Podcast appearances and mentions of Tom Poland

One of the most effective marketing strategies is tapping into other people’s networks. But, Marketing Specialist and Founder of Leadsology, Tom Poland says, it requires finding partners whose audience aligns with your target market: offering something that people are already looking for is key. Tom explains how to identify and approach potential partners, and the importance of building an email list for successful marketing. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

In this episode, host Julie Hood shares some of the most common mistakes experts and advisors make when marketing their businesses - so you can avoid them! These mistakes are pulled from the free ebook, Leadsology, by Tom Poland. Get the book and the links at https://CourseCreatorsHQ.com/230.    LINKS MENTIONED   Get the full Leadsology ebook by Tom Poland for free - along with all 16 mistakes and the  10-Step In Demand Lead Generation Model (aff. link) at:   https://CourseCreatorsHQ.com/LeadsologyEbook        RELATED EPISODES   E081: Where Should You Broadcast Your Message?E137: You Don't Have to Niche Your Online CourseE068: Top 6 Mistakes Course Creators MakeE229: Challenge to Take On a New Channel as a Course CreatorE054: 9 Ways Course Creators Build Belief with Potential StudentsKEY TAKEAWAYS FOR ONLINE COURSE CREATORS    As noted in the Leadsology ebook (get all 16 mistakes here).Mistake #1: Putting tactics before strategy.  Mistake #2: Random acts of marketing.   Mistake #3: Relying on word-of-mouth marketing.   Mistake #4: Copying a high-flow model.   Mistake #5: Offering a traditional service.   Mistake #6: A failure to niche.   Mistake #7: A failure to respect pipeline principles.   Mistake #8: Lack of lead generation scalability.   Mistake #9: Failure to establish know, like and trust (per Julie: and belief!)Mistake #12: Thinking that cheaper prices will increase demand. COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2025PlannerPodcast   Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube  https://coursecreatorshq.com/YouTubePodcast   Facebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/

How do you stand out from competitors? After all, it's the ultimate goal – to differentiate your business in a way that builds engagement and brand loyalty. Well, sales and marketing guru Tom Poland may just have the answer with his marketing message formula. He says your message needs three elements to succeed: it must be benefit-rich, contain specifics and be differentiated. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

In this episode, we chat with Tom Poland, a multiple best-selling marketing author with clients in 151 cities around the world. Broadcasting from his private resort on Australia's Sunshine Coast, Tom shares his insights on integrity in sales, the power of caring for your clients, and his renowned lead generation methodology, Leadsology. Discover how to create a predictable flow of new clients through organic and ethical marketing strategies. Tune in for an engaging conversation that covers everything from building lasting client relationships to creating impactful content that resonates with your audience. Whether you're an introvert looking to connect without leaving home or a seasoned professional seeking new approaches, this episode offers valuable takeaways for everyone. Join us on the journey to make sales social and elevate your business to new heights. Don't miss out—subscribe and listen now!

Mike Switzer interviews Tom Poland, who lives and writes in Columbia, S.C.

Mike Switzer interviews Tom Poland, who lives and writes in Columbia, S.C.

One of the most effective marketing strategies is tapping into other people's networks. But, Marketing Specialist and Founder of Leadsology, Tom Poland says, it requires finding partners whose audience aligns with your target market: offering something that people are already looking for is key. Tom explains how to identify and approach potential partners, and the importance of building an email list for successful marketing. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Alright podcasters - you are in this to tap into other people's audiences and get more leads & clients right? Have you thought of launching a webinar? I know I have -  I have the leadsology guru himself  Tom Poland on today to share how to create a webinar that sells, tips and tricks and how to leverage other people's networks to boost results.    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Select Series: In this special Select episode, we'll delve into "Hugh Jackman Marketing, the Science of Being in Demand & the Purpose of Life" with Tom Poland. Originally aired as Episode 12 of Guts, Grit & Great Business® on July 21, 2020, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. A fascinating and insightful conversation on business marketing, lead generation, and the purpose of life(!) with Tom Poland, creator of Leadsology® and a #1 best-selling author of numerous books that support people in building sustainable businesses (and successful lives). Tom currently helps entrepreneurs around the world create a flow of high-quality, inbound, new client inquiries into their business almost every week of the year. In this conversation, one of my favorites yet(!), Tom shares his brilliance across a variety of topics: marketing, webinars, lead generation, as well as what it takes to create an extraordinary life. We discuss what happiness really is, life purpose, Tom's introduction to personal development which started when he was just 16 years old, and some extraordinary insights on what success really is gained from his time doing volunteer work in prisons running goal setting workshops. Plus so much more! Join us in this conversation, you will not be disappointed. Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast/tom-poland/

How do you stand out from competitors? After all, it's the ultimate goal – to differentiate your business in a way that builds engagement and brand loyalty. Well, sales and marketing guru Tom Poland may just have the answer with his marketing message formula. He says your message needs three elements to succeed: it must be benefit-rich, contain specifics and be differentiated. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Our guest in this episode is Tom Poland who is best-selling author of the Leadsology series of books and also Marketing with Webinars. His new book: "Get Quality New Clients for free from Other People's Networks” is launching in early November.We explore the power of email marketing, the importance of establishing strong business relationships, and the concept of leveraging other people's networks (OPN) for marketing success. Key Points:Leveraging other people's networks (OPN) through email marketing and strategic partnerships is a powerful and cost-effective way to generate new clients.Building relationships, establishing trust, and offering value are crucial in successful marketing and business collaborations.Investing in expert guidance and implementing proven strategies is essential for long-term business success.Tom previously appeared on Episode 446 of the podcast.Listen to the podcast to find out more.

 Gain insights from Tom's 30 years of experience and 600 OPN partners, learning from his mistakes and understanding why certain OPN promotions work while others don't Discover the concept of Other People's Networks (OPN) and how it can be leveraged to get new clients for free in just two hours per week Understand the importance of identifying and qualifying good OPN partners, and how to approach them to set up mutually beneficial partnerships Get practical steps to get started with OPN, including setting up an email list, developing a lead magnet, and outsourcing the identification and qualification process to a freelancer Resources/Links: Get BULK New Clients Each Month In Only Two Hours Per Week FREE book. Click here: https://gettomsbook.com/ Summary Are you struggling to generate new clients for your business? Do you want a proven marketing strategy that can bring in leads consistently? Look no further! Introducing Other People's Networks (OPN), a revolutionary marketing system that can help you get new clients for free in just two hours per week. Imagine having other people promote your free offer to their email subscribers, generating a flood of new client inquiries every month. With OPN, you can tap into the power of other people's networks and leverage their email lists to reach your ideal clients. By creating a valuable free offer that features your expertise, you can entice potential clients to take action and book a time to chat with you about becoming a client. Don't miss out on this opportunity to transform your marketing and grow your business. Get your hands on the book "Other People's Networks" by Tom Poland, a multiple bestselling author and marketing expert. In this book, Tom shares his step-by-step system for implementing OPN and provides real-life case studies of its success. Check out these episode highlights: 00:10 - Discover the power of other people's networks (OPN) and how it can revolutionize your marketing strategy 00:45 - Learn how OPN can help you get new clients for free in just two hours per week 01:03 - Uncover the secrets of other people's networks and how they can generate a steady stream of client inquiries 02:32 -Real-life examples of how OPN has worked exceptionally well for businesses in various industries 04:34 - Avoid common mistakes when implementing the OPN system and maximize your results 08:09 - Understand the key differences between OPN and traditional joint ventures and why OPN offers more control and accountability 10:34 - Start now and take advantage of OPN to grow your email list and generate bulk inquiries each month 12:44 - Gain insight into the catalyst that led to the discovery of OPN and the potential it holds for your business 15:29 - Identify good OPN partners and leverage their networks to reach your target market effectively 18:12 - Take a sigh of relief as you realize that you don't have to initiate anything in the OPN process 19:08 - Get started with OPN by setting up your email list, developing a lead magnet, and enlisting the help of a freelancer 20:00 - Don't miss out on the launch of "other people's networks" by Tom Poland and learn the step-by-step system to harness the power of OPN Tweetable Takeaways from this Episode: “You've got to get yourself an email list, that's your ticket to entry into the OPN game.” -Tom PolandClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Uwe Dockhorn 00:10 Welcome to an interview with my mentor, Tom Poland. Hi, Tom. And it's a pleasure talking to you today. How you doing Tom Poland 00:17 Today? It's a pleasure talking with you as well. I feel like spiritual one. Well,

 Learn how you can stop being an advice monster and start being curious in your sales conversations Understand why selling is about building relationships and not just about the transactions Find out what questions you should be asking to turn conversations into sales Resources/Links: Want to find out how to convert your discovery call into a guaranteed sale? Click here: healthystepswithnicole.com/questions Summary Do you want to learn how to stop the sales struggle and start converting your conversations into promising leads? Sales aren't actually all about transactions, it's also about building relationships. It is crucial to understand the importance and the influence of curiosity and confidence in increasing your sales. Nicole Cramer is a sales coach, speaker, and corporate sales trainer. She empowers women entrepreneurs and sales professionals with impactful conversations for more sales, clients, and global influence. She is also a former 7-year corporate sales superstar. Make sure you're all ears as Nicole talks about how to actually increase conversion on your discovery calls by shifting focus from building transactions to building relationships. She also gives the secret of how you can make selling fun by asking the right questions. Check out these episode highlights: 01:39 - Nicole's ideal client: My ideal client is a sales professional or entrepreneur who wants to make more sales and understand how to have the conversations that are going to get them there. I think my belief is sales is very relational, and it's not transactional. 02:13 - The problem she helps solve: That's where the feeling of "salesyness" comes from. And salesyness isn't even a real word, but a lot of people use that as the way they describe how they feel when they're selling. 03:09 - The symptoms of the problem: Some of the symptoms, again, are they're feeling salesy, and they're losing sales. And they have a lack of confidence because of the circumstances when really what they sell. 04:26 - Clients' common mistakes before consulting Nicole: I would say they try to push the features and the benefits, rather than actually focusing on the potential client's pain points and needs. And that comes down to asking good questions and listening vs "Here's what it really is". 06:15 - Nicole's Valuable Free Action (VFA): I would say the number one thing is to stay curious. Be curious in every conversation because it touches on what you just said, Tom. People coming as advice monsters. 07:24 - Nicole's Valuable Free Resource (VFR): Want to find out how to convert your discovery call into a guaranteed sale? Click here: healthystepswithnicole.com/questions 07:51 - Q: What inspired me to leave a full-time job and go in doing coaching and speaking full-time? A: A very bold one! You know, I was inspired to help others. Tweetable Takeaways from this Episode: “Sales are very relational, and it's not transactional.” -Nicole CramerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from Sunshine Coast here in Australia, joined today by Nicole C. Cramer, locally known as Nick. Nick, good day from Down Under. Where are you hanging out? Nicole Cramer 00:24 I am currently in Nashville, Tennessee! Tom Poland 00:27 Pretty warm? Nicole Cramer 00:28 It is! It's very warm, very humid. Tom Poland 00:30 I heard there was a heat wave going through there every summer this year. Folks, Nicole is a sales coach. She's a speaker. She's a corporate sales trainer. So she works with teams of salespeople as well as individuals.

 Discover why is it better to copy something that's been working rather than being original Learn the advantages of having a swipe file and how can use it to write a star-seller copy Understand why looking for copywriters in-house isn't always the best solution to your bad sales Resources/Links: Want to learn more about how to write copy that drives sales? Click here: bly.com Summary Do you want to learn how to write a copy that actually sells without the stress? Writing copy isn't supposed to be difficult if you have the right people and techniques for the job. An effective copy can be modeled from something that is already working, rather than original. Robert Bly is a freelance copywriter and author of 100 books. Grab a pen and take down notes as Robert talks about what differs from a copy that's just good from one that works and actually sells. He also shares how you can write your own A-level copy that guarantees engagement and sales! Check out these episode highlights: 02:21 - Robert's ideal client: My ideal client is twofold. Number one, I only work with clients that are direct response or direct marketers that could be online. It could be multi-channel. 03:41 - The problem he helps solve: The standard answer would be getting more sales, more clicks, or conversions. But the problem that clients really have is they tell me I can't get a copy anywhere that's right. 04:55 - The symptoms of the problem: The two symptoms. One is the obvious-- bad numbers. They say, "I ran this Google campaign." "Send it to my landing page." And it's like zero or it's very low! 05:58 - Clients' common mistakes before consulting Robert: Here's what I think a lot of clients quite naturally, and I think it's fine, will inhouse. They have staff or employees who will write their own copy. 07:18 - Robert's Valuable Free Action (VFA): If they want to write better copy and do it themselves, or have someone on their staff do it, that copywriter should keep what we used to call in the good old days, I don't know if you use this today, a "swipe file". 08:58 - Robert's Valuable Free Resource (VFR): Want to learn more on how to write a copy that drives sales? Click here: bly.com 10:02 - Q: How do you get from B-level copy to A-level copy? And really stand out as a copy. A: I think the quick definition of A-level copy is it's a big idea. In other words, it's not "seven reasons to buy a garden hose". Tweetable Takeaways from this Episode: “It's better to model after something that you know is working than to be brilliantly creative and original.” -Robert BlyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia. I'm joined today by Robert Bly, a.k.a. Bob. Welcome, sir! A good day from Down Under. Where are you hanging out? Robert Bly 00:22 I am hanging out, as I always do, in New Jersey, on the east coast of the USA. Tom Poland 00:27 New Jersey Turnpike, they've been John Malkovich. Right? Robert Bly 00:30 That is one of our major roads. The Turnpike, and the parkway, Tom Poland 00:35 Not a fun place to get dropped out onto the sidewalk, probably, but anywho! So how do you- I mean, in New Jersey, you're really close to New York, right? Robert Bly 00:42 Very close to New York. And if there was no traffic, it could literally be a 15-minute drive. But, these days, there's always traffic. Tom Poland 00:51 So is New York like a big brother to New Jersey? Is that sort of chip-on-the-shoulder thing between the two that sometimes there's a sibling rivalry? Robert Bly 00:59 Yeah,

Are you ready to take your business and life to the next level? Tune in as Ken D Foster interviews Leadsology Founder Tom Poland  #voicesofcourage #kendfoster #TomPoland Youtube: https://youtu.be/xZLKi2Z8-H4 Visit us: voicesofcourage.us

 Find out how you can authentically and predictably convince people to bite on your offer Discover why the generic marketing tactics you've been doing aren't working Learn more about the importance of aligning your beliefs with your marketing and expertise Resources/Links: Wanting to know how you can presell your online course without the stress? Click here: elinatoli.com/presell Summary Do you want to know the secret of how you can monetize your expertise authentically and with certainty? In sharing your expertise, it is crucial to be mindful of the impact you're capable of first. If your mindset is all about the money, then marketing your expertise and monetizing from it will just be as hard as climbing Mount Everest! Align yourself and be authentic first so that the profit will come pouring in later on. Eli Natoli is an international bestselling author, speaker, and marketing strategist. She helps experts scale their income, impact, and freedom with one-to-many offers without the complexity and overwhelm. Her unique approach to strategic service-first marketing has helped thousands of coaches and business professionals sell one-to-many offers– online courses, membership, group programs– to the tune of over $40M in sales. Eli Natoli shares how you can monetize your expertise so that you can make a profit out of what you love doing. She also opens up the world of authentic and predictable marketing by giving her powerful insights on why you should stop using those cliche marketing tactics and start aligning your values to your own marketing. Check out these episode highlights: 01:39 - Eli's ideal client: Experts who have a mission. They have a purpose, and they just want to make sure that it gets in front of the right audience. 03:15 - The problem he helps solve: So a lot of times, Tom, what I hear from them is, "I know what I have is result driven. I know what I have can really impact people's lives. It's really, really important. And my problem is, I can't get it in front of the right people.” 04:23 - The symptoms of the problem: So the top three that I usually come across are constantly strategy hopping or tactic hopping, meaning they go from this platform to this tool to this advice to that tactic, thinking that's going to solve their problem. 05:39 - Clients' common mistakes before consulting Eli: Again, the top three things that are happening there are that they're chasing money instead of impact, right? They've gotten so caught up in the day-to-day of running their business that they lost sight of the impact that they're capable of making. 07:29 - Eli's Valuable Free Action (VFA): If you are after that consistency, and be able to scale your business with one too many offers, because that's what I love to add to any business, is to pilot it. 08:12 - Eli's Valuable Free Resource (VFR): Wanting to know how you can presell your online course without the stress? Click here: elinatoli.com/presell 08:58 - Q: Remember I said like this third symptom that a lot of people have is they don't know how to convey the right message because they don't really spend the time to uncover who they are, and make sure they bring that to the table. A: That to me is the glue that holds everything together. Tweetable Takeaways from this Episode: “A lot of people don't know how to convey the right message because they don't really spend the time to uncover who they are, and make sure they bring that to the table.” -Eli NatoliClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia,

Today, we have a special episode featuring Jose's recent appearance on the Marketing the Invisible Podcast with Leadsology hosted by Tom Poland. If you've been frustrated, or stuck on a revenue plateau, this episode is for you!

 Find out how you can love marketing again by doing it your way while guaranteeing better sales Understand why creating an experience for your audience as your first step is crucial Learn the importance of focusing on being better than doing more for your marketing Resources/Links: Want to know what's your content personality? Click here: joyfulbusinessrevolution.com/quiz Summary Do you want to create content that magnetizes your message and simplifies your marketing? You'll end up exhausting yourself if you just try to do and be more, especially if you're not working with the right marketing strategy. To maximize your potential, magnetize your message, and gain continuous sales without stress, it is crucial to first energetically align yourself with your marketing. And you can do it through the psychology of selling. Amy Hager is the marketing mentor at the Joyful Business Revolution and helps coaches, consultants, and service-based business owners create organic marketing that you enjoy and that gets conversations started that leads to sales. Grab a drink and sit in with Amy as she talks about the psychology of selling so that you can align your marketing with your energy and your message! She shares how you can become more visible online and turn your engagement into sales without being or doing more. Check out these episode highlights: 02:02 - Amy's ideal client: Coaches, consultants, or service-based business owners, and I think, the key is who have already a strong referral business. 02:29 - The problem she helps solve: So a lot of times, what we hear is, "I hate my marketing. I'm not good at marketing. It's a chore. I want someone else to do it." So we're really helping you solve that problem of finding marketing and a marketing strategy that feels good to you. 03:14 - The symptoms of the problem: Your referrals are so strong but maybe not as frequent as they used to be. So you do need to step up the income one way or another. Tried marketing, but as I said, you don't like it. 04:16 - Clients' common mistakes before consulting Amy: So a lot of times, it really is the feeling that they need to be more visible. They need to be more places. 04:55 - Amy's Valuable Free Action (VFA): When you're thinking about the messaging that you're creating and the content you're creating, you need to create an experience. That is the very first step of the psychology of messaging and the psychology of sales. 07:03 - Amy's Valuable Free Resource (VFR): Want to know what's your content personality? Click here: joyfulbusinessrevolution.com/quiz 08:36 - Q: What happens when you only tap into one of those things? Will you miss a bigger, wider audience? A: No, because you're going to tap in deeper and build stronger relationships with your people. Tweetable Takeaways from this Episode: “More is more. We really want to focus on ‘better is better'.” -Amy HagerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Amy Hager. Amy, a very joyful good day from Down Under. Where are you hanging out? Amy Hager 00:23 I am in Virginia, just south of Washington, DC. Tom Poland 00:26 And how is the weather? Are you having heat waves there? Amy Hager 00:29 We do have the heat wave going on. Tom Poland 00:32 So what sort of temperature have you been having? Amy Hager 00:35 I would say high 80s, 90s, but like that super muggy, humid. As soon as you walk out the door, it's just like, "Ugh". Tom Poland 00:43 So if it's Celsius,

 Find out how you can get your target market to buy from you through the power of attention psychology Learn why being persuasive isn't going to get you much clients Understand the importance of getting your audience's attention first before marketing your offers Resources/Links: Want to learn how to hack the human attention algorithm? Click here: www.donnie-bryant.com/attention-algorithm Summary Have you been trying everything to boost your marketing but nothing seems to be working? Having the right words isn't enough to successfully market your products and make your prospects bite the bait. You need to know how to first get their attention especially if the market is full of the same products or services you have to offer. Donnie Bryant is a 9-figure direct response copywriter and marketing consultant. Sit back and listen to Donnie as he talks about the importance of shifting your mindset in marketing from persuasion to understanding. He also shares his insights and promising tips on how you can boost your marketing organically with the power of attention psychology. Check out these episode highlights: 01:53 - Donnie's ideal client: My ideal clients, I've actually, over the years, worked with almost any niche you can think of. These days, I'm primarily working with professionals in financial services and education around stock market investing and stuff like that. 02:20 - The problem he helps solve: A lot of entrepreneurs don't get into business to become marketers. And so what they learn, oftentimes, is an observation that came from a book, or they're copying what they saw someone else do. 04:15 - The symptoms of the problem: The one that I love to say is when there are people you know should be buying from you, but they're not buying. That's hint number one. 05:08 - Clients' common mistakes before consulting Donnie: A big mistake that people do is they try to be more persuasive talking about their product. In most cases, you need to change it up and talk about the things that your ideal client is actually concerned about. 06:09 - Donnie's Valuable Free Action (VFA): The one thing you can do, and it's absolutely free, is get a piece of paper or a spreadsheet, and do a deep dive on who your ideal customers are. 07:17 - Donnie's Valuable Free Resource (VFR): Want to learn how to hack the human attention algorithm? Click here: www.donnie-bryant.com/attention-algorithm 08:03 - Q: You should have asked me about my family. A: I'm a father of four. My youngest just turned a teenager last week. And that's my pride and joy. Tweetable Takeaways from this Episode: “A big mistake that people do is, they try to be more persuasive talking about their product.” -Donnie BryantClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Donnie Bryant. Donnie, good day, sir. Welcome to the show! Where are you hanging out? Donnie Bryant 00:22 Good day to you. I'm on the sunny shores of Lake Michigan and Chicago, Illinois. Tom Poland 00:28 Do you have a pretty hot summer? Donnie Bryant 00:30 Extremely hot! I think yesterday, the heat index was over 100, so that's a little rare for us. Tom Poland 00:35 Global boiling rather than cooling. Alright, we're not gonna get into the politics of that. Folks, Donnie and I have actually known each other for quite a few years now. I was just going through his blog last night, and I just kept getting these light bulb moments where Donnie and his blog were shining the spotlight on one aspect of marketing or sales where it was so apparent that...

 Learn the importance of focusing on your ideal audience rather than everyone in general Know how you can craft the perfect funnel through the right strategic approach Understand why less is often more especially if you're targeting the right people for your events Resources/Links: Want to learn how to authentically and confidently scale up your business? Click here: radical-marketing.com Summary Are you having trouble scaling your events that you end up losing more money? Less is often more, especially when it comes to crafting the perfect sales funnel. More ads, many videos, and a bigger audience aren't necessarily what's going to get you more sales. Being specific and targeting your ideal audience can promise you better and higher ticket sales. Terence Tam is a former University Lecturer who now has a Marketing Agency that specializes in generating leads for gurus and coaches to sell high-ticket offers. Keep your ears open and listen to Terence's magic as he talks about how you can generate high ticket sales without losing more money and stressing out yourself. He also shares the promising effects of ‘less is more' by focusing more on your target audience. Check out these episode highlights: 01:42 - Terence's ideal client: I do claim high-level coaches with high ticket offers, and they normally sell using a one-to-many platform like webinars, challenges, workshops, and the like. 02:05 - The problem he helps solve: The main problem I solve for them is that most of the events right now are not scalable, right? They can't get enough people to their events. 02:37 - The symptoms of the problem: Getting not enough numbers, or they're actually losing money from their events, which is really sucky, right? Or they're getting people who are not the right fit for their events, and they are trying so hard to sell them that, "Hey, this is right for you." 04:25 - Clients' common mistakes before consulting Terence: They think they need to do more ads, videos, courses, and events. But when you take a strategic approach, you actually can do less and achieve more. 06:03 - Terence's Valuable Free Action (VFA): A top tip I would give them is that they need to just focus on stripping away stuff, like I just mentioned, and focusing on really the ideal customer that they really want to target. 07:07 - Terence's Valuable Free Resource (VFR): Want to learn how to authentically and confidently scale up your business? Click here: radical-marketing.com 08:02 - A: Coaches need to be innovative and be willing to change like three years ago when the pandemic first hit. Webinars were a thing but today, maybe other things challenges could be workshops, etc. Tweetable Takeaways from this Episode: “Focus on the ideal customer, the ideal customer avatar, and that will make your return on ad spend just go through the roof.” -Terence TamClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the sunny Sunshine Coast in Australia, joined today by Terence Tam. Terence, I know you've been Down Under. You're a former university lecturer at Griffith University, I think here, in Queensland. Terence Tam 00:26 Yes. That's right! Tom Poland 00:26 A very warm welcome, sir! Where are you hanging out at the moment? Terence Tam 00:29 Well, I'm hanging out there in Sabah in a place, which is near to the Philippines on the big island of Borneo, which is right next to a country that I think everybody knows, which is Brunei. So it's kind of like the digital nomad lifestyle, right? I lived in Australia for 20 years,

 Discover how you can turn your target market into committed clients through the power of workshops Learn why using free content or templates as your resources aren't really that effective Understand the importance of validating the demand first before committing to a workshop Resources/Links: Want to know how to craft the perfect workshop with less stress? Click here: tylerbasu.com/online-workshop-checklist Summary Have you been investing in workshops but it doesn't seem to get the leads you want? Crafting a workshop can be for many things– to introduce, to educate, or to sell. However, it's not as easy as it seems. To turn your audience into committed clients, it's crucial to first see the demand and understand your clients in order to craft a workshop that fits their needs. Tyler Basu is a Customer Education & Marketing Strategist that specializes in helping online business owners create effective online workshops to attract and retain more clients. Grab some coffee and listen to Tyler as he shares how you can craft the perfect workshop that can help you either generate new leads or effectively retain your clients without the stress and extreme expenses. Check out these episode highlights: 01:46 - Tyler's ideal client: I work best with B2B software companies that generally have between a few hundred and a few thousand customers. I've worked with folks that sell like coaching, consulting, training courses, etc, as well. 03:00 - The problem he helps solve: The problem that I solve is helping other businesses create educational, but implementation-based online workshops that they can either use and bring into their marketing and help to attract and acquire new clients. 03:57 - The symptoms of the problem: A symptom that shows up on the marketing side of things is that they're either generating leads that are not quite qualified or completely unqualified, or they've built a list of leads using free content and free training and educational resources. 05:26 - Clients' common mistakes before consulting Tyler: The folks who make really good courses, for example, usually have some sort of educational background like they know how to teach. They know how to transfer information effectively. 06:38 - Tyler's Valuable Free Action (VFA): This is generally the first step that I have anybody do that is about to go down this road of creating a workshop is to go and gauge the demand for your workshop. 07:15 - Tyler's Valuable Free Resource (VFR): Want to know how to craft the perfect workshop with less stress? Click here: tylerbasu.com/online-workshop-checklist 08:44 - Q: How are workshops different from webinars? A: I know you've got tremendous resources when it comes to webinars. Webinars, as I define them are generally educational in nature. Tweetable Takeaways from this Episode: “Make sure there's interest in the topic before you commit to creating the entire workshop.” -Tyler BasuClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. As ever, I am Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Tyler Basu. Tyler, a warm good day from Down Under. Sir, where are you hanging out? Tyler Basu 00:24 Hey, Tom! I'm just outside of Vancouver, Canada. So west coast of Canada. Tom Poland 00:27 Oh, beautiful part of the world! In Vancouver, I remember you can go swimming with the dolphins in the morning and be skiing in the afternoon. Tyler Basu 00:36 Hey, you should go swimming in the sea with the killer whales and the seals, more likely. Tom Poland 00:42 This is a marketing label, I know,

How can businesses build trust, foster human connection, and align with shared values in the age of AI and technology? And why on Earth does Facebook feel the need to change its advertising platform every four seconds? (Ok, we can't answer the second question there. Ask Zuckerberg.) But in this episode, we wholeheartedly tackle the first. Jenn Neal of Formula Done joins Annie P. to candidly share her best tips on leveraging Facebook's functionality amidst recent policy changes, and strategies for overarching marketing success with and without AI. Then, Jenn dives into her lifelong passion for different racing disciplines, including Formula 1. You'll be amazed how much it has to do with social media! Tune in for an insightful discussion filled with thrilling anecdotes, thought-provoking questions, a drag race romance, and plenty of laughs along the way. Resources: - Connect with Jenn through her website, Instagram, and https://www.linkedin.com/in/jennneal. - Grab her free ultimate guide to content repurposing at https://contentrepurposing.tools/ - Annie's award-winning sales course, Sales for Empaths, is now available as a Pay What Feels Right! Grab your seat at http://www.anniepruggles.com/NSSA What's Inside: [00:01:14] With algorithms, you'd be surprised how much having fun matters [00:05:23] Productivity, Dance Videos, and Visibility [00:12:18] Leveraging the Facebook behemoth [00:15:12] Visibility mini-masterclass [00:19:35] Easy, cheap Facebook boosting for more visibility. [00:21:53] How to liberate your content [00:26:57] A Drag Race romance [00:30:40] Elevating the ordinary to the excellent [00:33:09] Ethics and your best behavior (but in a joyful way) Wanna binge? Check out these related episodes: 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) 62: On Traction, Patience & Ted Lasso (feat. Sara Dean) 71: On Shiny Objects, Trends & Westworld (feat. Mariana Padilla) 106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski) 109: On Webinars, Credibility & Pleasantville (feat. Tom Poland)

 Discover how you can use stories to reach out to your clients and learn more about their problem Learn why origin stories are going to stop you from securing clients on the first try Find out what makes an appealing story that markets your services without being too sales-y Resources/Links: Want to learn what can really motivate your clients to buy your offers? Click here: cathygoodwin.com/baggage Summary Are you struggling with marketing and selling your services? Do you want to know how you can sell through storytelling? Storytelling is a powerful tool that can be used to sell anything. However, it's always a big mistake to revolve stories around yourself or share your origin story. Your audience wants to know how YOU can help them and WHY should they pick you through those stories. Market what you do, not who you are. Cathy Goodwin helps service-based small businesses and solopreneurs attract their ideal clients with their unique selling story. Listen to Cathy as she talks about how you can craft the perfect story for your clients that will not only tell but also sell! She also dives a little bit deeper into the world of marketing and shares what should be the essence of your story that baits your clients into availing what you have to offer. Check out these episode highlights: 01:52 - Cathy's ideal client: My ideal client is a service-based business owner, small business only. Solopreneurs are ideal for me. They are professionals, and they supply a service. 02:25 - The problem she helps solve: They have to be not just any higher, they have to be the right clients. And a lot of people today in the service business are offering something that their clients don't understand. 03:16 - The symptoms of the problem: Some things are that they are not getting a response to their content. They have a website. They have a sales letter. They have landing pages, and they're just not getting across what they offer, and how they're unique. 04:21 - Clients' common mistakes before consulting Cathy: The people I work with tend to be experienced. They're usually not beginners. They're at that next level. But what's happened is they get so caught up in what THEY do and tell THEIR story. 06:13 - Cathy's Valuable Free Action (VFA): What I always tell a client is let's look at three success stories. Three ways you work with clients, and you are successful. 07:09 - Cathy's Valuable Free Resource (VFR): Want to learn what can really motivate your clients to buy your offers? Click here: cathygoodwin.com/baggage 08:07 - Q: What is the biggest mistake entrepreneurs make when they want to tell a story? A: It's just a three-set. It's a story where they feel they should tell. They should bear their soul. Tweetable Takeaways from this Episode: “Find your client's backstory. What is going through their minds when they come to you? And then, your story answers their story.” -Cathy GoodwinClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a really warm welcome to Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Cathy Goodwin. Cathy, a very warm good day from Down Under. Where are you joining us from? Cathy Goodwin 00:23 Philadelphia, Pennsylvania in the US. Tom Poland 00:26 Philly's kind of, like, I've never been there when I look at the map, it's like one of those big cities that have got everything and are connected to all these other big cities as well. I mean, you're an hour and a half from just about everywhere, right? Cathy Goodwin 00:38 We are afraid between New York and Washington. Yes. Tom Poland 00:41 Yeah.

 Discover how you can get started on creating an online course that will make viewers want more Understand what are the different factors you need to consider that can make or break your online course Learn why you need to begin creating a course with the end in mind Resources/Links: Want to learn how to create training that sells? Click here: www.nancygiere.com/8easysteps Summary Do you want to create an engaging online course but just end up failing in the end? Creating just an online course is far different from crafting an engaging one. It's not just a full-blown webinar cut up into little chunks– it's more than that. Take your expertise and craft the best online course that will keep your viewers wanting more by keeping the end and your purpose in mind. Nancy Giere is a course creation expert. She works with businesses of all sizes to turn their expertise into high-profit courses. She created engaging, fun, and interactive programs that get results. Keep your ears wide open and listen to Nancy's amazing insights on how you can keep your viewers engaged and invested in your online courses. She also shares her secret tips on crafting the best engaging online course that can turn your viewers into clients! Check out these episode highlights: 02:01 - Nancy's ideal client: My ideal client falls in the category of a thought leader. And that's usually some combination of author, speaker, coach, and consultant. 02:20 - The problem he helps solve: The problem that I solve is most of the people that come to me, either have so much content they don't know how to put it together, or they feel like it's a blank sheet of paper and they don't know where to get started. 03:04 - The symptoms of the problem: One of the big keys really falls into time. Oftentimes, people will be repeating the same thing over and over again. And if they can take that content and package it, and give it to their clients to review, then they can work with them at a deeper level. 03:40 - Clients' common mistakes before consulting Nancy: The biggest mistake that people make is they think that they can take a webinar and chop it up and turn it into an evergreen course. That is the number one problem. 05:36 - Nancy's Valuable Free Action (VFA): A really simple tip when you're doing your recording, is to divide it into discrete chunks. And pause, smile, pause again. So you give your editor a place to break up the content. 06:49 - Nancy's Valuable Free Resource (VFR): Want to learn how to create training that sells? Click here: www.nancygiere.com/8easysteps 07:41 - Q: What's the best way to get started? A: And the best way to get started is to think about who you serve. You want to think about creating your training, like marketing, every type of service. Tweetable Takeaways from this Episode: “You have to begin with the end in mind.” -Nancy GiereClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland, beaming out to you from the very sunny Sunshine Coast here in Australia. I'm joined today by Nancy Giere. Nancy, good day! A very warm welcome from Down Under. Where are you hanging out? Nancy Giere 00:22 I'm near San Francisco in the US. Tom Poland 00:24 San Fran! So you've been through the big wet or the big cold that was winter? Nancy Giere 00:29 Yes! Tom Poland 00:30 And the rivers and lakes are all filling up with the melted snow. I just got off the call from someone who's half an hour from San Francisco. And they boarded on a lake, which was dry, and now it's full. So, folks, Nancy is a course creation expert. She not only knows how to create courses that have pe...

 Discover how you can use podcasting as long-form content that promises you more leads at a lesser time Learn the importance of publishing original content online in positioning yourself as a thought leader Understand why you shouldn't rely on trends as a solution to your lead-generation problem Resources/Links: Want to learn how you can make more profits out of podcasting? Click here: theeffortlesslife.co/podcastworkshop Summary Have you been experiencing burnout from trying different ways to generate stable and promising leads? Hopping on to trends isn't always the best solution in making yourself known in the online realm. It's short-term and can get stressful since you always need to post content. It's better to invest your time, effort, and money into long-term stability, such as publishing a book or even podcasting! Courtney Elmer is the Founder of The EffortLESS Life and helps online experts increase traffic and sales while enhancing their reputation as respected thought leaders in their niche. Take a break and listen to Courtney's amazing insights on how you can leverage your leads by creating a lead generation machine through creating a groundbreaking podcast. She also shares her top tips on how you can introduce your niche to the online community without wasting your time and efforts in short-term trends. Check out these episode highlights: 01:32 - Courtney's ideal client: We work primarily with six and seven-figure coaches, consultants, speakers, and authors, who want to elevate their thought leadership and become the go-to expert in their niche. 02:10 - The problem she helps solve: There are many, but one of them is the feeling of having a wealth of info to share, lots of knowledge, and lots of insight that could help people, but struggling to package that into short-form content that can really make a difference in a 250-word, Instagram caption or a 15-second video. 03:29 - The symptoms of the problem: One of the things that I hear from people all the time is, "I am so burnt out from having to create and post three or four times a week", consistently come up with new content ideas that clearly drive sales because as soon as you post that content gets buried in the news feed within a 24-hour cycle or less. 04:39 - Clients' common mistakes before consulting Courtney: Right now they're likely looking for quick solutions to generate leads, to grow their following, but they haven't yet learned how to create long-term stability and leverage in their marketing. 06:19 - Courtney's Valuable Free Action (VFA): I would say the bottom line, you need to develop a long-form content strategy. For us, we do that via a podcast. 07:47 - Courtney's Valuable Free Resource (VFR): Want to learn how you can make more profits out of podcasting? Click here: theeffortlesslife.co/podcastworkshop 08:15 - Q: What is my podcast about? A: My podcast is called AntiFragile Entrepreneurship. And on the show, we explore how to navigate the ups and downs of growing a business as an entrepreneur. Tweetable Takeaways from this Episode: “You need to develop a long-form content strategy. This would be a book, a blog, growing an email list where you publish longer-form content on a regular basis, or a podcast.” -Courtney ElmerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you as always from the very sunny Sunshine Coast in Australia joined today by Courtney Elmer. And, Courtney, you're in the deep south, somewhere. Is that right? Courtney Elmer 00:23 I am! I am based in New Orleans. Tom Poland 00:25 New Orleans!

 Understand the importance of being specific about your product and who your target market is Learn what are the three secrets that can help you step up your copywriting game Discover how you can get specific and find your niche in the business Resources/Links: Want to know the secrets to marketing success? Click here: https://www.briankurtz.net/ Summary Have you been struggling to find your forte or niché in the market? Trying to solve everyone's problems through your product isn't going to do good for your business. If you're thinking that by being everything to everyone is going to bring you more profit, then you're wrong. You've got to narrow down your market and start from there. Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom, an iconic publisher and direct marketer. The second is the Founder of Titans Marketing, a direct marketing educational and coaching company. Grab your pen and paper as Brian puts down all his marketing cards and shares his secrets on how you can increase your sales through the right marketing and better copywriting. Check out these episode highlights: 01:42 - Brian's ideal client: My ideal client is not necessarily niche. It's basically anyone who was doing direct response marketing, and that's as a marketer, as a copywriter, and as a media buyer. 02:58 - The problem he helps solve: I start wide in a way by bringing them in because they want to do direct response marketing. But then I am interested in what they're doing. 05:49 - The symptoms of the problem: One of them is the thing that people think they're inventing stuff when it's already been invented. And that's true all the time with everybody! I start my conversations with, "I've never invented anything.” 06:42 - Brian's Valuable Free Action (VFA): I would say that the creative, the messaging, and the words that you're going to use to sell anything are the least important element of any campaign until it's not. 07:47 - Brian's Valuable Free Resource (VFR): Want to know the secrets to marketing success? Click here: https://www.briankurtz.net/ 08:08 - Q: Why is my picture on Jimmy Stewart's body in It's a Wonderful Life or why is there a T-Rex on my table? A: So basically, It's a Wonderful Life is one of my favorite movies of all time. And it's one that always, every Christmas and not during Christmas, I always want to watch for inspiration of what life would have been like if you weren't there. Tweetable Takeaways from this Episode: “You have to get the market right. You've got to get the offer right. And then focus on the messaging and the creative.” -Brian KurtzClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the very sunny Sunshine Coast here in Australia, joined today by Brian Kurtz. Brian, good day! A warm welcome from Down Under. Where are you hanging out? Brian Kurtz 00:23 I'm hanging out in Westport, Connecticut, which is a suburb of New York City, basically. Tom Poland 00:28 Right! As New York creeps. I could probably spend the entire interview just tilting my and head looking to see what you got on the wall there. Memorabilia. But we better not do that! Folks, if you're listening to this on iTunes or iPod, you probably want to hop over to our website and check out the video because it's worth just looking at the background. Brian, thanks for being on the show! For those of you who haven't heard of Brian, you're probably living in a cave if you're in the world of marketing because he's had two careers. The first spanned 34 years as a force behind Boardroom,

If your email marketing was a love story, would the couple get together in the end or would one run away, screaming in disgust? While that second scenario isn't all that likely, entrepreneurs are faced with a very real pain all too often: crickets. We put the best of our brains out there, only to be met with silence and a smattering of lackluster likes. What's a heart-centered service provider to do, to really truly connect? Allea Grummert joins Annie P." in the studio" this week to demystify the email outreach campaigns that just might matter most - the nurture sequence. It's a masterclass in authenticity and conversion copywriting wrapped in a zany, Jane Austen-obsessed bow. Who would be the better marketer - Mr. Bingley or Mr. Collins? How could Darcy have gotten Lizzie to buy in sooner? And what's the perfect balance between pride and passion in your work correspondence?  Resources: - Connect with Allea through her Instagram. - Grab her free guide to welcome sequences and more at duett.co/TLTQ - Hey, are y'all on THREADS yet? If so, be sure to connect with Annie @annieprenenur What's Inside: [00:06:42] Your story matters; let's share it. [00:10:53]  The questions that build rapport [00:13:43] How to ethically engage anxiety, frustration, and confusion [00:16:09] Experiences shape our preferences and create engagement. [00:21:31] Sometimes choices are correct, but maybe smelly. [00:25:15] "Don't let others dictate your content." [00:26:33] Goldilocks and lead magnets [00:31:00] Email strategies: insults, flattery, and constant marketing [00:35:36] Love letters to your customers bring clarity and reflection [00:46:50] Miscommunication and secrets in classic literature analyzed [00:53:21] Homework: Consider the tone and persona of your email marketing. Wanna binge? Check out these related episodes: 48: On Clients, Connection & Mean Girls (feat. Breanna Gunn) 70: On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski) 101: On Bro-Marketing, Manipulation & Andor (feat. Josh Elledge) 105: On Emails, Takeaways & Outlander (feat. Danielle Weil) 109: On Webinars, Credibility & Pleasantville (feat. Tom Poland)

 Discover the importance of keeping in touch with key relationships in your business Learn why hiring expensive isn't always going to solve your revenue plateau problem Understand the importance of looking at your business systematically and holistically Resources/Links: To get more FREE amazing and promising tips on how you can grow your business, click here: valueprop.com/tensteps Summary Have you been paying expensive just to get off that revenue plateau and continue growing? Being frustrated, spending more, and trying everything won't get you off that plateau or even anywhere. Not until you are able to look at your business holistically and systematically, you won't be getting anywhere off that plateau. Jose Palomino, the CEO of Value Prop Interactive, helps mid-market B2B companies struggling with sales growth and margin pressure sharpen their competitive edge to win more and better business. By empowering owners with a winning strategy, he has unlocked over $250M in new growth for dozens of owner-led B2B companies even in commoditizing markets. Push yourself out of that revenue plateau by listening to Jose's promising tips and insights on how you can grow your business while spending less. He also shares the importance of keeping in touch with your key relationships in the business and why these relationships should be valued more. Check out these episode highlights: 01:46 - Jose's ideal client: It'd be the owner or CEO. An owner that actually is operating a business in a B2B context, typically between like $2 and $20 million in revenue, lower number if they're more services, bigger number, or they make something physical. 02:09 - The problem he helps solve: When I think back on all the clients I've worked with, they were at a point of being stuck. They felt stuck either in revenue stuckness or not quite sure how to get to the next thing. 03:12 - The symptoms of the problem: The first and most obvious one is a revenue plateau, right? So they've hit a certain level of growth. They hit a certain number, but they're there for four years. 05:18 - Clients' common mistakes before consulting Jose: One of the first is because of frustration, they think hiring an expensive 'he'll-solve-it' headcount is going to solve the problem. 06:48 - Jose's Valuable Free Action (VFA): First, write down your top 10 client relationships, and the human beings that are most important to your business. Then call them. Especially if you're the owner, actually pick up the phone. 07:37 - Jose's Valuable Free Resource (VFR): To get more FREE amazing and promising tips on how you can grow your business, click here: valueprop.com/tensteps 08:03 - Q: How easy is it to get help? A: Very easy! I make it really easy for somebody to just reach out and let's have a quick conversation. Tweetable Takeaways from this Episode: “Until you look at your business holistically, you really aren't going to get off that plateau.” -Jose PalominoClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the very sunny Sunshine Coast in Australia. I'm joined today by one of the smartest guys I know, actually-- and I've never told him that, so don't let him hear me say that, sort of thing-- Jose Palomino. Jose, welcome! Jose Palomino 00:28 Well, glad to be here, Tom! Thanks. Tom Poland 00:30 I mean, you're already a smart guy. You actually look really intelligent, as well. It's just- Jose Palomino 00:34 Oh boy! That's a good pair, right? Tom Poland 00:36 One could argue that's even more important. So, Jose,

 Discover why you don't really need a complex survey tool Understand what is the principle of “closing the loop” and how can it help you Learn how you can avoid survey fatigue and ensure you get high-quality answers at a lesser cost Resources/Links: To learn more about what you can put in your survey to create impact, click here: surveyconversations.com/MTI Summary Do you want to deliver surveys that create an impact and push your audience to say YES? To ensure that your survey creates an impact not only on your business but also on your audience, it is important to get clear of your actions and make sure your audience feels wanted through three important things. You can't just ignore or assume. Dr. Matt Champagne is a scientist, author, and serial entrepreneur. He was named Technology Visionary by SURVEY Magazine for his pioneering work merging psychology and technology to create unique customer feedback solutions. Listen to Matt's expert insights on how you can maximize the potential and impact of your surveys through the secret psychological levers that get you that YES with less stress. Check out these episode highlights: 01:33 - Matt's ideal client: An ideal client comes from many industries, but typically, it's a small business owner, or it's a head of a larger organization or department, but they have a survey. It's an important survey. 02:13 - The problem he helps solve: It's three problems. I always tell folks, I saw three problems which are the problems of surveys. One is that you haven't generated a lot of participation. 04:00 - Clients' common mistakes before consulting Matt: They'll like to try to give incentives that don't solve the problem. They'll try to go to a more complex survey tool, which just adds complexity. 05:27 - Matt's Valuable Free Action (VFA): We talked about the nine principles of feedback. But if I had to pick one of those principles that you could do quickly, and for free, it would be principle five, which is called, "closing the loop". And this rests on the psychology that people only want three things. 07:12 - Matt's Valuable Free Resource (VFR): To learn more about what you can put in your survey to create impact, click here: surveyconversations.com/MTI 07:50 - Q: How do AI and ChatGPT intersect with surveys? A: My prediction is it's going to be a huge mess to start. Tweetable Takeaways from this Episode: “People only want three things-- they want to know their voice was heard, that they made a difference, and how they compare to others.” -Matt ChampagneClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out from the sunshine coast, very sunny indeed, here in Australia joined today by Dr. Matt Champagne. Matt, good day from Down Under, and a very warm- welcome back! You're the Boomerang that has come back to Australia because I think we've interviewed. This is maybe even the third time. Matt Champagne 00:30 It is the third time. Thanks for having me back, Tom! Tom Poland 00:33 This is the first time we've had a third-timer, and there's a reason for that, Matt, and everyone who's listening, I should say. Because Matt's the guy who is a marketer, wrapped up in science because he is actually a scientist. He's also an author and a serial entrepreneur. He was named- get this- Technology Visionary by SURVEY magazine for his pioneering work merging psychology and technology to create unique customer feedback solutions. And Matt and I have worked together. I've invited him back not because there are any affiliate commissions involved because there are not, but because his stuff is,

 Discover why you need to first get clear of your beliefs when it comes to setting habits Learn how you can overcome your default habits or patterns and setting out a clear path for your goals Understand why you need to accept that the world doesn't shift for our goals Resources/Links: Want to learn how you can build a successful self image? Click here: PeakPerformanceHabits.com/futureself Summary Have you been struggling to commit with your goals that you never seem to accomplish anything? Setting goals can be easy, but sticking to them can be difficult. You can plan all you want but you can only make progress if you ditch your default habits and commit to new ones. Get clear with your beliefs, know your intentions, and set new habits. Jackie Ulmer is a Mindset and Habits Coach, helping others improve all areas of life by slight edge shifts to their thoughts, then their habits. Get your pen and paper because you're in for a big treat on what Jackie has to share about the secrets of success through forming habits. She gives promising tips on how you can finally fully commit to your goal without the stress. Check out these episode highlights: 02:17 - Jackie's ideal client: That person that starts January 1 with high motivations to make this year "the ONE year", the big lofty goals are set-- whether they're going to shed those extra pounds or launch a new business, finally write that book, find that perfect person, eat and live more healthy. 03:02 - The problem she helps solve: Most of us have been taught throughout our lives what to think, but we've never actually focused on how to think. 04:33 - The symptoms of the problem: We set goals, but we don't truly then set a clear path to achieve them, including changing those default patterns or those default habits. 06:23 - Clients' common mistakes before consulting Jackie: We set a goal, and we think that we can just simply change our actions without actually changing our thoughts and beliefs, and habits. 07:19 - Jackie's Valuable Free Action (VFA): Well just pick one goal! Just start with one. And then think about what are those characteristics and habits of the person who's already achieved that goal. 08:37 - Jackie's Valuable Free Resource (VFR): Want to learn how you can build a successful self image? Click here: PeakPerformanceHabits.com/futureself 09:02 - Q: How does this relate to entrepreneurs and specifically the sales process? A: Systems run everything. We don't get our goals, we get our habits. Tweetable Takeaways from this Episode: “Systems run everything. We don't get our goals, we get our habits.” -Jackie UlmerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the very sunny Sunshine Coast here in Australia, joined today by Jackie Ulmer. Jackie, a very warm welcome from Down Under. Where are you hanging out? Jackie Ulmer 00:22 I'm hanging out in Scottsdale, Arizona where it's sunny and warm and getting warmer. Tom Poland 00:26 Yeah. You have pretty cold nights there in winter, right? But dry most of the year? Jackie Ulmer 00:31 Well, cold is relative. I mean, compared to Michigan or somewhere like that-- no. Cold for us? Yes. We have a joke here that you can always tell the nonlocals in February because they're wearing shorts and a T-shirt and all the locals are bundled up. Tom Poland 00:44 Yeah, it is actually similar here. We have cool, dry, sunny weather where we are, here in Australia, this part of Australia. And you can always tell the tourists because they are having a swim in the sea. And all the locals are walking along with hood...

 Discover how to run your business independently and without you Learn what are the 3 systems you need to achieve that growth you've always wanted with more time to spare Understand the importance of incorporating systems into your business Resources/Links: To get more promising advice on how to systematize your business, click here: https://www.chrisgoegan.com/3-systems-guide/ Summary Do you feel like you don't have any more time for yourself or your family? Does your business revolve around you? Having full control of your business does have some advantages but it can also become toxic and ruin your personal life. Integrating a system through engineered marketing can effectively grow your business without the stress and sacrifices from your personal life. Chris Goegan is the founder of Engineered Growth Systems. He helps entrepreneurs get to multiple 6, 7, or 8+ figures while having MORE time and MORE freedom with Engineered Marketing. Listen to what Chris has to share on how you can take back your life and run your business freely (and without being dependent on you) through systematizing your business with only 3 powerful systems. Check out these episode highlights: 02:00 - Chris' ideal client: Entrepreneurs who want to build a great business. It doesn't matter if they want to get to 6, 7, or 8+ figures, but they're really good at what they do. And they want to make it go big. 02:27 - The problem he helps solve: You know, and this is an interesting one, because it's like, you know how difficult it is, you know, to grow a business? How difficult is it to get leads and sales that close easily? 04:10 - The symptoms of the problem: It just you know, life gets hard. It gets hard and it's a struggle. Like people that tip they're stressed out. They're overwhelmed. They feel like they always have to be on, they always have to perform-- always have to be doing something and never get to the rest of mentally. 04:57 - Clients' common mistakes before consulting Chris: Well, they do what entrepreneurs do, right? They throw them out against the wall. Like entrepreneurs, we'd love to be busy. We love to do stuff. 06:11 - Chris' Valuable Free Action (VFA): That's a really tough question for people to answer or to do actually, because it's counterintuitive to the personalities they're wired to do. But the top tip is like, you know what, stop. Just stop and take inventory for a moment. 07:17 - Chris' Valuable Free Resource (VFR): To get more promising advice on how to systematize your business, click here: https://www.chrisgoegan.com/3-systems-guide/ 08:06 - Q: Why am I doing this? A: It's really twofold. It's like my daughter. And look, we have four kids. My oldest daughter is 21 now and I looked at her, she's getting older. Tweetable Takeaways from this Episode: “Is your business where you want it to be? Does everything depend upon you? The solution is obvious, sit back and change how you think.” -Chris GoeganClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia here, joined today by Chris Goegan. Chris, good day, sir. A very warm welcome. Where are you hanging out? Chris Goegan 00:23 I am originally from Canada, but I live in Southern California. Tom Poland 00:27 Did you move for the people or the weather or both? Or do you just like paying more tax? Chris Goegan 00:32 I know taxes are more in Canada, more here in California. But no, I moved out here for a girl I went to engineering school. She started three blondes, and she struck here.

Lead generation is (and should be!) a major focus for coaches today, which is why I'm bringing back guest Tom Poland of Leadsology to share his thoughts and expertise on this topic. Tom is a marketing mentor who started his first business at the age of 24 and has gone on to start and sell four others, taking two of them international, and in this episode, he reveals what happens when you can begin generating prospects predictably. You'll also hear why webinars are such a powerful tool to bring in warm leads, how Tom generates leads with his free book funnel, and so much more!   Get exclusive video content to grow your coaching business at www.naturalborncoaches.com/youtube!

 Find out how to speak out your message and convert you audience into clients Understand the importance and difference of educating from activating especially in speaking Learn how there's nothing wrong with you and why it's more about your marketing Resources/Links: Want to learn more on how to achieve a talk that converts? Click here: makeyourmark.com/3steps Summary Are you struggling with marketing your expertise and want to learn how to use the power of speaking to turn listeners into clients? Speaking and presenting can be so much profitable and enjoyable only if you've got the right audience and that captivating message that will bridge the gap between their problem and your solution. Krista Martin is the Founder of Make Your Mark and the Six Figure Impact Academy. As a speaker and 7-figure business coach, she teaches her clients how to fill their coaching programs through speaking and scale their business to multiple six figures. Sit back and grab a snack as you listen to Krista and what she has to share on how you can use your voice as an excellent and promising tool for your marketing to turn your listeners into active, high-paying clients. Check out these episode highlights: 01:56 - Krista's ideal client: My ideal client is a coach who's been in business for a couple of years. They're probably bringing in mid-five figures. And they haven't gotten off that "getting clients hamster wheel". 02:32 - The problem she helps solve: The problem that I solve is really helping people or it's when people are unclear about how to convert from their speaking. So they're speaking on the stage, but they're not getting clients. 03:16 - The symptoms of the problem: This would be the person who does want to share their message in a really big way. And they're getting great feedback when they're in front of the room. But again, it's just like you said crickets. 05:38 - Clients' common mistakes before consulting Krista: One is, I touched on this a few minutes ago, where it's like, over-educating. So they're just pummeling their audience and their meaning well, with content, these four steps, that kind of stuff. 06:48 - Krista's Valuable Free Action (VFA): What I would encourage anyone who's listening to this saying is, "I really want to share my message. I'm really wanting to grow”, make a list of someone who's gathering your ideal client. 07:54 - Krista's Valuable Free Resource (VFR): Want to learn more on how to achieve a talk that converts? Click here: makeyourmark.com/3steps 08:24- Q: What is my favorite charity to donate to? A: There's a homeless animal group here in Atlanta, that's "Angels Among Us", and donating to them is really a part of my bigger impact as a company. Tweetable Takeaways from this Episode: “One of my secrets to growing quickly was really learning how to leverage other people's audiences.” -Krista MartinClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia where it is indeed sunny, joined today by Krista Martin. Krista, love your stuff. Welcome to the show! Where are you hanging out? Krista Martin 00:24 I'm hanging out in Roswell, Georgia, just a little bit north of Atlanta. Tom Poland 00:28 And that's a big place, Atlanta, isn't it? I mean Georgia's a big place. Krista Martin 00:32 Yes, absolutely. Tom Poland 00:34 Everything else? Have you lived there long? Krista Martin 00:37 Oh, I've been here. It feels like I'm a native in the sense I've been here, I hate to say, already 20 years. So pretty much, I guess,

 Learn how to differentiate yourself from the rest of the market and turn website visitors into customers Find out why going hustle mode isn't always the best answer to your website problem Understand the importance of putting proof on your site and where should you actually be placing it Resources/Links: To get the FREE Golden Glove Cheat Sheet that will make you stand out, click here: mymarketingcoach.com/golden-glove Summary Do you want to know how to turn your website visitors into potential promising clients? Are you ready to stand out from the rest and be the best? Attracting customers and turning them into clients isn't all about investing in more ads, putting out more content and hustling more. Most of the time it's about claying the right message together along with a dash of proof! Terry Dean has helped thousands of clients attract more new customers online since 1996. Sit back and listen to Terry as he talks about his magic of messaging in marketing and how you can instantly hook up and turn your site visitors into loyal clients. Check out these episode highlights: 02:24 - Terry's ideal client: Ideal clients are consultants, coaches, and online course creators looking to attract more clients online, especially with automated systems. 02:48 - The problem he helps solve: Many experts and professionals struggle to clay a clear message that attracts their clients, especially in competitive markets. 03:33 - The symptoms of the problem: Well, if they're getting visitors to their website, and people aren't buying. People aren't contacting them. People aren't calling them, that's a pretty good sign right there. 04:43 - Clients' common mistakes before consulting Terry: One of the common mistakes I see people make is they go almost into a hustle mode, where they think that they have to do more, more, and more-- publish more content, go on more platforms until they're like totally overwhelmed and burnt out. 06:19 - Terry's Valuable Free Action (VFA): I call my basic formula for attracting new customers and clients, I call it the "Golden Glove". And there are five steps in that system. And I'm gonna give you one of the steps right here. 08:12 - Terry's Valuable Free Resource (VFR): To get the FREE Golden Glove Cheatsheet that will make you stand out, click here: mymarketingcoach.com/golden-glove 08:52 - Q: What are the other four steps? A: We don't really have time to reveal them right here. Tweetable Takeaways from this Episode: “Anywhere that you make a big promise, you should immediately back it up with proof.” -Terry DeanClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone! A very warm welcome to, yet, another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia joined today by Terry Dean. Terry, the second time around for you. We don't have many guests on the show twice, so you're doing well, sir. Thank you for being here again! Terry Dean 00:26 I'm honored to be invited back. Tom Poland 00:29 So, where are you based? Terry Dean 00:32 Ocala, Florida. It's nice and warm here. Tom Poland 00:34 Did you say California? Terry Dean 00:35 Ocala, Florida. Tom Poland 00:37 Ocala, Florida! Was gonna say California. They're having snow drifts at the moment! Yeah, so that's very, very different. Okay, Florida. Yeah. All right! Thank you for that. So, folks, Terry's got a very pragmatic approach to a subject that is often full of smoke in mirrors, which is marketing. He's helped literally thousands of clients attract new customers online since 1996, almost pre-internet. And most of them must have been in the dial-up days,

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Tom Poland is a multiple best-selling author who has spent 39 years as a sales and marketing professional. He is a specialist in generating the highest quality, inbound, new client inquiries. He lives in Castaways Beach, Australia and is voluntarily married. Top 3 Vlaue Bombs: 1. Marketing is where you generate the leads, and selling is where you convert the leads. 2. The biggest obstacle is having an audience that has already experienced the offer you have from someone else - and they had a bad experience. 3. The great thing about marketing is that it puts an offer in front of someone who is already looking for that offer, and selling tries to convince them that the offer is a good proposal. The Science of being in demand. Learn more by checking out Tom's website! - Leadsology Sponsors: HubSpot: HubSpot CRM's powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com! BELAY: Learn how to make the most of your time and maximize your results with BELAY's free offer! Download Your Personal Guide to a Productive Work Week, today! Just text FIRE to 55123!

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Tom Poland is a multiple best-selling author who has spent 39 years as a sales and marketing professional. He is a specialist in generating the highest quality, inbound, new client inquiries. He lives in Castaways Beach, Australia and is voluntarily married. Top 3 Vlaue Bombs: 1. Marketing is where you generate the leads, and selling is where you convert the leads. 2. The biggest obstacle is having an audience that has already experienced the offer you have from someone else - and they had a bad experience. 3. The great thing about marketing is that it puts an offer in front of someone who is already looking for that offer, and selling tries to convince them that the offer is a good proposal. The Science of being in demand. Learn more by checking out Tom's website! - Leadsology Sponsors: HubSpot: HubSpot CRM's powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com! BELAY: Learn how to make the most of your time and maximize your results with BELAY's free offer! Download Your Personal Guide to a Productive Work Week, today! Just text FIRE to 55123! HubSpot: HubSpot CRM's powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!

 Discover and dive deeper into the areas in your life and business that have been limiting your success Learn the importance of setting up your personal foundation in your work and influence your business Understand the correlation the effect of finding back your courage and changing the world Resources/Links: Want to know how to gain back your confidence and reignite your passion? Click here: https://kendfoster.com/ Summary Do you want to learn how to channel your courage to unlock your inner genius so that you can give the best to your business and clients? Having just a business isn't enough if you're mentally limiting yourself until the glass ceiling. Without the courage and the right mindset, you'll only be bound and limited by what you believe in. Have the courage to unlock your i Ken D. Foster is a keynote speaker, best-selling author, business strategist, and news personality, who owns a broadcast and media production company. He is the executive producer and host of the Voices of Courage Show syndicated on TV, podcast, plus radio and broadcast in 185 countries. He specializes in working with people who are committed to leveling up their lives, maximizing their highest potential, and contributing to making the world a better place. Listen to what Ken has to share and get back your courage to unlock your inner genius by learning the secrets of success and business growth. Check out these episode highlights: 02:08 - Ken's ideal client: An ideal client is anybody that owns a business that is really ready to uplevel that business. They may be stuck in stop-start patterns. 03:41 - The problem he helps solve: Well, the problem I solve is the limitations of the mind. So individuals think that they want to move forward in some area, but there's usually a belief or beliefs, a series of them that we really have to explore and look at. 04:27 - The symptoms of the problem: There's if you have a lack in your life if you have upset and stress in your life if you have relationships that aren't working in your business or your personal life if you have a health issue right now, those are symptoms. 05:15 - Clients' common mistakes before consulting Ken: You know, I love that question because a lot of people want to make a big difference in the world, that's great. My hat's off to you. I work with a lot of people that are in service in many ways. 06:39 - Ken's Valuable Free Action (VFA): Well, let me just give you, I wrote this book. It's called, the Courage to Change Everything: Daily Strategies and Essential Wisdom to Awaken Your Inner Genius. It's 440 pages, hardback. 07:36 - Ken's Valuable Free Resource (VFR): Want to know how to gain back your confidence and reignite your passion? Click here: https://kendfoster.com/ 08:30 - Q: What's your message to the world? A: My message to the world is to use this there's nothing stopping you but if you want greater success, you want more love in your life, you want more compassion, more understanding. Then it's time to wake up. Tweetable Takeaways from this Episode: “Start with the foundation of you; change you, and the rest will change.” -Ken D. FosterClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you, as ever, from the Sunshine Coast in Australia, joined today by Ken D. Foster. Ken, I know that you live in my favorite part of the whole of North America. Tell folks where you're calling in from. Ken D. Foster 00:27 Well, I'm in San Diego and yes, it's the most beautiful place on the planet from my point of view. Tom Poland 00:34 And in Encinitas, right? Ken D.

 Discover what is hindering your sales– is it your marketing strategies or your sales team Learn why you should stop focusing on the symptoms and instead identify the root cause Understand the importance of the chemistry of mindset and attitude in approaching your root cause Resources/Links: To get more FREE tips and advice on how to unlock your sales team's superpowers, click here: vipchatwithbarb.com and HTTP://theguide.vip Summary Have you been experiencing stalled sales, hindered business growth, and undeniable stress that you just don't know what to do? Looking at a problem is just the tip of the iceberg. What you need to do is more than that– dive into the root cause and look for a promising solution for it. Barbara Spector is the CEO of SmartMoves and has spent more than 26 years helping CEOs and business owners with sales transformation and people development in a wide array of industries. Barbara dives deeper into the iceberg of sales and marketing and shares her amazing insights that can guarantee you multiple closed deals. Check out these episode highlights: 01:39 - Barbara's ideal client: We work mostly with sales teams with at least 10 salespeople, maybe more, who are wanting to thrive in spite of any economic conditions that they're facing today. 02:41 - The problem she helps solve: The biggest problem is they have stalled sales. It doesn't matter if they're a tiny organization, a medium size, or a ginormous organization, no CEO is happy with the level of growth that they have. 03:21 - The symptoms of the problem: So well, here's the problem. Companies focus on symptoms rather than identifying root causes. 04:20 - Clients' common mistakes before consulting Barbara: The biggest problem overarching is that they rely on observation and guesswork to get it right. 05:43 - Barbara's Valuable Free Action (VFA): What they need to do is they really need to be listening to those self-limiting beliefs that people have, whether it's, you know, "We can't sell right now" or "We can't reach decision makers because.." And then they fill in the blanks with some excuse. 07:49 - Barbara's Valuable Free Resource (VFR): To get more FREE tips and advice on how to unlock your sales team's superpowers, click here: vipchatwithbarb.com and HTTP://theguide.vip 08:25 - Q: What kind of results do we actually produce for our companies? A: What we're seeing is a minimum of a 17% increase in top-line revenue. That's huge! Tweetable Takeaways from this Episode: “We help companies get at the root cause of the issues they're facing. That's why we call it unleashing the power of knowing what you don't know.” -Barbara SpectorClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland, beaming out to you from Sunshine Coast in Australia where it is indeed warm and sunny, joined today by Barbara Spector. Barbara, good day from Down Under. A very warm welcome! Where are you hanging out? Barbara Spector 00:23 Good day to you too. So we're from California. Tom Poland 00:28 California? Barbara Spector 00:28 California. Yep! Northern California, where it's pouring rain. Tom Poland 00:33 Yeah, normally warm and sunny, but at the moment, not so much, right? Barbara Spector 00:37 Exactly. Tom Poland 00:38 This is, folks, you're probably listening to this a little bit later, but it is just the beginning of March 2023. And they've had snowdrifts in LA-- unbelievable. Alright, enough of climate change. Let's get on to Barbara's specialty. She's the CEO of SmartMoves and has spent more than 26 years helping CEOs and business owners with sal...

 Discover the importance of finding and operating in your zone of genius more and more Learn how you can use your expertise as your superpower and provide value to your audience Understand why chasing income instead of impact is never the right way to go Resources/Links: Want more tips on how to switch that job mindset into an entrepreneurial one? Click here: https://go.douglasjfoley.com/BreakoutBlueprint Summary Does your business give you more stress than income? Do you feel like your business has finally hit that glass ceiling and you just don't know what to do to break through it? Doug Foley is a best-selling author, entrepreneur, and speaker that is passionate about helping entrepreneurs build a lifestyle business and making a lasting impact in the world. Dive into the world of entrepreneurship as Doug gives his amazing tips and tricks on how you can navigate through your business without stress and rekindle your passion for change by honing what you're great at. Check out these episode highlights: 01:45 - Doug's ideal client: Entrepreneurs who are looking to make an impact with their business and not just an income. 01:59 - The problem he helps solve: We help entrepreneurs figure out how to scale and breakthrough at each stage of their business, and how they can leverage their business to create a more meaningful lifestyle. 02:57 - The symptoms of the problem: I think most people, especially coming through, you know, the global crisis we came through, they went into this position where they're stuck. You know, they feel stagnant, so some left corporate America to start a job. 04:08 - Clients' common mistakes before consulting Doug: I think most people chase income instead of impact. And it's really cool until you realize you can make as much money as you want, but you're not finding happiness. 05:17 - Doug's Valuable Free Action (VFA): One of the biggest things, I would say, for most people is to focus on something called your "ikigai". It's a Japanese principle, you can Google it. 06:26 - Doug's Valuable Free Resource (VFR): Want more tips on how to switch that job mindset into an entrepreneurial one? Click here: https://go.douglasjfoley.com/BreakoutBlueprint 07:06 - Q: When is the best time to start a business? A: The answer goes back to the Chinese proverb. When's the best time to plant a tree? The honest answer is 20 years ago. The second best answer is now. Tweetable Takeaways from this Episode: “There's no perfect business plan. There's no growth hack. The best way to start is to go out there and provide value with the expertise that you have.” -Doug FoleyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Doug Foley. Doug, a very warm g'day from Down Under. Where are you hanging out, sir? Doug Foley 00:22 Virginia Beach! Tom Poland 00:23 And how's the weather in Virginia Beach right now? Doug Foley 00:26 Yeah, right now, it's beautiful. We've got 60 degrees. Nice and warm. I think Australia is a close 12-15. Tom Poland 00:33 That's- yeah, it's not bad for the depths of winters. Doug Foley 00:36 Yeah, I will take it. Listen, I'd rather be there for summer. I can tell you that much. Tom Poland 00:40 Right. Yeah, I always think if you've got clear skies, you know, that sun shining, it doesn't matter too much how cold it is. Folks, Doug is a best-selling author. He's an entrepreneur. He's a speaker. He's passionate about helping entrepreneurs build a lifestyle business. And, Doug,

 Discover the importance of consistency in organic advertising and marketing Learn how to know if you've got that bright shiny object symptom and how you can stop it from taking over your business Find out how you can avoid being a zombie coach and keep your business busy and alive Resources/Links: Want to get your FREE roadmap for success? Click here: https://www.naturalborncoaches.com/ Summary Do you want to know how you can organically gain more online momentum, more opportunities, and more clients without the paid ads and stress? An effective marketing strategy isn't all about investing tons of cash into your ads. The right marketing strategy can come in for free– as simple and easy as that, you just need one more secret right along with you! Marc Mawhinney helps coaches get more clients (without paid advertising). He achieves this with coaching programs, his podcast “Natural Born Coaches”, his Facebook Group “The Coaching Jungle” and his exclusive print newsletter “Secret Coach Club”. Find out what is the secret roadmap for success through the power of organic marketing with the winning and amazing tips that Marc has to share. Check out these episode highlights: 01:35 - Marc's ideal client: It's really coaches that want to get more clients. And there are really five quick criteria. I look for ones who are action-takers, ones that want to make a big impact out there. 02:04 - The problem he helps solve: It's really coaches who want to get more clients, but organically, not necessarily with paid ads. If they don't want to dump a bunch of money into Facebook ads, or whatever. 02:41 - The symptoms of the problem: Well, what I'm seeing is that they aren't obviously getting the clients that they want, or at least consistently, they might get a client here or there. And then there's a drop for a while and there's ups and downs and everything like that. 03:58 - Clients' common mistakes before consulting Marc: So like you said, coaches are addicted to personal development, which makes them great to work with because they're just soaking in as much as they can-- programs videos, or everything they can get their hands on. 05:15 - Marc's Valuable Free Resource (VFR): Want to get your FREE roadmap for success? Click here: https://www.naturalborncoaches.com/ 06:37 - Q: What's my opinion on the whole Prince Harry book saga with the book spare? A: My advice would be to spend less time worrying about the Royals and worrying more about your business and how you're going to get it rolling. Tweetable Takeaways from this Episode: “If you're trying to get from point A to point Z, you need to know how you're getting there. You can't just guess and set off to that destination without a map.” -Marc MawhinneyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to, yet another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Marc Mawhinney. Marc, good day, mate, from Down Under. Welcome, and where are you hanging out? Marc Mawhinney 00:23 I am on the east coast of Canada, New Brunswick. Tom Poland 00:26 East coast-- North, South, West, East. How's the weather right now? It's January 2023. What's happening out there? Marc Mawhinney 00:33 It's very snowy. We had a snow day yesterday. But, overall, it's been a good winter for January in Canada. Tom Poland 00:40 All right, good to hear you haven't frozen! Although, your video has that'll come back. Folks, Marc and I have known each other for many years. He helps coaches get more clients without paid advertising. He achieves this with coaching programs,

 Enhance your marketing methods to ensure sustainability and long-term results rather than short-term ones Discover why you should always ask for help, especially when growing your business Find out the importance of chasing which sales are worth chasing and which ones are not Resources/Links: Want to know what's stopping you from getting more sales? Click here: https://ceosalesstrategies.com/ Summary Do you want to know how you can turn your sales desires into business realities by chasing the right sales? Not all sales are worth chasing, and not all things are meant to be done alone. To grow your business and increase your stream of sales (A.K.A. be a part of the top 1% of earners), it's crucial to know the importance of asking for help or others' opinions and investing your time into the right things! Doug C. Brown is the CEO of CEO Sales Strategies. He is the international best-selling author of the book, Win-Win Selling: Unlocking Your Power for Profitability by Resolving Objections. He is also a nationally recognized sales revenue growth expert and consultant. Grab a drink and listen to Doug and his life-changing advice on how you can become part of the top 1% of earners just through the power of honesty and investing your time into the right things. Check out these episode highlights: 01:21 - Doug's ideal client: So my ideal client is somebody who's selling, normally a business coach, business consultant, salesperson, solo business owner, or people who even have sales teams. 02:01 - The problem he helps solve: I think the challenge for these people is they have the desire but don't have the skills and knowledge how to navigate their sales processes and sales in general. So they can't be in the top 1%. 02:48 - The symptoms of the problem: Well, the typical symptoms, frankly, all boil down to they're not getting the right results for themselves. And they're working way too many hours. They're frustrated. 04:44 - Clients' common mistakes before consulting Doug: I think basically, well, they're trying to think that they can accomplish everything in a two-day book or seminar, right? So when they're trying to learn these types of skills, they're trying to do them in a vacuum. 06:05 - Doug's Valuable Free Action (VFA): Well, I think the first thing is to start with an assessment of self-honesty, assessment, right? So what do you really want? You know, a lot of people are chasing sales, and they're not sure why they're even doing it. 06:56 - Doug's Valuable Free Resource (VFR): Want to know what's stopping you from getting more sales? Click here: https://ceosalesstrategies.com/ 07:27 - Q: What keeps people stuck from making the money they pursue? A: They think they're in their business and what they're in, they need to be in this client acquisition vs their own service business. Tweetable Takeaways from this Episode: “There is a reason that people are in the top 1% vs people who are not, and that really comes down to whether we are being truthful with our goals.” -Doug C. BrownClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Doug C. Brown. Doug, good day from Down Under. Sir, where are you hanging out? Where are you based? Doug C. Brown 00:21 We are in New Hampshire in the United States and good day to you too! Tom Poland 00:25 Folks, if you don't know Doug, he's the CEO of CEO Sales Strategies. He's also an international best-selling author of the book, Win-Win Selling, which is music to my ears, and the subtitle of Win-Win Selling is "Unlocking Your Power for Prof...

Are you suffering from or through "random acts of marketing?" Online visibility is such a noisy endeavor - so many options, so many "shoulds." How do you know what's right for you and which efforts to double down on? And- is the webinar dead? This week, Annie P. is joined by the fabulous "leads guru" known as Tom Poland. As a multiple bestselling author and marketing expert, Tom helps professionals generate high-quality leads in 151 cities across the globe. With 39 years of experience under his belt, Tom has started and sold numerous businesses, led teams of over 100 people, and generated more than $20 million in revenue. Then, Tom and Annie have a frank discussion about delegation, creation, gimmicks, proof, and the power of intention before living into lessons learned through the color-bending classic, "Pleasantville." Resources: - Connect with Tom through his website and LinkedIn. - Don't forget to check out his podcast, Marketing The Invisible. - You can watch Annie's episode on YouTube!- Get your free copy of Tom's book at www.GetTomsFreeBook.com What's Inside: 00:00:00 - Transparency vs. Hype 00:01:33 - This week, Tom suggests we focus on lead-gen. 00:04:59 - Predictability can be so boring, but it just might keep the dream alive. 00:10:54 - Outsourcing the lackluster stuff 00:13:59 - The real and unexpected reason 80% of marketing strategies fail 00:14:47 - Passion is the missing ingredient in most webinars 00:16:56 - "Skin in the game:" not to little, not too much 00:18:27 - WTF is a hybrid webinar? 00:19:49 - To attract the right audience, pick the right problem. 00:25:09 - Running away with Hugh Jackman: A Teachable Moment 00:27:27 - Webinars and Demos 00:29:31 - Sales Ambush! (And how to avoid it, obviously.) 00:38:32 - Welcome to Pleasantville. 00:40:56 - Are your following your "clues?" 00:41:30 - The myth of the "perfect" webinar 00:44:02 - GetTomsFreeBook.com  00:45:21 - This week your homework is to challenge your perceptions. Wanna binge? Check out these related episodes: 15: On Authority, Delegation & Jeopardy (feat. Terry McDougall) 37: On Connection, Curiosity & Murder She Wrote (feat. Nikki Nash) 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) 75: On Relationship Marketing, Visibility & Survivor (feat. Angie Trueblood) 89: On Likes, Leads & Somebody Feed Phil (feat. Hannah Acosta) Grab your free copy of Annie P. Ruggles' bestselling business fable, The Coach Who Would Not Sell, at sellcoachsell.com. Use the code "Legitimate."

 Discover why it's not a people issue but rather an infrastructure issue Learn how you can break out of that firefighting and do solutions that would actually work while growing Understand why hiring more, spending more, and working longer hours isn't the right answer to your problem Resources/Links: To get more FREE awesome insights on how to keep winning while growing, click here: https://www.maverickandcompany.com/bigger-is-different Summary Do you feel like nothing is just ever working especially when your business is growing? Do you want to save yourself some time and money and find the best solution for this? Management isn't all about training, hiring, and managing employees, it's also about looking into the structure of the business. It's not always about the people, sometimes it's about the infrastructure. Alecia Huck is the founder of MAVERICK & Company and specializes in developing leadership teams and helping them spend less time-fighting fires and more time building what matters. Listen to what Alecia has to share on how you can spend less time, stress, and money on your management problem by diving deeper into your systems through her life-changing reflection and tips. Check out these episode highlights: 01:44 - Alecia's ideal client: Typically, the people that I work with. My specialty is going to be the executive teams of fast-growing companies. And those are typically between $5 and $75 million. 02:40 - The problem she helps solve: So a lot of people start a company. You work really, really hard, right? You grow. And that's what you want-- both in size and, hopefully, in profit. And then one day, things just don't work the same way. 04:04 - The symptoms of the problem: So you guys are gonna love this because you can't just say it's a certain revenue mark, and there's no number of employees-- it just varies too much from industry to industry. But there are five really good, reliable signals, right? 05:44 - Clients' common mistakes before consulting Alecia: They're going to think you can hire their way out of it. Right? I'll just get more people. They can add more cooks to their kitchen without better systems. And they'll spend money on things like software, right? 06:41 - Alecia's Valuable Free Action (VFA): So if you want to break out of that firefighting, where you're just running around solving problems, here's what I want you to do. It's really super sophisticated. See this? Get a sheet of paper out. Write good on it. 07:20 - Alecia's Valuable Free Resource (VFR): To get more FREE awesome insights on how to keep winning while growing, click here: https://www.maverickandcompany.com/bigger-is-different 08:15 - Q: What do I want people to know? A: You don't have to be somebody you're not in order to win. You don't have to have a room full of binders. You don't have to sell your soul. You can win as you. Tweetable Takeaways from this Episode: “You don't have to be somebody you're not in order to win. You can win as you.” -Alecia HuckClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 A very warm welcome folks to another edition of Marketing the Invisible. We're gonna have fun today. I'm joined today by Alecia Huck who is just a fun and interesting person and is one of the most intimidatingly organized people on the planet. She even has QR codes for things. I mean- it's just, yeah. And she's got one right there, see! She's, for those of you who don't know. Alecia, good day! A very warm welcome for Down Under, by the way. Where are you hanging out? Alecia Huck 00:36 At Denver, Colorado! It's a beautiful, perfect fall day as we record this. Tom Poland 00:40

Get Fresh Sales Plays From The Trenches In Your Inbox

 Discover why you're overpaying for website services when you could just do it on your own for less or even free Learn how easy it is to make your own world-class website without the expense, stress, and delays Understand why you should start investing your time in training and courses to help your business grow Resources/Links: Want to learn how you can automate your business for free? Click here: www.ScrewTheCommute.com/automatefree Summary Do you want to learn how to save yourself from stress and save some money by making your very own world-class website? Making your own world-class website and having an effective digital marketing strategy isn't supposed to make you broke and stressed. Get back your time and business by investing more in your skills and depending less on others. Tom Antion never had a job, but he's an Internet multimillionaire. He also has the only licensed, dedicated Digital Marketing school in the USA. Get an awesome over-the-shoulder experience of how Tom saves himself thousands of dollars by creating his own website and having an unstoppable flow of income through his amazing tips on digital marketing! Check out these episode highlights: 01:15 - Tom's ideal client: I actually have three of them. One would be a young person thinking about going to college. I don't know about Australia, but here, it's a mess! They're running up big student debts. 01:52 - The problem he helps solve: The problem is that they lack online skills, and they want to farm out everything to everybody else without understanding what's going on. 02:39 - The symptoms of the problem: They're overpaying for services is one of the big ones. And they're frustrated because there are so many delays when they're just hiring out all the things for their business, to other people. 04:20 - Clients' common mistakes before consulting Tom: They refuse to get their fingers dirty and learn some of these techniques because we make world-class websites like an 82-year-old lady's making world-class websites for $450. 05:10 - Tom's Valuable Free Action (VFA): One thing they could do totally for free-- now, I'm not endorsing this as "the end all", but Google has a digital marketing certificate course for free! It's a 40-hour course. 06:07 - Tom's Valuable Free Resource (VFR): Want to learn how you can automate your business for free? Click here: www.ScrewTheCommute.com/automatefree 07:19 - Q: At my age, how do I keep my boyish good looks? A: Actually, you have to hire young tech-savvy, inexpensive geeks by going to your secondary school and finding all the kids that are tech-savvy, that are loving working on computers rather than cutting grass and selling burgers. Tweetable Takeaways from this Episode: “If you understand what's going on, you're not going to get ripped off.” -Tom AntionClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Hello, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Tom Antion. Tom, good day from Down Under, sir. Where are you hanging out? Tom Antion 00:22 I'm hanging out in Virginia Beach on the East Coast of the USA. Tom Poland 00:26 Sounds rather nice, actually. And how's the weather? You must be in the depths of winter, right? Tom Antion 00:32 Yeah, but it's pretty moderate here. So today it was 55 degrees Fahrenheit, so it wasn't too bad. Tom Poland 00:38 It sounds nice. Let's kick on, folks. If you don't know Tom, he's a bit of a legend on the internet. He's never had a job, but he's an internet multi-millionaire. And he has the only licensed dedicated Digital Marketing s...

Get Fresh Sales Plays From The Trenches In Your Inbox

 Learn what are the powerful 4 C's you need to know that can guarantee traffic and business growth Understand why you also need character traits rather than just having the skill sets Discover how to conquer your limiting beliefs that are stopping you from achieving your full potential Resources/Links: Want to learn how to create dynamic and attention-grabbing content that will wow your audience? Click here: dynamicfitpros.com/contentmachine Summary Do you have something amazing and life-changing to share with the world but just struggle to reach your target market? Knowing your forte is important but learning how to spread that like butter is crucial too! It's not always about the skill sets you have, but you also need to have the character traits like discipline, and consistency, in your forte or business. Chris and Eric Martinez help entrepreneurs become digital thought leaders. They are also the owners of Dynamic Fit Pros where they help coaches build and scale their coaching businesses. The dynamic duo, Chris and Eric, share what are the 4C's that are crucial to know for your business in order to generate high-paying clients and provide sustainable leads anywhere every time. Check out these episode highlights: 01:52 - Chris and Eric's ideal client: Our ideal client is health and fitness professionals. So it could be anyone from a personal trainer to a nutritionist, registered dietician, CrossFit coach, or, you know, natural path coach, or even just someone that does holistic health and wellness. 02:11 - The problem they help solve: So we help them create more income, impact, and independence, and actually have more faith over fear. And I say “faith over fear” just because there are a lot of health and fitness professionals and entrepreneurs too that like these days and age, we call it "FUD". 03:01 - The symptoms of the problem: It's really the lack of skill set, you know, understanding how to be a marketer first and coach second, and really understanding how to sell, how to create a, you know, a Grand Slam offers to where it positions them to, you know, sell it for one to $3,000. 04:51 - Clients' common mistakes before consulting Chris and Eric: Yeah, so kind of to piggyback what Eric said, one of the big mistakes they make is obviously they can acquire these skills, right? Sales, marketing, social media, having an offer, all that stuff, but the character traits are the biggest things that they need to sit there and hone in on. 05:53 - Chris and Eric's Valuable Free Action (VFA): It's called the 4 C's to generate more leads. And this is something really just great to write down. So the first C is, you know, learn to create good compelling content, and just be consistent with that. 06:39 - Chris and Eric's Valuable Free Resource (VFR): Want to learn how to create dynamic and attention-grabbing content that will wow your audience? Click here: dynamicfitpros.com/contentmachine 07:28 - Q: Us being identical twins, have we done a switcheroo in our classrooms when we are in middle school or high school? A: Hell yes! Tweetable Takeaways from this Episode: “I will take a coach that has the character traits first, and then teach them the skills secondly. Instead of them having the skills first and not having those character traits.” -Eric and Chris MartinezClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Chris and Eric Martinez. Guys, a very warm welcome from Down Under. Where are you hanging out? Eric Martinez 00:21 Tom, what's going on?

 Discover how can you turn your leads into ever-flowing conversations and into better credibility Assess if you're giving more of who you are to your audience rather than what you do Learn why you should have a clear message before investing so much in your marketing Resources/Links: Want tips on how you can build your credibility with the magic of gifting? Click here: paperbackexpert.com/gifting Summary Do you want to find out how you can write your book without really writing it through your conversations driven by authenticity? Nobody wants to read the usual, so why not serve them up with something new? Adding a personal touch to everything you do, whether it's the way you talk or present yourself, is actually more important than you think. It's what makes people remember you. Michael DeLon is the #1 Amazon Best-Selling Author and America's Foremost Authority on Credibility Marketing. He teaches business owners how to establish credibility and gain more new clients. Dive a little bit deeper into the world of authenticity and personal branding with Michael as he shares how you can write your book without really doing so through your conversations driven by your authentic self and story. Check out these episode highlights: 01:22 - Michael's ideal client: Well, Tom, my ideal client's that business owner who's always thought about writing a book, but never done it. 02:13 - The problem he helps solve: So we've built marketing systems, step-by-step guides, that we give to our clients, and they implement them through our guidance so that they know how to use the book in lead generation, lead conversion, preconditioning, and referrals. 03:12 - The symptoms of the problem: Yeah, having headaches, Tom, because they're banging their head against the wall, right, because they're frustrated with marketing. They're getting leads, but they're not converting those leads into conversations. 03:56 - Clients' common mistakes before consulting Michael: Well, the first one is they're trying to write their book on their own, right? They tried to write. That's not where you're making your best money. The real big one is they don't have a clear message. 05:24 - Michael's Valuable Free Action (VFA): Be personal. And what I mean by that, Tom, is too many people are trying to be what you think your audience wants you to be. And so you're hiding behind suits or letters behind your name. No, no-- be yourself! 06:09 - Michael's Valuable Free Resource (VFR): Want tips on how you can build your credibility with the magic of gifting? Click here: paperbackexpert.com/gifting 07:18 - Q: How can you be guaranteed to make money as an author? A: In 20 seconds use us because when you work with us, I guarantee that you'll double your investment in two years, or I'll give you all your money back because I know our systems and strategies work. Tweetable Takeaways from this Episode: “People are going to buy who you are more than what you do. Be personal in your marketing.” -Michael DeLonClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Michael DeLon. Michael, it's a pleasure to have you here, sir. Good to meet you again. Michael DeLon 00:21 Thank you, Tom. Tom Poland 00:22 But good day from Down Under. A very warm welcome. Michael, remind me, where are you based? Michael DeLon 00:28 I am in the United States, Little Rock, Arkansas. Tom Poland 00:31 Arkansas, it's a wiper down in Australia. Hands across the water! So, well, folks Michael's superpower is he brings you credibility,

 Discover how to make your clients feel like they are more than just a number through personalization Learn why you need to stop selling to the persona and focus more on the person Understand the powerful difference between personalization rather than using the generic sales messages Resources/Links: Want to know how you can put your sales in motion through personalization? Click here: humantic.ai Summary Do you feel like you're lacking that cherry on top when it comes to your marketing and sales? Are you ready to find out how you can use personality insights to the next level? Personalizing the sales process is crucial in today's competitive business environment. This allows you to build trust with your customers and increase their loyalty to your brand, leading to long-term relationships and increased sales. If you want to stand out from the competition and build a successful sales strategy, personalization is key. Collin Mitchell is a go-to Market Leader with 3 exits under his belt and currently serving as the Chief Evangelist at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals. Channel your authenticity with Collin as he explains the importance of ditching the generic and adding a bit of personal touch into your sales and marketing processes that will guarantee you increase close rates, skyrocket sales, and happy loyal clients! Check out these episode highlights: 01:28 - Collin's ideal client: We serve, you know, various different sales organizations, but, the ideal client that we've, you know, seen to add a ton of value to is B2B sales organizations. 01:44 - The problem he helps solve: There's a few, but, you know, overall the problem that we're solving for them is helping them to better understand their buyers and to change their sales process in a way that can be more authentic. 03:01 - The symptoms of the problem: There are a few different areas that we see. You know, personality insights move the needle the most. But I'll focus on, sort of two of the most common, right, is top of the funnel. They're, you know, not getting a lot of positive replies. 04:11 - Clients' common mistakes before consulting Collin: So the biggest mistake that a lot of people make, just generally in sales is exactly what you said. You know, selling to the persona instead of the person, and that's just not authentic enough. It's not personalized enough at the level. 06:06 - Collin's Valuable Free Action (VFA): Start with understanding the different personality types of people and what you should avoid with each type. That's a real way to just take a little bite out of selling this way, before trying to take, you know, take it all on. 06:33 - Collin's Valuable Free Resource (VFR): Want to know how you can put your sales in motion through personalization? Click here: humantic.ai 07:13 - Q: What are some of the results people are getting from you leveraging personality AI into their sales process? A: So some of the most common things that we're seeing, I'll just give you three, is a 236% increase in positive replies on outbound activities, a 36% increase in first-time-to-engagement, and a 6.7% increase in close rates. Tweetable Takeaways from this Episode: “The best place to start for folks to avoid making those sales mistakes is to know yourself first.” -Collin MitchellClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing The Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Collin Mitchell. Colin, a very warm good day from Down Under, sir. Where are you hanging out?

Tom Poland is here. He's a multiple bestselling author specializing in the generation of high quality leads for professionals in 151 cities around the world. And he's started and sold numerous businesses over the last 39 years and has led teams of over 100 people generating more than $20 million in revenue. And he lives and works from his home on the Sunshine Coast of Australia, complete with his much loved wife, dog, tennis courts, swimming pool and private rainforest. And I got all of that except for the wife and the rainforest Screw The Commute Podcast Show Notes Episode 709 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 02:19 Tom's introduction to Tom Poland 05:38 Doing webinars and what's behind them 09:46 Ways to put people in webinars 13:48 You must know what you're doing on social media 16:11 Tips on titling your webinars 21:45 Contrarian view of email 35:55 Sponsor message 38:02 A typical day for Tom 45:12 Sending emails day of and at other times Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Fatso Tennis - https://fatsotennis.com Email Tom: Tom@ScrewTheCommute.com Tom's Free Book - http://gettomsfreebook.com Email Tom Poland: tom@leadsology.guru Internet Marketing Training Center - https://imtcva.org/ Related Episodes Low Content Books - https://screwthecommute.com/708/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.