Podcast appearances and mentions of niki riga

Welcome back to another episode of the Boutique Fitness Marketing podcast!  I'm so excited for this episode because if you know today's guest, you know it will be packed full of good ideas.  Today, we're discussing offline marketing ideas—marketing that doesn't involve Facebook, Google, or any social media.  Our guest is Niki Riga, Owner of Limitless Studio. A little bit about Niki:  Niki has been a client, a studio owner, and a coach in boutique fitness for over a decade. She became a coach because she was regularly asked, “How did you do that!?” by other studio owners who were drowning in the day-to-day of business ownership without support. She loves showing studio owners how they, too, can achieve their long-term entrepreneurial goals; they just need some guidance and a well-strategized to-do list. Here's a quick rundown of what we covered:  Niki's backstory, including how she transitioned from barre studio owner to running a coaching business.  What is guerilla marketing? What are some of the best offline marketing campaigns Niki has seen work?  Tips on hosting free marketing events and getting people to come to the studio afterwards.   How does seasonality come into play with guerrilla marketing?  Is there a best time of year to put effort into these things?  Ideas for studio owners who are in a slump and don't have a large budget to invest in paid marketing.  Where should they start?  Where you can find Niki, how you can work with her and some details on her Studio Sales Solution.  Connect with Niki: https://www.yourlimitlessstudio.com/  https://yourthrivestudio.com https://studiosalessolution.com/  

What We Cover In This Episode: ​​Niki talks about her background experience that brought the “ask for the sale sequence” into her businesses [1:23] The importance of directly asking for the sale and why we are often so afraid to do this [3:43] Connect to Convert: Tips and techniques to effectively build rapport with potential clients before asking for the sale [6:29] Niki's best tips for active listening, addressing customer objections paraphrasing, and connecting and neutralizing the objections, all without letting the conversation drift away [11:01] How to follow up on a sales conversation that didn't close without seeming pushy or too persistent [15:23] A few common mistakes to be aware of when asking for the sale [18:28] Quotes: “That is what I want my clients to remember. If they want to convert a client, they have to connect first. You have to find common ground because your client will not buy if they don't trust you, and they can't trust you if they don't know you.” [Niki, 7:06] “A lot of our clients come in and they are feeling swamped, so here's how we work around that. We set up sweat dates, we put their workout on their work calendar so it's now an appointment that no one can book over, and we book their two classes in advance. Neutralize the objection and show how you are going to fix it, and then you close.” [Niki, 13:10] “The name of the game in boutique fitness is that we are going to be hit with an objection, and they're usually one of the same five. You're going to get hit with an objection, and what are you going to do about it? The game starts with ‘no.'” [Niki, 14:36]   LINKS:   Niki's Website & Instagram Her Studio Sales Solution (Enroll Now!)   Get Niki's Free PDF on How to Counter Objections to Close The Sale  Episode 157: Industry Tea with Partner Niki Riga - Increase Membership Sales Episode 155: Industry Tea with Partner Niki Riga - Boosting Event Marketing Episode 153: Industry Tea with Partner Niki Riga - Guerilla Marketing and Alternatives to Digital Marketing Episodes 97 and 135 with Niki  fitDEGREE's Business Portal https://calendly.com/fitdegree/support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q     

What We Cover In This Episode:  How Niki utilizes her educational-based background in conjunction with her practical experience [1:16] What the Assumptive Close Technique is and the ways you can begin using it to boost membership sales [3:02] Niki's advice on creating a sense of urgency for the customer [4:29] Actual cues, phrases and reframing that you can use in your next sales conversation [8:59] What a consultative approach to selling looks like [12:15] Why you always to keep in mind that you can't build rapport if your clients don't know, like and trust you [12:47] Tips for developing and maintaining the confidence level to use these strategies when selling memberships  [15:10] Quotes: “Urgency is the most effective buyer psychology tool we have. Research shows that most people buy when there is a sense of urgency in some way, like we often do.” [Niki, 4:59] “Step one is, no matter what you are doing, connect and notice how much easier it is to sell somebody something after they like, know and trust you.” [Niki, 14:54] “If you don't believe in what you are selling, or you don't believe that they will buy, or that you can't communicate effectively to encourage them to buy, they are not going to buy. It is a self-fulfilling prophecy.” [16:01]   LINKS:   Niki's Website & Instagram Episode 155: Industry Tea with Partner Niki Riga - Boosting Event Marketing Episode 153: Industry Tea with Partner Niki Riga - Guerilla Marketing and Alternatives to Digital Marketing Episodes 97 and 135 with Niki  fitDEGREE's Business Portal https://calendly.com/fitdegree/support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q   

What We Cover In This Episode:  Niki reveals why event marketing is such a crucial component of a studio's marketing strategy [2:15] The two essential steps to successful event marketing [3:52] One of the biggest mistakes that Niki is seeing studios make at events [6:08] Top strategies to use for post-event engagement and lead conversion [8:57] Why effective follow-up is the most important part of event marketing [12:00] KPI's to keep in mind when evaluating the success of your event marketing [14:43] A reminder how brand awareness is key to the success of your studio [20:00] Quotes: “One of the biggest mistakes I see my private clients make, or any studios make, is that they try to sell too much [at events]. You have maybe three minutes, and if you only have three minutes to connect, convert and sell something, that means you need a really low-ticket offer.” [Niki, 6:08] “You have to stand out from all the other hundreds of tents that took those email addresses. So, my favorite way to do this is with a multi-email campaign over a week or two. Remember, if people unsubscribe it's no big deal, they weren't going to be clients anyways.” [Niki, 9:49]  “You need to be out in the community, out in the event. Summer is coming and it's a great time to be out there doing yoga in the park. Just get out of your four walls and make these connections and relationships within your community, because brand awareness is key.” [Niki, 20:00]  LINKS:   Niki's Website & Instagram Episode 153: Industry Tea with Partner Niki Riga - Guerilla Marketing and Alternatives to Digital Marketing Episodes 97 and 135 with Niki  fitDEGREE's Business Portal https://calendly.com/fitdegree/support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q       

What We Cover In This Episode: Niki's exciting announcement of a new course for studio owners [2:19] What she has learned by taking courses herself, and how she applied this knowledge to the one she is building now [6:00] Connect to Convert: A teaser on what Niki course offers [10:35] The most impactful trend Niki has seen in the past five years when making sales [17:56] How studio are leaving over 90 percent of potential conversion on the table [25:15] Tips for minimizing ghosting after intro offers [27:29] Why your teachers should be taking classes within the studio [33:42] Quotes:  “I've been doing my market research, and the course market is massive. There are courses that are tens of thousands of dollars, there are courses that are $49, and the difference isn't always quality.” [Niki, 4:37] “At the end of the day, if you don't ask, they don't buy. Sales is required and this is not a hobby. This is not a passion project, it is a business, and there is a way of marrying a heart-based business that you love and care about with a sales process that doesn't make you want to hide under the desk.” [Niki, 5:34] “Make more, work less, and your best way of doing that is to increase your conversion rate so that every new client that is sitting in front of you is a new member, rather than just a new cheap trial.” [Niki, 11:28] “That is one of my studio's little secrets. We don't let anybody in an intro [class] leave without their second class booked.” [Niki,13:03] “I think the biggest trend that is impacting our studios or our industry, is that we're over automating, and we're over automating an industry that is founded on really deep trust.” [Niki [19:19] LINKS:   Niki's Website & Instagram Her Studio Sales Solution Course (Launching Soon!) IHRSA 2023 Convention fitDEGREE's Business Portal https://calendly.com/fitdegree/support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.instagram.com/whycoachingandconsulting/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q 

Are you a fitness studio owner? Are you trying to figure out how to be successful? Then you're listening to the right episode today! In this episode, I talk Niki Riga. Niki Riga is a boutique fitness consultant and industry expert who has coached hundreds of studio owners to build the business of their dreams through strategy centered on member acquisition, conversion, and retention.  Last year over 90 percent of her clients achieved their big end-of-year goals, including doubling auto pay memberships, paying themselves their target salaries, and expanding to new locations. We're digging into why fitness studios need to be in collaboration, not competition.     Questions I asked: ·      How did you get into helping people in the fitness space? ·      Don't you come from a family of entrepreneurs? ·      What is your advice to entrepreneurs to avoid feast and famine? ·      How do you avoid getting caught up in one thing going wrong? ·      Can you tell me about how you had a Beyonce party? ·      Can you tell us more about your Facebook group? ·      What is one of the biggest mistakes you see business owners making? ·      Why is it so important to reward your members? ·      Why should you get a coach? ·      Can you tell people what you do, and where to find you?   Topics Discussed: ·      Collaboration ·      Fitness Studios ·      Building a business. ·      Self-Esteem ·      Positive Self Talk. ·      Entrepreneurs. ·      Getting clients. ·      Celebrate your clients/members. ·      Making a plan.   Quotes from the show: ·      “Your business is having a difficult time, but that's not YOU.” Niki Riga @SisterhoodSweat ·      “You are more then the sum of your business's parts.” Niki Riga @SisterhoodSweat ·      “Your purpose is bigger then one good day or one bad day in your business.” Niki Riga @SisterhoodSweat ·      “Concentrate on curating what you DO have.” Niki Riga @SisterhoodSweat ·      “Celebrate your members and they'll stay forever.” Niki Riga @SisterhoodSweat   How you can stay in touch with Nikki: ·      Website ·       Instagram ·       Opt-In Page - Get the ten scripts you need to confidently make sales so you can start filling your classes right away.   How you can stay in touch with Linda: Website Facebook Twitter Instagram Pinterest YouTube SoundCloud   "Proud Sponsors of the Sisterhood of S.W.E.A.T" Essential Formulas

What We Cover In This Episode: The rise of virtual reality and the integration efforts studio owners are implementing, plus what Niki is seeing in the studios and where she thinks the owners' efforts should lay [5:44] Megan talks about an article from Fitt Insider regarding trainers are becoming certified or licensed in different areas to provide their clients a one-stop shop, including holistic wellness [12:56] The theme of Niki's business model and how she made her studio “limitless” [17:51] A few common owner pain points in the industry that she has heard from her clients [20:05] How Niki has discovered through experience that what clients are asking for isn't necessarily what they need [25:05] Why you can't afford to not have a coach if you're in a business [32:37]  Quotes:  “Unfortunately, if your business isn't doing really well in retention, conversion and those spreadsheets, you don't really have a business. You've got a really expensive hobby.” [Niki, 3:00] “A lot of times, we start yoga studios because we love yoga. Unfortunately, owning a business is like two percent yoga and ninety-eight percent all of the other stuff. Then the business owner gets frustrated because now they're not doing what they love, and they're also not doing the business side well.” [Niki, 3:42]  “I think that virtual often dilutes your focus. I think it has a place, but if it's taking too much of your effort or your time and your focus away from your paying customers who are willing to go in, I think it could be splitting your focus too much.” [Niki, 8:59] “What you're saying is you need more leads; what I'm hearing is you need a better process of asking that client to stay, because if you don't ask, the next studio will.” [Niki, 21:34] LINKS:   Niki's Website & Instagram Her Blog Post, Stop Doing it All: 4 Partners to Help Your Fitness Business Grow Fitt Insider  fitDEGREE's Business Portal https://calendly.com/fitdegree/support support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/   https://www.instagram.com/fitdegree_nick/ https://www.instagram.com/megan_fitdegree/ https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

In this episode you’ll learn: • Niki Riga’s story and how she was able to leave her “yes ways” behind • How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner • Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion • The way to work with difficult clients {and be kind even in difficult situations} LINKS: https://flexfusionstudios.com/ 

In this episode you’ll learn: • How Niki started her journey and the experience she got which allowed her to make her dreams come true • The ways she researched and decided on what modality spoke to her and her business • What Niki’s dance, anatomy and kinesiology background did to set herself apart from other scripted barre practices • Her tips and strategies for finding top quality instructors, even in competitive markets like hers • Why Niki considers the “trifecta” approach she took as the best decision she made for her business • How she strategically markets her business and builds relationship and community at every level of her business LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://flexfusionstudios.com/ https://bootybarre.com 

In this episode of Turning Lemons Into Lemonade, I spoke with my long time client, Niki Riga, about some of the unexpected challenges of running a business. Niki knew from the time she was five years old that she wanted to be a business owner, despite teachers trying to dissuade her!  We talked about how being a business owner often comes with responsibilities and surprises that we never could have planned for, and that you pretty much just have to accept that "it will cost more and it will take longer" than you think it will! Niki shared the internal struggle that so many entrepreneurs face, "now that my life has settled down, do I want to grow, or just enjoy the fruits of my labor?"  We discussed how as entrepreneurs, we often feel this internal need to ask "what's next" and how one of our mutual favorite books "Profit First" by Mike Michalowicz serves as a daily reminder that sometimes we have done "enough" for now and that it is time to reap what we've sown vs. reinvesting it into more growth! Niki shared the role of mentors in her life and business, and how she has never been afraid to get help - with that being one of the key strategies of her business success. We also discussed how lonely it often feels as a successful woman entrepreneur, and the importance of having a support system is imperative to our success and happiness!

How do I succeed? What if I fail? These are the two biggest questions any entrepreneur faces. And today, Niki’s answering BOTH of them. Niki Riga is the owner of Flex Fusion, a community-based fitness studio that she built from the ground up. On this episode, she shares what she believes is the driving force of Flex Fusion’s success, the hardest hurdle she had to overcome in creating Flex Fusion AND how she beat it, and her advice for deciding if you’re ready to be an entrepreneur. Learn more about Niki's background at amchoreography.com or flexfusionstudios.com Follow Andrea on Instagram and check out the latest blogs, vlogs, and videos on Facebook or at amchoreography.com Dance Like Everyone’s Watching (DLEW) is the show that drops the veil on art and creativity. Go behind the scenes with incredible artists and craftspeople to discover how you can become a skilled creator. Andrea Muhlbauer and her talented guests answer the tough questions you’ll face as you learn about creating with quality and how to start creating NOW.  

In this episode you’ll learn: Niki Riga’s story and how she was able to leave her “yes ways” behind How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion The way to work with difficult clients {and be kind even in difficult situations} LINKS: https://flexfusionstudios.com/