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In this episode, Charlie and Rita discuss the 2020 Social Media Statistics produced by #SMPerth. In the Deep Dive segment, the team address how schools should be addressing building their brand through a pandemic and whether they should be advertising. Finally, in the Rants and Raves segment, the hosts rave about Swinburne University of Technology’s creative solution to remote open days with their immersive virtual open day — ‘Swintopia’. Episode links: SMPerth – 2020 Social Media Statistics The Drum - ‘Don’t go dark’: Ex Apple and Pepsi exec John Sculley offers pandemic brand building tips Marketing Mag – University gets creative with virtual open day Social Media Survey 2020 and results from 2019 and 2018
In this episode, Charlie, Rita and Jose discuss how the COVID-19 pandemic has resulted in creative solutions and content from school marketers. In the Deep Dive segment, the team are joined by imageseven team member Cas as they discuss why school marketers should get involved with the planning of their school’s arts events and how they can ultimately nurture leads through the process. Finally, in the Rants and Raves segment the hosts rave about the fantastic Instagram resources currently available from friend of the show — SchneiderB. Episode links: Shanghai American School — Class of 2020 Meet the Class of 1949 SchneiderB — Instagram aesthetic trend for school marketers series School Marketing and Social Media Survey 2020 and results from the 2019 and 2018 School Marketing and Social Media Surveys
Ep. 24: School Marketing Trends with SchneiderB by Interactive Schools
Brendan Schneider currently serves as the Director of Advancement at Sewickley Academy, a PK-12 day school located 12 miles northwest of Pittsburgh. He also serves on the Board of Directors of the Association of Independent School Admission Professionals. He’s an Inbound Marketing Certified Professional and Hootsuite Certified Professional and is a contributing blogger for edSocialMedia, AdmissionsQuest.com, Social Media Today, and Business2Community. He also operates SchneiderB Media, a community that provides resources on topics like inbound marketing, enrollment and admissions, social media, technology, branding and much more. It features a blog, email, private Facebook group, podcast and VirCon, a virtual school marketing conference now in its sixth year that will be held online on Saturday, October 13, 2018. In this episode we talk about how a private school education inspired him to commit his career to private school marketing and admissions, what his goal is with SchneiderB, the latest in trends, and much more.
Brendan Schneider is the Director of Advancement at Sewickley Academy, a PK-12 day school near Pittsburgh, PA. He is well-known for his website SchneiderB, where he is regarded as the go-to authority on private school inbound marketing and social media with thousands of followers who rely on his expertise. Brendan also serves on the Board of Directors of the AISAP (Association of Independent School Admission Professionals), is an Inbound Marketing Certified Professional, a Hootsuite Certified Professional and a contributing blogger for edSocialMedia, AdmissionsQuest.com, and Social Media Today. For this podcast, Brendan and InspirED asked our community members for questions they would like to hear Brendan and I talk about. We got a great response and covered as many questions as we could in the time we had. If you're still looking for answers, please reach out to us directly, ask your question in the comments below, or post your question on one of our Facebook pages. These are the questions we tackled and the private school professionals who asked them. Thanks everyone for your participation. We hope we gave you what you need to make your job easier.
Brendan Schneider, Sewickley Academy's Director of Advancement and the school marketing guru behind SchneiderB.com, shares inbound marketing tips schools can use to fill their funnels.
Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy in Pittsburgh, Pennsylvania. Sewickley Academy is a Pre-Kindergarten to Year 12 independent coeducational school with 660 students. Brendan shares his journey with social media from when he commenced at the Academy in 2008, the time of the major stock market crash. Brendan and Brad's discussion includes how Brendan developed and uses Inbound Marketing and the first steps for using social media in school marketing. Episode links: Sewickley Academy www.sewickley.org/ SchneiderB.com www.schneiderb.com/