Podcasts about business2community

Em Ducharme is a visionary strategist weaving the tapestry of business empires through the perfect harmony of masculine and feminine energy. Em guides feminine spiritual entrepreneurs, successful masculine business owners, and conscious entrepreneurs towards the endless possibilities of digital marketing and passive income. Em's brilliance is featured in distinguished media outlets like Forbes, ThriveGlobal, The Good Men Project, and Business2Community, where her wisdom and innovation captivates and inspires. Em's started out as a sales consultant that rocked the corporate world. She strategized for Fortune 500 companies and major corporations. Em helped to grow and scale businesses for the last ten years in various sectors-- hospitality, finances, entertainment, and e-learning. She's raised millions of dollars in investor funds for the companies that she worked for and personally was able to scale her own companies past multi 6-7 figure mark in a record-breaking time. Today we are diving into the world of unconventional business strategies with Em Ducharme. In this enlightening interview, Em Ducharme, shares her unique insights that challenge traditional business norms. She talks about how to be committed, consider your values in business, and embrace authenticity, even in the face of resistance. As an artist in business, Em Ducharme shares her approach to entrepreneurship, partnership, and creating something that is alive. This episode is a must-see for those looking to break free from traditional business conventions and take on unique approaches to their ventures.   Mentioned in the Episode Feminine Genius by Liyana Silver - https://bookshop.org/p/books/feminine-genius-the-provocative-path-to-waking-up-and-turning-on-the-wisdom-of-being-a-woman-liyana-silver/9432472?ean=9781622038299   Check out Em Ducharme 5 Days to 5k - https://www.emducharme.com/5daysto5k Scalable - https://www.emducharme.com/scalable Website - https://www.emducharme.com/ Instagram - https://www.instagram.com/em.ducharme/ Facebook - https://www.facebook.com/emducharmecoaching   More BZ JOIN THE DISCORD - https://discord.gg/a5BMWm8fSS Sign Up for The Loop - https://bzcoaching.ck.page/ae98d50df3 Instagram: @thebzchannel Twitter: @thebzchannel LinkedIn: @nbzcoaching ​   Work with Me ​Join the Psychic Profits Squad - https://antibzschool.samcart.com/products/psychic-profit-squad/ Love Your Workshop - https://antibzschool.samcart.com/products/loveyourworkshop The People Pleaser's Guide to Building Better Boundaries - https://antibzschool.samcart.com/products/buildingbetterboundaries   Credits Production: Shannon Kuehl https://www.instagram.com/nova.podcasts/ Cover Art: Beau Stanton https://www.instagram.com/beaustanton Podcast Artist: Amanda No https://www.instagram.com/mythstruck/ Music by Micky Four: https://SoundCloud.com/mickyfour  

Yuliya Gorenko“Marketing Communications expert with 10+ years of experience in PR, influencer marketing, and communications.”About MeHI! I'm a marketing communications expert with over 10 years of track record in public relations, influencer marketing, and communications. My hands-on marketing expertise extends to various industries, including consumer goods, mobile apps, B2C SaaS, and enterprise software.I've worked with over 30 brands globally, including L'Oreal, Garnier, Maybelline New York, Hotspot Shield VPN, Turnitin, and DeleteMe.In 2020, I started Mischka Agency - a marketing communications boutique that helps brands deliver their vision to the world. Since then, I've been featured in AdExchanger, SeoBuddy, and Business2Community.I am passionate about developing powerful communication strategies that elevate the brand image and contribute to business growth. In my free time, I enjoy social psychology literature and volunteer for humanitarian projects in my native country of Ukraine. I am also an Executive Board member of Kulbaba – a 501(c)(3) organization that raises funds for people affected by Russia's war against my home country of Ukraine.I can speak about the ins and outs of influencer marketing campaigns, as well as about applying my marketing communications skills to charitable work.Past speaking: https://www.enago.com/see-the-future/conference-2021/speakers/yuliya-gorenko/The Doctor offers a complimentary website analysis, or a custom software open door session with Amplifi Labs: mick.smith@amplifilabs.com.Burning America: In the Best Interest of the Children?Mick, The Doctor of Digital, Smith mick.smith@wsiworld.comBurning America: In the Best Interest of the Children?https://burning-america.comAmazon: https://www.amazon.com/G-Mick-Smith/e/B0B59X5R79Also at Barnes & Noble, Walmart, and TargetLeave a message for The Doctor of Digital:https://podinbox.com/thedoctorofdigitalpodcastInstagram: burningamericacommunityPatreon burningamericacommunity:https://www.patreon.com/SmithConsultingWSITheDoctorofDigitalPodcastListen, subscribe, share, and positively review The Aftermath:https://podcasts.apple.com/us/podcast/the-aftermath-the-epidemic-of-divorce-custody-and-healing/id1647001828Substack:https://micksmith.substack.com/Commercials Voice Talent ||https://www.spreaker.com/user/7768747/track-1-commercialsNarratives Voice Talenthttps://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis for your business?https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=SpreakerMake an Appointment:https://www.picktime.com/TheDoctorOfDigitalBe sure to subscribe, like, & review The Doctor of Digital™ PodcastSign up for the Doctor Up Your Life courseFacebook || Instagram || Twitter || LinkedIn || YouTubehttps://www.linkedin.com/in/gmicksmith/

Mordechai Holtz has been working in the field of digital marketing, content writing, and brand strategy and social media management for more than a decade. He has worked with clients that have spanned across 8 countries, ranging from startups to the City of Jerusalem to major tech companies. He is an avid blogger and an active contributor to the digital marketing space. He's contributed to Fast Company, cited in Buzzfeed, CMO.com, Forbes & Inc. Mordecai's content has been featured on industry-leading sites including Social Media Today, DukascopyTV, Business2Community, Social Media World and Post Planner, and coschedule. Beyond writing about social media, Mordecai also covers tech news and his articles have been featured on several tech blogs including Technologer and TechAcute. Please rate and review the Empowered Jewish Living podcast on whatever platform you stream it. Please follow Rabbi Shlomo Buxbaum and the Lev Experience on the following channels: Facebook: @shlomobuxbaum Instagram: @shlomobuxbaum YouTube: TheLevExperience Pick up a copy of Rabbi Shlomo Buxbaum's second book, "The Four Elements of Inner Freedom: The Exodus Story as a Model for Overcoming Challenges and Achieving Personal Breakthroughs". You can order a copy on Amazon, in your local Jewish bookstore, or right here: https://levx.org/event/the-four-elements-of-freedom

Cette semaine sur le podcast, nous recevons Em DucharmeEm Ducharme est une stratège commercial pour les influenceurs et les experts qui cherchent à monétiser et à faire évoluer leur audience grâce au marketing numérique et aux revenus passifs. Son travail a été présenté dans de grands médias tels que Forbes, ThriveGlobal, The Good Men Project et Business2Community.En tant qu'ancienne consultante en vente d'entreprise pour des entreprises du Fortune 500, de grandes entreprises, Em a contribué à la croissance et à l'expansion d'entreprises au cours des dix dernières années dans divers secteurs : hôtellerie, finances, divertissement et apprentissage en ligne. Elle a levé des millions de dollars en fonds d'investisseurs pour les entreprises pour lesquelles elle travaillait et a personnellement pu faire évoluer ses propres entreprises au-delà de la barre des 6 à 7 chiffres en un temps record.—-----------------------------------------------------Tu peux retrouver notre invité ici :Instagram: https://www.instagram.com/em.ducharme/

Be prepared to teeter on the edge of excitement and cynicism, as we explore The Metaverse in this episode of Looking Outside, with technology futurist and Metaverse expert, Theo Priestley. Theo is CEO and Co-Founder of Metanomic, a complete web3 economic platform for developers, but he is also one of the public voices ready to poke holes in Metaverse concepts commonly spouted.To peel back the polished veneer, Theo discusses the need to look at the gaps in the arguments made today on the Metaverse; like how technologies that make up web3 are at varied levels of understanding and development across industries, while the technologies adopted in every day use are still quite dated.Theo discusses the positive potential of web3 to connect us in new ways, allow new (safe) platforms of self-expression and to create a free market of ideas, but that platforms that currently enable that – mainly, gaming – are still not taken seriously and are seen as the poor cousins of other industries.A sci-fi fan, Theo also points out our obsessive fascination with technologies that are novel and fun but not necessarily very useful, while deprioritizing those technologies that appear boring but have traditionally been the gateway to progress for our civilization.Jo and Theo also explore our fascination with dystopian, frightful futures where we are controlled by technologies that have gotten away from us, and how perhaps that is an inevitable flaw in us - to want to be controlled and to seek out only negative futures as they feel more realistic than positive ones.--To look outside Theo doesn't believe you should have one go-to, otherwise you can quickly form a bias. He likes to read anything and everything, and particularly those things he disagrees with to be able to learn more and gain more breadth. He also devours science fiction and comic books to help him see the potential of things. --Theo Priestley is a leading tech futurist and globally recognized author and public speaker on the convergence of many emerging trends towards the metaverse and Web3.He is the CEO and co-founder of Metanomic, a complete web3 economic and AI analytics platform for game developers, metaverse builders and the creator economy.Theo has worked with some of the biggest names in tech and business including SAP, Siemens, Bosch, Software AG, AON, and Hewlett Packard Enterprise - consulting, and advising on implementing innovation strategies, strategic foresight, and emerging technologies.He has mentored for a number of startup accelerators and has published more than 250 articles on topics including Internet of Things, Artificial Intelligence, Fintech and Blockchain, Smart Cities, Web3, Metaverse, Marketing, Digital Transformation, and Virtual Reality, for Forbes, the European, WIRED, Huffington Post and Business2Community. He has also contributed to VentureBeat, GigaOM, The Times Raconteur, and has been interviewed for BBC Radio and UK national television news on technology trends.--Learn more about Theo on his website: www.theopriestley.comCheck out Theo's recently authored book, The Future Starts Now.Find out more about Metanomic: www.metanomic.netFollow Theo on LinkedIn and...

Big-picture and detail-oriented, Debbie is a marketing communications specialist who has worked in digital marketing, content development, and social media for over 15 years. A motivated digital marketer, she brings a unique perspective from her brand, agency, and consulting experience. Debbie debuted Social Hospitality as a side project in 2011 before transitioning to the brand full-time in 2017. As founder and president of Social Hospitality, Debbie leads the operational side of the business while working directly with clients to build and execute marketing strategies. Social Hospitality is a boutique digital marketing agency that helps brands develop their online identities, create engaging content, and build their social media presence. The Social Hospitality blog is a leading industry resource, too. Debbie has an English degree from UC Irvine and is HubSpot certified in social media and content marketing. She has been invited to speak at events like Social Tools Summit, PubCon, IABC, as well as various universities and other local organizations. She has been quoted in publications including USA Today, Inc., Forbes, Huffington Post, Social Media Today, Search Engine Journal, Todays Hotelier, Business2Community, SEMrush, and more. Debbie is a lover of good eats and is always adventuring, traveling, learning, and spoiling her two dogs. On this episode of Destination on the Left, I talk with Debbie about how her boutique destination marketing business Social Hospitality helps clients stand out from the crowd online. She also shares strategies for finding where your customers are online and the importance of understanding and being ready to respond to the changing algorithms of different social media platforms. What You Will Learn in this Episode: How Debbie moved from being an English Major in college to running her own marketing agency Why Debbie loves the collaborative nature of working in destination marketing Current social media trends and some of the new strategies Debbie is recommending to her clients Creativity in the face of adversity and how Debbie has found unusual solutions to recent challenges Debbie shares the many benefits of coopetition and gives examples of coopetition she has experienced and the positive outcomes that came from that Debbie shares her insights and advice for listeners planning a collaboration and explains what she does to set her up for success Where you can connect with Debbie online Standing Out Online In terms of differentiating yourself as a business from the crowd knowing your audience is key. On the show, Debbie describes why you need to look at where your audience hangs out online, and if you're not on a specific channel, but your competition is — you might need to make some changes. Lean into the initial heavy lifting and research and figure out where your audience spends their time and where your competitors spend their time and make sure you're there too. Then you can create those conversations and the stories around what makes you distinct from those competitors. Finding Your Ideal Customer As a hospitality business, or any type of organization in the travel, tourism, or hospitality space, we need to get really focused in on who we're targeting. Because if we don't know who our ideal customer is, we're not going to be effective. Marketers need to tailor strategies to their ideal audience, and one of the ways that you can maximize your chances of developing a great strategy is to do your homework. Debbie also describes how she uses carefully honed strategies to take advantage of current trends in social media, such as Instagram's promotion of the Reels feature. Strategies for Effective Collaboration In the destination marketing space, there are plenty of opportunities for collaboration which are win-win situations. Debbie shares some of the partnerships she is currently involved in and how she has built a network that thrives on supporting one another. She discusses the idea that a rising tide lifts all boats and gives her advice on best practices for planning an effective and mutually beneficial collaboration. Resources: Website: https://socialhospitality.com/ LinkedIn: https://www.linkedin.com/in/debbiemiller53/ Twitter: https://twitter.com/thebigdebowski We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

Black Goldfish: 10 Keys to Creating a Differentiated Experience by Stan Phelps About the Book: Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your employees deliver. It is what you stand for and how your customers feel about you. And most importantly, your brand is what your customers and employees tell others about their experience. Black Goldfish is an amalgam of the first 10 colors in the Goldfish Series. The color black happens when you put all the other colors together. Here's a quick overview of the colors and 10 keys to creating a differentiated experience: PURPLE - little things that add value or make it easier for customers GREEN - little things that drive engagement and reinforce culture for employees GOLDEN - little things for your “vital few” employees and customers BLUE - leveraging technology, data, and analytics to improve customer experience RED - embracing purpose in business to benefit employees, customers, and shareholders PINK - differentiating by defying normal and exploiting imperfection YELLOW - contributing to the happiness of customers, employees, and society DIAMOND - excelling under pressure in sales and client management GRAY - leading across the five generations in the modern workplace SILVER - rising above distractions to communicate both loud and clear About the Author: Stan Phelps is a best-selling author, keynote speaker, and workshop facilitator. Stan is a TEDx speaker, and an IBM futurist and his writing has been syndicated on top sites such as Forbes, Customerthink, and Business2Community. He has spoken at more than 500 events across Australia, Bahrain, Canada, Ecuador, France, Germany, Holland, Israel, Japan, Malaysia, Peru, Russia, Singapore, Spain, Sweden, the UK, and the US. Prior to professional speaking, Stan had a 20-year career in marketing that included leadership positions at IMG, Adidas, PGA exhibitions, and Synergy. At Synergy, he worked on award-winning experiential programs for top brands such as KFC, Wachovia, NASCAR, Starbucks, and M&Ms. He is the author of The Goldfish series of business books which includes Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Pink Goldfish, Yellow Goldfish, Gray Goldfish, Red Goldfish, Diamond Goldfish, Silver Goldfish, and one other book – Bar Tricks, Bad Jokes And Even Worse Stories: 101 Bar Tricks, Riddles, Jokes and Stories. And, interesting fact – Stan also has a law degree! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/black-goldfish-stan-phelps

Em Ducharme is a business strategist for influencers and experts looking to monetize and scale their audience through digital marketing and passive income. Her work has been featured on major media outlets such as Forbes, ThriveGlobal, The Good Men Project and Business2Community. In this episode, we discussed what you should do when you find yourself being triggered by someone's success, the importance of your network, the things that will determine why some people succeed & others never make it, passive income and SO much more! Follow Em at @em.ducharme on Instagram.Support the show (https://www.paypal.com/donate?hosted_button_id=FQSC3CV9ASLAU)

Wouldn't it be great if there were no roadblocks to life? We'd get out of bed and not only do whatever we wanted but be wonderfully successful at it. Alas, if only it were that easy, especially when the greatest roadblock impeding us is our own minds. My guest on this episode of Dream Power Radio, Nancy Solari, believes that the only way to go through life is to live it full out. Through her program, Living Full Out, she teaches how to create balance in your life, release yourself from the limitations your thoughts put on you and strengthen your communication, productivity and motivation. She explains:•how she overcame adversity•the gift that comes with embracing adversity•the real reason why people don't follow their dreams•why solitude can be good for you•the benefits of talking out loud•the joys of pivoting•her strategy for facing fear Nancy believes that anything is possible with the right mindset. Find out how to achieve it on this educational episode of Dream Power Radio. Nancy Solari obtained her BA in broadcasting and psychology from the University of Oregon and studied film at William Patterson University. After graduation, she went on to work with Oregon News, Good Day Oregon, Good Morning America, and Entertainment Tonight. Nancy transitioned into the music industry until her loss of night vision made it difficult to navigate recording studios and the stage. She then went on to start her own real estate business, and soon became a top-producing realtor in Los Angeles. Even when vision loss made it impossible to drive, Nancy often rode twelve public buses a day to show different properties. She would prepare for open houses by arriving three hours early to memorize the layout of the house, so she could effectively show it to prospective buyers. Although Nancy felt passionate about her previous professions, she desired more from life and wanted a career that worked with, rather than against, her blindness. She obtained her Life Coaching degree from the Institute for Professional Excellence in Coaching. Living Full Out was launched in 2008 with the intention of helping others to realize their dreams.Today, Nancy is an accomplished CEO, coach, and motivational speaker, sharing her tools for success with audiences and organizations all around the country. She has presented for organizations such as National Ticketing Association, Boston Scientific, Public Risk Management Association, Braille Institute Library, National Retail Federation, and many more. She has been featured in The Beach Reporter and Women's Radio and has been a guest on numerous podcasts where she's shared expertise on topics such as middle-aged lifestyle, entrepreneurship, and how to live a happy life. She is the first blind person to ever host a live-streamed talk show and is the creator and host of the “Living Full Out Show” that offers inspiration to listeners all around the country. Listeners can also call in and receive tangible advice or listen as inspirational guests tell their touching stories. Nancy's life experiences and education provide her the unique ability to empathize with people and at the same time, guide them to be resourceful in attaining their goals.In addition, Nancy is a regular columnist at Entrepreneur magazine, where she writes about how to turn limitations into advantages and obstacles into opportunities. Additionally, she's been published in Life Hack, The Good Men Project, Addicted2Success, She Owns It, Thrive Global, Business2Community, and several others. Though she is legally blind, Nancy continues to enjoy life and make connections with people. Living Full Out allows Nancy to utilize her writing, speaking, and listening skills while freeing her from the limitations that sight-driven jobs present. In her free time, Nancy volunteers for organizations like the Foundation Fighting Blindness and has participated in clinical trials to develop cures for retinal diseases. Additionally, she has served as a counselor for Sexual Assault Support Services.Outside of work, you can find Nancy dancing with her friends, traveling to foreign countries while exposing herself to new cultures, enjoying exercise and a healthy lifestyle, and spending time with her guide dog, a Labrador named Frost, and her chihuahua French bulldog mix, Charlie. No matter where you connect with Nancy, you will find her meeting the next challenge in life head-on and with a smile on her face. Website: https://livingfullout.com Want to know why dreams are the fastest and clearest way to understand yourself? Sign up here for a complementary Dream Discovery Session with me and never leave your dreams on your pillow again!https://calendly.com/thedreamcoach53/30min

On this episode I sat down with my Business Coach Em Durchame and we got to discuss what its like to be Rich, Feminine and a Business woman doing it her way! Em Ducharme is a business strategist for influencers and experts looking to monetize and scale their audience through digital marketing and passive income. Her work has been featured on major media outlets such as Forbes, ThriveGlobal, The Good Men Project and Business2Community. As a former corporate sales consultant for Fortune 500 companies, major corporations, Em helped to grow and scale businesses for the last ten years in various sectors-- hospitality, finances, entertainment, and e-learning. She's raised millions of dollars in investor funds for the companies that she worked for and personally was able to scale her own companies past multi 6-7 figure mark in a record-breaking time. Learn more about Em at zerotoceo.co . Instagram : @Emdurchame --- Send in a voice message: https://anchor.fm/livingbydesign/message

Hello members and subscribers! It's time for our fourth Moonshots Master episode, and here we are breaking down the fundamentals of HABITS. Beginning our journey we hear from the powerhouse of habits, Charles Duhigg, and get inspired to master our own behaviours. We then hear from the GOAT himself, Tom Brady, and how he continues to be at the top of his game through habitual design. We'll also hear from Tim Ferriss and his findings through a lifetime of researching the perfect way to start your morning. Fully inspired, let's get into understanding habitual thinking with Daniel Kahneman, who encourages us to control our fast and slow thinking. Stephen Covey - the absolute master of habits - helps us understand to cultivate self-mastery. Finally, James Clear reveals an experiment that teaches us to celebrate the process and systems of progress, rather than the end-goal. Closing our deep-dive into habits, we hear from Charles Duhigg on how we can create habits by altering our behaviour. We also dig into Robin Sharma's three phases of building habits. And closing out the show we hear from Stephen Covey again, who reveals that the trick to building good habits is to focus on continuous improvements, every single day. Our recommended reading list is full of fantastic books and articles to truly help you become a master of your own habits: Charles Duhigg, The Power of Habit Tim Ferriss, Tools of Titans Tom Brady, The TB12 Method Daniel Kahneman, Thinking Fast and Slow Stephen Covey, The 7 Habits of Highly Effective People James Clear, Atomic Habits Robert Sharma, The 5am Club James clear on Business2Community, The 5 Triggers that make new habits stick Get in touch and let us know how you are making your habits stick! Thanks for listening. That's a wrap.

In today's episode, I have the pleasure of inviting Theo Priestly. Theo is a leading tech futurist and globally recognized business leader, author, and public speaker specializing in artificial intelligence (AI), digital twins, augmented reality (AR), virtual reality (VR), the Internet of Things (IoT), and the convergence of many emerging trends towards the metaverse. He is one of LinkedIn's more outspoken evangelists who aren't afraid to challenge the conventional view or champion the unconventional. He is the founder of Metapunk™, an agency consulting on the business, technology, and cultural impacts that will arise from the metaverse and helping brands, organizations, and investors navigate this revolution. Priestley has worked with some of the biggest names in tech and business, including SAP, Siemens, Bosch, Software AG, AON, Hewlett Packard Enterprise, consulting and implementing innovation strategies, strategic foresight, and emerging technologies, and providing content marketing services. He has mentored many startup accelerators, including HTC Vive X and Alchemist. Priestley has published more than 200 articles on topics including Internet of Things, Artificial Intelligence, Fintech, Smart Cities, Education, Healthcare, Marketing, Digital Transformation, and Virtual Reality, for Forbes, the European, WIRED, Huffington Post, and Business2Community. He has also contributed to VentureBeat, GigaOM, The Times Raconteur and interviewed for BBC Radio and UK national television news on technology trends. He recently authored the book; The Future Starts Now, published internationally through Bloomsbury, and is working on his second title: Metapunk - The Business, Technology, and Culture of the Metaverse. An energetic, informative, and polished speaker, he has engaged groups ranging from 20-2000 on Emerging Technology Trends, Artificial Intelligence, the Future of Work, Experiential Technologies, the Internet of Things (IoT), Digital Strategy, and more. Featured talks have occurred at CeBIT, TEDx, Marketing Society UK, Big Data Expo China, Gartner Symposium, IDC, meetups, webinars, innovation summits, and corporate events. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

For season one, episode four, Rob talks to Jerome Tennille from the USA. Jerome and Rob met in 2017 at a workshop about career progression for leaders of volunteer engagement. Jerome discussed his career journey and challenges us all to think differently about what career success might look like. Jerome Tennille has dedicated his life's work to creating a more positive culture of volunteering. He currently works on the Social Impact team at Marriott International where he manages the corporate employee volunteer program for Marriott's global team. He's also an appointed Commissioner for the Governor's Office on Service and Volunteerism for the state of Maryland. Before that, he managed volunteer services for a national 501c3 nonprofit supporting families of fallen veterans. Jerome's work has been published by VolunteerMatch, Nonprofit Information, Impakter, and Business2Community. Through his independent consulting firm, Architecting Social Good, Jerome has collaborated with numerous organizations, including Habitat for Humanity International, America's Service Commissions, Volunteer Fairfax, Serve Ohio, and Peace Through Action USA. Jerome holds a Masters of Sustainability Leadership from Arizona State University and is designated Certified in Volunteer Administration (CVA). Music by Zen_Man from Pixabay

Do you call yourself a freelance writer or content marketer? There's a fine line between the two, and the modern content marketing world is full of possibilities. In this episode, Alex talks to Brooklin Nash who has 8 years of content marketing experience. Outside of his full-time role as Manager of Community Content for Outreach, he's Head of Content at Sales Hacker. His clients include: Mixpanel, Intricately, MediaRadar, Metadata.io, and PostBeyond as a guest contributor, and he's written for G2, Drift, Business2Community and MarketingProfs. His full-time role at Outreach focuses on helping salespeople weave their content together and build organic channels to drive revenue. Considering Brooklin fell into content marketing by accident, he's finely attuned to what makes good content tick. He draws on his freelance writing roots and passion for learning to excel. In this episode, he shares why you should find a niche, seek out conversations, and experiment.   He lives in Guatemala and his guilty pleasure is young adult dystopian fiction.Check out Sales HackerCheck out OutreachFollow Brooklin Nash on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode we are joined by Justine Beauregard and we discuss mindset, business coaching, and marketing. Justine Beauregard is a Marketing & Growth Expert and the brains behind Growth Mindset Marketers. She began her career as a small business marketer in 2008 and has since scaled her own businesses up to 1800% YoY and helped hundreds of entrepreneurs worldwide grow up to 6x revenue in as little as 30 days. Her work and expert opinions have been featured in major online publications such as CIO.com, FitSmallBusiness.com, and Business2Community.com, and she recently launched a podcast called Ask the Marketing ExpertConnect with Justine: www.linkedin.com/in/justinejbeauregard www.growthmindsetmarketers.com.About Evelyn - The Fab Chieftess: I am a certified and accredited Transformation Mindset Life Coach. Mindset & Goal Setting Self-Development Women Empowerment EQ – Emotional Intelligence NLP – Neuro Linguistic Programming CBT - Cognitive Behavior Therapy REBT - Rational Behavior Therapy I help aspiring women with impostor syndrome, gain clarity and consistency, and overcome fear with my 4-step process in order to achieve their goals. Connect on social: Website: www.thefabchieftess.com Instagram: www.instagram.com/thefabchieftess Facebook: www.facebook.com/fab.chieftess Twitter: www.twitter.com/thefabchieftess Clubhouse: @thefabchieftess Shop Empowered Fashion: www.sheisfab.net Get freebies, join challenges, and subscribe for the newsletter: https://linktr.ee/thefabchieftess​ Featured on: CBS, NBC, and FOX Support the show (https://www.paypal.me/thefabchieftess) Support the show (https://www.paypal.me/thefabchieftess) Hosted on Acast. See acast.com/privacy for more information.

Produtos e serviços estão virando commodities. O que existe de diferencial para as empresas é a oportunidade de transformar suas lojas físicas em centro de experiência para as pessoas comprarem online depois.Featuring: Bruno Guimarães, country manager da MMA Global (https://www.linkedin.com/in/brunorguimaraes). Ouça a entrevista completa no Podcast-se: https://open.spotify.com/episode/2gX1kcVdtnbYGP7eAmIHxQ?si=7m8M8CTPTi2d_0h3Mgxe3w. Artigo no Business2Community: https://www.business2community.com/consumer-marketing/retail-reimagined-9-trends-for-the-future-of-physical-retail-02385811.

Episode 126 - Season 9, Episode 2 - Michelle Mazur - "What It's Really Like to Be an Entrepreneur" has been rebranded  to "That Entrepreneur Show" https://www.VincentALanci.com/. Whether you are looking to start or scale your business, this is the show for you.Host Vincent A. Lanci interviews the founder of a different company from around the world on each episode. You never know which motivational journey will motivate you most.Meet Michelle:…There’s a life-changing, industry defying, and even world redefining idea rolling around in that head of yours.That idea needs to do more than spread. It needs to DOMINATE.The one BIG thing holding you back is the 37 rambling minutes it takes to explain it. Heartbreaking and it ends today.It’s going to take more than a message.It’s going to take a REBELLION – in just 3 Words.Imagine a message so powerful, so captivating, so intriguing, your audience flocks to hire you & desperate to spread the word.FOR THAT, YOU NEED A MESSAGE COACHUNLIKE ANY OTHER.I’M DR. MICHELLE MAZUR. THE INSTIGATOR OF THE 3 WORD REBELLION.Michelle Mazur, Ph.D. founded Communication Rebel on the belief that communication changes the world so that’s what she helps business owners and speakers do! Rebel against the status quo to make a difference. She helps speakers craft 3 Word Rebellion, rebellious talking points, and a speech that incites action and generates revenue.The speakers Michelle works with have gone on to book $10,000 speaking gigs, become international speakers (they even speak in front of world leaders!), and raise 3x the amount of money expected for the launch of a charity.She is the author of two books, Speak Up for Your Business & Speak for Impact. Her rebel yell has appeared in Fast Company, Inc., Entrepreneur, PR Daily, Business2Community, and She Owns It. She lives in Seattle, WA with her adoring husband, 3 obsessive felines, and a huge collection of Duran Duran memorabilia.Host Name: Vincent A. LanciEmail: PodcastsByLanci@Gmail.comYouTube: youtube.com/channel/UCy0dil34Q5ILEuHgLVmfhXQInstagram: https://www.instagram.com/thatentrepreneurshowFacebook: https://www.facebook.com/ThatEntrepreneurShowTwitter: twitter.com/PodcastsByLanciLinkedIn: https://www.linkedin.com/showcase/thatentrepreneurshowGuest Name: Dr. Michelle MazurWebsite: https://drmichellemazur.com/ LinkedIn: https://www.linkedin.com/in/drmichellemazur/The Future | https://soundcloud.com/strawberry-candy-musicAdventure by MusicbyAden | https://soundcloud.com/musicbyadenMusic promoted by https://www.free-stock-music.comCreative Commons Attribution-ShareAlike 3.0 Unportedhttps://creativecommons.o

Kathy Klotz-Guest, MA, MBA, MLA, is a business storytelling strategist, author, speaker, and comedian. Founder of Keeping it Human, her mission is to help organizations turn jargon-monoxide into compelling business stories, abolish boring marketing, and uncover boldly creative ideas for marketing content, products, branding and more. She calls them idea orgasms! A podcaster (Keeping it Human's Improvised Marketing Show), stand-up comic and improviser, Kathy has written two other short books on humor, content, and storytelling (The Executive's Bedtime Guide series) in addition to Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." Her work has been published in Convince and Convert, Business of Story, Marketing Profs, Ragan.com, PR Daily, Business2Community, and CustomerThink. Her 7-year-old is still her favorite audience to make laugh. ** Go grab yourself a copy of Stop Boring Me! by clicking the image below. *** CONNECT TO LOU DIAMOND & THRIVE LOUD

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Vivek Nair as they chat about what it means to be a Thrifty Marketer. Vivek is an experienced marketing executive with a proven track record of setting up successful marketing teams and running programs on tight budgets. After starting his career as a business development executive in 2005, He pivoted and became a marketer in 2006. Vivek says his career can be summed up by the phrase - From Accidental Marketer to Thrifty Marketer. Vivek has always associated himself with brands that never had those fat pockets. Having tight budgets and thin teams always force you to devise smart strategies and tactics for maximum impact. That's how he evolved into The Thrifty Marketer. Vivek has his own podcast and is a proficient writer on his blog which you can find at thriftymarketer.com. He also has contributed to Thrive Global and Business2Community.

Em Ducharme is a business strategist for influencers and experts looking to monetize and scale their audience through digital marketing and passive income. Her work has been featured on major media outlets such as Forbes, ThriveGlobal, The Good Men Project, and Business2Community. As a former corporate sales consultant for Fortune 500 companies, major corporations, Em helped to grow and scale businesses for the last ten years in various sectors-- hospitality, finances, entertainment, and e-learning. She's raised millions of dollars in investor funds for the companies that she worked for and personally was able to scale her own companies past multi 6-7 figure mark in record-breaking time. You can find links of everything we have mentioned on: affiliatejourney.co/em You can also join my free Facebook group: https://www.facebook.com/groups/affiliateelite/

What Most People Don't Tell You About Personal Branding With Sam WinsburyAbout Sam: I used to be a struggling agency owner and confused student, desperately trying to make LinkedIn work for me. After a few months of trial and error I started having clients coming to me asking for help with their own profiles. Since then, and before the age of 21, I've gathered over half a million content views on LinkedIn and helped CEOs, founders and coaches build their personal brands. I now also contribute to Business2Community, one of the top 10 business blogs in the world and run my own podcast.Connect with Sam:https://www.thatpersonalbrandingguy.com/https://www.linkedin.com/in/samwinsbury/Resources:Come Join Our Community of Titans At: theluckytitan.com/tribeCheck out the TOP TOOLS AND TRAININGS ENTREPRENEURS ARE USING TO WIN IN THE ONLINE MARKET: https://theluckytitan.com/resources

Em Ducharme is a business strategist and founder of Zero to CEO whose work has been featured on major media outlets such as Forbes, ThriveGlobal, The Good Men Project and Business2Community.As a former corporate sales consultant for Fortune 500 companies, Em helped to grow and scale businesses for the last ten years in various sectors, inluding hospitality, finances, entertainment, and e-learning. She's raised millions of dollars in investor funds for the companies that she worked with and was able to scale her own companies past the multi 6 and 7 figure mark in record-breaking time.We cover a diverse range of topics in today's conversation, including making the leap from the corporate world to entrepreneurship, proof that having more products is actually less profitable, and how she made six figures in five hours while going to the spa. Curious what type of business owner you are? Take Em's quiz!https://www.zerotoceo.co/ceo-archetype-quiz ----- Reach your dream clients on Instagram for only $27 with Hashtag Hacks!If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review on Apple PodcastsSubscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

Samantha Justine is an international sales funnel and course launch strategist who has been featured in Next Step Hub, Business2Community, Future Sharks and Funnel Magazine. She helps mission-driven entrepreneurs scale their business and create a bigger impact for their community by turning their expertise into profitable online courses. Samantha started working in the online industry as a freelancer in 2008. Since then, she’s built her own community that has helped over 7,500 people jumpstart their careers as freelancers with specialized skills through her online courses. Today, she’s helping more communities of entrepreneurs who want to influence more people in a positive way through sharing their message with online courses, while she travels the world. *** Links Website: https://www.samanthajustine.com Facebook Page: https://www.facebook.com/samanthajustineofficial Instagram: https://www.instagram.com/samanthajustineofficial/ Twitter: https://twitter.com/thesammyjustine --- Send in a voice message: https://anchor.fm/failcoach/message

Em Ducharme is a business strategist for influencers and experts looking to monetize and scale their audience through digital marketing and passive income. Her work has been featured on major media outlets such as Forbes, ThriveGlobal, The Good Men Project and Business2Community. As a former corporate sales consultant for Fortune 500 companies, major corporations, Em helped to grow and scale businesses for the last ten years in various sectors-- hospitality, finances, entertainment, and e-learning. She's raised millions of dollars in investor funds for the companies that she worked for and personally was able to scale her own companies past multi 6-7 figure mark in a record-breaking time. Learn more about Em at zerotoceo.co

Enjoy a quick shot of storytelling this week, as Alex explores the value of telling stories in your public relations campaigns and marketing. Source referral: Business2Community.com. Contact Alex at AlexGPR.com. Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you! Photo by Anna Tukhfatullina Food Photographer/Stylist from Pexels *** PR After Hours Theme by Noah Swiderski at Briton Beats. www.britonbeats.com The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/alex-greenwood1/message

Published Jan 15, 2016 Google Tag Manager to add Google Analytics tags - Google For a step-by-step guide on how to set your website to be tracked - Analytics Help Page Visual walkthrough of report features - YouTube Google Analytics 101 - Business2Community

Khuram Zaman is the CEO of Fifth Tribe, a leading digital agency serving the Washington DC Metropolitan Area based out of the 1776 Startup Co-working Space. In his professional capacity, he has provided digital marketing services to clients as diverse as the Department of Defense, Kaiser Permanente, Oxfam America, Ernst and Young, and The Hult Prize. His writing has been featured in Forbes, Entrepreneur.com, and Business2Community. Our conversation is very eclectic, but revolves on how our faith fuels our work!

In today's episode, I sit down with Justine Beauregard, marketing genius behind Growth Mindset Marketers, which is a monthly membership to her marketing coaching services. We discuss the marketing of your business, but more than that, we talk about the importance of having a growth mindset and that a lot of times, that's really what holds us back from our business becoming a success. We also discuss the importance of authenticity and how loving yourself the way you love your kids can help you show up more genuinely. There is so much jam-packed into this episode so hold on tight because you're about to get your world ROCKED! Justine began her career as a small business marketer in 2008. Through intentional, value-added relationship building, she has scaled her own business up to 1800% YoY and has helped hundreds of entrepreneurs worldwide serve more people and achieve their marketing goals. Her work and expert opinions have been featured in major publications such as CIO.com, FitSmallBusiness.com, and Business2Community.com. She also leads a marketing community called Growth Mindset Marketers where she helps entrepreneurs grow using the same easy, fun, and effective marketing strategies she has used to grow her own business.Learn more about Justine: www.linkedin.com/in/justinejbeauregardConnect with her: https://www.facebook.com/GrowthMindsetMarketers/Don't forget to sign up for the Live with Audacity course before the early bird deadline (HALF OFF) on January 17th at midnight. This course is EVERYTHING you need to from A to Z in 60 days to get you over that fear. Fear of letting people down, fear of addressing your past, fear of what other people will think of you, fear of not being good enough, fear of your ego getting in the way of your calling, fear of not having a true purpose on earth... psst. spoiler alert... you were made uniquely you to serve others from a joyful heart! And I'm gonna help you figure out how to do exactly that. Over 60 days with me, we're going to heal your heart, break down those limiting beliefs that are holding you back, and get you OVER the big huge mountain of fear and doubt.Look, here's the thing. I am a pretty audacious person and I am a lot bolder than most people I know. But I still had fear I had to overcome. And I can help you overcome it, too!!Each day during the week, you'll get a video from me with a small assignment to complete. It'll take you less than 10 mins each day, so you don't need to feel overwhelmed that you have lots of course work. The real magic is going to happen when you integrate these daily lessons into your life. And I'm going to help you do that too. Each week, we get to meet up live for a group zoom call so we can discuss questions, what you're not sure of, celebrate your success, and everything in between. Let's get you living with audacity over the next 60 days. I promise it's going to change your life!Sign-up: https://www.subscribepage.com/livewithaudacitySupport the show (https://mmstuartco.com/livewithaudacity/)

Em Ducharme started Zero to CEO to provide business strategy for influencers and experts looking to monetize and scale their audience. Her work has been featured on major media outlets such as Forbes, ThriveGlobal, The Good Men Project and Business2Community. As a former corporate sales consultant for Fortune 500 companies and major corporations, Em helped to grow and scale businesses for the last ten years in hospitality, finances, entertainment, and e-learning. She's raised millions of dollars in investor funds for the companies that she worked for and personally was able to scale her own companies past multi 6-7 figure mark in a record-breaking time.

Cast Global Media Millette Jones – a wealth of stats, insight, the kind of information that CEO’s need to “leverage podcasts for growth”

Mordecai and I have been friends in same orbit.. at least since the dawn of the Dotcom world. He is the Chief Strategist of Blue Thread Marketing, a boutique Israeli digital agency working with clients that have spanned across 8 countries. He also serves as the New Media Director for the city of Jerusalem's tourism division. Mordecai recently was ranked as 2019 Top Digital Marketing Influencers. Mordecai is an avid blogger and an active contributor to the digital marketing space, including contributions to Fast Company and mentions in Buzzfeed, CMO.com, Forbes & Inc. His articles have been featured on industry-leading sites including Social Media Today  Business2Community, Social Media World, Post Planner, and co-schedule. Mordecai recently launched Empathize It, a podcast focused on entrepreneurship, empathy and the digital economy. Mordecai is part of the global network of key opinion leaders for Huawei, China's largest and fastest-growing tech company. Today we talk about systems and practices this man with many talents and jobs uses to keep it all happening, healthy and growing. Enjoy!   In this episode Peter & Mordecai discuss: So many people have asked if Peter does private coaching- so now it’s happening!! Check out shankminds.com/ADHDCoaching 1:16-  Intro & welcome Mordecai Holtz! 2:46-  When were you diagnosed with ADHD? 4:08-  Exercise is key. On systems & routines to get you up & moving each morning! Ref: Peter’s book “Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain” 5:08-  Ref:  OnePeleton.com   https://twitter.com/onepeloton 5:33-  You do like.. a million things, and you’re based where? 6:10-  Talk about how you’re able to separate & focus on your different jobs and also make time to do all of them. 7:21-  You get up super early! How does the time difference affect your work? 8:13-  What’s your home life like? 9:27-  It’s working for you!! What would be your top three pieces of advice for our listeners? 11:12-  On explaining your strengths to others 12:00- Are you listening to this podcast on double or triple playback speed? ;-) 12:20-  Tell us about a time where your ADHD really has worked to your advantage 14:20-  What are a few tools you employ often; digital or otherwise? Ref:  Google Calendar  Notion App 16:05-  How can people find you Mordecai? NoHoltzBarred.com @MordecaiHoltz:  Twitter, FB, INSTA, LinkedIn 16:30-  Thank you Mordecai! And thank YOU for subscribing, reviewing and listening. Your reviews are working! Even if you’ve reviewed us before, would you please write even a short one for this episode? Each review that you post helps to ensure that word will continue to spread, and that we will all be able to reach & help more people! You can always reach me via peter@shankman.com or @petershankman on all of the socials. You can also find us at @FasterThanNormal on all of the socials. 17:00-  Faster Than Normal Podcast info & credits As always, leave us a comment below and please drop us a review on iTunes and of course, subscribe to the podcast if you haven’t already! As you know, the more reviews we get, the more people we can reach. Help us to show the world that ADHD is a gift, not a curse! Do you know of anyone you think should be on the FTN podcast? Shoot us a note, we’d love to hear!

Michelle Mazur, Ph.D. founded Communication Rebel® on the belief that communication changes the world, so that's what she helps business owners, entrepreneurs, and speakers do: rebel against the status quo to make a difference, one compelling message at a time. She is the creator of the 3 Word Rebellion™ for creating a message that matters to your audience so that you can build your business and your movement. She is the host of the podcast Rebel Rising, a podcast for the next generation of leaders who want to shake up the status quo and reach more people with their message. Dr. Michelle is the author of Speak Up for Your Business and the bestselling Speak for Impact. Her rebel yell has appeared in Fast Company, Inc., Entrepreneur, PR Daily, Business2Community, and She Owns It. With over 25 years of experience and a Ph.D. in communication, Michelle has helped hundreds of business owners and speakers, some of whom have gone on to book $10,000 speaking gigs, become international speakers (even speaking in front of world leaders!), and raise three times the amount of money expected for the launch of a charity). She lives in Seattle, Washington, with her adoring husband, three obsessive felines, and a huge collection of Duran Duran memorabilia. You can find Michelle online at https://www.drmichellemazur.com and on Instagram @drmichellemazur.

This episode is sponsored by my list of healthcare and pharmacy certifications - nearly 250 of them! https://tinyurl.com/LaborDayCerts ______ LinkedIn & the NCOPE Certification: Time to Beef Up Your LinkedIn Profile with Certified Pro, Virginia Franco: BIO - Virginia Franco, NCRW, NCOPE, MRW, CPRW, CEIP Founder + Chief Writer | Virginia Franco Resumes President | The National Resume Writers' Association...is first and foremost a writer and storyteller. Contributor | Ivy Exec, Job-Hunt, MedReps, Business2Community, Forbes, Career Sidekick, The Ladders Website www.VirginiaFrancoResumes.com She founded Virginia Franco Resumes after recognizing her years of corporate communications, journalism and healthcare social work offered her a unique understanding of how people read, communicate and share information. You name it she’s written it – from articles for websites, local newspapers and magazines to newsletters, executive talking points and annual reports. Today Virginia writes documents that help clients land interviews. Her customized career documents help people struggling to tell their story in a way that appeals to today’s skim, online and small screen readers. In addition to writing their documents, she offers guidance to those testing the job search waters or making a career change on navigating the world of online job search and social media networking. She shares her insights with job seekers via a variety of publications and podcasts. Virginia is one of less than 60 writers nationwide to hold the prestigious NCRW certification from the National Résumé Writers' Association, and holds two additional certifications as a Resume Writer and an Employment Interview Coach from the PARW-CC. When not at her desk, Virginia can usually be found behind the wheel chauffeuring her 4 teens, or volunteering in her community as a Girl Scout Leader, a Book Fair Chair or even a newsletter editor for one of her children’s schools. She makes sure to squeeze in time for a bit of of yoga and walking (while listening to podcasts!). Virginia lives with her husband, their children and their 2 dogs in Charlotte, NC. Credentials and Accomplishments: President of the National Resume Writers Association Contributor to Ivy Exec, Job-Hunt.org, Forbes, MedReps, Career Sidekick, CareerCloud, Business2Community, NotActivelyLooking.com and Career Metis Host, The Resume Storyteller Podcast Board of Directors, National Resume Writers’ Association 5X Certified in Resume Writing, LinkedIn Writing + Employment Interview Career Coaching: NCRW, NCOPE, MRW, CPRW, CEIP 100% Customized Resumes for Today's Readers. Storytelling that Gets Interviews. The Latest Storyteller Podcast | YouTube Channel The National Resume Writers' Association BTW - here's another podcast episode with more details on how to get a great headshot - for your LinkedIn profile from photographer Faith Blackwell!

In Episode 1, we speak with Sarah Deane, a writer, speaker, practitioner of experience design and data science, and founder of EffectUX. We chat about building harmonious organizational cultures, mental health awareness, and using data-driven solutions to create an inclusive approach to workplace strategy. About Sarah DeaneSarah Deane is the founder of EffectUX and the creator of EMQ—a research-based system that rapidly and accurately pinpoints de-energizing behaviors and transforms them into positively energizing habits through unique assessment, informative content, coaching, and behavior modification. Sarah uses her background in A.I., experience design, and human behavior to help brands deliver positive customer and employee experiences, and to cultivate behaviors for emotional, mental, and behavioral wellbeing, producing higher levels of satisfaction, engagement, and productivity. She has been recognized across the industry, winning The Human Resources Today MVP Awards in the Leadership Development, Analytics, and “What’s Next in HR” categories, and authored The Wellness Formula.Sarah has been featured at conferences and events such as SXSW, America’s Women Leadership Conference and Executive Presence for Women at Stanford as well as platforms such as the Huffington Post, CIO Magazine, Next Concept HR Magazine, Business News Daily, Training Industry, Thrive Global, Business2Community and more.Show notes and related linksSalesforce’s New Offices At Salesforce Tower Have Employee Health, Wellness In MindApple launches in-house employee healthcare service, called AC WellnessOther well-being reads by Sarah Deane:6 Habits that Benefit Mental Wellness (more of Sarah Deane's Thrive Global content here)The Innovative Organization: Environment, Mindset, and BehaviorsMental Health Champions: “Shut Off Emails After 9PM”, With Sarah Deane of EffectUXLiving with A Ravenous Thirst for Life: “Live Without Distraction” with Sarah Deane and Dr. Marina KostinaSlow Down To Do More: “How Everything Is Interrelated When It Comes To Our Energy” with Ashley Graber and Sarah DeaneAbout EmpoweredWhat does it take to radically transform and disrupt our workplaces? How can we bring about the changes we need and wish to see in the physical and virtual spaces we spend over a third of our waking lives in? Empowered: Envisioning Workplaces That Work explores what thriving, diverse, and innovative workplaces look and feel like, and what makes them tick. Spoiler alert: it’s the people. In conversation with the folks doing this vital work, join me, Susannah Magers, a content creator at Envoy, as we engage in timely discussions about the workplace experience and celebrate those who challenge the status quo in all aspects of the contemporary workplace through the lens of the all-important human elements. Hear workplace experience leaders, creative problem solvers, and other cultural producers reveal how they create the workplaces they want to see in the world: their wins, pain points, and all the moments in between.Find Empowered OnlineWe all have a story to tell. You can read Empowered episode recaps on the Envoy blog, as well as discover more resources on how to challenge the status quo in your workplace.

EP 10 Why is differentiation important? Why should companies care? It’s easy to follow the crowd. It’s easy to blend in. It seems smart to do what other brands are doing. It feels safe. But it’s not. Successful brands stick out. They are different. They are unusual. Be proud of what your brand does and what it doesn’t do. Be proud of your brand’s strengths and weaknesses. Don’t apologize for your flaws and don’t try to fix them. Instead, exploit your brand’s imperfections. Key Topics -Customer Experience -Embracing your Uniqueness -Differientiation -Flaunting your Flaws -Being Weird (Micro-weirding) -Being Flawsome Stan Phelps Stan Phelps is a best-selling author, keynote speaker, and workshop facilitator. He believes that today’s organizations must focus on meaningful differentiation to win the hearts of both employees and customers. He is the founder of PurpleGoldfish.com – a think tank of customer experience and employee engagement experts that offers keynotes and workshops that drive loyalty and sales. They help organizations connect with the hearts and minds of customers and employees. Stan is a TEDx speaker, a Forbes contributor, and IBM Futurist. His writing is syndicated on top sites such as Customer Think and Business2Community. He has spoken at over 300 events in Australia, Bahrain, Canada, Ecuador, France, Germany, Holland, Israel, Japan, Malaysia, Peru, Sweden, Russia, Spain, UK, and the U.S. Stan Phelps challenges leaders to think differently about their most important stakeholders: customers and employees. He inspires brands to be remark-able, showing them how to stand out in ways that customers and employees can’t help but talk about. His informative keynotes and workshops focus on the value of customer experience as a competitive differentiator, the role of employee engagement in building a strong corporate culture, and the impact of technology and purpose in business. Detailed show notes, links and resources can be found at: www.amawestmichigan.org/EP10

La competencia en Internet cada vez es mayor y no solo sirve con tener una web bonita, estar bien posicionado y tener un precio igual a la competencia. Hay que diferenciarse. ¿Qué se puede hacer cuando la competencia es tan ardua?, la acción más conveniente es trabajar en la diferenciación, citando a Business2Community, “para tener un negocio online sustentable en 2018, es necesario destinar un poco de tiempo pensando en cuáles son las acciones que pueden marcar la diferencia para atraer prospectos, conseguir conversiones y mantener clientes por un largo tiempo”. Bienvenido a Negocios DIY, ponte cómodo, escucha, toma acción y disfruta luego de los beneficios de crear un negocio con tus propias manos. Y contigo tu anfitrión: Amante de la cultura japonesa aunque no ha puesto un pie en Japón, y con un nombre que nada tiene que ver con Naruto: Robert Sasuke. Así que dale play y déjame tu comentario acá debajo. Recuerda que si tienes alguna pregunta sobre este o cualquiera de los temas que hemos desarrollado en este podcast, puedes plantearlas aquí, y serán respondidas en un episodio adicional cada semana solo para estos fines. Suscribete a nuestro boletín semanal, donde te mantengo informado sobre todo lo relacionado con negocios digitales. Descarga la Transcripción completa en PDF de este episodio Gracias por Escuchar! Comparte lo que piensas: Deja un comentario al final de esta sección. Comparte este Episodio en Twitter, Facebook, o Linkedin. Para ayudar a crecer este programa: Deja una reseña y una valoración en Apple Podcast. Tus valoraciones realmente nos ayudan mucho a alcanzar a otras personas. Suscríbete en Apple Podcast, en Spotify o en iVoox.

In this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users! We’re talking about a company that didn’t raise any money - and on the first day of their beta launch already started making money. Before there was a pricing page! Learn how an SEO agency spotted a better product opportunity, built a community around their product before even having a product, how they prioritize tasks to grow a SaaS business in a crowded market and what marketing channels actually work for them. They give us all the day to day details, the glory, the hard work and why it’s so important to give value first. Also, they are the first guests to bring us Whiskey! -------- What you’ll learn: - The difference between a competitor heavy market and a saturated market. - When should you pivot from agency to product - Why starting local is a great tip for a bootstrapped company - What “value first” means in marketing, product and community - How to find the first blog topics that’ll bring you relevant users fast - Why branding can be important from day one - How to plan your features when you have a small team -------- Who are our amazing guests? Tomer & Gal, Co-founders of Poptin and best friends go way back together. They have over Nine years of experience in the digital marketing field and internet project management. They founded Poptin together, an SEO agency and a few more digital plugins (side-projects). Tomer Graduated with an Economics degree from Tel-Aviv University. Gal was a lawyer in the army, and graduated with a Law degree from the Hebrew University of Jerusalem. They’re both young parents (Tomer having a boy and a girl, Gal having twin girls!) Guess what? All that, and they are under 30! ------- What is Poptin Poptin is a lead capture platform that helps website owners and marketers to convert more visitors into leads, subscribers and sales. With Poptin you can create customizable popups and widgets, with drag and drop interface and with no coding skills. It can be installed easily in any website platform and integrate with dozens of CRMs, email marketing software etc. Poptin was featured on Huffington Post, Semrush, Ahrefs, Crazyegg, Business2Community, TheTopPodcast, Globes, Geektime and on some more global marketing blogs. -------- Fun facts: TOMER 1. He will never say no to a shot of Arak or Humus 2. He Played professional basketball for almost 10 years. 3. He met my wife on Taglit (which both of us didn't want to go to) when I was in the army GAL 1. He is a sleepwalker 2. When he was 16, he ran a side hustle of selling used guitars 3. His twin girls were born exactly on my first wedding anniversary

Annette Franz is founder and CEO of CX Journey Inc. She's got 25 years of experience in both helping companies understand their employees and customers and identifying what drives retention, satisfaction, engagement, and the overall experience - so that, together, we can design a better experience for all constituents. Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. She co-hosts the weekly #CXChat on Twitter, serves as an executive officer on the Board of Directors of the Customer Experience Professionals Association (CXPA), mentors other professionals in this field to help them advance their careers, and is a speaker and an avid writer; you can find her work not only on her own blog but also on Business2Community, CustomerThink, Quality Digest, APICS Magazine, and more. She is a Certified Customer Experience Professional (CCXP). She is also an official member of the Forbes Coaches Council, an invitation-only community for successful business and career coaches. Members are selected based on their depth and diversity of experience. Follow Worthix on LinkedIn: https://www.linkedin.com/company/worthix/ Follow Worthix on Twitter: @worthix Follow Annette Franz on LinkedIn: https://www.linkedin.com/in/annettefranz/ Follow Annette Franz on Twitter: @annettefranz Follow Mary Drumond on LinkedIn: https://www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary

My guest today, Michelle Mazur, tells us that we all have a movement living inside of us and discovering it is the key to building our business and our sales. Do I have your attention? Michelle is the founder of Communication Rebel where she helps business owners and speakers rebel against the status quo to make a difference. She helps them craft their 3 Word Rebellion, rebellious talking points, and a speech that incites action and generates revenue. The speakers Michelle works with have gone on to book $10,000 speaking gigs, become international speakers (they even speak in front of world leaders!), and raise 3x the amount of money expected for the launch of a charity. Her rebel yell has appeared in Fast Company, Inc., Entrepreneur, PR Daily, and Business2Community. In this episode, Michelle breaks down exactly: What the “3 Word Rebellion” is and the importance of really dialing in our unique messaging How we ALL have a passionate movement living inside of us The framework for developing our own 3 Word Rebellion How to develop messaging to create the opportunity to have conversations with your potential buyers The power of stories in our business and sales Embracing our leadership role as business owners  Michelle delivers tremendous value in this episode…she breaks down how to use your unique voice to become a change agent, create movements and sell more in a respectful and joyful way. We also take a few minutes to keep it real and dive into the importance of letting our emotions and stories show, our own mindset challenges and how we work on overcoming these challenges every day. Episode Brought To You By: This episode is sponsored by my fall workshop, “2019 Revenue Roadmap”, which is currently enrolling. It’s a full day virtual workshop dedicated to helping you pull together your 2019 revenue goals craft a sales and marketing roadmap to get you there. Click here to sign up. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not and you find this valuable, I want to invite you to do that today. I don’t want you to miss an episode. Click here to subscribe in iTunes!  Now if you’re really feeling the show, I would be so super grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and selfishly, I would really appreciate the feedback on the show and the motivation I get from knowing I am making a difference for you. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!  Listener shoutout of the week! Thank you JoeB29! You’re kind words mean more to me than you’ll ever know! Connect with Dr. Michelle Mazur: Communication Rebel Facebook Twitter Linkedin Instagram  Other resources mentioned in this episode: Book:Big Magic

Brendan Schneider currently serves as the Director of Advancement at Sewickley Academy, a PK-12 day school located 12 miles northwest of Pittsburgh. He also serves on the Board of Directors of the Association of Independent School Admission Professionals. He’s an Inbound Marketing Certified Professional and Hootsuite Certified Professional and is a contributing blogger for edSocialMedia, AdmissionsQuest.com, Social Media Today, and Business2Community. He also operates SchneiderB Media, a community that provides resources on topics like inbound marketing, enrollment and admissions, social media, technology, branding and much more. It features a blog, email, private Facebook group, podcast and VirCon, a virtual school marketing conference now in its sixth year that will be held online on Saturday, October 13, 2018. In this episode we talk about how a private school education inspired him to commit his career to private school marketing and admissions, what his goal is with SchneiderB, the latest in trends, and much more. 

Join us Tuesday, March 28th, as we keep making 2017 our best year. Mike Moran joins Search Talk Live to discuss How to Improve Your Website Search. Mike is one of the most distinguished guests we’ve ever had as he brings his expertise in internet marketing, search technology, social media, text analytics, and web metrics to show. Mike is a certified speaking professional making regular speaking appearances. Serving 30 years at IBM, Mike served in several executive-level technical positions. He now serves as a senior strategist for Converseon, is a senior consultant for SoloSegment, and is the founder of Biznology. You can check out Mike’s latest book, Outside-In Marketing: Using Big Data to Guide Your Content Marketing, and read his latest article contributions as a featured columnist to the Rutgers Business School blog and Business2Community.com where Mike shares his expert digital marketing advice.

Join us Tuesday, March 28th, as we keep making 2017 our best year. Mike Moran joins Search Talk Live to discuss How to Improve Your Website Search.Mike is one of the most distinguished guests we’ve ever had as he brings his expertise in internet marketing, search technology, social media, text analytics, and web metrics to show. Mike is a certified speaking professional making regular speaking appearances. Serving 30 years at IBM, Mike served in several executive-level technical positions. He now serves as a senior strategist for Converseon, is a senior consultant for SoloSegment, and is the founder of Biznology.You can check out Mike’s latest book, Outside-In Marketing: Using Big Data to Guide Your Content Marketing, and read his latest article contributions as a featured columnist to the Rutgers Business School blog and Business2Community.com where Mike shares his expert digital marketing advice.

Synopsis Your sell sheet is the equivalent of your book's resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell sheet to the actual audience for your book. These five are also the preeminent places where you should begin, in order to start utilizing your sell sheet for maximum impact. What You Will Learn In This Post 1. You will learn about five places to use your book's sell sheet for maximum impact. 2. You will learn how these five places can all work together to help give you a very powerful marketing plan. 3. You will learn that all five ways are easily within your grasp, and can be utilized almost immediately for a very low cost. Introduction Your sell sheet is the equivalent of your book's resume. And, because of this, it can become a very powerful and profitable marketing tool. The whole purpose behind creating a sell sheet is to tell the world about your book. In order to accomplish this, you must get your sell sheet into as many hands as possible. The five places on this list are where you can most quickly get your sell sheet to the actual audience for your book. These five are also the preeminent places where you should begin, in order to start utilizing your sell sheet for maximum impact. EzineArticles.com - 5 Profitable Ways To Use Your Book's Sell Sheet1. Media Kit A media kit is often referred to as a press kit. It's a set of promotional and marketing materials that are distributed to the media to create awareness of your new book. A sell sheet is an integral part of this media kit. Each and every book that you publish needs to have its own media kit. This kit needs to be very well prepared and complete, and viewable as a pdf. You can also have one basic media kit for all of your books, with an individualized sell sheet for each book. 2. Website Also include a link to a pdf of the sell sheet for each book that you publish, directly on the webpage for each book. Doing this will allow everyone to be able to easily and quickly find it and view it. Business2Community.com - 5 Profitable Ways To Use Your Product's Sell Sheet3. Email Marketing Email marketing is amazingly cheap, quick, and easy to implement. One of the best things about email is that it's trackable. This data can be used to analyze open rates, clicked links, and conversion details. All of this data can help you fine-tune your email content and message. Use email to stay in touch, and share your sell sheet with all of your leads, and your current customers. Email bookstore managers, library book-buyers, book reviewers, and print and online media about your new book. Linkedin - 5 Profitable Ways To Use Your Book's Sell Sheet4. Direct Mail Marketing Direct mail will get your sell sheet directly into the hands of potential book buyers. The very buyers that might not have been able to find you or your book in today's crowded book market in the first place. The sell sheet is also your chance to lead them to your website. This is where you must provide more marketing material for your book, and also impress them with information about you. Non-chain bookstores and library mail addresses can easily be found online. And your own customer mail list can also provide a great source of names and addresses. “Your sell sheet is like a resume and can become a very powerful and profitable marketing tool.” (Tweet) 5. Hand-Out Whenever you present at a conference, or have a set-up at a trade show, or teach a class, use the sell sheet as a hand-out. If you have an office that clients and prospects visit, leave the sell sheet at the receptionist's desk where it can easily be seen by all visitors. Conclusion If you start out by utilizing these five basic ways to get your sell sheet into the “right hands”, you will quickly make a great impression and increase your chances of selling more books,

Synopsis Turning your passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants - and is willing to pay for. Here is a discussion of three questions that you might be struggling with if you are trying to decide how to create a profitable business from your passion. What You Will Learn In This Post 1. You will learn how to decide if your passion can become a profitable business. 2. You will learn what questions you must start to ask yourself that will help you discover your passion. 3. You will learn why you need to understand where your passions, your talents, and the market's needs intersect. Introduction Deciding how to create a profitable business based on your passions is not a silly, time-wasting, money-wasting, pie-in-the-sky project. But, it's also more than dreaming about what you love to do, or simply chasing after any passion that you have, or turning your hobby into a business, or figuring out what job you would do for free. Turning your passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants - and is willing to pay for. Here are three questions that you might be struggling with if you're trying to decide how to create a profitable business from your passion: Building A Profitable Business Based On Your Passion Infographic, by Joseph C. Kunz, Jr. Question # 1. What If Someone Else Is Already Doing It? “But, if someone else is doing the same thing, then I can't do it!” Wrong. If they're making a living at it, then it's a proven concept that makes money. They paved the way for you. This is a good thing. And why should you care whether someone else is already doing the same thing? It's your passion, one in which you bring your own personality, abilities, and experiences into. In contrast, if no one's doing it, then there's the possibility that there's no serious money to be made in it. Business2Community.com - 3 Questions To Help You Decide If Your Passion Can Become A Profitable Business, by Joseph C. Kunz, Jr.Question # 2. What If My Passion Is In Something That Is Very Obscure? The more niche something is, the better you must be at it, and the better you must understand that particular audience - especially if you want to make a good living at it. If a particular niche is extremely small, this most likely means that very few people are interested in it. But, if those few people are wealthy, for example, and they see you as the expert in that tiny niche, maybe there is money to be made. But, who's to say that you can't pursue more than one passion or niche, that all together form one or more businesses? Job.com - 3 Questions To Help You Decide If Your Passion Can Become A Profitable Business, by Joseph C. Kunz, Jr.Question # 3. How Does My Passion Align With My Talent? In order to make a profit with your passion, your passion must align with your talent. But how does your passion align with your talent? Don't make this more difficult on yourself than it really needs to be. This isn't rocket science. You are just so close to the subject that it seems more difficult than it really is. So, with that said, you should already have a good idea of what you are passionate about in life. “Turning your passion into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants - and is willing to pay for.” (Tweet) And hopefully you've done an honest assessment of what your talents are. Now would be a good time to reach out to your family and friends around you and ask for their unbiased help. Ask for their honest advice and guidance.

Synopsis How to start the questioning and exploration process that will help you discover your passion. Here are three basic questions that I believe you should ask yourself to help you start your journey to discovering your life's passion. What You Will Learn In This Post 1. You will learn the three basic questions you should be asking yourself in order to start discovering your life's passion. 2. You will learn that these three questions are simply a way to start the process of discovery. 3. You will learn that the process of discovering your passion will help make you a much happier and more productive person. Introduction Searching for and discovering your passion or mission in life, and building a fulfilling life, can begin by asking yourself certain inward-looking questions. The answers to these questions are unique to each of us. And the learning and discovery process of searching for the answers to these questions will help you begin to formulate what you are passionate about in life. Hopefully, these questions will lead you to more questions and to more self-discovery. “Each of our lives is a work-in-progress. And this work takes planning and effort. Accept this and embrace it, and you will create a wonderful life with passion.” (Tweet) Business2Community.com - 3 Questions To Help You Discover Your Passion In Business, by Joseph C. Kunz, Jr.Here are three basic questions that I believe you should ask yourself to help you start to discover your life's passion: Passion Discovery Question #1: What Gets You Fired Up? What is your hot button? What gets you excited to jump up out of bed in the morning and immediately start working on? Is it that book idea that you have had for many years? What do your family and friends think your passion is? Why don't you ask them? What do you have a strong opinion about? Soap-box issue? What gets a lively reaction out of you? These are just some of the most obvious questions that you need to be answering now. Linkedin - 3 Questions To Help Discover Your PassionPassion Discovery Question #2: What Career Would You Do For Free? Assuming time and money was irrelevant, what would you be willing to do without collecting a paycheck? Answer this question as if you were independently wealthy. What do you think would be a great career fit for you? Would this activity with no pay enhance, or benefit from, your current career? EzineArticles.com - 3 Questions To Help Discover Your PassionPassion Discovery Question #3: What Do You See That Is Wrong With The World Around You? It doesn't need to be a huge worldwide problem. It can be something as small or as simple as something related to gardening, or car washing, or whatever is a problem within your own surroundings or daily life. What is in your world that you would like to see improved? What is in your own life that you would like to improve? Maybe something personal about yourself? Maybe something about our society? AXA - Business Strides - 3 Questions To Help You Discover Your Passion In BusinessConclusion Discovering your passions will help make you a much happier and more productive person. Because once you discover and understand your passions, and what experiences in your life have led you up to this moment, your life can and will begin to build itself around these passions. Each of our lives is a work-in-progress. And this work takes planning and effort. Accept this and embrace it, and you will create a wonderful life with passion. Questions For Us To Think About And Discuss 1. What paths are you exploring in the hope of finding your passion? 2. How and when did you discover your passion? • This article is also posted on Business2Community.com • This article is also posted on LinkedIn.com • This article is also posted on EzineArticles.com • This article was also posted on the AXA Equitable Financial Services company website, but not available anymore.

Click here to download this PDF ebook               Synopsis No matter how small your business is, you must still have a data backup plan in place. No one method alone is a guarantee that your data is completely safe. So here are some tips that show you how to protect your business with simple and inexpensive methods. What You Will Learn In This Post 1. You will learn eight very specific tips to safeguard your computer data. 2. You will learn why it is imperative for your business's survival that you have multiple back plans in place. 3. You will learn how to keep make your plan fool-proof and simple to manage. Introduction No matter how small your business is, you must still have a data backup plan in place. Protecting your computer's data files is something every small business must know about and deal with before it's too late. And it's not a complicated, time-consuming, or expensive process. So here are some tips that show you how to protect your business with simple and inexpensive methods: Share This Image On Your SitePlease include attribution to "KunzOnPublishing.com" with this graphic. Tip # 1. Use Two External Hard Drives Two is the minimum. This is the most basic and easiest way to protect your data that is located on your internal hard drive. Always keep one of the external hard drives locked up in a heavy-duty, fire-proof safe. If possible, keep another one at an off-site location. Multiple internal hard drives are nice too but are difficult to lock up or take with you. Tip # 2. Use Backup Software It's very important to take human error and forgetfulness out of the equation. Use backup software that will automatically and regularly be backing up your data. This software will keep your backup strategy simple and consistent. This can be as simple as using Apple's Time Machine, for example. Business2Community.com - Tips For Small-Business Data Backup And StorageTip # 3. Use Cloud Storage Your data will be stored in an encrypted format when it's backed up to the cloud at the storage company. This should prevent a hacker from easily accessing your information. You will also have easy access to your own data. This can be achieved by simply using something like Apple's iCloud, for example, or a big-name service like BackBlaze. Tip # 4. Don't Use Encryption For Your Hard Drives For most purposes, encryption of your computer or hard drive isn't necessary. Encryption is only necessary for extremely sensitive data – like patient medical records, for example. Tip # 5. Don't Keep Very Sensitive Data On Laptops Keep very sensitive data on flash drives, and external hard drives, not on the laptop's hard drive. Flash drives, and external hard drives, are easy to lock away or keep safely in your pocket. Use at least two flash drives just as you would use two external hard drives. Linkedin - 8 Tips For Small-Business Data Backup And StorageTip # 6. Buy Big-Names Only When you buy any hard drive or flash drive, buy the big brand names only. It doesn't cost any extra money to do this. And when choosing a cloud storage company, only use the biggest, and longest established, company. Tip # 7. Restrict Access To Your Data This means keeping your kids off of your office computer, or teaching them what they can and cannot do on your computer. If you have people working in your office, you need to restrict which files they can access. Using a password on certain computers and files is a quick and simple solution for this. Tip # 8. Test Often At least a few times a year, you should access your data that you have stored on each of your flash drives, external hard drives, and on the cloud. Do this from your main computer, as well as from your other computers. “No matter how small your business is, you still must have a data backup plan in place.” (Tweet) Conclusion Don't Put All Your Eggs Into One Basket! Use flash drives, external drives, and cloud storage.

Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn't matter if you are a home-based business, or one-person professional office, or a business with many employees. This list doesn't change no matter how small or large your company is now. What You Will Learn In This Post 1. You will learn the basic differences between “outbound” and “inbound” marketing. 2. You will learn four simple and effective ways to improve your outbound marketing efforts. 3. You will learn just how imperative it is for your success to keep updating and improving your outbound marketing efforts. Introduction Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn't matter if you are a home-based business, or one-person professional office, or a business with many employees. This list doesn't change no matter how small or large your company is now. FYI: Some Quick Definitions Definition # 1. Outbound Marketing: Your marketing efforts that pushes, or helps, customers to find your company. a. Examples: TV and radio ads, direct mail, product catalogs, and trade show displays. On the other hand, Definition # 2. Inbound Marketing: You create content that pulls, or attracts, or motivates, people to find your company. This is content that is of interest to the consumers. Content with information that consumers will find helpful to their own situation. This content is not about your company, but about the consumer's needs. a. Examples: article marketing, blogging, free videos, free webinars, and free ebooks. Obviously, there's a lot of overlap between the two. And each type helps the other work better. But that was a very simple explanation of the differences. Now, on to the simple low-cost ways to improve your outbound marketing efforts: Linkedin - 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts Improvement #1. Keep Website Current Your website is your most essential marketing tool. It'll be working for you 24/7/365. It's the first place that most people will go to learn more about you and your business. You must always make sure that it's working at its peak performance. Every link must be active, and every picture and graphic must appear as it was meant to. Make sure that every pdf is working properly, and that the links inside each pdf are also working. Make sure that all of your dates, statistics, and facts are current and accurate. Be certain that your pages are easy to navigate and find. All of these details are very easy to overlook or forget about. But first impressions are extremely important. So, make sure that every detail of your website always looks good and is working properly. EzineArticles - 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts Improvement #2. Make An Emotional Connection The most powerful and fundamental part of a successful marketing plan is one that can make an emotional connection with your prospects and your customers. Your company's very survival and growth depend on it. The greater this connection, the greater your ability to beat out other companies for the hearts, minds, and dollars of the customers. Too few companies, small or large, bother to try to make an emotional connection with prospects and customers. But, by showing your customers how much you care about them, and proving to them that you really want to keep them as customers, you can build a base of loyal customers that will not be so quick to leave you for your competition. This could play an important role in your company's survival during a slow economy, or when trying to beat out the intense competition. Business2Community - 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts Improvement #3. Build Your Lists By lists, I mean email list,

Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book's sell sheet can dramatically improve a book's overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way to prove to the distributors, wholesalers, and bookstore retailers that you are serious about the success of your book. What You Will Learn In This Post 1. You will learn about the four biggest myths about sell sheets that can harm your book sales. 2. You will learn how these myths can keep your book hidden in obscurity, not helping anyone. 3. You will learn just how important a role the sell sheet can play in the success of your book. Introduction Do you have a sell sheet for your self-published book? Do you not have one because you believe that it won't help you sell more books? Understanding the myths and misperceptions that many self-publishers have about the role of their book's sell sheet can dramatically improve a book's overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way to prove to the distributors, wholesalers, and bookstore retailers that you are serious about the success of your book. If they believe that you have the ability and stamina to market your book like a professional, and for an extended period of time, they will be much more willing to take a chance on you and your book. In this list, I dispel the most common myths that I hear from other self-publishers: Sell Sheet Myth #1. I Don't Need A Sell Sheet Because I Use A Distributor To Sell My Book Having your book with a distributor is great. The distributor will handle many of the challenges of getting your book onto the shelves of bookstores and into libraries. They will contact the stores, negotiate to purchase when possible and lower a lot of the barriers that you would face on your own. Working with distributors can truly be an advantage. “Having a well-prepared SELL SHEET will help prove that you are serious about the success of your book.” (Tweet) Even if a distributor is doing much of the heavy lifting for you, the distributor still expects you to be very involved in the marketing of your book. Your sell sheet, which you create, offers your book's information the way that you want it presented – in the best light possible. Having produced a very professional and well-thought-out looking sell sheet, will help you get a distributor in the first place, and help them sell more of your books Sell Sheet Myth #2. I Don't Need A Sell Sheet Because I Don't Sell My Book Directly To Consumers Ok. You may not sell your book directly to consumers. Your book may only be available on Amazon. Or maybe your book is on Lightning Source, and they manage your sales and distribution to Amazon and to all other retailers. But if you have any hopes of selling more than a handful of books each month, you will need to start taking the marketing of your book more seriously. A sell sheet is not only read by retailers, wholesalers, and libraries. Consumers will also look at your book's sell sheet to help them learn more about your book. Retailers and wholesalers need to see your sell sheet to help them decide if they want to carry your book or not. If they do accept your book, their sales team will use your sell sheet to help them sell your book. They will also need it when they are assembling their catalog. Library purchasing departments will need your book's sell sheet to also help them decide if your book is appropriate for their patrons. For consumers, and your clients, you must put a PDF of your sell sheet on your website and in your media kit. Business2Community.com - 4 Myths About Sell SheetsSell Sheet Myth #3. I Don't Need A Sell Sheet Because I Constantly Promote My Book On Social Media Social networking and media websites are very useful, and they should play an important role in your market...

How To Create Great Content For Your Blog Synopsis In order to attract readers to your blog, and actually get them to read your writing, you must create compelling content. This means that your content must quickly get the reader's attention – and hold on to it. But, at the same time, you must make an emotional connection with the reader. Compelling content will help the reader start to believe you and trust you, and will in turn help build an emotional connection with the reader. This is what will make your blog a success. What You Will Learn In This Post 1. You will learn the most important ingredients necessary in order to create compelling content on your blog. 2. You will learn why compelling content is so important to your blog's success. 3. You will learn how and why these ingredients work together to help you build a long-lasting and profitable relationship with your readers. Introduction In order to attract readers to your blog, and actually get them to read your writing, you must create compelling content. This means that your content must quickly get the reader's attention – and hold on to it. But, at the same time, you must make an emotional connection with the reader. Compelling content will help the reader start to believe you and trust you, and will in turn help build an emotional connection with the reader. This is what will make your blog a success. Thank you to author Joel Friedlander of TheBookDesigner.com for linking to this article.Here is a list of the most essential ingredients needed to achieve this success: Key Ingredient # 1. Your Title Must Grab The Reader Generally, you want your title to include the essential keywords of the subject that your article discusses. Titles that try to be too cute or too hip will simply confuse the search engines and certainly confuse your audience. Keep the title simple, and right on point. Your article title is the first thing that will grab your reader's attention. Make it count – but don't trick them. Key Ingredient # 2. Use Your Own Voice It is imperative to speak directly to your reader using your own voice, using informal, but appropriate, language. Doing this will allow your personality to show through to the reader. It'll show you to be honest and open. A reader will appreciate this and because of your honesty start to build trust with you. Consistently using the same writing voice will also help the reader start to build an emotional connection with you. Thank you to author Katherine Lowry Logan for linking to my articles from her blog KatherineLowryLogan.com Key Ingredient # 3. Keep It Short Blog posts should generally be between 400 and 800 words. Readers want you to give them the information they need as quickly as possible. If your article is any longer, try to break it up into two or three separate postings. Don't name them using ‘Part 1', ‘Part 2', etc. Give each article its own name. Keeping each blog post short will force you to keep your writing very tight and stay on point. Readers will appreciate this, and start to trust you more. Key Ingredient # 4. Make It Informative And Inspiring Practical, useful, insightful, inspiring, honest, and helpful content, that provides the information that your audience is looking for, is by far the best way to build an audience that will come back for more. Your article's title initially grabbed the reader's attention and got them to start reading your blog post. Now you must present the information that the title promised to deliver. Delivering what you promised will give you credibility with the reader, and help the reader trust and respect you more. Business2Community.com - 7 Key Ingredients Needed To Create Compelling Blog ContentKey Ingredient # 5. Show Your Passion You should allow your passion for the subject matter to show through to the reader in your writing. If you're not truly passionate about your topic and passionate about sharing your information,

Synopsis How you can use your time, experiences, and connections on your current job to greatly improve your chances of success as a new business owner and as a self-published author. What You Will Learn In This Post 1. You will learn how and why your current job might be the best way for you to prepare for starting or buying your own business. 2. You will learn how to look at your current job as a win-win situation for you and your employer. 3. You will learn several ways to improve your chances of success within your job, and after your leave that job. Introduction In an ideal world, you'd have at least a year's salary saved up and you are in a safe position to quit your day job in order to completely focus on your new business. Unfortunately, this is not feasible or practical for many first-time business owners. But, on the flip-side, keeping your day job will give you access to several key ingredients that are essential to a new business: money, customers, contacts, suppliers, sub-contractors, market research, health insurance, and personnel. Attitudes4Innnovation.com - 5 Ways To Use Your Job To Prepare For Your Own Business, by Josep C. Kunz, Jr. And, because of these ingredients, you must look at your job as a blessing, not a time-wasting hassle. Looking at your job as a learning opportunity, a way to build your credibility, build meaningful business relationships, and learn all the wants, needs, and demands of the customers, is priceless. It doesn't matter if your new business is related to your current job or not. All the management, finance, negotiating, and marketing skills that you are learning on the job will directly benefit your new business. Learn to love your job, and find a way to make it work to your benefit. Here are a few smart strategies to use your job to help prepare you for starting your own successful business: Strategy #1. Network Learn how to network, and then grow your network everywhere, inside and outside the company, as broadly and as diversely as possible. Help your network to get to know you and see how good you are at your job. Network with your suppliers, contractors, customers, and other employees. There is a good chance that you might need these people after you leave your job and start your own business, possibly as mentors, partners, employees, and customers. Strategy #2. Take On More Responsibilities If you want to move up, try to take on more responsibilities for the job you want. Demonstrate to management that you're someone who can step in wherever and whenever needed. They will start to see you differently. The entire company, management, and employees will respect you more and come to depend on you and your abilities. Business2Community - 5 Ways To Use Your Job To Prepare For Your Own BusinessStrategy #3. Help Others Helping others to be successful on the job will also help make you indispensable to the company. The employees will also see you as someone of authority and credibility – as someone who can be trusted and respected. Linkedin - 5 Ways To Use Your Job To Prepare For Your Own Business Strategy #4. Be The Expert Figure out how to become THE expert. Be known for something and become the go-to person for that subject. Make sure that you're good at something, and make sure that it's something that you love. Make it something that's not so simple that someone else can also learn how to do it very quickly. This increases your credibility and will help new opportunities inside and outside the company to come your way. Strategy #5. Manage Your Career You must have a well-thought-out plan. Think of yourself as a business. Where is it that you want to go? What do you want to accomplish at this job? Are you learning a particular trade that will enable you to start your own business? Are you working at this job for a particular reason? Is it to make good contacts? Is your job at a prestigious company,

As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is an integrated marketing consultancy which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:    Inc. 5000: Fastest growing private companies in America    Portland Business Journal: Oregon’s Most Admired Companies    Portland Business Journal: Fastest Growing Private 100 Companies (for five     consecutive years)    Portland Business Journal: Corporate Philanthropy Awards winner    Clutch: Top Pay-per-Click Agencies in AmericaWith a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop, and also toured nationwide with Online Marketing Institute as a lead instructor. Lewis also regularly contributes to industry publications including Business2Community and iMedia Connection.  As a long-time entrepreneur, he’s an investor and advisor to a host of emerging Portland-based companies, including DreamPath, Gas Anywhere, Journey Fitness, RISEcx, Syndical and Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others.  Lewis’s industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts and American Marketing Association Oregon Chapter Marketer of the Year in 2012 and Top 20 Digital Marketing Strategists 2015.   Ted Prodromou is America’s leading LinkedIn coach and the #1 best selling author of The Ultimate Guide to Linked In For Business. To get a free copy of his book simply register at www.tedprodromou.com. On the podcast, Ted brings together some of the top LinkedIn minds in the country to share with you how they grow their businesses using LinkedIn and how you can, too.     Powered by Seth Greene: a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Webinar at http://www.UltimateMarketingMagician.com

The Brand Boost Podcast mission:   The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.     About Jack Kosakowski:   Jack Is known as the "SaaSaNova" of marketing automation in his social networks. He is a passionate practitioner and proselytizer in the social selling space, which is apparent in all of the content he has published on LinkedIn, Business2Community, Sales Hacker, Convince and Convert and Act-On Software's blog. He is a Regional Sales Manager at Act-On software and a graduate of NAU.     About Act-On Software:     Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products include tools for email marketing, landing pages, lead management, social media prospecting, CRM integration, webinar management andanalytics among others.   Act-On has a Twitter Prospector tool introduced in 2010 that automates the publishing and monitoring of content on Twitter, tracking prospective customers and measuring their activity. An Act-On Insight tool, released in June 2012, compares a company's social media marketing performance to competitors. Its Hot Prospects tool, introduced at the 2011 Dreamforce conference, creates a dashboard in Salesforce.com that scores the likelihood a prospect is ready to make a purchasing decision. A set of software tools for search engine optimization, pay-per-click advertising and other inbound tactics was introduced in May 2013 under the name Act-On Inbound. Act-On also introduced a mobile app and mobile optimization features. In July 2014, Act-On announced a set of product updates intended to improve data visualization and customize the user experience.[30] Enhancements included a responsive email composer and expanded CRM integrations.   In March 2015, It introduced Act-On Anywhere, a Chrome application allowing users access to marketing automation data and functionalities across any web-based browser. Allowing users to embed calls-to-action in web pages and blogs from any web-based content management system, this extension along with Act-On’s open APIs, supports a larger vision for an open marketing ecosystem, in which third-party applications can plug and play with Act-On – ensuring that end-users can continue to leverage their current systems and augment the use of those systems using engagement data collect

Global Product Management Talk is pleased to bring you episode 018 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Kriti Vichare writes about the life of  innovators and entrepreneurs as a doodler/cartoonist at #Entrepreneur Fail. Her work has appeared in Forbes, Under30CEO, and Business2Community, plus many more. She also serves as the Director of Innovation for the United States Postal Service and previously worked for PepsiCo as a Senior Marketing Manager and Kraft Foods as an Associate Brand Manager. Highlights from the discussion include: Kriti describes her career path as a cartoonist would – started in statistics, moved to selling juice, and now sells mail for a living.At Kraft, Kriti managed the Tang product (originally an orange drink made from powder popularized when NASA astronauts drank it in space), and learned through market research that a trend among Tang drinkers had changed. Reformulating Tang to use real sugar brought customers back.Kriti learned the most about innovation and product management when she left the corporate world and founded her own startup. She skipped validating her product idea with potential customers and plummeted into creating it. After floundering for a bit, she read the Lean Startup and started applying concepts she was already familiar with, such as the Minimum Viable Product.

“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that brands of all shapes and sizes can succumb to. You won’t want to miss this master class on personal branding from Purematter’s Bryan Kramer. About Bryan Kramer Bryan Kramer has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. His focus, fun, and passion is as CEO at Purematter — one of the fastest growing private companies in Silicon Valley. As a social media strategist followed by over 200,000 combined social media followers, he’s an in-demand keynote speaker, recently giving a TED talk. Bryan is the author of the new best-selling book, Human to Human or #H2H. He also hosts the podcast, “From the Author’s Point of View,” as well as #Substance, PureMatter’s Luminary video series. He is a featured contributor on Social Media Today, Business2Community, and the IBM Smarter Commerce blog. He has been named a top social media influencer by Forbes, Business Insider, and Kred. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet!

Dr, Michelle Mazur bio Public Speaking consultant, presentation strategist, and author of the upcoming book, Speak Up for Your Business and contributing author to Master Presenter: Lessons from the World’s Top Experts on Becoming a More Influential Speaker published by Wiley. Dr. Michelle Mazur guides driven-to-succeed business professional and entrepreneurs to ignite the smoldering fire within to speak up, speak out and make their impact – one compelling presentation at a time. Michelle earned a Ph.D. in Communication and inspired university students to find their voice and share their message for more than 10 years.  Her writing has appeared in 12 Most, PR Daily, Ragan.com, SOLD Magazine for Sales Professional, PR Europe and Business2Community. Her blog, Relationally Speaking, was listed at #11 of the 101 best online resources for public speaking. She resides in Seattle, WA with her loving fiancé, two obsessive felines and huge collection of Duran Duran memorabilia. website: www.drmichellemazur.com

Join AK Stout and Deb Evans this week as they welcome Dustin DeTorres to discuss how social media and inbound marketing work together. Dustin is a 10 year marketing veteran of using social media and inbound marketing technologies to build digital relationships for businesses, organizations and individuals. Dustin is currently the Director of Inbound Marketing at the agency Integrated Digital Strategies that focuses on helping franchisors generate franchise leads through inbound marketing methodologies. He is an avid blogger, a contributor to SocialMediaToday.com and Business2Community.com Follow Deb, AK and Dustin on Twitter and tweet your questions to them. Stick around for the #GeekItOut segment. AK gets her geek on by sharing her favorite app and geeky Websites!  Social Geek Radio is sponsored byDeb Evans Consulting, LLC and WebConjunction.

Interview with Alice R. Heiman, Sales Strategist, Speaker, Author Alice Heiman is a sales expert & networking guru who walks you through what it takes to sell successfully whether it's your job to sell or you're a business owner who never dreamed you'd have to sell. Alice developed her expertise in sales while at Miller Heiman, Inc. before striking out on her own. In her years at Miller Heiman she sold to and trained some of the company’s largest and most complex accounts including: Coca Cola, Dow Chemical, Fidelity Investments and Hewlett Packard. A consummate networker, Alice is the author of the ebook Connecting Your Way to New Business, and the creator of The BizTalk Blender®, a unique event designed to engage people in conversations that result in sales. Alice has appeared on radio and television, and been featured in print publications including Selling Power and Entrepreneur’s Startups Magazine. Her articles on sales are published on numerous blogs including Hoovers B2Buzz, Business2Community, Huffington Post Small Business, Sales Gravy and Successful Meetings. Contact her at www.aliceheiman.com. Join us on Facebook or at www.increasemysmallbusiness.com where we talk about small business issues and tips, from small business mentors, coaches and small business owners.

La competencia en Internet cada vez es mayor y no solo sirve con tener una web bonita, estar bien posicionado y tener un precio igual a la competencia. Hay que diferenciarse. ¿Qué se puede hacer cuando la competencia es tan ardua?, la acción más conveniente es trabajar en la diferenciación, citando a Business2Community, “para tener un negocio online sustentable en 2018, es necesario destinar un poco de tiempo pensando en cuáles son las acciones que pueden marcar la diferencia para atraer prospectos, conseguir conversiones y mantener clientes por un largo tiempo”. Bienvenido a Negocios DIY, ponte cómodo, escucha, toma acción y disfruta luego de los beneficios de crear un negocio con tus propias manos. Y contigo tu anfitrión: Amante de la cultura japonesa aunque no ha puesto un pie en Japón, y con un nombre que nada tiene que ver con Naruto: Robert Sasuke. Así que dale play y déjame tu comentario acá debajo. Recuerda que si tienes alguna pregunta sobre este o cualquiera de los temas que hemos desarrollado en este podcast, puedes plantearlas aquí, y serán respondidas en un episodio adicional cada semana solo para estos fines. Suscribete a nuestro boletín semanal, donde te mantengo informado sobre todo lo relacionado con negocios digitales. Descarga la Transcripción completa en PDF de este episodio Gracias por Escuchar! Comparte lo que piensas: Deja un comentario al final de esta sección. Comparte este Episodio en Twitter, Telegram, o Linkedin. Para ayudar a crecer este programa: Deja una reseña y una valoración en Apple Podcast. Tus valoraciones realmente nos ayudan mucho a alcanzar a otras personas. Suscríbete en Apple Podcast, en Spotify o en iVoox.