Podcast appearances and mentions of whitney gibson

Whitney Gibson is a Partner, Chair, and eControl Attorney at Vorys eControl, an online seller enforcement team. In his role, Whitney integrates technology, data, and services to confront online sales control challenges. He also provides manufacturers with innovative approaches to protect and grow brands online. Whitney received his JD from the University of Cincinnati College of Law.  Blake Burrus is the CEO of Precision eControl, a technology and SaaS company that enables brands to thrive in the eCommerce age. As an experienced tech executive, analytics leader, investor, and advisor, he has held leading roles at companies such as Numerator, Quotient Technology Inc., and Nielsen. For the past two decades, Blake has cultivated a passion for innovation and building product platforms for marketing analytics. In this episode… With Q4 concluding, brands are looking to maximize growth in the coming year. But unauthorized resellers and various control regulations are hampering these efforts. So, how can you protect your brand and boost ROI? Brand control experts Whitney Gibson and Blake Burrus advise partnering with brand protection analysts and data analytics technology teams to develop channel control strategies. These entail  identifying an ideal go-to-market approach, establishing policies for unauthorized resellers, and measuring key data to optimize growth. By leveraging KPIs and advertising, marketing, and sales data, you can identify growth opportunities and target audiences through multiple channels to increase ROI. Join Aaron Conant in today's episode of The Digital Deep Dive as he chats with Whitney Gibson of Vorys eControl and Blake Burrus of Precision eControl about brand control strategies to drive growth. Together, they discuss data analytics strategies for channel control, addressing channel disruptors to drive brand growth, and the ideal KPIs to maximize revenue.

Every week, I field calls from exasperated brand owners who say. 'I can't control my Brand on Amazon.It's a mess.Sellers I've never heard of are undercutting my price and trashing my Brand and listings.I Give up!'We know this feeling pretty well. Controlling your brand and destiny on Amazon can seem daunting, but it's possible and, in fact, a necessity to winning in today's ecommerce world.Today's guest on the podcast is Whitney Gibson, a pioneer in laying the foundation and legal strategy behind helping brands regain control of their Brand on Amazon and online.Whitney is a partner and leader of Vorys eControl, a nationally recognized firm that helps protect and grow Brand value by controlling online sales.He takes us through the process of tackling and blocking that has to happen on Amazon from a brand protection and control perspective and the career path he took to becoming the country's premier Channel Control Law Firm.Tune in to learn more about brand control in the Amazon age and build a fortress around your Buy Box!Key Takeaways- How Whitney Gibson became the country's premier channel control firm (01:16)- Control as a key pillar of growth (05:55)- Controlling your brand in the age of Amazon (10:39)- The first sale doctrine (13:58)- Building a fortress around your Buy Box (20:02)- 360 set of capabilities to protect your brand (21:40)- Suing and winning against unauthorized sellers (24:29)- How to protect your brand while complying with the law (26:42)- What is the goal of E-control (33:44)Additional resources:Connect with Whitney Gibsonvorysecontrol.comor email him:  wcgibson@vorys.com----- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

James Thomson is a Partner at Buy Box Experts, a managed services agency supporting brand executive teams selling on Amazon and other online marketplaces. Prior to that, he served as the Business Head of Amazon Services, the division that is responsible for recruiting tens of thousands of sellers annually to the Amazon Marketplace. He also served as the first Fulfillment by Amazon Account Manager.  James also co-founded the Prosper Show in 2015, which is a continuing education conference for large Amazon sellers. He is also the author of two books, The Amazon Marketplace Dilemma, which was designed for brand executives seeking to optimize their distribution strategy on the Amazon Marketplace, and Controlling Your Brand in the Age of Amazon, which he co-authored with Whitney Gibson and is designed for brands executives struggling to handle critical channel management issues.  James has a Bachelor's degree from the University of Alberta, an MBA from Vanderbilt University, and a PhD in Marketing from North Western University Kellogg School. In this episode… The rapid growth of online shopping has led to more businesses joining online marketplaces like Amazon. This growth has seen an exponential increase as the COVID-19 pandemic swept through the world, prompting brick and mortar stores to close and pivot into the world of ecommerce. However, any brand looking to join the Amazon marketplace has to factor in quite a number of things to ensure their success online. A well-thought out strategy on how to manage product listings, manage inventory, promote the products, drive sales, and most importantly, protect their brand against unauthorized resellers are things that every business needs to take into account if they want to establish a good following among online consumers. In this week's episode of Sales Tax and More, Michael Fleming and Ellie Moffat step away from sales tax to interview James Thomson of Buy Box Experts to talk about how brands are pivoting into the ecommerce space and how they can protect their branding once they're in it. James shares his top tips for branding and brand strategies, how to find an Amazon consultant to work with, and how to manage and promote product listings. Stay tuned.

Very special sex/love crossover episode. Shelley Holcomb & Whitney Gibson of the sex talk show Whits N Giggles (on Kchung Radio), and Gaea Woods discuss: self disclosure. Being real. Anonymous male asks how to give his girlfriend an orgasm during sex. A woman whose boyfriend can feel her IUD during sex asks for advice. Tips for a couple interested in bringing a third person into their sexual relationship. Shelley joins Feeld, a dating app for curious, open-minded couples and singles.

The rise of unauthorized sales of discounted products in marketplaces today is eroding the prices and margins for many businesses. Distributors and retailers have to reduce their prices to match the discounts on online marketplaces, and distributors and retailers are in turn demanding lower prices from manufacturers. All of this is causing a cascading effect on companies’ prices and margins that are dramatically reducing company profits. Whitney Gibson, partner at the law firm Vorys, Sater, Seymour and Pease and head of the internet brand and reputation group discusses this issue and ways brands are fighting back in this #PricingPodcast. Presented by: Whitney Gibson

It's Episode 45! And it's our birthday! This week we welcome special guest Whitney Gibson to help us process our feelings about Brangelina's divorce and the state of the union. Come on, there's cake!