Podcasts about buy box

The weekend episodes of our podcast contain important announcements as well as a great introduction to the community for anyone who is new to our community.   Important and timely announcement   Our popular course Selling above the Buy Box is on sale now for a whopping 94% off! This course shows you how to be the highest price on popular ASINs and win sales! SilentJim.com/abb   https://TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025! We've secured a fantastic room rate of only $109 at a gorgeous location! This event was recently voted the #1 event for RESELLERS in international voting!   https://TheProvenConference.com/scholarship - Join us FREE in Orlando the last three days of May 2025! Come attend the event that has been voted the #1 RESELLER event for Amazon/Walmart in the world! We can't wait to see you there!   https://ProvenAmazonCourse.com/100 Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   Show note LINKS:   Get to https://SilentiJim.com/free11 and grab a copy of the book that started it all!   https://www.facebook.com/groups/mysilentteam Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   https://ProvenAmazonCourse.com The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   https://SilentJim.com/thesystem Check out the webinar and lock in the re-launch price! The complete Amazon reseller and Walmart workflow software that minimized the staff required to run your Amazon reselling business and helps the owner (you) become a hands free business owner! The System automates Amazon reselling.        

Send us a textMany sellers focus on getting clicks but ignore what actually drives conversion. In this video, Steven Pope explains how secondary images, customer avatars, and listing friction affect your Amazon conversion rate. Learn what to change to get more sales from the traffic you're already getting.Grab our free SEO guide and start fixing your listings today: https://bit.ly/3YdxnDg#AmazonConversion #AmazonListingTips #EcommerceSEO #AmazonOptimizationWatch these on YouTube:Optimize Your Amazon Storefront for More Traffic & Sales https://www.youtube.com/watch?v=dtvA5t1JzS8&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuyWhy Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2----------------------------------------------Find solutions with a one-on-one coaching session http://bit.ly/3ZAVEohSubmit your details and start improving your CTR http://bit.ly/3Vb6b6QTimestamps:00:00 - What to check when CTR is good but conversion is low00:28 - Why friction matters more than anxiety on Amazon00:54 - Main image and Buy Box placement issues01:10 - The real role of customer avatars02:04 - Solving problems vs selling products02:35 - Do bullets matter for conversion?02:58 - Text is for robots, images are for people03:17 - When a $100 pizza cutter makes sense----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Are you "buy box" obsessed when it comes to winning sales on Amazon?You don't have to be! You can win steady sales WITHOUT winning the buy box!   This strategy has been proven over and over in our community, but it's certainly not the ONLY strategy we love for building a beautiful business on Amazon!   It's true - we've been providing ample evidence for a couple years now that wise Amazon sellers and ProvenAmazonCourse.com students that you can completely ignore the buy box and sell easily sourced boring products for prices well above competing sellers who sell the same item, but...   In our excitement in sharing these examples sometimes our students are left with the impression that we favor this "above buy box" strategy above other fantastic pricing and sourcing strategies.   Let's get to the bottom of the confusion! Our Guest on today's show is a great coach on our team, Grant Douglas. He uses both strategies as does our host Jim. They discuss the benefits advantages and disadvantages of both winning the buy box as well as opening up the doors to millions of new ASINs instantly by playing with "above buy box" strategies.   Listen to our announcement at the end of this episode to get details about this special opportunity! ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   Watch this episode on our YouTube channel here: https://youtu.be/3vxd4s5PBFU     Show note LINKS: SilentJim.com/bb70 - see 200 examples of "above buy box" asins   SilentJim.com/1000- see step by step how to have a $1,000 day on Amazon  from knowing nothing!   A video Jim made recently about "above buy box" showing a map as proof https://youtu.be/S7O7KGbJMck   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.  

Jonathan Greene is a thought leader in the real estate investing space. His podcast, Zen and the Art of Real Estate Investing is one of the fastest-growing real estate podcasts in the world. He is a lifelong real estate investor, on-market team leader, and luxury agent, as well as a certified life coach and real estate coach. He hosts in-person and online real estate investor meetups monthly.Jonathan's company, Streamlined Properties, is a single-member LLC that sources off-market deals in New Jersey and other cities across the country. Streamlined Properties, brokered by ΓEA⅃, is his solo team that helps buyers, sellers, and investors make wise and informed real estate decisions. His team has been featured in RealTrends America's Best for 2022, 2023, and 2024, ranking in the top 1.5% of teams in the country.Jonathan has been involved in real estate transactions for more than 30 years. He runs a separate family real estate partnership with his sister, Karin. They have owned countless properties in New York, New Jersey, Florida, and California that were managed as both long-term and short-term rentals.Jonathan Greene provides real estate investment guidance, Zoom workshops, and in-person meetups monthly through his investor/podcast brand, Zen and the Art of Real Estate Investing. His on-market team covers New Jersey and has deal funnels and agent relationships in every primary market. Jonathan is a licensed real estate associate broker in the state of New York and a licensed real estate broker-salesperson in the state of New Jersey.Jonathan is a national speaker who has been featured at Dippidi Deep Dive 2021 (keynote speakers were Gary V and Tom Ferry), Curaytor Excellence, NurtuRE Con, and local events. He was on the panel, How to Find Deals in an Uncertain Market, at BPCON 2023. He has been a guest on several real estate podcasts, such as BiggerPockets Podcast three time (eps. 584, 667, and 1054), The Best Real Estate Investing Show Ever, The Passive Income Attorney, and Multifamily Insights.Jonathan's background is as a former attorney, gallerist, museum curator, and educator. He grew up in Brooklyn Heights, NY, but graduated high school in NJ at the Peddie School. He has a B.A. in Criminal Justice from the University of Hartford and a J.D. from Nova Southeastern University Shepard Broad Law Center in Ft. Lauderdale. Jonathan lives in Mendham, New Jersey, and has two adult children.Jonathan's hub site can be found at www.trustgreene.com.Social links:www.zenandtheartofrealestateinvesting.comwww.trustgreene.comwww.streamlined.propertiesChapters00:00 Introduction to Passive Investing06:41 Transitioning from Active to Passive Investing12:24 Understanding the Passive Buy Box18:10 Exploring the Sub-100 Unit Market23:57 Navigating Debt and Investment Risks31:34 Resources for Passive Investors36:43 Personal Growth and Future Aspirations41:15 outro RANDY SMITHConnect with our host, Randy Smith, for more educational content or to discuss investment opportunities in the real estate syndication space at www.impactequity.net, https://www.linkedin.com/in/randallsmith or on Instagram at @randysmithinvestorKeywordspassive investing, real estate, syndications, market trends, investment strategies, multifamily, due diligence, buy box, debt management, wealth building

Join my Facebook group, Tax Strategies for Real Estate Investors, and become part of a community with 11,500+ high-level real estate investors► Join here: ⁠https://www.facebook.com/groups/taxstrategyforinvestors⁠In this episode, I sit down with Kenny Bedwell from STR Insights to discuss actionable strategies for evaluating and acquiring profitable short-term rental properties. We dive deep into the importance of understanding market trends, creating a buy box for investments, and balancing risk with reward. From analyzing net income to navigating legislation risks and diversifying your portfolio, this conversation is packed with insights to help you grow your real estate investments. Whether you're new to short-term rentals or looking to refine your strategy, this episode has valuable takeaways for everyone.Timestamps:00:00:00 Intro00:01:00 Kenny's Background and Journey from W2 to Real Estate00:06:00 The Importance of Creating a Buy Box for Investments00:12:30 Breaking Down Risk: How Much Net Worth to Invest00:20:00 Diversification Strategies for Short-Term Rentals00:28:00 Avoiding Common Mistakes: Knowing What You Don't Know00:36:00 Legislation Risks and How to Protect Your Portfolio00:44:00 Less Is More: Scaling with Quality Over Quantity00:52:00 Closing ThoughtsInterested in working with me? Apply here:► https://taxstrategy365.com/apply?el=podcastLet's connect!► Instagram: ⁠https://www.instagram.com/learnlikeacpa/⁠► LinkedIn: ⁠https://www.linkedin.com/in/learnlikeacpa/⁠► Twitter: ⁠https://x.com/LearnLikeaCPA⁠► Facebook: ⁠https://www.facebook.com/learnlikeacpa⁠► Tiktok: ⁠https://www.tiktok.com/@learnlikeacpa⁠*None of this is meant to be specific investment advice, it's for entertainment purposes only.

Vender en Amazon a través de Fulfillment by Merchant (FBM) puede ser una estrategia rentable y flexible para muchos vendedores, especialmente aquellos que están comenzando y tienen recursos limitados. Irma Delfín, con más de dos años de experiencia en Amazon manejando tanto FBM como FBA, comparte estrategias clave para tener éxito en este modelo de negocio. "Lo mejor es ser un híbrido entre FBM y FBA, pero cuando estás comenzando tienes problemas de capital y no tienes mucho espacio, por lo que FBM es una gran oportunidad", sostiene nuestra invitada. Para elegir un producto adecuado en FBM, es crucial evaluar la estacionalidad y la rapidez con la que se puede enviar a los almacenes de Amazon. "Si reviso el listado y veo que los vendedores FBA tienen muy poquito inventario, sé que puedo vender bien ese producto en FBM", afirma Irma. Además, ciertos productos, como los frágiles o los que tienen fecha de caducidad corta, son ideales para este modelo, ya que permiten un mejor control sobre su empaque y distribución. Uno de los mayores beneficios del FBM es la posibilidad de obtener la Buy Box en situaciones donde los vendedores FBA tienen inventarios limitados. "Si el que tiene FBA tiene poquito inventario y yo tengo más, a mí me van a dar la Buy Box por encima del FBA", asegura nuestra especialista. Además, la ubicación del inventario puede influir en esta ventaja competitiva. Mantener una buena reputación es esencial en un mercado tan competitivo. "Las buenas reviews son importantes, porque la gente siempre va a revisar las reseñas", opina Irma. Aunque las cuentas FBM no pueden obtener la calificación de cinco estrellas, sí pueden alcanzar puntuaciones muy altas. La clave está en gestionar las reseñas de manera efectiva y abrir casos con Amazon cuando sea necesario. Otro punto clave es la estrategia de precios. Irma evita competir en una guerra de precios con los vendedores FBA: "Todo mi catálogo está en repricing, pero no peleo centavos abajo con el FBA, porque sino entro en una guerra de precios y no tiene sentido". En cambio, mantiene precios similares y aprovecha la escasez de inventario en FBA para vender más. En cuanto a la logística, los costos son una responsabilidad del vendedor, lo que le permite ofrecer un servicio personalizado al cliente. Para minimizar riesgos, es importante asegurar los productos y elegir cuidadosamente las empresas de envío. "Si el producto cuesta más de 100 dólares me tienes que firmar cuando llegue y adicionalmente le ponemos un seguro", cuenta nuestra invitada. Vender a través de FBM requiere atención al detalle, estrategia y una gestión eficiente del inventario y la logística. Sin embargo, con una buena planificación, es una opción viable para quienes buscan escalar su negocio en Amazon sin depender completamente de los almacenes de la plataforma. Instagram: @amazondesdecero

Pascal Wagner earns over $150k/year in passive income through 20+ LP investments and another $100k/year from his 100+ unit co-living portfolio in Atlanta. With experience deploying $150M into 200+ companies over 3 years at Techstars, Pascal blends institutional knowledge with the hands-on understanding of being a real estate operator.With Pascal's guidance, you'll have everything you need to confidently build and grow your own cash-flowing portfolio. His newsletter delivers exclusive deal flow every week, his workshops reveal the strategies behind his success, and he provides the unique opportunity to invest alongside him. If you're ready to follow his path and build a cash-flowing portfolio, sign up for his starter kit at PassiveInvestingStarterKit.com.Chapters00:00 Introduction to Pascal Wagner and His Journey02:46 Current Market Insights and Passive Investing06:08 Pascal's Origin Story in Real Estate08:58 Building a Diverse Investment Portfolio12:02 Lessons Learned from Passive Investing14:48 Understanding Risk and Returns18:06 Defining the Buy Box for Investments21:07 Diversification Strategies in Passive Investing27:04 Investment Strategies: Learning from Experience29:12 Building a Cash Flow Academy: Guiding New Investors32:08 Creating a Roadmap for Passive Income36:39 The Importance of Transparency in Investments37:24 Educational Resources for New Investors40:31 Key Due Diligence Questions for Investors43:58 Personal Bucket List Adventures45:51 Investment Choices: Where to Put Your MoneyKeywordsreal estate, passive investing, market insights, investment strategies, risk management, diversification, cash flow, equity growth, portfolio management, financial education, investment strategies, passive income, cash flow academy, transparency in investments, due diligence questions, educational resources, personal finance, real estate investing, investment roadmap, investor educationRANDY SMITHConnect with our host, Randy Smith, for more educational content or to discuss investment opportunities in the real estate syndication space at www.impactequity.net, https://www.linkedin.com/in/randallsmith or on Instagram at @randysmithinvestor

Are you unintentionally sabotaging your Amazon profits? Dive into this week's episode and learn about the hidden "dead zones" in Amazon pricing, particularly within high-volume categories such as Grocery, Beauty, and Clothing. Scott reveals why pricing products between $10-$12 is a critical mistake due to Amazon's intricate FBA fee structures. Learn how these "dead zones" can significantly impact your bottom line and discover strategic pricing adjustments to maximize your margins. Beyond pricing, Scott also breaks down the latest annual changes to Amazon's Fulfillment by Amazon (FBA) fees, a crucial factor for any seller looking to maintain profitability. Understand how these fee adjustments directly affect your operational costs and how to adapt your business strategy accordingly. Plus, Scot analyzes new data on Buy Box wins, revealing that nearly 40% of products now see multiple sellers sharing this coveted spot. Discover the key factors, including shipping speed and price competitiveness, that influence Buy Box rotation. Finally, get exclusive insights into Amazon's global revenue breakdown, with a deep dive into the US market's dominance, offering strategic opportunities for expansion.   Episode Notes: 00:10 - Overview of dead zones in Amazon pricing 01:36 - Impact of Amazon FBA Fees 02:30 - Dead Zone Pricing Insights 04:38 - Importance of FBA Fee Structures 06:38 - Multi-Seller Buy Box Dynamics 08:41 - International Amazon Market Insights   Related Post: Amazon FBA Fees Have Increased 50-200%—Here's How It's Changed Over the Years

In this episode of Silent Sales Machine Radio, Brian and Robin Joy dive deep into the multidimensional buy box and how sellers can price above it while still making profitable sales.   They discuss how Amazon's regional fulfillment system impacts pricing and delivery times, why volatility in the buy box is an advantage, and how tools like Keepa and SmartScout help sellers make data-driven decisions.   Plus, they break down Amazon's InStock Head Start Program and share a powerful analogy to explain why holding firm on pricing can lead to bigger profits. They also reveal a gold-mining approach to finding profitable ASINs in bulk and how automation tools like 3P Mercury and Nepeto are game-changers for sourcing.   Whether you're a new seller or looking to refine your strategy, this episode is packed with insights to help you optimize your pricing, source smarter, and scale your business.   Tune in and discover how to maximize profits by selling above the buy box   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Can I add ASIN's to my Amazon catalog if I've not yet ordered them or purchased them?"   Watch this episode on our Yo=uTube channel here: https://youtu.be/UgEJ72IG5GQ   Show note LINKS:  SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options. SilentJim.com/thesystem  - (aka as 3P Mercury) - The complete workflow software we created on our team with the help of 200 beta testers. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE! ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for life! ProvenAmazonCourse.com/100 - Check out our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May! TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025! SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool. SilentJim.com/oaleads - Nepeto discount code for one of our favorite research tools for finding winning asins SilentJim.com/ss - Smart Scout - One of the tools we love and our community discount. Proof of the power of the "above buy box" strategy: https://www.youtube.com/watch?v=S7O7KGbJMck&t=502s  

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From Amazon's explosive growth to its evolving policies, this episode covers everything you need to know about the Buy Box. Scott explores how shipping speeds and location impact Buy Box ownership, introduces a groundbreaking new tool for regional analysis, and offers strategic recommendations for large brands and resellers. Scott also touches on Amazon vs. TikTok Shop/Shopify and the latest reimbursement policy changes. Don't miss out on these crucial insights! Listen now and start dominating the Amazon Buy Box. Episode Notes: 00:09 - Winning the Amazon Buy Box 01:51 - Insights on Amazon's Growth 05:05 - Amazon's Policy Changes 09:10 - Buy Box Dynamics 10:20 - New Tool Introduction 13:22 - Implications for Large Brands and Resellers 13:41 - Strategic Recommendations 16:00 - SmartScout iPhone App Email: scott@smartscout.com LinkedIn: linkedin.com/in/scott-needham-a8b39813 Related Post: Stop Losing Sales: Introducing the Buy Box Map for Amazon Sellers

The weekend episodes of our podcast contain important announcements as well as a great introduction to the community for anyone who is new to our community. Today, we talk about the facebook group contest with our celebration of hitting now over 80 thousand members! The above buy box strategy is only getting better and better, check out our latest resource to help you become a master at selling at higher margins. We have an ongoing discussion in our facebook group with lots and lots of strategies that are now proven around this concept of moving ABOVE the buy box to get sales. If you're new, please listen to the second part of this episode for a group discussion explaining very well the steps a newbie should take to get the best support in our community. We're in your corner!   Show note LINKS: SilentJim.com/bb70 - Learn about the "above buy box" strategy FREE SilentJim.com/ss - SmartScout will help discover the regional ASINs you are missing! SilentJim.com/evergreen - Learn about our 2,500 ASIN guarantee   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!    

Revolutionize your Amazon strategy with SmartScout's Buy Box Map! Discover who's winning the buy box in each state, at what price, and how fast they're shipping. Learn how FBA, FBM sellers, 1P Vendors, and resellers can leverage this data to optimize shipping, improve conversions, and uncover hidden arbitrage opportunities. See how wildly products can vary across states and leverage this data for explosive growth. Plus, get an exclusive discount code!   Episode Notes:   00:20 - New Mapping Feature Developed for SmartScout 01:43 - The Buy Box Map and Its Unique Capabilities 02:24 - Practical Application of the Buy Box Map 04:25 - Impact on Selling Strategy 06:11 - Conversion Rate Dynamics 07:28 - Logistics and Fulfillment Insights 08:15 - How to Leverage The Buy Box Map for Analysis and Decision-Making 09:58 - Future Enhancements and Use Cases 10:24 - Reflections on the launch of an innovative tool   Coupon Code: BuyBoxMap

Master Your Buy Box: The Note Guy's Guide to Note Investing SuccessHappy Money Mondays, everyone! Scott Carson, The Note Guy, is back with another insightful episode, this time focusing on a crucial aspect of successful note investing: defining your buy box. Think of your buy box as your ideal note profile—the criteria that determine whether a note is worth your time and money. No more chasing every shiny object that comes your way!Scott's approach is all about strategic focus and streamlined efficiency. He's seen it all: the rookie mistakes, the near misses, the occasional big wins—and he's ready to share his hard-earned wisdom with you. He emphasizes that a clearly defined buy box keeps you focused on profitable deals, saves you time and energy, and boosts your overall success.Key Elements of a Profitable Buy Box:Active vs. Passive: Are you an active investor who enjoys hands-on deal-making, or are you a passive investor who prefers low-maintenance, high-yield investments? Your buy box must align with your chosen level of involvement.ROI Targets: What's your desired rate of return? This depends on factors such as whether you're using your own funds or OPM (other people's money), the risk tolerance for your investment, and the timeframe for your investment. Scott suggests higher ROI targets for active strategies and lower targets for passive ones.Geographic Focus: Will you focus on local deals or cast a wider net? Consider factors such as your familiarity with different markets, transportation costs, and the local laws and regulations governing foreclosures. Scott cautions against getting "spread too thin," emphasizing the importance of mastering your local market before expanding.Asset Preferences: Do you prefer residential or commercial properties? What's your preferred price point? Scott suggests prioritizing occupied properties (to minimize rehab costs and potential headaches) and avoiding unique or overly complex assets.Legal Considerations: Are you comfortable navigating judicial or non-judicial foreclosure processes? Judicial foreclosures can be lengthier and more complex, so consider your tolerance for this.Humor and Relatable Moments:Scott sprinkles his expertise with plenty of humor and relatable anecdotes, drawing on his extensive experience in the note investing world. He pokes fun at the "joker brokers" who claim to buy "everything," highlighting the importance of clearly defining your criteria for success. He also shares some cautionary tales about the pitfalls of buying vacant properties or chasing after low-yield, short-term deals.He emphasizes the importance of avoiding "shiny object syndrome," which can lead to making emotional decisions and wasting valuable time and resources. He also cautions against unrealistic expectations and the need to balance active and passive strategies.Actionable Steps to Creating Your Buy Box:Self-Assessment: Analyze your investing style, experience level, financial resources, and risk tolerance.Market Research: Gather information on local market conditions, property values, and foreclosure laws.Define Your Criteria: Based on the previous two steps, create a detailed profile of your ideal note.Test and Refine: Implement your buy box and track your results. Make adjustments as needed, focusing on what works and discarding what doesn't.Building a well-defined buy box is the foundation for successful note investing. By sticking to your criteria, you'll save time, minimize risk, and maximize your potential for profitability. Listen to Scott's podcast for more in-depth insights!Watch the original VIDEO HERE!Book a call with SCOTT HERE!Sign up for the next Note Buying WorkshopLove the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show Vimeo

Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, hosts Jordi Vermeeri, VP of Revenue at Channel Engine. They discuss customer retention strategies in e-commerce and how online sellers should navigate online marketplaces like Amazon and Walmart. Jordi explains the shift from traditional ERP systems to marketplace integration, highlighting the importance of both first-party (1P) and third-party (3P) selling models. He notes that 60% of e-commerce sales occur on third-party marketplaces, emphasizing the necessity for brands to be present on platforms like Amazon and Walmart. Jordi also discusses strategies for optimizing listings, such as virtual bundling and repricing, and the challenges of customer retention on marketplaces. He advises brands to focus on profitability, operational efficiency, and leveraging data to improve customer engagement and retention. Podcast Website: RetentionChroniclesPodcast.com Sponsor Website: GoMalomo.com Episode Timestamps: 4:37 Channel Engine Overview and Marketplace Integration Jordi explains Channel Engine's role as a marketplace integration and management platform. He lists the various marketplaces Channel Engine connects brands and resellers to, including Amazon, Walmart, and Macy's. Jordi highlights the services Channel Engine offers, such as product listing, optimization, pricing, inventory management, and promotions. Mariah and Jordi discuss the complexity of marketplaces and the importance of understanding each platform's unique requirements. 7:38 Niche Marketplaces and Sustainability Platforms Mariah inquires about niche marketplaces and specific platforms for minority-owned businesses. Jordi explains the concept of niche marketplaces and provides examples like eBay's automotive section and Premium Shop Outlet. They discuss sustainability platforms like Back Market and Re-Buy, which specialize in refurbished consumer electronics and apparel. Jordi emphasizes the trend of sustainability and the importance of platforms that revive products. 24:07 Hybrid Selling Models and Profitability Mariah asks about hybrid selling models and the balance between first-party (1P) and third-party (3P) strategies. Jordi explains the difference between 1P (vendor model) and 3P (seller of record) and the importance of marketplaces in e-commerce. He shares statistics on the global share of marketplaces and the necessity of being present on marketplaces. Jordi discusses the challenges and benefits of both 1P and 3P models, including profitability, brand image, and operational complexities. 24:22 Strategies for Marketplace Success Jordi outlines the factors to consider when deciding between 1P and 3P models, including profit margins, brand image, and operational capabilities. He explains the importance of setting the base price correctly and the role of repricers in winning the Buy Box on Amazon. Jordi introduces the concept of virtual bundling to increase average order value and decrease cost per order. He emphasizes the importance of accurate data and insights for making informed decisions and improving profitability. 34:57 Customer Retention and Marketplaces Mariah asks about strategies for customer retention in the context of marketplaces. Jordi discusses the challenges of obtaining customer data from marketplaces and the limitations on email marketing. He suggests strategies like including flyers in packages and using data lakes to understand customer profiles. Jordi highlights the potential of retention tactics within marketplaces, such as subscriptions and email follow-ups. 39:35 Expansion and Growth Strategies Mariah inquires about the best practices for launching a multi-channel approach or expanding into new marketplaces. Jordi advises starting with growth goals and identifying potential profitability in different platforms. He mentions the importance of testing and learning, and the need to balance research with action.

In this video, we're diving deep into the concept of the "buy box" and how defining your buying criteria can be a game-changer in the world of commercial real estate. Whether you're just starting out or looking to refine your strategy, these essential tips will help you in finding deals that align with your goals and getting ahead in real estate.

Welcome to another episode with Gino Barbaro, co-founder of Jake and Gino. In this comprehensive how-to video, we dive into the critical metrics every multifamily real estate investor needs to understand: Profit Per Unit (PPU), Cash on Cash Return, and Cap Rates. Whether you're a seasoned investor or just starting out, this video breaks down these essential metrics with clear examples and actionable advice.What You'll Learn in This Episode:What is Profit Per Unit (PPU) and why it's a game-changer for portfolio analysisHow to calculate Cash on Cash Return and its role in buy-and-hold investingUnderstanding Cap Rates: their impact, misconceptions, and market dynamicsThe importance of metrics like Debt Coverage Ratio (DCR) for sustainable growthDeveloping your personal "Buy Box" to guide your investment strategy Subscribe to Jake and Gino for weekly premium content featuring masterclasses, expert interviews, and community Q&A. Hit the bell icon to stay updated on all things multifamily! We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

J. Darrin Gross If you're willing, I'd like to ask you, Kevin Bupp, what is the BIGGEST RISK?   Kevin Bupp It's a great question. Darrin, and I would say that I'll take it. I'll answer from a from an investor's perspective, and and I'll use a reflection back on 2020, 2021, 2022 when rates were incredibly low, there was lots of transactional activity, lots of transactions probably being overpaid for lots of risky debt that was put into place that ultimately didn't seem risky, but it had a timing risk associated with it. And if I don't execute this business plan, or if rates go up, or things that are outside of my control, if they occur, then my business plan, you know, gets flushed down the toilet, basically doesn't work. And so I i. So I think being a disciplined investor, I think that's it, that just just, you know, sticking to the fundamentals have never changed, right? I mean, the fundamentals have not changed. They didn't. They don't change when the rates go down. They don't change when the rates go up. We can all financial engineer a deal to make it look like it works on paper. But you know, when the tide rolls out, which it, which it has, you know, now we're seeing a lot of, lot of, what, what, what? We were praising people for Great job. Great deal. They were buying it. Now tide went out, and now there's a lot of distress deals because of the capital stack was a big risk. The timing of rates, when, when they, you know, went, you know, to historical, I guess at the historical rate, they rose in a very short period of time. And so for us, it's a, you know, just staying disciplined, being very disciplined with our Buy Box, looking at a lot of things and getting beat out in a lot of offers back when, when, when the when, times are crazy. A lot of transactions were happening. We didn't buy a lot. We weren't competitive buyers. It was very frustrating. But saying discipline to that allowed us to and not not skipping the fundamentals of, does this thing actually, cash flow does? Does this make money? Or is this a is the only way that makes money is if the market, at the timing of the market works in my favor and nothing, no black swan events happen. Rates don't go up. They stay the same. Is that the only way I make, I make money, and if that's that was, if the answer was yes, then we would pass on it. And so I think to stick into the fundamentals. They never change. They never will change, being honest with yourself and just sticking to that Buy Box. I think, I think that's how, that's how we avoid risk. We didn't grow like everyone else did during those couple of years. We grew, but not by gangbusters, like a lot of our competition has, but that put us in a great position. Last year was a one of our biggest year. It was, it was our biggest year until this year, as far as acquisitions and new opportunities and deals that truly fit our Buy Box. But it we were prepared. We were ready. We've never stopped distributions to investors. Our investors have continued received you know, quarterly distributions on a regular basis. And so us mitigating that risk back during the heyday, you know, and when things are going crazy, allowed us to really capitalize and take advantage of the opportunities that have presented themselves now over the last couple of years, so, and I think will continually allow us to do so in the coming years. So don't know if that's a good answer for you, but hopefully that, hopefully that's something. https://sunrisecapitalinvestors.com/ https://www.linkedin.com/in/kevinbupp/  

This rookie has grown his real estate portfolio to seven properties, $5,000 in monthly cash flow, and over $1 million in total equity in just SIX years. His strategy isn't flashy or sexy, but it's highly repeatable. Even the greenest investor can use it to snowball one rental property into the next! Jefferson Calloway was plunged into the world of real estate after meeting the world's best tenant—an investor and mentor who not only sold Jefferson his first property but also moved in and knowingly rented it from him for a profit! Through this experience, Jefferson quickly learned the incredible scalability of buying properties owner-occupied, converting them into rentals, and repeating the formula. Now, through the power of delegation and automation, he earns active income from near-passive investments that require just one hour of his time each week. This allows him to focus on his home remodeling business, where he earns even more income to pour into real estate! As you're about to learn, you can find great investment properties in virtually any market, but you're going to need the right people in place when investing out of state. In today's episode, Jefferson provides the blueprint for finding more on-market and off-market real estate deals in competitive markets, building out teams, and mitigating risk within your portfolio! In This Episode We Cover: The formula Jefferson used to scale to seven properties in just six years Cash flow versus appreciation (and why you DON'T have to choose one!) The best ways to find better on-market and off-market real estate deals Why you should always analyze your short-term rentals as long-term rentals The investing strategy that can help you mitigate risk within your portfolio The key to turning your rental properties into near-passive investments And So Much More! Links from the Show Ashley's BiggerPockets Profile Tony's BiggerPokckets Profile Join BiggerPockets for FREE Real Estate Rookie Facebook Group Real Estate Rookie YouTube Buy the Book “Scaling Smart” Property Manager Finder Traveling the World Thanks to One $6,500/Month Rental Property Connect with Jefferson (0:00) Intro (00:39) Buying His First Property (05:54) Jefferson's Portfolio (10:10) Sourcing Deals in Hot Markets (15:37) Jefferson's Buy Box (21:11) Cash Flow vs. Appreciation (30:18) How to Find a Property Manager (34:09) Equity and Cash Flow Numbers (39:33) Connect with Jefferson! Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/rookie-485 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Danford is a Growth Optimizer - CSO, UX Strategist and Product Management Consultant at Adverio.io In this podcast, Mike shares valuable insights on optimizing pricing strategies for businesses, emphasizing the importance of testing and adjusting prices regularly to stay competitive. He discusses the complexities of Amazon's Buy Box. He also provides practical advice for businesses with tight margins, highlighting how small pricing adjustments can lead to significant improvements in profitability, especially when using dynamic pricing strategies.   Why you have to check out today's podcast: Gain actionable strategies for optimizing pricing in competitive markets with concrete examples of how small pricing changes can impact profits. Learn about the complexities of Amazon's Buy Box, including how pricing, seller ratings, and competition affect your visibility and sales potential. Discover how to leverage dynamic and intraday pricing strategies to stay competitive, including tips on when and how to make real-time price adjustments.   "If you haven't tested pricing, do it today. Don't wait. There's no better time than right now." - Mike Danford   Topics Covered: 01:36 - What paved his entry into pricing 02:21 - Explaining how in B2C dynamic pricing is critical to staying competitive across platforms like Amazon and Walmart, where frequent promotions and price changes impact rank and visibility 03:27 - Defining 'Omnichannel' 03:59 - How brands sell through these omni channels and how brick-and-mortar sales data can be integrated with online data to enhance omnichannel strategies 05:03 - 'Omnichannel pricing' and the challenges that comes with it 07:20 - A strategy used to avoid direct price comparison 07:45 - Strategies for effective omnichannel pricing to maximize sales 12:00 - Describing how price adjustments are often small, typically starting below 3% to gauge elasticity 13:52 - The three main buckets of categorizing pricing strategy 16:15 - Explaining Amazon's automated pricing tools and third-party repricing software that generally adjust prices dynamically 18:55 - How the Amazon buy box has been a competitive issue since the platform's early days 21:20 - Hourly changes being typically unnecessary unless there's exceptionally high product turnover 23:25 - How geolocation-based pricing isn't possible on major marketplaces 25:08 - Maintaining control over the buy box on Amazon 26:27 - Mike's best pricing advice   Key Takeaways: “If you haven't tested pricing, do it today. Don't wait. There's no better time than right now. If you tested it a year ago and you haven't touched it, or you did it six months ago, do it again. The market is constantly changing. Be willing to make those small changes.” - Mike Danford   People/Resources Mentioned: Amazon: https://www.amazon.com Home Depot: https://en.wikipedia.org/wiki/Home Walmart: https://www.walmart.com Best Buy: https://www.bestbuy.com Target: https://www.target.com   Connect with Mike Danford: Linked: https://www.linkedin.com/in/danfordmike/ Website: https://www.adverio.io/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

In this episode, we dive deep into multifamily syndication with John Wei, a successful real estate investor based near San Francisco. John's specialty is finding, managing, and teaching others about multifamily properties, specifically in Dallas, Texas. He shares his strategy for identifying prime investment opportunities and gives us a peek into his detailed "buy-box" criteria, which guide his property selections. Key Discussion Points: John's Journey into Multifamily Real Estate Transitioning from independent investing to syndicating multifamily deals. Current portfolio: Over 800 units focused in the Dallas, TX area. How he started teaching others to go from “zero to one” in multifamily investing. Getting Started with Syndication Steps to successfully entering your first syndication deal. The importance of foundational education and/or coaching. How limited partnership can offer insight before becoming a full sponsor. The Essential Roles in a Syndication Team Overview of the seven key roles in a multifamily syndication. How to leverage personal strengths to find a fitting role within a syndication. Strategies for finding team members: industry conferences, meetups, and mentorship groups. John's Laser-Focused Buy-Box Criteria for choosing multifamily properties: 1980s construction, pitch roofs, individual HVAC, individual water heaters, and properties with light value-add potential. Why he prefers Hispanic neighborhoods and specific Dallas locations. The benefits of targeting properties with minimal deferred maintenance to avoid costly repairs. Building a Syndication Team from Scratch Tips for networking and meeting potential partners. Options for creating a team: local events, multifamily meetups, or joining mastermind groups. Looking Ahead: John's Future Plans Goals for expanding his portfolio with two more properties in the Dallas area. Why he believes now is the perfect time for multifamily investments. How Astute Equity plans to stay competitive with a clear buy-box and disciplined approach. - Get Interviewed on the Show! - ================================== Are you a real estate investor with some 'tales from the trenches' you'd like to share with our audience? Want to get great exposure and be seen as a bonafide real estate pro by your friends? Would you like to inspire other people to take action with real estate investing? Then we'd love to interview you! Find out more and pick the date here: http://daveinterviewsyou.com/

This episode of the Cashflow Positive podcast is part two of "The Beginner's Luck Trap." This time out, Kenny sits down with Ryan Bakke, host of the Learn Like a CPA podcast to discuss the hidden dynamics of investment success. You'll hear about the allure of different asset classes along with insights on how initial wins can lead to false confidence. Through relatable analogies and real-world examples, Kenny and Ryan highlight how unpredictable events can disrupt even the best-laid plans, making a strong case for caution, adaptability, and the value of building a financial safety net.Discover the power of strategic diversification, as the hosts illustrate how this approach can create unexpected vulnerabilities, especially in specific sectors or regions prone to market shifts and environmental impacts. Kenny and Ryan reveal how diversifying across different markets and types of investments helps to buffer against risk and maximize returns. With a blend of humor and expertise, the episode offers deeper strategies that investors can apply, whether you're just starting out or already managing a diverse portfolio.If you've enjoyed this episode of the Cashflow Positive podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of balancing risk and safety in investments, particularly in real estate, and the pitfalls of putting too much net worth into a single property.The concept of a "Buy Box" for properties that meet specific net income criteria, similar to commercial real estate trading.Why having multiple scenarios in pro forma analysis helps account for potential risks and ensure financial stability.The value of understanding the political and economic climate of the areas where investments are made, to aid in risk mitigation.And much more...Resources:Learn Like a CPA podcastRyan's LinkedInKenny's LinkedInKenny's Instagram

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This week on the True Wealth Investors Real Estate Podcast, Chad Harris discusses how to find deals in a hot market. He covers various strategies for finding properties, including working with wholesalers, building a list of wholesalers, networking with other investors, and direct marketing. He also provides valuable insights on defining your buy box and what information to share with wholesalers. Visit our website at www.TrueWealthInvestors.com for more real estate wisdom and resources. If you're an ambitious investor striving for significant goals, don't miss the opportunity to join our Mastermind Group.  Apply now at www.TrueWealthInvestors.com/mastermind and connect with like-minded individuals ready to elevate their business to new levels. Tune in, take notes, and let's unlock the secrets of strategic real estate selling together!” More Resources & LinksStruggling to get started in Real Estate or feel like you are struggling to get to the next level?  Check out this Free Vision Casting Video to help clarify your goals and get specific steps to accomplish them!Ready to see if you qualify for the ELEVATE Mastermind? Schedule a 30 Minute Discovery Call with Chad to see if it's right for you.Connect with Chad on LinkedInFollow Chad on InstagramFollow Chad on YouTubeFollow True Wealth on FacebookBe sure to leave a rating & review to let us know how this show has helped YOU!

In this Multifamily Minute episode, Kyle Brown introduce Tyler's "Buy Box Formula," guiding investors to filter properties by defining goals, assessing risks, and building strong relationships, while focusing on due diligence and execution strategies.Please leave a rating and review of the show! We are giving away a mystery prize to some lucky winners who leave us a rating and review.Check out the Multifamily Mindset store for great tools like the Think Bigger Journal and MFM merchandise.Follow Tyler & Dallas on Instagram:►Tyler Deveraux (@tyler_deveraux), CEO of Multifamily Mindset & Managing Partner of Multifamily Capital Partners►Dallas Pruitt (@dalpruitt), Founder of LIVE LIFE Mission and Resident Mindset Consultant at the Multifamily Mindset

Do you want more inventory that sells for great margins?   Today's new podcast episode is a real eye opener - and you can deploy this strategy RIGHT NOW, TODAY at no charge or cost to you if you're selling on Amazon.   You may not realize this, but I can prove that's there's easily sourced GOLD on retail shelves and online stores just waiting for you to flip it on Amazon at great margins…   EVEN IF THE STORE SHELF PRICE IS THE SAME AS THE PRICE ON AMAZON!   Read that again-   You're probably making the same huge mistake that 99% of newer sellers are making… you're obsessed with winning the “buy box” on Amazon in order to win sales.   You likely need to simply STOP being so “buy box” focused!   We estimate that 95% of all training for new Amazon sellers incorporates a focus on “winning the buy box” on Amazon, but on today's episode we provide hard proof that …   you can win consistent sales well above buy box without ever winning the buy box You can find 100s of thousands of potentially winning asins rapidly - a few minutes from now You can test these products with nearly no chance of losing You can source boring, common items from any retail store and do this model   We've helped 1,000s of students build businesses on Amazon with the help of our ProvenAmazonCourse.com course and coaching, and one of our favorite strategies is this “above buy box” method we developed. Today's episode will open your eyes to the possibilities.   Watch this episode our YouTube channel: https://youtu.be/FevGYMi86Cc   Show note LINKS: SilentJim.com/bb70 - 200 examples of “above buy box” winning asins and lessons about finding them easily   SilentJim.com/1000 - step by step instructions for your first $1,000 day selling on Amazon assuming you're brand new : https://silentjim.com/podcast/episode-890-student-has-his-first-1k-day-just-a-couple-weeks-into-coaching     SilentJim.com/bookacall - Book a FREE call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   SilentSalesMachine.com - text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 77,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life!      

Send us a textWatch it on YouTube: https://youtu.be/PG69xgoe_n8Here's how to transfer your Amazon Seller account safely and avoid losing sales history, Buy Box, and PPC data.Seller Central account restricted due to an invalid charge method? Watch this https://www.youtube.com/watch?v=3VRXoWPDI14&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=4Watch these videos next:Vendor Central Purge - Amazon Kicks Out (Thousands?) of Sellers https://www.youtube.com/watch?v=fhouXBQHeyU&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=6How To Make Sure You Never Get Locked Out of Seller Central https://www.youtube.com/watch?v=HTErlQS3rB8&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=7#AmazonSellers #AmazonAccountTransfer #AmazonBusiness #EcommerceTips #MyAmazonGuySteven Pope's private coaching link: https://calendly.com/myamazonguy/coachingFull Guide to Transferring an Amazon Account:https://myamazonguy.com/transferGet Help with Your Amazon Account:https://myamazonguy.com/seller-central-amazonTimestamps:00:00 - Can You Transfer an Amazon Account?00:20 - The Myth: Amazon Says You Can't Transfer Accounts00:50 - Why Transferring an Account is Complicated01:15 - What to Do When an Amazon Account Owner Passes Away02:00 - Risks of Losing Sales History, Buy Box, and PPC Data02:30 - Key Tips for a Smooth Amazon Account Transfer03:00 - First Step: Take Control of Email Login04:00 - Why You Can't Use a Previously Linked Amazon Email04:45 - How to Transfer the Bank Account Safely05:30 - Handling User Permissions and Admin Access06:15 - Gather Necessary Legal Documents for a Transfer07:00 - When to Update Business Info and Tax Details08:00 - Managing Two-Step Verification During the Transfer09:00 - Setting Up Inventory Replenishment Alerts10:00 - Common Pitfalls and Account Suspension Risks11:00 - Why Selling Your Account Can Come Back to Bite You12:00 - Final Tips for Avoiding Account Transfer IssuesSupport the show

Key Takeaways:Importance of getting everything in writing, even with trusted partners, to avoid legal issues down the line.Value of being involved in local programs like Leadership Nashville to network and learn about the city.Launching a new 2-minute video series on YouTube to provide quick, focused commercial real estate education.Emphasizing the need for new commercial investors to treat the transition from residential as starting over, and be open to continuous learning.Recommendations for finding flex space opportunities by surveying local brokers and analyzing market data.Expectation of significant increases in insurance premiums nationwide due to the impact of hurricanes.Highlighting the effectiveness of mailers as a strategy for finding off-market commercial properties.Advising aspiring real estate developers to gain experience by working for an established development firm first.

In this episode of The Clear the Shelf Podcast, Chris Grant and Chris Racic break down the critical strategies to win and dominate the Amazon Buy Box—the key to increasing your conversions and driving more sales.

Looking to expand your Amazon business to Walmart Marketplace? Grab the FREE 8-page Guide to Getting Started on Walmart: https://cleartheshelf.com/the-ultimate-guide-to-selling-on-walmart-marketplace-for-amazon-sellers/ In this episode we interview Joey and Chad from The Buy Box to bring you the ultimate guide for Amazon sellers wanting to start selling on Walmart. Learn how to tap into Walmart's growing marketplace, master pricing strategies, and leverage Walmart Fulfillment Services (WFS) for bigger profits. Whether you're a seasoned Amazon seller or new to arbitrage, this episode gives you everything you need to successfully navigate Walmart Marketplace. From understanding the key differences between Amazon and Walmart to avoiding common seller mistakes, Joey and Chad share proven strategies that will help you diversify your income and grow your business. What You'll Learn in This Episode: • The key differences between selling on Amazon and Walmart • How to get started on Walmart Marketplace, including the application process • Proven sourcing strategies to find profitable products • The benefits of using Walmart Fulfillment Services (WFS) • Pricing tactics to maximize profits and avoid undercutting your margins • Common mistakes to avoid when selling on Walmart • How Walmart's lower competition leads to higher margins for sellers -------------------- RESOURCES FOR YOU:

What's stopping you from investing in real estate? Money? What if there was a profitable rental you could buy with just $500 down? Well, today's guest has found the perfect investment for rookies—a low-money, low-maintenance, low-risk rental that can cash flow as much as many single-family homes! Welcome back to the Real Estate Rookie podcast! JJ Williams only had to pay a $500 deposit to secure an asset that cash flows over $2,000 some months. And this home-run investment was just the start of his real estate journey. As you're about to find out, JJ has gone on to purchase ten doors across three properties in just two years, focusing on providing short-term rental “experiences” that command the highest Airbnb rates. The best part? His portfolio brings in well over $6,000 in monthly cash flow! How has JJ been able to build his real estate portfolio so quickly? In this episode, he shares his two-pronged approach which consists of reinvesting his cash flow and using creative financing to keep buying properties with low money down. Stay tuned to learn how seller financing can help you land deals that are otherwise out of reach, why you should underwrite all deals as long-term rentals, and why your cleaner is your most important short-term rental hire! In This Episode We Cover: How to get huge cash flow with low-money-down RV investing Maximizing your short-term rental rates by providing unique stays How to negotiate lower interest rates and down payments with seller financing Boosting your cash flow and reinvesting it in your real estate portfolio Why you should make sure a property works as a long-term rental before buying it How to make money without owning rentals through Airbnb arbitrage Why a cleaner is your most important hire for a short-term rental And So Much More! Links from the Show Ashley's BiggerPockets Profile Tony's BiggerPokckets Profile Join BiggerPockets for FREE AirDNA PriceLabs Put Your Vacation Rental on Autopilot with Hospitable Buy the Book “Real Estate Campgrounds” Find Investor-Friendly Lenders See Ashley and Tony at BPCON2024 in Cancun!  BiggerPockets Real Estate - Episode 650: Glamping, Campsites, and the Insane RV Park Revenue No One Is Talking About Connect with JJ (00:00) Intro (00:47) RV Investing 101 (07:40) Maintaining an RV (10:06) Buying the Historic Home (14:51) Current Portfolio & Buy Box (22:48) Boosting His Cash Flow (26:07) Advice for New Investors (28:10) Connect with JJ! Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/rookie-456 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textAmazon taking the Buy Box can have a big impact on your sales. In this video, Steven and Bernardo dive into why losing the Buy Box leads to fewer impressions and how it affects your product visibility. They'll walk you through actionable steps to adjust your PPC strategy, with a focus on broad and auto targeting, to help you stay competitive even when Amazon controls the Buy Box.If your sales have been dropping because of Buy Box issues, this video offers simple, clear advice on how to fix your strategy, optimize your ads, and improve your sales performance on Amazon.#AmazonBuyBox #AmazonSales #AmazonPPCStrategy→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction 00:20 - Complexities of Managing Vendor Central vs. Seller Central01:00 - PPC Issues and Impact of Turning Off Ads02:10 - Campaign Stability Problems Due to Buy Box Loss03:10 - Recommendations on Restarting Ads and Managing Campaigns03:40 - Losing Impressions and Data Collection Challenges04:10 - Reviewing Keepa Data for Buy Box Insights05:00 - Improving Targeting with Broad and Auto Campaigns05:30 - Solution: Increasing Broad Match and Auto Campaigns Per ASINSupport the show

Struggling to land your next rental property? Even in today's housing market, there's a great deal out there with your name on it—you just need to know where to look. In today's episode, Ashley and Tony will share their favorite strategies, software, and tools for finding real estate deals so that you can start getting a little reward for your effort! Welcome back to the Real Estate Rookie podcast! Sourcing deals is hard work, but maybe you're making things harder for yourself. Today, we're starting at square one by showing you how to determine your purchasing power and build your buy box. From there, we'll introduce you to several strategies that will help you find on-market deals that fit your criteria and off-market deals that typically fly under the radar. How many of these deal-sourcing strategies should you use when starting out? Stay tuned to find out! Along the way, we'll show you different software and tools you can use to get organized, track your leads, and find off-market property owners. Regardless of your investing strategy—house hacking, BRRRR, or flipping houses—our approach will help you lock up your next deal in no time! In This Episode We Cover: How to calculate your purchasing power and build your buy box How to find deals on the MLS (multiple listings service) that match your criteria Creative strategies to help you source more off-market properties Software, tools, and tips to help you manage and follow up on leads Using the skip tracing method to find off-market property owners And So Much More! Links from the Show Ashley's BiggerPockets Profile Tony's BiggerPokckets Profile Join BiggerPockets for FREE Ask Your Question on the BiggerPockets Forums BiggerPockets Deal Finder BiggerPockets Calculators Become a BiggerPockets Pro Member for Free Invelo Software PropStream ??Xome Auction.com Hubzu HudhomesUSA.org U.S. Department of the Treasury onX Hunt LandGlide Ballpoint Marketing Investorlift Privy Mojo Dialer Carrot Monday.com RESimpli REI Reply Asana Loom Buy the Book “Real Estate Deal Maker” Find an Investor-Friendly Agent in Your Area See Ashley and Tony at BPCON2024 in Cancun! Real Estate Rookie - Episode 416: How to Find & Fund MORE Real Estate Deals in 2024 (Tips from a PRO!) (00:00) Intro (00:51) What's Your Purchasing Power? (02:17) Building Your Buy Box (07:55) How to Find On-Market Deals (12:22) How to Find Off-Market Deals (19:30) Tracking Your Leads (24:10) Choose Your Strategy! Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/rookie-453 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Amazon Week, we dive into the latest must-know updates and strategies to keep your Amazon business ahead of the curve. We cover everything from Amazon's revamped product bullet point rules to a $33k boost in ad revenue achieved in just two weeks. You'll also hear about the upcoming holiday peak fulfillment fees, the game-changing FBA Grade and Resell service, and why Sponsored Brand Video ads are outperforming the competition.We also highlight Amazon's new control over the Buy Box, smarter keyword suggestions, and the critical metrics most sellers overlook in their PPC campaigns. Plus, discover how Amazon Brand Metrics and Amazon Inspire can transform your product discovery and customer engagement strategies.Whether you're optimizing your ad spend, improving product listings, or managing returns more effectively, this episode is packed with actionable insights to help you scale your business on Amazon. Tune in and stay ahead!Don't miss out—SUBSCRIBE NOW to keep up with the latest Amazon strategies!RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

The Amazon Order Defect Rate (ODR) is a key performance metric used to measure the health of a seller's account. A high ODR can result in account suspension, while a low ODR can improve a seller's chances of winning the Buy Box. What is the Amazon Order Defect Rate (ODR)? The Order Defect Rate (ODR) is a performance metric by Amazon to evaluate a seller's ability to provide a positive buying experience. It measures the percentage of orders that have defects, including: Negative feedback: Unsatisfied customers who leave negative feedback on a seller's product or service. A-to-Z Guarantee claims: Cases where customers file claims against sellers for issues like item not received or item not as described. Chargebacks: Instances where customers dispute charges with their payment providers. Read More. Since 2006, Refund Retriever has audited FedEx and UPS packages for late deliveries and billing mistakes. Through a complete logistics analysis, we assist shippers in maximizing carrier discounts and achieving best-in-class pricing. Are you paying too much for your shipping? Refund Retriever also offers a solution to all your Amazon FBA reimbursement problems. We manually check the whole inventory lifecycle to guarantee all inventory is available for sale. To learn more about FedEx/UPS auditing, contract negotiation, or Amazon FBA reimbursement services, visit: https://zurl.co/ZUqV

Do you know what's in your buy box? Your buy box is a list of criteria that a property must meet to be considered for purchase. Use these tips on today's Multifamily Minute episode to help you determine what should be in your buy box to help you underwrite deals!

Once per week or so our Amazon seller leadership team and I love to go live on Zoom with whoever can join us and answer as many ecommerce and Amazon selling related questions as possible. We captured the the best moments and turned them into a podcast episode.   Here's the topics of the clips in the Q&A: How is the Canada Amazon platform different than US and how do we get sales data there Secrets about the Buy Box and how to completely disregard pricing around it How long do we typically wait before contacting Seller Central with inventory questions A conversation on making convenience products accessible and why you can charge more for it   Show note LINKS: ProvenAmazonCourse.com/100 - Nashville workshop is your next opportunity to take this class. Path to 100 ASIN's - The Replens Accelerator workshop that Brian and Robin Joy are teaching live in Nashville on August 16th and 17th!   SilentSalesMachine.com - text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11   SilentJim.com/bookacall - book a call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 76,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - the comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   PrepCenterNetwork.com - a list of all known prep centers that can help you go "hands free" with your inventory        

Introducing The Amazon Wholesale Podcast! This is a show where I'll be interviewing established wholesale sellers and diving into the deep end of wholesale to educate you about the space. In this episode I talked to three people who are part of my wholesale network and people that really are a joy to be around. They help me learn and grow everyday and it is great to see them winning everyday. Try a free trial of Boxem: https://www.boxem.com/pricing SmartScout  25% OFF first 3 month: https://partners.smartscout.com/?fpr=corey89 code WHOLESALE25 Follow Them: Miles: Twitter:  https://x.com/flips4miles Instagram: https://www.instagram.com/flips4miles/ Cajua: https://x.com/alloutamazon https://www.instagram.com/alloutamazonn/ My credit card referral links: capital one spark unlimited 2% cash back credit card https://i.capitalone.com/JYM92LbJL chase ink business premier credit card unlimited 2.5% cash back on purchases over $5,000, unlimited 2% cash back on everything else https://www.referyourchasecard.com/21q/C86BY5C66R Join the Wholesale Network: https://www.wholesalenetwork.io/ Here's my 100% FREE wholesale course to help you open your first account: https://coreybrandrocket.gumroad.com/l/sndts FREE supplier email templates that don't suck https://coreybrandrocket.gumroad.com/l/templates SOFTWARE I USE: 

Join us for an exciting episode where we uncover the latest and greatest from Helium 10. We kick off by exploring the top 14 innovative tools and features introduced this 2024, designed to give Amazon sellers a competitive edge. We highlight the platform's expanded capabilities to include the Amazon Brazil marketplace, making it easier than ever to tap into this emerging market through Amazon's Remote Fulfillment Program. Next, we introduce the powerful Product Launchpad tool, perfect for organizing multiple product research projects. Discover how you can track competitors, get AI-generated summaries, and even change Amazon prices directly within Helium 10. We also discuss the revamped Demand Analyzer tool and updated title length recommendations feature in the X-Ray tool, all aimed at enhancing your product research and listing optimization. Finally, we explore advanced features like the automation of Cerebro, available on the Diamond plan, and how it can save you time by tracking competitor activities and identifying valuable keywords. Learn about the new AI image generator in the Listing Builder tool, which allows you to create customized product images with specific instructions. We also cover Helium 10's new Listing Builder Scoring System that enhances Amazon SEO by providing a comprehensive score based on keyword usage and relevancy. Tune in to find out how these features can transform your Amazon selling experience! In episode 581 of the Serious Sellers Podcast, Bradley talks about: 00:00 - New Features in Helium 10 01:52 - Expanding Marketplaces With Helium 10 03:46 - New Tools for Amazon Product Research 08:32 - Helium 10 Niche Analysis and Features 13:09 - AI Image Generator in Listing Builder  18:19 - Tracking Competitors' Ads on the Product Page 20:48 - Helium 10 New Product Features 30:06 - Listing Builder Scoring System Overview 30:55 - Optimizing Product Listing With AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Did you know that since November of last year, Helium 10 has released 67 new tools and features? Today I'm going to go over my personal top 14 list of the best ones that can make you money right now, including one new tool that's going to make me over $3,000 for me on just one product alone. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world.   Bradley Sutton: What I wanted to do today was I wanted to pick, I tried to pick, the top 10 best ones that can help you immediately as Amazon sellers right now, just from what we launched this year. All right, but I couldn't keep it to 10. So we're going to go to 14. So this, basically, these are my top 14 new features just from this year in Helium 10 that I think can help you guys out and probably apply to the great majority of you. All right, like, like it's not just like, oh, only a few people can use this one or a couple of people can use this, and I think you guys will find benefit in a lot of these, and I want to start going over these one by one here. Number 14 is now Helium 10 works for Brazil. All right, so we have a lot of marketplaces that Helium 10 works in. We have, obviously, Amazon USA, Walmart, Amazon Canada, Mexico, Germany, Spain, Italy, France, UK, India, Netherlands, Australia, Japan, United Arab Emirates and now Brazil.   Bradley Sutton: So why is this important, though, is what changed on Amazon? Is you guys know about the Amazon North American fulfillment used to be called North American remote fulfillment. Now it's just called remote fulfillment, I believe, but that allows you, if you're selling an Amazon USA, it allows you to be able to just click a button and then your listings go live and are translated for Mexico, and then also your listing goes live in Canada if it qualifies. Well, now last year or early this year, Amazon changed it where now, if you are activate remote fulfillment, you have the option to sell on Amazon Brazil, which is an emerging marketplace in the Amazon ecosystem. So Helium 10 now works for Cerebro, Blackbox, X-ray, Magnet, Profits, whole bunch of tools. So, for example, I entered in this cooler bag my Portuguese is not great, that's what I'm assuming his is here into Cerebro and, as you can see, I get all these Portuguese keywords and some English keywords come up to of where this product is ranking. So, guys, this, the first part of this has nothing to do with Helium 10 is hey, go in and check, do you qualify to go ahead and open up your listings for fulfillment in Brazil? Now, how it works is Amazon will ship from your Amazon FBA USA inventory to the Brazilian customers and you're not having to pay any extra fees or anything like that. So, first of all, get your listings active over there and then go ahead and use Cerebro, Magnet, et cetera, to maybe optimize your listings. Maybe, if you don't like the translation, you might change the translation for the listings up a little bit, using what Cerebro is telling you, and then obviously put in the Keyword Tracker, et cetera. So that's number 14 on the list.   Bradley Sutton: Number 13 was a brand new tool that we launched. All right, so maybe some of you are doing multiple product research things at the same time. Right, if you do multiple product research things at the same time, you might have trouble keeping track of all your projects. Like hey, I'm uh, you know searching this in the home and kitchen category and I've got this one that looks like a good idea. I mean, you might have 10, 15. Well, now you can go ahead and organize all of them in product launchpad, which is a brand new net new tool to Helium 10. Now, this product launchpad allows you to go ahead and start different projects. Like here's one I had started a while back of coffin makeup shelves and gives me like aggregate numbers of what's going on in the coffin makeup shelf niche, what are the main keywords for these products. I can go ahead and add competitors to this. Like, hey, I want to start tracking this product and this product because they're part of the coffin makeup shelf ecosystem, the niche right and then, using AI, it's going to give me kind of like some summaries of what I have come up with in my product research. But the main part of this new tool is to just help you organize all of your projects so that you might want to not forget about what you had done and you might want to come back to it. Like, maybe you decide to go forward with one project, like, hey, I'm going to make this coffin letterboard, but let me save that makeup shelf for later. Now you can go back to your projects and then also add products, add keywords to it and then see if the AI has any other advice based on best practices, on what the future of that niche is. So again, that's number 13 guys, brand new tool that launched this year called Product Launchpad.   Bradley Sutton: All right, number 12 thing of something brand new is you can change your Amazon prices inside of Helium 10. Let's say you're like, hey, you know what I'm not doing a prime, exclusive discount, but I want to go ahead and change my prices and just drop everything 50 cents because my competitor will now on your dashboard right, I think this might be for Diamond members and up you can actually change your Amazon price for your products without going into seller central. So you just go to the listing section of the SKU, zoom in here. I'm going to zoom in and you can see all of these little price fields. You can actually change your Amazon price right here inside of Helium 10. So that's number 12 in the list of new updates. Number 11 is the relaunch of an older tool that we used to have and now we relaunch is called Demand Analyzer. Let me give you a scenario here. Let's say you're searching for something on Alibaba, on whatever website Etsy, I don't care what website you're on. Did you know that the Helium 10 Chrome extension will work on any website to let you know something that's going on Amazon based on what you input? For example, I was searching at these crazy Alibaba companies that were copying my images for my coffin shelf and I was just curious what other things are these people selling in their Alibaba factory? And I went into this Alibaba factory page and I went to this category of letter boards, right? So, for example, what can I do here? Maybe I didn't know there was a such thing as letter boards, right? So maybe I'm wondering, hey, is there demand on Amazon for letter boards? Well, maybe in the past you thought, oh, okay, now I have to go to Helium 10, uh X-ray and be on Amazon and search letter boards and see what the search volume is. Or I have to go into Helium 10 Cerebro or Magnet. Let me see what are the related keywords. What is the search volume? No, you can actually do that right from here, so I can see here. This is like a pumpkin letter board, like you know, Halloween coming up and then maybe I'm wondering right now hey, is there any demand for pumpkin letter boards on Amazon? Well, let me go ahead and hit that and then I'll type in here pumpkin letter board, all right, and then analyze. Is anybody searching that? No, all right, I got to answer right away. It's something new and cool. But I see that there's an autocomplete says pumpkin, four letter boards, all right. So maybe I might want to look into that more. Maybe what about this one Hexagon letter board, hexagon shaped letter board? Is anybody searching? Oh, okay, there's about 50 people searching a month, but you see what I'm talking about here. You guys can now go on other websites and get product ideas and instantly see what is going on Amazon for that Um, and so I highly, highly recommend doing that when you get inspiration or ideas from other websites. All right, so that was number 11.   Bradley Sutton: Let's go to number 10. This is actually a newish, um, a newish thing that has been updated and this is in X-ray. Do you ever think about how long should my title be? Now, I know Helium 10 has scoring systems and stuff, but it's based on like overall best practices, right? Uh, as I've always trained you guys, I hope you guys follow the training videos. It's not one size fits all as far as what goes best for how long your title should be across the board on Amazon. I've always said look at the niche theme. What are some of the main players in your niche doing on page one, you know? Then you know, hey, if everybody's got long titles, well, it looks like long titles actually are a good thing for this niche. Maybe you're in a niche where there's shorter titles that work better, all right. So now how can you go ahead and figure that out? Well, you can go into X-Ray and then right here at the very top, you see you're going to have an average title character count. You guys see that there? Average title character count of the top 20 products on the page and so you can see in collagen peptides, oh, it looks like most people have long titles because the average title character count is 167. I can put my mouse here and I can see, all right well, of those top 20 products, what kind of distribution I can see. Wow, look at this. 65% of the top 20 products have titles between 180 and 200 characters, right? So I'm like, oh wow, definitely, long titles are working really well in collagen peptides. So if I'm going to start a collagen peptides product, let me go ahead and, you know, maybe put my title out 190 characters or so. Now let's go to the flip side. Let's look at this one accordion. All right, this is the accordion search term on Amazon and take a look here. What's the average title character counts. It's 110 way different than collagen peptides. Let's take a look at the distribution here. Look at that. Half of the listings on the top 20 have only between a 99 and 119. Okay, uh, limit, all right. So almost nobody has longer titles. Most people have you. So you see how it's different based on the keyword and based on the niche.   Bradley Sutton: So this is not new, this strategy of, hey, look at what kind of titles people have. But in the past, what did you have to do? You would just have to kind of like eyeball it, right? Hey, let me look. Ah, it looks like they have long titles, but how, how many characters would you really know? Now you can see the title character count of every single listing on page one to see what your competitors are doing. Next one we are now in the top 10. Number nine I don't have a screenshot of because this is I don't sell in Europe, but Helium 10 inventory management historically only worked for Amazon USA and this year we launched it now for Amazon Europe, and so there's still a lot that we're working on for there, like you know, trying to integrate pan, pan EU uh forms of FBA, distribution and velocity. So, guys, if you are in Europe and please take a test drive of our Helium 10 inventory management, let us know what you like, let us know what you don't like, so that we can tailor it to your needs. All right, so that's number nine. Uh, number eight is not actually a new tool but a relaunch of a feature. You guys remember the Helium 10 Elite program we've had for years, but for over a year it was fully closed, like you could not get into Elite even if you wanted to, unless you were like a Supercharge member, like, like. Elite is actually part of the Supercharge program, but elite as an add-on just couldn't do it for almost a year. Well, we relaunched it this year and it has a lot of cool new features. So, for anybody interested in like a one-on-one call with me, a one-on-one call with Carrie, Elite members can do that once a month. Do you want to meet with other high level sellers once a week on zoom in round tables that aren't recorded so you can talk about anything and everything you want. That's available for a Helium 10 lead. Do you want to do quarterly workshops around the world and be able to learn from a high level speakers? We just finished one a couple a few weeks ago in Spain.   Bradley Sutton: The next one is going to be right before Amazon accelerates. So if you sign up for Elite, you get to go to that one. It's going to be Kevin King as a speaker and destiny with Sean. We're going to have meals and networking and a lot of prizes and a lot of cool things and a lot of learning. Obviously, for those two, um, it's going to be on. September 16th is the next one. That it's going to be, like I said, in Seattle and maybe another one later on this year in Milan, Italy. I'm not sure yet, but we've got those. We've got monthly trainings with Kevin King and expert guests online where you can ask them live questions and you can learn from like high level things that's not normally in like a podcast episode or something like that. You get exclusive first access to tools and then the new price. Instead of having it being a separate Helium 10 plan like it was before, it is now just an add on. So if you've got a Diamond plan, you can just add on Elite for only $99 a month. All of that, what I just mentioned, only $99 a month, and a lot more. There's monthly Zoom calls with Kevin King, there's a private Facebook group. The list goes on and on. So, guys, I highly highly recommend giving that a spin for a few months. Helium 10 Elite if you've got the Diamond program, you can just add it on for only $99. All right, so that was the number eight thing.   Bradley Sutton: Number seven is an AI image generator. All right, AI image generator this is living inside of Listing Builder. All right, so you go into Listing Builder, go into any of your listings and then hit generate AI images. And then this is super cool because you just put you know, you upload, like your maybe stock image of something or a white background or whatever, and then you put in your instructions of like hey, I want to see this. Uh, here's an example here. I want to see this product in a cozy, dim and inviting home setting, resting on a table, various natural elements around you and this is a candle, right, and you can see that this is all AI generated, what this came up with. I've done this with my coffin shelf listings a lot as well, and the cool thing about it is you can do this for different Amazon assets. Like, for example, if you are doing a main, if you're doing a main image or a regular image on Amazon, what kind of dimension should that be? It's a square right. You should probably have it 1600 by 1600 at the minimum. Or you can actually do a custom size, like for whatever reason. You have some custom uh image that you want to put on your website or something you can put the custom size Uh. Let's say, you want to do something for Amazon post. Amazon post should be 640 by 640. There is a preset for that. What if it's an A+ logo image, that's actually a banner size image, or it's 600 by 180. You can go ahead and have the AI create an image based on your regular image, but now it's made for Amazon A+ content, and the list goes on and on of different sizes and different things you can have. So I like using it for the Amazon post, especially since in Listing Builder we have an Amazon post caption generator. So, as you know, for Amazon post, you should be doing one per day for each of your products. Well, maybe you didn't take 365 images of your product, uh, you know, when you did a photo shoot. So how are you going to do 365 different images in a year? The answer is with Helium 10's AI, you can go ahead and create 365 versions of a certain image, and then who wants to write 365 different captions that relate to that image? Nobody wants to do that, I hope, right. So again, you can use Listing Builder AI and it will go ahead and generate as many captions for your product as you want. So now it's kind of like Amazon post made easy. So that's another cool feature that Helium 10 released this year. That's number seven.   Bradley Sutton: All right, now we're getting into the top six. Uh, okay, so top six for new features of 2024 for Helium 10 is Freedom Ticket, all right. So Freedom Ticket is the number one course for Amazon sellers out there and a lot of you who are watching this. Maybe you're already Amazon sellers. That's fine. It's a great refresher course or you could share it with your teams. A lot of bigger Amazon companies use the Freedom Ticket course to onboard their new employees, to train them on the Amazon. It's not just oh, here's how you do Seller Central and stuff. It's like explaining the concepts behind Amazon. We've got tons and tons of modules here. There's about 20, 30 hours of training that we have in the Freedom Ticket and we're constantly updating it. That's a new update too. This is version 4.0. We've made three versions before, from 2017 up until 2021, 2022. And now this is version 4.0. Just film this year in 2024. And every month we're actually adding, with a live workshop, a new module so that you're always guaranteed to have the best information in 2024. For example, some of the things that we just did a couple of weeks ago, we had a virtual workshop on how to set up TikTok shop. That's all the rage these days TikTok shop, right. In a couple of weeks, we're going to be talking about advanced brand building, all right. So all of that is going down inside the Freedom Ticket program. Huge, it takes a lot of work, guys, to make an entire A to Z Amazon course and a lot of work, a lot of money, and so that's a big update that we have Freedom Ticket 4.0. Platinum members have access to it, Diamond members, obviously, Elite members all of you guys have access to Freedom Ticket 4.0. So make sure to take a look at that. So that is number six, all right.   Bradley Sutton:                                                                                        Now number five is another one. Um, that is going back to the Chrome extension. Now, this is, uh, pretty cool. Let me show you guys, what you can do here now. Uh, the first thing is, if you're in the search results of a page, all right. So if I'm in the search results of a page, I can now see the different placements of the PPC, for example, sponsor brand ads. Maybe there's some sponsor display on the end. Now, all of that is going to show up here in line. Before, only sponsored product was showing up. But look at this. You see these little widgets here that say SB. Well, those are the three sponsored brand ads that showed up on the top header. Uh, what about sponsored video? That's going to show up here. Sponsored product is also going to show, uh, up over here. Uh, is so. Does something have Amazon's choice? We'll show that, um, over here. So be looking at that. You can see all the now, all the uh, start tracking all the different placements on the page for sponsored ads. All, right, now what about? If you're on a product page itself? Let's go like, like, maybe your own product page, like, hey, I want to know what listings on Amazon are advertising on my page, right, cause you know there's sponsored display ads here? Uh, there's, there's going to be, uh, this sponsor brand section. Um, there is your, your favorite brands. That comes up at the or not favorite brands, but, like similar brands on Amazon, shows up on the very bottom. All these things are ads writing on your page and you want to start tracking. Say, hey, who is showing up on my page, right? Well, now you can do that by hitting the Chrome extension, going into X-ray. Look at all these ads. So, all the different variations are going to show up here, all the different ads. You know this. This is the similar brands on Amazon. Here's sponsored product, there's going to be sponsored display, so now you can start tracking. I could just download this with one click, export it to an Excel file and now start tracking daily or maybe weekly. Hey, who is bidding for placements on my page? And maybe you want to target them right back right. Or maybe you know track who are the ones that stay there the longest? And hey, those guys might be having success stealing a couple of my sales. I got to figure out what they're doing. That's working right, all right, so that is something that, again, is available for all plans. I think super, super cool. That's why I had it in the top five of new features. Bradley Sutton: Okay, so now we are in the top four. Let me ask you guys I hope that part of your SOP for Amazon is to create or to run Cerebro on your product versus your competitor's product, maybe once a week, maybe once a month or whatever. And the point is, when you're running that over and over again, it's like hey, you just want to make sure, uh, are your competitors not getting sales from keywords that you're not getting sales from? Like, maybe they discovered a new keyword that they're ranking highly for that you're not ranking at all Right. So, so obvious. We've always told you, hey, you should be running Cerebro every now and then. Now, that's all fine and good If you've got one product right. You got one product, five competitors, we're all good to go right. But what about those If who've got 10 products? And having to run Cerebro on those 10 products and your 50 competitors? What if you've got 100 products right? That's a very tedious process. That's almost a full-time job for somebody, but you still got to do it because you got to make sure that you're keeping up with the Joneses, right, make sure that you're keeping up with all their keywords. Well, you can now automate that with Helium 10. All right, so this is the number four coolest new feature that we've launched in 2024 is kind of like the automation of Cerebro, and where that is in your dashboard. I believe this is for the Diamond plan, only so far. The first step is you have to make sure that your main competitors you're tracking, all right. So how you can do that, let me just show you. You go in, make sure that you have your child level set up in your or you're on your child level category here in your dashboard and then, for example, you just hit expand right here, which is the arrow right next to there, and then hit competitors. Now make sure you have got your main competitors right here. All right, these are your main competitors. And now, once you do that, you can actually not only first of all, this is not even this was another new feature, but I didn't even add, it, didn't even make my top 14 lists but you're going to be able to get notifications on hey, is my competitor changing their price? Is my competitor changing the number of variations they have? Are they running a coupon or did they take off a coupon? Et cetera, et cetera, et cetera, et cetera. You're going to get notifications on that. But the cool thing that this one is this is why it's number four is I'm going to automate the Cerebro.   Bradley Sutton: You go to insights and then I am going to create a new insight and it is going to be a keyword insight, keyword suggestions based on my competitors. And then, once I hit that, I go here and these at the very bottom this are the settings that I could do. I could do a specific product or I could do it across the board. For all of my products. I can say, hey, it's basically a mini cerebral. I can say, hey, I want to look at keywords that are at least 500 search, 400, 300, whatever you want, and then where my product rank is All right. So for this one I would change. I would do two different insights, guys. This is how I have it set up. I would do one insight where it says where my products rank is zero minimum, zero maximum. What that means is I'm not ranking at all in the top seven pages, right? And then the number of competitors ranking for the keyword is minimum one and they are ranked, let's say, between one and 40. So what does that mean? What does that gibberish? I guess that means that basically says hey, Helium 10, run Cerebro on my product and my competitors every day, every week, whatever, and look for any keyword that's at least 500 search volume, where I'm not ranked at all, but my competitors are ranking on page one. Boom goes to dynamite. You're getting a notification whenever your competitors are getting sales for a new keyword. That's basically, in a nutshell what that is. Another one that I would do is I would say where my products rank is between, let's say, 50 and 306, and my competitors product rank is between one and 40. What does that mean? That means, hey, I'm ranking for this keyword, but I'm on like page two, three, four, five, six, seven, but my competitor is on page one. Don't you think that's a valuable keyword to know about this, guys? I can, I could, I could have spent this whole show talking about how valuable that is all right. That right there is enough for Diamond package by itself, just because of the time it saves. Now, if you're a Platinum member and you're wondering, is that worth it for you and you've only got one product, I'm no salesman, guys, but let me just tell you no, it's not worth it. Don't upgrade to Diamond just to get this feature because you're lazy, all right. And if you're lazy, go ahead and you're proud to admit you're lazy and you need Helium 10's help to help with a 30-minute job once a week or a 20-minute job. Go ahead and admit it. We'll be glad to take your money as a Diamond member. But as a realist guys, don't do that. But if you've got five products. We're not talking about a 30 minute job anymore. Now we're talking about a three hour job. What if you've got 20 products? Now we're talking about an eight hours a week job that Helium 10 can automate with the click of a button.   Bradley Sutton: So now you can see why. You know, like, how beneficial it is to have Diamond plan based on how many products you have. This is when you're going to need that, all right, so that's pretty cool. That is the number four new feature from Helium 10. Now, uh, here is another, in my opinion, game changer. Now we're in the top three, okay, the top three of new things, and let me just show you. This is like super, super cool, and this is only if you have brand registry, All right. So hopefully you guys have brand registry, right, but basically it's linking brand analytics to the Chrome extension. So now you can see for last week, what were the top three products clicked on that had the most clicks out of any product for this keyword. After somebody searched for this keyword, what were the three products that were clicked on most. This is not some Helium 10 algorithm or estimation. This is literally direct from Amazon, all right, and so you can see here it's going to say ABA most click, number one, ABA most click number two and ABA most click number three. Now the thing that is also beneficial is don't always think that just because it's the number one most click product that it's going to have the most conversions or sales. Like, watch what happens when I put my mouse over the number one clicked coffin shelf, it says CVR 0%. What does that mean? That means that's not conversion rate, that's percentage of the conversion. So actually last week the most click product of coffin shelves got zero order. So now, all of a sudden, that maybe have my creative juices flowing. I'm like, hmm, why are people clicking on this? Maybe they think that's interesting, this product, but then what's wrong with the product page that nobody's buying it. And then I go to the second one and put my mouse over all right, ah, this product was a number two most clicked, but it had 20%. I don't know if you guys can see that there it had 20% of the sales for this keyword. So actually, the number two guys, the one I got to worry about, I'm like man, this guy got 20% of the sales, right. So this, guys, I hope changes the way that you look at search results. It's not just about who's ranked at the top one or two or three. Now, I know in this situation actually hold on. Look at this Is the number one most clicked product, the number one organic position? No, it's not. This is a sponsored placement. Where is this product showing up? This product is one, two, three, four. The number one click product was the fifth sponsored or the fifth organic position. So you can just get so much knowledge and ideas about what's going on in the niche just by looking at these search results that you maybe you didn't have before. Okay, so really, really cool guys. Whenever you're searching on Amazon, take a look for those blue bars that say ABA most click one, ABA most click two, and you'll be able to see that.   Bradley Sutton: So now we are at number two, and number two is something that might have just saved me $6,000. That's why I put this as the number two new feature. Now here in the Project X account I don't have. I don't have it because not every account is going to have it. But what Helium 10 is doing is we are monitoring all of your products and if we notice you have got a product that is at the border of one of the Amazon size tiers and what are Amazon size tiers? That's like standard size, large standard size, standard oversize, bulky oversize, all those things right. If you are within one inch of one side of changing that, all right, if you are within one inch of one side. Basically, what's going to happen is we're going to send you an alert and say, hey, did you know that for blankety, blank product, if you just decrease the length by one inch, you are going to go from large standard size to standard size. I got one of these notifications in one of my accounts, guys and that one inch. Can you guys guess how much per unit I would save? And healing tends to show me $2 and 75 cents. That's the difference to go from large standard size to standard size or whatever it was, 2.75 per unit. Now do that math, guys. Let's say you are selling 10 units a day of this product. All right. That means that every day, like let's say the next time, you do a production run and somehow you're able to lessen the size of the package by one inch, that means every day. If I do this, which I am going to do. I am going to do it on my next product when I reorder this product. I'm absolutely doing this. I could save $27 a day just with that one inch savings. Now, times that by a full year, that is $3,650. I'm saving just by changing my package and I never would have known that unless Helium 10 told me. So that's what you guys should do, guys, is go into your alerts. This is Platinum, this is Diamond. It doesn't matter what account you have. This is number two, because this brings you like ridiculous amounts of money. Go to your alerts page and look at the very top left where it says overview. Everybody do that right now and you guys tell me if you have anything. I hope that nobody has it here. Like it actually kind of hurts to know that I've been wasting money for this long. Very few people are right there on the border of within one inch, but, like I said, my other account absolutely had it. Take a look under overview, right under, where it says Buy Box. If it has size tier optimization alert, you're going to see it right down here in this section, all right, so take a look. Everybody's listening to this podcast. Everybody's watching this live right now watching this on YouTube. Pause this, go to your alerts page and see if you have one, and it's going to be a game changer for you guys, like that's probably the most valuable alert we've come up with in years. All right.   Bradley Sutton: So now we have come to the number one new tool or feature alert that Helium 10 has created, and that is the Listing Builder scoring system. Okay, so this is something that people have been asking us for years and I've kind of wanted Helium 10 to do ever since I was doing SEO tools for the blogs, when I used to write blogs for Helium 10 years ago, where we had a scoring system where it says based on where I use my keywords right and based on how many times I have it and what's the relevancy, uh, to the niche, um, what kind of impact it's going to have on your score right, and that really you know the higher the score. Theoretically usually it's not a hundred percent. Nobody knows the Amazon algorithm a hundred percent but it's going to give you a better chance to rank. It's going to get give you a better chance to get sales. So, for example, I just create a full listing inside of listing builder for a brand new product I haven't even launched yet, but I create it and listed, but I actually use the AI to help me create it. But now I put all of the phrases in Helium 10 Listing Builder and I can see based on the competitor performance score. This is nothing new. This is actually the same score that you have in Cerebro. It's the last column in Cerebro. But once you put your competitors now I can see, hey, which are the most important keywords for my niche that my competitors are getting sales from. And then I can see oh, shoot, I already dropped off. I was number one a few days ago when I created this listing, but now I can see my score is 194,000. And then number one in my niche is 198,000. So I still have to maybe tweak my listing a little bit more to try and up my score. I could see what all my root keywords are. You've always been able to do that in listing builder, where we show you the one word roots. Now we can show you the two word roots that are showing up, the three word roots and more. Okay, take a look down here. I can actually go to my keyword performance score and see what's going into the score. I could open up competitor comparison and take a look.   Bradley Sutton: All right, how do people have these keywords phrases in their listings, like, for example, let's look at the most important keywords, which is sorting it by competitor performance score, and I can see here here is a keyword that most people it's actually the most important coffin letterboard. Without a space between letter and board, and I can actually see wow, this product doesn't even have it in their title. They've only got it as a phrase form in their bullets. This coffin letterboard doesn't have it anywhere in their listing. So maybe this is an opportunity. Most of these competitors don't have it. Only two competitors have coffin letter board in their title. So there's an option. This is obviously not an important keyword to my niche. That's why the score is low. But coffin cooler, if I look here, not one of my competitors has coffin cooler in their listing in exact form. So now I, with just in seconds, I get I get insight into wow, if I put coffin cooler in phrase form, I'm going to be way more relevant to Amazon algorithm compared to my competitors. I can just see that at a glance. What if I want to see like, hey, what about? How am I doing on certain root phrases. How about words in my listing that have coffin? Wow, there's 27 words that were important to my niche that have the word coffin in it. How do I have it distributed? Oh, wow, look at all these keywords I don't have anywhere in my listing at all. Maybe I need to put it into my description, I need to put it in my bullet points. I mean, the list goes on and on. Guys, this Listing Builder scoring system is something a team worked on for months. I worked on the scoring part also for months. I created like over a hundred listings and I tested micro changes to make sure. Hey, is this scoring system based on what actually moves the needle for Amazon ranking? If I just put one keyword in a different place, is that going to, obviously, or is that going to instantaneously bring me to page one and get me a billion dollars for the sales? No, probably not. But these little micro changes, these are the things that give you a leg up on the competition that they're probably not doing, unless they're using Helium 10 to really see how they can optimize their listing for the Amazon algorithm, and I've been testing this. Like I told you, I'm launching four new products the last few weeks. All of this worked. Guys Like I'm just crushing my launches, getting to page one for all of my main keywords. Thanks to this.   Bradley Sutton: All right, guys, thank you so much for joining us. Hope this was helpful. Those of you who are Helium 10 Elite members and those of you who are Serious Sellers Club members you get this every week, so make sure to tune in next week. If you're Elite member and you're not getting the invites for these calls, let customer support know. And for the rest of you who are Platinum, Diamond members, you are going to get access to this monthly call sometime in August. So we'll do another one of these sometime in August with a new training tip and a new Ask Me Anything. Thank you, guys so much and have a great rest of your day. Bye-bye now.

Today I host Molson Hart, the Founder and President of ViaHart, and Educational Toy Company. Molson is a big player on Amazon and recently appeared on the Tucker Carlson show regarding Amazon's Pricing Policies.   In this episode we discuss not only Amazon's Policies but also their market share, competitors, the marketplace industry and the Pros & Cons of the current E-Commerce landscape.   Check out Brain Flakes - https://brainflakes.com/   Check out ViaHart - https://www.viahart.com/   Connect with Molson - Twitter ( X ): https://x.com/Molson_Hart - Tiktok: https://www.tiktok.com/@molsonhart   My Socials - Twitter: https://twitter.com/aaron_cordovez - Instagram: https://www.instagram.com/aaroncordovez - YouTube: https://www.youtube.com/@AaronCordovez  - TikTok: https://www.tiktok.com/@aaroncordovez  - LinkedIn: https://www.linkedin.com/in/aaroncordovez

Once per week or so our Amazon seller leadership team and I love to go live on Zoom with whoever can join us and answer as many ecommerce and Amazon selling related questions as possible. We captured the the best moments and turned them into a podcast episode.   Here's the topics of the clips in our recent Q&A:   What makes our community different How is proven "proven" with our courses and how can you be part of that in our podcast How important is it to compete with Buy Box and what strategy works over and over Details on inventory processing during check in with Amazon and where to go for help Great conversation on when to replenish replens and flipping inventory to Walmart   Show note LINKS:   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11!   SilentJim.com/bookacall - Book a call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 76,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.   Keepa.com - https://get.keepa.com/ede41 -The service we use to help interpret all of the selling data. Keepa is discussed in depth on episode 369 at https://silentjim.com/podcast   SilentJim.com/bb70 - See over 200 examples of Keepa charts of "above buy box" winners that are selling in Jim's account in real time RIGHT NOW.  

Once per week or so our Amazon seller leadership team and I love to go live on Zoom with whoever can join us and answer as many ecommerce and Amazon selling related questions as possible. We had a long session last time so we captured the remainder of the best moments and turned them into a podcast episode.   Here's the topics of the clips in the Q&A:   Selling on a listing that Amazon is on The timeline from sending in a product, making a sale, to the Amazon disbursement Which tools are necessary to build your business How live training can impact your business What is a good repricing strategy using the Above the Buy Box method of selling   Show note LINKS:   TheProvenConference.com - our May 2025 event details will be posted there soon!   SilentJim.com/bookacall - Book a call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   ProvenAmazonCourse.com/100 - Path to 100 ASIN's - The Replens Accelerator workshop that Brian and Robin Joy are teaching live in August!   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 75,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   Keepa- Episode 369 explains what Keepa is. Check out Keepa here: silentjim.com/keepa   See over 100 Keepa charts for ASINs that are selling above buy box in this Facebook post: SilentJim.com/bb70 - theses examples are also covered in depth in the "Above Buy Box" training module included inside the ProvenAmazonCourse.com as one of dozens of step-by-step modules inside the PAC library.      

Once per week or so our Amazon seller leadership team and I love to go live on Zoom with whoever can join us and answer as many ecommerce and Amazon selling related questions as possible. We had a long session last time so we captured the remainder of the best moments and turned them into a podcast episode.    Here's the topics of the rest of the clips for the Q&A:   Jim repeats the introduction and gives background on SilentJim.com and tells us details about TheProvenConference Coach intro to Kickstart Bootcamp - Robin Joy gives an overview  Question about rank and how it works with Keepa knowledge Why is the word "and" better than the word "or" in business? A discussion and great tip to save time using your camera and how to find the ASINS Can we decide which warehouse to sell at and how is that actually helping allowing the Above the Buy Box strategy? The three data points for Keepa a seller should know are found in episode 612 What's the rule of thumb in profit vs investment? Is there a ratio? What model is better than wholesale - up and coming? New glasses and better perspective - don't think profit, think how can I find underserved markets   Show note LINKS:    SilentSalesMachine.com - text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11   https://SilentJim.com/bb70 See over 170 examples of Keepa charts of "above buy box" winners that are selling in Jim's account in real time RIGHT NOW.   SilentJim.com/bookacall - book a call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 75,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - the comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!        

Listen in as Grace Kopplin, a seasoned e-commerce expert with a marketing background and former Helium 10 blog writer, shares her journey from a Midwest upbringing to managing an Amazon team for a nine-figure e-commerce business. Grace's initial forays into retail buying and planning led to her pivotal shift to the e-commerce arena. As she recounts her experience honing analytical skills as a business analyst, we get an inside look at the strategies driving profitability and sales growth on the ever-evolving Amazon platform. During our conversation, we tackled the significant changes that Amazon sellers are facing, especially with the latest coupon and sales strategies in Q1 2024. Grace reveals how the new minimum discount requirements for coupons have transformed selling approaches, impacting product badging and organic ranking. We also talk about the intricacies of Amazon PPC advertising, including the exciting new video campaign options and store spotlight formats. Additionally, Grace provides insight into how resellers can navigate sponsored brand ads amidst fierce buy box competition and the potential for platforms like TikTok Shop to skyrocket brand awareness. To wrap up this episode, Grace and Bradley explore the implementation of AI in Amazon-selling strategies, noting the platform's dominance and the emerging significance of marketplaces like TikTok. We delve into how new Amazon data points and tools, like the Product Opportunity Explorer and Helium 10's Cerebro, are essential for content strategy and maintaining a competitive edge. Plus, don't miss our discussion on the unique challenges of managing large assortments in categories like apparel, footwear, and jewelry. Whether you're a seasoned seller or new to the e-commerce game, this episode is packed with actionable strategies and expert insights you won't want to miss. In episode 560 of the Serious Sellers Podcast, Bradley and Grace discuss: 00:00 - E-Commerce Strategies for Serious Sellers 01:21 - Grace's Backstory 06:11 - Managing Brand Registry and Fees Strategy 13:24 - Amazon Advertising and Selling Strategies 14:45 - New Amazon PPC Strategies and Challenges 20:02 - Amazon Launch Strategy Evolution 23:01 - Amazon Strategy and AI Implementation 25:12 - Leveraging Amazon Data for Strategic Advantage 32:22 - PowerPlay Hockey Jerseys and Conferences ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today, we've got a seller who used to write blogs for Helium 10 but now works at a company that's a nine-figure seller online with Amazon, obviously, being their number one moneymaker. But you might be shocked when you find out which marketplaces brings in the second most amount of sales. Find out what that is plus get her Amazon strategies in today's episode. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And just wanted to throw a quick shout out here, we have a new TikTok channel at Helium 10. It's helium10_software. So if you want some unserious strategies you know sometimes we got some serious strategies on there too. Make sure to give us a follow. All right, go. You can even see me singing in Chinese on one of these videos here but go to h10.me/tiktok or just type in Helium 10, one zero underscore software and follow us on TikTok. We're going to have somebody who I don't think I'm not going to ask her to do a TikTok dance for us here. But Grace, first time, I believe first time on the podcast, right, for you. Grace: Yes, yes, first time. Bradley Sutton: Awesome, well, welcome. Like you, actually, you know, we met years ago at different conferences and stuff but also for a while when I was running the content team, you were one of our actually contract workers where you would, you know, write some Amazon related blogs. But it could be that I know some of your backstory, but since I'm like 10-second Tom from 50 First Dates, I just forget everything. So, regardless if I remember or not, let's go into your backstory because nobody else on the show might know who you are. You just told me that you're in Minnesota, but it sounds like you're not from there. Where are you from? Grace: Yes, I was born and raised in Milwaukee, Wisconsin, so I'm still a Midwest gal, but I made my way to Minneapolis about six years ago now. Bradley Sutton: Well, how can you be a Twins fan? Shouldn't you still be a Brewers fan then? Grace: Fair Weather fan, I suppose. Bradley Sutton: Okay, all right. So Milwaukee, the Frozen Tundra of Milwaukee, and then going into college. Where did you go to college at? Grace: Yes, I went to University of Wisconsin in Madison, so very big party school had a great time. Bradley Sutton: What is the mascot? Why can't it? It's not the Grace: The Badgers. Bradley Sutton: See? I was going to say I knew it started with a B. I was like no Beavers is Oregon State. What B is it the Badgers? Yes, all right. Grace: Bucky Badger. Bradley Sutton: Well, what did you? What did you major in over there? Grace: Yeah, I got my BBA in marketing. I've always been just like super business oriented and I wanted to do something that was pretty broad, so I did what anyone would do and got a degree in business, and I've done a lot of different things since then. Bradley Sutton: Okay, and what like. Well, as soon as you got out of university, you know, got your degree. What was your first gainful employment that you did? Grace: I feel like in business school they always teach you. It's like you can either go into finance and be a consultant or if you want to work in retail and you like business, let's go be a buyer. Those are like the two things they tell you that are options. I was like I need to be a buyer so I started my career in retail in a buying office doing buying and planning. So that gave me a pretty good basis of just how retail works. So I focused a lot on brick and mortar retail, buying products for stores, allocating the inventory and doing the forecasting for that. Bradley Sutton: And what was your first exposure to e-commerce? Grace: Yeah, it was actually my first job out of college. We actually slated all of our ads by writing it down in a journal and submitting it through marketing, and our e-com business was super small back then. It wasn't that long ago but that was my first exposure to e-comm and it was always really interesting to me. And as the retail atmosphere changed in the early 2010s, I knew that's where I wanted to be for longevity, for my career. Bradley Sutton: Now, was it at the same company that you're working at today? Grace: No, I've bounced around a lot and my career has led me in a lot of different ways. Unfortunately, a lot of the large big box retailers I worked for all had their demise for any reason or another. So I kind of bounced around until I found an e-commerce centric company, which is where I'm at right now. Bradley Sutton: What did you start doing at this company and then? What have you been doing over the years and not now? What is your main role? Grace: Yeah, so I started as an e-commerce business analyst, which is pretty much jack of all trades when it comes to anything analytical. So I was kind of the person who would be pulling all of the reporting from Amazon, creating forecasts, pitching to our executive team. This is why we need to buy this inventory for Amazon. This is how it all works. So I was really in the weeds and I feel like that gave me such good experience in what I'm doing now, which is kind of managing the full Amazon team really a strong focus on profitability, but also sales growth, which has been such a hot topic recently. So I've done a lot of different things. Bradley Sutton: Is this like a company that has its own brand and manufacturers own products? Grace: So the company is called Powerplay Retail. We started as a manufacturer's rep group, so working with brands, helping them get into retailers. It was really focused on brick and mortar retailers. Obviously, we have Target and Best Buy here in Minneapolis, so companies like us exist to help brands who don't know how to get into retail do just that. And then we kind of morphed into a distributor, as brands needed help actually shipping into retailers. And then when brands were like, hey, can you help us sell online, we were like yes, 100%. So then that's why our e-commerce arm exists. Grace: So we're a third-party reseller that partners with brands that don't want to bring Amazon in-house. So we buy and sell inventory out of our own large 3P account. We're also an Amazon agency, so I manage brands in their own 3P accounts. So I manage brands in their own 3P accounts. So I kind of do it both ways and it kind of just depends on what brands need. And over the years we've also dabbled in private label. We've created our own products and sold those in our accounts as well. So it's been a really cool experience being able to try it just every different way of selling on Amazon. Bradley Sutton: How many seller accounts do you guys have? Grace: Yeah, right now from an owned perspective we have three or four, but just from our full partnership perspective, I'm probably in maybe 20 different accounts on a daily basis. Bradley Sutton: So how does it work for when you're managing somebody else's stuff, like for brand registry? Like do some of these brands already have their own brand registry and then you somehow just get authorized or are you the one who is actually registering their brand because they never were before? How does that work? Grace: Both. So some companies are more Amazon savvy and right from the beginning and get go they registered with brand registry, which is great, and in that case we just become an authorized reseller and an administrator under their brand registry so we can act on their behalf. And in some cases they don't know, so either I'm kind of coaching them through that setup process or actually registering it on their behalf and managing everything. So it kind of just depends on how hands-on they want to be or how hands-off I want to be. So whatever works best for the brand, always the brand in mind for us. Bradley Sutton: Let's just skip ahead. We're going to talk a lot of strategy, but I think the thing top of mind for so many Amazon sellers and I think you have a unique perspective because you're dealing with so many different accounts I'm assuming you've got customers in many different categories, many different size of products, different, you know, types of products. The fees, you know, there's low inventory fees, that's coming. You know, there's low inventory fees. That's coming, you know, depending on when people are listening to this episode, maybe it's already there. There's the inventory placement fees, so that's been out for a little bit longer. How has this affected the brands that you're working with and what are the different strategies that? Like how you guys have pivoted? Like, are you doing your shipments any different or are you just like taking in the chin and it's costing us 20% more? Like, talk a little bit about some different experiences with different brands. Grace: Yeah. So these fees have been a huge topic of conversation for us in my operations team on how we can best handle these. Obviously they're real and we have to figure out a way to respond to them and maintain profitability above all else. So in terms of the shipment processes, we've been kind of going back and forth between the Amazon optimized shipments and just kind of eating the cost, depending on what our profitability looks like. So when these fees were introduced, our first step was like recreating our Amazon profitability model. I know there's a good Helium 10 one out there. Amazon kind of has its own Revenue Calculator tool. Grace: But what we did internally is create a very, very extensive profit and loss model outlining all of those different new fees and how they could impact us, so estimating at like a per pound dollar amount what this inventory placement fee would be an impact for us by SKU. So we can just first see how much can we afford to spend on advertising now that we have to spend more on logistics and operations costs, because that's kind of our flexible cost. And then, two, how is that going to impact our sales if we're investing less on some of the advertising side of things and then when it comes to the low inventory fee side, I was actually surprised that the fee even rolled out when it did. I know there's some concessions that Amazon is making right now and I think they're going to probably continue to make more concessions as some of the loopholes are found. But the fact that it's getting charged at the parent level is a huge problem, especially for a lot of brand partners that we have in the clothing and apparel and footwear side of things. Bradley Sutton: Wait, hold on, hold on. I've just been so busy with stuff I haven't even been checking that. So at the parent level means like you could have 10 variations and nine of them are cool, but then what? Don't tell me. You're saying that if one of them is low inventory, everything gets charged. Grace: No, it's not one of them, it's the sum of all of the children up to the parent. So no, it's not one of them, it's the sum of all of the children up to the parent. So they take like the average part of the supply chain, like it's not under my control if there's an issue with the supply of the raw materials needed to create my product and I can't ship it into FBA. So we're definitely looking at those, estimating them and seeing how we can respond, and there's definitely been some strongly worded emails to my Amazon Account Manager about just how these are impacting us and how critical it is to our business, as profitability right now is, it's hard for all third party resellers. Bradley Sutton: So your team is not the one controlling the inbound? I mean, obviously you're not controlling the manufacturing. But what about from, like you know, some of these brands have 3PL, are you the one who created the transfer shipments? Grace: Yes. Bradley Sutton: Okay. So how are you doing those differently, if at all? Grace: Yeah. So we have decided because Amazon is encouraging us to send in more units at once to decrease our frequency of shipments into Amazon. So in efforts to maintain a very lean weeks of supply, we've implemented a process to send in weekly replenishment orders based on the last week sales which makes a lot of sense, right. But now as Amazon is encouraging us to send in more and more and charging us more to send in less, we've had to weigh those costs and benefits of sending in shipments weekly. So now, depending on the size of the product, it might even be monthly that we're sending into Amazon, and we've been relying a lot on LTL shipments to save on prices. But now it seems like small parcel might be a little bit more cost effective for us in some cases. So it's definitely changed how we've managed this and I'm really interested to see how these fees potentially change moving into Q4, as we're sending in a ton of inventory into FBA and shipments just become so much more regular. Bradley Sutton: Yeah, okay, interesting. We've got Prime Day coming up in July and what you know. You've got a number of Prime Days under your belt. What are some things that you're planning on doing the same or and or differently as far as what kinds of deals, if any, you're doing, like how you tackle your PPC? Let's just have a quick Grace's Prime Day Playbook 2024. Grace: You know what I was thinking about this today, because Lightning Deals and Prime Exclusive Discounts are due by midnight and with all of these changes, and also I don't know if you've heard about the new return fee assessment happening on June 1st but this, I think, is going to have a huge impact on us and just our profitability and how much we're going to be able to afford on markdowns and promotions. Grace: So my theory, at least for Prime Day this year, is people are going to be a little bit less promotional just because of how hard it's been to be profitable with these new fees. But then again, there are those discount minimums that we need to meet in order to get that prime day badging which means so much to your sales. So for our top moving, best products, I'm still going to be at least 20% off, like I need the badging if I don't get the sales. It doesn't matter if I'm profitable or not, so I'm definitely be. I'm definitely going to be pulling back on some of the costs, like PPC, in order to fund my promotions. So I think, to answer your question succinctly, I will be definitely promoting steeply on my best products, but maybe my middle tier and my lower selling products. I might just keep those at full price because of profitability reasons. Bradley Sutton: Speaking of discounts and things like that. You know another thing that kind of rolled man 2024, when I think about it, the Q1 was just like a doozy for a few things. So the restrictions on, like coupons and discounts and, like you know, the sales history yeah, minimum discounts for coupons. Bradley Sutton: Yeah. So like, how has that effect? Like I mean, for me it didn't affect me too much on the coupon side, because I don't always use coupons. But what about you? Were you guys using coupons? And if so, has your strategy had to shift now? Grace: Yeah. So I wasn't even aware of the new discount minimums for coupons until I was looking at one of my listings and I was like why is my coupon not on? We used to really heavily do that like 5% coupon on one week, off the next week, five on the next week, just to keep some like badging on our listings Because we believe that has a really significant impact in like bestseller ranking and organic ranking and keywords. So we used to do that quite a lot. We're not doing that anymore just because we can't afford to be that steep of a discount on coupons. So we haven't actually come up with what our strategy is going to look like since that is so new. In the last like month-ish, we've kind of just been keeping our normal like promotion strategy and hopefully it doesn't impact sales too much. But that's something I can't answer right now. Bradley Sutton: Okay, yeah, a lot of this stuff is so new that it's going to take us all a little bit to try and figure out what. What we're going general PPC strategy you know PPC is they're doing more adding, as opposed to like taking stuff away or changing big rules. Like I hadn't added new video campaigns in a while like could have been maybe a year even and then I noticed, like a couple months ago, now all of a sudden I can do ASIN targeting video campaigns and keyword targeting video because I'm like, oh, that's new, that's pretty cool. But, like you know, Amazon's always launching new kinds of targeting and new kinds of, you know, what is it called for the sponsor brand? Is it like the vertical ads and things like that? What new-ish things are you doing, if any, on the advertising side? Grace: Yeah. So I agree with you. I think if you're not in Amazon every day, you're missing something. So that's something that I try to do. I'm not like actively in charge of PPC or managing campaigns, but I always like to stay abreast of like all the new different techniques and see how it works with the team. One thing that I'm really excited to try is the new store spotlight format, where you can actually click to different store pages in the sponsor brand placement, which I think looks really cool. If anything else, definitely, want to test to see if it drives extra sales. Grace: One thing for us that's challenging with sponsored brand ads, though, is as a reseller, and a lot of times we're not the exclusive reseller. Spending on sponsored ads for sponsored brands leads to sales for the brand but not necessarily sales for us. So if you're rotating in the buy box spend on sponsor brand, you're driving sales for the brand. It's not necessarily just for us. So how do we manage that? That's been a hot topic for us. Bradley Sutton: Are you personally doing anything on other platforms, be it Walmart, TikTok shop, or if so, or if not, is there anybody at your company who is focused on those channels? Grace: Yes, we are. We are really focused on TikTok shop right now. We've been using it more so as like an awareness driving tactic, more so than a sales driving tactic right now is a lot of the brands that we work with are more in a premium price point, so we've found that the TikTok items that work the best are really kind of almost that impulse item. So we've been using it to drive awareness, drive conversations around the products that we sell and the brands that we work with. And we've seen great halo effects on Amazon with branded search going up as engagement and content goes up for the brand on TikTok. So we've been using TikTok shop in that way. Grace: In terms of Walmart, that's always been a strategy for us. Transparently, Walmart just hasn't been a volume driver for us. It's been a steady but it hasn't really been a place that's warranted a ton of focus for us. But another marketplace that has been great for us is actually Target's marketplace, Target Plus, and that's been a key piece of our success, especially with working with brands who are looking for store placement at Target. For example, we've had a few items that we've listed on Target's marketplace that have done really well that have gotten the attention of a buyer and actually got store placement, which is really exciting. And at the end of the day, getting an item placed on shelves most of the time can drive more volume than a mid-tier listing on Amazon, so we tend to try to use that strategy. Bradley Sutton: How do you get on target these days, like wasn't it invite only back in the day or now that Target is adding that 360 or some kind of like? Grace: Yeah, I think it might still be invite only, but I know they've been actively adding a lot of sellers. I know that their back end is still quite archaic compared to what Amazon is. It's probably what Walmart was like four years ago. But I think it is still invite only but definitely something to reach out to your connections and see if you can get a connect with a Walmart e-comm buyer. Bradley Sutton: Yeah, I mean, that's what I've been saying about Walmart for years is the end game and the reason for Walmart.com. You know there's people who say, oh, you know, like you know a lot of the SKUs, I'll just have like 10% of my Amazon sales. No, you're not trying to. I mean sure, if it's profitable, why not increase your sales by 10%? But the main end game is you could get on the radar of Walmart buyers potentially and go 1P which increases. And then the next step is getting into 4,000 Walmart stores, which is like yes, is now going to dwarf your Amazon sales even. But on the target side totally makes sense. That you know there's not that many people buying. You know consumers buying stuff on Target compared to Walmart or Amazon's even less than Walmart. But then that's not the end game. The end game is if you can get well like, give me an example, some of those that you said you've been able to get them in Target stores, like those POs are for what? Like how many units? Like thousands, right? Grace: Yes, tens of thousands. Bradley Sutton: Tens of thousands, wow. Grace: And what's also really cool about Target's marketplace is that it's gated from a seller perspective. So once you list a product on Target, it is gated for you to sell it, which I know has become more and more an issue on Amazon, with unauthorized resellers and different brand protection strategies that are maybe a little bit gray market. So I think that's something that is really interesting to sellers who fight for the Buy Box on Amazon, and it's a little bit of a relief to be able to list it and not have to check it or wait for the Helium 10 notification to come up that the Buy Box has changed and also your advertising spend, as you can continue to advertise when you have a Buy Box. It's something that we love about Target. Bradley Sutton: Going back to Amazon, now. Let's say you've got a brand who's launching a new product, what is your go-to launch strategy these days? Obviously gone are the days of things like two-step URLs and search, find, buys and giveaways and things like that. So for your launch, are you just doing PPC and maybe having a lower price, or you're only launching stuff where there's already some kind of brand recognition, where you don't have to do too much special? Grace: We do both. So we've worked with brands who have sold on Amazon for a long time and already have hundreds of thousands of monthly searches for their brand on Amazon and we've also worked with brands that are brand new and maybe are selling a new product that doesn't quite fit into a category that exists yet on Amazon. From a review perspective, we definitely lean on Amazon Vine. I think it has been getting better - the quality of reviews and just the ease of use of that tool, just to ensure that we're adhering to Amazon's policies. But just from an overall launch strategy, we've been thinking about top of funnel marketing a lot more. It's easiest to win when you have branded search on Amazon already, just so you're showing up on that first page of search results. But we've been using we talked about TikTok shop. Using TikTok is a really important part of our launch strategy and also just advertising outside of Amazon. So working with content creators to introduce a brand or introduce a product, if it's like a new product line under a brand that maybe people are already familiar about, using promotion codes that type of thing, as well. Are you then those influencers sending people to a TikTok shop product, or sending people to go search on Amazon, or a mixture of both? Grace: We'll mostly send to TikTok shop, but we do see just like an organic halo effect and someone sees it on Amazon. They maybe have more trust for the marketplace and they go and try to find the product on Amazon. So we've got a couple of cool case studies on that. Bradley Sutton: I probably should have asked this at the beginning. But, just like you know, I know you don't have the numbers in front of you, but if you were to talk about last year's sales or projected 2024 over all the stuff that your company manages, what do you think it's going to be on Amazon, Walmart, TikTok shop and Target rough? You know I don't need exactly. Yeah. Grace: So our goal is always double every year and we have in the last two, three years, as we've expanded marketplaces, our brand partnerships and ASIN count. I think the ASIN count that I manage right now on Amazon is upwards of 50,000 ASINs, so we're always adding more products. It's so many. Grace: That's a topic for a different time of how frustrating that can be at some time. But I mean we're in the triple digit millions going into 2024, at least for the e-commerce side of things. So it's really exciting and there's a lot of growth ahead of us and I think the biggest challenge for us as a three-piece seller and a distributor is managing the profitability and the agency side of our house is looking a lot in terms of outlook is looking a lot more profitable for us. Bradley Sutton: Nice, nice. What about what's this number two thing, so the nine figures? Is Amazon only or everything together? I mean, obviously it's going to be everything, but does Amazon by itself hit that? Grace: Or not everything together? I mean yes, Amazon by itself hits that. Bradley Sutton: Okay, so what's number two then marketplace? Grace: Target. Bradley Sutton: Target over Walmart, what in the world? Grace: It is. It is. Bradley Sutton: What? That's a shocker. Grace: It is. But again, like I said, that we work with a lot more premium products and premium brands tend to lean more towards the Target customer rather than the Walmart customer. So it's probably Amazon, Target, Walmart, TikTok, right now, but that will probably change pretty rapidly. Bradley Sutton: For TikTok, where is the inventory coming from for the orders. Are you doing fulfilled by TikTok or is it coming from Amazon? Grace: No, we're doing MCF from Amazon FBA centers. We can also drop ship from our own 3PLs as well, but we like MCF cause it's easier on us. Bradley Sutton: Amazon strategies. You know like things are changing on Amazon. New data points you know come out like search query performance and new things in product opportunity. Explore just in the day, today, things of Amazon. What new things is part of your SOPs now. That maybe wasn't there two years ago. Or maybe you just think you've got some unique strategies even on something that's been around for a while because you know you can't get to nine figures without having some cool unique strategies. That's setting you apart from the competition. Grace: Yeah, I love using the Product Opportunity Explorer. It's now a daily part of what I do. I also use it to do competitive research, which might be a little bit different. So grabbing an ASIN that I'm interested in learning more about and looking at the customer insights, specifically around returns, which is a hot button topic, obviously, with this new fee coming into place with if your return rate is higher than what the threshold of the category is, there's new fees that come into play. So, just understanding what those negative insights are about your competing products and taking advantage of those in your content and I mean in your second image or in your first bullet point has been something that's worked really well for us. And as I'm going and I'm potentially auditing a new brand partner or I'm doing a pitch for new business, I'm always looking at that. I think the data that Amazon's been able to provide there is really useful and we've never had that access before. It's always been like here's how much they sell directionally. Here's what their seller ranking is. Here's the keywords that they rank on. Grace: Here's what the keyword sales are but, like, the actual sentiment from the customers is really interesting. And something that we like to use in our content Bradley Sutton: Favorite Helium 10 tool and why? Grace: I like the Cerebro. I love doing keyword research, as we just talked about and I think, finding those niche keywords and using those in your PPC. Even though it's an old strategy, it works and it's always changing and not everyone has auto campaigns anymore, so it's something that's really important to do and I still like to do it because I love to know, like, what's changing. And another, really important, like leading or trailing indicator either one would be like branded search around your competitors branded search, so just understanding how many people less are searching for your competitors versus you. I think that provides a really unique opportunity to win. Bradley Sutton: Okay. If I were to give you the keys to the Helium 10 Product Roadmap. Something you know like hey, you're in charge of all of our product team a tool or a feature or a function that we don't have that you need, what would it be? Grace: I have two, okay, I think I asked about this already but Target Plus. I'd love to get a plugin, cause I love your dashboard, where I can see, like all my different marketplaces US, Canada, Mexico, Walmart all of that rolled up into one. I know it's probably still far out, but that would be really cool to be able to see that. Maybe TikTok shop I don't know if that's coming or maybe Bradley Sutton: What would help on TikTok shop specifically? Grace: I really like the sales product performance. That's like when I come in the morning I'm like what sold yesterday. That's where I'm looking okay and that's probably my favorite part about selling on Amazon is just seeing what's selling and how I can sell more of it. And then the second piece of it would be a Walmart ask. I know there's a tool where we're able to see kind of what the sales are on the listings for Walmart. I think there's probably opportunity to get that tool just sharpened a little bit so we really can see where the opportunity is on Walmart. I think there's still a lot of questions from everyone on like who's winning on Walmart? Like we know like CPGs are winning, but what brands are winning? There's a lot of information about amazon brands who are winning, but I think Walmart's still a little bit of a Black Box. So any tools that are available from an Amazon perspective, rolling those out and sharpening them for Walmart, would be great too. Bradley Sutton: Cool, cool, all right. So, what other strategies can you help people with out there who you know like, obviously it. You know somebody might be listening to this and like, well, what does this apply to me? I'm not a nine figure, I'm not even an eight figure or even seven figure seller, but some strategies that you're doing that, hey, even if somebody's new on Amazon or maybe you know six figure seller, they could. They could definitely be doing something you haven't mentioned yet today. Grace: Yeah, I think I'm going to speak to specifically the apparel and footwear and jewelry sellers out there. It's really hard to manage the assortment and I know I manage the 50,000 ASIN count, but we've developed processes internally to make that a lot easier. And I know catalog management is probably a hot button topic for all those apparel sellers out there. Managing sizes, colors, widths, all of that, tracking the variations that's something we can help with. So, whether it's managing variations, bringing them into one listing, separating them out, testing variation strategy, that's something that's kind of niche that we do all the time with our footwear brands to see how we can gain more share of shelf or share of click on different keywords, mostly branded. And then there's also way different style guidelines for apparel and footwear and we've learned how to harness those and utilize those to the best of our abilities. So just know that you don't have to do that on your own. There's agencies and sellers out there that specialize in just that and can help you free up your time to work on the strategic stuff and we can handle the catalog management side of it. Bradley Sutton: Last question I guess would be you know, I'm assuming maybe you might use some AI things, especially having to manage so many listings like have you leverage AI in your amazon management business and, if so, how? Grace: Yes, we've definitely started utilizing it from a copy perspective. We use a bunch of different AI tools, but one thing that's worked for us is taking our keyword research, plugging it into pick the engine that you want to use, give them your product description and have them help at least get a starting point for what your bullet points and your title should be. It just saves so much time instead of sitting there and being like okay, here are my keywords, here's what I want to say, but I don't need to type all of it out on my own. So, yes, it's not going to be perfect, but it's a great place to start and, honestly, a great place to start with really anything, whether it's Amazon copy images or even just writing an email to a brand partner or a proposal to leadership it. Leadership Like it's just a super helpful tool that'll save time across the board. Bradley Sutton: Cool. Cool. All right. Last non-Amazon question. I see your Instagram. You're traveling a lot, favorite travel spots and what's on the bucket list for you that you haven't been to? Grace: Oh, my gosh. Okay. So recently my friends and I rented a beach house in Oak Island, North Carolina. It's like a tiny little town on the coast, but it was so beautiful and so fun and it was like a great way to disconnect. We literally saw dolphins from our balcony. It's like so cool. Bradley Sutton: Wow. Grace: So that was really fun. I was just kind of wholesome and nice to be able to unplug a little bit, although I never truly unplugged because slightly addicted to selling on amazon. Um, that's why we're here, right. And then, in terms of bucket list, I've never been to Europe, which is crazy. I need to get to Italy. I'm such a wine person, I'm such a like I love food. So that is on my bucket list. I hope I can get out in the next few years. Bradley Sutton: Maybe get your boss to send you to. We're doing a it's not Italy, but nearby to Madrid. End of May we are doing a workshop, high-end workshop, in Madrid. So, that could be an opportunity to business expense for your company and learn some new strategies. And you get to, you know, maybe make a side trip to Italy on your own dime. So if anybody else is interested, I'll know. I going to try and get Grace to go. h10.me/elitespain. It's open to everybody to join. All right, well, Grace, thank you so much for coming on here. It's been great to see all that you've accomplished on Amazon. I wish you the best of success in the future and maybe we'll bring you back on and let's see how you know how deep into the hundreds of millions that your company has been able to sell next year. Grace: I want to plug. I have an amazing team. This is not just me. I just happen to be the voice of them so I want to make sure I give them a shout out too. Bradley Sutton: If somebody wants to like maybe find you on the interwebs. I mean you can be incognito if you want, you don't have to answer this. But how can they find you out there? Grace: Yeah, so if you're interested in services from PowerPlay, powerplayretail.com, find us on LinkedIn. Otherwise, you can find me on Instagram or LinkedIn. I'm also like a LinkedIn crazy person, so I will respond probably in the first one minute but that's the easiest way to reach me. Bradley Sutton: Is the founder of your company, like a hockey fan or something. Is that the name? Is that where PowerPlay comes from? Grace: I get that question a lot. No, but we always like use that as kind of like a hook, and we're also in Minnesota so hockey and Minnesota. Bradley Sutton: So that's what I was about to say. Minnesota is a hockey. Yeah, okay, all right, well, Grace. Grace: PowerPlay Hockey Jerseys, so I will say. Bradley Sutton: Hey, you know me about my Helium 10 jersey, so I'm all about those jerseys. All right. Well, thank you so much for joining us and I hope to see you at maybe what Amazon Accelerate in Seattle, where's the next one. Grace: Yeah, I'll be at Accelerate. I'll be bopping around to different conferences but maybe I'll see you in Spain. Bradley Sutton: Hey, let's do it. Let's do it, all right, we'll see you later, Grace.

Let's explore Walmart PPC advertising and its potential with the guidance of the incredible Destaney Wishon! In this riveting session, Carrie and Destaney take us on a comprehensive journey through the landscape of Walmart's pay-per-click platform. She contrasts Walmart's strategies with industry giants like Amazon and Google while emphasizing the unique advantages that come with Walmart's strong retail foundation. For those of you looking to break into or expand your understanding of Walmart's burgeoning online marketplace, Destaney's wisdom is an indispensable asset. Throughout our discussion, we tackle the subtle art of crafting effective advertising strategies for Walmart. We begin by casting a wide net with auto campaigns, gathering the crucial data that sharpen our approach for more targeted ad groups later on. Destaney highlights the significance of fine-tuning product listings to meet Walmart's specific guidelines, and how this can dramatically improve your search algorithm outcomes. We also peek into the untapped potential of video and sponsored brand ads on Walmart, and share expert tips on leveraging tools like Helium 10 for keyword research. The knowledge shared here is a goldmine for sellers aiming to capitalize on the low advertising costs within certain categories on Walmart's platform. As we round off this episode, we discuss the nuances of optimizing product placement and advertising strategies, drawing insights from the evolution of Walmart's auction system. Destaney provides us with actionable strategies for bid management and placement optimization that hinge on a deep understanding of data and market trends. We unpack the anticipated developments in Walmart's PPC landscape, including the possibility of introducing negative keywords in auto campaigns, and how tools like Adtomic can revolutionize sellers' PPC management. Join us for an episode packed with strategic insights that promise to elevate your advertising game on one of today's fastest-growing online retail platforms. (Time Stamps) -  In episode 554 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Walmart PPC Campaign Setup and Management 04:39 - Comparing Amazon and Walmart Advertising 07:25 - Optimizing Walmart PPC Campaigns for Beginners  15:58 - Understanding Walmart Auction System for Advertising 19:56 - Digital Shelf Advantageous for Sales 24:27 - Common Mistakes in Advertising on Walmart 25:15 - Optimizing Keywords and Advertising on Walmart 29:41 - Importance of Conversion Rate Optimization 30:39 - Walmart Wednesday PPC Insights ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Carrie Miller: How should you set up your Walmart PPC campaigns, should you run automatic campaigns on Walmart, and how Adtomic can help you to better manage your Walmart PPC. This and so much more on this week's episode of Walmart Wednesday.   Bradley Sutton: How cool is that? Pretty cool, I think. We know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have. So, track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with Keyword Tracker by Helium 10. For more information, go to h10.me/keywordtracker.   Carrie Miller: Hello everyone and welcome to another episode of this Serious Sellers podcast hosted by Helium 10. My name is Carrie and this is our Walmart Wednesday, where we talk about everything Walmart, and I'm very, very excited today because we have an amazing guest. I've actually been wanting her to come on for quite some time because I've had a lot of PPC questions and so I am so excited to have a PPC expert in here. So, we have Destaney Wishon, and so I'm going to bring her on. Hey, Destaney, how's it going?   Destaney: Hello, hello, it's going well. How are you?   Carrie Miller: Good. Thank you, I'm very, very excited, as I told you before, to have you on here. I know there's going to be a lot of questions that people are going to have, so I have a list of questions actually already that I know people have asked before and I'm going to start asking you those as well. But before we get started, just for anyone who isn't familiar with who you are, can you give a little kind of like intro background and who you are?    Destaney: Yeah, of course. So, Destaney Wishon, CEO and founder of what was formerly Better AMS and is now Better Media. We really got started in this space managing Amazon advertising for the last seven years, I think back in the old days when it was Vendor Central, Seller Central and you had like AMS and different ad types and things are a lot more simple, which is going to be probably a really fun part of today's conversation. And now we've rebranded, we're Better Media and we manage kind of all the core large retailers in the space.   Carrie Miller: The first thing is could you give us a little overview of what Walmart PPC advertising is and just how it differs from Amazon and Google, Because I know you're basically on all the platforms, so you're the best to answer this one.   Destaney: I'd like to start honestly like a little bit more zoomed out and kind of philosophical on the platforms. I think a lot of us, and probably a lot of listeners, are accustomed to Amazon running the show. Right, when you think of e-commerce, when you think of selling and brand building, you do typically think of Amazon, but a lot of people forget, like Walmart wrote that playbook they were kind of the first ones to write that playbook their largest retailer. So, everything that you see Amazon being successful when it comes to e-commerce, Walmart's already done in stores and physical retail, and I think that's really important to note because one that means from a cashflow perspective, they're in a really great position. It's not a new company trying to compete directly with Amazon. Amazon does have AWS and everything externally driving a lot of revenue for them, but from an e-commerce platform perspective, Walmart has every brand connection when it comes to the largest brands in the world, right, Johnson & Johnson, Procter & Gamble, Nestle have been selling into Walmart for 40 years. So, that's really important to consider because it's framing how they shaped their Walmart platform and it's framing how they're hiring as well. They're hiring a bunch of ex-Amazon talent. They're not having to completely reinvent the wheel. They're basically taking everything Amazon did that was really successful, and applying it to Walmart, but with that consideration that their audience is a little bit different. Right, the audience that's typically going into Walmart is very used to the products that have always been in a Walmart shelf. Everything that you've historically bought your deodorant, your toothpaste, everything that you've grown up with is in Walmart, and that's really how we're also seeing their e-commerce platform being positioned. It's giving favoritism to historical brands that are in stores. So that's something to call it, because it's kind of what we're up against. Right, in order for Amazon to become Amazon, they need to differentiate themselves from Walmart, and they did it by opening up an amazing third party platform and allowing anyone to sell anything, because they didn't need to sell the same products as Walmart. That wouldn't have been as competitive. They needed to sell unique and new products and really grow this third party seller platform. Walmart's taking a slightly different approach. Right, they're making sure that they're starting an e-commerce platform that still gives value to their products that are in stores. So, I want to start with that, because it's shaped kind of how they ran ads Across the board. Advertising is actually really similar I would say. Walmart's taking the exact same playbook. I mean there's small differences. Amazon allows for better negating and better control, especially on the bid management level. From like a targeting perspective. Amazon's doing a lot more moving into kind of DSP and better creatives and things like that. That being said, Walmart's really where we are at five years ago with Amazon, with slight complexities, and that we have more control over placements and device type, which I think is pretty complex, and I'll pause there and see if you have any thoughts on that.   Carrie Miller: No, yeah, I think it's. For me it's been easier to start advertising on Walmart because it is kind of it is like very basic, kind of from the ground up. So, if you really want to learn advertising from the ground up it's starting to just get your feet wet with Walmart advertising, I think it's a good idea because you're going to literally see it grow from the, from the ground up. You'll be able to see all the changes and how things, um, you know, work together. So, I think it's a really good thing to get in there if you haven't yet done PPC.   Destaney: A hundred percent. When we started on Amazon I think I've been in this space for seven years now possibly it just goes by really fast it was pretty much an auto campaign that you would just let run and it would do really really well for you and you didn't have placement modifiers and you didn't really have sponsor brands or sponsor display ads. It was great, it was easy. And then you took those auto campaigns, and we were able to apply them into manual campaigns with match types and Walmart's taking that same approach. I will say I think Walmart can be. It looks a little bit more complex in my opinion. Like everyone says, advertising console user interface is terrible. But sometimes I walk into Walmart and I'm like, oh my gosh, this is too much information. I need these graphs to go somewhere else. I'm really overwhelmed logging into Walmart sometimes.   Carrie Miller: Yeah, they do give a good amount of information for sure. I guess that leads into the next question. So why do you think that someone would want to start advertising with Adtomic? Because we have Adtomic for Walmart now with Helium 10 to help you with your advertising, as opposed to just using the Walmart platform Walmart Connect.   Destaney: Yeah, I think the biggest reason is bid management is, like 100%, one of the most important parts about Amazon or Walmart and you need a bid management solution for either platform. I actually think that it's more important when it comes to Walmart strictly because they do have the search in grid and the placement modifiers and that adds complexity from a bid model perspective. If you come in and try to arbitrarily adjust all of these placements without knowing or having data, it's going to be a big pain and then tracking the follow-up of that data is a pain. So fundamentally, from a bid management perspective, it needs to be done. You have to have a bid management solution if you're advertising on either. I think the secondary aspect and this is again can be applied to both is just having a better view of your business. Like I said, I log into Walmart Connect and that initial graph that is shown. It's not intuitive, but when you're able to look at something and take away an ad and build custom reporting based off your overall business needs and I think that's a big value add from an Adtomic perspective, it's way more beneficial.   Carrie Miller: Yeah, definitely I agree, because I've used both and I felt the same way that I just needed an easier way to view what was going on, and the Adtomic platform is much better for that. So, if you do want something that's easier to figure out where things are, what keywords are working or where to place things, then Adtomic is definitely the way to go for you. So, let's get into some beginner questions then. For some beginners, how would you recommend that someone set up their PPC when they first start out? Do you think that people should do their keyword research and do exact campaigns, auto campaigns? What do you think about with Walmart and how you should get started?   Destaney: I think something that we've seen is the Walmart customer searches a little bit different than the Amazon customer. So, rather than roll over the exact strategy that you're running externally, we've actually we made this mistake as an agency, we came into our first few brands, and we tried to apply the exact strategy we did on Amazon. We copied and pasted over; we did our like. Everyone who knows us knows we do like a really granular campaign setup right One campaign, one ad group, one ASIN, five to 10 keywords. We tried that approach on Walmart, and it did not work. Like it was just it was. It was too little; everything was spread too thin. And then we heard the feedback of like hey, start with an auto campaign with all of your products in it, and we did that. And once we started collecting data, then we could start breaking things out into broader groups, and that helped us a ton Across the board. I think auto campaigns are a little bit more powerful on Walmart, which actually makes sense in my opinion. That's how Amazon started as well. Auto campaigns were a lot more powerful because it was really easy to link the products in your campaign with the products that are associated with your SEO, and then your CPCs are quite a bit lower, so it's a lot less risky. So, I think that's the biggest feedback is don't try to spread yourself too thin, group things into bigger groups and then collect data on what placements are doing best for you and segment past that.   Carrie Miller: Yeah, and just a call out with Helium 10, you can get Walmart search volume. So, with Cerebro you can find keywords. So, one of the things I did was I just did a bunch of keyword research, and I did notice that it's not necessarily the same keywords that I would use on Amazon, and so they're kind of more general, but there are some specific ones. Maybe they only have like 17 search volumes I have actually made sales on those, so if they're very, very relevant, I would still use them, even if you're like, oh, the search volume isn't very good because people are finding you in other ways too. There's Google ads and there's a bunch of other things that Walmart's doing to get people to your page. But yeah, so I would definitely advertise on those. But one of the things that was hard for me when I did an auto campaign was the fact that you can't do any negative targeting, and so I was having the most random, weird keywords popping up that I don't know how it happened, and so that is something to call out too is to keep an eye on your auto campaigns because of that situation. I don't know if you have any ideas or thoughts about that.   Destaney: One thing we've seen, and this is something that is just from auditing, not as much from kind of full management on the Amazon advertising side is you're back in keywords and the keyword research you're doing on Walmart is also really different. Walmart has different brand guidelines per category that cause a lot of specificity and nuance changes, and that's important because auto campaigns work by scanning your listings, scanning all of your keyword research that you've done and associating with the keywords that are then in that auto campaign right. So, I don't know in your specific use case, but something we've seen across the board is they'll take their exact Amazon listing and again upload it to Walmart, not realizing that there's category nuances and it's a brand-new algorithm, it's a brand new platform. They're going to be tweaking things pretty consistently. So that's something to consider that you need to make sure you're understanding the algorithm on the platform you're playing in. You need to update your listing for a Walmart customer for the Walmart algorithm, and that's going to influence your campaigns and those auto campaigns as well.   Carrie Miller: Yeah, definitely Don't copy and paste. I always say that do not copy paste.   Destaney: One thing I want to hit on, because you had a great call out there is you may see something with really low search volume, and I would 100% still bid on those terms because it's the same bidding model for the most part. It's a pay per click bidding model. So, if you bid 10 cents and no one clicks, like you're not hurting anything. So, it's not really going to hurt your advertising to put all those low volume listings on there. What's going to happen if someone does search? If only 10 people search a month? You're going to be the only one bidding and it's going to be really cheap and it's going to be a crazy profitable sell for you. So those can drive a lot of incremental volume long term.   Carrie Miller: Yeah, 100%. And you can actually on Magnet, on Helium 10, I'll take a list of all those kind of lower search volume keywords and that you can actually put them into magnet and there's an analyze keywords and it'll show you the total search volume. So, when you add it up it actually gives you a lot more exposure on Walmart. So that is one sale here, one sale here, and it adds up. So that's the way you get from, you know, one sale a day to 10 to 20 sales a day. You know something that comes up every time.   Destaney: You know something that comes up every time. Like we have this conversation of like there's no volume on Walmart, or like I listed something and there's no volume and it is dependent on category, of course. But you got to think. You know, from a grocery perspective there's a ton of volume, like we've seen, very close to similar Amazon volume in certain categories, and that's also influenced by your advertising. If there's no volume, that also means your advertising costs are probably going to be pretty low. So sometimes it's worth it to play in those spaces because you're taking a long-term bet. Again, I keep comparing it to Amazon 7 years ago, but there were a lot of people who ran into the same thing then, but then they figured out the algorithm really well and they were able to scale that out long-term. So don't compare it to Amazon. That's not a fair comparison. They're very different platforms, especially category specific.   Carrie Miller: Yeah, definitely I. Yeah there's a lot of opportunity, even just like video ads and sponsored brand ads. I noticed on bigger keywords even there's no video ads there's. I mean, you wouldn't see that on Amazon at all and so there is some really good opportunity if you really think strategically like, hey, this whole keyword, you know maybe it's a little bit more competitive, but there's no one doing a video ad, I can just go in and dominate. So, you kind of have to like, really, you just think about, you know different ways you can beat the competition with each different keyword, and you can capitalize on those sales.   Destaney: And those are huge opportunities. So, we didn't mention this in the beginning, but I'm based out of Bentonville, Arkansas, so most of my friends either work for Walmart or agency side, and Walmart for the Nestle and the Procter and Gamble's and the General Mills has always been a big player online. So, it's funny if you bid on mascara or cereal, it's going to be competitive. But to Carrie's point, if you can get into those creative opportunities, you're always going to have a competitive advantage, because for General Mills to go create a video for every single SKU is incredibly costly and then they also need to send that video through marketing and legal. So, the time it takes them to create an asset specifically for a new platform and a new ad type is 6 to 9months by the time it's briefed, created and approved. So that's where we have a huge competitive advantage. Every time a new ad types rolled out, go hop in that platform or win some traffic and market share against the big name players in the space?   Carrie Miller: Yeah, definitely, that's a really good yeah, and I forgot to mention the Bentonville. So, do you have any insight, other insight thoughts about you? Know the fact that you're in Bentonville.   Destaney: It's funny, it's such a small community in Bentonville and when I started on Amazon, everyone would be like you can't tell people you work for Amazon around here, cause it's a competitive environment. But when Walmart started becoming a bigger player in the e-commerce space, I was like from day one, like this is going to be a huge opportunity, like Walmart is. I don't want to say they're too big to fail, but Walmart has the audience. Right, everyone knows Walmart. They're the largest retailer, which means they have to have a lot of customers. They have the money, they've been in business for an incredibly long time and they're attracting the talent from Amazon. Right, it reminds me of, like software world Everyone's going to go to the big fun players in the space. So, I don't think they have to reinvent the wheel and I think they're going to make a big difference.   Carrie Miller: I agree. I agree. There's a lot of good opportunities there, so get on Walmart. If you're not, can you talk a little bit about how the auction works on Walmart and what factors determine the placement? And all that information for everyone in the audience?   Destaney: Historically the auction was quite a bit different, and it was a major red flag. It used to be an auction model where just the highest bid won. Yeah, so if you bid $12 and the second bid was $1, you weren't paying a dollar and one cent, you were paying $12. So, that made things really difficult from a bid management perspective, from a brand perspective. Walmart finally transitioned that over. It acts pretty similar to Amazon and I love this question when it comes up into the groups of like suggested bids. Why are suggested bids so high? And one thing to consider is auction models and a PPC is just buying real estate. You want to win the top placements, the highest traffic placements, which is typically the top of the page. You have to bid the highest amount. Where Walmart gets a little bit more complex, and I like to the placements on Walmart. You know, searching Grid, Buy Box, mobile Desktop. I like to relate to kind of placement modifiers on Amazon. We always start with like a clean slate, a foundation of just a bid, like let's win this placement, and then, once we start collecting data, we can start breaking out an increase in a placement or a higher bid elsewhere, and I recommend everyone do the same, like it doesn't matter if you see a read an article that says you know mobile conversion rates are much higher than desktop. I wouldn't go and make that bet. Instead, like we prefer, if you're solely focused on profitability, start with low bids and a low auction and what's going to happen is you may not get impressions in traffic and that's fine, it's still, it's not hurting you, but increase incrementally until you collect data and you can figure out your breakeven ROAS. On the flip side, if you have money to spend, start high and collect data really quick and like. A big thing I'm a huge fan of is just to always make database decisions. They give you so much data you can see your placement performance and all of your keyword performance. So, wait till you collect data and then make bid decisions based off that.   Carrie Miller: Yeah, that's really good. It's really good that you called out how clunky it was before I took my ads before the relevancy model and before the second price auction. It was actually really hard because you actually couldn't even advertise higher than you were organically ranked, so I was just stuck in these far-out places. Yeah, then literally that next month when they changed the relevancy, I went from $200 to about $800 for this product. Then I started going up and up and up and went to about $12,000 a month for just the one product because they changed these small little things in the advertising and so that's a huge call out because people who were on back then were probably frustrated. So, I want to kind of let everyone know that it's changed and it's better.   Destaney: It is changed, and I think that's also a really important call out, just like organic rank. So, algorithms, again, are driven off like two things, especially like a shopping algorithm. One they need data, right, so they need a ton of inputs in order to say, hey, yes, this product should be indexed for Chapstick. They need 300 data points saying that customers convert for Chapstick right, so volume clicks and conversions matter. I think the second big thing is every platform wants to drive sales, so we were talking about this before hopping on, but in order to improve your organic rank on any platform, you need to sell more units, and how do you sell more units? That's up to you to figure out. A lot of people say, oh, that's Walmart's job. I listed my product, now they need to sell it. It doesn't quite work that way. It's an algorithm, right, yeah? So, either you advertise on Walmart, and you start driving more units, which improves your organic rank, and as your organic rank improves, you get more visibility, which sells more units for you, or you figure out how to sell units off platform, one way or another. At the end of the day, though, like one of the biggest ranking juice factors is always going to be advertising on that platform because it's so much more precise. Like we've seen conversion rates for sponsored ads and they're incredible. So, yeah, highly recommend that.   Carrie Miller: Yeah, it's just so funny that people have a different mentality when they come on Walmart like almost, I don't know, I don't want to say entitled, but it's like they should do this for us, and they should do that. It's like amazon doesn't do that for you, amazon makes, makes you pay, yeah, so why not?   Destaney: It's kind of funny I don't know if maybe it's similar of like they're thinking about a retail store like you get your PO and then Walmart puts your product on the shelf, but at the end, and then Walmart brings in that foot traffic, I guess. But at the end of the day, you're competing against so many other products on a digital shelf yeah, competing against so many other products on a digital shelf. Yeah, a retail shelf, you can only squeeze 10 products, 10 toothpaste brands, like in that section. But a digital shelf is so much different, and you do have the opportunity to influence where you're showing up on that shelf in a really simple way, and I think that's advantageous.   Carrie Miller: Well, even going back to retail, even when you get into retail you are supposed to move it. So, I remember talking or not talking, but like listening to Sarah Blakely with Spanx and she got her stuff into Neiman Marcus, and she was having her friends go buy it. She went into the stores for Neiman Marcus, Nordstrom, and was selling these products herself.   Destaney: It was like they thought she was like an in-store rep, because she was just sitting there like trying to sell her products. I remember that exactly.   Carrie Miller: So. It's like you know that ownership of. I want to get these products out there. My product is amazing, I want it in front of people. And so, another person I talked to about retail, as they said, historically people were always using billboards. They were using commercial advertising if they got into Walmart. So, once they get into Walmart, they are actually, you know, responsible to get to move the product as well, but it's just a different way of doing it, and if they don't move it on the shelf in the physical stores, Walmart would take them off. So, it's, it's the same thing. So always have that mentality of how can I, what can I do to move my product on this platform. I think that's why I always think about Sarah Blakely, because you know she was not too, too good for going in there and literally working at the store all day, every day, so I love that.   Destaney: And to that point, like one, she had that scrappy mentality, which was incredible. But this is a conversation that comes up. If you cannot afford to advertise on the platform, you know, become a connector, become an influencer, start hopping on lives, start doing TikTok's and gaining that traction for yourself and then sending that traffic to your said platform. But to that point, I also think that's where we're spoiled by sponsored ad performance. Right, you've been on a keyword, someone clicks on it, and you see the results. But back in the day, it's back in the day like what? 15 years ago, yeah, you were in a national media campaign, or you paid for a billboard, and you said here's $50,000 for this billboard and all you could do is see if you saw a lift in overall sales. It was a lift test. That's what marketing was judged by. Now we have the ability to pinpoint the age, income, geographic time of click and we're spoiled by it.   Carrie Miller: It's pretty amazing. Yeah, I actually to your point about you know, if you get scrappy. I've actually seen some people you know that use Helium 10 and they're like I don't, I don't have that great of a budget, but they chose products kind of in their hobby niche. They'll go live and do demos or on YouTube. They have YouTube channels where they show how to use their product and they sell it with the links. You know they can link it to one more and amazon, and so they they're doing that and that's how they've gotten a ton of traction. So, definitely think outside the box if you're not able to, you know, invest in PPC.   Destaney: Sean Reily from DUDE Wipes is a ton of incredible content on how they started, because he, he, they had to be so scrappy that they would just like buy these really crazy like billboard placements or bid on these certain placements that they knew would get tv attention. They were going to baseball games and holding up signs like with their products names and then when the baseball aired, they would be in the background holding their signs. And it's that exact same thing of just how you get in front of people.   Carrie Miller: Yeah, it's so amazing. Yeah, so that's a good call out there. Okay, so we do have some questions here from the audience and of course Bradley has asked the first one. He said let's see, does Walmart broad phrase and exact perform similar to Amazon or does it have weird things like Amazon where broad can go super wide and exact sometimes performs?   Destaney: Performs like phrase even?  I would say they're similar. I think Amazon sponsored brands broad match is a little bit of an outsider and just the overall conversation with sponsored brands broad match we've seen go really wide lately. I have pulled all of our agency data to see if we've seen a change in conversion rate on sponsored products broad match and we haven't. So, I'm kind of like I don't want to make a huge comparison there, but I would say they're very similar.   Carrie Miller: What are some common mistakes that you see new beginners doing on, you know, with advertising or just getting on Walmart in general?   Destaney: I would say poor keyword research. We dove into this one a little bit. But to go even deeper on that, I think some people overthink keyword research and at the end of the day, it's like what would you type in to find this product? Yep, start with that. Like make a commonsense list of the top 10 keywords that you would type in, not the ones that are algorithmically showing the highest revenue, not the ones that a tool is showing you. Start with common sense keywords I'm buying mascara or Chapstick or lunchbox, right and then use the tools to expand on those, because it's twofold here. Your commonsense keywords are almost always going to be the most expensive because if you're thinking about bidding on them, so is everyone else right. But where you have a lot of opportunities, you take all of the Helium 10, long tail terms that you didn't think about right. So, if you use something again like a Chapstick, everyone's going to bid on Chapstick. But if I find this long tail of, like peppermint Chapstick for chapped lips, children, non-toxic, it's going to be such low search volume. But you have to add up hundreds of those, 50 of those, like Carrie said, and that's where you're going to get your profitability. It's still, even though it's early days, from a platform. There's a lot of big-name players that are driving up ad costs. I would say where that's where it's a little bit different from amazon, right like all of your big-name players are in stores on Walmart, they're also advertising on dot com. So, you still have to be really strategic around that keyword research you. You have to figure out, you know what terms are going to drive the most sales for you but maybe not be profitable. What terms can you get a really long tail on? That's going to drive additional volume but take a little bit more work to invest in. Not having a bid management solution is 100% number two. A lot of people don't understand bid management. I don't expect people to. It took me 3 years and probably over $30 million of spin before it became intuitive. I had to touch so many accounts in order to start figuring out the correlation of bid management, and there's a lot of simple videos on just bid formulas. But if you're not that person, if you're not going to understand algorithmically and mathematically how to build a bid solution, not a lot of us are, you need to use a tool? Your bid is the number one indicator of what your ROAS or ACOS is going to be.   Carrie Miller: Yeah, so I guess that brings you back to Adtomic. Are there any other kind of parts of Adtomic you think that are helpful for sellers?   Destaney: Custom reporting, I think, is a big one. To that point, when you're starting out and starting to build a midsize business, your focus almost changes. In the very beginning you're in everything because it's your baby. It has to be perfect. As you start scaling you realize you're spread too thin. So, you start picking up what you're best at and I think that's where a tool like Atomic really comes into play. It's 80-20. It's you know. Let's build out either custom reports so I can focus on what I need best, whether it's my tacos, whether it's my margin, whether it's my conversion rate, or even getting into, like some of your other tools, market tracker, things like that. That's where it gets really valuable. In my opinion, it's bringing back time for you as an entrepreneur. It's not going to be as perfect. Every business owner thinks they're perfect, right. You have to start letting go some of those resources because in order to have a successful brand nowadays, you have to be good at product development. You have to optimize per platform. You probably need a social presence. You need to handle forecasting and inventory. You need to handle finances in your P&L. It's insane how much goes into. It's amazing that we have the opportunity to do it from our iPhone, but it's also insane how complex it is. So, you have to start bringing in tools that maybe aren't as good, but they allow you to scale your own time.   Carrie Miller: I know I get this question a lot. Maybe somebody's advertising already and they feel like they've done a lot of things to kind of optimize. What kinds of things do you recommend for people to take their sales to the next level like? Maybe they feel like they're stagnant. Are there any kind of go-to strategies you have for Walmart where people can kind of say, hey, if I implement this, I could probably see a lift, or what should I? Which they look at that maybe people are ignoring that they should be looking at.   Destaney: I want to get into like all the fun small things of like ad type expansion and all of that, but I want to call out just conversion rate optimization first, because it's super easy to blame a lack of sales or bad performance on the thing that you least understand, which is typically advertising. It's typically PPC and just coming from the agency side, I mean we've heard it all in that regard and I think a really important call out is if someone clicked on your ad, if you look at your campaign and you see clicks, that ad did its job Because think about it as a customer, as I personally shop on Walmart, I don't go around just clicking on things that I'm not interested in buying. So, if the customer clicked, that means they were interested in it, but they landed on your listing and they decided not to buy, and your job is to decide why they didn't purchase. Is your listing not good enough? Is it not the color or the flavor that you're looking for? So, conversion rate optimization is always the thing that we say to start with. If you have a little bit of extra profit in your account and you need to invest in something, start with conversion rate optimization, because it's going to make your PPC 20 times better. And then beyond that, I would say another big thing to call out that can really influence top line sales growth is making sure you're managing your PPC not just for advertising but to grow your overall organic rank. So, creating campaigns specifically focused on improving your organic positioning on the page.   Carrie Miller: Very good. All right, and we do have a good PPC question here. Ben Tiffany said any word on when Walmart will start allowing us to create negative search terms on our auto campaigns?   Destaney: I would probably give it another quarter or end of year. Honestly, I think it's too blaring of a discrepancy to not roll out, so I'm assuming it's on the roadmap for pretty soon.   Carrie Miller: Yeah, I have heard it's on the roadmap, so I thought it would already be out. So maybe they're just taking a little more time to make sure that it works well. So yes. Yeah, that's probably what's going on here, but I think we're pretty much out of time. But thank you so much for joining us today on this Walmart Wednesday and we really appreciate your insights for PPC. We haven't really done a whole lot on PPC, so hopefully we'll be able to get you back on here at some point and do some more Walmart PPC stuff. But thanks again for joining us and to everyone else, thank you for your questions and thank you for joining us live and we will see you all again next month on Walmart Wednesday. Bye, everyone.    Destaney: Awesome. Thank you, Carrie. Bye guys.

Once per week or so our Amazon seller leadership team and I love to go live on Zoom with whoever can join us and answer as many ecommerce and Amazon selling related questions as possible. We love to capture the best moments from these Monday night sessions for you and turn them into a podcast episode. Intro topics Jim gives us background on the My Silent Team Facebook group and how to join. My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 74,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams Proven Conference and Scholarship Coach intro to Kickstart Bootcamp Discussion on 100 ASIN class - Robin Joy gives an overview  Podcast overview -- Jim covers Coaches Corner and what happens on that episode each week on Silent Sales Machine Radio podcast and he talks about our upgrade to the podcast page - new LOOK https://silentjim.com/podcast   Questions from the group participants: Question -  What is the difference between Jungle Scout and Keepa?  One of the best tools we recommend is Keepa which allows a quick decision based on good data that we Listen to episode #369 at https://silentjim.com/podcast to hear the best information we teach about Keepa Keepa link - https://silenjim.com/keepa   Question - I use Bqool repricer and need help with a setting, can you help? Bqool - https://silentjim.com/repricer Facebook group - great question for our FB group https://www.facebook.com/groups/mysilentteam   Question - Can you still do ra when you change to a wholesale account? Podcast #807 is an example of building an Amazon Business where our student uses several different business models in one selling account. PROVEN Branded Bundles -we're going to be adding this course to our PAC this month! https://PROVEN Branded Bundles.com   Question - Does the old buying inventory 3x rule still work selling on Amazon? The answer is it depends! Use a great tool to be well informed https://provenamazoncourse.com/revseller - gives you a quick estimate of the fees   Question-If I leave an as I'm run out of an as out of a stock and I'm not sure if I'm going to continue with that ASIN or not? Do I have to close it out or can I leave it as it is? Not an issue but there are considerations here.   Question -If Amazon is on the listing should I avoid that ASIN? More thoughts on this strategy a bit later in the show.   Question - When I get good inventory listed I get a letter from the supplier saying that I am not authorized to sell, how do I deal with this? Jeff Schick is a terrific resource here https://jeffschick.com Asking on the MST Facebook group with hidden details is helpful in discerning if the letters are legit The Keepa chart's sharp decline of sellers is a hint that the brand may be best to stay away from - "grumpy brands"   Question: Are we allowed Amazon to Amazon Flips? Yep! Don't use your Prime account.   Question: Should I set my price higher than the Buy Box price for 3-4 weeks? Podcast #554 - Above the Buy Box pricing   Question - Why it doesn't always matter that Amazon is selling on the ASIN? Sometimes Amazon being on the listing is better for boosted ranks of your product.   Buy Box crucial information Question: Do you try to win the buy box or match the buy box? https://silent Jim.combb70 - our Facebook chat of all Jim's examples of selling at a higher price Podcast 554, 555, 612 - these episodes highlight Above the Buy Box pricing Be sure to be well informed in the Replens training in our Proven Amazon Course before diving too deeply in this strategy Suppressed Buy Box Jim explains what that means. How it can be a plus on your product listings.

Listen in as Bradley unpacks the latest twists for Amazon product launch strategies, which may have sent sellers back to the drawing board. Bradley's tale with a bat bath mat launch illustrates the high stakes of this new game, and a PPC-centered approach has risen to the forefront. I'll guide you through the intricacies of setting introductory prices, navigating the minefield of buy box retention, and leveraging tools like Helium 10 to keep a finger on the pulse of your sales trajectory. This is an essential discussion for any seller aiming to crack the code of maintaining those coveted page one rankings in Amazon's ever-evolving marketplace. As we continue, you'll discover the fine art of pricing strategy and the critical role it plays in the aftermath of a product launch. Sharing his personal experience, Bradley reveals how calculated PPC maneuvers, without the reliance on top of search modifiers, propelled this product to the top, only for an unforeseen buy box loss to threaten everything. We'll also discuss the Maldives honeymoon method, a savvy technique to capitalize on Amazon's honeymoon period, and offer advice on how to regain your Buy Box and rankings with swift pricing adjustments. Whether you're a seasoned seller or just starting out, this conversation is packed with insights on optimizing your Amazon journey. In episode 550 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Amazon Product Launch Strategy Changes 00:57 - Amazon Product Launch Strategy Insights 07:29 - Amazon Buy Box Pricing Strategy 09:27 - Amazon Honeymoon Method Success  21:00 - Optimizing Amazon Product Launch Strategies 27:42 - Safe Price for Buy Box Competition  29:54 - Tracking Amazon Variant Sales With Cerebro  Transcript   Bradley Sutton: There's something new that Amazon has been testing that could completely change how we do product launches, and I'm going to tell you exactly how I got to page one in my recent product launch but then lost it instantly because of this change. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything, where we go and answer any and all of your Helium 10 questions, or even some general Amazon questions as well, and we usually go into a certain topic at first. Now, this time I didn't mention that I was going to go into a certain topic, but I want to show you guys something that could be happening when we're talking about Amazon product launches. That I think is very important.   Bradley Sutton: I wanted to show you what happened with my recent product launch testing that I did, and this is going to be interesting because it could impact how we launch products, just as a kind of like a recap. What kind of launch strategy do I use and have I been showing other people? Well, it's mainly has to do with PPC. All right, so I'm like hey, you have a product that has no reviews at the beginning. Well, you need to convince people that they're going to buy your product if they see it at the top of search in PPC, and so my strategy has always been, you know, since Amazon turned off the search find, buy that people want, you know you should try and do or two-step URLs is I would create a listing and then I decide at what price point do people or are people going to buy my product even though it has no reviews, or only one or two reviews where they're just like you know what? I have never heard of this brand. I see other products on this page. I have a couple hundred reviews, but dang, at this price point, I've got to go ahead and buy this other product, even though I've never heard of it.   Bradley Sutton: And so for some bath mats that I was selling for me, that price point was $9.99. All right, my list price is going to be $29 and my target price. I was like, hey, I want to start selling this around $24, if I can, right. And then so I was like you know what? At $9.95, I think, or $9.87, whatever I picked, I think that people are going to be like, well, this is a killer deal, I'm going to go ahead and buy it. And so what I've always taught is all right, well, you can either do a big coupon to get to that $9.95 price, like maybe a 50% off coupon if the price was like $19, right. Or the other thing is, do a sale price, because if I were to just change the regular price of the product and then try to raise it up, you guys know what would happen, right, the buy box would disappear after a certain point because Amazon would think that you're price gouging. So the way to get around that is using sale prices only, and the other thing that I was doing was trying to get the strike through pricing and in the past it would work like 80% of the time, where as long as I got one order at the regular price, the list price, then I did a sale price. I would usually like, again, 80% of the time I would get a, a strikethrough price on that list price. Bradley Sutton: So the first thing that I did for this launch, for this bat shaped bath mat say that five times fast was I created it at $9.97, like I said, and I did a sale price. All right, let me actually show you the listing. You guys can see this yourself. So if you type in bat bath mat, you'll probably see it. All right. So originally I put the price the first day I got some sales or I got one sale at the $29.97. You guys see right here, $29.97. You could see right down here. I actually had a sale on February 12th, all right, and then immediately I made a sale price of $9.97 and started getting sales. All right, let me let's actually look at the orders. By the way, maybe you guys didn't know you could do that. You could do it in Helium 10 here, where you look at your orders day by day and I also did the same thing for I tried some Tesla scenes for coffin shelves. So you see, February 22nd, I still have the price at $12.97. So I was like going up in price, but I want to find the first day that I actually had orders here. Here we go. You can see, February 19th. I was selling this for $9.97. Exactly like I said, but I know I got one at a higher price. Let's see if Helium 10 is going to show it for me. There's still $9.97 there. Hold on, what date are we on here? Let's see still 1697 for the coffin shelf. Now I'm at February 14th $9.97. Where was it? February? There it is. Look at that right there. Boom. Thank you, Helium 10 for showing me this right here. February. What is this date? This right here, February, what is this date? Uh, February 14th. I actually got sales at $29.97, but I did not get that strike through pricing. Now, immediately after I got that, look at that same day, I lowered the price as a sale price for $9.97. And, as you can see here, I was selling products left and right.   Bradley Sutton: I did a PPC campaign. All right, I made a special launch campaign inside of Atomic. Where it was, it was specifically to rank for my main keywords and I was getting the orders. I'll show you the actual campaign that I made. Like I started from day one with this special launch campaign where I was targeting top of search, not using the bid algorithm, not using the top of search modifier, but I was just targeting in general the top of search, and let me show you what happened on the keyword. So, like, everything was a success. Like you know, I've launched hundreds of products and it's always I always have success, but it was always the same business as usual. Uh, let me show you the keyword rank so you guys could see how it was going. Let me show you like bat bath mat was one of the main ones, and let's look at my rank history here. I'm going to explain what happened here, but look at this, all right. So right there, remember I launched a product like February 12th, February 13th, I had those orders. See where I was ranking for bat bath mat right away because of my the Title Density on this keyword is low. Without even doing anything. Before I even got that first order, look, I was at position 126, 128, right. And then what I did was I started my PPC campaign on that day. Let me show you where that's at. What I did was I started my PPC campaign on that day.   Bradley Sutton: All right. So I started my PPC. Remember? I got that first order on February 4th. Well, look at that. Why did I get that order? Look at this. On February 14th, I should say look at that. My position was number one, all right. So I was first. I was and this is why I don't use top of search modifiers. I could see from Helium 10 that every single hour almost, I was at the top of search on February 14th and 15th, all right. So now let me go into my Adtomic and see if I can find my original campaign that I did. So here's the exact campaign that I made in Adtomic and I don't think I'm running almost any of these anymore. I had a $40 a day. I had a $40 a day budget. And then the keywords that I was targeting are right here Bat bath mat, gothic bathroom rug, bat rug, bat bathroom rug. You see I just had these are like my main keywords and I did a high bid because I was trying to be top of search. And I didn't have to guess if I was going to be at top of search because I could see that in keyword tracker and even here in Adtomic under the search terms, it's showing me my keyword ranks right here. See, it's showing me my organic rank and my sponsored rank right here in Adtomic. And so, again, everything was business as usual. I started getting sales. Let's go back to my sales here. These are all organic. Organic in the sense that you know, I wasn't paying people to order my product or anything. These were just people seeing it in sponsored results. Look at this February 15th, I got one order, two orders. Let's keep going here. February 16th, I had two, three more or four organic orders, still at $9.97 price point. The February 17th, another two, three orders. So my PPC campaigns were working. How fast was I able to rank because of these one, two, three, four orders? Well, look here Bat bath mat in Helium 10 keyword tracker. Remember I was at position 125. We'll take a look here Within just two days, within one day, the very first day I got orders, I already jumped up to page one.   Bradley Sutton: That's the beauty about the Maldives Honeymoon method, guys, and the honeymoon period on Amazon. You can just do ridiculous things, especially with lower search volume keywords like this. Page one, position 23, from day one of my first sale and then towards the next day, February 15th, page one, position 11, I jumped up after a few more orders. Look at this. February 16th, two days after I got my first order, I'm at page one, position four. And then shortly thereafter I am at the very top of the search right here, page one, position two, three, four, consistently. All right. So everything was great. I'm like, boom, this is so good. And you look at my orders, they started picking up and so, because they were picking up, I started raising the price. Let me see if I can see what day I raised the price I still had on the 19th I was still at $10. Let's take a look here. You guys can see. Still on the 20th I was at $10. When did I raise the price here? And then I started raising, I think to $10.97, first of all and that was on February, let's see or $12.97. I jumped up at $12.97, all right, on February. When was this? February 22nd, and I was still selling really well, I still didn't have any reviews.   Bradley Sutton: So I wanted to keep that price low. But I started bringing that price gradually up and you can see that I did that actually here on the BSR graph, here on Helium 10. You can see that on oh there, it is right there. February 22nd I raised the price to $12.97. On February 28th I raised it to $14.97 because I'm like, hey, sales are still piling in, I don't need to keep that really low price point because I already got to page one for my main keywords. Alright, almost all my main keywords okay. Um, $14.97. I went to $15.97, $17.97. Uh, I did on March. What is this March 1st? But now all of a sudden take a look here, what happened? Where my BSR goes way down, all right here. Uh, at this point my BSR and sales went to almost zero. And look what happened in Keyword Tracker guys, all right, bat bath map, my main keyword, all of my main keywords on March 5th I lost the buy box. That's basically what happened, guys. All right, I lost the buy box. Now it dropped me to position 32. Look at this. It went from position 1 to 32 consistently for almost two weeks. I was doing it. Do you see here, guys, every single one of my keywords dropped to position 32. This is what we call the page 32 or position 32 glitch. But it's not really a glitch. This is like something Amazon has programmed in, where I lost the buy box. Now, why did I lose the buy box? This never happened before.   Bradley Sutton: Basically, it seems like I mean, at least it could be a test. But I literally did this on four different product launches all at the same time, and the same exact thing happened, where Amazon, even though I was using a sale price, is now kind of like considering the sale price, the regular price, and then so if you raise the price too much, you are not going to get the buy box back. All right, because Amazon thinks that you are price gouging. And I was like this is just flabbergasting me. What is going on? So I even went to azrank.com and I was like, hey, I need to have 10 orders, buy 10 orders at this $24.97 price, which is my regular price to send Amazon signals. I was just doing a test. I'm not trying to break Amazon terms of service or anything. It wasn't like search, find, buy or anything like that. But I said AZRank, please have 10 people buy it. And the cool thing about using AZRank is they give you a whole bunch of like customer information on your product. You know, like they say, hey, how's the packaging and how's the search experience and what are the other products on the page that they're clicking on? So it's not just a matter of trying to get quote, unquote, fake orders or anything like that. No, there's a reason. You get customer intelligence from AZRank. But for this particular reason or for this particular case, all I wanted to do was ask, or was try and see, what do I have to do to get the buy box back? And here's the thing 10 orders at 24, it wasn't enough.   Bradley Sutton: So it seems like Amazon has this rolling history now of price where they're going to suppress your buy box if they feel that you're price gouging. It's not like there's another listing somewhere else on Amazon or on another website that was at a certain price. No, so what I've been doing, little by little, I had to find out what price point I could get the buy box back, and that price point was at first, $17.97. All right, so I had to get the. I got the buy box back right here at $17.97. And then I'm like, okay, let me get some orders at $17.97. I did, and then I was like, all right, things are going good, let's go to $18.27. All right, so now I've been raising the price little by little, kind of like if you had to raise your regular price, and now I'm all the way at $20.97. I don't know why Amazon price history is saying is saying $27.97, but $20 and 97 cents, what is it, or no, $20.07.? And I still have, as you can see here, buy box. Even Amazon is throwing a coupon on here. Now I'm still getting sales, but now this means that I've been losing money for a little bit more time because, remember, my target price is $24.97. So what is my next thing that I am going to test here? Well, basically, if this is going to be permanent, if Amazon no longer allows you to do a sale price for too much, and then you're going to get buy box problems, and also, remember, amazon says you cannot run coupons anymore unless you have sales history. So if that's the case, you no longer are going to be able to do these crazy huge, deep discounts for too long to get people to buy your product. So what would be the strategy if this is the new normal? You guys let me know in the comments on the side have anybody been using this strategy in the last month and seen the same thing? Or you were able to discount 60% on a sales price, raise the price all the way up three weeks later and you'd be okay.   Bradley Sutton: But anyways, what my strategy is going to have to be now is I really have to know how many units I want to sell at that price. I send in let's just say it's 60 units. I send in 60 units to a certain SKU and then I make another. I said SKU, I meant ASIN. I need to make another variation of the product with different images, even though it's the same product, and then make it like somehow a variation and then send in maybe 200 or 300 products there and then those 60 units or 100 units at that low price. I do all I can do to get the ranking up and then I keep that other listing closed and then, once I run out of inventory and that's good. I've got my ranking. I've got some reviews from Vine which, by the way, when you do Vine, it's actually good to do Vine when you have the $9 price or the $10 price or $12 price, because then sellers or buyers from the Vine it doesn't count too much to their monthly quota or whatever plus, it just psychologically will tell them even though they're not paying a high or they're not paying anything. They'll be like oh wow, this is such an amazing product for this deal, so you want to do your vine during that time too. But anyways, you have to, you know, have 50 or a hundred units there and then when that unit, when that, turns off, you turn on your other product or your other ASIN, your other variation, which is basically the same product, but it's a separate ASIN and that ASIN you never had at the lower price. Theoretically speaking, again, I haven't tested this out because this is all stuff I've been doing the last two weeks here. Theoretically speaking, now you shouldn't have buy box issues and I can go ahead and have that product be at $24.97, which is what I would do here. I've got like six almost five-star reviews. This would be the time where I'd be like I want to try and sell this at $24.97. But right now, if I sell it at $24.97, it is going to take. You know what guys, let's do this together.   Bradley Sutton: I'm actually going to go ahead and see if I can put, if I can go ahead and um, put the price at 20, even $23.97. And let's see if I'm still getting that uh, still getting that block. So we're doing this together live guys. I am not making this stuff up. It's a live Amazon account. Let's go ahead and edit this listing and let's see in 15 minutes if I lost the buy box or not. All right, so I got my price $20.07. Let's go to, let's just go to $21.97. Maybe it's enough. Maybe I'll still be able to keep buy box at $21.97. So we will go ahead and do save and finish. Remind me, guys in a few minutes to refresh the Amazon page and let's see if I was able to keep the uh, to keep the buy box. But anyways, that's the issue of what's going on with launches right now. Really interesting stuff, in my opinion, how Amazon is changing stuff. But now this is your time for the rest of the show. So go ahead and give me some questions.   Bradley Sutton: Karina says how many days did it take to get the first reviews? Yeah, all those reviews are organic. Like that wasn't any of the Vine reviews I forgot I'm dumb. I forgot to do the Vine thing, like in my first couple of days. So like it took me a week to start the Vine. So those I got my first review like a week and a half in 100% organic from one of my first orders and I did not do follow-up emails for the very first ones. I didn't want to send follow-up email when I had such a big discount price. That's just me. Some people do it, but I'm just trying to be safe.   Bradley Sutton: Jennifer says what do you think is the best way to get reviews for new products? Absolutely Vine. Vine is definitely a good way. And then, of course, just having a good product right, have a good product and make sure that you know you're kind of over-delivering with quality and have a good unboxing experience and that's just going to give you a good chance to do, to do uh, to get a good review. And then, of course, use Follow-up, use Helium 10 Follow-up to do the request review and that'll increase your rate of review, usually at least five to 10%. Karina says I just got a bunch of two and three star reviews lately from the Vine community. Yeah, you gotta be careful If people don't like your product. I mean, if you got two and three stars from the Vine community, you might get two and three stars from regular people too. So that's why it's good to have a low price when they claim the product from Vine, because then it's going to give you a better chance, I should say, to have a good review. If you have a low price at the beginning, let's see if Amazon has updated the price yet.   Bradley Sutton: Oh, that was fast. Look at that, guys. I guess. Look at that. See, look at that. Buy box is gone. That's crazy right. Buy box is gone. That's crazy right. Buy box is gone. Now. I think this one is too fast, but it takes like a day for the search results. I think let's go ahead and look at the search results. If it already put me to position 32, probably take like a few hours. Yeah, I'm still position 3 right there and I still have that first one. But that's the thing, guys, I forgot to tell you when you lose buy box, guess what? No more PPC. Look what happened to my PPC during this time. Look at this, guys. You see it. You see how there's no blue line. That's because I had no buy box. So it's a lot of badness that happens if you had no buy box. So it's a lot of badness that happens if you lose the buy box. All right, so let me go ahead and change that back, cause I want to get my buy box back. So let's go back to $20.07. Let's make it $20.09, $20.06. All right, let's see how long it takes to get my buy box. Uh, get my buy box back on that.   Bradley Sutton: Karina says how do you set up the Follow-up emails for views? I just do the, the Amazon request or review template. All right, don't do the. I know helium 10 allows it and you can go ahead and try it, but to me, Amazon is so finicky these days with like language and saying it's against their terms of service for the Follow-up emails that it's not worth getting that 30-day ban from messaging your customers. I would just use the request to review one there. David says hey, Bradley, thanks for showing us how to keep track with your keywords.   However, when you run your campaigns, how do you compare them or make use of the tracking? So when I'm running a launch, my goal of course is on as many of my main keywords as possible. I want to get um top of search, you know, top five organic positions. So to get top of search, top five organic positions. So to get there I have to first be top of search in sponsored. I need to be in the first five, six sponsored locations. So the very first thing that I'm looking at, from the moment I create my PPC campaign and make it active, I turn boost on in Keyword Tracker, which is that red rocket ship, and then I'm looking at my sponsored rank. Am I showing up in the first five positions? If not, what does that mean? I've got to increase my bid on the keyword. Okay, and then I'm now. I'm at the top, I'm like good, all right. Now what's the next thing I'm looking at in keyword tracker after a couple of days I'm looking at all right, if I'm getting orders, which I can obviously see in Adtomic or Seller Central, if I'm getting orders for that keyword, is it having a positive effect on my organic placement and then, after my organic placement gets pretty strong, you know like I've been maybe top three, top four, top five, whatever I'm aiming for like five or six days. Now it's like, okay, now I don't have to be bidding so crazy. You know I do a down only, or no. I do a fixed bid when I do my launch campaigns in PPC and I do a crazy high amount. So then I start dialing back there. I still want to show up at the top of search and sponsored, but I don't do a fixed bid anymore and I start decreasing that until I know I can stay at the top in both situations.   Bradley Sutton: Well, Janik says what would you consider? A low Title Density number below five? Or zero, yes, below five, anything below five is going to give you a really good chance. If you, if you've got that keyword in your title and less than five people have it on page one, then yeah, you're going to have a lot better or an easier path to page one. Let's do a quick test again, guys. Did I get my buy box back? Did I screw something there It is okay. That scared me. I got my buy box back at $20.06. There, it is right there, all right, thank goodness.   Bradley Sutton: Ali says I see in Cerebro you are ranked for 677 organic keywords. Are you talking about my product? Are you running my product through Cerebro. Let's take a look here. What I just did is I went ahead and hit keywords right here on the page, maybe. Maybe Ali is looking at my product and let's see how many keywords we are ranked for. Yep, Ali is looking at my uh, my listing right here. You can do that with anybody's listing, all right. So it says 677 organic, 167 sponsored. How do we get ranked for so many keywords? Well, basically, yeah, it's through uh, either PPC is the sponsored ones. That's a hundred percent PPC. I've got some auto campaigns going. I don't have a manual campaign for 167 keywords. I can guarantee you that. But those 668 total keywords, that's just me ranking organically, like Amazon is gonna, if I get sales for bat bath mat, for example, right, I'm gonna start getting ranked, probably for bat bath mat for bathroom. I'm not saying that's an actual keyword, but longer tail versions of the keyword, even though I didn't get any sales for that one. It's like a kind of a flywheel effect there, all right, so the more, the more activity you get on your listing, the more keywords you are going to be ranked for.   Bradley Sutton: Hassan says how much funds did you invest in launching this product? That's a great question. I forgot how much I paid. Let me look I think the product was $3.50, that I paid for it and then I bought 1,000. So that's $3,500. Maybe it was like $1,500 to ship to me, another $500 to ship to Amazon, or no, not that much like $200 to ship to Amazon. The little bit that I shipped and then my PPC spend has been about a thousand dollars maybe. So yeah, we're looking at about $6,000 only on this product.   Bradley Sutton: Jennifer says what could be the safe price to increase percentage wise, to not lose the buy box. So it depends. So what I've been doing is just trying like five 10 cents at a time. Um, and you guys saw how fast it was. You'll know if you lose the buy box within like what, four, four minutes, five minutes of changing the price. So it's pretty easy to know what price is going to get you a buy box loss or not.   Bradley Sutton: Andy says in your opinion, how many units need to be sold to finish with launch phase? That's where the CPR number comes in handy with Helium 10. All right, in Helium 10, we have if you go in Keyword Tracker, you'll see a column that says CPR and that's based on how many orders we think you would need over eight days for that keyword. So just add up all your keywords that you're trying to rank for and that's going to be a number that.   Bradley Sutton: All right, let's bring Sobi on to the stage here. All right, go ahead. What's your question? You're live.   Sobi: Hi. I was just researching 3PL last night and just comparing with the Amazon warehousing. Do you have any suggestion on which to use just to start a product?   Bradley Sutton: It depends so with the Amazon fees. Like one of the ways to get around those Amazon fees is by using Amazon logistics and Amazon warehousing. But there's also drawbacks too. I don't know the price structure. You know you've also got to trust Amazon about how, if you're fully using their AWD, trust that they're going to drip your inventory into Amazon in the best way that is good for you. So that is another reason why some people don't do it. But is it going to save you fees on a regular three part, a third, a third party warehouse? Uh, if you're only shipping to one, two locations, a hundred percent because there is no fees. Like you get around that Now. That being said, me, um, I have my own warehouse, so I'm like my own three PL. I'm not even thinking about using Amazon because I'm totally fine with using the partner carrier. So if you're, at the end of the day, you know there's different third party carriers out there or third party warehouses, get a quote from them, see what the storage is, see what the per order fee is, then go into Amazon and just see, get a quote from them to kind of see what it would be. And that's the only way that you go. You know what's going to work out better for you, all right.   Bradley Sutton: Next question here Jennifer says if a product is has more than one variant on Amazon, is there a way to know how much each variant is selling through Cerebro? Not Cerebro, I like using the Chrome Extension for that, all right. So in the Chrome Extension, hit review insights and then look at the breakdown of reviews by variation and then look at the estimated sales and then kind of like use that formula. So, if I see a coffin shelf with a black, green and blue version of it and then I look at the review insights with the Helium 10 Chrome Extension on that listing and I see the black one has 90% of the reviews and the green and the blue one have 5% each. I know, then that the black one is selling the best. That's just a. It's not an exact science, but at least gives you a rough estimate.   Bradley Sutton: Andy says what's a good unit session percentage from the sales and traffic report. That's actually in Helium 10 as well, and does it include PPC traffic? That's all the traffic there and um, and it says I had some days zero sessions and still had spent on PPC. Remember the clicks might not be showing up on that exact date per se, uh, but the report also might have had errors. If it says you had zero sessions it was probably a bug, like I would look back at it. Usually, Amazon fixes those bugs. So if you had zero sessions, I highly doubt that you have any day with zero sessions on your listing. So it's probably just a bug on Amazon. Go look back after a few days and it probably is fixed.   Bradley Sutton: Trab says is there a link where we can see Helium 10 live calls like this one? What type of these live calls are there and how are they scheduled? So this particular one is every week inside of Helium 10 Elite and our Serious Sellers Club, but once a month, like today, we open it up to YouTube. So if you guys want to know when we go live on YouTube or Facebook groups, hit subscribe right now in YouTube and then hit the notification button and then if we schedule a live, you'll get notified, if we have a live. But we also send it in our weekly seller update email. We send out a weekly seller update email, uh, and then we give people the links to these events that we're doing.   Bradley Sutton: Karina says do you use AI for product photos or are they done by a professional photographer? I use AMZ OneStep for all those pictures you saw of the bath mat and they did it all for me and a couple of images I did use the Helium 10 AI generated image maker. I see somebody just bought the bath mat. I wonder if it's somebody who was on this call. But I'm looking at my Helium 10 orders here and somebody just bought the bath mat at $20.07. So was that somebody on this call? Let me know. Somebody is helping out the cause here. Karina says how much is about seven photos done by a professional photographer. It can be anywhere between like 500 and a thousand dollars for the whole thing. But you're not just getting seven images. You might be getting images for your A plus content. You might be getting variations of your images that they could send you, um, but a whole photo shoot usually about a thousand bucks, I would say, depending on the photographer, depending if they're using 3D and things like that.   Bradley Sutton: All right, guys, that's all the time we have for today. Thank you so much for joining us this week. Uh appreciate, uh appreciate you the attendance and a lot of great questions week. Don't forget that every week we do this in our Helium 10 Elite group and our Serious Sellers Club group and then we also do this once a month on YouTube and LinkedIn and Facebook, so make sure to set notifications on there. If you guys want to comment further on it, you can do that on my Instagram for the podcast, which is Serious Sellers Podcast on Instagram. But thank you, guys for joining today and have a great rest of your week. See you guys later. Bye-bye now.

For the past year, commercial real estate has been the disappointing big brother of rental properties. As housing prices went up, commercial real estate prices went down. When primary mortgage rates were high, commercial mortgage rates were even higher. With record-setting vacancy rates in areas like office and less reliance on retail, many investors thought that commercial real estate was a dying asset class. But they weren't entirely correct. Investors like Kim Hopkins had thriving commercial real estate success, EVEN during lockdowns and the pandemic. Kim's secret sauce to her high cash-flow commercial real estate portfolio wasn't in getting lucky—it was all in her “buy box.” Kim ONLY buys properties that can't get shut down, in markets where they'll thrive, with tons of customers nearby. And today, she's sharing her exact formula with us! But that's not all. Kim is currently debating doing one more deal before the year is up. This property looked like a home run on paper, but as she's dug deep into it, the property may not be worth the price. From plumbing issues to overinflated income numbers, Kim uses David and Rob as coaches to help her decide whether this deal is worth doing. In This Episode We Cover: Kim's commercial real estate investing “buy box” she uses to purchase profitable properties Cap rates explained and why you MUST get this right when buying big properties The inflated “pro forma” numbers brokers will try to convince you of (don't follow these!) The types of commercial properties that are lockdown-resistant and always stay open The significant risks for commercial real estate in 2024 and two businesses you should NEVER rent to A live deal deep dive with a current deal Kim is debating on buying And So Much More! Links from the Show Find an Agent Find a Lender BiggerPockets Youtube Channel BiggerPockets Forums BiggerPockets Pro Membership BiggerPockets Bookstore BiggerPockets Bootcamps BiggerPockets Podcast BiggerPockets Merch Listen to All Your Favorite BiggerPockets Podcasts in One Place Learn About Real Estate, The Housing Market, and Money Management with The BiggerPockets Podcasts Get More Deals Done with The BiggerPockets Investing Tools Find a BiggerPockets Real Estate Meetup in Your Area Expand Your Investing Knowledge With the BiggerPockets Books Be a Guest on the BiggerPockets Podcast Ask David Your Question David's BiggerPockets Profile David's Instagram Rob's BiggerPockets Profile Rob's Instagram Rob's TikTok Rob's Twitter Rob's YouTube How to Get Into Commercial Real Estate Investing (For Beginners) Pro Forma In Real Estate: What Is It? How To Calculate Cap Rate For Investment Properties Connect with Kim: Kim's BiggerPockets Profile Kim's Email Kim's Instagram Kim's LinkedIn Kim's Website Click here to listen to the full episode: https://www.biggerpockets.com/blog/real-estate-863 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com. Learn more about your ad choices. Visit megaphone.fm/adchoices