The Business Side with Ian Borthwick

Colin and Samir are YouTube Creators who got their start on YouTube back in 2012. They are award-winning filmmakers and entrepreneurs. They've collaborated with a handful of creators and love talking about YouTube.

Gruen is heralded for his network of celebrities, based on an analysis of his media posts and followers, like hedge fund manager Steve Cohen, Houston Rockets owner Tillman Fertitta, Netflix co-founder Marc Randolph, Twitch co-founder Justin Kan, Miami mayor Francis X. Suares, and TikTok star Josh Richards, among others.

Packy runs the Not Boring Club and writes a semi-weekly newsletter by the same name that discusses business strategy and pop culture.   

Joe Pompliano writes a daily email breaking down the business and money behind sports. You can subscribe at www.readhuddleup.com  

Alisha Marie is a fashion and beauty guru whose self-titled YouTube channel has accumulated more than 8 million subscribers. She is known for posting daily routine videos, makeup tutorials, and affordable fashion ideas.

Chris Zarou is the CEO & Founder of Visionary Music Group/Visionary Records. Founded in 2010, Visionary Music Group is an artist management company and record label based out of New York, home to clients Logic, Jon Bellion, Quinn XCII, Jeremy Zucker, Chelsea Cutler, ayokay and producer, 6ix. Chris builds his artists step by step, combining consecutive small wins into tremendous accomplishments on both the commercial and live aspects of the business. How I Built This w/ Logic & Chris Zarou https://www.npr.org/2019/03/07/701212707/logic-logic-chris-zarou  

Sara Dietschy (rhymes with peachy) is a YouTuber and content creator based in New York city. She has over 630,000 subscribers on her self-titled channel where she creates and uploads docu-series, tech reviews and vlogs. Through her work, Sara explores the intersection of technology and creativity.

Eric Decker aka Airrack started uploading to YouTube in January 2020. He started this year with 50 YouTube subscribers and today he has over 500,000. He's had explosive growth this year and his mission is to get to 1M youtube subscribers - in order to get there he's had to do some pretty crazy things including taking out a $17,000 loan to pay for one video.

Jomboy rose to prominence on the internet in 2019 when he created a viral video showing with subtitles what New York Yankees manager Aaron Boone appeared to be saying during an argument with an umpire in a game. Jomboy gained further prominence when he published a series of videos appearing to demonstrate how a story in The Athletic reported that the Houston Astros were stealing signs in 2017. O'Brien is known for his ability to read lips and use videos to shed new light on sports topics.

Reed Duchscher is best known for his work with social influencer giants like Dude Perfect, MrBeast and Preston, Reed's brainchild, Night Media is now the fastest growing talent firm of its kind. Night Media consistently looks for innovative ways to influence youth and create opportunities for its clients to launch brands within industries like merchandise, gaming, toys, beauty and so much more.

As the CEO of Barstool Sports, Erika Nardini is a tenacious, accomplished digital media and technology executive that does one thing: gets the job done.

Matt Meagher known as "MMG" to online gamers, his a YouTuber with nearly 2 million subscribers on his channel that centers on the popular video game "Madden." Meagher is from Dewitt, Michigan and a recently graduated Michigan State University with a marketing degree. Matt gained even more notoriety for his short funny videos, challenges, reaction, pranks which he uploads on his TikTok account, MMG. 

Cody Ko is one of the web's original stars and has done something that has stumped many others: successfully hopscotch from platform to platform—in his case, from Vine to YouTube to a scripted drama to music to podcasting to now a mug entrepreneur and angel investor.

At just 18 years old, Josh Richards has been able to go from TikTok star to investor to be reckoned with in a short period of time. In July 2020, as a ban of the video-sharing service TikTok loomed in the United States, Richards became an investor in rival video social media platform Triller, agreeing also to serve as its chief strategy officer.

A look into the business side of the the modern creator. Over the past 8 years, Ian Borthwick has worked with over 1,000 creators. Now he wants to show listeners the businesses these entrepreneur-creators are building. If you're interested in why David Dobrik has his own camera app, why Emma Chamberlain has her own coffee, and why Mr. Beast has his own burger...then this podcast is for you. Ian Borthwick is passionate about influencer marketing and the creator economy. Mostly on Twitter. He is the Head of Influencer Partnerships at SeatGeek, an influencer marketing advisor and an angel investor.