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Profit First and the epiphany moment when the reality of implementing it happens. Stories from law firm owners who are taking their profits first.
ou didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/applicationMary Kate Morrissey shares how she went from solo planner to scaling her Boston-based wedding business, doubling her revenue in just 18 months by learning to lead like a true CEO.Tune in to hear the real shifts that helped her stop winging it, take control of her numbers, and build a team-run company that actually supports her life. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorgA favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFwAnother favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/fast-tracked-wedding-business-success-mk-morrissey/=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmzHeads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.=========================Book Your Gap Assessment Call to Unlock our Black Friday Deal Now FREE TRAINING for Wedding Business Owners Take the Wedding Pro CEO's free GAP assessmentSupport the show
Scale Smarter: Use EOS to Add Another Zero with Rick Benton When business growth starts to feel like chaos, it's time to add structure. EOS (the Entrepreneurial Operating System) gives you a clear roadmap to align people, processes, and profit — but when you combine it with the right financial systems, that's when the real transformation happens. In this episode, Rick Benton, EOS Implementer and former multi-state business owner, joins Rocky Lalvani to unpack how EOS helps entrepreneurs simplify, scale, and create freedom. Together, they explore how visionaries can step back from the whirlwind, let go of control, and finally build a business that runs on systems — not stress. 5 Key Lessons from the Conversation: Let Go of the Vine. Growth starts when you release control. EOS helps visionaries trust their team, delegate effectively, and stay focused on the high-value activities that drive impact. Weekly Scorecards > Monthly Panic. Measure what predicts the future, not what reports the past. Weekly scorecards with 5–15 KPIs give you 52 chances a year to course-correct instead of 12. Finance Is the Missing Gear. EOS brings clarity, but without a financial dashboard tied to gross profit and cash flow, you can hit your goals on paper and still miss in the bank account. When EOS and Profit First systems work together, growth becomes predictable and profitable. From Rock Bottom to Rock Foundation. The lessons you've learned — and the systems you've built — become the foundation you can always stand on. You're not starting over; you're building from strength. Stop Hustling, Start Delegating. Hustle culture leads to burnout. Smart owners out-delegate, not out-work. Systems and scorecards let you scale without grinding yourself or your team down. Key Takeaway: EOS gives you the structure; Profit First systems make sure the structure actually pays. Together, they align your people, vision, and numbers so your business grows with ease — and adds another zero without adding more chaos. About Rick Benton: Rick's entrepreneurial journey started in high school when he and a friend started an event company. Dedicated to a vision of creating the most exciting and energetic experiences, the business quickly found successes that extended far beyond the local Detroit market. Fast forward a few decades and this multi-state, award winning company provided event planning, coordination, entertainment, and AV production services for national corporate, social and educational clients. After a successful sale and exit of the business in 2018, Rick has been a teacher, a coach, and a business consultant. His superpower is his energy and passion for business, learning and growth, always challenging the existing status quo to find better solutions. He personally understands and experienced the power of EOS and how it offers freedom for entrepreneurs to break through their ceiling, clarify and achieve their vision, while improving the lives of leadership teams, employees and their families. Rick is excited to share that EOS power with you to achieve your VISION, gain TRACTION, and build a HEALTHY, cohesive, and fun-loving leadership team. Links: EOS: https://www.eosworldwide.com/rick-benton LinkedIn: https://www.linkedin.com/in/rickbenton/ Facebook: https://www.facebook.com/rick.benton/ Conclusion: Scaling isn't about doing more — it's about doing the right things in the right order, backed by clear numbers. EOS brings operational discipline. Profit First adds financial confidence. When those two worlds meet, your business becomes scalable, self-managing, and sustainably profitable. If you're ready to connect your EOS scorecard to real profit and cash flow, schedule a Profit Assessment Call with Rocky and start turning structure into wealth. #ProfitFirst #EOS #Entrepreneurship #BusinessGrowth #CashFlow #FractionalCFO #Scorecard #Visionary #Integrator #Delegation #Systems #FinancialFreedom #SmallBusiness #ProfitAnswerMan Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
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In this episode of the Profit First for REI Podcast, I'm joined by Etinosa Agbonlahor—a real estate investor, behavioral economist, and the host of the Her First House podcast. Etinosa brings a unique blend of corporate financial insight and personal real estate experience to the table. From working in publishing and banking across continents to designing large-scale financial behavior interventions, her journey is anything but ordinary.We dive into the psychology of money, why most people don't follow good financial advice, and how to design systems that actually help people take action. Etinosa also shares her path into real estate, how she built her portfolio from abroad during the pandemic, and why she intentionally slowed down her investing for the sake of peace and sustainability. Whether you're just starting out or looking to scale with clarity, this episode will give you a powerful perspective on financial decisions—from mindset to execution.Timeline Summary[0:00] - Introduction[1:35] - Etinosa's background: from corporate finance to real estate investing[5:33] - The pivotal book that changed her life (and her career direction)[9:25] - The mentor who helped spark her interest in behavioral economics[13:13] - What behavioral economists actually do—and how they help companies change financial behavior[18:10] - The “Benefits Finder” case study that impacted an entire nation[20:01] - Why simplifying financial decisions is the real game changer[21:00] - How a rough year in real estate led her to launch Her First House podcast[23:20] - The wisdom of slowing down: why she didn't buy a rental in 2024[25:38] - Reflections on building a sustainable, peace-driven business and life5 Key TakeawaysBehavioral economics helps bridge the gap between intention and action—especially when people feel overwhelmed by financial decisions.Etinosa's passion for personal finance was sparked by her first paycheck—and honed through global experience.Mentorship doesn't have to be long-term to be transformative. A single book or conversation can redirect your life.In real estate, success isn't always about scale—it's about sustainability and alignment with your personal definition of peace.Financial education should be designed with psychology in mind. Simplifying the user experience increases the chances people actually take action.Links & ResourcesWebsite: HerFirstHouse.orgInstagram: @RealEstateWithEtsiBook Mentioned: Predictably Irrational by Dan ArielyPodcast Mentioned: Her First House podcastIf you enjoyed this episode, don't forget to rate, follow, and review the show. Share it with someone who's ready to take control of their finances—and take action toward their first or next real estate deal!
Soooo this isn't the thing I'm most proud to share, but I just finally made my first paycheck from my business to myself. And I've been in business for over 7 years.But I know I'm not alone, and I know a lot of business owners have a difficult time setting money aside to pay themselves.So if that's you, this episode is for you.We're talking all about money, and specifically in context of The Profit First Method, a method of managing your finances that was created by Mike Michalowicz.In this episode you will learn:what the Profit First Method iswhy to use the Profit First Method (or something similar)the recommended percentages when you split your moneyhow to automate the processmy experience implementing the Profit First MethodThe bank account that I am using - and loving - with the Profit First Method is through Relay. (not sponsored or affiliated; just a fan)If you'd like to dig deeper, here are some resources for you:the Profit First book by Mike Michalowicz (this is an Amazon affiliate link)my podcast episode with Hanna Lisa of Making Stories, all about Paying Yourself as a Business Ownerthe guest discussion replay on Accounting, Taxes & Staying Legal with Amy Bradbury of Empowered Profit inside Pattern Design Circle---------------------------------------------------------------------------------------------------------------Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi
Compartiendo experiencias de toda una vida en el ecosistema emprendedor.
Grow My Accounting Practice | Tips for Accountants & Bookkeepers to Grow Their Business
Show Summary: In this episode, Wayne Foreman shares his powerful journey from launching CDF with almost no capital to scaling it into a family of five successful companies with more than 150 team members. He opens up about the role faith played in his entrepreneurial path — including the prayer that shifted everything — and how trusting God through both challenges and victories shaped his business decisions. Wayne also explains how discovering Profit First transformed the way he operated, giving him clarity, stability, and true profit freedom. He dives into his coaching framework, 3PX, which focuses on People, Profit, Process, and the all-important X factor: user and customer experience. Listeners will hear how 3PX Coaching and the 3PX Podcast are helping business owners build stronger, more efficient, and more purpose-driven companies. Website:www.foreword.comwww.3pxcoaching.com Corporate Partner:Kick - https://www.kick.co/ Profit First App Version 2.0 is here! More Education. More Functionality. More Profit!
It's time to break through the mindset blocks that keep entrepreneurs from owning and growing a profitable business.
You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/applicationThe wedding industry has sold us a story — that hustle equals success. But what if that story is the very thing keeping you stuck? In this episode, I'm breaking down the lies we've all believed about what it takes to “make it” and showing you how to finally scale profitably without burning out. Wedding Pro, I believe you are ready to reclaim your weekends, increase your profit, and lead your business like a true CEO!! This conversation will change the way you see growth forever.The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorgA favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFwAnother favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/wedding-industry-lies/ =========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmzHeads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. =========================Book Your Gap Assessment Call to Unlock our Black Friday Deal Now Take the Wedding Pro CEO's free GAP assessmentSupport the show
"The more intentional you get with your money, the more intentional you get with your time as well." -Jennifer Hume In our 500th episode, Jennifer Hume, owner of Coronation Bookkeeping & Tax Services, shares how she built a successful virtual bookkeeping firm and expanded into coaching for real estate professionals. She reveals what worked, what didn't, and how she uses systems, marketing, and speaking to grow her business with purpose and profitability. In this interview, you'll learn: How niching and storytelling drive growth and confidence Why systems are essential for scaling How Jennifer built a $250K firm through referrals To learn more about Jennifer, click here. Connect with her on LinkedIn. Time Stamp 02:03 – Jennifer's journey from family business to starting her own bookkeeping firm 05:28 – Lessons learned from her father's failed business & what she'd do differently 06:08 – The importance of systems & Profit First for building a strong foundation 07:49 – Transitioning from data entry to leadership & advisory work 08:16 – How Jennifer built a $250K firm through referrals & strong processes 10:45 – Learning to market intentionally & step outside her comfort zone 13:03 – Building referral partnerships with accountants & real estate brokerages 15:07 – Overcoming fear & learning to pick up the phone to grow the business 17:07 – How niching into real estate transformed her business 19:42 – Why specializing makes marketing easier & attracts better clients 21:07 – What marketing tactics didn't work (and what to watch out for) 22:08 – Email marketing & newsletters that actually connect 24:55 – How creating a professional speaker's reel set her apart 26:44 – The power of storytelling on stage & building confidence through speaking 30:12 – Using AI tools like ChatGPT to craft speeches & prompts quickly 33:22 – Building a coaching business for real estate professionals 34:56 – Why 90% of realtors quit within five years & how coaching helps 35:40 – How financial & time habits create happier, more balanced lives 37:32 – Where to find & connect with Jennifer online This episode is brought to you by our amazing friends at Hub Analytics! Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips. Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you'll save time, reduce errors, and gain deeper insights into your clients' financials! Ready to take your bookkeeping to the next level? Book a demo to learn more and start your FREE trial TODAY!
From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros Most business owners think success means more sales and more hustle. But Jason Sisneros discovered the opposite — freedom comes from systems, not speed. After crashing three businesses and digging himself millions into debt, Jason rebuilt from scratch. Over time, he created, scaled, and sold 26 companies with 6,800 employees for more than $60 million — all without investors or partners. Today, through his company Built to Exit, he helps business owners do what he finally mastered: design a business that creates wealth and freedom instead of chaos and burnout. 5 Key Lessons from the Conversation: Every Business Exits — It's Your Choice How. You'll leave your business one way or another. Build for a custom exit, not an involuntary one. Assess Honestly Before You Act. A turnaround begins with clarity — know your numbers, your relationships, and what truly drives value. Reignite Your "Why." Many entrepreneurs lose their original purpose. Rediscovering it reignites motivation and smart decision-making. Profit and Cash Flow Are Different Beasts. Jason uses the Profit First envelope system to separate profit, operating cash, and free cash flow — protecting the money that builds freedom. Systems Create Sellable Companies. Businesses that run on process, not personality, scale faster, stress less, and are worth more when it's time to exit. Key Takeaway: Revenue looks impressive — but free cash flow buys freedom. Structure your money so it serves your life, not the other way around. About Jason Sisneros: Jason Sisneros is a battle-tested Chairman obsessed with the game of business. His focus is consistently and predictably building 5% companies and 1% business owners. Renowned as one of the brightest minds in business and innovation, Jason has worked with Fortune 500 companies like Nike, Comcast, and Microsoft. His passion, however, is for the over 100 small—to mid-cap companies he has helped optimize for maximum cash flow or wealth-harvesting exits. Jason is sought after by business owners worldwide as a trusted resource for creating competitive advantages for their companies. His proprietary systems are called "Built To Exit" or B2X. He currently owns multiple businesses, has personally exited more than two dozen companies, and has spoken for hundreds of thousands of business owners on stages and podcasts around the world. Jason's commitment extends beyond business. He volunteers as an undercover operative and helps fund a child sex trafficking rescue unit called SERT Ministries. Actively involved in anti-domestic violence and food insecurity initiatives, Jason believes ethical capitalism improves the world. He champions that successful business owners are among the most generous, driving positive change globally. He considers a well-trained, robust small and mid-sized enterprise environment, where we all do business with each other, one of the most potent engines of freedom. Links: YouTube Channel: https://www.youtube.com/@BuiltToExit Facebook: https://www.facebook.com/jason.sisneros.1 Instagram: https://www.instagram.com/thejasonsisneros Linkedin: https://www.linkedin.com/in/jason-sisneros/ X: https://twitter.com/thejsisneros?lang=en B2x Website: https://builttoexit.biz/about/ Conclusion: Jason's journey proves that even failure can become fuel when you apply the right systems. Whether you plan to sell someday or simply want a business that runs without you, start now: know your numbers, separate your accounts, and define your end game. Because at the end of the day, every business exits — the smart ones are built to. Richer Soul Ep. 459 From Drug Runner to 60 Million Exit: Jason Sisneros' Redemption Story: https://richersoul.com/ep-459-from-drug-runner-to-60m-exit-jason-sisneros-redemption-story/ #ProfitFirst #BusinessExit #CashFlow #EntrepreneurMindset #FinancialFreedom #BuiltToExit #ProfitAnswerMan #SmallBusinessGrowth #BusinessStrategy #WealthBuilding Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
Send us a textMike Michalowicz is a entrepreneur and author. How can entrepreneurs truly understand the dynamics of business success and failure? Many either overlook the importance of financial management or get overwhelmed by it, turning straightforward principles into complex challenges. So how do we navigate the entrepreneurial landscape to grow and thrive?Expect to learn how the "Profit First" philosophy can transform your business, why understanding financials is crucial, how to overcome the fear of failure, whether innovation is a necessity or a luxury, why reducing variability is key to success, how to identify your unique market position, and much more…Connect with Mike! https://mikemichalowicz.com/Connect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala
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Discover how Profit First solves the 5 nightmare scenarios sabotaging your law firm's profits.
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Grow My Accounting Practice | Tips for Accountants & Bookkeepers to Grow Their Business
Show Summary: In this special episode of the Grow My Accounting Practice Podcast, hosts Ron Saharyan, Liz Szporn, and Mike Michalowicz take listeners behind the scenes of ProfitCON 2025, the exclusive annual gathering for Profit First Professionals. They explore this year's theme, "In Plain Sight," uncovering how profit, purpose, and potential are often right in front of us. The team shares highlights from standout speakers, powerful sessions, and moments that inspired connection and growth within the community. Listeners will hear practical insights on pricing, efficiency, and mindset shifts that members can apply immediately—plus inspiring success stories from firms that have transformed through Profit First. The hosts also share what's next for the community and how to keep the momentum going beyond the event. Website:https://profitfirstprofessionals.com/ Facebook:https://www.facebook.com/ProfitFirstProfessionals/ Instagram:https://www.instagram.com/proud_to_be_profitable/ LinkedIn:https://www.linkedin.com/company/profit-first-professionals/ TikTok:https://www.tiktok.com/@profitfirstpros YouTube:https://www.youtube.com/@ProfitFirstProfessionalsInc. Corporate Partner:Bill.com - https://www.bill.com/grow Profit First App Version 2.0 is here! More Education. More Functionality. More Profit!
En este episodio exploramos los descubrimientos más recientes sobre la química del cerebro y su relación directa con la felicidad y la plenitud. Una mirada fascinante a cómo la ciencia moderna confirma lo que los sabios y místicos de siglos atrás ya intuían: la conexión entre nuestra biología, nuestras emociones y nuestro bienestar. ¡Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.
Discover why Profit First is the right choice for your law firm IF building a profitable firm matters to you professionally, personally, and financially.
You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/applicationOne of our students tripled her revenue, built a team, and started booking luxury weddings — all by making just three simple tweaks in her business. In this episode, I'm breaking down exactly what we changed so you can copy her success: from fixing her pricing to hiring smart, and the one shift that completely transformed her income (and her weekends).The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorgA favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFwAnother favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/wedding-pro-business-growth-3-tweaks/=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmzHeads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.=========================Take the Wedding Pro CEO's free GAP assessmentSupport the show
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In this episode, I welcome back my good friend and legendary note investor, Eddie Speed. With over 50,000 notes purchased and more than 25 years of teaching under his belt, Eddie is known as the “Note King” for a reason. If you're a tired landlord looking for less stress and more cash flow—or if you're simply seeking a smarter, more passive way to invest in real estate—this episode is going to open your eyes.We dig into how note investing compares to traditional rentals, why now is the perfect time to pivot, and what makes a “good” note in today's economy. Eddie also shares insider strategies on seller financing, leveraging, and how to generate long-term passive income without the tenant headaches.Timeline Summary[0:00] – Introduction[1:17] – Why more landlords are ditching rentals and turning to note investing[2:22] – What's wrong with today's rental math—and how notes solve the problem[3:06] – What is a “note,” and how it makes you the bank (not the landlord)[4:40] – $250K in rentals vs. $250K in notes: a cash flow comparison[5:54] – How seasoned investors are converting entire portfolios to seller financing[7:00] – The current market cycle: Why we're in a “note era” not a rental one[10:21] – The formula for a “good” note: Property, buyer, and sticky payments[12:23] – How Eddie created a marketplace for burnout landlords to transition to notes[13:35] – The built-in cushion notes provide vs. rental property risks[15:16] – What most investors actually want: time back and risk-managed returns[20:15] – Leveraging techniques for when you run out of money[23:13] – How to join Eddie's free note masterclass for Profit First listeners[26:32] – The #1 business stressor Eddie warns investors about: bad accounting5 Key TakeawaysNote investing provides better cash flow with significantly less stress than rentals.Now is a prime time to be in notes—especially as inflation eats into rental profits.Good notes start with good properties and qualified buyers—there's a formula.Eddie has created a marketplace and training for landlords to transition with support.Financial systems matter: poor accounting has caused more losses than bad deals.Links & ResourcesFree Masterclass for Profit First listeners: NoteSchool.com/ProfitFirstWant to get your finances in order? Visit www.simplecfo.comIf you're feeling the squeeze in your rental business or just want a more passive path to financial freedom, don't miss this one. Be sure to rate, follow, and share the podcast if you got value from this episode. Let's help more investors go from burnout to bankable!
Our biggest Profit First review yet. Jem and Justin break down why the system saved their businesses, how Mercury Bank automation beats manual tracking, and why you don't need to be perfect with it. Plus the psychology of fake scarcity, stealing from the right accounts, and what happens when sales are better than you hoped.Watch on YoutubeDISCUSSED:✍️ Comment or Suggest a TopicUMC
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Most entrepreneurs chase revenue, then wonder why there's no profit left at the end of the year. In this episode, Profit First author Mike Michalowicz joins hosts John St. Pierre and Rich Hoffmann to break the cycle. Mike explains why flipping your formula to “Revenue minus Profit equals Expenses” changes everything.You'll learn how to:Expose hidden inefficiencies and pricing mistakesBalance profit and culture without sacrificing eitherBuild a team using his “teach first” hiring methodIdentify and fix the weakest link in your businessMike also shares fresh insights from his books Profit First, Fix This Next, and All In, helping you create a business that serves you, not the other way around.
En este episodio te compartimos cómo implementar un sistema de mejora continua práctico y funcional en una pequeña o mediana empresa. Descubre una forma sencilla de establecer las bases para mejorar procesos, elevar resultados y mantener a tu equipo enfocado en el crecimiento constante. ¡Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.
By using data, discipline, and Profit First systems, law firm owner Josephia Rouse chose to grow her practice by design, not by chance.
Thanks for joining us for another episode of the Building the Premier Accounting Firm podcast. Today Roger Knecht and Ron Saharyan discuss the critical importance of achieving profit in business, challenging the stigma around it and emphasizing its role in economic growth and personal well-being. They explore the Profit First methodology as a powerful tool for financial clarity and strategic decision-making, helping entrepreneurs eradicate entrepreneurial poverty. In This Episode: 00:00 Eradicating Entrepreneurial Poverty 02:31 Profit Stigma and Purpose First 06:43 Profit and Business Valuation 10:48 Profit First vs. Traditional Accounting 15:21 Clarity, Empowerment, and Growth 19:11 The Business Needs to Be Paid 25:59 Profit First Myths and Mindset 31:02 Profit First for Advisory Services 37:31 Golden Rule and Professional Impact 43:01 Closing Thoughts and Resources Key Takeaways: Prioritize profit to ensure business survival, expansion, and employee well-being, directly combating entrepreneurial poverty. Challenge the negative stigma of profit by reframing it as "purpose" and highlighting its capacity for good, like charity and growth. Adopt the Profit First system with dedicated bank accounts to gain financial clarity, reduce anxiety, and make informed business decisions. Recognize that taxes are a sign of success, and a business needs to show profit to have value, especially when considering a sale. Leverage Profit First to transition into a CFO advisory role, using it as a practical framework for client conversations and actionable guidance. Featured Quotes: "Profit is not good or bad. It's people that are either good or bad." — Ron Saharyan "You cannot give what you do not have." — Roger Knecht "Revenue is vanity, profit is sanity. Let's be a little bit more sane about what we're doing." — Roger Knecht Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Visit: https://profitfirstapp.com/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals. This is the proven process to start and build the premier accounting firm in your area. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve. GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It's here you can become a: Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE Next, join a group of like-minded professionals within the accounting community. Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value. For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777
ou didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application Hey wedding pro—listen up! Engagement season is NOT the time to hide behind a website refresh or a shiny new logo. In this episode, I am laying down the 5 things you absolutely should NOT do during the busiest booking season of the year—and what to do instead to cash in while couples are ready to sign.The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorgA favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFwAnother favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/what-not-to-do-engagement-season/=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmzHeads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.=========================Take the Wedding Pro CEO's free GAP assessmentSupport the show
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In this eye-opening episode, I bring back Mark Willis, a certified financial planner and expert in non-traditional wealth strategies, to discuss one of the most overlooked wealth-building tools for real estate investors: dividend-paying whole life insurance—also known as the “Bank On Yourself” concept. Mark shares how you can leverage this strategy not just for life insurance, but to create tax-free income, fund your investments, and even replace traditional rentals with guaranteed returns.If you're tired of the uncertainty of tenants, toilets, and taxes—or you're looking to diversify your portfolio while protecting your wealth—this episode is a game changer. We cover the powerful ways to use whole life insurance for liquidity, tax efficiency, and even legacy planning. Get ready to look at your financial strategy in a whole new way.Timeline Summary[0:00] - Introduction[2:13] - The surprising benefits of using whole life insurance as your personal bank[4:11] - Why life insurance and real estate investing go hand in hand[5:07] - The real reason this strategy isn't widely taught—and who's keeping it under wraps[9:23] - How Mark used his own policy to buy a car and save $8,000 in interest[13:02] - A tax-saving strategy to offset rental income using whole life cash value[15:27] - Tired of tenants? Mark explains how annuities provide guaranteed passive income[22:36] - How to use a 1035 exchange to convert life insurance into lifetime income[26:38] - What to do with a windfall: life insurance vs. annuities[29:16] - Why Profit First and Bank On Yourself make the perfect wealth-building combo5 Key TakeawaysWhole life insurance isn't just for death benefits—it's a powerful financial tool that grows tax-free and can be used to fund real estate investments.You can borrow against your policy while it continues to earn interest, giving you financial leverage without sacrificing compound growth.This strategy is often ignored by traditional advisors because of conflicts of interest with Wall Street-driven products.A 1035 exchange allows you to move funds from life insurance to an annuity, creating permanent, tax-free income in retirement.Pairing Profit First with Bank On Yourself gives business owners and investors a high-control, high-impact way to manage cash and build wealth.Links & ResourcesBook a strategy call with Mark: KickstartWithMark.comLearn more about Profit First for REI: SimpleCFO.comIf this episode helped shift your thinking or opened your eyes to new possibilities, don't forget to rate, follow, and leave a review. And of course, share this episode with another investor who needs to hear it!
David Richter: Profit First Are you working hard at your business but aren't making money? You aren't alone! Many small business owners do not know which activities are bringing in revenue or where every dollar is being spent. A lot of people are not comfortable with spreadsheets and financial accounting programs. They need a SIMPLE way to know the numbers that can help them make better decisions in their business. That is where David can help! His book, Profit First in Real Estate, reveals a simple cash flow system that makes "pay yourself first" not only possible but easy! Want more hands-on help? His company, Simple CFO, can help you lay a financial foundation, implement a profit first system, and provide you with a CFO dashboard so you can have financial clarity! If you have a business, you need to listen to this interview! http://www.SimpleCFO.com Book: Profit First In Real Estate Investing Sponsors: American Gold Exchange Our dealer for precious metals & the exclusive dealer of Real Power Family silver rounds (which we finally got in!!!). Get your first, or next bullion order from American Gold Exchange like we do. Tell them the Real Power Family sent you! Click on this link to get a FREE Starters Guide. Or Click Here to order our new Real Power Family silver rounds. 1 Troy Oz 99.99% Fine Silver
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I'm so glad to welcome Julie Herres back to the podcast! Julie is the founder of GreenOak Accounting, the host of the Therapy for Your Money Podcast, and the author of Profit First for Therapists. This time, she's joining me to talk about her brand-new Profit First for Therapists Workbook — a hands-on companion to her original book that helps you actually implement the Profit First system in your practice. In this episode, we dig into what it really takes to build a financially sustainable practice. Julie explains how she helps therapists move from confusion to clarity by using simple systems that make it easy to know where your money is going, what's normal for your practice, and how to pay yourself consistently. We also talk about some of the common money mistakes we see in private practice, especially when it comes to paying your team, setting up payroll, or growing too fast without clear financial guardrails. Julie shares the mindset shifts and practical steps that can help you stay profitable and sustainable long-term. You'll hear: How Profit First flips the traditional accounting equation Why your practice should serve your life — not the other way around How to make intentional, values-based decisions with your money What to watch for when hiring or adding new revenue streams How the new workbook helps you troubleshoot and customize Profit First for your unique practice If you've ever wondered, “Am I doing this money thing right?” then this episode will give you a lot of peace of mind. Julie's approach takes the intimidation out of accounting and replaces it with clarity and confidence. Resources Mentioned In This Episode Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Profit First for Therapists Workbook Therapy For Your Money GreenOak Accounting Meet Julie Herres Julie Herres is on a mission to inspire every private practice to be profitable. Over the last several years, that dream has become reality as Julie and her team have helped hundreds of private practice owners take their profit first and gain financial freedom. As the owner of GreenOak Accounting, Julie leads her firm with this goal in mind, providing tax, accounting and Profit First consulting services to private practices across the United States. Julie is also a Certified Profit First Professional, an IRS Enrolled Agent, a speaker and the host of the Therapy For Your Money podcast.
We would love to hear from you! Text "BBMFAM" to (312) 300-1300.Guest Name: Susanne MarigaGuest Business: The Mariga GroupEPISODE SUMMARY In this episode of the Black Businesses Matter Podcast, we chat with Susanne Mariga, CPA, Fractional CFO, and CEO of The Mariga Group, a Goldman Sachs 10,000 Small Business firm named the 2021 Profit First Professional Firm of the Year.Growing up surrounded by math and books, Susanne was inspired by her father, an accountant who introduced her to business early, allowing her to intern in the family firm at just 14. Though she began college at Ohio State University on the pre-med track, she soon discovered her true passion for accounting and shifted her focus.As Susanne built her corporate career, she realized the demanding hours were keeping her from her family, inspiring her to launch her own accounting firm. She grew it into a thriving business that she eventually sold, positioning herself to retire at 46.Today, Susanne helps 7- and 8-figure entrepreneurs master profitability and scale sustainably through The Mariga Group and her Profit First System. She is also the author of Profit First for Minority Business Enterprises, host of The Profit Talk Podcast, and has been featured in outlets such as Houston Business Journal and MBE Magazine.In the conversation, Susanne shares how she turned financial strategy into freedom, her approach to building wealth for entrepreneurs of color, and the lessons she's learned about aligning profit with purpose.If you're passionate about entrepreneurship, financial empowerment, and building a business that serves both your purpose and your peace, this episode is for you. IN THIS EPISODE, I TALK ABOUT…What was she like as a child? How did The Mariga Group come to life, and what inspired you to focus on empowering minority business owners through financial literacy and strategic growth?As you built your business, how did you navigate the personal and professional pressures that come with leading and advising other entrepreneurs?How has your journey influenced the way you view risk, success, and failure in entrepreneurship?How have your past experiences shaped the way you now support other businesses through difficult transitions or financial uncertainty?BBM Brag Moment What brings them joy? Why do black businesses matter? Stream and download the Black Businesses Matter Podcast NOW for FREE on Apple Podcasts, Google, Stitcher, Pandora, and Spotify!Connect with themConnect with them on their website : https://susannemariga.comSupport the showTo connect further with me:Visit my website: Thel3agency.comConnect with me on Facebook: www.facebook.com/thel3agencyFollow me on Instagram: https://www.instagram.com/larvettaspeaks/Connect with me on Linkedin: www.linkedin.com/company/thel3agencyBe sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of #blackbusinessesmatter
Join us this Wednesday for a new episode where Roger discusses Profit First and purpose first with Ron Saharyan.
En este episodio nos acompaña Luis Balaguer, experto en inteligencia artificial, para ayudarnos a entender por dónde deben avanzar los dueños de PYMES en medio de la “fiebre de la IA”. Hablamos sobre cómo evitar la sobresaturación de información, qué realmente importa y cómo aprovechar esta revolución tecnológica sin caer en la parálisis por análisis. ¡Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.
Recorded live at the Financial Leanscaper Intensive in Dallas, this episode features Adam Linneman, founder of The Green Executive. Adam has coached and consulted hundreds of lawn and landscape businesses, with a laser focus on helping owners implement the Profit First model to take control of their finances. We dig into why profit isn't an afterthought but the foundation of a healthy company, how simple financial systems can transform your business, and the mindset shifts every contractor needs to thrive. If you've ever struggled with cash flow, margins, or paying yourself consistently, Adam's insights will give you a blueprint to finally put profit first. Register for the LMN Webinar (on Saturday Oct. 18, 2025 from 7a-7:45a) SnowNtell.com (Oct. 27-31)
You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/applicationAre you accidentally holding your business back without even realizing it? In this episode, I'm breaking down the Top 5 Mistakes that keep wedding professionals overwhelmed, overworked, and underpaid. From mispricing your services to chasing the wrong clients—these are the things I see over and over again after coaching 1,000+ wedding pros.The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFwAnother favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/top-5-beginner-mistakes-wedding-pros/=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmzHeads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.=========================Take the Wedding Pro CEO's free GAP assessmentSupport the show
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In this episode, I'm joined by Michael Bartolomei of Launch Control to talk about why texting isn't just a marketing tactic—it's a foundational part of a scalable business strategy. If you've been treating SMS as a one-off tool or cutting it when money gets tight, you're missing out on one of the most powerful ways to create consistent deal flow in real estate investing.Michael brings deep insight from working with investors at every level—from solo operators to large teams—and he shares what separates those who scale from those who stall. We dive into the systems, mindset shifts, and tactical frameworks that will help you stop chasing leads and start building a real engine for growth.Episode Timeline[0:00] – Introduction[1:13] – Why SMS marketing needs to be treated as a foundational business tool[2:04] – Michael's journey from boutique hotel owner to marketing leader at Launch Control[4:15] – Why most entrepreneurs need to stop doing everything themselves[6:07] – What Launch Control actually does and why it's more than just sending messages[7:08] – The importance of engagement coaching for text-based marketing[9:28] – Onboarding vs. optimization: how Launch Control supports users long-term[11:30] – Big mistake #1: expecting results too fast without a 90-day ramp[15:25] – Big mistake #2: cutting marketing first when finances get tight[17:15] – What the most successful investors do differently in marketing and scaling[20:13] – Why consistent systems (not chaos) are the key to predictable profits[22:17] – Deconstructing a large-scale business into scalable buckets[25:40] – How to get started with Launch Control (and what to expect from their team)5 Key TakeawaysSMS should be a long-term growth pillar, not a quick-fix lead gen tactic.You can't scale if you're still wearing every hat. Know when to outsource.Success comes from systems that allow you to plug and play—not start over.Avoid cutting marketing during hard times—it's your business lifeline.Consistency in messaging and process beats high-intensity sprints every time.Links & ResourcesLaunch Control: launchcontrol.usBook mentioned: Profit First for Real Estate Investing by David RichterNeed help with financial clarity? Visit www.simplecfo.comIf you're ready to stop burning cash on inconsistent lead flow and start building a marketing machine that fuels your real estate business, this episode is a must-listen. If you enjoyed it, don't forget to rate, follow, and leave a review so we can keep helping more investors put Profit First!
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We lay out a simple, construction-specific system for paying yourself with discipline using a three-account waterfall, then dive into owner pay, distributions, and the rules that keep taxes protected and jobs funding themselves. We share red flags to watch and a weekly cadence to build healthy reserves and reduce stress.• profit first adapted for construction cash flow• three core accounts with weekly sweep rhythm• strict rules for taxes, COGS, and personal pay• owner wages versus owner distributions clarified• milestone versus guaranteed distributions compared• pricing structure that funds labor and profit• equipment treated as overhead, usage billed on jobs• red flags on margin, overhead creep, and low reserves• tight-cash playbook to freeze draws and cut burn• weekly and monthly finance cadences that compoundGo to ProSstruct360.com and contact us to set up a call with meContractorcuts.com. Let's set up a call and we'll see you guys next weekJoin us January 11–13 in Nashville for the Chart the Course 2026 Planning Retreat. Sign up now and get three free coaching sessions before the event to finish 2025 strong and hit 2026 with a clear game plan. At the retreat, you'll tackle systems, hiring, marketing, and leadership alongside ambitious contractors, leaving with a blueprint for growth. Spots are limited—visit prostruct360.com to learn more!Have a question or an idea to improve the podcast? Email us at team@prostruct360.com Want to learn more about our software or coaching? Visit our website at ProStruct360.com
If Profit First has felt inspiring but hard to implement, this episode is your on-ramp. Julie shares why so many practice owners stall at the “first step,” and hints at a new, ultra-practical way to get moving using what you already have. You'll hear how to think about profit beyond the P&L and why three specific accounts can meaningfully change how—and how much—you pay yourself.If you want clarity, simple next moves, and a nudge to finish the year strong, hit play and take notes.Resources Profit First for Therapists Workbook book Club: https://www.profitfirstfortherapists.com/fall-book-clubMoney for Therapists Practice Startup - https://www.greenoakaccounting.com/startupGreenOak Accounting - www.GreenOakAccounting.comTherapy For Your Money Podcast - www.TherapyForYourMoney.comProfit First for Therapists - www.ProfitFirstForTherapists.comProfit First Academy - www.ProfitFirstForTherapists.com/Academy Podcast Production and Show Notes by Course Creation Studio
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Part 2 of podcast guest Dr. Lauryn Brunclik (of She Slays the Day podcast fame) and her conversation with Kiera. In this follow-up to Becoming Business Savvy with a Clinician-First Mindset, the pair discusses seeking other revenue streams to obtain financial freedom. The chat includes fixing your pricing structure, living below your means, understanding the spender and saver mindsets, time management, and more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners, this is Kiera and welcome back to part two of my chat. If you liked part one, you are going to absolutely love this. I am so excited and I can't wait to dive right in. Kiera Dent (00:10) Lauryn, I'm very curious. Like you've talked about it at length. Like what do people do? Like what's the how, how do we get into this? How do we have multiple streams because agreed all eggs in one basket? gosh. It's, ⁓ to me, that's like just a ticking time bomb. Like one bad day, one bad patient, one bad procedure. Like it's just going to explode because you're sitting like you're sitting on the edge of fear all the time to where you are in like cortisol adrenaline, like you are pumping. And then what you do is you go into complete shutdown because you can't handle it anymore. So your body and your system literally like just shuts down on you. You become apathetic to life. Dr. Lauryn B (00:23) Mm-hmm. Kiera Dent (00:44) things aren't exciting for you anymore. You become very numb to walking through the world. And it's like, I feel like the world of color goes into very like gray. It's very subtle. It's like, it's, there's no, there's no life left. It's just, are living life, but you're not actually being and living day in, out. So what are some tacticals? Like I'm so curious. I love to hear that. Dr. Lauryn B (01:04) Well, so, I mean, ultimately what you have to, I'm no cashflow expert. My husband would like laugh, not, he wouldn't laugh. He'd just be like, what's she gonna say right now? So like cashflow will multiply the more you start putting your money to work, okay? So it's very, very, step one is simple. It's exactly what you said. You have to have cashflow coming from your clinic. Kiera Dent (01:14) okay. Dr. Lauryn B (01:33) You have to. Like, you need to spend less money than you are bringing in. Okay? Kiera Dent (01:42) Ooh, love that. Ding, ding. All right, great. Got it, team. Got it all. Dr. Lauryn B (01:45) Like, so it's it's simple. what did you say? Like you said, there's only three ways to make it happen. Like lower your overhead. Yep. Yep. See more people. Yep. Kiera Dent (01:50) There are, either cut your costs, increase what you're producing. like for how many patients you're seeing and or collections, because a lot of times you're producing enough, but we're not collecting the money that we're actually producing. that then costs, people are have no money. And I'm like, you have 500,000 sitting in your AR that's not collected. So you actually have money. You just have a broken system of how to collect it. And to your point, my husband said this very early on when I started that company, he said, I care, don't lose money. He was like, yeah, I'm not going to give you any rules, any parameters. He's like, just don't lose money because that's going to cause a lot of strain on us. And I thought about that a lot. It's like, ⁓ I guess that's a great, a great plan. Like it's really been a good thought for me. But it's like, if you are going to lose money on having a business, go be an associate for someone else. Like it's a hobby at that point. It's not a business. So I'm like, if you're not going to have your business make money for you, like truly no judgment. Dr. Lauryn B (02:24) Thanks, husband. Yes. Kiera Dent (02:44) go honestly be an associate, go work for someone else so you're taking home a paycheck. When owners are working for themselves and making less than they are as an associate, I'm like, we have a big problem here. And now you're mad because you got way more problems. You can't just clock in, clock out and leave for the day. And I'm like, that's actually not a business. That's a hobby. And it's a bad hobby. You have no freedom. No, it's delusional. No. Dr. Lauryn B (02:57) Mm-hmm. And they're like, but I have the freedom when I'm the owner. You don't have freedom? can't afford a vacation. what? You have no freedom. Kiera Dent (03:11) Stop lying to yourself just because you own a business. People are like, I wanted this texture, have more time. And I'm like, yeah, tell me how that's going for you. Probably not great. All right, so we gotta have a business that actually cash flows. Simple stuff. Dr. Lauryn B (03:16) How's that working for you? Yeah. Yes, so step one is very simple, but not is you have to fix the pricing structure, the collections, your payroll blow. You need to look at the profit margins of your clinic. Very easy, very difficult, but very easy. Kiera Dent (03:37) And they're industry specific too. I don't know how it is in chiropractic, but I know in like dentistry, we say right now, even with all the things like I want 30%, we're talking all things, fringe benefits, 401k. Like 30 % for payroll, 25 to 30 is about average. And we aim for, I don't know how it is in chiropractic, but I aim for a 50%, not including doctor pay, 50 % overhead in dental practices, 30 % of doctor pay, because I'm like, that's what you're gonna get paid as an associate. It's like, let's at least pay you that. Dr. Lauryn B (03:45) No, that's pretty yeah, that's pretty healthy. ⁓ Kiera Dent (04:04) And then hopefully we've got a 20 % profit, but that profit debt services click in and that's a real fun zone and taxes. Like I love it. No, you're not getting your W two people are not taking taxes out. You own this business. All that money comes to you. So do not get trapped in that like tax trap. but like, like that's a very simple formula and you look, what is my supplies? What are my rent? Like, what are all those things? And if you figure out the benchmarks, then you know, which one am I bleeding money on quickly fix that hole. So we stopped bleeding it again. It seems so hard. And you and I are on the other side of that equation saying, no, actually it's like real simple. You just look at it real quick, figure out what it is. You can build your practice to support whatever numbers you need, or we cut. Usually it's easier to increase production and collections than it is to cut. But a lot of people are just overspending in ridiculous ways that I'm like, no, no, no, no, no. Like I have a practice, I looked at their numbers. They shouldn't giggle. I did giggle, because I was shocked. They're like, here, we have no money. And I was like, all right, send me your P &L. Let's take a look at it. So I did. Year to date, they produced 528,000. So they're doing about 85,000 per month is what I calculated when I ran the numbers. But when I looked at their take-home pay, they're taking home, so it's 528. I'm super happy for them. Like don't, there's no judgment on that. They're taking home 250,000 of that 528 is going to the doctor, which again, I'm happy that they're taking home the money. But what's happening is the practice is not producing enough for that. They're running all their kids through it. They're running their cars through it. They're running everything through it, which again is not a bad thing. But if you don't have cash in your business to hire people, I was like, we're a little off on the percentages. Dr. Lauryn B (05:37) Yeah. One of my favorite things to teach people is because people are like, I just want to learn tax strategy. I want to learn tax strategy, tax strategy. And you're like, okay, here's the thing about tax strategy is you can only do tax strategy. Can't see I'm doing air quotes here. If you have money that you don't want to give the government, if you are spending Kiera Dent (05:47) you Mm-hmm. Air quotes, I see them. it. Dr. Lauryn B (06:06) much as you make and the government's like, yeah, you're good. You don't know anything. Like there's no strategy to be had. Strategy can only apply to profits. you know, like to money you've made. So, so that's where it's like, okay, I get that you really want tax strategy, but like you're, you don't need strategy yet. You just need to create more. Kiera Dent (06:09) There is no tech strategy. ⁓ That is a tech strategy. No. Yes. You just need money to then pay taxes on. Then we can talk about what it's gonna be. Yes. Dr. Lauryn B (06:37) Yes, then we can talk strategy. But yeah, so like that's where it starts. The next hard part, and this is where I kind of touched on like, we went into this career because we believed this career was gonna take care of us while we took care of other people. And so everybody's got a little different version of what that means. ⁓ What car they think they should be driving. Kiera Dent (06:42) That's a point. Ready. Dr. Lauryn B (07:06) once they have made it, what ⁓ their house situation should look like, how many vacations, their spouse, if they're buying their spouse, designer bags and things like that. Like we have in our head once we make it, what life will look like. And so after you fix your cashflow thing, the next thing is like, you gotta kind of continue to live below your means for a while. Because if all of a sudden you've fixed your profit margins and you have an extra $30,000 flowing into bank accounts a month that does not have a job, like, you're just like, we're gonna move into a bigger clinic, we're gonna hire another doctor, we're gonna do this. And all of a sudden that... Kiera Dent (07:58) Let's go! Dr. Lauryn B (08:04) that potential, but like you have to have money in excess to build wealth upon. If you fix the first problem, which is we don't have enough money, okay great, now you have enough money, and then instead of building wealth, you buy a Birkin, which I still keep sending my husband all of the memes and reels that like Birkins are apparently, you know, they are also appreciating, they're beating the S &P. So I'm just saying maybe a Birkin was a bad example because that would be an investment. ⁓ Kiera Dent (08:36) See? I why not? think there's a lot we could probably justify in the investment realm. Like it's fine. I'm here for it. Dr. Lauryn B (08:46) Right, right. But no, you know, if it's like one of those things where if you just lifestyle inflate after you fixed your cashflow issue, what's going to happen is, is you're going to still be, you're going to have like golden handcuffs where you're like, well, yeah, the clinic is bringing in 1.2 and like, yeah, I do keep 350 of that, but I still. like I'm paying off my student, because your student loan payment now is increasing and like this and like your mortgage and all of this stuff. And you're gonna, you have the potential if you're not careful to feel just as squeezed financially, even though you've gone to the next level of salary and income, but you can still feel that exact same financial scare. And so like that's another thing where it's like, okay, you have to figure out, the balance for you and your spouse because like my husband, ⁓ my husband is definitely, so this is from Garrett Gunderson. He's a really great financial wealth advisor. don't know if he's in your guys's world. Yes. Okay. Yes. So he was on my podcast and he was talking about how basically within all the Kiera Dent (09:53) I love him. Definitely. We love him. Dr. Lauryn B (10:04) that he's coached people through, there's basically, he used a different word, but right now I'll just call it the the saver and the spender. Okay. Now the spender tends to be the visionary, the CEO. It tends to be the person that's like taking the risks to build the things. They're like, we had a record year, we're reward ourselves, we're gonna do this, we're gonna do this, life is fun, this is great, this is like a... And then they often marry a ⁓ saver that is just like... I don't need all of that. I don't need another vacation. I don't need a fancier car. I don't need this. ⁓ And it can actually make them very uncomfortable that, you know, so my husband is, we'll call it saver. ⁓ And we go, I mean, our travel budget a year is insane. we should definitely be putting that towards crypto and like buying a duplex and like building more. But Kiera Dent (10:57) you. But why? But why? Dr. Lauryn B (11:04) If someone told me like, no, no, no, here's the plan. You get one trip a year and then we're gonna just like all of this money and then you can start around 45, like, know, and then at 50, it'll open up a little bit more. Like, I'd like, well, that's no fun. I don't want that. And so you have to figure out, because there's a ditch on both sides of the road, right? And so you have to figure out like, when do you want to retire? Kiera Dent (11:28) Mm-hmm. Dr. Lauryn B (11:33) Like what is that number? What is that freedom number? How much money do you need coming in in like passive investments? Like how much do you need your crypto portfolio to be doing? Like your real estate portfolio. What's that number of monthly income or annual income? And when do you want to get there by? And this is going to be so dependent on whoever you're talking to. if you're 50 and you're like, I want to get there by 55. and you're starting, not great. Like, yeah, okay, you know what? Your travel budget, you just need to not worry about that for five years. Like, you got some work to do. But like, if you're sitting here at 35 and you're like, I'd like to retire by 50, and like, I still wanna take our kids on some vacations, but I do think we should be, you know, then you just gotta pick where are you pinching pennies? Like, because you gotta pinch them somewhere. So like, maybe it's... not designer handbag season. Maybe it's not getting the newest vehicle. Maybe you'd rather live in a bigger house, but drive a more reasonable car. Whatever it is, maybe you have no problem giving up vacations, but you need that pool in your backyard. Again, there's a ditch on both sides. think that as this couple, you need to come together and figure out. that equation where even after you're getting some of these doctor luxuries that you've worked hard for, there's still money left over that is being invested wisely. Kiera Dent (13:13) love Lauryn that you talked about Garrett Gunderson and I love that there's the saver and the spender in every relationship because this happens like it's a real thing. ⁓ And I love that you talk about like, okay, one step one is like, you got to make money and you got to keep the money. So it's like, make the money and keep the money. I have like, okay, if we could just follow that. Jocko Willings, he's got a quote. This is like discipline equals freedom. And it sits in my kitchen, which I think is a very smart place to stick this sign. I see it all the time. And I'm like, that really is step one is like discipline on this. Dr. Lauryn B (13:28) Make the money, keep the money. Kiera Dent (13:43) And I think that there's like, one of our consultants, says, choose your hard. And I think about this, like both sides have a hard, like spending all the money has a hard of like being broke. Saving the money has the hard of you've got to actually put like parameters in place. So both have it. But for me, I'd rather sleep at night knowing I've got money in the bank rather than like sitting there wondering how I'm going to make payroll. Like to me, that's the hard I would rather choose. I would not rather not choose the other side. So I'm going to be disciplined there. And then, I really started working on and I heard at a conference about like just an easy way. Cause my husband, I'm the spender. He's the saver. And it's really thrilling for me because I felt annoyed. I felt like I was dragging him like an anchor. Like we were going on vacation. We're buying the cars and like, don't like cut my wind out of my sails. Like I was so angry about it. So we actually had to make a vision board of both of us. Like what are his dreams and what are my dreams? And we like co put it up on the wall. It literally sits in our bedroom. And it was one of the best things I ever did because he wasn't able to see what inspires me and what I'm excited about what what's important to me. And I was able to see what's important to him. We also figured out like what's our BAM, our bare ACE minimum as a couple and where we want that. And then when you're talking about like the savings, I really found this awesome principle where it's kind of like, ultimately, what does it actually cost you to get to financial freedom? And when I did this exercise and I do it with a lot of clients, you can actually break it down. like, what does that like, bougie, whatever life you want that to look like, what does that look like? What's your mortgage? What's your HOA? What's the internet? What's the utilities like? What's our groceries? What's our food bill? What's our children bill? Like how many cars do we have on this? And like literally build that out to what's like my highest end. And then you actually scale it back down to basically like, what's my security bucket? Like for me to just survive, like you said, like the monks, like what is it for me? Like scrap it all down. Let's go back to dental school. Let's go back to chiropractic school. Like when I was at my like most broke, but I could scrap like you guys, can top around and like a boss, like I know I could get through. So like, what is my like minimum amount? Then what I do, so basically taking that all the way up to my financial freedom, like where I've got money making money, it's a money making machine for me. And then how do I actually break that down? So I've got security, then I've got like growth, then I've got independence, and then I've got freedom. And then beyond that are like your prosperity and your legacy buckets. And so when I look at this, it's like, you basically just chunk it down. And what I mean, I'm such a nerd, I really am. I've like learned to fall in love. I like took that amount of like total dollars. Then I looked at like, how much money do I actually need to make? What tax bracket am I in? How much do I need like pre and post tax? Like again, total nerd side on my side. But then I was able to look and I'm like, okay, for this practice, I know that for them to be like, just baseline, they need to be making about a hundred grand a year. Like that's pre-tax. So we know like we're to take tax out. We can survive. That's like our security. Then our growth goes up to 202 post-tax. Then our independence is at like 553. Well, now I know my mile markers of what I need to do. And I also have those parameters. you said, where am I going to penny pinch? This does not mean that I don't have certain luxuries, but it means that I'm like, it's like a gradient and I'm able to see what I'm working towards. And I remember my CPA, he told me once he said, Kiera, it actually becomes a lot easier to make money. And like once you, like in a few years, once you've bought a few of the things that you really are looking for, and I was like, you're full of it. Like, I don't believe you for a second, but it's true. Like as you evolve. You buy the things you want, you get the house that you want, you get the car that you think you want, you get the designer bags, like it's not all overnight. And then you're like, wow, I have a decent amount because I've learned to make the money, save the money, not spend everything that I've got. I'm able to then plan for these purchases that I want. I love Profit First, Mike McAllags. He's like my fangirl central every time he's on the podcast. I like just love him so much, but I'm like, okay, then I have buckets. have my travel bucket. And you're right, Mike, my travel. Dr. Lauryn B (17:18) yeah. Sweep account. Sweep! ⁓ Kiera Dent (17:28) amount, that's something that fuels me. So we pump money into a travel fund, but we have those to where I now have budgets and our clients have budgets and you can have budgets. And it's not for me, clients have even told me that's more freeing than it is otherwise, because they actually know I can spend this money guilt free and go on the trip. can go and buy this car guilt free because I have the money. Dr. Lauryn B (17:46) Mm-hmm. And that's probably really helpful for your spouse too. A lot of times the saver spouse, like it's hard for them until there's like an act, like that's the permission they need of like, no, we ran the numbers and we like this amount of money was proportionally taken and it's there. It's only to be spent on this. And they're like, okay. Kiera Dent (17:52) Thanks. Yes. Yes. Okay. And then the spender feels good because they're not just blowing all the money. So it's on this like, it's a good balance, but I love it. Like it's very simple. And now I'm very curious, Lauryn, because you've talked about like not having your business as your only asset, like that's cash flowing for you. Once we've got a simple, we like make the money and we keep the money like check that off. Then we go into these like, I love the idea. There's a ditch on both sides of the road. So which one are we going to do? We figure out like, what do need today? What are my future like? Dr. Lauryn B (18:28) Mm-hmm. Kiera Dent (18:41) kind of nice purchases that I want to, how do I build up to these other ones that I can save for? What's my total number? Like I know my number for financial freedom is psychotic. When I look at that, it really is. I actually have it. Dr. Lauryn B (18:51) Is it really? Because I'm interested that you said that because most people when they do that exercise are kind of like, ⁓ it's surprising to them that it's actually not higher. like, so. Kiera Dent (19:12) Well, let me just clarify. Let me ask this for you, Lauryn. What I found is for me to hit like my security, my vitality, my independence. Like we're talking like pretty much up to freedom. I'm actually it's good. Like we're there, but my absolute freedom, like where I never have to work another day in my life for me, that number, that number is a little more extreme. That one, but like even looking at it now, cause when I told you, I'm like, it's psychotic. I just pulled the spreadsheet up. What's fun though is I built this. Dr. Lauryn B (19:30) ⁓ okay. Yeah. Okay, the like I quit number, the like. Kiera Dent (19:42) gosh, I like I should honestly look, I think I built this spreadsheet, I'm going to we're gonna hold everybody I know you're like on pins and needles, I'm just gonna scroll back to when I actually made this. It's on Google Sheets, you can go back to like when it was built. So I built this and I think this is really just telling for people I built this in 2022. So May 13 2022 at 1026 am is when I built it. We're now recording this in 2025. So we're only talking just over three years since I originally built it. I told you Lauryn that my number for absolute freedom, we're talking like I put it all because I have a jet in there. I have a charter jet. I have a private like I put all these things like it was just I have like I want to Dr. Lauryn B (20:17) You have a jet in there? Okay, well most people when they do the exercise the way I have them do it aren't putting jets in there. I love you, Kiera. Okay, we're gonna stay friends because I want on that jet. Kiera error. Kiera Dent (20:25) Like I'm telling you this is my absolute freedom. This is the absolute absolute like here is living this life I mean girl you can come cuz I just like I wanted to see like what does this look like and I want to have like I don't want to retire in a retirement home I want to live in a villa like I've got some pretty lofty things in this like we're talking I went for like Dr. Lauryn B (20:41) Right. Did you put the pilot costs in there too or does that just come with a jet? Kiera Dent (20:45) So my husband actually wants to be a pilot. So that's already like built in. So I've got like that. I also have friends that are pilots like, you know, yellow, we're gonna have that. Thank you, thank you. So on that, and I actually went through this, like I built it the first time, but we're talking three years. And I look at that to have that absolute freedom. The annual income pre-tax would be 4.6 million, which that can sound like an outlandish number. However, based on where the business is now, it's not that outlandish. And that was just a short. Dr. Lauryn B (20:49) Okay. Okay. Okay. The jet makes a little more sense now, but yeah, got it. No, it's doable. Kiera Dent (21:15) three year period where I'm like, I mean, we got a jet, I got play money. mean, guys in-house chef, live in nanny, we've got all the cars, I've got my Lambo, I've got chartered flights in there, like you name it. And I look at this and I often assess because Kiera three years ago wanted some of these things and Kiera today might look at that and be like, know, I actually don't want these things, but this is what I'd rather. I'd rather like buy a house for my parents or I'd rather do this, but you will shift and change. Dr. Lauryn B (21:16) And that's got a freaking jet in it. Kiera Dent (21:45) But it's so crazy because when I look at that, I'm like, all right. So I know if things get tight in the business, I know, all right, rock on. Like pre-tax, we need to make a hundred grand. Like easy. We can handle that. We can create that. We can figure that out. That's it. Again, just a math equation. But then when you look up and you scale up, it becomes so much more doable and realistic. And then for me, I don't know how you feel, Lauryn. It's like, now the number doesn't feel like, got it. I know actually like what I'm working towards. I know how I can now do the math equation. It's not like I have to make 500 million to be free. It's like, no, I need this money because it will now go into investments. It will go into other places. I know how much that's going to generate for me. I know how much it's going to estimate grow. And I don't know. It just is pretty magical. So I'm very curious. Like, what are your other revenue streams that you recommend when we're looking at this and we're building that financial freedom? We're looking at like, okay, I kind of am. I'm hoping that people listening to this podcast are putting like dots together. Like, okay, got it. Like make the money, keep the money. Dr. Lauryn B (22:17) Mm-hmm. Hmm. Kiera Dent (22:38) figure out how I'm gonna spend it, but not overspend it and still keep the money so I don't pinch on that side. Then I'm gonna look to see where I ultimately wanna get in my life. Now, like what are some other things like if we're there, how did you get it to where you weren't just reliant on your business anymore? Dr. Lauryn B (22:52) So first I will say that none of this is any tax or legal advice and you must talk to your CPA or whatever. Yeah, here's my little disclaimer. I am not an accountant or anything, a lawyer or anything like that. So right now, so I just interviewed someone on crypto. So I am really, really lucky that my husband, he's a very early adopter. And so Kiera Dent (22:58) This is true our little disclaimer there guys go talk to people that are not Dr. Lauryn B (23:21) We have been pretty involved in crypto for Kiera Dent (23:26) Which is why you said do crypto like all the things like I should be putting this in crypto not going on trips. I now get it. All right, go on. Dr. Lauryn B (23:33) So I just interviewed someone on my podcast who's like a crypto investor and like some of the predictions that the crypto people, the crypto people are saying about going to happen with crypto, what could happen with crypto in the next five years, 4.6 million would be easy. So like if our current crypto ⁓ Kiera Dent (23:55) Chump change, like truly, truly. Dr. Lauryn B (24:01) account like amount that we have invested did even a fraction of like what like we'd be we'd be pretty pretty pretty good even if that doesn't happen in five years if it like takes 10 so crypto for us Kiera Dent (24:08) Mm-hmm. Dr. Lauryn B (24:14) and like i said i just i knew that like that was the thing that for him but like i just really got i got off this interview and i was like how much did you invest last month we need double it we need to like and he's like yeah This is so exciting. Like I have been priceless. I've been really obsessed with a Cartier watch lately. Like a real like, and so I have was, I'm already Kiera Dent (24:28) That's where he'll spend there, Lauryn. Dr. Lauryn B (24:37) about my 2026 vision board because I'm in Enneagram three and we do weird like that. And so I I was like, I want to go to Switzerland and Kiera Dent (24:41) I love it. Dr. Lauryn B (24:46) want to to Switzerland and buy a Cartier watch. Cause that's where they're made. And like, and now I'm like, you know, maybe we should Kiera Dent (24:52) Yeah. Dr. Lauryn B (24:56) delay, that would be better put into crypto. And he's just like, this is the saver husband is just like, this is the greatest thing in the world. So anyway, so that's one bucket. ⁓ And you know, he spends a good amount of time each week, each day monitoring. So I won't even call that passive. I think that crypto can be a lot more passive depending on how you do it. I'm not going to get any deeper into the waters here because we are at my like limit of understanding of crypto. Kiera Dent (25:02) He's loving it. Okay, so crypto. Okay. Okay, perfect. Dr. Lauryn B (25:24) I know that you can very active in investing and there are ways that can be much more passive. ⁓ So real estate, obviously think that real estate is the secret of the wealthy for decades and decades and decades and it's not such a secret anymore. It comes with its own things. We both experienced 2007. I luckily had just gone into school, but there are people who lost their asses in 2007 with real estate. So not foolproof. Also, Kiera Dent (25:50) only. Dr. Lauryn B (25:54) not incredibly passive. We throw the word passive around way too much in this, but I will say where the majority currently and where we're like next year, how I'm getting to 3 million and this and that, a good percentage of it is very, very active in the personal brand coaching side of things. Kiera Dent (25:56) I would agree on that. You gotta have a lot of doors, lots of doors, lots of time. I agree. Dr. Lauryn B (26:22) I have built and have continued building. ⁓ so, you know, podcast, sure, that makes some money, but like where very actively, where I spend more time on than in my clinic is in the online space of coaching courses, programs, webinars, membership. And that's when you find, and here's the thing. is like every dentist listening, every chiropractor listening is like, okay, so I need to coach other dentists. I need to coach other chiropractors. And it's like, no, what I'm saying is, is online, there is a lot of money that can be made. It's not easier, but it's also not harder. It's its own hard. I just solved a different problem for someone. So I had the business that we solve this problem. And then I figured out a way. So we talked about the financial. Kiera Dent (27:05) Right. Dr. Lauryn B (27:18) freedom, but then I figured out the time freedom that I wasn't needed there all the time. So I could sit and go, what's another problem that I can sell a solution to? Kiera Dent (27:33) Okay, let's like pause there. I'm very curious. How did you get, how did you solve the time solution? Like guilt free, like walk me through. I know it's like a pile whole nother episodes. Like do it in like a chunk or probably close to time. Dr. Lauryn B (27:38) God, that's. Yeah, well, I mean, you ultimately, you pay for your time. So like, I am not collecting as much money from my clinic as I could if I was there doing the service. Like, that's just kind of obvious. ⁓ So I am paying for doctors that I wouldn't need a doctor. I could get rid of an entire doctor's salary if I just worked full time. Kiera Dent (27:59) Right. Dr. Lauryn B (28:10) I could also get rid of my amazing and well-paid director of ops. So this was a big game changer for us is so like, you may have a doctor on staff that's like your clinic director. You know, they're really in charge of like patient care, whatever, things like that. I recommend having a not office manager, a director of operations. Kiera Dent (28:25) Thank Dr. Lauryn B (28:39) Okay, like this is not an office manager. A lot of time your office manager is like by default, the person who's been with you the longest. Like we hired in a specific skillset that was going to be my eyes, ears, hands, feet, pretty much everything except my visionary brain. Kiera Dent (28:40) Nothing. and Dr. Lauryn B (29:03) She does HR meetings, she does hiring, she does firing, she monitors stats. I meet with her once a week and I get reports. I pay her pretty well. And like honestly, she needs another raise and so does my other doctor. Like, so this is what's hard. Kiera Dent (29:17) Yeah. So let's just break it down. I don't wanna know exactly what your Director of Operations gets paid, but let's give a range so people understand, because I think people don't realize what we're paying for that. So are we talking? Okay, perfect. And for some of you, might hear like, yes. And I would say that that, I would say it's probably 60 to 150 penny upon, for dentists, the size and practice, like I have seen that come through. So again, looking to see where it is. Dr. Lauryn B (29:27) Probably 60 to 90 grand. depending on your city and things like that. can. and especially like if you're running multiple clinics. Yeah. Kiera Dent (29:44) Yes. So when you said that though, when we were talking about the audacious number and we're like, Hey, 4.6, like it seems so, but you're like, it's really big. But I think if people were to hear that and think K 60 to 90, if I were to pay somebody 90, but not have to do all the meetings, not all the hiring, not all the firing, what is your time worth? Go to Dan Martell, buy back your time. He's one of my favorites. Like what is your dollar per hour when you're doing dentistry or when you're doing chiropractic? And could you hire that out? Like how many hours could you do or use your visionary brain to grow the business, grow other things? Well, yes, that's a great salary. It also, think when we put it with your time, I think a lot of people could see that on a balance sheet of a very good investment because I think time is one of your greatest assets. So again, I just want to highlight because a lot of people may think it's like 200. Dr. Lauryn B (30:26) Mm-hmm. Well, and I'm in a circle back. So, cause I said, there's like the two different reasons you're burning out. Although I've listed like 17 at this point. You you've got the person who just wants to care for people and they have to run a business. And then you've got the person who's like, I've solved this. So like, I don't remember who said it, but they basically said there's like two types of people. And this is a really great question to ask when you're hiring. It's one of my favorite questions. ⁓ Are you the type of person? Kiera Dent (30:39) Yeah Dr. Lauryn B (30:57) who wants to solve the same problem every day and get more efficient and faster and better at solving that puzzle, or are you a person who would rather have a brand new puzzle every day and figure out to solve that puzzle? There is no wrong answer here. You are not a less than person because people hear that and they go, oh. I wanna be the exciting person. And this is why so many people end up in entrepreneurship that shouldn't is because they hear the air quotes, right answer there. the exciting answer is I want a new puzzle. Most people are not psycho like if you that you're that person, when you're really, this is totally cool to be like a more efficient problem solving, like same puzzle. But that's what a business is. Kiera Dent (31:49) Yes. Dr. Lauryn B (31:50) after a certain point, you are solving the same problem. And so I literally couldn't. I couldn't, so like, yes, I could say like, well, I had the option of not spending that money on salary and just like stepping into my practice even more and being that director of ops and being that, I couldn't. I was done. At this point, this had been like 12 years. Like, this is really more more recent. I've been in practice 15 years. So it was really more like three years ago that I was like, I can't, I want to. And I feel like a bad person that I'm like, I can still be the visionary. I can still check in and I still love hands-on patience. Like, ⁓ but like we need to hand this baton to somebody better because I will die if I have to keep hiring and doing some of this stuff. Kiera Dent (32:47) You How did your team and doctors take that? Because I think people are so scared of like, well, why does Lauryn get to go have one or two days in the office and we're here five days? Like, did you have any of that backlash? Like, how did that go? Dr. Lauryn B (32:50) And so. they're continue, you know, like, yeah, your people are people are people. And we can't, we can't, as if I don't get, my husband has to talk me off a ledge, you know, once a month about like, can you believe, like, we, they're just humans who are also living their experience and wanting more money and like seeing you live abundantly and feeling feelings of jealousy. Like you can't cure anybody who says like they've cured jealousy. from their team culture, they are lying. So like feelings of jealousy and greed, these are natural human emotions that your staff is going to go through. And so, you know, I would say that more recently as we, because like we're talking about like, hey, the clinic numbers are not good enough for... Kiera Dent (33:36) Yeah Dr. Lauryn B (34:00) abundance and bonuses and raises. We've told you what we need the clinic numbers to be at in order for raises to happen. Kiera Dent (34:06) I hope everybody listening just heard how she was a CEO and she told them, these are what the numbers are. This is what we have to do. It's not, me give you bonuses and pay you more in hopes to get that number up there. Like rewind that, listen to that over and over and over again, because you have to have this team needs to see that. Otherwise, this is how you don't make the money and keep the money. You make the money and you pay more money and you're broke. Go on. Dr. Lauryn B (34:27) Yeah, and for the first, that's how I got to the worst, the best worst year of my life, you biggest revenue, but worst income was because we had been giving raises based on like effort and like they're working really hard. They deserve a raise. So an employee can deserve a raise, but there's not money to give them. So like we're simultaneously this year dealing with like, hey, I wanna give raises, but like it's gotta be here and we're close, but we're not there. They simultaneously see me just fucking killing it in the online space and spending, because also like in the personal brand, like I coach healthcare providers how to launch a personal brand. And so like I talk about like, hey, I got a $2,000 affiliate check. We invested $13,000 from crypto. If you go find me on Instagram @DrLaurynB, you will see like, My posts are about abundance and what a personal brand can do for you and how like the behind the scenes of like, yeah, we are, we're talking about diversifying income. Like this is how much our real portfolio made last month. People want to know that, but my staff sees that. And so they're like, well, she rich. Why is she trying to tell us she can't give us, why is it? And so, so like even literally this month. Kiera Dent (35:45) that we don't have money. because the business, the business. Dr. Lauryn B (35:52) We're in like calm, kind, one-to-one conversations having to be like, you know, but I will say my husband and I, like, this is like real life. These are conversations that literally happened like a week and a half ago where I came to my husband because prior the clinic was all the money. It was all the money. It was the biggest thing. It was really in the last two years that things switched. where it was like, now my clinic is like, when do we call my clinic my side gig? Because I'm literally making four times as much on this personal brand in digital space. ⁓ And so we realized that, Kiera Dent (36:20) Yeah. Mm-hmm. Dr. Lauryn B (36:32) there isn't money for raises that they want. There isn't money for bonuses. But can I, Lauryn Brunclik. who loves my employees, can I give them, can I shower them with birthday presents and anniversary presents and Christmas presents? Can I buy them lunch because they saved my ass because I came in late from a podcast recording or this or that? Yeah, because Lauryn can, like the personal, like we are fine. We are rich, great, this is great. But like my head was so like the only money from a business mind that we can spend is the money that's allowed. And it's like, no, no, no, no. Now we're entering a whole new ball field where it's like, you know what? I can, but it's not gonna come from bonuses and raises. Those come from clinic performance. And so we are kind of going like, okay, FYI, this isn't coming from chiropractic. This is coming from me. Kiera Dent (37:30) Right. Dr. Lauryn B (37:41) loving and appreciating all that you do in this clinic so that I can. So what does this look like? You take a week off and you go golf the greatest like golf whatever courses and like you just like have this bucket list thing. This looks like you showing acts of appreciation, bringing gifts, buying them dinner, like whatever it is like. showing appreciation for your staff that they are there so you can live your best life. They were there so you could leave early and go watch your kids dance recital. So like, although our natural instinct is to only show them that we appreciate them through raises and bonuses, and that's what they want. So like anytime you can do it. ⁓ Kiera Dent (38:38) I agree. I agree. I feel like both. Dr. Lauryn B (38:40) Sometimes you have to figure out more creative ways to show your appreciation to them that they are doing that so you can't. Kiera Dent (38:49) I love that. Wow. Lauryn, this is such a fun podcast. think like to put a pretty bow on this. What would you say if a doctor, your listeners, my listeners, if they're listening to this, what would you say would be like, wrap up takeaways from I mean, we have gone the gown. I love this. I felt like we were on the most random road trip of like we were going to this stop going to this one. Dr. Lauryn B (39:08) I'm not sure if we took this entire transcript and uploaded it to AI. It would be like, no, you guys are amazing. Here's your silver thread. Kiera Dent (39:17) That would be amazing. So what would you say would be kind of like key takeaways or things that maybe we didn't get to that you just feel like listeners, business owners, those running the day to day clinic, whether you want to be on whichever side of this burnout coin, if you want to be there and serve the patients but are sick of doing the business, if you're on the side of like, gosh, I like just want to run the business and do other things outside of this, like looking at the burnout, looking at the generations that we're going through. I mean, we went the gamut of from investments and passive income to appreciating your team as you as a person rather than the business. Like so many fun, different like ideas and aha moments. Any last thoughts you wanna add to put a pretty bow on today's podcast? Dr. Lauryn B (39:57) All well, that's a really hard question, but you're lucky I actually do have something to say. was like, oh God, okay. All right, so was listening to a podcast this morning. Simon Sinek had Arthur Brooks on, and Arthur Brooks is, I don't know, political science, behavioral science, I think behavioral science. And he just very briefly in the interview said that like, Kiera Dent (39:59) I know. Hey, good, good. Dr. Lauryn B (40:21) It's human nature that we go through a reinvention of our career and have to reinvent ourselves every seven to 12 years. And that's just, that's gonna happen. So from the time that you graduate high school until the time that you retire, you're going to need to reinvent yourself multiple times. And the more that you fight that, the more that you, you you're at that seven year itch or whatever, and instead of embracing reinvention, whatever that looks like for you, maybe you're bringing on new services into your clinic. like, it doesn't need to mean you need to lean out at that point, but you might just need a little, like, re-ignition, a reinvention of your brand. ⁓ The more that you fight that and go, I shouldn't feel this way, what's wrong with me? Like, like if you're sitting there broke and you're just stuck, in a place of instead of reinventing yourself into this wealthy, healthy doctor that you know you can be, but instead you're like, God, I'm 39. I don't have my shit together. I should be making more money. I should, like, the more you just sit in this, what's wrong with me? It's just gonna torture yourself. I truly believe that people, you know, let's say they get 12 years into their career. I believe that there are ⁓ too high of a percentage of people that literally just plan on embracing the suck the rest of their career instead of reinventing themselves for something joyful and abundant. And that just makes me so sad. So that's what I would say is my final thing is if you feel wherever you're at in your career, if you're feeling this, like this is your permission. It's not from me, it's from Arthur Brooks. He's some smart. Kiera Dent (42:17) Yeah. Dr. Lauryn B (42:18) Like you were smart enough to be on Simon Sinek, all right? He's giving you permission. This is not just a unique thing. This is human nature. And so figure it out. What does reinvention look like for you? ⁓ And just start doing the work. Kiera Dent (42:35) Lauryn, that was absolutely beautiful and I hope people listen. I hope they take action. They take advice. ⁓ Because I think what you just said is so freeing and so beautiful. So I really hope people don't just listen, but actually take action. So Lauryn, I love this today. It was so fun. How can people get in? It's a great time. I'm like when we in person, I guarantee you'll be someone we will be fast friends in real life. Like just loved having you on here today. How can people get connected with you? How can they see your Dr. Lauryn B (42:51) We should meet up in real life. Kiera Dent (43:03) life again, I believe like when we watch other people we become like them. So it's like, I want people like you. I want people that are abundant. I want people like this is what the podcast is for. This is why we bring people together. How can people get connected with you if they want to know more about you see what you're doing? How can they Dr. Lauryn B (43:07) Mm-hmm. yeah, and if you related to this, you'll love my Instagram, because this is everything that I talk about. So it's @DrLaurynB and Lauryn is with a Y. So ⁓ Instagram is definitely the place I hang out the most. Send me a DM if you listen to this. Like I am in my DMs all the time. And I would just, yeah, that's the best place. Kiera Dent (43:34) I love it. We are millennials. Instagram's our jam. We're not on Snapchat, all right? It's Instagram, okay? It's gonna be that way forever. But Lauryn, I loved it today. Thank you for joining me. Everyone here, I hope you picked up nuggets. I hope you take action. I hope you truly commit to living your best life. And as always, thanks for listening and I'll catch you next time on the Dental A Team Dr. Lauryn B (43:37) This jam. Yeah.
You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/applicationIf you're avoiding the budget conversation with your couples, you're leaving money—and bookings—on the table. In this episode, I walk you through exactly how to ask about budget without sounding salesy, so you can pitch confidently, close more sales, and finally stop working for less than you're worth. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorgA favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFwAnother favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/wedding-pros-skip-budget-talk/=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs! PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmzHeads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.=========================Take the Wedding Pro CEO's free GAP assessmentSupport the show
Scorecards, Not Gut Calls: How to Run Profitable Weeks with Austin McMillan Build a Profitable Business Buyers Can't Resist Most business owners dream of selling one day—but the reality of what buyers actually pay can be sobering. In this episode of Profit Answer Man, Rocky sits down with Austin McMillan, founder of Flywheel Financial, to break down how investors truly evaluate businesses, why contractual revenue beats hype, and how Profit First and a handful of simple ratios can transform your company into a business worth buying. Key Lessons from the Conversation: Buyers Value Contracts, Not Stories. When Austin worked on acquisitions in the landscaping industry, he learned buyers cared far more about signed contracts than the stories in a P&L. Relationships matter, but recurring revenue is what sets your valuation. Reflection: How much of your revenue is secured by contracts vs. one-time sales? Your Books Tell the Truth. Clean, accurate financials can instantly raise your sticker price. Many owners think they'll get a big payout, only to find sloppy accounting drags down value. Reflection: If you had to sell tomorrow, could you prove your profit? Profit First is a System—Not a Straitjacket. Austin loves Profit First because it forces owners to prioritize profit—but he stresses that you must adapt the allocations to your business, not force your business to fit the book. Reflection: Where do your Profit First allocations need adjusting? Obsess Over the Labor Efficiency Ratio. For every $1 in total labor costs (including admin, taxes, contractors), service businesses should aim to generate about $2 in gross profit. This simple ratio is often the fastest lever for boosting margins. Reflection: What's your current labor efficiency ratio with and without owner labor? Run on a Simple Weekly Scoreboard. Instead of drowning in a 100-line P&L, Austin runs his firm with five weekly metrics: Sales activity (lead generation), New client onboarding experience, Operations consistency, Cashflow & receivables, Customer service response time (the “Queen Bee” role). This keeps the team aligned, accountable, and focused on leading indicators that drive real results. Reflection: What five numbers would tell you if your business is winning or losing? Fix Process Before People. If a metric stays in the red for three weeks, Austin first checks the process before blaming the person. Only after validating the process does he shift focus to coaching or replacement. Reflection: Where might broken processes—not bad people—be costing you profit? Key Takeaway: A business that runs on clean books, clear systems, and a handful of key ratios isn't just more profitable today—it's more attractive to buyers tomorrow. Stop guessing by your bank balance. Start running the scoreboard that investors (and your future self) will thank you for. About Austin McMillan: Austin McMillan is the founder of Flywheel Financial, an accounting firm that helps business owners scale with financial clarity and build companies of lasting value. He believes healthy businesses create healthy families, and healthy families create healthy communities. Links: https://www.flywheel.financial/ Instagram: https://www.instagram.com/austindmcmillan/ Conclusion: At the end of the day, buyers don't purchase your hustle—they purchase proof. Proof in the form of recurring contracts, clean books, efficient labor, and systems that keep a business running smoothly. Austin reminds us that profitability isn't just about bigger numbers on the top line—it's about clarity, discipline, and building a machine that works whether you're in the office or not. The businesses that win—whether you keep them or sell them—are the ones designed with profit and process at the center. Start small: track the right five numbers, implement Profit First in a way that fits you, and focus on turning every $1 of labor into $2 of profit. Do that consistently, and you'll create a business worth keeping… and worth buying. #ProfitFirst #CashFlowFix #BusinessProfit #FinancialClarity #SmartScaling #LaborEfficiency #Scorecard #ServiceBusiness #BusinessValuation #OwnerPay #EntrepreneurFinance #RevenueLeaks #SystemsAndProcesses #SmallBusinessGrowth #ProfitMindset Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
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