Podcasts about HQ

Big ideas, bold flavors, and unfiltered insights—welcome to Austin, where the future of CPG is being written in real time. At Taste Radio's Austin Meetup, we sat down with trailblazers and trendsetters redefining how brands are built and scaled. From Better Sour co-founder Bella Hughes to Torchy's Tacos founder Mike Rypka and Snaxshot's Andrea Hernández, these conversations explore what it really takes to innovate, connect with consumers, and lead with authenticity in a rapidly evolving industry. Show notes: 0:45: Buyers As Far As The Eye Can See. NNE FTW. Boiler Room. Caffeine, Protein & Pole-Caught Tuna. With BevNET Live just two weeks away, excitement is building as Casey's joins a strong lineup of participating retailers, including Stop & Shop, Whole Foods Market, Circle K, H-E-B, The Goods Mart, and Top Ten Liquors. John and Ray recap the recent Naturally New England Naturally Rising event, which spotlighted standout emerging brands, including Singing Pastures and Farmer Foodie. Mike and John revisit their tour of Athletic Brewing's HQ in Milford, CT, before the hosts riffed on consumer interest in dual-functionality products and a canned tuna brand grounded in sourcing transparency. 19:23: Interviews from Taste Radio's Austin Meetup – Mike Rypka, the visionary founder of Torchy's Tacos, shared his journey from launching a food trailer to building a nationally recognized franchise. Steven Santangelo of Matriarch Wealth Management discussed how his firm helps CPG founders navigate the complexities of financial planning, particularly during critical growth and exit stages. Bella Hughes, co-founder of Better Sour, reflected on building a culturally inspired candy brand and the challenges of innovation in a legacy category. Andrea Hernández, the sharp mind behind Snaxshot, delivered an unfiltered perspective on food and beverage trends, highlighting the importance of authenticity and emotional resonance in brand storytelling. And Michelle Breyer, CMO of the Texas-based accelerator SKU, shed light on how the organization nurtures early-stage consumer brands, emphasizing the pivotal role of founder mindset and market fit in driving long-term success. Brands in this episode: Better Sour, Torchy's Tacos, Farmer Foodie, Monsoon Kitchens, Inc., Granny Squibb's, TITIN, Fancypants Baking Co., Singing Pastures, Athletic Brewing, Lucky Saint, 5-hour Energy, Ascent, Pole & Line, Fly By Jing, Siete, Wildwonder, Bachan's, Daily Crunch, Leisure Hydration, BodyArmor, Vitaminwater, NoBull

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs.=================================================Best Moments:(01:31) Don't quit your job until you have another one(02:25) Employed candidates get 3x more offers than unemployed ones(04:03) DM people for advice—not jobs—to start real conversations(05:02) Your next job just needs to suck less(07:05) Use PTO for free courses—add them to LinkedIn(09:34) Fantastic Four reboot might be the best superhero movie ever(10:55) Jurassic World again? Why are we doing this?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.=================================================Best Moments:(00:31) Micro events in the summer is where it is at(01:20) 15-minute micro events have a 60% higher show up rate(02:03) LinkedIn desktop max video upload is 15 minutes(03:08) Instagram Live drop-off after 15 minutes is 70%(04:23) Holiday campaigns are launching now in June(05:11) OpenAI teams up with Apple's former hardware design legend(06:41) AI pin device expected within 24 months(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won't star but approves the script(08:30) Students lighting Chromebooks on fire for TikTok trend(09:13) Sprite launches “Sprite + Tea” based on viral social trend=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

No episódio de hoje do Bat-Yur, Batata e Yuri Moraes recebem o multitalentoso Lourenço Mutarelli — escritor, ator, dramaturgo e um dos grandes nomes dos quadrinhos alternativos brasileiros. Uma conversa que mistura humor, filosofia, literatura, existencialismo e bastidores da arte no Brasil. Mutarelli fala sobre seu processo criativo, a solidão do artista, a experiência com teatro e cinema, e ainda arranca boas risadas com histórias inusitadas da vida e da carreira. Se você curte papo cabeça com gente genial, mas sem perder o absurdo e o bom humor, esse episódio é pra você.

La Banda del Valle is a soccer supporter group and recreational team that has created a tight-knit family through their shared passion for the game. What started as a small group of friends has evolved into a community of about 30-35 people who support local soccer, play together, and build meaningful connections beyond the field.• Members explain their multiple roles within the group, from leading chants to creating artwork and streaming games• The group supports Valley FC and runs their own indoor soccer teams, which have already won five championships• La Banda describes how their group feels like family despite no blood relation• Members discuss how they've become trendsetters in Fresno's soccer scene through social media, game streaming, and professional-style content• The annual "12 Pints" event in December has become a beloved tradition where members visit 12 bars and drink 12 different beers• La Banda maintains an open-door policy with no formal application process—anyone who wants to hang out is welcome• The group recently established their HQ at Fresno Indoor, giving them a space to prepare for games, create content, and strengthen bonds• Members express their hope that La Banda will become autonomous and outlive any single member, continuing to grow soccer culture in FresnoYou can find La Banda del Valle on Instagram @labandadelvalle , as well as individual member projects like Dominguero TV for game highlights and Soccer Style for jerseys and merchandise @soccer_style_2024@Dominguerotv, @rollin_raul_, @champagne_dari, & @rey_purepencha_menor559Follow us @ brokeboyz_ff on Instagram and TikTokIntro Music by Rockstar Turtle- Broke Boyz (999)Christmas Intro Song by Nico

In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors' marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.=================================================Best Moments:(01:29) Understanding how to reverse engineer competitors' marketing strategies(01:53) Identifying different types of competitors: direct, category, and attention stealers(02:45) Using SparkToro to discover hidden influencers your audience follows(03:41) How to determine what email platform competitors are using (esp@sendview.io)(04:15) Leveraging ChatGPT to analyze marketing strategies on different websites(04:43) Using BuiltWith to see competitors' tech stacks and website tools(05:14) Analyzing successful ads with Meta Ad Library(06:05) Exploring competitor keywords and ads with SpyFu(06:28) Experiencing competitors' marketing funnels firsthand(07:40) Brief discussion about living in Miami and dealing with hurricanes and heat=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

What an emotional first day at Roland Garros as Rafael Nadal said goodbye to the tournament he won 14 times with the help of the Big Four, as Djokovic, Federer and Murray helped honour one of the greatest of all time and there were tears.Elsewhere at the French Open Iga Swiatek clapped back on media day and proclaimed 'I'm sorry you are not lifted' and tommy told Chris and Alina about his truck being repossessed but now it is back in safe hands where it belongs. Jannik Sinner gave an update on his relationship status and love of Copenhagen and Alex de Minaur proclaimed Katie Boulter to be the clay court specialist of the relationship.Don't miss the recap of Roland Garros first day from the duo in Paris as they give you the off court scoop you didn't know you needed to know! PROPERTY HUB INVESTIf you're serious about property, head to https://propertyhub.net/start to take your first step.SOCIALSFollow us on Twitter, Instagram, TikTok and YouTube, plus email the show tennisweeklypod@gmail.com.MERCHPurchase Tennis Weekly Merch through our Etsy store including limited edition designs by Krippa Design where all proceeds go towards the podcast so we can keep doing what we do!REVIEWS***Please take a moment to rate and review the show on Apple Podcasts, Spotify or wherever you get your pods. It really means a lot to us at HQ and helps make it easier for new listeners to discover us. Thanks!*** Hosted on Acast. See acast.com/privacy for more information.

In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry.Connect with Steffen on LinkedIn: https://www.linkedin.com/in/schebesta/Use code "GuruMedia" for a 50% discount on Brevo's Starter and Business Plan for the first three months. https://www.brevo.com/partners/guru/Best Moments:(01:52) Steffen's current roles and ventures(03:27) The origin story of Steffen's entrepreneurial journey(05:24) Challenges faced during the early years of the business(07:57) Advice for aspiring SaaS entrepreneurs(12:53) The importance of starting small and focusing on a niche market(16:26) The impact of AI on SaaS companies and coding(20:28) Encouragement for others to take the first step in becoming founders=================================================Guest Bio:Steffen Schebesta is the Chairman of the Advisory Board at Brevo, a global leader in email marketing and CRM tools. Starting his entrepreneurial journey as a teenage programmer, he co-founded Newslayer2Go, an email marketing software company acquired by Sendinblue (now Brevo) in 2019. Steffen's extensive experience spans software development, business growth, and startup mentorship, where he advises young entrepreneurs and supports venture capital firms.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ

In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky.=================================================Best Moments:(02:08) We want free stuff and we want BTS as the cool kids say(03:17) Titles starting with “steal” have a 35% higher average engagement rate(03:47) Subject lines with “steal” lift open rates 24% (consumer) and 28% (B2B)(04:13) Call-to-action buttons should say “steal this strategy” instead of “learn more”(04:33) “Steal this” content sees 40% more engagement in B2B, 80% in consumer(05:03) “Steal this” taps into permission and generosity—two powerful psychological levers(06:44) Repackage your best-performing content with “steal this” to make it hit again(09:42) Not sure who needs to hear this…but don't post that=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B.Email Chris at chris@SessionBoard.com Check out Sessionboard at https://www.sessionboard.com/Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrisicarver/Best Moments:(01:35) Chris explains his background and how Sessionboard was created(03:13) The Google E-E-A-T algorithm and why it matters to marketers(04:03) How speakers provide expertise, experience, authority, and trust that AI lacks(06:21) Jay's "hot take" on every brand needing human brand ambassadors within 24 months(07:08) Statistics showing the effectiveness of influencer marketing in B2B(08:48) The shift from transactional speaking engagements to ongoing brand partnerships(10:20) Why smaller companies need to invest in brand ambassadors too(11:41) Overview of Sessionboard's platform and capabilities(13:31) Jay's endorsement of Sessionboard for event management=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

[Sign up to unlock the full episode and gain access to another 28 exclusive premium episodes! You will also help to make sure that I can expand my farming production and provide rice for the seniors in my village where the aisles are already empty of that staple food even though sowing has just begun and harvest is months away and the agricultural minister was fired this week. There is no famine in Japan, I'm not saying that, but it is ominous]Was the Holodomor an allied biological terrorist attack? Inspired by my field trip to the interior of the Japanese alps and the last Zen temple of the germ warfare equipped imperial stay-behind army's HQ, I dig in to this, my possible most paranoid question to date.

In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.=================================================Best Moments:(01:05) The hosts play a fun 10-second game before diving into the main topic(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work(03:41) Focus on data quality at both beginning and end of subscriber journey(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky(05:26) Debunking the myth about only sending to engaged users to rebuild reputation(06:30) Open rates still provide value despite Apple MPP challenges(06:50) Importance of collecting customer feedback to improve email performance(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see(08:38) B2B marketers should separate cold email programs from promotional emails(09:44) Reference to a subreddit about cold emails that provides examples of what not to do=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

ITL kicks off with wild comeback wins from the Pacers and Stars—what a night in sports! Have your expectations changed with the Astros? Plus, the crew debates the most iconic (and annoying) gestures in sports and real life. Then, we reflect on Jim Irsay's legacy after the Colts owner's passing and break down the Texans' schedule: which games inspire the most confidence and which ones raise red flags? Also, the Texans continue their search for a new HQ, and Hard Knocks is back. In Hour 3, ITL digs into what a Nick Caley offense might actually look like for C.J. Stroud, then shouts out Trill Burgers and plays another round of Buy or Sell. Finally, in Figgy's Mixtape: the Texans season confidence rankings continue, inmates are still on the run, and a TikTok trend has the internet panicking.

Roland Garros is here! The French Open has officially landed and the singles draws are out. Join Joel, Kim, and Chris as they dive into the next two weeks in Paris—with plenty of plot twists already in the brackets. On the men's side, top seeds Sinner and Alcaraz face tricky paths, while Novak Djokovic seems to have lucked out with a smoother draw (hello, Zverev's quarter). Can Jack Draper bounce back from last year's early exit?On the women's side, defending champ Iga Swiatek has her hands full in a stacked section featuring Ostapenko, Rybakina, Svitolina, and finalist Paolini. Sabalenka's on the hunt for her first French Open title—if she can get past Qinwen Zheng again. Plus, the team reveals this year's Roland Garros Collect A Set player picks, quarter-by-quarter predictions, and their very BOLD calls for the tournament - we'd love to hear yours too! And don't miss Chris's behind-the-scenes scoop from Paris with Producer Alina, fresh from a draw ceremony full of champagne and strawberries and cream tarts (Wimbledon, is that you?!).PROPERTY HUB INVESTIf you're serious about property, head to https://propertyhub.net/start to take your first step.SOCIALSFollow us on Twitter, Instagram, TikTok and YouTube, plus email the show tennisweeklypod@gmail.com.MERCHPurchase Tennis Weekly Merch through our Etsy store including limited edition designs by Krippa Design where all proceeds go towards the podcast so we can keep doing what we do!REVIEWS***Please take a moment to rate and review the show on Apple Podcasts, Spotify or wherever you get your pods. It really means a lot to us at HQ and helps make it easier for new listeners to discover us. Thanks!*** Hosted on Acast. See acast.com/privacy for more information.

In this episode of Do This, Not That, host Jay Schwedelson answers a listener's question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.=================================================Best Moments:(01:21) They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?(04:05) Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times.(05:20) Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates.(06:03) If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall.(08:08) Weekend email performance... Sunday do really, really well.(08:40) Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%.(09:30) Flash sales are doing incredibly well in the last ninety days.(10:00) Webinar show up rates have gone up really high for Fridays... increased about 25% year over year.(10:56) This is not the time to try to wake the dead in your database.(12:08) Jay, what do you do when someone is perfect on paper, but boring in real life?(13:03) If your friend really likes the person... they're not really asking your opinion.(14:07) If you don't like the person, get out of it. Life's too short.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

If you've ever wondered how to transform a niche idea into a mainstream success, this episode is for you.In this special live recording, host Fiona Fitz heads to London to catch up with two friends from the Perfect Ted team: Marisa Poster, one of the brand's three co-founders, and Shani Higgs, their brilliant Head of Sales.Since their last appearance on Brand Growth Heroes, Perfect Ted has seen phenomenal growth, hitting a revenue run rate of nearly £40 million. And they're just getting started.In this latest episode, Fiona dives into the strategies behind Perfect Ted's rise—from cracking the UK mass market with matcha, to becoming one of the top five importers of matcha globally. Listeners will also hear about their recent global partnership with Oatly, the launch of their new flavoured matcha latte in a can, and what it really takes to scale a challenger brand at speed.Marisa and Shani also share fresh insights from their recent trip to Japan, what it's like growing a fast-moving team, and the biggest lessons they've learned along the way. You'll get the entire scoop.Stay tuned until the end. Fiona shares about her visit to Perfect Ted's new offices, located in none other than Steven Bartlett's HQ!Useful Links:Connect with Marisa on LinkedIn https://www.linkedin.com/in/marisa-poster/Connect With Shani on LinkedInConnect with Perfect Ted on LinkedInPerfect Ted websitePerfect Ted Instagram=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Joe and Connor are back from the future in this double header episode of Mr. Rubio Used To Run. From California, to Boston, to Germany, and back to California, the Running Warehouse team has been traveling around the world and creating content. From hanging out with the influencers in Boston, to visiting the archive / athlete lab at adidas HQ in Herzo Germany, a lot has gone down over the past few weeks!   If you enjoyed this episode, be sure to rate / review and head on over to our Youtube channel to join the discussion: https://www.youtube.com/playlist?list=PLDt-UWZV_fgrrKYe88a1vD0vurpXMqnGw Shop Running Warehouse: https://www.runningwarehouse.com

Veteran Greek journalist Alexis Papahelas tells Morgan Childs about the CIA's role in aiding Greece's military junta, which ruled between 1967 and 1974. From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Morgan Childs. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram's push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.=================================================Best Moments:(00:34) So basically you should only be posting carousels(01:34) Carousel posts... are increasing average engagement rates... to about 30% higher(02:05) Summer oriented subject lines... have a 22% higher average email open rate(03:15) Your summer starts with this email or hot summer, hotter discounts(03:40) This tool doesn't take summer Fridays(04:19) LinkedIn is facing job cuts(05:12) Do you not then use LinkedIn to find your next job?(05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000(06:27) They could be a total of 35% of Nike's sales(06:58) Liberty Mutual's TV spot, the Limu Emu(07:22) They spent... $2,700,000 on that ad this week(07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets(08:00) Tom Cruise can like jump out of planes(08:28) I do not like these live action versions of cartoons(08:58) This is the sixth film in the Karate Kid whatever(09:39) Sorry, Blake Lively(10:00) She needs to hide. If she just hid for a few months...=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!June 24th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable.=================================================Best Moments:(01:18) What is that personality trait that you're that person that doesn't read the room and realize everybody's ready to go?(01:37) There is no debate on the planet that for the next few months, there's uncertainty in the economy.(02:13) One thing is transparency and it can go both ways.(03:21) Be very aware of what's going on in your category.(04:15) If you can't go too far on discounting, the way to do this is double down on messaging on value.(05:08) If you haven't revised your own internal expectations in terms of sales and pipeline, you are making a huge mistake.(06:05) Double down on your existing client base.(07:16) You need to be transparent... on your own channels as well.(07:52) Talk about uncertainty... Have downloadable information, webinars.(08:32) If you're locally sourcing and locally doing things... go hard with that messaging right now.(09:30) He does not know what's going on in his social plans, just FYI.(10:24) Why haven't you made your skin check with so and so, doctor, and I gotta do that?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!June 24th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this special episode, Gill is pulling back the curtain on something brand new—and very exciting: The Collective, a membership designed exclusively for outstandingly good coaches who want to build a phenomenal business without the overwhelm. You'll hear the story behind the spark of inspiration, what makes this different from everything else out there, and exactly what you'll find inside the membership. This isn't just a “thing to join”—it's your new coaching business HQ. Inside this episode: Why Gill created The Collective and who it's for How it complements the Coaching Business Academy (without replacing it) A peek inside the five key pillars of the membership:

It's a milestone moment at Tennis Weekly HQ as we celebrate our 500th episode! Join us for a special edition with Joel, Kim and Chris on hand to look back on all the events from Week 2 at the Italian Open plus look ahead to the French Open. In Rome, the electric rivalry between Jannik Sinner and Carlos Alcaraz reignited once again, with Carlitos emerging victorious to stop the Italian's 26 match winning streak. Jasmine Paolini thrilled the home crowd by doing the singles and doubles double while Coco Gauff came up just short again in another clay final and Sabalenka suffered a straight sets surprise to Qinwen Zheng.Off the court, Novak Djokovic made headlines by ending his coaching partnership with Andy Murray after just six months, and the Laver Cup revealed fresh names for 2025, including Holger Rune and João Fonseca who are set to make their debut in San Francisco. The gang also reflect on some of their favourite moments of the podcast as they hit 500 (Venus Williams! Timea Bacsinszky! Joel at Glastonbury!) and reveal the winners of the Rafael Nadal 'The Warrior' book competition. With 500 events also underway in Strasbourg and Hamburg, Joel ponders whether this is one of the best weeks on the tour to pick up some big and easy ranking points if you are an out of form player (ahem, Andrey Rublev). Thanks for joining us for 500 episodes—we couldn't have done it without you!Roland-Garros Hospitality with Sports, Travel and Hospitality GroupTo guarantee the best seats in the house with ticket-inclusive official hospitality, visit https://bit.ly/4j6RYBzSOCIALSFollow us on Twitter, Instagram, TikTok and YouTube, plus email the show tennisweeklypod@gmail.com.MERCHPurchase Tennis Weekly Merch through our Etsy store including limited edition designs by Krippa Design where all proceeds go towards the podcast so we can keep doing what we do!REVIEWS***Please take a moment to rate and review the show on Apple Podcasts, Spotify or wherever you get your pods. It really means a lot to us at HQ and helps make it easier for new listeners to discover us. Thanks!*** Hosted on Acast. See acast.com/privacy for more information.

Groove Radio's Official TOP 5 GROOVES Weekly Chart Hosted by Swedish Egil - Week of 05-19-25 01 Tiesto, Odd Mob & Goodboys - Won't Be Possible (Extended Mix) - Musical Freedom 02 Robin Schulz, NERVO & KOPPY - Freaking You Out (Radio Edit) - Warner Music Group Germany 03 Travis Emmons & Darcey - Spooky (Original Mix) - Glasgow Underground 04 Andhim, AMEME & Malou - Feel The Love (Radio Edit) - Insomniac Records 05 The Prince Karma - Sweet Freedom (ft. Joe Killington) - Ultra Records -- About GROOVE RADIO Groove Radio is the Rhythm of the Future - always on in HQ audio with electronic dance music and DJ culture LIVE from Los Angeles. Curated by legendary radio programmer, Swedish Egil, Groove Radio celebrates 30+ years featuring iconic and emerging talent from the early classics of 90's techno and house music to the sounds of today's dance music festivals. -- For more info visit:  grooveradio.com c2025 Groove Radio. All rights reserved.

In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.=================================================Best Moments:(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes(05:20) How smaller companies can effectively partner with larger organizations(08:14) What makes a podcast “bingeable” — consistent, audience‑first value(09:15) Should you release podcast episodes you're not 100 % satisfied with?(11:30) Paid‑media strategies and when they really move the needle(14:03) The blurring line between creators and media companies(15:54) Prediction: online communities are the next big wave in the creator economy(17:55) How creative professionals can find fulfillment—and longevity—in marketing=================================================Guest BioCarly Baker develops podcast partnerships and media strategies for HubSpot Media Network, working on shows like My First Million and Marketing Against the Grain. A former professional classical oboist, she brings a unique creative lens to B2B media, championing personality‑led content and win‑win collaborations that expand reach and revenue.CONNECT WITH CARLY!! - Carly Baker More on Hubspot Media Network - https://creators.hubspot.com/=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.=================================================Best Moments:(00:59) You can ask ChatGPT to audit things(02:05) Compare your homepage to your top 3 competitors(02:38) Audit your LinkedIn profile as a personal brand coach(03:06) Curate gifts under $50 that are clever, unique, and shipped fast(04:07) Audit my site for AEO—what's missing?(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI(08:10) Black coffee is not a flex(08:50) Not taking a vacation for 6 years is not impressive(09:38) I don't watch TV—go play with rocks=================================================“Audit my homepage for conversion leaks.”➤ Add: You're a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.“Compare our homepage to our top 3 competitors.”➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.“Audit my promo emails.”➤ Add: You're the world's greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.“Audit my LinkedIn profile like a personal brand coach.”➤ Add: Based on my industry, tell me what's missing from my profile to attract leads or speaking gigs.“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”➤ Add: You're a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don't give me basic stuff. Be quirky but useful.AEO PROMPT:“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What's missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first

Episode Summary: Ready to stop winging it and start running your private practice like a real business? In this episode, I walk you through how to use Google Workspace (formerly G Suite) as your digital HQ. From organizing your SOPs to managing speaking gigs and automation, I break down how to finally get your back office in order—using tools you already pay for.What We Cover:Why Google Workspace is more than just email and storageHow to set up a professional email with your domainWhat folders you should have in your Google DriveHow to write and organize SOPs in Google DocsUsing Google Sheets as your digital task manager and content trackerTime blocking tips using Google CalendarUsing Google Forms to collect feedback, speaker requests, or intake infoWhat you need to know about HIPAA compliance and the BAA for therapistsABUNDANT RESOURCESAligned Launch Method Masterclass – Register HereDigital Product StoreYouTubeInstagram

Paris... Roland Garros... French Open... with the second Grand Slam of the season just around the corner, we bring you a special episode from Tennis Weekly HQ where we talk Spanish legend Rafael Nadal with renowned tennis journalist and author Christopher Clarey who gives us an honest and insightful portrayal of the King of Clay in his latest book: The Warrior: Rafael Nadal and His Kingdom of Clay.With Joel and Kim, Chris takes us behind the scenes of Rafa's relentless rise to dominance on clay, the psyche that defines his greatness, where the biggest impact Uncle Toni made on his game, what he feels were his sweetest triumphs at the French Open in Paris and much more. We also discuss the legacy he has built off of the red dirt at Wimbledon and whether the Roger Federer rivalry could happen one more time on the court. Whether you're a lifelong Nadal fan or simply fascinated by greatness (or should that be GOATness?), join us for the story of Rafael Nadal like never before told as we reflect on one of the sport's most iconic champions.BUY THE BOOK 'THE WARRIOR: RAFAEL NADAL AND HIS KINGDOM OF CLAY'Buy on AMAZONBuy on AUDIBLEBuy on WATERSTONES (UK)Buy on WORLD OF BOOKSGrab your copy now!Follow Chris on Substackhttps://christopherclarey.substack.com/SOCIALSFollow us on Twitter, Instagram, TikTok and YouTube, plus email the show tennisweeklypod@gmail.com.MERCHPurchase Tennis Weekly Merch through our Etsy store including limited edition designs by Krippa Design where all proceeds go towards the podcast so we can keep doing what we do!REVIEWS***Please take a moment to rate and review the show on Apple Podcasts, Spotify or wherever you get your pods. It really means a lot to us at HQ and helps make it easier for new listeners to discover us. Thanks!*** Hosted on Acast. See acast.com/privacy for more information.

Hey Heroes!In this episode, we're discussing the confirmed cast of the new Harry Potter show, the news of Spider-Man: Brand New Day and much much more! Thanks for tuning in!Introducing Hero's HQ! Get exclusive access to premium episodes with a monthly membership. Your support helps us keep the content coming—join us and be part of a community where you'll get more of what you love. Don't miss out—subscribe now! Link here for more details. We've added a segment to the end of our Week in a Flash episodes—Hero's Q&A! Got a question? Send it in using the link below, our DMs, or email, and we'll answer it at the end of our weekly episodes!Heroes in the Moment covers the universes of Marvel, DC, Star Wars, Harry Potter and more! We review movies and shows, break down trailers, and bring you the latest news! Episodes drop Tuesdays and Thursdays, so be sure to tune in wherever you listen to podcasts!Send us a textSupport the showSubscription page: https://www.buzzsprout.com/1310095/subscribeYouTube: http://www.youtube.com/@heroesinthemomentInstagram: https://www.instagram.com/heroesinthemoment/Website: https://heroesinthemoment.buzzsprout.comBusiness email: heroesinthemoment@gmail.comWe love y'all! Thanks for your support! -Michael and Nathan

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can.=================================================Best Moments:(01:30) Addressing declining show-up rates for events and webinars(02:23) The power of remarketing to people who have already signed up(03:33) Using Instagram Reel ads for remarketing (even for B2B)(05:24) Creating incentives for live attendance with exclusive content(07:05) "Ridiculous question" about Dr. Pimple Popper and Lifetime TV=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

✨ Stethoscopes and Strollers just turned ONE. ✨One year. Over 60 episodes. Incredible guests. 18 five-star reviews. A global top 5% ranking — and a deeply aligned space that continues to grow week after week.This week's episode is a little different. It's a celebration. A reflection. A reminder of what's possible when you follow that small voice that says, I think I'm supposed to do this.In this episode, I'm sharing:

In this episode we chat to Graham Grant, CEO of Seequent, world leaders in earth-modelling, analysis, data management and collaboration software. They help organisations to understand the underground, giving the confidence to make better decisions faster. Graham has a background in logistics and shipping and has been with Seequent for the past 13 years and is on the podcast today to talk about the company, technology, their recently launched open software platform Seequent Evo, talent and skills shortage in our industry and how they are adapting and what the mining industry can learn from other industries. KEY TAKEAWAYS Geoscience plays a crucial role in the mining industry by helping to identify valuable minerals underground. It involves complex processes that require accurate data collection and analysis to ensure economic extraction of resources. Sequent recently launched an open software platform called Sequent Evo, designed to address significant challenges in the mining industry, such as fragmented information systems and disconnected data. This cloud-native platform aims to enhance collaboration, drive automation, and facilitate faster decision-making. The mining industry is facing a significant skills gap due to a decline in new graduates entering geoscience programs and the retirement of experienced professionals. Initiatives like Visible Geology aim to engage younger audiences and promote interest in geology and mining careers. There are valuable lessons to be learned from other industries, such as oil and gas and civil infrastructure. For instance, the mining sector can benefit from adopting real-time downhole measurement techniques used in oil and gas to improve drilling efficiency and reduce costs. BEST MOMENTS "We are a software company that specialises in geosciences, and we're global leaders in that space... our HQ's in New Zealand, but we have around 800 staff in many countries, thousands of customers, and those customers span 150 countries around the world." "Mining companies are really cost sensitive... running operations cost effectively... we removed about 75% of all the repetitive tasks, which upped their employee productivity by about half." "We've got a massive skills gap coming in the next 10 to 20 years... if you talk to your average geologist, they didn't find their way into the industry because a careers advisor told them to." "We need innovative approaches, you need fresh thinking... " VALUABLE RESOURCES Mail: rob@mining-international.org LinkedIn: https://www.linkedin.com/in/rob-tyson-3a26a68/ X: https://twitter.com/MiningRobTyson YouTube: https://www.youtube.com/c/DigDeepTheMiningPodcast Web: http://www.mining-international.org This episode is sponsored by Hawcroft, leaders in property risk management since 1992. They offer: Insurance risk surveys recognised as an industry standard Construction risk reviews Asset criticality assessments and more Working across over 600 sites globally, Hawcroft supports mining, processing, smelting, power, refining, ports, and rail operations. For bespoke property risk management services, visit www.hawcroft.com GUEST SOCIALS https://www.seequent.com/ https://www.visiblegeology.com/ https://www.linkedin.com/in/grahamgrantuk/ https://www.linkedin.com/company/seequent/ https://www.youtube.com/seequent https://x.com/Seequentglobal ABOUT THE HOST Rob Tyson is the Founder and Director of Mining International Ltd, a leading global recruitment and headhunting consultancy based in the UK specialising in all areas of mining across the globe from first-world to third-world countries from Africa, Europe, the Middle East, Asia, and Australia. We source, headhunt, and discover new and top talent through a targeted approach and search methodology and have a proven track record in sourcing and positioning exceptional candidates into our clients' organisations in any mining discipline or level. Mining International provides a transparent, informative, and trusted consultancy service to our candidates and clients to help them develop their careers and business goals and objectives in this ever-changing marketplace. CONTACT METHOD rob@mining-international.org https://www.linkedin.com/in/rob-tyson-3a26a68/ Podcast Description Rob Tyson is an established recruiter in the mining and quarrying sector and decided to produce the “Dig Deep” The Mining Podcast to provide valuable and informative content around the mining industry. He has a passion and desire to promote the industry and the podcast aims to offer the mining community an insight into people’s experiences and careers covering any mining discipline, giving the listeners helpful advice and guidance on industry topics. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Send us a textToday's Ones Ready daily drop is live, chaotic, and absolutely unfiltered. Peaches is back with the May 13th Pentagon dumpster fire, bringing you face-to-face with the DoD's awkward puberty phase—complete with budget panic, stop-loss PTSD flashbacks, anti-satellite power moves, and the government realizing maybe it should let junior officers make some decisions. Also: cannon fodder for Cannon AFB (again), HIMARS over Taiwan, and a real-life Olympian joining the Air Force after drowning (and surviving). You literally can't make this up.Still sleeping on the Operator Training Summit? Four slots left. You don't want to be the one DM'ing after it's full, begging for forgiveness. Get in or get smoked.

In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul.=================================================Best Moments:(00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search(02:19) ChatGPT's user growth to 800 million weekly active users, doubling from February(02:39) How websites need to include listicles and answer core questions to appear in AI search results(04:06) Apple's plan to redesign Safari to focus on AI search engines(05:03) Chuck E. Cheese launching its own branded media network(06:46) Webinar marketing data showing Wednesdays and Fridays have highest registration rates(07:32) 2PM identified as the optimal webinar time with highest attendance rates(08:05) Most webinar registrations happen in the week before the event (78.9% within two weeks)(08:30) Update on Meghan Markle's podcast performance and comparisons to "Do This, Not That"=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

Send us a textWild bets, hot streaks, and a little market seduction.The acid capitalist is back, sunburnt and shirtless, broadcasting straight from St. Barts with sand in his toes and a dollar short in his hand. This is Confessions Part II, the origin story sharpened, scuffed, and refitted for today's volatility junkies. If finance had a Tarantino cut, this is it.We rewind to the end of 2002. The Nasdaq's wreckage still smoldering. The S&P up 9 percent. Me? Flat for the month, down 4.9 percent since launch. A hedge fund rookie trading like he's strapped to a rocket and reading tea leaves in reverse. There were no parades. No consensus. Just my gut, and it was twitching.I placed my first real bet, short the dollar. The Dixie was at 110. Five years later, it would bleed to 70. Back then, they laughed. Now they squint at the same charts, claiming they saw it coming. They didn't. But I did. Commodities stopped dying. Gold stopped bleeding. Something turned. And I felt it.This episode isn't about P/E ratios. It's about instinct. Rage. Faith. Hunger. It's about building Eclectica not as a fund but as a fever dream. I didn't chase storms. I waited for them. I didn't knock. I picked the lock. That investor? That was me.We talk Amsterdam Commodities, no website, no pitch deck, no interest in seduction. It smelled of hash and history. It was cheap, opaque, and irresistible. And it hit. Like a ten-bagger. Like something better than sex. No, seriously, would you rather have a one-night stand or a tenfold return on your weirdest position?Oh, and then there's Brazil. The one that ghosted me. The stock I dumped, live, while staring through the glass of their too-polished HQ. They didn't show me respect. So I showed them the door.This is the cockpit view of macro. Of madness. Of the market as mythology. No suits. No soft landings. Just you, me, and a twitch in the eye of the storm. Press play.⬇️ Subscribe on Patreon or Substack for full episodes ⬇️https://www.patreon.com/HughHendryhttps://hughhendry.substack.comhttps://www.instagram.com/hughhendryofficialhttps://blancbleustbarts.comhttps://www.instagram.com/blancbleuofficial⭐⭐⭐⭐⭐ Leave a five star review and comment on Apple Podcasts!

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand's reputation and trust over time.=================================================Best Moments:(00:07) Introduction to the new special series called "The Bathroom Break"(02:16) Explanation of negative signal: content that hurts your brand's reputation(03:01) The concept of lifetime value for an audience vs customers(03:54) Common marketing automation mistakes that create negative signals(04:41) Outdated content like "2025 outlook" still being sent in May(05:01) The importance of managing the long tail of your content(05:34) Ways to identify negative signal in your marketing strategy(07:20) Drawing parallels between marketing negative signals and social communication(09:19) Brief mention of Jay recently going viral on Instagram=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this joyful, wide-ranging convo, we're joined by the radiant Diaz—aka @dancingwarrior on Instagram! We dive into the origin story behind his vibrant online presence, how he found his footing in the yoga and movement world, and his spicy takes on the satire behind his videos. We chat about Bali as influencer HQ, cell phone use in class, his bold career shift into yoga, and the journey of finding your people in this field.Of course, we also go delightfully off-topic—covering relationships, LGBTQIA+ experiences, and a surprising confession about the one secret item Bradshaw always packs on retreats. (Hint: it's very... Bradshaw.)Diaz is funny, grounded, and an absolute joy to talk to. This episode felt like catching up with an old friend, and we're already dreaming about visiting him in Bali someday. Until then, we'll be following along and cheering on whatever he does next.Find Diaz Online:Instagram: @thedancingwarriorWeekly Yoga Classes: @yoga_pranava @serenitybaliYouTube: Diaz's ChannelUPCOMING RETREATS:Nicaragua Yoga Retreat for Students (Feb 2026): More InfoYoga Teachers Retreat: Costa Dulce, Nicaragua (March 2026): More InfoJOIN OUR FUNNY FAM: Community LinkPODCAST SUBSTACK: Subscribe HereFOLLOW US:@thefunnythingaboutyoga@cayayogaschool@gianagambino@bradshawwishMORE LINKS:Caya Yoga SchoolGiana Yoga Hosted on Acast. See acast.com/privacy for more information.

We're giving you the real, unfiltered scoop on what it was like to film our very first long-form video — and spoiler alert: it wasn't easy!

We're halfway through the Italian Open in Rome, and there's been no shortage of drama in the final clay Masters event in the build up to the French Open in Paris. Joel and Chris are on hand at Tennis Weekly HQ to talk all about the return of the World Number 1 Jannik Sinner from suspension including the player and fan reaction. Carlos Alcaraz is also back, if a little under the radar after missing Madrid, but has got the pair pondering could we be in for another Sinner-Alcaraz ding dong? And if not, when?On the WTA side, It's been another bumpy ride though on the clay for Iga Swiatek who suffered a early loss to Danielle Collins which put the chance of defending her Roland Garros title further into doubt whilst Coco Gauff proved why she could be the biggest threat to Aryna Sabalenka in Paris with a classy win over Emma Raducanu to make the quarterfinals.Outside of Rome, Novak Djokovic grabbed headlines with a wildcard entry into Geneva whilst his PTPA player union scored a legal win over the ATP. Plus, the Billie Jean King Cup Finals draw in Shenzhen is out as Great Britain were handed Japan - but who will be the British Number 1 leading the charge when September rolls around? We also break down what we're looking forward as Week 2 in Rome gets underway and Joel is in the hot seat with nowhere to run in a solo edition of Par for The Courts.Roland-Garros Hospitality with Sports, Travel and Hospitality GroupTo guarantee the best seats in the house with ticket-inclusive official hospitality, visit https://bit.ly/4j6RYBzSOCIALSFollow us on Twitter, Instagram, TikTok and YouTube, plus email the show tennisweeklypod@gmail.com.MERCHPurchase Tennis Weekly Merch through our Etsy store including limited edition designs by Krippa Design where all proceeds go towards the podcast so we can keep doing what we do!REVIEWS***Please take a moment to rate and review the show on Apple Podcasts, Spotify or wherever you get your pods. It really means a lot to us at HQ and helps make it easier for new listeners to discover us. Thanks!*** Hosted on Acast. See acast.com/privacy for more information.

The crew of the Little Snail, traveling food truck and makeshift HQ for this band of equally makeshift adventurers, has agreed to escort a young priestess named Veile to a mysterious destination. Within days, they met their first obstacle: a group of mischievous Fleggs who've vandalized the Little Snail and sabotaged the way forward… This week on Perpetua: The Shadow of the Dragon Tower Pt. 02 Perpetua Guide [In Progress v.01] NPCs & Monsters [PNMS] Flegg [NMFL] Typical Traits: Mischievous, Anxious, Clever, Family Oriented Stats: DEX 8, INS 8, MIG 8, WLP 8 Attacks: Flegg Strike, Infuriate, Flegg Blast Special Abilities: Final Act: Stoneshell In-Game Description: A living egg. It comes up to your shins. It has a beak!? These guys must be a little different than they were in the demo, because they definitely didn't have the ability to turn into a stone when you killed them in Prelude. I wonder if something happened to them between the game or if the designers just rebalanced them? Anyway, they're a basic enemy type, pretty good for grinding, but don't underestimate how they can overwhelm you in a group. Starter Tip: Even though they're “monsters” you can actually try to use Persuasion on them! Vinnor Jekk (he/him) [NMVJ] Traits: Devoted, Optimistic, Pedantic, Arrogant Stats: ??? Attacks: ??? Spells: ??? In-Game Description: Solivigant of the Way of Fearless Truth who seeks to enact a world-saving prophecy. I can't tell what I think about this guy. Either he's going to betray the party and become a mid-game boss or he's just one of those guys you hate to talk to even though he's technically right about everything. No clue about stats/attacks/spells (because let's be real, this guy DEFINITELY has spells). Starter Tip: Depending on your dialog choices you can get a chance to snoop through his stuff to get more lore.  Chelik, Awakened Dragon Watcher (she/her) [NMCH] Traits: Wise, Focused, Out-of-Her-Time, Melancholy Stats: DEX 6, INS 10, MIG 6, WLP 10 Attacks: Elemental Charge  Spells: Ice Beam, Flame Breath In-Game Description: Recently revived scryer of the Dragon Watchers. I can't stress this enough: Chelik is an optional boss. Unless you have done a bunch of grinding, she's probably out of your range when you first meet her. Yes, you can get some really decent gear if you manage to knock her out, but I think it's probably worth trying to avoid the fight all together (or else use the Persuade command to try to escape it). Starter Tip: If she's using Elemental Charge, that means she's low on MP and you can probably push the advantage a little!   Hosted by Austin Walker (austinwalker.bsky.social) FeaturingAli Acampora (ali-online.bsky.social), Art Martinez-Tebbel (amtebbel.bsky.social), Jack de Quidt (notquitereal.bsky.social), and Andrew Lee Swan (swandre3000.bsky.social) Produced by Ali Acampora Music by Jack de Quidt (available on bandcamp) Cover Art by Ben McEntee (https://linktr.ee/benmce.art) With thanks to Amelia Renee, Arthur B., Aster Maragos, Bill Kaszubski, Cassie Jones, Clark, DB, Daniel Laloggia, Diana Crowley, Edwin Adelsberger, Emrys, Greg Cobb, Ian O'Dea, Ian Urbina, Irina A., Jack Shirai, Jake Strang, Katie Diekhaus, Ken George, Konisforce, Kristina Harris Esq, L Tantivy, Lawson Coleman, Mark Conner, Mike & Ruby, Muna A, Nat Knight, Olive Perry, Quinn Pollock, Robert Lasica, Shawn Drape, Shawn Hall, Summer Rose, TeganEden, Thomas Whitney, Voi, chocoube, deepFlaw, fen, & weakmint This episode was made with support from listeners like you! To support us, you can go to friendsatthetable.cash.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times.====================================Best Moments:(00:40) Introduction of behavioral‑science expert Nancy Harhut(01:50) Marketing during uncertain economic times(03:25) Autonomy bias—why giving choices boosts conversions(04:39) BYAF (“But You Are Free”) technique can double response(07:27) Magnitude encoding: how price positioning shapes perception(09:20) Physical space the price takes up influences value perception(10:18) Correct placement of original vs. sale prices for max impact(13:24) The reciprocity principle—favors that compel customers to repay(14:35) Where to connect with Nancy and grab her book=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that's helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses.=================================================Best Moments:(01:04) The email strategy: sending a basic feedback request email to your database(01:46) Subject line technique: using only the word "question" with no preheader(02:37) How to adapt this strategy for different business types and database sizes(04:00) Using AI to synthesize and analyze customer feedback responses(05:38) Why this approach works better than traditional surveys(05:55) Bonus benefit: improved email deliverability through reply engagement=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

"AI can't produce anything we haven't already heard." Chuck Zwicky and Lij Shaw discuss how AI is changing music production and songwriting, highlighting the importance of human elements and collaboration in the creative process while exploring the balance between technology and artistic expression. Chuck offers insights on mixing, emphasizing the value of interaction and the significance of live feedback in crafting music. The conversation also includes personal anecdotes and advice for aspiring producers. Get access to FREE mixing mini-course: https://MixMasterBundle.com My guest today is Chuck Zwicky, a Manhattan-based engineer, writer, and producer with a diverse discography. Chuck has worked with iconic artists like The Rembrandts, Reggie Watts, Soul Asylum, Prince, and Information Society, as well as emerging talents. His sun-soaked mixing HQ reflects his unique approach to mixing, from the gear he uses to the plugins he designs himself. Chuck likes to bring together the audio artist and scientist through his techniques. This is Chuck's second time on the show — he first joined us in episode RSR260. THANKS TO OUR SPONSORS! http://UltimateMixingMasterclass.com https://usa.sae.edu/ https://www.izotope.com Use code ROCK10 to get 10% off! https://www.native-instruments.com Use code ROCK10 to get 10% off! https://www.adam-audio.com/ https://stealthchair.com/ Use code ROCK10 to get 10% off! https://www.makebelievestudio.com/mbsi Get your MBSI plugin here! https://RecordingStudioRockstars.com/Academy  https://www.thetoyboxstudio.com/ Listen to the podcast theme song “Skadoosh!” https://solo.to/lijshawmusic Listen to this guest's discography on Spotify: https://open.spotify.com/playlist/6m08mI58QrvO8e97BrilPi?si=f0ab12ca4019468d If you love the podcast, then please leave a review: https://RSRockstars.com/Review CLICK HERE FOR COMPLETE SHOW NOTES AT: https://RSRockstars.com/505

In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.

We're in Galicia, in Northern Spain, at the HQ of the global retailer Zara. It's a rare glimpse behind the scenes of how they create the clothes for a brand that's one of the most successful stories in fast fashion.But is Zara starting to lose its shine after posting slower sales growth at the start of this year? Mainstream rivals are trying to catch up and newer, online brands are disrupting the market. Presenter: Emma Simpson Producer: Danielle Codd(Picture: Inside one of the company's stores in South Korea. Credit: Inditex)

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks.=================================================Best Moments:(01:46) Win-back campaigns should start much earlier than one year of inactivity(02:11) 70% of people who haven't engaged with emails after 60 days never will again(03:00) 30-day win-back strategy: value-driven special content(03:57) 60-day win-back strategy: create FOMO with mistake messaging(04:33) 90-day win-back strategy: confirmation status emails(05:41) 120-day win-back strategy: go nuclear with timing and sender changes(06:17) Sponsor segment: Emma from Marigold email platform(07:27) TV show recommendations including Paradise, Love Hotel, and House Hunters=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

Navigating Leadership in the Age of Digital Disruption: Insights from Mike Peterson

In this What's Up This Week edition of Do This, Not That, host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta's AI‑powered ad push to TikTok's “Dinosaur Time” foodie craze.=================================================Best Moments:(00:51) Meta's earnings call: AI‑generated ads take center stage(02:41) Mark Zuckerberg's vision for the future of AI advertising(03:28) Why May is the prime month for emojis in email subject lines(04:54) Meta's controversial “MovieMate” test encouraging phone use in theaters(06:44) Jay's personal boycott of Blake Lively's new film Another Simple Favor(08:00) The ridiculous “Dinosaur Time” food trend sweeping TikTok=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

A Spokane man who has lived in the United States since he was a toddler is in ICE custody, but local media is leaving out some important details. A journalist tried to used the Kentucky Derby to attack Trump’s immigration polices. And the final results of the race were a bit ironic. KIRO 7 looked into the safety of public transportation in Seattle. // LongForm: GUEST: Spokane City Councilmember Jonathan Bingle has received an ethics complaint for being “anti-trans.” // Quick Hit: The ATF removed a memorial honoring victims of gun violence at its HQ. President Trump wants to open up Alcatraz for heinous criminals.

Last time we spoke about the Battle for the Great Wall of China. In 1933, the Kwantung Army faced logistical struggles and sought political deals with Chinese warlords to seize North China. Despite capturing key areas, chaos reigned as their unauthorized operations defied Tokyo's orders. When Emperor Hirohito demanded a withdrawal, the army reluctantly complied, derailing a coup attempt. Though peace talks followed, distrust persisted, and rogue Japanese commanders plotted fresh offensives. Amid international tensions and League of Nations' inaction, chaos loomed over China's battle-scarred plains. As tensions rose in North China, General Muto hesitated to advance without orders from Tokyo. With imperial approval, he launched a renewed offensive on May 3rd, leading the Japanese 6th and 8th Divisions to sweep through Chinese defenses. Despite Chinese concessions led by pro-Japanese Huang Fu, the Japanese pushed toward Peiping. Failed coups and desperate peace talks ensued. By May 25th, ceasefire talks began, but Japan's strengthened position left China scrambling to secure stability.   #148 The Tanggu Truce Welcome to the Fall and Rise of China Podcast, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about the history of Asia? Kings and Generals have an assortment of episodes on history of asia and much more  so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel where I cover the history of China and Japan from the 19th century until the end of the Pacific War. As we last left off the IJA 6th and 8th Divisions had just taken up new positions threatening the Peiping-Tientsin area. Meanwhile the Tientsin Special service Agency had tried every scheme they could think of to establish a coup against Peiping. All of these actions were done to increase Japan's poker hand at the negotiating table. On May 17th Huang Fu arrived at a very panicked Peiping. Two days prior, the Japanese had taken an even harsher stance, demanding the Chinese forces withdraw to a line running between Shunyi, Paoti and Lutai. This demand would send the Chines further west than the line agreed upon for the ceasefire. So the Chinese ignored the demand and this inturn brought the negotiations to a standstill. On the 18th the Army General staff in Tokyo drew up a new draft titled “essentials for the Guidance of North China”. Having been chasing around the Kwantung Army like a dog chasing a car, Tokyo HQ wanted to finally draft some real legislation to reign in their unruly pet. On the 19th the General staff submited an ultimatum instructed the Kwantung Army to withdraw to Manchukuo after it reached an agreement with the Chinese, specifically to obtain the right to garrison specified locations within the Great Wall. On the 21st the Kwantung Army drew up its version of a ceasefire proposal, submitted it to the General staff who approved it. Here is a complete breakdown of it: “1) The cease-fire agreement is of a purely military nature and excludes political factors. For by returning to Manchukuo in general as quickly as possible, the imperial Japanese army will demonstrate that it acts in the cause of justice and fairness and will manifest the essence of the Japanese spirit.  2) The withdrawal line of the Chinese army and the cessation line of the Japanese army should conform generally to that referred to in the "Basic Outline" of the General Staff; that is, it should conform to the policy of the Kwantung Army and to Nagatsu's proposal. However, the return of the Japanese army to Manchukuo will be voluntary, after observance of the cease-fire terms by the Chinese army has been confirmed, and will not be specifically prescribed in the text of the agreement.  3) In order to prevent any delay in the establishment of a ceasefire, the designs of the Tientsin Special Service Agency will be terminated.  4) The site of the cease-fire agreement must be selected with consideration for the issuing of commands to military units in accord with the plans of the Japanese army command with respect to any situation which may necessitate military action at any time during the course of negotiations for cease-fire. Furthermore, a location convenient to the gathering of foreign diplomatic officials and press correspondents and to meddling intervention by third powers must be carefully avoided.” On the 22nd, the Kwantung Army ordered the Tientsin agency to discontinue their activities as the Japanese were now willing to accept a ceasefire. The Japanese and Chinese then agreed on a date and place, that being located along the Peiping-Shanhaiguan railway to sign a ceasefire agreement. For the talks, the Japanese naval attache at Peiping, Lt Commander Fujiwara Kiyoma was chosen who visited Huang Fu's residence on the 22nd. Talks began and by 2am the next day, He Yingqin received a letter officially instructing him to abide by the ceasefire terms. Thus the first step had been taken. On the 25th Chinese officials Li Zuyi and Xu Yenmu rode with Fujiwara to Miyun, then a temporary HQ for the IJA 8th Division. There they passed mounds of dead chinese placed specifically along the roadside, obviously to intimidate them. They arrived to Miyun at 4am to officially show the ceasefire proposal letter to General Nish of the 8th division. Then they got a slap in the face, a new demand was tossed at them.  "As the first step, in order to verify the compliance of the Chinese army, the Japanese army may at any time use airplanes or other means to inspect the withdrawal of the Chinese army. The Chinese authorities shall afford them the necessary protection and facilities."This last minute new demand was imposed because Tokyo HQ believed it was necessary to have aerial observation to make sure both parties did not breach the agreement. The two Chinese officials did not want to devolve the talks so they signed it and returned to Peiping. The official negotiations began on May 30th at Tangu. The Kwantung delegation was led by Major General Okamura Yasuji, their vice chief of staff. He was assisted by Colonel Kita Seiichi, Lt colonel Nagatsu Sahishige, Majors Kono Etsujiro, Endo Saburo and Fujimoto Tetsukuma, Captain Okabe Eiichi and Secretary Hayashide Kenjiro of the Japanese embassy in Manchukuo. The Chinese delegation was led by Lt General Xing Pin and assisted by Chen Zungzu, Xu Yenmu, Chang Xukuang, Li Zeyu and Li Shuzheng. At the offset the Chinese Army declared Tangu under martial law as the Japanese navy dispatched the battleship Kamoi with the 14th destroyer squadron to cruise offshore. The first session of the talks began at 4pm, only lasted some 30 minutes as both sides exchanged formal credentials and such. During that night both sides proded each other trying to figure out what either would accept. Nagatsu decided to show some of the Chinese delegates a document titled “annex document concerning the Organization of Police”. This had been drafted by the Kwantung Army to try establish a demilitarized zone in northeastern Hubei, whose security would be maintained by Chinese police units. The specifics of the document said such a feat would require a force no larger than 20,000 men, with no single units exceeding 200 and they should be armed with nothing stronger than a rifle, pistol or bayont. Nagatsu personally believed this was way to much to ask of the Chinese and advised changing the wording to what the Chinese police could wield as  "shall not be constituted of armed units hostile to Japanese feelings." After seeing the faces of the Chinese upon reading the document, Nagatsu would remark "This evening the Chinese appear to have gained the impression that our proposal will be excessively harsh."  The second session of talks began at 9am the next day whereupon General Okamura presented their draft accord:  “1) The Chinese army shall immediately withdraw to the regions west and south of the line from Yench'ing to Ch'angp'ing, Kaoliying, Shunyi, T'ungchou, Hsiangho, Paoti, Lint'ingk'ou, Ningho, and Lut'ai, and undertakes not to advance beyond that line and to avoid any provocation of hostilities.  2) The Japanese authorities may at any time use airplanes or other means to verify carrying out of the above article. The Chinese authorities shall afford them protection and facilities for such purpose.  3) The Japanese army, after ascertaining the withdrawal of the Chinese army to the line stated in Article 1, undertakes not to cross the said line and not to continue to attack the Chinese troops, and shall voluntarily withdraw, in general, to the Great Wall.  4) In the regions to the south of the Great Wall and to the north and east of the line defined in Article 1, the maintenance of peace and order shall be undertaken by the Chinese police force. The said police force shall not be constituted of armed units hostile to Japanese feelings. feelings.  5) The present agreement shall come into effect upon its signature.” To these demands Xing Pin stated that since the Chinese army had alrady withdrawn to or even beyond what was asked of them, the Japanese forces should respond promptly by withdrawing from the battle zone and to the Great Wall. Xing Pin added that he hoped his Japanese colleagues understood the Chinese Army might be required to help quell bandits that might disturb the vacuum caused by the Japanese withdrawal. To this the Japanese neither agreed nor disagreed and the meeting ended by 9:20. During the interlude the Chinese frantically sought to push further concessions. But the Japanese took a hard stance and stated they would accept nothing until their demands were signed upon. Talks officially resumed at 10:57 and within only 15 minutes both teams signed a truce agreement. Not a single change had been made in the draft the Kwantung Arym had presented. By 2 pm Xing Pin began a request that the Chinese Army be permitted to deal with bandits in the evacuated zone, as police alone most likely would not be enough.  Once the Tangu truce had been signed, the Chinese began to fear rebellious warlord types, particularly Feng Yuxiang might try to exploit the demilitarized region now that the Chinese Central Army had been withdrawn. The Japanese took a solid stance opposing any exceptions to their truce and would never allow Chinese Army units within the demilitarized region. The Japanese in response to the Chinese demands stated "In case there shall be in the Demilitarized Zone armed units disturbing peace and order which the police force shall be unable to cope with, the situation will be dealt with by common accord between the two parties." The Chinese had no choice but to agree to this. The final session resumed at 3:45 pm, whereupon the Chinese tried to obtain agreement on two specific aspects of the truce:  The Japanese reconnaissance aircraft would not conduct inspection flights without giving prior warning The Japanese Army would not misconstrue a move by the Chinese Army which had already withdrawn behind the line established in the truce agreement to return to the authorized line. The Japanese simply refused to even discuss these issues and a 4:05 pm the Chinese simply signed. The Japanese then submitted 4 new demands: 1) Withdraw the two cavalry divisions [formerly of the Northeastern Army] from the area southwest of Fengning in Jehol province.  2) Move the forty divisions of the Chinese Central Army presently in the Peiping-Tientsin region to some other appropriate region for the restoration of peace and order in that region.  3) Remove the entrenchments and military establishments of the Chinese army [used by Yii Hsueh-chung's army] in the area around the mouth of the Pai River.  4) Exercise strict control over anti-Japanese activities, which are the basic cause of Sino-Japanese conflict. To this the Chinese agreed with the last 3 demands and promised to “investigate” the first. At 4:10 the truce talks officially ended. As a consequence of the Tangu Truce, the Japanese Army had gained a foothold in northeastern Hubei. They would press further in the coming years, thus this truce was basically their first step in conquering north China. As you can imagine the Japanese were not done milking every drop from the Chinese. During the entire Tangu treaty talks, the Japanese had intentionally kept everything limited to military matters. The Japanese also sought to deal with what was expected to be a collosal anti-japanese movement in north china. To this end Foreign Minister Uchida Yasuya was given a list of demands to press upon the Chinese:   1) The Peiping Political Affairs Council will unreservedly suppress all anti-Japanese movements and other related anti-Japanese activities of the Kuomintang in the area under its jurisdiction.  2) The said Council will unreservedly suppress all activities that disturb the peace in the area along the Great Wall by the use of militia units, or other means, from the area under its jurisdiction.  3) The said Council will unreservedly remove all obstacles to legal peaceful traffic across the Great Wall.  4) The said Council will, with the agreement of the Japanese, establish facilities for the maintenance of order in the cease-fire district.  The Japanese preferred this be met by a written agreement, rather than a formal treaty that would only hurt the face of China further, thus creating even more anti-japanese movements. Real talks began at Dairen on July 3rd, where the Kwantung Army suggested that responsibility for civil administration and maintenance of order in the demilitarized region be transferred from the Hubei provincial government to the Political Affairs Council at Peiping. The reason as to why, because the Japanese believed they could easily control said body. When the IJA 6th and 8th Divisions withdrew from the demilitarized zone, they had left behind small units at Miyun, Chenchangying, Xiachangcheng, Fengtai and Yutien who went to work exerted silent pressure upon the Chinese during these future negotiations happening at Dairen. The Chinese at Dairen were represented by Li Shuzheng, the director of the Peiping-Lioaning Railway; Yin Tung and Xue Qiyen of the Political affairs council and Li Qichen the head of the Mukden-Shanhaiguan Railway Bureau. General Okamura and Colonel Kita came to the meetings, but only in capacity for observation. Included in the agenda of conversation was the disposal of pro-manchukuo militia forces in the demilitarized region and railway service between China proper and Manchukuo. Now the idea to transfer administrative responsibility over the demilitarized region to the Political affairs council in Peiping offered numerous challenges. The council was essentially an organ of the Executive Yuan of the Nanjing government. Their purpose was to overlook negotiations for Nanjing. Moreover their membership lacked prestige and they commanded no military forces, thus had little influence over Northern China. If they tried to influence the demilitarized region, a single army, such as one led by Li Qichen would easily overpower their authority. Northern China was still very much warlord dominated by this period. Li Qichen was a particularly strong warlord in the region. By December of 1932 he had begun recruiting men in the Qinxi district of Liaoning where he was receiving aid from the Japanese. His men assisted the Kwantung Army at Xumenzhai and later fought under the guidance of Captain Okada Kikusaburo at Shanhaiguan. However by Japanese standards, Li Qichengs army was nothing more than a bandit force. Thus after the Tanggu Truce, the Kwantung Army chose to distance itself from Li Qicheng and instead focus all their efforts in cooperating with the Political affairs council.  Ironically one of the first things the Kwantung Army consulted with the council was a new policy to dispose of Li Qichens Army and others. Thus 4000 of Li Qichen's forces were reorganized into a peace preservation corps with the rest simply disbanded. The finer details on how this would occur were negotiated between Li Qichen and the council, meditated by Kwantung officers at Tangshan on July 16th. It was also decided the Kwantung Army would set up an office at Tangshan headed by Li Qichen who would overlook the dispersal of militia units in the demilitarized region. By August 12th, the peace preservation corps was fully established. Many pro-manchukuo militia units were reorganized via the first Dairen conference as it became known. Xu Yuan's army at Qinhuangdao was reorganized into a  reserve peace preservation corps under the direct guidance of Lt Colonel Nakano Hidemitsu. They would be stationed at Yutien. Another force station near Qinhuangdao which had been recruited by the Kwantung army during Operation Nekka was ordered to transfer 2000 of its troops to Manchukuo and have the rest disbanded. Additionally there existed some 15,000 bandits operating in the demilitarized region. The largest of these bands was the East Asia Federation Combined Forces led by Guo Yazhou. He was in league with Xu Yusan and equipped like a regular Chinese Army. Once the ceasefire had been in effect, his men were conscripted in Manchukuo and would be used unofficially by the Kwantung Army. Another large bandit army was led by Lao Haozu, known colloquially as the “old rat”. Many of these bandit groups were made up of discharged troops and deserters from pro-Manchukuo militia units. After much discussion the Political affairs council took over the civil administration for the demilitarized zone, excluding the area consisting of the Great Wall. Another large item of discussion at the first Dairen conference was the restoration of train services between China Proper and Manchukuo. During the conflict the Chinese Army had ripped up a ton of railway track between Peiping and Shanhaiguan. By April 21st trains from Peiping could only operate as far as Tanggu. Meanwhile Mancukuo's Mukden to Shanhaiguan railway was operating 3 trains a day between Shanhaiguan and Tangshan after numerous repair efforts by June 1st. Service between Tanggu and Tangshan was only restored by July 3rd when the Japanese garrison at Tientsin began guarding operations between the two cities. At Dairen both sides agreed to rapidly restore the railway service between Mukden and Peiping while making Tangshan the temporary connecting point.  The section between Shanhaiguan and Tangshan was to be administered by the Mukden- Shanhaiguan railway, thus by Manchukuo while from Peiping to Tangshan would be retained by the Chinese governed Peiping-Liaoning railway. The Chinese argued that once the railway lines were all restored, management over Tangshan to Shanhaiguan should be returned to the Chinese. However the Manchukuo representatives instead argued for joint control over the railway from Peiping to Shanhaiguan.  Despite all the agreements met at Dairen, so much remained unresolved with the demilitarized region. The area immediately adjacent to the Great Wall had not been turned over to the political affairs coucil, the demilitarized region was still infested with bandits, many council members were not keen on any of the ongoings and relations between them and the Kwantung Army were anything but cooperative. Given all of this, in October of 1933, Huang Fu and He Yingqin came to the Japanese asking if they could form more official dialogue to deal with the problems and this led to the Peiping conference of November 1933. The Chinese were led by Huang Fu, He Yingqin, Yin Zung, Yin Juken and Cao Shangming. The Japanese were led by General Okamura, Colonels Kita ad Kikuchi Monya, Lt Colonels Nemoto Hiroshi and Shibayama Kaneshiro and Secretaries Nakayama and Hanawa Yoshitaka of the Peiping Legation. Because the talks had been opened by the Chinese, they had hoped they would control the agenda and in that they were sorely mistaken. The Japanese immediately pounced upon them and brought forth such demands. “1) The Kwantung Army hopes the Political Affairs Council will, as it solidifies its ability to maintain law and order, quickly and 5 safely assume administration in the area south and west of the Great Wall, exclusive of the Great Wall.  2) For the time being, the Political Affairs Council recognizes, in the area under its jurisdiction, the various agencies designated by the Kwantung Army as necessary for the handling of transportation, economic matters, and other affairs. The council will provide assistance in the operation of these agencies.  3) For the time being, the council agrees to lease to the Japanese army the land and buildings in the area under its jurisdiction which are needed for the purpose of stationing Japanese troops.  4) To provide facilities for trade, transportation, and communications in the area south of the Great Wall, the Political Affairs Council will appoint a delegate who will immediately begin consultations with a delegate designated by the Kwantung Army.” The Chinese agreed to the second demand allowing for the establishment by the Kwantung Army at Shanhaiguan, Gubeikou, Xifengkou, Panqiaokou, Lengkou and Qielingkou that Japanese garrisons could be stationed at Shanhaiguan, Xumenzhai, Chenchangying, Taitouying, Lengkou, Xifengkou, Malankuan and Gubeikou. The Chinese also agreed to part 4 in regards to airline connections. Thus with that the Japanese had effectively taken away China's ability to defend the Great Wall. Furthermore on the pretex of guarding said Great Wall, the Kwantung Army had forced the Chinese to recognize its right to garrison troops along the area just inside the Great Wall. Fully satisfied, the Japanese delegation departed Peiping on November 10th. The Kwantung Army still sought to extend the Peiping-Liaoing railway services to Mukden, but this inevitably raised the issue of China Proper recognizing Manchukuo. In December Yin Zung, head of the Peiping-Liaoning Railway, traveled to Nanjing to discuss said issue, but would return to Peiping empty handed. Additionally Sun Fu who led a faction within the KMT, began persuading the Central Political Council to pass some legislation specifically withholding Huang Fu from holding authority in handling issues involving North China, because it was feared amongst many it would lead to a mistake that would see recognition of Manchukuo. On April 11th of 1934, Huang Fu attempted a discussion at Nanchang between himself, Chiang Kai-Shek and Wang Jingwei. The result of this discussion was him receiving greater authority over matters involving postal services, train services and tariffs. Despite this, the anti-Japanese part of the Nanjing government continued their efforts to hamper the efforts of Haung Fu and Yin Zung.  In May, Major General Ushiroku Jun of the Kwantung Army, Attache Shibayama and Usami Kanji the chief of the Manchukuo railways Bureau, began secret talks with Yin Zung over at Shanhaiguan. They all agreed to establish a new corporation, the Eastern Travel Bureau, who would receive a million yuan provided in equal shares by the Mukden-Shanhaiguan railway bureau in Manchukuo and the Peiping-Liaoning Railway Bureau. Profits and losses would be shared equally; the general manager would be chosen from one bureau with the assistant manager chosen from the other and trains would run daily from Mukden and Peiping performing a transfer at Shanhaiguan. This idea was bitterly fought over at Nanjing, but after specific amendments would be ratified by July 1st. The first train departed Peiping on July 1st and ironically it would be interrupted midway between Tanggu and Lutai by a bomb explosion on the track. Many Chinese civilians were hurt, but no incident broke out. And we all know that little bomb had to be part of some grand false flag scheme.  The establishment of air services between China Proper and Manchukuo would prove to be the most difficult one to settle. During the talks in Peiping, the Chinese agreed to provide transportation facilities that would include airline connections. But this did not materialize until February of 1935 when the Kwantung Army came up with a draft for a Sino-Japanese corporation. It would be funded equally by both sides, the Chinese would furnish the airfields and facilities, while the Kwantung Army would supply pilots and crews through the Manchukuo Aviation Corporation. The Kwantung Army also had a nefarious plot involved in this deal. By securing the civilian airline service they hoped to provide pilots and crews who at the flip of a coin could become covert military operators, providing direct flights into China Proper.  At first the Chinese showed no interest in such plans, so the Kwantung Army began military transport flights to Peiping from Jinzhou to twist their arm. By June the agreement extended to airfields at Paoting, Xuzhou and Qingdao. The Chinese fought these demands as best they could, but would continuously be outplayed. Still the Kwantung Army was impatient to implement the civilian airline change and presented a new deal in June of 1935 offering to provide 55 percent of the funding from their side. To this the Chinese counter proposed the airfields be located along the border, but the Japanese would not agree to this. By August China sent conditions to ratify the idea: “1) two-thirds of the capital investment would be provided by China and one-third by Japan 2) airport facilities would be restricted to the Peiping-Tientsin region; and  3) flight operations would be entrusted to the aviation department of the Eastern Travel Bureau.” The Japanese still made demands, now seeking flights to all 5 provinces of North China. To this the Chinese officials stated they would await instructions from Nanjing. The Kwantung Army broke off the talks and stated they would do whatever action they considered necessary to resolve the issue. By early September Fu Zuoyi, the governor of Suiyuan province authorized a military flight to Paotou, then on September 28th and October 10th, Japan conducted civilian test flights between Tiantsin, Tsinan and Qingdao.  Following the resolutions over the railway issues, on July 9th of 1934 Yin Zung went to Shanghai with Huang Fu and then to Dairen by July 23rd to meet with General Okumara, Colonel Kita and Attache Shibayama to make deals over other issues. One issue was Japanese control over the entrance of Korean and Japanese into the demilitarized region; the transfer to the Chinese of the Qing Dynasty's mausoleum in Malanyu; the disposition of the peace preservation units and the need for a postal service between China and Manchukuo. While this all sounds perhaps stupid to even mention, every single issue discussed was basically indanger of the Chinese accidentally recognizing Manchukuo, which was the crux of it all. In the end the Japanese made enormous inroads into North China through these negotiations. They forced the accommodation on rail and communication services between China Proper and Manchukuo, to normalize most trade between them and place their loyal proteges within the demilitarized region as so called police units. This was all accomplished through the Peiping Political Affairs Council who de facto had recognized Manchukuo. All of this severely weakened the position of Nanjing in North China and enhanced Japan. But it was not Japan proper, but the Kwantung Army really running the show. However there was absolute chaos going on in Japan during the times, known as “government by assassination”. Prime Minister Inukai Tsuyoshi was assassinated on May 15th of 1932, leading to the collapse of his cabinet. On May 26th a unity cabinet was formed under Admiral Saito Makoto. Civilian politicians were being knocked out by the military, particularly right-wing military figures. Admiral Saito Makoto selected Uchida Yasuya for foreign minister. At the time he was a retired diplomat and president of the South Manchuria Railway Company. Saito was plunged into the wild times of Kwantung insubordination. To meet the chaos he advocated 3 general principals: “(a) its separation from policy toward Manchukuo and Mongolia (b) an emphasis on economic measures; and  (c) cooperation with the western powers” By reading not so between the lines, you can see the official Japanese policy was basically to let the Kwantung run amok and plan accordingly for what seemed to be an enormous annexation program targeting North China and Inner Mongolia. It was to be an extremely volatile balancing act of encroaching upon Nanjing, but not enough so to bring the wrath of the western great powers down upon Japan. Minister Uchia had served a foreign minister for 4 cabinets. In 1928 he signs the Kellogg-Briand Pact and during the Manchuria crisis he tried to fight the Kwantung Army, pushing them to stop their invasion. Yet it was also he who helped recognize Manchukuo in 1932 and he who withdrew from the League of Nations in 1933. He oversaw Operation Nekka and the resulting Tanggu Truce. All of this spat in the face of international cooperation and basically showcased Japan to be a bully. Thus he was really failing his initial goals and resigned in 1933 due to old age. He was succeeded by Hirota Koki who initially began his tenure advocating for establishing better relations with the US, USSR and China and specifically to normalize Sino-Japanese relations. Hirota was also confronted with a naval disarmament conference scheduled for 1935. There Japan would be asked to make conciliatory moves with the US. Alongside this a lot of problems were brewing with the USSR because of the establishment of Manchukuo. On the other side, Chiang Kai-Shek and Wang Jingwei continued their appeasement stance, only to see Japan seize more and more from China. Yet Chiang Kai-Shek was adament, they must finish off the internal communist threat before embarking on what seemed to be an existential threat in the form of Japan. I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. The Kwantung Army was not only efficient at slicing up China with its dagger, but rather capable with the pen as well. Continuous negotiations were leading the Chinese to hand more and more over to Japan. How long could the Chinese people continue to support their seemingly incapable government during these times of crises?

Coming back from some much-needed family time, I'm diving into a powerful topic — evolution. Not just in business, but in life. Growth isn't something that happens by accident — it's built through intentional choices, embracing change, and showing up even when it's uncomfortable. In this episode, I open up about my struggles with vacations, the launch of my new book Go One More, and the exciting next chapter for BPN as we move into our brand new HQ.CHAPTERS:01:14 Family Vacation Reflections03:23 Book Announcement: Go One More05:33 Embracing Change15:37 Maintaining Life's Balance22:58 Struggles with Vacationing35:36 Balancing Work and Vacation Guilt46:08 Adapting to New Vacation Realities54:14 Personal and Professional Evolution59:09 Moving to a New Headquarters01:03:58 The Importance of Evolution and GrowthPRE-ORDER MY UPCOMING BOOK HERE:https://www.amazon.com/Go-One-More-Intentional-Life-Changing/dp/1637746210Become a BPN member FOR FREE - Unlock 20% off FOR LIFEhttps://bpn.team/memberFOLLOW:IG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness