In Good Company...

Reduce, reuse, recycle has become the phrase-du-jour for the environmentally conscious, but the social media boffins amongst us have appropriated the phrase for their own personal use. And it turns out that they're on to something: recycling old content has proven to be 86% more effective than the original content. And you'd be in good company if you thought that that you can only get 1 reuse out of past posts. Studies have shown that even the 6th repost performs 67% better than the original one. But why is this the case? It comes down to reach and timing. Since originally posting the material, your follower base has *hopefully* grown meaning that with this regurgitation of content, you're reaching your newer audience that may not have had a look back at your archives. Keep in mind too that your followers are not online every minute of every day so even the audience that has stuck with you from day-1 might not have seen the first iteration of your content. Unless your business or digital focus has changed significantly, those prehistoric posts should still be relevant to your followers. Learn more here: https://www.shoutandco.com/journal/reusecontent

Regardless of whether you're a service or product-based business, these tips will absolutely help you in the run up to the day. IDENTIFY YOUR TARGET MARKET: While mothers will be the end-users of your services or products, you need to consider who will be buying from you: will it be her children? Grandchildren? Partner? Or are you pitching it as a self-love kind of offer where she treats herself this year? It could very well be a combination of these groups - but ultimately, identifying who the key purchaser is in this equation is the first place to start before you launch any type of campaign. Read more here: https://www.shoutandco.com/journal/mothersdayprep

Pinterest is a key yet widely under-utilised tool when it comes to social media management. If your target audience is using Pinterest on a regular basis to make decisions, shop and explore the marketplace, then you need to be using Pinterest to sell your products or services. For the full blog post - visit the following link: https://www.shoutandco.com/journal/pinterest

Welcome to the final instalment of our 3 part series on the Golden Rules for Social Media. We've spoken about Community, Content - and this week, we're focusing on CONSISTENCY. They're the 3 C's of what makes for an effective digital presence: without these core principles in place, you won't be building a rock-steady social media offering. Focus your energies on these areas and you'll start to see some serious gains. When we reference consistency, we're talking about consistency in: Messaging Branding Communication Publication Visual identity Continued on the other side of this link: https://www.shoutandco.com/journal/golden-rules-consistency

In this 2nd instalment in our GOLDEN RULES FOR SOCIAL MEDIA series, we're talking CONTENT. These 3 Golden Rules are the core principles that make or break a brand's digital presence. Last week, we kicked off our series with a focus on COMMUNITY - building a strong digital audience that is fully engaged with your business. This week, it's CONTENT's turn. Don't use enough hashtags? Yeah, not a biggie. Only post 2 times a week? It's better than no times a week! Not a fan of emojis in your captions? Audiences will survive! But no community or crappy content? Now those are deal breakers… To build a strong digital community, you have to give them something to keep coming back for. And that's what we'll chat about today: how to create content that your community will lap up and love... Read more here: https://www.shoutandco.com/journal/3-golden-rules-content

In this PART 1 of the Three Golden Rules of Social Media we cover the importance of building community - authentically. For more resources on this please visit the blog: https://www.shoutandco.com/journal/2021/2/21/golden-rules-community Other links: Instagram: https://www.instagram.com/shoutandco/ Facebook: https://www.facebook.com/shoutandco Twitter: https://twitter.com/shoutandco LinkedIN: https://www.linkedin.com/company/shoutandco Pinterest: https://www.pinterest.nz/shoutco The In Good Company... Podcast is produced by SHOUT&Co. Marketing Limited. Presented by: Pippa Lynch Audio engineering by: Bevan Lynch Recorded at SHOUT&Co. HQ in Auckland New Zealand

2021 is the year of the video! We've had more requests for our video services in these 1st two months of the year than we had during this same period in 2020. Business owners are realising the brand building power of short branded videos - and we're so excited to see this digital format shift from being a nice-to-have to a permanent fixture in marketing strategies. There are a few reasons why video is so effective. Not only is it a brilliant storyteller, but thanks to the moving imagery, graphics and audio, it's more engaging than a static photograph. We take a deep dive into why (and how) video is such a necessary digital tool for brands - especially in a time of over-saturated industries, relatively lower barriers to market entry and the proliferation of businesses on social media all vying for a limited share of pocket (and mind). THE IMPORTANT VIDEO NUMBERS What would a deep dive be without some stats and numbers to really drive home how important video is (and will increasingly become)? Audiences surveyed in a recent social media study claimed that they recall 95% of a message when obtained via video - substantially higher than reading a caption or written content! 92% of survey respondents said that they shared videos with others - a valuable network for you to tap into that you wouldn't normally have access to Over the last three years, video consumption on mobile devices has consistently grown by an impressive 100% year on year Nearly 8 in 10 people reported that they watch videos online each week - with just over half of them watching videos on a daily basis Video ads were the top rated way consumers have discovered a brand that they later purchased from 93% of brands got a new customer because of a video they posted VIDEO INVESTMENT & LOGISTICS Video doesn't have to cost a lot if you're looking to DIY it - there are a heap of free resources that you can take advantage of: Reels IGTV TikTok Live Stories With many of these resources offering simple and creative editing options. However, if you're looking to invest in a brand video that tells your brand story in a more curated way, then a videographer is the way to go with the investment in these types of services starting in the $500+ range (depending on what you're looking for). The key things to get right with this route are: Video strategy: What do you need the video to ACHIEVE? What is the key message that it needs to convey? Where will it be placed to reach your audience? This will determine how long it needs to be in order to suit the platform, the audience it needs to attract and the format / style of video required to deliver the message. Storyboard: Once you understand the shape of your video, it's important to nut out it's structure. The storyboarding phase is where each scene is laid out in detail, to determine the movement of the camera, the focal point, the product positioning, the actions of the talent, any captions etc. This step could include a couple of reverts - because the tighter it is, the easier filming will be. We use this storyboard as the guide on the shoot day... The rest of the blog can be found here:https://www.shoutandco.com/journal/2021/2/13/videoin2021

S2 Ep1 - Visual Consistency by SHOUT & Co.

Cassie Roma is an insightful legend. Spending time with Cassie in her space waxing lyrical about having authentic conversations in a digital age to discussing pausing to really reflect on our collective inner state as beings and operators within this technological landscape and remembering jamming with Elton John - we cover a great deal and yet also go deep and fast. Cassie is a remarkable conversationalist and someone worth listening to and following. Just google: 'Cassie Roma' and all the links will come up - and to help you along, also visit: www.cassieroma.com It was a rad conversation with a rad human being and as always, thank you for stopping by and for your good company...

Cheyney is a great energetic interviewer - In this episode, Pippa Lynch of www.shoutandco.com is interviewed by Cheyney for her series with creatives in business. Pippa shares why a funeral home is her favourite client and what it means to work in your own gig. Check out more from Cheyney at www.designbycheyney.com

Ian is a language enthusiast... This might even be an understatement. Ian is a learned individual who loves the written word in all forms - so much so that he started a business called The Lit Letter... In this episode we go deep, we go wide and Ian shares his journey, the importance of language based on his experience and what we can learn from language/text from the past and how we might still apply the learnings from those same aged texts and written word to life, living and business today. It was a great conversation and hope you enjoy it too... And as always, thank you for your good company...

Nathan just lays it down plain and simple. Nathan has made it his life's work to better understand the human condition. Given that we are all cooped up at home and most of us with children young or old, Nathan shares his advice and experience for how to get the best out of a cramped situation. A great conversation and fantastic guest - hope you find value from this chat and as always, thank you for your good company

Samantha Thornton is ambitious and has a vision. Starting her journey in app building and ultimately web design and development, Samantha branched out on her own jumping directly into entrepreneurship. In this conversation Samantha shares her views about basic website hygiene and what she believes the classic advertising agency will begin to look like in the near future. Her latest venture - www.high-st.com - is an online directory of creative organisations which small, medium and larger organisations can use to access the services they need in what is continuing to become a highly fragmented market - especially within the digital space. It was a rad conversation with Samantha in our studio at SHOUT & Co. and we trust you glean some insights from it too. Thanks for tuning in and as always for your good company...

Tadek Ptak is a superb, humble kiwi gent. Tadek is co-founder of Go Sweet Spot - a freight company that is not a freight company. But rather a consumer brand that interfaces between the consumer and the freight companies. Go Sweet Spot is the champion for the SME in NZ and has really carved out a name for itself across the land. Tadek waxes lyrical about his journey, the importance of customer experience and that Go Sweet Spot can also deliver internationally. He also shares what he and his family have been doing during this time to stay safe, sane and strong. We trust you will get as much value from this conversation with Tadek as we did... www.gosweetspot.co.nz And as always, thank you for your good company..

Deborah Pead is a consummate professional - and the business she has built over the past 20 years is testament to that. Pead PR now known as We Are Pead (www.wearepead.co.nz) is arguably New Zealand's leading PR agency with a healthy staff complement and loyal clients trusting their reputation management with the business. In this episode Deborah shares her journey from being a #startup to building a healthy business to the point of appointing a managing director and an executive team. Deborah also shares her views regarding 'influencer-marketing' as well as the importance of excellence when it comes to media and reputation management. An honest authentic conversation with a very influential individual at the top of her game. We felt like we were in good company with Deborah and trust you will too... and as always, thank you for your good company. To learn more about what We Are Pead has on offer, do visit www.wearepead.co.nz

Lean thinking and playing with lego... This is what Rob Bull employs when he engages businesses as a consultant. In this episode we cover what attitudes a business owner can adopt during troubling times as well as how creating efficiencies can avoid some serious downtime. For more detail around Rob and what he does please visit: https://www.plexusconsulting.co.nz Thank you for listening and for your good company

Building and selling two businesses within a decade. That is what Courtenay Farquharson did as well as marry the love of his life and together bring twin boys into the world. A truly remarkable feat notwithstanding all the other bits and bobs that life generally throws our way. Courtenay is also a semi-professional tennis player, and an accomplished violinist. In this episode Courtenay talks about his views of setting up a side-hustle for success, the importance of time management, having a solid support base and his trifecta of activities needed for him to stay sane and focused. A great chat with someone who is immensely reflective and also an avid creator - we hope you are able to glean something from this conversation and apply it to your process as you track forward. Business 1: www.petheaven.co.za Business 2: www.parserr.com The song in the intro and outro is called: Shattered Man performed by thusFAR - a band Courtenay and I were part of many moons ago. As always, trust this finds you well and thank you for your good company.

Without adding to the noise - the world is all about COVID-19 at the moment. We think it is the best time for brands to do that they do best: be brands that engage and share insightful content. We also think that leaving the health messaging up to the professionals is best. Why? Well, not everyone is a health professional and the thing that you are doing for a living is probably what you feel comfortable talking about and also need to talk about. So we say: do that and do it now. People need this as consciousness is shifting so will behaviour and mentally people are looking for information to help them settle into a new routine and this is where your business and brand will be in a position to be of service and add value. Kellogg's Case Study: https://is.muni.cz/el/1433/jaro2014/PV216/48855710/Kelloggs_Case_study.pdf You can find the podcast at: www.shoutandco.com/podcast You can find the vlog at: www.shoutandco.com/journal

What makes good design? So many things and according to Cheyney McDonnell of www.designbycheyney.com having a process when working with clients can help bring a vision to life and thus position the project with greater probability into the realm of good design. Cheyney also shares her story about how she got to this point in her career and the importance of listening to your gut and how she navigated the response to change from those closest to her. In this episode we also talk about how to work with clients that don't vibe with us and how to protect the very thing that clients pay good money for: creative energy. Cheyney drops some real seeds of wisdom that will leave you the listener revisiting the lessons again and again as they are timeless - well, in our opinion of course. Cheyney is also (at the time of publishing 'soon-to-be') a published author - the children's book is in the links listed below and on that note... To support and enhance your listening experience please feel free to follow/find Cheyney at the following platforms: Website: https://designbycheyney.com Thank you for feeding Freckle pre-orders: https://www.booktopia.com.au/thank-you-for-feeding-freckle--x20-/book/9781922385017.html LinkedIn: https://www.linkedin.com/in/cheyneymcdonnell/ Facebook: https://www.facebook.com/designbycheyney/ Instagram: https://www.instagram.com/designbycheyney/ Dribbble: https://dribbble.com/designbycheyney Ello: https://ello.co/designbycheyney Etsy: https://www.etsy.com/nz/shop/DesignbyCheyney Behance: https://www.behance.net/cheyneymcdonne Society6: https://society6.com/designbycheyney Redbubble: https://www.redbubble.com/people/designbycheyney/shop The Freelance Village: https://www.thefreelancevillage.co.nz/cheyney-mcdonnell High St.: https://www.high-st.com/comp/design-by-cheyney Thanks for listening and for your good company

The ability to negotiate in business and life as well as amplify and multiply content online. These are the main topics of discussion with Mark Raffan. Mark has quickly become an expert within the negotiations space and also hosts his own podcast: Negotiations Ninja. For all the information you need on Negotiations and Mark the links are as follows: website: www.negotiations.ninja LinkedIN: https://www.linkedin.com/in/markraffan/ In this episode Mark does make reference to a book called The Power of A Positive No: https://www.amazon.com/Power-Positive-No-How-Still-ebook/dp/B000OI0GAW We also talk about Mark's latest venture: Content Callout which can be found here: www.contentcallout.com This is a great conversation for anyone looking to enter the world of negotiations - a word that in this conversation we agree has negative connotations! We think we change that a little bit in this chat with Mark... Always - thanks for listening and for your good company.

"Life in 2020 is magic..." Currently that line is a work in progress for Nic Haralambous - Global Speaker and Entrepreneur for his new book about being curious in business and who is also making waves by telling it like it is in business and life in general. But first - here are some of the links worth noting with reference to Nic and this conversation: His first book: "Do. Fail. Learn. Repeat.": https://www.amazon.com/Do-Fail-Learn-Repeat-Businesses-ebook/dp/B07DVNX5L2 His LinkedIN profile: https://www.linkedin.com/in/nicharalambous/ Daily Maverick Profile where Nic is a Columnist: https://www.dailymaverick.co.za/author/nharalambousgmail-com/ Some interesting Small Business Stats about New Zealand from the Ministry of Business and Innovation: https://www.mbie.govt.nz/business-and-employment/business/support-for-business/small-business/ Nic is someone who has always been restless - with care - and who finds himself in his comfort zone which is usually at the cutting edge of things. For myself - Bevan Lynch part of SHOUT & Co. - I do know Nic personally and have been watching his journey close up and in more recent times - from afar and felt honoured to have captured through this medium his journey to date - I also have a feeling we will be doing this again some time in the future - maybe face-to-face somewhere else in the world. Also part of this podcast - the intro and the outro music specifically - are songs that Nic co-composed as part of a band we were in back in the day. And to pay further tribute to the man, the outro track is a song Nic wrote called 'Shattered Man' - performed by the band thusFAR circa South Africa 2004/5. Nic is not at all a Shattered Man, but rather a man who has himself undergone a metamorphosis in life and in business and we at SHOUT & Co. trust you will enjoy listening to this interview as much as we enjoyed interviewing Nic. As always - thank you for your good company.

What's not to like about 'likes' on social media? In this episode we discuss how focusing on this vanity metric for you business is potentially sidetracking you from what is really important - like doing things that actually make you money for your business. We also talk about follower count and touch briefly on influencer posts and how to better approach influencer style marketing to get more authentic results and engagement. This is quite an impassioned piece from the SHOUT & Co. studio and we hope you feel it too!

What's that saying: "Fail to plan and you will plan to fail." In this episode we are in good company with Pippa Lynch all things planning with particular reference to Social Media Marketing and how a plan can remove or at least mitigate the anxiety around trying to think about what and when to publish a post. We also cover how the humble, prolific and ubiquitous Excel document can be your best tool to mapping out a plan. Yes, there are some great apps out there that are a notch or two above an Excel document and will don't take away from what they are doing. Pippa also touches on how not to view Social Media Marketing as the 'Silver Bullet' but rather a process where by brand equity is build with an audience through the execution of a well-thought out plan. And over time how that brand equity can be traded for actual dollars. An insightful interview and as always, thank you for listening and for letting us be in your good company as well.

Digital Marketing has very quickly become a big deal. Just 5 years ago we as consumers were not talking as in depth about marketing in the digital sphere as we all are today. That being said, whilst digital marketing can be daunting for those not dealing in it daily, it is really just about making sure you use it as best you can and to your best advantage especially if you are running a small to medium sized enterprise. Pippa Lynch - Founder and Director of SHOUT & Co. talks with us today in this episode about the broad nature of Digital Marketing with reference to traditional media and how best to use it to get results. For more detail, visit www.shoutandco.com Thanks for listening!

The highs, the lows and everything in between. Louise Routledge of Three Gems basically started a skin care brand and business because she could not find anything that worked for her. One day she decided to sell her goods at a local market and before she knew it, Louise had people coming back for more. Louise was hooked. In this podcast we talk to Louise about technology, sales and the highs and lows of being a business owner in New Zealand. Three Gems can be found online at www.threegems.co.nz

We are in Good Company with Yasmin Farry of Biddy + May - a company that stands for all things 'clean beauty' We talk about the highs, the lows and everything in between. We also talk about the people behind the scenes that make having a small business in today's world happen. For more about Yasmin and her business do visit: www.biddyandmay.co.nz Stay tuned for more episodes where you can find yourself... In Good Company.