Podcasts about sculthorpe

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   Campaign thinking was originally designed for commercial marketing, but it often misfires when applied to school marketing. In this episode, we dive into six key reasons why school marketing demands a different approach, from the importance of internal alignment and emotion driven storytelling to understanding long purchasing cycles and narrow target audiences. Brad and Scully explore how campaign thinking can dilute a school's identity and confuse prospective parents.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Independent schools in Australia are navigating a rapidly evolving landscape, facing rising operational costs, shifting parent expectations, and growing competition. In this interview episode, Brad sits down with Mike Connor, Founder and President of Connor Associates, a leading expert in aligning school culture and strategy to drive enrolment. Together, they explore the critical role of interdependence within schools and why aligned, school-wide communication is essential to effectively convey a school's mission to prospective parents.   Get in touch at smj@imageseven.com.au   Episode links:  Pulling in the same direction - imageseven Connor Associates

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   Focus groups were designed to complement data, not replace it. Yet in many schools, focus groups are being misused as decision-making tools. In this episode, we unpack the history of focus groups, highlight common pitfalls like selection bias and moderator influence, and explore how these missteps can lead schools off course. We share examples of where it's gone wrong and offer a practical checklist for running focus groups that deliver insight, not false certainty.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   Parents are overwhelmed. Attention spans are shrinking. Yet schools keep sending newsletters and emails that are long, complex and unclear. At imageseven, we've seen communication cut-through deteriorate across the board. If they don't adapt, schools risk becoming irrelevant to the very families they're trying to engage. This episode, we explore a communication framework that helps Heads lead with clarity.   Get in touch at smj@imageseven.com.au   Episode links:          Smart Brevity – Book          Axios newsletters          Jim VandeHei at TEDxOshkosh

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe  In this episode, Brad and Scully continue the theme from last week by speaking on all things rebrands. The pair delve deeper into what a school's rebrand entails, from visual identity to brand personality and promise. They then go on to discuss the different categories of a rebrand to help school Heads establish whether it's right for your school and how to approach such an endeavour while ensuring your school's health remains the priority.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   When enrolments are slipping, pressure is mounting and the Board starts asking tough questions, the temptation to undertake a rebrand can seem appealing. A well undertaken rebrand can transform your school for the better, but it's not always necessary. This episode, we discuss why sometimes a rebrand can be a costly mistake for schools, how to know if a rebrand is right for your school and what alternatives school Heads can consider instead.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Your enrolment success is a result of all the work that's gone into your marketing and your brand building efforts, but having full admissions and long waitlists should never mean halting your marketing efforts completely. This episode, we make the case for continuous marketing – which isn't just about getting new students but reinforcing your school's brand and building brand longevity.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every school wants to be seen as the perfect choice for families, but perfection is impossible. This episode, Brad and Scully discuss how every school's brand will falter at some point, but that doesn't have to mean instant failure. There's a lesson in every misstep that can help your school become more trustworthy, authentic and turn your brand's weaknesses into your greatest strength.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, Brad is joined by Graham Catt, CEO of Independent Schools Australia, to discuss the School Choice Counts campaign which was launched ahead of the federal election. Together they discuss why it matters, how you can support the campaign and, most importantly, how the campaign can support your school community.   Visit School Choice Counts at: schoolchoicecounts.isa.edu.au   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this milestone 200th episode, Brad and Scully reflect on the history of the School Marketing Journal Podcast, whilst hearing from a selection of previous guests and listeners. As they look back on the biggest shifts in school marketing across the years, they consolidate the lessons they've learned from a range of experts across numerous topics to ultimately help school Heads feel confident in making strategic marketing decisions.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, Brad and Scully discuss why school Heads must take ownership of their school marketing. They investigate the three main roles of marketing in schools, highlight where leadership is essential and examine the leadership mindset required to balance strategy and promotion with the goal of helping Heads recognise their influence and maximise their marketing impact.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, Brad is joined by Graham Kenny, an expert in strategy and performance measurement, who has helped leaders across business, government and education navigate complex challenges, as well as being Australia's only regular author to the Harvard Business Review. This episode, Graham reveals some lessons he has learnt about strategy and discusses his research into how AI can help school Heads with strategy going forward.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   Choosing a school is an emotional decision for families. Whether it's about finding the right academic fit, culture or values, each family has unique criteria. Your school competes with dozens of other schools, all vying for a place on prospective families' shortlists. To truly stand out and secure your spot, you don't need to be the biggest or the best. You just need to be their favourite.   Get in touch at smj@imageseven.com.au  

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Peter Barron, who served as the Chief Member Relations Officer for the US Enrollment Management Association, directing their marketing and communications, member recruitment and retention, leadership training programs, and research. He introduces us to his new business, MoonshotOS, which is designed to help education leaders to reimagine the independent school business model. We also discuss the findings of a survey Peter conducted on school leaders, including eight business competencies that directly affect school leaders.    You can find the book referenced in the Podcast, Traction by Gino Wickman, here.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Managing enrolments is about more than just filling seats. It's about building a secure and sustainable future for your school, and that takes an approach that goes beyond surface level fixes. Introducing imageseven's newest offering: the Enrolments Practice. In this episode, we are joined by imageseven's Belinda McCubbin and Pauline Shuttleworth, to take you through the rationale behind the Enrolments Practice, why now is the right time for this service, and how it can help Heads confidently move from challenge to clarity.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we discuss the importance of delivering on your brand promise. Prompted by a case study of a school in America, we explore how moving away from your brand promise as a school, risks losing its distinctiveness in this increasingly competitive market. We also share some tips to help you get on the front foot to ensure that what you are communicating as your promise, matches your school's offering.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview, we dive into a case study of how one school has successfully differentiated itself from the competition. Clayton Johnson, Director of Admissions at Brentwood College in British Columbia, Canada, shares the College's journey of developing 11 differentiators which align with the College's values, enabling Brentwood to clearly define who they are and what they stand for.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe A brand video is more than just a promotional piece – it's a powerful tool to tell your school's story, showcase its values and connect with the community. In this episode, we dive into the importance of brand videos for schools and introduce award-winning producer and director Gavin Carroll to unveil our exciting new video service offering, imaginate for Education. We discuss how brand videos can communicate a school's identity, attract prospective families and staff, and build a strong alumni community. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Heads of independent schools confront a conundrum: how do you introduce change and innovation while preserving the traditional values that resonate with their community? How can you strike a perfect communications balance between progress and maintaining a reassuring sense of stability? In this episode, we discuss the MAYA (Most Advanced Yet Acceptable) principle and how it applies to school communications, offering a framework to help Heads craft communications that cut through day-to-day school life. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   School communication and marketing is changing, and whether you like it or not, this means your school marketing will need to change. However, the most significant barrier to your school's adaptation to this new landscape is not the customers nor the technology, it's managing the change required. This episode, we discuss how we believe you can lead your school through change effectively, and share some common reasons why school marketing change initiatives falter.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   To do great school communication and marketing, some of the most impactful levers you can pull don't depend on the size of your budget. This episode, we discuss six things you can do that won't put any strain on your school financially. But we warn you, it's not going to be easy. Through our experience of working with hundreds of school Heads, we know these ideas can be difficult to action ... but not impossible.     Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe There is a problem that is deeply ingrained into the structural fabric of Australia's independent school sector. Schools need high-level marketing support, but only a few of the largest schools can access this type of talent. A concept borrowed from the commercial world might be the answer. This episode, we discuss the role of the 'Fractional' Director of Marketing, how they operate and why this role might be right for your school. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe For generations, we've been told that logic dictates our decision making. However, a growing body of research suggests that it's our emotions that drive our decisions, especially when it comes to complex purchase decisions. This episode, we discuss how you can lead your communication and marketing team to limit the logical and elevate the emotional in your quest for increased enrolment enquiries.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we dive into the topic of AI and how it can be used in your school marketing. We discuss a Hubspot article surveying over 1,000 marketing professionals to discover trends in AI usage. We also share our thoughts on how your school marketing team can use this technology to become more efficient by freeing up their time to focus on the parts of the job they love.   Get in touch at smj@imageseven.com.au  

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Tom Olverson, a veteran school Head of 27 years across the United States who is now a specialist search consultant, as well as a mentor to Heads. He is also the author of Leading Through Strategy – How Business Principles Can Help Independent Schools Thrive. He talks us through what ‘winning' looks like for schools, as well as sharing some of the principles from the for-profit world that Heads often overlook.   Get in touch at smj@imageseven.com.au  

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the world of independent schools, clear communication isn't just beneficial — it's pivotal. The pitfalls of misinterpretations, ambiguous roles and inconsistent messages can profoundly inhibit a school's growth on all fronts. Schools, like all organisations, face challenges in achieving effective communication. And it's holding them back. This episode we discuss the significance of communication in school marketing and provide tips on paving a way forward for your school communications. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Dan Oshinsky, owner of Inbox Collective, an email consultancy that helps brands grow audiences, build relationships and gets results through email. We discuss the future of email marketing and the differences and similarities between brand email marketing and school email marketing. Dan shares how to make your marketing emails feel more personal to establish a connection with your target. Finally, we discuss which metrics are the best for you and how to interpret those metrics.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe “You never get a second chance to make a first impression.” That's only partially true. Brad and Scully discuss this further in this episode, delving into how – within the school marketing context – your second chance is to iterate and improve before your next opportunity for another first impression. In today's interconnected world, the battle for enrolment begins online. As prospective parents commence their intricate journey of selecting the best school, their first stop is usually your school's website.  Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we are joined by psychologist Dr Matt Pfeiffer to discuss his model TXcel Education, which aims to enhance the educational effectiveness of teachers. TXcel is a professional development model which uses surveys to allow teachers to receive a range of feedback and help them enhance their teaching effectiveness. Matt talks us through the development of the model, as well as how TXcel is used in practice in schools. Finally, we discuss the connection between marketing and communications and quality of teaching and what this means for school Heads.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe After presenting at the 2024 International Boys' School (IBSC) Annual Conference held in London, United Kingdom, Andrew Sculthorpe (Scully) shares his learnings from picking the minds of school Heads from 145 countries around the world. Focusing on the Conference's theme ‘Tradition, leadership and innovation', he shares some of the knowledge he picked up, such as the challenges facing boys' schools, the similarities and differences in marketing efforts between single-sex and co-ed schools and the prospective parent journey. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we are joined by Brendan Schneider, an expert in digital marketing for schools and the Artificial Intelligence (AI) revolution. We discuss the growth in AI and break down some of its accompanying terms and jargon. Brendan tells us how he believes AI is going to (and has already) change the world of school marketing. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we pick up where we left off from SMJ175, continuing with our list of marketing jargon that school Heads might encounter in order to help you interpret what you are hearing from your school's marketing team. We discuss all the terms you might often hear, from ‘social media marketing' to ‘CTAs' and we try our best to explain them in simple terms and give you practical examples in a school-based context. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe There comes a time in the life of every school when the time is right to make a permanent record of the school's history. This episode, we are joined by Associate Professor David Hastie to understand the pitfalls and the benefits of writing your school history. David takes us through the steps of approaching such a project, and shares his advice and his takeaways from his vast experience of writing histories for independent schools. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe  This episode, we discuss some of the jargon in the marketing industry to help school Heads interpret what they are hearing from marketers and understand the process behind what is going on in their schools marketing programs. We discuss all the terms you might often hear, from ‘brand awareness' to ‘CX' and try our best to explain in simple terms for your understanding and then give you practical examples in schools. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe  In this episode, we are joined by Tom Olverson, a veteran school Head of 27 years who is now a specialist search consultant with RG175 and a mentor to current school leaders. We discuss his book, Leading Through Strategy, How Business Principles Can Help Independent Schools Thrive, which explores his personal journey leading schools across the USA, the lessons he learnt and how to use strategy to find your school identity.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the education sector the various functions of communication often get blurred, especially when it comes to branding and marketing. While related and interdependent, these are entirely different stages of communication that require different approaches. This episode, we discuss an article by Deroy Peraza that we came across, and we approached him to investigate how his article, Branding is expecting. Marketing is parenting applied to school marketing.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe There is a lot happening in the modern school marketing landscape. It seems that every time you open a new browser tab there is a new tool or app that is going to ‘make your life easier' and solve your enrolment problems. Of course, it's not real. School communications and marketing are getting more complex, not easier. This episode, Brad and Scully provide a four-pillar framework on how to unlock your school's value to prospective parents. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe It has long been known that video is a powerful way to connect with your audience. But, as production becomes cheaper and tools get easier to use, how can schools cut through the clutter? This episode we are joined by filmmaker, speaker and educator Ryan Koral. Ryan specialises in documentary creation and we delve into why this visual medium gives viewers an emotional experience and leads them to take action. Most importantly, we learn how you, as a school Head, can leverage the format to yield great results for your school.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How does your school's newsletter compare to the benchmarks of the industry, and do they really make a difference to what you are trying to do? Recently, imageseven's Digital Marketing Specialist, Harrison Shearn undertook a comprehensive project to analyse the performance of over a quarter of a million school email newsletters. For the first time in Australia, Harrison's findings have revealed some benchmarks for school email newsletters, which we discuss in depth to learn all there is to know.  Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Is it possible for your school to stand out in a sea of sameness? This episode, Brad and Scully discuss the idea that to be effective with any content marketing strategy, you have to develop a distinctive – as opposed to distinct – point of view for the story you're telling or the value you are delivering at your school. We investigate how being only distinct limits our ability to stand out and how by being distinctive, your school can be the ‘purple duck in a room of brown mallards'. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode Brad and Scully discuss the case for school magazines and why it is important not to dismiss the idea of print publications. We discuss how the long form content of Prospectus' and other school publications work differently from the ‘bite-sized' content that is so often associated with digital communications, and how school Heads can use these hand-in-hand to get the best communications results for their schools.     Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the final part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss how to execute and align all the brand initiatives to form your school's public presence and form one strong, cohesive brand strategy. We investigate how to streamline your messaging and narrow down your marketing to your key messages to reduce confusion amongst your potential customers.    Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode we pick up where we left off from Episode 164, as we discuss navigating issue management. We walk you through a flowchart about issue management and the types of decisions you will be faced with. As we explore a number of fictitious case studies, we assess the four key questions that every school Head needs to ask themselves before communicating with the community when an issue arises, and then follow our flow chart to give you practical advice on how to respond respectfully, efficiently and effectively. Episode links: Navigating Issue Management - A Guide for School Heads  School Issue Management Response Flowchart Get in touch at smj@imageseven.com.au  

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the third part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss the idea of EDGE; Expressing Differentiation and Generating Engagement. Discover how EDGE can distinguish your message and intrigue prospective families about your offering. We'll cover how you can use message architecture tactics, including key messaging, brand stories, archetypes, and personality, to set your school apart from competitors. Finally we delve into practical ways to discover themes that can define your differentiation and subsequently generate interest from prospective parents.   Get in touch at smj@imageseven.com.au

What is the difference between fun and leisure? It starts with the idea that there is a better way to spend your free time. Classical education promotes using the extra time in our days wisely and productively with activities that move our time from fun into leisure. So how do you that? Shane sits down with the Classical et Cetera table to discuss this very topic, along with ways in which a school and homeschool environment could benefit from a better use of free time at home. Come visit us at the GHC Convention this April! -> https://www.memoriapress.com/classical-et-cetera-live/?utm_source=YouTube&utm_medium=CETC&utm_campaign=219

Steve speaks with British film historian and author  Derek Schulthorpe about his books on such iconic character actors as Edmond  O'Brien, Van Heflin, Sidney Greenstreet, Claire Trevor, Brian Donlevy and Ruth Roman.

Sean Kelly is the author of Home Bases: Memories & Stories of US Military Bases Around London which for the first time, puts the spotlight on the history of many of the US Military's lesser-known command and support bases that were located either in or close to London.The bases (often known as ‘Little Americas') are furthermore brought to life in a series of ‘snapshot' memories.  We hear about the heroism of US personnel who were awarded the George Medal for bravery in rescuing people caught in the great floods of 1953  as well as including actor Larry Hagman who played JR Ewing in the TV series Dallas.  We talk about the memories of bases further afield such as Upper Heyford, Greenham Common, Sculthorpe, and Burtonwood.Buy the book here https://amzn.to/3V8959oThe battle to preserve Cold War history is ongoing and your support can provide me with the ammunition to continue to keep this podcast on the air. Via a simple monthly donation, you'll become part of our community and get a sought-after CWC coaster as a thank you and you'll bask in the warm glow of knowing you are helping to preserve Cold War history. Just go to https://coldwarconversations.com/donate/If a monthly contribution is not your cup of tea, We also welcome one-off donations via the same link.I am delighted to welcome Sean Kelly to our Cold War conversation…Sean's websitesHome Bases https://www.facebook.com/ushomebases7 North Audley https://www.facebook.com/7NorthAudleyEpisodes referred to:Greenham Common https://coldwarconversations.com/episode18/Burtonwood https://coldwarconversations.com/episode74/Upper Heyford https://coldwarconversations.com/episode65/Further episode notes here https://coldwarconversations.com/episode267/Support the showSupport the project! https://coldwarconversations.com/donate/ Follow us on Twitter here https://twitter.com/ColdWarPodFacebook https://www.facebook.com/groups/coldwarpod/Instagram https://www.instagram.com/coldwarconversations/Youtube https://youtube.com/@ColdWarConversations

Today we're talking Memoria Press Math. Shane sits down with Paul, Tom, and Martin to discuss how we teach math in the classroom using the Memoria Press curriculum.  Mathematics is a core component of a healthy classical education. Our foundations here at Memoria Press around math is grounded in the teaching of Plato, Descartes, and classical philosophers and educators from a wide swath of history.  Developing a central philosophy has been instrumental in formulating our strategies to teaching math in the classroom. Understanding the nature of math and its significance in our world is key in the education of young minds.   

How do we push the bounds of our own understanding? How do we make constant strides in teaching and education to cultivate our method, pedagogy, and educator's philosophy? Today on the show, Shane sits down to talk about the advantages, disadvantages, the imperative and demand for teacher's to cultivate a healthy philosophy of teaching. Today, the panel will discuss examples in historical learning and lecture, take a look at proofs from history, and show how each of them have cultivated a healthy perspective in the field of teaching classical Christian education. A philosophy involves making a personal statement to truth, goodness, and beauty. A statement that we at Memoria Press charge each of our teachers to make to their students and families. --- [CETC: 123 | Micah Moore, Tom Sculthorpe, Mitchell Holley ] ---

In today's episode of Classical Et Cetera, we're talking math. Specifically the history, origins, reform and philosophy of classical mathematics. Why is mathematics so important to our understanding of the world? And is math a fundamental part of classical education. Aristotle and Plato seem to think so, and so do we. In our show today, Shane sits down with Dan, Paul, and Memoria Press newcomer, Tom Sculthorpe to talk the origins of math from Plato to Descartes, how math learning has changed in the classical world, and what conversations about math are important to classicists today. You might be asking, "Should I learn math?" And we say absolutely. Join us today for our show!