Taste Radio

Evergreen founder and CEO Emily Groden arrived at Expo West 2026 leading one of the fastest-growing brands in frozen breakfast. But just a few years earlier, she was hand-making waffles in a shared kitchen and pitching corner stores with a toaster tucked into a duffel bag. In this episode, Emily explains how she turned a personal frustration into a breakout brand built on clean-label frozen waffles and pancakes made with real, whole-food ingredients. She shares why she refused to compromise on quality, even when it made manufacturing more difficult, and how Evergreen is leveraging protein innovation, strong retail data and a sharper family-focused brand identity to scale across channels. It's a candid look at what it takes to build a modern CPG company – from zero experience to category leadership – while staying anchored to the mission of getting better food into more kids' hands. Show notes: 0:20: Emily Groden, Founder & CEO, Evergreen – Emily discusses the launch of Evergreen's new pancakes and a clean-label protein line made with Greek yogurt and egg whites. She reflects on the brand's origins and how she built the company from scratch with no CPG background, self-funding the business and landing early retail accounts through scrappy, hands-on efforts. She explains how a recent rebrand helped better communicate Evergreen's core audience of families, shifting from a health-first perception to a more joyful, accessible identity. The conversation also covers Evergreen's broader mission to improve kids' nutrition at scale, its focus on affordability and mass distribution, and how strong retail data has fueled expansion by proving the brand brings new, high-value shoppers into the category. Emily also touches on fundraising, founder discipline, and why staying anchored to a clear personal "north star" has been critical to building the brand without compromising its values. Brands in this episode: Evergreen

David Protein just got hit with a lawsuit claiming its macros don't add up, raising familiar questions about labeling, ingredients, and what happens when a fast-growing brand lands in the legal spotlight. The team breaks down the claims, why brands become litigation magnets, and whether consumers will care. Plus:  a readout from Seafood Expo North America and Stiller Soda's attention-grabbing social push. Show notes: 0:20: A Month-Ish Away. Stage Presence. Scaling, Suing. SENA Observations. Not Ben Stiller. Shots. – The hosts promote the upcoming Taste Radio NYC meetup and BevNET Live, including the New Beverage Showdown competition. They follow up with a discussion centered on David Protein and a class action lawsuit alleging discrepancies in the fat and calorie content of its bars. The hosts debate whether such controversies meaningfully impact consumer trust and how legal challenges are common for fast-growing brands. The conversation shifts to trends observed at the 2026 Seafood Expo North America trade show, where innovation focused on convenience, value-added products, and protein-rich offerings. The hosts also discuss a humorous social media campaign for Stiller's Soda featuring Ben Stiller, and highlight Monfefo wellness shots and indulgent "Killer Brownies." Brands in this episode: David Protein, RXBAR, Diet Coke, Aqua Mar, Stiller Soda, Monfefo, Lumen, Vive Organic, Killer Brownie, Goldilocks, Vita Coco

Gary Vaynerchuk believes the future of CPG might look a lot more like Pokémon than packaged goods. We met up with Gary at Expo West 2026, where the entrepreneur and marketing powerhouse discussed Very Luckee, his new better-for-you gummy brand that pairs the promise of ultra-clean ingredients with collectible stickers from his VeeFriends character universe.  In the conversation, Gary explains how the idea came together, why he's betting big on collectibles as a driver of consumer engagement, how organic social media will power the brand's growth, and why entrepreneurs should embrace "micro quitting" when a strategy or product isn't working. Show notes: 0:20: Gary Vaynerchuk, Co-Founder, Very Luckee – On location at Expo West 2026, Gary discusses the origins of Very Luckee, its focus on ultra-clean ingredients, and its approach to blending CPG with collectability. He shares his perspective on modern brand building, emphasizing the importance of consistently creating content across multiple social platforms. Gary also highlights the growing role of influencer advocacy and emerging commerce channels. He offers advice for entrepreneurs as well, encouraging founders to let go of tactics that aren't working while remaining committed to long-term ambitions. Gary also notes that entrepreneurship is a "hits-driven" business that requires humility, self-awareness, and a willingness to pivot when necessary. Brands in this episode: Very Luckee, Empathy Wines

Target is expanding its food and beverage footprint with new store concepts and larger grocery sections – potentially creating more space for emerging brands. In this episode, the hosts discuss what it means for startups and also spotlight notable trends and brands from Expo West. We also revisit interviews from our Miami meetup, including a conversation with angel investor Spencer Slaine on what he looks for in early-stage brands. Show notes: 0:20: Expo Energy. IRL All Year. Nom News. Bullseye, Babe. Mez & The Gang. Citrus Boost. – The hosts recap the energy and standout trends from Expo West and preview upcoming industry events, including BevNET Live and Taste Radio meetups. Melissa highlights a Nombase Podcast episode that features insights from investors who launched their own CPG brand and revealed how they think about pricing, ingredients, and growth. The hosts also discuss Target's expanding focus on food and beverage and how founders can take advantage, highlight a major funding round for protein bar brand Mezcla and reflect on brands born during the COVID era. They sample several new products, including espresso sodas, probiotic mouthwash (yep) and cocoa-flavored bone broth. 32:27: Interviews from Taste Radio's Miami Meetup – We kick things off with Spencer Slaine, a founding member of The Angel Group, who explains how the early-stage investment network helps early-stage CPG brands bridge the funding gap with both capital and operator expertise. He is followed by Little Saints founder and CEO Megan Klein who shares how her functional, non-alcoholic cocktail brand was born out of  a personal shift toward moderation and has become an anchor in the fast-growing adult non-alcoholic beverage category. Rounding out the discussion is AB InBev's Conrad Barrett who talks about PerfectDraft, a countertop system designed to bring bar-quality draft beer into the home, highlighting how consumer feedback and AI-driven insights are shaping its growth.  Brands in this episode: Little Saints, PerfectDraft, Stella Artois, Guinness, Athletic Brewing, Lucky Energy, Kate Farms, Trip, Mingle Mocktails, Cadooz, Mezcla, Poppi, Fishwife, B.T.R. Nation, Unite Foods, Folkland, Farmwell, Painterland Sisters, One Degree Organics, Moozy, Singing Pastures, Esspo, Manhattan Special, Basicase, Pikora, PWR UP, Good & Gather

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Elevator Talk: Sous Casa, Love&Cookies, Caltein, Madres Churros and TofuGo.   The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Allison Ball, the founder of Food Biz Wiz.   She offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast.   Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders.    Apply now to be featured in an upcoming episode.

Eight years after his first appearance on Taste Radio, Nick Green, co-founder and CEO of pioneering online grocer Thrive Market, returns with a clear message: the future of healthy living will be shaped less by trend-chasing and more by trust, technology and simplicity. In this episode, Nick explains how Thrive is navigating a rapidly evolving wellness landscape molded by AI, GLP-1 drugs and growing consumer skepticism, while staying grounded in its mission to make healthy living more accessible and affordable. He also shares how Thrive evaluates brands, why taste matters most, and why he increasingly sees the company – which generated over $900 million in revenue in 2025 – not just as an online grocery store, but as a personalized health platform for modern consumers. Show notes: 0:20: Nick Green, Co-Founder & CEO, Thrive Market  – Nick reflects on how both he and Thrive Market have evolved since his first appearance on the podcast in 2018. While acknowledging volatility across the natural products industry, he explains why Thrive remains focused on enduring trends around health, transparency and accessibility. Nick discusses how Thrive defines "healthy," how it uses data to personalize discovery for members, and why he believes AI will deepen the company's relationship with subscribers. He also explains how Thrive's membership model attracts a nationwide base of "wellness champions," and how its strict quality standards guide its curation strategy. He shares why authenticity and taste matter most when evaluating brands, and how Thrive serves as a launchpad for emerging companies. Nick also discusses Thrive's growing own-brand business, weighs in on trends like protein, functional mushrooms and non-alcoholic beverages, and describes how the company increasingly sees itself not just as an online grocer, but as a technology platform helping consumers navigate healthy living. Brands in this episode: JOON, SkinnyDipped, MudWtr, Four Sigmatic, Quantum Energy Squares

Expo West 2026 made one thing clear: food and beverage brands are racing to add function, but the ones that nail flavor have the best chance of winning. The hosts break down the show's biggest trends, from protein-packed everything to standout brands in candy, beverages, frozen treats, and snacks, while sharing the products and ideas that reinforced a simple truth: in modern CPG, taste still comes first. Show notes: 0:23: Barking Dogs. Plenty Of Protein. Where's The Fiber? Blurring Lines. Sweet (Date) Treats. – The hosts are wiped but loquacious as they break down the biggest themes and trends from Expo West. They highlight the surge of protein across nearly every category – from popcorn, chips, and pretzels to beverages and ice cream – and debate whether some applications make sense today or may become more relevant in the future. Ray emphasizes that taste remains the ultimate test, spotlighting standout brands such as high-protein ice cream maker Protein Pints. The team also notes that added fiber was surprisingly less visible at the show and wonders whether it faces a bigger consumer education hurdle than protein. They examine emerging beverages like spiked prebiotic or probiotic sodas and question their long-term appeal. Beyond functional products, they highlight innovative brands discovered around the show, including crispy jerky chips, soy-based high-protein yogurt, sea moss lemonade, non-alcoholic cocktail alternatives, a modern MSG brand, and date-based candies positioned as better-for-you sweets. Brands in this episode: Khloud, Jam Packed, Lumen, Sky Pop, David, Protein Pints, Manitoba Harvest, Belly Well, Poppi, Pop Sips, Beast, YAY's, Tezza, Bitter Love, Tips, Mother Root, OSIA, Dime MSG, Black Beverly Hills, Oh My Dessert Butter, Sleet Pops, Chara, Benny Bites, Ohum, Kias, Gato, Lasso Jello, Wobbled Jello, Very Lucky, True Dates, Joolie's, Smood, Daddl, Harken Sweets, Farmwell, Quip, House of Joy, Crafty Ramen, Prickly, Fresh Fizz, Leisure, RXBAR, Häagen-Dazs, Ben & Jerry's, Van Leeuwen, Swedish Fish, Mounds, Almond Joy, High Noon

Nationwide Whole Foods distribution. A seven-figure DTC engine. A five-person team. In this episode, Ashley Nickelsen, the founder and CEO of nutrition bar and chocolate brand B.T.R. Nation, breaks down the systems behind her brand's growth, from using DTC zip-code data to unlock retail expansion, to building a creative-first Meta ads strategy that drives real revenue (not just impressions).  She shares why velocity is her North Star metric, how she thinks about omnichannel as a flywheel – not separate businesses – how she evaluates when syndicated data is worth the cost, and why she chose to self-warehouse to maintain margin and operational control.  Ashley also unpacks her approach to pricing across channels, portfolio expansion beyond a single hero SKU, and constant creative testing in one of grocery's most competitive categories.  Show notes: 0:20: Ashley Nickelsen, Founder & CEO, B.T.R. Nation – Ashley talks about her deep ties to New York City and a life largely spent on the road for work. She also shares her path into CPG from a master's in higher education and then into the supplement world and applied lessons from her experience to B.T.R., Ashley's discusses evolution as a spokesperson and her belief that brands need a consistent "face," explains B.T.R.'s origin story and how losing both parents to rare cancers before age 30 shaped her mission and her decision to avoid natural flavors. She describes how trust and community grew "organically" through direct customer engagement and helps generate retail discovery and online reorders across channels. She also details how B.T.R. approaches growth with constant iteration while keeping affordability and velocity in mind, and shares practical learnings on Meta advertising and how to pair digital attribution with retail data stories to win new accounts. Brands in this episode: B.T.R. Nation, Spindrift, Mid-Day Squares, Graza, Simple Mills, Siete, Perfect Bar, Lily's, Unreal, Heinz, Crumbl

Is Big Food finally catching up to emerging brands on speed to market? As legacy CPG giants roll out protein- and fiber-forward innovations faster than ever, the team debates whether startups still hold the advantage. Plus, we give a heartfelt sendoff to Jacqui Brugliera as she departs BevNET after 12 years. Show notes: 0:23: Honoring A Legend. More Meetups! Heading West. Speedy Delivery. Creamy Everything. – Ray Latif and co-hosts John Craven and Mike Schneider mark Jacqui Brugliera's final show at BevNET after 12 years, sharing heartfelt praise for her impact as a teammate, friend, and steadying presence. The conversation then shifts to a recap of Taste Radio's recently held Miami meetup as well as an upcoming event in New York City on April 16. The hosts also discuss whether big CPG brands are catching up to entrepreneurial ones as they chase "better-for-you" trends like protein and fiber and whether legacy companies can truly match the credibility and branding agility of smaller players. They also riff on the rise of "creamy condiments" and highlight a new RTD Vietnamese coffee, a decaf sparkling coffee, buttermilk pancake mix, hop-infused cocktails, and a wave of new products from Athletic Brewing. Brands in this episode: Doritos, Smartfood, SunChips, Angie's Boomchickapop, Rebel Roots, Poppi, Fruities, CronchClub, Lasso, Tia Lupita, Bachan's, AleSmith, Athletic Brewing, Guinness, Fuzzee Coffee, North Shore Roasters, Phoenicia Diner

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Elevator Talk:  Shyft Energy, Drink H2O, Psilly Goose, Kaviva and Pink Palm.   The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Czar Daniolco, the founder of distribution company HiTouch Libations.   He offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast.   Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders.    Apply now to be featured in an upcoming episode.

After decades in fine dining, renowned restaurateur Jamie Mammano turned his attention to a new challenge: reinventing the tortilla chip. In this episode, he shares how a small tortilla bakery experiment evolved into Mi Niña, one of the country's fastest-growing premium tortilla chip brands, now sold in thousands of retailers nationwide, including Whole Foods, Target and Wegmans. Inspired by his Mexican family and frustrated by the lack of authentic, high-quality tortillas in the market, Jamie discusses how Mi Niña's clean-label, organic positioning helps it stand out in a crowded snack aisle, why innovations like olive oil- and protein-enhanced varieties are driving its next phase of growth, and why he's choosing to forgo private equity as he builds the company on his own terms. Show notes: 0:20: Jamie Mammano, Founder, Mi Niña – Jamie reflects on the origins of Mi Niña, explaining how an early pivot from his initial CPG concept became the catalyst for the brand's growth. He recounts how a chance meeting with Whole Foods sparked early retail momentum and how the company has since expanded to roughly 7,000 stores nationwide. He details how Mi Niña differentiates itself with organic ingredients, clean labels, small-batch production and distinctive packaging, and why he credits product quality and consumer trial—not heavy marketing—for its success. Jamie also discusses staying true to the brand's roots while innovating with new offerings, including an upcoming protein-enhanced chip, addresses private equity interest in the company, explains why he sees CPG as more competitive than the restaurant industry, and shares his vision of "changing the snack game." Brands in this episode: Mi Niña, Tito's, Lay's, Doritos

The real ROI of Expo West starts long before the show floor opens. In this episode, the team breaks down best practices for exhibitors looking to maximize your time and resources at one of the most competitive trade shows in the world. From building buzz before the event to making your product instantly understandable on the show floor, they outline practical tactics that separate the booths people remember from the ones they walk past. Show notes: 0:23: Back To The Future. Expo Excellence. Protein Pretzels. Accelerate CPG. Shirleys, Hippies & Hops. — The hosts preemptively thank attendees and partners who supported Taste Radio's Miami meetup. The conversation then turns to Natural Products Expo West 2026, with a focus on how emerging brands can stand out at such a large-scale trade show. They share strategies for building awareness ahead of the event and maintaining momentum through effective post-show follow-up. The episode also highlights several new product launches, including SuperPretzel's protein offering, a new "Shirley Cola" from Ben Stiller-backed Sippin' Shirley soda, Lance Collins' revived Accelerator energy drink, Hoplark's yerba mate-based release, Hazards hop water, and Hippie Energy. Brands in this episode: Dirty Saint, True Dates, Super Pretzel, Accelerator, Hoplark, Hazards, Hippie Energy, Hippie Water, LifeAid, Core Water, BodyArmor, Fuze, C4, Ghost, Dr. Brown's, Stiller's Soda, Slice, Auntie Anne's

Behind nearly every breakout CPG brand is an early believer willing to write the first check. In this episode, Adam Spriggs — a founding member of the early-stage investor community The Angel Group and a general partner at its funding arm, Supernatural Ventures — shares how a casual investing experiment evolved into a 275-member syndicate backing the next generation of emerging brands. Along the way, The Angel Group has invested in standout companies including Painterland Sisters, Poppi, Siete, Goodles, Bachan's, and Jesse & Ben's — a track record that underscores its eye for breakout potential. Adam breaks down how his team evaluates nearly 1,000 opportunities each year, why founder quality remains the ultimate differentiator, and what he means by backing brands that are both "interesting and obvious" — concepts that feel fresh yet inevitable in hindsight. He also discusses the firm's evolution from early-stage "signature" checks to larger growth investments, how they support founders beyond capital, and why categories ranging from THC beverages to frozen potatoes and premium tortilla chips still hold significant untapped upside. Show notes: 0:20: Adam Spriggs, Founding Member, The Angel Group – Adam discusses his background in CPG branding and business development, explaining how his path to angel investing began with informally reviewing deals alongside industry peers before ultimately formalizing the Angel Group. He talks about how the group has completed 35 investments, primarily in brands generating less than $1 million in revenue and why its members have increasingly pursued "top-shelf" opportunities in more mature, high-growth businesses. He outlines the group's funnel along with the core signals they prioritize and ranks key investment criteria, including the founder, retail velocity, COGS, and price point, and illustrates these principles with examples such as Poppi and emerging categories like THC beverages. Adam explains how the group supports portfolio companies through regular check-ins, industry introductions, and structured updates. He closes with advice for aspiring angel investors: don't invest alone, recognize the inherent risk of early-stage bets, and seek curated deal flow and a strong community where investors can add value through expertise and connections. Brands in this episode: Poppi, Garage Beer, Olipop, Goodles, Siete, Nowadays, Shift Naturals, Painterland Sisters, Ayoh!, Jesse & Ben's, El Nacho, Wild Monkey Bar, Magic Spoon, Graza, Truff, Coyotas, Stone & Skillet, Modelo

Once Upon a Farm is officially public — and it could mark a turning point for better-for-you brands. In this episode, the hosts break down the baby food company's $198 million IPO, what its $724 million valuation signals for the CPG landscape, and why going public may be emerging as a viable alternative to traditional acquisition. Is this the start of a new era for mission-driven food brands looking to scale on their own terms? Plus, they dig into the growing battle over how "healthy" gets defined at retail. Kroger adopted FoodHealth's nutrient scoring system, which aims to guide shoppers with a balanced approach to nutrient density and ingredient quality. Meanwhile, the Non-GMO Project's stricter Non-UPF Verified certification draws a hard line against processed oils, gums, and natural flavors. Are these systems complementary, competitive, or just confusing? Show notes: 0:23: Fiber Bowl. AMA In MIA. OFRM's IPO. UPF, Maybe Or No? A Burst Of Mayo, Protein & Powder. –  The hosts kick things off with lighthearted Super Bowl banter and a recap of their game-day food spreads before previewing the upcoming Taste Radio Miami Meetup at Casa La Rubia on Feb. 18. The team highlights event features including live podcast interviews, networking, brand sampling, and a new "Ask Me Anything" table hosted by Atomos Strategic Marketing, encouraging founders and industry professionals to attend. The conversation then shifts to industry news, notably Once Upon a Farm's IPO, which raised $198 million and valued the baby and kids food brand at over $724 million. The hosts discuss the rarity of successful CPG IPOs, the tradeoffs between going public and selling to a strategic buyer, and what the move could signal for other better-for-you brands. From there, they explore evolving nutrition standards, comparing FoodHealth's nutrient scoring system with the stricter Non-UPF Verified certification from the Non-GMO Project, touching on hot-button topics like processed oils, natural flavors, and consumer education. The episode also features commentary on innovative products such as Graza's olive oil mayonnaise strategy, protein soda from Joyburst, protein-enhanced fruit spreads from BamJam, and the straightforward drink mix brand Fave. Brands in this episode: Royo Bread, Once Upon a Farm, Annie's, Vita Coco, Bai, Graza, Koia, Joyburst, BamJam, Drippy, Dappie, Fave, BTR Nation, Cadence, Spindrift, Duke's

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Elevator Talk: Oh So Easy, BamJam, Mimi Cheng's and BUNKY .   The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Rick Field, the founder of Rick's Picks and Pickles & Soup.   He offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast.   Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders.    Apply now to be featured in an upcoming episode.

Magic Spoon is proof that breaking the rules can be the smartest move in CPG. In this episode, co-founder Gabi Lewis breaks down how the premium cereal and snack brand launched – and scaled – in a category most people had already written off. He shares why Magic Spoon anchored on protein and nostalgia from day one, how it made the jump from DTC to national retail without losing profitability, and what actually mattered along the way. Gabi gets candid about product-market fit, pricing, branding, word-of-mouth growth, retail velocity, and the tradeoffs that come with innovation – offering a clear, hard-earned playbook for founders building modern food and beverage brands. Show notes: 0:20: Gabi Lewis, Co-Founder, Magic Spoon – Gabi chats about his Glasgow roots and traces his path into food, and how cooking, fitness, and curiosity ultimately pulled him into entrepreneurship. He discusses his first CPG venture, EXO, a cricket-protein bar brand and reflects on being a young founder who didn't overthink risk. Gabi contrasts early investor reactions to EXO versus Magic Spoon and his belief that consumers still loved cereal emotionally but walked away for health reasons. He breaks down Magic Spoon's core playbook and hype as a downstream effect, the impact of influencer seeding, podcast ads and repeat purchases fueled by limited-edition flavors. Gabi also shares behind-the-scenes lessons on naming the brand, its focus on DTC before retail expansion, pricing strategy, and the constant tradeoffs between taste, nutrition, and ingredient standards. He also shares his long-term vision of building a defining breakfast company and how he finds happiness in high-pressure moments. Brands in this episode: Magic Spoon, EXO, RXBAR, Daniel, Corn Flakes, Frosted Flakes, Honey Smacks, Corn Pops, Lucky Charms

A $400 million exit and a reputational reckoning in wellness put this episode of Taste Radio on edge, as the team dissects Bachan's blockbuster acquisition and the fallout facing brands tied to wellness guru Peter Attia. The conversation also spotlights Solely's growth strategy in an interview with Manish Amin, VP of marketing for the fast-growing organic fruit snack brand. Show notes: 0:23: Many Meetups. Marzetti's Move. Attia Outta Here. Will Shat? DKB, MDS, MHH. – The hosts preview Taste Radio's packed year of networking events and live podcast meetups, kicking off in Miami. The hosts turn their attention to Marzetti's $400 million acquisition of Bachan's, examining how the Japanese barbecue sauce brand emerged as a standout CPG success story. They also dive into tougher conversations around reputational risk following recent revelations involving wellness influencer Peter Attia. Ray teases a surprising celebrity partnership between William Shatner and Raisin Bran, before the hosts spotlight new products from Dave's Killer Bread, Mid-Day Squares, Tama Tea, Tart Beverages, and Mike's Hot Honey Syrup. 28:16: Interview: Manish Amin, VP of Marketing, Solely – Ray sits down with Manish at the recent Naturally San Diego event to discuss Solely's mission and product lineup. Manish shares the brand's focus and positioning, emphasizing a commitment to genuinely good-for-you, great-tasting products. He also highlights Solely's role in pushing the broader snack industry toward cleaner labels and better ingredients. Brands in this episode: Solely, Bachan's, Marzetti, Olive Garden, Chick-fil-A, Buffalo Wild Wings, Arby's, Subway, Texas Roadhouse, New York Bakery, Sister Schubert's, AG1, Magic Spoon, LMNT, David Protein, Kellogg's Raisin Bran, Smart Bran, Dave's Killer Bread, Mid-Day Squares, Tama Tea, Tart, Mike's Hot Honey, Jolly Rancher, Red Hots, Absolut Vodka, Tabasco

They started with a cult following. Now they're taking over the country. In this episode, Ari Raz, CEO of The Coconut Cult, joins us to discuss the brand's long-awaited launch at Target and how community-driven creativity continues to fuel its rapid rise. We're also joined by Starr Edwards, co-founder of Bitchin' Sauce, who shares how a farmers' market almond dip grew into a national phenomenon. She also explains why the brand is expanding into new categories and advises entrepreneurs to push past fear and stay bold. Show notes: 0:23: Ari Raz, CEO, The Coconut Cult – Amidst a boisterous Naturally San Diego event, Ari highlights the launch of The Coconut Cult Minis which debuted nationwide at Target and how they fit into the company's vision and business strategy. He also shares the brand's creative marketing success, including a New York Fashion Week pop-up, and emphasizes the importance of community in driving progress within the natural products industry. 12:29: Starr Edwards, Co-Founder, Bitchin' Sauce – Starr talks about how Bitchin' Sauce has evolved in recent years and its expansion to nearly 20 flavors. She also discusses the release of her new cookbook and the launch of the company's first major non-dip product. Starr credits the success of Bitchin' Sauce to courage, continuous learning, and staying true to quality and the brand's identity. Brands in this episode: The Coconut Cult, Once Upon a Farm, Simple Mills, Mid-Day Squares, Olipop, Fishwife, Cleveland Kitchen, Bitchin' Sauce

What if the future of wellness marketing is simply… not trying so hard? In this episode, the hosts explore how mission-driven CPG brands are moving beyond preachy messaging and into a new era of modern moderation, one rooted in balance, authenticity, and consumer trust.  Plus, we sit down with beverage industry veteran Kevin Klock, who's back in the game as the co-founder and CEO of moringa-infused brand Orange Toucan, and Keegan Fong, the founder of Woon, a culture-forward pantry brand inspired by a family's beloved Chinese restaurants. Show notes: 0:25: MIA. Done Dry. Don't Lecture Me. A Good "Bully." Pop The Top. Too Much Tallow? Boop Me. – The team promotes an upcoming Miami meetup on February 18th at Casa La Rubia, encouraging founders to bring product samples. They also discuss how consumer attitudes around Dry January and wellness marketing are shifting away from rigid "all-or-nothing" messaging toward balance, moderation, and authenticity. The hosts shift to product samplings, including a new line of spirit-free canned cocktails, a brand of coffee beans with explosive packaging, beef tallow tortilla chips, BFY instant soups, protein shots, and corn snacks flavored with Vietnamese coffee. 19:58: Interview: Kevin Klock, Co-Founder & CEO, Orange Toucan – Kevin Klock shares the origins of Orange Toucan and his partnership with co-founders Rob Snell and Sandy Wheeler, creator of Bowflex. He explains how the moringa-infused beverages, blended with ginger and turmeric, are designed to support inflammation reduction and blood sugar management, highlighting Wheeler's own experience with the products. Klock also discusses the brand's approach to consumer education through online channels and trusted influencers. 28:11: Interview: Keegan Fong, Founder, Woon – Keegan explains the meaning of "Woon" and how the brand took shape during the COVID pandemic. He discusses Woon's growth to more than 500 stores nationwide, with products like Mama's Way hot sauce, a versatile stir-fry sauce, and other pantry staples. Keegan also shares how building an online following helped fuel retail expansion and create a full-circle brand experience connecting the restaurant and packaged goods. Brands in this episode: Recess, Athletic Brewing, Zevia, Red Bull, Bully Boy Distillers, Pretentious Coffee, Blue Bottle, Manchas, Long Weekend, The Cumin Club, Green & Sunny, Shooka Sauce, Boop, Chilly Water, Like Air, Copper Cow  

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Flirt, Flying Ostrich, CHUH Matcha, SipSide and FreshWater Agua Frescas.   The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Beth Brown, the founder of S3 Connect.   She offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast.   Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders.    Apply now to be featured in an upcoming episode.

After years of building credibility with a core consumer, Zevia is leaning into scale – and confronting what it takes to turn a purpose-driven brand into a durable CPG business.  In this episode, CEO Amy Taylor breaks down the executional shifts across product, pricing, packaging and mass retail distribution that are helping Zevia compete more effectively in mainstream grocery and position the brand for sustainable, long-term growth. Show notes: 0:25: Amy Taylor, CEO, Zevia – Amy discusses her journey from two decades at Red Bull to leading Zevia, explaining how her brand-building experience prepared her to scale a modern soda brand at the right cultural moment. She positions Zevia as a timely solution amid growing interest in the better-for-you soda category and explains how advances in stevia use and flavor blending have unlocked a more sugar-like taste. Amy highlights the brand's expansion into mainstream retailers like Walmart, its role as an anchor brand due to value and multipacks, and the importance of trust, transparency, and word-of-mouth marketing over lecturing consumers. She also discusses packaging makeovers and a new marketing campaign focused on a moderation-based philosophy. Amy also outlines her leadership approach, which is centered on humility, strong teams and long-term growth. Brands in this episode: Zevia, Red Bull, Pepsi, Coca-Cola, Mountain Dew, Sprite, Doritos, Oreos

From cell-cultured protein and functional soda to premium cereal and frozen snacks, this episode spotlights innovative brands, emerging partnerships, and winning strategies gaining momentum across the CPG landscape. Show notes: 0:25: Control, This Is BTS. Faire Plays & Pops. A Magnificent Merger. Magic Mallows? Hey, Maker. – Ray and Mike kick things off by unpacking a chaotic behind-the-scenes studio setup before spotlighting standout brands from the 2026 Winter FancyFaire*, including a globally inspired popcorn line, a kid-friendly rooibos tea–based hot cocoa, vegan and gluten-free frozen churros, and Quatro Mamas' salsa macha. The hosts also review Culture Pop's limited-edition black cherry soda collaboration with musician Noah Kahan and discuss the merger of three female-led CPG brands as a savvy early-stage strategy to streamline costs and scale more efficiently. Rounding things out, they dig into Magic Spoon's new protein cereals with marshmallows and protein pastries, along with Tractor Beverage's apple cider vinegar–based "Haymaker" ready-to-drink tonics. 19:58: Interview: Lou Cooperhouse, Co-Founder & CEO, BlueNalu – Lou discusses how BlueNalu is pioneering cell-cultivated seafood, the science behind the breakthrough, and why it could be a new frontier for sustainable, chef-driven dining. 28:11: Interview: Heather Brown, Owner, Sati Soda – Heather shares how Sati Soda has grown into a nationwide brand, offering organic CBD, functional, and low-sugar beverages that resonate with health-conscious consumers. Brands in this episode: BlueNalu, Sati Soda, Nomad Snacks, Teany Tea, Madres Churros, Culture Pop, Nemi, Tuyyo, Todo Verde, Magic Spoon, Cheerios, Pop-Tarts, Tractor Beverage Co., Olipop, Poppi, Miller, Quatro Mamas

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Green & Sunny, The Cumin Club and Shooka Sauce.   The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Caroline Grace, the founder of Product & Prosper.   She offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast.   Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders.    Apply now to be featured in an upcoming episode.

Burlap & Barrel didn't chase scale – and that's why it's winning. In this episode, Ori Zohar, co-founder and co-CEO of the single-origin spice brand, explains how resisting the urge to go mass, staying profitable, and focusing on quality and relationships helped build a durable CPG brand. Show notes: 0:25: Ori Zohar, Co-Founder & Co-CEO, Burlap & Barrel – Ori joins Ray at the inaugural Winter FancyFaire* in San Diego, where the entrepreneur recounts his long friendship with Burlap & Barrel co-founder Ethan Frisch and their first business, a socially driven ice cream cart. He explains how Frisch's work in international development and frustrations with nonprofit impact, and his own disillusionment with venture capital, helped spur the creation of Burlap & Barrel. Ori talks about the founders' emphasis on a bootstrapped, values-driven approach and direct trade, trust-based farmer relationships. He highlights early validation from chefs, followed by a pivotal New York Times mention. Ori discusses the brand's focus on DTC e-commerce, thoughtful media relationships, and an educational approach that demystified spices as agricultural products. He also explains how the company has maintained profitability without outside investors, pays premium prices to its partner farmers, positions itself as a "third wave" spice company and how it evaluates collaborations with other CPG brands. Brands in this episode: Burlap & Barrel, Rancho Gordo, Anjali's Cup

From ginger shots and lentil crisps to sparkling bone broth and cinnamon water, the hosts hit the floor at 2026 Winter FancyFaire* in San Diego to sample what's next in food and beverage. The hosts discuss standout brands, innovative concepts, smart packaging and evolving brand strategies that reveal where wellness, snacking and functional drinks are headed. Show notes: 0:25: Toll Booth. Talk On Camera. Ginger Boost. Cravable Crisps. New Jerk. Bone Broth What? Chips & Cherries. –  At the Taste Radio booth at the 2026 Winter FancyFaire* in San Diego, the hosts highlight Elevator Talk interviews recorded at the show and praise the event's energy, accessibility, and balance of early-stage and established brands. They also spotlight trends like functional wellness, clean-label snacks, and innovative packaging. They sip on Solti's turmeric and ginger shots, before snacking on Paro's new lentil crisps and discussing the brand's move into more mainstream offerings. The hosts also sample Pulpito's new fruit bars, and Morro's unconventional sparkling bone broth. They also feature standouts products, from a portable squeeze-pack peanut butter and Indian-inspired coffee drinks to better-for-you popsicles, cinnamon-infused water, and a variety of functional and indulgent snacks. Brands in this episode: Solti, Starbucks, Paro, Maazah, Masala Bliss, Pulpito, Solely, Marro, By Nutz, Yeri, Dew Dropper, Rabbit Foods, Tru Cinnamon, Burlap & Barrel, Bitchin' Sauce, The Coconut Cult, Tart, Cheribundi, Todo, Date Better, Baba's, Habiza, Dirty Saint

The hardest part of building a consumer brand isn't the product; it's everything that comes after. Caliwater co-founder Oliver Trevena knows this firsthand. In a candid conversation, Oliver, who launched the cactus water brand alongside fellow actor Vanessa Hudgens, pulls back the curtain on the less glamorous side of entrepreneurship. He speaks openly about the realities of fundraising, the challenges of securing and scaling distribution, and the emotional toll that building a brand can take. Oliver shares a behind-the-scenes look at what it takes to build a consumer brand that stands on its own, beyond the power of celebrity names. Show notes: 0:25: Oliver Trevena, Co-Founder, Caliwater – Oliver discusses his move from Los Angeles to Miami, noting the city's strategic importance as a new market for the brand. He explains how Caliwater was created to be a functional hydration beverage with lower sugar and calories than coconut water. Oliver emphasizes the importance of authenticity in celebrity-backed brands and highlights Vanessa's hands-on involvement. He addresses the challenges of building a beverage company and notes that the impact of celebrity isn't as impactful as may seem. Looking ahead, Oliver discusses his long-term vision for Caliwater and why patience is a virtue in CPG. Brands in this episode: Caliwater

Protein is showing up in more products than ever before, but does it need to be in your soda? The Taste Radio team digs into the fast-growing ingredient trend, breaking down taste, functionality and whether more equals better. The hosts also tease an exciting first: BevNET's inaugural trade show booth at the upcoming Winter FancyFaire*. Show notes: 0:25: Faire Trade. How Many Margaritas? Gains And Grams. A Smaller Cult. Tapping Target. Shirley & Sake. – Mike is in Mexico, but the whole team is heading to San Diego for the Winter FancyFaire*. Ray, John, and Jacqui preview BevNET's presence at the annual trade show, along with a Naturally San Diego–hosted event featuring an indulgent spread of tacos, margaritas, and Taste Radio interviews. The conversation then turns to the continued rise of protein across food and beverage categories, examining how consumer demand, usage occasions, and flavor influence the trend's long-term staying power. The hosts also share hands-on reviews of new and noteworthy products spotted primarily at Target, including The Coconut Cult's single-serve probiotic coconut yogurts, Olipop's limited-edition Shirley Temple flavor, So Good So You's sparkling organic energy drinks, Snow Monkey's sake-based RTD cocktails, and a premium raw coconut water brand. The episode wraps with an open invitation for brands to share products with the BevNET and Taste Radio team. Brands in this episode: Gorgie, Naked, Super Coffee, Projo, Pure Genius, The Coconut Cult, Olipop, Boylan, So Good So You, Mid-Day Squares, Snow Monkey, Stiller Soda, Spindrift, Bulletproof, Sprite, Ra Coconut Water, Throne Sport Coffee

Protein is showing up in more products than ever before, but does it need to be in your soda? The Taste Radio team digs into the fast-growing ingredient trend, breaking down taste, functionality and whether more equals better. The hosts also tease an exciting first: BevNET's inaugural trade show booth at the upcoming Winter FancyFaire*. Show notes: 0:25: Faire Trade. How Many Margaritas? Gains And Grams. A Smaller Cult. Tapping Target. Shirley & Sake. – Mike is in Mexico, but the whole team is heading to San Diego for the Winter FancyFaire*. Ray, John, and Jacqui preview BevNET's presence at the annual trade show, along with a Naturally San Diego–hosted event featuring an indulgent spread of tacos, margaritas, and Taste Radio interviews. The conversation then turns to the continued rise of protein across food and beverage categories, examining how consumer demand, usage occasions, and flavor influence the trend's long-term staying power. The hosts also share hands-on reviews of new and noteworthy products spotted primarily at Target, including The Coconut Cult's single-serve probiotic coconut yogurts, Olipop's limited-edition Shirley Temple flavor, So Good So You's sparkling organic energy drinks, Snow Monkey's sake-based RTD cocktails, and a premium raw coconut water brand. The episode wraps with an open invitation for brands to share products with the BevNET and Taste Radio team. Brands in this episode: Gorgie, Naked, Super Coffee, Projo, Pure Genius, The Coconut Cult, Olipop, Boylan, So Good So You, Mid-Day Squares, Snow Monkey, Stiller Soda, Spindrift, Bulletproof, Sprite, Ra Coconut Water, Throne Sport Coffee

She helped redefine premium soda. Now she's rethinking the martini.  In this episode, Sharelle Klaus shares how the lessons, missteps and successes of building DRY Soda informed the launch of Second Sip, a lower-proof gin designed for today's intentional drinker. Sharelle reflects on how her second act is more focused and collaborative, shaped by patience, humility, and a deeper understanding of distribution strategy, brand clarity and long-term scale. Show notes: 0:25: Interview: Sharelle Klaus, Co-Founder, Second Sip – Sharelle talks about how Second Sip, a 20% ABV gin, is designed to let people enjoy more drinking occasions without sacrificing quality. She explains how drawing on lessons from DRY Soda helped develop a brand that is focused on solving problems for consumers, bars, and distributors alike. Sharells discusses how Second Sip, which was developed with industry heavyweights Leo Robitschek and master distiller Nick Strangeway, earned validation from elite bartenders in New York and London before launch and highlights the brand's rapid on-premise success, distributor enthusiasm, and growing direct-to-consumer demand. She talks about the importance of emphasizing focus, timing, and taste to build a lifestyle gin that becomes consumers' everyday choice. Brands in this episode: Dry Soda, Second Sip

Forget Hollywood. For actor and investor Ryan Phillippe, the real drama is unfolding in the beverage aisle. Speaking from BevNET Live L.A. 2025, Ryan – attending alongside Pretty Tasty co-founder Scarlett Leung – explains why functional beverages, credible health benefits, and shelf-grabbing design are the factors that separate forgettable brands from the next breakout hit. Show notes: 0:25: Interview: Ryan Phillippe – Ryan recounts attending his first beverage-focused event, sharing what sparked his interest in the industry and his particular attraction to emerging categories. He highlights the value of clear, simple storytelling, vision-driven founders, and strong marketing, drawing parallels between the beverage space and Hollywood. Ryan also reflects on his current investments and industry relationships, expressing a genuine desire to learn, build connections, and make thoughtful decisions moving forward. He closes by briefly hinting at the potential for a sequel to one of his most beloved films. Brands in this episode: Poppi, Mamitas, Chlorophyll Water, Pretty Tasty

She went from selling hydration drinks out of the trunk of her car to building a $20M brand, without outside investors, industry experience or playing by the rules.  In this episode, Jesslyn Rollins, the CEO of Biolyte, reveals how grassroots hustle, relentless sampling, and a medical-grade "IV in a bottle" helped her break into one of the most competitive categories in beverages, and why the brand is now ready to make its boldest move yet. Show notes: 0:25: Interview: Jesslyn Rollins, CEO, Biolyte – At BevNET Live L.A. 2025, Jesslyn recounted Biolyte's origins in 2016, when her father developed a medical-grade rehydration formula and she began selling it out of her car to high school athletic programs. She details how success with local football teams led to Biolyte's big break into Kroger's natural store sections, where cold placement and in-store sampling fueled rapid growth. Jesslyn talks about how Biolyte has expanded across regions, launched a rebrand, secured national powder-pack distribution in Walgreens and CVS, and positioned itself as a premium rapid rehydration sports drink with significantly higher electrolytes than legacy brands. She emphasizes the importance of consumer trust, data-driven storytelling, and evolving the brand's message beyond niche use cases like athletics or illness to everyday wellness. Despite intense competition, operational challenges, and no outside investment, she stays motivated by customer testimonials and a clear mission, noting that Biolyte is now at an inflection point where incremental growth isn't enough and bold strategic change is needed to become "the rehydration drink for the next generation." Brands in this episode: Biolyte, Gatorade, Powerade, 7UP, Poppi, BodyArmor

As 2026 approaches, the Taste Radio hosts explore why uncertainty may actually favor emerging food and beverage brands. From changing definitions of value and retailer innovation to AI-driven discovery and standout new products, the episode highlights where real opportunity is taking shape in CPG. Show notes: 0:25: NYE Scaries? Opps. Value ≠ Price. AI For Awareness. Creamy Hummus, Swedish Food & More. – The hosts reflect on year-end anxieties and optimism heading into 2026, discussing the realities of entrepreneurship, resilience through challenges, and reasons for confidence in the food and beverage industry. They highlight ongoing consumer demand for better-for-you products, opportunities created by regulatory changes like the removal of synthetic dyes, continued at-home eating, and strong spending despite economic uncertainty. The conversation emphasizes that consumers are unlikely to abandon healthier or premium choices once adopted, creating space for emerging brands to grow as legacy brands stagnate. They also note increased M&A activity, retailer openness to innovation, and the growing role of technology and AI in product discovery and brand awareness. The episode features tastings and discussions of innovative products, from creamy hummus and sparkling coconut water to plant-based cheese, cocktail mixers, functional meat sticks and Swedish candy. Brands in this episode: Archer, Habiza, Sunbear, Once Upon A Coconut, Strange Water, Rebel Cheese, The Only Mix, Berski, Bubs, Sockerbit, Dirty Saint

Before you hit play, here's the headline — arguably the biggest in CPG in 2025, and one you already know: PepsiCo acquired better-for-you soda brand Poppi for nearly $2 billion. What follows is a replay of a 2023 Taste Radio interview with founders Allison and Stephen Ellsworth, recorded back when Poppi was still firmly in disruptor mode — scaling fast, breaking rules, and taking direct aim at Big Soda. In the conversation, the Ellsworths trace Poppi's evolution from a scrappy gut-health drink into a modern soda brand built for culture, not compromise. They discuss launching amid the chaos of COVID, betting early on TikTok, and choosing bold cans and great taste over "health-halo" minimalism. The entrepreneurs also share a rare, candid take on founder ego — why they handed the CEO reins to an experienced operator, how they professionalized early, and what it really takes to scale from zero to thousands of doors without losing the magic. Listen closely and you'll hear the blueprint for the PepsiCo deal years before it happened: a brand that tastes great, moves at the speed of culture, wins both online and in-store, and isn't afraid to call itself soda again. Show notes: 0:25: Interview: Allison & Stephen Ellsworth, Co-Founders, Poppi – The Ellsworths reflect on Poppi's seven-year journey, from its origins as Mother Beverage to its reinvention as a colorful, prebiotic soda positioned to challenge legacy soda brands. They discuss relocating from Dallas to Austin to tap into a stronger entrepreneurial ecosystem, balancing hypergrowth with family life, and navigating the operational challenges of scaling during the pandemic. The founders also explain their emphasis on professionalizing the business, including their decision to bring in seasoned operator Chris Hall as CEO and redefine their own roles, prioritizing long-term scale over founder ego while maintaining creative control and brand vision. The interview also highlights Poppi's digital-first growth engine, particularly its early and unconventional embrace of TikTok, which helped the brand build massive organic reach, cultural relevance, a deeply engaged community and fueled explosive trial across Amazon and DTC before accelerating Poppi's expansion into retail. Consumer insights reinforced the brand's direction: taste was the number-one driver of trial and repeat, enabling Poppi to confidently reclaim the word "soda" and position itself as fun, nostalgic, and culturally current – while quietly delivering functional benefits like prebiotics and low sugar. Brands in this episode:  Poppi, vitaminwater, Bai, BodyArmor

Candy-coated dates, cocktails in pouches, collagen-infused beauty drinks and "noise-canceling" tonics. The latest wave of launches begs the question: is niche now the norm in food and beverage? Show notes: 0:25: 'Base Mentality. BBL Winners. Regen For All. Bark-Tinis. Adult Capri Sun. Hippies & Santa.--  Melissa offers a 411 on Nombase, BevNET's integrated platform that combines data tools, a partner directory, educational resources, and a weekly podcast. The hosts reflect on Brewbound Live, praising the event's thoughtfully curated content, attendee engagement and upbeat atmosphere. They also highlight a memorable Pitch Slam moment that spurred an emotional, celebratory scene. The conversation then shifts to regenerative agriculture and the USDA's newly announced $700 million pilot program aimed at expanding the farming approach. They turn their attention to numerous products sampled at BevNET Live and new ones sent to the office including a zero-proof Peppermint "Bark-Tini," dates coated in a candy shell, two THC drink brands (no, one of them is not named after a JLo flop) and vodka-based pouch cocktails. Melissa spotlights a brand of functional athletic recovery products and Ray rounds out the episode with one of the most unusual beverage brands launched in the past decade. Brands in this episode: Ikasu Brewing, Recess, Lil Bucks, Smood Sweets, Gigli, Hippie Water, Vivy, Capri Sun, Summer Club, Skinergy, KA-EX, Santa

Archer's journey to $300 million in annual sales has been driven by an unwavering focus on operational excellence. In this episode, founder and CEO Eugene Kang shares how disciplined execution, vertical integration, and precisely timed innovation transformed Archer from an upstart jerky brand into one of the fastest-growing meat snack companies in the U.S. Eugene unpacks Archer's recent rebrand, how the company positioned itself ahead of the explosive growth of meat sticks, and the importance of building durable partnerships with retailers like Whole Foods. He also explains why patience and long-term thinking remain critical traits for CPG founders navigating scale. Show notes: 0:25: Eugene Kang, Founder & CEO, Archer – At Nosh Live L.A. 2025, Eugene discusses the rebrand from Country Archer to "Archer," revisits the company's early breakthrough – a partnership with Huy Fong Sriracha – and its expansion into meat sticks in 2018. He talks about Archer's rapid scale and how disciplined execution and new household adoption is helping the brand outpace the overall category. Eugene explains how two owned manufacturing facilities enable cost control, quality, and pricing flexibility, and highlights operational excellence as a core strength. He also talks about how a renewed push to build brand equity through national marketing like the "Stick to Real" campaign has supported brand growth. He underscores the importance of patience, discipline, and long-term thinking in CPG, balancing data with intuition in innovation, and delivering clear value to consumers amid inflation. Brands in this episode: Archer, Slim Jim, Huy Fong

The hosts recap a whirlwind week of back-to-back events in L.A., celebrating standout competitions, emerging brands, and generous mentorship from seasoned founders at Nosh Live and BevNET Live. From Projo's big win in the New Beverage Showdown to celebrity cameos by Ryan Phillippe and Khloé Kardashian, the energy never let up.  Show notes: 0:25: A Fickle Judge. Generous Sharks. Competition BTS. Mochi Magic. A "Dirty" Brand. – The hosts reflect on the high level of professionalism from their teams, enthusiastic attendee feedback, and the inspiring presence of seasoned founders who generously mentored early-stage entrepreneurs. They highlight BevNET's New Beverage Showdown and its winner protein coffee brand Projo, and the Nosh Pitch Slam, won by BFY gummy brand Rotten Candy. The team also celebrates memorable founder presentations, global flavors, and emerging brands across food and beverage. Ray recalls celebrity moments that added extra buzz, from Ryan Phillippe's surprise appearance as a beverage enthusiast to Khloé Kardashian sampling products backstage. He also praises an upstart hangover-recovery brand and a Portland-based RTD cocktail company, and a new line of cinnamon drinks. Brands in this episode: Dirty Saint, mōcean, Stursi, Projo*, NO CAP!, TIZZ, Rhinestone, Oh So Easy!, Djablo Sauce, Keya's Snacks, Xinca Foods, Shooka Sauce, Rotten, Poppi, Khloud, Sweety, Fly By Jing, Nixie, Late July, Fishwife, Pretty Tasty, Biolyte, Straightaway Cocktails

Hiyo's founders turned a personal wake-up call into one of the fastest-growing adult non-alcoholic beverage brands in the country. Built on sharp strategy, standout design, and disciplined execution, Hiyo is now scaling nationally — including a newly inked Live Nation partnership placing the brand in major venues across the U.S.  In this episode, we sit down with Hiyo's three co-founders, Evan Quinn, Cygne Cooper and George Youmans, who discuss how this SoCal-born "social tonic" is redefining moderation, unlocking category whitespace, and proving that thoughtful focus can outpace flashy niche plays. Show notes: 0:25: Evan Quinn, Cygne Cooper & George Youmans, Co-Founders, Hiyo – Evan and George reflect on how simultaneous family crises related to alcohol prompted them to cut back on drinking and inspired them to create Hiyo. Cygne discusses how she crafted the SoCal-inspired brand identity and sunset-themed packaging. George notes that Hiyo was initially a DTC brand and grew carefully into retail once operations were strong and consumer demand was clear. Cygne talks about how Hiyo's booth at Expo West 2024 created an energetic, immersive experience before the founders explain how merchandising strategy varies by retailer, with Hiyo fitting either near alcohol or within functional beverage sets. George talks about Hiyo's national partnership with Live Nation, requiring tight coordination across design, production, logistics, and on-premise education. Brands in this episode: Hiyo, Liquid Death

Nosh Live is buzzing — but did Mike snag that selfie with Khloé? On location in Marina Del Rey, the hosts sip on Erewhon's spicy bone-broth hot chocolate, unpack two landmark lawsuits, and dream of their next visit to 7-Eleven (yes, really). They also serve up hot takes on everything from tempeh chips and plant-based cookie dough to "cultured" drinks and cheese crisps. Show notes: 0:25: Runway Ruckus. Excited About Events. Bones & Chocolate. S.F. & Costco File Suit. Eggs, Tempeh & Dough. – Travel mishaps hit Mike once again, but everyone's amped for the L.A. events. Ray sips on Spindrift's yuzu mandarin sparkling water before John shares cups of Erewhon's bone-broth hot chocolate and Jacqui munches on one of Unite's globally inspired protein bars. The conversation shifts to industry news, including San Francisco's lawsuit against makers of ultra-processed foods, Costco's legal effort to recoup tariffs, and Hershey's limited-edition Dubai chocolate bar. Ray heralds the U.S. arrival of 7-Eleven's viral egg salad sandwiches and John shares samples of Mamame's tempeh chips, Doughy's plant-based cookie dough, kombucha from Costa Rica, and cheese crisps.  Brands in this episode: Khloud, Fly By Jing, Spindrift, Fond Regenerative, UNiTE, Mr. Goodbar, Kewpie, Mamame, Doughy, Kombucha Culture, Sonoma Creamery

Bringing a hit international food brand to the U.S. sounds glamorous, but behind every success story is a maze of challenges most consumers never see. In this special crossover episode of Taste Radio and the Nombase Podcast, Lucía Conejo-Mir of Ines Rosales and Jennifer Donnellan of Lakrids by Bülow reveal the real work behind breaking into the American market.  From reinventing packaging and pricing to navigating cultural habits, supply-chain surprises, and the art of getting consumers to try something new, their stories are rich with hard-won insights and candid surprises. Show notes: 0:25: Lucía Conejo-Mir, Ines Rosales & Jennifer Donnellan, Lakrids by Bülow – Lucía highlights the origins of Ines Rosales – founded in Spain in 1910 – and how the brand adjusted its approach to marketing, packaging and merchandising for the U.S. market. Jennifer outlines a similar but more modern journey for Lakrids by Bülow, founded in 2007 to elevate Scandinavian licorice. Despite Germany being the company's primary market, unexpected U.S. DTC growth revealed strong demand, but the brand needed to rethink its labels and flavor cues for American consumers. Both Lucia and Jennifer discuss major operational hurdles for selling in the U.S., including strict packaging rules, and a fragmented U.S. market that requires regional strategies and a thoughtful pricing architecture. They concur that patience, persistence, and relationships matter as does adapting without losing authenticity, and treating the U.S. as a complex but rewarding long-term opportunity. Brands in this episode: Ines Rosales, Lakrids by Bülow

Prebiotic cola, plant-based (and AI-inspired?) pulled chicken and protein-packed marshmallows. The hosts crack open Pepsi's new prebiotic cola and discuss whether a stevia-sweetened "functional" soda can win over classic cola fans. They also dig into Just Meat's big win at Walmart and what it says about the future of meat analogs, and why protein marshmallows might actually work in your next s'more. Show notes: 0:25: Rotten Roaches. The BevNET Bowls. Cloying & Fibrous. Who's Eating This Stuff? S'More, Please. – Jacqui explains why there is a bright red "biohazard" bag on her desk and the hosts joke about modern marketing tactics. They pivot to a preview of the upcoming NOSH Live, BevNET Live and  Brewbound Live events, highlighting opportunities for founders to meet retailers, investors, and strategic partners. They sample PepsiCo's newly launched Pepsi Prebiotic – a lower-calorie, stevia-sweetened soda that comes in classic cola and cherry vanilla flavors – and opine on the minimalist white cans and whether Pepsi has clearly communicated the benefits. The hosts then discuss JUST Meat's newly launched plant-based pulled chicken, which is now available in four flavors at 3,000 Walmart stores, which sparks a debate about whether mainstream shoppers truly want meat analogs, and how clean-label concerns are shaping the category. Shifting gears, Ray highlights news that BeatBox Beverages – the colorful, party-forward, wine-based cocktail brand – is rumored to be an acquisition target by AB InBev in a deal reportedly worth around $700 million. Ray introduces Primal Sweets' protein marshmallows, which contain 25 grams of protein per bag and no sugar, and Albero D'oro cocktail cherries, before Jacqui presents Flour + Water's artisanal pasta, and Mike praises Hiyo's new pineapple coconut "social tonic." Brands in this episode: Rotten Candy, Oh So Easy, Keya's, Oddball, Pepsi, Poppi, Nixie, Just Meat, Beyond Meat, BeatBox, Primal Sweets, Flour + Water, Albero D'oro, Hiyo, Poppi

Brand collaborations are exploding, and they're becoming one of the most effective growth levers in CPG. In this episode, the team breaks down why co-branded products are becoming a core strategy for food and beverage brands, what separates meaningful partnerships from gimmicks, and how leaders like Grillo's, Fly By Jing, Graza, and Liquid Death are using them to drive awareness, trial, and category expansion. Show notes: 0:25: Playoff Beards. Popping In. A Secret Guest. Smokes To Snacks. Collab Work. Healthy, Hot & High. – The episode opens with playful banter about facial hair before previewing upcoming BevNET Live, Nosh Live, and Brewbound Live in L.A. next month. Ray highlights the return of Poppi co-founders Allison and Stephen Ellsworth to the BevNET Live stage to discuss building the modern soda category and notes Allison's recent appearance as a guest shark on "Shark Tank," including her investment in Freestyle Snacks. The hosts also spotlight upcoming programming such as CVS Health's Lauren Castro at NOSH Live, a still-secret Nosh Live guest and also urge founders to nab remaining Elevator Talk, and One-to-One meeting slots. They pivot to brand collaborations, citing Grillo's Pickles' new Zippo tie-in and its growing list of partners, as well as prolific collaborators like Mike's Hot Honey and Graza. The hosts offer advice on considerations for partnerships and co-branded products and what makes for a successful collaboration. John praises Lentiful's Thanksgiving Feast instant lentil cup, Mike is hot about Blobs' new spicy mango-guava flavor and everyone has their say about Rind's recently released raspberry-almond granola squares. Jacqui introduces a "drink your skincare" energy beverage and Mike samples a THC-infused "Soda Pot." Ray reminds listeners that Thanksgiving week gets chaotic, so those planning to attend December's BevNET Live, NOSH Live, or Brewbound Live should finalize registration soon to avoid missing out – and the inevitable post-event FOMO. Brands in this episode: Poppi, Freestyle Snacks, Grillo's, Graza, Little Spoon, Firehook, Ithaca, Alec's, Rind, Mike Hot Honey Grillo's, Hippies, Ithaca, Sonic, V8, Boulder Canyon, Aura Bora, Claussens, Fly By Jing, Daily Crunch, Lundberg Rice, Fishwife, Little Sesame, Keystone, Huer, Frank's Red Hot, Lentiful, Blobs, Huxley, Tropicana, Rind, Skinergy, Clrty! Soda Pot, Mockly

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from No Cap!, Lua Coffee, Tizz and The Purple Drop In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week's special co-host is Wade Yenny, the vice president of brand management & business development for Vdriven. He offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

What if the biggest opportunity in your industry is something no one else recognizes? In this episode, Eric Tecosky, the founder of pioneering cocktail ingredient brand Dirty Sue, unpacks how a simple gap behind the bar became a first-to-market product, a profitable niche, and a lesson in disciplined focus.  From navigating skeptical buyers to scaling a single SKU for 20 years, ET breaks down the strategy, timing, and execution behind building a sustainable, category-creating brand. Show notes: 0:25: Eric "ET" Tecosky, Founder & CEO, Dirty Sue –  ET talks about the origin of his Instagram handle before he reveals how the idea for Dirty Sue emerged from a bartending pain point: running out of olive brine during a rush. He explains his vision for a brand of premium olive brine but was stymied early on because bars still operated in a pre-premium cocktail era. He shares his path to grassroots sampling and convincing bartenders and managers of the operational efficiencies of a bottled product. ET discusses Dirty Sue's gradual expansion across the West Coast and how he tapped into a growing home-cocktail market. He emphasizes a disciplined focus strategy and notes that he has taken only one round of investment at the company's founding. Brands in this episode: Dirty Sue, Jack Daniel's

A battle may be over, but has the war just begun? Baked into the deal to reopen the U.S. government is a surprising provision: a ban on intoxicating hemp products. What does this mean for the future of THC-infused beverages? The hosts weigh in. We also sit down with Trip co-founder Olivia Ferdi, whose fast-growing relaxation beverage brand recently announced a $40 million funding round at a valuation of $300 million. Show notes: 0:25: What A Trip. Retailers, Investors & More. Stigmas & Bans. A Lucky Bet. Beer Jerky. More Mez. -- Ray highlights Trip's explosive growth toward $100 million in revenue this year and previews the upcoming Nosh Live L.A. 2025 event emphasizing its lineup of investors, founders, and retailers shaping the future of food. The hosts then dive into the government spending deal that includes a ban on intoxicating hemp products, expressing their alarm and frustration with the measure. Ray talks about Lucky Energy's $25 million and whether the funding can help the brand make a significant impact in an ultra-competitive category. Mike revisits COB's $5 million raise and the DM that got a tennis icon on board. John introduces Guinness-flavored jerky, Jacqui breaks out cactus-based tortilla chips and THC-infused drinks, Mike shares mesquite-flavored chocolate and peanut butter cups and everyone praises Olyra's brand revamp. 25:47: Interviews from Taste Radio's London Meetup – Olivia Ferdi discusses Trip's rapid U.S. expansion and the brand's mission to bring "calm" amid daily chaos. She also discusses Trip's effort to create an emotional connection with consumers and addresses the challenges of access to capital and the commercial potential of female-led brands. Kathryn Bricken talks about Doughlicious' evolution from nostalgic cookie dough to healthier, globally sold snacks and emphasizes the importance of team culture, creativity, and joy in her brand, while navigating operational challenges like logistics, tariffs, and the challenges of self-manufacturing. Olly Dixon explains how Something in Nothing grew from a personal passion to a premium soda brand, focusing on intentional design, authenticity, and U.S. market growth. He also explains how envisioning global potential from the outset shaped strategic decisions and allowed unexpected opportunities to flourish. Brands in this episode: Trip, Lucky Energy, C4, Ghost, Celsius, Alani Nu, Sanzo, Guinness, Nopalli, Rhythm THC Beverages, Kush, Mez, Olyra, Cob, Doughlicious, Something & Nothing

She made olives fun — and the "Sharks" noticed. Nikki Seaman, the founder and CEO of Freestyle Snacks, landed a $300K deal on "Shark Tank" after turning her pandemic frustration over shuttered olive bars into a modern snack brand. In this episode, Nikki explains how she disrupted the "trusty but dusty" olive aisle with bright packaging, tantalizing flavors, and convenient, brine-free pouches. Bootstrapped and profitability-focused, Freestyle has grown strategically. The brand is now sold in over 5,000 stores, including Whole Foods, Target and Central Market, and is also carried on Delta flights. Nikki also shares how Freestyle recently expanded into pickles through a data-driven collaboration with Whole Foods, and how the brand's viral TikTok buzz, combined with a disciplined retail-first approach, has fueled growth with the perfect mix of insight, agility and joy. Show notes: 0:25: Nikki Seaman, Founder & CEO, Freestyle Snacks – Nikki chats about her experience on "Shark Tank" before she talks about the inspiration behind Freestyle Snacks and her desire to create a cleaner, more convenient way to enjoy marinated olives. She shares the brand's distribution footprint and expansion plans for 2026, and also how Freestyle secured its partnership with Delta. Nikki discusses the brand's social media presence, especially on TikTok, and how it has been key to building awareness and driving trial, aided by smart strategies on TikTok Shop. She emphasizes the brand's disciplined, bootstrap approach and why she has largely avoided institutional capital, instead relying on angel investors while focusing on profitability and efficient growth. Nikki also explains why rejecting early advice to stay online-only in favor of prioritizing retail presence has helped position Freestyle Snacks as a future household name for olives and pickles. Brands in this episode: Freestyle Snacks, Whisps

What do the hosts make of Caulipower's fitting exit, a tennis icon's investment in a corn-free (!) popcorn startup, and Padma Lakshmi's partnership with a particularly spicy CPG brand? It's a full serving of Taste Radio, complete with a taste-test of high-fiber gummy candy and a $20, creatine-packed cereal.  Show notes: 0:25: Stacking, Bro. A Plant-Based Pioneer. No Corn, Thanks. Celeb Spice. Rising Talks. Man, That's Pricy. – Mike recounts his attendance at Supply Side Global and takeaways from the annual trade show. The hosts unpack Urban Farmer's acquisition of Caulipower and praise founder Gail Becker's vision and authenticity, before highlighting tennis star Novak Djokovic's $5 million investment in Cob, a corn-free popcorn brand, and Padma Lakshmi's collaboration with Diaspora Co. They also preview the upcoming NOSH Live, BevNET Live, and Brewbound Live events, emphasizing new opportunities like live Elevator Talk sessions where founders can pitch on stage. Later, they sample and review several innovative food and beverage products, including Shameless Snacks (fiber-rich gummies), Man Cereal (a pricey, high-protein, creatine cereal), Dirty Mountain Dew (cream soda-infused soda), Wildwonder's new holiday drink set, The Cumin Club's ready-to-eat Indian meals, and Plaid Circus non-alcoholic cocktails. Brands in this episode: Koia, Caulipower, A Dozen Cousins, Snickers, Shameless Snacks, Man Cereal, Mountain Dew, Wildwonder, The Cumin Club, Plaid Circus, Narra, Laurel's Coffee

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Pantry Gems, Berski, Benni Pops, KiuKiu and Superlova. In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week's special co-host is Mia Medina, the founder and CEO of Gather Brands. She offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

Every founder dreams of breaking the rules. Few do it with such quiet confidence as Oliver Dixon, the co-founder of better-for-you soda brand Something & Nothing. In this episode, Olly tells the story of how a creative experiment in a London bar became a category-disrupting soda brand now expanding rapidly across the U.S. He explains how his design sensibility and refusal to compromise on flavor helped shape a brand that feels both modern and timeless.  Something & Nothing's complex, mid-calorie sodas are inspired by travel and crafted with natural juices, not sweeteners. The brand's growth has been driven by thoughtful distribution in cafes, hotels, and cultural spaces. Earlier this year, Something & Nothing entered 260 Whole Foods stores in the U.S. From surviving early missteps (like an ambitious, but ill-fated alcohol launch) to building credibility through selective distribution and cultural partnerships, Olly shares how discipline, taste, and integrity can scale just as powerfully as hype. Show notes: 0:25: Interview: Oliver Dixon, Co-Founder, Something & Nothing – Olly shares how his background in culture, design, and hospitality shaped the brand's identity, and how the sodas were created to fill a gap in the market for flavorful, adult non-alcoholic beverages. He explains the origins of the name "Something & Nothing," and inspiration for soda flavors. Olly talks about the impact of intentional and focused distribution in foodservice retailers and discusses the company's expansion into the U.S.,  emphasizing that organic word-of-mouth and placement in trusted venues are their strongest marketing tools. He also reflects on lessons learned from a failed foray into alcoholic spritzes, and why the company prioritizes flavor, authenticity, and long-term brand value over functional ingredients and trends. Olly highlights the brand's "Not Pop" campaign, launched in Chicago, and why maintaining a deliberate, design-led approach is key to its potential as a global brand. Brands in this episode: Something & Nothing, Fanta, Poppi, Olipop

The hosts break down Recess' $30 million raise, pound shots of olive oil, and wonder if Ben Stiller's nostalgic soda brand can make it in middle America. Oh, and someone bottled a hot sauce wrapped in a real $100 bill.  Show notes: 0:25: Take Your Best Shot. Deadlines, People. Pivot & Win. A Benny With Every Bottle. Ben's Beer. – The show opens with a sampling of Kosterina's new high-phenolic extra virgin olive oil shot, which has a spicier kick that some of the hosts realize. Ray reminds listeners that Oct. 31 is the deadline to submit nominations for BevNET, NOSH, and Brewbound's Best of 2025 Awards and is also the last day to submit applications for the upcoming edition of the New Beverage Showdown. The conversation turns to Recess' $30 million Series B funding round, and how the brand has successfully evolved from CBD-based drinks into a broader mood and relaxation brand. They highlight Burn Rate, a unique brand of hot sauces in which each bottle is wrapped in a real $100 bill. They discuss how the project doubles as a marketing stunt and a commentary on startup spending culture. They also feature Ginger Bee Tea, a honey-ginger blend inspired by a traditional Korean tea remedy, and sample Stiller's Soda, a new brand launched by actor and filmmaker Ben Stiller. White they praise the familiar, nostalgic taste of Stiller's Soda, they question whether the founder's celebrity backing will help it stand out in a competitive market. Melissa introduces Magic Spoon's new protein treats and Jacqui shares Alkaline Coffee Company, a new low-acid, mineral-treated cold brew, before Ray invites listeners to send in new product samples for tasting and to leave a five-star review on Apple Podcasts for a chance to receive a free Taste Radio T-shirt. Brands in this episode: Kosterina, Health-Ade, Liquid Death, Recoup, Poppi, Bai, Recess, C4, Trip, Taika, Burn Rate, Onima Pantry, Ginger Bee Tea, Dr. Brown, Stiller's Soda, Magic Spoon, Mezcla, Alkaline Coffee Co., High Tail, Wynk

Doughlicious is proof that product obsession and strategic growth can make a small brand big. In this episode, Kathryn Bricken, the founder and CEO of Doughlicious, shares how she turned a London-based cookie dough startup into a global frozen dessert powerhouse now in 6,000 U.S. stores, including Whole Foods, Target, and Kroger. Kathryn talks about perfecting her signature gelato bites, scaling frozen logistics, securing $5 million in funding, and launching innovative treats like the brand's new banana oat cookie skillet with plant-based collagen, all while keeping quality and joy at the center of the brand. Show notes: 0:25: Interview: Kathryn Bricken, Founder & CEO, Doughlicious — At Doughlicious HQ in central London, Kathryn reflects on her journey from food product development to founding a brand built around her lifelong fascination with dough. She recounts the creation of Doughlicious' signature gelato bites, and how her obsession with quality and commitment to crafting indulgent yet better-for-you treats continue to shape the brand's identity. Kathryn speaks candidly about the challenges of scaling a frozen brand, crediting her passionate, driven team for overcoming these hurdles and fueling the company's success. She also discusses Doughlicious' recent brand revamp, designed both to stand out on shelves and one which helped secure $5 million in funding to support U.S. manufacturing expansion. Innovation, she emphasizes, remains at the heart of Doughlicious. Kathryn continues to lead flavor and product development, striking a balance between indulgence and function, while increasingly leveraging market data and consumer insights to guide new launches without compromising her creative instincts. For fellow entrepreneurs, Kathryn offers a few words of wisdom: learn to say no, grow thoughtfully, and remember to go slow in order to go fast. Brands in this episode: Doughlicious

The hosts unpack curated snack boxes featuring innovative products from emerging food and beverage brands – from sourdough bites and zaatar crackers to whiskey pecans and candied pistachios. They also share insights on how founders can save big and stand out at BevNET's upcoming events in L.A. Show notes: 0:25: Back Home, Back To L.A. Register, Attend, Win. Here And Now. Hot Dog Chips & Urban Shakes. – John Craven chats about his recent travels and highlights the memorable Taste Radio London meetup. The hosts discuss the upcoming BevNET Live, NOSH Live, and Brewbound Live events in December and encourage listeners to register early for discounted tickets and to take advantage of structured networking opportunities and one-on-one meetings with investors, retailers, and entrepreneurs. The hosts also promote the New Beverage Showdown competition, urging emerging beverage founders to apply before October 31 for a chance to showcase their brands to industry leaders. Later, they sample and discuss curated products from the online marketplace Here Here Market, highlighting brands including Unbothered Foods, Live Loud Foods, and Nat's Nuts while noting which might succeed in wider distribution. The team also reviews innovative products such as Urban Remedy's protein shakes and Maizly's corn milk, discussing alt-milk trends and sustainability, and Superlova!'s Dan Dan Sauce, which will be featured on an upcoming Elevator Talk episode. Finally, they invite nominations for the Best of 2025 Awards, recognizing excellence and innovation across the food, beverage, and beer industries. Brands in this episode: Unbothered Foods, Share Crackers, Live Loud Foods, All Together Now, Nat's Nuts, Inizio Italian Specialty Meats, Cellar Door Artisan Preserves, Local Style, Urban Remedy, Maizly, Supernova!, Health-Ade, Poppi, Liquid Death