POPULARITY
9 episodes with building authority
12 episodes with building authority
5 episodes with building authority
6 episodes with building authority
4 episodes with building authority
3 episodes with building authority
2 episodes with building authority
3 episodes with building authority
2 episodes with building authority
Authority means more than just showing up on social media. It is about carving out space, going deep, and using your podcast as a vehicle to drive real results in your business. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Louise McDonnell, host of the Social Media Takeaway podcast and leading social media marketing expert. Louise unpacks how her show has become the cornerstone of her authority, expands her network, and consistently drives speaking opportunities and business growth on a global scale. Important Links: Louise McDonnell website: https://sellonsocial.media Louise's Social selling assessment: https://www.sellon.social Or PodcastTalentCoach.com/SellOn Podcast Authority Audit: http://www.podcasttalentcoach.com/coaching Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Episode Segments: 00:01 "Building Authority with Podcasting" 00:14 "Deep Dives and Organic Conversations" 01:36 "Guests, JV Partnerships, and Client Stories" 02:11 "Solo vs Interview Episodes" 02:49 "Launching to the Top of the Charts" 03:36 "Celebrating Guests and Milestones" 05:10 "Podcast Doors to Global Stages" 06:19 "Consistent Marketing with Podcasting" 07:19 "Who is Listening? Expanding Your Reach" 08:20 "Battling the Weeds: Staying Strategic" 09:27 "Planning, Data, and Determination" 11:46 "True Marketing Alignment" 13:15 "Where Businesses Go Wrong" 14:17 "The Power of a Clear Offer" 16:27 "Lead Generation Systems that Work" 17:38 "Getting Your Lead Magnet Seen" 18:10 "Ad Budgets and Platform Strategies" 19:14 "Training the Algorithm" 21:41 "Understanding Ad ROI and Nurture" 22:54 "Louise's Social Selling Assessment" 24:56 "How to Access the Assessment" 26:34 "If Louise Started Over" 28:35 "What's Next for Louise" Key Takeaways: - Your Podcast as a Launchpad Louise reveals how her podcast directly led to speaking gigs at global summits, stronger JV partnerships, and a far-reaching client base. Visibility leads to opportunity, not just more content. - Consistency and Clarity Build Authority Coaches and consultants often let their own marketing slide. Committing to a podcast schedule keeps your brand top-of-mind and enforces discipline in your own strategic growth. - Marketing Missteps to Avoid Louise's data-driven social selling assessment highlights two major problems: lack of a clear, compelling offer and no lead generation system. She explains how social media marketing fails when the basics are overlooked, regardless of platform tricks or new features. - Your Email List is Your Real Asset Chasing followers is not the key. Louise argues the true winners in social media are those with powerful, nurtured email lists–and she shares her formula for connecting social efforts to lead generation and nurturing for real business growth. - Paid Ads are Essential for Scale Louise emphasizes the necessity of paid ads in today's landscape but breaks down how to be smart with modest budgets and train the algorithm for better ROI. She unpacks common pitfalls in Meta AI ad creation and how to keep brand images authentic. - Assess to Progress Louise's social selling assessment empowers entrepreneurs and experts to pinpoint real blockages in their marketing–from messaging to offer clarity to systems for consistent client acquisition. Episode Highlights: How Louise leveraged her podcast to hit top business charts and open new business relationships Real stories of surprise listeners and expanding markets outside your niche Proven ways to move from frustrating busy-work to strategic marketing action The simple "alignment" principle that multiplies authority, no matter the platform Tactical tips on ads, LinkedIn tactics, and building a global business from a rural base Connect with Louise McDonnell: Ready to identify your blind spots? Take Louise's free Social Selling Assessment and discover exactly where your marketing needs attention: https://sellon.social/assessment You can also find all the details at PodcastTalentCoach.com/sellon Website: https://sellon.social Instagram: https://www.instagram.com/louisemcdonnell/ LinkedIn: https://www.linkedin.com/in/louisemcdonnell/ Your Podcast Authority Audit: Ready to strategically grow your podcast authority? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.
What you'll learn in this episode: Why bad reviews aren't as damaging as you think The golden rule: perception is reality—valid or not How to respond without being defensive The PRO framework (Problem, Result, Offer) for impactful reviews Why stacking good reviews matters more than fearing bad ones
What you'll learn in this episode: Why bad reviews aren't as damaging as you think The golden rule: perception is reality—valid or not How to respond without being defensive The PRO framework (Problem, Result, Offer) for impactful reviews Why stacking good reviews matters more than fearing bad ones Facebook Page: https://www.facebook.com/NoBrokeMonths/
Authority and influence are built through connection and intentionality. Too often, experts get trapped on a pedestal, separated from the very audience they want to impact. In this energizing episode of the Influential Voices of Authority Podcast, Erik K. Johnson welcomes award-winning podcaster and coach Jenn Trepeck, host of A Salad with a Side of Fries. Jenn unpacks how her podcast has become a powerful engine of trust, visibility, and real-world opportunities, rather than just more online noise. Important Links: Take advantage of Jenn Trepeck's exclusive offer: Book a complimentary 30-minute discovery call (business or wellness) at https://calendly.com/jenntrepeck/discovery-call-1-1-30min Book: Uncomplicating Wellness: Ditch the Rules. Quiet the Noise. Reclaim Your Life. https://amzn.to/4bj8w8d Website: https://asaladwithasideoffries.com/ Get your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching/ Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Episode Segments: 00:00 Podcasting That Builds Real-World Influence 01:21 "Death of Expertise" and Trust in Authority 02:16 Evolution of Authority in Coaching 04:03 Launching with Authenticity 06:42 Unexpected Success and Audience Growth 08:33 Guesting Strategy for Podcast Growth 11:02 High-Impact Podcast Pitches 12:04 Choosing Shows and Audience Alignment 15:10 Landing Speaking Gigs with Podcast Authority 17:41 Leveraging Events and List Building with Text Opt-Ins 20:00 Challenges Breaking Through the Noise 24:16 The Book-Podcast Authority Flywheel 26:03 Strategic Use of Video and Membership 28:11 The Principle of Integrity in Authority 30:56 Content as a Long-Term Differentiator 33:30 Making Your Platform Shareable for Referrals 34:46 Exclusive Discovery Call Offer for Listeners 35:33 Future Plans for Mainstream Media Expansion Key Takeaways: - Authority Through Authenticity Jenn challenges the outdated notion of expertise by showcasing vulnerability. Her podcast enables her not only to offer expertise but to build deep trust. People respond not to perfection, but to shared humanity. - Leveraging Guesting to Grow Audience A consistent and intentional guesting strategy—pitching two to ten shows every week, year after year—has exploded Jenn's exposure far beyond what she could reach on her own show alone. - The Expert Podcast Pitch Most pitches fail because they are impersonal and generic. Jenn's secret is demonstrating knowledge of the show's audience, crafting episode ideas tailored for each host, and framing her expertise through their lens. - From Podcast to Speaking Stages Podcasting opened doors Jenn never expected, including keynotes at financial industry conferences. By creating content for people, not just topics, Jenn's show attracts diverse opportunities. - Building Authority in a Crowded Space Even in a noisy niche, Jenn's book and her podcast work together to create multiple entry points. Not everyone reads. Not everyone listens. Give your authority more ways to reach your audience. - Integrity Is Your Edge Strategically choose every guest, every partnership, and every piece of advice. Audiences follow leaders who practice what they preach and only platform ideas that serve their mission. Episode Highlights: - Jenn's career shift from 12 years of referral-based coaching to becoming a visible leader - Why cross-niche guesting is the undervalued secret to audience growth - Practical frameworks for turning listeners into email subscribers and clients - A real-world system for consistent, strategic podcast pitching - Creating a book to serve your podcast community and attract new audiences Connect with Jenn Trepeck: Take advantage of Jenn Trepeck's exclusive offer: Book a complimentary 30-minute discovery call (business or wellness) at https://calendly.com/jenntrepeck/discovery-call-1-1-30min Book: Uncomplicating Wellness: Ditch the Rules. Quiet the Noise. Reclaim Your Life. https://amzn.to/4bj8w8d Website: https://asaladwithasideoffries.com/ https://www.instagram.com/saladwithasideoffriespod/ https://www.instagram.com/jenntrepeck/?hl=en https://www.facebook.com/Saladwithasideoffriespodcast https://www.facebook.com/JenniferTrepeck https://m.facebook.com/groups/425796548337541/ https://x.com/jenntrepeck?s=20 https://www.linkedin.com/in/jennifertrepeck/ www.youtube.com/@jenntrepeck https://www.tiktok.com/@jenntrepeck https://asaladwithasideoffries.com/ NEXT WEEK: Next Week we are joined by the Branding Evangelist Gerry Foster. He will show you the difference between being respected and being strongly positioned and sought after and what to do about it. Ready to strategically grow your podcast authority? You're putting out content every week… but your podcast still isn't generating the authority, leads, or clients you want. It's probably not a content problem. It's a connection problem. And that's exactly what we uncover inside the Podcast Authority Audit. I'll break down your show… your messaging… your positioning… and show you exactly where your authority is leaking and how to fix it. So your podcast stops sounding like everyone else… And starts becoming the reason people choose you. Apply now at https://podcasttalentcoach.com/coaching/. And let's turn your podcast into your most powerful authority-building asset.
George Wright III interviews Paul Roberts, founder of OC Talk Radio, about his shift from traditional radio and PR into digital podcasting after the Great Recession disrupted legacy media. Roberts explains why entrepreneurs struggle with content—lack of value, compelling storytelling, and consistent publishing—and argues businesses must become their own media companies to build authority and control the narrative. He contrasts earned PR with advertising and describes how podcasting evolved from audio to video, with YouTube becoming a primary platform, enabling one conversation to be repurposed into audio, video, clips, and written content. Roberts emphasizes human-centered stories over product pitches, and he advocates live streaming for urgency, authenticity, guest reliability, and built-in promotion. He sees online, hyper-local “narrowcasting” as the future of local media and shares.01:20 Paul's Radio Origin Story02:02 Recession to Podcast Pivot04:06 Why Content Fails05:15 Consistency Builds Audience06:37 PR vs Owned Media10:37 Podcasting Evolves to Video12:06 Repurposing Content Ecosystem14:03 Storytelling That Connects15:15 Getting Comfortable On Camera17:08 Why Live Streaming Wins19:30 Building Local Authority22:36 Future of NarrowcastingThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.About the GuestPaul Roberts is the founder of OC Talk Radio, Orange County's premier online business radio and live stream production platform. As a digital media consultant and pioneer in live podcasting, he leverages over 20 years of experience to help entrepreneurs transition from traditional media to modern digital distribution. His credibility is rooted in a diverse career ranging from rock-and-roll radio DJing to corporate PR, making him an expert in building brand authority through long-form storytelling.Guest Resources:Website: https://www.octalkradio.biz/Instagram: https://www.instagram.com/octalkradio/YouTube: https://www.youtube.com/c/OCTalkRadioLinkedIn: https://www.linkedin.com/in/paultroberts/
Authority in today's expert marketplace comes from innovation, personal connection, and delivering transformation in the way your audience needs it most. Guided learning apps can make that happen. In this episode, Erik K. Johnson sits down with Johnny Beirne for a high-impact dive into how coaches, consultants, and knowledge experts can leverage guided learning apps to build serious authority and influence. If you want to evolve beyond static video courses and create deeper connections with your audience, this conversation is for you. Important Links: Take Johnny Beirne's free assessment: https://johnnybeirne.com/erik Explore more about Johnny Beirne: https://johnnybeirne.com Connect with Erik K. Johnson and book your authority audit: https://podcasttalentcoach.com/coaching Episode Segments: 00:08 Why Engagement With Apps Outpaces Traditional Courses 09:51 From One-Size-Fits-All Content to Guided, Personalized Learning 13:11 AI That Delivers Your Best Insights, Not Internet Slop 16:32 Case Study: Turning Content Gold into Premium Offers 18:33 The "Try Before You Buy" Authority Engine 20:22 The Power of Personalized Advice and Assessments 23:37 Addressing Coaches' Top Challenges with App Platforms 25:00 How to Keep Your App Current With Minimal Upkeep 26:04 Pathways from Free App to High-Ticket Offers 27:28 Key Indicators Your Content Is Ready for the App Evolution 30:16 Keeping the Human Connection In a World of AI 32:02 Accountability Features: Deliver More Than Information 34:15 Navigating Pivots Without Diluting Authority 36:29 Outreach Tactics to Reach New Prospects and Authors 39:23 How Podcast Guesting Fuels Partnerships and Clients 41:05 What's Next for Guided Learning and Monetization Key Takeaways: Why Apps Accelerate Authority for Coaches and Experts Moving your training from a video course to an AI-powered app transforms engagement, delivers hyper-personalized learning, and lets people "try before they buy" in a way no PDF lead magnet ever could. Guided Learning: The Edge Over "Info Content" Personalized assessments and AI-driven journeys inside your app let you meet users exactly where they are. Instead of overwhelming beginners or boring advanced clients, you deliver results and deepen credibility with every interaction. Monetization and Influence Use free app access as the new authority lead generator. Let prospects experience your best advice to diagnose their problems, then guide them straight into premium programs, cohort groups, or one-on-one consulting. Discover when your app should be a paid resource, a recurring offer, or the launch pad for high-ticket sales. Overcome the Tech and Content Hurdles Johnny reveals why building a powerful app now takes hours, not weeks, and how easy it is to keep your content fresh. Stop fearing the unknown and start scaling without endless video modules. The Human Advantage Over ChatGPT AI inside your app delivers your unique perspective, experience, and accountability. It is your expertise filtered, customized, and elevated. Episode Highlights: The secret to higher completion and retention rates Preventing "AI slop" by keeping advice rooted in your proven framework Seamless ways to integrate video, audio, and personalized prompts How to spot "pivot fatigue" and tell your story as an innovative leader Real-world examples from bestselling authors and course creators LINKS: Ready to see if your authority content is ripe for an AI-powered app? Take Johnny Beirne's free assessment and get hyper-personalized advice at https://johnnybeirne.com/erik Explore more about Johnny Beirne: https://johnnybeirne.com Connect with Erik K. Johnson and book your authority audit: https://podcasttalentcoach.com/coaching Next week: On the next episode, we'll talk with Allison Lane. She helps experts step into visibility, own their credibility, and become the trusted authority their audience is already looking for.
We recorded this episode in the car on the way to Santa Barbara, and it turned into a conversation that completely shifted how we think about marketing.For the longest time, we believed ads were for mainstream businesses. Not luxury. Not high-end.But what if we were wrong?In this episode, we're unpacking how ads actually fit into the luxury market, why brands like Chanel still use them, and how your ideal client is already being influenced by them every day.Because running ads like a beginner attracts beginner clients.But running ads like a luxury brand?That's a completely different strategy.We also break down visibility vs conversion ads, targeting, and why staying top of mind might matter more than booking directly from an ad.If you've ever thought ads would cheapen your brand, this episode will challenge that.Because staying where you are feels safe.But it might also be what's keeping you stuck.The industry is evolving.Your marketing should too.This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupcoTimestamps:00:00 - 01:37 | Elevating Client Experience & Podcast Introduction01:45 - 06:14 | Car Chats: Travel Realities & The Truth Behind “Luxury” Weddings06:14 - 12:56 | Rethinking Ads: From Mainstream to Luxury Strategy12:56 - 14:11 | Breaking the Editing Cycle: Why Outsourcing Matters14:11 - 18:20 | Ad Strategy Deep Dive: Targeting, Visibility vs Conversion18:20 - 21:56 | Running Ads Without Diluting Your Brand21:56 - 24:04 | Building Authority in a Luxury Market24:04 - 25:28 | Goals, Positioning & Industry Insights25:29 - 25:45 | Final Thoughts & Community EngagementThe next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
In this episode, Mike Stromsoe and Jesse Parenti explore the pitfalls of being a generalist in insurance, the power of niche specialization, and strategies to build credibility and authority in the industry. They share insights on how focusing on a niche can accelerate success, leverage technology, and create predictable pipelines.Key Highlights:The pitfalls of being a generalist in insuranceThe importance of niche specialization for growthStrategies to build credibility and authorityLeveraging technology and AI to accelerate successCreating predictable pipelines and high-value relationshipsChapters00:00 Introduction to Specialization in Insurance03:07 The Downfall of Generalists05:48 Building Authority and Credibility08:55 The Power of Niche Marketing11:54 The Quote Machine Trap14:52 Empowering Producers Through Focus17:58 The Importance of Problem Solving21:04 Finding Your Niche24:03 Leveraging Technology for Success26:54 Positioning Language in Sales29:52 The Pathway to Niche Success32:54 Conclusion and Call to Action
What if the reason your business isn't growing has nothing to do with your product and everything to do with how you're talking about it? This week on the Glow Up, Gyrl Podcast, Kyra sits down with KJ Blattenbauer, powerhouse publicist, two-time bestselling author, and founder of Hearsay PR. With nearly 30 years of experience turning overlooked experts into headline news, KJ brings the kind of real, no-nonsense visibility strategy that every woman building a business needs to hear right now. This conversation is packed with practical wisdom, a few hard truths, and the kind of encouragement that makes you want to close the laptop and go pitch yourself somewhere immediately. In this episode: - The two biggest visibility mistakes creative women make and how to fix them - KJ's Pitchworthy framework for getting clear on your message and your audience -What "press that pays off" actually looks like for a real business - The truth about pay-for-play media features and why KJ is a hard no - Why AI should never write your pitch (and what to use it for instead) - The one thing every woman who feels invisible needs to do first - All about KJ's books, How to Be a Media Darling and Pitchworthy Whether you are just starting out or have been in business for years and still feel like your best-kept secret, this episode will change how you think about showing up. Learn more about KJ's work: hearsaypr.com Get the books: hearsaypr.com/buy-my-book Free resources: hearsaypr.mykajabi.com Follow KJ: @kjblattenbauer Stay connected to Glow Up, Gyrl: Website: glowupgyrl.com | Email: hello@glowupgyrl.com Instagram, TikTok, LinkedIn: @glowupgyrl | Facebook: @glowupgyrlatl Learn more about your ad choices. Visit megaphone.fm/adchoices
What you'll learn in this episode: Why bad reviews aren't as damaging as you think The golden rule: perception is reality—valid or not How to respond without being defensive The PRO framework (Problem, Result, Offer) for impactful reviews Why stacking good reviews matters more than fearing bad ones
Diana Romanov is a San Francisco-based family law attorney, certified specialist, and former prosecutor in Berlin who took a massive leap of faith—leaving Germany just days after passing one of the world's toughest bar exams to start over in the United States. Now the founder of her own successful law firm, Diana has built a thriving practice focused on divorce and prenups, fueled largely by her YouTube channel “Divorce Like a Boss,” where she educates and attracts clients at scale through consistent content creation. On this episode we talk about: Why taking risks and “building another door” can unlock new income opportunities The biggest mistakes couples make before marriage—and how to avoid them How Diana grew her law firm from zero clients to a thriving practice The power of YouTube and content marketing for client acquisition Why consistency beats perfection when building a personal brand Top 3 Takeaways If opportunities don't exist, create your own—starting your own business can be the most powerful way to take control of your income. Consistent content creation builds trust at scale and can become your #1 client acquisition channel. Most relationship failures stem from lack of communication early on—especially around finances, expectations, and roles. Notable Quotes "If the door doesn't open, build another door." "Consistency is the key—even if you're sick, just keep showing up." "People don't hire you because they need information—they hire you because they trust you." Connect with Diana Romanov: LinkedIn: https://www.linkedin.com/in/romanovska/ Instagram: https://www.instagram.com/divorce_like_a_boss Other: YouTube – https://www.youtube.com/@Diana-Romanov Book: https://a.co/d/09Z2Zgg2 Website: https://www.romanovlaw.com/ Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices
On this episode of Destination on the Left, Joshua Harrell, Chief Revenue Officer at WorldVia, joins me to discuss the evolution of travel advisors in the United States in a post-pandemic world. Joshua shares his insights on how content creation can help travel advisors build their businesses, and he offers some fantastic practical tips for sharing great content with your audience. What You Will Learn in This Episode: How Joshua transitioned from a background in marketing and entrepreneurship into the travel advisor industry How the travel advisor profession has evolved to provide personalized value for travelers What content creation means for travel advisors and how becoming a content creator at any level can help build an audience and demonstrate expertise How Joshua encourages travel advisors to overcome the fear of content creation with his mantra: "get going, get smart, then get good" Why he advises advisors to align their business with personal passion and interests How collaboration between travel advisors and supplier partners leads to mutual business growth Marketing systems and foundational strategies Joshua recommends to help advisors streamline their marketing The Modern Travel Advisor Once upon a time, the idea of a travel agency conjured images of mall storefronts and swivel chairs. But today's travel advisor is a totally different breed, part consultant, part marketer, and 100% expert. Pre-2020, many Americans believed DIY online booking made travel advisors obsolete. But it was really the post-pandemic world that revealed just how valuable a travel professional can be. Whether unraveling complex travel restrictions or finding that off-the-beaten-path experience, advisors offer insider knowledge and advocacy that algorithms simply cannot replicate. Building Authority and Community Successful advisors aren't just travel experts; they're also storytellers, educators, and digital community builders, whether they do it by sending curated newsletters, going live on platforms like TikTok and YouTube, or sharing firsthand travel experiences on social channels. Don't be fooled into thinking only "influencers" can play the content game. Most successful travel advisors are content creators at some level. The key is helping potential clients see not just what you know, but how you think, your personality, experience, and specializations shining through. Start where you're comfortable, learn as you go, and trust that consistency breeds improvement and audience growth. The perfect lighting or equipment can wait. What matters is showing up and sharing your expertise. The Secret Sauce for Sustainable Growth The real magic happens in collaboration. Joshua backs this up with real stories, discussing the power of reaching out to suppliers, account managers, and fellow advisors. Whether joining mastermind calls, exploring new product lines, or simply sharing best practices, these partnerships unlock opportunities you might never have considered. He shares an example of an advisor who built a thriving business creating group trips for botanical societies, all sparked by a single phone conversation with a tour operator's representative. Resources: Website: https://worldviatravelnetwork.com/ LinkedIn Personal: https://www.linkedin.com/in/joshuaharrell/ LinkedIn Business: https://www.linkedin.com/company/worldvia/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!
In this coaching episode, Lindsay and Nora work with Micah Freeman, a therapist and educator launching a coaching business focused on nervous system regulation. Micah shares his journey from teaching to therapy to coaching, and his unique perspective as someone who transitioned later in life. The hosts help him strategize how to use his existing public podcast to build authority while creating private audio lead magnets to grow his email list and ultimately his group program. This episode offers valuable insights for anyone in the mental health or coaching space looking to balance giving away valuable content with building a sustainable business.Topics CoveredMicah's background transitioning from teaching to therapy to coachingThe challenge of wanting to help everyone while building a sustainable businessPublic vs private podcast decision-making processCreating lead magnets that continue the conversation rather than gatekeepingEpisode structure using the "three Rs": Relatable, Reframe, RemedyLong-form content strategy and repurposing into blogs and newslettersIntegration strategies between Hello Audio and ConvertKitPositioning nervous system work for people who've already done therapyLinks MentionedWebsite: http://egostrength.netMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
“How do I get seen in an online space that is crowded”? One of the main questions I get as a content marketer and social media manager.How about we take a second to think outside the box and confirm how we might position ourselves over just being visible online. I have an amazing guest on this episode to take us through the difference between simply being visible online and intentionally positioning yourself as an authority. So if you've ever wondered how to stand out in a noisy online world, this conversation will challenge you to think beyond just showing up…and start positioning yourself where it truly matters.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @christellebiiga.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS
Standing out today takes more than showing up. It requires clarity, consistency, and a message that actually connects. Are you building a brand people trust, or just posting to stay visible? In this episode, Jeremy Houser shares how advisors can adapt to AI, shifting consumer behavior, and the coming $84 trillion wealth transfer. He explains why Gen X is the next major opportunity, how digital presence drives credibility, and why authenticity, discipline, and consistent content are essential for advisors who want to scale nationally and remain relevant in the years ahead. Key takeaways: Why Gen X, ages 46 to 61, will inherit $29 trillion and reshape advisor marketing strategies How 7 hours of content and 11 touchpoints build trust in today's buying process Why advisors must become entertainers to capture attention in 8 seconds The risk of copying AI posts word-for-word instead of building authentic messaging How discipline, daily writing, and community drive long-term brand authority And more! Connect with Jeremy Houser: jeremy.houser@simplicitygroup.com 713-808-8548 Schedule a Call Our Teams Website Connect with Jeremy @jeremyhouser_amp @jeremyhouserAMP Disclosure #: 5243472 – 0326
In this episode of the Creator Method Podcast, Gary Lipovetsky sits down with Katherine Rohland to unpack the modern fertility narrative and why many women are misinformed about their reproductive health. A licensed Chinese medicine practitioner specializing in fertility and women's health, Katherine shares how she helps women support their bodies naturally on the path to pregnancy and why the conversation around fertility, age, and lifestyle needs to change. Together, they break down what most women are never taught about fertility, why modern lifestyles often work against reproductive health, and how stress, nutrition, sleep, and energy balance play a far greater role in conception than most people realize. Katherine opens up about her own fertility journey, the lessons that shaped her practice, and why symptoms like painful periods, fatigue, and hormonal imbalances are often early signals the body is asking for support long before infertility appears. They explore the realities of practicing holistic medicine in a skeptical online world, the criticism experts face when challenging conventional narratives, and why building authority as a knowledge-based creator requires both courage and clarity. Gary challenges Katherine on content strategy, scaling her impact beyond one-on-one care, and how experts can turn specialized knowledge into meaningful education that reaches thousands of people online. This conversation is an honest look at fertility, women's health, and the responsibility of experts in the creator economy to communicate complex ideas in ways that empower people to take control of their well-being. If you are interested in reproductive health, holistic medicine, or building authority as an expert online, this episode will expand how you think about both fertility and the power of knowledge-driven content. Follow Katherine Rohland on Instagram:https://www.instagram.com/katherine_rohland?igsh=MWd5M3ptb3pqeW5ueQ== Apply for Creator Method:https://creatormethod.com/ Follow Creator Method on Instagram:https://www.instagram.com/creator.method/ Spotify:https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi Follow Gary on Instagram:https://www.instagram.com/garylipovetsky?igsh=MTBwbmx0ZmlmMTU0ZQ== Timestamps: 00:00 Introduction and Katherine Rohland's Background 03:10 What Chinese Medicine Says About Fertility 07:40 The Myth of the “Fertility Cliff” After 35 13:20 Lifestyle, Stress, and Why Fertility Struggles Begin Earlier Than We Think 19:10 Katherine's Personal Fertility Journey 25:30 The Biggest Mistakes Women Make With Their Health 32:00 Navigating Criticism as a Holistic Health Creator 38:20 Building Authority and Trust Online 44:15 Scaling Impact Beyond One-on-One Practice 50:30 The Future of Fertility Education and Creator-Led Expertise Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Sophia breaks down why relying on guest appearances keeps you positioned as a supporting character and how hosting your own rooms accelerates authority, list growth, and leverage.We Cover:The psychological difference between guesting and hosting, and why building the room shifts perception fastWhy audience size isn't the real authority play and what is The compounding power of hosting so you can MAKE time to create your own thing (especially if one of your go-to excuses is that you don't have any)How to think strategically about flops, promotion, and collaboration expectations so you don't let any fears hold you back The 3 filters to decide what you should host so it doesn't end up being a waste of time If you're ready to be a bigger deal, this episode (and perspective shift) is a must. RESOURCES + SPONSORS: This episode is brought to you by Mindi Huebner's CEO Identity Quiz. mindihuebner.com/ceoquizAre you a high-achieving woman who knows what it's like to overwork, overthink, or overdeliver because that's how you've always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you. The truth? You might be operating within the wrong identity. Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out. Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz
If you don't define your authority, the market will define it for you. The Lawyer Stories Podcast episode 255 features Dennis "DM" Meador. DM, living in Belize, is the CEO & Founder of the Legal Podcast Network — a platform delivering turnkey podcasting for lawyers ready to build authority, attract ideal clients, and grow with intention. Driven from a young age to create his own path, DM turned ambition into impact. Today, he helps attorneys elevate their voice in a crowded professional landscape — transforming expertise into influence and influence into opportunity. We discuss entrepreneurship, building leverage through media, and why podcasting is no longer optional for lawyers who want to lead. In today's world, your voice is your brand — and your brand is your edge.
Is it actually harder to sign online coaching clients right now, or is it just you? In this week's episode of the Push Pull Legs podcast, Dan and Tom dive deep into the shifting landscape of the fitness industry. We discuss the noticeable "quietness" in commercial gyms this January and February, and why Instagram isn't yielding the same results for personal trainers anymore. The "YouTube Thesis" explains why long-form video is the better tool for building authority, trust, and a community that actually buys. Plus, we explore the rise of Hyrox and community-based fitness as an antidote to "Instagram burnout" and a struggling political/economic climate. What we cover: The Content Shift: Why YouTube and Email are beating the Instagram algorithm in 2026. Gym Observations: Is retail spending and gym participation actually down? Building Authority: How to "fail fast" with video to become the go-to expert in your niche. Lifestyle & Filming: Tom's street gets taken over by the crew of Slow Horses. 0:00 Pancake Day and Dietary Choices 3:29 Pancakes: Nostalgia vs. Adult Preferences 5:06 Fitness Training Routines and Gym Observations 11:04 VO2 Max Training and Personal Trainer Class Critique 14:50 The Importance of Live Classes and Engagement 19:01 Filming of "Slow Horses" on the Street 23:22 Recognising Actors from TV Shows 26:33 The Challenge of Client Acquisition in the Current Climate 32:24 The Impact of Political Landscape and Instagram Changes 35:36 The Rise of Community-Based Fitness and Events 38:22 YouTube's Growth and Building Authority 43:17 The Long-Term Game of Building Community 46:12 Gym Trends and Economic Outlook 47:54 Recommendations: Start a YouTube Channel If you want to work with me in ANY WAY... 121, Group, Free Stuff The links are below. Stay Connected: ✅ Subscribe for weekly fitness news and coaching education.
In episode 603 of Lawyerist Podcast, Zack Glaser sits down with Karin Conroy to examine how AI is changing the rules of law firm marketing and what that means for lawyers who want to stand out for the right reasons. Karin explains why expertise, not automation, is what rises to the top in an AI filtered world. As large language models reshape how potential clients search for answers, shortcuts like keyword stuffing and mass produced content are quickly losing their impact. What stands out instead is real authority built through credibility, third party validation, media appearances, and consistent messaging across platforms. The conversation also challenges the idea that your website is your first impression. In today's landscape, visibility often starts elsewhere. Zack and Karin unpack how referral systems support a larger authority strategy and what it truly means to move from building, to stabilizing, to growing your marketing in a deliberate and sustainable way. Listen to our previous episodes with Karin: #559: The Imitation Trap: Lessons from 15 Years of Top Law Firm Websites , with Conroy Creative Counsel (Sponsored) Apple | Spotify | LTN #546: Unlock Law Firm Growth: AI marketing Secrets with Karin Conroy Apple | Spotify | LTN #584: How to Stay Human in the Age of AI-driven Law Firm Marketing, with Creative Conroy Apple | Spotify | LTN Links from the episode: https://conroycreativecounsel.com/ Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X! If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com. Chapters / Timestamps: 00:00 – Meet Karin Conroy02:30 – AI, Agents & The Content Explosion04:15 – The M Dash as a Trust Tell07:00 – Why Google Isn't the Front Door Anymore09:00 – Knowledge Panels & Online Authority12:30 – You Can't Fake Expertise15:00 – Stop Chasing SEO Tricks17:30 – Authority Through Media & PR21:00 – Who Needs a Media Kit23:00 – Referrals Are a Marketing Strategy25:00 – Build Before You Scale28:00 – AI Rewards Real Experts32:30 – Closing Thoughts
Authority isn't just about consistency. It's about intentional leadership and leveraging your platform in new ways. In this episode, Erik K. Johnson welcomes Tina Dietz, founder and CEO of Twin Flames Studios, a pioneer in voice-powered publishing. Together, they explore how you can transform your podcast episodes into a book and multiply your authority in your niche. 00:00 "Repurpose Content into Authority Book" 06:19 "Drink from the Well" 08:05 "From Audiobooks to Corporate Value" 11:47 Author Community and Resource Hub 15:16 "Efficient CEO Team Engagement" 18:47 Advanced Voiceprint and Content Analysis 23:04 "From Podcasts to Published" 26:40 "Building Trust Through Marketing" 28:00 "Monetizing Connections Through Podcasts" 32:23 "Writing, Motivations, and Podcasts" 35:14 "Guide for First Responder Mental Health" 37:12 "Reflecting Work to Find Purpose" 42:54 "Purpose Behind Writing a Book" 44:52 "Organizing Content for Impact" 48:57 Comprehensive Book Development & Launch 52:25 Transform Podcast into Authority Engine 53:22 Podcast Authority & Growth Strategy Key Takeaways: - Why Turn Your Podcast Into a Book? People don't buy your book just because of new content. They buy it because you make it easier. A book curates and condenses your "best of the best," saving your audience from sifting through dozens of free episodes. - Repurposing Content for Maximum Impact: Tina and Erik dig deep on creative ways to repurpose content, from video, audio, and written word, and how this strategy boosts authority and visibility. - Body of Work vs. Content: Stop viewing your podcast as scattered content; start seeing it as a body of work. Use recurring themes, values, and stories to build your brand and attract premium clients. - The Process & Path to Your Book: Twin Flames Studios offers a guided process: analyzing your podcast, crafting a manuscript (not just copy-pasting transcripts), and publishing a book that aligns with your goals, audience, and message. - Authority That Opens Doors: A book amplifies your recognition, whether you're a speaker, podcaster, or coach. Tina shares moving stories, from award-winning audiobooks to connecting industry experts, increasing authority and creating new opportunities. - When Are You Ready? Signs you might be ready: you have at least 50 quality podcast episodes or pieces of content, clarity on your audience and goals, and you're coachable and ready to invest time and resources. Episode Highlights: - The value of experimenting with formats and content as your business evolves - How Twin Flames Studios pioneered remote audiobook recording for podcasters - Examples of podcasts turned into books, including The Loud Quiet, a memoir for empty nesters - The importance of strategic vision before you publish, making sure your book is relevant, consumable, and truly builds your authority Ready to turn your podcast into a book? Take the free assessment from Twin Flames Studios to see if your podcast is a fit: https://twinflamestudios.com/bookvision Connect with Tina Dietz: Website URL(s) https://twinflamesstudios.com Personal FB: https://www.facebook.com/thisistinadietz Company FB: https://www.facebook.com/TwinFlamesStudiosLeadership/ Personal LI: http://www.linkedin.com/in/tinadietz Company LI: https://www.linkedin.com/company/twin-flames-studios Personal IG: https://www.instagram.com/thetinadietz/ Company IG: https://www.instagram.com/twinflamesstudios/ Company YT: https://www.youtube.com/@TwinFlamesStudios Want to level up your authority positioning? Apply for a coaching chat and podcast audit with Erik at https://podcasttalentcoach.com/coaching Next Week: Join Erik as he talks with Dr. Catrice Austin about growing your authority through media—and discover her surprising Jeopardy connection!
In this episode of The Daily Mastermind podcast, host George Wright III interviews successful entrepreneur Jed Morley, CEO and managing member of PLA Pay. Jed shares his journey from a real estate broker to a pioneering figure in the payment processing industry. They discuss the importance of building relationships, leveraging authority, and utilizing technology to scale businesses. Jed also sheds light on his innovative venture, Payment Cowboys, and how it's making waves in the FinTech space. Additionally, he offers valuable insights on the current market landscape, the impact of AI, and the significance of finding purpose and fulfillment in both personal and professional life.00:50 Welcome to the Authority Formula Podcast02:11 Jed Morley's Background and Career Journey04:04 Transition from Real Estate to Payment Processing06:01 Innovations in Payment Processing10:56 The Birth of Payment Cowboys13:22 The Importance of Relationships in Business14:37 Building Authority and Brand Strategy16:28 Building Authority Through AI and Machine Learning16:52 Interviewing Kathy Ireland: From Script to Friendship17:08 The Importance of Trust and Credibility in Business17:56 Opportunities in FinTech and Banking19:23 Creating a Personal Brand and Legacy Asset22:58 Leveraging AI for Business Success24:32 Finding Purpose and Value in Business and Life25:51 Advice for Entrepreneurs and Business Owners28:34 The Impact of Personal Passions on BusinessThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.About the Guest: Jed Morley is a seasoned entrepreneur, brand strategist, and FinTech leader. As the CEO of PlatPay and co-founder of Payment Cowboy, Jed has spent over two decades helping businesses navigate the complexities of secure payment solutions and brand scaling. He is a featured contributor for Entrepreneur and ValiantCEO, specializing in high-volume transaction platforms and authority positioning.Guest Resources:Published WorksBook: Building a Brand That Scales: How to Unlock the Hidden Value in Your Brand and Business (Fast Company Press)Framework: Creator of the Backstory Brand Wheel™ FrameworkConnect OnlineWebsite: JedMorley.com / Backstory BrandingLinkedIn: Jed Morley on LinkedInBusiness: PlatPay (Platinum Payment Systems)
Jason Staats joined me on Ditching Hourly to talk about his progression from being an employee in an accounting firm to running the top accounting community on the planet.LinksJason's websiteJason's YouTubeChapters(00:00) - Introduction and Guest Welcome (00:19) - Jason's Background and Career Journey (01:42) - Transition to Online Content Creation (02:42) - Early Challenges and Successes in Video Content (08:10) - The Importance of Writing and Speaking (10:09) - Building Authority and Professional Visibility (18:50) - Starting and Growing a Community (22:27) - The Attraction Offer Strategy (23:09) - Lessons from the Akimbo Workshop (25:08) - Building Community Retention (27:43) - Managing Community Dynamics (34:08) - Onboarding and Engagement Tactics (35:58) - Revenue Streams and Sponsorships (39:04) - Challenges and Advice for Content Creators (42:58) - Final Thoughts and Contact Information ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!
What You'll Learn in this Post and Podcast Today, let’s talk about social media marketing on LinkedIn. Are you worried that posting on LinkedIn will make you look like an influencer? You're not alone. In this episode, we tackle the concern head-on and explain why consistent visibility isn't about chasing likes; it's about building authority. We explore the difference between recruiters who only appear when they need work (and are categorised as “available”) and those who maintain a consistent presence (and are seen as “busy and successful”). You'll learn why being a trusted advisor who educates and adds value is completely different from performing for an audience and how sharing genuine market insight positions you as the obvious choice when hiring needs arise. With a real client example showing how consistent content led to retained work after 28 years of contingency-only recruiting, this episode makes the case that visibility creates choice, and the answer to noise isn't silence, it's being the signal that cuts through. Today I want to address something that's been circulating on LinkedIn and in conversations with recruiters for several weeks. I recently posted about the importance of consistent visibility on social media, and it sparked a really interesting response. Someone pushed back and said, “I don't want to become an influencer. I think too many recruiters are acting like influencers now, and honestly, isn't all this content just adding to the white noise?” And you know what? They've got a point. Sort of. There IS a lot of noise on LinkedIn. But here's what I want to explore today: the problem isn't posting content. The problem is posting the wrong content for the wrong reasons. So, let's dig into this. What's the difference between being an influencer and being a trusted advisor? And why does consistent visibility matter for your recruitment business? 1. The “Busy and Successful” vs “Available” Perception Let me start with something I see happening frequently. Most recruiters only become visible when they need work. They post jobs when they have open roles. They reach out to clients when their pipeline is empty. They suddenly appear on LinkedIn when things get quiet. And here's what happens: clients unconsciously categorise them as “available” rather than “in demand.” Now contrast that with recruiters who maintain consistent visibility. They share insights regularly. They comment on industry trends. They provide value continuously, not just when they need something. These recruiters get categorised as “busy and successful.” They're seen as the go-to experts in their space. Which category would you rather be in? 2. The Difference Between an Influencer and a Trusted Advisor Now, let's address this influencer concern head-on, because I think this is where the confusion lies. Influencers chase likes and followers. They post content designed to go viral. They're performing for an audience. A trusted advisor? Completely different. A trusted advisor shares insight that helps their audience make better decisions. They're not performing. They're educating and adding value. For recruiters, this means sharing information such as hiring trends in your sector, what candidates are actually looking for right now, salary movements, common mistakes you're seeing hiring managers make, and insights from your actual work in the market. This isn't about being an influencer. It's about positioning yourself as someone worth listening to. Someone who understands the market. Some clients want to work with you before they even pick up the phone. 3. Yes, There's Noise. But Silence Isn't the Answer The commenter was right that there's a lot of white noise on LinkedIn. But here's the thing: the solution isn't to stay quiet while your competitors dominate the conversation. The solution is signal over noise. What we see working for our clients is structured content themes. Things like a weekly market pulse, role spotlights, polls about industry challenges, and posts about common client mistakes to avoid. When you have a structure, it's easier to produce content, and it's easier for your audience to know what to expect from you. Proactive commenting on target clients' posts is another high-impact activity. You don't even need to create content to build visibility. The goal isn't to sell in comments. It's to demonstrate insight and build familiarity over time. And here's something the research backs up: between 61 and 81 per cent of people will visit a website or social profile before they engage with a company. Your clients are checking you out before they respond to your outreach. What do they find when they look? 4. Real Results from Real Recruiters Let me share a quick example from one of our clients, Steve Lea at Coalesce Recruitment. Steve had been in engineering recruitment for 28 years. Always contingency, always competing on price. When he committed to consistent content, something shifted. His LinkedIn connections increased by 35%. He secured 8 new clients in just eight months. He generated £26,000 in net fee income directly from LinkedIn candidate engagement. And here's the big one: he secured his first retained work after 28 years in the industry. What Steve said really stuck with me: “Fee negotiations became almost secondary. The clients had already bought into my expertise through the consistent content. They could see the value I offered before we even discussed terms.” That's not being an influencer. That's building authority. That's becoming the obvious choice in your market. 5. It's About Being There BEFORE They Need You Here's the fundamental shift I want you to think about. The recruiter who posts helpful insights regularly is the first call when a hiring need arises. They're already known. They're already trusted. The conversation starts from a completely different place. The recruiter who only appears to sell? They're competing with everyone else, sending cold outreach. They're starting from zero every single time. Visibility creates choice. When clients and candidates know who you are before you contact them, you stop competing on price. You no longer have to justify your fees. The trust is already there. So let me bring this together. Should you worry about becoming an influencer? No. Because that's not what we're talking about here. We're talking about being visible between placements, so you're top of mind when opportunities arise. We're talking about sharing genuine insight from your market, not posting fluff to chase likes. We're talking about building the kind of presence that has clients coming to you, not you chasing them. Yes, there's noise out there. But the answer isn't silence. The answer is the signal that cuts through. Consistency beats perfection. You don't need to go viral. You need to show up regularly with something useful to say. The recruiters who do this? They get categorised as busy and successful. They get the first call. They win the retained work. They stop competing on price. That's not being an influencer. That's being smart about how you build your business. Thanks for listening. If this episode resonated with you, I'd love to hear your thoughts. Drop us a message, leave a comment, or better yet, share it with a fellow recruiter who might be wrestling with this same question. Until next time. Denise and Sharon How We Can Help Knowing you need to post consistently is one thing. Actually doing it when you’re busy placing candidates and winning new business is another. That’s where Superfast Circle comes in. Our members get access to a library of ready-to-use, recruitment-specific content, so you can show up consistently without staring at a blank screen, wondering what to post. We’ve done the hard work for you. If you’ve been thinking about how to build your authority without it taking over your week, book a call to find out how we can help. www.superfastrecruitment.co.uk/call The post LinkedIn for Recruiters: Building Authority Without Becoming an Influencer appeared first on Superfast Recruitment.
What you'll learn in this episode:Why bad reviews aren't as damaging as you thinkThe golden rule: perception is reality—valid or notHow to respond without being defensiveThe PRO framework (Problem, Result, Offer) for impactful reviewsWhy stacking good reviews matters more than fearing bad ones
Lori Osborne's BIO: Lori Osborne is the founder of Biz Bolster Web Solutions and a website designer, brand strategist, and authority amplifier who helps coaches and thought leaders show up online with clarity, confidence, and consistency. After a life-changing brain tumor diagnosis led her to leave the corporate world, Lori discovered her passion for combining tech, design, and storytelling to create on-brand websites that attract the right audience and position her clients as true authorities in their space. In this episode, Virginia and Lori talked about: How Lori discovered web design after her brain tumor journey Why niching down is essential for becoming an authority Brand consistency and first impressions on a website Why entrepreneurs struggle to collaborate and form JV partnerships How understanding your ideal client shapes your message and authority Takeaways: Your authority begins the moment you choose your niche. Your website should work as hard as you do. Clarity in your message creates clarity in your referrals. Your ideal clients need to feel seen, not sold to. Authority is earned by helping others solve the problem they care about most. Connect with Lori on her social media accounts to learn more about her work and insights into networking effectively: LinkedIn URL: https://www.linkedin.com/in/loriaosborne/ Facebook URL: https://www.facebook.com/loriosborne13 Instagram URL: http://instagram.com/bizbolsterlori/ Connect with Virginia: https://www.bbrpodcast.com/
Episode Overview (Season 5, Episode 2)In this episode, we're talking about the part most companies skip: execution.You've built your 2026 plan—now you have to run it long enough to work, especially if you're a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don't show up immediately.Then we shift into what's changing fast in marketing: traditional keyword-based SEO is evolving. It's no longer just about ranking on the SERP—visibility is moving toward domain authority, trust signals, and content that gets surfaced inside AI Overviews, ChatGPT-style searches, and voice assistants.Why most growth plans fail (and how to stay locked in long enough to win)The mindset shift from “chasing keywords” to building authorityWhat domain authority actually means for local service businessesA practical authority-building plan: technical trust, local proof, content, and off-site signalsA step-by-step roadmap to show up in:AI OverviewsChatGPT search experiencesVoice search (Siri, Alexa, Google)If you want to win in 2026, stop looking for a new tactic every week. Build the foundation, stack proof, publish answers that match real customer questions, and stay consistent long enough for authority to compound.
Ready to turn your book into a voice that moves people—and moves your business forward?In this episode, I sit down with audiobook coach and producer Robert Lane to unpack how nonfiction authors can confidently narrate their own audiobooks from a simple home setup and publish professionally on major platforms.If you've ever thought, “I hate how my voice sounds,” or worried that your accent might hold you back, this conversation reframes your voice as a brand asset. Robert shares practical tools to help you sound clear, conversational, and engaging, without trying to sound like someone else.We break down what goes into a professional audiobook: confidence-building narration coaching, pacing that keeps listeners hooked, and production essentials such as clean edits, noise control, and adherence to exact specs for Audible, Amazon, and Apple. We also explore who should self-narrate, when hiring a voice actor makes sense (especially for character-heavy fiction), and how to build an effective at-home studio—with the right mic, closed-back headphones, and an acoustic space that works (yes, even a closet).We also address the key question about AI narration. Robert explains why synthetic voices still miss emotional timing and subtext—and how cutting corners here can quietly damage your author brand.Finally, we dig into the business case. Audiobooks continue to outperform ebooks in revenue growth, but the smartest authors don't rely on royalties alone. Learn how to use your audiobook as a high-credibility calling card to land paid speaking gigs, organizational sales, and cross-format bundles. If you're serious about reaching more readers, sounding like yourself, and building a durable revenue engine around your book, this episode delivers the mindset, workflow, and roadmap.Have a comment? Text me! Support the show****************************************************************************Connect with Natasha If you're ready to write your book, I'd love to help you bring your story to life.
Send us a textRyan Pineda interviews Jason Wojo about how webinars are outperforming traditional sales methods for high-ticket offers, allowing entrepreneurs to close $15K–$20K deals without sales calls by leveraging live presentations, trust-building, and streamlined funnels.Jason's links - https://www.instagram.com/thejasonwojo/?hl=enhttps://joinwebinarchallenge.com/signup__________Join our private mastermind for elite business leaders who golf. https://www.mastermind19.comWant to scale your business? Attend our next Forge event! https://theforge.vipJoin a free Bible study for Christian business leaders. https://www.tentmakers.us__________CHAPTERS: 0:00 – Why Webinars Are Outperforming Traditional Sales5:12 – Building Authority & Trust Through Live Presentations10:30 – Structuring a 3-Hour High-Ticket Webinar15:45 – Shifting from Info Products to Service-Based Offers21:10 – The Real Reason Events Are Dying26:32 – Creating Scalable Membership & Event Models32:15 – The FTC Crackdown on Coaches & Marketers37:40 – Serving Higher Quality Clients Over "BizOp" Leads43:05 – Operational Challenges of Scaling an Agency49:50 – Hiring A-Players & Building Long-Term InfrastructureLearn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...
I want to make the case for building your authority as essential to surviving and thriving as AI tools become more and more prevalent and sophisticated. Your ability to think and communicate critically and strategically is what will continue to set you apart from everyone else. How you communicate and build your authority in online spaces is also rapidly changing, and as much as I hate to say it, I don't have a magic bullet answer for you. So rather than pretending I know what's coming and how to respond, I'm going to share how I'm approaching authority building strategy for now and the foreseeable future, knowing the tactics can and will change, but that authority is more vital than ever.Tune into this episode to hear:Why authority content is so vital for expertise-based service providersHow AI is making us more skeptical and human interactions even more importantWhy investing in your referral network and relationships is going to be key to maintaining your pipelineThe myth of forever consistency in your businessHow the purpose of online authority content is evolvingMentioned:E. 245: Selena Soo: Build Rich Relationships, Not Just a NetworkRich Relationships: Create a Million-Dollar Network for Your BusinessRyan LevesqueE. 219: Eleanor Hancock on Making the Big Leap, Changing Everything in Their Business, and Finding the Most Valuable Piece of Any Client ProjectNumber 75 DesignResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com
What does it really take to become an authority in your space?If you've ever wondered why building authority feels slow, confusing, or downright impossible sometimes, this episode is going to feel like a deep exhale.In this first installment of a two-part mini-series, I'm pulling back the curtain on my 10+ year journey of building authority — what worked, what didn't, what took way longer than I expected, and the uncomfortable truths I've learned from teaching authority to hundreds of business owners.And yes… some of it might be hard to hear. It was hard to say. But it needs to be said.Tune into this episode to hear:The four different types of authority and why they each matterHow I accidentally built authority in my early years (and why it worked)The real timeline it takes to be seen as an expert in your industryWhy experience, reps, and client work matter more than any social media hackThe gritty truth about pricing, expertise, and the limits of short-cuttingWhy building authority is still one of the best long-term investments you can makeResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com
What if people trusted you more than your brand? In this episode of Unemployable with Jeff Dudan, Jeff sits down with Brooke Budke — a cancer survivor, former President of Title Boxing Club, and now the Founder & CEO of Momentum Brands, a fractional CMO firm helping emerging franchise brands grow through authentic personal branding, not paid ads. Brooke shares why 80% of consumers would rather follow the founder than the brand, the psychology behind trust in the post-COVID marketplace, and how leaders can use platforms like LinkedIn to build real authority. They also unpack the future of search, the rise of AI, how to humanize automation, and why franchise CEOs must stay congruent with their mission to win trust online and offline. In This Episode: Why personal brands outperform corporate brands The 5 content pillars of authority How to build presence on LinkedIn (without being cringe) The evolution of Google → Gemini → ChatGPT search Balancing authenticity and leadership in franchise systems Guerrilla marketing tactics that still work in 2025
What if people trusted you more than your brand? In this episode of Unemployable with Jeff Dudan, Jeff sits down with Brooke Budke — a cancer survivor, former President of Title Boxing Club, and now the Founder & CEO of Momentum Brands, a fractional CMO firm helping emerging franchise brands grow through authentic personal branding, not paid ads. Brooke shares why 80% of consumers would rather follow the founder than the brand, the psychology behind trust in the post-COVID marketplace, and how leaders can use platforms like LinkedIn to build real authority. They also unpack the future of search, the rise of AI, how to humanize automation, and why franchise CEOs must stay congruent with their mission to win trust online and offline. In This Episode: Why personal brands outperform corporate brands The 5 content pillars of authority How to build presence on LinkedIn (without being cringe) The evolution of Google → Gemini → ChatGPT search Balancing authenticity and leadership in franchise systems Guerrilla marketing tactics that still work in 2025
Last month I hosted the Women on the Rise Panel at Unstoppable Women and had the most deligntful conversation with 4 incredible women! PANEL SPEAKER DANNI VEE - High Performance Coach, Thought Leader, Author Danni Vee is a powerhouse mentor, international best-selling author, award-winning businesswoman, and host of the transformational podcast The Danni Vee Show. With over 25 years' experience building multiple successful businesses from the ground up, she's earned a reputation as the go-to coach for business owners and leaders who are done with surface-level success and ready to step into their fullest potential. A Gold Winner of the AusMumpreneur Award and finalist in the Moreton Bay Business Excellence Awards (Business Woman of the Year and Entrepreneur of the Year), Danni blends high-performance strategy, energetic alignment, and neuroscience-backed coaching to create sustainable, soul-aligned growth for her clients. She doesn't just build businesses, she builds legacies. https://www.dannivee.com/ AMY CHRISTOPHERSON - HR Expert, Founder of the HR Link & Grounded HR Amy Christopherson is your people-focused, future-driven HR expert with a difference. Unlike traditional HR professionals, Amy zeroes in on the individual—understanding how each person's unique strengths and dynamics contribute to creating a cohesive, thriving team. With a Bachelor of Business (HR and IR) and registration with the Australian Human Resources Institute, Amy brings a wealth of experience across diverse industries to help Australian businesses turn HR from a complex, burdensome task into a strategic, proactive advantage. Her approach combines best-practice knowledge with an empathetic, nurturing style that builds confidence and trust among both business owners and their employees.Amy's superpower lies in her ability to bring out the best in people—whether it's fostering the growth of an individual team member or guiding business owners to lead with clarity and care. She thrives on creating positive workplaces where employees feel valued, and business leaders are empowered with peace of mind knowing they are supported through any HR challenge. https://www.groundedhr.com.au/ CHERIE CANNINGFounder of Luminate Leadership | Keynote Speaker | Podcast Host | Courageous Leadership Advocate Cherie Canning is a facilitator, keynote speaker, and the founder of Luminate Leadership - a leadership development company dedicated to helping organisations build courageous, people-first cultures that drive performance and trust. Before launching her own business, Cherie spent almost 20 years at Flight Centre Travel Group in a range of roles from sales, senior leadership and training and development. Following a pandemic redundancy, Cherie transformed challenge into purpose, founding Luminate to support leaders who want to make a meaningful impact. Today, they work with organisations like LSKD, Brisbane Broncos, designing leadership experiences that leave lasting impact. She is also the host of the Lead with Courage podcast, where she interviews inspiring leaders on what it really takes to lead bravely in today's world. Her approach blends neuroscience, mindfulness, and practical tools to create lasting behavioural change. https://www.luminateleadership.com.au/ LAUREN CLEMETT -The Brand Navigator & CEO of The Audacious Agency. Lauren heads up The Audacious Agency, a premier profile building and award writing specialist company. With over three decades of experience in brand management and a reputation as a sought-after keynote speaker, Lauren empowers entrepreneurs and business owners to build powerful personal brands. As the brand navigator Lauren and her team help leaders to boldly stand out from the competition and be sought-after, credible brand champions. https://theaudaciousagency.com/ WORK WITH CHRISTINE: Buy my new book: Turn Impostor Syndrome Into Your Superpower Take the CEO Confidence QUIZ and find out what's preventing you from scaling Connect with Christine on Instagram https://www.instagram.com/christinecorcoran_coach/ Book a Discovery Call with Christine here Join the waitlist for the next round of Unstoppable Sales HERE Join the waitlist for the next round of NEXT LEVEL Mastermind HERE Christine's website https://christinecorcoran.com.au/
What you'll learn in this episode:Why bad reviews aren't as damaging as you thinkThe golden rule: perception is reality—valid or notHow to respond without being defensiveThe PRO framework (Problem, Result, Offer) for impactful reviewsWhy stacking good reviews matters more than fearing bad ones
Your story isn't too messy, too boring, or too personal to share.It's the very thing that sets you apart.And Holly Crawshaw Joyner has built her entire business helping leaders do exactly that.Holly's ghostwritten 120+ books and built a standout brand on LinkedIn by being raw, honest, and far from perfect. She knows what it takes to turn life experience into the kind of authority that makes people stop scrolling, and start listening.In this episode, Holly joins Stacy to discuss: The behind-the-scenes lessons from ghostwriting 120+ books (and what actually makes a good one)How she built her business, The Story Spark, as a single mom during the pandemicThe honesty-over-perfection strategy that made her brand stand out on LinkedInWhy LinkedIn is still the most underrated platform for introverts + thought leadersSmart AI hacks to turn posts, podcasts, and raw ideas into publishable contentThe real talk on self, hybrid, and traditional publishing (and how to know which path is right for you)If you've ever thought about publishing a book, or finally leveraging LinkedIn to grow your business, this conversation will help you find the courage to get started. More about Holly: Holly Crawshaw Joyner is a New York Times-bestselling ghostwriter. Since entering publishing in 2006, Holly has ghostwritten, edited, and coached well over 1,000 titles. In addition to the NYT Bestseller, other projects Holly has worked on have topped the most prestigious lists in the industry including Amazon Bestseller, Amazon Best New Release, and Amazon Top 100, among others.She's written books for all the major publishing houses, including HarperCollins, Penguin, Random House, Baker, and Hachette.Since 2021, Holly has also been ghostwriting for and coaching clients on LinkedIn, teaching them how to build a brand and grow an engaged audience. In 2024 Holly was named the #1 U.S. LinkedIn creator for Audience Building and Brand Awareness. In 2025 she was listed as one of the Top 20 LinkedIn experts worldwide. Holly is married to Drew. They live in Atlanta with her three daughters. She is a self-professed cat lady with an addiction to sour candy.Want More Help With Storytelling? + Subscribe to my newsletter to get a weekly email that helps you use your words to power your growth:https://www.stacyhavener.com/subscribe - - -Make The Boutique Investment Collective part of your Billion Dollar Backstory. Gain access to invaluable resources, expert coaches, and a supportive community of other boutique founders, fund managers, and investment pros. Join Havener Capital's exclusive membership. ---Running a fund is hard enough.Ops shouldn't be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus
Fortune Favors the BoldIn this episode of The Daily Mastermind, host George Wright III explores the powerful principle that 'fortune favors the bold,' drawing insights from Ryan Holiday's works on stoicism. Wright emphasizes the necessity of courage as the foundation for other virtues like wisdom, discipline, and justice. He discusses how boldness, coupled with clarity and intentionality, leads to opportunities, momentum, and success. By taking courageous action, even amidst fear and uncertainty, you can overcome hesitation and regrets, paving the way for growth and fulfillment. 00:55 Courage: The First Virtue01:42 Why Fortune Favors the Bold02:45 Boldness vs. Recklessness04:01 The Cost of Hesitation04:54 Challenge Yourself to Be Bold05:41 Building Authority and Taking Action06:45 Conclusion and Call to ActionYou have GREATNESS inside you. I BELIEVE in You. Let's Make Today the Day You Unleash Your Potential!George Wright IIICEO, The Daily Mastermind | Evolution X_________________________________________________________P.S. Whenever you're ready, here are ways I can help you…Get to know me:1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube3. Get the Prosperity Pillars Poster I Developed over 20 years from my Mentors.Work with me:My mission is to help you Master Your Mind, Money, & Business, and I firmly believe:It's Never Too Late to Create the Life You Were Meant to Live…a LIFESTYLE of Health, Wealth, and Happiness. Here are ways I've been able to help thousands of people over the past 20 years…
What does it take for a self-published author to turn a niche book into a best-seller—and then hand it over to a traditional publisher for its second edition? Erik Hanberg did just that with "The Little Book of Boards: A Board Member's Handbook for Small and Very Small Nonprofits". His journey offers lessons in entrepreneurship, publishing strategy, and the business of thought leadership. In this episode, Erik shares how his early board experiences shaped his expertise and sparked a desire to help others avoid common pitfalls. What started as trial by fire became a passion for teaching—and a book that has sold more than 40,000 copies. By targeting a highly specific audience, he created a resource that spread by word of mouth, bulk orders, and Amazon's niche algorithms. We explore the business side of publishing, from self-funded ads that fueled sales growth to negotiating with a Big 5 imprint for the book's second edition. Erik reveals the financial trade-offs between steady monthly royalties as an independent author and the broader reach a publisher's distribution network can provide. He also explains how he negotiated a contract that protected his long-term interests. Beyond sales, Erik talks about the opportunities that came once he became “the guy who wrote the book.” From board retreats across the country to consulting engagements, his authorship opened doors that no marketing campaign alone could create. And as AI reshapes how people access answers, Erik reflects on why human experience, frameworks, and authenticity still matter in thought leadership. If you've ever wondered how to transform expertise into a platform, or how to balance independence with institutional backing, Erik's story is both practical and inspiring. Three Key Takeaways: • Niche sells big. By writing The Little Book of Boards for small and very small nonprofits, Erik reached the largest segment in the nonprofit space—and sold more than 50,000 copies. • Publishing is strategy, not luck. Erik turned modest sales into consistent revenue by investing in Amazon ads, then leveraged his track record to negotiate a traditional publishing deal on his terms. • Books open doors. Beyond royalties, authorship positioned Erik as an authority, leading to nationwide consulting and board retreat opportunities—proof that thought leadership creates business growth far beyond the page. If Erik Hanberg's story showed you how a single book can spark authority and open doors in the nonprofit world, you'll want to hear how Andrew Button is doing the same—this time in local communities. Andrew shares how thought leadership builds courage, activates ideas, and fuels grassroots change. Don't just think about scaling ideas nationally—see how they thrive locally, too. Listen now to Andrew Button's episode on thought leadership in local communities.
Why 2025 is the best year to start a podcast?
Episode #169: In this episode, Kimberly Lovi discusses the critical importance of podcasting for entrepreneurs in 2025, emphasizing the need for authority, reach, and monetization. She outlines the benefits of long-form content, the role of social media, and various monetization strategies. Additionally, she addresses common fears associated with starting a podcast and encourages listeners to take action and share the episode with others. Chapters: 00:00 The Importance of Podcasting in 2025 02:28 Understanding Media Marketing and Content Creation 04:55 Building Authority and Trust Through Podcasting 07:46 Networking and Collaboration Opportunities 10:22 Monetization Strategies for Podcasters 12:40 Overcoming Fears and Barriers to Starting a Podcast Takeaways: If you don't have a podcast in 2025, you're already behind. Social media is great for awareness but not for long-term content. Podcasts establish your authority in your niche. Long-form content is evergreen and builds lasting connections. Podcasting can lead to significant brand deals and collaborations. Your podcast serves as a content machine for various platforms. Monetization can be direct through sponsorships or indirect through client acquisition. Podcasts help build relationships and networks with industry leaders. Overcoming the fear of being on camera is essential for success. Sharing your unique story is your greatest differentiator. Follow Kimberly on Instagram and TikTok @kimberlylovi or @iconicnationmedia WATCH us on YouTube and view our brand new studio!
Is blogging really dead—or is it the missing link in your content strategy? In this episode, Dr. Lauryn uncovers why blogging is far from obsolete and how it can fuel your marketing, establish authority, and attract the right clients. If you've been wondering whether to invest your time in blogs versus podcasts, reels, or newsletters, this conversation will reshape how you think about long-form content.Ashley DiBiase, founder of Dash of Social, joins Lauryn to explain how blogging fits into the “content trifecta” alongside social media and email marketing. They break down how to choose the right topics, avoid common mistakes, leverage SEO, repurpose content, and create posts that actually convert. Whether you're a brick-and-mortar practice owner or building a personal brand, this episode will show you how to make blogging a powerhouse in your marketing plan.Key Takeaways:Blogging boosts SEO, builds thought leadership, and drives traffic to your website, where conversions happen.Repurposing blog content into emails and social posts creates a streamlined, efficient marketing strategy.Storytelling and authenticity in blog posts help humanize your brand and connect with your audience.Consistency matters: publishing even one blog a month can increase visibility and establish authority.About the Guest:Ashley DiBiase is the founder of Dash of Social, a content marketing agency that helps small businesses and tech startups grow through social media, blogging, and email marketing. A TEDx speaker and 40 Under 40 honoree, Ashley has been recognized as a leading social media strategist and serves on several nonprofit boards. Through her agency, she partners closely with clients to build value-driven strategies that boost visibility, foster community, and establish thought leadership.Find all things Dash of SocialFollow Ashley: Instagram | LinkedIn Resources:The ONE thing every provider needs to launch online! Join the FREE Brand Catalyst Webinar on Friday September 19th at 1pm central, register now!Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram |
In this episode of the brand-new Resume Assassin Unfiltered, Charlotte Lloyd delves into the transformative power of LinkedIn as a tool for sales success. She highlights how a strong mindset, coupled with consistent effort, can overcome common fears and barriers that often hold entrepreneurs back. Charlotte shares her personal journey — from her days in corporate sales to establishing a compelling personal brand on LinkedIn — illustrating how anyone can tap into their network to create meaningful opportunities.Throughout the discussion, Charlotte offers practical, actionable strategies designed for solopreneurs and business owners eager to improve their outreach. She emphasizes the importance of engaging in authentic conversations and creating valuable content rather than focusing solely on quantity. By identifying ideal clients and leveraging LinkedIn groups and events, she demonstrates how quality interactions can build authority—even with a modest following.Many valuable insights emerge, including the need for discipline and focus to sustain outreach efforts, and the importance of believing in your own success. Charlotte reminds listeners that their services genuinely have the potential to change lives, urging us all to stay committed to our sales journey. Whether you're new to LinkedIn or looking to refine your approach, this episode provides the motivation and practical tips to unlock new opportunities and elevate your sales game.---------------Update your Resume & LinkedIn Profile:Schedule a 15-minute call with Mary: https://calendly.com/resumeassassin/meet1:1 with Mary: www.resumeassassin.comAI-Enhanced: www.resumesidekick.io---------------Connect with Mary: https://www.linkedin.com/in/mary-southern/Connect with Charlotte: https://www.linkedin.com/in/charlottelloydsales/
Send me a text message and get your questions answered on the podcast! I'd love to hear from you! Ever feel like your professional brilliance isn't translating into the consulting success you deserve? You're not alone. The most frustrating reality for many exceptional consultants isn't a lack of expertise—it's watching less qualified competitors land premium contracts while you remain overlooked.For women consultants, especially women of color, these challenges often have systemic roots. But with strategic authority positioning, you can transcend these barriers. Stop being your industry's best-kept secret and become the obvious choice that clients know they need to hire immediately. Your brilliance deserves recognition, and with the right framework, you'll make it impossible to ignore.Tune in now and don't forget to subscribe to Black Girls Consult TOO! on YouTube and Spotify, or Apple Podcasts, to continue this journey toward establishing yourself as the authority in your space. Your expertise isn't the problem. Your invisibility is. Let's change that together!********* Ready to identify the gaps preventing your genius from being recognized? Click here to take the quiz to discover your next steps toward unshakeable credibility that generates consistent demand without the hustle.Interested in learning more about the Strategic Authority Framework? Visit https://excelatconsulting.com/authoritydesigned/Let's Connect!LinkedIn: https://www.linkedin.com/in/drangelinadavis/Instagram: https://www.instagram.com/drangelinadavis/
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Publishing your book isn't the finish line—it's the starting point. That moment your book becomes available marks the beginning of a new chapter: not just as a writer, but as an author with a message to share and a business to grow. What many authors overlook is that the biggest opportunities come after the book is out in the world. That's when you can deepen connections with readers, strengthen your brand, and use your book as a powerful tool to drive visibility and revenue. That's where the Biz Book Pub Hub comes in. We're a community designed to support authors in all phases of their journey. We offer guidance, resources, and trusted expert partnerships to help you turn your book into a long-term business asset. Ready to take the next step? Visit www.BizBookPubHub.com to get connected. Now, I'm excited to introduce our panelists, who are here to share how they've used their books to expand their influence, grow their platforms, and make a bigger impact. CB Bowman wrote “Courage to Leap & Market: An Authors' Roadmap to Self-Marketing: Your Book,” a practical, empowering guide that gives authors the tools and confidence to take charge of their book marketing, build lasting visibility, and turn their message into real momentum. Jennifer Eggers wrote “Mastering the C-Suite: The Senior Leader's Playbook to Build a C-Level Mindset, Command Respect, and Lead an Enterprise,” a powerful playbook for executives ready to lead with confidence, influence, and impact. It offers mindset shifts, real-world strategies, and actionable tools to thrive at the highest levels of leadership. Simone Morris wrote “52 Tips for Owning Your Career: Practical Advice for Career Success,” a practical, empowering guide filled with weekly strategies and actionable insights to help professionals take control, grow with intention, and thrive in today's evolving workplace. Please join me in welcoming CB, Jennifer, and Simone. In this episode, we discuss the following:
What does it actually take to deliver a compelling keynote—and get paid for it? If you've ever said “yes” to a speaking opportunity and then immediately panicked about what to say, this episode is for you. Dr. Lauryn sits down with keynote architect Andrew Chesnutt to unpack how to craft a powerful talk that creates real impact—and real business results. Whether you're dreaming of big stages or just want to clearly communicate your message, this conversation will give you the roadmap.Together, they explore Andrew's step-by-step framework for building a keynote from scratch, why your message matters more than your delivery, and how to avoid the common mistakes that kill momentum on stage. They also cover how to repurpose keynotes into social media and podcast content, why “authority by proximity” is your secret weapon, and how to turn your personal story into your most powerful sales tool.Key TakeawaysStructure Beats Spontaneity: A successful keynote follows a proven structure—from a strong hook to clear teaching points and a memorable close. Andrew outlines the blueprint for building a compelling talk that works every time.Find Your Unique Message: The best speakers aren't trying to say everything—they're focused on one mission, one audience, and one clear call to action. Andrew explains how to niche down without losing impact.Authority by Proximity Works: Sharing the stage or podcast mic with respected voices instantly elevates your own credibility. Learn how to use interviews, speaking, and podcasting as tools for building trust.Start Before You're Ready: Most entrepreneurs wait too long to speak. Andrew shares why you don't need a fancy bio to start—just a clear purpose and the willingness to get on stage.About the GuestAndrew Chesnutt is the founder of The Authority Forge, where he helps entrepreneurs, coaches, and experts turn their voice into influence through keynotes and podcasting. With nearly two decades of experience in the learning industry and a background in tech, Andrew has helped build two seven-figure businesses. Today, he's focused on helping 100,000 entrepreneurs craft messages that matter and deliver talks that convert. He's also the host of Hustle and Grind, a podcast exploring the origin stories of real entrepreneurs.Interested in working with Andrew? Check out The Authority ForgeEmail Andrew directly: andrew@theauthorityforge.comFollow Andrew: LinkedIn | Instagram Resources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Founder's pricing spots are going fast, secure yours today!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn:
Most personal injury attorneys waste thousands every month on marketing that does not create authority or real clients.In this episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today's AI-driven world.Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads.He also shares powerful lessons law firms can learn from Geico and State Farm, and how smart branding wins the best clients.
Welcome to another episode of the Elite Expert Insider Podcast! In today's episode, host Jenn Foster sits down with seasoned entrepreneur Jared Rosenthal—a trailblazer in the healthcare industry and founder of Health Street, known for its iconic “Who's Your Daddy?” DNA testing truck and its influence on a VH1 reality show. Jared shares the story of his entrepreneurial journey, from managing 400 employees in the corporate world to launching a unique mobile DNA and drug testing service that grabbed headlines and changed the industry. You'll hear how Jared leveraged eye-catching branding and clever marketing strategies to build his company from the ground up, as well as his insights into the ongoing challenges and solutions for entrepreneurs—especially in the ever-evolving world of software, onboarding, and digital marketing. Jared and Jenn dive into the importance of SEO, adapting to new technologies like AI, and why understanding your audience is the key to business growth.
Welcome to another episode of Elite Expert Insider! This week, Jenn Foster is joined by the insightful Luis Baez, a seasoned revenue strategist and sales coach whose impressive resume includes top names like LinkedIn, Google, Uber, and Tesla. In this episode, Luis dives deep into the world of personal branding, explaining why standing out as an individual is more important than ever amid the rise of AI and automation. He shares how he accidentally stumbled into the personal branding space—helping colleagues with their LinkedIn profiles—which eventually led to a thriving coaching business. Luis breaks down the essential mindset shifts necessary for building a brand that genuinely connects with others, emphasizing the importance of authenticity, human connection, and aligning your message with the value you deliver. He offers practical advice on blending automation with real human touchpoints, as well as tips on confidently pricing your services and creating repeatable revenue through signature frameworks.
The Smart Passive Income Online Business and Blogging Podcast
#861 Not sure how to build authority in your niche? Listen in because today's episode is the definitive guide on becoming known, liked, and trusted. Most entrepreneurs get this wrong, so tune in to start leveraging deliberate positioning and communication to grow your business! You see, demonstrating expertise is not just about sharing the right information. Framing and packaging your knowledge makes all the difference in this competitive online landscape. Join me for this session as I'll walk you through my Authority Triangle Framework. You'll learn how clarity, confidence, and consistency can help you claim a leading position in your space while beating imposter syndrome. I'll also share my Case Study Acceleration Framework, Contrarian Content Method, and Signature Framework Technique. These powerful strategies enable you to create content that positions you as a go-to expert. To conclude this jam-packed episode, I share my essential communication tactics to help you become a next-level speaker and storyteller. Enjoy! Show notes and more at SmartPassiveIncome.com/session861.***Today's episode is brought to you by Incogni. Reduce the volume of spam calls and emails, and lower your risk of identity theft with Incogni. For being a listener of this show, you'll receive 60% off an annual plan, using the exclusive promo code smartpassive. Go to https://incogni.com/smartpassive.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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