Podcasts about small business marketing minute

I recently had the honor of interviewing marketing legend Perry Marshall on my podcast, the Small Business Marketing Minute.  Perry is best known as being one of first people to crack the code on Google Adwords—he literally “wrote the book” on how to properly set up and run a Google Adwords campaign (The Ultimate Guide to Google Adwords).  He’s also the author of the best-selling book 80/20 Sales and Marketing, which is widely considered one of the best marketing books of the decade.   The title of the book comes from the famous Pareto Principle, which states that for many events, 80% of the effects come from 20% of the causes.  What this means for sales and marketing, Perry says, is that 80% of your sales are going to come from 20% of your prospects—which makes it absolutely essential that you identify those people so you can focus your time and energy on them, instead wasting most of it on people who just aren’t going to be very valuable customers for you.  To that end, in his book he talks about what he calls the “Five Power Disqualifiers”—in other words, five ways to determine that someone is not your ideal customer.  In my interview with Perry, we reviewed the five power disqualifiers and discussed how local small business owners could use them to improve their sales process.  

If your marketing message sounds something like "We have the best prices, best quality, and best service, so come buy our stuff", then you need to listen to my most recent podcast episode. My guest for Episode 223 of the Small Business Marketing Minute show is Tom Poland, the bestselling author of Leadsology©: The Science of Being In Demand.  Since the age of 24 he's started and sold four highly successful businesses and managed teams of over 100 people, so he has a lot of great knowledge to share with business owners. The topic for my interview with Tom is how to create a marketing message that cuts through the noise and speaks directly to your ideal customer.  Unfortunately, many local business owners put little thought or effort into their marketing message, and many of them end up just parroting what everyone else is saying--hence, the prevalence of that "best service, quality, and price" message I mentioned earlier. Not only is it impossible to have all three of those things at the same time (if I'm willing to accept poor quality or bad service, I can always get a cheaper price), it's also been repeated so often that it has lost all meaning to consumers.  Luckily, Tom's Leadsology system provides a proven, ten part model that reveals each step on the path to generating a steady stream of high quality, inbound, new leads flowing into your business virtually every week of the year, and it all starts with the marketing message.

My guest for episode 215 of the Small Business Marketing Minute podcast was Kathy Knowles, who is a human resources consultant and owner of Intuitive Strategies, a human resources firm. She is a speaker, trainer, and consultant who speaks on the seven-step system for creating more purpose, profit, and possibilities rather than running a business that's stealing your soul. She works with entrepreneurs and small business owners to hire right the first time, so they can have a more loyal and dedicated team. Ultimately, her clients make the leap out of the day-to-day and onto a much bigger playing field so they can do the work that's in their heart and leave their legacy. In my interview with Kathy, we talked a little bit about her seven-step system, but we also talked about how to interview potential team members, and she brought up lots of really great questions that you should be asking in job interviews to help you hire better people.. This will, in turn, help you improve your customer service, which of course helps your marketing. We touched on why human resources and hiring is so important to the results you get from marketing, but she also really got specific about what questions you need to be asking in that process. I highly encourage you to listen to the interview and start using those questions in your interviews so you can get better team members on-board and improve your results.

Matt Sharp is the co-founder and president of Causely, a tool that helps local brick-and-mortar businesses generate social media referrals while at the same time supporting some really great non-profit organizations.  He recently was my guest on the Small Business Marketing Minute podcast to explain how the tool works and what benefits businesses get from using it. The reason I asked Matt to come on the show is that I was impressed by the unique nature of his tool, in that it solves two very common and important problems that at first glance appear completely unrelated: Local business owners know and understand that getting current customers to refer new customers is really important, but often struggle to find ways to encourage people to make those referrals without sounding like they're desperate and begging for help.  Offering people monetary incentives to refer new customers often has mixed results at best, and FTC rules prohibit businesses from paying customers to leave positive reviews online (although some do it anyway).  Nonprofit organizations are constantly looking for ways to get their supporters to give more money, but at the same time understand that people only have so much money they can give away.  When it comes to getting support from local businesses in the form of a sponsorship, nonprofits often find it difficult to give any real benefit to the business in return, other than slapping a logo on the back of a T-shirt.  Causely solves both of those problems at once by allowing businesses to automatically donate money to a non-profit organization every time a customer checks in at their location on social media.  This makes it possible for a business to support a good cause in a way that actually benefits them beyond simply creating good will among their customers.  When customers check in at the business on social media, they are essentially giving an implied referral to all of their friends on that social media platform.  As Matt explains in our interview, customers will often add a nice quote or two about the business when they check in, which adds even more value.  However, because the business's donation is based on act of checking in and not on whether or not someone makes a positive statement about the business, there isn't a conflict with FTC rules about incentivizing testimonials.  Listen to the episode to find out how Causely works and what benefits it gives to local businesses.

If you want to grow your business in 2017 but don't have a lot of money or time to spend on marketing, you're in luck.  In my most recent episode of the Small Business Marketing Minute podcast, I give you five simple, affordable, and practical marketing ideas that will actually move the needle for you.  Unless you seriously screw up the implementation of these ideas, they are just about guaranteed to result in more profits and customers for your business.  None of them are earth-shattering or revolutionary concepts, but none-the-less most local businesses are not using them.  This means that if you have the discipline to use any of these tactics consistently, you'll probably be one or two steps ahead of your competitors. Listen to the episode to hear the ideas and get tips on how to implement them.

My guest for Episode 197 of the Small Business Marketing Minute podcast was Leigh Martinuzzi, the author of a book called Your Virtual Freedom that is coming out in January 2017.  In my interview with Leigh, we discussed some of the many tasks that local business owners can outsource to virtual assistants, and why they would want to do that in the first place. He also provided some tips about how to work effectively with virtual assistants in order to get the most from their services.  If you have never worked with a virtual assistant before or aren’t even sure what a virtual assistant is, then I highly suggest you listen to this episode—what you learn might very well change the way you do business. Here are some of the questions I asked Leigh in our interview: What exactly is a "virtual" assistant? What are the benefits of using a virtual assistant instead of a payroll employee? What are some common tasks a local business owner might outsource to a VA? Is there an advantage to using a virtual assistant agency vs hiring an individual virtual assistant? Where are some good places to find virtual assistants? In addition to answering all of the above questions (and many more), Leigh was kind enough to offer listeners to the show a free advance copy of his book.  To get the book, simply click here and then click on the book image for Your Virtual Freedom.  When prompted, enter the coupon code FREE to download the book (Note: this will only work up until the book is released in January 2017--after that time, you can pick up a copy on Amazon).

My most recent guest on the Small Business Marketing Minute podcast was Tom Corson-Knowles, the founder of TCK Publishing and ebookpublishingschool.com.  One of the things he specializes in is helping business owners write and publish books so that they can position themselves as a trusted authority in their niche. As you know if you're been reading my blog or listening to my podcast for any length of time, I wrote and published a book in 2015 about small business marketing that has helped my business grow significantly since that time.  Naturally, this has made me a big believer in book authorship as a marketing tactic for local business owners. Many of you reading this right now are probably thinking to yourself that this sounds like a great strategy for other people, but would never work for you, because... You're not a good writer... You don't have the time to write a book... You don't have anything interesting to say... It's a tactic that just wouldn't work for your industry... ...or any of a half-dozen other excuses.  If that's the case, then you need to listen to my interview with Tom, because he blows all those excuses right out of the water.  The truth is, as Tom explains, that the only thing standing between you and a book with your name on the cover is your limiting beliefs. In our interview, I ask Tom: Why local business owners should consider writing a book How they can decide what to write about How they can go about getting the work done even if they aren't a great writer I also asked Tom to share a real-life example about a local business owner who successfully used book authorship to increase his sales, and the example he shared is actually one that many local business owners can replicate. Listen to my interview with Tom Corson-Knowles and learn all about how to write and publish a book to promote your business.

Kevin is the owner of Redpoint Marketing Consultants and the host of the Small Business Marketing Minute show, a video and audio podcast that teaches simple, affordable, and practical marketing methods to small business owners. He’s also a member of the Duct Tape Marketing Consultant Network, and has recently authored a book together with four […]

Kevin is the owner of Redpoint Marketing Consultants and the host of the Small Business Marketing Minute show, a video and audio podcast that teaches simple, affordable, and practical marketing methods to small business owners. He’s also a member of the Duct Tape Marketing Consultant Network, and has recently authored a book together with four other consultants in that network entitled The Small Business Owner’s Guide to Local Lead Generation. Prior to starting his consulting business, Kevin spent six years as an airline pilot for US Airways Express before leaving that career to become an entrepreneur. He’s a native of Indiana and graduate of Purdue University, and currently resides in Farmville, Virginia with his wife Jen.

Kevin Jordan is the owner of Redpoint Marketing Consultants and the host of the Small Business Marketing Minute show, a video and audio podcast that teaches simple, affordable, and practical marketing methods to small business owners. He’s also a member of the Duct Tape Marketing Consultant Network, and has recently co-authored a book entitled The Small Business Owner’s Guide to Local Lead Generation. This book teaches local business owners how to successfully compete with much larger companies. Prior to starting his marketing agency, Kevin spent six years as an airline pilot for US Airways Express. He’s a native of Indiana, a graduate of Purdue University, and currently resides in Farmville, Virginia with his wife Jen. Motivational QuoteBusiness InsightsReferral Programs that effortlessly increase sales [4:30] Steps to Starting a Referral Program [9:33] All about Event Marketing – it’s value, how to prepare and how to make it a success [13:58] Success TraitSelf Discipline – executing the same way every single time [23:20] Productivity/Lifestyle Tool Nimble (http://www.nimble.com/) – the only solution to offer small businesses the best features of high-end CRM systems combined with the power of social media. Valuable Book Success Principles (http://amzn.to/1JSHpMI) by Jack Canfield The Small Business Owner’s Guide to Local Lead Generation (http://amzn.to/1LR7eyL) by Ray L. Perry, Justin Sturges, Phil Singleton, Kevin Jordan & Mark Z. Fortune Contact Links Website (http://www.redpointmarketingconsultants.com) Facebook (http://www.facebook.com/RedpointMarketingConsultants) Twitter (https://twitter.com/RMCVirginia) LinkedIn (http://linkedin.com/pub/kevin-jordan/b/3a2/89) Google+ (https://plus.google.com/+Redpointmarketingconsultants/posts) YouTube (https://www.youtube.com/user/RedpointMarketing) Book Website (http://localleadgenbook.com) If you found value in this podcast, make sure to subscribe and leave a review in (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

Kevin Jordan is the owner of Redpoint Marketing Consultants and the host of the Small Business Marketing Minute show, a video and audio podcast that teaches simple, affordable, and practical marketing methods to small business owners. He’s also a member of the Duct Tape Marketing Consultant Network, and has recently authored a book together with four other consultants in that network entitled Small Business Owner's Guide To Local Lead Generation: Proven Strategies & Tips To Grow Your Business!. Prior to starting his consulting business, Kevin spent six years as an airline pilot for US Airways Express before leaving that career to become an entrepreneur. He’s a native of Indiana and graduate of Purdue University, and currently resides in Farmville, Virginia with his wife Jen.