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Dr. Casie Ogden, D.C., is a passionate chiropractor who offers animal chiropractic committed to the well-being of our beloved animals. After graduating from Texas A&M for undergrad (Whoop!) and obtaining a Doctorate in Chiropractic from Parker University, Casie furthered her expertise through a rigorous 220-hour animal chiropractic program in 2022. As an AVCA certified practitioner, Dr. Casie adheres to the gold standard of animal chiropractic care, ensuring the highest level of professionalism and proficiency in her practice. From childhood, Dr. Casie has immersed herself in the world of animals, raising animals from guinea pigs to dogs, farm animals and competing in both equestrian and rodeo events since the age of 7. This lifelong connection drives her dedication to improving the quality of life for animals through chiropractic care.Topics covered in this episode:Dr. Casey's journey to animal chiropracticBalancing human and animal practiceMarketing and building clienteleCommunication with veterinariansChallenges and learning experiencesBusiness Basics Program insightsLinks and Resources: Visit the Head to Tail Chiropractic websiteFind Head to Tail Chiropractic on FacebookFind Head to Tail Chiropractic on InstagramMaking Strides for Animal Chiropractic links:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorAnimal Chiropractic CEHave an idea for the podcast? Please leave us a survey! Become a patron of the podcastDonate here
Ever been turned down for a loan? Did you know over 50% of people who are rejected should have been approved for funding but triggered an algorithm that flagged them for rejection? That makes you 50% likely to turn it around and get funded. Listen to my guest on the show, funding and credit expert Greg Maher of Score Up, who tells all about how to change your game and why your credit score is less than 1/3 of what you should be looking at to secure any funding you need or apply for. Tune in now!
Grand openings and open houses are key events that will kick off your new Dental Practice. These events aim to introduce your practice to the community, market your services, and meet new potential patients. Dr. Paul Bhatti, who has opened 3 dental practices and visited 100's of grand openings and open houses, and Jimmy Kim, a serial entrepreneur, will help you create a powerful beginning to your practice:Why it's so important to have a Grand Opening or Open HouseCommunity leaders, local businesses and social media influencers should be on top of your invite list 7 Tips to plan and execute an event that will have your guests talking about your practiceMarketing ideas to advertise your event What you MUST do after your opening event And much, much more! Please hit that 'Subscribe' button if you enjoyed today's episode. If you leave us a comment and rating, receive a shout-out on the next episode!Linkedin: Dr. Paul BhattiLinkedin: Jimmy KimIntro/Outro Music: Ventura by Morgan TaylorBeyond the Dental Chair Podcast is sponsored by SOWINGO Inc: a cloud-based eCommerce and dental inventory management solution that enables you to efficiently purchase dental supplies, track all inventory and monitor supply levels. For more information please visit https://sowingo.com/
Aesthetic practices aren't just competing against each other when it comes to customer service — they're also dealing with the outsized expectations set by the likes of REI, Sephora, and Starbucks. While the occasional discount can inject life into a sagging marketing strategy, a dependence on discounts cheapens a brand, and it can create an unsustainable customer demand for such markdowns. In this episode, Pinpoint Communications Founder Tami Vileta details how to avoid the “discount treadmill” by offering an elevated experience and extraordinary value to patients. With practical advice on how a good loyalty program can completely change customer behavior, and tips for for gaining a competitive advantage, it feels like she gives away her best secrets in this episode of Next Level Practices.
The medical industry has many regulations, including how you can market your practice. In this episode we are joined by Ryan Miller, CEO of Etna Interactive and thought leader in the digital marketing space. Join us as we zoom in on the future of digital marketing, marketing budgets for your medical practice, and legal compliance considerations for medical advertising.Visit our website www.byrdadatto.com to learn more and to subscribe to the ByrdAdatto newsletter. Follow us on social media to stay up-to-date on the ByrdAdatto family. Finally, subscribe to our YouTube channel for short videos on breaking developments and interesting business and health care compliance topics.Facebook: https://www.facebook.com/ByrdAdatto/Twitter: https://twitter.com/ByrdAdattoInstagram: https://www.instagram.com/byrdadattolaw/LinkedIn: https://www.linkedin.com/company/byrdadattoYouTube: https://www.youtube.com/channel/UC6VSOw0W5lrrj4iIl1HxTbg
Welcome to the Evolution of Medicine podcast! On this episode, James interviews Olivia Joseph, DC, a chiropractor, Chinese medicine practitioner and clinical nutritionist from the St. Louis, MO area. Their conversation spanned the growth of her practice, how she markets her practice and attracts new patients, and how she has pivoted her practice during the COVID-19 pandemic. Dr. Joseph shared some great insight on how we can take a community-led practice model to the next level. Highlights include: Baseline principles for filling your practice How to get prospective patients to attend workshops (whether in-person or virtually) and ultimately book an appointment with you How marketing strategy has evolved over the years, and how even someone with no marketing or technology savvy can build a successful campaign Identifying a key staff member who can support the clinician in organizing and executing marketing strategy The major opportunity that exists for practitioners transitioning to functional medicine right now And so much more! Resources mentioned in this episode: thewellnessconnection.com Practice Marketing Series, Episode 2: Niching Practice Accelerator SLIIM
On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee help you learn more about how you can use tracking and analytics to ensure your internet marketing campaigns are a success. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/refining-your-internet-marketing-with-tracking-and-analytics
On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can advertise your practice online. Starting with a discussion about why your practice should be advertising online, Garrett and Don tell you how you can use pay-per-click advertising on search engines and social networks to generate awareness and increase new patient appointments for your practice. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/advertising-your-practice-online
Dean Steinman and Dr. Glaser discuss HIPPA and its affect on your practice's social media marketing.
Dean Steinman and Dr. Glaser discuss how to engage with customers on social media while creating genuine content.
On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee tell you how you can build your brand and interact with patients using social media. Garrett and Don discuss why your practice should be on social media, what opportunities are available today, and how you can go about using social media to grow your brand, and gain new patient appointments. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/building-your-brand-and-interacting-with-patients-on-social-media
On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss communicating and educating current and prospective patients with email marketing. As one of the easiest and most cost-effective ways to market your practice, Garrett and Don give an overview of how you can use email marketing throughout your practice. For more information about this episode and the complete show notes, please visit https://inboundmd.com/communicating-educating-with-email-marketing
On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you and your practice can build authority with consistent content. From a deep dive on the different types of content, to how you can get started with your own efforts, Garrett and Don unlock the keys to effectively using audio, video, and written text to grow your practice online. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/building-authority-with-consistent-content
On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee give you effective strategies for ensuring a positive online reputation. Garrett and Don discuss why your online reputation is important to patients, and how you can take advantage of the power of online reviews, even if you already think you have a great reputation. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/ensuring-a-positive-online-reputation
On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can optimize your practice and provider listings on sites such as Healthgrades, RateMDs, Vitals, and more. Starting with a deep dive on listings management, Garrett and Don discuss why properly managing your online listings is important, and how you can make sure you're leveraging these profiles to grow your practice. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/optimizing-your-practices-online-listings
On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss Google My Business and how your practice can take advantage of this free product from Google. With almost half of all Google searches showing localized results powered by Google My Business, Garrett and Don tell you how you can take advantage of Google My Business, and how you can make sure you practice appears highly in local searches and in Google Maps. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/google-my-business.
On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee tell you how you can increase your practice's visibility on search engines such as Google, Bing, and Yahoo!. As one of the most effective, yet misunderstood, internet marketing strategies for new patient acquisition, Garrett and Don break down how you can rise in the ranks in a simple and easy to understand way. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/improving-your-practices-search-visibility
On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee present the anatomy of a great practice website. From design and layout to features and functionality, Garrett and Don tell you exactly what your practice website needs in order to stand out amongst competitors and meet the expectations of your internet savvy patients. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/the-anatomy-of-a-great-practice-website
On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can get your practice started with internet marketing. Starting with the why behind internet marketing, Garrett and Don discuss the advantages and benefits of internet marketing, alongside how you can take the first steps for your practice if you haven't done so already. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/getting-started-with-internet-marketing
On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss the importance of targeting the right patients with your internet marketing campaigns. Garrett and Don deliver a high-level overview of patient personas, what they are, why they are important, and how you can create them yourself before you begin your next campaign. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/understanding-your-target-patients
The internet has changed the patient-doctor landscape forever. Searching for health-related information is currently the third most popular online activity, and more than half of adults in the United States use the internet as their first source for answers to their medical questions. Patients have access to more data, more statistics, more tools...and more choices than ever before. Bombarded with information (or worse: misinformation) and overwhelmed with options, standing out to patients requires the modern medical practitioner to break free from the old way of thinking that promised: “Practice great medicine and the business will take care of itself.” To thrive in the age of the internet, you must practice both great medicine and great marketing. With The Practice Marketing Podcast, you will learn how you can successfully market your practice online. Show hosts Garrett Smith and Don Lee will discuss the strategies and tactics Garrett has used for the past decade to market private practices and health systems across the country. In each 15-to-20 minute episode of The Practice Marketing Podcast, you will get a step-by-step roadmap to practicing great marketing and getting the most out of your online presence – whether you're a solo practitioner just getting started or a larger practice looking to get the most out of your efforts. Here are just a few things you should expect to learn after listening: How to turn your practice website into patient appointment generating machine How to ensure your practice has great visibility for related healthcare searches on Google How to clean up your medical listings and inconsistent practice data on internet directories and maps How to create a prolific online reputation, drive positive patient reviews, and respond to negative feedback How to improve patient engagement through blogging and social media Subscribe now to never miss an episode and visit https://inboundmd.com/podcast for show notes and more practice marketing resources.
This is the big one! Join Frank as he reveals the details of what's missing from the relationship between you and those who don't yet know you, and even many of those who do. Find out the exact reasons why people refuse you, or accept an offer from you and then bail. Find out what you can do to not only bridge the gap between you, but reach the ultimate goal of being the voice inside their head, the go-to- of their thinking and decisions when it comes to health and how to turn that into a lifetime patient relationship. Listen in now!
This is the big one! Join Frank as he reveals the details of what's missing from the relationship between you and those who don't yet know you, and even many of those who do. Find out the exact reasons why people refuse you, or accept an offer from you and then bail. Find out what you can do to not only bridge the gap between you, but reach the ultimate goal of being the voice inside their head, the go-to- of their thinking and decisions when it comes to health and how to turn that into a lifetime patient relationship. Listen in now!
Have you ever tried to grow to a million dollar practice and not be able to reach a couple hundred thousand in collections? Did you ever wonder why you can’t grow past a certain volume no matter what you do? Were you puzzled when others seem to have it so easy? Well, Frank's guest grew her wellness practice from a thousand sq ft to well over ten thousand and increased her income to between 800 thousand and a million a year in a very short time. No, she’s not a chiropractor but, ALL wellness professionals, Chiropractors included, can learn something from this girl about how your own desire to create a result can dictate the results themselves. Join Frank as he gets Meggie to share about her booming practice that is now getting national media attention as her patented brainchild spreads like wildfire to interested people across the USA, and has now expanded internationally as well – all despite what most would consider terrible disadvantages early on in her life. Her story of triumph is inspirational in and of itself and can show us all how overcoming obstacles is sometimes the biggest motivation there is and teach us not to get hung up on them, but to thrive in spite of them. So how would you like to learn how to overcome some adversity and set a few wildfires of your own? Well that’s what we’re going to take up today. Knock off wondering and start listening and learning to this killer episode. For more information visit http://nutrientbodysculpt.com or contact Meggie Jones at meg@nutrientbodysculpt.com
Have you ever tried to grow to a million dollar practice and not be able to reach a couple hundred thousand in collections? Did you ever wonder why you can’t grow past a certain volume no matter what you do? Were you puzzled when others seem to have it so easy? Well, Frank's guest grew her wellness practice from a thousand sq ft to well over ten thousand and increased her income to between 800 thousand and a million a year in a very short time. No, she’s not a chiropractor but, ALL wellness professionals, Chiropractors included, can learn something from this girl about how your own desire to create a result can dictate the results themselves. Join Frank as he gets Meggie to share about her booming practice that is now getting national media attention as her patented brainchild spreads like wildfire to interested people across the USA, and has now expanded internationally as well – all despite what most would consider terrible disadvantages early on in her life. Her story of triumph is inspirational in and of itself and can show us all how overcoming obstacles is sometimes the biggest motivation there is and teach us not to get hung up on them, but to thrive in spite of them. So how would you like to learn how to overcome some adversity and set a few wildfires of your own? Well that’s what we’re going to take up today. Knock off wondering and start listening and learning to this killer episode. For more information visit http://nutrientbodysculpt.com or contact Meggie Jones at meg@nutrientbodysculpt.com
Compelling to say the least, this episode is an epic tale of purpose and practice-growing persistence in the face of adversity, momentary failure and outright BS. Join Frank as he interviews veteran practice owner Dr Jerry Dreessen on his evolution from magician, to chiropractor, to technology innovator to electronic practice marketing genius. Tune in now! http://www.willwork4patients/digitalassets
Compelling to say the least, this episode is an epic tale of purpose and practice-growing persistence in the face of adversity, momentary failure and outright BS. Join Frank as he interviews veteran practice owner Dr Jerry Dreessen on his evolution from magician, to chiropractor, to technology innovator to electronic practice marketing genius. Tune in now! http://www.willwork4patients/digitalassets
If you "want a wellness-based practice" to treat only wellness cases, you will clearly never have one. Why? You're missing the point on how we create wellness cases. Find out the secret Frank has been keeping about this. If you ever thought another practice was "a mill" then you need to listen and tune in. Listen to my rant today and learn how to expand into the future. Join me now!
If you "want a wellness-based practice" to treat only wellness cases, you will clearly never have one. Why? You're missing the point on how we create wellness cases. Find out the secret Frank has been keeping about this. If you ever thought another practice was "a mill" then you need to listen and tune in. Listen to my rant today and learn how to expand into the future. Join me now!