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Known to many as Mr. Persuasion, Jeff Tippett wrote the book on persuasive communications. Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to reach their goals, and empowers attendees to positively impact and grow their organizations or businesses. His second book, slated for a February 2019 release, is titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need. His bold statement is that we all live or die based on our ability to persuade. In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others. Other industry experts have validated Jeff’s work with numerous awards including the prestigious The American Advertising Award. The heart and soul of Jeff’s presentations are the emotional story he tells of adopting his youngest daughter from Haiti while the country’s government was collapsing. Through this near death experience of navigating civil unrest and institutional bureaucracy in a third world nation, Jeff learned valuable lessons on how to persuade others without ever manipulating. Jeff unpacks these secrets of the superpower of persuasion in every presentation.
Known to many as Mr. Persuasion, Jeff Tippett wrote the book on persuasive communications. Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to reach their goals, and empowers attendees to positively impact and grow their organizations or businesses. His second book, slated for a February 2019 release, is titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need. His bold statement is that we all live or die based on our ability to persuade. In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others. Other industry experts have validated Jeff’s work with numerous awards including the prestigious The American Advertising Award. The heart and soul of Jeff’s presentations are the emotional story he tells of adopting his youngest daughter from Haiti while the country’s government was collapsing. Through this near death experience of navigating civil unrest and institutional bureaucracy in a third world nation, Jeff learned valuable lessons on how to persuade others without ever manipulating. Jeff unpacks these secrets of the superpower of persuasion in every presentation.
Jeff Tippett, known as “Mr. Persuasion,” is an international speaker, podcast host, writer, and expert in persuasive communication. Jeff is the founder of the public affairs and communications firm Targeted Persuasion, and author of the book Unleashing Your Superpower: Why Persuasive Communication Is the Only Force You Will Ever Need. In this episode, Jeff explains how persuasive communication played a vital role in adopting his daughter, breaks down his "Three C's" of communication, and discusses why persuasion is a powerful act for everyone involved. The Finer Details of This Episode: How Jeff got an early start as an “entrepreneur.” The reason adopting his daughter played a major role in shaping Jeff’s attitude toward persuasive communication. What makes persuasion different from manipulation, and why Jeff sees the former as instilling a kind of leadership in people. How persuasive communication allows you to do more with less and convince people without them even realizing at first. Capture, Connect and Convince: Jeff’s “Three C's” for persuasive communication. Why Jeff puts his faith in mom & pop businesses and grassroots organizations over their bigger counterparts. Quotes: “Persuasion is seeing a better future, a better outcome for someone else and helping them to see it for themselves and bringing them along in this journey.” “I wanna say something that doesn’t give them everything, but gives them enough.” “I didn’t have to cause the emotion, I didn’t have to create it. I just had to connect with it and give them an outlet to change it.” “How do I reframe this in a way that speaks to what they care about, not what I care about?” “You’re already building your brand whether you realize it or not.” “There’s so much peace when all of our work aligns with who we are internally and what matters to us.” Mentions: Chubbies Guest Links:Jeff’s homepage - https://jefftippett.com/ Targeted Persuasion - http://targetedpersuasion.com/ Unleashing Your Superpower - https://www.amazon.com/dp/173353380X/ref=cm_sw_r_tw_dp_U_x_zbKkDb473RRPB Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!
The success of your business depends on how well you persuade. Sharing his mastery on the art of persuasion is Mr. Persuasion himself, Jeff Tippett. As the founder of the award-winning PR firm, Targeted Persuasion, Jeff gives great insights on what it takes to successfully do a pitch, whether you are a new client, someone who wants to get hired, or looking for funding. He talks about what captures people's attention and, at the same time, how to be consistent with your brand and messaging. Believing that everyone has this superpower to persuade, he suggests ways on how people can tap into that. Jeff also reveals the steps to building trust, crafting a call to action, and storytelling.
Jeff Tippett is known to many as Mr. Persuasion. In 2019, he will author and publish his second book titled, Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need. The founder of Targeted Persuasion, a Raleigh, NC-based public affairs and communications agency, Jeff travels the country sharing is stories of persuasion including a life-saving experience in Haiti where he adopted his youngest daughter.
Jeff Tippett is known to many as Mr. Persuasion. He is a subject matter expert on persuasive communications and is the Founder of Targeted Persuasion.Jeff speaks to international audiences through keynotes and seminars, in which he helps attendees increase their effectiveness, gives them powerful tools to reach their goals, and empowers attendees to positively impact and grow their organizations or businesses. His second book, titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need, is an Amazon #1 international bestseller.Jeff shares insights and stories, including:The personal and professional transformation that came from adopting a baby from the for the country of Haiti; The power of conversation to make things happen; Being persuasive without being manipulative;The magical words, "That's Right"; andThe "Free the Mimosa" storyJeff also shares his Insight2Go.For more info about Jeff Tippett, you can find him on LinkedIn or contact him via his website at https://jefftippett.com.Please visit https://successinsightpodcast.com to read the full transcript of this episode and to listen to more selections and read the transcripts from our podcast library.
Known to many as Mr. Persuasion, our guest, Jeff Tippett, is the founder of Targeted Persuasion, an award-winning public affairs and communications firm. Jeff shares how Startup Founders can use persuasive communication to capture, connect and convince customers, investors, team members, vendors and advisers.Founders don't need to think they're trying to make somebody else do something or that they have to try to sell someone. He explains founders are showing leadership, sharing their vision for a better future, a better outcome. When we truly believe we are meeting our customer's needs, it sets our minds free to be out there, to run, wide open and it becomes effortless to help persuade our clients and customers. Jeff shares his three C's for persuasive communication: Capture, Connect, Convince. How do we capture the audience's attention? How do we connect with our audience? How do we convince them to take action?You will learn how to apply the three C’s to grow your business … to help increase revenue, build brand awareness, acquire and retain customers.Jeff's book, Unleashing Your Superpower, was just released on Amazon - click this link to grab a copy: http://jefftippett.co/FyKBYS.Here's the link to BlinkList: https://www.blinkist.com/ - where you can read/listen to more books in less time.Please visit Jeff at http://jefftippett.com and follow him on:Twitter: https://twitter.com/JeffTippettFacebook: https://www.facebook.com/JeffTippettSpeaker/LinkedIn: https://www.linkedin.com/in/jefftippett/YouTube: https://www.youtube.com/user/jeffincary#If you’re ready to raise capital and need a plug’n’play pitch deck template to wow potential investors, I have the perfect Pitch Deck Template for you. It will save you weeks of time, lower your anxiety and increase your odds of success. You can learn more via the following link, and be sure to use the discount code STARTUPLIFE to receive 20% off. Here's the link: http://andelyons.com/powerful-pitch-deck-investors/Until next time, stay strong, stay focused – and please remember – you’ve got this – Cheers!Ande ♥
If you enjoy listening to my podcast, please take a minute to leave a review here! My guest today, Jeff Tippett is a Raleigh, North Carolina-based public speaker, and owner of the public affairs firm, Targeted Persuasion. Known by audiences and fans as Mr. Persuasion, Jeff Tippett is a subject matter expert in persuasive communications. Jeff has impacted thousands of lives through over 500 presentations, including keynotes and seminars. He helps people increase their effectiveness, gives them powerful tools for attaining goals and dreams, and helps them positively impact their organization – all as they learn techniques for communicating persuasively with others. The heart and soul of Jeff’s presentations is the emotional story he tells of adopting his youngest daughter from Haiti while the country’s government was collapsing. Through this near death experience of navigating civil unrest and institutional bureaucracy in a third world nation, Jeff learned valuable lessons on how to persuade others without ever manipulating. Jeff unpacks these secrets of the superpower of persuasion in every presentation. What You Will Learn About in this Interview: Focusing on Your Brand: We personify our brand. What is your brand saying about you? I think all of us have a responsibility to sell what we believe, sell ourselves, or sell our message. Learn how to communicate the right message – one that will get noticed. Communications in the Workplace: Millennials Are Changing the Game: Unlike previous generations, millennials’ expectations of open communications, deeper connections and authenticity are presenting a communication challenge within the workplace. The Benefits of Telling the Full Story – in Bite-sized Pieces: Shorter attention spans require short messages – not an explosion of information. You want to capture people’s attention with one word that makes them wonder what the second word is – and makes them ask you for the next level. Understanding How People Respond and Positioning Your Message: You know that people primarily respond out of emotion and not logic. Find what is emotional in the story you’re trying to tell around the information. Lead with that, work in the logic and you’ll have your best chance of persuading and moving your audience with you. The Process of Debriefing and Drilling Down to the Simple Message: Let the information all spill out – get it out of your head. Ask, “What problem am I solving with this that I’m trying to convey?” Strike out everything that isn’t crucial – keep only the main words that convey your message. With this, I want to welcome you to my interview with Jeff Tippett. Major Take-Aways From This Episode: Jeff Tippett’s Big, Bold Statement: “We all live or die based upon our ability to persuade.” What’s the difference between persuasive communications and manipulating people? How does understanding this difference help you rise to the top? Jeff’s Audience Take-Aways: As a keynote speaker, presenter and author, Jeff believes that conveying his energy, making an emotional connection, and creating a common ground with his audience is key to their taking away actionable content. Verbal Imagery: Clear the playing field using the word “imagine”. By freeing any barriers of reality, it sets your audience up to listen and allows them to picture the world, the situation, or the environment the way that you want to describe it to them. Get Out of Your Own Head: It’s a challenge. What’s the message that you’re trying to convey to the person you’re talking to? What’s in it for them? Do you care? Your willingness to listen and to make a connection with them – on their terms, will define your success. Communicate with Humor: Humor is one of the best approaches we can use for people to drop down the barriers and walls. We can use things like humor, compassion, empathy, and storytelling as well and authenticity to help us make that connection with our audience. This is about being kind to other people and finding ways that we can connect with other people, to whatever degree, and willingness they are willing to connect. Many of the topics discussed in this interview are also included in Jeff’s second book, slated for an early 2019 release, titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need. Read the Full Transcript Here About Jeff Tippett: In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others. Other industry experts have validated Jeff’s work with numerous awards including the prestigious The American Advertising Award. His first book: Pixels Are the New Ink: 3 Steps to Digital Domination in Your Industry, gives business leaders, activists, political leaders, and anyone desiring to build their brand online the tools needed to grow their network and influence. The easy 3-step process makes implementing the strategies attainable for online novices to pros. Jeff’s highly anticipated second book, slated for an early 2019 release, is titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need. The book is designed for CEOs responsible for leading an organization – often navigating significant changes, a manager with direct responsibility for the performance of those you lead, a salesperson whose income is directly related to your ability to close the sale, or simply an individual hoping to live life with the company of a significant other – Jeff unmasks the secrets of persuasive communication. His bold statement is that, “We all live or die based on our ability to persuade”; and his goal is to help people understand how to persuasively communicate better without ever manipulating people around them – and to help them rise to the top. You can learn more about Jeff Tippett on his website: https://jefftippett.com How to get in touch with Jeff Tippett LinkedIn Twitter Facebook YouTube Key Resources: Articles: Ask what is crucial. Strike everything else. Ask yourself; “What problem does this solve?” Crafting a Simple Message “Now everything lies ahead – the unknown, the potential.” Book: Pixels Are the New Ink: 3 Steps to Digital Domination in Your Industry, by Jeff Tippett Podcasts and Videos: Live podcast with Jen Arnold “Jeff Tippett – Sizzle Real” This episode is sponsored by the CIO Scoreboard, a powerful tool that helps you communicate the status of your IT Security program visually in just a few minutes. Credits: * Outro music provided by Ben’s Sound Other Ways To Listen to the Podcast iTunes | Libsyn | Soundcloud | RSS | LinkedIn Leave a Review If you enjoyed this episode, then please consider leaving an iTunes review here Click here for instructions on how to leave an iTunes review if you’re doing this for the first time. About Bill Murphy Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.
Copy & Content with Jon Cook: For Thought Leaders Who Give an 'Ish' About Their Audience
With great power comes great responsibility. This principle guides Jeff Tippett of Targeted Persuasion in how he masters the art of persuasion with a conscience. Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications. He is an acclaimed speaker, consultant, and author with his upcoming book Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need due out in January 2019. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways + We all live or die based on our ability to persuade. + Thought leaders who care about helping others know how to persuade instead of manipulating their audience. + Our inability to capture the attention of our audience is one of the greatest obstacles for speakers. Resource List + Get your copy of Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need + Connect with Jeff to talk about the art and power of persuasion at jefftippett.com. Learn more about his work with Targeted Persuasion at targetedpersuasion.com. Episode Production Credits + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications. Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to help reach their goals, and empowers attendees to positively impact their organizations or businesses. In 2014, Jeff founded Targeted Persuasion, read more
Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications. Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to help reach their goals, and empowers attendees to positively impact their organizations or businesses. In 2014, Jeff founded Targeted Persuasion, read more The post 184 | The Superpower of Persuasion with Jeff Tippett first appeared on Long Live Lodging.
What does persuasion have to do with impact and leadership? On this episode, Jeff Tippet joins us to answer that question. He is a speaker, author, and entrepreneur, and founder of the award-winning public affairs & communications firm “Targeted Persuasion”. Jeff’s corner-stone story is about adopting his youngest daughter from Haiti. This experience led him to revelations about persuasion and how to use it for your own gain without ever taking advantage of others. He shares those lessons with us to help us achieve our goals by persuading, but more importantly, by helping other people. Topics Discussed: Are persuasion and manipulation really synonymous? How to achieve your to-do list without ruining personal relationships? How to simplify your message to make it stick with people? Connect with Jeff: Website Instagram Twitter --
One thing many of us struggle with is communication and how we persuade people to join our programs, convince leaders to give us resources, ask our boss for a raise….the list goes on and on for why we need to develop persuasive communications. People have a gazillion things going on and you need to get them to WANT to get involved. This isn’t about trickery but rather people feeling called to action. Today’s guest is Jeff Tippett, speaker, author, and entrepreneur. He considers himself a motivational teacher. That means he delivers actionable content with high energy and passion all while seeking out a heartfelt connection with his audience. In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm, and has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others. Jeff and I discuss how he defines persuasive communications, how using them has helped him personally and professionally, steps to building persuasive communications and his top tip for you to start being more persuasive. I love the honor of learning from someone outside of our field because we have to get out of our wellness silos to expand our knowledge base. Not only has Jeff shared him wisdom on this episode but he’s teaching a masterclass for those that join my upcoming training, Next Generation Wellness: From Theory to Practice. For links mentioned in today's episode visit https://redesigningwellness.com/ To join the Redesigning Wellness Community, visit https://www.facebook.com/groups/rdwellnesscommunity/