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If you feel like you need to be everywhere online but still aren't seeing results, this episode shows you how to simplify and still grow.This episode is for women entrepreneurs who want more visibility without living on social media.You can also watch on YouTube here https://youtu.be/ZsCleMxk8XUJoin this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/
If you feel like you need to be everywhere online but still aren't seeing results, this episode shows you how to simplify and still grow.This episode is for women entrepreneurs who want more visibility without living on social media.You can also watch on YouTube here https://youtu.be/ZsCleMxk8XUJoin this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/
19 Minutes PodcastIn this episode of The Ag View Pitch, we kick off 2026 with a grain market outlook for January 5–9 and a discussion with guest Jeff Fichtelman. We react to the Farm Bridge payment details, including why corn payments surprised some people relative to soybeans, and what it signals about today's market environment.We also talk through practical marketing lessons for 2026, especially the idea that fewer summer weather rallies may mean more opportunity, and more discipline, during the winter. The conversation covers the government's balancing act between boosting demand (and potentially inflation) versus making bridge style payments, and why the best plan for many farms is keeping marketing simple: pick a price or margin target, execute, and sell in small increments instead of waiting for a perfect rally.Ahead of the upcoming crop report, we share how to stay balanced, enough sold to cover bills without getting overexposed, and why “decent” prices still deserve action when rallies can be short. We also discuss old crop and new crop positioning, cost control, and risk management tools like crop insurance.To reach Jeff Fichtelman, visit Interactive Ag and use the “Contact Us” link: interactiveag.com
Did you like this episode? Dislike it? In this episode, Danny Decker reveals the most overlooked — yet incredibly powerful — marketing opportunity solo and small law firms are missing: nurturing the relationships they already have. Instead of constantly chasing new leads, Danny explains how email marketing and low-cost social retargeting can keep you top-of-mind with clients, past clients, referral sources, and even old leads who once raised their hand. With just a few consistent touchpoints each month, your firm can dramatically increase referrals and conversions without needing a bigger budget.
The Kara Report | Online Marketing Tips and Candid Business Conversations
We all know the online marketing world can feel overwhelming — especially when you're surrounded by complicated funnels, pressure to automate everything, and endless talk about “low-ticket ascension models.” If you've been craving simplicity or wondering what you'd do if you had to start your business from scratch, this episode is your permission slip to pare it all the way back.In this episode, I'm breaking down the exact simple marketing funnel I'd use if I were rebuilding my business tomorrow — no bells, no whistles, no 57-email sequences. Just the foundational pieces that actually move the needle: a mid-ticket offer, a minimum-viable website, content that builds authority, and a visibility strategy rooted in real conversations, not cold pitching or passive posting.Whether you're pivoting, starting fresh, or trying to get out of the “referrals and Instagram-only” cycle, this episode gives you a grounded, actionable path for building momentum quickly without burning out or overcomplicating things. We're talking clarity, confidence, and cash flow — the sustainable way.
Join the Six Figure Flower Farming Course: trademarkfarmer.com/enrollEver wish you could sit down with an experienced flower farmer and ask all your business questions? In this week's episode of the Six Figure Flower Farming Podcast, Jenny hosts a live Q&A session packed with honest, practical advice for new and seasoned growers alike. From knowing where to reinvest your profits to finding your niche, pricing for profit, and deciding when to scale up, Jenny shares hard-earned lessons from over a decade of experience running a six-figure flower farm.You'll learn why understanding your costs is the foundation of every profitable flower business, how to pinpoint your most profitable sales outlets, and how simple marketing shifts—like tracking where your customers come from—can transform your income. Whether you're wondering how to market in a small town, how to plan crops based on sales goals, or how to finally build efficient systems without burnout, this episode is filled with the practical, no-fluff advice Jenny is known for. Join the Six Figure Flower Farming Course: trademarkfarmer.com/enroll Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com
You didn't start your coaching business to become a marketing expert.But marketing is how you get visible and attract the right clients. Without it, even talented coaches struggle to fill their practice and create the impact they want.The good news? Boosting your marketing doesn't require a complete overhaul or endless hours. With focused adjustments to what you're already doing, you can start seeing better results.In this video, I'm sharing 14 marketing strategies we used in our most recent Client Creator Challenge. These strategies help you fill gaps and strengthen your client attraction system, whether you're just starting out or refining your existing efforts.I'll walk through leveraging testimonials, capturing client results, nurturing referral relationships, crafting clear calls-to-action, and more. The key is choosing one area to focus on and refining your approach from there. As you implement these strategies consistently, you'll start seeing the growth and traction you're working towards.Links & Resources:Ultimate Growth GuideJoin Financial Coaches Unite!Episode 9: How do I get clients as a financial coach?Episode 28: Why aren't you getting more clients? Client Creator Challenge
Book a free call with Kilo HERE. Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.
We happen to work with a lot of contractors, but it doesn't really matter what type of business you're in. There are so many business owners that want to scale their product, actually grow the value of their product. They want to go from selling a product or service that's X and offers X at this price, to being able to 2x or 5x it—make it more robust, bigger, or whatever. We talk about these systems all the time. Implementing effective systems to ensure consistent profitability is a critical aspect of not only running a business but also being able to scale a product. Hey, it's Scott Beebe with Business On Purpose. Let's talk about this idea, and I want to give you a real-world example of a client of ours. I'll share his name—got his permission—who was able to 5x his project size. We only asked a couple of key questions, and I want to walk you through that. My buddy Sean Supple, who owns Supple Homes out of Menlo Park and Palo Alto in the Silicon Valley area of California, was laboring away at this wonderful home building company. They were servicing a lot of $2–3 million projects, which, depending on where you live, is a significant project size. But Sean knew he and his team were capable of taking on more unique opportunities, particularly in their market, and they wanted to go after those. Like most contractors, cash flow was always an issue due to the expense of running a business. With 78–82% cost of goods, plus the realities of the Silicon Valley market, it was a challenge. So Sean and his team committed to subdividing their bank accounts—something we talk about all the time. By cutting up their dollars and placing them in separate “homes,” they could see where the money was and also map out their entire process. They created a master process roadmap, even distilled into learning pathways, and committed to RPM communication (Repetition, Predictability, and Meaning). That meant regular agenda-driven, leader-led, one-hour team meetings, departmental meetings, one-on-one check-ins, and executive-level meetings. But what they found themselves needing was a more meaningful marketing plan. So we asked this one key question—the one I want you to write down: Where has 80% of your business come from in the past? We meet so many business owners who want to hire outsourced marketing firms. That's fine, but the reality is they're chasing new pathways when often the answer is in plain sight. Building new channels is like building a building—it takes years of groundwork. Instead, look back and ask: Where has 80% of your business come from in the past? For Sean, the answer was easy: architects. Rather than wasting resources on random efforts, we mapped out a simple, intentional, repetitive, predictable, and meaningful outreach process to a basic list of local architects. Within a few months, Supple Homes began securing larger, more complex projects by nurturing those existing relationships. Sean and his team built financial processes, marketing processes, sales/conversion processes, and operational processes. This gave both his team and prospective clients confidence in their ability to deliver on larger, more challenging projects. The impact of Sean's new commitment to process implementation went far beyond immediate financial gains. By maintaining a solid cash balance—something many contractors struggle with—they no longer had to rely on borrowed money, credit lines, or constant lending. Instead, with subdivided cash and clear processes, they sustained financial stability and gained the confidence to take on larger projects. As a result, Sean and his team successfully transitioned from handling $2–3 million projects to $8–11 million projects. Yes, the market helped, but the real key was their strong financial foundation. Winning projects is one thing; delivering them profitably and on schedule is another. Sean's story illustrates several key points for contractors looking to improve profitability: Regular financial tracking—even if only a few minutes a week—can greatly improve cash flow management. Subdividing bank accounts helps visualize and control finances. Much of cash management is more about psychology than the dollar itself. Control your money rather than letting it control you. Maintaining a healthy cash balance provides confidence and capability to take on larger projects. Cash gives you options. Without it, your options shrink. Improved processes and profitability allow reinvestment in the business, employee incentives, and personal profit—all critical for long-term success. By implementing these systems, you can achieve the kind of growth Sean did. Markets will rise and fall, but preparation and process allow you to handle whatever comes your way. So remember this key question: Where has 80% of your business come from in the past? And what systems do you have to repetitively, predictably, and meaningfully mine that 80%? Because that's where most of your future business will likely come from as well. We can help you map this out. If you'd like a one-time consulting opportunity with us, go to businessonpurpose.com, fill out the contact form, and we'll walk you through options to get kickstarted. And if you want to work with us long term, we'll explain how that works too.
If you've been avoiding marketing because it feels intimidating, time-consuming, or like you have to become this whole other person just to “sell yourself,” this episode is for you. I'm going to walk you through how to keep your marketing simple, effective, and doable, without spending hours creating content you never post, or chasing clients who don't even value what you do. And yes, I'm going to share how you can start marketing in a way that actually works, without making it your full-time job, because, let's be honest, your full-time job is working with clients. Marketing doesn't have to be overwhelming, exhausting, or fake. When you simplify it, it becomes something you actually want to do, because you can see the direct connection between your actions and your results. If you want to learn how to create a simple, effective marketing plan that actually works for your VA business, I'm hosting a Marketing Workshop in September that you won't want to miss. In this live session, I'll walk you through: How to choose the right marketing method for your personality and schedule How to identify and attract your ideal clients How to create a weekly plan that keeps you visible without eating up your time You'll walk away with a clear, doable marketing strategy you can start using the very next day. If you're interested in the workshop, DM me to get the details. Marketing can be simple... you just need the right plan and the confidence to show up. I'll help you build both in the workshop. It's the only reason I'm here at all, to help you become a ridiculously good virtual assistant. I'm Tracey DAviero The Confidence Coach for VAs. That's all I've got for you this week. I'll see you next time!
Two Years, One Book, And A Whole Lot Of Lessons It's hard to believe it's been two full years since Chasing Simple Marketing officially launched into the world. In some ways, it feels like it's been a decade. In others, it feels like I blinked and here we are. To celebrate, I thought I'd do […] The post Chasing Simple Marketing (EP 167 Rewind) appeared first on Amanda Warfield.
Guest: Andy Seeley, CEO of Creatively DisruptiveHost: Virginia PurnellDuration: ~43 minutesWhat You'll Learn:How Andy transitioned from sales into strategic marketingThe biggest marketing mistakes small business owners makeWhy consistency beats quantity every timeWhich platforms work best for local engagementHow to dip your toes into paid ads without wasting moneyThe easiest way to build online trust (hint: Google Business profile!)Connect with Andy:Website: creativelydisruptive.comInstagram: @ashworthstrategyFacebook: @creativelydisruptive
The Motherhood Anthology Podcast: Photography Education for a Business You Love
Overwhelmed by marketing your business? Returning guest and TMA mentor Annemie Tonken is back on the podcast today, offering a refreshingly grounded, human-first approach. Originally a live session inside the membership, Annemie shares a powerful framework, the Marketing Windmill, to help creatives finally get consistent, strategic, and aligned in their marketing efforts without burning out. If you've ever felt like you're shouting into the void on social media, or you're drowning in content creation without a clear plan, this one's for you. ✨ Themes Explored ➡️ Why most creatives struggle with consistency and variety in marketing—and how to fix it ➡️ The “Marketing Windmill” framework: social media, email, content, and buzzworthy campaigns ➡️ How AI (including custom GPTs) can support—not replace—your creative process ➡️ Personal branding as a trust-builder: why people connect more with your Costco stories than your portfolio ➡️ Email marketing strategies that actually work, from welcome sequences to lead magnets to consistent sending ➡️ Reclaiming your time by building marketing systems that run even when you're busy being human (or a mom of six) & so much more! Connect with Annemie: Annemie's Website - https://www.thiscantbethathard.com/ Enroll in TMA: Enrollment link - https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology Connect with Kim: Site: https://kimbox.com IG https://www.instagram.com/kimbox
Get a "Heck Yes" with Carissa Woo Wedding Photographer and Coach
In this episode, you'll learn:• Why a simple selfie video can book more sales calls than a $5K studio production• The story of a shy marketing consultant who created 3 videos in 3 days—and saw amazing results• Why going viral is overrated—and the one Super Skill that matters more for sales• A 3-step video script you can use today - and make effortless videos in less than five minutes!
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Master Your Boutique's Growth in Just 5 Hours a Week: An Easy Marketing Blueprint Feeling overwhelmed by marketing your boutique business? Discover a streamlined, five-hour-a-week marketing plan that can keep your pipeline full and grow your business efficiently without burning you out. This episode breaks down daily tasks—Monday through Friday—designed to optimize your lead generation, follow-ups, and local outreach. Learn about running effective lead ads, using your connection database, distributing trials, and creating compelling offers. Ideal for boutique business owners aiming for steady growth, this episode provides actionable steps to sustain customer interest and engagement with minimal time investment. 00:00 Introduction to Simple Marketing for Small Businesses 01:09 Monday: Kickstart Your Week with Lead Ads and Outreach 07:29 Tuesday: Crafting and Distributing Weekly Offers 09:05 Wednesday: Maximizing Offer Visibility 09:42 Thursday: Building Local Business Partnerships 10:35 Friday: Follow-Up and Client Reconnection 12:07 Conclusion: Achieving Consistent Growth in Just 5 Hours a Week
In this quick yet powerful episode, Heather Lahtinen shares three overlooked marketing mistakes that could be costing you clients—without you even realizing it. From being hard to contact, to missing key info on your profile, to slow responses, these seemingly small issues create massive barriers for potential clients. Using real-life examples from her own experiences as a consumer, Heather helps you reflect on how easy—or frustrating—it might be to hire you. Whether you're a photographer or any type of creative entrepreneur, this episode is a must-listen if you're ready to make it easier for clients to say "yes." Show Notes: Why your marketing must be client-focused Trying to hire a massage therapist—what went wrong The #1 rule in marketing: Make it easy for people to give you money How unclear processes can kill a sale The importance of having your name on your profiles The impact of slow or no responses on potential clients 3 actionable marketing tips to fix today Join our next free coaching workshop: www.getcoachedbyheather.com How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram
On today's episode, Dr. Mark Costes sits down with Jaclyn Nona, CEO and co-founder of Clever Dental Co. With a background in marketing and years of hands-on experience in the dental industry, Jaclyn shares her insights on the often-overlooked power of internal marketing. She explains how having an in-house team member dedicated to social media, reputation management, and patient engagement can revolutionize a practice's growth. From leveraging organic content to building authentic relationships with patients, Jaclyn breaks down the key strategies that drive real results. She also shares tips for handling Google reviews, creating engaging content, and why social media is an untapped goldmine for many dental practices. EPISODE RESOURCES https://www.cleverdentalco.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
Want more customers talking about your cleaning business? In this episode, we break down the power of word-of-mouth marketing and how to create a talk trigger that makes your company unforgettable. Learn the four R's of word-of-mouth success—Remarkable, Relevant, Repeatable, and Reasonable—and how small, thoughtful touches can bring in more referrals. Plus, hear real-life examples of businesses using this strategy to grow. If you're ready to stand out and get more clients through referrals, this episode is for you. Tune in now and start transforming the way people talk about your business! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
Today, host Eitan Koter brings a relaxed conversation with Sarah Carusona, an e-commerce growth consultant known for her work with top D2C brands. Sarah's experience spans from her time at OluKai—where she played a key role in shaping marketing strategies—to her current work as an independent consultant.Sarah has managed large media budgets for a variety of brands, including Alpha Lion, Sunny Within, and more. In her talk with Eitan, she explains that success isn't about pouring money into ads. Instead, it's about focusing on a few key performance numbers that really move the needle. She shows how a balanced mix of organic content and smart paid advertising can lead to real improvements.Throughout the episode, Sarah talks about setting up simple yet effective systems that guide customers from the first click to the final purchase. She covers topics like tracking the right metrics and understanding customer behavior without getting lost in the details.Eitan and Sarah keep the conversation friendly and easy to follow, much like two friends sharing what has worked for them. Listeners will walk away with clear tips to boost their online store's performance and manage marketing channels more efficiently.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Sarah Carusona, eCommerce ConsultantSarah Carusona's LinkedIn: https://www.linkedin.com/in/sarah-carusona-531b35126/ Takeaways:Sarah transitioned to consulting to have more control over the marketing ecosystem.Fractional CMOs can provide significant value to brands by offering expertise without the cost of a full-time hire.
Today's book is a collection of wisdom shared by one of the world's most brilliant business minds. Join Mike & Cory as they explore Charlie Munger's encyclopedic knowledge of business, finance, history, philosophy, physics, ethics, and (of course) mental models. Support the Show Poor Charlie's Almanack Bookworm #214: Simple Marketing for Smart People Mike's Mind […]
This episode of Bookworm is brought to you by: Today's author promises to teach us a new way to craft marketing content that compels customers to act without feeling sleazy. Join Mike & Cory as they try to shun complexity and give belief-building a try. Support the Show Mike's Practical PKM Cohort Simple Marketing for […]
Welcome to the new year! Today, I'm sharing two truly simple posts that you can make to attract new clients or patients. Review full show notes and resources at mollycahill.com/podcastGet access to my Marketing Roadmap Private Audio Training: mollycahill.com/privatetrainingMentioned in this EpisodeHolistic Marketing Hub holisticmarketinghub.com/enrollEngagement Checklist: mollycahill.com/engagementFollow Molly on Instagram: instagram.com/mollyacahill
Struggling to attract more patients, make a greater impact, or enjoy your practice without feeling overwhelmed? In this episode, bestselling author Allan Dib returns to share practical, no-nonsense marketing strategies designed specifically for chiropractors. Discover how to simplify your marketing efforts, increase your reach, and build a thriving, predictable practice—all without adding extra stress. Allan’s advice will help you focus on what really works, cut through the noise, and get back to enjoying what you do best: helping your patients. In this episode, you’ll learn: How to apply lean marketing to save time and resources while still achieving big results. Why bringing personality and authenticity into your messaging can increase trust and engagement with your audience. A step-by-step process to define your ideal marketing medium—whether it’s video, social media, or beyond—and how to make it work for you. If you’ve been searching for clarity and actionable steps to grow your practice, this episode is your roadmap. Thanks for all you do. Keep saving lives. Angus Links Website: https://get.leanmarketing.com/book Linkedin: linkedin.com/in/allandib Instagram: instagram.com/allandib Bio: Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework. In the past, Allan has started, grown, and successfully exited multiple businesses in various industries. Allan grew his previous business from a startup to four years later named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies.See omnystudio.com/listener for privacy information.
In this episode of the Coaches Compass, Mike breaks down an easy way to set up your marketing calendar each month so you have intent and purpose behind your daily actions. Rather than just posting daily content and hoping for the best. Cured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3Want 20% off any Organifi product? This is an exclusive offer for Mind Over Macros listeners. Simply go to organifi.com/popfam and save 20% off any of their amazing products like green juice, red juice, or gold juice!Click here to take advantage of this offer!------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner
On this episode of Brain Driven Brands, Sarah and Nate break down one of the most interesting brand “comebacks” in history. We also create a brand marketing plan for Original Grain (and poke holes in all of Nate's plans for next year), and discuss why brands shy away from brand marketing…as well as how to dominate with it. Tweet: https://x.com/SarahLevinger/status/1867255989835059322 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
Join us for a discussion about developing a simple marketing system that works for your company. Billy Broas is the author of Simple Marketing for Smart People. One of my favorite parts of this interview is the 5 lightbulb method that he uses to attract his ideal clients. You can get the Magnetic Systems Guide (and other business system guides) to find issues before they become expensive problems. Billy Broas introduces himself as the author of "Simple Marketing for Smart People" and a marketing consultant. He shares how he got into marketing after initially working in the energy industry and how he had to learn marketing from scratch to promote his online beer brewing courses. 1. The five-light bulbs framework He explains his "five light bulbs" messaging framework. My favorite was number 5. The customer's desired future state and the benefits of your solution He emphasizes the importance of making a compelling argument for your approach (light bulb 3) rather than just focusing on the offer. 2. Applying the framework internally I ask how the five light bulbs can be used to sell ideas and projects internally within an organization rather than just to external customers. Billy advises that the framework can be applied the same way, by clearly defining your unique approach and making a well-reasoned argument supported by evidence. 3. Feedback and continuous improvement He recommends regularly reviewing and updating your "message map" that captures the five light bulbs, incorporating customer feedback and insights. He suggests doing this on a weekly basis as part of a marketing meeting. 4. Closing and next steps The discussion concludes with Billy encouraging listeners to check out his book "Simple Marketing for Smart People" to learn more about his approach. Karl thanks Billy for the insightful conversation. Learn more about Billy Broas over at his website. You can also connect with him on LinkedIn. As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I'll do my best to get them on. If you enjoy the interview, please take one minute to rate the Systematic Leader podcast on your favorite platform. Thanks!
If you're in the nonprofit world and marketing feels like a mystery or a necessary evil, you're not alone! In this week's episode of Nonprofit Lowdown, I chat with Billy Broas, a messaging strategist and founder of Five Lightbulbs, about how to make marketing simple and effective — without being sleazy or salesy.
In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family liquor store from $4 million to $50 million, focusing on practical, underpriced methods like email marketing, early Google Ads, and leveraging social media platforms. Along the way, I also discuss the importance of authenticity, how to deal with trolls and reviews, and why your subjective opinions about platforms like TikTok don't matter if you want to grow your business. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable insights to level up your marketing game.
Kerry Lutz and Josh Woodward discussed effective marketing strategies for financial advisors, focusing on the importance of education and digital marketing in attracting clients. They highlighted the transition from traditional marketing to more engaging methods, such as webinars and educational resources, particularly in light of the COVID-19 pandemic, which accelerated the need for digital approaches. Trust and a positive return on investment were emphasized as critical components of successful digital marketing. The conversation also covered common marketing mistakes, the significance of targeted email newsletters and call-to-actions, and the potential of text messaging to engage younger demographics. Additionally, they explored monetization strategies for Kerry's podcast and YouTube channel, discussing ways to attract financial advisors and generate revenue through advertising and lead generation, ultimately showcasing the growth potential of effective marketing practices in the financial advising industry. Find Josh here: mastermindadvisor.com Find Kerry here: FSN and here: inflation.Cafe
In this episode of the Real Answers Podcast, Chris Zizza and Michael Martin sit down with Chris Ruzicka, Director of Business Development at Carmody MacDonald P.C., a renowned St. Louis-based law firm. They dive into the essentials of creating a straightforward marketing plan and share practical tips on building a robust network for your wood flooring business. Whether you're a seasoned pro or just starting out, this conversation is packed with insights to help you strengthen your business and navigate today's market challenges.
Dr. Blake Hamblin, owner of Hamblin Family Dentistry, joins Gary to talk about how he doubled his new patient growth, why getting your patients to accept treatment is at least as important as marketing, and why so many dentists lose opportunities by doing patient financing wrong.Connect with our Guest Here ⤵️Dr. Blake Hamblin Dentist/Practice Owner at Hamblin Family DentistryWebsite: https://hamblinfamilydentistry.com/
You've probably heard of the power of social proof... but do you know how to use social proof on Instagram? On your website? In email marketing? In this episode, you'll hear about the simplest and most powerful marketing psychology tactic you can add to your marketing - Social Proof.In this episode...What is marketing psychology and why it's simpler than it soundsWhat is social proof? (An easy to follow example)Examples of social proof in every day marketingOvercoming feeling like a narcissist when you ask for reviewsAn off-boarding strategy to get more testimonials for your businessThe consequences of leaving it up to your clients to give your business good testimonials without guidance (and what to do instead)⬇️ Tap here to access TESTIMONIALS THAT SELL (my new mini course!):https://parkdale-republic.thrivecart.com/testimonials-that-sell/ ✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Tap here to try Later.com (Jenna's favourite social media scheduling software) https://later.grsm.io/egd652z1q1fk Music by Jordan Wood Hosted by Jenna Warriner, Creator of Magic Marketing Machine
Episode 19 | Are you stuck in a decision-making paralysis, afraid to make the wrong move?In this episode of Strong & Awake, Dane and Mitch tackle the universal struggle of making tough decisions. They break down a practical process to help you move from indecision to action, whether it's about your job, relationships, or any significant life choice. Discover how to identify your current status quo, evaluate past attempts, and assess new opportunities with clarity. By embracing voluntary discomfort and making informed bets, you can break free from the cycle of hesitation and step confidently into becoming the person you want to be. Join us and learn how to make decisions that propel you forward, even if it means taking the uncomfortable path.Chapters:00:00 Introduction01:23 The Weight of Decision Fatigue06:49 Establishing Your Current Reality09:22 Envisioning a New Reality13:54 What Have You Tried Before Now?16:34 Why didn't it Work? How is this Different?21:50 Make a DecisionMentions:Annie Duke: Mentioned as a professional poker player who discusses decision-making as bets with incomplete data.Søren Kierkegaard: Referenced for his quote, "Man finds the level of despair he can tolerate and calls it happiness."Derek Sivers: Mentioned for popularizing the idea that decisions should be a "hell yeah or no."Billy Broas and Tiago Forte: Mentioned for their book "Simple Marketing for Smart People," which discusses the contrast between the current situation and desired outcomes.Anchor Actions:1. Clarify Your Status Quo: Take a piece of paper and write down your current situation in detail. Whether it's your job, relationship, or any other aspect of your life, list out what you have right now. This exercise will help you understand your starting point and what exactly you might want to change.2. Evaluate Past Efforts: Reflect on what you have tried before to address your dissatisfaction. Identify why those efforts didn't work. Was it a lack of commitment, wrong strategy, or external factors? Understanding this will help you avoid repeating the same mistakes and recognize patterns in your behavior.3. Justify the New Option: Clearly articulate what is different about the new option you are considering. Why do you believe this will succeed where previous attempts have failed? This step is crucial to ensure that you are not just moving the furniture around on the deck of the Titanic but making a meaningful change.4. Make a DecisionJoin Us:Our Membership Community (MWOD) is where we embrace discomfort as a path to personal development. Remember, it's probably not for you... but if we're wrong about that, or if you want to find out for yourself, visit us at MWOD.io
Are you looking for a simple marketing strategy that you can start right away? Today, I am joined by Elizabeth Henson to talk about one of simplest, most effective marketing strategies I've heard of in a long time. Elizabeth is a business and marketing coach who helps creative leaders build, scale, and monetize powerful communities around their brand so that marketing is easy. If you want to hear more about a Facebook group and email newsletter networking strategy that takes you less than an hour a week, you don't want to miss this episode! Thank you so much for tuning in today! Connect with Elizabeth: Instagram: @elizabeth.henson Website elizabethhenson.co Free Guide: 25 Conversation Starters Facebook group: The Community Builder Podcast: The Messy Success Connect with Jenny: Website: www.jennyrothcopywriting.com Email Insiders: www.jennyrothcopywriting.com/email-insiders Free Email Marketing Strategy & Email Template Collection: https://jennyroth.myflodesk.com/emailtemplates Email: Hello@jennyrothcopywriting.com Instagram: @JennyRothCopywriting
A law firm's marketing efforts are never-ending! That, coupled with the fact that algorithms and tools seem to also always be changing can leave lawyers with a marketing headache. In this episode, Stephanie chats with the host of the popular podcast, Lunch Hour Legal Marketing, Gyi Tsakalakis about the latest things to know in law firm marketing. Links from the episode: Check out NetDocuments Listen to the Lunch Hour Legal Marketing Podcast If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!
A law firm's marketing efforts are never-ending! That, coupled with the fact that algorithms and tools seem to also always be changing can leave lawyers with a marketing headache. In this episode, Stephanie chats with the host of the popular podcast, Lunch Hour Legal Marketing, Gyi Tsakalakis about the latest things to know in law firm marketing. Links from the episode: Check out NetDocuments Listen to the Lunch Hour Legal Marketing Podcast If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!
Every practice experiences gaps in their schedule from time to time. Discharges, cancellations, and unexpected events can leave even the busiest clinician with open slots. Imagine this: one of your clinicians has a busier than usual week with discharges and cancellations. Suddenly, their normally full schedule is looking half empty. This situation can cause a dip in revenue and seriously affect your profit for the month. In this episode, I'm diving into a real-life situation from my practice... We had a clinician's schedule unexpectedly develop a number of gaps, and you'll learn the three powerful marketing tactics we used to fill those slots in just 48 hours. These strategies are not only proven to be effective but also incredibly easy to implement in your own practice. USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0
Life Coach Business Building Podcast, The Business Building Boutique
What's stopping you from marketing your business? Marketing is the backbone of any successful coaching business. And in this episode, I'm going to help you tackle common challenges, like not knowing where to start or fearing you'll get it wrong.We'll discuss the importance of consistent marketing efforts, the power of a simple, actionable plan, and why organic marketing is your best friend, especially if you're not ready for paid ads. We'll also explore different marketing strategies, from social media to book clubs, and I'll share personal experiences and success stories to keep you motivated. My goal is to equip you with the tools to create a repeatable process that saves you time and effort while keeping your business thriving.So be sure to tune in until the end and let's make your marketing efforts more effective and your business more successful!Welcome to the Life Coach Business Building Podcast! Join me as I teach you simple (organic) strategies to gain more paid clients in your life coaching business. Plus, I'll share strategies for designing your offer, pricing your coaching, and selling your coaching offers, I have it all covered. My goal is to inspire you to take simple, consistent action to grow your coaching business. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you!Episode details:01:15 Upcoming Workshop Announcement01:53 The Importance of Marketing in Your Coaching Business 02:45 Common Marketing Challenges Coaches Have04:17 Creating a Marketing Plan04:51 Finding Your Motivation to Show-Up and Sell
Send us a Text Message.Are you a coach, consultant, or other professional service provider struggling to sell your high-ticket offer? In Ep. 139 of Da Boss Experience Podcast, I'm joined by special guest, "Troy Hipolito (LinkedIn Coach and Influencer) to discuss the exact strategy you want to implement to sell your high ticket offer. We cover...Intro to LinkedIn Marketing StrategiesBuilding Professional Relationships on LinkedInTargeting Client Volume on LinkedInDefining High Ticket LinkedIn OffersLinkedIn Re-Engagement TipsDefining High-Ticket ServicesFinding and Connecting With High-Ticket Buyers (script included)And so much more...About TroyTroy Hipolito is a military veteran, single dad, and LinkedIn Coach. Troy is "The Not So Boring LinkedIn Guy" whose mission is to help service professionals land high-value clients leveraging the LinkedIn Platform. Learn more about Troy's programs and services at https://www.thetroyagency.comFind Troy Online To Learn More About Selling High-Value Offers:Website: https://www.thetroyagency.comLinkedIn: https://www.linkedin.com/in/troyhipolitoInstagram: https://www.instagram.com/troyhipChat With Troy: https://go.oncehub.com/selectconsultationThe Troy Show: https://www.linkedin.com/events/thetroyshowDa Boss Experience Podcast is a guide for helping professionals turn their expertise into an online coaching business that replaces their 9-to-5 income. So don't forget to subscribe! About the Host. Michele Davis is host of Da Boss Experience. A podcast helping women turn their expertise into an online coaching business that replaces their 9-to-5 income. If you're thinking about starting a coaching business, be sure to watch a free, short video Michele put together that walks you through 3 things you can implement today that'll help you to start and grow a profitable online coaching business. ceoblueprintacademy.com.Advertise On Da Boss Experience - https://bit.ly/podcastepisodesponsor#marketingstrategy #entrepreneur #linkedin #businesspodcast #businessmarketing #business #linkedinstrategies Support the Show.Let me know what you think about this episode. You can send me an email or message me using the contact info below: Michele On Facebook: https://www.facebook.com/micheledavisnycMichele On Instagram: https://www.instagram.com/micheledavisnycMichele On LinkedIn: https://www.linkedin.com/in/micheledavisnycEmail: michele@dabossexperience.com Thanks for listening. Don't forget to leave a review!
Integrative Life Coach Training for Health and Wellness Practitioners
In this episode of More Than Mindset, I'm sharing my best tips on effective marketing strategies for coaches, healers, and holistic wellness practitioners. Whether you're fully booked or not quite yet, I have a strategy for you that will help you create sustainability, predictability, and profitability in your business. Key highlights include:
On Episode 397 of The No Limits Selling Podcast, we welcome Mostafa Hosseini, the founder of Persyo and creator of: • Simple Marketing Formula • Simple Retention Formula • Simple Offer Formula. Since 2010, he has helped business owners build profitable businesses in various niche markets and industries. He specializes in empowering established businesses to achieve remarkable growth by enhancing customer engagement, leveraging referrals, and resolving their follow-up challenges. He is an avid skier, hiker, and camper and he loves spending time with his family and friends, preferably outdoors. He is the host of the Simple Marketing podcast. Umar Hameed and Mostafa Hosseini discussed the importance of follow-up in sales, emphasizing transparency and providing value to customers. They also shared insights on expanding into new markets by building relationships, offering free trials, and networking. Additionally, they highlighted the significance of comprehending customer needs, recognizing that price is just one factor in the decision-making process, and asking brilliant questions to uncover other important factors. Finally, they discussed the importance of reviews and testimonials in establishing trust and driving conversions, and provided tips for continually updating and using them effectively in sales and business. Find Mostafa Hosseini: LinkedIn: https://www.linkedin.com/in/mostafahosseini/ Facebook: https://www.facebook.com/sbmh2001 Website: www.persyo.com [EDITOR'S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance] Interested In Our Real Estate Coaching Services? Explore Our Website: https://nolimitsselling.com/ Feeling Not Well Today? You Can Use Our Mindset Boosters App To amp Up Your Mood: https://mindsetboosters.com/ Find us on Social Media: LinkedIn: https://www.linkedin.com/in/umarhameed Facebook Community: https://www.facebook.com/groups/mindsetboosters/ Instagram: https://instagram.com/coachumar.co Like what do you listen to? Subscribe to our podcast! Ready to become fearless? We can help you become fearless in 60 days so you accomplish more in your career Schedule A 15 min Call with Umar: https://link.agent-crm.com/widget/appointment/meetumar
On Episode 379 of The No Limits Selling Podcast, we welcome Mostafa Hosseini, the founder of Persyo and creator of: • Simple Marketing Formula • Simple Retention Formula • Simple Offer Formula. Since 2010, he has helped business owners build profitable businesses in various niche markets and industries. He specializes in empowering established businesses to achieve remarkable growth by enhancing customer engagement, leveraging referrals, and resolving their follow-up challenges. He is an avid skier, hiker, and camper and he loves spending time with his family and friends, preferably outdoors. He is the host of the Simple Marketing podcast. Follow-up is crucial in sales, with studies showing that most deals are closed within the fifth to 12th contact. Personalized and consistent follow-up is key, and speakers emphasized the importance of showing genuine interest and providing value to prospects and customers through storytelling and data-driven insights. Additionally, lead generation and customer retention strategies were discussed, including creating a 'dream 100 list' of ideal customers and alternating between channels for follow-up. Neglecting existing customers in favor of new lead generation was also highlighted, with practical tools and techniques offered to improve customer retention. Find Mostafa Hosseini: LinkedIn: https://www.linkedin.com/in/mostafahosseini/ Facebook: https://www.facebook.com/sbmh2001 Website: www.persyo.com [EDITOR'S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance] Interested In Our Real Estate Coaching Services? Explore Our Website: https://nolimitsselling.com/ Feeling Not Well Today? You Can Use Our Mindset Boosters App To amp Up Your Mood: https://mindsetboosters.com/ Find us on Social Media: LinkedIn: https://www.linkedin.com/in/umarhameed Facebook Community: https://www.facebook.com/groups/mindsetboosters/ Instagram: https://instagram.com/coachumar.co Like what do you listen to? Subscribe to our podcast! Ready to become fearless? We can help you become fearless in 60 days so you accomplish more in your career Schedule A 15 min Call with Umar: https://link.agent-crm.com/widget/appointment/meetumar
You didn't go into business to be a marketing pro, right?But here's the thing: Marketing is the lifeblood of any successful financial coaching business. Without effective marketing strategies, even the most talented coaches struggle to attract clients and make a meaningful impact. The good news is that boosting your marketing efforts doesn't have to be a daunting, time-consuming task. With the right hacks and a willingness to start, you can optimize your approach and see real results.In this video, I'm sharing 14 powerful marketing hacks that we shared with the coaches from our most recent cohort of the Client Creator Challenge. These hacks are designed to fill in the gaps and create a more effective client attraction strategy, whether you're just starting out or looking to fine-tune your existing efforts.From leveraging testimonials and capturing client results to nurturing referral relationships and crafting compelling calls-to-action, I'll walk you through each hack step-by-step. The key is to choose one area to focus on and continuously refine your approach. As you implement these hacks consistently, you'll start seeing the growth and traction you've been working towardsLinks & Resources:Ultimate Growth GuideJoin Financial Coaches Unite!Episode 9: How do I get clients as a financial coach?Episode 28: Why aren't you getting more clients? Client Creator Challenge
RESOURCES: Download Your Free Digital Swag Bag: http://www.rethinkhomeinteriors.com/swag Fill Out the Staging Sips Survey: https://forms.gle/5Q7wnSbiuKHchd1Q7 Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate Follow Lori on Instagram: www.instagram.com/rethinkhome Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool If you want to learn how to market and grow your staging business, enrollment is open for Staging Business School Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you've always wanted. The doors are open and I would love to see you in the classroom! ENJOY THE SHOW? Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on Spotify, Stitcher, Amazon Music, or Audible.
We're kicking off a brand new mini series on the podcast where I deep dive into a specific small business and provide tactical, easy, simple next steps that YOU can learn from based on real life examples.And today we're diving into how to top marketing tactics that you can easily implement to get in front of more customers.During this episode, we're doing a live marketing audit for Product Biz Academy member, Rose from @sweetrosies_soaps, where you'll learn top ways to get more followers and get more sales including:How to determine a marketing budget for the year so you have specific funds set aside to get in front of new peopleHow to massively scale on Instagram by partnering with others that have followers in your niche – and how not to get TOO chooseyHow to encourage your retailers to buy OTHER products that they haven't bought yet for larger ordersHow to uplevel your Faire/Etsy/website listings if you've hit a plateauHow to tell if your business is at a ceiling of the current stage and what's required of you to get to the next stageHow to know if you should be prioritizing marketing strategies over coming out with a new websiteLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open
Online Courses Made Easy | How to Build, Launch, and Deliver Profitable Courses
Are you ready to take your marketing funnel strategy to the next level? You have to know where you are going, so that you can take these next steps in your marketing funnel!In today's episode, I share with you what the next 3 steps are in setting up a profitable marketing funnel. Make sure to first listen to Episode #62 - Part 1- Are You Missing the First 3 Steps in your Marketing Funnel?I also mention these episodes that will help you figure out your marketing funnel for your business:-Episode #44: 9 Must-Haves for a High-Converting Sales Page-Episode #30: 5 ways to grow your Email List with your Lead Magnet-Episode #31: How to build a Healthy Email List-Episode #27: Marketing Funnels 101
This week's episode features art marketer Jessica Craddock. Jessica mentors ADHD artists who are tired of marketing strategies that don't align with their personality to sell 3x more art. I like talking to other business minded creatives and I used this interview to extract some art marketing advice that I don't regularly teach. Jessica comes from a business background and gives a clear look at her student's businesses to help them simply describe their art and how to buy it. We chat on subjects like outreach, how to get referrals, and how to start selling canvas art in your local area. Let me know what you think of this week's episode with Jessica Craddock.