Podcasts about entrepreneurial marketing

Cue the confetti because we've hit 200 episodes of Seriously in Business! From launching as Design Hacks for DIYers to evolving into Seriously in Business, this podcast has been an incredible journey. Today, I'm celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours.This special episode, I'm joined by Ellie Swift, Erika Cramer, Sarah Greener, Cat Dunn, and Julie Parker as they dive into: ✔️ Biggest business challenges—from navigating motherhood to overcoming health setbacks ✔️ Branding breakthroughs—decisions that doubled their business success ✔️ Avoiding shiny object syndrome—how to stay focused and create lasting impact ✔️ Scaling with purpose—using branding and strategy to stand out and growThis episode is packed with real stories, and practical tips to help you elevate your brand, refine your strategy, and build a business that truly works for you. ABOUT OUR INCREDIBLE GUESTS: JULIE PARKERFounder of The Beautiful You Coaching Academy, Julie is a mentor, counsellor, and breathwork facilitator with over two decades of experience. She has trained thousands of life coaches, authored award-winning books, and spoken for brands like Apple and Telstra. Website: www.juliesuzanneparker.com Instagram: www.instagram.com/julesyparker Beautiful You Coaching Academy: www.beautifulyoucoachingacademy.com ERIKA CRAMERKnown as The Queen of Confidence, Erika is a TEDx speaker, bestselling author, and host of The Confidence Chronicles podcast with millions of downloads. She empowers women to step into confidence and own their lives.  Grab her book: https://thequeenofconfidence.com/becomingmagneticbook/Instagram: https://www.instagram.com/thequeenofconfidence CAT DUNNAward-winning Online Business Manager (OBM), Cat helps coaches and creatives streamline and scale. She also mentors Virtual Assistants stepping into OBM roles and leads The OBM Motley Crew community.  Instagram - https://www.instagram.com/catlouisedunnWebsite - https://catlouisedunn.comUpcoming Event: Life After I Left Melbourne - Feb 2025 - https://www.eventbrite.com.au/e/life-after-i-left-tickets-1100255667319 ELLIE SWIFT7-figure Business Coach & Mastermind Mentor, Ellie helps coaches, creatives, and consultants scale with ease. Featured in Success Magazine, Thrive Global, and more, she's built a thriving business with her Scalable Freedom Method®️  Website: https://www.ellieswift.com/Podcast: http://ellieswift.com/podcast/Instagram: https://instagram.com/elliehswift SARAH GREENERSarah coaches women and mums to build sustainable, burnout-free businesses. With experience running multiple businesses while balancing family life, she now teaches others how to reframe, systemize, and scale their success.  Instagram: https://www.instagram.com/sarahgreenercoach/Website: https://themoxiemovement.com/------------------------------------------------------------------------------------------------------------------------------WATCH, READ & CONNECTWatch on YouTube: www.youtube.com/@jacquinauntonRead the Blog: https://whitedeer.com.au/ep200 WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Your graphics aren't just pretty pictures; they're the MVPs of your sales team! In this episode of Seriously In Business, I'm breaking down 3 game-changing design strategies to make your Instagram posts profitable. Trust me, you don't wanna miss out—otherwise, you'll be stuck spinning your wheels while others are racing ahead.In this episode, we're diving into:Making Your Designs Easy to Consume: Discover how easy-to-read, strategic designs can captivate your audience and turn them into customers. (Carousels may just become your new best friend!Carousel Conversion Formula: Learn my proven formula for Instagram carousels that guides your audience from curiosity to conversion. Yep, it's that organized!The Power of Shareable Content: Want your posts to reach more eyeballs? Make them shareable! I'll share tips on how to do this effectively.Plus, stick around till the end to find out how you can get live access and support from me on your Instagram posts. If you're tired of your brand looking chaotic and craving some strategic, professional magic, this episode is your golden ticket.Let's make your brand not just look good, but work good. Tune in now!Want to try ManyChat to automate your IG comments to easily share links? https://manychat.partnerlinks.io/1n4c2tt4t99a Watch on YouTube: https://youtu.be/gX5CGCPF43g Read on the Blog: https://whitedeer.com.au/ep199/ WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In this episode of The Parlor Room podcast, Chris sits down with startup advisor, founder, and Harvard Business School Professor Christina Wallace to discuss the critical role of building an entrepreneurial mindset. Wallace breaks down the distinctions between traditional marketing and entrepreneurial marketing, illustrating how mindset plays a pivotal role. She delves into the core principles of entrepreneurial marketing, emphasizing how curiosity and embracing uncertainty can drive meaningful results—far beyond a sales-driven approach. Plus, Wallace shares valuable insights on identifying your strengths and leveraging them to carve a fulfilling career path. GUEST Christina Wallace, Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School  RESOURCES HBS Online's Entrepreneurial Marketing course (https://hbs.me/5bd39zr4) Wallace's latest book, The Portfolio Life (https://hbs.me/msc4a74u) Related HBS Online blog posts: Develop an Entrepreneurial Mindset & Deep Marketing Expertise with HBS Online's New Certificate Course & Marketing Learning Track (https://hbs.me/659v25bd)  HBS Online Courses Prepared This Young Professional to Jump from Industry to Entrepreneurship (https://hbs.me/4vt7un8w) Growth Mindset vs. Fixed Mindset: What's the Difference? (https://hbs.me/48kr9sc9)  How One Health Care Leader Advanced Her Career by Becoming Comfortable with Being Uncomfortable (https://hbs.me/k82798by)  3 Entrepreneurs Who Made Their Ideas Winning Realities (https://hbs.me/yckw3fbn)  Watch this episode on YouTube: https://hbs.me/yuds3ku4

A visionary and growth-focused marketing strategist, I am Tracy A. Wehringer, a leader with a proven track record in spearheading revenue-generating marketing initiatives across global B2B landscapes. My expertise lies in crafting marketing centers of excellence, underpinned by a comprehensive understanding of diverse marketing disciplines and robust business development strategies. With a flair for strong executive leadership, I excel in communication and thrive in environments that demand revenue acceleration and cost containment. My approach is always strategic, data-driven, and customer-centric, ensuring that every marketing effort aligns with the broader business objectives for sustainable growth. My journey is marked by solving complex challenges and turning marketing into a powerhouse for sustainable growth. What I Solve: •Tech Integration Challenges: Navigating the complex maze of integrating technologies like Salesforce, Pardot, and Five9. My approach led to a staggering 79.16% increase in net-new revenue, showcasing my ability to blend technology seamlessly for revenue growth. •Customer Retention Hurdles: Overcoming the prevalent issue of customer churn. I've implemented strategic communication automation in Salesforce, achieving an impressive 93% retention rate, far above industry norms. •Data Utilization and Optimization: Transforming underutilized data into a goldmine. I spearheaded a data enhancement initiative, increasing targeted data accuracy and volume by over 62%, and propelled marketing qualified leads by 67%. •Sales Funnel Inefficiencies: Revamping and streamlining the sales process. My strategies have drastically cut down the sales funnel duration, from an average of 6.3 months to just 1.7 months, optimizing sales efficiency and effectiveness. •ROI and Cost Challenges: Delivering a monumental Marketing Return on Investment (MROI) of 597% and playing a crucial role in a Six Sigma quality team, I've driven cost savings exceeding $24 million, showcasing my ability to balance quality and cost efficiency. My Vision: To redefine marketing as a critical revenue driver, not just a cost center. I focus on aligning every marketing initiative with the broader business objectives, ensuring strategic, data-driven, and customer-centric approaches for long-term growth.  https://www.linkedin.com/in/tracyawehringer/ https://moonshot-strategy.com/   Quick recap Summary Marketing Challenges for Solopreneurs and Entrepreneurs Michael and Tracy discussed the challenges of marketing and growth for solopreneurs and new entrepreneurs. Tracy, the founder of Moonshot Strategy, shared her experiences and goals, emphasizing her focus on driving growth and connecting with the right audience. Michael, who initially had an accounting career, expressed regret for not paying more attention to marketing earlier in his life. The conversation was intended to be a casual discussion, with the aim of sharing insights and experiences. Entrepreneurial Marketing and Sales Challenges Tracy and Michael discussed the challenges faced by entrepreneurs in marketing and sales. Tracy shared her approach to helping clients, which includes an advisory session to understand their goals, challenges, and strategies. She also emphasized the importance of understanding the client's vision for the future, their business model, and their relationship with Wall Street. Tracy further explained her process of analyzing the client's data, tech stack, customer definition, and talent mix to provide a comprehensive view of their current situation. Michael acknowledged the importance of Tracy's work and the challenges entrepreneurs face in marketing and sales. Marketing and Sales Alignment for Organizational Growth Tracy and Michael discussed the importance of marketing and sales in organizational growth and success. Tracy emphasized the need for a complete understanding of an organization's current state and future goals, and the importance of aligning marketing efforts with key performance indicators (KPIs) that reflect the organization's vision. She also highlighted the significance of having financial conversations with the CFO or CPO to provide a true return on investment for marketing efforts. Michael agreed, noting that many organizations struggle with understanding marketing and sales, and that bringing in expertise can help organizations reach their goals. They both agreed that understanding the organization's KPIs and having financial conversations are crucial for success. Understanding Customer Needs and Building Trust Michael emphasized the importance of understanding and meeting customer needs, whether it's a board of directors, shareholders, or individual customers. He stressed the need for trust and confidence in delivering what customers want, which can lead to positive outcomes and customer loyalty. Michael also highlighted the role of storytelling in sales and marketing, connecting potential customers with their desired future. He further discussed the importance of creating a positive work environment for employees, which can lead to organizational success. Lastly, he shared the advice of Michael to make one's own economy, understanding external forces but focusing on creating one's own environment. Building Trust and Relationships for Lifetime Value Michael and Tracy discussed the importance of building trust and relationships with customers to increase lifetime value. They emphasized the need for effective marketing and sales strategies, as well as a focus on customer onboarding and satisfaction. Tracy highlighted the significance of customer amplification, where customers promote the brand through testimonials, case studies, and speaking engagements. Both agreed that having customers do the marketing and sales work has more weight and is the ultimate goal. Sharing Positive Experiences and Testimonials Michael discussed the importance of sharing positive experiences with others, using the example of a colleague named Tracy who helped him achieve impressive results. He emphasized the value of testimonials and personal experiences in promoting a product or service. Michael also shared his own experience of taking a local tourist tour in his city, which led him to discover new things about his surroundings. He concluded by highlighting the benefits of such experiences, including learning something new and spending time with other people. Focusing on Customer Experience and Feedback Michael and Tracy discussed the importance of focusing on customer experience to transform an organization. They agreed on the value of customer councils, where customers can provide insights and suggestions for improvements. Michael shared his experience with patient advisory councils in healthcare clinics, highlighting the positive impact of implementing customer suggestions. Tracy emphasized the significance of understanding customer needs beyond surveys and the potential for customer councils to enhance lifetime value. Both agreed on the importance of making customers feel heard and valued, leading to a sense of ownership and improved experiences. Identifying Areas to Stop Doing in Business Tracy and Michael discussed the importance of identifying areas to stop doing in business, particularly in relation to quarterly business reviews. They emphasized the need for effective communication and change management when making such decisions. Tracy shared her experience with a merger and acquisition, highlighting the importance of retaining talent. Michael agreed, noting that communication is key in all aspects of life. The conversation ended with Tracy sharing her contact details and offering her newsletter for further information.  

Clay reviews Tires (starring Shane Gillis) while realising he is only 2 degrees of separation from Shane. Clay breaks down each episode by theme, attaching real life stories to each. Nepotism (00:05:10): Being given a business by a family member, despite having no experience in that profession. Lebron James gifting his son, Bronny, a guaranteed NBA contract as the 55th pick in the NBA Draft. Clay getting a retail role without having to interview because his dad was the manager. Goofy Managers (00:10:25): Silly inclusion initiatives. Workplace rhyming slang. Getting Poached (00:14:42): A successful person from your high school graduating class walks in to your job and makes you an offer to come and work for them. What do you do? Clay's experience with friends reaching out with Multi-Level Marketing "opportunities" (pyramid schemes). Reaching out to people who you know are successful, and being hit with a quote for a catch up equivalent to 1000 coffees. The Rumour Mill (00:25:52): Rumours floating around the workplace: misinformation or malicious intent? The (almost always negative) results of rumours spreading among colleagues. Marketing Campaigns (00:28:22): The bikini carwash episode begs the question: is there any business that couldn't benefit from a bikini carwash and / or some soapy t*ts being put in front of your audience? This episode is powered by Bung Bung Coffee and Thirst Trap Australian Spring Water! Please take the time to drop us a 5-Star review! Buy tickets to Clay's standup and find the Clay's Reviews Database at www.claymcmathcomedy.com Tell a friend to tell a friend about the Welcome to the Poddy Podcast. Youtube Apple Podcasts Spotify Letterboxd Instagram: @claymcmathcomedy and @welcometothepoddy Facebook: Clay McMath Comedy and Welcome to the Poddy Twitter / X: @claymcmathcomic and @welcomepoddy

Jeffrey Hayzlett, an American businessman. Formerly the chief marketing officer of the Eastman Kodak Company, and now the CEO of The Hayzlett Group.Entrepreneurs often fall into the trap of saying yes to everything without considering the ROI and opportunity cost. Instead, they should focus on five key tasks daily and ensure enough time is allocated for these priorities. The discussion also highlights the shift in content strategy from simply gaining eyeballs and ears to capturing hearts and minds, stressing the importance of reaching the right audience with valuable content at the right time.Jeffrey shares his journey of acquiring over 200 businesses and scaling them efficiently by leveraging acquisitions for rapid growth. He underscores the significance of understanding the problems a business solves for its customers and maintaining a firm grasp on the company's value. He also discusses the need for entrepreneurs to build systems that support scalable growth, akin to the McDonald's model. The conversation touches on the importance of data in decision-making, particularly for larger companies, and the benefits of having a strong, capable team to support business operations.CHAPTER TITLES1:21 - Welcome Jeffrey Hayzlett 1:46 - Quick Overview of Jeffrey's Accomplishments 1:55 - Driving Businesses and Leading C-Suite Network 2:31 - Blending Corporate and Entrepreneurial Marketing 2:52 - Journey and Bumps Along the Way 3:20 - Scaling Through Acquisitions 5:27 - Hustle Versus Working Smarter 5:58 - Automate, Delegate, Eliminate10:02 - Learning from Data in Big Companies 11:52 - Building Scalable Systems 13:24 - Importance of Team Dynamics 16:19 - Entertainment and Business Similarities 17:51 - Becoming a Media Company 18:41 - Content Drives Community Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Let me tell you about my insightful guest today - Robert Brill, CEO of Brill Media, an award-winning media buying agency specializing in precision advertising. With over 20 years of experience, Robert is not only a Forbes Business Council member but also provides marketing insights to other major publications. In our casual conversation, Robert shares key takeaways for small business owners on effectively growing through marketing. He emphasizes having the right messaging before spending money to amplify reach. We discuss how to achieve product-market fit by understanding target audience problems. Robert also advises on major advertising platforms like Google, Meta, LinkedIn, and TikTok. He explains how brand awareness campaigns, while not directly sales-driven, increase conversion rates long-term. Overall, Robert provides a wealth of practical tips for entrepreneurs to make better marketing decisions. I encourage you to listen to Robert's expertise in precision advertising and their success in growing a media agency. Let me know your key takeaways in the comments!   #SmallBusinessMarketing  #EntrepreneurialMarketing #BusinessGrowthStrategies  #MarketingTips  #AdvertisingInsights  #DataDrivenMarketing  #BrandBuilding  #DigitalMarketing101 #MarketingAgencyTips #CustomerCentricAdvertising Key Moments   00:00:03 - Introduction to Robert Brill   00:01:06 - Becoming an Entrepreneur   00:02:47 - Key Insights for Business Growth   00:06:49 - Product Market Fit   00:13:07 - Advertising Platforms   00:14:22 - Understanding Consumer Data and Advertising Platforms   00:17:27 - Platform Recommendations for Advertising   00:19:57 - Building Brand Awareness and Sales   00:21:22 - Utilizing TikTok for Marketing   00:23:49 - Marketing Strategies for Small Businesses   00:28:23 - Importance of Finding the Right Agency   00:29:43 - Role of an Agency   00:32:21 - Offer and Contact Information   00:33:58 - Marketing vs. Advertising  Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support

Today's guest is Bruce Leto. Today is a special episode for me. I met Bruce many years ago at Villanova University when Bruce was a stellar student in my Entrepreneurial Marketing class.  At the time, Bruce was very successful in his corporate world, but he wanted to do something different. Over the years, I have seen Bruce build a practice of impact and importance for a specific target market which we'll discuss in this interview.   With nearly 10 years in sales and project management, Bruce Leto, Jr. has been a thought leader and expert designer in the media industry since 2017 - helping local businesses position for growth and success. Since then, Bruce has appeared as a Guest Lecturer in Economics at the Villanova School of Business & NYU, a Published Author in the American Journal of Arts Management, an Expert Blogger on UpCity, and a Finalist in the 2021 American Prize Competition. Bruce's websites have won awards in internationally accredited venues such as WE Excellence, The Davey Awards, and UpCity (as well as having been featured on Yahoo! Finance). MBA with a Master's from New York University, Bruce believes in the intellectual approach to web design and marketing. After listening to today's episode, check out Bruce's website for tips on building a responsive website for your business.   

The guest on this episode is Frank Cespedes, who is a Senior Lecturer at Harvard Business School. Frank starts off by describing his definition of leadership and how it is connected to servant leadership. We have a great conversation about acknowledging and closing the C-suite gap. How to ask better questions to use AI to drive the decisions in our organizations. Frank helps us understand that as we rise in an organization we lose touch with what is going on around us inside those organizaitons and does a great job really illustrating what that means. Frank gives a good example of the pitfalls of bringing in an outsider who is a star in a given industry.  Frank highlights why timely training technology supported by good learning processes can and should be utilized in our organizations. There is no such thing as performance in the abstract, so asking really good questions that will help us get our data guiding our organizations in more informed ways to create better strategies. Good Leadership is crucial for the success of our organizations.  Frank has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of six books and many articles in Harvard Business Review, The Wall Street Journal, California Management Review, and other publications. His most recent book is "Aligning Strategy and Sales," & Frank has a master's degree from MIT and a Ph.D from Cornell University.  At Harvard, he has developed and taught a variety of MBA and executive courses, led the Strategic Marketing Management program for senior executives, was co-lead of the Sustainable Market Leadership program for CEOs and their teams. He currently teaches Entrepreneurial Marketing in the MBA program, in the Owner President Management (OPM) executive program, and he heads the executive program on Aligning Strategy and Sales. Resources: Frank Cespedes Website: https://frankcespedes.com/ Peter Drucker - The Manager and the Moron https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-manager-and-the-moron Frank Cespedes - Sales Management that Works Sales Management That Works: How to Sell in a World that Never Stops Changing  Alfred P. Sloan - My Years With General Motors My Years With General Motors     

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi, and Jacky Mussry About the Book: An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing.  In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also considers the effect of digital connectivity on consumers and companies everywhere.  This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing―and in business, generally―Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide. About the Author: Philip Kotler is professor emeritus of marketing at the Kellogg School of Management, Northwestern University, where he held the S.C. Johnson & Son Distinguished Professor Of International Marketing.  He is one of the world's leading authorities on marketing, widely regarded as the “father of modern marketing," author of over 90 books, recipient of numerous awards and honorary degrees from schools around the world, and voted as the Number 1 Guru In Management in the list of Top 30 Gurus Of Management (2022). The Wall Street Journal ranks him among the top six most influential business thinkers. He holds an MA from the University of Chicago and a Ph.D. in economics from MIT. Philip has an incredible international presence - his books have been translated into more than 25 languages, and he regularly speaks on the international circuit. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/entrepreneurial-marketing-philip-kotler 

Dapatkan Bukunya Sekarang! Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability: https://www.periplus.com/p/9781119835202 Pasar mengalami perubahan yang sangat pesat. Pandemi pun memicu dinamika yang semakin menantang sehingga setiap perusahaan harus melakukan beragam strategi agar bisa bertahan dan tetap mengalami pertumbuhan. Tantangan selama pandemi itu pun mendorong lahirnya buku berjudul entrepreneurial Marketing” atau EM. Buku yang ditulis oleh Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, dan Jacky Mussry ini dihadirkan agar perusahaan atau organisasi bisa bermanuver dengan lebih agile dalam era post normal. Dalam diskusi buku di Jakarta yang digelar oleh MarkPlus Institute dan Toko Buku Periplus, Hermawan Kartajaya mengatakan, buku ini berisi tentang cara untuk menyeimbangkan antara sikap profesional dan sikap entrepreneurial. “EM adalah strategi yang memadukan kedisiplinan dalam sikap profesional dan kreativitas dalam sikap entrepreneurial. Lewat sikap entrepreneurial, orang jadi lebih bisa melakukan improvisasi dalam setiap keadaan sehingga bisa lebih fleksibel dalam melakukan penyesuaian,” kata Hermawan Kartajaya yang juga menjabat sebagai Founder & Chairman MarkPlus Corp di toko buku Periplus Pondok Indah Mall 1, Jakarta pada Selasa (9/05/2023). Baca selengkapnya di https://www.marketeers.com/tumbuh-di-era-post-normal-lewat-strategi-entrepreneurial-marketing/ ✅Follow Periplus Social Media‼️ Twitter Official: ⁠https://lnkd.in/g6y2CuGR⁠ Instagram Official: ⁠https://lnkd.in/gDhv3DqB⁠ PeriPodcast Official: ⁠https://lnkd.in/gngT5qyE⁠ Pinterest Official: ⁠https://pin.it/3iMQvkP⁠ Linkedin Official: ⁠https://lnkd.in/dnWsfXUW⁠ Tiktok Official: ⁠https://lnkd.in/gHmfXBBC⁠ Hastag PeriTok: ⁠https://lnkd.in/d_Y9574n⁠ ✅Contact Us: Buku Rekomendasyik: ⁠⁠https://lnkd.in/g_FkBSwv⁠⁠ Store Locations [Whatsapp] : ⁠https://lnkd.in/g-RbHaPA⁠ Customer Testimonials: ⁠https://lnkd.in/gaNy3fq3⁠ eCatalogue: ⁠https://lnkd.in/gg5unpUW⁠ #Markplus #Marketing #Periplus --- Send in a voice message: https://podcasters.spotify.com/pod/show/periplusid/message

Dapatkan Bukunya Sekarang! Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability: https://www.periplus.com/p/9781119835202 Pasar mengalami perubahan yang sangat pesat. Pandemi pun memicu dinamika yang semakin menantang sehingga setiap perusahaan harus melakukan beragam strategi agar bisa bertahan dan tetap mengalami pertumbuhan. Tantangan selama pandemi itu pun mendorong lahirnya buku berjudul entrepreneurial Marketing” atau EM. Buku yang ditulis oleh Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, dan Jacky Mussry ini dihadirkan agar perusahaan atau organisasi bisa bermanuver dengan lebih agile dalam era post normal. Dalam diskusi buku di Jakarta yang digelar oleh MarkPlus Institute dan Toko Buku Periplus, Hermawan Kartajaya mengatakan, buku ini berisi tentang cara untuk menyeimbangkan antara sikap profesional dan sikap entrepreneurial. “EM adalah strategi yang memadukan kedisiplinan dalam sikap profesional dan kreativitas dalam sikap entrepreneurial. Lewat sikap entrepreneurial, orang jadi lebih bisa melakukan improvisasi dalam setiap keadaan sehingga bisa lebih fleksibel dalam melakukan penyesuaian,” kata Hermawan Kartajaya yang juga menjabat sebagai Founder & Chairman MarkPlus Corp di toko buku Periplus Pondok Indah Mall 1, Jakarta pada Selasa (9/05/2023). Baca selengkapnya di https://www.marketeers.com/tumbuh-di-era-post-normal-lewat-strategi-entrepreneurial-marketing/ ✅Follow Periplus Social Media‼️ Twitter Official: ⁠https://lnkd.in/g6y2CuGR⁠ Instagram Official: ⁠https://lnkd.in/gDhv3DqB⁠ PeriPodcast Official: ⁠https://lnkd.in/gngT5qyE⁠ Pinterest Official: ⁠https://pin.it/3iMQvkP⁠ Linkedin Official: ⁠https://lnkd.in/dnWsfXUW⁠ Tiktok Official: ⁠https://lnkd.in/gHmfXBBC⁠ Hastag PeriTok: ⁠https://lnkd.in/d_Y9574n⁠ ✅Contact Us: Buku Rekomendasyik: ⁠⁠https://lnkd.in/g_FkBSwv⁠⁠ Store Locations [Whatsapp] : ⁠https://lnkd.in/g-RbHaPA⁠ Customer Testimonials: ⁠https://lnkd.in/gaNy3fq3⁠ eCatalogue: ⁠https://lnkd.in/gg5unpUW⁠ #Markplus #Marketing #Periplus --- Send in a voice message: https://podcasters.spotify.com/pod/show/periplusid/message

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*Dapatkan Bukunya Sekarang! Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability: https://www.periplus.com/p/9781119835202 Pasar mengalami perubahan yang sangat pesat. Pandemi pun memicu dinamika yang semakin menantang sehingga setiap perusahaan harus melakukan eragam strategi agar bisa bertahan dan tetap mengalami pertumbuhan. Tantangan selama pandemi itu pun mendorong lahirnya buku berjudul entrepreneurial Marketing” atau EM. Buku yang ditulis oleh Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, dan Jacky Mussry ini dihadirkan agar perusahaan atau organisasi bisa bermanuver dengan lebih agile dalam era post normal. Dalam diskusi buku di Jakarta yang digelar oleh MarkPlus Institute dan Toko Buku Periplus, Hermawan Kartajaya mengatakan, buku ini berisi tentang cara untuk menyeimbangkan antara sikap profesional dan sikap entrepreneurial. “EM adalah strategi yang memadukan kedisiplinan dalam sikap profesional dan kreativitas dalam sikap entrepreneurial. Lewat sikap entrepreneurial, orang jadi lebih bisa melakukan improvisasi dalam setiap keadaan sehingga bisa lebih fleksibel dalam melakukan penyesuaian,” kata Hermawan Kartajaya yang juga menjabat sebagai Founder & Chairman MarkPlus Corp di toko buku Periplus Pondok Indah Mall 1, Jakarta pada Selasa (9/05/2023). Baca selengkapnya di https://www.marketeers.com/tumbuh-di-era-post-normal-lewat-strategi-entrepreneurial-marketing/ ✅Follow Periplus Social Media‼️Twitter Official: https://lnkd.in/g6y2CuGRInstagram Official: https://lnkd.in/gDhv3DqBPeriPodcast Official: https://lnkd.in/gngT5qyEPinterest Official: https://pin.it/3iMQvkPLinkedin Official: https://lnkd.in/dnWsfXUWTiktok Official: https://lnkd.in/gHmfXBBCHastag PeriTok: https://lnkd.in/d_Y9574n✅Contact Us: Buku Rekomendasyik: ⁠https://lnkd.in/g_FkBSwv⁠Store Locations [Whatsapp] : https://lnkd.in/g-RbHaPACustomer Testimonials: https://lnkd.in/gaNy3fq3eCatalogue: https://lnkd.in/gg5unpUW #Markplus #Marketing #Periplus --- Send in a voice message: https://podcasters.spotify.com/pod/show/periplusid/message

Full Video: MPERIPLUS BOOK CLUB - ENTREPRENEURIAL MARKETING: PUNOKAWAN MENDUNIA https://www.youtube.com/watch?v=EOHMdmtKMu8&t=8s [

Timur Khabirov: Bring Visual Art into Entrepreneurial Marketing Timur Khabirov is an  entrepreneur, designer, and investor; co-founder and CEO behind the Prequel mobile photo editing app. Prequel helps entrepreneurs express themselves by bringing their most daring visual art projects to life. It is where art meets technology, bringing unique effects and editing tools to our users. Welcome to the Conscious Millionaire Show for entrepreneurs, who want to achieve high sales and positively impact humanity! Join host, JV Crum III, as he goes inside the minds of conscious guests such as Millionaire Entrepreneurs and World-Class Business Experts. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,5000 episodes that have been heard by over 100 million in 190 countries. Join us as a regular listener to get money-making and impact secrets on how you can grow your business and make a massive difference for humanity faster!

Timur Khabirov: Bring Visual Art into Entrepreneurial Marketing Timur Khabirov is an  entrepreneur, designer, and investor; co-founder and CEO behind the Prequel mobile photo editing app. Prequel helps entrepreneurs express themselves by bringing their most daring visual art projects to life. It is where art meets technology, bringing unique effects and editing tools to our users. Welcome to the Conscious Millionaire Show for entrepreneurs, who want to achieve high sales and positively impact humanity! Join host, JV Crum III, as he goes inside the minds of conscious guests such as Millionaire Entrepreneurs and World-Class Business Experts. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,5000 episodes that have been heard by over 100 million in 190 countries. Join us as a regular listener to get money-making and impact secrets on how you can grow your business and make a massive difference for humanity faster!

As CEO of Value Prop, Jose Palomino has helped over 100 B2B businesses unlock over $250M in new growth. He has decades of experience helping B2B business owners work through and overcome their strategic, marketing, and sales challenges. Jose is also the author of the foundational book Value Prop and host of Business Growth on Purpose. He holds an MBA from Villanova University where he teaches MBA candidates Strategic Marketing Management and Entrepreneurial Marketing. He's also shared international speaking platforms with the likes of noted business strategy experts like John Warrillow, Flint McLaughlin, Jonah Berger, and others. Value Prop Jose Palomino Don't forget to start your subscription to the Networking and Marketing Made Simple podcast by using this link to unlock a bonus episode every single Friday here: https://anchor.fm/scottaaron/subscribe

This week on the Small Business Leadership Report we're talking with Will Smallman. Will is the Managing Partner of Fifteen4 Creative Agency in Baltimore. In addition to his small business leadership, Will teaches Entrepreneurial Marketing as an Adjunct Professor at University of Maryland Baltimore County (UMBC). This podcast is a production of Clear Contender, LLC. Learn More Fifteen4 Creative Agency - https://fifteen4.com/ Will Smallman - https://www.linkedin.com/in/willsmallman/ Clear Contender: https://clearcontender.com/ The Small Business Leadership Report: https://www.clearcontender.com/leadership

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Episode #89. Entrepreneurial leadership is the topic explored in this episode – how leaders in medium-sized or corporate businesses can harness the mindset, agility and skills of an entrepreneur, in order to scale growth. Joining Abby to discuss the qualities of an entrepreneurial leader is Claire Koryczan, Founder of Imagine Beyond, which supports leaders to strengthen their entrepreneurial leadership and personal understanding. In this episode, Claire shares her 12 qualities of an entrepreneurial leader, the power of curiosity and how you can use an entrepreneurial leadership style to energise and empower the development of your people. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Claire Koryczan | LinkedInThe Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Abusive Relationships, Divorce, Bankruptcy to Entrepreneurial Marketing Guru Retired at age 37 - Happiness Coach - Laura DiBenedetto - Part 2 of 2 - EP_135 Laura wanted to achieve greatness from a very early age and is no stranger to hard work. At 19-years-old, Laura began her entrepreneurial journey and started her highly successful marketing company. While working hard for her career, Laura experienced her share of failures: abusive relationships, divorce, bankruptcy… Despite all the struggles, she pushed through, grew the business, earned awards, and even retired at 37 years old! But did retirement bring the happiness she's been searching for all these years? Nope. So she set out to find true happiness and really figure out how people can achieve it. She did the work, found the answers, and she's sharing them with the world with her book, The Six Habits.

Abusive Relationships, Divorce, Bankruptcy to Entrepreneurial Marketing Guru Retired at age 37 - Happiness Coach - Laura DiBenedetto - Part 1 of 2 - EP_134 Laura wanted to achieve greatness from a very early age and is no stranger to hard work. At 19-years-old, Laura began her entrepreneurial journey and started her highly successful marketing company. While working hard for her career, Laura experienced her share of failures: abusive relationships, divorce, bankruptcy… Despite all the struggles, she pushed through, grew the business, earned awards, and even retired at 37 years old! But did retirement bring the happiness she's been searching for all these years? Nope. So she set out to find true happiness and really figure out how people can achieve it. She did the work, found the answers, and she's sharing them with the world with her book, The Six Habits.

Jon talks with Jose Palomino, Author of Value Prop, about the power of a value prop! Jose Palomino is the creator of the Revenue Throughput System™ and has helped over 100 B2B businesses unlock over $250M in new growth. He is the CEO of Value Prop Interactive, and author of the foundational book, Value Prop. Jose holds an MBA from Villanova University where he teaches MBA candidates Strategic Marketing Management and Entrepreneurial Marketing. He's also shared international speaking platforms with the likes of noted business strategy experts like John Warrillow, Flint McLaughlin, Jonah Berger, and others. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Jose Palomino: Website: https://www.valueprop.com/ Twitter: https://twitter.com/jpalomino LinkedIn: https://www.linkedin.com/in/josepalomino/ Facebook: https://www.facebook.com/ValuePropInteractive/

If you don't have a defined USP, you'll have a hard time convincing your ideal customers as to why should be buying your product, that's the reason why an Entrepreneur must have a USP. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.

Our guest this week is Jose Palomino, the CEO of Value Prop. Jose works with B2B business owners to unlock new growth by helping them ensure their value proposition actually aligns with the biggest challenge their ideal customers are facing and making sure there's a sales process and delivery to support that. He's also the author of a book also called Value Prop, host of The Revenue Throughput Podcast, and teaches MBA courses at Villanova focused on Management and Entrepreneurial Marketing. In this episode, Jose discusses the importance of creating a value proposition, especially for companies in the sub $10 million range. He also highlights the top mistakes manufacturing leaders make with their marketing strategy and why you should hone in on value creation. Jose explains various ways industry leaders can capitalize on their marginal advantage. He also touches on what's wrong with the way most businesses approach trade fairs and throws in a few practical ways to get the most out of them. In this episode, find out: Jose's transition from back-office accounting to marketing Why overly customer-concentrated marketing is risky for businesses Why it's important to find out who your best customer is How industry leaders can discover their value proposition Why you should take a look at your sales process How an overemphasis on technical knowledge can kill sales How to approach tradeshows from a value standpoint The role of value in the workplace http://manufacturinghappyhour.com/iTunes (Enjoying the show? Please leave us a review here.) Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going! Tweetable Quotes: “If your business is more than 40% concentrated on one account, it's time to think about diversifying that account and delivering more value.” “Fix the number one customer complaint, the stuff that vexes customers.” “At tradeshows, don't just expect the booth to do the work for you, you have to do your homework.” Links & mentions: https://www.valueprop.com/ (ValueProp.com), a strategy consultancy focused on helping B2B business owners grow their revenue https://www.amazon.com/Value-Prop-Powerful-Propositions-Markets/dp/0981912605 (Value Prop, by Jose Palomino), Jose's book on how to build razor-sharp marketing messages https://www.valueprop.com/revenue-throughput-podcast#:~:text=The%20show%20for%20B2B%20Owners,everyday%20challenges%20of%20revenue%20growth. (The Revenue Throughput Podcast), a podcast for B2B owners who are hungry for growth https://www.teikokurestaurant.com/ (Teikoku, a) Japanese and Thai cuisine place in Newtown Square, Pennsylvania Make sure to visit http://manufacturinghappyhour.com/ (http://manufacturinghappyhour.com) for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.

My guest today is Ash Johns.  Ash is an international business and brand strategist, spiritual guide, psychospiritual life coach, speaker and writer who helps people, brands and businesses remember their purpose on this earth… and actualize it with integrity and spirit. Known for her larger than life presence, bright energy and bold, yet smart, strategies to solve tough problems, Ash brings courage, compassion and a conviction for positive change with her wherever she goes. Wildly collaborative and creative, Ash's mission is to help inspire freedom and belonging in our lives, businesses and workplaces. A student of life, she's been studying various forms of personal development since the age of 8, has a Bachelors of Science degree with honors in Advertising and Entrepreneurial Marketing from Murray State University and is a certified Psychospiritual Coach through The Synthesis Center. Ash believes teachers are also always students. To listen to this episode, visit https://www.michelleoravitz.com/blog/CYDP32   https://www.ashleyjohns.com https://www.instagram.com/ashinspires/ https://www.facebook.com/ashinspires/ https://www.linkedin.com/in/ashinspires/ https://www.youtube.com/channel/UCgYknu0ucvDocRHlR34ReiA   For more information about Michelle, visit www.michelleoravitz.com Instagram: @thewholesomelotusfertility Facebook: https://www.facebook.com/thewholesomelotus/ Subscribe to this podcast here: https://podcasts.apple.com/us/podcast/conceiving-your-divine-purpose/id1566737759

As the Chief Marketing Officer for companies that have included Twilio, Jive, Genpact, Nuance, and Genesys Telecommunications Laboratories, Lynda Kate Smith has owned go-to-market strategy and full marketing responsibilities across a diverse set of industries, particularly in the area of tech products and services. She is currently a consultant/fractional CMO for mParticle and Misty Robotics, and also teaches Global Entrepreneurial Marketing in Stanford University's School of Engineering. In this conversation with Stanford adjunct lecturer Ravi Belani, Smith walks listeners through the fundamental lessons of her Stanford class, using real-world examples to illustrate the importance of marketing in technology entrepreneurship.

As the Chief Marketing Officer for companies that have included Twilio, Jive, Genpact, Nuance, and Genesys Telecommunications Laboratories, Lynda Kate Smith has owned go-to-market strategy and full marketing responsibilities across a diverse set of industries, particularly in the area of tech products and services. She is currently a consultant/fractional CMO for mParticle and Misty Robotics, and also teaches Global Entrepreneurial Marketing in Stanford University's School of Engineering. In this conversation with Stanford adjunct lecturer Ravi Belani, Smith walks listeners through the fundamental lessons of her Stanford class, using real-world examples to illustrate the importance of marketing in technology entrepreneurship.

 Discover ways on how you can grow sustainably instead of being stuck on the revenue plateau Find out why looking at the marketplace perspective is better than the seller's perspective Learn about tips that can guarantee to help you on how you can make your products and business more unique Resources/Links: Wanting to know how to be unique and not like your competitors? Are you ready to shift and overcome that revenue plateau? Learn more about Jose's different tips and tactics on how to get that revenue growth you've been wanting: valueprop.com/guides Summary Have you been feeling stuck on that revenue plateau that's seemingly stagnant or going nowhere? Are you worried that people might not buy your product because of your other competitors? Do you want to know the secrets that could help you change your game play and guarantee you new revenue growth and authenticity in the marketplace? Jose Palomino started Value Prop Interactive to integrate B2B strategy, marketing, and sales. He wrote the book, “Value Prop” and holds his MBA from Villanova University where he teaches Entrepreneurial Marketing. In this episode, Jose shares why you should be looking at your products and business from a marketplace perspective. He also gives tips on what you should do and avoid when trying to avoid or overcome the revenue plateau. Check out these episode highlights: 01:44 - Jose‘s ideal client: “Ideal client's a B2B business, usually in an industrial category between let's say, two and $20 million in revenue. Could be a little bit above, a little bit below that, but it's a business with infrastructure, personnel, and so on.” 02:16 - Problem Jose helps solve: “It's when revenue growth gets stuck. They hit a plateau. They grew from five to 10 to 12. And then they hit 12 for two years, three years in a row. And they can't just move off that because they're busy supplying the requests at that level, and their eyes off the ball on marketing.” 03:29 - Typical symptoms that clients do before reaching out to Jose: “I think one of the key things is margin erosion. You're supplying somebody loyally for years, and yet every year, they're asking for three points, five points, whatever they can get from you. And you never quite feel like you're special to- they're specialty you, but you're not that special to them.” 04:53 - Common mistakes that people make before they find Jose's solution: “the most common is they try to attack- they realize the problem and they attack it in the most obvious way possible. Like, "Oh, we need to do a new website" or "We need to hire a web firm", or "We need a new salesperson" or "We need sales training". So they look for a point solution for something that is systemic.” 06:12 - Jose's Valuable Free Action (VFA): “10 things that you think are reasons that customers buy from you. Write them out that things. Do it, ideally, with your team, if you can, together. Just think 10- brainstorm 10 things.” 07:14 - Jose's Valuable Free Resource (VFR): Check out Jose's FREE Guides: valueprop.com/guides 07:59 - Q: What's the key to sustainable growth? A: Realize that your business is a system. It's not just parts, it's parts working together. You want to look at your car, just tires on the steering wheel. There's a whole system that makes it work. Tweetable Takeaways from this Episode: “Realize that your business is a system. It's not just parts, it's parts working together.

 Discover ways on how you can grow sustainably instead of being stuck on the revenue plateau Find out why looking at the marketplace perspective is better than the seller's perspective Learn about tips that can guarantee to help you on how you can make your products and business more unique Resources/Links: Wanting to know how to be unique and not like your competitors? Are you ready to shift and overcome that revenue plateau? Learn more about Jose's different tips and tactics on how to get that revenue growth you've been wanting: valueprop.com/guides Summary Have you been feeling stuck on that revenue plateau that's seemingly stagnant or going nowhere? Are you worried that people might not buy your product because of your other competitors? Do you want to know the secrets that could help you change your game play and guarantee you new revenue growth and authenticity in the marketplace? Jose Palomino started Value Prop Interactive to integrate B2B strategy, marketing, and sales. He wrote the book, “Value Prop” and holds his MBA from Villanova University where he teaches Entrepreneurial Marketing. In this episode, Jose shares why you should be looking at your products and business from a marketplace perspective. He also gives tips on what you should do and avoid when trying to avoid or overcome the revenue plateau. Check out these episode highlights: 01:44 - Jose‘s ideal client: “Ideal client's a B2B business, usually in an industrial category between let's say, two and $20 million in revenue. Could be a little bit above, a little bit below that, but it's a business with infrastructure, personnel, and so on.” 02:16 - Problem Jose helps solve: “It's when revenue growth gets stuck. They hit a plateau. They grew from five to 10 to 12. And then they hit 12 for two years, three years in a row. And they can't just move off that because they're busy supplying the requests at that level, and their eyes off the ball on marketing.” 03:29 - Typical symptoms that clients do before reaching out to Jose: “I think one of the key things is margin erosion. You're supplying somebody loyally for years, and yet every year, they're asking for three points, five points, whatever they can get from you. And you never quite feel like you're special to- they're specialty you, but you're not that special to them.” 04:53 - Common mistakes that people make before they find Jose's solution: “the most common is they try to attack- they realize the problem and they attack it in the most obvious way possible. Like, "Oh, we need to do a new website" or "We need to hire a web firm", or "We need a new salesperson" or "We need sales training". So they look for a point solution for something that is systemic.” 06:12 - Jose's Valuable Free Action (VFA): “10 things that you think are reasons that customers buy from you. Write them out that things. Do it, ideally, with your team, if you can, together. Just think 10- brainstorm 10 things.” 07:14 - Jose's Valuable Free Resource (VFR): Check out Jose's FREE Guides: valueprop.com/guides 07:59 - Q: What's the key to sustainable growth? A: Realize that your business is a system. It's not just parts, it's parts working together. You want to look at your car, just tires on the steering wheel. There's a whole system that makes it work. Tweetable Takeaways from this Episode: “Realize that your business is a system. It's not just parts, it's parts working together.” -Jose PalominoClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone! Welcome to another edition of Marketing the Invisible. My name is Tom Poland, beaming out to you from Little Castaways Beach in Queensland, Australia, joined today,

My podcast, REACH OR MISS for entrepreneurs, reached its 200th episode, and - as part of the celebration - I decided to change its title to REACH OR MISS - Entrepreneurial Marketing Success.   The 1st secret - your “big idea” or what you are “one of a kind of?” As I see it, the power and beauty of entrepreneurship is that it allows you to share or create what you are “one of a kind of” (the best at). That’s what entrepreneurs should focus on. I’m aware that many people choose to enter the entrepreneurial world to leave their 9 to 5 jobs or to make more money, and these are good reasons; not every entrepreneur wants to change the world or make an impact. However, once you decided to become an entrepreneur, your chances to make an impact on more people and move the needle is significantly higher if you focus on your unique, powerful abilities. I believe entrepreneurship is changing the world, not only because it can create technological or behavioral revolutions, but also because it enables entrepreneurs to choose to do what they are the best at and that means less mediocrity and much more greatness in our world. What any entrepreneur should look for while deciding about his/her professional direction isn’t only where they can make a living, make more money or determine the leading trends today (although these are good and important parameters as part of this decision). Entrepreneurs should start to look for their professional direction after answering the question, What am I “one of a kind of”? Meaning, what will I be outstanding in doing? The answer to this question lies in the meeting point between what you are best at doing and what you most like to do. That will also be the direction where you have the best chances to achieve significant success Once you’ve found what you are “one of a kind of,” you should find what product or service you should create or offer - one that answers a true need and brings value to a significant number of people or businesses.   Blake Jamieson is a fantastic example of an entrepreneur that is one of a kind at what he does, and he literally created a new market category that fit his talent. Blake Jamieson is a pop portrait artist in Manhattan, NY. He paints pop art portraits for professional athletes and celebrities, including Howie Mandel, Drew Brees, Joe Montana, Gary Vaynerchuk, and over 250 other professional athletes in the NFL, NBA, NHL, MLS, and PLL. Blake’s path to becoming a full-time artist was far from traditional. Despite his passion for art at a young age, Blake decided to forgo art school for a more “practical” degree, studying Economics at UC Davis. After graduating, Blake began his career in digital marketing at Zynga. He worked in digital marketing for nearly a decade, working for small tech startups to publicly traded companies. On his 30th birthday, Blake decided it was time to stop building someone else’s dream, and start to following his own passions. He began painting full-time nearly five years ago, and has carved out a niche that allows him to paint every day. Most passionate about I’m a portrait artist located in NYC. I’ve had an interesting rollercoaster of a journey up until this point, but what I do now is paint portraits of professional athletes. Primarily, I have worked in the NFL, although I do work with other athletes who play soccer, lacrosse, hockey, and more. I created this niche for myself where an athlete, or the spouse or girlfriend of an athlete, is looking for a painting that will capture special sports moments for them. I’m often the person they turn to and I’m very fortunate to work with awesome people and get to paint every single day. Blake’s story I grew up in a very creative household. I was always encouraged to paint, or draw, or do photography – all the things I do today. However, I convinced myself, from a young age, that art was about being a starving artist and that it was not a career path....

“แม้ต้องแลกด้วยต้นทุนที่สูง แต่ความสุขที่ได้กลับมานั้นมหาศาล” เป็นคำกล่าวของ “ผู้ประกอบการ” ที่อยากจะถ่ายทอดความรู้และประสบการณ์ ในฐานะของอาจารย์สอนธุรกิจ ร่วมล้วงลึกถึงสูตรการบริหารแบบ Entrepreneurial Marketing เพื่อเปลี่ยนรูปแบบการทำงานจาก Work Hard สู่ Work Smart และขบคิดไปพร้อมกัน กับคำถามที่ว่า ทำไม “คนไทยทุกคน” ถึงควรมีหลักคิดแบบ Entrepreneurship ในชีวิต รวมทั้ง ทำไมประเทศไทยถึงไม่มี Minister of Entrepreneur เหมือนหลายประเทศที่พัฒนาแล้ว กับ ดร.แสงสุข พิทยานุกุล ผู้ก่อตั้งแบรนด์ Smooth E และโรงเรียนบ่มเพาะธุรกิจ BIS

Guy Kawasaki, David Beebe and Kate Erickson talk about three revolutions you must implement in your Business today:✓ The ‘customers who are fans’ revolution ✓ The social media revolution, and ✓ The broadcast revolution Hi, entrepreneurs reachers. How are you? We are at the end of the summer. Probably the strangest summer most of us ever went through; the world has changed. Dramatically. The scary thing is that we don't know what the new world is going to look like. Everything is still shifting; what I do know that this is the best opportunity for entrepreneurs to take the time and make their entrepreneurship the business they want to have. And I want to help you at this uncertain time. So I went to look for the entrepreneurs that affected you most by analyzing which entrepreneurs you chose to listen to most and what they stand for. These are the results: The first entrepreneur that most of you chose to listen to is Guy Kawasaki. Guy Kawasaki was Apple's Chief Evangelist, and today is the Chief evangelist of Canva. Guy's approach to customers represents the biggest marketing revolution: The 'customers who are fans' revolution. That’s what marketing gurus like Mark Schaefer and David Meerman Scott (both were the firsts to understand the huge effect of the social media and content revolution) write about today: Mark Schaefer wrote in his last book Marketing Rebellion about "The most human company wins," and David Meerman Scott and Reiko Scott wrote in their excellent book Fanocracy - about turning fans into customers and customers into fans. Let's listen to the main parts of my interview with Guy Kawasaki:   The ‘customers who are fans’ revolution Guy Kawasaki Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business (UC Berkeley). He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Guy’s Career My career really started in the jewelry business, not tech. I started a part-time job when I had my MBA at UCLA. I worked for a jewelry manufacture in downtown LA. It was a small manufacturing company owned by a Jewish family, and that’s where I learned sales and marketing. I worked there for about six years. I have a deep understanding and love for many Jewish things. I was in the jewelry business, and then I got an Apple 2, and I fell in love with computers. I worked for 6 months for a small software company that was acquired, and my roommate eventually hired me into Apple. I went to work for Apple as an evangelist, I left to start a company, and later returned to apple as Apple chief evangelist, and yet again left to start a company… Basically; I’ve been in Apple twice, and I’ve been an entrepreneur, speaker, and author since then. Customers My target audience for Canva is anyone who wants to make a design, so this means anybody in the world… We try to democratize design so anybody can create beautiful designs. That’s a few billion people… I hope people realize how necessary it is to use design as an element of your communications because it helps you stand out. From the very start, the goal was to empower people. Just like when I went to work for Apple, the goal for Apple was not to make a business computer but to make a computer that anyone could use. The same thing is true for Canva; it’s not a tool that we make only for graphic professionals. It’s for anyone who wants to create graphics.  Biggest failure with customers With Apple when we introduced Macintosh it went through a very rough period for many reasons. So you could also look at this as a failure. Very few companies get it exactly right at the start. It’s less...

كود ريادة | الحلقة الرابعة: التسويق في ريادة الأعمال 4D Project في هذه الحلقة نستضيف أنس القاضي عضو مؤسس في منصة لتطوير رواد الأعمال نتكلم مع أنس عن التسويق في عالم ريادة الأعمال رابط قناة أنس على اليوتيوب https://www.youtube.com/channel/UC6LZyiaNiGqmVlExBk131BA For supporting Meel: www.patreon.com/meel paypal.me/meelmedia

In this episode we dive deep with a local ice cream shop owner, Joe Tashash, and learn how he has built an incredible marketing engine for his business.

It was a pleasure to welcome John Bradley Jackson to Accelerate OC. JJ, as his friends call him, is an Investor, Professor at Cal State Fullerton, Author and Startup Adviser.  He is the Director of the CSUF Center for Entrepreneurship and he’s also the Director of CSUF Startup Incubator. The CSUF Startup Incubator helps startups validate business models. JJ is a Professor at CSUF where he teaches Social Media, Entrepreneurial Marketing, Marketing Strategy, Commercializing Technology, New Venture Creation and Launch. He is the Founder of Titan Angels, an Angel and Pre-Angel investment fund based in Orange County where they fund very early stage companies and ideas. JJ is also Founder of The BirdDog Group, a consulting firm that specializes in helping small to medium sized firms with marketing, sales, and strategy. He’s also an Author of "Socially Close: Social Media Marketing for Small Business",​ "Déjà New Marketing: Increase Sales with Social Media, Search Marketing, E-mail Marketing, Blogs, and More"​ and "First, Best, or Different."He is a board and advisory board member of a number of companies and area organizations, such as Junior Achievement, the SoCal committee for the Olympic Games and the LA Venture Association.I so appreciate his can-do attitude and commitment to paying it forward to others in the community, as he works to connect, enable and help so many here.

Joshua and Jeanette Johnson are the founders of Wall Crawl, a photo studio concept in downtown Orlando. Joshua is a lifelong entrepreneur whose past projects include work on Sunrail, Rethink Homelessness, the National Entrepreneur Center, Instagram accounts @lakeeola and @orlandokingcobra, and professor of Entrepreneurial Marketing at UCF. Jeanette is the founder of J’s Everyday Fashion […]

Today, I’m excited to introduce you to, Clint Arthur. He’s a celebrity entrepreneur who holds a degree in Entrepreneurial Management from the Wharton School of Business and is the bestselling author of What They Teach You at the Wharton School of Business and Break Through Your Upper Limits on TV. I first met Clint back in 2013 when he helped me get booked on more than a dozen local and national TV shows, which culminates with my upcoming appearance on The Today Show on July 16th (I’ll send you more details when I have them!) Fast forward to 2019, and I’ll be speaking at Clint’s Living Legends of Entrepreneurial Marketing event September 26-28 at Carnegie Hall, alongside Martha Stewart, Ice-T and Coco, Jerry Greenfield (the co-founder of Ben and Jerry’s), Michael Gerber, author of the bestselling book The E-Myth Revisited, and many more. (You can get all the details and your ticket at LivingLegends2019.com) Today, Clint joins the podcast to share the story of how he became a businessman, how to master the art of the public appearance, and why everyone needs to become a celebrity entrepreneur to succeed at the highest level.   Get The Full Show Notes To get full access to today's show notes, including audio, transcript, and links to all the resources mentioned, visit HalElrod.com/278 You can also find a special version of the episode on the PremoCast app (iPhone only): http://blog.premocast.com/episode-278   Subscribe, Rate & Review I would love if you could subscribe to the podcast and leave an honest rating & review. This will encourage other people to listen and allow us to grow as a community. The bigger we get as a community, the bigger the impact we can have on the world. To subscribe, rate, and review the podcast on iTunes, visit HalElrod.com/iTunes.

I have the incredible honor of speaking at Carnegie Hall in September with MARTHA STEWART, MICHAEL E GERBER, DAN KENNEDY, HAL ELROD, and other beasts. I'm beyond humbled by this. Here's the full scoop...   Frankly, I just love being on stage speaking and teaching.   Some of the early stages I got to talk on were Russell's - I did a lot of fulfillment for the original Two Comma Club program.   Back in the day, we did something called the FHAT Event which lasted for 3 awesome, intense days.   We’d go from:   Day #1:  9:00am to 6:00pm   Day #2: 9:00am - 1:00am(ish) - it was a long day.   Day #3 :9:00am - 6:00pm   By the end of the event, everyone was just exhausted.   Russell did the first event because he was testing materials and seeing where we needed to change things…   Then after that, he largely handed it over to me, and he just came in for a few one or two-hour guest speeches.   WHAT I LOVE ABOUT ENTREPRENEUR EVENTS   I remember there was this one particular FHAT event…   On the second day, I took a break to grab some food and went to Russell's office to sit down. Russell was like, "How are you doing?"   I was like, "Wheeew….”  I was just bringing it down... and trying to relax for a second…   ... THAT was a  very aggressive fast-paced stage for me - I loved it.   Russell goes, "How's everyone doing out there?"   We’d always talk about how the audience was responding:   Were they getting it?   Did they understand?   Which principles had tripped them up?   Had we managed to bridge the gap for them?   We’d chat back and forth exploring all the scenarios, but this time, when Russell asked, "So how are you doing?"   I kinda paused for a second…   https://media.giphy.com/media/1qXJDYI8lTG8SVhUZW/giphy.gif   Russell noticed and asked, "What is it?"   He may not remember this, but I said, "Dude, I can see those who are getting it and those who aren't. They're not telling me. I can see it."   And he goes, "You're getting that already, huh?"   I was like, "That's a thing?"   Russell said, "Yeah, yeah, I can stand up at any moment and, I've been doing it so long, I can see those who are with me and who it's clicking for and those who it’s not -  so I'll stop and I'll cater to those people who aren’t getting it."   https://media.giphy.com/media/7YCVWDMbIWTBNuTD9c/giphy.gif   I was like, "Okay, that's what that is. I'm starting to see that.”   MY FAVORITE MOMENT…   My favorite moment on stage, (and this may sound a little cheesy), is the moment when I see in somebody's eyes that they suddenly realize, "Oh my gosh, my capacity is greater than I thought it was and it's actually always been there."   It's funny to watch as people…   Have personal breakthrough moments   Suddenly see the road map and things start to click.   They're like, "Oh, that dream I've been going for all along is actually possible now."   I don't know. I don't know how else to describe it besides that…   But it's a thrill for me because you can see it happen in peoples' eyes as they listen to you.   Those of you guys who educate, teach or get on stage, you know what I'm talking about.   There's that moment where you can look at them, be like, "Bam, right there... I just caused the epiphany." About 6 months ago, during the Two Comma Club Cruise, I’d just finished a big session,  when a guy walked up to me and goes, "You're a really dynamic speaker."   People have told me that before,  and I still don't know what that means... So I said,  “Cool! Thank you,"  but what he said next made my jaw hit the ground…   He looked me straight in the eyes and asked "Do you want to come  speak at Carnegie Hall?"    I was like, "Are you completely serious right now?"   He said, "100%. We're going to see if we can get all these huge names," and I was like, "All right. Cool. Just keep me in the loop."   Six months later,  it's happening - it's in the bag -  it's an event called Living Legends, which is extremely honoring.   So I'm going to share an interview that explains EVERYTHING to you…   BECOMING A CELEBRITY ENTREPRENEUR I have a very special guest…   His name is Clint Arthur.   Clint and I, have frankly only known each other personally for probably six months, but I am blown away and just completely floored with what he does, his skill set, and who he helps.   What he does, when you're in a certain place, is completely magical and I'm very, very honored to have him on here.   So Clint, thank you so much -  welcome to the show.   Clint:       BOOM!   Steve:       In the middle of Carnegie Hall. What?   Clint:       Yeah.   Steve:       It's a proxy BOOM! Oh man.   Clint:       That's a Carnegie Hall ‘BOOM!’ for you - that's what that is.   Steve:       You're warming it up for us - thank you so much.   Clint:       Yeah, baby. Yeah, baby. Well, it's a pleasure to be with you... I met you on the cruise, I think.   Steve:       Yeah.   Clint:       The 2CCX Cruise - that was an amazing experience…   Really, the best part of the whole 2CCX program was the cruise.   I really believe that's because it was a special event.   When you participate in special events, it's not only great for the sales funnel… it's great for sales funnels for a reason...   It really does deepen the experience of the customer/client/ the person you're trying to transform their life... it opens up possibilities for people to have MORE community.   So as a result of that, here we are -  so great to be with you.   Steve:       That's so awesome. We're really honored, honestly.   Now just because some of my audience may not know who you are, which is baffling... but could you tell everybody what is it that you do?   Clint:       I am a celebrity entrepreneur -  which means:   I'm the MOST famous guy that nobody's ever heard of.   I’ve created systems, formulas and scientific methodology for creating celebrity positioning in the eyes of your customers and prospects.   So part of that is,  I have done 107 television appearances.   You might have seen me on FOX Business Channel, CNN, Headline News, or The Today Show with Brooke Shields… When Brooke Shields said, "Clint, you can have all of these plans and want to scale Mount Everest, but how do you keep from falling off the track?”   I said, "You've got to invest in mentors."   I said it then, and I meant it… and I mean it even more now.   Investing in mentors has been part of the reason why I have gotten to where I am.   Part of what I've done to become a celebrity entrepreneur is to become  Dan Kennedy's Info Marketer Of The Year - that's a great honor for me.   It’s something that really opened things up for me in my career and deepened my relationship with Dan Kennedy as my mentor.   So those are some of the things I've done.   I've also written a bunch of best-selling books...   My new book is called Celebrity Entrepreneurship.   Some of my other best sellers include:   What They Teach You At The Wharton Business School - I’m a graduate of the Wharton Business Schools entrepreneurship program.   The Greatest Book Of All Time...   I wrote this other book called The Last Year Of Your Life  - where you live as if you're going to die at the end of the year…   I told one of my friends, I'm going to add in videos and audios, it's going to be the greatest book of all time with those attached as links in the Kindle book, and he goes, "Why don't you just call it The Greatest Book of All Time?"   So I did, and that became my first real big selling book…   I sold 26,000 copies of that book.   Steve:       Wow. That's awesome. That's incredible.   Clint:       And it has contributed to …( I don't even think you know this…) Starting June 8th, I will be the host of a NEW talk radio show on WABC Radio in New York City called The Greatest Show of All Time.   Steve:       Oh my gosh. That's amazing. Just pushing straight on in there. That's incredible.   Now, actually, it was Peng Joon I started talking to about what it is that you do, and everything…   He was talking about just how incredible your stuff is and how amazing it is.   Why is it important to eventually become a celebrity entrepreneur for your audience?   Clint:       Well, I say on the back of my book that entrepreneurs struggle because they think that people are buying their products and services, but really people are buying you.   Who you are is more important than what you actually do.   ...especially if you're selling a product or service that's similar or equivalent to others that are in the marketplace...   The only difference is you.   If you're a financial advisor/  a realtor/ a doctor, or selling any kind of widget, there's a similar widget to what you sell - the main difference is who you are.   HOW TO BE A SUCCESSFUL ENTREPRENEUR…   What I do as a celebrity entrepreneur is help my clients position themselves as celebrities in the eyes of their customers and prospects.. and that's really using marketing on your personal brand.   That's what *this* is all about.   … and that makes all the difference in the world because people are NOT buying your widgets; they're buying you.   Steve:       Absolutely. I just so appreciate you taking that angle on it too.   There are a few places I've spoken at... where it's only been about getting authority for authority's sake, but you're saying let's get it so it pushes the message and the product more…   … because that's what they're gonna be buying anyway.   I love that. I'm very, very thankful for that. It's awesome.   How did you get started doing this?   There are gonna be a lot of questions revolving around ...   This is not something that my audience is gonna be very familiar with.   Clint:       Hey, I started out as an entrepreneur selling butter.   Steve:       Really?   Clint:       Yeah, really. That's really where this all began.   I was selling portion controlled butter in Las Vegas to hotels and casinos.   So if you've ever eaten bread and butter at Bellagio in Las Vegas, thank you for helping to put my daughter through the University of Southern California…   For a long time, pretty much every piece of bread at Bellagio was buttered with Five Star Butter, which is my company.   What happened was a lot of these celebrity chefs starting coming in: Bobby Flay, Gordon Ramsay, Emeril... and I wanted to get the celebrity chefs, so I came up with this idea…   What if I could be a judge on Iron Chef America and make myself a celebrity butter expert, not just the guy selling butter?   I talked the producers of Iron Chef America into making me the judge of Battle Butter... (you can watch that episode on my website, fivestarbutter.com and see me judging Battle Butter).   That was the beginning of my celebrity positioning as an expert.   Now, I tell you what, it changes things when you become a celebrity expert in what you do, it really does.   THIS WILL BLOW YOUR MIND   I heard a statistic that:   The number one top celebrity in the marketplace gets 50% of all the revenues.   The number two celebrity in the marketplace gets the next 25% of the revenues.   Number three, through infinity, split the remaining 25%.   That's why, if you're not the number one top celebrity, you are surviving on crumbs while everybody who you admire is feasting on giant pieces of pie.   For example, Tony Robbins, Date With Destiny…   Date With Destiny alone represents 10% of the entire live event seminar industry in its revenue.   Steve:       Oh my gosh.   Clint:       If you do the math, which I have, you will see that just that one event is 10% of all live seminar tickets.   Steve:       Geeze. I had no idea.   Clint:       Because he's the number one guy ... And here's the funny part…   Go into any bank in America and ask the teller, "Do you know who Tony Robbins is?"   … they're going to say ``No,” because he's NOT a real celebrity - He's a celebrity entrepreneur.   The same thing goes for Grant Cardone, who everybody worships…   I will show you videos where I'm doing seminars with financial advisors and I'd say, "Anybody recognize this guy?"   Not one hand goes up.   Nobody knows who he is because they're NOT his customers or prospects... and yet two months ago, he filled up Marlin Stadium...   And most of the people watching this video know exactly what I'm talking about.   Steve:       OH, YEAH.   Clint:       When you're a celebrity entrepreneur, (which is something that I pioneered, systematized and scientifically analyzed how do you do it), you're a god to your customers and prospects…   ... but the rest of the world doesn't know who you are.   And that's what I help my clients to do.   Steve:       It seems extremely magical sitting on this side of the screen listening to that. That's impressive. That’s so, so amazing.   Now, what should somebody do if they're trying to get started as celebrity entrepreneur?   Clint:       Okay. Well, the important thing to understand is that there's no time that’s too soon.   The sooner you start building your positioning as a celebrity in the eyes of your customers and prospects, the better off you are... because the product you're selling is irrelevant.   A lot of people come to me and say, "I don't have a product yet. I don't have a book yet. I don't have this data or anything yet, " and I just say;   “But you have you. You're already you. And you're always going to be you so you might as well start building your personal brand."   Really, there are five ways to do it.   Television is the most powerful way.   I'm not saying you have to go on Good Morning America first - that's a mistake. Don't go on Good Morning America first, go on little tiny local TV shows first.   Then the second great way to do it is by becoming a speaker.   I wanted to meet you, Steve, because you're such a great speaker…   I don't know if you've always been, but I doubt you've always been…   I’ve personally found that speaking is an acquired skill.   You have to learn how to be a great speaker - so there's no time that's too soon to start learning that, is there?   So go out there and start learning how to speak and start speaking in important places - the second part of my formula is to become a VIP speaker speaking in very important places.   The third part is one of my favorite things, celebrity attachment.   That's taking photos with famous people, and anybody who goes to my website will see I'm in photos with all kinds of famous people from Brooke Shields to Caitlin Jenner  - Ringo Star to Mike Tyson - Hilary and Donald Trump. I don't care.   I'm an equal opportunity celebrity selfie slut.   The more famous they are, the more I like it. That's it.   Part four my formula for celebrity entrepreneurship is to be a best selling author.   I've already dropped some of my best selling book titles on you guys. The fifth part is to be an award winner -  Win Awards!   I told you right in the beginning, I was Dan Kennedy's ‘Info Marketer of The Year,’ and you, as an entrepreneur, need to figure out how you can win awards too.   Steve:       That's amazing...   TV   Speaker   Celebrity Attachment   Best Selling Author   Award Winner   Clint:       Ideally you want to win an Academy Award, but if you don't have an Academy Award, then you've got to win something else.   You won a Two Comma Club X award, you won a Two Comma Club award -  whatever you can get!   The better it is, the better it's going to be…   You put all those steps together and you’ve radically transformed your positioning in the eyes of your customers and prospects.   Ultimately you want to accomplish each of those things.   Steve:       That is insanely valuable. I hope everyone's enjoying that. I can't put it off anymore… Where are you standing... and why are we talking about it right now?   I can't even hold it back…   CARNEGIE HALLClint:       Right now I'm in the lobby at Carnegie Hall in New York City.   Steve:       Oh!   Clint:       Yeah! And the reason why I'm in the lobby of Carnegie Hall in New York City is that I just finished my meeting with the production manager, the stage manager, the person who did all the contracts for my first of its kind entrepreneurial conference at Carnegie Hall.   They've never had an event like this before…   “It's so unique, Clint. We've never had anything like this, Clint. We're so excited. We can't wait to sit in on and see some of the people that are going to be ... You're really going to have Martha Stewart at your conference?"   Yes. I'm really having Martha Stewart at this conference.   "You're really going to have Coco and Ice-T?"   Yes. Ice-T and Coco are really going to be there.   "You're really going to have Scorpion -  the guy who produced five seasons of the TV show Scorpion for CBS? My dad loves Scorpion."   Steve:       That's a good show.   Clint:       That's what the lady said.   I'm like, “Yeah, Scorpion himself. You're going to be able to pick the brain of the smartest man on earth. Imagine what you're going to find in there.”   Albert Einstein previously spoke at Carnegie Hall. His IQ was 160. Scorpion's IQ is 197.   Steve:       Holy Cow!   Clint:       ...and who else is going to be speaking there?   Dan Kennedy will be speaking at this conference.   Michael Gerber, the author of The E-Myth, number one New York Times best-selling book for years and years and years   ….he’s changed so many entrepreneurs' lives.   Michael will be doing multiple days of speaking at this event, including the hot seats on the stage.   Amazing. Who else?   Jerry from Ben and Jerry's ice cream, the founder.   So look at this…   You've got Martha Stewart who turned herself into a household name...   Then you've got a guy who turned cream and sugar into a household product. Right?   Steve:       Yeah.   Clint:       Who else is going to be here?   Oh, Hal Elrod, ‘Miracle Morning’. Are you familiar with that book?   Steve:       Very. Yep. Got that and the journal right here.   Clint:       Right? Self-publishing phenomenon. By the way, he's one of my students.   Steve:       Oh, cool.   Clint:       He couldn't afford to come to my Celebrity Launch Pad TV Publicity Transformation Event.   He registered, and then he calls me the next day and goes, "Clint, I'm really sorry. I talked it over with Ursula and we really just can't afford it."   I'm like, "Wrong. I'm going to make it possible for you to do it. We're going to come up with a payment plan and you are coming on Celebrity Launch Pad."   He booked himself on 13 shows   I have the video of him, and he's like, "Any time I'm being considered for a speaking gig, I send them my TV appearances for them to evaluate me because it separates me so much from everybody else who's trying to get those same speaking gigs."   Anyway, he's one of my students and he will be speaking there.   Who else is going to be speaking there?   Princess Marianne Parker, another one of my students.   She transformed herself from a Bulgarian peasant to the princess of etiquette.   She's going to tell you how etiquette saved her life and made her wealthy.   And who else is going to be speaking there?   This guy named Steve.    Steve:          I heard he had big eyes and he’s probably gonna yell a lot. He's gonna drop a few ‘BOOMS!’ in the Carnegie Hall.   Oh!   Clint:       This event is called The Living Legends of Entrepreneurial Marketing.   This man, Steve, built 500+ funnels for Russell Brunson and ClickFunnels. How freaking legendary is that? Unbelievable.   I'm really excited to have you join us on the main stage for two sessions of dropping booms all over Carnegie Hall.   I'm really excited to share you with my audience because you're such an amazing speaker man.   Dude, you are an amazing speaker. I love you and I'm excited to share you with all of my friends who are going to be coming to this event.   HERE COMES THE SCARCITY & URGENCY   There are only 600 tickets total for this event.   Steve:       Holy smokes.   Clint:      Super special. Super special event. Tickets are available and people should be getting their tickets as soon as they can.   Steve:       That's awesome. Hey, so what are the dates so people know?   Clint:       September 26th/ 27th/ 28th in New York City at Carnegie Hall. Yeah, the one, the only Carnegie Hall. That's right.   Steve:       The actual Carnegie Hall.   Clint:       Yeah, the actual one!   You know who's spoken in here besides Albert Einstein? This is the coolest.   In 1906, Mark Twain gave his last lecture at Carnegie Hall.   I've asked Dan Kennedy to come and give his last lecture.   I said, "Dan, if you were going to die and you knew you were going to die and your kid came to you and said, ‘Dad, what should I do to thrive as an entrepreneur?’ that's what I want you to share with the audience."   That's what Michael Gerber is going to share.   That's what Martha Stewart's going to share, Ice-T, Coco, Scorpion, everybody. You too.   What is the magic sauce to thrive as an entrepreneur?   I'm so excited to hear what everybody has to say.   Steve:       Yeah. I just, I can't even tell you how stoked I am.   When you asked ... I was trying to ... “Oh, yeah, no, I'll be there, Clint. Yeah. Let me check. Yeah, no, I can be there.”   Then I hung up and I just started yelling.   I'm so excited, man.   Thank you so much. Very excited for it.   And you guys, you can go to seestevelive.com and it will take you over to the tickets - so you guys can go get booked up. Only 600 tickets, guys. That is NOT many. Go get one - especially for all those names.   Clint:       There's not 600 left... I've already been selling tickets.   Steve:       Oh, really?   Clint:       A lot of the VIP and Elite Tickets are already taken.   There are different levels…   There's general admission -  if you just want to come and you're scraping it together to make it.   Step up and show up for this thing - it will change your life. Going to events really does change you.   Steve:       Yeah, it does.   Clint:       You told the story of going to your first Russell Brunson's ClickFunnels Live and how that changed your whole freaking life.   Steve:       Yeah, everything.   Clint:       Well, that's what's going to happen here. Where was that ClickFunnels live? Somewhere in Orlando?   Steve:       Yeah. San Diego, actually. Yeah. Yeah. It's far.   Clint:       San Diego. Dude...   This event is at Carnegie Hall with Martha Stewart, Dan Kennedy, Michael Gerber, you and Scorpion, the smartest man in the world.   You see, what people don't understand is that the venue changes the event.   You can have the same performers, one of them performing, one time performing here and the next time performing at some arena someplace.   You're going to get a much more intense performance at Carnegie Hall because the venue brings out the power from the performer.   The performers rise up to the venue.   You know who else has spoken in Carnegie Hall? Aside from Albert Einstein and Mark Twain, we had…   Franklin Delano Roosevelt   Elenor Roosevelt   Teddy Roosevelt   Martin Luther King   Ernest Hemingway   Groucho Marx   Andy Kaufman   Jerry Seinfeld   The Beatles   Frank Sinatra   Liza Minnelli   If you have been a living legend, you've performed at this venue.   ...and that's why I selected it. That's why I'm paying the big money to get it.   That's why I'm paying the big money to have all these incredible names come and share their last lectures with my audience to change entrepreneurs' lives and their vision of what's possible in the future.   Steve:       Man. I'm not going to stop press and record. This is so awesome. Holy smokes!   I'm so psyched about it.   So September 26th through 28th. Literally Carnegie Hall! Obviously, New York City. 600 people.   Go to seestevelive.com.  and it’ll take you right over there.   Anyways, Clint, thank you so much for being on here. I really appreciate you being on. I can't even explain what kind of an honor this is.   Clint:       I'm so excited to be doing this. I have a testimony on my website from Peng Joon, because he came and spoke at one of my events at NASDAQ, and he said:   "Clint specializes in creating experiences."   That's really what I do... and that's what I've created here:   The experience of this unique first time ever entrepreneurial conference in this venue is going to be historical, life-changing, and career changing, and you don't want to miss it   I'm looking forward to sharing it with you, all of your friends and your audience; September 26th, 27th, and 28th. Thanks, Steve.   Steve:       Oh, sir, thank you so much. Appreciate it. We will see you there.   BOOM!   SEE STEVE LIVE   So several years ago, I walked by a stage in a basketball stadium.   It was my college campus and I was deeply concerned with what I wanted to do in my life.   For some reason, I looked at the stage and thought, "Huh, one day I wanna be on stage. I wanna be an entrepreneur and I wanna buy and sell companies."    Well, while the last one hasn't happened ... yet, Muahaha... stage and entrepreneurship have.   And as my business has grown and my message has spread, a frequent question I'm asked is, "Steve, what stage will you be on next?"   Now I totally get that this feels, maybe, a little conceited here...   But considering my childhood fear of speaking up, being heard, extreme lack of self-confidence, and getting in front of people, back in my growing up days, I feel satisfied.   I thought I'd tell you where I'll be in the world coming up.   And funny enough, just literally go over to seestevelive.com, and it'll forward you to the next place.   I love stage and it's one of my biggest things to look forward to in my current role in my business.   From little 10 person masterminds all the way to gigantic 5000 person events - from free seats to paid events - events have always been one of the ways I can deliver the MOST value and get the greatest “AHA’s” in the shortest amount of time.   Just come say hi, and go over to seestevelive.com.

EP 08 Today, staying agile and keeping an entrepreneurial mindset—regardless of business size, age or industry—is proving to be essential. As competition tightens, and industries continue to evolve and change, its questions like these that are keeping us up at night: How do you market a new business with little or no budget? What strategies, tools and tactics do you use and why? When should you hire out marketing, versus what can (and should) you, and your team do in-house? How much should you invest in marketing and how do you know when and where to invest your budget? This was the topic of a recent panel discussion held with four West Michigan Entrepreneurs. During the panel we discuss how these entrepreneurs launched their businesses, while providing lessons learned, insights and tools that all marketers can use on-the-job today. Since the panel was held in an Q&A format with a moderator we thought it best to record the panel discussion for rebroadcasting on today’s podcast. Panel Moderator Rebecca Dutcher Red 66 Marketing, PresidentAMA West Michigan Preside Elect Meet the Panel Jonathan Dodge Freshwater Digital, Executive Vice President Jonathan Dodge has well over 15 years of digital marketing and entrepreneurial experiences in paving new industry opportunities. He has co-founded successful start-up companies (including one of the first online food ordering platforms), served on a board of directors at his alma mater Michigan State University, consulted for several large web publishers, led the creation of the digital advertising department at Meijer, and managed digital strategy for Jack Morton Worldwide. He is currently EVP of Business Development for Freshwater Digital, a 9-year-old company in which he is a partner and joined as employee number two. Chris Ake Grand Apps, Co-Founder and Operating Partner Chris Ake and another founded Grand Apps in 2011, a mobile app development company. The company’s reach began locally in Grand Rapids, MI but soon expanded its mobile marketing services and began serving clients globally. As Chris grew this company over the past several years, he began investing in and launching more businesses. Currently he owns 6 companies, 4 are service-based companies and 2 are investments. Entrepreneurship and building companies are his passion and he is constantly sharing his journey. Erik Lauchié Carbon Stories, Founder Erik Lauchie is a young entrepreneur. He Founded Carbon Stories, a Michigan based creative agency in 2015 at the age of 19. Carbon tells its clients’ stories and shares experiences through numerous media forms, including; photography, videography, graphic design and print media. Since the start, Carbon has traveled around the world telling stories and sharing experiences. Erik’s motto is Create Daily. Karen Scarpino Green Giftz, President and Owner Karen Scarpino is the President and Owner of Green Giftz and Promotional Impact, a certified woman-owned business. Green Giftz is a high-design and eco-friendly branded merchandise company servicing clients like Steelcase, Herman Miller, Haworth, Stiles, Herman Miller, Chrysler and more. She is a member of the Chamber of Commerce CEO Round Table, a recipient of the Grand Rapids Business Journal Top Woman-Owned Business and West Michigan Women Brilliance Award Entrepreneur Award Winner. Karen has mentored students at Grand Valley State University and presented to the Michigan Diversity Council on onboarding and employee retention through successful branded merchandise programs. Detailed show notes can be found at http://www.amawestmichigan.org/EP8

Kate Erickson of Entrepreneur on Fire shares her thoughts on building brand loyalty. Episode 592: Business Challenge: Building Brand Loyalty by Kate Erickson of Entrepreneur On Fire on Entrepreneurial Marketing Kate Erickson joined John Lee Dumas and the EOFire team in April 2013 as the Content Creator. Since then, she's grown to consider herself the overall Implementer of all things at EOFire. Over the past several years at EOFire, she has uncovered new passions. Her most recent: helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow. The original post is located here: and  This episode is proudly sponsored by DesignCrowd! Get $100 off your first design project with the coupon code OPTIMAL: 

Are you wondering which marketing tactics and resources to use with your limited time and marketing budget? Our guest, Growth Marketer, Educator and Founder Shamir Ozery shares his best startup marketing advice.Shamir helps entrepreneurs, startups and businesses build, plan and execute digital marketing initiatives that focus on growth, business impact and ongoing optimization, while making the most of existing resources.Shamir taught Entrepreneurial Marketing at the University of Michigan’s Center For Entrepreneurship, and continues to share his marketing brilliance with the startup community here in Boston. With extensive international agency experience, and working with various Fortune 500 clients, Shamir Ozery has spent the past 10 years focusing on branding, messaging, digital marketing strategies, and execution to help clients of all sizes attain impactful and measurable growth.I randomly met Shamir on Twitter, as one does when hanging out at the Twitter bar, when he shared an extraordinary startup marketing slide presentation. Shamir knows that marketing can be especially challenging for startups and early stage companies with limited resources and time. Which is why I’m so thrilled he’s here to share his best startup marketing insights and guidance, including:* the 50/50 rule* 4 steps for Founders to get traction* beware of Vanity Metrics* Bull's Eye Traction Strategy* Minimum Viable Campaigns* Online Advertising, SEO, Email MarketingHere's the link for the Marketing Technology Landscape Supergraphic (2018):https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/Please connect with Shamir on:LinkedIn: https://www.linkedin.com/in/shamirozery/Twitter: https://twitter.com/OzeryBlog: http://shamirozery.com/Sivenso: http://www.sivenso.com/You can purchase my Pitch Deck Template here: http://andelyons.com/powerful-pitch-deck-investors/Be sure to use STARTUPLIFE at checkout to receive a 20% discount.Until next time dear Listeners - stay strong, stay focused – and remember - you’ve got this – Cheers!

On this episode of Not Rocket Science, I divulge into my latest experiment of learning as much as I can about entrepreneurial digital marketing. You know... those guys with the scammy looking websites trying to offer you how to master Paid-Per-Click, Facebook ads, Google Keywords, Email Scripts, Sales Funnels etc. only to eventually try to sell you some eBook or masterclass for $2000. I try to wrap my head around all of the craziness and break down which types of products actually seem legit (if any) and which ones are just pure scams. I also talk about the interesting differences I found between how marketers look at websites vs. user experience professionals and where each type of professional can benefit by taking a moment to step into the other's shoes. Also, I run down what's going on with me and the very few things about the currently ongoing CES tech conference that actually has me excited for tech in 2019. Have a request, comment, hate rant? Hit us up! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://anchor.fm/not-rocket-science/support

Emil Lamprecht is CEO of Growth Mechanics, marketer behind the success of Europe’s #1 EdTech Startup, and manager of Google’s entrepreneur programming. He has worked with hundreds of startups and built several of his own. At Growth Mechanics, Emil designs and develops entrepreneurship training programs for corporations, education companies, investors, and philanthropic funds. In addition to his current work as the CEO of Growth Metrics and Chief Experience Officer of Whole Design Studios, Emil recently spent six months as the interim CMO of Athletic Greens, a high-quality greens and whole foods supplement product. The topics discussed in this episode include being flexible, preparing for failure and fallout in your campaigns, and avoiding assumptions about your users.

In this episode, Dave interviews Michael Fishman, a marketing and position advisor focused on consumer health information and products. Over the years, Mike has helped many businesses grow with over-the-counter devices and has deeply researched all methods of restorative healthcare. Listen as Dave and Michael talk about the businesses Michael has invested in and how he decided to turn his own health around. Time Stamped Show Notes: 00:35 – Introducing Michael 03:00 – How Michael became interested in health 03:45 – He started in marketing 05:35 – “The subject of health seemed to be a calling for me.” 06:10 – He started at an agency with little education 06:50 – He found he wanted to work with a company that helps people 08:30 – Bulletproof coffee 09:26 – How Michael was introduced to Dave Asprey, the company’s founder 11:15 – Investors want to work with founders who can “circumnavigate.” 12:08 – “Fat is really quite good for you.” 13:15 – How often Michael drinks Bulletproof coffee 14:50 – Benefits of eliminating sugar and adding fat 15:45 – Thrive Market 17:00 – “A purpose-driven company” 17:35 – Breathometer 18:45 – Pavlok 19:45 – The Invisible Fence Company 21:30 – Word culture/word association 23:10 – Michael’s expertise with words and copy 23:40 – Google ad words and keywords 24:10 – Using the public’s terminology 25:45 – “appeal to the heart” 26:40 – Tim Ferriss’s podcast and his interview with Gorbachev 27:05 – Focusing on interview questions “for the heart, not the head” 30:25 – “Passion Projects” and “Think Tank Sessions” 30:30 – “A way to express a passion for bringing people together.” 31:00 – Consumer Health Summit in Scottsdale, AZ 32:45 – Reach Michael Fishman on Twitter and Facebook for more info 33:30 – com 33:35 – More about “Think Tank Sessions” 34:00 – Looking at “the timeline of business building” 35:10 – “Homeruns become even bigger homeruns.” 35:45 – The sessions are designed for any business at any stage 37:55 – The personal decision to cut out sugar and gluten 38:45 – When Michael cut out sugar, gluten and alcohol 39:50 – His greatest challenge is sugar 40:20 – The choice gave him integrity 41:05 – “The key was to raise my game.” 42:18 – Dave’s experience with cutting out meat and sugar 44:00 – The brain’s addiction to sugar 45:00 – Dave closes the interview 45:50 – Send Michael Fishman a direct message on Facebook   3 Key Points: Find a way to make your passion your business. Continue to think of ways that your company can grow. Keep your body healthy.   Resources Mentioned: Entrepreneur's Organization – The EO Network com – Get advice from a speaker and an entrepreneur   Credits: Show Notes provided by Mallard Creatives

Why do more than half of all start-ups fail? Because they bungle their marketing according to Leonard Lodish a professor of marketing at Wharton and co-author of two books Entrepreneurial Marketing and Marketing That Works. ”The dogs won't eat the dog food is the way venture capitalists describe it ” Lodish says. The key lies in how a marketing plan is crafted. In this installment of the podcast series for the Wharton-CERT Business Plan Competition Lodish explains that marketing plans must take into account three critical strategic and tactical factors: positioning targeting and pricing. See acast.com/privacy for privacy and opt-out information.

Approximately 60% of new ventures fail because of bad marketing decisions according to Wharton professor Leonard Lodish author of a new book entitled Entrepreneurial Marketing. The book explores the critical role marketing decisions – on everything from brand building and positioning to advertising and pricing - play in a company's success. As Lodish says: “There are some business people who intuitively understanding marketing but there are a lot who do not.” See acast.com/privacy for privacy and opt-out information.