The Practice Marketing Podcast

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee help you learn more about how you can use tracking and analytics to ensure your internet marketing campaigns are a success. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/refining-your-internet-marketing-with-tracking-and-analytics

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can advertise your practice online. Starting with a discussion about why your practice should be advertising online, Garrett and Don tell you how you can use pay-per-click advertising on search engines and social networks to generate awareness and increase new patient appointments for your practice. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/advertising-your-practice-online

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee tell you how you can build your brand and interact with patients using social media. Garrett and Don discuss why your practice should be on social media, what opportunities are available today, and how you can go about using social media to grow your brand, and gain new patient appointments. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/building-your-brand-and-interacting-with-patients-on-social-media

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss communicating and educating current and prospective patients with email marketing. As one of the easiest and most cost-effective ways to market your practice, Garrett and Don give an overview of how you can use email marketing throughout your practice. For more information about this episode and the complete show notes, please visit https://inboundmd.com/communicating-educating-with-email-marketing

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you and your practice can build authority with consistent content. From a deep dive on the different types of content, to how you can get started with your own efforts, Garrett and Don unlock the keys to effectively using audio, video, and written text to grow your practice online.   For more information about this episode, and the complete show notes, please visit https://inboundmd.com/building-authority-with-consistent-content

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee give you effective strategies for ensuring a positive online reputation. Garrett and Don discuss why your online reputation is important to patients, and how you can take advantage of the power of online reviews, even if you already think you have a great reputation.   For more information about this episode, and the complete show notes, please visit https://inboundmd.com/ensuring-a-positive-online-reputation

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can optimize your practice and provider listings on sites such as Healthgrades, RateMDs, Vitals, and more. Starting with a deep dive on listings management, Garrett and Don discuss why properly managing your online listings is important, and how you can make sure you're leveraging these profiles to grow your practice. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/optimizing-your-practices-online-listings

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss Google My Business and how your practice can take advantage of this free product from Google. With almost half of all Google searches showing localized results powered by Google My Business, Garrett and Don tell you how you can take advantage of Google My Business, and how you can make sure you practice appears highly in local searches and in Google Maps. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/google-my-business.

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee tell you how you can increase your practice's visibility on search engines such as Google, Bing, and Yahoo!. As one of the most effective, yet misunderstood, internet marketing strategies for new patient acquisition, Garrett and Don break down how you can rise in the ranks in a simple and easy to understand way. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/improving-your-practices-search-visibility

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee present the anatomy of a great practice website. From design and layout to features and functionality, Garrett and Don tell you exactly what your practice website needs in order to stand out amongst competitors and meet the expectations of your internet savvy patients. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/the-anatomy-of-a-great-practice-website

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss the importance of targeting the right patients with your internet marketing campaigns. Garrett and Don deliver a high-level overview of patient personas, what they are, why they are important, and how you can create them yourself before you begin your next campaign. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/understanding-your-target-patients

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can get your practice started with internet marketing. Starting with the why behind internet marketing, Garrett and Don discuss the advantages and benefits of internet marketing, alongside how you can take the first steps for your practice if you haven't done so already. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/getting-started-with-internet-marketing

The internet has changed the patient-doctor landscape forever. Searching for health-related information is currently the third most popular online activity, and more than half of adults in the United States use the internet as their first source for answers to their medical questions.   Patients have access to more data, more statistics, more tools...and more choices than ever before. Bombarded with information (or worse: misinformation) and overwhelmed with options, standing out to patients requires the modern medical practitioner to break free from the old way of thinking that promised: “Practice great medicine and the business will take care of itself.”   To thrive in the age of the internet, you must practice both great medicine and great marketing.   With The Practice Marketing Podcast, you will learn how you can successfully market your practice online. Show hosts Garrett Smith and Don Lee will discuss the strategies and tactics Garrett has used for the past decade to market private practices and health systems across the country.   In each 15-to-20 minute episode of The Practice Marketing Podcast, you will get a step-by-step roadmap to practicing great marketing and getting the most out of your online presence – whether you're a solo practitioner just getting started or a larger practice looking to get the most out of your efforts.   Here are just a few things you should expect to learn after listening:   How to turn your practice website into patient appointment generating machine How to ensure your practice has great visibility for related healthcare searches on Google How to clean up your medical listings and inconsistent practice data on internet directories and maps How to create a prolific online reputation, drive positive patient reviews, and respond to negative feedback How to improve patient engagement through blogging and social media   Subscribe now to never miss an episode and visit https://inboundmd.com/podcast for show notes and more practice marketing resources.