Podcasts about Phil Singleton

Phil Singleton, host of the Local Business Leaders Podcast and co-author of SEO for Growth, interviews Jon Schram, chief marketing officer of the Purple Guys tech support company.Why Write a Book?The key points on becoming a bestselling author on Amazon start at 11:35. Why write a book: Up your E-A-T score for expertise, authoritativeness, and trustworthiness.10 Steps to Create AuthorityHere are the 10 steps to creating authority for you and your book using an SEO-driven authority campaign. Use blog posts to write your book, section by section. Or use podcast episodes to record and write your book, section by section.11 Steps to Optimizing Your Book on AmazonAnd here are eleven steps to optimizing and marketing your book via Amazon. They use the example of Jon’s book, I.T. Support Selection Made Simple: How to get friendly, reliable support for a more productive day.Here, again, is Jon Schram’s book, I.T. Support Selection Made Simple: How to get friendly, reliable support for a more productive day:Connect with John KremerAsk me a question and I'll answer back with a video: https://snipfeed.co/bookmarketing/shoutouts/U2hvdXRvdXQ6NjIxZjBmNDFkNTVjODUwMDIzZWQxMzk5Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ecOr just buy me a cup of coffee! — https://www.buymeacoffee.com/BookMarketingOr become my patron for all good things: https://www.patreon.com/bookmarketing This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

On this episode of The Local Business Leaders Podcast, Phil sits down with Seth Price, the founding partner of Price Benowitz LLP, and the CEO of Blushark Digital, a digital marketing agency. The two discuss their background with marketing and their own businesses, and Phil speaks on his experience working with entrepreneurs to give them visibility, his process with his podcast and finding a niche audience, and putting clients' ROI over your own profits. Seth and Phil discuss cross-selling across their agencies to get new leads, and the importance of referrals and good customer service.Seth's law firm, Price Benowitz, can be found at www.pricebenowitz.com and his digital marketing firm, Blushark Digital, can be found here: www.blusharkdigital.com.Seth can be contacted at seth@blusharkdigital.com and more episodes of Seth's SEO Insider series can be found at www.blusharkdigital.com/seo-insider.

Hear from Phil Singleton, Best-Selling Author and Owner of KC Web Design & SEO, on what it takes to become an 800-pound gorilla by building authority, creating compelling content, and becoming an expert.Phil's web design site: http://kcwebdesigner.com/ Phil's SEO services site: http://kcseopro.com/ Phil's book site: https://seoforgrowth.com/ Phil's podcast guesting agency: https://podcastbookers.com/ Recent award link: https://kansascity.bloggerlocal.com/reviews/experts-seo-kansas-city-companies 

What is a business continuity plan? In 2020, every small business owner received a crash course in one aspect of it. Visit http://www.KendallMatthews.com/links for great resources I had a chat with my friend, Phil Singleton, who specializes in business financing. He provides examples of what a business continuity planner should include. If you can plan for it, don't let another punch to the gut happen this year. There are many great resources available for small businesses that need to Pivot & RampUP. If your #smallbusiness is in need of cash and technology upgrade resources, check out this comprehensive list https://www.KendallMatthews.com/links We help owners get their software search out of the way, so they can focus on their business.

The Inbound Success Podcast launched on August 28, 2017 and today marks the 100th episode, and 100 straight weeks of publishing interviews with high performing marketers. On this week's Inbound Success Podcast, I'm taking a break from interviewing guests to share with you 13 trends that I've observed from the 99 interviews I did throughout the last two years. Listen to the podcast to learn more about the 13 things that the world's top-performing inbound marketers are doing, and get links to the specific episodes where you can dive deeper into each topic. Transcript Welcome back to the Inbound Success podcast. My name's Kathleen Booth. I'm your host, and this is the 100th episode of the podcast. I thought this was a great opportunity for me to take a break from the usual routine of interviewing some of the incredible marketers that I get to speak to every week and look back on the last 99 episodes and try and digest some lessons learned. I've had the incredible good fortune of speaking to some really amazing marketers in the last two years as I've done this podcast. It's given me an opportunity to meet people I otherwise never would have met, to learn some things that have really kind of made a difference for me in the way I think about marketing, and have prompted me to take a second look and reevaluate the way I've been doing some things. So, thought it was a great opportunity to share some of those lessons learned with all of you. How The Inbound Success Podcast Got Started But first, I wanted to just take a moment and tell a story about why I started the podcast. It was about two and a half years ago that I had my own marketing agency, Quintain Marketing. I had had the agency for 11 years. I'd gone to a lot of marketing conferences and listened to tons of podcasts, and watched webinars, always looking to make myself a better marketer. I had a lot of clients that I wanted to help. I also wanted to market my own agency and do better every day. I always would listen to these folks talk about the marketing work they were doing and the incredible results they were getting, and so infrequently felt that there was anything really tangible that I could take away from it and immediately use to improve my own marketing. This podcast was really an attempt to solve for that. It was me trying to scratch my own itch, and in doing so hopefully helping some of you. The interesting thing about this has been that it has certainly done that for me, and it has also done so much more. I already mentioned that it's enabled me to meet so many people I otherwise would never have met. There are a lot of people in the marketing world that I really admire and respect. And having the excuse of saying, "Hey, would you like to come on a podcast?" is a great way to meet someone new and to meet and to form that relationship, so that's been great. I've also met some really incredible people that I didn't know about through my guests when I ask them who else is doing a really great job with inbound marketing. And those relationships have been amazing. One of the most amazing and incredible things about this is that it changed the entire course of my career. One of first people I interviewed when I started the podcast was Bob Ruffolo, who is the founder and CEO of IMPACT. Now, I work at IMPACT. The reason is that before we started to hit the record button for the podcast interview, we were just talking about how things were going. I was telling him that I thought I might be ready to make a change, and that led to me selling part of my company to IMPACT and joining the team. That's been a really major shift in my life and a great one. I've learned so much. I get to work with some really smart people every day and do very, very interesting work. All this has come out of this little podcast. And most importantly, I've learned a lot about marketing. As I said, that was my original goal. 13 Lessons From Interviewing 99 High Performing Marketers So without further ado, I looked back through the 99 episodes I've done before today and really saw 13 themes emerge. That's what I'm going to share with you today. 1. There Is No "Secret Sauce" The first one ... And some of these, by the way, are going to seem like no-brainers, but they're important because it's important to remind ourselves of the things that we kind of already know. First one is, in most cases there really is no secret sauce to being an amazing marketer. The folks that I interviewed who were the most successful have a few things in common. Number one, they are voracious learners. They're always trying to improve their knowledge. They're always hungry for more. And they're consistent. That's huge, the consistency. A great example of that is Goldie Chan. I interviewed her. She's often referred to as the green-haired Oprah of LinkedIn. She has the longest running daily channel on LinkedIn. She's posted a new LinkedIn video every day for I think it's about two years. It's incredible. It doesn't matter where she is, what's happening, whether she's feeling well, whether she's traveling, what her access to Wifi is, she finds a way to do it because consistency is so important for her. And it's really paid off. They also do a few things and do them really well. A great example of that is Rev Ciancio who I talked with about Instagram marketing. Rev has an incredible Instagram presence. Which by the way, do not look at it when you're hungry because his pictures are all of mouthwatering hamburgers, french fries, pizzas, chicken wings, nachos, essentially everything that's bad for you, but that tastes so good. But, Rev has a fascinating strategy for how he approaches Instagram and has built an entire business around it. He does one thing, and he does it really well. Alex Nerney talked about Pinterest similarly, just a platform a lot of inbound marketers overlook, but he's really figured out a way to make it sing for him. The hungry learners who are consistent and who pick a few things and do them really well, that's really the secret sauce, which essentially isn't so secret. That's number one. 2. Listen To Your Customers And Prospects And Use What You Learn in Your Marketing Number two is they really listen to customers and prospects and use that in their marketing. Again, sounds like a no-brainer. We always talk about the need to do persona research and to build buyer personas, but I think what happens is we get very often so caught up in building the actual persona that we forget the big picture, that it's not about having this fictional profile of a person. It's really about understanding the way our audience thinks, what their real pain points and needs are, and the language they use to talk about that. A couple of the interviews I did were great examples of this. Barron Caster at rev.com who uses their own transcription product to transcribe all of the conversations they have with customers and then pull actual words that customers have used out and feed that into the copy on their website and landing pages, and that's gotten them amazing results. Val Geisler and Joel Klettke, two of the most accomplished conversion copywriters out there, both also talked about this type of research and understanding deeply, deeply the needs of customers and prospects. Paul Blamire at Atomic Reach, who is head of customer success and makes it a point to speak to new customers shortly after they've onboarded and really understand what brought them to the company and how the product is solving their needs. And he feeds that back in not only to marketing but to product development, to every aspect of the business to deliver a better customer experience from first touch in the marketing process all the way through the experience of using the company's product. 3. You Don't Need Fancy Tools Or A Big Budget Number three, you don't necessarily need fancy tools or a big budget to get incredible results. There are some really great examples of this. Oli Billson who I recently interviewed about the small events he's doing that are delivering tremendous amounts of revenue to his business. Chris Handy who talked about marketing for a Pre-K school, really small campaigns, but they just really ... They understood their audience, and they used the available tools that they had and got terrific results for the school. Adam Sand, who's using direct mail in conjunction with inbound marketing, super old school, but very effective for him. And Harry Campbell, who's The Rideshare Guy, and he's probably the top content creator in the ridesharing space. So think Uber, Lyft, Lime, Bird. He just started blogging and has created some great content and a big following. You really don't need fancy tools or a big budget. You can do it on your own with what you've got, if I go back to the first thing, if you're consistent, if you pick a few things and do them really well, and if you're a hungry learner who is willing to roll your sleeves up and apply what you're learning. 4. Connect With Your Audience On An Emotional Level Number four, the best marketers connect with their audiences on an emotional level, another thing that might seem obvious but that I think a lot of marketers get wrong. We tend to put our marketing hats on and make our marketing all about ourselves or we fall back into that comfortable place of corporate jargon, and kind of robotic speech, and use words like leverage and synergy. Nobody talks like that in real life, or not at least the people that you want to hang out with. The people who talked about this were Kieran Flanigan of HubSpot who shared their hearts and minds strategy for creating content with two types of content, content that solves a person's problems and tells them how to do something, that's really that mind's content, and then the heart's content, which taps into a pain and emotional need that the audience has. Then, Katie Stavely from Mautic. This is ironic that these are the two examples I'm giving for this one because HubSpot and Mautic could be considered two different sides of the same coin, HubSpot being a paid marketing automation, CRM, customer service platform, and Mautic being a completely free open source alternative to it. Katie talked about how important it was to be authentic in your marketing, especially with their audience, which it's all about community. It's opensource software, so your community is helping you develop your product. But regardless, the idea is to really make that emotional connection. 5. Sometimes The Biggest Wins Come From Content That Is Not Related To Your Products Or Services Number five, with content marketing, sometimes the biggest wins happen when you don't create content about your products or services. We as marketers, as inbound marketers, think a lot about top-, middle-, and bottom-of-the funnel strategies. We're always brainstorming what are the questions that our audience is asking as relates to our product or service. That often leads us to create content that is very much about us and not so much about our audience. But, I had two interviews that I thought really highlighted how successful you can be if you flip that script and talk nothing about yourself. What I mean by that is ... I'll start with Stephanie Baiocchi, who was actually Stephanie Casstevens at the time I interviewed her. She hadn't been married yet. And funny enough, she was not working at IMPACT. That's another great outcome of the podcast. Now she is. But, she talked about a campaign that she was running for a client that sold solutions for medical waste from physicians' practices. Originally, they were creating a ton of content around medical waste, and it just wasn't working. The reason is that their audience, which is really the office managers for physicians' practices, already has a medical waste solution. You can't be in business if you don't, so they weren't out there searching for any information about medical waste. They didn't even realize they needed to switch providers or that they had a problem. It was when she kind of took a step back and thought, "What are the biggest problems that office managers have? It doesn't need to have anything to do with medical waste," and she realized it was patient no-shows. They created a patient no-show policy template that office managers could use. That was a total home run. What it did was it opened up the conversation with their audience so that eventually they could begin talking about medical waste. But at that top-of-the-funnel level, they needed first to really open that conversation, and product- and service-related content wasn't going to cut it. Another person who did that really well was Ryan Bonnici, who is now the CMO of G2 Crowd, but at the time was working at HubSpot. HubSpot's a company that has a huge audience. Of course, trying to broaden the top of the funnel at a company like HubSpot is challenging. All the low-hanging fruit is gone, and so you really have to get creative. He was trying to target a small business audience. He really asked himself, "What are the problems that small businesses have?" And, again, doesn't have to have anything to do with HubSpot. He realized when you're starting your business or when you come to work at a small business, one of the first things you have to do is come up with an email signature. You're usually either copying one that somebody else in the company has created or you have to create it from scratch, and it's kind of a pain. He built an email signature generator, an online tool where you could type in some information about yourself and it would spit out a really nice-looking email signature. That tool generated a ton of traffic, leads, and revenues for HubSpot, and it cost them only $6,000 to build it, but the impact was enormous. So, great lesson learned about getting out of the habit of creating only product- and service-related content and thinking bigger. 6. Paid Ads Are An Essential Part Of Any Inbound Marketing Strategy Number six, the old myth that paid ads are not inboundy is dead, or it should be dead. This one was woven throughout almost every interview I did. It's funny because when I first started working with inbound marketing, it was back with my old agency. I had discovered HubSpot. We were following their original methodology of attract, convert, close, delights, for those of you who've been in the HubSpot world for a long time and all. I remember many times going to INBOUND and seeing Brian Halligan stand on stage and talk about how the old way, the old interruptive way of marketing was paid ads, and people didn't like being interrupted. I think we all read that as, well, paid ads are not acceptable if you're an inbound marketer. That myth started dying, I think, several years ago, but it's worth repeating that paid ads are, I would say, not even just inboundy, they're essential to an inbound strategy in this day and age. I'll just list off a bunch of names of my guests who've talked about it. This isn't even a complete list, but Mark Rogers, who at the time was with Carney and grew The Daily Carnage newsletter using Facebook ads; Sterling Snow from Divvy who's used ads to drive leads for their platform; Moby Siddique who has his own inbound agency and does some incredible Facebook ads work with Messenger bots; AJ Wilcox, who is a LinkedIn ads expert; Ali Parmelee, who's one of my coworkers here at IMPACT who does incredible things with Facebook ads; Anthony Sarandrea; Rick Kranz. The list goes on and on. All of them attribute the success that they're getting and the incredible results to some form of paid ads. Let that be the final nail in the coffin of that old myth. Let's really embrace ads, and not just checking the box with ads and promoting our posts, but really taking a full funnel approach to advertising. Because that's the other thing that these folks talked about is it's not about boosting something on Facebook. This is about really digging in and getting good at ads and thinking how ads can be used at every stage of the funnel. 7. Content Distribution Is Critical Number seven, it's not enough to create and publish your content on your website. You've got to promote it and distribute it. This is one that I've heard time and time again. A lot of the best marketers I've spoken to say you should spend twice as much time promoting and distributing your content as you do creating it. I think for a lot of us that equation is backwards. One person who talked about that was Kipp Bodnar who is the CMO of HubSpot, probably one of the companies that is the best at inbound marketing. He talked about what a game changer it was in the last year when HubSpot really threw some muscle behind content distribution and how that impacted their traffic. This is a company that already had amazing traffic, by the way. Then, Phil Singleton. I loved my interview with Phil who is an SEO expert and an author. Phil talked about this great strategy he uses for clients where he's creating e-books, just like lots of inbound marketing agencies do. But then he takes the e-books that he makes for clients, or he takes a collection of blogs, for example, and compiles them into any book, and he publishes them as Kindle e-books on amazon.com, and also in some cases as hard copy books through Amazon direct publishing. It is so simple, and straightforward, and inexpensive. It blows my mind that more marketers are not doing this. It was a cool episode, so definitely check that out. But yeah, the lesson is don't just like write those blogs, create those e-books. Think about what are you going to do with them once they're published. How are you going to get them out in front of the world? 8. Original Research Can Drive Tremendous Results Number eight, original research can have amazing results. I had several interviews where people touched on what has come of original research. One of the people I think that that is most famous in the marketing world for doing this is Andy Crestodina. He has been doing a blogging survey for several years and really credits that with bringing a lot of attention to his agency, Orbit Media, out of Chicago, giving him a ton of backlinks and press. It's a pretty simple survey. He does put quite a bit of effort into promoting the survey itself so he can get a lot of responses, and then once he gets those responses into packaging that content so that he can turn it into things like infographics and articles, et cetera. But, it's not just Andy. Michele Aymold from Parker Dewey uses original research and data to boost her marketing results. Clare Carr from Parse.ly, they actually don't even have to do that much research because simply by the nature of the product that they sell they have access to a lot of proprietary data. She's really productized that and used it to get a tremendous amount of press. In fact, she was able to dramatically cut back the amount of content she was creating while getting better results because the data itself was so attractive to their audience, and it also helped her reduce their PR spend. Then, Rebecca Corliss at Owl Labs. They produced the state of remote work, and that's gotten them quite a bit of traction. 9. Community Is A Powerful Tool To Fuel Growth Number nine, community is such a powerful tool for marketing. This is an interesting one because here at IMPACT we've been working really hard over the course of the last two years to build our own community called IMPACT Elite, which is on Facebook. We've learned a lot about community in the course of doing that. I would say it has been a game changer for our business, certainly. We now have over 5,000 people in that community. It's a delicate balance how you run it. You can't make it all about yourself. It has to truly be about helping the members of the community and getting them to the point where they're almost running it, if you will. I spoke to several other people who have built communities and had similar experiences in terms of the community being a fundamental tool in the growth of their business. One was Bill Faeth who is a marketer who specializes in the limousine and transport business. He has Limo University, and he has a big community around that of limousine companies. Frank Gruber, who started Tech Cocktail in the beginning and turn it into Tech.co, which was then acquired, he now has a company called Established. But, he began this grassroots community all over the country of startups and people interested in the startup ecosystem and wound up building a tremendous media business from that. Nikki Nixon who at the time I interviewed her was running the FlipMyFunnel community for Terminus. Ameer Rosic who has a community focused on blockchain called Blockgeeks. And Mark Graham, who is an old friend of mine doing amazing things, he's up in Canada and has a software platform called Commonsku and has built a great community around that. All of these folks doing incredible things with communities in very different niches, I should say. For Bill, it was limo companies. For Frank, it was startups. For Nikki, it's people who are ABM practitioners. For Ameer, it's folks in the blockchain community. And for Mark Graham, it's people in the promotional products world. All of these different niches need communities and people are hungry to connect with others who have similar interests as they do. 10. The Quality Of Your Content REALLY Matters Content quality. I had a couple of great interviews on this. This is one that I'd love to talk with more people who are focused on this. In this day and age, you can't just be creating content and checking the box. You have to really create great content that is better than anything else out there if you really want to get amazing results. One person who talked a lot about this was Oli Gardner and how he is putting a lot of effort into really making the content that they create be the best that's available on the Internet. Emily Maxie from Very talked about this, too, really digging deep and creating unbelievable resources for your audience. Both of these folks are getting great results in terms of traffic, and that traffic ultimately turning into leads, because they took the time to create in-depth pieces that really added value for their audience. Seems like it should be obvious, it's another one of these, but it's really not too a lot of us. I mean, you might think your content's really good, but is it the best? When you Google that topic that you created content about, is your piece the best thing that you can find in the search results? If not, go back and spend the time and make it better. I think one of the lessons I've learned is it's better to make less content that's better content than it is to create a high volume. 11. Creating A Podcast - Or Being A Guest On One - Is A Good Way To Build Your Brand Another theme that came out was podcasting. It's sort of ironic because we're on a podcast talking about podcasting. But a lot of my interviews, as I went back and reviewed, had to do with podcasting, beginning with George B Thomas, who I've had the privilege to work with over the years here at IMPACT. He's now at Impulse Creative. George is a prolific podcaster, and he's ... It might seem easy when you listen to him. It just seems like, "Oh, there's a guy that just has a great rapport with his audience," but he puts a ton of thought into how he does these podcasts, how he structured them so that they not only deliver value for the audience, but that they have naturally built-in incentives for people to share them and to grow his audience. That's really worth listening to if you're somebody who wants to start a podcast. Andrew Dymski is another person who's been podcasting for a long time and who I've been a guest on his podcast. He's been a guest on mine. He's got some great insights. Ryan Hawke, who has The Learning Leader podcast, Ryan blew my mind just with how prepared he comes to everything. He talked about this, too, how before he does an interview the amount of preparation he does, the amount of preparation he does when he even just invites somebody to come on his podcast. This guy is serious business, and that's why he's so successful. He really has put the thought into it and turned his podcast into a business. Dan Moyle came on the show and talked about podcast guest interviews. So not necessarily starting a podcast, but if you want to get the word out, going on other podcasts as a guest. At the time, he was with a company called Interview Valet. What's been really cool for me is seeing the other side of that. I get pitched a lot by companies like Interview Valet, and there are certainly other ones as well. They'll send me an email and say, "Listened to your show. Thought it was great. Here's a guest that I think would be really good for you." That's how I've gotten a lot of my more interesting guests. There's something to that podcast guesting strategy that really I think can help you get traction and raise your profile if you're trying to build a personal brand or trying to get the word out about a product or a service. There are plenty of companies like Interview Valet that, for a fee, will take care of that for you. It's kind of like having a talent agent. I also talked to Jay Acunzo about podcasting. He is actually a consultant to other companies and helps them create, produce, and get the best results out of their podcasts. One of his clients is Drift, which comes up a lot on my show. People love Drift, always cited as one of the best examples of a company doing inbound marketing really well, and they have a couple of podcasts. Then, Jeff Large of Come Alive Creative. Lots of folks talking about podcasting. It really stuck out to me that it's not just about, hey, everybody should have a podcast, and I don't think everyone should. It's not right for everybody. But, podcasting can play a role in almost everybody's marketing strategy for sure. 12. Video, Video, Video Number 12, video. Can't have a list of trends and things that are important in marketing without talking about video these days. Some of the guests that I've had that have spoken about this are some of the more impressive people that have been on this podcast. In 2019, I opted to kick the year off with an interview with Marcus Sheridan, who is an amazing man that is a big role model for me. I currently get to work with him at IMPACT. But, he's somebody that I followed for years and I have so much respect for because he sees things about marketing and about customer behavior that a lot of other people don't, even though they're staring us in the face. One of the things that he has really seen and committed to is that when it comes to marketing and selling, we can't just tell people something. We have to show it to them, too, and we show it to them using video. He talked about how important video was going to be in 2019. I know that he's out speaking at conferences and talking about video all over the world. Also, Eric Siu. I kicked off 2018 with Eric Siu doing predictions for last year. He talked about video as well and was like, "Video's going to be huge in 2018." So in both of my kind of yearly prediction episodes, the guests that I've had have cited video as one of the biggest things we should be paying attention to. And then, of course, I already mentioned her, but Goldie Chan, who is a LinkedIn influencer and creates a new LinkedIn video every single day, has made a career around those videos. She's amazing. She travels all over the world and is sought after as a speaker because of the LinkedIn video she creates. And Dennis Yu who has turned video into a formula for building people's personal brands. It's really impressive what he does. They're these short little videos that he films. Using that medium has helped countless people create brands for themselves. 13. Lead With Brand Which brings me to my 13th and last lesson learned from 99 interviews with incredible marketers, and that is that all of these strategies, and tactics, and approaches are powerful. But at the end of the day, the most important thing in marketing is brand. Brand is paramount. Without it, you can have some quick wins but you'll never have a true success that will last over the long term. I'm only going to cite one example here because it's the one that comes up the most. And if you listen to this podcast with any degree of regularity, you know that at the end I always, always ask my guests, "Company or individual, who do you think is doing inbound marketing really well right now?" There is one company/individual, the company and the marketer who's spearheading it for them, that by far comes up more than anybody else, and that is Drift and Dave Gerhardt, who I was very fortunate to have as a guest early on. I can't tell you the number of times people have mentioned Drift, and it's not just people from the marketing world. It's folks that have come onto this podcast from all different industries, and they all cite Dave Gerhart and his work building a brand at Drift as the one succeeding the most with inbound marketing. It's not for me to say what that brand is or to really try to encapsulate what Dave has done, but I think it's fair to say that they've built a brand that's incredibly authentic. There's no artifice. There's no fancy tricks about it. They, of everybody, really reflect everything I've said about the past, you know, this list of 12 to 13 trends I just spoke about today. When I look back through this list, they are doing a few things and doing them really well. They really listen to their customers. It's not about fancy tools or a big budget. The things that make them successful don't have anything to do with that. It's about connecting on emotional level. It's about creating content that sometimes doesn't have anything to do with your products or services. They do paid ads. And it's not enough to create and publish your content, you've got to promote it. They are so good at that. They've got a tremendous community, really high-quality content, a bunch of podcasts. They use video better than almost anybody else, especially on LinkedIn. Checkout Dave Gerhart's LinkedIn presence. And they just have a really strong brand. So my hat is off to Dave Gerhart and the team at Drift for ... If I had to give out an award for top inbound marketers, I think it would go to them. Thank YOU For Listening But really, everybody that I've interviewed over the course of the last two years has been so impressive. It is just my absolute privilege to get to do this every single week. I also wanted to say thank you to you for listening. Podcasting is a funny exercise. As I record this, it's Sunday morning, and I'm sitting in my home office, which is a tiny little room that actually had to be permitted as a closet because it's so small. There's chaos happening around me in my house. I'm by myself talking into a microphone. I'll go away, and I'll turn this into an episode. It'll go live tomorrow. You'll be hearing this Monday, if you get the episode right when it comes out or sometime after, and you're out there listening. But when I create these things, it's just me in a room. To know that there are people who choose to listen to this every week is just an unbelievable honor and a privilege to me. So, thank you from the bottom of my heart for listening to this content. I hope so much that you've learned something from it and that, even if it's in a small way, it's helped you get better results from your marketing and feel like a smarter marketer. If that has happened, then I feel like I've succeeded. With that, I will say I would love to hear from you. It's been a hundred episodes. If you are a regular listener, please take a moment and contact me. I always say at the end you can tweet me @workmommywork, which is my Twitter handle, but you can also message me on LinkedIn. You can email me at kbooth@impactbnd.com. You can send a carrier pigeon. However you want to do it, I would love it if you would get in touch and let me know what you like about the podcast and what's something that I can improve because I'd love to make the next hundred episodes even better. With that, I won't belabor it. Thank you again for listening, and I'll see you next week. Or not see you, I'll be talking to you next week for episode 101.  

Joel Goldberg has one of the most recognizable faces and voices in Kansas City. While Joel has had a first-row seat to one of the most inspirational stories in recent sports history, Phil Singleton found his personal story to be fascinating. It’s no wonder that he has become on of the most sought-after Kansas City motivational speakers in the metro area and has spoken at: Joel shares an amazing story of how he started out in his early 20’s, fresh out of college, and created an opportunity by cold-calling scores of TV stations around the country and fought his way into the business with sheer grit and determination. You will love this episode on Kansas City's top local business podcast! Click to learn more about Joel, his broadcast career, and all the cool new things he is doing in Kansas City at Joel Goldberg Media!

Phil Singleton is one of those guys who seems to do 15 things all at once, and doing them really well. His background, like many of us is not web design and development. He started in finance and insurance and hated it. Now he's an SEO specialist with a projects under his belt. We chat about the fact that SEO has changed over the years and what strategies you can employ with your WordPress website clients to ensure that their sites rank well, as well as being able to pitch SEO as one of your services.

Phil Singleton is one of those guys who seems to do 15 things all at once, and doing them really well. His background, like many of us is not web design and development. He started in finance and insurance and hated it. Now he's an SEO specialist with a projects under his belt. We chat about the fact that SEO has changed over the years and what strategies you can employ with your WordPress website clients to ensure that their sites rank well, as well as being able to pitch SEO as one of your services.

Our guest for this week is Phil Singleton, SEO expert, author, and Founder and CEO of Kansas City Website Design & SEO, a boutique Internet marketing agency. With a background in Finance and an MBA, Phil started his career knowing little about web development. The feedback he got from his first client spurred him on to have an amazing 20-year career in the field of Marketing and SEO, and today he is leading a team of specialists which is focused on providing their clients with results and a high return on investment. He is also a best-selling author and his book “SEO for Growth” has been named by Forbes “the #1 SEO book to read for entrepreneurs.” Our topics include: Has SEO changed over the last decade and how? What are some of the tools entrepreneurs can use to improve their SEO? Phil’s experiences of authoring a book and how it affected his brand. How to use influencer marketing to promote your book? Connect with Phil: LinkedIn: https://www.linkedin.com/in/seokansascity/ Website: https://kcseopro.com/ Twitter: https://twitter.com/kcseopros?lang=en What's Next? Learn skills that will make you the sharpest person in the Boardroom:  https://humanresources.teachable.com/   Like This Episode? Leave a tip! Learn More: https://www.patreon.com/blc   --- Listen: iTunes | Podbean | Spotify Connect: IG | T | FB | Website | Sponsor Music: http://www.bensound.com/royalty-free-music --- This episode is powered by Jumpstart:HR, LLC HR Outsourcing for Small Businesses and Startups: http://www.jumpstart-hr.com

As with guest blog posts, contributing to an established podcast as a guest can boost your SEO and marketing efforts. Phil Singleton has appeared on over 100 podcasts in...

Phil Singleton is a web designer, an SEO expert and an award winning author. In this interview, he reveals how his agency sell SEO to their clients for ongoing revenue that goes way beyond the initial website. Turns out SEO is a lot more than I thought. You'll learn some of the most important things […]

Phil Singleton is a web designer, an SEO expert and an award winning author. In this interview, he reveals how his agency sell SEO to their clients for ongoing revenue that goes way beyond the initial website. Turns out SEO is a lot more than I thought. You’ll learn some of the most important things ... Read more

Now there are some fundamental reasons why you must learn how to increase trust online. It is not just because it is great for your brand and catering to the needs of your customers. It is also because Google has changed the way it looks at trusted websites. They have real humans looking at a website to see if they are trustworthy. My guest today is Phil Singleton who shares how to increase trust online and what it means with Google. Get the show notes for 361 | How to Increase Trust Online with Phil Singleton Click to Tweet: Listening to an amazing episode on Leaders in the Trenches featuring Philip Singleton with your host @GeneHammett #TrustOnline #Leadership #GHepisode361 #Podcasts Give Leaders in the Trenches a review on iTunes!

Dominate Search Engine Optimization and reconfigure inbound marketing strategies with top marketing consultant and SEO strategist, Phil Singleton. Phil is ranking visibility clicks and sales by expanding web analytics to new horizons. Using a data-driven approach to every aspect of a project he is generating amazing leads and the increasing online traffic is ideal for all types of entrepreneurs. Want to create that steady stream of ideal clients—the kind that want to invest in you? Then watch the video as Phil explains how to pivot, create evolving content and manipulate the most powerful new addition to the sales process in recent history, GOOGLE. Resources Google Search Quality Evaluator Guidelines – a PDF download SEO for Growth - Search Engine Optimization Book & SEO Certifications Kansas City SEO - Kansas City SEO Search Engine Optimization Mentions John Jantsch - also at AES Nation John’s 3 Key Take-aways E.A.T. is the acronym for Expertise, Authority and Trust. Expertise; the internet is an excellent facilatator to prove your type of expertise. Write a book, create content, become a thought leader. Authority; You must be positioned as the expert to experience being the authority in your field. Trust; allow others to share testimonial reviews so others know who you are and what you do. This trust factor arrives form the work you do with clients and through word of mouth. This is evidence that you can deliver. Prefer Audio? Read the Transcript You can download a complete transcript of this entire episode by clicking here.

  Establishing Yourself As an Authority to Achieve Abundance!Establishing yourself as an authority in your field is vital in todays very competitive world. Presenting yourself as an authority is important in relationships, work, business and even in school. If you want to be taken seriously, you must show you have authority in your chosen field and craft. Phil Singleton and I share a few ideas how you can do just that. Meet our Feature GuestPhil Singleton is a web designer, and SEO expert and an award winning author. Since 2005, Phil has owned and operated a digital agency based in the Kansas City. In 2016, Phil and John Jantsch of Duct Tape Marketing co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers and Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and the Huffington Post. It has also been featured on MSNBC, Entrepreneur and Search Engine Journal and was named as the #1 SEO book on its list of “Essential SEO Books for Every Startup to read.” Phil is also the author of the popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year. Phil’s latest venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as a way to develop authority, personal branding, improve SEO and most importantly generate new leads and sales. Connect with our guest https://kcwebdesigner.com/ (KCWebDesigner.com) https://podcastbookers.com/ (PodcastBookers.com) https://seoforgrowth.com/ (SEOforGrowth.com) Resources Mentioned in the show Website https://www.seroundtable.com/ (SERoundTable.com)   Tired of Your Low Lead Conversions and Embarrassing Low Revenue?Get Access to the 8 Strategies That Will Uncover $10K to $50K In Your Business in Just 45 Minutes. Send My Copy Now! Support this podcast

Phil Singleton is a web designer, SEO expert, & an award-winning author.  In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote 'SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs'. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle, and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”. Over the course of his career, Phil has helped dozens of US start-ups and tech companies raise millions of dollars in strategic venture capital investment and cross-border licensing agreements in the Asia Pacific region; run the global retail and online sales divisions for a best-selling line of consumer software products; and started a software company in Asia, raising over $1M in venture capital funding, growing it to profitability with 25 employees, and selling it three years later. This is what got him into SEO and Internet marketing — in short, by following the ROI trail to SEO. Find Phil on the Web: Website | LinkedIn Facebook | Twitter

Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It's also been featured on MSNBC and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”. Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year. Phil's latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales. Resources Podcast Bookers (podcast booking service) SEO for Growth (book) Kansas City Web Design & SEO (service)

  Phil Singleton is a web designer, an SEO expert and an award-winning author. Phil co-wrote SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.  SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”. He is also the author of a popular WordPress SEO plugin that has been downloaded over 200,000 times in the last year. Phil's latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales. Thank you to our show sponsor Abby Connect, the live receptionist service loved by small businesses.  Get your 2-week free trial and $95 off your first month at http://abbyconnect.com/genwhy What You'll Learn in this Episode:  Can you please briefly describe who you are and what you do Basics of Search Engine Optimization (“SEO”) - on page and off page SEO,  Timeline for SEO,  Reviving old content,  Local SEO, online reputation and building citations, How writing a book can help with your SEO and authority  Resources: Kansas City Web Design SEO for Growth Podcast Bookers Blog Writing Services My WordPress Schema Plugin Grade.us Review Funnel Google Search Quality Evaluator Guidelines (GSQEG) Contact Information: Kansas City Web Design® Kansas City SEO® LinkedIn Thanks for Checking Out the Show Notes and for Listening! I really hope you enjoyed this episode. I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode.  A special thanks to our sponsor Abby Connect, the leading live receptionist. Get your 2 weeks free trial and $95 off your first month using this link: http://abbyconnect.com/genwhy I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode. If there is any topic you'd like us to cover or guest you'd like us to have on the show, you can email me at: karima@genwhylawyer.com Also, please don't forget to subscribe to the GWL Podcast in Apple Podcasts or in Stitcher Radio. That way, every time I prepare a new episode for you, it'll automatically show up in your phone.

Phil Singleton is a web designer, an SEO expert and an award-winning author.  In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.  SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”  Phil’s latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales  

Phil Singleton is an author and entrepreneur who specializes in web design, SEO and podcasting. Today, Phil will share a great primer on SEO and tips on how to increase your business web visibility. More at www.bemovingforward.com. Follow us on Facebook, Twitter, LinkedIn @Bemovingforward The Corporate Cliches Adult Coloring Book is available on Amazon and Barnes & Noble online: Just go to Bit.ly/corporatecliches

“Having one good reference is one thing, but if you have a book of screaming references, that is something you can really sell against.” After experiencing anxiety to the point of not being able to communicate in his soul sucking cubical, owner of Bare Knuckle marketing, web designer, author, and fellow podcast host Phil Singleton decided to take two weeks to pack up his bags and move to Taiwan for an unexpected ten year stay. Listen in as Kim and Phil discuss web design, successful and not so successful experiences with bartering, and the importance of having a web page for your business. Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp418   Highlights: 1:15 How Phil got to where he is today 9:38 An opportunity was discovered 18:58 Successful and unsuccessful barters 26:08 The importance of a website 35:10 Local niche magazine 44:24 Game changer: being a guest on podcasts

In this week's episode of the Extra Paycheck Podcast I am joined by an author, digital marketing expert and the owner of KC Website Design - Phil Singleton. Phil doesn't come from marketing (and online business) background yet he built a very successful digital marketing agency. Listen to his story, learn and get inspired.

Phil Singleton is the Owner of KC Web designer. Phil’s first love is helping companies generate more phone call leads and email inquiries so his clients can grow their revenues. We talk about recognizing consumer buying patterns and how to use that to drive sales. We learn how to turn passion into happiness and how tenacity wins the day. Golden nuggets: Step out of your comfort zone Use failure as a stepping stone Staying motivated help overcome challenges Keys to success: Stay focused Stay motivated Stay disciplined Actionable tips: Get in the habit of collecting testimonials for your business Inspiration: "We resist what we don't want to let go of, and what we don't want to let go of is what we truly believe." Neale Donald Walsch Resources: Phil Singleton – KC Web Design https://kcwebdesigner.com Subscribe to Enterprise NOW!

"Bang for Your Buck" digital marketing tactics Joining me today is Phil Singleton. Phil is a web designer, SEO expert and an award winning author. Phil has owns and operates a digital agency based in the Kansas City and co-wrote the Amazon Bestseller, SEO for Growth which has also been listed as a top marketing [...] The post [Ep#237] “Bang for Your Buck” digital marketing tactics appeared first on The Ambitious Entrepreneur Podcast Network.

Phil Singleton is a web designer, SEO expert, award-winning author and CEO of the digital agency, Kansas City Website Design & SEO. He is co-author of the Amazon bestseller, “SEO for Growth: The Ultimate Guide for Marketers, Web Designers and Entrepreneurs” — a book that he co-wrote with John Jantsch of Duct Tape Marketing and listed as a top marketing book by Huffington Post. He’s also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year. Phil’s latest venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts. What you'll learn about in this episode: How after returning stateside after 10 years in Taiwan, Phil successfully began to develop websites while living in Kansas City and soon saw the potential they added to ecommerce The growing importance of SEO (search engine optimization) for those buying and selling items on the internet The value of sharing information on other podcasts, especially in areas of well-defined expertise, such as Phil's awareness of the impact of SEO Ways that appearing as a guest on another's podcast also increases the person's credentials as they share the expertise with other podcasters, even if they have their own show How having an expertise in SEO and understanding the impact of a well-written call to action (CTA) allow you to enhance your web presence and ranking Ways that podcast guests can help promote themselves and the podcast they appeared on by sending a resource email of things mentioned on the show, SEO suggestions, and other content to assist the host Reasons that some podcast guests offer to assist with funding the transcription of the broadcast, since it benefits them as well as the person who interviewed them on the podcast The significance of reviews and the growing review-based culture in which many entities with an online presence will ask you to evaluate their online offerings How the quality of podcasts have improved as talent brings their best stuff and shares their ideas Ways that focusing on an SEO strategy that emphasizes personal branding and the authority people bring to the table drives more traffic to high-quality web pages Ways to contact Phil: Websites: kcwebdesigner.com, seoforgrowth.com, kcseopro.com LinkedIn: www.linkedin.com/in/seokansascity Facebook: www.facebook.com/kcseopro, www.facebook.com/philipmsingleton Twitter: @kcseopros, @seoforgrowth Book: “SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs”

"Bang for Your Buck" digital marketing tactics Joining me today is Phil Singleton. Phil is a web designer, SEO expert and an award winning author. Phil has owns and operates a digital agency based in the Kansas City and co-wrote the Amazon Bestseller, SEO for Growth which has also been listed as a top marketing [...] The post [Ep#237] “Bang for Your Buck” digital marketing tactics appeared first on The Ambitious Entrepreneur Podcast Network.

SEO is very powerful... and frustratingly hard. Listen to this interview with Phil Singleton, co-author of "SEO for Growth," and learn his best SEO tips!

SEO is very powerful... and frustratingly hard. Listen to this interview with Phil Singleton, co-author of "SEO for Growth," and learn his best SEO tips!

SEO is very powerful... and frustratingly hard. Listen to this interview with Phil Singleton, co-author of "SEO for Growth," and learn his best SEO tips!

Click Here to Subscribe to the Show: iTunes | Stitcher | Google Play | YouTube Phil Singleton, Author and CEO of Kansas City Website Design, drops by Entrepreneur Hour to talk about a total holistic approach to marketing and why SEO is still at the core of your marketing efforts. Today’s Sponsor: Growth Hacker Elite Resources: SEO for Growth: By Phil Singleton Continue Reading: Chrismichaelharris.com/ep137

Phil is an American author, web designer, and Internet marketing consultant who assists small businesses. He is the founder and CEO of Kansas City SEO, an Internet marketing agency. He is the co-author of "SEO for Growth." He is a husband and father of twin boys. Highlights from the interview include: Phil's background story What and who motivated him to become what he is today The SEO mindset His tips for aspiring entrepreneurs on building a website About blogging Putting your content out there On podcasting, ranking, and reviews as the holy grail Links and resources: https://seoforgrowth.com (SEO for Growth website) https://kcwebdesigner.com (KC Web Design) https://podcastbookers.com (Podcast Bookers website) https://www.amazon.com/gp/product/0692769447/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=andystorch-20&creative=9325&linkCode=as2&creativeASIN=0692769447&linkId=84c54f8b216e6f2b11cb2a3cc5f2555a (SEO for Growth book on Amazon) http://www.entrepreneurhotseat.com (Enterpreneur Hot Seat on the web) http://www.andystorch.com (Andy Storch Coaching) https://www.linkedin.com/in/andystorch/ (Connect with me on LinkedIn) If you are interested in coaching or have feedback or questions on the podcast, feel free to send me an email: andy@andystorch.com

Phil is an American author, web designer, and Internet marketing consultant who assists small businesses. He is the founder and CEO of Kansas City SEO, an Internet marketing agency. He is the co-author of "SEO for Growth." He is a husband and father of twin boys. Highlights from the interview include: Phil's background story What and who motivated him to become what he is today The SEO mindset His tips for aspiring entrepreneurs on building a website About blogging Putting your content out there On podcasting, ranking, and reviews as the holy grail Links and resources: SEO for Growth website KC Web Design Podcast Bookers website SEO for Growth book on Amazon Enterpreneur Hot Seat on the web Andy Storch Coaching Connect with me on LinkedIn If you are interested in coaching or have feedback or questions on the podcast, feel free to send me an email: andy@andystorch.com

On Episode #31 of the Profits Over Wages Podcast, we sit down with Phil Singleton - He is a web designer, SEO expert and award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote SEO for Growth which is an Amazon bestseller and has been featured on MSNBC, Entrepreneur and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books For Every Entrepreneur to Read”. Other of Phil’s ventures include the popular Wordpress SEO plugging, WP SEO Structured Data Schema, that has been downloaded over 100,000 times in the last year. And, Podcast Bookers, a service that helps marketers and executives get booked on established podcasts as a way to develop authority, personal branding, improve SEO, and most importantly, generate new leads and sales. On this episode we talk about podcasting, personal branding and why it’s important, what mistakes small business owners make when it comes to SEO and what to do about it, and why you must look at your website as an asset and not just an expense or an online brochure. And much much more. Enjoy the show.

We discuss all things SEO with focus on the real estate industry! Phil has written several award winning and best-selling books on lead generation, search engine optimization and web design. Forbes named Phils book SEO for Growth (seoforgrowth.com) as the #1 SEO book to read for entrepreneurs. It’s been endorsed by over 50 of the world’s top marketing experts, and listed as a top marketing book by Inc., Mashable, Oracle and The Huffington Post. Websites: http://kcwebdesigner.com/ https://seoforgrowth.com http://kcseopro.com/ About Phil Page - Long Bio: https://seoforgrowth.com/about-the-authors/phil-singleton/ Social Media Links: LinkedIn: linkedin.com/in/seokansascity Facebook: https://www.facebook.com/philipmsingleton Twitter Personal: https://twitter.com/kcseopros Twitter Business: https://twitter.com/seoforgrowth

We discuss all things SEO with focus on the real estate industry! Phil has written several award winning and best-selling books on lead generation, search engine optimization and web design. Forbes named Phils book SEO for Growth (seoforgrowth.com) as the #1 SEO book to read for entrepreneurs. It’s been endorsed by over 50 of the world’s top marketing experts, and listed as a top marketing book by Inc., Mashable, Oracle and The Huffington Post. Websites: http://kcwebdesigner.com/ https://seoforgrowth.com http://kcseopro.com/ About Phil Page - Long Bio: https://seoforgrowth.com/about-the-authors/phil-singleton/ Social Media Links: LinkedIn: linkedin.com/in/seokansascity Facebook: https://www.facebook.com/philipmsingleton Twitter Personal: https://twitter.com/kcseopros Twitter Business: https://twitter.com/seoforgrowth

Phil Singleton is the founder of The Kansas City Marketing Agency™, a small business marketing consulting company based in Kansas City, MO, and a Duct Tape Marketing Certified Consultant. Phil has a B.S. In Finance from Fairfield University and an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona. Phil is also the author of  How To Hire A Web Designer. In 2016, Phil co-wrote SEO for Growth, a modern search engine optimization book, with Wall Street Journal bestselling author John Jantsch. A finance guy by training, Phil is laser-focused on ROI and passionate about helping companies generate more phone call leads, email inquiries and referrals. Small business marketing consulting, with a focus on web design and SEO, is just a means to this end. Phil believes that the Internet drives more purchase decisions than any other medium in history of capitalism, and as such has devoted the last ten years to working with companies of all sizes dominate search engine rankings. In addition to providing small business marketing consulting services to companies in the Midwest, Phil provides SEO-friendly custom websites under the brand Kansas City Web Design® and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com.  Kansas City Design was name by Blogger Local a one of the best Kansas City web design agencies. Phil Singleton is an active blogger and his content and blog posts have been featured on Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com & WebDesignerDepot.com and many local Kansas City and Midwest regional print publications and websites. Some highlights of Phil's unique career: Helped dozens of US startups and tech companies raise millions of dollars in strategic venture capital investment and cross-border licensing agreements in the Asia Pacific region. Ran the global retail and online sales divisions for a best-selling line of consumer software products Started a software company in Asia, raising over $1M in venture capital funding, grew to profitability with 25 employees, then sold three years later. This experience in what got him into SEO and Internet marketing…in short by following the ROI trail to SEO. Is fluent in Mandarin Chinese Lived in Asia for over 10 years, primarily in Taipei, Taiwan, and briefly in Beijing, Shaghai & Hong Kong. Traveled extensively throughout the Asia-Pacific region on business. Lives in Overland Park, KS with wife Vivian and twin sons Ely & Ostyn

Phil Singleton, content marketer and co-author with John Jantsch of SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, and Bridget Gleason, VP of Sales for Logz.io and my regular partner, join me on this episode.

Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona. Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-seller How To Hire A Web Designer: And Not Get Burned By Another Agency. In addition to providing inbound marketing consulting services to companies across the United States, Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com. Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites. Over the course of his career, Phil has helped dozens of US start-ups and tech companies raise millions of dollars in strategic venture capital investment and cross-border licensing agreements in the Asia Pacific region; run the global retail and online sales divisions for a best-selling line of consumer software products; and started a software company in Asia, raising over $1M in venture capital funding, growing it to profitability with 25 employees, and then selling it three years later. The latter experience is what got him into SEO and Internet marketing — in short, by following the ROI trail to SEO. Listen and Learn: What are ins and outs of marketing on Google How to use SEO correctly What are the secrets behind Google rankings How to set your website up for success What Google's role is in the sales funnel TO FIND PHIL ON LINKEDIN, CLICK HERE. TO LEARN MORE ABOUT KANSAS CITY WEBSITE DESIGN SEO AND TO FIND PHIL'S BOOKS, CLICK HERE.

During our journey as entrepreneurs, we’ve come across different kinds of teachers. From the ones we meet during webinars or masterminds to the people we meet during conferences who have made an impact on us. In this episode, I talk about how teachers are a crucial ingredient when it comes to what we can accomplish, how we as Youpreneurs are also teachers ourselves and whether we are stepping into the role of teaching our communities every day. Let me know how you’ve been taking on the role as teacher with your own audience – you can find me on  (http://twitter.com/chrisducker) , I’d love to hear from you! Essential Learning Points From This Episode: How Youpreneurs are teachers in their communities. Why we don’t need to wait to learn about everything we need to know before sharing it with others. Much, much more! Important Links & Mentions From This Episode: (http://riseoftheyoupreneur.com/) (https://chrisducker.lpages.co/branding-ebook/) (http://chrisducker.com/launchpad) (http://youpreneur.com/) Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to  (https://www.chrisducker.com/itunes) , they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”. Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year. Phil’s latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales. Learn more about your ad choices. Visit megaphone.fm/adchoices

Phil Singleton is a web designer, an SEO expert and an award winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote SEO for Growth: The Ultimate Guide for Marketers, Web Designers and Entrepreneurs. Phil and John are currently entering the next phase of their partnership by offering a training and SEO certification program to marketers and web designers, and creating a national network of certified SEO consultants.

Mitch talks with Phil Singleton about the new rules for Search Engine Optimization.  Phil co-wrote the bestselling book, “SEO for Growth: The Ultimate Guide for Marketers, Web Designers and Entrepreneurs,” with John Jantsch of Duct Tape Marketing.  It's an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. They talk about Phil's top strategies for maximizing SEO in a world where search engines are are constantly changing the unwritten rules and algorithms.   Listen To The Podcast: I wanted to have Phil Singleton on Dream Think Do for multiple reasons. First off… Mashable and the Huffington Post say his book on SEO is a “MUST READ!”  His success stories and strategies have been featured on MSNBC and in Entrepreneur and Forbes.   Plus, I love the fact that he is still in the trenches daily helping clients with his own digital marketing agency based in Kansas City.  So, in our conversation… you'll hear Phil offer specific steps and helpful tips for maximizing Search Engine Optimization (SEO).  Especially as most people are pulling their hair out trying to figure out Google's ever-changing algorithms… Phil provides real-world and concrete concepts to help you grow your brand, increase traffic to your site and spread the word about your big idea, business or movement! So yes… SEO is one reason why I wanted to have him on DTD. But Phil also has had an interesting life journey involving some wandering, some traveling and some stumbling onto a passion which blossomed into an incredible career.  His journey took him through the Asia for over 10 years including Taipei and Taiwan, with stints in Beijing, Shanghai, and Hong Kong. Yup… he's got a fascinating story.  And some great strategies. In the interview, we talk SEO strategies first. But then we talk about life… and how wandering a bit led him to his dream career. I think you'll dig it.  If you do… please share it. Oh and also, please comment.  Let me know what stood out to you from Phil's SEO tips and from his journey.  I'd love to hear what stuck with you! I can't wait to hear from you. Mitch   Here's Phil's info too. Websites: http://kcwebdesigner.com/ https://seoforgrowth.com http://kcseopro.com/   Social Media Links: LinkedIn: linkedin.com/in/seokansascity Facebook: https://www.facebook.com/philipmsingleton Twitter Personal: https://twitter.com/kcseopros Twitter Business: https://twitter.com/seoforgrowth

Phil Singleton interview Melissa Roberts. Melissa Roberts helps entrepreneurs find the resources they need to grow their businesses–whether that’s space, education, mentoring or connections to capital. She serves as the VP of Strategy and Economic Development at the Enterprise Center in Johnson County, a Kansas City-based non-profit organization. There, she oversees the ECJC’s marketing and communications strategy, educational programs and public policy efforts. Melissa has been honored as one of the “30 Under 30” to watch by Ink Magazine and a “Next-Gen Leader” by the Kansas City Business Journal. To learn more about educational programs for entrepreneurs at the ECJC, visit www.ecjc.com. Check out a blog post by Phil Singleton on ECJC's web site: 10 SEO Tips for Startup Companies

Join Mark and Mat as they talk about the power of your website and maximizing its searchability on the web. They will be joined by Phil Singleton, author of the book SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. Phil has also been featured on MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 SEO book on its list of "Essential SEO Books for Every Startup to Read". Learn more about Phil at www.kcwebdesign.com. We promise you will love this show with regular tax and legal tips from Mark & Mat. Learn more at www.refreshyourwealth.com.

Join Mark and Mat as they talk about the power of your website and maximizing its searchability on the web. They will be joined by Phil Singleton, author of the book SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. Phil has also been featured on MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 SEO book on its list of "Essential SEO Books for Every Startup to Read". Learn more about Phil at www.kcwebdesign.com. We promise you will love this show with regular tax and legal tips from Mark & Mat. Learn more at www.refreshyourwealth.com.

Want to build your agency’s authority in your niche? How about a content marketing strategy that delivers high return with little effort? Then adopting this combo blogging/podcasting strategy could be the shift to get quality clicks, organic backlinks and make your agency’s service offering more attractive to your ideal clients. In this episode, we’ll cover: 7 benefits of being a podcast guest. The blogging strategy your agency needs to implement. 7 easy steps to building a blog strategy calendar. A bonus lead gen strategy. Today I talked with Phil Singleton, founder and CEO at Kansas City Web Design & SEO and co-author of SEO for Growth. With over a decade of experience, Phil has a passion for SEO and has learned the need to include it into a holistic marketing plan to help his clients move the needle. Phil has implemented a really interesting strategy for personal branding and authority campaigns for his clients and today he shares how your agency can do it too, in order to build authority and attract the right clients. 7 Benefits of Being a Podcast Guest Get exposure and quality backlinks on someone else’s website in a niche. Be perceived as an expert in the niche because they have been contracted by someone else to speak on a particular topic. Get exposed to someone else’s trusted audience. Podcast show notes are all about your agency. Interviews build your agency’s brand (or the owner’s personal brand) and authority. Receive organically earned backlinks that Google loves. Do a 20-30 minute phone interview and the host does all the work. The Blogging Strategy Your Agency Needs to Implement If your agency doesn’t have a steady stream of content marketing, then it is time to start making some adjustments. Guest blogging is getting spammy and harder to do, with all the competition out there. It’s not bringing your agency the quality clicks you need. That’s where Phil’s Personal Branding and Authority Campaigns Strategy comes into play. Blogging is still a cornerstone of inbound marketing, it’s benefits are: Growing out your agency’s website organically. Targeting long tail keywords. Feed your social media (with proper setup). But blogging isn’t going to work if it’s one-off guest posts that stand alone. That’s why your agency needs to build a blogging strategy around a content calendar and set it up as steps. Ultimately, this should tie in with doing podcast interviews. With all moving parts working together your agency can truly reap all the benefits listed above. 7 Easy Steps to Building a Blog Strategy Calendar Create your agency blogs in a batch of 10-15. Create the blog posts so they can be stitched together into an ebook. Utilize the ebook as a call-to-action on your agency’s website. Spin the ebook to Kindle on Amazon. Having an Amazon presence gives the agency/owner the new title of "author." Utilize the author page on Amazon to feed your RSS, which will get your agency’s blog posted on the author page.  Use this author status to start a podcast guest campaign now that you’re viewed as an authority in your niche market. You don’t want to use your ebook as a lead generation source. Instead, use it as a branding exercise and let it snowball from there. Building a blog strategy calendar will help your agency avoid the dreaded “SEO fatigue.” You know it…. It’s that 3 to 6 month period where clients start to panic, because they aren’t seeing results fast enough. Providing clients with a set strategy that can reach twelve months out, helps set the tone for allowing enough time for results to come. Your agency is also is providing the bonus of a nice, shiny author page which feeds into client egos and makes them happy. A Bonus Lead Gen Strategy Do you have multiple clients in a niche market? You can use those existing clients to pull in more clients, by teaming them up. Phil says, approach your current clients about authoring a book on their specific niche market. Maybe each client would write a chapter to cover their specialty and they could invite others in the industry (your potential clients) to participate with their specialty and write additional chapters. Then utilize a platform like Amazon and Createspace to publish a physical book for you and your clients to promote. Then, throw a launch party where your agency can work on relationships and building a referral channel for future projects. It’s a win for your existing clients, a win for your potential clients and a win for you! Related: https://jasonswenk.com/lead-generation/ https://jasonswenk.com/bs-best-practices/

A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was updated last July and we are talking this week to Phil Singleton about what is all in this document. What pieces of juicy gold are in there that you can use to develop your new website and SEO strategy? Find out this week on the EDGE!

Watch the video podcast here. Who is Phil Singleton? Phil is well known as the best selling author of SEO for Growth which he co-authored with John Jantsch. However, Phil considers himself a web designer with a difference - he creates lead generation websites that turn into recurring income for his clients and he uses the books that he has written to leverage his business. Writing Books - Not as Difficult as You Think Phil says that writing a book was surprisingly not as difficult as he thought it would be. Phil joined Duct Tape Marketing (which was started by John Jantsch) as a certified consultant. He did a presentation on SEO to a Duct Tape Marketing group which impressed a few members of the audience. Fast forward six months and he had sold his first bestseller - Small Business Owners Guide to Lead Generation. He wrote that with a group of six other experts. At first writing a book seemed to be an impossible dream for him, but it ended up being easier than he thought by using Amazon's self-publishing platform called Create Space. He then used some hacks to leverage influencers and gain SEO value (more to come on that topic). Phil explains that the first book was relatively easy because there were six people involved and they hired a ghostwriter who spent hours which each of them to gather the information and write the transcript. They asked John Jantsch to write the foreword for them which was a huge help, as he is a Wall Street Journal best-selling author (aka an awesome influencer). The biggest eye-opener for Phil in this process was how easy it is to get endorsements if you simply ask for them. This also helps the endorser as it reaffirms them as an influencer and expert. It was then he realised the power and ease of endorsements for growth. He was able to leverage these endorsements and essentially have other people doing the marketing for him. [vum-bigtweet tweet="How to leverage influencers and repurpose your content with best selling author Phil Singleton on WPE podcast"] How to Go About Writing a Book? If you choose to go with an agency to write, edit and do the artwork, they are good at what they do, but they will mark it up with a pretty good premium. If you want to do it in-house, it's not as hard as you think to find the talent to do the editing, you can even find them on a platform such as Fiverr. He spent 6-12 months writing his second book which he then took to John with the idea that if he co-authored it with him then they could launch other businesses from it. John agreed and this was a game changer to have him involved. John then added his input to the book, edited it, and voila! The best-seller was born. They planted as many experts as they could into the book to give it credibility and also to bring those people in to endorse it. That was a huge part of the launch process because many of these people put the book into their own marketing channels. Tune in at the 16-minute mark where Troy talks about how he leveraged influencers to grow this podcast series. What’s the Payoff for Writing a Book? Phil explains that it has brought him clients from all over the States now rather than just Kansas and most of them tell him that they have read his book. So in that way, the book has helped him grow his business. However, the main reason for doing this was to build an authority website off SEO for Growth and then use that to build a network of agencies that don’t have the ability to rank in SEO in their city. The payout is still in progress as this is still in its growth stage. Listen in at the 24-minute mark to find out how he manages his time and prioritises what is important when working on a project. Phil has been focussing lately on leveraging from podcasts and blogging. A recent project was working on a strategy for 10 lawyers who created a 150-page book by repurposing their blogging content. He was able to make them the authority on these legal topics which lead to being guests on podcasts and opened many other doors for them. Where Do You Start When You Want to Sell SEO Services? Phil has three websites - one is marketing, one is web design and the other is SEO. Interestingly,   80-90% of their leads for SEO come from the web design website. This is because people come to you wanting a website but you end up talking to them about how they need a marketing strategy. Phil's Super Secret Tip Transform yourself from being seen as their web designer to a digital marketer.  How does Phil do this? He creates a mock-up for them with a blog feed, social media feed, reviews, and video. The client will usually come back and tell him that it looks too busy and that don't have the time to be creating that content. So he then has the conversation about the effect that taking those elements off will have on their SEO and lead generation. He explains that a website is actually a marketing platform and how you scale the business out and generate recurring revenue. [vum-bigtweet tweet="Transform yourself from being seen as their web designer to a digital marketer. Best selling author, Phil Singleton, on WPE podcast"] He recommends that you ask your clients about their competitors and who is doing it better than them. You then use an SEO tool such as SEMrush to pull up the data to show them what they are doing with their website. Troy makes a good point that the way to stop competing with other web designers is to change the narrative that a potential client may have in their mind. They already don’t want to spend money on their website because they don’t have a proper understanding of what it can do and they perceive it as a sunk cost. How Kansas City Web positions and differentiates themselves is very clear in the first thing that you see on their website: “They sell websites. We build lead generating websites. Big Difference. Huge”. To add weight to their expertise, they then showcase the book and all of the endorsements from influencers. Once clients see this they then trust that they are the experts. When he goes to meetings with potential clients he also takes the book with him and advises that they read it and put it into practice. Usually, they can’t be bothered reading it but it works to differentiate you from competitors You need to change their mind frame to understand that it isn’t a sunk cost. It’s a revenue generator and it's going to make you money. Tune in at the 40-minute mark to find out about Phil’s lead generation on his own websites. Leveraging Podcasts Phil started doing his own guesting campaign to get backlinks. After he guests, he then sends his review funnel to them which means he gets many reviews on Google. These backlinks then help you organically and also builds trust for your website. He is now starting his own podcast series which he will officially launch very soon where he will interview people, get niche authorities and use it locally to get access to "bigger fish". They may not want a website from him initially, but they will probably say yes to being a guest on the podcast. Well, there you go. Some great hacks from Phil right there! There's more gold to be found when you listen in to the full podcast. Let us know what you think in the comments below - and if you have been able to repurpose your content, we would love to hear about it.

Hi Winners! Look, SEO has not gone away. It is still here! If you are a online business, you must listen to this one. Lawyer? Chiropractor? Dentist? Realator? Coach? SEO is STILL a big deal! Phil Singleton is truly an expert at local SEO. Be You! Be REAL! Be a BOSS of your BUSINESS! Heather Havenwood The Win Haven Media Founder http://heatherhavenwood.com Support this podcast

Phil Singleton is a fantastic Web Design & SEO Expert. Phil teaches brilliant tactics that will boost sales in relation to your audiences websites and businesses. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote the award-winning book, 'SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. Phil Singleton Vroom Veer Stories Grew up as a military kid move around a lot; calls Florida home Studied finance in New England; got a job in insurance selling financial products Was stuck is a dreary office and started experiencing social anxiety After 3 years, he quit sold all his stuff and moved to Taiwan to study Mandarin Ended up living and working in Taiwan for 8 years during dot.com boom Rode the DVD Xcopy train until all the laws were changed around the world Came back to KC and built a web page for a car detailer; changed the guy's life Phil Singleton Connections SEO For Growth KC SEO Pro KC Web Designer Linkedin

Have you ever wondered how to rank higher in Google? Or how to create content that you can use in various forms? Or whether... The post Phil Singleton Moved to Asia and Came Back a Different Man | PoP 275 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Phil Singleton is a web designer, an SEO expert, and an award-winning author. Since 2005 Phil has owned and operated a digital agency based in Kansas City. In 2016 Phil and John Jantsch of Duct Tape Marketing co-wrote SEO for Growth: The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle, and the Huffington Post. It's also been featured on MSNBC, Entrepreneur and Search Engine Journal as well as many other industry websites.

Phil Singleton attests to the necessity of balancing relevance and utility. Topics covered include: What You Can Learn from Phil's book “SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.” Why Video and Podcasting are Great SEO Strategies. Why Content Is Still King. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.   

Learn how to use your own personal podcast or your own company podcast to connect with your ideal clients and the CEO and business owner level. This is one of the most effective outbound-inbound digital marketing lead generation tactics you will ever find. One-click Lindsey Anderson is a crazy smart digital marketer. She, in fact, is one of the inspirations for the Local Business Leaders podcast. One of the coolest things about Lindsey is how she and her team help businesses at all levels, but I think most importantly smaller local businesses.  She has a killer local lead generation tip that we think every small business owner should use, and she give a great example in the interview for a chiropractor. Epidode link: Podcasting for Lead Generation This is a must listen, and be sure to check Lindsey's websites, and courses here: One-Click Lindsey's Blog The Traffic & Leads Podcast PDX Small Business Network Podcast The Click Technique (Free online course!) Lindsey Anderson on Facebook  Lindsey Anderson on LinkedIn Lindsey Anderson on Twitter Welcome everybody to another episode of the Local Business Leaders Podcast. I am your host Phil Singleton. Today I've got a very special guest. Really, I always say that because I do believe everybody's special but One-Click Lindsey Anderson. She is the first female guest we are having so hooray, hooray. Awesome. I'm sure we'll have many more but let me read this intro off to you guys and then I'll let Lindsey fill in the blanks. One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO of trafficandleads.com. It specializes in driving traffic, getting leads, and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay per click ads, websites, blogging, and the list goes on and on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads, which produces more paying clients. That's awesome. I love it. Welcome to the show, Lindsey.

In today's episode of the Internet Marketing Podcast, Andy is joined by Phil Singleton, Co-Author of SEO for Growth and Founder of Kansas City Web Design to talk about his experiences in SEO and the tips and tactics that he's using today. On the show you'll learn: How the project for SEO for Growth came aboutThe challenges Phil sees in agency business today & how to overcome themThe strategies and tactics that Phil is using today to get results for his clients including...podcasting!Why you should be re-purposing your content Plus, as usual we ask Phil for his top tip/key takeaway for the audience. If you're looking to raise your profile and would like to get yourself booked on other podcasts, you can do so via Phil's other business, Podcast Bookers here. Similarly, if you'd like to guest on the Internet Marketing Podcast, feel free to send us a mail. If you'd like to connect with Phil, you can find him via the Kansas City Web Design Twitter here.   See acast.com/privacy for privacy and opt-out information.

This first episode of the Local Business Leaders Podcast hosted by Phil Singleton is an introduction for listeners and subscribers, so you will know what this show is about, and also to help prepare upcoming guests as to the interview flow and the types of questions we’ll be asking. First, this is an interview style podcast that runs about 20 minutes per show. But this introductory first episode is going to be short and sweet, maybe only five or ten minutes long. Phil Singleton is a web designer, an SEO expert and an award-winning author.   Since 2005, Phil has owned and operated a digital agency based in Kansas City.   In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.  SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 SEO book on its list of "Essential SEO Books for Every Startup to Read".   Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year.  Phil’s latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority, personal branding, improve Google search engine optimization, and most importantly, generate new leads and sales.

Phil is a web designer, an SEO expert and co-author of the bestseller SEO for Growth, which is listed as a top marketing book by Forbes, Mashable, Oracle and Small Business Trends. Top 3 Value Bombs: 1. Take risks in order to get OUT and be free. 2. Believe that you’re in control. 3. Don’t let anyone bring you down—turn a positive into a negative. Visit Phil’s website Sponsors: HP: For a limited time only, save 35% on HP’s ZBook 17G 4 mobile workstation, and other select best-selling Business PCs with Intel Core processors. Visit www.hp.com/onfire and enter code ONFIRE at checkout! Billy Gene Is Marketing: My friend Billy Gene wants to send you something in the mail! It’s small, blackish, and if used properly it might deliver some serious R O I. For the next 100 listeners who go to CopyOurAds.com, Billy Gene is going to mail you his best performing Facebook funnels for FREE. You just cover the shipping!

Phil Singleton Co-Author of SEO for Growth

Phil Singleton Co-Author of SEO for Growth The post Chris Voss Podcast 169 Phil Singleton Co-Author of SEO for Growth appeared first on Chris Voss Official Website.

Why Dave Chose to Interview Phil Singleton: Phil Singleton has owned and operated a digital marketing agency since 2005. Now he has more business than he knows what to do with. He reveals why on this episode. He is an award winning author but nothing has given him as much credibility as being a Podcast Guest. He explains the SEO benefits of Podcast guesting, the things you need to do, the things you should not do and what you can do to get on more podcasts and get referred by the host to other podcasts. Tips and Tricks for Your Business: Phil tells us why podcasting is so beneficial for SEO (1:25) Dave gets Phil to disclose his secret of content marketing to go from a blog post to a kindle to a podcast earlier than he had planned (9:11) Being multidimensional is key in your business and is something we use here at Clickfunnels (14:47) Phil writes up other people’s show notes if they aren’t already just because of the amazing value it adds for him (20:31) Quotable Moments: “I’ve been doing this for 12 years, I’ve never seen any content marketing or SEO tactic delivered this much value and benefit for this kind of effort that we’ve put into it.” “We were already going down this path because our whole thing these days is building people’s authority and separate them and try and make their websites look good in the niche they’re in.” Other Tidbits of the Podcast: Phil is an advocate for being a guest on a podcast to grow your reach. He even said how he kicks himself in the butt for not making his own podcast earlier. Dave HATES writing out blog posts it’s just not his strong suit nor his interest as opposed to public speaking. Due to Phil finding this so relatable he gave us a few places to go to look for outsourcing these more tedious tasks to people more experienced than us This podcast will be a test-run to being posted onto more social media platforms than ever. Of course, Phil was flattered. Links Mentioned by Phil and Dave: Phil’s Main Website kcwebdesigner.com Phil’s Book Website: seoforgrowth.com Phil’s Podcast Booking Service: podcastbookers.com Outsource writing resources bloggerlocal.com/national/best-blog-writing-services Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

You don’t have to spend thousands advertising online to attract new clients. According to SEO expert Phil Singleton, agents can generate their own leads by building better websites. On today's podcast, Phil shares his system for turning websites into client magnets. Listen and learn how to research real estate keywords for free using Google’s Keyword Planner. You’ll also hear ways to use keywords and content marketing to generate leads organically. If you want to get more clients for less money, don’t miss this Real Estate Rockstars! Learn more about your ad choices. Visit megaphone.fm/adchoices

Rather than posting content on all kinds of social media, business owners should treat their websites as a marketing hub. The SEO Ninja Phil Singleton believes that a holistic digital marketing plan is key for more visibility in search results. By looking at your website as a marketing platform, customers will comeback for the content that they only had a taste of from on your social media. Resources Mentioned in This Episode: Phil Singleton Duct Tape Marketing Libsyn Traffic & Conversion KCWebDesigner.com KCSEOPro.com Phil’s podcasts SEO for Growth Denver SEO For Growth Love the show? Subscribe, rate, review, and share! Here’s How » Join the Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Rather than posting content on all kinds of social media, business owners should treat their websites as a marketing hub. The SEO Ninja Phil Singleton believes that a holistic digital marketing plan is key for more visibility in search results. By looking at your website as a marketing platform, customers will comeback for the content that they only had a taste of from on your social media.Resources Mentioned in This Episode:Phil SingletonDuct Tape MarketingLibsynTraffic & ConversionKCWebDesigner.comKCSEOPro.comPhil’s podcasts SEO for GrowthDenver SEO For GrowthLove the show? Subscribe, rate, review, and share!Here’s How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

I loved when Phil used the term: “Web Asset”. Have you thought of your business this way yet? Think if you owned a building or had equipment that you use in the business. It would be an asset on your books that has value. Makes sense. So if you create a web presence that sells goods, services or has content others are looking for you have created a web asset. That web asset in todays marketplace has more value than many brick and mortar places. Start thinking about how you can use third party sites to help you create your own web asset. Mentioned: https://kcwebdesigner.com/ (https://kcwebdesigner.com)https://seoforgrowth.com/ (https://seoforgrowth.com) https://kcseopro.com/ (https://kcseopro.com) Outsource writers: http://bloggerlocal.com/national/best-blog-writing-services (http://bloggerlocal.com/national/best-blog-writing-services) The outsource writing solution I use: https://www.getawesomecontent.com/ (https://www.getawesomecontent.com) Google Search Quality Evaluator Guidelines https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf (https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf) https://podcastbookers.com/ (https://podcastbookers.com)   https://www.sellerlabs.com/cares/toys-for-tots/application/ ()   Sponsors: http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) http://ecommercemomentum.karenlocker.zaxaa.com/o/7525960235600/1 (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better) Stephen:                             [00:00:00]               They want to jump in here and just bring back up episode 250 Toys for Tots campaign put together buy sell or Lams. It is such a great opportunity. I was with the seller on Friday. Their team is working on it. I’m very very excited. This is a chance for you to use the skills that you personally have developed. You’ve got sourcing muscles. Not many other people have it. And this is a chance where we can take and use our skills to help those less fortunate. All the information is on episode 250 such a great cause. Kip Stephen:                             [00:00:34]               back. Give back give back. This time of year. Stephen:                             [00:00:37]               Thanks hope your Q4 is going good. It’s a great time to be selling and sell a lot. Watch your reprice hers. I just got whacked on one last fifteen dollars a unit. I didn’t lose either lost in profit because I showed a blocked one wasn’t paying attention so please do me tell you about a couple sponsors in scope from Sellar labs. If you’re not using it to even just to take your wholesale accounts of course you’ve got to use it for private label right. You need to understand the keyword you want to understand a key word. Go look at your competitors get their keywords and then use them. That’s smart business right because they already have proven that proof of concept. But take the same approach to your wholesale accounts. Make sure that those keywords are in there. If not upload those changes many times you can but many times you can’t take advantage scoped from seller labs. Stephen:                             [00:01:26]               Go to Sellar labs dot com slash sculp used to code word momentum save a few bucks get a few key words get your listings found. Got to find that keyword and scope will be the product that will help you. Their solutions for...

Phil Singleton Phil Singleton is an SEO expert, best-selling author and entrepreneur. He created SEO for Growth, a comprehensive certification program for marketers, entrepreneurs and web designers. “Figure out who the ideal client is at first then try and figure out how those people search for things on the internet.” – Phil Singleton From Finance… The post 175 Phil Singleton SEO Expert Certification | Google Marketing Expert appeared first on Bottleneck Distant Assistants.

In this podcast episode we discuss evergreen SEO strategies with Phil Singleton, a web designer, SEO expert, and an award winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City.In 2016, Phil, and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It's also been featured on MSNBC, Entrepreneur and Search Engine Journal, and on many other industry websites. Topics discussed during this podcast episode include; The biggest SEO mistakes businesses make Must-do on page and off page SEO strategies What to look for in an SEO company And much more! You can play this podcast episode here: Your browser does not support the audio element. Websites referenced during the podcast: SEOforGrowth.com KCWebDesigner.com - Phil's web design and SEO company Google's Search Engine Optimization Starter Guide Here's a timeline of the topics discussed during the podcast: 0:00 - Short bio and intro 1:45 - What influences did you have when you were growing up that lead you to where you are today? 3:30 - Left the corporate world to live in Taiwan 6:10 - Got his MBA in the U.S. 6:30 - How Phil started with SEO 10:15 - SEO for Growth 11:15 - Where does SEO start? Are domain names important? 12:00 - How important is keyword research today 13:15 - Your website is a marketing platform 14:30 - Recommended keyword research tools 16:10 - The importance of Google Analytics 17:45 - Google Search Console 18:20 - Are keywords in domain names still importance today? 20:30 - Expired domain names 21:10 - Is Wordpress the best CMS to use? 23:45 - Legal pages 26:00 - Google's Search Engine Optimization Starter Guide pdf 27:10 - Yoast SEO Wordpress plugin 28:00 - Why embedding videos on your website skyrockets your SEO rankings 30:00 - Backlinks 31:45 - Phil's final thoughts Like this podcast? If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast. Help them find it! I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...

Welcome to Marketing Monster Mashup, the official podcast of Leading Results! Join host Matt Starnes for episode nineteen and learn from Phil Singleton as he explains what inspired him to work with small businesses on their SEO growth strategies. Learn what motivated Phil to move to Taiwan in his 20's without knowing the language or anyone in Taiwan. Phil shares how a technology company landed in his lap and led to that aha moment that SEO was the key to dominating Google and search. Phil also speaks with Matt about his new venture, Podcastbookers.com. Some points we cover in the podcast: How Phil overcame insecurities by taking the plunge moving to Taiwan How DVD X Copy helped Phil understanding what SEO's potential Why writing a book isn't an end goal but rather just the beginning Phil's view on guest podcasting and the huge return on investment Learn referencing influencers in your book can help boost the promotional signal Connect with Phil on his website, LinkedIn, Facebook, and Twitter. Subscribe to our podcast on iTunes, Tunein, and Stitcher and never miss an episode!

Welcome to Episode 121! Phil Singleton is a web designer, an SEO expert, award winning author and owner of digital agency - Kansas City Web Design. Phil is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimisation and functional performance. Phil co-wrote the Amazon Best Selling book SEO for growth which been listed as a top marketing book by Mashable, Oracle and The Huffington Post. Maxum Corporation - Inspiring Greatness Show Notes: http://maxumcorp.com.au/podcasts/

Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona. Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-seller How To Hire A Web Designer: And Not Get Burned By Another Agency. In addition to providing inbound marketing consulting services to companies across the United States, Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com. Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.

Today folks we've got Phil Singleton a web designer, SEO expert and an award-winning author. Since 2005 Phil has owned and operated his agency based in Kansas City and he has done some BIG things in the space, as well as worked with some of the industry's biggest influencers. He founded his agency to help business owners and Entrepreneurs demystify SEO, so that they could use it to grow their reach, grow their brand and grow their business. Today, Phil is going to share his thought on why SEO is important, and what you as a business owner need to be focusing on when it comes to SEO, he will also touch on how he is going about lightening the burden of Content creation for the busy business owner. [02:10] -  How Phil’s Journey Started, with his interest in getting leads for businesses [02:48] -  The Early days of SEO based on Volume based link building [06:40] -  How much energy should you be putting into fresh content [08:10] - How to get found and seen online today [08:42] - Google’s quality raters and why they are important to you [09:54] -  The Different types of Content other than Blog posts that google likes [12:57] -  Creating suitable content for your business [14:00] -  How to produce quality content [15:00] -  Why it is important to know your market [23:20] -  The new role of websites [02:10] -  Wrap up Tweetables: NEVER write just for keywords, but have keywords in mind when you write. Resources: boosacademy.com Duct Tape Marketing - John Jantsch Get Phil’s Book and Learn More: www.seoforgrowth.com

In this episode of Inbound Agency Journey, Andrew interviews Phil from Kansas City Web Design and SEO about growing his agency and his work with John Jantsch from Duct Tape Marketing.

Phil Singleton (https://www.linkedin.com/in/seokansascity) is our special guest on today's episode of Traffic and Leads Podcast. He is Founder of Kansas City Design and SEO (http://kcseopro.com/) and SEO-driven marketing is his passion. Phil is all about content-driven SEO and web design. He's also the author of the book SEO for Growth – a book that he proudly describes as being both filled with relevant info and intelligently optimized. IN THIS EPISODE YOU WILL LEARN: * We talk about how Phil got into his real passion: SEO marketing. Phil started out strong, “losing his mind” (his words, not mine!), packing up his bags, and moving to Taiwan. Not long after, he was moving and working all around Asia during the Dot Com era. When he first tried his hand at SEO work, his client called him up and just poured out the accolades. He knew what he wanted to do with his life. Is that inspiring, or what? * Phil explains means by SEO-driven marketing, and why it's so important to him... and to business owners. He gives examples that will resonate with everyone who creates content to drive traffic, and how to approach it in a way that will work. Phil is all for a holistic approach to blog-based marketing. * Phil and I talk “backlinks” - how they started, and how they're used today. Phil explains that backlinks only really work when you're pulling in big-name websites. He digs in to how to use them properly, and how they can hurt your traffic. * We talk guest blogging, and how to make it work out. Phil has a TON of tips to help improve the visibility and increase traffic to your site through guest blogging properly. * Phil answers the question that a lot of us have: how useful is to to post links to your website on places like Facebook and Twitter? He gives us the textbook kind of answer, and he gives us his personal answer. He and I totally agree on the answer that he gives, and we both stand firmly by our conclusions.

The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape Marketing) – has been helping clients get the maximum value from content in a smart efficient way for over a decade. Given […] The post 081: How To Transform Your Content Marketing Into a Superpower w/Phil Singleton appeared first on Evolving SEO.

We so often pass on SEO opportunities because it seems like rocket science to us, or a distraction from our core service. Phil Singleton shares his story of how he came to a point of realising that he could not grow on web builds alone, and needed to branch out. As a marketing man, he understood that the website is part of a much bigger picture called marketing strategy. There are some real gold nuggets on this one! SEO For Growth: https://seoforgrowth.com/ Connect with Phil: Website - http://kcwebdesigner.com/ Google – https://plus.google.com/+PhilSingleton Facebook: https://www.facebook.com/philipmsingleton --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.

On this show we interviewed Phil Singleton from 'SEO for Growth' and Kansas City SEO, Joe and the web geeks find out what is new with Phil and as always, how can they help business owners/managers gain the unfair advantage! Phil Singleton is a web designer, an SEO expert and an award winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured oonn MSNBC, Entrepreneur and Search Engine Journal, and on many other industry websites. Phil and John are currently entering the next phase of their partnership by offering a training and SEO certification program to marketers and web designers, and creating a national network of certified SEO consultants. Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites. Find Phil on social media: LinkedIn: linkedin.com/in/seokansascity Facebook: https://www.facebook.com/philipmsingleton Twitter Personal: https://twitter.com/kcseopros Twitter Business: https://twitter.com/seoforgrowth

Like many things in the business world, Search Engine Optimization (SEO) has changed dramatically since the early days, and continues to do so. Thanks to things like Google constantly tweaking their algorithms, marketers and content creators need to be crafty and smart with their SEO strategies. Gone are the days of just using your keyword phrases as many times as you could in your post or buying tons of backlinks to point back to your site. These days businesses need to take a more holistic approach to how they’re distributing the content. And that means carefully utilizing other social platforms, reputation management, quality backlinks, as well as strategic outreach opportunities. http://www.theagentsofchange.com/208

My guest today is an author, web developer, SEO grunt, and an entrepreneur. During the past nearly 20 years, my guest has enjoyed a busy and successful career path. From starting a software company in Asia, raising over $1 million in venture capital, and exiting three years later. To helping dozens of US startups and tech companies raise strategic venture capital (over $20 million). Just over 11 years ago, he moved back to the US and founded his current company Kansas City Web Design and SEO. In this conversation, we discuss building out a content strategy, affiliate marketing, and why you need to focus on building a track record. Now, let’s hack… Phil Singleton.  

July 10, 2017 Web Design & WordPress Guru Phil Singleton, Women in Male Dominated Industries Maggie Georgopoulos & DonorSee Gret Glyer

View shownotes and referenced links: www.redpandas.com.au/ep66 Phil Singleton is an Amazon best-selling selling author of three books, is a digital marketing consultant, released his own SEO plugin his work has raised reviews by Marcus Sheridan, HubSpot, Wordstream, Jay Baer and too many more to count. In this episode Phil dissects every major element of SEO: Marrying Social & SEO, the role of video in SEO, what is schema and how to best leverage it as well as what skills do you look for in a great SEO practitioner today? https://seoforgrowth.com/ http://kcwebdesigner.com/ www.redpandas.com.au/ep66

SEO is on the table today. And how to make SEO front and centre of every business. My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a man who seems to me has found his thing in life. The thing that makes him bounce out of bed with excitement and enthusiasm. He is the CEO of Kansas City Website Design, who work with clients across the world building websites that not only look great, but also operate brilliantly too. Alongside his team, they work hard to make sure that the SEO element which is so important to gain Google rankings is built into the design to ensure visibility. As he says “Internet marketing is a lot like NASCAR racing. You need a fast car and a talented driver to compete and win – you can't have one without the other. I build high performance websites and drive them to the top of the major search engines for my clients with organic search engine optimization and pay per click advertising management services. My approach to web development is laser focused on return on investment. I have a Contrarian view of website design which many of our competitors find distasteful, perhaps even blasphemous: Great web design is a commodity.” As is his passion for the task. And that is one side of what makes this guy perfect for Join Up Dots, as although he is now performing in a way that looks like it was a master plan right from the beginning, im sure we will find that just wasn't the case. As his journey has taken him all over the world, He is fluent in Mandarin Chinese and has lived and travelled extensively in Asia for over ten years, based in Taipei, Taiwan, with stints in Beijing, Shanghai, and Hong Kong and now lives in Overland Park, Kansas with his wife Vivian and twin sons, Ely and Ostyn. And my favourite fact that in a way shows so much about how the guy operates, but he may be the world's most successful SEO Internet marketer that has never had an active Facebook account. Love that fact, as it proves that there are many different ways to go about building success, and more often than not the best way is to simply do your own thing and create your own path. So what is about the online world that makes him scream out “No No No, that is never going to work…come and speak to me!” And what is it about web design that excites him the most, the creative element or the behind the scenes mechanics of it all? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr Phil Singleton Show Highlights During the show we discussed such weighty topics with Phil Singleton such as: Phil shares his story how it took a real miserable job for him to truly assess what he wanted to do in life. But now he considers it a true blessing to have that experience. Why the ability to control your own life and hours is so vitally important to Phil, and why he could never go back to working for someone else. Why so many people create scatter gun approach to SEO and marketing. However everything you do must find it's way back to the central hub otherwise it dies for ever. and lastly…. Why Phil has to spend a lot of time focusing his clients time-frames and expectations re SEO. It's not a quick fix, takes time to come to fruition, and takes money to achieve.  

Þorsteinn sá um vefmálin hjá Ölgerðini um árið 2006, einnig hefur hanns starfað hjá Móberg að sjá um vefi einsog Bland og fleiri. Í dag er hann vefstjóri Iceland travel. Þorsteinn fer yfir að á þessum tíma sem vefstjóri þá eru sömu vandamál sem þarf að leysa núna og fyrir tíu árum. Það er að segja leitarvélabestun, fyrirtæki vilja en sem fyrr finnast á leitarvélum. Þorsteinn fer yfir það hvað leitarvélabestun er, hvernig hún virkar og hvað hefur breyst. Bæði tæknilega á vefnum og eins efnið sem sett er á vefinn sé gott. Þorsteinn fer líka inn á það hversu mikilvægt er að hlúa að vefsíðum, setja inn gott efni og setja það inn á réttum tíma. Vefsíða er tilbúinn hún er sífellt í þróunn og þarf alltaf að hlúa að henni. Varðandi spurningu mína um leitarorð/keywords taldi Þorsteinn mikilvægt að á vefsíðum væri leitast við að ekki eingöngu svara fyrstu spurningu sem slegið er inn í leitarvél, heldur líka næstu þarf á eftir. Hann vitnaði þar í fyrirlestur Nick Wilsdon hjá Vodafone Uk á RIMC ráðstefnu nú í vetur, þar sem hann talaði um að þarf væri farið að leggja en frekar á herslu á að svara fleiri spurningum í kjölfar fyrstu, og þá meðal annars vegna mikillar aukningar í Voice search. Ég spurði Þorstein að því hvaða lesefni hann mælti með fyrir þá sem vilja elfla sig í þessum vefmálum og markaðssetningu á netinu. Fyrst má nefna Bókina um vefinn sem Sigurjón Ólafsson hjá Funksjon ræddi um í þætti 15 hér í Viskavarpinu. Einnig mælti hann með bókinni Markaðssetning á netinu eftir Kristján Má Hauksson og Guðmund Arnar Guðmundsson Að auki mætli Þorsteinn með Growth Hacker Marketing eftir Ryan Holiday SEO for growth eftir John Jantsch & Phil Singleton

Thank you to my sponsor and awesome web host, LiquidWeb for sponsoring this episode. I wish I could tell you that SEO was something I got excited about. For me, it's one of those necessary evils. Over the years I've gotten better at it (although I'm still not a fan of keyword research... also a necessary evil, but all worth the time and effort) and can see the results of my efforts. All of that was before I connected with Phil Singleton, one of the authors of SEO for Growth. Phil got me to think of SEO in a whole new way. Mainly because he believes that SEO isn't simply the tactics that have been used. It's the bigger picture. SEO for Growth incorporates content marketing and social media (and we all know how I feel about content, don't we?). I could have talked to Phil for hours... not only is he a great guest with a ton of energy, he's like this massive wealth of knowledge. You're definitely going to want to take notes or at least download the transcripts (you can grab them at the end of the post, I've got an opt-in for you to get them). Questions I Asked Phil First, you've had a pretty fascinating career that led to your SEO path. Can you share that journey with the listeners? Since we can't cover the entire book in an hour (and want people to buy the book anyways), there are a few things I picked out that I thought would be most helpful for my audience. A little basic question, but can you explain inbound marketing? You talk about why 99% of websites fail. Are there a couple common things you see a lot of people doing? Can you help me get over my hatred of keyword research? Are there a couple tips or best practices you can share about link building? I know I personally don't have a solid strategy for this because I'm not exactly sure where to start. How does social media tie in with SEO? I'm a huge fan of creating, producing content. I still see so many people struggle with this. Any advice?   What You're Going to Learn How working overseas and learning Mandarin led Phil towards entrepreneurship and owning his own agency Why Phil thinks podcasting is one of the most over-looked opportunities for SEO Phil's opinion on guest posting (hint: it's not dead and is still a great way to build quality links) Why web designers have a huge opportunity right now How to leverage relationships and influencers for SEO and traffic How they used influencers to amplify the book marketing How social media works with SEO (despite what Google says or doesn't say) Get SEO for Growth  Where to Connect with Phil Website | Facebook | Twitter Links from this episode SEO for Growth website Chief Marketing Officers at Work - Josh Steimle Anne Handley   

For local business owners, there probably isn't any marketing subject that is more confusing and misunderstood than search engine optimization.  In fact, there is so much confusion about this subject that there are many less-than-reputable companies and even outright scammers that are taking advantage of the confusion to sell "SEO services" to local businesses that are either completely ineffective or that actually do more harm than good. Luckily, a new book by Phil Singleton and John Jantsch called SEO for Growth goes a long way towards busting many of the myths about SEO and clearing up the confusion.  Written in language that even non-technical local business owners can understand, the book covers everything from how to design a website with SEO in mind to good link-building strategies. On this week's episode of my podcast, I'm joined by Phil Singleton to discuss the new book.  Some of the questions I ask Phil in the interview include: What are some of the biggest myths about SEO among local business owners? What criteria should local business owners use when selecting and SEO professional to work with if they choose to outsource this task? What's the big deal about setting up a Google My Business page, and why should local business owners care about it? What are some of the scams related to SEO that local business owners should watch out for? Listen to my interview with Phil to hear his answers to these questions.

Small Business Owner’s Guide To Local Lead Generation Proven Strategies & Tips To Grow Your Business! by Kevin Jordan with Ray L. Perry, Justin Sturges, Phil Singleton, Mark Z. Fortune as contributing authors There is no way the small business owners can out-spend big brands in their markets. However in the local marketing arena, it’s…

Kevin Jordan is the owner of Redpoint Marketing Consultants and the host of the Small Business Marketing Minute show, a video and audio podcast that teaches simple, affordable, and practical marketing methods to small business owners. He’s also a member of the Duct Tape Marketing Consultant Network, and has recently co-authored a book entitled The Small Business Owner’s Guide to Local Lead Generation. This book teaches local business owners how to successfully compete with much larger companies. Prior to starting his marketing agency, Kevin spent six years as an airline pilot for US Airways Express. He’s a native of Indiana, a graduate of Purdue University, and currently resides in Farmville, Virginia with his wife Jen. Motivational QuoteBusiness InsightsReferral Programs that effortlessly increase sales [4:30] Steps to Starting a Referral Program [9:33] All about Event Marketing – it’s value, how to prepare and how to make it a success [13:58] Success TraitSelf Discipline – executing the same way every single time [23:20] Productivity/Lifestyle Tool Nimble (http://www.nimble.com/) – the only solution to offer small businesses the best features of high-end CRM systems combined with the power of social media. Valuable Book Success Principles (http://amzn.to/1JSHpMI) by Jack Canfield The Small Business Owner’s Guide to Local Lead Generation (http://amzn.to/1LR7eyL) by Ray L. Perry, Justin Sturges, Phil Singleton, Kevin Jordan & Mark Z. Fortune Contact Links Website (http://www.redpointmarketingconsultants.com) Facebook (http://www.facebook.com/RedpointMarketingConsultants) Twitter (https://twitter.com/RMCVirginia) LinkedIn (http://linkedin.com/pub/kevin-jordan/b/3a2/89) Google+ (https://plus.google.com/+Redpointmarketingconsultants/posts) YouTube (https://www.youtube.com/user/RedpointMarketing) Book Website (http://localleadgenbook.com) If you found value in this podcast, make sure to subscribe and leave a review in (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

https://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Got a "D" in computer science in college * 5.5 billion searches per day today so SEO basics are alive and well * " *The Art of SEO: Mastering Search Engine Optimization* ( http://amzn.to/2HaRKrC ) " is a valid book even today * He has three active websites and 90% of his visitors come from organic searches * He gets most of his leads for his web design company * Websites are still pitched as digital brochures vs marketing platforms * Your website is not an expense, it's an investment * Most people post their best stuff on social media where it gets one chance to pass under the bridge * Make it the referral source for everything you're doing * Your website is the one thing you own * Keyword research is still vital * Reverse engineer your site around search activity * Best SEO Tools * *Ahrefs* ( https://ahrefs.com ) and *SEMRush* ( http://www.semrush.com/sem/?ref=201705l3Dq ) are good for agencies to use * Google's Keyword Planner is still a great place to start * Google Webmaster Tools is powerful * Dimensions Tab in your Google AdWords to see commercially-viable terms * People still overlook the tagging of their images * Monitor your Google Search Console * He's seeing better rankings for less-frequent content * Longer-form content continues to rank better * Niches and local searches can still be won with shorter, more-frequent posts, which can help you get more social presence * Phil is doing a quarterly article of 2,000 to 3,000 word article * Phil is doing his own podcast and transcribing them via *Rev.com* ( https://www.rev.com/ ) and trims them up as blog posts with links, headings, etc. * Go become a guest on the podcast of others. It's great SEO to be linked back. * Latent Symantic Indexing—synonyms, antonyms, intention in your content * Loves Wordpress * Free and open source * Great repository of plugins * Yoast is a great SEO basics tool that is free * He created his own plugin pertaining to structured data and schema markup * Knowledge boxes above the searches, i.e. "Position #0" * Rich results * Come from adding an extra layer of SEO code * SEO is still needed for voice searches with tools like Siri and Alexa * Focus on dwell time to increase your ranking vs bounce rate * Video can help here * Rich data can help (video, podcast, infographics) * Build trust with * Trust badges * BBB * Certifications * Portfolio * *Testimonials ( ../../../fans/ )* * Case studies * Google 160-page document ( *Google Search Evaluator Guidelines* ( https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf ) ) * EAT: Education. Authority. Trust. * People don't trust anything so use video to change that * *Viper Chill* ( http://www.viperchill.com/ ) by Glenn Allsop has great info on SEO basics as well as advanced SEO tips *Related Articles:* * *Brian Dean of Backlinko on Why SEO Is Not Dead & How To Do It Right ( https://www.thesaleswhisperer.com/blog/brian-dean/ )* * *SEO Expert Danny Star On How To Do SEO Right ( https://www.thesaleswhisperer.com/blog/seo-expert-tips-danny-star )* * *SEO Expert Jason Dulay on How To Do SEO The Right Way ( https://www.thesaleswhisperer.com/blog/do-seo-right-jason-dulay )* * *SEO Basics: What You Need To Know In 2018 ( https://www.thesaleswhisperer.com/blog/seo-basics-today )* -------------------------------------------------------------------------------- Listen To Previous Episodes of The Sales Podcast ( ../../../blog/topic/podcast ) -------------------------------------------------------------------------------- ------------------------------------ Links Mentioned In The Sales Podcast ------------------------------------ * Visit *Phil Singleton's SEO For Growth home on the web* ( https://seoforgrowth.com ) * Visit Phil's *KC SEO Pro* ( https://kcseopro.com ) website to see how local SEO basics are done * Visit Phil's *KC Web Designer* ( https://kcwebdesigner.com ) site to see how local web designs are done ---------------------------- How'd You Like This Episode? ---------------------------- If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as: * *Automate Your Sales ( http://www.activecampaign.com/?_r=38MD33WU )* For Just $9 * Hire The ( http://thesaleswhisperer.com/keynote-speaker/ ) Best Keynote Speaker ( ../../../blog/infusionsoft-review-2/ ) * *HubSpot vs Infusionsoft ( http://thesaleswhisperer.com/infusionsoft-competitors/hubspot-vs-infusionsoft/ )* * *Ontraport vs Infusionsoft ( ../../../blog/ontraport-vs-infusionsoft/ )* Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy