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It's the ultimate question every CPG founder must tackle: How do I make consumers truly care about my brand? The challenge grows even more complex when your brand is built around an ingredient that's often misunderstood and overlooked. Emily Griffith, founder and CEO of Lil Bucks, a modern snack brand that champions buckwheat as its hero ingredient, knows firsthand the trials and tribulations of creating products that not only require consumer education but also demand a passionate, loyal following. In this episode, Emily shares her journey starting from selling Lil Bucks at farmers markets to becoming a sought-after brand in retail stores. She discusses the importance of clear messaging (think "gut-friendly granola bites") to connect with consumers and how simplicity, rather than over-innovation, led to success. Emily also talks about sourcing strategies, collaborating with farmers, and the journey to securing key partnerships, including Whole Foods, fundraising for the company's Series A round and staying grounded as a founder. Show notes: 0:25: Emily Griffith, Founder & CEO, Lil Bucks – Emily and Ray recalled their first conversation at Expo East 2021, before she reflected on the challenges and excitement of breaking into retail in 2021. She talks about the temptation for founders to over-innovate, the difficulty of top-of-funnel marketing, especially when trying to connect with a broad audience and how to collaborate with others while still building her own brand. Emily also explains why hiring an operations leader was a key decision in scaling Lil Bucks and the risks of relying too heavily on one ingredient. She also talks about why getting into Whole Foods was a full court press and why convenience is a key factor in the brand's innovation strategy. Emily also emphasizes the importance of knowing your brand and processes inside and out when fundraising and why she wasn't just selling her brand and vision, she was selling herself as a founder. Brands in this episode: Lil Bucks, Bob's Red Mill, Magic Spoon, Think Jerky
Optometry is evolving, and the data is clear - 2025 is the year to take action. In this week's Power Hour, Eugene Shatsman hosts Ashley Mills, CEO of The Vision Council, and Alysse Henkel, VP of Research & Insights, to uncover two game-changing topics: the revamped Vision Expo East 2025 and exclusive, hot-off-the-press industry data.
Daniel speaks with the CEO of The Vision Council, Ashley Mills about Vision Expo East and it's new home, Orlando Florida, taking place, February 19-22, 2025 https://east.visionexpo.com/
This weeks episode is powered by GearHead Coffee! Gearhead offers 8 unique blends of coffee to power all of your motorsports adventures! head over to their website gearheadcoffee.com and use code "DirtDrive" to save 15%. Thank you Gearhead for supporting and fueling our adventures. Mountain State Overland is a WV local adventure tourism group that hosts guided overland trips and produces some of the best youtube content on the east coast. We met up with them and shared a few beers at overland Expo East. Follow the crew here IG @msoverland IG @overlandfilms IG @ericiwashita IG @bkstillsandmotion IG @recoil_tj YT @msoverland mountainstateoverland.com benjamintylerknight.com Find Chris here IG @thechrismccormack thechrismccormack.net Partners and affiliates BOXO Tools Use Code DirtDrive for 10% off their entire webiste Gearhead Coffee click the link for 30% Off! Rocktrix wheels Use Code DirtDrive For 5% off their entire website Adams Driveshaft & offroad Use Code DirtDrive For 15% off Driveshafts (excluding SYE packages) JeepCables.com Use Code DirtDrive for Free shipping on their website RhinoUSA use code DirtDrive for 10% off on their website DirtNerds Motors Check us out on all social media @TheDirtDrive Facebook Instagram Youtube Find all DirtNerds and Dirt Drive merch at DirtNerdsOffroad.com --- Support this podcast: https://podcasters.spotify.com/pod/show/thedirtdrive/support
Coming off a fantastic Expert Series episode last week, we are back and it's just the two of us: Alex and Wade. There has been extensive travel and different special edition episodes, and we are happy to be back to basics and both back on the live show together. We will be discussing Newtopia Now, the most recent event addition by New Hope, and our predictions on how the event will go since this is essentially the replacement for Expo East. We will also look at common pitfalls committed by CPG brands and how to avoid these. A must-listen for any CPG entrepreneur. Our on-going sponsors are My Way 3PL and Rangeme. Our weekly sponsor for this episode is Cognizin.
In this episode, Skillwork's Brett Elliott and Mike Matlock recap their experience at Pack Expo East 2024. They discuss the challenges faced by the workforce, the impact of technology on industrial maintenance, and innovative solutions being implemented in the industry. They share valuable insights into the future of manufacturing and how companies are adapting to meet the evolving needs of the workforce.
This episode takes you inside the busy Vision Expo in New York, providing an exclusive look at EssilorLuxottica's booth – a wonderland of innovation and style. With special guests like Sherianne James, Chief Marketing Officer EssilorLuxottica Wholesale, and Fabrizio Uguzzoni, President of North America Wholesale at EssilorLuxottica, get ready for an adventure filled with groundbreaking […]
Daniel speaks with Ashley Mills about the last Vision Expo East in New York City, VEE 2024!
In this episode we delve into the current and emerging trends within the pharmaceutical packaging machinery industry, with a special focus on AI's impact and the shift towards more reliable machinery. See the latest in pharmaceutical packaging machinery live and up-close at PACK EXPO East this March. PACK EXPO East returns to Philly in March 2024. It's your east coast connection for packaging and processing solutions. Be there to catch up on the latest industry advances, connect with suppliers and land on the right solutions for your entire production line—from automation and sustainability to e-commerce and much more. Register at packexpoeast.com.Support the showRegister for PACK EXPO East today!
In this episode, we explore the booming trends in packaging and processing automation – from insightful industry reports to the cutting-edge technologies embraced by CPG companies. Get a sneak peek into what PACK EXPO East has to offer, where attendees can explore the latest in automation capabilities, and attend educational sessions right on the show floor. PACK EXPO East returns to Philly in March 2024. It's your east coast connection for packaging and processing solutions. Be there to catch up on the latest industry advances, connect with suppliers and land on the right solutions for your entire production line—from automation and sustainability to e-commerce and much more. Register at packexpoeast.com.Support the showRegister for PACK EXPO East today!
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgIt's Expo East recap time! New Hope Network announced on the opening day of this year's Expo East that it would be last Expo East after nearly four decades. There will be a new format next August called Newtopia Now, which will discuss a little in the episode. Whether you weren't able to attend Expo and are hoping to learn what is was like or if you attended but want to hear the trends and takeaways, this episode has something for you. I asked our resident Startup CPG friend and press expert Monica Watrous, Managing Editor of Food Business News & Editor of Food Entrepreneur to join us today, along with Patricia Menegoto, Startup CPG's Head of Community & Kiki Huddleston, our Startup CPG Social Media Manager. Listen in as we discuss favorite bites and sips, trends, the new Startup CPG section at Expo East sponsored by Nielsen IQ, the Backpack Brands from the epic Startup CPG Mic Drop Party, and more.Episode Links: Food Business News article by Monica: Startup CPG to showcase early-stage brands at Expo East Food Business News article by Monica: Three trends at Natural Products Expo East Monica Watrous LinkedIn, Food Business News, Food Entrepreneur Kiki Huddleston LinkedIn Patricia Menegoto LinkedIn Mentions: Blue Zones Kitchen, Newtopia Now, Must Love, Bundle x Joy, Mocktail Club, hey freya, Hazelicious, Growee Foods, Pricklee, Seedly, Better Sour, Neeshi, Crooked Owl, S'NOODS, Halmi, Pedestrian Project, Journ, Chutni Punch, Soom, Mocktail Club, Blobs, Geem, Snoods, Reprised Health, Root Foods, Blobs, Moss, Fila Manila, Paro, Bollygood, Pzaz, Journ, Treehouse Naturals, Freshly, Must Love, Sweet Tahini Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (15K+ members and growing!) Follow @startupcpg Visit host Jessi Freitag's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics Graphite Financial Links Graphite Financial website Download a free financial model template, chart of accounts template, and more here Listen to our episode with Graphite founder, Paul Bianco, episode #96 here. RangeMe Links RangeMe website Listen to our episode (#108) with RangeMe founder, Nicky Jackson here
The plant-based category has had its share of ups and downs. A year ago, The Guardian asked whether the plant-based sales phenomena of the last decade was finally starting to be on the outs. But recent data from Kroger data arm 84.51° suggests that consumers are still choosing plant-based, especially in the plant-based dairy category. Some key findings from the 84.51° data: Shift in spend: Shoppers who engage with plant-based foods generally reduce their engagement with animal-based foods. Shoppers who increased their plant-based engagement overall increased their dollar spend in total plant-based foods by 92%, while only increasing animal-based spending by 9% in the same periodConsumers are choosing plant-based: 38% of surveyed shoppers indicate they are choosing plant-based milk instead of animal-based milk; 25% are choosing plant-based meats instead of animal-based meat; and 22% are choosing plant-based yogurt instead of animal-based yogurtEcommerce as growth engine: Plant-based foods hold a higher market share in ecommerce likely due to easier searchability and increased variety of products Over 1.4 million Kroger households engaged with plant-based categories on their ecommerce platforms during the 12-week study period. While Millennials were the most engaged, all generations were represented, illustrating a broad opportunity to optimize omnichannel strategies based on consumer buying preferences.At the recent EXPO East natural products show in Philadelphia, Penn., Supermarket News Executive Editor Chloe Riley sat down with 84.51° Lead Consultant, Insights Account Manager Shannon Weis, to talk about how consumers are actually shopping plant-based today. Take a listen.
When we last spoke with Aura Bora co-founder and CEO Paul Voge in May 2022 his botanical-centric sparkling water brand was still a few months away from announcing a $10 million Series A funding round. At the time, Aura Bora was less than three years old. Investing in a young company that is competing within the crowded sparkling water category may sound risky to some. However, it was clear to Aura Bora's backers that the brand had an uncommon ability to not only connect with new consumers, but develop them into evangelists who would sing its praises. In this episode, Voge spoke about how Aura Bora has cultivated a loyal community by focusing on flavor, the brand's recent collaboration with cult olive oil brand Graza, why Aura Bora discontinued its viral “Secret Menu,” how DTC success translates to brick-and-mortar sales and why his personal phone number is on every can. Show notes: 0:43: Interview: Paul Voge, Co-Founder & CEO, Aura Bora – Voge spoke with Taste Radio editor Ray Latif at Expo East 2023 where they chatted about Aura Bora's new and limited-time Olive Oil Martini, why he believes that “the best marketing is sales and vice versa” and how retail buyers evaluate the brand's online sales. He also explains why profitability is always on his mind, whether water is the appropriate descriptor for Aura Bora products, how the company attempts to deliver consistent customer service across all forms of communication and why friendship is key to the company's relationship with Siddhi Capital. Brands in this episode: Aura Bora, Graza, Velveeta, Hidden Valley, Van Leewnen's, TOST, Samuel Adams, Dogfish Head, Waterloo, Polar Beverages, LaCroix, San Pellegrino, Justin's, Jeni's, Kettle Chips, Mid-Day Squares
In this week's episode of Honest Retail, we chat about the topics and headlines that are capturing our attention. Cameron McCarthy: https://www.linkedin.com/in/cameronkennethmccarthy/ Taylor Foxman: https://www.linkedin.com/in/taylor-foxman/ Carlton Fowler: https://www.linkedin.com/in/carlton-fowler-63069478/
After nearly four decades of serving the natural and organic CPG industry, natural products media group New Hope Network has announced that the 2023 Natural Products Expo East will be the trade show's final edition. Natural Products Expo West will continue to take place annually in Anaheim, California. And springing up in place of EXPO East is a new show called Newtopia Now — which will be designed to provide more opportunities for brands to meaningfully participate, regardless of where they are at in their lifecycle.Supermarket News Executive Editor Chloe Riley spoke with Jessica Rubino, vice president, content at New Hope Network, about trends on the show floor at the final EXPO East, as well as taking a look ahead, for an exciting preview of the group's latest trade show: Newtopia Now.Take a listen.**Have a pitch for the podcast? Reach out at contactus@supermarketnews.com. And thanks for listening.
It was fun while it lasted... The hosts shared highlights from the final edition of Natural Products Expo East, including new brands, standout collaborations and innovative line extensions. Show notes: 0:35: Cinderella Song… Or Is It? Fork & Spork. Mixed Bag O' Sweeteners. Mike Didn't Dunk. – The hosts discussed the community's reaction to the sunsetting of Expo East and what might mean for other trade shows, offered dining recommendations for Philly and reviewed a rare collaboration between a food and beverage brand. They also riffed on low-sugar gummies and chocolates and the challenge in marketing products made with non-nutritive sweeteners, pickle-flavored foods and upstart brands marketing better-for-you trail mix, pecan milk, kid-centric nutrition bars and “modern Middle Eastern” hummus and pita bread. Brands in this episode: Aura Bora, Graza, ChocXo, Chutni Punch, Blobs, Root Foods, Treehouse Naturals, Better Sour, Patience Fruit & Co., Bollygood, Recoup Beverages, PLINK!, Daily Crunch, Dalsi, Happy Wolf, Absurd Snacks, MALK, This PKN, Baba's, Ziba Foods, Maazah, Ya Oaxaca!
Amid a spate of high-profile investments and acquisitions, the hosts assessed Brooklyn Brewery's alignment with Hoplark and what it means for the emerging segment of hop-centric beverages and also discussed the timing of Smuckers' $5.6 billion purchase of Hostess Brands. This episode also features an expansive interview with Adam Crocini, the SVP and global head for food and beverage brands at Hilton. Show notes: 0:34: Get Some Expo-sure. Rudi's Convenience. Bullish Or BS? Banza & Bevs. – As the team gears up for Expo East 2023, they sampled a handful of new products that will be featured at the annual event, and discussed growing consumer demand for hop-flavored alcohol-alternative beverages and a widening pool of brands and investors in the space. They also spoke about Banza's foray into frozen waffles and what makes for a successful brand extension, before sipping on several new products, including tea-based energy drinks, “superfruit” sodas and RTD non-alcoholic cocktails. 36:29: Adam Crocini, SVP & Global Head, Food and Beverage Brands, Hilton – Since 2018, Crocini has been at the forefront of enhancing the Hilton's food and beverage offerings across its 7,000 properties spanning 122 countries and territories. His strategy guides everything from partnerships with Michelin-starred chefs to grab-and-go pantries. Taste Radio editor Ray Latif spoke with Crocini about how Hilton has navigated a post-Covid shift in guest expectations for food and beverage, how local and artisanal brands factor into its strategy and how interest for low and no-alc beverages impact its bar menus and in-room drink options. Brands in this episode: Honey Mama's, Mike's Hot Honey, Rudi's, Uncrustables, Chubby Snacks, Hoplark, Sierra Nevada, Hop WTR, Lagunitas, Athletic Brewing, Hostess, Twinkies, Banza, Brazi Bites, Eggo, Belgian Boys, CHA, Better Booch, Alldae, RSRV Collective, Boosthe, Snickers, Toblerone
It's awards season! Well at least here at Startup CPG it is. If you aren't aware, we have our very own annual industry award competition at Startup CPG, and this year is the Third Annual Shelfies Awards, proudly sponsored by Floret, where we recognized the most promising emerging CPG brands. Startup CPG wanted to create opportunities for industry recognition with no entry fee, no essays, and only for emerging brands. This year the categories expanded beyond food, beverage, and supplements to include pet, beauty, and health products, and we received over 600 submissions that have been narrowed down to 76 finalists across 21 categories. I thought it would be fun to have the two main judges and coordinators behind the Shelfies on the show to talk about trends and some of the finalists. You may know the names and voices of Patricia Menegoto, Startup CPG's Head of Marketing & Community & Jenna Movsowitz, our Startup CPG Spotlight Magazine Managing Editor. We didn't have time to discuss every finalist, even though we love them all so much, so I've linked in the show notes the latest magazine edition with all the finalist brands you'll be wanting to try and celebrate. We'd love for you to join the LinkedIn live awards ceremony in a few weeks on September 28, 2023; you can find the link in the show notes or on our Startup CPG LinkedIn page. Also, a fair number of the brands mentioned today are either backpack or innovation brands at Expo East, so if you are headed to Philadelphia, be sure to stop by to try for yourself. There will also be a Shelfies celebration meetup in LA in October and details will be in Slack and the newsletter soon. Now let's talk Shelfies!Episode Links: Startup CPG Spotlight Magazine: Frozen Edition & Shelfie Finalists Attend the Shelfies Awards Ceremony on LinkedIn Live on September 28, 2023 Shelfies Award sponsor Floret Jenna's LinkedIn Patricia's LinkedIn Startup CPG Pet Judges Video on Instagram Mentions: Toum by Saha, Sohha Savory, Culture Kitchn Kombucha, Pedestrian Project, Daybird, Jaded CBD, Bonny, Funk It Wellness, Tend Prenatal, Recoup Wellness, Twrl Milk Tea, Hooch Booch, Immorel, Krushwell, Thrive Market, House of Kajaana, Kula, NoBull, Something Sweet, Kind Roots, Ghost Town Oats, Seeductive Foods, Rebel Cheese, Goddess Mousse, Full of Beans Kitchen, Better Sour, Bundle & Joy, Petaluma, A Better Treat, Homescape Pets This episode was sponsored by Settle. Go to https://www.settle.com/startupcpgThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgSettle Links: Settle website Find out your Settle financing power here Graphite Financial Links Graphite Financial website Download a free financial model template, chart of accounts template, and more here Listen to our episode with Graphite founder, Paul Bianco, episode #96 here. Show Links: Join the Startup CPG Slack community (14K+ members and growing!) Follow @startupcpg Visit host Jessi Freitag's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics
How both retail & foodservice buyers will discover new products and gain access to new innovations. What qualifies a brand to be able to participate in the Innovation Experience at Expo East?What is the Hosted Buyer Program and who is going to be a part of it?The Foodservice Workshop: a 90 minute intensive bringing foodservice education to Expo
Canada's number-one optometry podcast is celebrating its 100th episode. It's quite a journey we've been on in The 20/20 Podcast! Harbir Sian welcomed several guests to his podcast, and they shared tons of insights into the eyecare industry. In this episode, Harbir celebrates the 100th episode of The 20/20 Podcast with Dr. Darryl Glover and friends live from the Vision Expo East. Harbir dives into his journey in the industry and accounts for the great experience he had in podcasting. Let's journey back into memory lane and witness the growth Harbir shares in the eyecare industry.Love the show? Subscribe, rate, review & share! http://www.aboutmyeyes.com/podcast/
Today we have a bonus episode that actually pairs with this week's earlier episode on packaging and design with Kirk and Andy. Kirk and Andy unboxed ASWM Sauce and gave their reviews, and so now, we get to hear from AWSM sauce co-founder and Lord of Sauces Carl Starkey himself. AWSM Sauce won a Shelfie Award last year and was a backpack brand at Expo East. Carl & I recorded this episode at the end of 2022 and have some great laughs - warning though, there are puns ahead. Listen in as Carl shares about how AWSM Sauce got started, how they are pivoting into foodservice, their experience participating in Techstars, Carl's legendary 3 day Clubhouse bender, the behind the scenes of developing a powdered sauce, why started a podcast to get into Expo West didn't work (but you should still listen to the Ketchup & Hustle podcast), what's up next for AWSM Sauce, and more.
Today we're joined by two of my favorite Startup CPG community experts: Kirk Visola and Andy Kurtts. The world of printed packaging is complex to navigate, and I wondered what was top of mind for Kirk and Andy as they help brands daily with designing and executing branding and packaging at Kirk's agency Mind the Font and Andy's agency Buttermilk Creative. Our goal was some 101 level content around designing and printing packaging for your brand. Listen in as Andy and Kirk share about: - Common misconceptions when working on print projects and how the color you see on a screen translates to printed color - The importance of being a good partner to your packaging vendors and considerations for choosing a printer - Tips for navigating a re-brand - Ideas for saving money while still creating custom packaging - How to transition from packaging primarily for DTC to a successful package for retail shelves - A review of Shelfie winner AWSM's sauce's unboxing experience (44:29) and how to maximize your DTC consumer experience with packaging - And more! And, stay tuned for a bonus episode this week featuring co-founder Carl from AWSM Sauce - not only a Shelfie winner, but also one of the fan favorites from our Backpack Brands event at Expo East last year. This episode was sponsored by IFT. Go to iftevent.org This episode was sponsored by Promomash + Crisp. Go to promomash.com/startupcpg This episode was sponsored by Social Nature. Go to business.socialnature.com
Diana Fryc, Chief Growth Officer, Podcast Host and Partner at Retail Voodoo is an expert marketer in the food, beverage and wellness industries. With 20 years of experience, she has helped both established companies and start-up brands build and grow their presence in their respective categories and overcome business challenges as they arise. She leverages her extensive knowledge in branding, innovation, consumer markets and packaging systems to drive meaningful and sustainable growth for her clients. Diana's passion for the food, beverage, and wellness industry has earned her a reputation for building strong client relationships and bringing together the right people and resources to achieve impressive results.Today's episode is hosted by Mercedes Evenson of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/mercedesevenson/KEY TAKEAWAYSExpo West and Expo EastInnovative products at the showExpo West Networking EventsABOUT THE GUESTDiana FrycPartner & Chief Growth Officer, Retail Voodoohttps://www.linkedin.com/in/dianafrycRetail VoodooQUOTESThe Naturally Network is really working to build the community of minority-owned business owners and brand owners within the community of naturals, simply because there's a lot of under-representation in general. - Diana"It looks like this year we're going to have a pretty nice mix of brands, I really would encourage you all to come to Expo East." - DianaCHAPTERS00:00 | Introduction03:10 | What is Expo West?06:36 | Making Meaningful Connections at Expo West11:12 | Innovative Products & Brands15:13 | Dream Clients & Brands17:20 | The Importance of Attending Conferences19:13 | Connect with DianaThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/
This episode is coming to you a bit later in the week, but I wanted to get you an Expo West audio recap as hot off the press as possible. New Hope just announced that there were 65,000 registered attendees and 3,000 exhibiting companies! If you were at the show and we got to meet, I just want to say thank you! It's incredible to meet podcast listeners in real life and I appreciate each and every one of you so much - truly! I re-assembled the recap dream team that you all let me know you enjoyed for Expo East. So once again, I asked our resident Startup CPG friend and press expert Monica Watrous, Managing Editor of Food Business News & Editor of Food Entrepreneur to join us today, along with Patricia Menegoto, Startup CPG's Head of Community (I bet you know her from Slack) & Jenna Movsowitz, our Startup CPG Spotlight Magazine Editor. Whether you weren't able to attend Expo and are hoping to learn what is was like or if you attended but want to hear the trends and takeaways, this episode has something for you. Listen in as we discuss our favorite bites, trends, best swag and booths, the Backpack Brands from the epic Startup CPG Mic Alley Rally Party, and more. Plus, a quick shout out to Sipwell Wine who supplied us with wine to create a Startup CPG Expo West “wine down” - we couldn't quite get a live show together, but we all enjoyed their canned wine and you can check out a full feature on their brand in the upcoming Startup CPG Spotlight Magazine. Now let's talk Expo!
The DSBQ episode is Back…and my colleague, Parker Olson
Taja Dockendorf is the Founder, Owner, and Creative Director at Pulp + Wire, a female-founded, award-winning, full-service, CPG branding and marketing agency. Pulp + Wire specializes in helping natural and organic foods, cannabis, hemp, and lifestyle brands discover their identities and create websites, packaging, and social media strategies that resonate with their audiences. Taja has built P+W into one of the most in-demand, referred design houses in the Northeast, and her creative approach to a client-centric and holistic business model has consistently earned the company multiple graphic design and advertising awards. She is a regular contributor to Forbes, focusing on team culture in the creative space, and has been featured in The Dieline, Graphic Design USA, and Food Manufacturing Magazine, among other publications. Before Pulp + Wire, Taja co-founded multiple other brands and companies. Naomi Davidowitz is the Managing Director at Pulp + Wire, where she takes a holistic approach to corporate and client management by fostering long-term relationships with brands. As a leader with extensive design agency, CPG brand management, and television experience, Naomi has spent more than 20 years managing cross-functional teams in sales, planning, and execution of large-scale projects. Before Pulp + Wire, she was the Chief Customer Officer and VP of Client Success at Crowdtap and the Managing Director at Ceci New York. Ashton Bean is the Brand Manager at Pulp + Wire, where she focuses on strategic storytelling, branding, and design. As a marketing and accounts professional, she identifies, strategizes, and delivers needs for clients while managing branding design projects from conception to completion. Before Pulp + Wire, Ashton was the DEI Director at AIGA Charlotte and the Education Director at AAF Charlotte. Liz Lovasco is the Design Director at Pulp + Wire, where she creates package designs to tell visual stories for distinct CPG brands. Liz has helped Fortune 500 companies scale through holistic brand creation, top-notch visual identity systems, and compelling creative concepts. Before Pulp + Wire, she was the Creative Director, Art Director, and Senior Designer at Design B&B and the Design Director at Atlanta Magazine. In this episode… The 2022 Expo East trade show featured a wide variety of CPG brands spearheading trends and developing innovative products in the upcycle, functional beverage, and natural and organic food categories. So, how are these brands forging their paths to success, and what trends should you observe? Brands like Big Picture Foods and Blackbird Foods are experimenting with regenerative farming and upcycled ingredients to create healthier and sustainable products that educate consumers and protect the environment. Similarly, functional beverage brands, including Aqua ViTea and Herbal Revolution, have created unique flavor profiles and revolutionized ancient herbal recipes to reach a wider audience and impact wellness. In today's episode of the Brand Alchemist Podcast, Taja Dockendorf, Naomi Davidowitz, Ashton Bean, and Liz Lovasco of Pulp + Wire share highlights from Expo East 2022. Together, they discuss their experiences interacting with brands at the convention, notable trends in CPG categories, and their favorite brands at Expo East.
What does it take to build the next household chocolate brand name like Hershey or Cadbury? The team at Mid-Day Squares is on the road to find out, and today we're joined by Jake Karls, Co-Founder and Rainmaker. If you aren't familiar with Mid-Day Squares, head to your nearest Target produce section, grab a square of incredible functional chocolate, and give their product a little quick merchandising love in Startup CPG community fashion. My favorite flavor on the market is Peanut Butta, but as you may have heard in our Expo East recap, I got to try the new Cookie Dough flavor and it was my favorite bite of the show, maybe my new favorite MDS in general and, P. S., this new flavor that we talk about in the episode drops December 22nd this year. Mid-Day Squares is on the road to $100 million in revenue and entertains die-hard fans (like myself) with their innovative use of social media as reality television. There are so many incredible interviews with the Mid-Day Squares team, including their own podcast and I'll link a few favorites in the show notes, so I asked Jake if he'd go in deep for our Startup CPG community about mental health, navigating challenges, and how to celebrate wins and build momentum. And of course, he delivered. Listen in to hear from Jake about: - Their recent national US Target launch - How the Mid-Day Squares team is structured, including working with two other co-founders and co-CEOs - Why Mid-Day Squares is on the “road to $100 million” and to be “world-class” and what those mean - How and why they intentionally work with a business therapist regularly and why founder conflict kills so many brands if left unresolved - How they navigated really tough decisions and situations recently with changing pack sizes and pausing US e-commerce shipments - What it looks like to regularly celebrate wins as a team and keep the momentum rolling - Jake's daily dance habit and how he now brings it to people around the world - And more! This episode was sponsored by Mondelēz International - applications for the 2023 SnackFutures CoLab program are open now! Go to applycolab.com
#64: In this episode, Jord and I are chatting about the new products and latest trends we saw while attending the 2022 Natural Products Expo East in Philadelphia. We also give an update on our venture fund - grt sht ventures and what we have been up to since launching in the spring. Heres a recap of some of the brands and products we discuss in today's episode from Expo East 2022: Jack & Annies Egglife Fabalish HumanCo - Against the Grain, Snowdays, Cosmic Bliss GoNanas SweetNothings Dalci Marco Ice Cream Whoa RIND Snacks Soley Tony's Chocolate Purely Elizabeth P.S. Snacks Lyre's Some food trends we noticed while at Expo East 2022: Sunflower Oil Candy gummies Allulose Non-alcoholic beverages - spirits, wine (Surely), beer Less emphasis on plant based meat and cheese Finally, we provide an update on our venture fund: grt sht ventures and our latest investment into Seven Sundays. For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com
“'Tis the week post-Expo and all through the land… CPGers have full tummies, full hearts, and half-closed eyes.” I stole that line from Jenna on the Startup CPG team's recap of Expo East that I'll link in the show notes, but it captures post-Expo feelings really well. Coming at you a day earlier than normal, so you get the tea faster, this was the first Expo where Startup CPG had a booth, and we had so much fun seeing so many of you in person. I asked our resident Startup CPG friend and press expert Monica Watrous, Managing Editor of Food Business News & Editor of Food Entrepreneur to join us today, along with Patricia Menegoto, Startup CPG's Head of Community (I bet you know her from Slack) & Jenna Movsowitz, our Startup CPG Spotlight Magazine Editor. Whether you weren't able to attend Expo and are hoping to learn what is was like or if you attended but want to hear the trends and takeaways, this episode has something for you. Listen in as we discuss our favorite bites, trends, best swag and booths, the Backpack Brands from the epic Startup CPG Mic Drop Party, and more. This episode was sponsored by Mondelēz International - applications for the 2023 SnackFutures CoLab program are open now! Go to applycolab.com
Natural Products Expo East may not be as big as its West Coast counterpart, but the 18,500 registered attendees and more than 1,200 exhibitors who convened in Philadelphia earlier this month for the annual conference were just as enthusiastic and the innovations they showcased revealed what is most important to natural and organic shoppers: products that are better for people and the planet.
In this week's episode of Honest Retail, we are joined by Eli Weiss, and we chat about the topics and headlines that are capturing our attention, including: - Expo East - Customer Experience - Liquid Death's Raise - Foxtrot's New Program - Brands & Merch Cameron McCarthy: https://www.linkedin.com/in/cameronkennethmccarthy/ Taylor Foxman: https://www.linkedin.com/in/taylor-foxman/ Eli Weiss: https://www.linkedin.com/in/eliweisss/
On location at Natural Products Expo East 2022, the hosts shared their respective takes on standout products and brands exhibited during the first two days of the annual trade show, which is being held at the Philadelphia Convention Center. The roundup highlights several brands that are using better-for-you, innovative and plant-based ingredients to disrupt legacy food and beverage categories. Show notes: 0:39: Getting The Band Back Together. Everyone Loves Bryan Adams. What Can't You Milk? – Former BevNET brand specialist Melissa Traverse returns the show as a special guest co-host, and it's as if no time has passed. The hosts applauded the launch of and team behind Just Ice Tea, riffed on notable brands exhibited at Expo East's Harvest Festival and debated whether Mike should be whispering about brownies. Later, Melissa named her “plant-based milk of the show,” Ray's praised a pouch-packaged soup brand and John highlighted several premium sparkling tea brands. Brands in this episode: Eat The Change, Just Ice Tea, Munchrooms, Lupii, Good Food For Good, Spero Foods, Supplant Co., Dalci, Elmhurst Naturals, Nitro Beverage Co., Small Batch Organics, bettermoo(d) Milk, Rip Van, I Eat My Greens, Pocket Latte, Fabalish, Sarilla, Tama Tea, Reishi Sparkling Botanicals, Inner Love Foods, Aqua ViTea, Eastern Standard Provisions, Fila Manila, Nara Foods, Oat Haus, Caulipower, Joolies, Chubby Snacks, Lil Bucks, Oba Snacks
On this episode, I answer: What is Expo East, and why it is important for brands to be there.
A couple weeks ago, Startup CPG hosted the 2nd Annual Shelfie Awards, where we recognized 14 brands across 13 categories. We'll be talking with more of the finalists and winners in the coming months on the show, but I wanted to give you all a chance to briefly meet each of our lovely winners. Today's episode is a special format with clips submitted by each winning brand. I'll still be here listening along with you and adding my 2cents. If you haven't listened to episode #61 yet, Jenna from the Startup CPG team and I discuss how the Shelfie Awards work and trends across submissions, so be sure to give that a listen as well if you like hearing about these up and coming rockstar products. I'm about to hop on a plane to Philadelphia to cover Expo East for you, so I'll have a roundup for you on that soon. If you are listening to this on the way to Expo East yourself, make sure to stop by Startup CPG's booth and say hi. I look forward to hearing about you trying our Shelfie winner's products - tag @startupcpg on Instagram, and there's links in the show notes to all the winners' websites. This episode was sponsored by Mondelēz International - applications for the 2023 SnackFutures CoLab program are open now! Go to applycolab.com
Join Erica and Jules as they discuss travel tips and putting Southwest Airline's 50 lb. baggage limit to the test, discuss re-branding leftovers, and give you the scoop on stool samples. They're also preparing for walking the Expo East trade show floor finding NEXTY award winners and beyond!ResourcesWildflour BakeryFlying Apron Bakery (home of the chocolate babka) Ghostfish Brewing Company + TaproomDeLaurenti GroceryLearn more about COBRA the continuation of health insuranceNEXTY award finalists at Expo East 2022BFree Naan BreadTrupo TreatsRecipesGluten Free French Bread Pizza Recipe from gfJulesGluten Free Pot Pie Recipe from gfJulesGluten Free Ravioli Recipe from gfJulesGluten Free Quiche Recipe from gfJulesGluten Free Potato Skins Recipe from gfJulesGluten Free Burritos Recipe from gfJulesGluten Free Veggie Sauté with Quinoa from gfJulesGluten Free Pierogi Recipe from gfJulesGluten Free Dinner Recipes ebook from gfJulesContact/Follow Jules & Erica Tweet us @THEgfJules & @CeliacBeast Find us on IG @CeliacandTheBeast & @gfJules Follow us on FB @gfJules & @CeliacandTheBeast Email us at support@gfJules.com Find more articles, recipes & info at gfJules.com & celiacandthebeast.com Thanks for listening! Be sure to subscribe!**some links may be affiliate links; purchasing through these links will not cost you more, but will help to fund the podcast you ❤️
If you are not attending expos and events, you miss out on potential opportunities, connections, and wisdom. Yet, truth be told, going to these events is an investment in that they take both your time and money. That is why it is just right to make the most ROI from them. If you're heading to Philadelphia for the upcoming Expo East, you are in luck because Elliot Begoun has the episode for you! He is joined by our very own Brand Activation Director here at TIG Brands, WavenDean Fernandes, and together, they brainstorm how you can potentially maximize the experience in Expo East. From listening to key people in the industry, building relationships, and putting your business forward to availing yourself of those serendipitous moments of connection and opportunities for growth, Elliot and WavenDean have you covered. So, whether you're attending the Expo East or any upcoming events in the future, tuning in to this conversation will bring you lots of tips and insights!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/
Welcome to this episode of 20/20 Money! My guest on today's show is Erich Mattei. Erich is the founder of Akrinos, a consulting firm that not only helps ODs thrive in today's practice management landscape but takes it a step further by helping with the implementation and execution of identified strategies that will improve upon a practice's success. In this conversation, Erich joins me live at Vision Expo East in New York City to discuss the best way for Associate ODs to approach practice owners about compensation adjustments, and how to best set yourself up for success. Opportunity Simulator on Akrinos website Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!
Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Bethany Fishbein. Bethany is the CEO of Power Practice and host of the Optometry Power Hour podcast. Bethany joins me live from Vision Expo to talk about her perspective on why we both love the model of private practice model in optometry, why it's important to surround yourself with a good community as a business owner and OD, the importance of learning about leadership and business, and ways in which you can take action on the areas that we discuss. As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. And with that introduction, I hope you enjoy my conversation with Dr. Bethany Fishbein. If you're interested in registering for our tax planning workshop on May 11th, you can click on this link to register. Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!
Walking the floor at the incredible Vision Expo East, I had the pleasure of recording four quick interviews with four wonderful colleagues. In this episode, you'll hear from Dr. Alan Glazier about how he started ODs on Facebook, Dr. Jen Wademan about how she finds balance, Dr. Justin Manning about how to cultivate a winning culture, and Dr. Inna Lazar about how make an impact.Love the show? Subscribe, rate, review & share! http://www.aboutmyeyes.com/podcast/
UnPACKed with PMMI continues its look back at PACK EXPO East with PMMI Media Group's Automation Guru Dave Greenfield from Automation World and Packaging World's Natalie Craig. The pair highlight exciting machinery finds from the show floor, ideal for emerging brands looking to make their first inroads into packaging via form/fill/seal. Greenfield also breaks down the emergence of automation software as a tool for everything from determining OEE to helping operations lay out a clear case to the executive suite on why automation spending almost always reveals immediate ROI. Support the show (https://pmmi.org/my-pmmi)
Most PACK EXPO Forum sessions involve discussions on trends or issues that need addressing in the packaging and processing industry. Each day, as a bonus to attendees, Sean Riley sits down with two of our esteemed editors from PMMI Media Group to talk about real solutions from the show floor that attendees can stop by and take a look at. Since everyone can't get to every booth, Matt Reynolds from Packaging World Magazine, Stephanie Neil from OEM and I share some must-see technologies that every attendee and exhibitor should be aware of.Support the show (https://pmmi.org/my-pmmi)
We talk packaging market trends and the state of the industry with Jorge Izquierdo Connect with Jorge on LinkedIn at https://www.linkedin.com/in/jorgeaizquierdo/ --- Support this podcast: https://anchor.fm/peopleofpackaging/support
Daniel speaks with Ashley Mills the CEO of the Vision Council about Vision Expo East taking place March 31-April 3, 2022, at The Javits Center in New York City.
Packaging on the east coast primarily serves food & beverage, life sciences, HAB and industrial/household chemical markets. Since 2000, consumer buying habits have drastically changed resulting in sector-specific challenges. Jorge Izquierdo, Vice President of marketing for PMMI, shares insights on those issues that will be addressed at PMMI's upcoming Pack Expo East. PACK EXPO East takes place March 21 – 23 in Philadelphia. https://www.packexpoeast.com/
“It's hard to build a trend if the stuff doesn't taste good.” ~ Tyler Mayoras, CEO of Cool Beans Eating plant based is a journey. For some, it starts with an all-in commitment to eat nothing but whole plant foods. But most of the time, the transition to new eating habits is supported by a range of plant-based products that replace meat, dairy and eggs. Tyler Mayoras is helping the next generation of these products come to life through his brand, Cool Beans. With their portable whole-food wraps, Cool Beans is making healthy eating convenient—and delicious. Episode highlights: Market insights from Expo East 2021, including the increasing number of products made with whole-food ingredients Advice for brands that want to launch whole food plant-based products, including categories with the biggest opportunities Gaps in the market where plant-based and whole food plant-based entrepreneurs can solve unaddressed consumer pain points How to bring out maximum flavor in whole plant foods so that they're more appealing to customers Appealing to families with whole food plant-based options Beans as the next generation of plant-based protein The need for more nutrition education—particularly plant-based nutrition—in medical schools Why clarity is important when communicating the whole food plant-based message to the public According to Tyler, it's all about taste. “So many people in the general consumer market are moving toward cleaner and healthier ingredients,” he says. But “it's hard to build a trend if the stuff doesn't taste good.” By complementing the naturally delicious flavors of vegetables, beans and grains with a range of spices, Cool Beans is proving to consumers that eating whole food plant based can be just as delicious as—or even more delicious than—eating processed plant-based products. Hungry for plant-based nerdity and industry insights? Subscribe to The Modern Health Nerd for updates: https://www.modernhealthnerd.com/news/ About Tyler Tyler is the “Cool Executive Officer” of Cool Beans and serves as both an angel investor and mentor to several other plant-based and sustainable brands. He has more than 20 years of experience in private equity investing and consulting with a focus on sustainable food and agriculture. He has personally experienced the benefits of plant-based diets and wants others to join him on the journey. Tyler previously appeared on Season 1, Episode 33 of The Modern Health Nerd Podcast. (Check it out if you missed it!) Connect with Tyler & Cool Beans https://www.eatcoolbeans.com Store locator: https://www.eatcoolbeans.com/pages/where-to-buy Facebook: https://www.facebook.com/eatCoolBeans/ Instagram: https://www.instagram.com/luvcoolbeans Twitter: https://twitter.com/eatcoolbeans LinkedIn: https://www.linkedin.com/company/eatcoolbeans/, https://www.linkedin.com/in/tylermayoras/ Join Tyler, Sam and other WFPB enthusiasts every Tuesday at 7PM EST on Club: https://www.clubhouse.com/club/whole-food-plant-bas --- Support this podcast: https://anchor.fm/the-modern-health-nerd/support
We've got a bonus episode for you! Expo East 2021 took place Sept 22-25 at the Philadelphia Convention Center. Startup CPG founder, Daniel Scharff hosted a live panel on LinkedIn with Jessica Rubino from the New Hope Network, John Craven from BevNET, and first-time exhibitor Sunanda Patel from TumiBee winner of the Startup CPG and New Hope Network booth giveaway. Listen in for how the first Expo event since 2019 unfolded and what to expect for Expo West 2022. Show Links: Join the Startup CPG Slack community (4,500+ members and growing!) Follow @startupcpg
Ocean's Balance, an award-winning innovator of edible seaweed products, announced today that it is expanding its product line with the introduction of gluten free, sugar-free, plant-based pasta sauces. Made with sustainably farmed and harvested kelp from the Gulf of Maine, the premium sauces are available in traditional marinara and spicy arrabbiata flavors. “Seaweed adds irresistible flavor and dense nutritional benefit to any food,” said Ocean's Balance CEO Mitch Lench. “It's time that Americans move beyond ‘seaweed as Asian' and start thinking of seaweed as an everyday ingredient on our kitchen tables.” Ocean's Balance will release the new line of Mariner Pasta Sauces at Expo East (9/23-9/25 in Philadelphia), where the Arrabbiata is a finalist for a NEXTY Award. The NEXTY Awards recognize the most progressive, innovative, inspiring, and trustworthy products in the natural products industry. The company plans to unveil the new sauces as “comfort food made with superfood.” Seaweed consumption continues to increase in the U.S. thanks to its well-publicized use by celebrity chefs, its depth of flavor (known as umami), its distinct nutritional benefits, and its powerful sustainability story. “Despite all of its extraordinary benefits, seaweed can still be a leap for many Americans,” said Lench. “That's why Ocean's Balance is creating a new line of products that are comfortingly familiar yet healthier to eat.” The Ocean's Balance Pasta Sauces are ideal with seafood, spaghetti, noodles, and pizza. Earth Friend & Nutrient Rich Seaweed Seaweed is a uniquely sustainable alternative to traditional vegetables and proteins because it is a zero-input crop that requires no fresh water, no arable land, and no fertilizers to grow. Seaweed can play a vital role in fighting climate change by sequestering carbon emissions and regenerating marine ecosystems. Ocean's Balance works with seaweed farmers and lobsterwomen along the Coast of Maine to grow and harvest abundant amounts of the densely nutritional food. By adding farm-raised kelp that is rope grown in the Gulf of Maine, Ocean's Balance is uniquely positioned to offer foods that are sustainably produced and nutritionally rich. “Seaweed is one of my favorite superfoods,” says Mascha Davis MPH, RDN, a nationally recognized registered dietitian nutritionist and founder of Los Angeles-based Nomadista Nutrition. “Seaweed is extremely nutrient dense and contains essential vitamins and minerals such as iodine, fiber, potassium and iron, plus many others. I love that it contains a range of antioxidants and can be a good source of omega-3 fatty acids.” Davis recommends seaweed for its heath and sustainability benefits, adding that hesitant adopters can start by adding small quantities of seaweed to common foods, such as pasta sauces, stir fries or soups. “If all of that wasn't enough, seaweed is one of the most sustainable and earth friendly foods that you can consume. It should be a staple in most of our diets.” Additional health benefits of seaweed include its natural abundance of potassium salts, which – unlike sodium salts typically encountered in processed foods – do not lead to high blood pressure. Seaweed is also a natural source of iodine, which is critical for good metabolic health. Seaweed contains beneficial antioxidants, Omega-3s, dietary fibers, and minerals. It is low in calories, vegan and gluten free. New Mariner Sauces Hit Pasta and Arrabbiata Trend According to recent Nielsen data, pasta sauce sales increased overall by 22.6% in 2020. Arrabbiata was the fastest growing pasta sauce flavor profile, with a 45.6% increase in sales, and Marinara the third fastest, increasing by 31.3%*. (*Nielsen data: 52 weeks ending 11/28/2020). The new line of Mariner Pasta Sauces come in six-packs of 24-ounce recyclable glass jars and have a suggested retail price of $7.99. The company also offers organic whole leaf seaweeds, organic seaweed flakes, a sesame seed blend seasoning line and award-winning kelp purée. Retailers or food service buyers interested in ordering please email lscali@oceansbalance.com. About Ocean's Balance Ocean's Balance produces innovative, edible products made from seaweed that is sustainably farmed in the nutrient-rich waters of the Gulf of Maine. We support coastal Maine communities by working with lobsterwomen to help them farm seaweed, which allows them to diversify their income, stay on the water using equipment they already have, and do what they love. For more information visit www.oceansbalance.com, Follow Ocean's Balance on Facebook or on Instagram. 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Two weeks out from a big trade show, and you still don't have a plan in place? Don't worry! This episode will talk you through two truths and a lie about creating and executing a last-minute plan for Expo East next month, or any future industry tradeshow - such as Fancy Food, or Expo West - that you're scrambling to prepare for. Once you listen, click here for details on this episode's “two truths and a lie” giveaway, and to enter to win a thirty-minute one-on-one consulting session with me! Finally, if YOU are enjoying these episodes and want to be the first to hear about enrollment opening again for Retail Ready™, my online course for emerging brands in the packaged food industry, click here to jump on the waitlist. Enrollment opens again soon, and I'd love to have you join!
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