Podcast appearances and mentions of Perry Marshall

Message from Perry Marshall on February 22, 2026

Message from Perry Marshall on February 22, 2026

SummaryIn this episode, Perry Marshall shares his journey from engineering to becoming a marketing guru, discussing the evolution of marketing from direct mail to digital platforms and the impact of AI on the industry. He emphasizes the importance of unique perspectives, finding niche markets, and balancing passion projects with profit. The conversation also touches on the modern music industry and how artists can navigate it successfully.TakeawaysPerry Marshall transitioned from engineering to marketing after being laid off.Direct marketing was a turning point in Perry's career.The internet revolutionized marketing practices.AI is changing the landscape of marketing significantly.Marketing is about helping people find each other, not just selling.Unique perspectives are crucial in a noisy market.Niche markets can be more profitable than large markets.Passion projects can enhance creativity and business.The music industry has evolved, making it easier for artists to promote themselves.Creativity can be expressed in various ways beyond traditional methods.Chapters00:00 Introduction to Perry Marshall's Journey04:15 The Transition from Engineering to Marketing07:40 The Impact of the Internet on Marketing10:41 AI's Role in the Future of Marketing13:26 The Evolution of Marketing Definitions16:20 The Importance of Unique Perspectives in Marketing19:26 Navigating the Changing Landscape of Marketing22:16 Case Study: Solar Quotes Australia25:30 The Future of Design and Marketing Expertise29:24 The Value of Live Performance in the Digital Age32:18 Navigating the Music Industry's Challenges34:09 Finding Your Unique Market Niche36:32 Building Relationships with Your Audience41:58 The Evolution of Music Promotion46:41 The Role of Physical Media in Music Today53:27 Balancing Passion and Profit in Creative PursuitsConnect with Perry: Website: ⁠⁠⁠https://www.perrymarshall.com/Credits:Hosted by Ryan Roghaar & Mike SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Message from Perry Marshall on February 15, 2026

Message from Perry Marshall on February 15, 2026

What if wealth isn't about the product you choose, but the mindset you bring before you choose it?   In this Live Counterflow interview, Brandon sits down with Bob Regnerus, a coach, strategist, and long-time contributor in the Perry Marshall ecosystem, to explore why most financial and business strategies fail without alignment, conviction, and self-awareness.   Bob shares insights from over 30 years of coaching high-performing entrepreneurs, athletes, and leaders, revealing how purpose, natural advantage, and 80/20 leverage shape results long before tactics ever matter.   This conversation goes deep into: Why copying successful people often backfires How "clarity" can become a trap without action The difference between hard work and aligned hard work What your "financial nervous system" reveals about money decisions Why systems pressure people into default thinking, and how to step out How AI can amplify your strengths without replacing human intuition   Bob also explains the Purpose Factor framework, a tool that helps people remember who they are, identify what lights them up, and recognize blind spots that quietly sabotage progress.   If you're a business owner, entrepreneur, or leader who's tired of chasing tactics that don't fit, this episode will challenge how you think about money, growth, and leverage   00:00 Welcome to Wealth Wisdom Financial Podcast 00:05 Introducing Live Counterflow 00:50 Mindset Shifts and Financial Nervous System 01:13 Interview with Bob Ris: Coach, Mentor, Entrepreneur 01:29 Bob's Background and Achievements 05:49 The Importance of Purpose and Natural Advantage 13:26 Financial Systems and Personal Purpose 18:24 Purpose Factor and Self-Discovery 22:09 Applying 80/20 Principle in Life and Business 27:28 Discovering Your Marketing DNA 28:03 Embracing Your Natural Strengths 29:48 The Power of Experimentation 31:00 Understanding Your Purpose Factor 32:09 Commitment and Testing in Business 34:03 The 80/20 Principle in Action 35:30 How You Do One Thing is How You Do Everything 37:52 Aligning Business with Personal Values 45:12 Leveraging AI for Creativity and Efficiency 49:17 Purpose Factor Assessment and Its Benefits 52:51 Closing Remarks and Appreciations]   Watch on YouTube: https://youtu.be/EQS5mXEXyPQ 

Message from Perry Marshall on February 8, 2026

Message from Perry Marshall on February 8, 2026

In this episode of The Weekly from Calvary Bible Church, Jay Ewing is joined by Perry Marshall for a conversation centered on one simple challenge: pay attention. As Calvary continues through the Gospel of John, Jay and Perry reflect on why John slows down so dramatically as Jesus enters the final week of His earthly ministry. They explore themes like light and darkness, the temptation to pursue the glory of man, and how Jesus reveals the Father with clarity, purpose, and love. This episode is an invitation to slow down, stay present in the Scriptures, and refocus on what's most fundamental to following Jesus.

In this episode of The Weekly from Calvary Bible Church, Jay Ewing is joined by Perry Marshall for a conversation centered on one simple challenge: pay attention. As Calvary continues through the Gospel of John, Jay and Perry reflect on why John slows down so dramatically as Jesus enters the final week of His earthly ministry. They explore themes like light and darkness, the temptation to pursue the glory of man, and how Jesus reveals the Father with clarity, purpose, and love. This episode is an invitation to slow down, stay present in the Scriptures, and refocus on what's most fundamental to following Jesus.

In this episode of The Weekly from Calvary Bible Church, Jay Ewing is joined by Perry Marshall for a conversation centered on one simple challenge: pay attention. As Calvary continues through the Gospel of John, Jay and Perry reflect on why John slows down so dramatically as Jesus enters the final week of His earthly ministry. They explore themes like light and darkness, the temptation to pursue the glory of man, and how Jesus reveals the Father with clarity, purpose, and love. This episode is an invitation to slow down, stay present in the Scriptures, and refocus on what's most fundamental to following Jesus.

In this episode of The Weekly from Calvary Bible Church, Jay Ewing is joined by Perry Marshall for a conversation centered on one simple challenge: pay attention. As Calvary continues through the Gospel of John, Jay and Perry reflect on why John slows down so dramatically as Jesus enters the final week of His earthly ministry. They explore themes like light and darkness, the temptation to pursue the glory of man, and how Jesus reveals the Father with clarity, purpose, and love. This episode is an invitation to slow down, stay present in the Scriptures, and refocus on what's most fundamental to following Jesus.

Message from Perry Marshall on February 1, 2026

Message from Perry Marshall on February 1, 2026

Message from Perry Marshall on January 25, 2026

Message from Perry Marshall on January 25, 2026

Message from Perry Marshall on January 18, 2026

Message from Perry Marshall on January 18, 2026

In this episode of The Weekly, host Jay Ewing sits down with Perry Marshall to explore John 10 and the themes of belief and assurance. As Jesus walks through Solomon's Colonnade during the Feast of Dedication, He makes bold claims about His identity—claims that challenge the religious leaders and force a response from everyone listening. Together, they discuss what it means for Jesus to say, “I and the Father are one,” why people often admire Jesus' works while resisting His claims, and how believers can find deep assurance in being held securely in the hands of the Son and the Father. This conversation invites listeners—whether confident in their faith or still searching—to listen for the Shepherd's voice and consider what it truly means to believe. Learn more at calvarybible.com #calvarybible

In this episode of The Weekly, host Jay Ewing sits down with Perry Marshall to explore John 10 and the themes of belief and assurance. As Jesus walks through Solomon's Colonnade during the Feast of Dedication, He makes bold claims about His identity—claims that challenge the religious leaders and force a response from everyone listening. Together, they discuss what it means for Jesus to say, “I and the Father are one,” why people often admire Jesus' works while resisting His claims, and how believers can find deep assurance in being held securely in the hands of the Son and the Father. This conversation invites listeners—whether confident in their faith or still searching—to listen for the Shepherd's voice and consider what it truly means to believe. Learn more at calvarybible.com #calvarybible

In this episode of The Weekly, host Jay Ewing sits down with Perry Marshall to explore John 10 and the themes of belief and assurance. As Jesus walks through Solomon's Colonnade during the Feast of Dedication, He makes bold claims about His identity—claims that challenge the religious leaders and force a response from everyone listening. Together, they discuss what it means for Jesus to say, “I and the Father are one,” why people often admire Jesus' works while resisting His claims, and how believers can find deep assurance in being held securely in the hands of the Son and the Father. This conversation invites listeners—whether confident in their faith or still searching—to listen for the Shepherd's voice and consider what it truly means to believe. Learn more at calvarybible.com #calvarybible

In this episode of The Weekly, host Jay Ewing sits down with Perry Marshall to explore John 10 and the themes of belief and assurance. As Jesus walks through Solomon's Colonnade during the Feast of Dedication, He makes bold claims about His identity—claims that challenge the religious leaders and force a response from everyone listening. Together, they discuss what it means for Jesus to say, “I and the Father are one,” why people often admire Jesus' works while resisting His claims, and how believers can find deep assurance in being held securely in the hands of the Son and the Father. This conversation invites listeners—whether confident in their faith or still searching—to listen for the Shepherd's voice and consider what it truly means to believe. Learn more at calvarybible.com #calvarybible

Message from Perry Marshall on January 11, 2026

Message from Perry Marshall on January 11, 2026

What If Everything You've Been Told About Building Wealth Is Wrong? Have you ever wondered why the financial industry treats entrepreneurs like they should act like employees? Save for retirement. Max out your 401(k). Lock your money away for 30 years. That advice might work for someone with a steady paycheck and a pension. But for business owners? It's a recipe for disaster. In Part 2 of our conversation with Perry Marshall, we're pulling back the curtain on what's broken in the financial planning world—and how we're using Profit First, Infinite Banking, and AI tools to help business owners build wealth on their own terms. You'll discover: Why the conventional financial industry is designed to extract money from entrepreneurs, not empower them The difference between saving for retirement and building actual liquidity (and why it matters more than you think) How we combine Profit First and Infinite Banking to give business owners control over their cash flow AND their wealth-building The AI tools we built to help clients understand their "financial nervous system" before they ever talk to us Why we stopped explaining what we do and started letting people experience it instead Key Quote: "The financial industry is designed to move your money to Wall Street. We're designed to help you build a healthy, profitable business first—and then build wealth from that foundation." This episode is for business owners who've felt like the conventional financial advice never quite fit. If you've ever thought, "There has to be a better way" … there is. And we're showing you how. Resources mentioned: Find Your Flow Quiz — A free 10-question assessment to discover your financial personality Financial Nervous System Diagnostic — A deeper 54-question assessment that reveals your money patterns Perry Marshall's Roundtable 2026 — The mastermind community that helped accelerate our growth Profit Planning Network 2026 — Join our community of business owners building profitability and wealth 00:00 Introduction and Recap 00:39 Shifting Gears: What's Broken in the Financial Industry 03:15 Behavioral Economics and Financial Planning 04:27 Empowering Clients: A Different Approach to Finance 08:12 Combining Profit First and Infinite Banking 11:39 Lessons Learned and Overcoming Challenges 16:54 Transformative Experiences and Future Plans 25:11 Conclusion and Next Steps Watch on YouTube: https://youtu.be/_xNQQzQovf8 

Message from Perry Marshall on December 14, 2025

What happens when your dream business nearly destroys you, and then teaches you everything you needed to know about money?   We don't usually talk about this. The early days. The subway rides hauling coffee beans across Chicago. The polar vortex brought us to the edge of bankruptcy. The moment we realized we'd been doing money completely wrong.   But Perry asked us to get real. So we did.   In Part 1 of this two-part conversation, we're pulling back the curtain on our entrepreneurial journey, from bootstrapping a coffee shop with zero financial backing to discovering the principles that would eventually reshape how we help business owners build wealth.   You'll hear: Why we delivered coffee beans on the subway before our shop even opened (and what that taught us about building a business with no money) The brutal wake-up call that came during a Chicago polar vortex—and the single lesson that saved everything What our financial planner told us contradicted everything we thought we knew about "saving for retirement." The three things every entrepreneur needs to survive (hint: passion isn't enough) Why we were told we were "too entrepreneurial" to get hired and how that rejection became our biggest opportunity   Key Quote: "We were naive about how hard it would be. But that naivety is also what kept us going when smarter people would have quit."   This isn't a polished success story. It's the real version—the good, the bad, and the ramen. If you've ever wondered whether you're cut out for this entrepreneur thing, or if you're doing money all wrong, this one's for you.   Coming next week: Part 2 dives into what's broken in the financial planning world and how we're using Profit First, Infinite Banking, and AI to help business owners build wealth differently.   Resources mentioned: Find Your Flow Quiz — 10 questions to discover your financial personality Financial Nervous System Diagnostic — A deeper 54-question assessment Get more info about Perry Marshall's Roundtable here. Profit Planning Network 2026 — Join our community of business owners building profitability and wealth   00:00 Introduction 00:45 The Coffee Shop Dream 03:20 Bootstrapping with Nothing 06:15 The Polar Vortex Wake-Up Call 09:30 Discovering Liquidity Over Retirement 11:45 The Three Things Every Entrepreneur Needs 13:00 Preview of Part 2   Watch on YouTube: https://youtu.be/bC5j2xh8y_g 

Message from Perry Marshall on November 30, 2025

Message from Perry Marshall on November 16, 2025

Message from Perry Marshall on November 9, 2025

Message from Perry Marshall on October 26, 2025

Message from Perry Marshall on October 22, 2025

Message from Perry Marshall on October 22, 2025

Message from Perry Marshall on October 19, 2025

In this episode, I sit down with Kevin Thompson, a man who has built an extraordinary business around something most people only do out of kindness: connecting others. I've met plenty of people over the years who are natural connectors. They love introducing friends, clients, and peers to each other. Those introductions often lead to life-changing opportunities. But Kevin is the first person I've met who figured out how to turn that gift into a sustainable business model. Kevin's story begins with more than a decade in the publishing world, where he grew his company through over 600 strategic partnerships. Along the way, he discovered how much joy he found in helping people meet and collaborate. For years, he did it freely, simply because it felt good to serve. But one introduction in particular, connecting marketing legends Perry Marshall and Brian Kurtz, planted a powerful seed. That connection eventually led to a multimillion-dollar event, and when Kevin was publicly recognized for being the bridge that made it all possible, he began wondering: What if I could make a living just doing this? For a long time, he battled with the ethics of charging for introductions. Friends even told him it wasn't something that anyone should even consider. But in 2017, a single conversation changed everything. A friend suggested he host a small, in-person gathering of the entrepreneurs he knew. Kevin couldn't sleep that night. By 4:30 the next morning, he was making a list of everyone he wanted to invite. His enthusiasm was contagious. His wife offered to handle catering, and the first six entrepreneurs he spoke to said, “I'm in.” That August, Kevin hosted his first event at his home in Arlington, Washington, with 15 attendees who each paid $5,000 to be there. They spent time sharing openly, collaborating deeply, and forming meaningful relationships that continued long after the event ended. A month later, he hosted another group, and it filled just as quickly. What began as a simple idea soon became a thriving business. From there, Kevin developed an ongoing model, first through one-on-one connection work and later through group experiences that aligned more naturally with his gifts. Today, he helps entrepreneurs create five-, six-, and seven-figure business opportunities through authentic relationship-building, often earning revenue shares from the connections he facilitates. Throughout this conversation, Kevin and I explore not only how he did it, but the deeper mindset that made it possible, the excitement, confidence, and belief that magnetized people toward his vision. You'll hear how he overcame doubt, learned from missteps, refined his structure, and ultimately built a business that's as fulfilling as it is profitable. Insights Gained from This Episode The surprising way one powerful introduction can change the trajectory of your business and someone else's. Why enthusiasm, confidence and conviction often matter more than a polished business plan when sharing a new idea. How imposter syndrome keeps many people from seeing the true value they already bring to others. The mindset shift from “I shouldn't charge for this” to “People are happy to pay for the value I create.” The simple structure behind Kevin's first $5,000-per-person event and why intimacy and authenticity mattered more than luxury or production. How to test new business ideas through real conversations before locking yourself into a plan. What Kevin learned from early business models that didn't work, and how he redesigned them to fit his natural strengths. The importance of alignment: when the structure of your business supports the way you actually like to show up, everything flows easier. How relationships, built with integrity and generosity, can create long-term, recurring income. The power of turning what you naturally love to do into something that sustains your life, your purpose, and the people you serve. Where you can find Kevin Thompson Kevin's LinkedIn Profile Kevin's Facebook Profile The Million Dollar Relationships Podcast: Apple Podcasts - Spotify - RSS Feed If this conversation sparked something in you, if it got you thinking differently about what's possible in your business, your relationships, or the way you earn a living, then I'd love to hear from you. Right now, I'm working closely with entrepreneurs who are ready to bring more clarity, freedom, and alignment into the way they build and run their business. Ways I have to support you: Building an Online Business Course & Coaching Program 2.5 Day In-Person Mastermind Events A personal, customized Work-Life Audit to see exactly what's working, what's not, and what needs to shift next… The best next step is simple. Just send me an email. Tell me a little about where you are right now and what resonated most from this episode. I read every message personally, and if it feels like I can genuinely help, we'll set up a time to talk. You can reach me directly at Cliff@CliffRavenscraft.com. I look forward to hearing your story and exploring what's possible together.

Message from Perry Marshall on October 5, 2025

Message from Perry Marshall on September 28, 2025

Message from Perry Marshall on September 21, 2025

Email isn't dead—it's dominating. In this episode, email marketing expert Tyler Cook explains why email remains the highest ROI marketing channel for lawyers (and just about everyone else). You'll learn: Why email still outperforms social media by a mile What kind of emails people actually want to read The 3 automations every lawyer should set up—no exceptions How to use AI to write powerful emails fast (without sounding robotic) The truth about open rates, sender reputation, and avoiding spam filters Whether you're brand new to email marketing or ready to take your list to the next level, this episode gives you a clear roadmap—and some surprising tactics most lawyers miss. Plus: Tyler shares his favorite pro-level deliverability tips, and how even a tiny list can bring in big results when used the right way. Resource Links Tyler Cook: LinkedIn profile Tyler Cook: Hypermedia website Tyler Cook: newsletter about email marketing Rand Fiskin (SEO expert) Perry Marshall (author of 80/20 Marketing book) Neverbounce (email verification) Beehiiv (email platform for newsletters) Hubspot (CRM and email sending platform) Dean Jackson (email marketing guru) Hoppy Copy (helps write good emails) Jarvis (AI-powered marketing copy) Copy.ai (marketing copy assistant) Google Alerts (get automatically notified of important news) ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab The 80/20 Principle (my techlaw newsletter) The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.  

Message from Perry Marshall on September 7, 2025

Message from Perry Marshall on August 31, 2025

Message from Perry Marshall on August 27, 2025

Message from Perry Marshall on August 27, 2025

Message from Perry Marshall on August 24, 2025

Message from Perry Marshall on August 17, 2025

Message from Perry Marshall on August 3, 2025

What if the secret to skyrocketing your sales had nothing to do with tactics and everything to do with trust?  In this episode, Kevin Thompson sits down with Ari Galper, the world's number one authority on trust-based selling and founder of the Unlock The Game methodology. Ari shares a powerful, real-life story of betrayal during a sales meeting that transformed his approach and led to the creation of a heart-centered sales movement focused on trust, not pressure. For over 20 years, Ari has helped coaches, consultants, and entrepreneurs eliminate rejection and stop chasing prospects by building trust from the very first conversation.  Ari is the author of seven best-selling books and a recognized thought leader featured in CEO Magazine, Forbes, Inc., and Financial Advisor Magazine. He is also the CEO and founder of AriAI, a 24/7 trust-based selling growth partner that acts as a “third brain” in your business, embedding trust into every conversation and decision. In this episode, Ari also honors his son Toby, who has Down Syndrome, as the inspiration behind his heart-first philosophy that's reshaping how business is done.   [00:00 - 02:30] The Origin Story: From Betrayal to Breakthrough • Ari recounts a sales call 20 years ago where, after accidentally hitting mute, he overheard prospects say, “Keep using him for more info, then buy cheaper.” • This moment exposed a fundamental dysfunction in selling and launched his mission to transform the sales process into one focused on truth and trust. [02:31 - 06:30] What Trust-Based Selling Means • Ari describes creating Unlock The Game, a trust-based selling approach that flipped traditional sales on its head. • Explains why ghosting happens, not because of the solution but because people don't trust your process. • Highlights that chasing prospects is a symptom of lacking trust. [06:31 - 12:00] Language That Builds Trust, Not Pressure • Why you should never use the word “follow-up.” • Replace it with, “Do you have any feedback on our last conversation?” • Shows how language either pressures people or invites the truth, changing the entire dynamic of the relationship. [12:01 - 18:30] Shifting from Pitching to Diagnosing • Ari unpacks his Doctor Framework, telling you to stop rapport-building chatter and start by exploring their problems deeply. • Offers questions like, “How long has this been a concern for you?” and “What have you done so far to address this?” • Emphasizes that trust is built when they feel truly understood, not when you start prescribing solutions. [18:31 - 24:30] Real Results: Why Trust Works • Ari shares examples from clients in high-ticket, long sales cycle industries who stopped chasing and started closing quickly. • Explains how leading with trust gets people to say, “How can you help me?” which flips the traditional sales script. [24:31 - 33:48] Honoring Influences and Lessons from Toby • Ari honors Dan Kennedy and Perry Marshall for shaping his understanding of marketing and systems. • Opens up about his son Toby, who has Down Syndrome, and how Toby taught him to be present, love without agenda, and lead with empathy. • “People don't want your pitch. They want to know if they can trust you.” Key Quotes “The goal is not the sale. The goal is the truth.” — Ari Galper “People don't ghost you because of your price. They ghost you because they don't trust you.” — Ari Galper “Stop delivering value before you're paid. Stop selling. Start listening.” — Ari Galper Connect with Ari Galper Free Book: www.thetrustbook.comWebsite: www.unlockthegame.comLinkedIn: linkedin.com/in/arigalper Facebook: facebook.com/arigalper   Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on: Apple Podcasts Spotify iHeart Radio Stitcher

The Fractal Truth of Leadership: Perry Marshall on 80/20, Chaos, and Reinvention What if the one thing sabotaging your leadership... is your addiction to doing too much of what doesn't matter? . You've heard of the 80/20 Rule. But what if I told you it's not just a rule... It's a recursive law of nature that governs your time, your team… and your destiny. In this explosive episode of The Dov Baron Show, I sit down with Perry Marshall, the Harvard Business Review-published strategist whose 80/20 model is now used by NASA's Jet Propulsion Labs, backed by MIT scientists, and anchored in a $10 million Evolution 2.0 science prize announced at The Royal Society in London. . He's been called one of the most expensive business consultants in the world. But what he teaches will cost you far more if you ignore it. . Because this isn't about productivity hacks. It's about the existential math of impact. . It's about how to shed identities you've outgrown, how to navigate resistance as a signpost, and how to use mathematical truth as a diagnostic lens for leadership. . If you're not just building a company, but forging a legacy! This is your mirror. And your wake-up call. . In This Episode:

In this episode of the Measure Success Podcast, Carl J Cox speaks with Perry Marshall, author of 80/20 Sales and Marketing, about why the Pareto Principle is more important—and misunderstood—than ever. They dive deep into why 80/20 now looks more like 95/5 in our digital world, how tech is amplifying inequality, and what leaders must do to stay focused, relevant, and profitable. You'll learn how to eliminate distractions, double down on strengths, and why the ability to make clear decisions is the most valuable asset in today's marketplace.

Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored ten books. At London's Royal Society he announced the world's largest science research challenge, the 10 million dollars Evolution 2.0 Prize. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundations for the $400B digital advertising industry. He has a degree in Engineering and lives with his family in Chicago. Top 3 Value Bombs 1. The Network Effect is the most powerful moat you could possibly have around your castle (business). 2. The “If If or else guarantee” recognizes that in every transaction, somebody is taking the risk and it should not be the customer. 3. The only way to succeed is in the high end. A superior product for which you can command for a higher price with a good margin is literally the only way to make a lot of money for a small business. Get a copy of Perry's book on Amazon - Detox, Declutter, Dominate Sponsors Shopify Be ready to sell wherever your customers are scrolling or strolling — on the web, in your store, in their feed, and everywhere in between! Sign up for your 1 dollar per month trial period at Shopify.com/onfire NetSuite Over 41,000 businesses have future-proofed their business with NetSuite, by Oracle - THE number one cloud E.R.P. Download the CFO's Guide to AI and Machine Learning for free at NetSuite.com/fire