SpeakyText-business: Audio articles

The stress of COVID-19 on the global economy will expand the market for fintech and accelerate the pace at which it is adopted. By Glenn Vega & German Delgado The COVID-19 global pandemic has become a make-it-or-break-it moment for many businesses, particularly startups and industry disruptors. With market forces and rules being reshaped daily at lightning speed, large swaths of the world have been forced to adopt technology and embrace the digital age in order to keep the lights on.

By Adam Ferrier MAPS Advertisers play on emotions and our desire to be part of the in-group, but contrary to what you might think, they’re not trying to make us buy things we don’t want. From watching television to browsing social media channels and even standing at the bus stop, we’re exposed to as many as 5,000 advertising messages every day. Although most marketers aren’t psychologists, they use a range of psychological strategies to devise these messages and appeal to consumers.

On Friday, April 3, the U.S. Bureau of Labor Statistics released its monthly employment situation summary, based on surveys the agency conducted in March. News outlets across the country are taking the 4.4% unemployment rate — up from 3.5% in February — and blasting it across headlines and chyrons.

Today, freelancers represent 35% of the United States workforce. In the European Union, the rate is 16.1%. Both figures demonstrate the same global trend: from creative entrepreneurs to those paid by the task, freelancing is on the rise worldwide.

As companies begin to grow, responsibilities increase, work is systematized and organized in a better way so that everything flows quickly and smoothly. There are many aspects that have to change so that the quality is kept increasing, but, at the same time and with the same accelerated pace of the large industries, other practices that are not considered relevant or that are simply lost without being left unused plan it by chance situations and nobody knows how to resume

The term social entrepreneurship should not be confused as something rigidly established for each of the communities equally, on the contrary, it is variable because it depends on the development of each place and the priorities that its inhabitants have established.

At present, employee motivation is key to the company's productivity. And that ability to involve workers, motivate and encourage them is the secret of success, at the same level or more than internal promotion or economic compensation. But motivating does not mean shouting or giving epic speeches to employees. Nothing of that.

Every business is subject to change, which can be reflected on a day-to-day or long-term basis. In that sense, a business growth strategy will allow you to have a macro vision on how to take your company one step further. Do you know how to grow your business in a sustained way? Here we give you the main keys to make organic growth business.

As a leader or business manager, your role and responsibility are to sow the seeds of success in your team. This implies placing their employees in appropriate positions and providing them with the resources they need, such as care, attention and support to grow. If you nurture and train your team members correctly, you should see the fruits reflected in great benefits for the organization.

Developing an event marketing plan is not a simple task. In fact, the organization's work depends on several choices that need to be made with a lot of discipline. If any important service is left out, the structure offered to the public may be compromised. But do not worry! With detailed planning, you can guide all efforts towards the goal of the job. Within this context, it is simpler to reduce the number of errors and improve the experience of the participants.

Have you determined the segmentation of your customers, potential or real? In today's post, we will talk about the target audience, market segmentation and some strategies that can be very useful, not forgetting the tools that help you and your customers know.

It can be especially daunting to see your competitors get more web traffic and more revenue. To plan and execute a profitable inbound marketing strategy, you must perform a detailed analysis of your sales funnel and conversion rates. But ... how can you effectively compete against many competing websites to get a higher proportion of Google search traffic?

If you have a small budget and want to start earning income with your blog, there are some guerrilla marketing strategies that can be very useful and with a relatively short-term return. Starting a business based on your own brand can be very profitable, but it also costs a lot to get the balance. Above all, special attention must be paid to achieving that point without decapitalizing. Do you want to know what guerrilla marketing strategies you can start applying today? Let's go for it!

Strategic management becomes an important tool in business management and its success. This implies the implementation of strategic management models, the evaluation of the goals, vision and objectives of the organization, as well as its future plans. Deeply internalizing this strategy that is built by reviewing internal and external concepts is crucial to its success.

One of the problems that small businesses usually have is the lack of customers or the difficulty in getting them. Given this situation, the best option to get customers is to define your target and find as much information as possible for its members to segment the market.

If you have not yet heard of business accelerators and incubators, in this post we explain what they are and why they are so important for all those companies that need a boost, either to consolidate as a company or to move towards success. Several studies have shown that this type of initiative helps reduce business failure, making entrepreneurship a more accessible process with great chances of success.

We have frequently observed that in many places the logic of taking a negotiation as a “zero-sum” game still persists; that is, one party seeks to win everything, at the expense of the other party. John Paul Getty, who was declared the richest man in the world in 1966 by the Guinness Book of Records, once said: “One should never seek to obtain all the money that exists in a negotiation.

Negotiating is something we do daily with the people around us, so it is convenient to bring knowledge of this matter to our day to day and make our lives easier. We try to focus these areas towards practical utility so that we have more control and do not play at a disadvantage. In short, negotiation tries to pursue smarter solutions in our personal and professional life.

A strategy is a basic direction that we want to give to the negotiation, that is, the game plan that we are going to develop. Get to know each one of them in depth. The strategy in negotiation is the set of processes, which includes the objectives, the methods, the actions to be developed and the tools to be used. The selection of the strategy depends on following the direction and meaning of the arrows. Discover the keys to choose the right negotiation and improve your sales ".

Peter Drucker, the father of modern management was one of the most important thinkers of the twentieth century and, also, the most influential in history in the field of business. Therefore, the legacy of Peter Drucker (Vienna, 1909-2005) is virtually unattainable, being plagued with ideas, concepts, and phrases that no one had dared to formulate before. Within this enormous intellectual flow, we can identify 10 great lessons from an interview with the CEO of our time.

Why create a business plan for your business blogs? People who "improvise" when they have a blog are destined to fail. If you are going to put resources on your blog, as much as time as money, you should look for it to be the best in your industry. This means that you must do research, build a solid foundation, and write constantly. For your blog to be successful it can take a long time, so enjoy it and keep working on it.

Without a doubt, what should concern the leader of a work team, Supervisor, Manager, Director or General Director, is to get a work team that achieves the objectives that are set in terms of sales achievement, collection goal, budget development, mergers, spin-offs, company purchases, investment returns and any new project in which one is involved as a team leader and where. The final evaluation will be directly determined in relation to the results obtained.

What do Netflix, Red Bull, Apple, Amazon, Nike, Canon have in common? IBM...? All these companies have established themselves in the current market as reference brands. Citizens around the world know what they will get when they see these brands. These companies have clearly defined what their mission was, what value they had, what audience they wanted to reach, what image to show, etc., and the truth is that it worked for them.

Market development is a marketing strategy that consists of creating the necessary conditions for placing a product on the market. The need for market development may occur when a company wants to intervene in a market in which it never participated or for the placement of a totally new product that does not yet have a market. In the latter case, an essential part of market development will be to create the "need" of the product in the public.

The business process has become more complex in the digital age. This requires companies to put together a puzzle in their marketing actions, in which every small action and tactic plays an important role in selling. Understand how collateral marketing works and what it can do for your business.

Ambush marketing has caused a lot of controversies, especially at sporting events, but do you know what it is? Find out in this article! Major events, such as the World Cup, the Olympics, and the Super Bowl, tend to move the crowd, interests, and routines of millions and billions of people around the world, right?

A successful startup marketing strategy will help you meet your business objectives in a more structured way through several dynamic components and actions that allow you to build a leading brand in your sector. But how to achieve it? Continue reading to know the rules that you must keep in mind and some new effective marketing techniques to boost your business.

Studies have shown that 80% of your sales will come from 20% of your customers. So how do you retain those happy 20% and make them feel valued? The answer is by speaking their language - that is, understanding their needs in relation to your niche or industry so that they feel understood, not just talked at or to.

By Linwood Austin. First of all, you have to know that folks buy ONLY to get benefits. So, it would make sense that you need to make a list of all the benefits someone might receive. Then you must remember that benefits, generally sound hollow, unless you have facts and features that support the benefits those folk will get. So, make a list of all the supporting features that make the benefits believable.

For most ventures in technology, success has been defined by the expansion rate. The law of Moore facilitated a unique power in computing, that led to the evolution of cutthroat competition in...

By Phillip Ramphisa Work is a big deal, it is very serious for most people. As important as work is many people are unhappy at work. Entrepreneurship or as they call it "side hustle" is a better yet not seemingly easily attainable solution for most people. I can count 200 reasons why happiness at work is important but for now let me give you just three reasons... http://www.phillipramphisa.com

By Stephen Hendy Donor management is never easy no matter how easy it may seem; there is always some information that you will need to get and some that you will need to impart in order to learn some of the best ways of it. In the many things about donor management the one that counts to be the most important of all is improving fundraising and getting into the skills of it all for the best results...

By T Arkitim For digital marketing to be effective, you need a clearly-defined campaign strategy. As a small business owner in the Gold Coast, limited budgets additionally emphasize the need for strategic decisions. Online marketing strategies differ from business to business. Every business needs its own distinct and specific strategy that is best suited for its industry or niche, be it construction, restaurants and coffee bars... http://www.limeriver.com.au

By Bill Ryan. Trying to recruit and retain talented workers who can assist in producing and delivering high-quality products and services, leading to business growth and enhanced profits has always been a formidable challenge. Typically, hiring teams seek individuals who not only most closely match the letter of the job description, but who also are predicted to be a good fit for the organization. In other words, companies want employees who can execute at what has been determined...

By Harrington A Lackey During the economic recession in September and October 2008, most investors lost a lot of money due to a huge banking crisis which caused the stock market to crash. For those with most of their money in the stock market, the crash became a catastrophic nightmare. In many cases, people lost everything, not just in the stock market, but in most other investments as well...

By Michael Grady I am answering the question of the week THE SHORT ANSWER Grow your email list. My favorite subject begins now. Let's talk sales funnels. So you've mastered a traffic source. You are sending people to your landing pages and capturing their email address. Now what? Email addresses aren't actually money. Sure they can make money, but they are pretty useless to you right now... https://www.businessfueltools.com/clickfunnels_quickstart

By Michael Grady A Lead Funnel is a funnel that generates leads, but it does sooo... much more than that. **It not only attracts leads, but it also... ** - builds trust - grows a list of leads and customers - builds relationships with your list - converts leads into customers - recoups your ad cost - offers your customers additional opportunities to work with you - and ascends customers up your value ladder. https://www.businessfueltools.com/clickfunnels_quickstart

By Jon Allo To new business owners, starting a business is often its own reward. They are thrilled to be able to be their own bosses, and to successfully get a business up and running. Often they are happy just to keep the dream alive. https://jonallo.com/mistakes

By Chris Nddie Sales attract customers like honey attracts bees. It's no secret that people love discounts and are more likely to shop huge when a deal is offered. However, the balance doesn't only tip in the favor of buyers. In fact, businesses can also gain more by going for a couponing campaign. It started back in 1887 when a cola giant offered the first-ever coupon. Since then, the company can be called the father of couponing. https://www.sitewidecoupon.com

By Vipin Labroo The term IoT or Internet of Things is no longer tech-speak in the latter half of 2019. It has acquired a social dimension to itself with more and more people, not all of them necessarily technically very savvy, beginning to realize that IoT is going to play an increasingly important part in their daily lives.

By Arthur Huang Many terms are used for a visual inspection system. Basically, this it allows you to perform an image-based inspection. This is an automated system designed for different production systems. In this article, we are going to talk about the basics of a vision inspection system. Read on to know more. https://www.topvision.net

By Paul B Hata An effective way to receive the venture capital that you need is by selling your business to the venture capital (VC) firms. But of course, you should never approach those venture capitalists empty handed. Keep in mind that VC firms will have to evaluate the viability of your business, first based on your business plan and second from your business pitch. http://www.bccolleges.co.uk

By Edmund Brunetti Marketing encompasses all of the ways you can reach your target audience. It involves getting noticed by putting your brand in the forefront at the right time and in the right placed, increasing the chances of reaching the audience you desire. https://www.socialpanda.com.au

By Bill Ryan Entrepreneurism has a strong and positive brand... and it should. Its contribution to the growth of the economy and by extension to the betterment of lives is immeasurable. Counting the total costs of national goods and services only begins to calculate the value of entrepreneurial activity. lives we collectively enjoy due to the innovation, risk-taking, and intelligence of successful entrepreneurs.

By Eyal A Katz Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider when concocting a synergic marketing mix to include both? To answer all these questions, let's start by understanding each of the marketing techniques, its strengths and weaknesses.

By Jon Allo Recording a podcast will connect you in a new way with your audience. They'll really get to know you and start to look forward to your shows. It's an effective way to create content in a new way that will get interest from your current audience and new members alike as you add value to their lives. Come Up with a Theme and Main Purpose https://jonallo.com/podcasts

By Jon Allo A podcast connects with your audience more than text. People who take the time to listen to your podcast are much more involved emotionally when they hear your voice, rather than reading that exact same information in a blog post. When you hear someone saying things you agree with, or talking about how they have encountered the same problems you have, you begin to like and trust that person. https://jonallo.com/podcasts

By Aaron Phillips With the previous advancements of the compression of computerized audio files for easier transmission made by web pirates in the 80s, technology pioneer, Carl Malmud, founded the first internet radio station in 1993. With no other competition, it was simply called "Internet Talk Radio". It was mostly comprised of entertaining interviews with key players of the science and technology industry. aaronphillipslv2018@gmail.com

By Jon Allo. When setting up a website or new business, many entrepreneurs instantly think about creating a blog through which they can promote new products and services. However, blogging isn't necessarily the best way to do it, although having a blog is an important aspect of any website. https://jonallo.com/podcasts

By Bill Ryan. Trying to recruit and retain talented workers who can assist in producing and delivering high-quality products and services, leading to business growth and enhanced profits has always been a formidable challenge. Typically, hiring teams seek individuals who not only most closely match the letter of the job description, but who also are predicted to be a good fit for the organization.

So many startups struggle with their marketing. Not that the campaign doesn’t reach people, it definitely does, but it reaches the wrong people. As a startup, you see a lot of reactions to your ad on social media. But when you look at your website analytics, you rarely find someone who stayed for longer than 10 seconds.