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In the start-up world failure equals success. It’s the paradox of innovation. A founder needs to fail in order to gather information, build a network and proof-of-concept, and push out a new better version. This philosophy sets innovators apart from the traditional old-school business values because innovators value experience and information. But at what point do you stop iterating and move on? On this episode of Tech Bites host Jennifer Leuzzi (@mmesnack) talks with Cheryl Durkee currently VP of Brand Identity for ItsaCheckmate (@itsacheckmate) formerly CEO/Founder PieShell. Her start-up had all the right moves with a great idea, participation of all the right events, and helping more than 60 displaced food companies in the Pilotworks debacle by raising $180,000 then…the pivot. This episode of Tech Bites (@TechBitesHRN) is made possible by the generosity of Shacksbury Cider (@shacksbury). It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate Tech Bites is powered by Simplecast.
More that 175 independent start-up food companies working in Brooklyn’s Pilotworks and locations in Chicago, Austin, Newark and Portland, were abruptly locked-out and put on the street on October 13, 2018. Everyone was surprised by the close, given that Pilotworks had raised more that $13 million in funding. Host Jennifer Leuzzi (@MmeSnack) talks with ousted Pilotworks tenants David and Michael Robinov, cofounders of Farm To People (@farmtopeople), on how they are recovering. PieShell (@thepieshell) founder Cheryl Clements and Out Harvest (@ourharvest) co-founder Mike Winick talk about their crowdfunding campaign to raise $50,000 to help people work through this emergency. This episode of Tech Bites (@techbiteshrn) is sponsored by Le Creuset Cast Iron (@lecreuset). *Tech Bites* is powered by [Simplecast][5]
In his career as a chef, Roy Choi has broken all the rules and written a few new ones. But the award-winning food truck pioneer and restaurateur still respects some time-honored traditions. Take fermentation, for example. While fermented foods have become trendy in recent years, they’ve been a staple of Asian cuisine and been a constant presence in his cooking. It’s one of the reasons that a recent partnership with KeVita, which makes probiotic beverages, kombucha and drinking vinegars, was an easy decision. “In the home, I grew up with this whole refrigerator full of fermentation, and to me it’s just called food,” Choi said in an interview included in this episode. And while Choi’s disposition is more skater than spokesman, it’s been his deft ability to bridge the gap between counterculture and mainstream that’s made him such an appealing figure in the restaurant business and beyond. In our interview, Choi spoke about his influential role as a celebrity chef and his approach to working with brands, how Los Angeles culture is reflected in his cuisine, and the advice he has for food journalists and critics (it might not be what you expect). Choi is preparing to debut his latest venture, an L.A.-themed restaurant in Las Vegas, in December. The new eatery is likely backed by outside investors, betting that Choi’s fame and fare will draw the masses. But what if you’re not a well-known and successful chef, but rather a young food entrepreneur looking to raise capital for your idea? If you are a young food entrepreneur seeking investment for you startup who doesn’t happen to also be a well-connected celebrity chef, however, there are still thousands of eager angel investors that might be just willing to throw a few bucks your way. And if enough of them do, you might just see your brand get off the ground. Of course, we’re talking about crowdfunding, which at a glance seems like a relatively simple concept. But there are dozens of crowdfunding platforms and plenty of pitfalls in the process. How do you best position yourself for a win? Enter Cheryl Clements, founder of Pieshell, a crowdfunding platform specifically designed for food and beverage entrepreneurs. In an interview, Clements discussed the origins of Pieshell and how the service works, along with tips of the trade and valuable advice for anyone seeking crowd-sourced investment. Show notes: 2:31: Interview: Roy Choi, Celebrity Chef/Founder, Kogi -- Recorded by phone, Choi spoke with BevNET Managing Editor Ray Latif about why he aligned with probiotic drink brand KeVita on a new campaign, offered up his take on trendy food concepts, shared his belief about the unifying power of food, and discussed media scrutinization of his restaurants and projects. 17:33: Interview: Cheryl Clements -- Clements visited BevNET HQ for a interview with Project NOSH editor Carol Ortenberg and spoke about why she launched Pieshell and mission behind the crowdfunding platform. She also discussed the importance of collecting feedback and data from a crowdfunding campaign and why delivering value to investors is critical to a winning strategy. 41:04: A Project No More -- The hosts banter about a the recent name change for our NOSH vertical, the upcoming Expo East trade show and examine a new energy drink from Welch’s. Brands in this episode: KeVita, Honest Tea, Koia, Country Archer, Righteous Felon Jerky Cartel
Whether your food is organic, farm-to-counter, palio or delivery, it’s likely you got it via tech. The entire food-chain, from farming to production to restaurants and grocery shopping, is changing with technology. Jennifer Leuzzi (@mmesnack) interviews three CEO/Founders from the food tech space, Cheryl Clements, CEO/Founder PieShell (@pieshell), Krystle Mobayeni, CEO/Co-Founder BentoBox (@getbento) and Deepti Sharma, CEO/Founder FoodtoEat (@foodtoeat). What’s the current state-of-the-industry? How are they changing the culinary landscape with technology? Learn how they’ve adapted and innovated their companies along the way, and what they expect to see in the future. Part 2 of 2, recorded at General Assembly NYC in January 2018. Tech Bites is powered by Simplecast
Whether your food is organic, farm-to-counter, palio or delivery, it’s likely you got it via tech. The entire food-chain, from farming to production to restaurants and grocery shopping, is changing with technology. Jennifer Leuzzi (@mmesnack) interviews three CEO/Founders from the food tech space, Cheryl Clements, CEO/Founder PieShell (@pieshell), Krystle Mobayeni, CEO/Co-Founder BentoBox (@getbento) and Deepti Sharma, CEO/Founder FoodtoEat (@foodtoeat). What’s the current state-of-the-industry? How are they changing the culinary landscape with technology? Learn how they’ve adapted and innovated their companies along the way, and what they expect to see in the future. Part 1 of 2, recorded at General Assembly NYC in January 2018. Tech Bites is powered by Simplecast
If you want to know ALL ABOUT CROWDFUNDING, you must listen to this episode. Let me introduce you to Cheryl Clements, one of the most delightful people I’ve ever interviewed. She owns the startup, Pie Shell, which helps food startups raise capital using crowdfunding. What makes Pieshell a unique crowdfunding platform is that it is super focused on food. All they fund is food companies but more importantly, they help food companies prepare to get ready for the crowdfunding journey. So this episode is jam packed with so many tips on how to name a company, how to ask for help, and how to most importantly, raise money to achieve your dream. Pieshell is currently in a crowdfunding stage itself and here's how you can be part of the pie. How to invest into the early stages of Pieshell. All you have to do is go to https://www.seedinvest.com/pieshell/seed and invest at minimum, $500 dollars. After I edited the interview, I hopped on and invested and this is not because they are my friends or anything, but it’s because I really believe in pieshell’s mission, and I hope after this episode, you do too. Crowd Funding Statistics Why 75% of food startups fail Why it takes 3-4 months to prepare for a crowdfunding campaign and how PieShell prepares for this and gives you tools for success 1 spelling mistake can reduce funding by 13% Venture Capitalist will only work with Food companies that make 1 million to 3 million 85% of people in Expo West will not be there next year Question Summary When someone asks what you do for a living, what do you tell them?: I help make people’s dream come true. We are building a community of food entrepreneurs and businessmen How did PieShell get its name?: It was actually my mom’s company. People loved it. What the best thing about your job?: Working with all of the projects How PieShell gets founders: People find us all over the internet. We also have over 60 community partnerships who send us people. How did you learn about crowdfunding?: I did a lot of homework. And then I crowdfunded to start pieshell. I made $13,000 dollars from that crowdfunding campaign The steps to get to where you are today: I’ve been in a family who loves food. I spent a lot of time installing SAP to businesses, Cheryl understands process and can translate it to many fields. How did you reach out to mentors?: You have to be brave. You have to be open to building relationships, Charming robot web design – met through an internship One tip on networking: Talk to everyone. Don’t be shy. You need to be talking about yourself all the time. You never know who will show up. Why Does Your Food Job Rock?: I do what I love everyday. I love helping people. Food Trends and Technology: People really want to know where things are coming from. Transparency in the market place. What companies are being transparent?: A lot of smaller companies. However, the bigger companies are doing wonders like Unilever and Chobani What’s one of the biggest challenge the food industry needs to face?: People don’t understand how much money and time goes into food. It takes 3 to 5 years for a food company to get established. Other Links Foodgrads Barnraising Kelp Jerky Fund-a-feast Ripe.io - Blockchain Technology SAP Adam Simon – Head of innovative brands in Clorox Austin’s Underdogs - Pieshell New Equity Crowdfunding Law
On this episode of Support is Sexy podcast, Cheryl Clements, PieShell Founder and CEO, shares how the influence of her mom inspired her new company and how she provides a unique crowdfunding platform that serves food entrepreneurs. Plus, how to know when it's time to take the leap, how to galvanize your audience around your product and how to get through the trough of sorrow by keeping it all in perspective.
Joining Lee Schneider on the podcast for this episode is Cheryl Clements, the founder and CEO of PieShell. PieShell (http://pieshell.com/) is a crowdfunding platform that emboldens and empowers food and beverage entrepreneurs and enthusiasts. For Cheryl, food is personal.Growing up, she spent summers helping her mother run a pie-making business. Aptly named “The Pie Shell,”it was headquartered where all good startups begin: in the family’s basement. It was from her mother that Cheryl learned what it takes to build a successful food operation. More than that, she learned how communities grow around the food that people share. When Cheryl thought of embarking on her own food venture, she saw a crucial need for a crowdfunding platform that addresses the unique challenges of food and beverage entrepreneurs.
On Get Mentored! We help food tech start-up PieShell get their marketing and PR game on point. PieShell focuses on crowdfunding online for the food and beverage industry. In order to move PieShell to the next level, CEO/founder Cheryl Clements needs to grow two critical user groups: companies raising funds and people contributing funds. Today's mentor is Steven Hall, founder of Hall PR, a New York City based company specialized in hospitality marketing for clients around the globe. Got a start-up that needs a boost? Get in touch with Tech Bites and Get Mentored! techbites [at] hertiageradionetwork [dot] org