Podcasts about HQ

You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you'll still be cashing in on months later.Learn more about EventMobi!Best Moments:(01:27) How a boring engineer fell in love with conferences and built EventMobi from attendee pain points(05:24) The simplest networking hack: ask what people are doing for dinner and make it a small group(07:29) Speed to LinkedIn that night so your new connections actually remember you(10:00) The highest impact move for sponsors happens before the show: targeted pre-show emails(11:46) Smart due diligence: check which sponsors keep returning to the same event(16:38) Why badges matter more than you think and how truly wireless on-site printing changes everythingCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

From a wrong-number job interview to running two Bay Area branches and finally launching his own shop, Josh Fleenor lays out how Pest Pros grew from two trucks to a regional force—anchored in multifamily, a “whatever it takes (the right way)” culture, and promoting leaders early so the company can scale without breaking. You'll hear the origin story, the first-year sprint to $747k, the blue-ocean play in property management, and how hugs, hard conversations, and clear guardrails keep the team winning year after year. You'll hear: The misdial that led to pest control, five years at Clark, and the leap after a dissolved partnership.Why multifamily became the beachhead—and how value + pricing flipped “dirt-cheap” accounts into real margin.The year-one LinkedIn blitz, $700k booked in property management, and testing channels by turning Google off.Culture in practice: “no excuses, find a way,” hugs and vulnerability, and guardrails so “whatever it takes” doesn't burn families out.Hiring slow for core values, promoting early to build leadership layers, and a structure that rotates HQ leaders into satellite offices.Tech & tools: cautious AI (great for SOPs, not for phones—yet), contests, and experiences that bond the team. Show links: From Gym Teachers to Service Leaders: The Julio Twins' Story | Last Bite Mosquito, Viking Pest https://youtu.be/DAYxtzhswxs From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps 00:00 – Cold open: “Whatever it takes”—and why the team hasn't missed an annual goal in 7½ years 01:00 – Origin story: the wrong-number interview that led to pest control; Clark → Bay Area branch leadership 04:45 – “Meant for more”: deciding to go all-in on the industry 08:00 – Partner plan dissolves; Josh launches Pest Pros with two trucks and a people-first vision 11:55 – Year one: LinkedIn property-management push and $747k produced by December 13:50 – Headwinds: SPB complaints, Yelp shutoff, and finding the blue-ocean in multifamily 16:30 – Pricing for value (not “dirt-cheap”); personal connection as the wedge 18:45 – Financial lumps and learning—what he'd do differently 19:45 – Leadership layers: promote early so managers can practice accountability 22:00 – Morning routine, boundaries, and defining what “whatever it takes” does—and does not—mean 24:50 – Channels & testing: billboards, TV, referrals; turning Google off to see what's real 28:10 – Expansion map: Concord HQ, Yuba City, Roseville; “own NorCal” before jumping farther 30:40 – Rebuilding a misfiring satellite office around core values; HQ leaders rotate in monthly 33:00 – Production targets: $1,400–$1,500/day per truck—without 12-hour burnout days 36:30 – Culture mechanics: hugs, vulnerability, Kings-arena party, Tahoe yacht, contests 42:45 – Hiring for values; when a “maybe” hire isn't a culture fit 44:00 – AI today: SOPs/emails yes; phones not yet—protect the experience 47:00 – Imperfect reps > perfection; posting, writing, and getting better on camera 49:30 – Parenting and adversity: giving his daughter the space to earn her own stripes 51:10 – Closing: mentorship, masterminds, and a people-first vision for the next chapter

Did you know: Each position in your practice should contribute toward the practice's goals? Tiff and Kristy break down why each position should have a vision and specific metrics (starting at the job description), and how together, alongside all the other positions, they work toward the greater good of the practice. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript The Dental A Team (00:00) Hello Dental A Team listeners. I am so excited to be here today. I am always excited to be here today you guys I love podcasting I really really do and I love podcasting with other people more than solo and I get to pull consultants in and Britt from HR Headquarters over there HQ and Eve from marketing like I get to pull in just the most fun people from our team to Just double up and get some time with Kristy   I've got you today and this is like our special time together and I just love it. So, and Kristy, I put you specifically at the end of my podcasting day. I hope you noticed that not just because of timing, but because you bring a sense of calm to my life and podcasting with you, not to say that it's not easy with anyone else on our team, but you really like, it's just so easy. You bring a sense of calm and ease. And I was like, that's what I want to end my day with. So thank you for.   opening up your schedule to me and for being here today, Kristy, how are you?   DAT Kristy (00:59) Good, absolutely. I love it too. I mean, we were just talking the other day because we don't get much time together and so I know we look forward to this time. now that I know you put me at the end of the day on purpose, I love it. I love it. I love it. Yeah, it's a good way to end the day.   The Dental A Team (01:13) Surprise!   Good. Well, I'm glad. know Mondays are busy for you. Our team does, we do meeting Mondays and so it gets a little jam packed, but it's nice because we get it. I feel like we get all of that admin stuff out of the way and we get aligned on actions we need to take for the week kind of all together on the same day. And then we just spearhead our week ready to go. Well, Kristy, ⁓ today is exciting. I   I'm gonna actually pull in what we were just talking about. you guys, you guys know, avid listeners, you guys have been here. We've been doing this podcast for a really long time, you guys, and if you have ideas on things that you want to hear, please send them in because our little brains over here are just thinking of all of these things. Sometimes they feel like, did we just record this? It's like this content sounds so similar to something else we've talked about. And so I don't know how to label this one.   But I want you guys to know we are going to chat today a little bit about job descriptions. And this is something that we find incredibly important. So we talk about it a lot. So I want to drive that home. They are so important. And Kristy, something that I recently recorded a podcast with Brittany. And something we talked about, part of that leadership skill, was being able to give direction to the team to execute decisions.   as a leader, being able to execute decisions, being decisive and having execution as leadership, but also gifting that to the team. And we talked about the vision of the practice, kind of where the company's going and the leader, the owner, being able to utilize that for the culture of the company. But I kind of think right now, these job descriptions are the vision per position.   It gives us our heading so that within my position in the practice or the organization, I can say yes, no, maybe, yes, this is the right decision right now for the company. And it brings about some clarity for everyone. Kristy, you, what do you think?   DAT Kristy (03:28) Yeah, I love that you mentioned that because for so long, think we've all understood that job descriptions should have duties, right? I truly am a fan of duties versus titles, but also I think honing in on the other aspect of, think the duties, let me step back. The duties tell us what we're responsible for, but I think bringing in the other aspect   tells us how the person should behave. And so I think they go hand in hand. And I think oftentimes we miss that other piece of it and then we get frustrated when we don't hire that person.   The Dental A Team (04:11) Yeah, I agree.   in ⁓ a layer on top of that, you mentioned job duties and kind of how to behave. But even within that ⁓ what piece, the job duties, the clarification on the job duties, if I know that my job, my goal of my position is to have the schedule full, maybe I'm a schedule coordinator, and my number one metric is 90 % full on hygiene for the next five days,   80 % full doctor, like whatever that metric is. If I know that's my metric, then I think, my gosh, this one patient, my how-to says confirmations. And step one is text message, email, text message, email, but I know this person is 85 years old and they're not getting these text messages. I don't have to question, do I call this patient? My job, my goal is to get that patient here for that appointment, no matter what that means looks like.   So I think that vision and that ⁓ very clear cut, this is what the metric is of your position. I sitting in that scheduling coordinator position can say, Julie, at 85, I'm just gonna call her. I'm not gonna mess with the text messages and wait until three days before if I know she needs a call and we need to confirm her right. Like I have this information, but we often get asked, Kristy, I think.   by different team members that they're like, well, can I do this? I'm like, well, does it get you to your goal? Is it a part of what gets the practice to our goals? Heck yeah, I think that's a great idea. It gives you the space to be creative, to get to the results that you need to get to, that are set as parameters because you know what you're driving towards.   DAT Kristy (05:58) Yeah, you said that so well. So again, I'm with you. It's not just the duties and how we behave and perform them. But like you said, then we can tie it to what metrics am I responsible for? And one other piece behind that is painting the clarity. If it's 90 % reappointment rate or, you know, whatever metric I am responsible for. Now, what system   comes behind that metric if it's not where I want it to be, right? So then I can pull up the system and say, hey, am I not working the system properly or do I need to find a new system because our system's not working any longer to get the result we want?   The Dental A Team (06:45) for sure and that's where teams come to us, or office managers, and they're like, my team has no accountability, how do I hold them accountable? Or how do I get my team to hold themselves accountable? How do I get them to own their jobs? It's really hard to own something if you don't have complete clarity around that goal that you're working towards. And so having those smart goals with those metrics tied to them, Kristy, like you just said, allows that person then, like you've said, to work backwards from the result to see   What did I do that got the result? Because anything you do, I literally just said it this morning, I say it all the time, even consistently being inconsistent is going to get you a result. Consistently doing anything will get you the result. And if your consistency lies in inconsistently, I'm always inconsistent, you're going to get a result. So knowing what your target result is in comparison to the result that you got allows you to backtrack and say,   DAT Kristy (07:25) Yeah.   The Dental A Team (07:41) Was I inconsistent in my utilization of my systems? Or is the system just flawed and I need to reinvent that wheel? Totally fine too, but it allows the space for that. And Kristy, the way you said it was it allows the person holding that metric to see it themselves and can to it, which takes training and it takes consistency from leadership to constantly point back to the metrics, to constantly be like, okay, ⁓ what   what is your metric, your standard, and then what did you reach? And when there's questions that come up like, Kristy, like, do I call this lady? You're like, well, what is your metric? Does it get you there? And I think that consistency is that accountability piece that people are lacking.   DAT Kristy (08:27) Yeah, I agree with you. ⁓ Just like you said, it's very easy once we've painted that clarity and we have understanding also for the team to report back to you. You shouldn't have to ask. But I also would say don't just report back. Report back and let them know your trend because maybe it is 90 % reappointment rate that we're looking at. ⁓ Literally, I was just on with an office that was   It's almost embarrassing to say they haven't looked at their rates for reappointment. She's like 50 some percent and I'm like, yeah, that could be a problem, right? ⁓ Yeah, let's not focus on 50. Let's talk that the goal is 90 and let's start talking about your trend, right? So even if I'm reporting it talk about your trend where were you and where are we going? And then I also like to say with that TIF is recognize what's working well and   reinforce the good. gets reinforced gets repeated, right? And then get team talking about what they will do to overcome any opportunities if we're not at the mark we want.   The Dental A Team (09:36) Yeah, I love that. I love that so much. you just, you saying that about the practice, I'm like, my gosh, that's fantastic. Like 50%, that's not fantastic, but look at how much space there is to create something different. Like that's really freaking cool because practices come in and they're like, I don't know what to do. And I don't know why it's this way. And I just need this. And it's like, this is so cool because there are spaces.   that are really, really simple to tackle that you just didn't uncover yet. And we get to come in and help uncover those. So it's like 50 % reappointment rate. That's fantastic because now we can implement two to three daily actions that severely change the projection in a company that you may have come to us thinking, and I don't know this client, I don't know what she or he was thinking like, but they may have been thinking like, my hands are tied, what do I do?   how do I get more patients? I need more new patients. I hear that all the time and I'm like, well, what about the patients we have? It's so cool. So you just got me really excited about that. So I'm like, holy cow, I can't wait to hear these results. It's gonna be fantastic. But that's case in point. There's a couple of people that probably need that metric, right? A hygienist, hygiene team and scheduling coordinators, like they need these metrics because now they understand what their purpose is in the company and how they can contribute to the overall goals.   DAT Kristy (10:40) Yeah.   Yeah.   The Dental A Team (11:02) Many doctors, I think Kristy, you and I both come across this, many doctors are really afraid, or business owners in general, to talk goals. And I think the piece that gets missed is that goals drive the courage to push forward in life. Without a goal, without a drive, we're just complacent. And so not talking about them and not talking about how   each position can contribute towards those goals, I think is actually a disservice and holding people back.   DAT Kristy (11:39) Yeah, I agree with you, Tiff. think a lot of times people get stuck because goals are related to a lot of times in dentistry, monetary amounts, right? But truly, it's no different than us at home. We have a checkbook and we have a bank account and we have standard bills that we have to pay. And it's not that we have to get nitty gritty on that stuff, but we all have to understand there's a cost of doing business unless we're a   not-for-profit organization, you know? And so again, I love ⁓ how you and Kiera talk about the metrics aren't to beat ourselves up, right? It's not a stick to beat ourselves up with. It truly is just a measure of how healthy we're getting our patients. And the minute that we really get transparent about the numbers and what they mean and relate it to just like patient health and practice health, I mean, we always talk about getting our patients healthy.   What about talking about a healthy practice too, right? And we need to let team know just because, I mean, we hear it every day as consultants, a practice could do $6 million and I could have another practice that does a million and the 6 million inevitably people might think is more healthy than a million and truly that's not the case. So we need to educate our teams and let them know those numbers mean more.   And ⁓ truly it's a reflection of how healthy our patients are and how healthy the practice is.   The Dental A Team (13:14) Yeah, I totally agree. I totally agree. And your individual metrics then add up to those results. So those of you who are building out the job descriptions, like yes, you need like a how-to, we need to know what those systems and protocols are. But separate from that, they need a heading. They need to know how do I show up? It's like, what are our core values? How do I show up in this position? If we've got, I don't know, a check-in spot, right? We've got a patient coordinator who's at check-in.   DAT Kristy (13:19) Thank you.   The Dental A Team (13:40) and her job description does not say you sit up straight, you smile, and you greet patients with eye contact as soon as they walk in, you can't complain when she's got her head down on the computer or she's got her cell phone and patients are walking in and they're not being greeted. So get nitty gritty on those spaces because that's easy to achieve, right? If she reads that or he reads that, it's like, ⁓ that's the expectation, that's how I'll show up. And then now that feeds into your reschedule rate.   DAT Kristy (13:49) I can't.   The Dental A Team (14:09) Right? Patients are like, heck yeah, I'm coming back. I love seeing Sonia up front. Like it just all feeds into one another. So I think breaking that down into what is this position accomplishing for my practice within the goals that we have set. So if this is my vision, why do I have this position? Why do I have a scheduling coordinator? Why do I have a dental assistant? And then some pieces I think that I promised Kristy we would talk about some positions that you don't always think about. Right? So like sterile tech.   come on guys, there are so many sterile technicians running around that don't know what the heck they're supposed to be doing, there's no job description for a sterile tech and we just kind of run in the mill, let them figure it out, that's the dental way. So like sterile tech or, Kristy, one I know is really big right now is virtual assistants and I have a client who has an entire team of virtual assistants and Kristy, how important is it for the metrics?   the job description ⁓ just in the VA space, so for the VAs, but how important is it for the team to have that VA job description too and know what they can count on those people for?   DAT Kristy (15:21) ⁓ 100%. ⁓ The cool part with it too, Tiff, I mean, yeah, they need to know the expectations of what's being handled so they can hold them accountable just as any other team member, right? But also, I love, especially ⁓ offices where we're looking to develop leadership, when you have in an OM or a practice administrator, if you have a virtual assistant, what if...   great opportunity for them to work with somebody to develop them, right? And you're literally paying them to be there and do a service, but yet your leadership team or developing leadership team can help them be accountable to the metrics, right, that the virtual assistant is there for.   The Dental A Team (16:09) Yeah.   Yeah, absolutely agree. I have a practice that was like, well, like, I know they're doing insurance verification. I'm like, cool. Well, one, how far out are they supposed to be? Like, what's the volume of insurance verifications they're doing? Because we've got some shifts in the front office. Could they take on calling on unpaid insurance claims? And they were like, I don't know. haven't. I have no idea what their time is like. And I haven't talked to them in weeks. I was like, ⁓ hold the phone. I'm going to I got to pick myself up off the floor real quick.   Who's holding these people accountable? You've got to treat them just the same as you would if they were in your practice. And I think that's multifaceted. I have a practice who does really, really well with a couple of each spectrum. But one in particular does really well with virtual assistants because they create them to be part of the team. The virtual assistants do so much as to even show up for Daily Huddle. They're there with them. We have virtual assistants that show up for Daily Huddle. We know our VAs.   practices that it's just like, they're doing this thing and they think of them as a separate entity. I think the VAs get lost. I think the sterile techs get lost. The sterile techs of the world are just lost in our dental field. And they're looking for that direction and they're looking for that drive. I think our VA, right, we've got a newly onboarded one as well, but our VA who just celebrated six months with us, I found out, he has incredible direction in his position.   And I see that he finds fulfillment in the things that he does for our company. And that's really cool to watch and to see. I know we get fulfillment. It's very easy to get fulfillment as a consultant. Like we get to work hands-on with the clients every day. Same as a dental practice, you guys get to see the changes you're making in the patient's mouths, right? And in their daily lives, you know? So then to find metrics where it's like, no, even as a virtual assistant, even as an onboarded,   outsourced billing company, like these are the metrics that are going to show us that you're actually adding incredible value to our team. And how cool is that to have that heading to be like, I get to go to work every day and I get to help this team do better for their community. And that's the piece that I just feel like is missing in a lot of different spaces.   DAT Kristy (18:15) Yeah.   Yeah, I love that you say that, Tiff, because a lot of, I mean, we're familiar, probably the most popular one is in the insurance realm, right? And so I know even a lot of the virtual companies will set up time to meet with the offices weekly, right? And so again, for the OM or the practice administrator, I'm like, how often are you on those? Not very often. I'm like, man, what a missed opportunity, right? Again, to develop your leadership and share with them.   What's your expectations? We want zero claims over 90 days. And again, the metrics aren't to beat ourselves up. If it's not there, how fun to celebrate when, just like the re-care, right? When they hit 60%, we're gonna be celebrating because one little change, right? But painting that clarity, where are we going? What's my expectation? And then getting the team's commitment into how can we...   The Dental A Team (19:17) massive.   DAT Kristy (19:27) improve this, right? But I think you also mentioned something earlier, even outside of the virtual assistant realm, but all of our team members, how often are we meeting with them? And how often are we ⁓ taking the time away from the business to grow and develop them? Right? And review their metrics. Yeah.   The Dental A Team (19:45) Yeah, massive.   Yeah, and how do you do that if you don't know what you're reviewing? Like, how do you do that if you don't know what their accountabilities are? And how do you help grow someone? know one of the big pieces of leadership that we train on is being able to develop people and giving them a growth plan. And I remember being asked, oh my gosh, I don't even know. I was probably like 28, I don't know, 27. I might.   boss, my office manager pulls me into the office for my one-on-one and she's like, well, where do you see yourself in five years? And I was like, I don't know. Like I think my only, that could be your position. Like what, I don't know what, I don't know what that means, right? Because in those positions in the practice, they don't know. They don't know what's possible, right? Unless they've been there before.   There may be somebody who's maybe worked in another practice and she managed or worked in another practice and he saw this great manager he aspires to be, but most of the time we don't know. And so providing that growth plan, even within the job description of these are the metrics that I get to help grow those. So I can find growth and fulfillment within my own position because I'm growing the practice and growing these metrics. I don't need to take your job.   DAT Kristy (20:45) Mm-hmm.   The Dental A Team (21:03) I can be happy and satisfied in my own because it's written out for me and we're talking about it in the one-on-ones. We're seeing how, you know, where's my goal and how far away am I? Just the same as we're seeing the trends and everything else. So Kristy, I totally agree. Really my 28 year old brain would have been like, this is amazing if it had been like, here's some things that I see, you know? And otherwise I'm like, I don't know. Like how do I answer that? You know?   DAT Kristy (21:29) Yeah. Well,   and to your point, Tiff, with that being said, don't forget to rope in your virtual assistants and have those conversations with them too. Because I think, like you mentioned earlier, the practices that we see ⁓ truly utilizing virtual assistants well are incorporating them, right? They're sharing the expectation, but they're also giving them that feedback and they're treating them like a team member, you know? So if you guys are doing   a bonus system, don't forget your virtual assistants or your sterile techs, right? Include them. They're a huge part of the practice. So.   The Dental A Team (22:08) Yeah, yeah, and to your point, the team that I referenced that does really well with the virtual assistants, the virtual assistant that now does a lot of their scheduling started as insurance verifications and they grew her and she learned the schedule, she listened to the team on calls, they groomed her into that position so that she could take it on because she wanted growth. So I agree, I agree. So gosh, Kristy, this one became really, really fun. Thank you.   for that and taking that journey. And you guys, hope that there are some amazing tidbits that you're able to pick up from here. The biggest one is know your vision, know your goals. Like where is your practice heading so that you can then dial in where is each position heading within those goals. That's gonna be massive. So job descriptions, yes, we can talk about job descriptions all the time. Go Google it on our page, like search it. You're gonna find a million of them. The big point today is the metrics. Like what are these jobs providing?   towards your goal, what's inspiring them to do their work every day, and how are you talking about it and communicating it with them. So, Kristy, thank you so much. I love taking these journeys, and you made this really fun. I appreciate you today, and always every day. Yeah.   DAT Kristy (23:20) Thank you. Thank   you. Always back at you.   The Dental A Team (23:24) Thank   you, thank you. you guys, Kristy's always here for the fun, just expanding on what we're even talking about stuff.   for her name on these podcasts. You will never be disappointed. You're always gonna love them. And as always, leave us a five star review. We'd love to hear what you think and we'd love to hear anything that you guys have in addition to what we talked about. We know we don't know it all. Hello@TheDentalATeam.com.   You can reach us there and we cannot wait to hear from you guys until next time  

ChatGPT just took a massive swing at e-commerce, rolling out instant checkout with Stripe so you can shop directly inside a chat window. Jay Schwedelson unpacks why this could be a Google-killer, why Threads is suddenly neck-and-neck with X in daily active users (even if it doesn't feel like it), and how Perplexity's new Comet browser can literally save you money at checkout. He also digs into a massive conversion study that proves simple words sell more than fancy copy, Instagram's big bet on Reels, and yes—some unnecessary drama around Cracker Barrel's logo. To balance it all, Jay throws in TV talk, a Dancing With the Stars surprise, and the news Scrubs fans have been waiting for.Best Moments:(00:16) ChatGPT adds instant checkout with Stripe, starting with Etsy and Shopify sellers(02:00) Threads reportedly matches X on daily active users—believe it or not(03:00) Perplexity launches Comet, an AI browser with auto coupon-finding at checkout(04:00) Study shows simple fifth-grade-level copy converts 56% better than complex writing(05:25) Instagram tests replacing the home tab with Reels as default feed(06:08) Cracker Barrel fires its branding agency after logo backlash(07:33) Robert Irwin crushes on Dancing With the Stars and teases a Bachelor future(08:00) Scrubs revival in the works with the original castCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

When Jay Schwedelson and Daniel Murray swap stories about awkward baby-in-restaurant moments and LinkedIn strategy hacks in the same breath, you know it's going to be entertaining. This Bathroom Break episode takes a surprising turn into how commenting (with memes, images, or one-liners) might actually beat posting when it comes to growing on LinkedIn.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:15) Daniel reveals why LinkedIn's new comment impressions feature is a signal you should lean into comments.(03:30) How using memes and images in comments outperformed posts for The Marketing Millennials.(04:25) Why comments can act like mini-posts that spark conversations and visibility.(05:45) A smart way to use comments to test content ideas before posting them officially.(07:15) Daniel shares how this commenting strategy fueled faster LinkedIn growth than years of posting.(08:45) Jay's kids roast his “embarrassing” LinkedIn one-liners.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Send us a textHalo prieteljie, Uncle Mike is bringing in some assertive phrases for us to learn and get things done. We have a feeling Tony D is going to be barking orders around HQ very soon.In the Super Sltako Report, DJ MOE will go over Traditional Croatian funerals. What to expect and some key things to remember should you ever need to attend one.Hvala,Bog.Visit our website: https://www.letslearncroatian.com/We have a YouTube channel: https://youtube.com/c/LetsLearnCroatianLLC Merch Store: https://www.letslearncroatian.com/llc-storeKeep the content flowing, donate to the LLC: https://www.letslearncroatian.com/llc-supporters-pageBuy the LLC a Cup of Coffee: https://www.buymeacoffee.com/infoKX Collaborate with LLC: https://www.letslearncroatian.com/become-a-sponsorDo you FaceBook, we do: https://www.facebook.com/llcpod/?__tn__=-UC*FWe even do Instagram: https://www.instagram.com/llcpod/?hl=enTeeDee's Soapshttps://www.teedeessoaps.comHello LLC Prieteljie!We launched a Buy Me a Coffee supporters page. Here's your opportunity to become an LLC Members. Lots of incentives, including: an LLC Members Only Magnet, automatic entrance to any LLC Member Only raffles & prizes and access to the LLC Members Only page on our website, where we upload new content monthly.Click on the link below.https://www.buymeacoffee.com/infoKXHvala, Bog!Support the show

Marketing's old “set it and forget it” strategy just got flipped on its head. Jay Schwedelson breaks down why evergreen content isn't enough anymore and how AI models like ChatGPT, Gemini, and Claude are forcing us to rethink everything. From adding dates and updates to your reports to re-labeling consumer guides for maximum visibility, he explains why recency is now the real SEO power play.ㅤBest Moments:(00:37) Why evergreen content used to dominate but no longer works in the AI era(01:22) How large language models prioritize recency over everything else(02:38) Why stale website pages are invisible to AI citations(03:15) The 50% boost from simply adding dates or “updated” to your content titles(04:15) Practical B2B examples like renaming reports with quarters and years(05:37) Consumer content tricks like “Holiday 2025 Gift Guide” or “Winter 2025 Style Guide”(07:01) Jay vents about neighbors putting up Halloween decorations way too early(08:15) Surprise reveal that Nick Lachey will appear at the Guru Conference karaoke contestㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Lou treats Adelle to a wacky practice tape recording from 1984. Mogo (the first incarnation of Dinosaur Jr) performs Lou's song Center of the Universe. Lou then plays it live -and then- shares the recording of the original idea from 1983! Wow! Hear the uninterrupted MOGO version on our Substack! https://barlowfamilygeneral.substack.com/p/sacred-attentionBuy shit from our store:https://barlowfamilygeneralstore.com/by becoming a paid subscriber to our Substack you get free HQ downloads of Lou's self-releases (there's many) including the Joyful Noise Artist Enabler Series (the original Center of the Universe lives there) .. also Vol 1-5 of crazy-random pod-music...tons of stuff https://barlowfamilygeneral.substack.com/RAW Impressions uses Samson Q9U mics, mic stands and the Mixpad MXP144X Use code BARLOW for 15% off Samson Products at:https://www.samash.com/WATCH on LouTubehttps://youtu.be/1ZtfNxZGtRk Hosted on Acast. See acast.com/privacy for more information.

The internet turned money advice into extremes, so Jay Schwedelson brought on Braiden Shaw to share the practical middle path. You'll hear the simple 3-step ladder he uses to build wealth, why paying off your mortgage fast is not always the math win, and the counterintuitive way he grew from 2k to 1M followers by never selling for a year.ㅤStart with Amplify's Foundations program (25 dollars) to learn debt payoff, liquidity, and private markets, then explore the Growth Circle to co-invest alongside Braiden Shaw. You can also follow him on Instagram for daily financial tips.ㅤBest Moments:(01:10) From 2k to 500k followers in nine months and why sharing beats gatekeeping(03:03) Three steps to financial freedom simplified into debt, liquidity, then private markets(06:30) The mortgage vs investing example that flips the pay-it-off-fast advice(08:38) Post daily for a year without selling and focus only on educate or entertain(12:14) The first viral hit and how rapid iteration created compounding growth(16:15) Amplify Foundations for 25 dollars and a path to co-invest alongside BraidenㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

This week on The Metallica Report… Robert Trujillo sits down with Steffen & Renée to reflect on the impact and importance of radio on his early life, from his Grandma's transistor to car rides with his mom. RT also salutes the local stations of the era, reinvokes a big name on the SoCal radio scene, and discusses how SiriusXM has taken on the mantle of being that vital cultural connector. Joining Rob in some radio recollections is HQ's content curator, Dan Nykolayko, who has been assembling deep dive rarities and treasures for Maximum Metallica on SiriusXM channel 42.  The Metallica Report – your official, weekly guide for all things Metallica, straight from the source. New episode every Wednesday. Maximum Metallica on SiriusXM: siriusxm.com/channels/maximum-metallica  Music from The Metallica Report: metallica.lnk.to/TMR-music  Upcoming Tour Dates: metallica.com/tour  Wanna be featured on a future episode? Submit your questions or comments: metallica.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

DSC's Campfires with Larry WeishuhnColor-Phase Bears, Big Black Bruisers & a Day at Stealth Vision (with Dr. Mike Arnold)Episode Summary Pull up a chair—Larry welcomes friend and wildlife biologist Dr. Mike Arnold back to the fire to swap spring bear stories from British Columbia and Alberta, break down color-phase genetics, and nerd out on long-range Stealth Vision optics at company HQ in Crockett, Texas. From barge rides over 600-foot glacial lakes and logging-road stalks to a rain-soaked recovery on a 400-pound boar, this one's packed with fieldcraft, gear talk, and camp-style laughs. 00:00 – Welcome & Sponsors Larry sets the table and welcomes Dr. Mike back to the mic. 01:28 – Mike's British Columbia Spot-and-Stalk • Camp access by barge across a deep, glacial lake; days spent glassing logging roads • Goal: a color-phase bear (“cinnamon/chocolate”)—and finding one! • Tracking with wind in the face, slipping off the road into a small burn, and re-locating the bear at ~60 yards • Shot with a .338 Federal (MG Arms ultralight) on quad sticks; double-lung hit, short dash, quick finish • Daily bear sightings (including a grizzly boar and sow), plus moose, mule deer—and elk moving back into the area 13:00 – Larry's Alberta Hunt (Bait, Ground Level, Big Boar) • A cagey black bear that “checks the blind” finally slips up—Larry hunts from the ground instead • Raining hard, light is terrible; Stealth Vision SVT 3-18×44 with lit reticle makes the difference • Mossberg .308 on loan from Brad Fenson, Hornady Precision Hunter ammo; quartering shot, short 35-step recovery • Estimated ~400-lb spring boar with a “weightlifter's neck” 18:30 – Why So Many Color-Phase Bears? • Dr. Mike's genetics take: small historical populations can “fix” color variants in a region • Western/interior populations show more blondes, cinnamons, and chocolates; coastal/eastern tend to be black • Forestry practices and green-up patterns boost bear numbers; grizzlies abundant but not generally huntable there (outside First Nation harvest) 22:30 – Range Day at Stealth Vision HQ (Crockett, TX) • Inside look at Stealth Vision's “top-tier or nothing” approach with Dr. John McCall and Joe Cunningham • The integrated cant indicator (“green bubble”)—no more flipping to a separate level at long range • Pushing to 1,000+ yards; how smart engineering for the human eye improves clarity, speed, and precision • Anecdotes on extreme consistency—tiny groups at 500 yards and beyond 33:05 – Looking Ahead • Saskatchewan plans (good color-phase odds), plus a visit to Choctaw Hunting Lodge on the horizon • Camp closes with thanks and an open invite to gather again next week Rifles & Calibers: • MG Arms Ultralight – .338 Federal (Dr. Mike) • Mossberg – .308 Win (Larry, loaner from Brad Fenson) Optics: • Stealth Vision SVT 3-18×44 (illuminated reticle, integrated cant indicator) Ammunition: • Hornady Precision Hunter (ELD-X) Hunt Styles: • Spot-and-stalk (BC); Baited (Alberta) Wildlife Notes: • Frequent black bear sightings, grizzly pair, moose; elk recolonizing pockets of BC • Color-phase frequency in parts of BC ~25–30% (per outfitter estimates) “It's easy to shoot too high on bears—know the anatomy. Even then, aim discipline matters.” – Larry & Dr. Mike If you enjoyed this campfire, follow/subscribe so you don't miss our next episode—Larry's lining up more voices from this same camp week. Share the show with a hunting buddy, and let us know your favorite bear-hunting lessons or color-phase encounters. DSC • Hornady • Taurus • Stealth Vision • Mossberg • Vineyard Max • Red 55 Winery • Choctaw Hunting Lodge Plus: The Crown Bar (La In This EpisodeGear & Details MentionedPull QuoteCall to ActionThanks to Our Partners Learn more about your ad choices. Visit megaphone.fm/adchoices

The Asian swing is in full flight, and Tennis Weekly has all the latest headlines, results, and talking points from Tokyo, Beijing, and Shanghai. Carlos Alcaraz struck back with swift Laver Cup revenge over Taylor Fritz to capture his eighth title of the season in Tokyo, while Jannik Sinner bounced back in style to secure a second crown in Beijing. We also reflect on Gael Monfils' emotional announcement that he will retire at the end of 2026, celebrating the career of one of the sport's most electrifying entertainers.On the WTA side, the China Open is serving up shocks: Emma Navarro stunned world No. 1 Iga Świątek—dishing out a bagel along the way—while fellow Americans Jessica Pegula, Coco Gauff, and Amanda Anisimova also powered into the quarterfinals. Britain's Sonay Kartal has mounted a surprise run, but there was heartbreak for Emma Raducanu, who bowed out after another dramatic match filled with missed chances. Plus, Roger Federer has sparked debate with his comments on court speeds—are tournaments really slowing surfaces to favor Alcaraz and Sinner? And finally, we look ahead to Shanghai, where Sinner defends his title and Novak Djokovic makes his long-awaited return.BABOLAT Pure Strike OfferGo to babolat.com and use code: TENNISWEEKLY15 for an EXCLUSIVE 15% off their new Pure Strike Range(Offer valid until 7th October)SOCIALSFollow us on Twitter, Instagram, TikTok and YouTube, plus email the show tennisweeklypod@gmail.com.MERCHPurchase Tennis Weekly Merch through our Etsy store including limited edition designs by Krippa Design where all proceeds go towards the podcast so we can keep doing what we do!REVIEWS***Please take a moment to rate and review the show on Apple Podcasts, Spotify or wherever you get your pods. It really means a lot to us at HQ and helps make it easier for new listeners to discover us. Thanks!*** Hosted on Acast. See acast.com/privacy for more information.

Why foreign “hammers” fail and what leaders must do differently in 2025 For decades, foreign companies entering Japan have repeated the same mistake: dispatching a “change agent” from HQ to shake things up. The scenario often ends in disaster. Relationships are broken, trust collapses, and revenues fall. In 2025, the lesson is clear—Japan doesn't need hammers. It needs builders who listen, localise, and lead with respect. Why do foreign change agents so often fail in Japan? Most fail because they arrive as “hammers,” assuming Japanese organisations are nails to be pounded. They issue orders, demand compliance, and move quickly to replace “uncooperative” staff. Within months, good people leave, clients are alienated, and HQ is asking why nothing has improved. In Japan's relationship-driven culture, trust and precedent matter more than speed. What works in the US or Europe—shock therapy and rapid restructuring—backfires badly in Tokyo. Mini-Summary: Change agents fail because they impose foreign models on Japan, destroying relationships and trust in the process. What makes Japan's business environment unique? Japan's corporate culture is deeply relationship-based. Employees and clients alike expect stability, respect for hierarchy, and long-term partnership. Leaders who ignore these norms are seen as reckless and disrespectful. Imagine if a Japanese executive were sent to New York or Sydney with no English, no knowledge of local clients, and an eagerness to sack your colleagues. How would staff react? That's how many Japanese employees feel when foreign hammers arrive. Mini-Summary: Japan values stability, respect, and trust. Ignoring cultural context guarantees resistance to foreign-led change. How does poor localisation damage performance? Foreign leaders often fail because they don't understand Japanese customers, laws, or working styles. Policies designed for HQ markets rarely fit Japan. When imposed, they drive away clients and demoralise employees. Losing even a handful of senior staff can devastate sales because relationships with clients are personal and long-standing. Unlike in Silicon Valley or London, relationships in Japan cannot be quickly replaced. Mini-Summary: Poor localisation alienates both staff and customers. Once key relationships are broken in Japan, they are almost impossible to rebuild quickly. What should leaders do differently before landing in Japan? Preparation is everything. Leaders should study Japanese language, culture, and business practices before stepping on the plane. They must also build “air cover” at HQ—support for localisation and patience with results. Quick wins help: small, visible improvements that build credibility. Equally important is identifying influencers inside the Japanese office to champion necessary changes. Instead of dictating, leaders must co-create solutions with the local team. For a comprehensive roadmap, leaders should read Japan Business Mastery and Japan Leadership Mastery, which remain the most up-to-date guides on how to succeed in Japan's unique and complex business environment. Mini-Summary: Leaders should prepare deeply, secure HQ support, and pursue small wins with local influencers. Japan Business Mastery and Japan Leadership Mastery are the definitive playbooks for succeeding in Japan. Why is listening more powerful than ordering in Japan? Successful leaders in Japan listen first. They try to understand why processes exist before changing them. What seems inefficient to outsiders may serve a hidden purpose, such as preserving harmony with partners or complying with local regulations. Listening builds credibility and signals respect. Staff become more open to change when they feel heard. By contrast, ordering without listening provokes silent resistance, where employees nod in meetings but fail to execute later. Mini-Summary: Listening creates buy-in and reveals hidden logic. Ordering without listening triggers silent resistance in Japan. How can foreign leaders build rather than wreck in Japan? The answer is to be a builder, not a wrecker. Builders respect relationships, cultivate influencers, and adapt global practices to local realities. They hasten slowly, introducing sustainable changes without blowing up trust. Executives at firms like Microsoft Japan and Coca-Cola Japan have shown that localisation, patience, and humility create long-term growth. Change agents may deliver in other markets, but in Japan, only builders succeed. Mini-Summary: Builders succeed by respecting trust, localising global models, and moving at Japan's pace. Conclusion The “change agent” model is a repeat failure in Japan. In 2025, foreign companies must abandon the hammer approach and embrace a builder mindset—listening, localising, and cultivating trust. Japan's market is rich, stable, and full of opportunity, but only for leaders who respect its unique culture. For executives who want a practical roadmap, Japan Business Mastery and Japan Leadership Mastery remain the most relevant and up-to-date books on how to win in this demanding environment. About the Author Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie “One Carnegie Award” (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban “Hito o Ugokasu” Rīdā (現代版「人を動かす」リーダー). In addition to his books, Greg publishes daily blogs on LinkedIn, Facebook, and Twitter, offering practical insights on leadership, communication, and Japanese business culture. He is also the host of six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan's Top Business Interviews. On YouTube, he produces three weekly shows — The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews — which have become leading resources for executives seeking strategies for success in Japan.

Snapchat just revealed people snapped a trillion selfies in the last year, and Jay Schwedelson can't decide if that's hilarious or horrifying. He also breaks down why the first two weeks of October are prime time for collecting customer data, why LinkedIn video views are suddenly slipping, and what Europe's push for a “digital majority age” could mean for social media. And, because balance matters, he even weighs in on the Golden Bachelor fiasco.ㅤBest Moments:(00:16) Snapchat reports 1 trillion selfies in 12 months(01:15) October is the second-highest opt-in period of the year(03:00) Europe considers setting 16 as the minimum age for social media(04:11) LinkedIn video views are dropping after months of hype(05:26) Carousels and cheat sheets are trending again on LinkedIn(05:30) The Golden Bachelor's messy PR stumble before episode oneㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Hey guys, what you are about to listen to is an extremely graphic episode that will contain many scenes of gore, rape, human experimentation, honestly it will run the gambit. If you got a weak stomach, this episode might not be for you. You have been warned.  I just want to take a chance to say a big thanks to all of you guys who decided to join the patreon, you guys are awesome! Please leave a comment on this episode to let me know what more you want to hear about in the future. With all of that said and done lets jump right into it.   Where to begin with this one? Let start off with one of the major figures of Unit 731, Shiro Ishii. Born June 25th, 1892 in the village of Chiyoda Mura in Kamo District of Chiba Prefecture, Ishii was the product of his era. He came from a landowning class, had a very privileged childhood. His primary and secondary schoolmates described him to be brash, abrasive and arrogant. He was a teacher's pet, extremely intelligent, known to have excellent memory. He grew up during Japans ultra militarism/nationalism age, thus like any of his schoolmates was drawn towards the military. Less than a month after graduating from the Medical department of Kyoto Imperial University at the age of 28, he began military training as a probation officer in the 3rd regiment of the Imperial Guards division. Within 6 months he became a surgeon 1st Lt. During his postgraduate studies at Kyoto Imperial university he networked successfully to climb the career ladder. As a researcher he was sent out to help cure an epidemic that broke out in Japan. It was then he invented a water filter that could be carried alongside the troops.   He eventually came across a report of the Geneva Protocol and conference reports of Harada Toyoji as well as other military doctors. He became impressed with the potential of chemical and biological warfare. During WW1 chemical warfare had been highly explored, leading 44 nations to pass the Geneva Protocol or more specifically  “Protocol for the Prohibition of the Use in War of Asphyxiating, Poisonous or other Gases, and of Bacteriological Methods of Warfare”. Representatives from Japan were present at this conference and were involving in the drafting and signing of the Geneva Protocol, but it was not ratified in Japan at the time. Ishii's university mentor, Kiyano Kenji suggested he travel western countries and he did so for 2 years. Many nations were secretive about their research, but some places such as MIT were quite open. After his visit Ishii came to believe Japan was far behind everyone else in biological warfare research. After returning to Japan Ishii became an instructor at the Imperial Japanese Army Medical School. Japan of course lacked significant natural resources, thus it was a perfect nation to pursue biological weapons research. Ishii began lobbying the IJA, proposing to establish a military agency to develop biological weapons. One of his most compelling arguments was “that biological warfare must possess distinct possibilities, otherwise, it would not have been outlawed by the League of Nations.”   Ishii networked his way into good favor with the Minister of Health, Koizumi Chikahiko who lended his support in August of 1932 to allow Ishii to head an Epidemic Prevention Laboratory. Ishii secured a 1795 square meter complex at the Army Medical College. Yet this did not satisfy Ishii, it simply was not the type of work he wanted to do. The location of Tokyo allowed too many eyes on his work, he could not perform human experimentation. For what he wanted to do, he had to leave Japan, and in the 1930's Japan had a few colonies or sphere's of influence, the most appetizing one being Manchuria. In 1932 alongside his childhood friend Masuda Tomosada, Ishii took a tour of Harbin and he fell in love with the location.   During the 1930's Harbin was quite a cosmopolitan city, it was a major trading port and diverse in ethnicities and religions. Here there were Mongols, Russians, Chinese, Japanese, various other western groups in lesser numbers. Just about every religion was represented, it was a researcher's paradise for subjects. Ishii sought human experimentation and needed to find somewhere covert with maximum secrecy. He chose a place in the Nan Gang District of Beiyinhe village, roughly 70 kms southeast of Harbin. It was here and then he began human experimentation. One day in 1932, Ishii and the IJA entered the village and evacuated an entire block where Xuan Hua and Wu Miao intersected. They began occupying a multi-use structure that had been supporting 100 Chinese vendors who sold clothes and food to the locals. They then began drafting Chinese laborers to construct the Zhong Ma complex to house the “Togo Unit” named after the legendary admiral, Togo Heihachiro. The Chinese laborers were underpaid and under constant watch from Japanese guards, limiting their movement and preventing them from understanding what they were building, or what was occurring within the complex. The complex was built in under a year, it held 100 rooms, 3 meter high brick walls and had an electric fence surrounding the perimeter. One thousand captives at any given time could be imprisoned within the complex. To ensure absolute secrecy, security guards patrolled the complex 24/7. Saburo Endo, director of Operations for the Kwantung Army once inspected the Togo Unit and described it in his book “The Fifteen Years' Sino-Japanese War and Me”, as such:   [It was] converted from a rather large soy sauce workshop, surrounded by high rammed earth wall. All the attending military doctors had pseudonyms, and they were strictly regulated and were not allowed to communicate with the outsiders. The name of the unit was “Tōgō Unit.” One by one, the subjects of the experiments were imprisoned in a sturdy iron lattice and inoculated with various pathogenic bacteria to observe changes in their conditions. They used prisoners on death row in the prisons of Harbin for these experiments. It was said that it was for national defense purposes, but the experiments were performed with appalling brutality.The dead were burned in high-voltage electric furnaces, leaving no trace.    A local from the region added this about the complex “We heard rumors of people having blood drawn in there but we never went near the place. We were too afraid. When the construction started, there were about forty houses in our village, and a lot of people were driven out. About one person from each home was taken to work on the construction. People were gathered from villages from all around here, maybe about a thousand people in all. The only things we worked on were the surrounding wall and the earthen walls. The Chinese that worked on the buildings were brought in from somewhere, but we didn't know where. After everything was finished, those people were killed.”    Despite all the secrecy, it was soon discovered prisoners were being taken, primarily from the CCP and bandits who were being subjected to tests. One such test was to gradually drain a victim of blood to see at what point they would die. The unit drew 500 cc of blood from each prisoner every 3-5 days. As their bodies drew weaker, they were dissected for further research, the average prisoner lasted a maximum of a month. Due to the climate of Manchuria, it was soon established that finding methods to treat frostbite would benefit the Kwantung army. Ishii's team gathered human subjects and began freezing and unfreezing them. Sometimes these experiments included observing test subjects whose limbs had been frozen and severed. The Togo team reported to General Okamura Yasuji, the deputy commander in chief of the Kwantung army from 1933-1934 that the best way to treat frostbite was to soak a limb in 37 degree water. According to the testimony of a witness named Furuichi at trial done in Khabarovsk , “Experiments in freezing human beings were performed every year in the detachment, in the coldest months of the year—November, December, January and February. The experimental technique was as follows: the test subjects were taken out into the frost at about 11 o'clock at night, compelled to dip their hands into a barrel of cold water and forced to stand with wet hands in the frost for a long time. Alternatively, some were taken out dressed, but with bare feet and compelled to stand at night in the frost during the coldest period of the year. When frostbite had developed, the subjects were taken to a room and forced to put their feet in water of 5 degrees Celsius, after which the temperature was gradually increased.”   Sergeant Major Kurakazu who was with Unit 731 later on in 1940 and taken prisoner by the Soviets in 1945 stated during the Khabarovsk trial , “I saw experiments performed on living people for the first time in December 1940. I was shown these experiments by researcher Yoshimura, a member of the 1st Division. These experiments were performed in the prison laboratory. When I walked into the prison laboratory, ve Chinese experimentees were sitting there; two of these Chinese had no fingers at all, their hands were black; in those of three others the bones were visible. They had fingers, but they were only bones. Yoshimura told me that this was the result of freezing experiments.”   According to Major Karasawa during the same trial Ishii became curious about using plague as a weapon of war and captured plague infected mice to test on subjects in the Zhong Ma Complex “Ishii told me that he had experimented with cholera and plague on the mounted bandits of Manchuria during 1933-1934 and discovered that the plague was effective.”   According to Lt General Endo Saburo's diary entry on November 16th of 1933, at the Zhong Ma complex “The second squad which was responsible for poison gas, liquid poison; and the First Squad which was responsible for electrical experiments. Two bandits were used by each squad for the experiments.  Phosgene gas—5-minute injection of gas into a brick-lined room; the subject was still alive one day aer inhalation of gas; critically ill with pneumonia.  Potassium cyanide—the subject was injected with 15 mg.; subject lost consciousness approximately 20 minutes later.  20,000 volts—several jolts were not enough to kill the subject; injection of poison required to kill the subject.  5000 volts—several jolts were not enough; aer several minutes of continuous current, subject was burned to death.”    The Togo Unit established a strict security system to keep its research highly confidential. Yet in 1934, 16 Chinese prisoners escaped, compromising the Zhong Ma location. One of the guards had gotten drunk and a prisoner named Li smashed a bottle over his head and stole his keys. He freed 15 other prisoners and of them 4 died of cold, hunger and other ailments incurred by the Togo unit. 12 managed to flee to the 3rd route army of the Northeast Anti Japanese united Army. Upon hearing the horrifying report, the 3rd route army attacked the Togo unit at Beiyinhe and within a year, the Zhong Ma complex was exploded.    After the destruction of the Zhong Ma complex, Ishii needed a better structure. The Togo unit had impressed their superior and received a large budget. Then on May 30th of 1936 Emperor Hirohito authorized the creation of Unit 731. Thus Ishii and his colleagues were no longer part of the Epidemic Prevention Institute of the Army Medical School, now they were officially under the Kwantung Army as the Central Epidemic Prevention and Water Purification Department. Their new HQ was located in Pingfan, closer to Harbin. Their initial budget was 3 million yen for the personnel, 200-300 thousand yen per autonomous unit and 6 million yen for experimentation and research. Thus their new annual budget was over 10 million yen.    Pingfan was evacuated by the Kwantung army. Hundreds of families were forced to move out and sell their land at cheap prices. To increase security this time, people required a special pass to enter Pingfan. Then the airspace over the area became off-limits, excluding IJA aircraft, all violators would be shot down. The new Pingfan complex was within a walled city with more than 70 buildings over a 6 km tract of land. The complex's huge size drew some international attention, and when asked what the structure was, the scientists replied it was a lumber mill. Rather grotesquely, prisoners would be referred to as “maruta” or “logs” to keep up the charade. Suzuki, a Japanese construction company back then, worked day and night to construct the complex.    Now many of you probably know a bit about Unit 731, but did you know it's one of countless units?  The Army's Noborito Laboratory was established (1937) The Central Epidemic Prevention and Water Purification Department of the North China Army/ Unit 1855 was established (1938)  The Central Epidemic Prevention and Water Purification Department of Central China/ Unit 1644 (1939)  Thee Guangzhou Epidemic Prevention and Water Purification Department of South China Army/ Unit 8604 (1942)  The Central Epidemic Prevention and Water Purification Department of the Southern Expeditionary Army/ Unit 9620 (1942).    There were countless others, detachments included Unit 1855 in Beijing, Unit Ei 1644 in Nanjing, Unit 8604 in Guangzhou, and later Unit 9420 in Singapore. All of these units comprised Ishii's network, which, at its height in 1939, oversaw over 10,000 personnel.   Victims were normally brought to Pingfan during the dead of night within crammed freight cars with number logs on top. They were brought into the building via a secret tunnel. According to a witness named Fang Shen Yu, technicians in white lab coats handled the victims who were tied in bags. The victims included anyone charge with a crime, could be anti-japanese activity, opium smoking, espionage, being a communist, homelessness, being mentally handicap, etc. Victims included chinese, Mongolians, Koreans, White Russians, Harbin's jewish population and any Europeans accused of espionage. During the Khabarovsk trial, Major Iijima Yoshia admitted to personally subjecting 40 Soviet citizens to human experimentation. Harbin's diversity provided great research data. Each prisoner was assigned a number starting with 101 and ending at 1500. Onec 1500 was reached, they began again at 101, making it nearly impossible to estimate the total number of victims. Since the complex had been labeled a lumber mill to the locals, most did not worry about it or were too afraid to do so. The prison's warden was Ishii's brother Mitsuo who made sure to keep it all a secret.    Ethics did not exist within Ishii's network of horrors. Everything was done efficiently in the name of science. Pingfang was equipped for disposing the evidence of their work in 3 large incinerators. As a former member who worked with the incinerators recalled “the bodies always burned up fast because all the organ were gone; the bodies were empty”. Human experimentation allowed the researchers their first chance to actually examine the organs of a living person at will to see the progress of a disease. Yeah you heard me right, living person, a lot of the vivisections were done on live people. As one former researcher explained "the results of the effects of infection cannot be obtained accurately once the person dies because putrefactive bacteria set in. Putrefactive bacteria are stronger than plague germs. So, for obtaining accurate results, it is important whether the subject is alive or not." Another former researcher said this “"As soon as the symptoms were observed, the prisoner was taken from his cell and into the dissection room. He was stripped and placed on the table, screaming, trying to fight back. He was strapped down, still screaming frightfully. One of the doctors stuffed a towel into his mouth, then with one quick slice of the scalpel he was opened up." Witnesses of some of these vivisections reported that victims usually let out a horrible scream when the initial cuts were made, but that the voice stops soon after. The researchers often removed the organ of interest, leaving others in the body and the victims usually died of blood loss or because of the removed organ. There are accounts of experiments benign carried out on mothers and children, because yes children were in fact born in the facilities. Many human specimens were placed in jars to be viewed by Tokyo's army medical college. Sometimes these jars were filled with limbs or organs but some giant ones had entire bodies.   Vivisection was conducted on human beings to observe how disease affected each organ once a human dies. According to testimony given by a technician named Ogawa Fukumatsu “I participated in vivisections. I did them every day. I cannot remember the amount of people dissected. At first, I refused to do it. But then, they would not allow me to eat because it was an order; gradually I changed.” Another technician Masakuni Kuri testified  “I did vivisection at the time. Experiments were conducted on a Chinese woman with syphilis. Because she was alive, the blood poured out like water from a tap.”   A report done by Shozo Kondo studied the effects of bubonic plague on humans. The number of subjects was 57 with age ranging from toddlers to 80 years old with mixed gender. The study used fleas carrying plague that were dispersed upon the local population in June of 1940 at Changchun. 7 plague victims were Japanese residents. The report stated the plague spread because of lack of immunity by the townspeople. Subjects' survival time ranged from 2-5 days, with only 3 surviving 12, 18 and 21 days. The subjects were infected with Glandular, Cutaneous or Septicemic plague, but most had the Glandular variety.     In addition to the central units of Pingfang were others set up in Beijing, Nanjing, Guangzhou and Singapore. The total number of personnel was 20,000. These satellite facilities all had their own unique horror stories. One was located in Anda, 100km from Pingfang where outdoor tests for plague, cholera and other pathogens were down. They would expose human subjects to biological bombs, typically by putting 10-40 people in the path of a biological bomb. A lot of the research was done to see the effective radius of the bombs, so victims were placed at different distances. At Xinjing was Unit 100 and its research was done against domesticated animals, horses particularly. Unit 100 was a bacteria factory producing glanders, anthrax and other pathogens. They often ran tests by mixing poisons with food and studied its effects on animals, but they also researched chemical warfare against crops. At Guangzhou was unit 8604 with its HQ at Zhongshan medical university. It is believed starvation tests ran there, such as the water test I mentioned. They also performed typhoid tests and bred rats to spread plague. Witness testimony from a Chinese volunteer states they often dissolved the bodies of victims in acid. In Beijing was Unit 1855 which was a combination of a prison and experiment center. They ran plague, cholera and typhus tests. Prisoners were forced to ingest mixtures of germs and some were vaccinated against the ailments. In Singapore after its capture in February of 1942 there was a secret laboratory. One Mr. Othman Wok gave testimony in the 1990s that when he was 17 years old he was employed to work at this secret lab. He states 7 Chinese, Indian and Malay boys worked in the lab, picking fleas from rats and placing them in containers. Some 40 rat catchers, would haul rats to the lab for the boys to do their work. The containers with fleas went to Japanese researchers and Othman says he saw rats being injected with plague pathogens. The fleas were transferred to kerosene cans which contained dried horse blood and an unidentified chemical left to breed for weeks. Once they had plague infected fleas in large quantity Othman said "A driver who drove the trucks which transported the fleas to the railway station said that these bottles of fleas were sent off to Thailand." If this is true, it gives evidence to claims Unit 731 had a branch in Thailand as well. Othman stated he never understood or knew what was really going on at the lab, but when he read in 1944 about biological attacks on Chongqing using fleas, he decided to leave the lab. Othman states the unit was called Unit 9240.  As you can imagine rats and insects played a large role in all of this. They harvested Manchuria rat population and enlisted schoolchildren to raise them. In the 1990s the Asahi Broadcasting company made a documentary titled “the mystery of the rats that went to the continent”. It involved a small group of high school children in Saitama prefecture asked local farmers if they knew anything about rat farming during the war years. Many stated everybody back then was raising rats, it was a major source of income. One family said they had rat cages piled up in a shed, each cage built to carry 6 rat, but they had no idea what the rats were being used for. Now hear this, after the war, the US military kept these same families in business. The US army unit 406 which was established in Tokyo to research viruses wink wink, would often drive out to these farms in their american jeeps collecting rats.  Getting fleas was a much tricker task. One method was taking older Chinese prisoners and quarantining them with clothes carrying flea or flea eggs and allowing them to live in isolated rooms to cultivate more fleas. These poor guys had to live in filth and not shave for weeks to produce around 100 fleas a day. Now Unit 731 dealt with numerous diseases such as Cholera.  Some experiments used dogs to spread cholera to villages. They would steal dogs from villages, feed them pork laced with cholera germs and return them to the villages. When the disease finished incubating the dogs would vomit and other dogs would come and eat the vomit spread it more and more. The dogs were also stricken with diarrhea and the feces spread it to other dogs as well. 20% of the people in villages hit by this died of the disease. Former army captain Kojima Takeo was a unit member involved in a Cholera campaign and added this testimony "We were told that we were going out on a cholera campaign, and we were all given inoculations against cholera ten days before starting out. Our objective was to infect all the people in the area. The disease had already developed before we got there, and as we moved into the village everyone scattered. The only ones left were those who were too sick to move. The number of people coming down with the disease kept increasing. Cholera produces a face like a skeleton, vomiting, and diarrhea. And the vomiting and defecating of the people lying sick brought flies swarming around. One after the other, people died." I've mentioned it a lot, Plague was a staple of Unit 731. The IJA wanted a disease that was fast and fatal, Cholera for instance took about 20 days, plague on the other hand starts killing in 3 days. Plague also has a very long history of use going back to the medieval times. It was one of the very first diseases Ishii focused on. In october of 1940 a plague attack was conducted against the Kaimingjie area in the port city of Ningbo. This was a joint operation with Unit 731 and the Nanjing based Unit 1644. During this operation plague germs were mixed with wheat, corn, cloth scraps and cotton and dropped from the air. More than 100 people died within a few days of the attack and the affected area was sealed off from the public until the 1960s.  Another horrifying test was the frostbite experiments. Army Engineer Hisato Yoshimura conducted these types of experiments by taking prisoners outside, dipping various appendages into water of varying temperatures and allowing the limbs to freeze. Once frozen, Yoshimura would strike their affected limbs with a short stick and in his words “they would emit a sound resembling that which a board gives when it is struck”. Ice was then chipping away with the affected area being subjected to various treatments, such as being doused in water, exposed to heat and so on. I have to mentioned here, that to my shock there is film of these specific frostbite experiments and one of our animators at Kings and Generals found it, I have seen a lot of things in my day, but seeing this was absolute nightmare fuel. If you have seen the movie or series Snowpiercer, they pretty much nail what it looked like.  Members of Unit 731 referred to Yoshimura as a “scientific devil” and a “cold blooded animal” because he would conduct his work with strictness. Naoji Uezono another member of Unit 731, described in a 1980s interview a disgusting scene where Yoshimura had "two naked men put in an area 40–50 degrees below zero and researchers filmed the whole process until [the subjects] died. [The subjects] suffered such agony they were digging their nails into each other's flesh". Yoshimuras lack of any remorse was evident in an article he wrote for the Journal of Japanese Physiology in 1950 where he admitted to using 20 children and 3 day old infant in experiments which exposed them to zero degree celsius ice and salt water. The article drew criticism and no shit, but Yoshimura denied any guilt when contacted by a reporter from the Mainichi Shimbun. Yoshimura developed a “resistance index of frostbite” based on the mean temperature of 5 - 30 minutes after immersion in freezing water, the temperature of the first rise after immersion and the time until the temperature first rises after immersion. In a number of separate experiments he determined how these parameters depended on the time of day a victim's body part was immersed in freezing water, the surrounding temperature and humidity during immersion, how the victim had been treated before the immersion ("after keeping awake for a night", "after hunger for 24 hours", "after hunger for 48 hours", "immediately after heavy meal", "immediately after hot meal", "immediately after muscular exercise", "immediately after cold bath", "immediately after hot bath"), what type of food the victim had been fed over the five days preceding the immersions with regard to dietary nutrient intake ("high protein (of animal nature)", "high protein (of vegetable nature)", "low protein intake", and "standard diet"), and salt intake. Members of Unit 731 also worked with Syphilis, where they orchestrated forced sex acts between infected and noninfected prisoners to transmit the disease. One testimony given by a prisoner guard was as follows “Infection of venereal disease by injection was abandoned, and the researchers started forcing the prisoners into sexual acts with each other. Four or five unit members, dressed in white laboratory clothing completely covering the body with only eyes and mouth visible, rest covered, handled the tests. A male and female, one infected with syphilis, would be brought together in a cell and forced into sex with each other. It was made clear that anyone resisting would be shot.” After victims were infected, they would be vivisected at differing stages of infection so that the internal and external organs could be observed as the disease progressed. Testimony from multiple guards blamed the female victims as being hosts of the diseases, even as they were forcibly infected. Genitals of female prisoners were infected with syphilis and the guards would call them “jam filled buns”. Even some children were born or grew up in the walls of Unit 731, infected with syphilis. One researcher recalled “one was a Chinese women holding an infant, one was a white russian woman with a daughter of 4 or 5 years of age, and the last was a white russian women with a boy of about 6 or 7”. The children of these women were tested in ways similar to the adults.  There was also of course rape and forced pregnancies as you could guess. Female prisoners were forced to become pregnant for use in experiments. The hypothetical possibility of transmission from mother to child of diseases, particularly syphilis was the rationale for the experiments. Fetal survival and damage to the womans reproductive organs were objects of interest. A large number of babies were born in captivity and there had been no accounts of any survivor of Unit 731, children included. It is suspected that the children of the female prisoners were killed after birth or aborted. One guard gave a testimony “One of the former researchers I located told me that one day he had a human experiment scheduled, but there was still time to kill. So he and another unit member took the keys to the cells and opened one that housed a Chinese woman. One of the unit members raped her; the other member took the keys and opened another cell. There was a Chinese woman in there who had been used in a frostbite experiment. She had several fingers missing and her bones were black, with gangrene set in. He was about to rape her anyway, then he saw that her sex organ was festering, with pus oozing to the surface. He gave up the idea, left and locked the door, then later went on to his experimental work.” In a testimony given on December 28 by witness Furuichi during the Khabarovsk Trial, he described how “a Russian woman was infected with syphilis to allow the scientists to and out how to prevent the spread of the disease.  Many babies were born to women who had been captured and become experimental subjects. Some women were kidnapped while pregnant; others became pregnant aer forced sex acts in the prisons, enabling researchers to study the transmission of venereal disease   Initially Unit 731 and Unit 100 were going to support Japan's Kantokuen plan. The Kantokuen plan an operation plan to be carried out by the Kwantung army to invade the USSR far east, capitalizing on the success of operation barbarossa. Unit 731 and 100 were to prepare bacteriological weapons to help the invasion. The plan was created by the IJA general staff and approved by Emperor Hirohito. It would have involved three-steps to isolate and destroy the Soviet Army and occupy the eastern soviet cities over the course of 6 months. It would have involved heavy use of chemical and biological weapons. The Japanese planned to spread disease using three methods; direct spraying from aircraft, bacteria bombs and saboteurs on the ground. This would have included plague, cholera, typhus and other diseases against troops, civilian populations, livestocks, crops and water supplies. The main targets were Blagoveshchensk, Khabarovsk, Voroshilov, and Chita. If successful the Soviet Far East would be incorporated into Japan's greater east asia co-prosperity sphere. Within Kantokuen documents, Emperor Hirohtio instructed Ishii to increase production rate at the units, for those not convinced Hirohito was deeply involved in some of the worst actions of the war. Yet in the end both Emperor Hirohito and Hideki Tojo pulled their support for the invasion of the USSR and opted for the Nanshin-ron strategy instead.    On August 9th of 1945 the Soviet Union declared war on Japan and invaded Manchuria. In response, the Japanese government ordered all research facilities in Manchuria to be destroyed and to erase all incriminating materials. A skeleton crew began the liquidation of unit 731 on August 9th or 10th, while the rest of the unit evacuated. All test subjects were killed and cremated so no remains would be found. The design of the facilities however, made them hard to destroy via bombing, several parts of the buildings left standing when the Soviets arrived. While most of the unit's staff managed to escape, including Ishii, some were captured by the soviets. Some of these prisoners told the Soviets about the atrocities committed at Pingfang and Changchun. At first the claims seemed so outrageous, the Soviets sent their own Biological Weapons specialists to examine the ruins of Ping Fang. After a thorough investigation, the Soviet experts confirmed the experiments had been done there. The real soviet investigation into the secrets of Unit 731 and 100 began in early 1946, thus information was not readily available during the Tokyo Tribunal. Both the Americans and SOviets had collected evidence during the war that indicated the Japanese were in possession of bacteriological weapons though. Amongst the 600,000 Japanese prisoners of war in the USSR, Major General Kiyoshi Kawashima and Major Tomoio Karasawa would become essential to uncovering the Japanese bacteriological warfare secrets and opening the path to hold the Khabarovsk trial. The Soviets and Americans spent quite a few years performing investigations, many of which led to no arrests. The major reason for this was similar to Operation Paperclip. For those unaware, paperclip was a American secret intelligence program where 1600 German scientists were taken after the war and employed, many of whom were nazi party officials. The most famous of course was Wernher von Braun. When the Americans looked into the Japanese bacteriological work, they were surprised to find the Japanese were ahead of them in some specific areas, notably ones involving human experimentation. General Charles Willoughby of G-2 american intelligence called to attention that all the data extracted from live human testing was out of the reach of the USA. By the end of 1947, with the CCP looking like they might defeat Chiang Kai-Shek and the Soviet Union proving to be their new enemy, the US sought to form an alliance with Japan, and this included their Bacteriological specialists. From October to December, Drs Edwin Hill and Joseph Victor from Camp Detrick were sent to Tokyo to gather information from Ishii and his colleagues. Their final conclusion laid out the importance of continuing to learn from the Japanese teams, and grant them immunity. The British were also receiving some reports from the Americans about the Japanese Bacteriological research and human experimentation. The British agreed with the Americans that the information was invaluable due to the live human beings used in the tests. The UK and US formed some arrangements to retain the information and keep it secret. By late 1948 the Tokyo War Crimes Trial was coming to an end as the cold war tension was heating up in Korea, pushing the US more and more to want to retain the information and keep it all under wraps.  With formal acceptance, final steps were undertaken, much of which was overseen by General Douglas MacArthur. On May 6, 1947, Douglas MacArthur wrote to Washington that "additional data, possibly some statements from Ishii probably can be obtained by informing Japanese involved that information will be retained in intelligence channels and will not be employed as 'War Crimes' evidence.” Ishii and his colleagues received full immunity from the Tokyo War Crimes Trial. Ishii was hired by the US government to lecture American officers at Fort Detrick on bioweapons and the findings made by Unit 731. During the Korean War Ishii reportedly traveled to Korea to take part in alleged American biological warfare activities. On February 22nd of 1952, Ishiiwas explicitly named in a statement made by the North Korean FOreign Minister, claiming he along with other "Japanese bacteriological war criminals had been involved in systematically spreading large quantities of bacteria-carrying insects by aircraft in order to disseminate contagious diseases over our frontline positions and our rear". Ishii would eventually return to Japan, where he opened a clinic, performing examinations and treatments for free. He would die from laryngeal cancer in 1959 and according to his daughter became a Roman Catholic shortly before his death.  According to an investigation by The Guardian, after the war, former members of Unit 731 conducted human experiments on Japanese prisoners, babies, and mental patients under the guise of vaccine development, with covert funding from the U.S. government. Masami Kitaoka, a graduate of Unit 1644, continued performing experiments on unwilling Japanese subjects from 1947 to 1956 while working at Japan's National Institute of Health Sciences. He infected prisoners with rickettsia and mentally ill patients with typhus. Shiro Ishii, the chief of the unit, was granted immunity from prosecution for war crimes by American occupation authorities in exchange for providing them with human experimentation research materials. From 1948 to 1958, less than five percent of these documents were transferred to microfilm and stored in the U.S. National Archives before being shipped back to Japan.

No Dia Internacional do Podcast, Luwig Sá, Reginaldo Yeoman e Mauro Ellovitch estreiam nossa Área de Escape, um tipo de programa curtinho, freestyle, só para trocar dicas e servir de descarrego para os participantes. No piloto, em meia hora, eles fazem um balanço do primeiro ano da linha Absolute DC, a atual temporada de O Pacificador e a surpresa (positiva)Read More ...

Travel hacks, Instagram secrets, and even a little Miami tourism pitch sneak their way into this Bathroom Break episode with Jay Schwedelson and Daniel Murray. Between Jay's “carry-on only and lie about parties” conference survival guide and Daniel's Instagram growth tricks, this one's packed with fast, practical tips you'll actually want to try.ㅤBest Moments:(01:04) Jay reveals why he hates travel now and the sneaky way he skips event invites(02:21) Daniel shares the story reply trick that gets 4–5x more engagement than link clicks(04:20) The frustrating new Instagram banner format and why you should still test it(05:30) Jay points out you can now pin your own comments to posts for extra visibility(06:30) Daniel explains why captions matter for SEO and why hashtags are basically dead(08:28) Daniel defends Miami summers and why the Florida heat is overhatedㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Rick and Dane sit down at HQ to tackle one of the biggest mindset killers: comparison. From Teddy Roosevelt's famous quote to the modern-day pressure of social media, they break down why people feel “behind,” how highlight reels distort reality, and why abundance beats scarcity every time. They share real stories about dealing with hate, celebrating others' wins, and defining success on your own scoreboard. Whether it's business, relationships, or life in general, this episode is about shutting out the noise and focusing on writing your own story.----00:00 - Introduction and Topic Overview00:30 - The Paradox of Modern Comfort and Rising Anxiety01:45 - Social Media's Role in Comparison and Perception02:41 - Personal Experiences with Social Media and Comparison04:22 - The Reality Behind Social Media Highlights05:01 - Supporting Others and Finding Joy Beyond Materialism06:06 - The Two Sides of Social Media: Highlights and Pity Parties07:02 - Scarcity vs Abundance Mindset in Comparison08:18 - Influences and Inspirations Online10:13 - Being Multi-Dimensional and Valuing Personal Relationships11:36 - Comparison in Business and Relationships14:04 - Overcoming Comparison by Focusing on Your Own Path15:30 - The Importance of Defining Your Own Success17:37 - Material Things as Tools and the Pursuit of Happiness19:05 - The Role of Marketing and Social Media Algorithms20:40 - Dealing with Hate and Comparison in Success22:45 - The Value of Time and Long-Term Happiness23:30 - Final Thoughts on Comparison and Personal Growth24:37 - Closing and Call to Action----Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/Facebook - https://www.facebook.com/MossMarketingGroupWebsite -  https://www.mossmarketinggroup.com/#Marketing #Business #Podcast

Finally.I know, I know.It's that time of year we all look forward to.The leaves begin to loosen their grip. The sky is pregnant with it's autumnal offerings.Jon gets poetic.But aside from all that - it's the bloody Failing Writers Five Hundred Pound Flash Fiction Competition, in association with Scrivener!That's the bit we're really all excited about.That's when Tommy and I hunker down, curl up and bask in your beautiful little stories.(I'm not even joking here, it genuinely is a joyful experience.)So have a listen to the episode - find out everything you need to know in order to enter the competition, including the little phrase you have to include in your story... and be in with a chance of winning that 500 squids!This years judge is the delightful Sarah Lewis from writers HQ.Sign up now for a whole smorgasbord of helpful stuff. Workshops. Advice. Masterclasses. and of course the brilliant (and free!) Flash Face Off. Which we urge you to join in with - After all, it could be the thing that takes your flash piece from great to really blummin' marvellous!https://writershq.co.uk/Finally we wrap things up with an unusual but brilliant bit of poetry from the very talented free-styling-street-poet: Isaiah Frati.check him out here:Insta: @___reaverAnd finally... A GIGANTIC THANK YOU to our wonderful sponsor Scrivener yet again, for sponsoring the podcast, and the competition.If you'd like to get your hands on the writing software that really matters - get yourself to https://www.literatureandlatte.com/scrivener/overviewand get 20% off with the code: failingRight.Go on then... crack on! You've got until midday October 24th. We can't wait to read your submissions!Good luck. Hosted on Acast. See acast.com/privacy for more information.

Groove Radio's Official TOP 5 GROOVES Weekly Chart Hosted by Swedish Egil - Week of 09-29-25 01 Shouse - Sunrise (Adam Ten Extended Remix) - Hell Beach 02 TEED - The Echo (Dusky Remix) - Nice Age 03 SG Lewis & London Grammar - Feelings Gone (Original Mix) [Forever Days / Positiva] 04 Felix Cartal & Vox Rea - Dissociate (Radio Edit) - Physical Presents 05 Piero Pirupa & Frank'O Moiraghi - In da House (Radio Edit) - Catch & Release Bonus track: 06 Pink Floyd - Another Brick in the Wall (Sonny Noto Private Mix) [Promo] 07 Svbline - Kickin Hard (Extended Mix) - Tomasko Records -- About GROOVE RADIO Groove Radio is the Rhythm of the Future - always on in HQ audio with electronic dance music and DJ culture LIVE from Los Angeles. Curated by legendary radio programmer, Swedish Egil, Groove Radio celebrates 30+ years featuring iconic and emerging talent from the early classics of 90's techno and house music to the sounds of today's dance music festivals. -- For more info visit:  grooveradio.com c2025 Groove Radio. All rights reserved.

LA Comic Con is this weekend so it's the perfect time to replay our show with Cosplayer Faces By Rachie Mark and Nicole welcomed cosplayer/model/influencer Rachel Hollon to the lighter side of the dark side. Rachie as she likes to be called talked about having a Harley Quinn personality at a young age, which led her to dress up as HQ leading to her catching the eye of a comic bookstore owner which led her to being one of the most sought-after cosplayers in the convention circuit. She has dressed up as Vampirella, Red Sonja, Poison Ivy and Bettie Page on comic book covers while keeping her bubbly personality. Her bubbly personality and good looks belies a nerdy side as she used to work at GameStop of all places She talks about coming full circle and going from buying a costume at Hot Topic to covering a Halsey concert for Hot Topic as well as the perks and pitfalls to being an influencer. She is living her dream but working harder than most people realize. Rachie also details some unusual (and sometimes inappropriate) requests she has gotten from some of her fans. Check out all things Rachie at https://linktr.ee/faces_by_rachie Get some Dark Mark Show gear Go to www.teepublic.com/user/dms1 for shirts, mugs, phone/laptop covers, masks and more! Go to lulu.com and get Nicole's poetry book “Slow Burn” This show is sponsored by: Eddie by Giddy FDA Class II medical device built to treat erectile dysfunction and performance unpredictability. Eddie is specifically engineered to promote firmer and longer-lasting erections by working with the body's physiology. Get rock hard erections the natural way again. Using promo code DARKMARK20, you can save 20% on your Eddie purchase, and you and your partner will be chanting incantations of ecstasy together faster than you can say “REDRUM.” Go to buyeddie.com/DarkMark for 20% off your purchase using code DARKMARK20 today. Raze Energy Drinks Go to https://bit.ly/2VMoqkk and put in the coupon code DMS for 15% off the best energy drinks. Zero calories. Zero carbs. Zero crash Renagade CBD Go to renagadecbd.com for all of your CBD needs Tactical Soap Smell Great with Pheromone infused products and drive women wild with desire! Go to https://grondyke-soap-company.myshopify.com/?rfsn=7187911.8cecdba  

Sometimes Jay Schwedelson skips the marketing hacks and just gets real. This time he shares a personal story about nearly missing out on the love of his life and the lesson it left him with: regret is far heavier than failure. It's raw, funny, and surprisingly relevant if you've ever hesitated before taking your shot in business or in life.ㅤBest Moments:(01:09) The biggest turning point in Jay's life that reshaped how he thinks about work and risk(02:42) The sting of seeing someone you care about happy with someone else(05:16) The bold move at the bar that changed everything(07:45) Why you only need 10 seconds of bravery, not a lifetime of courage(08:32) The torture of living in the land of what ifsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Not every business thinks it needs an event, but Jay Schwedelson and Tahira Endean make a strong case for why you do. From building trust faster than endless email threads to creating the kinds of moments people actually remember, Tahira shows how events—big or small—drive connection, loyalty, and growth. She also pulls back the curtain on what makes event submissions stand out and why joy should be part of every strategy.ㅤTahira's book Our KPI is Joy is available on Amazon. Connect with her on LinkedIn.ㅤBest Moments:(03:43) Why 10 minutes at a live meeting can replace 64 emails(05:15) The role of trust in why events matter for any size company(08:30) Designing experiences that the “remembering self” won't forget(10:15) Why in-person events are the antidote to AI sameness(13:30) How she curates sessions and avoids AI content overload(17:12) The must-dos and never-dos when submitting to speak at eventsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Season 18, Episode 34: The Home of Cricket will forever be a special and revered place, but how does it ensure its future? Rob Lynch, MCC's director of cricket and operations, is an influential and experienced administrator who is determined to make sure HQ can evolve to meet the needs of the game and its membership in the short and long term. An excellent guest, talking with us as the Tavern Stand is being replaced and before the grass is re-laid. Support the show with a Nerd Pledge at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠patreon.com/thefinalword⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Maurice Blackburn Lawyers - fighting for the rights of workers since 1919: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mauriceblackburn.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get your big NordVPN discount: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠nordvpn.com/tfw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get discounts on Noobru, the think drink: ⁠⁠⁠⁠⁠⁠⁠noobru.com/finalword⁠⁠⁠⁠⁠⁠ Get 10% off Glenn Maxwell's sunnies: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠t20vision.com/FINALWORD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find previous episodes at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠finalwordcricket.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Title track by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Urthboy⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Substitute Heroes return, and the Legion has a new HQ! Show your thanks to Major Spoilers for this episode by becoming a Major Spoilers Patron. It will help ensure The Major Spoilers Podcast continues far into the future! Join our Discord server and chat with fellow Spoilerites! (https://discord.gg/jWF9BbF)

* HQ episode available only for patrons at patreon.com/imsopopular * Maggie and Chi Chi discuss the perverse gender inverted world of Japanese samurai history by way of Yaoi excess: Yoshinaga Fumi's OOKU 大奥.

The Substitute Heroes return, and the Legion has a new HQ! Show your thanks to Major Spoilers for this episode by becoming a Major Spoilers Patron. It will help ensure The Major Spoilers Podcast continues far into the future! Join our Discord server and chat with fellow Spoilerites! (https://discord.gg/jWF9BbF)

On this episode of The SaaS CFO Podcast, host Ben Murray welcomes Forest Flager, CEO and co-founder of Parspec, for an insightful conversation at the crossroads of technology and the construction industry. Forest shares his compelling journey from growing up in a construction family and working internationally as an architect and engineer, to leading a research group at Stanford and ultimately making the leap into SaaS startups. His winding path led him to co-found Parspec, a platform dedicated to modernizing procurement in construction through AI-driven solutions. Forest dives into how Parspec is tackling the unique challenges faced by wholesale distributors—those crucial intermediaries who connect designers' technical demands with what's available in the market. By leveraging AI, Parspec streamlines the process of parsing project specifications, identifying suitable products, and managing the procurement lifecycle, serving customers across residential, commercial, and industrial construction. Forest also opens up about Parspec's growth strategy, from landing and expanding with major distributors to scaling up their product offering, which has driven significant revenue increases and attracted $31 million in capital. Listeners will gain valuable insights as Forest discusses lessons learned around product-market fit, nurturing referenceable customers, and managing investor relationships through effective signaling. He also teases exciting new developments on Parspec's roadmap, aimed at supporting both distributors and contractors with even more automation and transparency. If you're interested in SaaS growth, usage-based pricing, or the ways AI is reshaping traditional industries, this episode offers a front-row seat to real-world innovations and strategies for scaling a successful startup. Show Notes: 00:00 AI-Enhanced Construction Procurement Platform 05:07 "Automated Product Documentation Launch" 09:52 Validating Product Roadmap with Customers 11:59 Preemptive Fundraising and Investor Relations 14:33 Delayed Marketing Strategy Adjustment 17:15 Usage-Based Pricing Model Explanation 22:35 HQ & Engineering Team Locations 23:53 "Full-Cycle Procurement Solution Platform" Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/parspec-raises-11-5-million-in-seed-round https://www.thesaasnews.com/news/parspec-raises-20-million-in-series-a Forest Flager's LinkedIn: https://www.linkedin.com/in/forestflager/ Parspec's LinkedIn: linkedin.com/company/parspec Parspec's Website: https://www.parspec.io/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Supporta BLMP genom att bli en patron! Spana in de olika alternativen på http://www.patreon.com/blmetalpodcast Eller bidra genom att swisha: 0708-961174 Tillbaks i HQ för att sprida ordet om rock! Mycket missnöje! Playlist: Satyricon - The Dawn of a New Age Belphegor - Sanctus Diaboli Confidimus Grave Circles - Mournful Will Be That Day of Doom Blödlust - Hate the state Sijjin - Trance of the Mummified Sad Whisperings -Strategy of Tension Decline Of The I - Éros N Concrete Winds - Infernal Repeater I samarbete med Medborgarskolan.

Google just dropped a curveball for anyone using Chrome: you can now type prompts straight into the address bar and get Gemini-powered answers without ever leaving your browser. Jay Schwedelson unpacks why this matters for marketers, why LinkedIn isn't punishing you for adding links (despite the myths), and the seasonal email trick that quietly spikes open rates. Plus, he can't resist dropping in some TV takes—from Love Is Blind to the sad end of Outrageous Pumpkins.ㅤBest Moments:(01:00) Chrome's address bar turns into an AI prompt box with Gemini(01:30) Why Jay thinks Google might win the AI wars(02:30) LinkedIn's product director says links do not kill reach(04:00) Starting October, “invitation” subject lines boost opens by 24 to 28 percent(06:00) Jay's fall TV lineup: The Girlfriend, Love Is Blind, and a canceled pumpkin showㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Marriott held its first “Members' Day,” inviting 75 Bonvoy members to HQ to test concepts like revamped lounges, new spa amenities, and an AI chatbot that lets travelers describe complex trip needs—underscoring the value of direct relationships as AI reshapes booking. In Asia Pacific, hotel investment dropped 23% in H1 2025 (with fewer big deals in Japan), but JLL still forecasts $12.8 billion for the year—about 5% above 2024—on the back of lower borrowing costs, steady tourism growth, and active private capital. Skift Research's new Loyalty Stickiness Index shows airlines scoring 62–66 and hotels 53, revealing significant “leakage” as travelers defect for better schedules, locations, and perks that match the purpose of their trip. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.

We came here to record a podcast and chew bubblegum, and we're all out of bubblegum. That's why we're recording a podcast about one of the edgiest super soldiers of the 90s and 2000s, Duke Nukem. But the execs at DT!HQ don't want us to remaster an old DN game, they want us to pitch one for 2025. Preferably, one that will make people mad. Todd is getting introspective. Andrew is getting proactive. Matt is getting interactive. The title of this week's episode was selected by our Patrons in our Discord Community! If you want to help us choose the next one, join our discord, and/or get some bonus content, become part of #ButtThwompNation at patreon.com/debatethiscast! Have you seen our Instagram? instagram.com/debatethiscast Have you seen our Threads? threads.net/debatethiscast Want to send us an email? debatethiscast@gmail.com MERCH! We have that! Right now you can go on the internet and order things that say Debate This! On them! All you need to do is head to MerchThis.net and give us your money! Ever wanted socks with the DT! logo on them? Well now you can get em! One more time that website is MerchThis.net! Properties we talked about this week: Duke Nukem, Duke Nukem Forever, Silksong, Myst, Castaway, Interstellar, NFL Blitz, NHL Hitz, Hades, Mega Man X, Date Everything Music for Debate This! is provided by composer Ozzed under a creative commons license. Check out more of their 8-bit bops at www.ozzed.net!

There's a lot more to the Zwift story than "riding a bike in a virtual world". From the very beginning they're revolutionized cycling. Think of it, they're the single biggest entity to why we enjoy the women's Tour de France Femmes Avec Zwift the week after the traditional Tour. More to the point, Eric Min co-founded Zwift thanks to a lifelong love affair with cycling. His life story has taken him all over the map from South Korea to New York City to calling various parts of Europe home to setting up Zwift's HQ in southern California.  Eric and Ted share connections and stories... like when Eric reminds our host that he was Zwift's first ambassador! Give the new lineup of lights from Exposure a try! I love my experience with the Toro 16 and the Diablo 16. Try them out at exposurelights.com and use code KING10 to save! I don't know if you need legal help, but if and when you do, give Matt Scarborough of Bicycle Accident Law a call. Are greens powders all the rage, but you don't like the taste? Try the newest from AG1 with citrus, tropical, and berry flavors are game changing. Visit drinkAG1.com/tedking for a welcome gift.

Parenting mishaps, exploding diapers, and even a surprise bird incident somehow all tie back to smart marketing takeaways in this Bathroom Break collab between Jay Schwedelson and Daniel Murray. From no-scroll forms that skyrocket conversions to why your CTA button text might be killing deals, this one is equal parts messy, funny, and surprisingly useful.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:00) Daniel's first baby carrier experience turns into a poop explosion mid-call(02:56) Jay reveals how a no-scroll form boosted conversions by 60 percent(03:35) Daniel explains why two-step forms make capturing emails easier(05:00) Why quantifiable testimonials beat generic praise every time(06:45) The danger of weak offers like “Request a demo” and how to make them action-based(07:12) Why your CTA button text should never just say “Submit”(07:30) Small copy details that build trust, like time estimates and progress bars(12:13) Jay shares his own “bathroom break” moment courtesy of a birdㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

From San Francisco to Seoul and Shenzhen, it's been a non-stop week of tennis drama. Join Kim and Chris as they unpack all the action, from the Laver Cup to the Billie Jean King Cup finals. Team World reigned supreme in San Francisco with a dramatic Laver Cup victory under new captain Andre Agassi, as Taylor Fritz sealed the trophy in style against Alexander Zverev, just days after his shock win over Carlos Alcaraz.In Shenzhen, Italy once again defended their Billie Jean King Cup crown, with Jasmine Paolini and Elisabetta Cocciaretto powering past Jessica Pegula and Emma Navarro despite unfavourable head-to-head records. Meanwhile in Seoul, Iga Swiatek battled past Ekaterina Alexandrova to clinch her 25th career title, while Emma Raducanu's return to the court ended in heartbreak against Barbora Krejcikova.We also look ahead to the WTA 1000 in Beijing, where Coco Gauff is aiming to defend her title in the absence of World No.1 Aryna Sabalenka, and the ATP 500 in Tokyo, where Carlos Alcaraz and Taylor Fritz could be set for another showdown.SOCIALSFollow us on Twitter, Instagram, TikTok and YouTube, plus email the show tennisweeklypod@gmail.com.MERCHPurchase Tennis Weekly Merch through our Etsy store including limited edition designs by Krippa Design where all proceeds go towards the podcast so we can keep doing what we do!REVIEWS***Please take a moment to rate and review the show on Apple Podcasts, Spotify or wherever you get your pods. It really means a lot to us at HQ and helps make it easier for new listeners to discover us. Thanks!*** Hosted on Acast. See acast.com/privacy for more information.

Groove Radio's Official TOP 5 GROOVES Weekly Chart Hosted by Swedish Egil - Week of 09-22-25 01 Vintage Culture  - Upon Your Skin (ft. Noah Kuala) - affairs 02 Rony Rex & Keilimei - RGB - Rony Rex & Keilimei 03 Trace - Bad & Boujee (Extended Mix) - Club Sweat 04 Joe Bermudez & Dana McKeon - Daydream Therapy (Madraas Remix) - 617 Records 05 SPACECHANGER & BANYON - Numb - Play Me Records Bonus track: 06 The Prodigy - Omen (CHINSON Remix) - Promo -- About GROOVE RADIO Groove Radio is the Rhythm of the Future - always on in HQ audio with electronic dance music and DJ culture LIVE from Los Angeles. Curated by legendary radio programmer, Swedish Egil, Groove Radio celebrates 30+ years featuring iconic and emerging talent from the early classics of 90's techno and house music to the sounds of today's dance music festivals. -- For more info visit:  grooveradio.com c2025 Groove Radio. All rights reserved.

Sometimes the best insights come from the strangest questions, and this Ask Us Anything proves it. Jay Schwedelson riffs on AI tricks you probably aren't using but should, why half your “official-sounding” stats might be totally fake, and the one detail that makes your prompts 10x better. And just when it seems like things can't get weirder, a question about Guam leads to toilets, vending machines, and why Japan might secretly be the best place on Earth.ㅤBest Moments:(01:04) Why half the stats you get from AI might be made up(03:00) The simple phrase that forces AI to stop inferring fake numbers(03:45) How to get ChatGPT to write the perfect prompt for you(05:13) The one trick that keeps AI responses fresh and not a year out of date(07:01) Guam vs San Francisco and the real problem with Scranton, PA(08:45) Why Japanese vending machines, toilets, and portion sizes make life betterㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Turns out the fastest way to win trust isn't a hack at all. It's radical transparency, smart self-service, and meeting people where they already are. In this chat, Jay Schwedelson digs in with Marcus Sheridan on the four pillars that make brands truly known and trusted, why YouTube might matter more than your website, and how pricing estimators and honest comparisons become AI-era trust signals.ㅤConnect with Marcus on LinkedIn, check out marcussheridan.com, grab his book at endlesscustomers.com or on Amazon, and reach out if you want him to speak or train your team.ㅤBest Moments:(02:00) Becoming the Wikipedia of pools saved a failing business by obsessively answering every buyer question.(04:06) The four pillars of a known and trusted brand: say, show, sell, be more human.(07:00) The Big Five topics that always move the needle: cost, problems, comparisons, reviews, best.(10:13) Use Marcus's custom GPT to spin up Big Five content titles tailored to your business.(11:38) Your YouTube channel is quickly becoming more important than your website for discovery.(16:19) Pricing estimators drive 3x to 5x more leads and set better sales conversations from the start.(18:26) AI won't recommend brands that hide pricing or shy away from negatives; transparency is a ranking signal.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

LinkedIn just added some sneaky-powerful analytics, Instagram is rolling out a surprisingly useful tweak, and Jay Schwedelson has a clever email test that could boost your open rates without writing a single extra word. He also throws in a few life notes, from collapsing toy fads to what's actually worth streaming this week. Quick, punchy, and packed with the kind of tiny updates that can quietly change your marketing game.ㅤBest Moments:(01:00) Why LinkedIn's new save and send metrics matter for your content strategy(02:00) Posting more often could unlock thousands of extra impressions on LinkedIn(03:20) Instagram finally lets you pin your own comments(04:00) The no-preheader email test that can increase opens by 15 percent(05:26) Labubu toys are tanking in value, Beanie Baby dreams crushed(06:15) The Girlfriend on Prime is worth your binge, unlike that wild Netflix catfish docㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

As the Toledo Marathon looms just six days away, Dominic hits record for a rare solo jam session on grit, growth, and chasing what matters most.From winging his first marathon off just two weeks of training to preparing for Toledo with modest mileage and plenty of gym sessions, he's here to share the highs, doubts, and lessons running continues to teach him. Along the way, he opens up about why the marathon holds such a special place in his story, how Garmin has leveled up his training with their newest watch, and what it's like to squeeze in a trip to Meta's HQ just days before race day. More than splits or gear, this is about grit, growth, and finding meaning in the grind.So whether you're running your first 5K, gunning for a PR, or simply looking for a reminder that hard things are worth doing, this is a fresh take from the man behind The Running Effect.Tap into the Solo Episode Special.  If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it. Comment the word “PODCAST” below and I'll DM you a link to listen. If this episode blesses you, please share it with a friend!S H O W  N O T E S-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs-BUY MERCH BEFORE IT'S GONE: https://shop.therunningeffect.run-Our Website: https://therunningeffect.run -THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ-My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠-Take our podcast survey: https://tinyurl.com/3ua62ffz

The “big story” around town is that the demolition clock has started on the Glass House in Dearborn, as Ford is moving their global HQ three miles down the road to a beautiful new building. Opened in 1956, the last time I visited the Glass House it was a bit long in the tooth for a company the stature of Ford. But, nostalgia is a thing and so many west siders are used to seeing it off of Michigan avenue for decades. In about 18 months, it'll be gone to make way for something new. The new headquarters will be twice the size of the current building and accommodate double the employees, bringing together engineering, design, and technology teams in one collaborative space. According to Ford executives Bill Ford and Jim Farley, the facility will house up to 4,000 employees with a total of 14,000 workers within a 15-minute walk. Plus, they're staying in Dearborn, and the new HQ will be across from the Henry Ford and Greenfield Village, Metro Detroit's largest tourist destination. Devon O'Reilly grew up in Dearborn and is active in the civic, business, and philanthropic communities in the city — joins to talk about why this is such a big deal, what it will help, and what might be ahead for the old Glass House space. In a future episode, we will check in on the history of Ford Headquarters buildings over the years. So be sure to follow us on Apple Podcasts, Spotify, Overcast, Pocket Casts, or whever you listen to shows.  Feedback as always - dailydetroit -at- gmail -dot- com or leave a voicemail 313-789-3211. Follow Daily Detroit on Apple Podcasts: https://podcasts.apple.com/us/podcast/daily-detroit/id1220563942  Or sign up for our newsletter: https://www.dailydetroit.com/newsletter/  

Riding in a driverless car might not sound like the ideal place to kick off a marketing chat, but Jay Schwedelson and Daniel Murray made it work. Between sweating it out in a Waymo and figuring out how to breathe again, they got into why Reddit is one of the most powerful (and underused) platforms for marketers. From spotting trends before they hit the mainstream to actually listening in on real customer pain points, this episode shows why ignoring Reddit means missing big opportunities.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(00:45) Trapped in a Waymo, overheating, and questioning life choices(02:15) Daniel explains why he always adds “Reddit” to his Google searches(04:15) Jay shares how to use ChatGPT prompts to surface top Reddit threads(06:15) Daniel points out that Reddit conversations move faster than any other platform(07:00) Jay's Google search hack for finding Reddit content directly(08:45) Why Reddit forces marketers to earn credibility instead of faking it(09:45) The surprising safety and social perks of choosing Waymo over UberㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

AI panic is everywhere, but here's a refreshing take: Jay Schwedelson sits down with Jeff Burningham to unpack why AI might actually make us more human. Jeff sees AI as a mirror that pushes us toward wisdom, deeper relationships, and more intentional living. If you're tired of doom talk and want a practical, hopeful lens, this convo will hit different.ㅤPick up The Last Book Written by a Human on Amazon, connect with Jeff on LinkedIn, visit jeffburningham.com, and follow @jeffburningham on Substack and TikTok.ㅤBest Moments:(01:35) Jay calls out Jeff's rare optimism on AI and sets the tone for a human-first conversation(02:45) Jeff's journey from founder and investor to a reflective pivot that began on the Ganges(05:18) AI as a cosmic mirror and crucible that can catalyze real human transformation(10:30) Counterintuitive advice to step away from AI, do inner work, then return with clarity(13:15) The thesis lands hard as machines get smarter, humans must become more wise(19:36) A hopeful future where AI frees time for art, creativity, and new industriesㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Most marketers never think about the iPhone's built-in Mail app, but Jay Schwedelson explains why it just became a secret weapon for boosting open rates. Apple's new “priority” placement is quietly reshaping how emails surface on lock screens, and the right subject line tweaks can get your promotions treated like high-value confirmations. It's a rare, low-effort hack that could give you a serious edge before Apple inevitably shuts the door.ㅤBest Moments:(00:35) Nearly half of all email is read in Apple's Mail app(01:17) Apple pushing “priority” emails straight to lock screens(02:30) Priority placement boosting open rates by 28%(03:17) Subject line hack with “Access approved”(04:17) Words like confirmation, activated, update, renewal trigger Apple's AI(06:00) Why this low-cost tweak is worth A/B testing nowㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this episode features Tony Cooke, former VP of Human Resources at Adidas, who spent decades proving that HR doesn't have to be the department everyone dreads. Episode Summary Imagine you're the head of an HR team and you get asked to present the team's vision for the future workforce of the largest sportswear company in Europe. But instead of sitting down and putting together the usual dull PowerPoint slide presentation, you instead decide to make a James Bond style movie. You have the MD kidnapped, he's tied up, he's stuffed into a chest and he does multiple takes until he is bruised and battered. That's exactly what happened at Adidas, where Tony Cooke was running HR. His approach was to make HR more human by appealing to people's sense of humor and showing genuine personality. His initiatives were so effective that HQ kept stealing them and rolling them out worldwide, earning his team the nickname "The North Mafia." What We Cover Why HR Became the Villain How HR became the convenient pantomime villain in organizations The Waggish Approach What it means to be "waggish" and take formality out of HR Maverick Initiatives The "Addie Oscars" - cost-neutral recognition that packed halls to the rafters Speed dating for talent across different markets "DIVIN" (Diversity + Inclusion) - making difficult topics fun and engaging The James Bond Movie How Tony's team created a spy movie instead of PowerPoint slides for Workforce 2020 Key Takeaways 1. Collaborate with Senior Stakeholders Early Tony's biggest learning was that even the best ideas need buy-in from decision makers. Build those relationships before you need them, not after. 2. Learn the Business Inside and Out Don't just be an HR person - be a business partner who understands revenue, competitors, and strategic priorities. Tony challenged HR professionals to know their company's turnover. 3. Show Your Human Side Stop being the aloof rule-maker and let people see that you're human with frailties, bad days, and emotions. People warm to authenticity, not perfection. The Results Adidas became known as a talent factory with a conveyor belt of leaders going to senior roles across America, Amsterdam, Germany, and beyond. That's the business impact of making HR genuinely human at one of the world's most recognizable brands. Resources Tony Cooke on LinkedIn: https://www.linkedin.com/in/tony-cooke-9706341b/ Tony's book "Waggish Chronicles of a Maverick in a Corporate World" on Amazon: https://www.amazon.co.uk/Waggish-Chronicles-Maverick-Corporate-World-ebook/dp/B0FDBL9XGS Also available on Everand: https://www.everand.com/book/877879715/Waggish-Chronicles-of-a-Maverick-in-a-Corporate-World Connect with Your Hosts Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/ Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne Join the discussion about this episode on LinkedIn: https://www.linkedin.com/company/truthlieswork/ Email: podcast@TruthLiesandWork.com Follow us on Instagram: @truthlieswork Chat with us on Twitter: @truthlieswork YouTube channel: @TruthLiesWork Check us out on TikTok: @truthlieswork Want a chat about your workplace culture? hi@TruthLiesandWork.com Got feedback/questions/guest suggestions? Email podcast@TruthLiesandWork.com

We bring Nar Shaddaa to a close as our Exiles fight their way through a secret criminal HQ before being whisked away to the cloaked ship of the mysterious Exchange leader, Goto. Then, after some real table top dungeon crawl hijinks, we come face to face with the first of our missing Jedi... Next Time: Dantooine, Pt. 1 (We haven't figured out a stopping point yet! We'll announce on Bluesky later this week!) Show Notes Hosted by Rob Zacny (robzacny.bsky.social) Featuring Alicia Acampora (ali-online.bsky.social), Austin Walker (austinwalker.bsky.social), and Natalie Watson (nataliewatson.bsky.social) Produced by Chia Contreras (cado.bsky.social) Music by Jack de Quidt (notquitereal.bsky.social Cover art by Xeecee (xeecee.bsky.social)

Who was known as 'Smiling Albert'? Why is von Manstein overrated? What makes Model such a good general? Join James Holland and Al Murray for part 6 as they run through the best leadership of the Western Theatre in WW2, and the best generals may surprise you. If you're ready to go beyond the books and walk in the footsteps of heroes - visit ⁠legerbattlefields.co.uk/whwf⁠ Visit ⁠ospreypublishing.com⁠ or drop by their stand by the HQ tent at We Have Ways Festival to find out more. Start your free trial at ⁠patreon.com/wehaveways⁠ and unlock exclusive content and more. Enjoy livestreams, early access to podcast episodes, ad-free listening, bonus episodes, and a weekly newsletter packed with book deals and behind-the-scenes insights. Members also get priority access and discounts to live events. A Goalhanger Production Produced by James Regan Exec Producer: Tony Pastor Social: @WeHaveWaysPod Email: wehaveways@goalhanger.com Membership Club: patreon.com/wehaveways Learn more about your ad choices. Visit podcastchoices.com/adchoices

Convincing your boss to embrace testing isn't easy, but Jay Schwedelson has a smart way to flip the conversation. Instead of begging to try new subject lines or tactics, he shows how to reframe experiments as an insurance policy against being left behind. Plus, he shares a hilarious story about a supermarket parking lot that'll make you think twice about where you stand with your shopping cart.ㅤBest Moments:(01:00) Josh asks how to convince a CEO to try proven email tactics instead of sticking to personal preference(02:28) Why creating a 10 percent “laboratory environment” changes the way testing is perceived internally(03:31) Framing experiments as an “insurance program” to prevent competitors from pulling ahead(05:26) Using AI prompts to quickly benchmark your marketing against competitors and show executives the gaps(08:00) Jay debates whether to shop after being dive-bombed by a bird in the parking lot(09:26) A cart-return showdown in the supermarket lot sparks Jay's reflection on being a “cart putter backer”ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Which Prussian general wore a kilt and tricked British units with his excellent English? Why did Halder lose command even after his successes in Poland and France? Who refused to wear their general insignia after the Second World War, and became a humble mechanic? Join James Holland and Al Murray for part 5 as they run through the best leadership of the Western Theatre in WW2, and the best generals may surprise you. If you're ready to go beyond the books and walk in the footsteps of heroes - visit legerbattlefields.co.uk/whwf Visit ospreypublishing.com or drop by their stand by the HQ tent at We Have Ways Festival to find out more. Start your free trial at ⁠patreon.com/wehaveways⁠ and unlock exclusive content and more. Enjoy livestreams, early access to podcast episodes, ad-free listening, bonus episodes, and a weekly newsletter packed with book deals and behind-the-scenes insights. Members also get priority access and discounts to live events. A Goalhanger Production Produced by James Regan Exec Producer: Tony Pastor Social: @WeHaveWaysPod Email: wehaveways@goalhanger.com Membership Club: patreon.com/wehaveways Learn more about your ad choices. Visit podcastchoices.com/adchoices