Podcasts about school marketing

Introduction This episode of the InspirED SparkCast discusses the 2022 Independent School Cost-Per-Enrollment Study produced jointly by the Enrollment Management Association (EMA), the National Association of Independent Schools (NAIS), and National Business Officers Association (NBOA) to make informed decisions around funding and support for enrollment efforts.  [Links above lead to the study. Your school must be a member of one of the organizations to be eligible for download.] This is the Executive Summary on the NAIS website. Among the independent schools that participated in this research, enrollment costs were as follows: The median cost-per-enrollment (CPE) was $3,677 The median cost-per-inquiry (CPI) was $697 The median ROI was $7 in tuition for each dollar spent to enroll a new student in their first year Enrollment costs varied significantly across school demographics. The largest schools (those with 700+ students) had the lowest CPE of all school groups—and saw the highest return on their investment ($8.60 in tuition for each dollar spent on enrollment management in the first year of tuition). Elementary schools had the smallest cost per enrollment ($2,869 per enrollee vs. the median $3,677 per enrollee.) The median CPE for secondary schools was $5,844.   The full report contains additional data on enrollment costs sorted by school type (day/boarding), size, region, and grade levels served.    Kevin MacNeil        Kevin is the CAO and Partner of Metric Marketing. Kevin has worked with more than a hundred independent schools across North America. Exposed to nearly a decade of admissions marketing campaigns, he prides himself on helping schools make decisions based on data. He is a practiced teacher of marketing and advertising, including work with NAIS, NYSAIS, EMA, AISAP, InspirED, ISSL, CAIS.  Metric Marketing started as a web development/tech company in 1999, and Kevin joined them in 2008. During that time, the company began to transform into a digital advertising agency and then a full-service agency. In 2013, Metric started working with private schools, and by 2019, they were working with schools across North America. Kevin realized his and Metric's passion was to help schools grow. 

Deb Baum is the Senior Director of Communications and Strategic Institutional Marketing at The Bryn Mawr School, an all-girls PK-12 school in Baltimore, Maryland. Deb previously worked in communications and media relations roles at Gilman School, The Rhode Island Foundation, and Brown University. Deb also has a background in journalism, having spent three years as a news writer for WBZ-TV in Boston as well as serving on the staff of 60 Minutes II and The Early Show in New York City. Deb enters the Five Year Club in 2024 as a Brilliance Awards judge.

Jan Abernathy Jan Abernathy is the Chief Communications Officer at The Browning School and a member of the CASE Commission on Marketing and Communications and on the faculty of the CASE Academy. She was previously the Director of Marketing and Communications for the Elisabeth Morrow School and is the president of the New York City Independent Schools Communications Professionals group as well as a co-founder of the Black Advancement Network. Jan is a trustee of Grace Church School and Tessa International School. This is Jan's third year as a Brilliance Awards judge.

Vereinbare jetzt dein Beratungsgespräch: https://www.geschichtendieverkaufen.de/kostenloses-erstgespraech Back to Basics: Fünf bewährte Marketingstrategien, die dein Business direkt voranbringen. Bernhard hat in unserer wertvollen "Marketing-Erfahrungs-Kiste" gekramt und 5 Schätze für dich entdeckt, die deine Kundengewinnung und deinen Vertrieb im Hier und Jetzt sofort beflügeln werden. Viel Spaß beim Anhören und viel Erfolg beim Anwenden! Lerne jetzt Storytelling: http://www.storytellingbuch.de Alle Infos zum Storytelling-Coach: http://www.storytelling-coach.de Zu unserem Storytelling White Paper: https://www.geschichtendieverkaufen.de/white-paper Hole dir jetzt den Website Storytelling Report: https://www.storyseite.de Du suchst die geeignete Storytelling Coaching Ausbildung? Dann entdecke jetzt von unserere Ausbildung unter: Storytelling Coaching Ausbildung: http://www.storytelling-coach.de Hier findest du unseren Blog: https://www.geschichtendieverkaufen.de/blog Hole dir jetzt die besten Story-Tipps: https://www.storytipps.de Hier findest du unseren YouTube-Kanal: https://www.youtube.com/c/Geschichtendieverkaufen Der Podcast für Content Marketing, Business Storytelling, Social Media und Kommunikation in Marketing, HR und Vertrieb & Sales

Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they've faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you're a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community!

Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they've faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you're a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community!

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we dive into the topic of AI and how it can be used in your school marketing. We discuss a Hubspot article surveying over 1,000 marketing professionals to discover trends in AI usage. We also share our thoughts on how your school marketing team can use this technology to become more efficient by freeing up their time to focus on the parts of the job they love.   Get in touch at smj@imageseven.com.au  

"Back To School (Marketing)" explores the annual retail phenomenon where stores capitalize on the start of the school year. Victor Varnado, KSN and Rachel Teichman, LMSW delve into the history of back-to-school marketing campaigns, the psychology behind them, and their impact on consumer behavior.Produced and hosted by Victor Varnado & Rachel TeichmanFull Wikipedia article here: https://en.wikipedia.org/wiki/Back_to_school_(marketing)Subscribe to our new newsletter, WikiWeekly at https://newsletter.wikilisten.com/ for a fun fact every week to feel smart and impress your friends, and MORE! https://www.patreon.com/wikilistenpodcastFind us on social media!https://www.facebook.com/WikiListenInstagram @WikiListenTwitter @Wiki_ListenGet bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Quick Offers and Old School Marketing Methods That Work with Jim EdwardsJim Edwards speaks about a recent trip to the John Maxwell International Conference, where he presented special offers and used a wide variety of marketing options. You know Jim from the https://copyandcontent.ai program that helps entrepreneurs like you create successful content and sales copy. Check it out and start using many of these golden nuggets of making sales to your audience.  Check out https://CopyandContent.ai for access to sales copywriting and content marketing for all your business writing needs. Let the Avatar-enabled Genies do the work for you. Jim and Stew share ideas on getting something useful and easy to accomplish. Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at   / copywritingandcontenthacks  . This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued, and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the world of independent schools, clear communication isn't just beneficial — it's pivotal. The pitfalls of misinterpretations, ambiguous roles and inconsistent messages can profoundly inhibit a school's growth on all fronts. Schools, like all organisations, face challenges in achieving effective communication. And it's holding them back. This episode we discuss the significance of communication in school marketing and provide tips on paving a way forward for your school communications. Get in touch at smj@imageseven.com.au

Listen in to not only hear about how to set up a back to school marketing campaign, but also learn & understand how to set up a marketing campaign period! Grab the BTS Marketing Refresh pack here!Support the Show.Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!

On today's podcast episode, we discuss standout data points from this year's back-to-school season, creators' role in this shopping period, and what back-to-school is trying to tell us about this year's upcoming holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-how-back-to-school-different-last-year-role-influencers-play-marketing   © 2024 EMARKETER

In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard and Evan Facinger discuss the unique challenges and necessities for school district websites. They discuss the importance of user experience (https://www.foremostmedia.com/web-design-ux/ux-analysis), ADA compliance, and how to effectively organize content to meet the needs of several different unique audiences. The Importance of Flexibility and Functionality Proprietary content management systems (CMS) are often far too limiting for what school districts need. We advocate for the flexibility of open-source platforms like WordPress. School websites need to be functional, easy to navigate, and tailored to the specific needs of students, parents, staff, and the community. There are several critical features of school district websites that need to be considered, including calendar integrations, news updates, and mobile-friendly design, ensuring that the site serves all users effectively. Marketing and Branding for Schools Jon and Evan also discuss the often-overlooked aspect of marketing in the education sector. They share examples of how schools, including virtual, private, and public institutions, can benefit from strategic marketing to drive enrollment and community engagement. They also touch on the importance of branding consistency, suggesting that schools develop clear brand guidelines to maintain a professional online presence. Timestamps: 0:00 Intro 0:46 Organizing Information for Several Audiences at Once 5:26 Which Management Platform is Best? 8:45 Calendar Integration 10:28 Content Plugin for News & Updates 11:38 Misc Integrations: Links, Document Management, & Social Media 13:27 The Importance of Digital Marketing for School District Websites 14:59 Planning is Key 16:18 Have Consistent Brand Guidelines 17:07 Foremost Selected as UW's Primary Pre-Approved Vendor 18:21 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)

Does marketing your pet business make your feel overwhelmed and overworked?  Are you tired of running ever faster on the social media treadmill, but getting ZERO return? Would you like to learn a better, easier way to market your pet business, that your competitors would NEVER do?  Then you are in luck, because in this weeks episode I am sharing five 'Old-School' marketing methods that you can start using TODAY to help you more easily attract better clients. Tune in to discover;  The Power of Networking - How to do networking that works for YOUR business. Find the white-hot centre of influence that creates a feeder network for your business.  Why Email marketing is STILL the GOAT - Don't beleive the social media gooroos who tell you to post more, share more, blog more! All you need to make more money is to send more emails... Writing Your Own Reputation - Why article writing is a great way to position you (and your business) as the expert pet care option. If you don't know how or what to write, then Dom has the answers Selling without Sleaze - Most pet professionals think they are promoting thier services, but really they are talking to no-one about anything. When you learn how to sell, then sales soon follow... Paper and Ink Profits - Why you need offline marketing channels that connect your business with local dog owners who don't use social media, and how a newsletter is almost as good as a business book... And there's even a bonus tip about how to use FREE stuff to generate more sales.  This is a packed episode that will be music to the ears of any pet business owner who feels they are wasting time and money marketing only online... If you want to learn how to automate your pet business, then join the FREE webinar I'm delivering on Thursday. Click here to register A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.  If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

“In a world with Meta, we've all lost the art of brand building…” Welcome back to The Marketing Hustle, the podcast that hears from top marketers and Founders about what it takes to survive and thrive in startup life. This week, Lottie chats to Matthew Herbert, Co-Founder of Tracksuit. Very much a startup, they're on a big mission to make always-on brand tracking beautiful, accessible and affordable. They have created a simple solution for marketers to track brand health, demonstrate return on marketing spend and answer the age old question, "Is what we're doing working?" A brand born in New Zealand just 3 years ago, they're now starting to make waves over in the UK. They raised a whopping  £10.7m earlier this year and currently work with brands such as Bondi Sands, All Good and English National Ballet to name a few! Tune in to discover Matt chat about the shift from performance-heavy marketing to a balanced approach moving into the old school emotional brand building, whilst simultaneously measuring your brand, and most importantly, posing the question “how well is your brand actually known?”  Have you ever wondered about the correlation between awareness and sales? Then strap in. AND if you enjoy the episode, please leave us a review! It helps more than you know.  Chapters: [1:26] What is Tracksuit all about?  [4:40] The return of old school marketing [9:45] Measuring traditional marketing [15:39] When should you start tracking your brand?  [16:28] Oat milk case study: battle of the brands  [19:53] Tracksuit ad - discover the setup [22:21] Taking brand tracking data into supermarkets [30:40] How does awareness correlate to sales  [33:20] Building a brand where art and science collide  [35:55] Making data simple and effective  [37:33] Solving the affordability problem for startups   [40:06] Interested in tracking your brand? Listen up! Connect with Matt: https://www.linkedin.com/in/herbertmattj/ Explore Tracksuit: https://www.gotracksuit.com/uk Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ Discover Up World + Brand Hackers: https://up-world.co/

Welcome to today's podcast where I share my top seven storytelling tips for writing compelling marketing copy to boost your dance school's enrollment!

In this episode, we're joined by coach, author and international keynote speaker, Paul Mort. Paul shares his challenges surrounding mental health and explains his mindset in dealing with his anxiety and bipolar diagnosis. He reflects on his growth, and the changes he has made to his lifestyle to get to where he is today. He also shares how he creates a positive energy for himself by doing things that align with his values. We discuss setting goals, marketing tools many fitness business owners overlook, and how important it is to learn to sell within the fitness industry. Key Highlights: Getting energy from things you see as high value and discussions around mental health.   Paul's lead generation process from email to WhatsApp.   Dealing with opt-outs and rejection within the fitness industry.   Using marketing that you're good at.   Avoiding discomfort within your fitness business and accountability.   How Paul became a multiple 7-figure business owner + key to happiness.   Viewing sales as an important life skill.   How Paul has changed his mindset to deal with his anxiety and mental health. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Paul: https://www.instagram.com/paulmortofficial/ Pauls Book: https://www.audible.co.uk/pd/Paul-Mort-Will-Save-Your-Life-Audiobook/0008465681?qid=1606421295&sr=1-1&ref=a_search_c3_lProduct_1_1&pf_rd_p=c6e316b8-14da-418d-8f91-b3cad83c5183&pf_rd_r=X0YVWX47FMPW7YB72SKC

If you're tired of the same old business strategies (that don't even work for boutiques) and want to carve a path to uncommon success, it's time to challenge the status quo.  Not sure how? You're in luck with this episode. Matt Blocki and Jamison Smith from Equilibrium Wealth Advisors are coming on the show to share their rebel playbook for success. Listen in as they discuss:  ●      The danger of not using EOS ●      How over tracking marketing analytics can be harmful●      How specializing supercharged their success●      A fresh client acquisition playbook that skips the usual pestering for referrals strategy  Ready to break the mold so you can take your boutique to new heights? This episode has all the insights you need to make it happen.  About Matthew Blocki: Matthew Blocki is the founder and CEO of Equilibrium Wealth Advisors, an SEC-Registered Investment Advisory Firm. He has a Bachelor of Science in Business Administration with concentrations in Finance and Accounting. He also holds several designations as a financial advisor: CFP® ChFC® and RICP®.  Before founding EWA as an independent RIA, Matthew started off his financial advisor career with a fortune 100 company, where in his 2nd year he achieved several qualifications that put him in the segment of the top 1% of financial advisors in the USA (based on quality and production metrics). He has maintained this every year since He is a Pittsburgh native, and enjoys spending time and traveling with his daughter, Aurora (who is almost 5), and his girlfriend (Beth). They also have 2 golden retrievers (Sammie and Chloe) and a Frenchie (named Tito). About Jamison Smith:  Jamison has dual Bachelor of Science degrees in Accountancy and Business Administration with a concentration in Personal Financial Planning. He began in the financial planning industry as a college intern a large broker dealer, where he met Matt, and later joined EWA shortly after the RIA was launched in 2020. Jamison is now a Lead Advisor and Partner at EWA, where he spends much of his time working with some of the firm's top clients. After spending 2 years inside of a fortune 100 broker-dealer crafted his belief that there was a lack of training and awareness of sound financial planning and advice in the industry where much of the training offered is product centric. That's why In 2022, Matt and Jamison founded Wealth Advisor Training, LLC. Outside of business, Jamison resides in Pittsburgh where he spends much of his free time with his dog Chance, on the golf course, or traveling to new places.

Today, a school marketing strategy formulation is essentially the science of survival in competitive markets. Designing a comprehensive marketing strategy incorporating your communication methods and channels, brand promotion techniques, and student enrollment strategies will help establish your brand in a new landscape. However, meeting the new expectations of prospective students and parents can be challenging. That's why you must equip yourself with the most sophisticated, market-proven, and efficient tools.In this podcast, we will explore the importance of designing a marketing strategy, the steps you should take, and the effective methods you can apply to improve your online exposure. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India.  ·        Mumbrella: Optus out(r)age: a communication company that needs to work on its communication ·        Contagious – Ikea India uses self-skipping ads to promote practical furnishings        Got more questions for Charlie and the team? You can ask them via the following: ·        Email: smc@imageseven.com.au ·        Survey: imageseven.typeform.com

Marketing isn't a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they're optimizing their marketing channels?  In this special series, we're playing some of the hottest tips and tricks from marketing's brightest and best minds so that you can level up your marketing A-game. Learn how to harness the power of influencer marketing, why alignment between messaging and marketing is crucial, and why omnichannel marketing rules supreme.  Plus, is product marketing actually marketing or should it sit outside of both product and marketing?   Tune in to hear the ultimate marketing stands these five marketers are willing to stake their lives on!   Follow Brendan:  LinkedIn: https://www.linkedin.com/in/brendangahan/   Follow Josh: LinkedIn: https://www.linkedin.com/in/thatjoshspector/   Follow Robin: LinkedIn: https://www.linkedin.com/in/robingdaniels/   Follow Dani:  LinkedIn: https://www.linkedin.com/in/daniellectrevino/   Follow Tamara:  LinkedIn: https://www.linkedin.com/in/tamaragrominsky/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Join us in the first part of our special series on back-to-school marketing for martial arts schools. Discover innovative ways to collaborate with local schools and educational institutions to attract new students. From after-school programs to community partnerships, we'll explore strategies that create a win-win situation for both schools and your martial arts business. Tune […] The post 355 | Back-To-School Marketing 2023 – Part 1 appeared first on School Owner Talk.

In the second part of our back-to-school marketing series, Duane Brumitt and Allie Alberigo explore the exciting opportunities of National Martial Arts Appreciation Month. Discover how to leverage this special month to showcase your school's unique offerings, engage with the community, and celebrate the art of martial arts. Tune in for insights on organizing events, […] The post 356 | Back-To-School Marketing 2023 – Part 2 appeared first on School Owner Talk.

This is a remix episode of several stories and highlights from the last 3 or 4 mayor solo episodes. Thank you all for listening the Mayor truly appreciates the love and support!! Sponsors : Smart Choice Canopy ConnectManscaped olde School Marketing 

In this episode of Digital Marketing Master join our host Abby Martinez as she dives into the dynamic world of digital marketing with the Global Head of Digital Media for FINN Partners, Bianca Garcia. Together, they explore the nuances between programmatic and traditional advertising methods, revealing how understanding your audience can revolutionize your marketing strategy. Discover the secrets of reaching your target audience in unexpected digital spaces and learn when to leverage custom sponsorships for maximum impact.

Cleaning Business Life Podcast( We are Now looking for sponsorships) Email us @ cleaningbusinesslife@gmail.comFor some of us, school has already started. But for the rest of you School starts right after Labor Day, the holiday that celebrates our workers here in the United States. So Kimberly and myself wanted to come up with some easy opportunities to market yourself and get more business.1. Teacher Appreciation Day:This is usually hosted by the PTA or your local Chamber of Commerce. For a fee you can put flyers inside all the goodie bags.2. Local School Sponsorship:Shannon has done this with the local Highschools, it is usually 500.00 to put banner up and banner costs.3. Posting Educational Content:Share blog posts and helpful tips to teachers/mom's. Also mention that having a clean home can help with productivity. Organization is great to help with "Home work" Areas/Offices. 4. Sanitation Tips for when the cooties come around5. Create a visual:We know that a picture is worth a 1000 words. So lots of before and afters. Make sure you get a media release before you post or you may have to remove them. And in some cases you can get sued. 6. Email Marketing:You should always be gathering all those emails when you get the call.7. Local Colleges: Dorm Room Cleaning, you can offer to the parents who have kids in local college dorms or you can clean for the college themselves.purevergreen.com Kimberly Gonzales e/info@purevergreen.comkleanfreaksunversity.com Shannon Miller e/cleaningbusinesslife@gmail.comJoin my FB Group: https://www.facebook.com/groups/1583362158497744youtube: https://www.youtube.com/channel/UCIjMz_-9YyiFvNVIgb61iYg

Welcome to Daily Show Up! Today, Darin explores how lead generation is evolving in the digital age. Are old-school marketing tactics effective in new technologies?1. The Pitfall of Old Ideas in New Tech:In the fast-paced digital landscape, trying to fit analog methods into a digital framework often falls short. Here's why:• Digital Consumption Differs:Consumer behaviors have changed in the digital era, and if your marketing strategies don't adapt to these changes, they may not produce the desired results.• Comparing Apples to Oranges: Recognizing the distinctions between digital and analog tools, such as banner ads versus newspaper ads, online direct response ads versus print counterparts, and YouTube videos versus digital infomercials, is essential for achieving success.• Analog Still Has Its Place: To succeed in both the digital and analog realms, it is important to embrace the rules of each, as there is still a role for analog lead generation alongside digital strategies.2. The New Rules of Digital Marketing:Just as arriving on a new planet with unfamiliar rules, the digital world has its own set of rules that should be followed for success. Here's why you should play by them:• Analog vs. Digital Worlds: Analog and digital marketing are distinct worlds with unique rules and strategies; trying to transplant old-school marketing into the digital realm can lead to overwhelming challenges.• Influencer vs. Advisor Marketing: If you're transitioning from analog to digital or primarily practicing digital marketing, there's a critical shift from being an influencer marketer to becoming an advisory marketer. The key difference is in your approach: • Influencer Approach: Focusing on pumping out content to inform others. • Advisory Approach: Striving to be an approachable resource and advisor to your audience.

  Dr. David Willows is Co-founder and Strategic Director at [YELLOW CAR], the world's leading experience strategy training and consultancy firm for schools. Between 2005 and 2022, he was Director of Advancement at the International School of Brussels, Belgium. During this time, he grew to be widely regarded as one of the most innovative practitioners in the field, helping to shape and define the future of Advancement (admissions, marketing & communications, fundraising & alumni relations) in schools. He was recently listed as one of the world's Top 10 Global Educational Influencers. An author and regular keynote speaker and trainer at international events around the world, David is passionate about helping schools advance in ways that are relevant to today's educational landscape. Suzette Parlevliet is Co-founder and Experience Director at [YELLOW CAR]. With a background in hospitality management, she worked at the International School of Brussels for nearly a decade, where she oversaw the school's brand development, communication strategy, web design, content production and, ultimately, the school's family experience. Today, Suzette brings expert insight and supports school leaders to design and implement experience strategies in ways that demonstrate impact across the organization.

This weeks episode the Mayor sits down with his good buddy Rusty Dycus of Olde School Marketing. Rusty is a former agency owner and insurance professional. He sold his businesss and began his marketing company that specialises in workign with insurance agencies across the country using his marketing tactics. sponsored by:Smart Choice Cover DeskCanopy Connect Manscaped! 

Music school owners know that we “need” ads, social media, directory listings, and SEO if we want to get new students.But, our guest today built a school from zero to 250+ students in a short time using one “old school” marketing technique.-------Get your burning business question answered by Daniel & Nate: growyourmusicstudio.com/7fmsIf you love the podcast, then please leave a review: growyourmusicstudio.com/7fmsreview

"I think the biggest challenge for marketing is the competition. Like there's so many schools that are trying to get in front of parents' eyeballs for their school, and what they offer and what they do." - Mitchell Slater of the School Success podcast Join me today in the 4th edition of the School Success Podcast's Q&A session. In this episode, I tackle points about marketing efforts for schools, including balancing target audiences, increasing social media engagement, and challenges facing school marketing. Don't miss out on this episode for more advice and tips on school marketing success. Listen to the podcast now! #SchoolSuccess  #SchoolSuccessMakers --  Today's episode is sponsored by America's Christian Credit Union. With over 65 years of experience serving Christians across the country, they offer banking services and tuition financing programs for schools. If you're a private school looking to reduce your risk and administrative burden, America's Christian Credit Union offers tuition financing plans for families. Visit ⁠⁠⁠⁠⁠⁠⁠⁠americaschristiancu.com⁠⁠⁠⁠⁠⁠⁠⁠ to learn more. Every week on The School Success Podcast, digital marketing agency owner Mitchell Slater interviews school leaders and game-changers in the education sector. Never miss an episode and follow The School Success Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts. This podcast is powered by Slater Strategies, a marketing agency committed to helping schools grow their enrollment and connect better with the families in their communities. Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠https://schoolsuccessmakers.com⁠⁠⁠⁠⁠⁠⁠⁠. YouTube Video Podcast Link:⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://youtu.be/FP10kSGFW6Q

Eric and Larry reviewed marketing tactics that worked for them in their service business.  They implemented many marketing strategies learning what worked and did not work.  The strategies that did work are presented in this episode so the listeners could benefit.   We hope you take away a few elegant ideas to create business for your company too.TITLE SPONSOR: Super Tech University Dramatically improve your teams performance with a system of short daily video lessons, training your team in soft skills.  Your team can make you more profits by teaching them soft skills.  Your team will never leave you for investing in them. Go to https://supertechu.com/ for more info.One to One Coaching:Eric has helped many home service business owners grow their companies, 2x, 3, 4x, with his one to one coaching sessions. If you are interested in finding out more about coaching with Eric, email him at eric@supertechu.com for a FREE 30 min Zoom call to discuss your current business needs.SPONSOR: C&R MagazineC&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor, Michelle Blevins, has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.  

Here's what ChatGPT thinks happens in this episode:On this episode of the Cover Band Confidential podcast, Adam and Dan share their experiences promoting their cover band using traditional methods. They recount their adventures attending events, putting up flyers, and making personal connections with potential fans.The hosts also emphasize the importance of community support, highlighting a band [Yacht Rock Revue -ed.] that received help from their community after their gear was stolen. They discuss how community support has been crucial to their success in the music industry, both in terms of promoting their music and providing emotional and moral support.Overall, this episode is an insightful and entertaining discussion of the role of traditional methods and community support in the success of cover bands. Whether you're a musician or a music fan, you'll enjoy hearing about Adam and Dan's experiences and observations on the Cover Band Confidential podcast.---Thank you so much for tuning in!  If you want to help be sure to like, subscribe and share with your friends!  Linktree: linktr.ee/adampatrickjohnson                linktr.ee/coverbandconfidentialFollow us on Instagram!@coverbandconfidential@adampatrickjohnson@danraymusicianIf you have any questions please email at:Coverbandconfidential@gmail.comConsider supporting me on Patreon! www.patreon.com/coverbandconfidentialOr buy me a cup of coffee!paypal.me/cbconfidentialAnd for more info check out www.coverbandconfidential.comThis is a podcast about musicians playing live music in bands of all kinds.  If you are a guitar player, bass player, drummer, keyboardist, or singer looking for ways to make better money and book better gigs, this is the podcast for you. 

This week we hit two topics that couldn't be further apart: What to play for an audience of grade-schoolers? And what happens when you go old school and market person-to-person with in-venue flyer distribution?We don't know the answer to either of those things, but by gum we'll talk about them!Replacement Power Cables: https://www.amazon.com/dp/B016BJGZ2UThank you so much for tuning in!  If you want to help be sure to like, subscribe and share with your friends!  Linktree: linktr.ee/adampatrickjohnson                linktr.ee/coverbandconfidentialFollow us on Instagram!@coverbandconfidential@adampatrickjohnson@danraymusicianIf you have any questions please email at:Coverbandconfidential@gmail.comConsider supporting me on Patreon! www.patreon.com/coverbandconfidentialOr buy me a cup of coffee!paypal.me/cbconfidentialAnd for more info check out www.coverbandconfidential.comThis is a podcast about musicians playing live music in bands of all kinds.  If you are a guitar player, bass player, drummer, keyboardist, or singer looking for ways to make better money and book better gigs, this is the podcast for you. 

Just like a fast food chain or a car company, schools need to market their brand. Every year, fierce competition over attracting the top students is fierce, so schools need to showcase their values. Of course, every school and organization in the world wants to do that. That's why they set up websites, create social media accounts, and discuss their great school and excellent programs. In most cases, they fail. Why is that? Because with so many pages, websites, notifications, and emails, their message gets lost in the noise. Plus, they usually don't know their audience, goals, and challenges.What's the solution? A reliable school marketing strategy. Here's why.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Deborah Janz has a passion and curiosity for international and corporate culture. This, combined with her experience with business, sales, and technology, created the foundation of IMPACT Marketing International in 2007. One of Deborah's first projects was a family business, providing safe and educational online experiences for young children. She geeked out daily on how to attract more paid users to the website. The KidZap website ultimately received more than one million visitors per month. After twenty plus years of helping businesses reach their audience and generate leads through social media and digital marketing, Deborah began to customize strategies for international education. With a focus on deeply understanding a school's culture, thereby creating marketing promises a school can fulfill, IMPACT's methodologies revolve around high-integrity marketing practices. Deborah thrives on the complexity and challenge of the intercultural mix within international schools and in the various countries they draw from. She has developed strategies, and workshops, and built and led a team of experts to help schools in Asia, Europe, Africa, and North America understand their unique brand position, expand their reputation, and increase enrolment.

Over 15 years of marketing industry experience, Chans Weber turned his 483 credit score into a digital marketing agency, Agile & Co., that's closing in on 8 figures in annual revenue. Top 3 Value Bombs: 1. You could be successful even without a college degree. 2. All sales come from a relationship; that is how business is done. 3. Entrepreneurship can be challenging but do not quit; instead, find a way to understand that on the other side of every hardship is something unique. Check out the exercise and try to diagnose the difference between audience and intent-based driven marketing - Intent Vs Audience Driven Marketing Sponsors: Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching has helped thousands of entrepreneurs to dramatically increase profitability! HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof! Ziprecruiter: Keep your team growing strong! Visit ZipRecruiter.com/fire to try ZipRecruiter for free! ZipRecruiter. The smartest way to hire.

Over 15 years of marketing industry experience, Chans Weber turned his 483 credit score into a digital marketing agency, Agile & Co., that's closing in on 8 figures in annual revenue. Top 3 Value Bombs: 1. You could be successful even without a college degree. 2. All sales come from a relationship; that is how business is done. 3. Entrepreneurship can be challenging but do not quit; instead, find a way to understand that on the other side of every hardship is something unique. Check out the exercise and try to diagnose the difference between audience and intent-based driven marketing - Intent Vs Audience Driven Marketing Sponsors: Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching has helped thousands of entrepreneurs to dramatically increase profitability! HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof! Ziprecruiter: Keep your team growing strong! Visit ZipRecruiter.com/fire to try ZipRecruiter for free! ZipRecruiter. The smartest way to hire.

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In this episode, we talk to school marketing experts Aubrey Bursch and Tara Claeys about what schools should start and stop doing in 2023 when it comes to recruiting families and managing their digital presence. Aubrey Bursch is passionate about supporting small and independent schools to increase enrollment, retention, and revenue. As the daughter of lifelong educators and the mom of two independent school students, she combines her passion for schools with her 20+ years of marketing and development experience to help schools identify and implement high ROI initiatives. Aubrey, Founder & CEO of Easy School Marketing, co-hosts the Mindful School Marketing podcast, leads the free Small School Leaders monthly meet-ups, facilitates the Small School Solutions professional development program, hosts the Small School Leaders Virtual Conference, and speaks nationwide. Tara Claeys has a marketing background going back to a time before the internet was a thing! Her extensive experience creating WordPress websites for schools has resulted in well-designed and functional websites within a small school budget. Her company, Design TLC makes the website process easy so schools can focus on growing enrollment instead of spending hours creating a website that doesn't accomplish their marketing goals. :35 - Meet Aubrey and Tara 2:20 - What Tara and Aubrey have tried that didn't work and what they learned 7:15 - The practices Aubrey and Tara use to brainstorm and bring new ideas into their work 10:25 - Resolution #1: Stop putting all of your eggs into the enrollment basket 14:35 - Resolution #2: Stop ignoring your online presence 18:50 - Resolution #3: Start understanding what families are thinking and use it to create an exceptional customer experience 22:58 - Resolution #4: Start focusing on student-to-student marketing 25:35 - Resolution #5: Stop ignoring your website 29:33 - Tara's quick website maintenance checklist 33:25 - Resolution #6: Start connecting your website to other marketing tools 40:03 - Resolution #7: Stop thinking about your website as only being for prospective families (we know, this sounds controversial) 45:10 - Where to find Aubrey and Tara to learn more Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

The best kept marketing secret is hiding where you least expect it… In your mailbox. Direct mail marketing is still the best offline channel to convert clients… It's an old-school marketing technique, but with new technology, we can give it a decidedly modern twist… In this episode, Dave Fink, founder and CEO of Postie, shares how his company has reinvented direct mail marketing for our current digital world—and how you can get started attracting clients with this targeted strategy.

Amy Jaick is the Chief Marketing & Communications Officer at Columbia Business School (CBS). The school was established in 1916 and offers MBA, PhD, MS and Exec Ed programs today. Amy works across functions and channels to create integrated programs that bring CBS's mission, vision and values to life.This is Amy's first CMO role. She was previously the Vice President of Digital and Social Strategy at ViacomCBS, where she built and led their first-ever corporate digital marketing and communications team and helped launch Goodman Media's digital business. She has also worked for The Economist and Estimize.In this episode, Amy and Jim discuss how 2020 made her reexamine her career choices, why she made the shift from digital marketing to education, and what companies can do to attract a new generation of talent.Check out the first edition of The CMO Podcast Magazine.In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angela is back with the newest data you need to make informed decisions on your marketing and communications strategies.How are parents searching for schools? The latest parent survey lets you know the top methods and how your school can ensure it shows up!What about social media? You'll learn the top three social media channels parents say they are using when learning more about your school.With all this new research now available, Angela will share three things that school communicators can take action on immediately. SPECIAL GUESTAngela BrownK-12 Senior Enrollment Insights LeaderNiche - Pittsburgh, Pennsylvania Email: angela.brown@niche.comTwitter: @angelambrown LinkedIn: https://www.linkedin.com/in/angelambrown/ Website: https://www.niche.com  Facebook: https://www.facebook.com/nichesocial LinkedIn: https://www.linkedin.com/company/nichesocial/     Twitter: https://twitter.com/Niche_InsightsUSEFUL INFORMATIONData from Niche's latest surveys: niche.bz/insights Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

In this episode, we are joined by Maritza Lizama and Pamela Nieto, founders of Captiva Branding, a full-service marketing and communications agency based in Washington, DC. With years of marketing experience, these two work together to promote small businesses and nonprofits through powerful storytelling, strategy, and today give us their top insights on better marketing your small school to multicultural audiences!

Most lawyers want the NEWEST strategy… The latest platform, the newest hack, the quickest way to get leads. But they're overlooking the simplest… And probably most effective marketing strategy ever. You can use this now to help grow your firm. Listen to today's episode to find out what it is!

Today I have my friend Michael Epstein on the show to talk about an old school marketing tactic that’s making a huge comeback. With the latest iOS updates limiting the performance of Facebook ads and email marketing, this strategy comes at a great time. In this episode, we discuss how to use postcard marketing to grow your sales. What You’ll Learn How Mike and Drew became business partners How postcard and direct mail marketing works How to grow your audience with postcard marketing Other Resources And Books Postpilot Sponsors Postscript.io – Postscript.io is the SMS marketing platform that I personally […] The post 427: This Old School Marketing Tactic Converts Like Crazy With Mike Epstein appeared first on MyWifeQuitHerJob.com.

I'm joined by Alison Lumbatis, the CEO of Outfit Formulas®, speaker, and best-selling author. Outfit Formulas® is an online styling program that has taught over 100,000 members how to curate a functional, fashionable wardrobe they feel confident wearing. We discuss the tipping point that inspired her to take the leap, leave her steady corporate job, and embark on her entrepreneurial journey. She shares her number one piece of advice to anyone starting out, what her biggest mistake was as a rookie entrepreneur, and how community and mentorship have impacted her growth as a business owner. We also discuss the power of strategic collaborations and using ‘old school' marketing techniques like SEO and email lists.    IN THIS EPISODE, WE TALK ABOUT: What prompted Alison to start blogging, even though it wasn't generating any income at the time Why getting your customer's feedback and buy-in is crucial for growth  Key techniques that Alison has used to grow her email list Recognizing that you bring something valuable into masterminds and networking events, regardless of your current revenue or business experience  Getting clear on what has really worked well in your business, but you've stopped doing   RESOURCES Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!   CONNECT WITH ALISON  Follow Alison: @alisonlumbatis  Follow Outfit Formulas®: @outfitformulasofficial  Shop Outfit Formulas®: outfitformulas.com  Learn more about Alison: alisonlumbatis.com    CONNECT WITH CANDY Follow me: @candyvalentino Join Founders Organization 

In this episode, we are joined by Terry Foster, Founder, and CEO of Terry Foster Consulting. Terry shares the power of getting back to the basics in advertising and marketing.He talks about their new approach where old school and new school collide to create a marketing system that is evergreen. You will also discover how to overcome a business struggle that may help save your business.Tune in to learn more!For more go to: www.strategicadvisorboard.comConnect:Strategic Advisor Board:  www.linkedin.com/company/strategic-advisor-boardJason Miller: www.linkedin.com/in/jasontmiller-sabTerry Foster Consulting  www.terryfosterconsulting.comTerry Foster: www.linkedin.com/in/tfoster5