Taste Radio

Big ideas, bold flavors, and unfiltered insights—welcome to Austin, where the future of CPG is being written in real time. At Taste Radio's Austin Meetup, we sat down with trailblazers and trendsetters redefining how brands are built and scaled. From Better Sour co-founder Bella Hughes to Torchy's Tacos founder Mike Rypka and Snaxshot's Andrea Hernández, these conversations explore what it really takes to innovate, connect with consumers, and lead with authenticity in a rapidly evolving industry. Show notes: 0:45: Buyers As Far As The Eye Can See. NNE FTW. Boiler Room. Caffeine, Protein & Pole-Caught Tuna. With BevNET Live just two weeks away, excitement is building as Casey's joins a strong lineup of participating retailers, including Stop & Shop, Whole Foods Market, Circle K, H-E-B, The Goods Mart, and Top Ten Liquors. John and Ray recap the recent Naturally New England Naturally Rising event, which spotlighted standout emerging brands, including Singing Pastures and Farmer Foodie. Mike and John revisit their tour of Athletic Brewing's HQ in Milford, CT, before the hosts riffed on consumer interest in dual-functionality products and a canned tuna brand grounded in sourcing transparency. 19:23: Interviews from Taste Radio's Austin Meetup – Mike Rypka, the visionary founder of Torchy's Tacos, shared his journey from launching a food trailer to building a nationally recognized franchise. Steven Santangelo of Matriarch Wealth Management discussed how his firm helps CPG founders navigate the complexities of financial planning, particularly during critical growth and exit stages. Bella Hughes, co-founder of Better Sour, reflected on building a culturally inspired candy brand and the challenges of innovation in a legacy category. Andrea Hernández, the sharp mind behind Snaxshot, delivered an unfiltered perspective on food and beverage trends, highlighting the importance of authenticity and emotional resonance in brand storytelling. And Michelle Breyer, CMO of the Texas-based accelerator SKU, shed light on how the organization nurtures early-stage consumer brands, emphasizing the pivotal role of founder mindset and market fit in driving long-term success. Brands in this episode: Better Sour, Torchy's Tacos, Farmer Foodie, Monsoon Kitchens, Inc., Granny Squibb's, TITIN, Fancypants Baking Co., Singing Pastures, Athletic Brewing, Lucky Saint, 5-hour Energy, Ascent, Pole & Line, Fly By Jing, Siete, Wildwonder, Bachan's, Daily Crunch, Leisure Hydration, BodyArmor, Vitaminwater, NoBull

Dumpling Daughter isn't just a food brand. It's founder Nadia Liu Spellman's heartfelt homage to family, culture and comfort. Her mission is simple but powerful: to make high-quality, restaurant-style comfort food accessible at home, while honoring the deep emotional ties that food can hold. Launched in 2014. Dumpling Daughter began as a beloved local restaurant in the Boston area and has since expanded into a rapidly growing CPG brand featuring frozen dumplings, bao buns, and sauces that celebrate generational flavors.   In this episode, Nadia takes us on a journey from her Boston roots and business school days at Babson College to the high-pressure world of Wall Street — and ultimately, back to her cultural heritage in the kitchen.  Along the way, Nadia opens up about honoring her family's culinary legacy — including her mother's legendary fine-dining restaurant, Sally Ling's — and what it takes to build a brand defined by authenticity, innovation, and uncompromising quality. From the challenges of food manufacturing to the nuances of flavor storytelling, she gives us an inside look at redefining "premium" in the world of ready-to-cook cuisine. Show notes: 0:25: Nadia Liu Spellman, Founder & CEO, Dumpling Daughter – Nadia fondly reflects on her childhood spent in the heart of her parents' lively Chinese restaurant, where her passion for food first took root. From preparing family dinners as a tween to eventually leaving behind a corporate career, she shares what inspired her leap into entrepreneurship. The Covid-19 pandemic became a turning point, offering Dumpling Daughter the chance to grow into a CPG brand that weaves heritage and hospitality into every bite. Nadia discusses her love for being the face of the brand—appearing in behind-the-scenes stories on Instagram—and why she sees competition as a motivator, not a threat. With a brand flywheel that connects direct-to-consumer, retail, and restaurant channels, she talks about why she's thinking big, while staying grounded in her mission: to share food that tastes like home. Brands in this episode: Dumpling Daughter

Michelle Razavi, the co-founder of Elavi, pulls back the curtain on how the brand landed a $1 million order from Costco just four months after the debut of its protein brownies. The hosts also discuss Chobani's purchase of Daily Harvest and Via Verde Valle's acquisition of A Dozen Cousins and how the latter may reflect a new paradigm in which founders favor strategic exits over prolonged fundraising Show notes: 0:45: Pass The Brownies. Sample Your Wares. Fundraise Or Sell? Justin Time. Phony And Fantastic. – The hosts munch on Elavi's protein brownies and heap praise on the brand's co-founders Michelle Razavi and Nikki Elliot. They also highlight sampling opportunities and retailer buyer access at BevNET Live Summer 2025, before diving into recent industry M&A activity, including Chobani's acquisition of Daily Harvest and Verde Valley's acquisition of A Dozen Cousins. They discuss how these moves reflect shifting strategies in CPG, where founders increasingly favor strategic exits over prolonged fundraising. The team also reviews a variety of new products, including Justin's new better-for-you candy bars, Campari's non-alcoholic spritz Crodino, and the standout Phony White Negroni by St. Agrestis. Other notable mentions include energy-infused gum, crypto-themed sparkling water, and functional tea and coffee drinks. 29:09: Interview: Michelle Razavi, Co-Founder, Elavi – Michelle talks about how Elavi spotted whitespace in the protein snack category, the brand's journey to retail readiness, including key learnings from Costco roadshows, and how strategic packaging design and in-store execution have fueled velocity at scale. She also discusses buyer relationships, proving value as an emerging brand, and the internal resilience required to lead a mission-driven company through rapid iteration and distribution. Brands in this episode: Elavi, Olipop, Chobani, Polar, Daily Harvest, A Dozen Cousins, Verde Valle, Snickers, Gigantic Candy, Harken Sweets, Justin's, Campari, Aperol, Crodino, Crush, St. Agrestis, Instant Energy Gum, Rekt, Fktea, Fuzzee Coffee, RXBAR, Caulipower

The latest installment of Elevator Talk features leaders from Hip Pop, Pari, Aqua Boost, Pablo's Mate, Zenjoy. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Adam Louras, a principal with Mercenary, who shared his thoughts, questions and feedback with the participants. He is joined by Ray Latif, the editor and producer of the Taste Radio podcast.

How do you build a globally scaled seafood company rooted in ancient Japanese techniques, humane animal treatment, and radical transparency – all before the age of 26? Meet Saif Khawaja, the founder and CEO of Seremoni, a startup that's reinventing the seafood industry from the ground up.  Launched in 2024, Seremoni is a vertically integrated company setting a new benchmark for quality and ethics in seafood by merging time-honored Japanese craft with cutting-edge technology. To bring his vision to life, Saif assembled a dream team: engineers from SpaceX, veterans from premium seafood brands, and small-scale fishermen from across the globe.  His mission? To build a new kind of supply chain – one powered by empathy, precision engineering, and economic equity – and to make Michelin-quality seafood accessible to everyone. In this episode, Saif shares how a Wharton thesis and a philosophical reckoning ignited a radical idea. He walks us through the early days of grit and experimentation, the challenges of leading teams twice his age, and why he believes world-changing companies are often born from deep moral conviction, not spreadsheets. Show notes: 0:25: Saif Khawaja, Founder & CEO, Seremoni – Saif opens up about how reading Peter Singer's essay “If Fish Could Scream” profoundly impacted him and inspired the development of Seremoni and how his hands-on experience as a commercial fisherman exposed him to artisanal methods and the biology of how stress affects flavor and decomposition in fish. He talks about how the company's tools and robotics scale ikejime techniques in the U.S., pursuing vertical integration to ensure quality and pay fishermen more fairly, and how he convinced investors, chefs and retailers to buy into his vision. Saif also discusses his management of a growing team of over 30 people, and how he is building a values-driven movement that is guided by a strong moral compass. Brands in this episode: Seremoni, Ōra, Oishii

Is the plant-based meat boom going bust? Despite early excitement and big investments, some brands are in the midst of turbulent times and an uncertain future. The hosts weigh in. Plus, Babak Bina, co-founder of BCB3 Hospitality Group, shares how a deep commitment to guest experience and a love for cultural cuisine helped him develop some of the city's most acclaimed restaurants. Show notes: 0:45: Head South. Point (Coffee) Break. Big Names, Live. A Beyond Meati Problem. Dink-Tinis & More. –  The hosts recap Taste Radio's vibrant Austin meetup and share red hot news in the business of RTD coffee. They also highlight recently announced founders and operators that will be speaking at BevNET Live Summer 2025, including Kurt Seidensticker of Vital Proteins and Melvin Landis of Olipop. The hosts riff on the stunning downfall of plant-based meat company Meati as well as another poor quarter for Beyond and analyze the broader implications for the alt-meat space. Ray gets everyone's attention with a collaboration between The Botanist Gin and Prince, which have teamed up to serve “pickleball cocktails,” before John and Mike break out lemonade-flavored potato chips and a goat milk “lamb skewer” chocolate bar. Jacqui chats about an avocado-based tea, and Ray showcases new meat sticks from The New Primal and Archer.  29:09: Babak Bina, Co-Founder, BCB3 Hospitality Group – A towering presence in Boston's culinary scene for nearly four decades, Babak is a renowned restaurateur whose influence stretches far beyond the dining room. Known for his unwavering focus on hospitality and a bold commitment to innovative, globally inspired cuisine, he has helped shape the city's food culture in lasting ways. In this episode, Babak shares insights into how he educates diners without alienating them, why pushing a city's culinary boundaries matters, and what it takes to craft experiences that go well beyond just great food. He also discusses his philosophy of leading by example – whether it's mopping the floor or bussing a table – and how culture starts at the top. Brands in this episode: Wundereggs, Super Coffee, Afia, Better Sour, Nebula Snacks, NUFS, Jolene, Vital Proteins, Olipop, Polar, Meati, Beyond, Impossible, The Botanist, Essentia, Utz, Alex's Lemonade Stand, New Primal, Archer, Kesssho, Avsome, HOP WTR

Tony Abou-Ganim, a legendary figure in the world of cocktails and hospitality with nearly five decades behind the bar, is sounding an alarm for the industry he cherishes. “Where did the fun go?” he asks – a question that reverberates across the ever-evolving landscape of bars and beverage culture. As the founder of cocktail platform Modern Mixologist, Tony's career has been a masterclass in passion and perseverance. From his early days as a barback in small-town Michigan to becoming one of the most respected voices in hospitality, his journey is defined by innovation, excellence, and heart. A three-time champion on Iron Chef America, Tony helped launch the groundbreaking beverage program at the Bellagio Las Vegas. Today, he continues to shape the industry as a consultant for Royal Caribbean, high-profile venues, and leading beverage alcohol companies, where he lends his expertise to cutting-edge ready-to-drink cocktail development. In this conversation, Tony reflects on his path in parallel with the evolution of cocktail culture – from the rise of craft mixology to the risk of elitism behind the bar. He explains why eliciting connection and joy is at the core of hospitality, shares his vision to revive his family's historic bar, and offers insights into where the industry is heading – touching on everything from the sober-curious movement to the soaring price of cocktails, and what it truly means to brighten someone's day, one drink at a time. Show notes: 0:25: Tony Abou-Ganim, Founder, Modern Mixologist – On location at the 2025 Nassau Paradise Island Wine & Food Festival, Tony talks about formative experiences working at his cousin's bar, The Brass Rail, and how, in a full-circle moment, he is now restoring it to its original 1937 charm. He also reflects on 45 years in the industry,  and celebrates its evolution – from artificial mixers to fresh ingredients and artisanal presentation – while criticizing the rise of ego and elitism in cocktail culture. Tony discusses the classic roots of modern cocktails and why creativity lies in thoughtful reinterpretation rather than originality and how sober-curious lifestyles have yielded challenges and opportunities for bar culture. Tony also advocates for a return to the joy and spontaneity that once defined nightlife and why he advises aspiring beverage entrepreneurs to seek honest feedback and recognize that long-standing relationships are still the cornerstone of success. Brands in this episode: 

After a challenging 2024, Lemon Perfect knew it was time for a bold reset. Founder Yanni Hufnagel led the charge with a reengineered bottle and improved formula, but the brand's comeback wouldn't be complete without a new look. Enter Paula Grant and creative studio Suite9C, tasked with developing a daring visual identity refresh. This is the story of how a brand turned setback into spotlight. Also in this episode: the hosts unpack Guayaki's unprecedented rebrand to Yerba Madre and what it means for the category-defining brand. They also dive into Gopuff's new GoXL product and whether “value” is shaping up to be a defining theme of 2025. Show notes: 0:45: All Rain, All Rain, All Rain. A Dead Rabbit, A Great Thing. Madre Musing. XLerated Delivery. – Where's that Texas heat? The hosts encounter a rainy, gloomy Austin, but at least The Dead Rabbit delivers on every front. Prior to Taste Radio's meetup later in the day, they discuss Guayaki's rebrand to Yerba Madre and why they're excited to hear from Ghost co-founder Dan Lourenco at BevNET Live. John professes his love for Gopuff, but is he excited about the prospect of buying 12 rolls of toilet paper from the delivery platform? Ray feels left out of a meeting with an Austin-based founder of chai drinks. 12:55: Paula Grant, Founder, Suite9C & Yanni Hufnagel, Founder, Lemon Perfect – Paula chats about Taste Radio's NYC meetup and stealthy afterparty, before Yanni talks about how Lemon's Perfect's product quality issues spurred the company's refreshed formulation and decision to pursue a brand refresh. Paula Paula explains why she rejects the traditional “agency vs. founder” model, instead favoring deeply collaborative, in-the-room design processes. Yanni, a self-described detail obsessive, talks about their intensely collaborative design process, from aligning on visual simplicity to debating tiny but crucial details, like color balance, label hierarchy, and shelf visibility. Paula emphasizes the importance of powerful design that is about aesthetics, storytelling, brand trust, and commercial performance. They both discuss how the refreshed identity positions Lemon Perfect for future innovation and category expansion. Brands in this episode: Yerba Madre, Ghost, Uncrustables, Chobani, Kimbala, Lemon Perfect, Vitaminwater, BodyArmor

The latest episode of Elevator Talk features leaders from Joon, Scobucha, Hey!Hunger, Jozo and Fable Fish Co. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Eleanor Hayden, the founder & CEO of Hayden Consultancy, who shared her thoughts, questions and feedback with the participants. She is joined by Ray Latif, the editor and producer of the Taste Radio podcast. Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss recent news and get feedback from industry experts. It is free to participate and interviews will be conducted remotely. Apply for a future episode of Elevator Talk.

What happens when a celebrated food personality brings her passion for clean eating to the wine aisle – and helps launch a brand that's redefining what's in your glass? Katie Lee Biegel, the bestselling author, Food Network celebrity and co-founder of Kind of Wild wines, discusses her journey into the organic wine business and how she's building a purpose-driven brand rooted in sustainability, transparency, and clean ingredients.  Launched in 2021 by brothers Jordan & Adam Sager, Kind of Wild markets certified organic, zero-sugar, vegan-friendly wines with no harmful additives, and a growing portfolio of varietals from around the world. Katie joined the company as a co-founder in 2023. Within our conversation, Katie opens up about the challenges and evolution of the food and beverage industry over the last two decades, including the rise of social media and the changing role of food influencers. From grassroots wine tastings to strategic distribution through Southern Glazer's, she outlines how Kind of Wild is balancing digital engagement with real-world connection to scale its reach and stay close to its consumers. Show notes: 0:25: Katie Lee Biegel, Co-Founder, Kind Of Wild – On location at the Nassau Paradise Island Wine & Food Festival in The Bahamas, Katie Lee Biegel shares her journey from West Virginia comfort food to co-owning Kind of Wild. She discusses her approach to menu curation, emphasizing intentional wine pairings, and how she blended her love for Southern cooking blends with island-inspired ingredients for a dinner at the festival. Katie reflects on her move into the wine space in 2023, driven by a desire for organic, additive-free wines after personal struggles with wine hangovers. Katie also talks about the evolving food media landscape, why in-person connections are key to building a loyal community and why retail is the key to accessibility. Brands in this episode: Kind of Wild

They call it “better-for-you.” But better for who, exactly? And are trendy startups solving a problem – or just selling the illusion of one? The hosts dig in. We also revisit four interviews from Taste Radio's NYC meetup, where leaders from innovative food and beverage organizations, including Rethink Food and The Goods Mart, shared insights on mission-driven business models and scaling with purpose.  Show notes: 0:45: Deadlines & Agendas. Chasin' Victory. NNE Is Next. Your Grandma's A.I. BFY Candy & Vodka. It's Redundant, No?  The hosts note a fast-approaching deadline for the BevNET Live's New Beverage Showdown and the event's newly released agenda. They also spotlight Chasin' Dreams Farm, winner of the Naturally San Diego Naturally Rising Pitch Competition, and tease a similar event that a sister chapter will be hosting this month. They heap praise on Del Real Foods' new marketing campaign, before Ray's skepticism about new BFY candy bar brand Hormbles Chormbles sparks a conversation about whether moderation and simplicity answer real consumer needs. Melissa unveils a new line of “late night” Doritos and asks if soy milk might be having a quiet comeback, Jacqui highlights a beachy iced tea brand and Ray shows love to a pair of bottled cocktails inspired by a legendary bar in Japan.   30:44: Interviews from Taste Radio's NYC Meetup – Cole Riley, VP of Engagement and Partnerships at Rethink Food, described how the chef-led nonprofit repurposes excess food from restaurants and CPG brands to combat food insecurity, having delivered over 30 million meals across NYC and Miami. Austin Rief, co-founder of Morning Brew and Oceans Talent, explained how Oceans helps U.S. companies hire vetted overseas talent – mainly from Sri Lanka – for up to 65% cost savings while maintaining high-quality work and cultural fit. Rachel Krupa, founder of The Goods Mart and Krupa Consulting, highlighted her mission to spotlight better-for-you brands through curated retail and hotel minibars, emphasizing taste, founder values, and ingredient integrity. David Segal, the founder of David's Tea and now president of Highbeam, shared how his frustration with traditional banking led him to join and help grow novel financial platform Highbeam – a financial platform that automates finance tasks, optimizes cash flow, and provides tailored banking and credit solutions to scaling consumer brands. Brands in this episode: Liquid Death, Cann, Malk, Health-Ade, Chasin' Dreams Farm, Recoup, Mooski, Fierce & Kind, RXBAR, Body Vodka, Spiked Ade, Harken Sweets, Gigantic Candy, Mild Addictions, Del Real Foods, Farmer Foodie, Singing Pasture Farm, Conza Crumbs, Doritos, Madley Hadley, Kirra Tea, WholeMoon, Crushed Tonic, On The Rocks, Toki Whiskey, Haku Vodka, David's Tea, GNGR Labs

Todd Davis, a seasoned Kroger executive who's been with the retailer for over 30 years, has a sharp instinct for what makes a brand not just survive, but soar. As the category manager for natural, local, and multicultural brands at Kroger's King Soopers and City Market banners, Todd has spent decades championing innovative products and the passionate founders behind them. But for him, it's not just about the numbers – it's about purpose, authenticity and impact. In this episode, Todd shares his strategy for identifying standout brands and why he's especially driven to support women-owned and BIPOC-owned businesses. He also discusses his hands-on, relationship-first mindset, and his belief in brands that are shaking up traditional retail by selling with heart, disrupting with intention and truly connecting with today's consumer. Show notes: 0:25: Interview: Todd Davis, Category Manager – Natural Foods/Local/Multi-Cultural, King Soopers/City Market – At Expo West 2025, Todd talks about his 30-year journey at Kroger, starting as a bagger and rising through the ranks, and his deep passion for both grocery innovation and hip-hop culture – including his title as the largest collector of hip-hop music in North America. He also talks about what motivates him daily, how he approaches leadership and growth, evaluating new brands at trade shows and the value of transparency, “HOT” conversations (honest, open, transparent), and emotional detachment when making buyer decisions. Todd also explains what a brand's shippers need to tell its product story, the power of local programs like Colorado Proud and brand incubation opportunities, his advice for emerging brands preparing for a first meeting with retail buyers and how he evaluates brands without relying solely on personal preferences. He also highlights the development of a women-owned brands endcap in 30 stores, reveals why LinkedIn is his favorite platform for staying connected and talks about his belief in the "gentle push" toward greatness every day. Brands in this episode: Bonfire Burritos, U-LUV Cookies, Wilde, Melting Forest, Saint James Tea, Kevin's Natural Foods, Rudi's, Super Coffee, Rise Brewing Co.

How do you cultivate a loyal following through organic growth and word-of-mouth buzz and without leaning on celebrity endorsements or splashy marketing campaigns? It's the Komos way. In this episode, Ria Soler, the director of education and global advocacy for luxury spirit brand Tequila Komos, talks about how the company has focused on organic growth, thoughtful distribution and authenticity to stand out in an increasingly crowded market. Show notes: 0:45: Sports Drink? Tawchy's. More Investment, But Where? Jean Luc Picard. National Day Day. –  Tequila is still booming, but is “better for you”? Torchy's Tacos is all over Austin. When will the chain come to Boston? Melissa drops the latest on Nombase, and we've got new speaker reveals for BevNET Live. FABID's Q1 2025 report shows the funding freeze might be thawing, just not everywhere. National Pretzel Day – are you Team Soft or Team Crunchy? John is irritated. And, we've got new and notable products aplenty. 34:47: Interview: Ria Soler, Director of Education and Global Advocacy at Tequila Komos – At the Nassau Paradise Island Wine & Food Festival last month in The Bahamas, Ria talks about how Komos brings a winemaker's finesse to the world of agave spirits, blending traditional tequila craftsmanship with a sophisticated, global outlook. She also offers a candid look into Komos's multifaceted approach to brand building, how it embraces product placement in popular television shows from The White Lotus to The Real Housewives, and why “all press is good press” as the company expands visibility. Ria also talks about why at the heart of Komos' growth is a strong focus on distributor relationships, where trust and mutual respect are essential – especially during its transition into Gallo's network. She shares the value of ride-alongs with sales reps, even if it means braving a few dirty cars, and explains why her communication style is rooted in listening and adaptability. Brands in this episode: Pretzelized, Unique Pretzels, Uncle Jerry's, Auntie's Annie,  Quinn's, El Nacho, Cafe Du Monde, Dude Wow, Zenjoy, MTN Dew, Whiteleaf Provisions, Super Coffee, La Colombe, Tequila Komos, Orin Swift, Fortaleza, Chartreuse, Don Julio, Avion, Aviation Gin

The latest installment of Elevator Talk features leaders from Corpse Reviver, MAA • TE, The NA Beverage Company and Big D Energy Drink. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Courtney O'Brien, the founder of The Outlier Initiative, who shared her thoughts, questions and feedback with the participants. She is joined by Ray Latif, the editor and producer of the Taste Radio podcast. Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss recent news and get feedback from industry experts. It is free to participate and interviews will be conducted remotely. Apply for a future episode of Elevator Talk.

Troy Bonde and Winston Alfieri aren't selling your father's ragu. Instead, the 25-year-old co-founders of Sauz,  a bold, culture-forward pasta sauce brand, are reimagining what it means to build a modern CPG company from the ground up. And, it's working. Launched in 2023, Sauz has quickly made a name for itself with an unconventional lineup of jarred sauces, including Hot Honey Marinara, Creamy Calabrian Vodka, Miso Garlic Marinara, and Brown Butter Alfredo. The inventive flavors, combined with a strong brand voice and sharp social presence, have propelled Sauz onto the shelves of over 6,000 stores nationwide, including Whole Foods, Sprouts, Target, Wegmans, Kroger and more. In this episode, Troy and Winston dive into their journey from outsiders to industry disruptors and how a scrappy, solutions-first mindset powers everything they do. They also talk about the intentionality behind their brand's unique digital presence and why their path to being everywhere starts with obsessing over the details. Show notes: 0:25: Interview: Troy Bonde & Winston Alfieri, Co-Founders, Sauz - On location at Expo West 2025, lifelong friends and co-founders Troy and Winston share the story of how they used the proceeds from their first stint in entrepreneurship to launch Sauz. They dive into why legacy tomato sauces never resonated with them, recounting late-night kitchen experiments, early sourcing hurdles, and the crucial role a food scientist played in translating wild flavor ideas into scalable products. Troy and Winston also reveal how they convinced skeptical retail buyers that Sauz could deliver true incremental value – and the grind behind cooking sauce for 62 straight days to meet a national Target launch and how saying “I don't know” has opened doors in unexpected ways. From managing brutal supply chain stress tests to deliberately turning down more retailers than they accept, they break down how discipline and focus are fueling smarter growth. They also unpack how a “lazy” social post sparked a viral breakout, how TikTok-native content is resonating with 50+ audiences on Instagram, and their strategy for thoughtful channel expansion into club and mass. Finally, they share the tough lessons learned from retailer rejections—and how their relentless focus on innovation and digital-first brand building is catching the eye of top-tier VCs. Brands in this episode: Sauz, Rao's Carbone, Truff, Immi

In a year clouded by economic uncertainty, you'd think investors would be clinging to their cash. But by the looks of things, maybe not? This episode also features an interview with acclaimed Boston-based chefs Jamie Bissonnette and Kenta Katagai as they take us behind the scenes of an unforgettable culinary collaboration. Show notes: 0:45: NYC In Full Effect. $30 Million For Ryl & Pop. Good Eat'n. Hark, I See Sweets! Cologne? I Wasn't Listening. –  The hosts recap the buzz from Taste Radio's high-energy meetup in NYC, where over 100 CPG founders, investors, and industry insiders came together for an evening of networking, innovation, and inspiration. Held at ReThink Food's Community Kitchen, the event spotlighted compelling conversations with brand leaders and featured a showcase of cutting-edge products that had everyone talking — and sampling. They also break down two eye-catching $15 million funding rounds: one for Culture Pop and another for Ryl Tea, reflecting the surging demand for functional, better-for-you beverages. Later in the episode, the hosts dive into a lineup of crave-worthy salty snacks from a brand backed by NBA star Chris Paul and share their take on a bold new line of tonic waters with standout packaging that turns heads. 30:03: Interview: Jamie Bissonnette & Kenta Katagai, Zurito & Sushi @ Temple Records – A celebrated culinary force in Boston and beyond, Jamie is the co-founder of BCB3 Hospitality Group, the team behind four standout restaurants in the city, including Zurito, a Basque-inspired eatery, and Temple Records, a stylish cocktail bar channeling the vibe of 1950s Japanese listening lounges. Nestled beneath Temple Records is Sushi @, an intimate, subterranean sushi bar led by Kenta's meticulous direction. In this interview, Jamie reflects on his journey from a young chef cutting his teeth in the restaurant business to crafting a dynamic, globally inspired dining experience. Kenta shares how his deep respect for heritage and simplicity drives every slice and plate. Together, they dive into the art of educating diners, the power of narrative, and the joy of staying true to their vision – all while delivering unforgettable meals that resonate far beyond the plate. Brands in this episode: GNGR Labs, Oh So Easy, ZenJoy, Avsome, Poppi, Olipop, Culture Pop, Ryl Tea, Just Ice Tea, Saint James, Halfday, Moss, Harken Sweets, Gigantic Candy, Good Eat'n, Jozo, Match Tonic Water, MOSS, Salad Sprinkles, TipTop, Archer Roose, Bake Me Healthy, Zesty Z, Rind Snacks

Ignite20 isn't just cutting checks. The new $7 million venture capital fund and hybrid accelerator is lighting a fire under the next wave of CPG innovators. Launched in February 2025, Ignite20 was born out of the Redwood Ventures Group and is also backed by early-stage VC firm Santatera Capital and food distributor RPM Food. Over the next three years, the fund will invest in 60 early-stage startups across the health, beauty, food, beverage, and pet care industries – targeting 20 promising brands per year. Each selected company will receive a $50,000 capital investment, along with hands-on support from a  network of operators, investors, and retail buyers. Through tactical mentorship, operational strategy, and founder-focused development, the program is designed to help brands grow sustainably and strategically. In this episode, we sit down with Gabriela Morales, Ignite20's co-founder and managing director, who shares how the fund is rethinking early-stage investing, the reason why margins matter more than price point, how categories like functional snacks and high-protein foods are redefining innovation, and the value of a 30-second video pitch. Show notes: 0:25: Interview: Gabriela Morales, Co-Founder & Managing Partner, Ignite20 – On location at Expo West 2025, Gabriela shares her first impressions of the industry's biggest stage and her journey from nutritionist and wellness entrepreneur to trailblazing venture investor. She also opens up about what fuels her investment philosophy, including her admiration for founders with true “fire in the belly.” Gabriela also dives into the traits she looks for in early stage brands, categories she views as poised for breakout growth, and her take on buzzy trends like better-for-you soda, adaptogens, and non-nutritive sweeteners. Plus, Gabriela unpacks why sustainable growth and velocity – not just profitability – are the metrics that really matter in today's CPG market. Brands in this episode: Hiyo, Little Sesame, Wildwonder, Mezcla

Is 2025 the year of the acquisition? The hosts highlight two more headline-grabbing deals announced over the past week: Hershey's $750M purchase of BFY snack maker LesserEvil and the sale of watermelon water brand Mela to King Juice. We also speak with Jesse Bongiovi, who alongside rockstar father Jon Bon Jovi, co-founded Hampton Water Wine, a rosé brand that's taken the industry by storm. Show notes: 0:45: In Memoriam. NY → Texas. New With Nom. Congrats CC. Ray, The Fresh Cartoon. Sober Informed. Bert & Ernie. – Mike opens the episode with a tribute to the late Jack Craven. The hosts hype Taste Radio's upcoming meetups in NYC and Austin and Melissa spotlights valuable content featured in recent episodes of the Nombase Podcast. They also discuss the acquisitions of LesserEvil and Mela, and how both brands resonate with modern consumers. Everyone shares their lesser known nicknames and riffs on the term “sober informed,” before Ray is compared to a Sesame Street character. Ray reveals a brand's innovative way to smuggle soda into movie theaters (it's not what you think). Melissa and Jacqui highlight coconut water, protein- and honey-based bars as well as “salad sprinkles.” 33:15: Interview: Jesse Bongiovi, Co-Founder, Hampton Water Wine – Jesse joined us for a conversation amidst the tropical buzz of the Nassau Paradise Island Wine & Food Festival, which was held last month in The Bahamas. Jesse, who co-founded the award-winning rosé wine brand with his father and rock icon Jon Bon Jovi, talks about how a focus on accessibility without pretension is at the core of Hampton Water's success and how he's built a premium French rosé brand by staying scrappy, authentic and grounded. Brands in this episode: Fishwife, Petit Pot, Pistakio, Ithaca Hummus, Happy Wolf, Mela, LesserEvil, ISH, Evolution Fresh, Coaqua, Superfoodio, Bon Bee, Payday, MOSH, Salad Sprinkles, Painterland Sisters, Chutni Punch, Hampton Water Wine

The latest episode of Elevator Talk features leaders from E3 Energy Cubes, The Flavorsmith, Terranean, Sphere Snacks and Masala Gossip. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Elisa Croft, the co-founder of First Friday CPG, who shared her thoughts, questions and feedback with the participants. She is joined by Ray Latif, the editor and producer of the Taste Radio podcast. Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss recent news and get feedback from industry experts. It is free to participate and interviews are conducted remotely. Apply to participate in a future episode of Elevator Talk.

Even after 15 years and a majority sale – reportedly valued at over $650 million – of the company he founded, Bill Creelman remains convinced that Spindrift is just at the beginning of a “real” revolution. Since launching Spindrift in 2010, Bill has built the brand into a powerhouse, generating nearly $300 million in annual retail sales, according to Nielsen IQ. Spindrift is known for its sparkling water made with real fruit juice and purees, with no added sugars or added flavors. The brand has expanded its portfolio to include hard seltzers and, more recently, a mid-calorie soda line that harkens back to Spindrift's original mission of delivering authentic, high-quality beverages. Earlier this year, private equity firm Gryphon Investors acquired a majority stake in Spindrift. As part of this transition, veteran CPG executive Dave Burwick stepped in as CEO, while Bill now serves as chairman of the board. Together, Bill and Dave are leading Spindrift into its next chapter, one focused on real ingredients and sustainable growth. For Bill, the future is full of endless possibilities. As he shared in our conversation, “The most surprising part is realizing just how much further we can go.” In this episode, Bill and Dave dive into the importance of staying true to a vision, executing it with patience, and creating a brand that resonates with today's conscious consumers. They explore how ambition, when guided by intentionality, leads to real, sustainable growth. Bill and Dave also discuss why Spindrift's innovation strategy is grounded in the belief that the world is ready for beverages that prioritize quality, transparency, and authenticity. Show notes: 0:25: Interview: Bill Creelman, Founder & Dave Burwick, CEO, Spindrift – Bill and Dave reflect on Spindrift's journey since its inception in 2010, starting with refrigerated sodas in iconic longneck glass bottles, and how the brand is now revisiting its origins with a new line of canned sodas. They discuss Spindrift's premium positioning and its ability to maintain a higher price point in an increasingly crowded market, emphasizing why consumers are willing to pay more for a product that delivers authenticity and exceptional quality. The founders attribute the brand's ability to uphold its integrity and solidify its market position to its unwavering commitment to real ingredients and flavor innovation. They also explore the concept of "refreshment" in the beverage space, discussing untapped potential within Spindrift's core business and the vital role of strategic partnerships, like Gryphon, in fueling the brand's sustained growth. Reflecting on the company's progress, Bill acknowledges the challenges they've faced, emphasizing the importance of staying true to their vision during difficult times and remaining focused on long-term success. Brands in this episode: Spindrift, Olipop, Poppi, Truly

When Walmart calls, you answer. When the retail giant offers you shelf space in 2,700 of its stores, you say “yes.” But turning that opportunity into success? That's where the real challenge begins. Alan Scholnick, the founder of Datefix, a date-based nutrition snack brand, talks about how its two-year development from nascent idea to Walmart shelves has shaped the company's path forward. Show notes: 0:45: Tax Day/TR Meetup. $100 In Your Pocket. Fonzie's Shark. Not Your Father's Ice Cream. Easy-ish Rice & Beans. – We're 11 days away from Taste Radio's NYC Meetup – you should join us. Oh, and BevNET Live Summer 2025 is right around the corner; there's money to be saved. Ray samples an unusual minty drink and hates on April Fool's Day CPG pranks. John shares his two cents on Groupon, before Mike shares the origins of a sharky saying. Jacqui highlights “breast milk ice cream” (yes, that's how it's described) and a line of easy to prepare rice mixes inspired by Latin cuisine. Mike talks about a U.K.-based tea brand and a hotpot “queen” before Ray makes a stunning admission. 28:51: Interview: Alan Scholnick, Founder & CEO, Datefix – On location at Expo West 2025, Alan shares the story behind Datefix, which draws from his Lebanese mother-in-law's culinary traditions and seamlessly blends his passion for fitness and nourishing, flavorful food. He highlights the brand's recent rebrand, which focuses on elevating the product's simple yet premium ingredients, while positioning Datefix for exciting co-branding collaborations in the future. Alan elaborates on the versatility of Datefix, noting its ability to fit into multiple daypart occasions, and discusses how the product's portability and long shelf life make it a challenge to define a single primary positioning. He also expresses gratitude for the overwhelming support from the community, reflecting on the brand's journey since Expo West 2023. Brands in this episode: Datefix, GNGR Labs, Olipop, Mentos, Frida Ice Cream, Fancypants, Loisa, A Dozen Cousins, Little Sesame, Vista Hermosa, Cornish Tea, Hotpot Queen, MiLa

When Kevin McCray sold his namesake brand, Kevin's Natural Foods, to Mars, Inc. for a staggering $800 million, it wasn't just a milestone – it was the culmination of a business philosophy built on three simple words: humble and hungry. Now, with the launch of Wild Fox Foods, those same principles form the core of his new, better-for-you snack consumer brand. Kevin's entrepreneurial journey began in 2012 with Chef's Menu, a meal kit company that laid the foundation for what would later become Kevin's Natural Foods – a pioneering brand offering clean, convenient, and nutritious refrigerated and frozen meals. Fast-forward to today, and Kevin's Natural Foods is a household name, stocked in over 20,000 retail locations across Target, Whole Foods, CVS, Publix, Walmart, and more. In 2023, Mars acquired the brand, keeping it as a standalone business within its Food & Nutrition unit. But Kevin wasn't done. Last month, he made a bold return to CPG with Wild Fox Foods, a brand that reimagines trail mixes, roasted nuts, and clean protein bars, offering consumers better-for-you alternatives without sacrificing flavor.   In this episode, Kevin shares his playbook for building Wild Fox Foods using the tenets responsible for the success of Kevin's Natural Foods. He breaks down what it takes to solve real consumer problems, the power of efficient, low-cost consumer research, and why founders should focus on building a strong brand before seeking funding. He also reveals how preparation, persistence, and openness to feedback are critical for any CPG entrepreneur looking to disrupt the market. Show notes: 0:25: Interview: Kevin McCray, Co-Founder, Kevin's Natural Foods & Wild Fox – On location at Expo West 2025, Kevin discusses the creative process behind Wild Fox's brand name, including a humorous alternative, and the challenges of the snacking industry. He explains what inspired him to re-enter the food industry, particularly after a remarkable exit with Kevin's Natural Foods and why alternatives to legacy brands must be built on quality ingredients and taste. He emphasizes the importance of retailer relationships, product offerings, and partnerships in getting a brand on the shelf, along with balancing short-term consumer feedback and long-term goals for success. Kevin also shares insights on the financial side of launching a food brand, advocating for efficient research and reflects on the role of luck and hard work in his success. Brands in this episode: Kevin's Natural Foods, Wild Fox Foods

Is West Virginia's groundbreaking move to ban artificial dyes in food the pebble that causes an avalanche? And, is Ben Stiller really leaping into an already crowded pool for BFY soda? Lots to discuss. We also sit down with Dan Grim, the CEO of functional drink manufacturer Lucky To Be Beverage Co. Show notes: 0:45: D2, Not 3. Sign Up, Meet Up. Pitch & Catch. Color Us Intrigued. Dogfight. Pouch Bites, Vodka & Saints. – The NCAA basketball tournaments generate some off-the-wall banter (wait, what's Jacqui's username?), before the hosts turn their attention to Taste Radio's upcoming meetup in New York City and BevNET Live Summer 2025. Ray highlights West Virginia's new law banning artificial colors in food and the rest of the hosts weigh in on its potential impact nationally. The news that Ben Stiller filed a trademark for a new low-sugar soda brand turned heads and inspired a chat about the actor's most notable movies. The Newton crew munches on flavored dates, dried mango and granola clusters, before Jacqui talks about a “mindful” beverage brand. John has an unusual vodka at his side along with flasks of a NA gin analog. 28:51: Interview: Dan Grim, CEO, Lucky To Be Beverage Co. – Dan helms Lucky to Be Beverage, a San Diego-based provider of private label and co-packing solutions for functional beverage brands, as well as gummies, capsules, and tablets. At an event hosted by industry organization Naturally San Diego, Dan shares his expertise on the booming functional mushroom trend and the intricacies of the co-manufacturing business. From scaling beverage brands to ensuring the right partnership fit, Dan dives into some of the key elements that drive success in the ever-evolving wellness space. Brands in this episode: Polar, Guayaki, Harmless Harvest, Chobani, De Soi, Poppi, Health-Ade, Vive Organic, Cann, MALK, Liquid Death, Pepsi, Purely Sprouted, Senor Mango, True Dates, Broda, Mind Garden, Little Saints, Whims

The latest installment of Elevator Talk features leaders from Herb & Orchid, Drop Needle Drinks, Fast Pickle, Edenesque, Nutrisurg. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Rebecca Bernard, the founder of Empire City Brand Builders, who shared her thoughts, questions and feedback with the participants. Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss recent news and get feedback from industry experts. It is free to participate and interviews are conducted remotely. Apply to participate in a future episode of Elevator Talk.

Gail Becker has a bold message for CPG entrepreneurs: if your brand isn't built to truly improve the lives of your consumers, “you should stay the hell out.” As the founder of the trailblazing frozen food brand Caulipower, Gail has changed the way that millions of Americans think about comfort food. Caulipower offers gluten-free, better-for-you versions of traditional favorites, including its flagship cauliflower-based pizza crust, as well as chicken tenders, frozen pizzas, and pizza bites. With $100 million in annual sales and a presence in tens of thousands of retailers nationwide, including Target, Walmart, Kroger, and Whole Foods, Caulipower had made an indelible mark in the freezer aisle. In a candid interview featured in this episode, Gail talks about the most rewarding aspect of her entrepreneurial journey: the personal connection she's built with her consumers. For Gail, it's never been about the financial gain – it's about making a difference. Gail opens up about the guiding principles behind Caulipower's product development and how staying true to these values has fueled innovation, allowing her to meet real consumer needs while breaking industry norms. She also dives deep into how her leadership style has evolved as the company scales, and why staying grounded in core values is crucial, no matter how big the business gets. Show notes: 0:25: Interview: Gail Becker, Founder, Caulipower – On location at the bustling Caulipower booth at Expo West 2025, Gail Becker discusses the brand's new dill pickle pizza and why its launch took two years to bring to market. She explains the three core criteria that new products must meet and talks about the company's commitment to making better-for-you options more accessible to a wider audience. Gail also shares how pushing boundaries is a key part of Caulipower's mission. Gail also reflects on the early days of Caulipower, highlighting the hard work, energy, and sometimes unawareness of challenges that fueled its initial success. She also talks about her experience as the face of Caulipower, despite being a private person, and stresses the importance of knowing when to say no as a founder. Brands in this episode: Caulipower

Poppi just popped – big time. But was PepsiCo's $1.65 billion acquisition driven by TikTok virality, perfect timing, or industry heavyweights like Rohan Oza? (Sorry, prebiotics, this one's not about you.) And now that the first major deal has landed, is the BFY soda space about to see a gold rush – or a bubble burst? The hosts break it all down.  Plus, we revisit standout interviews from our Miami meetup with Koia's Chris Hunter, Verlivest's Ken Sadowsky, and Matriarch Wealth Management's Stephen Santangelo.  Show notes: 0:45: Ray, Animated. Talk The Talk. Humble Pie! Zero Function. Founder Tok. The Oza Effect. More To Come? THSee, Puff Corn & NPP. – Ray has a tell or a tic – it's his signature and shares a reminder to watch OR listen to Elevator Talk. John hands a slice to Ray – who gobbles it up – before opining on the value of Poppi's prebiotics in its growth and how the company and Olipop cracked the seemingly impenetrable CSD category. Jacqui talks about the impact of Poppi co-founder Allison Ellsworth's early adoption of TikTok on the brand's development, Mike discusses how investor Rohan Oza affected its trajectory and John offers a prediction on what's next for BFY CSDs. Ray shares another kind of “pop,” Mike and John crack open a couple of canna-bevs and Jacqui highlights a “salty” chili jam. 33:12: Interviews: Stephen Santangelo, Founder, Matriarch Wealth Management; Ken Sadowsky, Sr. Advisor, Verlivest; Chris Hunter, Co-Founder, Koia & Four Loko – Stephen and Ken discuss their investment strategies in food and beverage startups, emphasizing founder passion, scalability, and emerging trends like health-conscious drinks. Stephen highlights Matriarch's focus on private investments in brands such as No Bull and Junkless. Ken shares insights on personal investments in emerging brands Neau Water and Parch, while also noting Miami's growing food and beverage startup ecosystem. Chris reflects on balancing entrepreneurship with family and how his businesses evolved alongside his lifestyle. He also underscores the importance of velocity in CPG success, advocating for strong regional traction before national expansion, along with strategic pricing, in-store promotions, and consumer engagement. Brands in this episode: Poppi, Olipop, Culture Pop, SmartWater, Vitaminwater, Pop & Bottle, Gorilla, Brez, Pink Salt, Like Air, Neau Water, BodyArmor, No Bull, Junkless, Vive Organic, Parch, Koia, Four Loko

Wild is woven into the fabric of her brand's identity. But Rosa Li's methodical, strategic approach to building a successful and respected CPG company stands in contrast to the untamed energy her products represent. Rosa is the founder and CEO of Wildwonder, a sparkling beverage brand that is infused with prebiotics and probiotics. Launched in 2020, the AAPI-founded company describes itself as “rooted in culture,” offering USDA organic drinks that taste as fresh and vibrant as a California produce stand. Flavors like Raspberry Lychee, Strawberry Passion, and Guava Rose come to life in 12 oz. slim cans, each containing five grams of prebiotic fiber, six grams of sugar, and 40 calories. Wildwonder is available nationwide, including at Whole Foods, Sprouts and The Fresh Market, as well as select Target and Costco locations. In this interview, Rosa shares how a focus on steady, incremental growth has been key to maintaining Wildwonder's integrity. She discusses how the brand aligns its expansion with core values, its unique position at the intersection of kombucha and soda, and the power of social listening in shaping the company's future. Show notes: 0:25: Interview: Rosa Li, Founder & CEO, Wildwonder – On location at Expo West 2025, Rosa chats about how attendees interacted with Wildwonder at its booth, how her grandmother inspired the creation of the brand and its evolution in messaging and packaging – from glass to aluminum cans. She also talks about how consumers compare Wildwonder to kombucha, why she will not describe the brand as a “soda,” what she views as the best merchandising opportunity for the products and how its pricing and retail strategy are interwoven. Rosa also discusses how she met buyers from major retail chains, demand planning and supporting the brand at the store level, managing the company's co-packer relationships, especially when challenges arise, and how listening to consumers has guided Wildwonder's innovation and marketing efforts. Brands in this episode: Wildwonder, Olipop, Poppi, Coca-Cola, Pepsi, GT's Living Foods, Nona Lim

Elevator Talk, BevNET's bi-monthly video series that highlights early-stage and disruptive food and beverage brands, is now part of Taste Radio! Beginning today, you can listen to the audio from every new episode via the Taste Radio feed on Apple Podcasts, Spotify and all of your favorite listening platforms.  This edition of Elevator Talk features leaders from Big Mama's Backyard Garden, Cob, Tierra Negra, La Gringuita, and Muria Foods. Our special co-host is Amrit Richmond, the founder of Indie CPG and Supermercato, who shared her thoughts, questions and feedback with the participants.

We're launching something BIG at BevNET, NOSH, and Brewbound, and you're invited to be the first to see it! Introducing Nombase — a new digital community and directory built for the CPG world.  Nombase connects CPG professionals with trusted industry partners, AI-powered insights, timely conversations, company announcements, and job opportunities — all in one place.  Join us for an exclusive overview, product demo, and info on how to take advantage of what Nombase has to offer you.

We're not exactly at odds, but there's definitely some healthy debate among the hosts around how to assess Expo West 2025. And it turns out, we're not alone. The biggest question on everyone's mind: how do we truly evaluate innovation, and what does it mean for the future of the food and beverage industry in the near term? Show notes: 0:25: Burner Apartment. ET x TR. Nom, Nom. Incremental Optimism. Snax & Bevs. Horny Goat Hummus. – Ray is in secret agent mode and shares a big announcement about Elevator Talk. Jacqui and Mike spill the goods on Nombase. John talks about why some folks misread innovation exhibited at Expo West, but Ray, of course, still has questions.  Jacqui highlights the possibility of a market correction, while Mike hails business fundamentals before getting excited about fruit bites and protein powders. John gets giddy about hummus and Jacqui shares a tingly product that makes some of the hosts blush.  Brands in this episode: Blue Hour, Cob, PWR-UP, Palmas, PKN, Jubilees, swinger, ISH, Pistakio, Joon, HYQ, Pulpito, Crushed Tonic, Honey Mama's, Onyx Coffee, Drywater, Ithaca Hummus, Graza, Cedar's, Cookie Chachi, Charmlee, Sturdy Sauce

Dr. Pat Heist may not be the first rock musician to successfully launch and sell a spirit brand (shoutout to Sammy Hagar), but he could very well be the first to do so with a Ph.D. in plant pathology. Known as "Dr. Pat" to many, he is the co-founder of Wilderness Trail, a craft whiskey distillery based in Danville, Kentucky, renowned for blending modern scientific innovation with traditional distilling techniques. In 2012, alongside his long-time business partner Shane Baker, Dr. Pat launched Wilderness Trail, combining their extensive expertise in advising other spirit companies on production and fermentation. Their first product debuted in 2018, and since then, the brand has built a reputation for its exceptional bourbon and rye whiskey. In a major milestone for the distillery, Italian spirits giant Campari acquired a 70% stake in Wilderness Trail in October 2022, valuing the deal at $420 million, with an option to purchase the remaining 30% in 2031. At that time, the full ownership of the brand was estimated at an impressive $600 million. In this engaging interview, Dr. Pat offers a deep reflection on his entrepreneurial journey and shares invaluable advice for any aspiring founder, including the pitfall of prioritizing branding over developing a high-quality product and how to strategically enhance a brand's image among key gatekeepers and influencers. Additionally, he discusses the partnership with Campari, offering a behind-the-scenes look at how the collaboration began, and his assessment of the timing and opportunity that led to the investment and eventual acquisition. Show notes: 0:32: Interview: Dr. Pat Heist, Co-Founder, Wilderness Trail – Speaking from his office in Washington, D.C., Dr. Pat shares his passion for rock music and his current band before discussing the growth of Ferm Solutions, the yeast and enzyme supplier he co-founded with Shane in 2006. Drawing from insights gained by working with over a thousand distilleries, he explains how these experiences helped shape Wilderness Trail, ensuring the distillery's efficiency and avoiding common pitfalls. Dr. Pat highlights the unique sweet mash process and the industry relationships that set the brand apart, noting how the ability to make quick, decisive moves without bureaucratic delays was a key advantage. He also reflects on the partnership with Campari, emphasizing that it was driven by more than just financial gain, but by shared values and a long-term vision. Brands in this episode: Wilderness Trail, Rabbit Hole Distillery, Campari

Expo West 2025… OK, it wasn't a classic. It would be hard to characterize anything we saw as "groundbreaking." Perhaps, however, incremental improvements, global flavors and innovative collaborations are enough to keep the train rolling. For now, anyway. We also sit down with Carolyn Hamlet, the visionary founder and CEO of OKU, a trailblazing brand of energy gummies. Brands in this episode: Oku, Chuza, Bad Tea Co., Belgian Boys, Biena, Ithaca Hummus, Graza, Urban Noodle, Date Better, Datefix, Niramaya, Firehook, Truff, Fabalish, Mr. Bing, Hostess, Pretzelized, True Dates, Cien Chiles, Evie's, Wild Fox, Kevin's Natural Foods,  Nommii, Emperor's Hot Sauce, Drumroll, Good Journey, Palmas, PWR-UP, Geem. Caulipower, Sauz, Wildwonder, Beny Yogurt

Twenty-five years ago, Mac Villarreal was navigating the high seas at the Olympic Games in Sydney. If all goes as planned, he'll soon be charting a new course, sailing into the sunset as a highly successful entrepreneur. Mac is the founder and CEO of I Eat My Greens, a refrigerated brand of chef-crafted, plant-based soups made from fresh, locally sourced ingredients. Launched in 2020, I Eat My Greens is known for its sophisticated yet approachable recipes, including Carrot Sweet Potato and Turmeric and Zucchini Cilantro & Cauliflower. The products are packaged in 20 oz. clear pouches with a screwcap closure and distributed nationally, including at Sprouts and Wegmans. In the following interview, Mac takes us through his fascinating entrepreneurial journey, from his days as an Olympic sailor and transitioning into the fresh juice industry before ultimately founding his soup business. He discusses his brand's innovative packaging, how he overcame initial retailer pushback, creating products that align with modern food trends and his patient, yet ambitious growth strategy. Show notes: 0:25: Mac Villarreal, Founder & CEO, I Eat My Greens - Mac and Ray kick off the conversation by diving into the entrepreneur's victory in Naturally San Diego's Pitch Slam in 2021. Mac reflects on his journey, transitioning from the high-energy world of competitive sailing to his first entrepreneurial endeavor — Frutos de Vida, a fresh juice company he successfully grew and exited. He then shares insights into the planning behind I Eat My Greens, detailing how he carefully crafted the brand identity. From selecting the perfect product flavors and ingredients to designing the packaging, Mac emphasizes how every element of the product was tailored to align with his vision. The innovative pouch, he explains, offers a perfect balance of convenience and freshness, making it easy for consumers to enjoy healthy greens on the go. Mac also highlights how I Eat My Greens taps into the rising demand for plant-based options, aligning seamlessly with popular dietary trends like Whole30 and keto. Brands in this episode: I Eat My Greens

Aura Bora is acquired. Hiyo adds $19 million and a strategic partner. And Celsius drops $1.8 billion on Alani Nu. Oh, and Spindrift is back in the soda biz. Yeah, it's been a busy week, and the hosts have lots to say. We also sit down with Alex Duong, the founder & CEO of Fair & Square and Lena Zhuravsky, the founder of passionfruit centric-beverage brand Passion Joy. Show notes: 0:25: Party Gras. Skeptics & Price Points. Hiyo, Mike! Energy Cannibals. Full Circle. More Pizza? Who Eats Protein Pasta? – Jacqui is prepping for a big event, and it's not Expo West. Everyone has a take on Aura Bora's exit, including the Linkedin crowd. What makes Hiyo's positioning so attractive to consumers.. and investors? So, should we expect folks to have a can of Celsius in one hand and Alani Nu in the other? Perfect – another pizza drink. We love a couple of U.K.-based beverage brands, and a ginseng-centric one from here in the good ol' U.S.A. We finish with fish and pasta (just don't overcook it). 36:35: Interview: Alex Duong, Founder & CEO, Fair & Square – Alex is the founder and CEO of Fair and Square, an emerging brand of gut-friendly crackers inspired by childhood favorites.  At a recent networking event hosted by industry organization Naturally San Diego, Alex discussed how his experience in the CPG industry has shaped his approach to brand-building. He also talks about the importance of patience and staying true to core values as an early-stage entrepreneur. 46:17: Interview: Lena Zhuravsky, Founder, Passion Joy – Lena is the founder of Passion Joy, a new brand of sparkling beverages with passion fruit at its core. As part of our conversation, Lena shares her vision for expanding distribution of Passion Joy in the U.S. and internationally, with plans to target major retailers and eventually compete on a global scale. Brands in this episode: Aura Bora, Hiyo, Alani Nu, Celsius, Spindrift, Bubluv, Trip, Kejoy, Perfy, Something & Nothing, Quinn Snacks, Ginsa, Cowbell Hydration, OHY, Brami, Banza, Wild Planet, Fishwife, Heyday Canning, Scout Fish, Hungry Boy Hot Sauce

Sammy Hagar's passion for tequila runs deep, but his commitment to earning and preserving the trust of his fans runs even deeper. Santo Spirits is where those two worlds meet. The iconic rock star, best known for his time as the frontman of Van Halen, made his mark on stage. But it's in the world of consumer packaged goods where he truly built his fortune. Sammy is the mastermind behind Cabo Wabo Tequila, a trailblazer in the celebrity spirit revolution that's now a staple in the beverage alcohol industry. In 2008, drinks conglomerate Campari Group made a historic move, acquiring Cabo Wabo for a groundbreaking $100 million — an unprecedented deal at the time. Nine years later, Sammy made a triumphant return to the spirits world with Santo, a tequila-focused brand he co-founded alongside fellow musician Adam Levine of Maroon 5. Building on the success of Santo, the brand grew even stronger in 2019 when celebrity chef Guy Fieri came on board as a co-founder, bringing his flair and influence to the brand. In this candid conversation, Sammy opens up about his vision for Santo, emphasizing the brand's dedication to purity and excellence. He shares his insights into the challenges of the celebrity tequila market, why, despite his success with Cabo Wabo, he remains cautious about creating a mass-market brand, and the importance of authentic relationships within the spirits industry. Sammy also discusses his approach to building teams and why, for him, hiring the right people is about finding fresh perspectives, not yes-men. Show notes: 0:25: Sammy Hagar, Co-Founder, Santo Spirits – Sammy shares his mixed feelings about living in California and draws comparisons between the challenges of the music industry and the complexities of the beverage alcohol sector. He also reveals the origins of Cabo Wabo Tequila and reflects on the simpler days of brand-building, when creating a lasting brand felt more intuitive. He discusses the explosive rise of celebrity-backed tequila brands and their impact on the market, providing insight into the creation of Santo and the groundbreaking launch of its “mezquila”—a fusion of mezcal and tequila. Sammy opens up about his early collaboration with Adam Levine, shedding light on their shared vision and why Guy Fieri stands out as someone who outworks everyone in the business. He also emphasizes the importance of entrepreneurs who challenge the status quo, offering his thoughts on how younger generations are reshaping their relationship with alcohol. He also shares his long-term vision for Santo, and how he is positioning the brand for enduring success in an ever-evolving industry. Brands in this episode: Santo Spirits, Cabo Wabo Tequila, Casamigos, Ocho Tequila

How many brands can you name that secured national distribution at Whole Foods just weeks after launching? In this episode, we dive into one such success story: Yaza, a rapidly emerging brand of Lebanese-style labneh. We also test yet another "pizza wine" and chat about Hailee Steinfeld's angelic take on RTD cocktails.  Show notes: 0:25: Call It A Tease. See Y'all Soon. Oh, Yes We Did. Marvelous Miami. We've Had Our Fill. First Look. – Melissa Traverse is buckled in for banter and has a surprise in store for BevNET's community. We're all headed to Anaheim in a couple weeks – reach out beforehand. Domino's collaboration with Yellowtail wine garners mixed reviews. We recap Taste Radio's Miami meetup and spread love to those who attended. Ray casts doubt at the viability of another celebrity-backed beverage alcohol brand, Melissa speaks about digestives and Swedish treats, Jacqui has “blue tea” and John unloads a box filled with early-stage brands. 35:51: Interview: Christian Karim Khalil, Founder & CEO, Yaza - Yaza specializes in Lebanese-style labneh, a creamy, dairy-based spread that has long been a staple in Middle Eastern cuisine. Launched in 2024, Yaza sets itself apart by emphasizing authenticity and health benefits, including high protein and probiotics. In this conversation, Christian shares how Yaza overcame early production challenges, why Whole Foods recognized the brand's potential, and how he is strategically evaluating potential collaborations to fuel further growth and expansion. Brands in this episode: Yaza, Yellowtail, Bang Energy, Milonga, Sky Barn, Fruga, Gorgie, Shōjō's Dojo, Little Saints, Lemonicious, Seasa, Scobucha, Verse, MAA+TE, La Gringuita Cookies, Leisure Hydration, OWYN, Brooklyn's Best, Hummii Snacks, Mela, Big Mama's Foods, Frutero Ice Cream, Coconut Cartel, Casalu, Angel Margarita, Wilderton Apertivio, Chikka Chikka, Kolsvart, Wilderton, Kamana, Blue Durango, Cuddle, Nooish, Grounded, Chubbies, Cedar's

In a candid and insightful conversation, Equitea founder and CEO Quentin Vennie and Greg Lowe II, the founder and CEO of coconut water brand 100 Coconuts, dive into the complexities of embracing their Black identity while navigating the business world.  As part of the conversation, they discuss the dual reality of finding support and facing systemic barriers, alongside the evolving landscape of DEI initiatives. They also explore the ongoing challenges Black founders face in accessing capital and the opportunities international markets offer Black-owned brands. Greg also shares the story of securing a major partnership with Disney, highlighting how creativity, culture, and agility set his brand apart from industry giants. He and Quentin also unpack misconceptions about DEI, the long road ahead for equal opportunities, and how their respective journeys are paving the way for other Black founders in CPG. Brands in this episode: Equitea, 100 Coconuts, Better Sour

It's the ultimate question every CPG founder must tackle: How do I make consumers truly care about my brand? The challenge grows even more complex when your brand is built around an ingredient that's often misunderstood and overlooked. Emily Griffith, founder and CEO of Lil Bucks, a modern snack brand that champions buckwheat as its hero ingredient, knows firsthand the trials and tribulations of creating products that not only require consumer education but also demand a passionate, loyal following. In this episode, Emily shares her journey starting from selling Lil Bucks at farmers markets to becoming a sought-after brand in retail stores. She discusses the importance of clear messaging (think "gut-friendly granola bites") to connect with consumers and how simplicity, rather than over-innovation, led to success.  Emily also talks about sourcing strategies, collaborating with farmers, and the journey to securing key partnerships, including Whole Foods, fundraising for the company's Series A round and staying grounded as a founder. Show notes: 0:25: Emily Griffith, Founder & CEO, Lil Bucks – Emily and Ray recalled their first conversation at Expo East 2021, before she reflected on the challenges and excitement of breaking into retail in 2021. She talks about the temptation for founders to over-innovate, the difficulty of top-of-funnel marketing, especially when trying to connect with a broad audience and how to collaborate with others while still building her own brand. Emily also explains why hiring an operations leader was a key decision in scaling Lil Bucks and the risks of relying too heavily on one ingredient. She also talks about why getting into Whole Foods was a full court press and why convenience is a key factor in the brand's innovation strategy. Emily also emphasizes the importance of knowing your brand and processes inside and out when fundraising and why she wasn't just selling her brand and vision, she was selling herself as a founder.  Brands in this episode: Lil Bucks, Bob's Red Mill, Magic Spoon, Think Jerky

As you may have heard, some people are upset with Poppi. While the soda brand's Super Bowl ad caused a bit of consternation, we have a different take on it… and that of Liquid Death's controversial TV spot. This episode also features an interview with Luke Montgomery-Smith, the co-founder of Plink, a brand of flavored, electrolyte-infused tablets designed to create effervescent and hydrating beverages. Show notes: 0:25: Chasin' Breakfast. No Love. Boozin' Water? A Wunder-ful Option. Hack Vs. Tip. Sub On A Plane. – Ray is one region away from reaching all four corners of the U.S. in a month's time, and it seems that no one loves February 14. Liquid Death is still pushing people's buttons (how many calls did Fox get after that ad?), and “big influencer vibes” aren't for everyone. Where was Big Soda last Sunday? And, did we miss the signs about Diet Coke? Ray shares a couple egg-celent tips, but realizes he might be a hack host. We also hear about a couple egregious things that happened on Ray and Mike's flight to Miami. 20:05: Interview: Luke Montgomery-Smith, Co-Founder, Plink - Launched in 2022, Plink is a past winner of BevNET's New Beverage Showdown. The brand is sold at GNC stores nationally along with dozens of independent retailers, as well as online via its website and Amazon. In this interview, Luke talks about the evolution of Plink's messaging from one focused on sustainability to that of product attributes, why he describes magnesium as a “game-changer” for the brand and how the company considers merchandising as part of its retail strategy. Brands in this episode: Plink, Liquid Death, Poppi, Red Bull, Glenmorangie, Neau Water, Remedy Organics Tropical Greens Protein, Crafty Counter

Like the effervescent bubbles in her sparkling wine, Emily Heintz believes that true quality always rises to the top. Emily is the visionary behind Sèchey, a dynamic platform that includes a luxury dealcoholized wine brand, a dry bottle shop in South Carolina, and a thriving DTC business offering a wide range of alcohol analogs. Sèchey also curated Target's non-alcoholic adult beverage set, bringing elevated options to the mass retailer's shelves. Sèchey's strategic direction and impressive momentum caught the attention of InvestBev, a private equity firm specializing in adult beverages. In August, InvestBev made an undisclosed investment in the company, with founder Brian Rosen praising Sèchey for having “gotten farther with less than anyone else we've seen.” In this episode, Emily joins us for a dive deep into her vision for Sèchey and the journey of building the brand. Framed around a series of true or false questions, Emily discusses the key factors driving the growth of the non-alcoholic beverage category, how Gen Z and Millennial lifestyles are shaping awareness and trial, and why she believes the founder's voice is the most essential tool in connecting with customers. Show notes: 0:25: Emily Heintz, Founder & CEO, Sèchey – Emily and Ray sample some of Sèchey's sparkling wine, before she discusses her inspiration to start the company, whether her lack of experience in beverages impacted the company early on and why NA wine has the biggest upside among alcohol analogs. She also talks about what's driving traffic in Sèchey's retail store, whether category growth is directly tied to negative health effects of alcohol, and the gap between millennials and Gen Z consumers' perception of wine. Emily also highlights Sèchey's partnership with Target, her perspective that the future of NA beverages isn't in liquor stores, why she's only somewhat concerned about lower quality options in the space, and why she believes that the first adult beverage for younger generations should be a non-alcoholic one. Brands in this episode: Sèchey, Athletic Brewing, Ghia, Kin Euphoric, Tost, Blind Tiger, Ritual Zero

Someone has to say it: Expo West isn't for everyone. One host makes a case on why some folks should skip the Super Bowl of CPG… while three others try to prove them wrong. We also sit down with Trevor Burns of Leisure Hydration, an emerging brand of electrolyte drinks making waves in Southern California. Show notes: 0:25: A Better Name. Han Jones & His Scotch. Press Pass Rescinded. Killer Soda. Spicy Pod & Sauces. – The hosts recall a past edition of BevNET's New Beverage Showdown, before Ray questions an alignment between a legacy Scotch brand and a popular, if aging, movie star. Then the sh_t hits the fan. The hosts engage in a debate about the value of some early-stage founders attending and/or exhibiting Expo West, until everyone agrees on one thing. John and Mike crack open cans of Liquid Death's new soda-flavored sparkling waters, Ray highlights a “sacred” drink brand, Jacqui gets spicy and everything starts to feel saucy. 29:13: Interview: Trevor Burns, Head of Sales, Leisure Hydration – Launched in 2022, Leisure Hydration markets “electrolyte refreshers” that are infused with vitamins, minerals and adaptogens. Packaged in 16 oz. cans, and available in three flavors, the drinks are distributed throughout California, including at Bristol Farms, Gelsons and Erewhon stores, and also has a presence in several other parts of the U.S., including Texas and the Pacific Northwest. At a recent event hosted by Naturally San Diego, Trevor talked about Leisure Hydration's methodical retail strategy, the impact of an adjustment to its brand name and how the company landed a big time partnership at seven major airports. Brands in this episode: Leisure Hydration, Glenmorangie, Glonuts, Maazah, Grounded, Liquid Death, Mate Party, Sacred Bev, PODI Life, Tierra Negra, Cleveland Kitchen, Tari

Nona Lim describes the sale of her eponymous brand as “accidental.” The way in which she positioned the company for success and an eventual exit, however, was anything but. Founded in 2014, Nona Lim Foods made a name for itself as a brand of better-for-you, easy-to-prepare Asian meals, including fresh noodles, broths and stir fry kits.  Nona, who first joined us for an interview back in 2020, has long stressed the importance of product-market fit and a deep understanding of business fundamentals – two pillars that played a pivotal role in building a sustainable brand. Her focus and vision helped Nona Lim Foods achieve national distribution, securing shelf space in major retailers like Whole Foods, Target, Wegmans, and Kroger. In 2022, a serendipitous meeting led to the acquisition of Nona Lim Foods by DayDayCook, a food and content brand platform based in Hong Kong. The partnership was seen as a perfect fit, with DayDayCook's CEO highlighting their shared vision to bring delicious Asian dishes to the U.S., reimagined with clean ingredients for a modern, health-conscious audience. Nona continued to lead the brand as CEO until June of 2024. While the future of Nona Lim Foods is uncertain – its website is currently down and its social media has been inactive since July – Nona remains deeply engaged in the food and beverage industry as the chair of the board for the Specialty Food Association (SFA), which organizes the biannual Fancy Food Show. In this insightful conversation, Nona shares why founders should think intentionally about their "end goal," the importance of generating retail velocity without heavy marketing spend, and why having a well-organized data room is essential for raising funds or preparing for an exit. She also opens up about the emotional impact of selling a business that she built from the ground up. Show notes: 0:25: Nona Lim, Founder, Nona Lim Foods – On location in Las Vegas at the final edition of the Winter Fancy Food Show, Nona talks about the SFA's decision to rebrand and relocate the event and which booth expectedly drew crowds. Ray recalls her first appearance on Taste Radio in which she emphasized the power of saying "no" to prioritize the right opportunities, why she encourages founders to consider why they are building their businesses and why great packaging only works under certain conditions. Nona also discusses how she met and developed a good rapport with the CEO of her brand's eventual acquirer, the shifting dynamics of fundraising post-COVID and why she references Amy's Kitchen when giving advice to early-stage entrepreneurs. Brands in this episode: Nona Lim Foods, gimme Seaweed, Sun Noodle, Amy's Kitchen

These days, keeping it simple is one way to be different. At a time when brands are packing their products with processed ingredients and novel sweeteners, some companies are taking a stripped down approach… and getting noticed. This episode, which features an interview with Stephanie McGregor, a veteran food and beverage executive and founder of plant-based drink brand Ringa, explores that dynamic. Show notes: 0:25: Mussel-ed Out. RSVP & See You In S.B. Real Corn Flakes. Live Slice. Miso & Pita. Kartik FTW. – Ray shares some important advice about dining out based on recent experience. Our Miami meetup is 10 days away – we'd appreciate it if you register for the event. The ECB folks snack on some premium simple cereal and talk about how consumers may perceive it versus competing products. They also chat about a couple soda brand revamps – including that of a classic brand now marketed as “healthy” – snack on extra crispy pita chips, and highlight a miso-infused tomato sauce and a brand called “DryWater,” before Mike unpacks a box of goodies sent to him from Doosra founder (and CPG king ) Kartik Das. 27:28: Stephanie McGregor, Founder & CEO, Ringa – Launched in 2023, Ringa is a brand of plant-based functional beverages made with all organic ingredients, including moringa, apple cider vinegar and prebiotic fiber from agave inulin. A veteran food and beverage brand executive who has worked with vitaminwater, Pop Chips and Smashmallow, Stephanie talks about her inspiration to launch a beverage brand, how she is attempting to align education about functional ingredients to a common habit, why she's not chasing demand for gut-friendly sodas, and what she's learned from taking a slow and sustainable approach to retail growth. Brands in this episode: Ringa, The Real Cereal Co., Ringa, Chef's Life, Live Soda, Better Booch, Slice, Suja, Sauz, Terranean, Bitchin Sauce, DryWater, Sacred Bev, See The Elephant Amaro, Sip Herbals, Rishi Snacks, Doosra, Baabu, Chikka Chikka, Fishwife, Huwa, Kimbala, Vitaminwater, Pop Chips, Krave Jerky, Bark Thins, Smashmallow, Kuli Kuli

H&H Bagels is a New York City institution. Jay Rushin wants to make it an American staple. Founded in 1972, H&H had long been admired as the place to get a quintessential New York City bagel. For decades, locals and tourists would line up at H&H's storefronts to get their hands on the fresh, chewy bagels immortalized on popular television shows “Seinfeld” and “Sex and The City.”  But in 2012, after 40 years in business, H&H was on the brink of vanishing. Its original owners, accused of mismanagement and violating labor laws, had filed for bankruptcy in 2011. Three years later, Jay, a former Wall Street executive, acquired H&H's name and assets, including the last remaining location on the upper east side of Manhattan. Jay's vision was to restore H&H to its former prominence by opening new locations in New York City and introducing a franchise model that would bring the brand to cities across the U.S. H&H now operates a thriving online business as well as seven stores in New York and one in Boca Raton, Florida. The company also has nearly two dozen new locations in planning. In the following interview, Jay talks about how a thoughtful strategy helped H&H regain its relevance, how he navigated some of the most challenging aspects of its turnaround and how the company is attempting to align its storied history with modern culture and trends.  Show notes: 0:25: Jay Rushin, CEO, H&H Bagels – Taste Radio editor Ray Latif chats with Jay about the shared history between BevNET and H&H, before the CEO talks about how often he visits the company's production facility and why lunch has become a key growth driver for the business. He also discusses his interest in buying H&H, why he was suited to lead its turnaround and how he had to replace nearly every piece of manufacturing equipment in his first two years of ownership. Jay also explains why mistakes can be positive learning experiences, why the company focuses on ingredients more than trends and why he views franchising as the biggest opportunity for H&H. He also talks about why “flexibility” was key to designing the brand's refreshed logo, when he felt comfortable with H&H's ability to expand beyond its traditional borders and how the company tests LTOs and partnerships. Brands in this episode: H&H Bagels

Before the sun set on a final Winter Fancy Food Show, the event cast a light on a swath of emerging, innovative and better-for-you brands. The hosts highlight a few of their favorite products exhibited at the show, and how package design, ingredients, form factor and taste helped them to stand out. Show notes: 0:25: A First! Shifting Cities. Miami Meetup. The Worst Cup. So Many Fancy Brands. What's Trending? – Ray and John are in WCB, which means Mike is all alone in Newton. Everyone is excited about a perennial trade show's return to its roots. Miami is the team's next stop – and everyone is invited to stop by. Ray pulls an anti-'Elf' before he and John dish on some of the most notable brands they encountered at the 2025 Winter Fancy Food Show, including canned lattes, NA cocktails, poppadom-inspired snacks, lentil-based dips, boiled peanuts, single-serve ethnic meals and fruit leather. The hosts also highlight BevNET/NOSH's 2025 Trend Forecast and wonder why Ray can't say “insider.” Brands in this episode: Laurel's, Hail M Cocktails, Mate Party, JAS, Lazy Food, Edenesque, Ayoh Foods, Proppadoms, HipPop, Maazah, The Cumin Club, Tierra Negra, Peepal People, Dixie Grace's Boiled Peanuts, Milk-Ish, Pulpito, Jas, Sayso, Nufs, Glonuts, Breakin Snacks, Feisty, Protein 2.0, Gatorade, Hebrew National, Bitchin' Sauce, Plink, Element, Cure Hydration

When Amanda Thomson launched Noughty Wines, a pioneering brand of dealcoholized wines, in 2019, she was, in essence, flying blind.  There was no non–alcoholic wine category to speak of, little in the way of market research and certainly no blueprint on how to build the type of company that she envisioned.  But Amanda, a former BBC journalist and broadcaster, did have a gut feeling. There were, she believed, millions of people like her who sought high-quality wines made without alcohol. It turns out that she was right. Six years after Noughty's debut, non-alcoholic wine has emerged as a mainstream concept, and is commonly seen in drink menus at restaurants and bars as well as in grocery and liquor stores across the U.S. In the following interview, Amanda talks about how she charted an unknown path for non-alcoholic wines, why creating “absolute trust” in the purity of Noughty wine is key to the brand's resonance with consumers, and why she advises early-stage founders to think about what they want to achieve when crafting their business plans and strategies. Show notes: 0:32: Interview: Amanda Thomson, Founder & CEO, Noughty Wines – Amanda explains why she never wanted to create a “replica” of traditional wine and talks about how her education and experience in fine wine is pertinent to the development of Noughty. She also talks about why relied on her vision and didn't research at the historical market for non-alcoholic wine when launching Naughty, why “liquid trumps everything,” how she aligns brand obsession with iterative improvements and why she urges non-alcoholic beverage entrepreneurs to use high-quality ingredients and avoid additives as a way to enhance consumers' perception of alcohol analogs. Amanda also talks about the impact of media acclaim and why she thinks about her legacy as she builds the brand. Brands in this episode: Noughty Wines, San Pellegrino, Recess, Trip, BodyArmor, RxBar

What lessons can we extract from the acquisition of Simple Mills and majority sale of Spindrift, valued at nearly $1.5 billion combined? The hosts talk about what these better-for-you brands did right and what made them attractive to strategic companies and investors. We also sit down with Marcin Malyszko and Amit Singh, the co-founders of Mission Cocktails, a purpose-driven brand of premium ready-to-serve bottled cocktails. Show notes: 0:25: Las Diego. Big(ish) Food Was Listening. Neighbor's Big Pay Day. Hopped Up. Imposters, Deer & Bears. – John and Ray are heading west. Are you as well? Let them know. Nearly a year after Ray's rant, Simple Mills got its flowers. So did Spindrift, but we still don't have a vending machine. We're happy that hop-infused water is finally getting its due (at least from the New York Times), but less pleased with an oddly-named brand of non-alcoholic spirits. John highlights an animal-themed water, and Mike does the same, but for a ginger beer, before Jacqui praises purple snacks. 27:27: Interview: Marcin Malyszko & Amit Singh, Co-Founders, Mission Cocktails – A brand of premium ready-to-serve cocktails that donates 5% of gross revenue to local food banks, Mission Cocktails launched in 2023 and markets several products, including a Manhattan, a Margarita and a Mai Tai, all packaged in 375 mL glass bottles. The brand is sold in over 500 retail stores, including Gelson's, BevMo, Pavilions and Whole Foods. Marcin and Amit discuss the origins of Mission Cocktails and how their focus on “liquid to lips” and persistent effort to connect with retail executives has helped the brand make significant strides over the past 12 months.  Brands in this episode: Mission Cocktails, Simple Mills, Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Tastykake, Samuel Adams, Peet's Coffee, Stirrings, Partake Brewing, Athletic Brewing Co., Lacroix, HopLark, Hop Wtr, Imposter Beverages, Father's Deer, Liquid Death, Bear & Beaver, Purplesful Snacks

One of PJ Monte's early sales pitches startled a woman so much that she clutched her purse. A few weeks later, PJ's tomato sauce was on the shelves of her husband's influential grocery store. It's one of dozens of stories that PJ, a streetwise, fedora-wearing entrepreneur, has about the development of Monte's Fine Foods, makers of premium, clean label pasta and sauces. Monte's launched in 2020 and is an homage to PJ's family, which has a long history in the restaurant and hospitality industries. A former clothing designer, PJ shifted his focus to food five years ago and began selling jars of homemade sauce out of the trunk of his car. Today, the brand markets a trio of tomato sauces that are produced in small batches and made with carefully sourced ingredients. Monte's also sells bagged buchi and rolotini dry pasta. The brand is carried in over 1,000 retail stores across the U.S., including Target, ShopRite, Fairway and Erewhon, and is planning to expand its presence in several other chains later this year. In the following interview, PJ talks about how his family's background motivated him to get into the food business, why he credits “human being relationships” for some early wins and the continued growth of Monte's, how he reduced ingredient costs by 25% without sacrificing quality and how he landed the brand at Target. Show notes: 0:32: Interview: PJ Monte, Founder & CEO, Monte's Fine Foods – PJ chronicles his family's history in restaurants and hotels before recalling a few notable stories about the early days of Monte's and uncommon methods of distribution. He also talks about how “human connections” between his team and retail buyers are the key to retail relationships and helps differentiate Monte's from other companies and how a chance meeting helped him secure a major deal for the brand. PJ also discusses his insistence on using premium ingredients and working with a co-manufacturer that could match his standards, how a deep dive into the company's supply chain helped it secure placement at Target and why he believes that quality doesn't need to be synonymous with being “the little guy.” Brands in this episode: Monte's Fine Foods, Rao's

Is booze so bad that it should come with a warning label? The U.S. Surgeon General thinks so and has advised Congress to act.  What, if any, impact would potential legislation have? The hosts discuss. This episode also features an interview with Julie Cielo, the founder of pioneering non-alcoholic cocktail brand Ferm Fatale, who talks about the successes, missteps and eventual closure of her company. Show notes: 0:25: Marina Mike. Damp Jacqui. Vegas Craven. Aisle Ray. VIPers. Dunkin' Pits. Bad Booze. Bull Blood. – Ray thought John was doing Dry January, but it's another Craven (and Jacqui, sort of) that's off the sauce. Did we see Mike surf in MDR? You may see John and Ray in Las Vegas and San Diego in a few days. Just as Ray will never sit in a middle seat, Patagonia Provisions never misses. Which of us had dreams of launching a better-for-you soda brand in college? The answer is in our newsletter. Does the world need a Boston cream donut-scented conditioner or orange soda shampoo? Target and Walmart buyers say YES. Are government officials unfairly demonizing alcoholic beverages? What about sugar? Good questions, and we have answe… well, opinions. John mixes up a fresh batch of bull blood-infused beverages before Jacqui gives a ‘fiend a chance and Mike sweats from eating spicy cookies. 32:59: Interview: Julie Cielo, Founder, Ferm Fatale – Launched in 2015, Ferm Fatale was conceived as an “alternative social beverage” designed for health-conscious consumers and marketed as a mixer or a drink that could be served on its own. In the years that followed, the brand's positioning and packaging evolved to align with growing interest in sober living and rising demand for alcohol analogs. While Ferm Fatale built a significant online business and was carried by natural retailers in Southern California, including Erewhon, the brand faced operational and financial challenges that were difficult to overcome. Last year, Julie made the decision to shut down the company. Brands in this episode: Magic Cactus, Brez, Patagonia Provisions, Deschutes, Athletic Brewing, Jarritos, Dunkin', Cafiend, Barbarian Water, Bang, AI Energy, Talkback Shortbread, Ferm Fatale

Bo Jackson, the multi-hyphenate sports icon and one of a handful of athletes to play both professional football and baseball, is tackling perhaps his biggest challenge yet – the beverage industry. Bo is the creator of Bo3.0, a brand of zero-sugar hydration powders formulated with ingredients that are designed to support joint, heart and immunity health. Launched in February 2024, the brand comes in three flavors and is sold direct-to-consumer via the Bo3.0 website and Amazon. In this episode, Bo and Larry Wert, the CEO of Jackson & Partners, talk about the creation and positioning of Bo3.0, how it fits into Bo's perspective on nutrition and extends his presence in CPG, and the one reason he wouldn't want consumers to buy the powders. Show notes: 0:25: Interview: Bo Jackson, Creator, Bo3.0 & Larry Wert, CEO, Jackson & Partners – BevNET senior reporter Brad Avery speaks with Bo and Larry at BevNET Live Winter 2024, where the former L.A. Raiders running back and Kansas City Royals outfielder talks about travel troubles before discussing the development of Bo3.0 during the Covid-19 pandemic. Bo also highlights his work in the food industry and why he describes his beverage brand as one in which “we do what everyone else failed to do.” He also explains his disdain for those who buy the products solely because of his name, before Larry talks about how Bo3.0 was created to be different from category leading hydration powders. Bo also discusses why they were patient with the launch and why he believes they're “ready to run,” how he is involved in marketing and promotional initiatives and why he doesn't watch football or baseball anymore. Brands in this episode: Bo3.0

What can the past inform us about the future? As we enter a new year, this special edition of the podcast revisits three headlines from 2024 that generated inspired discussion among Taste Radio's hosts and may hint at things to come for the food and beverage industry. Show notes: 0:29: PepsiCo Buys Siete – We begin with one of the most celebrated deals of the year, PepsiCo's $1.2 billion acquisition of modern Mexican-American food brand Siete. In this clip, pulled from an episode published on October 3, the hosts discuss Siete's rise in the context of emerging food and beverage trends and how investors and strategic companies evaluate better-for-you brands. 6:59: The Launch of Lunchly – Does the world need a new Lunchables? In September, a trio of high-profile influencers – YouTube sensation Mr. Beast, along with PRIME co-founders Logan Paul and KSI – debuted Lunchly, a brand that is similar to Lunchables' food and format but positioned as a better-for-you alternative. In an episode published on September 20, the hosts weighed in on the new brand and whether it represents significant differentiation from its legacy competitor. 13:52: Pod (Won't) Save America – A popular Linkedin post about how Big CPG impacts routes to market for small brands was the basis for a conversation featured in an episode published on August 30. The hosts, joined by BevNET's director of community Melissa Traverse, discussed the scribe – penned by an executive at online distribution platform Pod Foods – and why UNFI and direct competitors may be unfairly cast as villains. Brands in this episode: Siete, Lunchly, Lunchables, PRIME