Ready. Aim. Empire.

You didn't open your studio to feel trapped. But are you driving yourself into the ground anyway? If everything depends entirely on you, all the time, your studio can't scale—or even survive.  Burnout shouldn't be a given. Get a better plan from Caroline Plambeck and Connor McGarry in Episode 724: How to Grow Your Boutique Fitness Studio Without Burning Out. Plug your energy leaks: pinpoint tasks you dread and reassign them  Let go: delegate true ownership with clarity to quash learned helplessness Plan the playbook: build SOPs that provide direction and answer questions  Trade perfection for progress: accept 80% execution to get free from doing it all Think bigger: block non-negotiable hours to work on the business, not just in it Believe it or not, by releasing some control and redefining your role, you can stop endless grinding and start sustainably growing. Take your first steps with Episode 724. Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Y'all may not realize it, but decisions made in Washington D.C. and state capitals shape your studio's operations, contracts and long-term viability—and typically feel out of your control.  Learn about the value of advocacy and how you have a stake (and more influence than you think) in Episode 723: Live from The HFA Show 2026: Lise Kuecker and Mike Goscinski, the Chief of Staff at the Health and Fitness Association.  Politics matter: legislation impacts your business whether you engage or not Shifting perceptions: gaining credibility and positioning as part of preventive healthcare Promising opportunities: GLP-1 research, Medicare fitness benefits and more Your voice counts: small businesses make policy real and tangible for lawmakers  Allies are everything: supporting HFA can unlock major wins for your business  Whether it's click-to-cancel, cold spa regulation or using HSA funds for fitness memberships, laws can make or break our industry. Uncover what you need to know in Episode 723.  The Health & Fitness Association is the only global trade association dedicated to protecting, promoting, and growing the health and fitness industry. We support active, healthy living by advocating for health and fitness businesses, delivering industry research and providing education that drives professional growth. Connect with HFA: YouTube  Instagram LinkedIn Health & Fitness Business magazine Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

Many studio managers stay stuck in the weeds—solving problems, teaching classes and doing all the things. But to grow, you need to move from manager to leader, and ultimately to investor.  Beyond delegating tasks, you take on a new role. Alina Cooper walks you through it in Episode 722: From Manager to Leader: The Mindset Shift that Transforms Your Studio Team. Get candid: identify if you're in manager mode and commit to change Set them up: build SOPs and empower staff to own tasks and make decisions Invest intentionally: develop your team, provide opportunities and feedback Step back: hire a studio manager and remove yourself from the day-to-day Zoom out: focus on the big picture: culture, client experience & growth strategies  If you stay in manager mode, your studio's growth will eventually plateau because you become the ceiling of your business. Level up to become a leader with Episode 722. Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

Studios don't lose members suddenly—it happens slowly, quietly, and often without you ever knowing why. Given how hard you worked to earn your clients, be proactive to keep them. Understand the reasons clients leave—and how you can prevent it or save them instead—with Matt Hanton and Lisa Taylor in Episode 721: Why Clients Quit Your Fitness Studio. Mine CRM signals: track attendance dips, unused packages and behavior changes  Lose operational friction: fix booking issues, waitlists and clunky processes Nurture the vibe: maintain cleanliness, order and a pleasing aesthetic  Cultivate community: connect individually, deliver consistency and beat expectations Own the follow-up: reach out early and personally when engagement slips  Client churn isn't random—it's death by a thousand cuts. But it's also fixable when you know what to do. Be intentional about catching it early to save at-risk members with Episode 721. Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

Most boutique fitness owners want a team that's empowered to act like an owner. But they unintentionally create a business where everything depends on them—and end up frustrated. With an ownership culture, your studio runs well even without you. Make it happen with Alina Cooper in Episode 720: Building a Culture of Ownership (Without Micromanaging). Model the standard: consistently show what excellence looks like from day 1 Document the playbook: build clear SOPs to equip staff to act confidently Back off: delegate outcomes, authority, creativity and accountability Set structure and clarity: share KPIs and feedback—and celebrate wins! Work above the line: train staff to see problems, own solutions and take action Letting go of control can be difficult. But it leads to a stronger team, smoother operations and the freedom to step into the CEO role. Ditch micromanaging for good with Episode 720.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

Boutique fitness studio owners instinctively know how to tackle Q1's typical surge with master multitasking and endless adrenaline. But then comes April. Now what?   This month doesn't have to mean an inevitable slowdown. Seize the opportunities with Lisa Taylor and me in Episode 719: What to Do in Your Boutique Fitness Studio in April. Level set at your new normal: treat April as your benchmark for the rest of the year Conduct a postmortem: analyze Q1 marketing and sales to identify what worked best  Move your merch: update retail offerings & order your customized summer drop Cultivate good karma: host Member Appreciation Week or Friends & Family Week Pause purposefully: reflect and plan with a half-day or full-day leadership retreat   April shouldn't just be a cooldown or same old, same old. Smart boutique owners use it to look back, look around, look ahead and look inward. See how it's done well in Episode 719.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

We get it. Most of us don't open our boutique fitness studio to analyze spreadsheets. But if you're not checking your numbers regularly, you're actually jeopardizing your business.  Get a brief overview of what's essential to keep an eye on (and why) with Matt Hanton and Conor McGarry in Episode 718: The 5 Must-Know Metrics Driving Studio Success. Fill the room: aim for 70-80% capacity utilization to meet real demand Stabilize cash flow: build memberships to about 70% of monthly recurring revenue  Compel the curious: convert more leads to intros and intros to memberships. Extend the stay: maximize retention as a marketing strategy & profit multiplier Evaluate expenses: keep instructor payroll at 30-40% of your total revenue  Together, these numbers tell the true story of your studio's health—and where to focus if you're struggling to achieve profitability or sustainable growth. Do yourself a favor with Episode 718. Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

Raising your prices may feel risky, but if you don't, you're eroding your margins and killing profitability over time. So reframe your mindset and adopt this healthy business practice.  Protect your business, preserve memberships—and ditch the anxiety—with Matt Hanton and Conor McGarry in Episode 717: How to Raise Your Prices Without Losing Clients.  Set expectations: normalize annual price increases to keep up with inflation Run the numbers: calculate your unit economics and break-even rate Reward loyalty: offer existing members bumps below market rate with levers  Command buy-in: lay out the rationale clearly and ensure confidence in your team Be transparent: give advance notice and break down where the dollars go Price increases shouldn't trigger guilt or shame—they should be SOPs. Planning, communication and commitment are your critical success factors. Unpack them in Episode 717. Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Even though boutique studio clients are creatures of habit, stagnant class schedules can breed boredom over time. Done right, adding new formats sparks excitement and attendance.  It's a smart balance of discipline and evolution. Get guidance on trying new class formats strategically in Episode 715: How to Test New Class Formats Without Losing Money.  Lead with the ledger: tie new formats to a revenue goal or retention gap Guard the brand: ensure new formats align with your positioning and don't muddy it Pilot, not plunge: launch a minimum viable schedule with a defined trial window Protect payroll: incorporate into the existing schedule to avoid adding new expenses  Define success early: set utilization benchmarks and a clear exit plan upfront Testing new formats should boost enthusiasm and revenue with low risk. Lead with a business mind, not just emotions. Make your next schedule update a calculated win with Episode 715. Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

In today's competitive boutique fitness market, "good" simply isn't enough. If your brand isn't current and clearly differentiated, you may be invisible—or worse, interchangeable. Explore how to audit and refresh your brand to resonate today with Alina Cooper and Lisa Taylor in Episode 714:  Is Your Brand Outdated? Proven Ways to Stay Relevant in 2026. Audit the gap: compare your brand intent to actual client perception  Clarify your promise: sell the transformation and experience—then deliver Cultivate vibrancy: refresh your visuals, messaging, offers & tech stacks, Train touchpoints: ensure your team reinforces your promise & evolution Form a habit: embrace relevance as a mindset—not a one-time project Brand drift is subtle over time—but eventually costly. As your clients evolve, your business must adapt as well—without losing your foundation. Recalibrate strategically with Episode 714.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Y'all, if you take your foot off the gas in March, your studio's likely to have a long, quiet summer. While you're still in the busiest quarter of the year, this should be a leverage month.  Focus on intentionality, exploration and creativity now. Join Lisa Taylor and me for your must-do list in Episode 713: What to Do in Your Boutique Studio Business in March.  Prep your pipeline: plan your 90-day marketing plan and start selling now  Audit your schedule: trim excess volume, protect variety and check summer staffing Reset retail: clear winter inventory and drive demand with open houses or upsells Refresh & reward: treat your team to something special after intense demands Tackle taxes: meet with your accountant for strategic tax and filing decisions March is about front-loading traffic and revenue, tightening operations and taking care of your team while you still have strong momentum. Get your game plan in Episode 713.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Building a sustainable brand is about creating something strong enough to outlast trends and survive copycats. It's doing the hard work, staying passionate and embracing who you are.  Get an inside look at what it really takes to create thriving global platforms, certifications and methods in Episode 712: The Pilates Journal Expo with Lise Kuecker and Tracey Mallett.* Invest in protection: trademark and defend your brand and messaging Lose your ego: ask for help and develop confidence through experience  Simplify to scale: create frameworks and roadmaps to maintain quality Pay it forward: mentor others to close the gap between certification and skills Separate yourself: ensure your business doesn't rely on your name so you can exit Decades into this, Tracey emphasizes leaning into your unique personality, power and grit to impact and empower others. Learn lessons from a legacy in Episode 712. Follow Tracey on Instagram at @traceymallett.  *Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

What if the real competitive edge in boutique fitness isn't programming—it's positioning? In a crowded Pilates market, clarity of brand and conviction in your model may matter most.  See how Sean Bergara, founder of Sean Bergara Pilates, paved a distinct lane grounded in principles in Episode 711: The Pilates Journal Expo with Lise Kuecker and Sean Bergara.* Emphasize inclusivity: design programming and messaging for everybody Keep it simple: translate Pilates terminology into language gym-goers understand Move first: let clients experience the movements, then layer in the why & methodology Honor the foundation: stay rooted to the true Pilates method as you evolve Build from authenticity: design a model that reflects your background and beliefs It's about disruption and differentiation with discipline—and despite all the noise and criticism. Episode 711 shows what's possible when you look at things differently. Follow Sean on Instagram at @seanbergarapilates.  *Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

What happens when you take something wildly popular—Pilates—and intentionally redesign it to attract even more people? Rapid growth, big revenue—and an entirely new format.  Grab real-life insights and inspo with Michael Ramsey, the co-founder and CEO of STRONG Pilates, in Episode 710: The Pilates Journal Expo with Lise Kuecker and Michael Ramsey.* Break the mold: fuse Pilates, strength and cardio for novelty and interest Broaden the appeal: market to men and athletes seeking performance Take on tech: use screens, feedback and AI to increase customer lifetime value  Always be striving: recast issues as opportunities; commit to continual improvement Choose wisely: carefully select sales-minded operators and passionate instructors  STRONG Pilates is a case study on impressively scaling a modern brand without losing clarity, quality or control. Episode 710 is a must-listen for ambitious studio owners. Follow Michael on Instagram at @ramslegit.  *Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Prosperous Pilates studios don't chase shortcuts or trends—they commit to excellence, education and evolution. Lasting success is built on depth, discipline and discernment. Explore what it takes to build a resilient business with Maria Leone, longtime owner of Bodyline Pilates, in Episode 709: The Pilates Journal Expo with Lise Kuecker and Maria Leone.*  Cultivate the craft: emphasize strong foundations and continual learning  Raise the bar: demand excellence and encourage creativity Filter the noise: use social media as inspiration—not as your training manual Lead with community: be true to yourself and build relationships  Reinvest in yourself: stay fresh and maintain your passion to prevent burnout Future-proof your studio by tapping into valuable wisdom from decades of experience in this behind-the-scenes, straight-shooting conversation in Episode 709. Follow Marie on Instagram at @bodylinela.  *Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

As studios invest heavily in creating beautiful sanctuaries and upscale environments, what ultimately matters to flourish is clear purpose, real community and smart leadership.  Get a candid look at how that plays out with Khetanya Henderson, founder of KKRU, in Episode 708: The Pilates Journal Expo with Lise Kuecker and Khetanya Henderson.* Make a difference: build where you're needed most and can give back  Get creative with capital: tell everyone, leverage community and pop-ups  Design for experience: prioritize how clients feel over aesthetics every time Nurture relationships: support vulnerability, check in often, personalize outreach Win with mindset: keep reaching up, embody strength + joy, grow thoughtfully With creativity, energy and thinking outside the box, anything is possible. Dig deep, reframe obstacles as opportunities and look at the big picture. Inspiration awaits in Episode 708. Follow Khetanya on Instagram at @khetanya.  *Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Pilates studios may be proliferating globally, but many may not make it. Amidst fierce competition and growing homogenization, profitability is the exception, not the rule.  Join me and Andrea Speir, founder of Speir Pilates, for a frank chat about building a thriving business in Episode 707: The Pilates Journal Expo with Lise Kuecker and Andrea Speir.* Evolve to engage: increase accessibility for the modern client with smart programming Invest in your assets: train and mentor your team, offer opportunities & career paths Lock in culture: live by and protect your values, standards & community Break free: stop renting clients from aggregators and create ways to build true loyalty Practice patience: scale slowly and steady to maintain focus and traction  Success isn't luck—it's methodical. Talk to industry experts, network with business owners and ask someone to mentor you. Get real-world insights in Episode 707. And follow Andrea on Instagram at @andreaspeir.  *Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Are you carrying the culture, energy and emotional weight of your studio by yourself? Many owners feel frustrated that hourly employees don't seem truly committed to the business.  Alina Cooper has you covered in Episode 706: Beyond the Paycheck: How to Turn Hourly Staff into Engaged Team Members, where she highlights five ways to get your team invested.  Promote purpose: show how work directly impacts clients and the business Recognize & reward: specifically acknowledge and celebrate great work   Invite accountability: give staff a voice, request feedback and act on input Let them level up: create micro-growth opportunities that build skills and confidence  Paint the big picture: share goals, wins and challenges to facilitate ownership It's not just about money. Fair play is the floor—not the ceiling—on motivation. Connecting and valuing staff moves them beyond just clocking in and out. Get intentional with Episode 706.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

For many studios, February is the busiest month of the year. What you do (or don't do) then determines whether January's surge becomes sustainable growth or fizzles out by spring. Lisa Taylor and I lay out the essentials to capitalize on natural momentum and set the stage for what's to come in Episode 705: What to Do in Your Business in February. Bring your A-game: deliver incredible experiences to convert well Make it easy: streamline pathways into membership with simple offers Stress test: prepare your team, operations and systems to handle greater volume Seed high-ticket opportunities: tease retreats, teacher trainings and challenges Crunch the numbers: check your budget, review projections and plan staffing  Y'all, don't just ride the wave in February. Dial in, fire on all cylinders and hit your stride. Follow our practical checklist in Episode 705 to maximize your growth and take leaps ahead. Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Switching studio software seems like a clean reset. But many owners don't realize the real cost is beyond financial—it's time, energy, staff training and member experience friction. You have to go through this process to fully understand it. In Episode 704: The Hidden Costs of Switching Studio Software, Matt Hanton and Caroline Plambeck key in on the essentials. Finding a match: research, meetings, demos and contract reviews with providers Enduring the wait: operational downtime, transferring data, rebuilding automations Managing the unexpected: feature gaps, workarounds and new integrations Retraining your team: new systems, processes and troubleshooting Easing the transition: addressing member questions, issues and frustration Changing software can be a strategic move. Just take your time, do your homework, expect headaches and remember short-term pain, long-term gain. Episode 704 is your heads-up. Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Choosing studio software shouldn't feel like a gamble—but for many owners, it does. The wrong platform can work against you: draining time, frustrating staff and creating friction for members. Don't make a decision without tuning into Episode 703: How to Choose Your Fitness Studio Software in 2026, where Heather Garrick and Conor McGarry break down the essentials.  Pressure-test reporting: ensure your data is accurate, accessible and decision-ready Optimize efficiency: evaluate how many clicks it takes to sell, book or check-in Customize capabilities: choose a fit for your model, formats, scheduling and growth Check marketing depth: understand how leads, automations and attribution work Plan for scale: verify it supports more offerings or studios without future migration Your software shapes your studio's day-to-day, growth and future. So do your homework, ask questions and test-drive several options. Kick off this critical process with Episode 703. Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Y'all, most boutique fitness studio owners don't have to hustle harder. What they do need? Smart systems and processes that maximize efficiency and productivity so they can stress less. Step one is Episode 702: Top 5 Studio Management Tools That Actually Save You Time with Business Coaches Matt Hanton and Conor McGarry. Do yourself a favor and tune in. Weekly data recaps: templated reports to keep your finger on the pulse  Structured accountability: regular check-ins and clear expectations to prevent fires Customer service scripts: pre-written responses that speed up communication  Team comms: weekly updates that reduce confusion and increase ownership Mission, vision, values: your North Star to inform decisions and performance issues Your work ethic isn't broken. With the right tools, you can do more in less time, enjoy greater clarity and consistency and focus on leading and growing. Episode 702 gets you started. Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

701: AI & Automations for Boutique Fitness

700: The New Era of Studio Membership Models

If you're feeling the pressure now—rising costs, louder competition and members who seem harder to please—you're not alone. So let's peek at some powerful trends in a few regions.  Join Conor McGarry, Pricing Team Captain, and me for a flyby of what's hot in Africa, LatAm and North America in Episode 699: What Top Studios Are Doing Around the World, Part 3. Obsessing over brand feel: creating an emotional experience clients crave Designing outside the box: innovating freely in markets without archaic studio norms Exploring new territory: breaking ground in markets outside legacy fitness hubs Adding a personal touch: differentiating with music, dance, hospitality & more Nurturing healthspan: adopting wellness, recovery and personalized services Across the globe, studios that know who they serve, how they feel, and why they matter are building successful brands while opportunities abound! Grab some inspo in Episode 699.  Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/ https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N https://www.youtube.com/@studiogrowco/videos

In boutique fitness, it's easy to be fully consumed by your studio—or the competitors nearby. Shift your perspective periodically to the landscape around the world to gain novel insights. Catch Episode 698: What Top Studios Are Doing Around the World, Part 2, where Heather Garrick and I highlight the cool innovation and evolution playing out in Asia and Europe. Investing in education: driving growth through instructor training & development Leading locally: forming partnerships and adapting concepts regionally & culturally Making a statement: using bold branding and memorable experiences to stand out Unleashing creativity: innovating formats, adding brands and streamlining buildouts Navigating challenges: addressing aggregators & market complexity in Europe  Capitalizing on the massive opportunity in these huge regions, smart brands are becoming increasingly intentional, strategic and visionary. Episode 698 paints a promising picture. Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

When you're head-down running all the things in your studio, exploring beyond your walls may be off your radar. But peeking at the global industry evolution can spark ideas for your business. So Heather Garrick and I are filling you in on exciting innovations unfolding in the boutique sector in Episode 697: What Top Studios Are Doing Around the World, Part 1.  Leading with the experience: designing every touchpoint with stellar service Mastering luxury: curating exclusivity and exceeding high expectations Learning from hospitality: hiring selectively and training to provide 5-star service Prioritizing personalization: gaining individual insights to prescribe custom solutions Reimagining delivery: using tech and positioning to cultivate novelty  The industry today is emphasizing much more than workouts—like community, connection and creativity—which will stimulate growth globally. Enjoy a fresh perspective in Episode 697. Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Y'all, when you're running a business, it's easy to get buried in the daily grind. But being head-down in all the details can mean working harder instead of leading smarter.  So join Alina Cooper to explore the value of self-awareness, emotional intelligence and accountability in Episode 696: It Starts With You: The Self-Aware Leader's Edge. Build emotional fluency: know your triggers and manage your feelings  Take ownership: ditch blame and model behavior you want your team to mirror Reflect regularly: acknowledge triggers, growth moments and leadership wins Invite feedback: ask for—and accept—honest input from your team  Set the emotional temperature: show up consistently with clarity and core values  When you lead yourself well, everything else follows. Your team performs better, your clients feel it and your brand becomes magnetic. Pause to look inward in Episode 696. Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Amidst an unstable, unpredictable economy, it's critical that your studio has its books in order. Of course, proactive financial strategies are smart business practices in any economic season. Fortify your financial backbone with budgets, expense cutting, retention boosting and scenario planning with Coach Matt Hanton and me in Episode 695: Your Economy-Proof Plan, Part 3. Befriend your budget: identify fixed and flexible expenses; know your numbers Cut the fluff: find and drop any expenses that don't make—or save—money Optimize everything: tighten schedules and make your space work harder  Keep them coming: dedicate money and time to nurturing and retaining members Map out contingencies: plan and prep for best, worst and realistic outcomes  Plus, maintain cash flow and cash reserves, invest wisely and protect your profits. Episode 695 helps you master and monitor your numbers to keep your studio stable and strong. Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Welcome to this bonus podcast episode! If you've ever looked at your red-hot competitors and wondered about their secrets to success, we've got you. Spoiler: it's not money, tech…or magic.  Coaches Caroline Plambeck and Rachel Prairie break down the simple, smart moves that create momentum in Episode 694: What Other Studio Owners Are Doing That You Are Not.  Share the why: host regular team meetings to build communication and buy-in Sell with soul: train your team to connect naturally and ditch pressure tactics Treat them right: onboard well and share opportunities to maximize retention   Guard your time: block hours to think big picture, plan ahead and get out of the weeds Track and tweak: scrutinize your data, refine and experiment without fear You don't have to overhaul everything. Start by excelling in the basics: know your numbers, empower your team and lead with clarity rather than chaos. Episode 694 is your overview.. Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/ Top studios don't rely on luck, trends, or chaos—they rely on rhythm, clarity, and consistent follow-through. Start with five small shifts, put them into practice, and suddenly you're operating like the studios everyone else is trying to learn from.      

Good news: economic downturns don't have to mean disaster for your studio. In fact, with the right messaging and moves, you can turn uncertainty into opportunity. In Episode 693: Your Economy-Proof Plan, Part 2, Coach Matt Hanton and I tackle growth strategies that can position your studio to excel while everyone else is playing defense.  Reframe the message: emphasize value—fitness is an investment, not a luxury Tout value: compare your offer to pricier experiences like dinner and concerts Hit the 5 kinds of wealth: exercise feeds the mind, body, wallet, time and relationships Be greedy for growth: look for acquisition, talent and market share opportunities Diversify your stool: add new revenue legs, like retail or events, to steady your base Economic slumps don't have to mean shrinking ambitions. Trade fear for faith and take a proactive approach to come out ahead of the curve. Episode 693 lays out your roadmap. Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Welcome to this bonus podcast episode! If your studio has become your social life, creative outlet and full-time emotional ecosystem, you just might be barrelling toward burnout.  You're definitely not alone. In Episode 692: Is Your Social Life Your Studio?, Coach Caroline dives into practical ways to reclaim your energy, identity and joy outside of your business.   Spot the signs: honestly evaluate if your mood rides on client feedback or team drama Redraw boundaries: schedule non-studio hours—and protect them like gold Refill your tank: do something purely for joy and refreshment, not ROI Let go (a little): trust your team to manage, even if it's 80% of the way you'd do it Reconnect and revive: resurrect who you were before you opened your doors A thriving studio starts with a thriving owner. Investing in your life outside of your studio allows you to show up better and lead stronger in it. Get after this all-important effort in Episode 692. Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Today's economic and geopolitical volatility can cause uncertainty even among the best business plans. Focus on what you can control in your studio to navigate these waves.  Join Business Coach Matt Hanton and me in this series for in-the-trenches insights on how to stay steady in the storm, starting with Episode 691: Your Economy-Proof Plan, Part 1.  Be the best: cultivate operational excellence in every experience Invest in impressions: train your front desk staff to provide 5-star touchpoints Slip into their world: connect beyond the studio thoughtfully, personally and digitally  Retain your A-team: develop and reward your superstars to maintain loyalty  Lead with heart: foster clarity and confidence for your team and members Keep in mind that even when the world wobbles, people still crave and prioritize health, well-being and belonging. Discover how your studio can nurture all three in Episode 691. Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Welcome to this bonus podcast episode! Clients who rave about you are marketing gold. When they bring in their friends or family members, they're already pre-sold and more likely to convert.  Turn your members into your best sales team with Alina Cooper and Heather Garrick in Episode 690: Everybody's Talking About You: Harnessing the Power of Referrals.  Simplify the ask: keep it easy, clear and one-step so referrals are no-brainers Reward everyone: make it a win-win so the referrer and the friend feel great Show it off: promote the referral program in studio, on socials and everywhere  Time it right: ask members for referrals during that post-class buzz Always incentivize: track, thank and recognize members—fast and personally  Pick a month, plan a campaign, brief your team and measure what happens. This may become your favorite marketing tool, with big potential. Capitalize on the opportunity with Episode 690.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

People aren't coming to your studio for your Reformers, your music or your plush towels. They're craving memorable experiences and genuine connection to keep them coming back.  If your member experience is off, everything is off. Join Alina Cooper and me for Episode 689: How to Turn Your Studio Around -- Part 3 to ensure you're exceeding expectations.  Adopt fresh eyes: inspect your studio, add new touches, make small changes   Interact intentionally: make eye contact, use names, recall personal details Practice small acts of kindness: delight members with thoughtful, low-cost gestures  Watch your words: regularly reassess and refine messaging to appeal to your ICA Sell strategically: start small, test, tweak, track and scale marketing that works   The studios that fail are those that stop trying. Make sure you're bringing fresh energy, heart and clarity to your business so it remains alive and compelling. Explore how in Episode 689.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Welcome to this bonus podcast episode! When it comes to KPIs, studio owners typically fall into extremes. They either track everything and get overwhelmed—or nothing at all and are unaware of the true health of their business. In Episode 688: The KPI Blueprint: What Boutique Fitness Owners Actually Need to Track, Alina Cooper and Heather Garrick identify exactly which metrics are critical to watch.   Leverage leads: check how many, where they're from, conversion and time to purchase Check your pulse: study retention and churn rates as the heartbeat of your business Monitor the money: know your monthly recurring revenue, expenses and profit Know their worth: calculate your client's average lifetime value, which drives revenue Make it happen: schedule a weekly KPI hour to identify issues and monitor trends   When you keep eyes on the right data as a studio owner, you get valuable insights to make informed decisions. Unlock power and peace of mind in Episode 688.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!     www.studiogrow.co www.linkedin.com/company/studio-growco/

Every studio owner encounters rough waters along their journey. So expect it. Then recognize the difference between sinking and sailing often comes down to what you do next.  In Episode 687: How to Turn Your Studio Around -- Part 2, Alina Cooper and I continue navigating the practical steps, tough choices and mindset shifts that can get you to calmer seas. Invite input: regularly ask for—and gratefully receive—honest feedback  Don't guess—assess: carefully analyze key metrics and every part of your business Stop the bleeding: stabilize cash flow by immediately pausing non-essential expenses  Score quick wins: target lapsed clients, run winback campaigns, encourage referrals Get your team on board: be transparent, invite ideas and share results    The vast majority of issues can be addressed to pivot within 90 days. Draft your turnaround plan, adopt a win-win attitude and take action with Episode 687.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Welcome to this bonus podcast episode! What do you do when your studio is booked solid…but still unprofitable? When you're teaching constantly, running the front desk, managing marketing, all the things…but can't pay yourself?  Find out how one yoga + Pilates studio owner finally quit working for free. Join Coach Rachel Prairie for this case study in Episode 686:  Booked Solid But Still Not Profitable.  Stop undercharging: monitor market rates and bump up your prices  Limit promotions: decrease discounts and deals to increase profit margins Move to memberships: generate recurring revenue with tiered options Adjust instructor pay: consider a flat rate plus attendance/retention incentives Analyze your numbers: set and track weekly, monthly and quarterly KPIs    Implementing these changes resulted in a 22% increase in monthly revenue in just six months! This inspired owner is now taking home more while working less. Hear her story in Episode 686.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Fueled by a dream and deep passion, good-intentioned studio owners can become so consumed with the day-to-day of the business that they miss warning signs of critical problems.    But caught early, you can turn these issues around. Learn what to look for and what to do in my discussion with Alina Cooper in Episode 685: How to Turn Your Studio Around -- Part 1.   Embrace self-awareness: deliberately enhance your emotional intelligence  Take accountability: own issues rather than ignoring them or blaming others Make the time: prioritize problems immediately before they get worse Know your numbers: constantly track trends—revenue, profit, attendance and churn Step back: get out of your studio and dive deep into the data to create an action plan   For more practical recommendations, check out The Oz Principle by Craig Hickman and Roger Connors. Find out how to recognize red flags and get your studio back on track in Episode 685.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Whether you recently launched your studio or you've been around a while, a new competitor opening nearby typically triggers full-on panic. But competition can be a good catalyst.    Discover how to level up and proactively protect your business with Heather Garrick and Alina Cooper in Episode 684:  A New Competitor Just Moved In: Now What?   Be very curious: research competitors, document services, prices, USP, etc. Look in the mirror: solicit feedback, mystery shop your studio, analyze data Compel commitment: encourage more clients to buy long-term memberships Maximize momentum: try Bring-a-Friend week, guest trainers and challenges Get noticed: think more ads, flyers, sidewalk chalk and local partnerships   As our industry grows, competitors are inevitable. Episode 684 offers the outline to implement ongoing monitoring and double down on what makes your business different.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Studio owners often are so focused on their aesthetics or operations that they bypass a critical success factor: market research. Without it, their business decisions are simply guesses.    Join Alina Cooper and Heather Garrick for an overview of how to do your homework in Episode 683: The Silent Studio Killer: What Happens When You Skip Market Research.   Local landscape: examine your competitors' pricing, branding, schedules, etc. Audience analysis: study demographic details of your avatars Feedback forums: conduct surveys, focus groups and informal chats Deep data dive: leverage valuable analytics from your booking platform  Call to action: regularly evaluate and act on insights to enhance your business    Your perception isn't always reality, so use market research to inform your decisions—and save you critical problems, time, money and headaches. Cue Episode 683.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Your dream of owning a boutique fitness studio is the fuel, but the engine that gets you to opening your doors is funding. Knowledge and tenacity are your accelerator.   Understand your money options with Alina Cooper, Director of Start Your Studio Profitably, and Coach Matt Hanton in Episode 682: How to Fund Your Studio Without Drowning in Debt.   Go solo: bootstrap your business to maintain control and avoid bad debt Pursue tried & true: apply for an SBA (government-backed) loan as a solid source Nudge your network: enlist private investors to partner with you financially Appeal to the masses: try crowdfunding to supplement your own big investment Roll with the punches: expect the unexpected, delays and rejection along the way    The bottom line? If you're not a numbers person, you really need to become one to run a thriving business. Start learning early in your journey with Episode 682.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

The paradox of a packed but unprofitable space is real for many boutique fitness studio owners. But you can turn things around by identifying and plugging common leaks in your system.    Coach Caroline Plambeck recommends how you can build a financially sustainable business in Episode 681: Beyond the Waitlist: Fixing Profit Leaks in a Fully Booked Studio.   Face the facts: calculate your break-even cost and per-class profit Price right: re-evaluate membership options and avoid excessive discounting Optimize your offerings: streamline your schedule, cut bloat and try class stacking  Prioritize your people: invest in instructor training, feedback and development Tighten your belt: eliminate financial drag with quarterly expense audits    Of course, the buzz of full classes is a reason to happy dance. But without profits, you're just treading water—and at risk of sinking. Episode 681 is your lifeline.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Y'all, first impressions are everything in the boutique studio business. When you're finally ready to launch your studio, don't underestimate the value of making a big grand opening splash.    The importance of this event—and the endless details—can feel pretty overwhelming. Heather Garrick and Alina Cooper walk you through it all in Episode 680: Ready, Set, Grand Opening!    Dress rehearsal: practice and fine-tune during soft opening 12 weeks out Insiders only: build buzz and community with private events for presale clients FOMO promos: run offers with urgency and scarcity throughout presale and opening Party time: mingle with partners and micro-influencers; provide demos and giveaways Forward momentum: maintain interest with targeted outreach and ongoing offers   Your soft opening and grand opening should be strategic, memorable and well-executed to set up your studio for success. Start planning—and stop panicking—with Episode 680.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

In part 2 of this series, we continue considering how what's happening in the boutique fitness industry today impacts tomorrow. (Spoiler: There's massive opportunity to look forward to!)   Get the lay of the land—and the roadmap—as Coach Rachel Prairie and I unpack trends that are evolving the industry in Episode 679: The Next Decade of Boutique Fitness, Part 2.    Small towns: studios are increasingly targeting Tier 3-Tier 5 markets  Premium plus: luxury 3.0 and concierge fitness are tailoring holistic experiences  Drop-ins that bounce: the aggregator bubble requires a 20-25% conversion rate Homogenization & commoditization: boutique brand differentiation is critical Team trials: instructors need more mentoring, and the labor shortage persists    Plus, on the horizon are unique methods within modalities, integrated sensory experiences and boutique gym pop-ups. Anticipate your studio's unlimited potential with Episode 679.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Although boutique fitness for mass market consumption is only about 20 years old, it has altered the fitness industry forever. And, y'all, what's up ahead looks incredibly promising!   Peek into the crystal ball as Coach Rachel Prairie and I reveal some exciting predictions for the next 10 years in Episode 678: The Next Decade of Boutique Fitness, Part 1.    Hot spots: lots of innovation & education in APAC, Australia, Western Europe   The powerhouse: 47% of new studio openings are Pilates (majority Reformer) Good feeling: recovery, wellness and functional medicine are on fire Girl power: huge female-driven health opportunities with boutique members Stronger than ever: strength training continues to surge worldwide    With the industry expected to grow from $51.6B today to $85.9B by 2030, studio owners should be proactively seeking opportunities to scale now. Episode 678 gives you some options.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

If you're considering adding more studio locations, pop-ups can be your friend. They're a low-cost, low-risk, high-ROI way to gain visibility, gauge interest and drive demand.   Discover all that's possible as I chat with Heather Garrick, our Bespoke program CMO, in Episode 677: From Zero to Launch in 100 Days: Inside Tonal's Bold Studio Debut in NYC.    Know your goals: specify exactly what you want to learn and measure Identify your audience: target your client avatars immediately Start marketing early: build rising anticipation with waitlists and pre-sale Make contingency plans: be ready to pivot when delays and challenges arise Own the experience: make an incredible impression with exceptional service   Y'all, the Tonal Training Lab was a phenomenal success in terms of awareness and lead gen, but we don't recommend a 100-day timeline. Be inspired by this epic story in Episode 677.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

In part 3 of this series about uncomfortable conversations, we're addressing what every successful boutique fitness studio owner eventually encounters: tough convos with clients.   Coach Matt Hanton and I unpack these member interactions in Episode 676: The Most Uncomfortable Conversations You're Avoiding (That Are Costing You Thousands).    Speak truth: acknowledge that, in fact, the client is NOT always right Expect criticism: respond to every review factually, respectfully and thoughtfully  Play by the rules: enforce Code of Conduct violations immediately and consistently Equip and empower: train and expect your team to act; back them up Cover your bases: record meetings, bring a witness, create a paper trail    How you handle these conversations impacts your profitability, your team/client culture and your studio's reputation in the community. Episode 676 is your go-to guide.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Welcome to part 2 of our 3-part series where we try to get comfortable with the uncomfortable (and inevitable) discussions of a studio owner.    In Episode 675: The Most Uncomfortable Conversations You're Avoiding (That Are Costing You Thousands), Coach Matt Hanton and I hit the topic of talks with your team.    Hone your tone: always treat people relationally, not transactionally Tell it like it is: be direct and candid; don't sugarcoat or complicate Try SBI: use the non-personal Situation, Behavior, Impact approach  Crunch the numbers: share benchmarks and expenses for compensation convos Normalize feedback: provide informal reviews and regular performance evals    Ultimately, it's all about respect, honesty and a mutual mission to support the business. Grab our practical recos in Episode 675.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

To be successful, every studio owner needs to manage uncomfortable conversations. So let's dive into the common anxiety-triggering topics of price increases and rent negotiations.     Join Coach Matt Hanton and me as we kick off this 3-part series with Episode 674: The Most Uncomfortable Conversations You're Avoiding (That Are Costing You Thousands).   Plan on price jumps: expect them as a natural part of every business Learn your numbers: know current utilization rate, expenses and break-even  Be transparent: communicate clearly and use graphics to specify costs Present a compelling case: negotiate with data and industry benchmarks Prioritize relationships: simplify negotiations and emphasize loyalty and trust   Save time, money and stress by preparing for and tackling uncomfortable conversations with confidence. Master talks about money matters in Episode 674.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Although some studio owners feel like “sales” is a dirty word, the reality is that it's the lifeblood of your business. Establishing a natural rhythm can help integrate this critical responsibility.   In Episode 673: The Sales Rhythm that Grows Fitness Studios, Coach Caroline Plambeck outlines how you can develop an organized, cyclical sales process.    Paint the panorama: identify annual goals, then break into quarterly targets Get granular: reverse-engineer monthly, weekly and daily goals from annual numbers Appoint ownership: delegate sales responsibilities to all team members Aim broadly: address intro offers, reactivations, winbacks and current members Touch base: use shift reports, check-ins and data for real-time status   Winning at sales doesn't mean you need a new offer every week – or the lowest prices. Sales isn't just hustle – it's about rhythm and routine. Create your cadence with Episode 673.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/