1127!)KEEP THE GROWTH GOINGConnect with Billie Loewen on LinkedInFollow Mike Kellner on LinkedIn

In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jessica Kao, Senior Director of MarTech at CloudFlare, shares her exceptional transition from cancer biology to marketing analytics, highlighting the unexpected parallels between predictive cancer modeling and forecasting marketing outcomes. Jessica's story is not just about career transformation; it's a testament to the power of data storytelling across diverse fields.Join us as our host Michael and Jessica unravel the complexities of assembling a powerhouse Marketing Ops team, touching on the critical choices between full-time employees, contractors, and agencies, and the strategic use of offshore resources. With over a decade of experience, Jessica lends her insights into crafting a team that not only builds but thrives in the sophisticated landscape of marketing infrastructures.Furthermore, the episode delves into the art of partnership and resource management, offering a candid look at evaluating agency relationships and mitigating risks. From navigating RFP processes to understanding the essence of successful collaborations, learn how to discern the right agency fit and manage project capacities like a pro. Jessica rounds off the discussion with an invitation to connect further and a teaser of her upcoming talk at the Adobe Summit, promising to demystify the jargon clouding executive conversations.Tune in to this episode for a treasure trove of insights that will sharpen your Marketing Ops acumen, presented in our signature friendly, clear, and concise manner. Whether you're just starting in marketing operations or leading a team at an enterprise level, this conversation is filled with valuable takeaways to help you navigate the hiring landscape and optimize your Marketing Ops squad.Check out the LinkedIn post here: https://www.linkedin.com/posts/mikedrizzo_marketingops-revops-marketingoperations-activity-7140490673287233537-ktv_/?utm_source=share&utm_medium=member_desktopEpisode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsJoin Us at MOps-Apalooza, Nov 4-6 2024! Join us LIVE in November 2024 along with 400+ Marketing and Revenue Ops pros. Learn more here.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Tyrona Heath is a leading B2B marketer, speaker, author, athlete and community builder who explores these topics at the intersection of behavioral science, diversity, equity, inclusion and transformation. Ty is Director, Market Engagement, The B2B Institute at LinkedIn, a think tank funded by LinkedIn studying the future of B2B marketing and decision making. She is also Co-Founder of TransformHer, the premier conference for professional women of color and allies in technology. With research, Ty engages and educates the industry in partnership with the leading marketing effectiveness thinkers and organizations such as Cannes Lions, ANA, and IPA to help better define the category, and drive growth. Ty is passionate about connecting people with information needed to make intelligent decisions, sharing research to help marketers be more productive and successful with a bit of humor. An award winning marketer, speaker and two time Olympic Trials qualifier in the 800 meters, Ty is a top B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion. Marketers benefit from Ty's marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored “Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing”. Beyond marketing, Ty served as the President of LinkedIn's Black Inclusion Group (BIG). Today, Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives, experts, and pioneers in technology. Ty is a frequent industry and academic speaker on the marketing circuit, having appeared at INBOUND, Festival of Marketing, ADCOLOR, Marketing Society Changemakers, Ghana Tech Summit, Adobe Summit and the Digital Summit events to name a few. In her career, she has delivered marketing education to thousands.

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Topics covered in this episode: exclude_also with coverage.py Writeside Extra, extra, extra Chrome not proceeding with Web Integrity API deemed by many to be DRM Extras Joke Watch on YouTube About the show Sponsored by Scout APM Connect with the hosts Michael: @mkennedy@fosstodon.org Brian: @brianokken@fosstodon.org Show: @pythonbytes@fosstodon.org Join us on YouTube at pythonbytes.fm/live to be part of the audience. Usually Tuesdays at 11am PT. Older video versions available there too. Note: No episode next week. Michael will be at Microsoft Ignite in Seattle. Happy Birthday to us (7 years old today)! Brian #1: exclude_also with coverage.py Interesting exchange between Pamela Fox, Hugo van Kemenade, and myself where we all discover exclude_also, even though it's been there since February This is cool because you can exclude common “should I cover this? It's just for debugging.” kinda stuff, and other “I don't wanna test that” places. To exclude code blocks, we can use *# pragma: no cover* in the code. Or we can list lines in coverage setting with exclude_lines, but you have to also list # pragma: no cover, which is weird. exclude_also just just right. It leaves all the inline excludes alone, and adds some regexes, and you can even just have one if that's all you need, like if __name__ == .__main__.: See coverage docs Michael #2: Writeside An IDE for writing the docs Write, test, build, and publish docs Docs-as-code out of the box Doc quality automation: Ensure documentation quality and integrity with 100+ on-the-fly inspections in the editor as well as tests in Live Preview and during build. Comes as a separate IDE as well as a plugin for PyCharm, etc. Pricing will be free + paid premium version (like PyCharm), fully free for now Brian #3: Extra, extra, extra Welcome Marie Nordin as the new PSF Community Communications Manager Woohoo! Pablo Galindo and Łukasz Langa started a podcast, called core.py Inside look into Python 3.13 Two episodes so far The first core sprint for 3.13 Details on removing the GIL regexcrossword Suggested by Kim van Wyk actually really great for practicing regex rules Michael #4: Chrome not proceeding with Web Integrity API deemed by many to be DRM Google's premise for the internet: The Internet should be constructed so that users can be identified, tracked, retargeted (and hence resold). — Google And privacy is important. So how do we make both of these work. FLOCs? Privacy Sandboxes? Web Integrity? No, just no. How about you sell us ads the same way you surface search results (by what is on the page, not who is visiting it) Good riddance to this idea you corrupted organization. What was wrong with Web Integrity? Some comments Issue #134 calls the idea "absolutely unethical and against the open web." Issue #113 say they "can't believe this is even proposed." Issue #127 adds: "Have you ever stopped to consider that you're the bad guys?” Extras Brian: Mock chapter of pytest: working with projects, the 2nd course in The Complete pytest Course series, is recorded and hopefully releasing today. At the very least some time this week. PyCharm has sent me a bunch of coupon codes for students of The Complete pytest Course. Sign up for the course and ask me for the code, and I'll send it to you. Nov 21 webinar with yours truly: Do You Do Enough Testing? pytest to the Rescue! Michael: We Just Gave $500,000 to Open Source Maintainers - Sentry (thank you) ruff format + pycharm follow up JetBrains AI is getting very good a commit messages Add exception handling in background_service.py: Introduced try-except blocks to handle potential exceptions in the 'pending_jobs', 'start_job_processing', and 'run_pending_job' methods in background_service.py. This change enhances error handling and makes the service more robust by preventing crashes if a job or episode cannot be fetched or if an unknown job action is encountered. Add assemblyai to requirements and update ruff version: This commit includes the addition of assemblyai package as part of the requirements.txt file, required to introduce new speech-to-text feature in our application. Ruff version is also updated from 0.1.3 to 0.1.4 due to bug fixes and stability improvements in the new version. Assemblyai also includes dependencies like pydantic and websockets. GPT4All follow up Got some nice feedback on my statement on PyCon 2024's health and safety policy More I think about it, the more out of touch it seems Comparisons, no mask requirements for any of: GitHub Universe - N,NNN? attendees CES - 180,000 attendees SXSW - 152,000 attendees KubeCon - 12,000 attendees Adobe Summit - 10,000 attendees Mobile World Conference - 109,500 attendees DeveloperWeek - 2,000 attendees Microsoft Ignite - 4,000 attendees WWDC - unkown Joke: The plural of regex is regrets.

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Relax and let someone else do the heavy lifting. That sounds pretty great to me. 3|SHARE has the best team of people dedicated to making clients wildly successful with digital transformation initiatives. 3|SHARE is an Adobe Solutions partner, Rabiah Coon, Sr. Marketing Manager discusses their specialization in Adobe Experience Cloud development, focusing on products like Adobe Experience Manager, Adobe Target, Adobe Campaign, and Adobe Workfront. They assist clients in website redesigns, integrating external tools, and maximizing the potential of Adobe Experience Cloud. They work with industries such as pharmaceuticals, e-commerce, hospitality, and manufacturing. 3|SHARE's website plays a crucial role in conveying its services and expertise, while Rabiah's marketing efforts involve content planning, blog writing, email campaigns, and data analysis. Rabiah mentions their participation in Adobe Summit conferences which gives them the opportunity to connect with Adobe professionals, gain insights into upcoming technologies, and stay updated on industry trends. While their webinar series, ‘Evolve with 3|SHARE' showcases their expertise and thought leadership. 3|SHARE's mission is to empower clients and optimize their digital platforms.

Ryan Fleisch is Adobe's Head of Product Marketing and Real-Time CDP and Audience Manager. Being a lifelong chess player, it makes sense that he is passionate about looking beyond the immediate use cases of AI and trying to understand and anticipate ways the technology will impact workflows and the nature of marketing in the future. He learned from his dad that "the day you stop learning is the day your career becomes nothing more than a job." This wisdom has kept him intellectually curious and lends itself perfectly to the cutting-edge work being done at Adobe.In this episode, Alan and Ryan discuss customer data platforms, what makes Adobe's CDP "real-time," new features to help businesses operate effectively in the cookieless world, and how generative AI will transform how companies use data. At Adobe, "real-time" isn't a buzzword; it's a key component they have been optimizing since day one. They have built a globally distributed network of servers to be able to handle data and use it in milliseconds. This network allows Adobe's Real-Time CDP users to collect data, manage it, process it, and immediately use it to understand customer intent and activate strategies. In addition to the immediacy of the tool, Adobe has launched a new open framework that allows them to work with data providers to compile consented, non-cookie-based data into their platform in a private, safe way. Once businesses effectively collect and manage their first-party data, many are unsure exactly what to do with it. This is where Adobe's new use-case playbooks come in handy. These tools are built into the CDP and give businesses guided workflows based on their specific business objectives. Ryan tells us one of the many uses for generative AI in marketing is helping marketers understand and recognize missed opportunities hidden in the mass of data. He highlights Adobe Sensei GenAI as one such tool.In this episode, you'll learn:The three critical components that make Adobe's CDP "real-time"The main things to consider when selecting a CDPUse cases for generative AI with customer dataKey Highlights: [01:25] What is Adobe Real-Time CDP?[02:55] What new things are available?[04:35] A 3D view of the customer[05:20] Real-world applications and activations[06:20] Use Case playbooks[07:10] It's all generative.[08:00] What to think about when you are selecting your CDP[09:40] Key takeaways from the Adobe Summit[11:30] Advice from Dad[12:20] Looking beyond the immediate use cases for AI[12:55] CheckmateResources Mentioned: Ryan Fleisch Adobe Hosted on Acast. See acast.com/privacy for more information.

How do Adobe and Microsoft work together? And what are the outcomes? In this episode, you'll hear from Ben Vanderberg - SaaS Tech Evangelist, Strategist, and Speaker from Adobe. We dig into the core of the partnership from a content collaboration perspective. We touch on Adobe integration with Microsoft 365, Power Platform, Teams, Edge, SharePoint and more. We, too, take a trip down PDF memory lane and some of the recent Adobe AI announcements like coming out of the recent Adobe Summit 2023 AND NAB 2023. Read this episode's corresponding blog post. Plus, click here for transcript of this episode. Ben Vanderberg | LinkedIn | Twitter [guest] Mark Kashman |@mkashman [co-host] Chris McNulty |@cmcnulty2000 [co-host] SharePoint | Facebook | @SharePoint | SharePoint Community Blog | Feedback  Learn more about the Adobe + Microsoft partnership: On MS.com and on Adobe business site Adobe document cloud Adobe Summit 2023  Adobe Podcast: Recording and editing, all on the web - aka "Project Shasta" Microsoft Docs - The home for Microsoft documentation for end users, developers, and IT professionals.  Microsoft Tech Community Home Stay on top of Office 365 changes Upcoming events: Power Automate & Power Apps Developer Bootcamp Automation Summit 2023 | May.19-20.2023 London, Paddington CollabDays Italy | May.20.2023 in Milan European Collaboration Summit | May.22-24.2023 Düsseldorf Fair, Germany Document Strategy Forum 2023 | May 22-24 Le Méridien Charlotte, NC Microsoft Build 2023 | May 23-25, 2023 build.microsoft.com CollabDays Netherlands | June.10.2023 Vianen, Utrecht 365 EduCon - DC | June.12-16 Washington D.C. - USA European Power Platform Conference | Jun.20-22 Dublin, Ireland European SharePoint Conference | Nov.27-30 Amsterdam, Netherlands   Discover and follow other Microsoft podcasts at aka.ms/microsoft/podcasts. Follow the Intrazone at aka.ms/TheIntrazone.

Adobe Summit 2023 was back in person this year. Attendees explored topics such as content supply chain, generative AI, personalization at scale, product experience, and so much more! If you couldn't attend the event and want the inside scoop on all things Summit, this episode is for you. Emily Wilhoit, Chief Marketing Officer at Blue Acorn iCi, joins us to discuss the event's themes, takeaways, and learnings. Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Guest: Emily Wilhoit: https://www.linkedin.com/in/emilyallenderwilhoit/

Rick talks with Lara Krug from Adobe Summit in Las Vegas. Lara Krug was hired as Kansas City's Executive Vice President and Chief Marketing Officer on June 29, 2021 and begins her third season in the National Football League in 2023. As the first CMO in franchise history, Krug oversees all club marketing functions, including … Continue reading Lara Krug, Kansas City Chiefs Executive Vice President and Chief Marketing Officer →

March 2023 brought both new updates and big announcements. In this episode, we cover: File web part now: “File and Media”, Viva Connections on iPad, Microsoft Edge + Adobe Acrobat PDF Engine, Microsoft Lists + Approvals app in Teams, OneDrive: Favorite/Unfavorite, Suggested files in 1:1 chat, Microsoft Word: Send to Kindle, and more. Plus, we have two guests: 1) Matt McKenzie, Director of Microsoft 365 product marketing, shares insights about the upcoming Microsoft 365 Conference in Vegas (May 2-3), and 2) Sudha Narayanan explains how Microsoft Lists supports approval scenarios natively within info tracking incorporating the Approvals app in Teams. Our related tech segment highlights three big disclosures: 1) Microsoft 365 Copilot, 2) the Loop app (Public Preview), and the New Teams app (Public Preview); #Speed. Read this episode's corresponding blog post. Click here for transcript of this episode. 1:46 Conversation with Matt McKenzie 12:09 Employee engagement updates 18:43 Conversation with Sudha Narayanan 33:18 Teamwork updates 37:15 Related tech + Teasers   Matt McKenzie | LinkedIn | Twitter Sudha Narayanan | LinkedIn Microsoft 365 Conference (May 2-4, 2023) | Website | Twitter | Register SharePoint | Facebook | @SharePoint | SharePoint Community Blog | Feedback Mark Kashman |@mkashman [co-host] Chris McNulty |@cmcnulty2000 [co-host] Resources: Microsoft Docs - The home for Microsoft documentation for end users, developers, and IT professionals.  Microsoft Tech Community Home Stay on top of Office 365 changes Upcoming events: Adobe Summit 2023 (Past | keynote and breakout sessions now on-demand) Microsoft Viva Summit | April.20.2023 Online Microsoft 365 Conference | May.2-4.2023 Las Vegas, Nevada CollabDays Poland | May.13.2023 Warsaw, Poland Power Automate & Power Apps Developer Bootcamp Automation Summit 2023 | May.19-20.2023 London, Paddington European Collaboration Summit | May.22-24.2023 Düsseldorf Fair, Germany Microsoft Build 2023 | May 23-25, 2023. Register now. The AIIM Conference 2023 | May.25-27.2023 Hyatt Regency, New Orleans CollabDays Netherlands | June.10.2023 Vianen, Utrecht 365 EduCon - DC | June.12-16 Washington D.C. - USA   Listen and follow other Microsoft podcasts at aka.ms/microsoft/podcasts. Follow the Intrazone at aka.ms/TheIntrazone.

Billy and Billie join us live from Adobe Summit in Las Vegas with empty pockets but full hearts about the future of MarTech. Our digital experts share key insights and takeaways from their three days in Sin City. In just 15 minutes, we cover AI, automation, CDP ROI, #bilingualmarketers, and more. But first, we discuss the MarTech foundations a brand needs before pursuing the latest trends in generative AI and automation, and how WillowTree helps the world's biggest brands unlock the power of the Adobe Experience Cloud. Hot topics discussed:The critical dilemma facing modern marketing organizations today, according to BlackRock Chief Digital Officer Nilanjan Adhya  Advanced capabilities that AI will unlock for marketers, especially in tandem with Adobe Experience Cloud tools like Adobe Real-Time CDP and Adobe Journey OptimizerAchieving truly niche, end-to-end personalization that drives deep ROI Keep the growth going:Read the episode transcriptionLearn about WillowTree's Adobe Practice and AI Advisory ServicesDownload our guide to the Adobe Experience Cloud, “Unleash the Power of Your Platform”Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInConnect with WillowTree on LinkedIn

At the Adobe Summit, I sat down with Joan Smith, Managing Director and leader of Protiviti Digital, to discuss how leaders and marketers can navigate the uncertainties of today's rapidly changing landscape. As the lines between digital and physical continue to blur, businesses are grappling with challenges such as shifting consumer behavior, data privacy regulations, and supply chain interdependence, all while facing a looming economic downturn. In this enlightening conversation, Joan shares her insights on Meeting customer expectations in an economic downturn by delivering meaningful experiences. We also discuss connecting technology to customer value, focusing on experience rather than process, and orchestrating purposeful interactions for hyper-personalization without being creepy. We also discuss how businesses can embed agility and automation into operating principles to adapt to a world of constant change in an informative chat on thriving in uncertainty, embracing change, and redefining the playbook for leaders and marketers. 

In this special "Quick One", Barry calls in from Las Vegas, where he is attending this year's edition of Adobe's annual Digital Experience Conference known as Adobe Summit. He tells us about all the amazing technology products Adobe is introducing this year, many of which focus on AI and Generative Art. We discuss how these technologies can impact corporate marketing efforts, and accelerate brand experiences for digital marketers large and small. We also discuss some of the keynote speakers and which ones had the greatest impact on his Summit experience. We also take a trip down memory lane, as Summit is a popular gathering place for all our former colleagues and friends, reminding us again how fortunate we are to be in this business. Enjoy! Drinks: Evil Genius Beer Company Stacy's Mom American IPA, High Quality H2O Links: https://business.adobe.com/summit/adobe-summit.html --- Send in a voice message: https://podcasters.spotify.com/pod/show/whatbubblesup/message Support this podcast: https://podcasters.spotify.com/pod/show/whatbubblesup/support

Welcome to this episode of the podcast, where we explore the intersection of sports and technology with Rick Limpert, the No.1 Sports Tech Writer in the U.S. With over a decade of experience in this field, Rick has become a leading voice in the industry, appearing on major news networks and writing for prominent publications. In this episode, Rick shares his insights on the ways in which technology has transformed the world of sports, and how many of the consumer tech devices we use today have their origins in the sports world. We dive into the exciting advancements in sports fan engagement, including the use of technology in arenas and stadiums, and the trends shaping the armchair fan experience. Rick's passion for sports and technology is contagious, and his enthusiasm for the future of this industry is inspiring. Join us as we explore the fascinating world of sports and technology, and discover how these two seemingly disparate fields are converging in ways that are revolutionizing the way we experience sports. Don't miss out on this insightful conversation with one of the leading voices in sports tech!

Join Billie and Billy as they discuss their upcoming trip to the Adobe Summit Digital Experience Conference and share their top recommendations for making the most of your attendance. As a Platinum Sponsor at Adobe Summit 2023, WillowTree will provide guided tours on the latest Adobe technology. Swing by and introduce yourself at Booth 806 in the Community Pavilion to explore our demos and sponsored events (spoiler, there will be a bourbon bar and a chance to win a bottle of Pappy Van Winkle!). See you in Vegas, baby! Not attending Adobe Summit in person this year? No problem. Schedule a virtual meeting with our team prior to the show to learn more about each demo and our capabilities. View our full conference guide here:https://www.willowtreeapps.com/adobe/summit-2023

The Adobe Experience Platform has the firepower for the most advanced marketing functions the field has ever known. So how do you unlock the power of that platform — and ultimately, derive the greatest value possible? Mike Colombo partners with some of the world's biggest brands to accomplish exactly that. As Partner and Managing Director of our Adobe Practice at MAARK, a WillowTree Company, he's an expert in orchestrating brands' digital infrastructure to amplify customer experiences through the Adobe tech stack. Mike and Billy explore the three unique pillars underpinning WillowTree and MAARK's approach to scaling the Adobe platform across enterprises in order to drive high-velocity ROI. And, spoiler alert: the Adobe Experience Platform offers the most comprehensive capabilities set to accomplish exactly that. Hot topics discussed:What we're looking forward to at the 2023 Adobe Summit (hint: it's much more than an appearance from Shaq)How to build microservices, API-first, cloud-native, headless (MACH) architectures for the future using Adobe's commerce, content, and assets offeringsWhy mapping your infrastructure to a clear customer journey — and moving that infrastructure quickly to market — requires more customization than an out-of-the-box enterprise software solutionKeep the growth going:Connect with Mike, WillowTree and MAARK at our Adobe Summit session, “How Manulife Drives AUM Through Digital Channels”Learn more about the Adobe Experience Cloud in our eBookFollow Mike Colombo, Partner and Managing Director at MAARK on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn

We discussed a number of things including:1. Ty's career journey2. How SM and LinkedIn can be used for different goals  3. What's working well on LinkedIn right now; insights from new research4. What entrepreneurs get wrong when using social media + LinkedIn5. Trends to keep an eye out for Ty is Director, Market Engagement, The B2B Institute at LinkedIn, a think tank funded by LinkedIn studying the future of B2B marketing and decision making. She is also Co-Founder of TransformHer, the premier conference for professional women of color and allies in technology.  With research, Ty engages and educates the industry in partnership with the leading marketing effectiveness thinkers and organizations such as Cannes Lions, ANA, and IPA to help better define the category, and drive growth.  Ty is passionate about connecting people with information needed to make intelligent decisions, sharing research to help marketers be more productive and successful with a bit of humor. An award-winning marketer, international speaker and two-time Olympic Trials qualifier in the 800 meters, Ty is a top B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion.  Marketers benefit from Ty's marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored "Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing". Beyond marketing, Ty served as the President of LinkedIn's Black Inclusion Group (BIG) for several years.  Today, Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives, experts, and pioneers in technology. Ty is a frequent industry and academic speaker on the marketing circuit, having appeared at INBOUND, Adweek, Festival of Marketing, ADCOLOR, Marketing Society Changemakers, Ghana Tech Summit, Adobe Summit and the Digital Summit events to name a few. In her career, she has delivered marketing education to thousands.