Podcasts about amazon brand registry

Welcome to the eCommerce Lab Podcast! This time, we are honored to welcome Jonathan Lee, Founder and CEO of AZ-Helper, to our channel. Jonathan is an expert in brand strategies on Amazon and will guide us through the intricate process of navigating Amazon Brand Registry.Discover with us how to protect your brand, optimize your presence and maximize your visibility on the world's largest e-commerce platform.Don't miss this unique opportunity to learn directly from one of the leaders in the field. Subscribe and turn on notifications to stay in the loop!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

Send us a textLearn how to handle Amazon Brand Registry setup and common challenges, like linking accounts, resolving technical issues, and improving your product listings.Get help from My Amazon Guy: myamazonguy.com/services/trademark-registration#AmazonBrandRegistry #AmazonSellingTips #AmazonSeller #AmazonSellerChallenges Watch these videos on YouTube:Why you need to protect your brand https://www.youtube.com/watch?v=6mKRIGwdmXs&list=PLDkvNlz8yl_YO4AgFJt3rj10aWRHGaKmvBrand registry issues SOLVED https://www.youtube.com/watch?v=E9INZqIoGpI&list=PLDkvNlz8yl_YO4AgFJt3rj10aWRHGaKmv&index=2Timestamps00:00 - Introduction: Why My Amazon Guy Beats IP Accelerator00:11 - Brand Registry vs. Brand Page: What's the Difference?00:54 - Connecting Brand Registry to Seller Central01:13 - Why A+ Content is Essential for Amazon Listings01:25 - Amazon's Updated User Interface for Brand Registry01:50 - Adding and Removing Users in Brand Registry02:35 - Resolving Common Brand Registry Issues03:02 - Filing Tickets for Listing and Category Changes03:45 - Reporting Hijackers on Amazon Listings04:48 - IP Accelerator vs. My Amazon Guy: Which Is Better?05:01 - Where to Get Help: My Amazon Guy Trademark Services----------------------------------------------------------------------------Follow UsLinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode I explain how Brand Registry helps sellers manage their listings, report violations, and access features like A+ content, sponsored brands, and the Amazon Vine program. Takeaways: Amazon Brand Registry is essential for protecting your intellectual property and managing product listings. Having a registered trademark is a requirement to enroll in Amazon Brand Registry. Brand Registry provides tools to enhance your listings, including A+ content which can boost sales. Without a registered trademark, setting up your Amazon products can lead to future complications. Using the same brand name for your trademark and Amazon listings is crucial Mentioned in this episode:https://brandregistry.amazon.co.uk/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Get special offers on Junglescout here:The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)Book an Amazon Power Hour / training sessionAre you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I'll help you get un-stuck! https://calendly.com/vickiweinberg/powerhourBook a selling on Amazon Power Hour

Send us a textLearn how using Amazon's Brand Registry and A+ content can improve your product listings and increase sales. Steven Pope shares his process for improving product visibility and maximizing sales potential with optimized SEO strategies and premium content on Amazon. Get an A+ content here https://myamazonguy.com/services/design/amazon-enhanced-brand-a-plus-content/Watch these videos on YouTube:Premium A+ Content is 1464 Pixels & Standard is 970 Pixels [Design Optimization Guide]https://www.youtube.com/watch?v=aVH-3BE_NgA&list=PLDkvNlz8yl_aX2BSO2fPRg9TS-elit0pM&index=2NEW Brand Guidelines Service - How to Build a Style Guide with MAGhttps://www.youtube.com/watch?v=NghgnDf_Uk4&list=PLDkvNlz8yl_aX2BSO2fPRg9TS-elit0pM&index=3#amazonstorefront #amazonseo #amazonbrandregistry Timestamps:00:00 - Importance of Building Relationships with Suppliers00:17 - The Role of Amazon Brand Registry for Success00:47 - How A+ Content Improves Amazon SEO01:15 - Using Alt Text for Better SEO on Amazon01:45 - Creating Product Comparison Modules to Boost Sales02:10 - Building an Amazon Brand Store for Higher Visibility02:42 - Impact of Influencer Marketing on Branded Search03:29 - Key Business Advice: Listening to Customer Feedback-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textWatch it on YouTube: https://youtu.be/6mKRIGwdmXs Sellers looking to build a lasting brand on Amazon need to protect themselves from competitors and hijackers. In this video, Steven Pope with Joie Roberts  @joierobertsFearless  explains why having a trademark is essential for every Amazon seller. Learn how trademarks can help you secure your listings, gain access to A+ content, and keep unauthorized sellers from taking over your products.#AmazonBrandProtection #AmazonSellerTips #AmazonTrademark #AmazonHijackersProtect your brand with My Amazon Guy's Brand Registry tools:https://myamazonguy.com/amazon-brand-registry/Fast-track Amazon Brand Registry with My Amazon Guy's trademark service: https://myamazonguy.com/trademark-services/Timestamps:00:00 - The Importance of a Trademark for Amazon Sellers00:15 - Why Amazon Sellers Need Brand Registry00:40 - Benefits of Trademark: A+ Content and Ads01:15 - How a Trademark Stops Hijackers and Counterfeiters01:40 - Protecting Your Product Listings with Branding02:00 - How Trademarks Help Remove Unauthorized SellersFollow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon brand registry giving you a hard time? Steven Pope has a proven way to troubleshoot that for you!In this video, Steven Pope digs into a common but frustrating problem where Amazon won't let you add users to the brand registry. And guess what? It's often because of a sneaky suspension in another country, like Canada. Your account might be caught up in something that seems unrelated but is actually blocking your brand registry. My Amazon Guy will walk you through the usual suspects like account suspensions, checking your brand registry status, and those infringement reports that could be causing trouble.But don't worry, it's not all bad news. Steven Pope will also show you how to file a technical ticket to get Amazon to explain what's really going on with your account. If you've been stuck trying to figure out why Amazon is making things difficult, this video's got you covered with practical tips to help you get your Amazon brand registry issues sorted out for good.#amazonbrandregistry #amazontips #ecommercetips → Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.-------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps: 00:00 - Introduction and Common Brand Registry Issues00:29 - Troubleshooting Brand Registry User Additions01:11 - Checking for Suspensions in Other Countries (Canada Focus)01:36 - Reviewing Brand Registry Status and Infringement Reports02:00 - Final Tips and Filing a Technical TicketSupport the show

Is your brand fully protected on Amazon? In this episode of The Six Figure Amazon Store Podcast, we unlock the secrets behind Amazon Brand Registry and why it's essential for safeguarding your business. We'll dive into key features like controlling your product listings, preventing counterfeits, and boosting conversions with enhanced content. Learn how to take advantage of tools that secure your brand identity and give you the upper hand over unauthorized sellers. Whether you're looking to protect your reputation or increase your Amazon visibility, this episode is packed with strategies that will set you up for long-term success. Don't just list your products—own your brand!   Want to sign up for Helium 10? CLICKFLUENCY10 10% OFF EVERY MONTH (also valid for annual plans) CLICKFLUENCY20 20% off for the first six months *Note this is an affiliate link, by using this link you will get a discount for the software and we will earn a small commission from it.   If you have a question or problem you are facing on Amazon or another online platform for your natural personal care brand You can send a quick email to contact@clickfluency.com.   Don't forget to join our Facebook group where you can meet other natural personal care brands looking to grow and scale profitably. www.facebook.com/groups/sixfigureamazonsellersupport/    Click here to subscribe to The Six Figure Amazon Seller Podcast Newsletter to get weekly newsletters that are unique to brands looking to sustainably scale to six figures with their Amazon store.

In this week's episode, we explore "The Success Formula to Remove Negative Reviews" with guest Danan. Learn key strategies for managing and removing negative reviews on Amazon, including identifying guideline violations, using tools like ChatGPT for analysis, and persistently filing removal requests through Amazon Brand Registry. We discuss identifying reviewer patterns, supporting claims with clear data, and professional help from services like TraceFuse for daily monitoring and effective review management. Danan, who began his Amazon journey in 2010 with his wife Jade, shares insights from their extensive experience in supplement sales, arbitrage, private label, handmade, and wholesale, now focusing on brand management. Married for 18 years, they have three daughters and a love for adventure. Danan enjoys 4x4 expeditions, camping, dirt bikes, and exploring different cultures. He is also FEMA certified and has assisted in disaster responses globally. Gain valuable insights from Danan's expertise and enhance your Amazon selling strategy. Don't forget to like, comment, and subscribe for more expert tips! Takeaways:Focus on Amazon's Interests: Highlight how the negative review harms customer experience and Amazon's reputation, not your own sales.Check Community Guidelines: Compare reviews against Amazon's guidelines to identify violations such as inappropriate language or false claims.Use Analysis Tools: Utilize tools like ChatGPT to analyze reviews for guideline violations.Persistent Filing: File removal requests through Amazon Brand Registry and follow up persistently. Don't accept the first "no."Identify Review Patterns: Check if the reviewer leaves similar negative reviews for other products, strengthening your case.Data-Driven Requests: Support your claims with clear, simple, and factual data.Consider Professional Help: Use services like TraceFuse for monitoring and managing reviews.Automated Monitoring: Employ services that monitor your listings daily for new violations.Direct Communication: In extreme cases, contact higher-level Amazon staff with clear, factual arguments about the legitimacy of your product.Stay Objective: Keep personal emotions out of your communications with Amazon. Stick to facts and guidelines.Quote of the Show:Amazon cares about their customers, So as long as you come from the point of view of this is about you and your customers, they tend to listen to what you say.Links :Email       : danan@tracefuse.aiWebsite  : https://tracefuse.ai/LinkedIn : https://www.linkedin.com/in/danancoleman/Want To Level Up Your Business? Register With Our SponsorsTraceFuse is thrilled to be partnered with Amazon Legends and to be featured in their fantastic content. With over 8,500 negative product reviews removed on Amazon for our customers, we'd like to do the same for Amazon Legends Podcast listeners and extend a special offer.Go to tracefuse.ai/amazonlegends to book a meeting and get your first two reviews removed for free – a $500  value. We look forward to removing your negative Amazon reviews!

Join us as we go into the complexities of Amazon Brand Registry, focusing on a real-life case of trademark infringement and packaging issues. Learn the importance of branded packaging and how to handle brand registry appeals. Perfect for Amazon sellers looking to navigate brand registry challenges.#AmazonSellers #BrandRegistry #EcommerceTips→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Initial Brand Issues00:45 - Brand Registry Revocation Case02:00 - Importance of Branded Packaging03:00 - Permanently Affixed Branding Explanation04:00 - Strategies for Brand Registry AppealSupport the Show.

In this episode, the FBA University boys discuss the benefits of Amazon Brand Registry.⁠⁠⁠⁠⁠⁠⁠

Welcome to our podcast Highway to Sell! This episode is the first in our new series for setting enterprise brands up for success. Today we are hosted by Tom Waghorn and joined by our own Heleb Robinson and Maxim Gennari. Here is what we covered in today's episode: Amazon's Role for Big Brands: Examining why Amazon is a crucial platform for big brands and how their experience differs from smaller businesses. Amazon Brand Registry Overview: Understanding the Amazon Brand Registry, its benefits, eligibility criteria, and enrollment process for large brands. Using Brand Registry Tools: Discussing advanced features like A+ content and brand analytics, and how to use them effectively for brand enhancement on Amazon. Overcoming Brand Registry Challenges: Identifying common issues with Brand Registry and sharing tips for enterprises to optimize its use. Maximizing A+ Content: Detailing what A+ Content is and discussing its role in improving product listings and brand storytelling

In this episode of The Ecommerce Braintrust, Kiri Masters talks with Todd Hassenfelt,  Global Digital Commerce Sr Director of Strategy & Execution at Colgate-Palmolive, to discuss Amazon Inspire.  As a leading figure in the global digital commerce space, Todd brings his expertise and insights to the table as they explore whether Amazon Inspire has the potential to challenge social media platforms like TikTok.  They dive into the details of Inspire, its features, user traction, and its impact on brands. Tune in to gain a deeper understanding of this emerging platform and its potential implications for the ecommerce industry. In today's episode, Kiri and Todd discuss: - Todd shares his experiences and insights from working in the digital commerce industry.  - The main topic of discussion is Amazon Inspire, a social media-like platform on Amazon.  - They explore whether Amazon Inspire can compete with social media platforms like TikTok.  - Todd discusses his initial reaction to seeing the light bulb icon of Amazon Inspire on the Amazon shopping app.  - He highlights the evolution of the platform, including the shift to a sparkle icon and the addition of features like content sharing.  - The seamless user experience of Inspire is emphasized, with the ability to toggle between images, visit product detail pages (PDP), and make purchases without leaving the platform. - Todd suggests that Amazon Inspire is currently still in its early stages and may not have garnered much attention yet, but brands should keep an eye on it.  - Brands can post content on Inspire through Amazon Brand Stores or by working with influencers. - Todd mentions the growing presence of user-generated content (UGC) on Inspire, particularly video reviews, which brands should pay attention to and address any concerns.  - Kiri expresses her disappointment in Amazon's missed opportunity to engage with brands more effectively on Inspire, similar to their earlier program called Spark.  - She believes that brands could create engaging content on the platform, enhancing the user experience and contributing to discoverability. 

The Crowdfunding Nerds are joined by Amazon Ecommerce expert, Jack Dunbar to discuss everything you need to know about min-maxing your post-campaign selling strategy! 00:00:56 – Who Is Jack Dunbar 00:06:31 – How Amazon Ecommerce Works 00:08:35 – Take Charge Of Your Sales 00:11:43 – Am I A Fool For Not Selling On Amazon? 00:13:54 – Minimum Advertise Pricing (MAP) 00:18:35 – 80% Of Product Searches Start On Amazon 00:22:31 – MAP Violations 00:23:59 – Step-By-Step Guide Of How To Get On Amazon 00:29:26 – You Don't Want High Volume On Amazon 00:33:59 – Multi-Channel Fulfilment 00:39:28 – Lean Into What Is Working 00:43:39 – Advertise Your Website In Your Rulebook 00:46:32 – Understanding Amazon's Buy Box 00:52:01 – Have Exclusives On Your Website 00:56:11 – Working Out Shipping Costs How To Stop Amazon Crushing Your Post-Campaign Sales - https://crowdfundingnerds.com/episode116/ Cease & Desist Letter Generator - https://legaltemplates.net/ Amazon Brand Registry: https://brandservices.amazon.com/ Kaspien Amazon Agency - https://www.kaspien.com/ Deliverrr Amazon Agency - https://deliverr.com/ Sellbrite Multi-Channel Selling Tool - https://www.sellbrite.com/ Zentail Multi-Channel Selling Tool - https://www.zentail.com/ Bqool Amazon Repricer Tool - https://www.bqool.com/  Aura Repricer Tool - https://goaura.com/  Seller Snap Repricer Tool - https://www.sellersnap.io/ Fulfilment By Amazon (FBA) Guide - https://www.junglescout.com/how-to-sell-on-amazon-fba Fulfilment By Amazon Video Tutorials - https://sellercentral.amazon.com/help/hub/reference/external/200249180 Andrews Review of Jacks' Board Game - https://www.youtube.com/watch?v=GZi55c75FWs Crowdfunding Nerds Marketing Course - https://crowdfundingnerds.com/course Jack's Game New Kingdom: Gardeners - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-gardeners

00:00 Merging ASINs & Changing UPCs Tips & Tricks01:23 Attributes didn't match on the duplicated SKU01:46 Manually duplicate SKUs by copying the listing02:18 Duplicate ASIN for FBM and FBA03:18 For changing UPC, click on the copy listing button then fill in the new UPC03:35 Changing the brand name of a legacy ASIN04:16 Unenroll the brand registry for the old brand, file a ticket for the brand name change05:00 Sign in to Amazon Brand Registry click brand registry06:05 Make changes on the backend of brand registry06:27 Ways to unenroll your brand: Step #1 - Do a template upload06:56 Step 2- File a brand registry ticket and make a change in the attribute07:15 Step 3- File a ticket to the troubleshooting catalog team08:21 Changing a brand name is easier than it was before08:47 Fixing the problem of another seller contribution09:41 Dealing with Seller Support11:44 Join Steven Pope every Thursday noon EST for weekly Live Q&A

Do you have questions about Amazon Brand Registry, getting a trademark, or creating a brand for your Amazon store? I've pulled the top questions Amazon sellers have about Brand registry on Amazon and answered them all right in this episode Code Word: URGENT Offer: http://www.mommyincome.com/

00:00 How to Check if a Trademark is Registered - Amazon Brand Registry - Serial Number AMZ Tips & Tricks0:05 how to do a trademark search to see potential leads0:15 Type in USPTO TESS search, and you'll go to the search database here and0:20 Click this little gray button that says, Tess0:29 Search the term of your brand, e.g., “Age of Sage”0:43 Check the status of the trademarks are live or dead0:53 E.g. “Sage of the age” this trademark is dead, so they can apply for this1:08 For a super generic brand name, it's gonna be tough1:19 There are multiple records for the term e.g., “greeny”1:31 Different classifications within the USPTO, there's a chance that they can get the trademark1:47 Pro tip #1: Make it unique so example1:58 Pro tip #2: Shorter brand names are better

NEW Build Your Brands Menu - Amazon Brand Registry00:00 Introduction00:05 Seller Central New selection on Brand – Build your Brand00:26 Build your Brand page put together everything in one place01:02 Build Brand Loyalty01:10 Grow Your Audience01:19 Inform Your Strategy01:26 Protect Your Brand01:43 Brand Analytics01:56 All the Brand Programs and benefits

Amazon Brand Registry is a great tool for Amazon business owners who want to protect their brand and safeguard their intellectual property. But unfortunately, it can also be abused. Join Scott as he chats with Paul Rafelson, as they discuss how Amazon sellers can use Amazon Brand Registry to protect their brands from unauthorized sellers and hijackers. Paul shares powerful strategies to help Amazon business owners fight back against the misuse of Amazon Brand Registry.

Legal stuff is hard if you are starting a business or not sure what you have to do. Not to mention, it's dry and boring, but WAIT not with this lawyer! Once again, we got you covered. We talk to trademark, branding and overall Legal counsel to all entrepreneurs, Jim Hart with Hawthorne Law and YouTube juggernaut with 150 thousands subscribers!  He is not only an attorney, but an ecommerce business owner and entrepreneur himself helping others to grow their ecommerce business. We break down all the legal terms, trademark, copyright what you should do and how for Amazon Brand Registry and more. We play “What's That Keyword?” game and a great NEWS segment as usual. Join Scott Ohsman, Summer Jubilier and Hayley Brucker for a podcast that Simplifies Ecommerce and guarantees to make you laugh and learn at the same time!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Jim Hart Website: https://www.hawthornlaw.net/ YouTube: https://www.youtube.com/@jimhart HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 15 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 27 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Marketing Coordinator at Channel Key LLC. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

Title is not sticking; bullets are not sticking. Here are the things you need to do:00:39 Get your ASIN and then go to brandregistry.amazon.com00:48 Go to support, click contact brand support, and then listing issues and 00:54 Request a product detail page change 01:00 See all kinds of attributes01:08 Changing the title01:28 Request a product detail page 02:11 Pushing the change through a brand registry

Amazon is becoming more and more focused on their brand registry program and they're releasing more features for registered brands. In this episode, I talk about how to enroll in Amazon Brand Registry and what the benefits are. Brand registry is going help you with advertising, conversion, and more types of content.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

There was a time when resellers ruled the Amazon Marketplace, but today's Amazon is about brands. Without Brand Registry, you cannot defend your brand or reach your full Amazon potential.In this episode, Jason and Shannon interview Scott Harders of Fisher Broyles about Trademarks, Amazon Brand Registry, and Amazon's IP Accelerator program that allows brand owners to get trademarks faster (as well as some things to watch out for and avoid).Scott is funny, knowledgeable, and experienced and is here to break down Trademark Law for us in a way that we can all understand.Trademark rights are established to protect the consuming public and give them confidence that the goods or services that they're purchasing come from a common source.One common mistake brand owners make is investing huge amounts of money in a brand without knowing if they can trademark it. We've seen so many people take all the time to build a brand, build a website, and get products with their labels, only to realize they can't get a trademark.The time and effort, and energy to rebrand or fight for a trademark isn't worth it.And a trademark doesn't have to be identical for your application to be turned down; it just has to be confusingly similar.On Amazon, sellers need a registered trademark to get the benefits of the brand registry, which are increasing by the day.We cannot overstate the importance of doing your trademark the right way for all Amazon sellers. Besides brand registry, it is a valuable asset that will add value to your future exit if you do it right.If you've ever wanted to know all about trademarks and the Amazon brand registry, this is your episode. Tune in!Key Takeaways- Common myths about trademarks (01:48)- What is the point of a trademark? (06:18)- When to apply for a trademark (11:37)- Benefits of a trademark in Amazon brand registry (14:33)- The Amazon IP Accelerator program (18:13)- The Concept of 'Prior Use" (30:29)- How to protect your trademark (34:37)- Difference between TM (™) and R (®) symbol in trademark (41:53)- Text mark or design mark for brand registry purposes (49:03)- Trademark fraud and scams sellers should be aware of (51:51)Additional resources:✅ Amazon IP Accelerator: https://brandservices.amazon.com/ipaccelerator✅  Fisher Broyles Website: https://www.fisherbroyles.com/people/w-scott-harders✅ Scott Harders Email: scott.harders@fisherbroyles.com✅ Trademark Search USPTO: https://tmsearch.uspto.gov/---- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

In today's episode, we will chat Ruben Alikhanyan, the founder of PAS Agency, about launching and scaling your brand. Today's episode is all about brand strategy. We'll explain how to evaluate a brand before launching it, whether it's one you're creating or one that already exists. You'll discover what you need to do to successfully create an Amazon brand, how to use the Amazon Brand Registry, and what's preventing conversions.=====================Ruben Alikhanyan

Every week, I field calls from exasperated brand owners who say. 'I can't control my Brand on Amazon.It's a mess.Sellers I've never heard of are undercutting my price and trashing my Brand and listings.I Give up!'We know this feeling pretty well. Controlling your brand and destiny on Amazon can seem daunting, but it's possible and, in fact, a necessity to winning in today's ecommerce world.Today's guest on the podcast is Whitney Gibson, a pioneer in laying the foundation and legal strategy behind helping brands regain control of their Brand on Amazon and online.Whitney is a partner and leader of Vorys eControl, a nationally recognized firm that helps protect and grow Brand value by controlling online sales.He takes us through the process of tackling and blocking that has to happen on Amazon from a brand protection and control perspective and the career path he took to becoming the country's premier Channel Control Law Firm.Tune in to learn more about brand control in the Amazon age and build a fortress around your Buy Box!Key Takeaways- How Whitney Gibson became the country's premier channel control firm (01:16)- Control as a key pillar of growth (05:55)- Controlling your brand in the age of Amazon (10:39)- The first sale doctrine (13:58)- Building a fortress around your Buy Box (20:02)- 360 set of capabilities to protect your brand (21:40)- Suing and winning against unauthorized sellers (24:29)- How to protect your brand while complying with the law (26:42)- What is the goal of E-control (33:44)Additional resources:Connect with Whitney Gibsonvorysecontrol.comor email him:  wcgibson@vorys.com----- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

The number one question I've been getting recently is about Brand Registry because Amazon has been changing the rules as they try to protect bigger brands. So today, I'm getting into those questions, from what brand registry does and why you as an Amazon seller need it to tips on packaging and understanding class of goods. First, though, I open the episode with an overview of what Brand Registry is on Amazon and what the requirements are to get it. These include a US trademark (Amazon will honor some international trademarks, but it's complicated), a brand name, logo, and professional-quality packaging (no stamps or minuscule stickers), and preferably proof that your brand is already in use in commerce. I also give some advice about picking a brand name, getting brand approval (the step before brand registry), and handling multiple brands under one account. In the second half of the episode, I answer some of your questions about brand registry, including more details on packaging requirements, when to list items, get trademarks, and register brands, and differentiating between brand names and business names (especially for those transitioning from arbitrage to bundling or private label). I also tackle how to get approval for GTIN exemptions and report trademark violations once you've got brand registry. And finally, I explain how class of goods works and why it's a little different on Amazon than on other platforms. You can ask more questions about Brand Registry by joining the Amazon Files and Mommy Income community. Join our Facebook group with today's codeword REGISTRY to learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you're ready to take your business to a whole new level, visit MommyIncome.com/Coach to schedule your one-on-one coaching call today. This week on the Amazon Files: An overview of Brand Registry on Amazon What Amazon's looking for in packaging When to get trademarks, register brands, and list items Reporting trademark violations Understanding classes of goods “If you've already got a logo and idea, you could have a serial number and be brand registered by the end of this week. No joke. If you've got your duckies in a row, you can file and get your trademark serial number same day.” - Kristin Ostrander Quotes: “Your logo, your packaging, they want it to be professional quality. You can't buy a stamp for ten dollars at Staples, or even at Imprint or whatever, and stamp your name on it. They want permanently affixed, professional-looking packaging to make sure you actually have a brand.” “This is new as of right now, in the last two weeks, Amazon is fully rejecting minuscule packaging. If you have a brown cardboard box with, it looks like, one little tiny sticker on it, they're not going to approve your packaging. And they have the right to do that.” “Once you have the serial number, you don't have to wait until it's actually approved, which takes almost a year. You don't have to wait a year. File your application, pick your class of products, get your serial number registered on Amazon.” “If you don't have brand registry yet, but you plan to apply for that trademark, list all of your items underneath that brand approval brand now so that once you get brand registry, you can transfer those over. If they're not spelled identically and under the actual brand registry name, you cannot transfer old listings to new brand registry.” “Amazon does not care if you're registered in the class of products that are paper goods or that are textiles or whatever else. They get a serial number, they verify that this has indeed been registered, and now you can sell any product on Amazon with that trademark and that brand registry.” Related Content: Merchant Words Promotion Wholesale Bundle System Email questions Learn With Us Coaching The Amazon Files Hub Sticker Mule at Mommy Income   Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword REGISTRY to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.

There are so many smaller Amazon sellers out there that aren't living up to the great potential they have. However, Ruben Alikhanyan, the founder of PAS Agency, is helping those sellers find success and build the value of their brand. You'll learn all about what you need to have when creating an Amazon brand, how to properly use the Amazon Brand Registry, and what is holding your conversion rates back.Takeaways: Having the right creative content in place when you are initially building a brand on Amazon strengthens the conversion which makes the growth much faster.Some of the best categories for underperforming brands to find success in include kitchen appliances, kitchen, accessories, toys, and sports.An Amazon brand's story plays a valuable role in both selling to customers as well as the valuation that the brand would receive from aggregators.If you aren't looking at it strategically, you won't find success on Amazon. Amazon wants sellers to create brands that will have longevity and will flourish.If you have identified the right keywords and still have a low conversion rate, the problem lies within your Product Details Page (PDP). On the PDP, if your SEO is strong and it's being indexed, look to your graphics as the cause of the low conversion rate.Having a recent set of data from your Amazon brand is not enough. You need other, older sets of data to give you perspective on things like conversion rates, CTR, etc.The main reason that conversion is so important is that it impacts your bottom line, your top line, and how the Amazon algorithm treats your listing. Quote of the Show:“There has to be planning, strategy behind what your logo is. Your logo is going to be an extension of your brand” - Ruben AlikhanyanLinks:LinkedIn: https://www.linkedin.com/in/ruben-alikhanyan-558b07199/ Email: ruben.a@pasagency.comPAS Agency website: https://pasagency.com/ ikoo website: https://ikoohair.com/ Ways to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/ Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

If you are going to survive and thrive on the Amazon platform today, you MUST build a great brand. There's no question about it.A great brand allows you to differentiate your products, build trust and justify higher prices. It's a protective moat that allows you to add value to your customers and build loyalty. But building a brand is more than just having a logo, a color scheme, and a trademark. It's ultimately about building an emotional connection and a level of trust that once they see your logo, they unconsciously trust your products. Think about all the great brands you love and what happens when you see their products. With all the benefits of a great brand, it is surprising how little time most brand owners dedicate to building an effective brand. In this episode, I am joined by Shannon Roddy as we dive deep into how to tell your brand story and build a great brand on Amazon and beyond. Tune in.Key Takeaways- Why brands that sell experiences are more enduring (01:05)- What defines a great brand (03:01)- The 6 elements of an effective brand (07:00)- The secret weapon for small business owners building a brand (11:56)- There are boring products, only boring brands (13:53)- How to invent or reinvent your brand on Amazon (17:19)- Practical ways brands can tell their story on Amazon (21:05)- You've built a great brand, here's how to protect it (23:34)Additional resources:- Delivering Happiness by Tony Hsieh ----- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

Amazon Brand Registry is a critical element of your brand's success on Amazon. Once obtained, it offers tons of great benefits to brand owners, not only to grow their brand and sell more but also to protect and defend it from people out to benefit from your sweat.Even so, most brand owners are not fully leveraging the brand registry and don't understand how to get it, what it does, and, more importantly, what it doesn't do.Amazon Brand Registry is a suite of tools designed to help you launch grow, protect your brand, and create a better Amazon customer experience.Of all Amazon programs, the Brand Registry is arguably the most vital to the success of a brand on Amazon, with Amazon advertising being a close second.In this episode, I am joined by Shannon Roddy as we answer your most burning questions about the Brand Registry.Key Takeaways- What is Amazon Brand Registry (02:18)- Amazon's IP Accelerator program (03:25)- The benefits of Brand Registry (05:34)- The power of brand demographics data (11:50)- Protections offered by Amazon Brand Registry (14:27)- What Brand Registry doesn't do (18:43)- Biggest mistakes brands enrolled in Brand Registry make (23:15)Additional resources:- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

So many Amazon sellers face the problems that come from wholesalers and distributors trying to resell their products on Amazon. Jessica Beck is the Project & Inventory manager at Grandpa Beck Games and has dealt with these same issues. Jessica discusses her processes to set up the right agreements with distributors, contact unauthorized resellers, and how to protect your listing's buy box.Takeaways: When you begin selling through wholesale distributors, you need to make sure to control the market to avoid competing with them on Amazon thereby driving the price down. You need to work with your distributors from the start to avoid this situation. If your distributors don't respect the agreement they have with you not to resell your products on Amazon, you need to stop distributing with them. If you find other sellers on Amazon that have your product listed in large quantities, contact them politely to find out where they received the stock from so you can cut off the source. At scale, you need to monitor your buy box!If you know that unauthorized sellers are trying to sell counterfeits of your products on Amazon, file an IP infringement with Amazon Brand Registry. Amazon will almost immediately throw the seller out, so it can protect the consumer.Amazon as a platform offers incredible opportunities to smaller companies to grow a brand and scale their market. While FBM offers greater control over your inventory, as your business grows, the cost savings and efficiency of FBA become more and more enticing. Because Amazon is so complex and frequently makes massive changes, for business owners, it's often better to outsource things like Amazon PPC ads and listing creation to companies that are experts on the subject.Quote of the Show:“Fulfilling through Amazon for us has been a million percent worth it at the scale that we're at now” - Jessica BeckLinks:LinkedIn: https://www.linkedin.com/in/jessica-beck-07bb74211/ Company website: https://www.grandpabecksgames.com/ Amazon Store: https://www.amazon.com/s?me=A3T0HXZK4MID3M&marketplaceID=ATVPDKIKX0DER Shout Outs:FBLAWays to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTube

00:00 Amazon FBA Weekly Q&A03:10 MAG School launch05:31 ASIN B07NR2C5BB is being punished for being OOS frequently in 2021. Since being back in stock my TACOS has been fluctuating at 18%08:07 I think amazon loaded data from mobile views into business reports this week. All my old data now has 8-10x page views from mobile. bc of this my unit session percentage has dropped from 30%+ to 11%09:56 What is the best way to compete with established brands for grocery when margins are small?11:47 When launching, can you comment on target Ad placement for the most critical KWs (Top 3 - 5).14:37 Launching, how many KWs do you target at first? How many campaigns and types do you run in the first and second months?16:23 PickFu Test: Them “B07K4S4J66” us “B07BHCB9Y2”24:04 Can you comment on an expected budget to launch a product in the US? I'm in the competitive kitchenware category.25:01 I get an error message for search term character length sometimes even though I use the exact same KWs on a similar listing w/o an error26:10 I have unfulfillable inventory in a US FBA warehouse, am I able to send this back to myself in CA?27:11 For an unfulfillable inventory, how does AMZ decide between Refurbished and Liquidation?27:39 If a seller can only do FBM due to customization, what are the best practices for marketing outside of PPC due to conversion issues?31:26 Can you speak on the difference between “Parenting 2 ASINs together” versus having a main parent ASIN, and simply adding a variation to it?36:17 ​I updated my bullet points but they won't show up in the front end. I did that a long time ago.37:03 What is the quickest way to get products reinstated on seller central after AMZ has flagged and taken down?38:58 AMZ has it set so that every $500 in PPC spend will get taken from the sales revenue or credit card is charged, whichever is set. Can this $500 threshold be changed?39:37 Is there some better or other recommended strategy/setting to help w/ cashflow/overall improve AMZ finances?42:16 Can you comment on virtual bundles?42:50 Is there a way you can tell how much a campaign is actually spending on a daily basis?44:58 Is inventory placement helpful or hurtful to get the buy box right now?45:29 When doing product research, you say to first think of a product you are interested in, then look at data second. But what is the key data you look for? Isn't data more important?47:14 ​Did you see FBA Grade and Resell program, what do you think about it?47:47 Is it w/ AMZ TOS to include inserts saying simply "Please leave you honest feedback on AMZ" we're not mentioning "positive feedback"49:01 My broker was supposed to split my shipment between AMZ and another distributor for our business but he mistakenly sent in some boxes that were meant for our distributor into AMZ49:44 Earlier for another question you said kitchenware is not a competitive niche, despite it having many sellers. How do you define competitiveness?50:33 I have a client that has a USPTO registered trademark and he has that name in the Amazon Brand Registry also. A few months ago a very similar brand started selling on Amazon but does not have a trademark or brand registry. The two brand names merely have one letter differentiating them but are not exactly alike.52:40 Will Day Parting hurt the PPC campaign53:05 I have launched a product however there are no sales or impressions. The listing is optimized54:58 Do you know what the market rate is for insurance supplements for Amazon. I'm getting close from $1500 to $4000.55:24 I successfully get GTIN approval under my brand name but AMA still not allowing me to create a listing under my brand name and giving me error 5665 and asking to request approvalSupport the show (https://www.paypal.com/paypalme/myamazonguy)

In today's podcast, we are talking with a friend and colleague, Armin Alispahic, about Brand Registry. It's a program that has been around for a long time but still causes confusion. Find out what this program does and doesn't do, what the common misconceptions about it are, as well as how to make the most of it, if you've got the access. Make sure you tune in to find out! Armin is a Team Lead at Bobsled. He's been at the company for almost 6 years. Internally he's known as Armin.com for his encyclopedic knowledge of Amazon. Over the years, he has gained great experience in working directly with Amazon representatives to support brands in scaling up on Amazon and achieving their goals. 

Tue, 22 Mar 2022 07:10:00 +0000 https://omt-magazin.podigee.io/9076-neue-episode 5c37565b18d1470e9999878b2952e5df ℹ️ Marco Podavka beim OMT ℹ️ OMT-Webinare ℹ️ OMT Konferenz ℹ️ OMT-Agency Day 9076 full no Amazon,Amazon Verkaufen,Amazon Store,Amazon Brand,Amazon Brand Registry Nils Prager, Marco Podavka

Build a Brand story here: https://sellercentral.amazon.com/enhanced-content/content-manager/workflow/brandstory-v2-standard/content/new/editMake your products stand out with rich text and images in the Product Description, connect shoppers with your brand story, and help them dive deep into your product features. Adding A+ content to your detail pages can increase sales and improve the performance of ads, deals, and coupons. A+ can also reduce returns and bad reviews by answering shoppers' questions before they ask them. This feature is only available to Selling Partners who have been approved through the Amazon Brand Registry, as well as emerging brand owners in certain managed selling programs.Tell your brand story to connect customers with your brand's history, values, and what makes your brand unique. Use banner images to show your products in use. Feature your brand logo and add content to all of your ASINs in order to create a consistent brand experience.00:00 Showcase Your Brand's Store & ASINs Across Listings00:09 Brand Story overview01:35 How to add Brand Story moduleJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon.  Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

Go to brand registry and create a case for “Technical Issue”here is the template I use:Greetings Amazon Team,We need this case escalated to the brand registry team immediately.We have registered “ENTER_brand_name” on Amazon but it is discontinued now. Please remove “ENTER_brand_name” from the brand registry (including Brand Registry 2.0 and 1.0) completely since it is discontinued. Unenroll the brand “ENTER_brand_name” from the brand registry program.We would NOT like to remove a user. We would like to remove the brand from the brand registry program completely.Unenroll the brand “ENTER_brand_name” from the Amazon brand registry program. If you do not know how to do it, please escalate this issue to your supervisor.Thank you.00:00 How to Unenroll a Brand from Amazon Brand Registry00:11 Why would I want to do this00:26 MAG offers Amazon Brand Name Change service00:39 How to file a caseThen, they will respond back and ask you if you still would like to unenroll the brand name. Simply say you still would like toBefore requesting the unenrollment, please remove any other admins or other users for that specific brand name. Otherwise, it might cause confusion on Amazons sideJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

When it comes to brand registry there are a few key points and strategies to review! In this episode, I dive into a couple of strategies and markers that will let you know when the right time is!    ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack  

Jeff Lieber talks about how to dominate your Amazon competition thru 2022. In this Sellernomics Podcast episode, Jeff Lieber of TurnKey Product Management will also talk about What's new for sellers on Amazon? Amazon Vine Program? What's working on Amazon right now to help companies grow? Amazon Brand Registry and Amazon IP Accelerator? Biggest Mistakes you see sellers make? What's working on the Amazon advertising side of things? Any Amazon seller case studies come to mind? #jefflieber #TurnKeyProductManagement About Jeff Liber of TurnKey Product Management - https://www.TurnKeyProductManagement.com/resources TurnKey Product Management helps companies quickly grow their sales on Amazon and save them time so you can do what you love by offering the following. Whether you're selling $20k/month or $200k/month, TurnKey will help you scale. We've got over $1,000 of free resources for helping you grow on Amazon like our product listing checklist as well as the ability to book a call with one of our team members to learn what it takes to get to the next level and see if it makes sense to work together, all of that is over at About GETIDA - https://bit.ly/Sellernomics-GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf.

Eine Markenanmeldung bei Amazon Brand Registry ist nicht notwendig, um auf Amazon verkaufen zu können. In diesem Video nenne ich dir aber 6 Punkte warum dir eine Amazon Markenregistrierung so viele Vorteile bringt. Die Markenanmeldung Amazon muss nicht durchgeführt werden, um Online Geld verdienen zu dürfen. Ich möchte dir aber gerne die - aus meiner Sicht - wichtigsten Vorteile aufzählen, die eine Brand Registry mit sich bringt: 1. Enhanced Brand Content Einer der Amazon Brand Registry Benefits ist der sogenannte Enhanced Brand Content, oder besser bekannt als Amazon A+ Content. Dieses Feature ermöglicht es dir dein Listing schöner zu gestalten und weg vom schnöden Fließtext zu gehen. Zwar hat der A+ Content keinen Einfluss auf die Suchmaschine von Amazon, aber die Conversion steigt um 3-10%, sobald EHB Content im Listing zu finden ist. 2. Amazon Brand Store Der Amazon Brand Store bietet dir die Möglichkeit einen eigenen Onlineshop innerhalb von Amazon anzubieten. So können Kunden einen Überblick über alle Produkte deiner Marke erhalten und diese kaufen. Der Shop lässt sich recht einfach per Drag and Drop einrichten. 3. Amazon Advertising Eingetragene Marken bei Amazon genießen besonderes Ansehen. Das spiegelt sich auch innerhalb von Amazon Advertising wider. Du bekommst die Möglichkeit spezielle Werbeformen wie Sponsored Brands Amazon oder Sponsored Display zu nutzen. Welche Vorteile siehst du bei einer Markenanmeldung auf Amazon als wichtig an?

Jeff Lieber talks about how to dominate your Amazon competition thru 2022. In this Sellernomics Podcast episode, Jeff Lieber of TurnKey Product Management will also talk about What's new for sellers on Amazon? Amazon Vine Program? What's working on Amazon right now to help companies grow? Amazon Brand Registry and Amazon IP Accelerator? Biggest Mistakes you see sellers make? What's working on the Amazon advertising side of things? Any Amazon seller case studies come to mind? #jefflieber #TurnKeyProductManagement About Jeff Liber of TurnKey Product Management - TurnKey Product Management helps companies quickly grow their sales on Amazon and save them time so you can do what you love by offering the following. Whether you're selling $20k/month or $200k/month, TurnKey will help you scale. We've got over $1,000 of free resources for helping you grow on Amazon like our product listing checklist as well as the ability to book a call with one of our team members to learn what it takes to get to the next level and see if it makes sense to work together, all of that is over at About GETIDA - With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf.

Ist eine Amazon Markenregistrierung wirklich nötig für den Verkauf auf Amazon? In diesem Video geht es um Szenarien, wo eine Amazon FBA Markenanmeldung Sinn macht und wo nicht. Um die erste Frage gleich zu klären: Muss ich eine Amazon Marke anmelden, um auf Amazon Geld verdienen zu können? Die Antwort ist nein. Du kannst auch ohne eine Marke anmelden zu müssen auf Amazon handeln. Du brauchst keine Marke, wenn du beispielsweise Handelsware verkaufst. Für dein Online Arbitrage Geschäft macht eine Marke keinen Sinn. Lerne jetzt wie du mit Handelsware Geld verdienst in meiner Arbitrage Masterclass: https://one.amzpro.io/tactical-arbitr... Wann brauchst du also eine Markenanmeldung? Wenn du Amazon Private Label betreibst, solltest du unbedingt deine Marke registrieren. Du verkaufst schließlich Produkte mit deinem Namen bzw. Logo drauf. Ist deine Marke und dein Name nicht im Register, kann das unangenehme Folgen für dich haben. Deine Markenname ist ohne eine Markenanmeldung nicht rechtlich geschützt. Zum einen kannst du so keine vernünftige Amazon Brand Registry durchführen, da du nicht nachweisen kannst, dass deine Marke registriert und dir zugesprochen wurde. Zum anderen kann dann jeder andere deine Marke auf seinen Namen registrieren und dich so vom Markt nehmen. Einerseits kann es dazu kommen, dass du deine Ware nicht mehr verkaufen kannst und sie dem Markeninhaber überlassen musst. Und anderseits musst du ihm schlimmstenfalls die Gewinne, die du über einen bestimmten Zeitraum mit diesen Produkten erwirtschaftet hast, zurückzahlen.

Importar de China a Estados Unidos por Internet puede suponer un gran problema para los emprendedores de hoy si no están claras las reglas y normas. Para no cometer errores, nuestro invitado experto George Smith nos cuenta cómo manejarnos al momento de comprar productos de origen chino sin caer en ninguna trampa. “Hoy más que nunca están todas las condiciones dadas para que puedas tener un negocio entre Estados Unidos y otros países”, asegura George. Sin embargo, existen ciertos parámetros que ayudan al momento de importar, y es contar con una LLC -Sociedad de Responsabilidad Limitada en español-. La misma ofrece la flexibilidad de una sociedad colectiva y al mismo tiempo proporciona la protección contra la responsabilidad personal que ofrece una sociedad anónima. Esta estructura comercial es fiscalmente transparente y las ganancias se transfieren a la declaración de impuestos de sus miembros. La creación de una LLC resulta en la actualidad lo más popular. En principio los dueños no tienen que ser residentes en Estados Unidos. Además permite abrir puertas a los distintos mercados llevando al desarrollo de estrategias comerciales, mejorando la operatividad y fomentando la competitividad. “Debes tener un frente legal, una LLC. Desde cualquier país tu puedes tener una LLC y el único requisito es tener un pasaporte o un ID de tu país, con tu dirección”, plantea George, y agrega: “El negocio es que (en Estados Unidos) te dejan tener una LLC sin mayores requisitos para que tú entres en esa corriente tributaria que tanto quiere el país, que es que tú pagues sus impuestos”. Sumado a eso, “lo ideal es tener un Tax ID, un banco americano y una marca registrada con un USPTO, no sólo para proteger tu producto, sino también para que Amazon te meta en un programa especial llamado Amazon Brand Registry”, enumera George. El Registro de marcas en Amazon es un servicio que ayuda a los fabricantes, propietarios acreditables de sus marcas, a proteger su propiedad intelectual en el marketplace. Con todo esto claro, llega el momento de elegir nuestros proveedores. “La negociación de encontrar ese supplier lo tienes que hacer en la plataforma de Alibaba”, sugiere George, y explica que “China tiene fama de que todo es malo, pero nosotros podemos filtrar las compañías malas con Golden Supplier, -que verifica la existencia legal de la empresa- y Trade Assurance –que cubre los pagos si el proveedor incumple el contrato-”. Y finalmente comienza la elección de los productos. Según George, “(los chinos) no tienen piedad, son vendedores natos, estrictos y la ética para ellos no existe o es muy distinta”. Por eso, cuando uno tiene el primer contacto con una de sus empresas mediante correo electrónico u otro medio, hay que “presentarse como jefe de compras”, preguntar sobre el “packing list, cantidad de cajas, tamaño y peso del producto y el HS Code” y hacer mención al EXW para aclarar la responsabilidad del vendedor al momento de transportarse la mercancía. Tras aceptar el precio que te ofrecen, hay que “pedir la cotización del envío DDP”, conocido como “Delivery Duty Paid”, que significa que el vendedor debe poner los productos a disposición del comprador en el lugar acordado (la fábrica, un almacén, etc.), y aclarar que “un porcentaje de aproximadamente 30 por ciento del pago va a Alibaba, y el otro 70 por ciento va a quedar condicionado a una inspección”. Desde Amazon, existe la ventaja de poder crear una “lista fantasma”, “porque cuando se comienza a crear el list, el mismo Amazon te dice qué papeles necesitas y eso te evita gastar energía con los proveedores”, informa George. A pesar de que comercializar de un país a otro genera muchos condicionamientos, George remarca que “el negocio del E-commerce está tan bien estructurado que si tú lo haces bien, te va a dar dinero para pagar todas las comisiones, el producto, el envío de China, tus impuestos y te va a quedar un muy buen dinero en tu bolsillo”. Es cuestión de tomar el riesgo. Instagram: georgesmithecom

It's time to talk all about trademarks and brand registry for your Amazon store again, and not just because we tend to get a lot of questions about this topic in general, but also because Amazon has changed some of the rules recently. As always, we have our resident trademark expert, attorney Ben Becker, on hand to lead us all through the changes and to respond to some of the more frequent questions that come our way.   Once again, I'll begin by reminding you of our incredible workshop that we have coming up – I just can't wait to see you all – and then Ben will bring us up to date on some of his own news. From there on, it's all about the trademarks – their importance, incorporating other brands into your trademarked brand, getting them done yourself or with an attorney, and a comparison of ‘intent to use' and ‘use in commerce'. We then go on to discuss best specimen submission practices, things to avoid doing when filing, the value to be found in asking questions, and what's involved in enforcing your trademark. We'll finish up by looking at what happens in a ‘cease and desist' situation, and how to make Google Alerts work for you. Trademarks and brand equity are always going concerns among those of us in the bundling industry, especially now with the changes that Amazon is implementing, so you really owe it to yourself and your business to listen in and soak up the valuable information and advice offered here today.   This week on the Amazon Files:   The upcoming workshop   What's new for Ben   The importance of trademarking   Trademarking a brand that also incorporates other brands   Trademarking on your own or with an attorney   Intent to use vs. use in commerce   Best practices when submitting your specimen   Things to avoid doing when filing for a trademark   Asking questions   Enforcing your trademark   What happens in a ‘cease and desist' situation   Google Alerts   “Having a trademark is that investment that kind of shows your credibility - that you're serious, that you take your brand and your business seriously.”   - Kristin Ostrander   Quotes:   “Amazon has now allowed us to, once you register for your trademark - even if it's not approved - they let you use that registration number to file for brand registry.”   “The purpose of a trademark is to protect your brand to help you grow and develop your brand, your goodwill, and allow clients to identify you as a source of a product or a service.”    “I'm constantly preaching the gospel of business assets and how you build your business for long term, you know, sustainability or exit.”   “It's like insurance almost, except...you have it for five years.”   “The people who are creating bundles are creating an entirely new product out of third party products, and then advertising them as they are legally able to do, and accurately describing what's in those packages.”   “My answer to whether or not an attorney should help you is: it depends.”     “So when you're looking at a mark, you want to try to stay away from descriptive terms. Try to stay away from your own last name plus descriptive terms. You also want to avoid being confusingly similar...to any registered mark.”   “The USPTO does not allow your trademark to become registered until you are actually using it to sell your products or services.”   “If you're risk averse, filing an intent to use ensures that you get the trademark before you spend any money and doing branding and marketing and labels and all those types of things.”   “If you're actually doing bundles of your own branded products, your best bet is going to be get your brand name on those actual products.”     “So if you're doing a gift basket, then the packaging would be the branded product, not the things inside.”   “If you are deemed to be infringing upon somebody else's mark, they can take all of your profits.”   “Put on your big girl pants because it's going to be a while.”   “If you get to a point where you're starting to have misgivings, stop and talk to somebody.”   “Once you have a trademark, it is your responsibility to police the trademark. The USPTO will not do that for you.”   “I would be cautious when dealing with the products and services of larger brands because they are more invested and more likely to be aggressive in their measures.”   Related Content:   Confident Wholesale Bundlers Workshop - Coupon code: workshop50 Wholesale Bundle System Email questions Learn With Us Coaching Email Ben Google Alerts     Grow Your Amazon Business!   Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword Trademark to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.  

En este episodio de Bros Emprenden, estaremos conversando Padrino y César Jiménez para saber si es tiempo para comenzar a vender en Amazon o mejor olvidarlo.El mejor momento para comenzar a vender en Amazon es hoy o ayer, pero mientras más pronto mejor. Si eres un vendedor que vas comenzando, o incluso si ya tienes una marca privada puedes saber que tan factible es venderla en Amazon antes de mandar inventario.Valida tus productos antes de lanzarlos en Amazon, qué es un MVP - Minimum Viable Product https://en.wikipedia.org/wiki/Minimum_viable_productTe dejamos el enlace para conocer más de Trashio https://www.thras.io/Sabías que puedes dar de alta tu marca en el IMPI si estás en México y puedes utilizar el programa de Amazon Brand Registry para México, Estados Unidos y Canadá sin registrar tu marca en el USPTO.Puedes blindar tu marca de hijackers en Amazon y además darle más reconocimiento, si buscas crear una comunidad en donde tus productos sean reconocidos también fuera de este marketplace.Únete a nuestro telegram https://t.me/brosemprendenUn video corto para entender Keepa  https://bit.ly/3niSjoZUna herramienta muy poderosa para vender en Amazon - Helium 10 (50% de descuento en tu primer mes https://bit.ly/2RdhZrf) aunque el Padrino use JS.Más información en https://brosemprenden.comSupport the show (https://www.buymeacoffee.com/brosemprenden)

More and more businesses are using Amazon to sell their products. In this segment, Erik discusses some of these recent changes made by Amazon, and the impact for trademark applicants and registrants seeking to use the Brand Registry to promote … Continue reading → Listen to Podcast The post Amazon Brand Registry Update for Trademark Owners appeared first on Erik M Pelton & Associates, PLLC.

Kris Gramlich of Sellozo talks about the 7 Steps for Building a Brand on Amazon. Kris Gramlich will also talk about building a brand on Amazon that may sound like a hard task, but it can be fairly easy. Research your audience and your competitors, Find your business name and slogan, Define your Brand Identity, When creating a brand (colors that match your product), Start thinking about your logo, Amazon Brand Registry, Promoting your new brand. Also covered in the interview with Kris Gramlich: 7 Steps for Building a Brand on Amazon. Step #1 - Research your audience and your competitors. Step #2 - Find your business name and slogan. Step #3 - Define your Brand Identity. Step #4 - When creating a brand (colors that match your product). Step #5 - Start thinking about your logo. Step #6 - Amazon Brand Registry. Step #7 - Promoting your new brand. About Kris Gramlich - https://sellozo.com/ Amazon seller and AE at Sellozo which is a PPC tool for your Amazon ads. Enjoys talking with other brands and sellers and helping them with their Amazon business. Dabbles in crypto, and sports cards. enjoys a great cup of coffee About AccrueMe - https://www.accrueme.com AccrueMe provides Amazon lending to help Amazon sellers grow quickly and increase profits. Our Amazon funding has no credit checks and no monthly payments. Our goal is to help Amazon Sellers earn more money. Growth is almost always the driving force behind added profits. If Growth and Additional Profits interest you, then keep reading. We want to help you grow larger and more profitable, and in return, we want to share in a small percentage of the profits, but only temporarily – only for as long as you want to use our capital to grow. In exchange for doubling your capital, we temporarily receive a small “piece” of a much bigger pie. And you don't even have to pay us every month. Pay us when it is best for you and your business.

Wir beleuchten Chancen & Risiken für Markenhersteller auf Amazon anhand von konkreten Beispielen. Auszug der Themen: Wachstumsmöglichkeiten für traditionelle B2B-Unternehmen, Amazon ohne aktives Seller- oder Vendor-Konto steuern, Handelbeziehungen zu Amazon Händlern stärken, Monitoring von Händlern, Markt Scan für alle Marktplätze automatisieren, Amazons Sichtbarkeit in der Google Suche, Amazon Brand Registry (Markenregistrierung), Markenschäden vermeiden, Bewertung von Amazon Advertising

In Episode 147 of Idea Diary - Today, I talk about buying your own ISBNs and trademarking Your Product or Brand to get Access to Amazon Brand Registry. Also, public service announcement to update your external hard drives if you have been using old equipment! SHOW MERCH: Get Your Own Idea Diary https://www.amazon.com/dp/0991338839 Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor! My First Article on Medium! READ: https://valerieaiello.medium.com/one-tool-that-can-save-your-business-or-effortlessly-scale-it-the-pivot-7e955ac3d13e If you liked today's show, you can always BUY ME COFFEE: https://gumroad.com/l/VazlaO JOIN MY MONTHLY MEMBERSHIP: https://gumroad.com/l/GJyXzO Thank you so much for listening today! #BusinessLifestyle #BusinessStrategies​ #Analytics​ "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. — Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas. — Website: https://www.valerieaiello.com Gumroad: https://gumroad.com/valerieaiello Medium: https://medium.com/@valerieaiello Youtube: https://www.youtube.com/valerieaiello LinkedIn: https://www.linkedin.com/in/valerieaiello/ Twitter: https://twitter.com/valerieaiello Facebook: https://www.facebook.com/valerieaiello Instagram: http://instagram.com/valerieaiello/ — Subscribe to follow my business journey! --- Support this podcast: https://anchor.fm/valerieaiello/support

✅Order here: https://myamazonguy.com/trademark-services/ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. We file your trademark within one business day of your order and give you the serial number immediately which you then take and file at brandregistry.amazon.comIt’s our pleasure to earn your business, ask any questions you have. You may also benefit from reading our FAQs at the bottom of the Trademark order service page.✅ How to add a brand registry user to your trademark: https://myamazonguy.com/uncategorized/how-to-add-a-registered-user-to-your-amazon-brand-registry-2020-update/✅ Comprehenisve Brand Regisry Guide: https://myamazonguy.com/brand-registry/comprehensive-guide-to-amazon-brand-registry/✅ [SOLVED] ERROR CODE 5665: Amazon Must Approve Your Brand Before You Can Use It To List Products https://youtu.be/Iy0EiGNv5Lw✅ File a Trademark and Get Brand Registry in Under 7 Days for $775 with My Amazon Guy https://www.youtube.com/watch?v=nuCQdNdHCTI&t=1s✅ Difference between Brand name and Display Seller name on Amazon. https://youtu.be/QFDzzoNoy5c✅ Pending Trademarks now Registerable for Brand Registry at Brandregistry.Amazon.Com https://www.youtube.com/watch?v=uOKN1hB1jrs✅ How to Choose a Good Brand Name to Trademark TM for Amazon Brand Registry https://www.youtube.com/watch?v=4GUqh6pzrus&t=619s✅ Top 5 Reasons You Need a Trademark to Sell on Amazon https://youtu.be/1Ub97gTBLuc✅ Tips on filing brand registry https://www.youtube.com/watch?v=k_JJvZYh3ho&t=4s✅ How to look up a Trademark on United States Patent and Trademark Office for Amazon Brand Registry https://www.youtube.com/watch?v=qHXo6Op_uAA✅ How to Report Trademark & Copyright Infringement on eBay https://www.youtube.com/watch?v=NXrXHhVW05A✅ How to Solve Brand Registry Issues 2nd User Control Situation https://www.youtube.com/watch?v=9gu2c77L_IY&t=4s✅ How to Register for Brand Registry for Amazon? - Trademark Owner Code Step https://www.youtube.com/watch?v=DWzzaOyA_ms✅ Final Step of Brand Registry with Amazon Get the Code and TM Response https://www.youtube.com/watch?v=m9WDEJj7KdU&t=6s✅Get Amazon Consulting at https://myamazonguy.com/#trademarks #TM #USPTO #BrandRegistrySupport the show (https://www.paypal.com/paypalme/myamazonguy)

In this episode Neil Asher from the Aussie Online Entrepreneurs answer the question: HOW DO YOU REGISTER A TRADEMARK FOR AMAZON BRAND REGISTRY

★★★ How to Sell on Amazon for Beginners★★★

Episode 152 of the Serious Sellers Podcast hosts a trademark expert who tells how to get a trademark and Amazon brand registry in just two weeks!

With 54% of product searches taking place on Amazon, it is now the world's largest ecommerce platform. What types of brands is Amazon right for, and what do you need to know to succeed on the platform? This week on The Inbound Success Podcast, ROI Swift founder Carolyn Lowe shares her advice for brands considering selling products on Amazon. Carolyn has a long track record of success developing marketing and advertising strategies for companies selling on Amazon, both as an in-house marketer who helped 5X revenues for a baby brand, and now as the owner of an Amazon agency. In this conversation, she covers everything from who Amazon is right for, how to set up your product listings, and how to develop and manage your advertising strategy. Highlights from my conversation with Carolyn include: ROI Swift is a digital agency that focuses on three to $50 million companies. They are a Facebook agency partner, Google agency partner, Amazon advertising partner and Klaviyo email marketing partner. Amazon is a good place for brands that sell products beyond their website (ie. in stores), and are not direct to consumers. The exception to this is brands that sell things that are "heavy and cheap." Unless you have complete control over your product distribution channels, odds are that your product will end of up being sold on Amazon by someone else, whether you choose to list them there or not. So it's better to sell them there yourself and take control of the channel. One of the risks of selling on Amazon is that they can see all the data about how much product you're selling, and who is buying it. In some cases, this has led Amazon to create and sell its own private label versions of successful products. Another risk is that you become dependent upon Amazon for the bulk of your sales and something happens that causes Amazon to delist your product. Amazon isn't just for B2C brands. The platform has a growing number of B2B brands, particularly in the office products space, that are selling successfully on it. Due to the fees that Amazon charges and the cost of shipping, Amazon is not a great place to sell products that retail for under $15. You can either fulfill your products yourself and just pay Amazon a referral fee of eight to 17% depending on your category. Or you can pay the referral fee plus pay the FBA fee, fulfilled by Amazon. That will get you Prime shipping which in some cases, gets you same day or next day shipping if you have enough inventory with Amazon around the country. Amazon actually has a calculator that sellers can use to determine the profitability of their products based on their price and weight. Before you get started on Amazon, you should begin by doing keyword, market and competitive research, just as you would if you were advertising on Google.  69% of the searches that take place on Amazon are not branded, meaning people are searching for a product type, not a specific brand name. This offers brands a great opportunity to gain market share if they have a solid strategy. If you have a US PTO trademark for your product or brand, you can get access to Amazon Brand Registry, which unlocks a host of tools and analytics. When you list a product on Amazon, you get a 2,000 word description and 7 images, one of which can be a video. Carolyn advises brands to use that opportunity to include a 20 second product or unboxing video in their listing. Amazon's algorithm is based on the relevancy of your search and velocity of your product, which means that the more product you sell, the higher you will get listed. That's where Amazon advertising comes in. Amazon now earns more than $4 billion in advertising every year through on-Amazon and off-Amazon ads. Sponsoring your product can help ensure it gets seen when someone is searching by including it in the three sponsored product spots at the top of search results. Cost per click on Amazon can vary dramatically, from 30 cents to $11 depending upon the product category, but Carolyn generally sees ROI on Amazon at 5X what it is on Facebook. Sponsored brand, sponsored product and product targeting are three common ad formats on Amazon. Amazon DSP allows you to retarget customers off of the Amazon platform. Amazon is now launching local news podcasts which will provide advertisers with new options for geotargeted ads. The first 30 days of a product listing on Amazon are critical, and building momentum through sales is important, so advertisers should consider strategies like using Facebook ads to drive traffic to their listings, or sending out email blasts.  Reviews are also vital, and Amazon offers a variety of options for getting reviews in ways that comply with its terms of service. One of the biggest mistakes that companies make when they sell on Amazon is they structure their pricing in a way that is not profitable. Resources from this episode: Visit the ROI Swift website Contact Carolyn or the team at ROI Swift by emailing hello@roiswift.com.  Listen to the podcast to learn which business Amazon is right for, and how to create a marketing and advertising strategy that will drive results on the platform. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth and this week, my guest is Carolyn Lowe, who is the co founder and CEO of ROI Swift. Welcome Carolyn. Carolyn Lowe (Guest): Thanks for having me, Kathleen. Carolyn and Kathleen recording this episode. Kathleen: I’m excited to have you here for a couple of reasons, one of which is, we're going to talk about something that we really haven't covered on this podcast yet. And I'll tell you, in almost 150 episodes, it's hard to find those topics. So I'm really excited to talk about it, but also for the fact that, you know, you're someone who has been in marketing roles, but you've also been in roles where you've really grown companies. And I think that's such an awesome combination. About Carolyn Lowe and ROI Swift Kathleen: So really looking forward to picking your brain, but in the meantime could you please tell my audience a little bit about who you are and what ROI Swift is? Carolyn: Sure. Thanks Kathleen. Happy to. So I started my career in marketing many, many years ago, but I'll just go back 20 years to Dell computers. Dell technologies, in 1999, moved me down here from Boston to Austin to help run the consumer marketing division. People were buying their first computers and it was all done through direct mail and catalogs and phone, believe it or not. So I really loved that small and emerging part of Dell. We were last in market share. We were behind a company called Gateway that's now out of business. So going from virtually nothing to number one, I really enjoyed growing that part of the business. And then I went on to run other divisions. And after that I worked for a global market research company and then I had two kids, and it's hard to do global travel with little ones. So I took some time off and just consulted while my kids were young. And then I went back to work for a mom and baby company in 2014 and really loved helping them grow. I ran their e-commerce and their Amazon business. After a year of doing that, I decided I wanted to do that for more companies because it just felt so good. So I started ROI Swift about five years ago with a focus on three to $50 million companies really working on their Amazon. We're a Facebook agency partner, we're a Google agency partner, we're an Amazon advertising partner and we're Klaviyo email marketing partners. So that's what I've been doing for the past five years. And we've helped over 102 companies grow. Our goal is to help a thousand. So I have 898 to go until retirement. Kathleen: I love that and I think you have dramatically undersold yourself because when I read about you, the mom and baby company that you worked on, you grew that dramatically in just 18 months, correct? What was the actual revenue growth in that time? Carolyn: They are a private company and they did get acquired by Reckitt Benckiser so I don't know if that number is public, but I can say we were 5X from the time that I started until the time that I stopped working. It was considerable. Which businesses should sell on Amazon? Kathleen: I saw that and I sort of sat up and said, "Oh, I need to talk to her." So Amazon, that's really what drew me to having this conversation because we haven't talked about it much on the podcast. In fact, I think the only real conversation I've had with anyone in the past 150 episodes about Amazon has been about publishing content through Amazon direct publishing and Kindle eBooks and that sort of thing, which is awesome also, but really here, we're talking about marketing your products on Amazon. So to kind of lay the groundwork for this conversation, let's start by talking about who is right for Amazon, and who should be looking at selling on Amazon. Carolyn: That is a great question because Amazon isn't the right platform for everyone. It's definitely for brands that are sold beyond just their website. So if you're carried in Target or Walmart or REI or any of the other big retailers, someone's going to put your product on Amazon. I'm mentoring, pro bono, a beauty brand right now - an emerging beauty brand. And even though they don't sell on Amazon, they only sell on their website, their products have made it to Amazon. So we highly encourage folks to own that. And then the folks that shouldn't are the folks that are 100% DTC and control their channel and they can own that customer. There's no reason you need to give up margin or, or give up the customer to Amazon. So those are, I think, the two, and then the products that don't work well on Amazon are a lot of times what we call heavy and cheap. So, think about a case of sparkling water. It's harder to make money on than, say, a $40 blouse. Controlling your brand presence on Amazon Kathleen: Absolutely. Now I have a couple questions on that. You peaked my interest. One is, you mentioned companies finding their products on Amazon. I think for a lot of people, you know, who might be heavy Amazon consumers, but not experienced Amazon sellers, that might sound a little confusing. So how does your product wind up on Amazon if you're not selling it there? Carolyn: Good question. So Amazon, as you know, is a marketplace and their goal is to bring the best value to the customer. So as long as it's legally the same product, it has the same UPC code, Amazon doesn't care. They want the lowest price for you, the customer, because they are all about customer trust and customer value. So we see people all the time in like CVS or target with these little scanners, and they don't work for CVS or Target. They're scanning real time. They're called retail arbitrage. And they're trying to find what's the lowest price, or they'll find products on Target and they'll buy them all up and then resell them. So many times that I've worked with folks and asked, when I sent the seller an email as a representative of a brand and said, "how did you legally acquire our products? We have no record of selling to you" and they'll send me, nine times out of 10, a Target receipt that shows that they bought stuff on clearance at target and threw it up on Amazon. Kathleen: Wow. It reminds me so much of the early days of eBay. Carolyn: Yes! Is Amazon right for B2B brands? Kathleen: It's interesting. So the other thing that I wanted to ask you about this is, what about B2B? Because you said really anything where you have, let's say, over a $15 transaction value and that's not D2C I always think of Amazon as being a B2C play. Is it a good place for B2B companies who have products to sell? Carolyn: It is, especially in the office space. So about six years ago, I was invited to Amazon headquarters. There were 250 women. They invited the top 250 Amazon women's sellers in the country. And so it was a whole day with the leadership team at Amazon's headquarters. We met with the heads of global marketplace, the head of B2B, the head of launchpad for emerging brands. And so B2B was just getting going, and you used to have to have an invite. Like, six years ago, you needed an invite to be in the B2B part. And now, as you can imagine, I've worked for Dell as a public company. When you're as big as Amazon, finding new revenue streams, you've got to think big. And so obviously, now international expansion is big for them and the B2B side is big for them. You know, they want to overtake OfficeMax and Staples and all of those things. And so Amazon now does have a great B2B offering and a lot of folks can give discounts for bulk quantity. So I worked with a company that sold compostable coffee cups and they did a great B2B business on Amazon. What's the risk fo selling on Amazon? Kathleen: Interesting. Now the other thing I've heard from people who have sold on Amazon, or have thought about it, is that they get really nervous. It's like a double edged sword. They're like, I want to go and sell on Amazon because I can reach a huge audience and it's great exposure, but I kind of don't want to go and sell on Amazon because as soon as products are successful, Amazon starts to sell it. And you can't compete against the platform itself. So what's the story there? Carolyn: That is definitely a concern. Amazon has launched a whole bunch of private label brands in the supplement category. In the wellness category, they have Solimo, which is their own brand. They also have a competitive advantage because they know what everybody's buying and they know where the holes are. They know what everybody's searching for and what they're not finding. So they have the best product market research out there because they have all your data. And so that is a concern, but I also warn brands, don't just put all your eggs in the Amazon basket. Definitely build your brand outside of Amazon. There's plenty of folks that have built seven figure businesses on Amazon and just are on Amazon and that's fine. But then you're beholden to Amazon. We've had clients who do eight, 9 million a month on Amazon and they get a shutdown by mistake. Amazon makes a mistake and closes their listing and they're out millions of dollars. That's why Amazon is a double edged sword. It's a great place -- way, way cheaper than going out through radio and TV and digital and spending a bunch of money. But there are some risks if you are just on Amazon or more than 50% of your revenue is on Amazon. What to know if you plan to sell your product on Amazon Kathleen: Now I know we need to get into how to market on Amazon, but I do have one other question, and I don't even know if this is one that you can answer. I don't know if this is within your area of expertise, but I advise one company that made a product for children and families. It was like an actual hardware product that was geared towards positive parenting, and I learned a lot from the CEO and the founder of that company. He talked about how, when you're going to sell on Amazon, there are ways, if you want to make it super easy, you have to have your packaging a certain way so that it can be Prime shipped. Are there other things that companies who are saying, "Hey, I think I might want to sell on Amazon" should know that go beyond how you market, how you package or how you actually create your product to kind of optimize it for sale on Amazon? Does that make sense? Carolyn: Yes, that does make sense. So I had a very interesting and similar experience. I advised a friend who had a product for toddlers. And what we found was that he wanted to sell them and they were $5 each. And I said, "You're never going to make any money. So you have to do a three-pack, put them all in one package, do this packaging." There's all these different tiers of fulfilled by Amazon. So you can either fulfill it yourself and just pay Amazon a referral fee of eight to 17% depending on your category. Or you can pay the referral fee plus pay the FBA fee, fulfilled by Amazon. That gets you Prime shipping. In some cases, it gets you same day or next day shipping if you have enough inventory with Amazon around the country. And so I said, "Well, your products do need to be $15 at least to make money when you're done with all these fees. So let's do this." And then I've also worked with another company in the natural cleaning space where those fees are based on weight. So you want to get the highest price you can for the lowest weight. So we said, you know, you're paying more for a two pound something when, if it's four pounds, you're only paying 30 or 40 cents more for those extra two pounds. So there's that sort of sweet spot. And I always advise people, before they launch something, to go into the Amazon calculator and it'll spit out and tell you exactly what all your fees are. So before you launch, we like to have clients do a P&L and say, "Okay, can you make money based on your margins, based on all the Amazon fees? Does it make sense before you jump in?" Getting started on Amazon Kathleen: That makes a lot of sense. So it seems like there's some real homework to do on the front end before you make the decision to wade in. So assuming someone has done that and decides that Amazon is a really good platform for them, where do you start when it comes to thinking about how to market your product and how does that even work on Amazon? Carolyn: That is why we exist, because Amazon doesn't make it easy. Sometimes I think you doing your taxes yourself is easier than selling on Amazon. Kathleen: Oh, that sounds terrible. Carolyn: That's why we exist - to help them out. And so I think the first place to start is to do keyword research and marketplace research, just like you would if you were going to launch a product. You want to look at the competitive landscape. You want to look at how many people are even searching for this on Amazon. Do I have any searches for my brand? 69% of searches on Amazon are non-brand. So the good news is, only a third of the folks are looking for products by name. So that's really helpful. A lot of folks will just look for, like if you're pregnant, a pregnancy test or something like that, and they're not looking for branded ones. Kathleen: Is there a keyword research tool baked into Amazon? How do you know if somebody is searching for your brand? Is there a way to know that? Carolyn: There are some third party tools we use, and then we also have access as an Amazon agency partner to some beta tools that a lot of sellers don't have access to. So a lot of this, you can get if you have a brand registered. So Amazon is really helping brands now by this brand registry process. So if you have a US PTO trademark that's live, you can get access to some additional tools. And then we have access to third party tools and then some additional beta tools as a partner. So we'll do that keyword research. Just like you go on Google and you do keyword research, it's the same thing on Amazon. There's a couple of good tools. And so we'll do that. And then we'll also inspect the competitors. There's other third party tools where you can inspect what they are ranking for and what terms they are ranking for and how should I write my copy and how should I write my description? So that's usually the first thing we'll do is assess the market, and find out what people are searching for. We also will skim reviews to see what people like about competitive products or don't like about competitive products and really sort of weave that into the product description. You get seven images and those seven images are key, so use a killer image playbook for those seven images. There was someone who was a little too small for us to work with. They only had a few products, so I told her what to do with her listing and she came back two weeks later. She said "My conversion rate doubled from 15% to 30%." Kathleen: Wow. Carolyn: That is just so rewarding to hear that the actual data and science, and there's probably seven or eight other companies that we can easily point to and say, these are the changes we made on their listing, and their conversion rate went up 30, 50, a hundred percent. Kathleen: So let's get into this a little bit deeper. It sounds like, from what you're saying, the first thing that a company needs to do, if they want to sell on Amazon, as they start to take the steps of getting their brand presence set up, is register their brand. Is that right? Carolyn: Yes. Through Amazon brand registry. You don't have to do it first, but it's probably easier to set up your seller account first and then, go ahead and do your brand registry. After that, selling on Amazon, you can do a professional account for $40 a month. So you set up your seller account and then they have a separate tool that you just go in, you put in your information, you put in your trademark number and it's really great because it allows you to have more control over your listings. Carolyn: If you are the registered brand owner, Amazon gives you more leeway with who controls, since there's so many people that could sell your product. It used to be whoever the best seller is versus, as a brand owner, somebody else could be making changes to your listing. And it's really nice that over the last three to four years, Amazon has given brand owners more control. Kathleen: So when you set up that brand registry, what are the things that you need to have ready so that you can set up a really great presence on Amazon? Carolyn: So the brand registry itself is pretty easy. You just need to go out to US PTO and grab your serial number and your registration number and have all your information. Where do you sell your products? And usually then they go ahead and they'll send an email, like a verification code, to the lawyer on file with the trademark. So you just have to get that verification code from your trademark attorney and input that into Amazon and boom. All of a sudden you'll have brand registry, which means you can add much better content to your listings. So at the bottom, there's a description. And usually you just get 2,000 characters. That's it. Like, a paragraph. With a brand registry you can do enhanced brand content. So you can go in and it can be about the company, there can be more videos, there can be comparison charts. So you get a ton more access to that. You get access to sponsored brand videos and you get access to some of those tools where you can do market research. You can put in your product code and see all the competitors. And you could see click through rates and conversion rates on search terms. Best practices for building out your product listing Kathleen: Wow. That does sound useful. Now, in terms of videos and photos and things like that, how do you advise companies? When they're thinking about starting to create those assets, what should they be doing to optimize their presence? Carolyn: That is a terrific question. We see this all the time because people will come to us and they'll have maybe four or five photos, and they'll just be different shots of the product. And really, you want call outs, you know, you can have six, and then if you're a brand owner, your seventh image can be a video. So we highly suggest a 20 second product usage or unboxing video. The other great thing too, is that a lot of times people will be searching when they're in their office, so they have their sound off. And so we always advise folks, when you do video, make sure you have that text over so that when people do have their sound off, they can still watch the video and get the content. So those are some key things to winning on the images and the videos. Kathleen: So that's the brand listing itself, but what about for product listings? Are there any best practices or things that you see people trip up on when they set them up? Carolyn: Okay. Yes. I'm sorry. And I was talking about that for the product. Kathleen: I'm sorry. Carolyn: That's okay. It's videos across Amazon. Amazon has also launched video in search results. So instead of just having products in search results, you can now have a video and we've seen great success with that for some of our clients where it stops them and you get more than just a listing. It's a video. And we know that folks are clicking more and more on those videos. So we're seeing better return on ad spend on those videos. As you're scrolling down, say you're searching for a picture frame and you scroll down. And instead of just a bunch of listings, you see an actual video? And you can put a video and say why your picture frame is so much better? You know, it's white, it stands up on its own, the clips don't fall off, whatever, those things that drive people crazy about most picture frames - you can put all those in your listing. Developing your Amazon marketing strategy Kathleen: Great. So how does marketing work once you have your listings set up? Where do you go from there? Carolyn: It's a lot like Google, so you don't just put a listing up and show up on page one the first day, right? As you know, that organic listing takes time and the way Amazon's algorithm works is, it's based largely on relevancy of your search and velocity of your product. So it's a vicious cycle where you need to sell more to show up on page one, but you can't show up on page one until you sell more. Kathleen: So it's "the rich get richer." Carolyn: So that's where Amazon advertising comes in. Amazon has now surpassed Microsoft in terms of advertising revenue. They recently announced that they had over 4 billion in advertising revenue. So again, when you're a company as big as Amazon, you need to find big revenue streams and advertising is a big revenue stream. So there's on Amazon and off Amazon advertising. For folks that are selling on Amazon the best way, and the most efficient way, is to run those sponsored products. So when someone searches for picture frame, there's two to three results that show up first above the organic listings. And that's how you do it, just like Google paid search ads. Kathleen: And how do prices compare to Google ads for example? Carolyn: Well, it's interesting. We've seen cost per click as low as 30 cents, and we've seen it as high as $11, so it's really category dependent. What we know is that the return on ad spend is so much better. Typically, your return on ad spend on Amazon is four to five X for most products in a 40 or $50 price point. So that's really good. We usually see that advertising cost of sale around 20% is pretty good. So, you're paying 20% of the revenue to get the sale, but that also helps increase your organic because more people are finding you, more people are buying you. We've also seen the reverse happen where if you run really inefficient advertising, it actually hurts your organic results because you send a whole bunch of people through that don't buy. Amazon does not want to send anybody to a listing where the customer doesn't purchase, just like Google. Amazon advertising formats Kathleen: Yeah. So what are the different advertising formats on Amazon? You mentioned a sponsored product. Are there other ways that you can advertise on the platform itself or is it really just getting the product higher on the listings? Carolyn: So there are a few different ways. The first one at the very top is what we call a sponsored brand. So there's typically only one of those and it'll highlight two or three products depending on whether you're on mobile or desktop. And then that can send you through to your brand storefront. And that's where you can showcase all of your products. It's almost like your own mini website. There's some great ones out there. Prana sports product clothing has a terrific storefront. A couple of our clients have fabulous storefronts that we really love. So that's one. The other one is the sponsored products where you can buy search terms or you can run an auto campaign and Amazon will match and show your product in the search results when it looks relevant or it's in the same category as another one. Another one we really like is product targeting. So a lot of times we will find the competitors in the space that are rated below in terms of ratings and maybe priced at or higher. And so those are ones. So when you go to, say, the product page for your competitors' picture frame, yours will show up and you have maybe four stars. They have three and a half stars and yours is priced maybe two to $3 below. So we can do this really honed in targeting by individual product, which is really, really nice. Managing your Amazon advertising account Kathleen: That's so fascinating. So when you look at managing an Amazon advertising account, what percentage of your time is spent setting it up versus the ongoing tweaking? Because from everything you're saying, there could be an incredible amount of setup just to get those granular targeting options in place. But then it also sounds like when you set it up that way, it sets the stage for a lot of ongoing management. Carolyn: Yes, it is. It's not like a set and forget. It's like Google, right? You can't just throw a Google AdWords campaign up there and leave it and forget it. We've seen so many people do that, both with Google and Amazon. We actually just had a call yesterday with a client. We said, "You know, you wasted about 30% of your spend." On-Amazon vs. off-Amazon advertising Kathleen: Wow. So you mentioned that there's on Amazon advertising and off Amazon advertising. What is off Amazon advertising? I don't even know if I was aware of that. Carolyn: So Amazon has had it for a while. It's gone through many different names. It used to be Amazon marketing group, AMG, and now its Amazon DSP, so display. And so Amazon will help you do two things. If you want to retarget off of Amazon, you can do that as well. So someone goes to your product listing and they don't buy, and then Amazon will serve up your ad around other properties around the web and follow them around. So just like you would do retargeting on your own website, you can do that with Amazon as well. And then they also have display prospecting, so you can set up your product and they know everything about everybody who's bought your product. They know everything else. They know all of their interests. So you can also do display prospecting through Amazon. Those are typically not as profitable as on Amazon where the people are searching. But it's definitely better. We've had some clients do tests with off Amazon advertising through DSP, and then also through the trade desk. Amazon doesn't have quite the reach of trade desk, but the targeting is so much better because they know so much more about the person. Kathleen: Wow. It's just awesome. But also so creepy to think about how much they know about us. Carolyn: So scary. The latest is the Amazon podcast launch. Amazon is going to be launching local news type podcasts. And I think the really interesting thing about this is, as you know, Jeff Bezos owns the Washington Post. And Amazon knows everything about you. So from an advertiser standpoint, when you buy podcast advertising, you may only know, here are the types of people that listen to Snacks Daily, which is one of the podcasts I listen to, and here are the people that listen to this podcast. But now Amazon knows who are the people that listen to this podcast and they buy children's snack food. So if you are a children's snack food brand, you can just advertise to those people on that podcast who are listening to, who buy children's snack foods. Kathleen: And if you're local to a certain geography, all of a sudden it opens up the possibility for brands that are geo-targeting to get even that much more specific. Carolyn: Geo-targeting is perfect because you might be a brand that's only sold in certain regions and your demographic might be different in the South versus the East, et cetera. So I just think that Amazon has probably so much data on you that you're going to start to see Amazon go beyond just a marketplace. Retargeting with Amazon Kathleen: Well, it's inevitable. They're going to take over the world. It's a good thing that you're an Amazon agency. You're well poised to ride that with them. Is there any way, like with Google, you can put pixels on your website and you can then retarget from your website off to Google? Is there any way, with Amazon, to link someone's visit to your website, to the way you advertise to them on Amazon? Carolyn: There's a couple of different ways. Amazon recently launched attribution and so you can tag outbound links and you can get reporting on that. Depending on your category, it's cheaper to actually run Facebook ads to Amazon than it is to run on Amazon advertising. It typically doesn't convert as well as sponsored products, where people are actively searching, but it is great to drive. And then those first 30 days are really critical for Amazon in terms of how your product ranks. So what we have found is that when we run Facebook ads, the nice thing is, we can tag them now and Amazon will report on that attribution. Gaining momentum in your first 30 days on Amazon Kathleen: Oh, that's nice. It sounds like, from what you're saying, in your first 30 days of listing a product, it's really important to think of your marketing slash advertising strategy holistically and not just as "what I'm doing on the Amazon platform." Like, so I'm here at a new site, you're driving traffic to it from Facebook. Are there other methods that you use to get that momentum going in the first 30 days? Carolyn: So for our brands that do have good sized email lists, we will suggest that they go ahead and send out an email campaign with maybe like a 20% off coupon for an introductory offer for their folks. A lot of our brands will do that. What role do reviews play in your Amazon marketing strategy? Kathleen: That's great. And then this is the other question I've been dying to ask you, which is, what role do reviews play in your Amazon marketing strategy? Carolyn: Well, that is a good question, Kathleen. So when was the last time you bought a two star product on Amazon? Kathleen: Never. Carolyn: Right. So I think you just answered your question. Reviews are critical. The magic number is between 21 and 26. That's about where people start to say, "Okay." When you only see a few reviews, you're like, "Is this a new product, or is it a lousy product, or is nobody buying this product?" Right? So if you only see a few reviews, you try to figure out why there's only a few reviews. So I think reviews are critical. One of the board members I know for a natural products company, she worked with one of the women from Oxo. They make everything for your home and they had a great mantra, which was, if your product is not four stars or above, take it off. Go make it four stars and bring it back. A lot of brands just don't do that. Reviews will kill you. You can live for so long at three, three and a half stars, but longterm, you're not going to make it because people are going to find out and do the research and say, "Oh, you know, this is a three and a half star product." I can make a better product and people will come out with a better product. So unfortunately, we've had a couple of brands who had product quality issues. And so they had a three and a half star product. And for years they never fixed them. And then, you know, competitors came on and made it better and cheaper. So reviews are critically important and there's legal ways to get reviews and there's illegal ways. So we want to warn people, do not mess with Amazon. When it comes to reviews, don't do fake reviews. Don't pay people for reviews. You will eventually get caught. You may not get caught today, but they will suspend you. Kathleen: So I feel like this is a chicken and egg situation though, because you need reviews. It's kind of like you were saying before with the rich get richer, your velocity of your product sales are going to drive getting seen more. If you have more reviews, you're going to sell more, but until you sell more, how do you get more reviews? So how do you advise sellers to get those reviews? And, hearkening back again to the company I advised, I recall there is a strategy for getting those reviews before you do your big push or your launch. How do you handle that? Carolyn: So there's a few legal ways to get reviews. One is Amazon's early reviewer program. So for each SKU, they charge you $60 and they will go out to the customers who have bought your product in the early days, like in the beginning, and solicit reviews. It's up to five reviews or up to a year, they will try to get five reviews for you. So that's always been helpful. Most of the reviews we've seen from early reviewers are four or five stars. They're legitimate reviewers or people who've tried the product and Amazon has vetted them. There's also Amazon Vine, where you can now only do 30. That used to only be available to people who sold directly to Amazon. But now you can do it through seller central and you can have up to 30 of your products sent out to Amazon's vetted product reviewers. So they will say, "Okay, great. We have this new product. It's a picture frame." People will sign up for it, they'll get a complimentary one. And you know, Amazon will just ship it from your fulfillment inventory at their warehouses. If you have a four or five star product, those reviews tend to be four or five stars. And then there's also some third party review services that plug into your Amazon where you're allowed to send one product review email. So, we like feedback. We like the HTML format where you can put a picture of the owner and the founder of the company in it. You have to ask as if you're asking as Amazon. So it has to be objective. You can't say, "If you didn't like the product, don't write a review," but we we've had a client get slapped for saying, "Just respond to this email instead of writing a review." And they got slapped on the wrist for that. So like I said, it's not worth it if you get caught, but those are the three legal ways that we use to get reviews. Nurturing your Amazon customers Kathleen: And then correct me if I'm wrong, but when you sell on Amazon, you have people who buy your product. What is your level of access to their information? Normally, if you're selling on your own site, you get people's contact information, and you can nurture them for follow on sales, for reviews, for all kinds of things. Are you able to email these people? Can you export their information? What are the rules around that? Carolyn: Legally, Amazon owns the customer. We've seen folks put stuff in the boxes. Not our clients, but I've ordered from Amazon. I got some energy gels for running, and I got a QR code in the box. And it said, if you'd like three free gels, sign up for email and you scan the QR code and sign up for their email list. So that's how they did it. Not quite within Amazon terms of service. You're not supposed to market to Amazon customers, but this was inside the box. And so there's sort of gray lines that people use to get some information or learn more about those customers. Kathleen: So if you don't have anything like that, are you then sort of making a deal with the devil, when you advertise on Amazon, that you're not going to be able to reach out to your customers at all? Or is there some limited ability through Amazon, or that's it? Carolyn: Yes. It's Amazon's customer. So yeah, they really don't like you to put marketing materials or anything that drives them off Amazon into the box. You can put it on the packaging though, you know? Top mistakes companies make when they sell on Amazon Kathleen: Yeah. Interesting. So, what would you say are the top three mistakes you see companies make when they sell on Amazon? Carolyn: The first one is definitely, people sell unprofitable products. So again, we worked with a natural cleaning company. We've grown them about 10x in two years on a month to month basis. And they were selling $8 products that were heavy, that didn't make money. So we went through and we said, okay, stop selling all these products. Let's bundle these together, make a profitable product, and go from there. So they're off to the races. So one of the first mistakes we see is that people sell unprofitable products. One of the other mistakes we see is that people don't get a hold of their advertising. So we'll do a free audit for any brand that's doing like 20,000 or more a month on Amazon. Usually there's enough there to audit. If they're doing less than 20,000, we can't really audit because there's not a lot of data, but if they're doing more than that, we'll do a complimentary audit. And more times than not, we'll see a whole bunch of wasted spend on Amazon, in advertising. So that's the other big mistake we see. And then the last one we see is just the listings themselves. We'll see people put good products with bad listings and they won't even know what numbers matter. So to us, the two things that really matter are sessions and conversions, how much traffic is coming to your page and how many of those people are buying. It's just like your website, right? How much traffic and what's your conversion rate? And those are really the two levers that you can use on Amazon. Carolyn's advice for companies thinking of advertising on Amazon Kathleen: Interesting. So any advice to companies that are thinking about going forward with this, who don't have experience with Amazon advertising? Carolyn: I would say definitely talk to someone. Talk to someone like us, or like our agency, or an individual that knows what they're doing, and ask them those questions. Ask them how big is my market share? What are my competitors doing? If they can't answer those questions for you, you probably shouldn't be working with them. So if you're going to work with an agency or you're thinking about talking to an individual, ask them how many searches are there for my product a month? Are there any branded searches? What are my competitors doing? How competitive is the market? And, how big is this and how much do you think that I could potentially make? We don't have a crystal ball. We can't say "You're going to make X," but we can say "There's this many non-branded searches. And yes, this is a good category." If we see non-branded searches of less than 10,000 a month or less than 5,000 a month, it's a really small category and it probably doesn't make sense. You can do it, but you're not going to make a million dollars a month in this category. Brands that are successfully selling on Amazon Kathleen: Got it. Now, I feel like it's easy to go on Amazon and see examples of big brands with big budgets doing an amazing job. Are there any smaller brands that you can think of that are great examples of companies who have awesome Amazon strategies that somebody could go and search Amazon and see what they're doing? Carolyn: Yes. When I was with UpSpring as an employee and then as their agency they didn't have a big budget. And the nice thing about Amazon is, it's all pay to play. It's cost per click. It's not cost per thousand. So, you know, you could really scale. I mean, we were doing low, low, low five figures, barely five figures, and on Amazon, and now they're a seven figure Amazon store. I would go and look at what the folks in your space are doing, pull up some of those competitor listings and read their reviews and see what people like and don't like. But as a small brand, it's easy to get on. But it's also easy to make a bunch of mistakes. So a lot of times we'll see that people have set up their products all wrong or set up their account all wrong. And so, a lot of times it'll take two to three months to unwind the messages that were made. It's a little bit better now with brand registry, but that's why we like to work with brands from the onset or from the early days. So before things get too out of control. Kathleen's two questions Kathleen: Yeah. That makes sense. You don't have to clean up somebody else's mess. Shifting gears for a minute, on this podcast we're all about inbound marketing. Is there a particular company or individual that you think is really killing it with inbound marketing? Carolyn: Right now, there are a few that I can think of. And there's a few that I think are doing what you're doing, which is terrific, which is having podcasts. I think that a lot of folks that I've seen do it and do it well, are doing what you're doing with podcasts and really delivering value to folks. So I really love your podcast. And in terms of other companies, there's Austin Brawner who has an eCommerce podcast, which I think is pretty good too. And from what I hear, he does pretty good with inbound on that. Kathleen: Oh, well, I'll have to check that out. Now. The other question is, most marketers I know suffer from the same challenge, which is that digital changes so quickly and it's completely overwhelming and they often feel like they're drinking from a fire hose. So how do you personally keep yourself up to date and educated? Carolyn: Good question. We have a paid search team, paid social and Amazon team, and all of those folks listen to podcasts. You would be amazed what you can learn. And they follow Reddits. And then we also, because we're a Google and a Facebook and an Amazon agency partner, we get access to a lot more insights and what's going on and what's coming and betas and things like that. So I think it's, it's a little bit of a little bit of folks staying on top of the industry. And also, we're blessed and lucky that we have agency partner status with a lot of the partners, so we know what's going on from the inside. How to connect with Carolyn Kathleen: That's great. All right. Well, if somebody is listening and wants to get in touch with you and learn more about what ROI Swift does or ask you a question about something that you talked about today, what's the best way for them to connect with you online? Carolyn: Well, you can go to our website, and don't judge us because we are the cobbler with no shoes. The best way to get ahold of us is go to our website and fill out a form. We'd love to talk to you. You could just reach out to us at hello@roiswift.com.  You know what to do next... Kathleen: All right. I'll put that link in the show notes. So head over there if you want to check that out. And in the meantime, if you are listening and you did learn something new, which, I mean, I learned a ton, please consider heading to Apple Podcasts and leaving the podcast a five star review. Just like on Amazon, podcasts need reviews too. So I would love it if you would do that. And of course, if you know someone else who's doing amazing inbound marketing work, tweet me @workmommywork because I would love to make them my next guest. Thank you so much, Carolyn. This was a ton of fun. I learned a lot today. Carolyn: I enjoyed it immensely. Thanks Kathleen.  

Welcome To Episode #145 of the Amazon FBA Private Label Show Podcast! In this episode I am joined by Marcella Dominguez where we break down and discuss the importance of obtaining a trademark for your Amazon FBA business.  Listen to this Amazon FBA Podcast! [powerpress] How To Protect and Grow Your Amazon FBA Business with Trademark Attorney Marcella Dominguez If you are serious about protecting and growing your business you need to make sure it is properly protected. One of the things that sellers will want to do is to obtain a trademark. A trademark will give you many protections and benefits such as the ability to enroll in Amazon Brand Registry. The process of applying for and obtaining a trademark can be a little confusing for many sellers. On this episode I am joined by trademark attorney Marcella Dominguez. Marcella will break down exactly what you need to know about the process of applying for and obtaining a trademark for your business.  Apply For Amazon Brand Registry  United States Patent and Trademark Office    CONNECT WITH MARCELLA  >> Website  >>> You-Tube Channel    Not a member of the Facebook Mastermind group yet? Join here!

Getting the look and content of your book right is priority 1. But looming changes at Amazon may be beyond your control. What to do? This is part 2 of our interview with Ian Lamont of i30 Media.Topics Covered3 keys to success: a great cover, powerful keywords and metadata, solid contentUsing social media to drive traffic to AmazonHow Amazon is changing: increasing costs of advertising and, surprise, Amazon may no longer consider books very important to its business modelAny other competitors on the horizon? (um, not really)But, you can use other platforms to sell books: Shopify, Ingram Spark, Aerio among othersLinksLean Mediahttp://leanmedia.org/Lean Media YouTube Channelhttps://www.youtube.com/channel/UCsYGJf9h3mJHS9KP6H5ldYQ/videosAmazon Deep Divehttp://deepdive.leanmedia.org/IBPA Publishing University: Using Metadata and Amazon to Expand Your Business, Thursday, April 2, 8:30 am - 12:30 pm (Redondo Beach, CA )https://sched.co/YAAXIngram Sparkhttps://www.ingramspark.com/Aeriohttps://www.aer.io/Shopifyhttps://www.shopify.com/ParticipantsIan Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. He started his publishing business in 2012 with a single how-to guide on Amazon KDP. The company has since expanded to a complete line of utility nonfiction (the IN 30 MINUTES series) as well as several ancillary product lines. Ian uses a range of Amazon programs, including Amazon Advantage, Amazon Advertising, Seller Central, and the Amazon Brand Registry to develop and market new products, and is a frequent speaker at publishing events on Amazon-related topics. He lives in the Boston area with his family. Ian is a former Board member of IBPA.Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.For more information, go to IBPA at https://www.ibpa-online.org/.

Amazon advertising can be a great way to boost discoverability, but you have to know what it costs and how to manage Amazon issues that arise from time to time. This is part 1 of our interview with Ian Lamont of i30 Media.Topics CoveredAmazon AdvertisingCustomer supportKeeping an eye on costsDiscoverabilityAmazon as a test laboratoryKDP, Audible, and other programsIs Amazon Advantage being phased out?Seller CentralProblems with Amazon customer serviceLinksLean Mediahttp://leanmedia.org/Lean Media YouTube Channelhttps://www.youtube.com/channel/UCsYGJf9h3mJHS9KP6H5ldYQ/videosAmazon Deep Divehttp://deepdive.leanmedia.org/IBPA Publishing University: Using Metadata and Amazon to Expand Your Business: Thursday, April 2, 8:30 am - 12:30 pm (Redondo Beach, CA)https://sched.co/YAAXParticipantsIan Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. He started his publishing business in 2012 with a single how-to guide on Amazon KDP. The company has since expanded to a complete line of utility nonfiction (the IN 30 MINUTES series) as well as several ancillary product lines. Ian uses a range of Amazon programs, including Amazon Advantage, Amazon Advertising, Seller Central, and the Amazon Brand Registry to develop and market new products, and is a frequent speaker at publishing events on Amazon-related topics. He lives in the Boston area with his family. Ian is a former Board member of IBPA.Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.For more information, go to IBPA at https://www.ibpa-online.org/.

In this interview with David Maloney from https://sentinelbrandprotection.com about protecting your brands and IP using Amazon Brand registry,. In this episode you will learn. Knowledge of Amazon Brand Registry, benefits for your brand What to expect, how to be successful protecting your brand online Insights to online brand protection, how to know your product is copied or counterfeited, when to act, obstacles, and ROI Read the Amazon Brand Registry show trascript here. --- Send in a voice message: https://anchor.fm/techlaw/message

What can’t you find on Amazon? As the most global retail store ever, Amazon has become a unique platform where customers can literally find any product they wish and sellers have concomitantly found a marketplace broader than anything they used to operate on. Unsurprisingly, Amazon's commercial success has led to an increased risk of counterfeit products being sold on its platform. How does the platform protect brands to maintain customer trust? What are the proactive and reactive steps taken by Amazon to limit this risk? In today’s episode we discuss the platform’s anti-infringement strategy with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property, who has been with Amazon.com, Inc. for over 12 years. Among her attributes, Dana is notably in charge of designing the company’s intellectual property platform policy and implementing it globally over all its business lines. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Dana Northcott (link)https://www.linkedin.com/in/dana-brown-northcott-9751681/Also of interest:- Amazon Brand Registry (link to: https://brandservices.amazon.com/)- Amazon's Project Zero (link to https://brandservices.amazon.com/projectzero)- INTA study: Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)- INTA’s new attitudinal study: Gen Z Insights: Brands and Counterfeit Products (link to www.inta.org/impactstudies)- INTA study: The Economic Impacts of Counterfeiting and Piracy (link to: (https://www.inta.org/Communications/Pages/Impact-Study-Two.aspx)- INTA 2018 Daily News: articles on counterfeiting (link to: https://www.inta.org/PDF%20Library/2018Daily/2018DailyNews_Day1.pdf)- INTA about On-Demand Recording: Anticounterfeiting Resources: Recordation Tools for Brand Owners (https://learning.inta.org/products/anticounterfeiting-resources-recordation-tools-for-brand-owners)

Artykuł: http://bit.ly/2lSuE2VW tym nagraniu tłumaczę czym jest Amazon Brand Registry, jakie przynosi korzyści sprzedażowe właścicielom marek, oraz co należy zrobić aby do niego dołączyć.Już teraz powiem, że aby dołączyć do tego programu musisz posiadać zarejestrowany znak towarowy.

Od kilku klientów usłyszałem, że to Amazon zmotywował ich do rejestracji znaku towarowego. Okazuje się, że program Amazon Brand Registry daje narzędzia, które pozwalają uzyskać przewagę nad konkurencją. Postanowiłem wszystko dokładnie prześwietlić. Z tego artykułu dowiesz się kto może korzystać z tego programu, co dzięki niemu zyskasz i jak od strony formalnej do niego dołączyć. […] Artykuł Jak chronić znak towarowy na Amazon oraz czym jest Amazon Brand Registry? pochodzi z serwisu Prawna ochrona znaków towarowych.

In this Serious Sellers Podcast episode, a top trademark strategist speaks about Amazon brand registry trademark requirements.

While this podcast isn't focused on the Amazon marketplace specifically, and Suzi is a big believer that we should all build businesses that can survive and thrive whether Amazon does or not, it would be foolish to overlook the 800-pound gorilla of eCommerce. And, thankfully, Amazon does offer new tools from time to time for private label sellers. Today Suzi focuses on one of those tools, the Amazon Brand Registry 2.0, which comes with a whole host of benefits for sellers and brands. While it's not Amazon's job to protect your brand or trademark, and no system is perfect, Suzi helps you ensure that you're taking the best advantage of these powerful tools to keep counterfeits at bay, your customers happy and the profits flowing. Don’t forget to subscribe to the show to get a new episode of Trademarks Made Easy every Friday, and visit https://www.theprivatelabellawyer.com for show notes and more info.

Listen to this podcast and discover why it’s important to build your brand and trademark on Amazon brand registry? Listen to Podcast The post Protecting My Trademark In The Amazon Brand Registry appeared first on Erik M Pelton & Associates, PLLC.

Welcome To Episode #112 of the Amazon FBA Private Label Show Podcast! In this episode I breakdown why you should get a trademark and enroll in Amazon Brand Registry to protect your brand and increase sales. Listen to this Amazon FBA Podcast!  [powerpress] When should you apply for a Trademark and Amazon Brand Registry? - EP 112 If you are a serious Amazon FBA seller looking to build a real business and a brand then you will want to consider getting your brand trademarked. Trademarking your brand offers many great protections and allows you to enroll in Amazon Brand Registry. Once you are enrolled you have access to lots of great tools to help grow and protect your brand while increasing conversions and sales. In this podcast episode I streamline what you need to know about getting a trademark and how to enroll into Amazon Brand Registry. SHOW CONTENT AND NOTES BREAKDOWN WHAT IS A TRADEMARK?: a symbol, word, or words legally registered by use as representing a company or product. WHY GET A TRADEMARK? - Access to Amazon Brand Registry, Brand IP Protections, Helps when selling your brand  DO YOU NEED A TRADEMARK? - No but it is recommend for serious brand owners.  WHEN SHOULD YOU FILE FOR A TRADEMARK? - If you are building a brand for long term - do sooner rather than later. Takes about 9 months IMPORTANT! - When deciding on a brand name - check for existing trademarks (USPTO.gov if filing in US) + check domains to see if available - secure domain for later use  Once ready to file for trademark - Hire a lawyer to file, file yourself or use a service like Trademark engine * Amazon wants Word Mark / or design mark  - Important  Make sure to accurately describe your product and use the correct classification  Once you submit you just WAIT and then wait some more. Will go to PUBLISH FOR OPPOSITION for 30 more days then another few weeks wait. TOTAL TIME ABOUT 8 months ------------------------------------------------------------------------------------------------------------- Filing For Amazon Brand Registry How to file -  https://brandservices.amazon.com/ Fill out the application accurately and wait 2-3 days for approval. *** NEED ACTIVE TRADEMARK****.   IMPORTANT: Each product brand needs its own trademark!   Main benefits of Amazon Brand Registry Enhanced Brand Content + Brand Intellectual Property Protections + more control over your listing EBC - video + tell brand story + better listings to pump features * Amazon claims you will receive a boost in sales if you use EBC correctly  Protections for your trademark and IP - automatic protections happening and tools to file complaints faster Amazon provides you with dedicated support for issues   Amazon Brand Registry IS NOT BRAND GATING.  For Brand Gating consider Amazon Transparency Program   RECAP AND ACTION STEPS: Decide on brand name  Secure domain  Start filing process with USPTO.gov  File with Amazon Brand Registry once your trademark is live     Not a member of the Facebook Mastermind group yet? Join here!

It's becoming increasingly difficult to sell on Amazon. I know I share the same sentiment with many listeners of this podcast. These days, you need to position your brand in a way that it can effectively differentiate itself. Only then will you be able to sell products effectively. So it's downright frustrating and disheartening when you encounter imitators online who hijack and duplicate products for monetary gain but at the original creator's expense. That being said, it's crucial to have your brand and your products protected by a trademark. And in today's podcast, we not only get to pick the brains of a lawyer who assists clients with protecting their brands. He also has his own ecommerce business to boot. Steven Weigler is someone who's certainly seen both sides of the coin. A former prosecutor and technology law practitioner, he has been running an ecommerce business for a decade. He is also the founder of EmergeCounsel, a business legal services provider.   Steve sheds light on what a trademark is and how many different kinds are there. He also talks about the Amazon Brand Registry and a relatively new program within it called Transparency. Here are some highlights from our discussion. Brand Registry is a way for Amazon to identify legitimate brands and help the sellers of these brands weed out imitators. Filing for a trademark yourself with the United States Patent and Trademark Office (USPTO) is not advisable because it is a tedious process that requires specific legal knowledge and expertise. Any error that could be incurred while doing it on your own will leave a mark and its effects can be potentially irreversible. Going down the DIY route will also end up being more costly than if you had an experienced lawyer doing it on your behalf. On that note, EmergeCounsel has a business service package that's right up this alley. For an $875 all-in fee you can get the following: Strategic discussions about branding and trademark needs A comprehensive trademark search using multiple sources Suggestions for proper trademark categorization to minimize the costs and maximize a trademark's protection Phone-in or in-person consultations as needed USPTO trademark application preparation Responding to technical official actions issued by the USPTO Filing all forms and paperwork throughout the process One year of defense monitoring alerting clients to any possible threat to their trademark Assistance and advisory on the registry process Discounted rates for Emerge counsels For more information, you can get in touch with Steve via his email address: sweigler@emergecounsel.com Other Useful Resources: EcomCrew Premium Give us your 5 Minute Pitch and Win $50,000 Thanks for listening to this episode! If you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!

One of the big issues facing people who are doing commerce online is that Amazon has become a huge dominating force in the market. A lot of sellers don’t like Amazon. It is difficult to work with but buyers love Amazon, and that’s one of the reasons why sellers aggregate towards Amazon. It’s often one of the first places to look if they want to go buy something. If you want to be part of that market, you need to be part of what Amazon is doing. Amazon has been aggressive and successful at doing the things that buyers want, and that often makes things difficult for sellers. One of the things is it’s made it difficult for sellers to stop infringement when it’s happening. This also happens with Alibaba and eBay or any online aggregate of retailers. The Amazon Brand Registry program is a way to automate that and make that easier, and here to talk about is patent and trademark expert Jason Webb. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

One of the big issues facing people who are doing commerce online is that Amazon has become a huge dominating force in the market. A lot of sellers don't like Amazon. It is difficult to work with but buyers love Amazon, and that's one of the reasons why sellers aggregate towards Amazon. It's often one […]

Today we are continuing our legal series with Internet, Data Privacy, and Intellectual Property Lawyer John DiGiacomo of RevisionLegal.com. John specializes in both IP and businesses on the web—both subjects that a lot of lawyers don’t know much about—so it’s great to have him back on the show. Last week we talked about all things patents, and today we’re going to do the same with trademarks. This is an interesting and relevant topic, especially given that Amazon Brand Registry 2.0 requires you to file a trademark if you want to have any kind of brand protection. Listen in to hear the crucial things you need to know when it comes to trademarks. You can find show notes and more information by clicking here: https://bit.ly/2rsA9EH

Rolf Claessen ist von der Ausbildung her promovierter Chemiker und ist heute Patentanwalt und Partner bei der Patentanwaltskanzlei FREISCHEM & PARTNER Patentanwälte mbB. Er ist auch seit einigen Jahren mit seinem Podcast IP Fridays selbst Podcaster, Youtuber und insgesamt Social Media abhängig. Seine Kanzlei betreut etwas über 4500 Marken und über 6500 Patente sowie einige Designs und ist auch auf die Beratung zu diesen Schutzrechten absolut spezialisiert und darauf beschränkt. Das Hauptgeschäft von Rolf ist die Anmeldung und Durchsetzung von Patenten und Marken. Er betreut in erster Linie mittelständische Unternehmen aber auch kleinere Unternehmen, hat sich aber seit einiger Zeit auch auf das Themefeld Amazon spezialisiert und kennt sich damit aus, wie man gesperrte Angebote auf Amazon wieder entsperrt, wie man verhindert, dass sich andere Händler an Angebote anhängen, wie man eine fast garantierte BuyBox auf Amazon bekommt, was die neue Amazon Brand Registry ist und vieles mehr. Das Hauptgeschäft von Rolf ist allerdings die Betreuung von größeren Patent- und Markenportfolios von international tätigen mittelständischen Unternehmen. So betreut er einen der Marktführer für Isolierkannen, der weltweit mehrere hundert Marken hält und diese auch gegen Wettbewerber durchsetzt. Hier geht es in erster Linie um die Anmeldung neuer Marken und die Koordination der Durchsetzung der Schutzrechte. Ein anderer Mandant ist ein bekanntes US Jeanslabel, für das er die europäischen Marken betreut und in Europa auch die Zollbeschlagnahme koordiniert. Ein weiterer Mandant ist einer der Marktführer für Kanalsanierung. Hier betreut er vor allem die Patente, die wichtig beim Kampf in diesem recht agressiven Marktumfeld sind. Diese Mandanten stellen nur Beispiele der typischen Mandanten von Rolf dar. Am meisten Spaß macht Rolf sein Youtube-Kanal http://www.youtube.com/rolfclaessen Dein Pitch:  Ich bin Chemiker, der Ideen schützt. Das ist ein prima Icebreaker, da er die Leute verwirrt und neugierig macht. Man kommt so gut ins Gespräch. Dein schlimmster Moment als Unternehmer?  Ich war in einer Kanzlei Partner geworden, in der ich mich nicht mit allen anderen Partner verstand. Insgesamt gab es unter den Partnern Lagerbildung - Entscheidungen konnten nur schwer getroffen werden. Ich habe die Kanzlei gewechselt und bin jetzt Gesellschafter in einer Kanzlei, in er wir nur 4 Gesellschafter sind und uns prima verstehen. Entscheidungen können unkompliziert beim Mittagessen getroffen werden. Wie hast Du es geschafft, Deine Leidenschaft zu finden?  Generell helfe ich anderen Menschen gerne. Daher bin ich auch ehrenamtlich sehr engagiert. Ich musste erst herausfinden, wie ich mit meinem beruflichen Background damit glücklich werden konnte. Ich war nämlich erstmal nach dem Studium Entwickler in einem Nanotechnologieunternehmen und hatte praktisch keinen Kontakt mit anderen Menschen. Zum Patentanwalt bin ich erst durch die Insolvenz des Nanotech-Unternehmens gekommen. Mein heutiger Job macht mir ungeheuer Spaß. Hier kannn ich täglich helfen. Was war der wichtigste Schritt, der Dich zum großen Erfolg gebracht hat?  Ich habe schon früh erkannt, dass das, was man heute Social Media nennt, gerade in meinem Bereich als Patentanwalt sehr hilfreich sein wird. Ich hatte bei Xing einen Account, als es noch Open BC hieß und Facebook noch nicht geboren war. Heute bin ich jedenfalls laut der Webseite Klout.com der in Social Media einflussreichste Patentanwalt weltweit. Habe mittlerweile über 13.000 Twitter Follower, und sehr starke Präsenzen auf Facebook, Xing, LinkedIn, Instagram und Youtube. Deine Lieblings-Internet-Ressource?    http://www.youtube.com/rolfclaessen Buchtitel 1:  Never Eat Alone; Keith Ferrazzi (deutsche Version) [audiobook_button url="http://tomstalktime.com/audiobooks/"][/audiobook_button]   Buchtitel 2:  How To Win Friends And Influence People; Dale Carnegie [audiobook_button url="http://tomstalktime.com/audiobooks/"][/audiobook_button]   Kontaktdaten des Interviewpartners:  Dr. Rolf Claessen Partner, Patentanwalt European Patent and Trademark Attorney Patente, Marken, Designs World Trademark Review 1000 – The World’s Leading Trademark Professionals since 2015 iam Patent 1000 Recommended Individual since 2013 - The World's Leading Patent Practitioners FREISCHEM & PARTNER Patentanwälte mbB Salierring 47-53 50677 Köln Deutschland T +49-(0)221-270577-0 F +49-(0)221-270577-10 Email: rc -at- freischem.eu Web: http://www.freischem.eu http://www.youtube.com/rolfclaessen +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Mehr Freiheit, mehr Geld und mehr Spaß mit DEINEM eigenen Podcast. Erfahre jetzt, warum es auch für Dich Sinn macht, Deinen eigenen Podcast zu starten. Jetzt hier zum kostenlosen Podcast-Workshop anmelden: http://Podcastkurs.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++     Erfolg kann man lernen. Jeder. Im Erfolgspodcast TomsTalkTime von Tom Kaules lernst Du in inspirierenden Interviews und einzelnen Storys die Strategien von erfolgreichen Unternehmern und Prominenten. Du lernst in Experten-Interviews wie erfolgreiche Menschen erfolgreich geworden sind und warum sie erfolgreich bleiben. Wie sie den richtigem Umgang mit Erfolg und auch den Umgang mit Niederlagen gelernt haben. Das richtige Mindset ist wichtig, um richtig viel Geld zu verdienen, glückliche Beziehungen führen, mit sich selbst im Einklang zu sein und dadurch Beruf und Familie bestens miteinander vereinbaren zu können. Einschalten. Zuhören. Sich motivieren und Inspirieren. Lernen. Tun. Erfolg haben.

Interview with Franklin Graves – Youtube Law – Amazon Brand Registry – UPC Update – IP Fridays – Episode 81

What Is Brand Registry 2.0? Amazon released Brand Registry 2.0 (an updated version) in May of 2017.  The point of the Amazon Brand Registry is to help protect brands on Amazon. When completing the application, you are promising to Amazon that you are either the brand owner or are specifically authorized by the brand owner to represent them. This gives you more control over a brand's Amazon listings to make changes to pictures, bullet points & descriptions. It also now allows you to easily see your brands and if there are other sellers jumping onto them. An additional benefit of Brand Registry traditionally has been that you could get a UPC exemption for your brand.

What Is Brand Registry 2.0? Amazon released Brand Registry 2.0 (an updated version) in May of 2017.  The point of the Amazon Brand Registry is to help protect brands on Amazon. When completing the application, you are promising to Amazon that you are either the brand owner or are specifically authorized by the brand owner to represent them. This gives you more control over a brand's Amazon listings to make changes to pictures, bullet points & descriptions. It also now allows you to easily see your brands and if there are other sellers jumping onto them. An additional benefit of Brand Registry traditionally has been that you could get a UPC exemption for your brand.

The Amazon sales platform is open to 3rd party sellers (like you) to sell products to people who are already shopping for things they want and need. That’s the amazing benefit it is to sell your products on Amazon. However, there are certain categories where not just anyone can sell products. Amazon’s reasons for doing this is mainly to protect the consumer by ensuring that the people selling products in those categories are legitimate sellers who are not selling items that will be harmful or fake. Chris Schaeffer is a pro in these things and he unloads how he goes about getting products ungated, on this episode. The category that I want to sell product in is blocked to new sellers (gated). How can I get in? It happens quite often. Someone does their diligence in product research and discovers that the end of that process that the category their product falls into is blocked to new sellers. How can you get past that? Is there any way? That is exactly what this episode of the podcast is all about. Scott and his friend Chris walk you through 5 Steps you need to take in order to get your private label products into a gated category on Amazon. Be encouraged, their experience shows that you can always get into the category, it just may take time and some hard work. Be sure you listen to find out how you can get your product into the categories they belong in. How does the Amazon Brand Registry fit into the ungating process?   If you have not gone through the steps to register your products and brand in the Amazon brand registry, that is one of the first things you need to do if you want your product to be considered for categories that are currently gated. Amazon will not consider your product if you have not verified your product through brand registry. On this episode of the podcast, Chris and Scott are going to walk you through the steps involved in getting brand registered, and show you that it really isn't as hard as it might sound at first. If you need someone to hold your hand, this episode does exactly that. Make it easy for Amazon to approve your “ungate” request. Anyone selling products on Amazon is able to apply for their products to be considered for a blocked or gated category. Chris Shaffer advises that if you were going to do that, you make it easy for Amazon to say yes to you. How do you do that? By getting all of your documents and requested things in order before you apply to have your product considered. Amazon is very clear about what it takes to become eligible for selling in those categories, so you need to do your part to meet their requirements before you even apply. On this episode Chris walks through what those things are so that you will be able to gather your information and go in with your guns loaded. Don’t let the gated categories on Amazon get you frustrated. The process of getting your products into gated categories can be quite irritating and frustrating. Sometimes Amazon will reject your product request and not provide any reasons why they have rejected it. Other times, they will respond with very big reasons that don't make sense. It is important that you understand that those things are just part of how it is, and that you need to do everything on your end to make it easy for Amazon to approve your request. Keep going, walk through the things you have submitted very carefully to ensure that they meet Amazon's standards, and even follow the tips Chris lives in this episode to restart the process if need be. And his experience, every request can be approved if you approach it the right way. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to the podcast! [2:59] Why categories on Amazon are gated (to protect consumers). [4:58] How gating impacts pay per click (PPC). [5:40] Is it possible to place your product into a different category if you’re gated out of the one it belongs in? [8:45] Select the category you want to be in. [9:45] Why you need to switch to a pro monthly plan to get started ungating. [11:30] Hitting the Amazon seller performance targets. [12:50] How new products figure into the gated category issue. [13:43] Working with your supplier to get verification regarding your products. [14:40] Particulars you need to make sure are correct. [16:40] The importance of having a website for the sake of Amazon brand registry. [18:25] Making sure you have your documentation together (including 3 invoices). [21:46] What to do if Amazon doesn’t give much reason for rejecting your request. [24:00] Why you need to make it easy for Amazon to approve your request. [26:43] Additional steps to take to get yourself approved. [29:49] Why it took Scott and Chris 3 weeks to get ungated in one situation. [32:12] Recap of the steps you need to take to get your product ungated. [34:40] Why you should consider the possibility of gated categories during your product research phase. [36:09] Chris’ final word: don’t let this frustrate you. RESOURCES MENTIONED: www.TheAmazingSeller.com/workshop - Get into one of the live workshops. www.TheAmazingSeller.com/live - how you can get into a live event.

Amazon's got it's ups and down. My business certainly does and here's some of the things I'm experimenting with, some PPC hacks, launch strategies and overall big picture updates on my goal of a million dollar exit. Long way to go but we've come a long way. Let's get cracking! Amazon Business Update What Q4 looks like for outdoor sales Why living in the US helps for product quality The reason I'm doing mini-launches on existing products Products 1-4 in cruise mode Why I'm rushing to launch products 5 and 6 now How I'm planning to attack high competition products The challenges of Amazon cash flow for fast scaling How to spike keyword rankings Why I like AMZTracker for reviews/sales How I'm saving money and selling better with PPC The power of exact match Amazon ads Why competitors coming in will speed costs The reason I'm looking more into Shopify for off-Amazon sales How I'm targeting Amazon customers on Facebook with Amazooka with remarketing Why packaging isn't THAT important when getting started How rank faster for offpeak season launches The reason I'm diversifying into less seasonal products Why I'm causing controversy with product 5 cause of the conscience How partnerships play out and what's up in mine What is Amazon Brand Registry and why is it important How to keep knockoff off your listings Want more? Subscribe TODAY! The post Amazon Updates – An Inside Look into My Business Battles for 7 Figures – ALL46 appeared first on FBA Allstars.

Better branding and packaging are on tap today as I struggle through building a second, more competitive clothing brand. From logos to diffentiation and dominating Amazon long term with brand recognition and loyalty, today's little episode has it all and hopefully can help you in setting yourself apart, setting yourself up for success! Today's Amazon Exploration Why I love hearing from FBA sellers everywhere The pros and cons of building a second brand Why branding and clothing are challenging for left-brained entrepreneurs The reason I'm pushing for premium perfection for logo and branding Why differentiation dominates long term How I'm focusing time to scale multiple business How to save time and money in the future Why I love 24 hour designs The $0.20 hack to say hundreds in perpetuity How to weed out loser designers Why packaging isn't THAT important when getting started How to make your brand appear bigger and get better prices The reason to ALWAYS act like you know what you're doing Why I love customizing creative packaging How to steal emails from Amazon What is Amazon Brand Registry and why is it important How to keep knockoff off your listings Brand Design Online Fiverr - single service based gigs Odesk - hiring a more serious freelancer 99designs - competition creates success for designs Want more? Subscribe TODAY! The post Better Branding and Logos For FBA Focused Amazon Success – ALL43 appeared first on FBA Allstars.

There’s a ton of noise going on lately about hijacked product listings. It sounds pretty scary, and in some ways it could be if you don’t know how to stop it, but as always Scott’s got some great, simple, actionable advice for you as to how you can protect yourself from your products being hijacked. Don’t let it rattle you. You CAN take practical steps to safeguard your product listings from hijackers… now there’s no guarantee all of this will prevent your product from being hijacked, but it will definitely make it much, much harder for it to occur. Listen to this episode of The Amazing Seller to hear all the details. What is a “hijacked” product on Amazon? You’ve done the research to find and purchase your first product. You’ve listed it on Amazon. You’ve got it labeled as your unique brand. Then suddenly you no longer have ownership or control of the “buy box” on your own listing! Somebody has taken over your listing by sending products to Amazon that they “say” are identical to yours… but they CAN’T be. You’re the only one selling your products. You had them created just for you! Do you see the problem? Your sales will be impacted if you don’t do something to remove the hijacker’s products from your listing. How do you do it? That’s what this episode is all about so be sure to listen. The first steps to un-hijacking your product listing. What Scott recommends you do as the very first step if you see that your product has been hijacked is to send a “Cease and Desist” letter to the hijacker. It’s basically a legal-sounding, somewhat threatening letter warning the person of what could happen if they don’t stop positioning their product as yours. They are breaking the Amazon terms of service and could be kicked off the platform, so you’re using that possibility to motivate them to remove their product on their own. What exactly should you letter say? Scott reads an effective C&D letter verbatim on this episode, so make sure you put it on slow play and get every word! The importance of registering your brand. One of the things Amazon has put in place to help you safeguard your listings from hijackers is the “Brand Registry.” It’s a page on Amazon’s site where you can go to register yourself as the owner of your brand, give Amazon a lot of details, and set yourself in a very good defensive position should your products ever be hijacked. Scott recommends that every Amazon Private Label seller register their brand immediately, the minute they begin putting their products on the Amazon sales platform. Find out how on this episode of The Amazing Seller or by using the link to the Amazon Brand Registry included in the show notes. If your Amazon product is hijacked, buy one of the products they are selling. What? Why would you want to buy the product that’s posing as yours? Because when you contact Seller Support at Amazon they are going to ask you to document exactly why the product listed is not your product. That means you’ll need pictures of the product, detailed examples of how it is different from yours, and the overall ability to prove that it is not your product at all. So the minute you notice your product listing has been taken over, order one of the products. You’ll be that much ahead when it comes to rectifying the situation because you’ll be able to prove your product’s uniqueness sooner. Make sure your product is uniquely different, as soon as possible. It’s OK to put labels or stickers on your products to “brand” them when you first start selling on Amazon. But you can’t be satisfied with that. Stickers are too easy to fake. You want to do something unique that will make it much harder for a hijacker to create a fake of your product. Things like engraving, custom packaging, or combining your product with a related accessory that will be hard for the imposter to source, all those and more can help you set your product apart. Scott’s got other ideas too, so listen to the podcast to get all his thoughts. OUTLINE OF THIS INTERVIEW EPISODE OF THE AMAZING SELLER [0:05] Introduction to this episode on “hijacking” of products - a very vital issue! [1:24] An important milestone for TAS community member Nathan Young! [3:21] Scott’s big announcement: The FREE PRIVATE LABEL COURSE is ready! www.FreePrivateLabelCourse.com [6:00] What happens when your listing is hijacked: Scott’s experience. [11:00] Ways this can happen and things to be careful about. [14:35] How to register your brand. [15:32] Order a copy of the product that’s been placed on your listing. [17:00] How Amazon brand registry works and what you should include on it [19:00] The vital importance of having a domain name for your brand. [20:10] Why you need to have your own UPC code for the products. [21:15] The importance of differentiation (engraving, unique boxes, adding a separate component, etc.) [23:29] Sending a “Cease and Desist” letter. [25:00] Tips for dealing with Amazon seller support. [26:20] What the “Cease and Desist” letter should say…and why you should try it first. [29:10] Jeremy, A TAS Community member’s advice (see link below) [34:01] Advice to people who have not started selling on Amazon yet. LINKS MENTIONED IN THIS EPISODE Free Private Label Course - www.FreePrivateLabelCourse.com Amazon Brand Registry - https://sellercentral.amazon.com/gp/help/200955930 The TAS Facebook advice from Jeremy - https://www.facebook.com/groups/TAS.Private.Group/permalink/518908858277252/ Scott’s free workshop  - http://www.TheAmazingSeller.com/workshop www.TheAmazingSeller.com/FB - the TAS Facebook Community