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Are you wondering which marketing tactics and resources to use with your limited time and marketing budget? Our guest, Growth Marketer, Educator and Founder Shamir Ozery shares his best startup marketing advice.Shamir helps entrepreneurs, startups and businesses build, plan and execute digital marketing initiatives that focus on growth, business impact and ongoing optimization, while making the most of existing resources.Shamir taught Entrepreneurial Marketing at the University of Michigan’s Center For Entrepreneurship, and continues to share his marketing brilliance with the startup community here in Boston. With extensive international agency experience, and working with various Fortune 500 clients, Shamir Ozery has spent the past 10 years focusing on branding, messaging, digital marketing strategies, and execution to help clients of all sizes attain impactful and measurable growth.I randomly met Shamir on Twitter, as one does when hanging out at the Twitter bar, when he shared an extraordinary startup marketing slide presentation. Shamir knows that marketing can be especially challenging for startups and early stage companies with limited resources and time. Which is why I’m so thrilled he’s here to share his best startup marketing insights and guidance, including:* the 50/50 rule* 4 steps for Founders to get traction* beware of Vanity Metrics* Bull's Eye Traction Strategy* Minimum Viable Campaigns* Online Advertising, SEO, Email MarketingHere's the link for the Marketing Technology Landscape Supergraphic (2018):https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/Please connect with Shamir on:LinkedIn: https://www.linkedin.com/in/shamirozery/Twitter: https://twitter.com/OzeryBlog: http://shamirozery.com/Sivenso: http://www.sivenso.com/You can purchase my Pitch Deck Template here: http://andelyons.com/powerful-pitch-deck-investors/Be sure to use STARTUPLIFE at checkout to receive a 20% discount.Until next time dear Listeners - stay strong, stay focused – and remember - you’ve got this – Cheers!
Known to many as Mr. Persuasion, our guest, Jeff Tippett, is the founder of Targeted Persuasion, an award-winning public affairs and communications firm. Jeff shares how Startup Founders can use persuasive communication to capture, connect and convince customers, investors, team members, vendors and advisers.Founders don't need to think they're trying to make somebody else do something or that they have to try to sell someone. He explains founders are showing leadership, sharing their vision for a better future, a better outcome. When we truly believe we are meeting our customer's needs, it sets our minds free to be out there, to run, wide open and it becomes effortless to help persuade our clients and customers. Jeff shares his three C's for persuasive communication: Capture, Connect, Convince. How do we capture the audience's attention? How do we connect with our audience? How do we convince them to take action?You will learn how to apply the three C’s to grow your business … to help increase revenue, build brand awareness, acquire and retain customers.Jeff's book, Unleashing Your Superpower, was just released on Amazon - click this link to grab a copy: http://jefftippett.co/FyKBYS.Here's the link to BlinkList: https://www.blinkist.com/ - where you can read/listen to more books in less time.Please visit Jeff at http://jefftippett.com and follow him on:Twitter: https://twitter.com/JeffTippettFacebook: https://www.facebook.com/JeffTippettSpeaker/LinkedIn: https://www.linkedin.com/in/jefftippett/YouTube: https://www.youtube.com/user/jeffincary#If you’re ready to raise capital and need a plug’n’play pitch deck template to wow potential investors, I have the perfect Pitch Deck Template for you. It will save you weeks of time, lower your anxiety and increase your odds of success. You can learn more via the following link, and be sure to use the discount code STARTUPLIFE to receive 20% off. Here's the link: http://andelyons.com/powerful-pitch-deck-investors/Until next time, stay strong, stay focused – and please remember – you’ve got this – Cheers!Ande ♥
Social Media and Brand Strategist Dede Watson has been a really good online friend of mine for over 8 years. She was one of the first people I met on Twitter in 2011 … when I was a newbie social media user… as a business owner… stumbling along, trying to figure things out. Dede was a warm, welcoming light in a vast, confusing landscape.Dede is the Founder of Turn It Social, where she provides social media marketing services to personal brands … as well as small to mid-sized companies … helping them build their businesses with fresh, creative social media strategies. She is recognized as one of the top social media influencers in the world and listed as an exclusive FORBES Top 50 Social Media Power Influencer.Dede is also responsible for my own special brand: Andelicious! That’s right – it was on Twitter she began calling me Andelicious… and of course, I call HER Dedelicious!I am so delighted Dede is here to share her best Instagram Growth Hacking tips and social media strategies for startup founders, along with her own personal startup insights and stories.Favorite Quote: "Instagram, to me, is a very social place. With social media, and I tell my clients this, just posting something, you can have the best content, you can have the best captions, you can have great hashtags but if you don't communicate with your audience and if you don't hit their emotional points and their pain points and identify with them, then they're just going to look at your pictures and they're going to move on. It's just a post. It's nothing special. You have to let people know that you care about them."LINKS:http://dedewatson.comhttps://twitter.com/dede_watsonhttps://www.instagram.com/dede_watson/https://www.facebook.com/turnitsocial/https://www.linkedin.com/in/dedewatson/https://courses.dedewatson.com/courses/hashtag-like-a-pro-how-to-get-paying-customer-with-a-targeted-hashtag-strategyhttps://courses.dedewatson.com/courses/instagram-growth-hackingDede's fave digital planning app: https://www.planoly.com/You can purchase my Pitch Deck Template here: http://andelyons.com/powerful-pitch-deck-investors/Be sure to use STARTUPLIFE at checkout to receive a 20% discount.
Author, serial entrepreneur, angel investor and mentor Will Herman shares his best startup stories, lessons, insights and advice to help founders build a successful and sustainable business.Will co-authored The Startup Playbook, based on his and co-author Rajat Bhargava's entrepreneurial journeys. They have started over a dozen high-tech software companies, raised over $500 million in investment capital, acquired over thirty-five companies, had three of their startups go public, sold six of them, and made billions of dollars for shareholders. They’ve also advised and mentored over two hundred companies.You will find so much valuable and actionable advice in this episode - I'm excited to hear how Will's insights helped you and your startup!You can grab a copy of The Startup Playbook here: https://startup-playbook.com/ and follow Will on Twitter here: https://twitter.com/FounderBook.Here's the link to CB Insights: https://www.cbinsights.com/.You can purchase my Pitch Deck Template here: http://andelyons.com/powerful-pitch-deck-investors/Be sure to use STARTUPLIFE at checkout to receive a 20% discount.Until next time dear Listeners - stay strong, stay focused – and remember - you’ve got this – Cheers!Will Herman is an entrepreneur, active angel investor, corporate director, startup mentor and author of The Startup Playbook. He was previously a serial entrepreneur, having started and managed five venture-backed companies, resulting in two IPOs and two corporate sales. In a series of transactions, including multiple IPOs, acquisitions and management buyouts, Will created almost $4B in value for his investors. Will is currently a fund advisor at the venture capital firm, Bolt, a mentor at TechStars and is a frequent speaker at startup accelerators.As an angel investor, Will has invested in over 70 startups and actively advises ten of those companies. He sits on the boards of Jumpcloud and Concrete Sensors. He lives and works mostly in the Boston area.
You will love this delicious conversation with Laura Mignott, CEO and Founder of DFlash, a New York-based, experience communications agency!While attending the Chole Capital Boston Women Investors Forum a few weeks ago, I was so impressed by how well this extraordinary event was run and produced, I asked Chloe Capital’s partner, Kate Cartini, "who made this amazing event happen?!" She pointed across the room to a glowing powerhouse of a woman and said: Laura Mignott.DFlash creates high impact brand experiences for Fortune 500s like Samsung, Netflix, Amazon, Bose to tech companies, non-profits and trade associations. DFlash creates experiences that make people feel welcome from pop-ups, private dinners, product launches, guerilla stunts to multi-city tours.Laura shares how her business idea happened “by accident” in 2010. She and her co-founder were not happy with the current networking experiences in NYC, so they started their own networking events! They built events they would want to go to - always remembering that if you made a space welcoming, whether you're 18 or 94, folks would feel welcome in their space. That's been the core value from the very beginning and through every one of the 400 plus events since they launched. An introvert at heart Laura shares how networking was a struggle for her. However, she knew it was network or starve, and sure enough - these consistent, warm and welcoming local networking events helped her build long-term client relationships with Fortune 500 companies. Through these events, Laura built trust with these large clients – a key ingredient for a successful relationship marketing campaign.Throughout our conversation, Laura shares actionable advice to help you use relationship marketing to build a local, national and international presence for your startup.If you’re ready to have the best event ever, please visit DFlash’s website to learn more about this amazing event planning and production company. Please connect with Laura on LinkedIn and follow DFlash on Twitter, Facebook and Instagram (see all the links below). http://dflash.co https://www.linkedin.com/in/lauramignott/https://twitter.com/dflashnychttps://www.facebook.com/DFlash01/ https://www.instagram.com/dflashnyc/ You can purchase my Pitch Deck Template here: http://andelyons.com/powerful-pitch-deck-investors/Be sure to use STARTUPLIFE at checkout to receive a 20% discount.Until next time dear Listeners- stay strong, stay focused – and remember - you’ve got this – Cheers!Laura Mignott, CEO and Founder of dflash, a New York-based, experience communications agency. DFlash creates high impact brand experiences for Fortune 500s like Samsung, Netflix, Amazon, Bose to tech companies, non-profits and trade associations. DFlash creates experiences that make people feel welcome from pop-ups, private dinners, product launches, guerilla stunts to multi-city tours.Over a decade of advertising and marketing experience has brought Laura many valuable lessons, which she passes on to next generation of entrepreneurs as a leadership council member for the Young Women’s Leadership Network. Laura is also deeply committed to helping more women of color get on panels and speaking gigs. Laura holds a BA in History from New York University and an MBA from Keller Graduate School of Management. Laura lives in NYC and is always on the hunt for the next great cocktail bar. Clink Clink to that mission!
In this episode, I have the honor and the privilege of talking with Ande Lyons, an enthusiastic and experienced entrepreneur with an MBA and four successful businesses to her credit. Her earlier companies include venture-backed College Broadcast, a broadband media portal with over 50,000 viewers per day; Goddess Granola, a gourmet food product Ande took from recipe to manufacturing, branding and national distribution; and Bring Back Desire, a website devoted to sharing tips, tools and resources with couples seeking more love and intimacy in their relationship. She now lends her expertise to start ups as the founder and Chief Startup Officer of Startup Life with Ande Lyons. We talk about what it takes to make it as a startup founder – the advice she gives on staying resilient, getting past the grueling “glorification of entrepreneurship” that causes so many of us to lose our balance, and more. We talk about: + why Ande is specifically passionate about start up founders + how she knows that they are REALLY ready to start a business + “the glorification of entrepreneurship” + why she gets very real with her clients; she shares, “If you’re seeking a smooth road, don’t start a business!” + managing high levels of uncertainty + knowing when to keep slogging and when to strategically quit + how she and her husband have weathered personal tragedy and professional loss, but not each other Ande shares, “I’m looking for determination, tenacity, resilience and persistence, because… go run out in traffic. If you can handle that, start a business. If you’re looking for a smooth road forget it. I’m looking for someone who is in it to win it – they’re willing to hustle, they’re willing to stretch out of their comfort zone. They may be crying the whole way, wringing their hands, I’m ok with that. It’s something about their nature that I see and can filter out in a conversation with them that they are passionate about their idea in the way that I know they will get through the days that they’ve lost hope. “ Resources from this episode: Brandy Lawson Eleanor Beaton Ande’s Pitch Deck Template (use code StartupLife for 20% off) Million Dollar Woman: The Essential Guide for Female Entrepreneurs Who Want to Go Big Ande’s Links: http://andelyons.com/ https://www.facebook.com/ande.lyons https://www.instagram.com/ande_lyons/ https://twitter.com/AndeLyons