Podcasts about Healthgrades

In this episode of the DrMarketingTips Show, Jennifer and Corey shine a light on one of the most overlooked drivers of local SEO and new patient acquisition: directory listings. You may think you've got reviews covered or your Google profile is “claimed,” but the truth is, most practices are missing huge opportunities to improve local rankings and drive real ROI.With firsthand case studies and step-by-step strategies, this episode breaks down how accurate and optimized listings across platforms like Google, Yelp, WebMD, and Healthgrades can have a direct and measurable impact on your bottom line.Tune in to Discover:Why Directory Listings Are Critical for Local SEOThe Hidden ROI of Getting Listings Right (including how one practice generated $250,000+ in surgical revenue from directory listings alone)Common Mistakes Practices Make with ListingsHow Listings and Reviews Work TogetherHow to Optimize Your Listings for SEO 3.0

We're back with more exciting case reviews filled with many valuable lessons and this time, we explore cases that almost ended in disaster for the doctors involved. We are joined again by Oral and Maxillofacial Surgeon Dr. David Salomon – currently practicing at Yale New Haven Hospital, Connecticut – who begins by sharing his thoughts on our first case in review involving an accidental violation of the Hippocratic Oath. Then, we discuss a patient with hypertension who seized mid-operation, why leading with empathy is the foundation for avoiding possible lawsuits, the role of vulnerability between doctors and patients, and how two wrongs never make a right. We end with an extraction gone wrong for an 18-year-old high school softball player, communication and other referral problems that exist across the industry, fail-safes to improve referral protocols, how to address minor patients who feel they've been wronged, and why we need to implement more timeouts as standard practice. As a bonus final act, doctors Salomon and Stucki reminisce on when Dr. Salomon saved Dr. Stucki's life.  Key Points From This Episode:An unfortunate and accidental breach of privacy. The best practices for doctors engaging with patients online, especially on public platforms. Unpacking the malpractice case of a patient who had a seizure on the operating table. How to make amends when things go wrong, and the importance of leading with empathy.Why vulnerability matters, and how to avoid adding fuel to the fire. How a wrongful extraction highlights some of the key issues doctors face with referrals.  What practitioners can do to ensure referrals receive the same care as self-referrals. The ins and outs of timeouts and their undeniable importance. How Dr. Salomon intervened in Dr. Stucki's near-fatal encounter! Links Mentioned in Today's Episode:Dr. David Salomon on LinkedIn — https://www.linkedin.com/in/david-salomon-b8ab1431/ Yale New Haven Hospital — https://www.ynhh.org/ Coastal Connecticut — https://www.coastalctoms.com/ Risk Tips Archive | MedPro Dental — https://oms.medprodental.com/category/risk-tips  Dr. Ira Satinover on Healthgrades — https://www.healthgrades.com/physician/dr-ira-satinover-y8hpw Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/ Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/ Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/Dr. Grant Stucki Email — grantstucki@gmail.comDr. Grant Stucki Phone — 720-441-6059

Steve Grzanich has the business news of the day with the Wintrust Business Minute. More than a dozen Chicago-area hospitals are included among the nation’s top 10% of hospitals providing safe patient care. Crain’s says the list, compiled by Healthgrades, includes several hospitals owned by Endeavor Health and Northwestern Medicine. Of the 13, nine hospitals […]

Happy New Year!

What if your organization could unlock the full potential of AI without ever compromising on privacy or sharing sensitive data? In this episode of Tech Talks Daily, I am joined by Alexander Alten, Co-Founder and CEO of Scalytics, to explore how he is building the next-generation infrastructure layer for AI agents. Alexander brings a wealth of expertise, having led data and product teams at industry giants like Cloudera, Allianz, and Healthgrades. With a background in startups such as X-Warp and Infinite Devices, he has a proven track record of developing customer-centric, data-driven solutions that not only disrupt conventional norms but also fuel measurable growth. During our conversation at the IT Press Tour in Malta,  Alexander introduces Scalytics Connect, a modern AI data platform designed to accelerate insights while preserving privacy. He unpacks the challenges of breaking down data silos and explains why centralizing data may not always be the optimal solution. We also demystify federated learning, shedding light on its potential to empower businesses, particularly in regulated industries, to collaborate on AI models without exposing their data. The discussion extends to the value of open-source technologies and why they often emerge as long-term winners, citing examples like MySQL, Postgres, and WordPress. Alexander shares how Scalytics leverages open-source principles to provide scalable and transparent machine learning solutions for businesses looking to outperform in an increasingly data-driven world. As AI continues to redefine the way we work and innovate, Alexander's insights provide a roadmap for navigating the complexities of decentralized machine learning, privacy-first AI, and scalable technology. Could his approach to AI and data collaboration be the key to unlocking your organization's potential? Tune in to find out, and don't forget to share your thoughts on the future of AI-powered innovation.

Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I wanted to bring back a conversation I shared a while back with the first What's Next guest to be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades, and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board of Directors of Adtalem (NYSE:ATGE) and D'Addario (private), guiding the C-Suite in their digital transformation.    THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time.    TODAY'S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It's important and indispensable to use everything at your disposal: math, science, and research. But ultimately, it's all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand.     WHAT I LOVE MOST… Mayur's transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer wants from us.    Running time: 36:07    Subscribe on iTunes     Find Tiffani Online: Facebook  LinkedIn  X    Find Mayur Online: LinkedIn   

CTL Script/ Top Stories of November 2nd Publish Date: November 2nd   PRE-ROLL: DRAKE From the Ingles Studio Welcome to the Award-Winning Cherokee Tribune Ledger Podcast    Today is Saturday, November 2nd and Happy Birthday to David Schwimmer ***11.02.24 – BIRTHDAY – DAVID SCHEIMMER*** I'm Keith Ippolito and here are the stories Cherokee is talking about, presented by Credit Union of Georgia.  1. Shopping Center With Grocery Store Coming to Woodstock 2.Officials Answer Questions From Citizens at Hickory Flat Town Hall 3. Plans Move Forward for Canton Corporate Park   We'll have all this and more coming up on the Cherokee Tribune-Ledger Podcast, and if you're looking for Community news, we encourage you to listen and subscribe!    Commercial: 06.26.24 CU OF GA FREE CHECKING_REV_FINAL   STORY 1:  Shopping Center With Grocery Store Coming to Woodstock A new shopping center is set to open on Towne Lake Parkway in downtown Woodstock, featuring a 46,791 square-foot grocery store and five additional commercial buildings. The Woodstock City Council approved the development, which aims to attract local small businesses rather than national brands. The center will include 484 parking spaces and have three access points. The property was rezoned from Downtown Residential/Office to Downtown, Central Business District. Infrastructure improvements, including extending Lyndee Lane, are planned. Adjacent to this development, renovations to the Towne Lake Plaza shopping center and a new restaurant are also underway. STORY 2:  Officials Answer Questions From Citizens at Hickory Flat Town Hall At a town hall in Hickory Flat, Cherokee County officials discussed infrastructure and traffic issues, highlighting a $7.5 million grant for Highway 140 improvements. The meeting also covered traffic challenges in downtown Woodstock, with potential solutions like a bypass facing resistance. Plans for a new Hickory Flat Park were mentioned, though funding is currently lacking. Updates on Technology Ridge Parkway and Cherokee County Airport improvements were shared, emphasizing their economic importance. State Rep. Brad Thomas discussed tort reform, while Sen. John Albers addressed public safety, education, and tax rebates. Concerns about educational materials and power grid safety were also briefly discussed. STORY 3:  Plans Move Forward for Canton Corporate Park Plans for the Canton Corporate Park on Highway 20 in Canton are advancing, with the project currently in the concept and design phase. Located at 9011 Knox Bridge Highway, the 50-acre park will be about two miles from Interstate 575. The Development Authority of Cherokee County is finalizing entrance permits and has acquired land for the park's entrance. Construction timelines are pending contractor selection. The park aims to host build-to-suit projects in sectors like advanced manufacturing and IT, creating jobs for local residents. The initiative seeks to diversify the tax base and provide quality jobs close to home.   We have opportunities for sponsors to get great engagement on these shows. Call 770.874.3200 for more info.    Back in a moment  Break: 09.26.24 THE MILL ON ETOWAH REV 2 30_FINAL   STORY 4:  Woodstock Hosting Annual Veterans Day Ceremony Nov. 11              Woodstock's annual Veterans Day ceremony will be held at 6 p.m. on November 11 at The Park at City Center, 101 Arnold Mill Road. The event is organized by the city of Woodstock, American Legion Post 316, Marine Corps League Detachment 1311, and Warriors' Watch Riders. Following the ceremony, attendees can enjoy a coffee and doughnut social hosted by Rally Point Grille. STORY 5:  Cherokee Recreation and Parks Seeking Donations For Blanket Program The Cherokee Recreation and Parks Agency is collecting items for its annual Hugs in A Blanket program, which supports local seniors in nursing homes. Participants are encouraged to donate a new warm blanket, slipper socks, and a caring note. Donations are accepted from November 1 to December 13 at various locations in Woodstock and Canton. Drop-off times vary, and are affected by holiday closures on November 11 and November 28-29. Last year, the program collected around 1,000 items. For more details, contact Cherokee Recreation and Parks or visit PlayCherokee.org. Commercial: Ingles Markets (Cereal Options) 1 STORY 6: Athletes Take Part in CCSD Special Olympics Event Hundreds gathered at River Ridge High School's stadium on October 25 to celebrate the 2024 Awareness Day for Special Olympics. The event featured a Parade of Athletes, Torch Relay, and Olympic Oath. School PTAs hosted an Olympic Village with activities, and Reinhardt University's athletic teams volunteered for field events. Coordinators included Marlon Ayers, Jenna Covington, and others. The event was organized by CCSD's Curriculum and Instruction Division and Department of Special Education. For more details, visit the provided link. STORY 7:  Northside Hospital Cherokee Recognized for Specialty Care Northside Hospital Cherokee was recently recognized with the Outpatient Joint Replacement Excellence Award and Pulmonary Care Excellence Award as part of Healthgrades' 2025 Specialty Excellence Awards, highlighting superior patient outcomes in various specialties. Additionally, it was named one of the cleanest hospitals by Becker's, receiving a five-star cleanliness rating from the Centers for Medicare and Medicaid Services.   We'll have closing comments after this.    COMMERCIAL: 04.24.24 HELLER LAW 2_FINAL   SIGN OFF –   Thanks again for hanging out with us on today's Cherokee Tribune Ledger Podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger Podcast, the Marietta Daily Journal, or the Community Podcast for Rockdale Newton and Morgan Counties. Read more about all our stories and get other great content at www.tribuneledgernews.com Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. Produced by the BG Podcast Network   Show Sponsors: ·         www.ingles-markets.com  ·         www.drakerealty.com ·         cuofga.org ·         www.jeffhellerlaw.com ·         www.etowahmill.com   #NewsPodcast #CurrentEvents #TopHeadlines #BreakingNews #PodcastDiscussion #PodcastNews #InDepthAnalysis #NewsAnalysis #PodcastTrending #WorldNews #LocalNews #GlobalNews #PodcastInsights #NewsBrief #PodcastUpdate #NewsRoundup #WeeklyNews #DailyNews #PodcastInterviews #HotTopics #PodcastOpinions #InvestigativeJournalism #BehindTheHeadlines #PodcastMedia #NewsStories #PodcastReports #JournalismMatters #PodcastPerspectives #NewsCommentary #PodcastListeners #NewsPodcastCommunity #NewsSource #PodcastCuration #WorldAffairs #PodcastUpdates #AudioNews #PodcastJournalism #EmergingStories #NewsFlash #PodcastConversations   See omnystudio.com/listener for privacy information.

Northwell Health hospitals received a total of 45 national awards and was recognized for 16 state achievements, according to the latest analysis by Healthgrades, one of the leading resources consumers use when choosing a hospital or doctor. Read the full article in the Northwell Newsroom. Watch episodes of 20-Minute Health Talk on YouTube.  For information on our more than 100 medical specialties, visit Northwell.edu and follow us @NorthwellHealth on Facebook, Instagram, X and LinkedIn. Interested in a career at Northwell Health? Visit http://bit.ly/2Z7iHFL and explore our many opportunities.   Facebook –   / northwellhealth   Instagram -   / northwellhealth   X - https://www.x.com/northwellhealth LinkedIn - https://www.linkedin/northwellhealth

Should You Trust Online Reviews? The Pros and Cons of Relying on Online Feedback In our increasingly digital world, online reviews have become a staple for making decisions, especially when it comes to choosing healthcare providers. But with so much information at our fingertips, how do we know if we should trust these reviews? Let's explore the pros and cons of trusting online reviews to help you navigate this critical decision-making tool. The Pros of Trusting Online Reviews 1. Access to Collective Experiences Diverse Opinions: Online reviews aggregate the experiences of many patients, providing a broader perspective on a doctor's capabilities and patient care. Volume of Feedback: A large number of reviews can give a more reliable picture of what to expect, reducing the weight of any single, potentially biased review. 2. Convenience and Accessibility Time-Saving: Reading reviews is a quick way to gauge a doctor's reputation without spending hours on individual research. Ease of Access: With reviews available on multiple platforms, it's easy to compare different providers and make an informed choice from the comfort of your home. 3. Insight into Patient Satisfaction Patient-Centric Feedback: Reviews often highlight aspects of care that matter most to patients, such as bedside manner, wait times, and office environment, which might not be evident from professional credentials alone. Real-World Scenarios: Detailed reviews can provide insights into specific situations, helping you understand how a doctor might handle your particular health concerns. The Cons of Trusting Online Reviews 1. Risk of Misleading Information Fake Reviews: Some reviews may be fabricated or incentivized, leading to an inflated positive or negative reputation. Biased Feedback: People are more likely to leave reviews after particularly good or bad experiences, potentially skewing the overall picture. 2. Lack of Verification Anonymous Reviews: The anonymity of online reviews means there is no guarantee of the reviewer's authenticity or whether they have genuinely experienced the service. Unverified Claims: Unlike professional evaluations, patient reviews are not typically vetted for accuracy or fairness. 3. Inconsistent Quality of Reviews Subjective Opinions: Reviews can be highly subjective, based on personal preferences that may not align with your own priorities. Variable Detail: Some reviews are vague and lack sufficient detail to be useful, while others may focus on trivial matters unrelated to the quality of medical care. Finding a Balanced Approach Given these pros and cons, how should you approach online reviews? Here are some strategies to help you make the most of the information available: 1. Look for Consistency Pattern Recognition: Identify common themes across multiple reviews. Consistent feedback, whether positive or negative, is more likely to reflect the true nature of the service. 2. Use Multiple Sources Cross-Reference Reviews: Check reviews across different platforms to get a comprehensive view. Websites like Healthgrades, Yelp, and Google Reviews can offer varied perspectives. Professional Opinions: Combine patient reviews with professional ratings and certifications to get a well-rounded picture of a doctor's qualifications and care quality. 3. Consider the Context Detailed Accounts: Give more weight to detailed reviews that provide context and specifics about the patient's experience. Review Dates: Pay attention to the dates of reviews. Recent feedback is more relevant as it reflects the current state of the practice. 4. Use Reviews as a Starting Point Initial Screening: Use online reviews to narrow down your options, but don't make your final decision based solely on them. Personal Experience: Schedule a consultation to get a firsthand experience of the doctor's practice. Your personal comfort and trust in a healthcare provider are invaluable. While online reviews can be a valuable tool for making informed decisions about healthcare providers, it's essential to approach them with a critical eye. By recognizing their limitations and using them in conjunction with other information, you can make a more informed and confident choice.   Your feedback is essential to us! We would love to hear from you. Please consider leaving us a review on your podcast platform or sending us an email at info@maternalresources.org. Your input helps us tailor our content to better serve the needs of our listeners. For additional resources and information, be sure to visit our website at Maternal Resources: https://www.maternalresources.org/. You can also connect with us on our social channels to stay up-to-date with the latest news, episodes, and community engagement: Twitter: https://twitter.com/integrativeob YouTube: https://www.youtube.com/maternalresources Instagram: https://www.instagram.com/integrativeobgyn/ Facebook: https://www.facebook.com/IntegrativeOB Thank you for being part of our community, and until next time, let's continue to support, uplift, and celebrate the incredible journey of working moms and parenthood. Together, we can create a more equitable and nurturing world for all.  

In the latest episode of the podcast we speak with Dr. Narendra Singh, Cardiologist at NSC Cardiology about improving the patient experience and building a thriving health practice.Here are some key takeaways from our conversation:-By prioritizing patient experience, cardiologists can build a strong reputation and achieve sustainable practice growth.-Ensure that your office environment is welcoming, comfortable, and conducive to healing. -Make it easy for patients to schedule appointments by offering online booking options, phone support, and flexible scheduling hours. -Effective communication is key to building trust and fostering patient engagement. Take the time to listen to patients' concerns, explain diagnoses and treatment options clearly, and answer any questions they may have. -Virtual consultations allow patients to receive expert care from the comfort of their homes, while remote monitoring devices enable real-time tracking of vital signs and symptoms, leading to proactive interventions and better outcomes.-Tailor care plans to address each patient's specific needs and circumstances, taking into account factors such as age, lifestyle, family history, and comorbidities. -Continuity of care is crucial for long-term patient satisfaction and health outcomes. -Encourage satisfied patients to leave positive reviews on platforms like Google, Healthgrades, and Yelp. - Stay abreast of the latest advancements in cardiology and invest in ongoing professional development for yourself and your staff.To learn more about Dr. Singh and his team, visit them at heartdrsingh.com.___________________________________________________________________________________________Serious about growing your healthcare practice? DM: Andre Wright, MBA Email: andre@thewrightconsult.com Schedule a chat HERE Our digital marketing agency: The WRIGHTConsult Don't miss out at a chance to take your healthcare practice to the next level with our award winning programs. Let's grow your practice. Connect with Your Company Health Linkedin TikTok Find us on all the major podcast platforms including the ones below! Spotify Apple Amazon

For the eighth consecutive year, HCA Florida West Hospital has been recognized by Healthgrades with a Patient Safety Excellence Award. It has also been named in the top 10% and top 5% of hospitals in the nation for patient safety. Chief Nursing Officer Angela Ellis has the details.

In this episode, you'll also hear:How Candy came to write and publish a book dealing with a very difficult subject, despite people telling her a publisher wouldn't want to pick it upWhat Candy has learned about waiting well — and why waiting doesn't have to be negativeHow to tell if you have enough material to write a book rather than an articleTips on blogging consistentlyCandy's advice for the writer who wants to land a publishing dealFinding Inspiration to WriteCandy Arrington says she has always enjoyed writing. As a child, she constantly made up stories for herself, and she chose English as her college major. But it wasn't until much more recently — while on a church retreat with her husband — that she decided to write a book. “The Lord woke me up early, one morning, and I just had words swirling in my head,” Candy recalls. “I got up and grabbed my journal and began to write.” Later, Candy shared some of what she had written with others at the retreat. To her surprise, multiple people asked for a copy of her words to take home. “That was my first indication that perhaps writing was something that could minister to others, not just a personal way of processing emotions and thinking about things,” she says.Candy's first book, Aftershock: Help, Hope and Healing in the Wake of Suicide, deals with a heavy but important topic, and it was born from personal experience. After a traumatic experience involving an acquaintance, Candy collaborated with a Christian counselor to write the book — and, in the process, learn to better understand why this kind of tragedy happens and how to deal with it. Through Aftershock, Candy endeavors to dispel common misconceptions about suicide and to offer hope and healing to those who have lost loved ones in this manner. Trusting God to Bring it All TogetherWhen it was time to find a publisher for Aftershock, Candy explains that God opened all the right doors at just the right times. While attending a Christian writers' conference, she knew she would have to act fast to secure a meeting with the specific editor she felt drawn to. There were hundreds of fellow writers at the conference, and that particular editor only had three meeting slots available. It seemed impossible that Candy could make her way through the crowd in time, but God had other ideas.“As I walked across the room, it was like the parting of the Red Sea,” Candy says. “Everybody just moved aside, and I could see this editor's name on the table. And I just stepped right through that opening and put my name on the last appointment on that list.” Although the editor turned Candy's book down, she pointed Candy to another agent, who invited her to share her book idea at breakfast the next day. Candy was disappointed to see that she wasn't the only person he'd invited, but she gave her pitch anyway and handed over her book proposal. Then something amazing happened. Each person at the table shared how their lives had been impacted by suicide. Even though the agent had intended to reject her idea, the stories that the other people shared convinced him that there was not just an audience for Candy's book, but a need for it to exist. “If I had tried to orchestrate that breakfast table, it would never have happened,” Candy says in retrospect. But because she trusted God enough to keep going when things didn't turn out the way she expected, God rewarded her by pulling it all together in even better ways than she had planned. Learning to Wait WellCandy's latest book, Life on Pause: Learning to Wait Well, also deals with an important topic: having patience and trusting God when life isn't going the way one wants it to. Periods of infertility and financial insecurity tested Candy's patience over the years, and she admits that during many of these times she did not “wait well.” But one morning, while reading the Bible, she came across the words “Thus far, the Lord has helped us” (1 Samuel 7:12). “I started thinking about all the thus fars in our lives,” she says. “And in doing that, I realized that this waiting season didn't have to be a negative thing, that it could be a time when we benefited from just watching for the Lord at work. Not feeling like we had to make something happen, but just trusting and waiting.” In our fast-paced society, we're often taught that if we don't act quickly and make things happen, we'll miss out. As a result, waiting can feel scary and frustrating. But the more we focus on God's faithfulness, the more we can learn to let those fears go and trust that God will come through yet again, in His own perfect timing. Learning from ExperienceAlongside learning to wait well and trusting God to provide, Candy's publishing experiences have taught her several important practical lessons for success as a writer. Create an Annotated OutlineIn Candy's experience, many aspiring authors have a great idea — but their idea doesn't include enough material to fill an entire book, at least not yet. Starting with an outline helps you determine how much material you have to work with, and how easy or difficult it will be to expand that material into book-length. Sometimes, what you think is a book idea would work much better as an article instead. Be FlexibleWe may have a plan for where we want to go with our writing, but God may have other ideas. It's important to be open and listening for His direction, because He may lead you in a completely different direction than you expected — and inspiration may strike anywhere, at any time. Maintain ConsistencyWhen Candy started her blog, she committed to posting once a week, no matter what. Sometimes, it can be tempting to let that commitment slide, but with God's help, she always finds something to write about. The key is to always be on the lookout for ideas and to ask God for help, especially when it gets hard. Making the Right ConnectionsWith God's help, Candy has achieved many accomplishments and gained valuable experience in the publishing industry. For aspiring authors who dream of having their book picked up by a traditional publisher, Candy's #1 piece of advice is to attend a writers' conference. Not only will you gain valuable insight and have the opportunity to connect with editors and agents, but you'll also be able to connect with and learn from fellow writers. “Often, you can learn as much from other writers as you can from editors and agents, especially if you're just starting out,” Candy explains. “If you can decide to be teachable, and decide that you're going to learn from people who have a little more knowledge than you do because they've been in the industry a little bit longer, then I believe that you can experience success.”  BIO:Candy Arrington is a writer, blogger, and speaker. She frequently writes on the topics of faith, health, personal growth, and methods for moving through, and beyond, challenging life circumstances. Candy's publishing credits include other nonfiction books, including Life on Pause: Learning to Wait Well, and hundreds of articles and stories in numerous print and online outlets including: Focus on the Family, AriseDaily.com, Inspiration.org, CBN.com, Healthgrades.com, Care.com, NextAvenue.org, CountryLiving.com, and Writer's Digest.Candy gains writing inspiration from vintage photographs, historic architecture, nature, and the application of scripture to everyday life. She enjoys teaching at writing conferences, guiding writers in how to best craft their ideas to experience publishing success.Candy and her husband, Jim, live in upstate South Carolina and love their roles as Glam-Glam and Bop to their three precious grandchildren. GET CONNECTED:Website: https://candyarrington.comX (formerly Twitter): https://twitter.com/CandyArringtonFacebook: https://www.facebook.com/Arrington.Author

Cushman & Wakefield | Thalhimer recently announced the following lease transactions in Henrico County: SK Short Pump – leased 6,714 SF of retail space at Short Pump Commons, 4300 Pouncey Tract Road (Annie O'Connor and Nicki Jassy represented the landlord); Pelagos VR, LLC – leased 5,195 SF of retail space at Regency, 1420 North Parham Road (Connie Jordan Nielsen and Nicki Jassy represented the landlord); Greater Richmond SCAN (Stop Child Abuse Now), Inc. – leased 2,974 SF of office space at Premier Tech Center, 2810 North Parham Road (Amy J. Broderick and Kate Hosko represented the landlord). *** Healthgrades recently...Article LinkSupport the show

Studies from the Medical Group Management Association (MGMA) and Healthgrades have confirmed that patients overwhelmingly want their physician providers to not just be smart and technically astute, but to also show compassion, comfort, patience, personality, and bedside manner.“The patient will never care how much you know until they know how much you care.” This quote aptly summarizes today's episode of the Prosperous Doc®, where host Shane Tenny, CFP® welcomes Dr. Scott Abramson, a retired neurologist who practiced medicine for over 40 years with Kaiser Permanente in Northern California. Dr. Abramson is also the author of a book titled, Bedside Manners for Physicians and Everybody Else: What They Don't Teach in Medical School or Any Other School, which includes stories from his extensive medical experience and from coaching colleagues in the mission of physician communication. Tune in to hear Dr. Abramson talk about “bedside manner”, a central element of patient care. Dr. Abramson also shares his perspective and insights from years of training, including actionable communication tips, and practical takeaways.

Mayur Gupta grew up in India, got his degree in computer science, and started his career as an engineer in 2000 at HCL Technologies. Since then, Mayur has had quite a diverse and impressive career path. He has held key marketing leadership roles at SapientNitro, Kimberly Clark, Healthgrades, Spotify, Freshly, and most recently, Gannett, part of the USA Today Network. Throughout the years, Mayur has also developed a role as an investor and board director for various organizations. Today, his role as a marketer and his role as an investor play into each other and make him better at both. Mayur started getting into crypto in 2016, and in 2022, he was brought on as the Chief Marketing Officer at Kraken. In this episode, Alan and Mayur discuss his career path, his investor activity, his board directorship, and the throughlines he has seen having worked across different verticals and scales. They also talk about what marketing crypto looks like, what he is trying to achieve, and how he measures effectiveness. Alan asks how the trial of Sam Bankman-Fried and the downfall of FTX have impacted the crypto market and the role Mayur's marketing team plays in educating the next wave of adopters with a focus on substance and real-world use cases. Kraken is a crypto exchange that has been in business for over 12 years, making it one of the longest-standing and largest exchanges in the world. In the first few years, they focused on their first consumer segment, professional traders. About 4 years ago, they diversified into their second and third consumer segments: retail consumers and institutional clients. Recently, their focus has been on continually diversifying with new ventures like NFTs while staying focused on the broader mission: driving and accelerating the adoption of crypto to bring financial inclusion and freedom to the world. The first 10 years of Kraken's growth were based on word of mouth, signaling a great market fit. Mayur tells us Kraken's next phase is going to be driven by branding and performance, with 2024 being all about scale and getting on the Formula 1 race track. In this episode, you'll learn:Why and how is Kraken shifting its marketing strategy and segment focus?The role of marketing for crypto in the wake of FTX and SBFThe importance of increasing your velocity of decision-makingUnderstanding that brand is performance and performance is brand Key Highlights: [02:10] Marketing through the lens of an investor and board director[05:00] Mayur's path to Kraken[09:25] What is Kraken, and who do they serve?[11:25] Growth Marketing for Kraken[12:50] Marketing across different verticals and scales[15:35] Livestages and business models impacting marketing[19:25] Where is Kraken with their marketing strategy today?[21:45] Marketing to the entire world[23:55] Measurement, attributions, and making the case for marketing[28:15] Making decisions with 70% information and 30% belief[29:10] The FTX and SBF impact on the category[33:50] Buddhism is the backbone of Mayur's life.[36:40] Advice to his younger self[38:40] The need to prove marketing's relevance[40:10] AI, measurement, and the crossover between marketing and brand[41:55] The biggest challenges facing marketers today Looking for more?Visit our website for links to the resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

‍‍Join us on today's episode of Monday Morning Marketing, as we connect with, Zeke Kuch, CEO and co-founder at Swell. We take a deep dive into reputation management in the dental industry, discussing the paramount role Google reputation can play in your practice's overall standing. Understand why review frequency and good ratings matter and learn when to ask for patient reviews to get the best results. Zeke navigates us through the trying times of negative feedback and teaches how to effectively use them as stepping stones to refine your practice.‍‍What You'll Learn in This Episode:The value of maintaining a positive Google reputation for your practiceWhy a high review score, a substantial number of reviews, and frequent review activity are crucialTactics to encourage patients to leave reviews through various channelsStrategies on combatting negative reviews and converting bad rep into progress‍Tune in to Monday Morning Marketing today! In the game of reputation, you can't afford to be left behind. Join Zeke Kuch and empower your practice with an impeccable online presence.‍You can reach out to Zeke Kuch here:Website: https://www.swellcx.com/Email: zeke@swellcx.comFacebook: https://www.facebook.com/zeke.kuchLinkedin: https://www.linkedin.com/in/zekek/‍Mentions and Links:Tools/Software:YelpSwellGoogle My BusinessHealthgradesPeople/Communities:Dr. Ashley JovesBrands:NikeDelta Air LinesTV/Publications:Bachelor in ParadiseTerms:NPS - Net Promoter Score‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Zeke. So talk to us about reputation management. What advice, suggestions, or methods can you give us that will actually help us attract new patients this way, or just help us overall with Zeke: our reputation management? Yeah. Thanks, Michael. Appreciate it having me join today. Um, well first let's, let's just define what reputation management really means.So we, the way I look at reputation management, there's really two parts of it. There's first like managing your actual reputation or, you know, monitoring what people are saying about you on public forums like Google or Facebook or Yelp or health grades, whatever it might be. And then there's what I consider reputation or review solicitation, which is the act of like.Getting more reviews or more feedback from patients on those same review side. So when you talk about reputation management, I look at as twofold monitoring and managing and learning and getting feedback, but also the proactive approach of making sure that your patients. Are frequently, you know, getting the opportunity to deliver reviews, whether that's via text message or email or QR code or whatever it might be.So I like stating that first, because at the end of the day, like those are what, what swell does, and that's kind of how we felt practices grow on their digital footprint and build a reputation. but also giving them tools to help manage that along the way and get feedback and better improve the patient experience, et cetera.So that's kind of my definition of, of, of reputation management. And then at the end of the day, like it really comes down to, and you know, you might've heard me say this on other podcasts or in speeches I've given, but like, Your practice is only as good as Google says it is. And so what I really mean by that is you could be either a startup, a brand new startup practice, you know, a fresh provider right out of school, or you could be a 15 year old veteran that's been serving thousands of patients for those years.In reality, if Google says that you're a 4. 2 or a 3. 9 practice, or you have a 5. 0 score and very few reviews, You're really not that credible to the potential consumers or patients that find you online. And so when you really think about what reputation management means and why it helps practices grow and get new patients and you can build a business really around that, it really comes down to if you look good on Google, which is king of search engines, king of search in general, local search specifically, and we'll talk about local search in a minute, then you are more likely to stand out from your local competitor and you're more likely to win new patients.And what does it take to do that? Well, in order to look good on Google, you really need to hit the three criteria. One, you want to establish a good review score. And so from our perspective, targeting a 4. 8 or above average review score puts you in kind of like the top percentile of, practices essentially.So if you're getting compared to another practice down the street. Hopefully you have an overall better patient satisfaction score, aka Google review score to help you kind of, differentiate yourself a little bit from that local, competitor. The second is the number or quantity of reviews a practice has. good to have a good review score, but if you have a good review score in six reviews. You're just not that credible. It's like going to a sushi restaurant in San Francisco and you're trying to find one, you're looking on Yelp and one has a five star rating and eight reviews. And the other has a 4.7 and 2000, one is much more credible than the other. And so that's another piece of reputation management that you want to think about score. Volume, because that's the social proof and then the last, which is actually probably the most important and you'll hear me preach about this a lot. It's really about around consistency.How frequently or how recent was my last review or my last batch of reviews? And the reason why that's so important when you're trying to manage your reputation and grow kind of your digital footprint and dominate your local search rankings is that Google will heavily rank your practice based on a local search on proximity, keywords.And recency of reviews. And so what you really want to make sure is you're not just getting a review or five reviews a month ago, but like, you know, every day or every couple of days, or even multiple times per day that you're seeing patients, you're getting the opportunity to get a review on Google. And again, that consistency or that recency of reviews.Is going to heavily impact your local search ranking and as you know, uh, in any business, but particularly in the healthcare space, local search rankings is probably more important than your SEO will ever be more eyeballs. We'll see your Google, my business page, then we'll see your website. So ensuring that when someone searches for best dentist near me or a dentist.Best pediatric dentist in my area or within a zip code or a specific city. We want to ensure that your search, your practice, your GMB page is showing up in the local map pack, which is basically the top three local search rankings. Again, heavily impacted by frequency. So if I were to recap this, it's You want a good score?4. 8 or above is our recommendation. The average review score for Swell users is a 4. 98. So we're pretty proud of helping our practices get really good reviews. The second is volume. You want to make sure you have enough reviews to show credibility on that review score. And then the third is really about consistency.Am I getting reviews on a regular basis? And the way to do that is by deploying services that allow you to get patients to leave reviews in the easiest manner possible, sending a text message after a visit. You know, in some cases, you might use QR codes, you might have them leave a review while they're in the practice.There's pros and cons to some of these things, but the idea is that you want to have an offensive approach, or what I would consider a proactive approach, at soliciting feedback from your patients that is going to be driven to sites like Google, uh, where you can, you know, kind of dominate those local search rankings.And at the end of the day, this really comes down to new patients. You know, when someone's searching again for a new provider, a new doctor, a new dentist, a new plastic surgeon, a new pediatric dentist, whatever it might be. We want to ensure that when they're making those search terms, your practices or practices using Swell or whatever it might be are showing up in those local search rankings.So that's all about new patient flow more than anything else. And really, if you think about it, Michael, if you dumb it down to like the easiest form, we live in a consumer driven world, where if you're, if Michael's jumping on Amazon looking for products, he's looking for some new Nikes or something, the reality is you're going to heavily be persuaded based on what other buyers, their experience was, you're going to look at the reviews and ratings of the seller and the products, and that's what's going to help drive that purchase.It's no different when choosing a healthcare provider. Gotcha, Michael: man. That's a lot. So there's a lot. So a couple of questions I wanted to ask you, uh, when it comes to this, I know you mentioned, uh, the three things, right? And consistency is one of the last ones. To be implemented, or I mean, like you should always implement consistency.What is consistent when it comes to this? Cause I feel like some people sometimes say, Hey, you just got to ask. You just got to ask them. That's it. And, um, then some people say that's not enough. Uh, you have to message them. And then some people go granular and say, well, you got to message them at this time, specific moment.And right. So in your opinion, Zeke: what do you, what do you think? Yeah, I think, I think asking them is great, but I think that's usually the least effective, to be honest with you, because what happens is, a lot of times the practice will rely on the team members to ask, and right away you're going to have a failure right there, where team members forget to ask, or they don't do it, or they don't implement it, because generally what happens is if you're not incentivizing a team member to get new reviews, then they're not going to do it.Um, they're not as motivated as the practice owner is, obviously, to get those reviews, so they end up not doing it. So, if you can instill those in your standard operating procedures of, like, training on it and making sure every time a patient gets checked out, that they're being asked to leave a review, that's one thing.I think it's great. I think it helps. But I definitely find it to be the least effective. what we tend to find the most effective is by telling them they're going to have the opportunity to leave a review and then at specific times per day, sending out requests both via text message and email in a branded personalized way that looks like the provider themselves sent the invite to ask for that feedback or ask for that review.We find that to be the most effective way. One, patient knows they're going to get the opportunity to leave a review. Two, it's being sent directly to their device. So in one click, they can be, you know, pushed into Google or Facebook or health grades, you know, wherever the practice wants to get their reviews posted.And three, the patient can do it on their own time. They're not kind of being forced to do it right there in the practice. They can kind of do it on their own device, which they're probably already logged in on. And it just makes that overall experience, in our opinion, based on data, a lot more effective.So, uh, you know, we're big fans of asking, but we're definitely bigger fans of leveraging tools that already exist. Um, there's several, you know, software systems out there similar to Swell that allow you to request those based on certain types of procedure codes or appointment codes, whatever it might be to help, you know, ensure that every patient is having the opportunity to post a review on one of those public sites. Michael: You mentioned specific times in the day. Do you recommend more than once a day? We send that like, Hey, we send an email later and then a text or. Zeke: Yeah, that's a great question. So based on data that we've tracked for about the last seven years now. We found that actually sending these requests once a day or typically at the end of every business, like business day is the most effective. we used to think that sending them right after the appointment was the best time and it turns out that's actually the worst time based on conversion rates. And the reason for that is, if you think about it, Michael, if you were to go to your provider today, so you go to Dr. Ashley Hovis today, you get treated, you leave, and you know, you're probably getting treated sometime between 9 a.m. and 5 p. m., right? And which means you're likely going back to work, back to school, picking up kids, doing something in the middle of the day, which is typically when the normal human is busiest. You know, those hours during the general working hours of, you know, eight to five is generally the busiest time per day for most folks.And what me, what that means is if you're trying to get a review from them, whether it's a text message or an email, or even asking them, It's likely on the bottom of their priority list, right? But if you send it a request to them, let's call it around 7 p. m., 8 p. m. They're at home. They're already done with their busy day.They're scrolling through Instagram or they're watching Bachelor in Paradise or whatever it might be. That's when people typically have the most downtime. And that's when we find the highest open rate of our text messages and the highest review rate. So we are big fans of actually sending these typically after standard working hours on the same day of the visit. that's based on data that we've tracked for the last seven years. and that goes against what we originally thought would be most effective, which is sending it 15 to 20 minutes after the appointment. Uh, we just found that that's when people are busy commuting or doing those things that we talked about before.So yeah, big fans of sending them at a specific time per day, end of every business days, generally how we recommend it. Michael: Okay. And then one thing I wanted to ask you is, I know you talked about the score, right? Having a 4. 8 review score end up is, is probably, you know what I mean? You see the great conversions with that.How can someone, let's just say, Hey man, I got about a hundred and 200, but my, our reviews, I mean, we acquired another, it's, it's at two, it's at 2. 1 or two. You know what I mean? How can we start climbing back up? And in the right way, and maybe like they just got another new patient and then that patient just so happened to leave them a bad review and you know, their names in it now and they're like, ah, what can we do for, I guess, like the risk management here?Zeke: Yeah, that's a great question. And honestly, if that's happening to a practice, so if anybody's listening and your practices, let's call it like below 4. 5 and honestly, maybe even 4. 7, but I'll use 4. 5 to be a little more conservative here. you have bigger problems. So the reality is, is the average review score of swell users were thousands of practices.The average, the average review coming in is a 4. 98. Most patients like their provider. They have a good experience. If you have below a 4. 5 average, there is something fundamentally wrong within your practice. Whether you have a bad team member who's creating an unfortunate experience for the, for the patient, or you as a provider have some improvements that need to be made, you should be really looking at the feedback, this negative feedback that's getting posted online, and try to extract some trends on where you can improve the patient experience. it doesn't happen a lot, but we do see it by the way. And the reality is, is I would take that data. Those negative reviews are probably more valuable than the positive reviews because you're getting the opportunity to get feedback, to improve your operation. my general recommendation is.Use that data, take it to heart, use that in your team meetings, find out what the challenges are, find out where the shortcomings are, find out where patients are having a bad experience and improve it immediately. that's my takeaway there. It's less about how do I just try to bury those reviews?Cause there's tools again, that are going to solicit and help you drive those positive reviews from those happy patients, that's really what it comes down to is being proactive against it versus like reactive to your review solicitation. If you have bad reviews coming in, you have a bigger problem. You got to fix your problem first.And, uh, if that's a trend, then you got to fix it. and just so you're aware, there's tools to help you find out what those trends are. So like, obviously, Swell, we do review management, but we also do NPS and private surveys. So that might be a strategy before you start blasting your patients with the opportunity to leave public reviews.Capture private feedback before that. Try to find out what your general NPS score is. Try to find out what your patient satisfaction scores are in a private manner before you start, you know, pushing them to public review sites. Most practices have a really high review score. There are some that you're mentioning right now that have those challenges where they're far below, you know, 4.5. And those are the practices that lose out on new patients every day. Cause they're going to choose the provider in their local market that has a significantly better reputation online. Michael: Yeah. And I like that idea because I feel like, especially if you acquire new practice or, you know what I mean? You kind of like say, okay, let's, let's figure this out.Well, what was the issues with the private, right? Like you said, I'm sending out the patient surveys and the NPS.Zeke: Yeah. NPS. Yeah. Net promoter score, which is, you're not familiar with net promoter. And those listening who aren't net promoter score, everybody's probably received on their life. You're a flight Delta.They send you like 10 of them after every flight. it's basically a survey. It's a one question survey that says on a zero to 10 scale, how likely are you recommend us to a friend or colleague? And that's kind of like the standard business question when it comes to patient satisfaction still being used by a majority of, you know, the fortune 500 companies.still being used by a lot of dental practices that we work with. You see it primarily being used by DSOs on a regular basis because their private equity groups typically require it. But if, if you're not using anything right now to pulse your patients on a private standpoint, I have really recommend you do it just to find out what your baseline NPS score is.Hmm. Swell does that, right? Yeah, we do. Michael: Correct. Okay. Nice, man. Awesome. Zeke. I appreciate your time. And if anyone has further questions, you can definitely find them on the dental market or society Facebook group, or where can they reach out to you directly? Zeke: to reach out to me directly.You can email me as Zeke at swell CX dot com. I'm happy to fill those emails. swell CX dot com is our website. Well, season charlie X is an x ray dot com. and then obviously you can connect with me via Facebook or linked in some of the other social sites. Not super social on a lot of those, but I do my best to respond. trying to be better and, uh, at being more active on those social sites. But, uh, yeah, happy to engage with anybody who has any questions about whether it's public reputation or private feedback. I'm happy to be helpful in any way I can. Michael: See, we appreciate your time and thank you for being with me on this Monday morning marketing episode.Zeke: Absolutely. Thank you, Michael. Appreciate it.

Today Laura and Kevin speak with Meredith Rodkey about content management, modular marketing, generative AI, and content as Legos. Meredith is the SVP of Platform Product Management at Brightspot. She has focused on product management for nearly 15 years, working closely with major Brightspot customers like the Los Angeles Times, NPR, Johnson & Johnson, U.S. News & World Report, and Healthgrades.In her previous life, Meredith worked as a homepage editor and writer for AOL.com, curating a daily experience for millions of users.Brightspot's content management solution enables its customers to quickly launch and manage content experiences across any device by offering an intuitive and customizable platform that can meet unique content, display, and workflow requirements. Brightspot's comprehensive suite of flexible technology, expert services, and partner ecosystem provides businesses with the tools necessary to successfully deliver on their digital strategy.https://www.brightspot.com/?utm_campaign=That%20Tech%20Pod&utm_source=Partner%20-%20Aitheras&utm_medium=podcast&utm_content=Homepage

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle a topic that has become all too familiar for many in the podiatric field: the overwhelming reliance on Google for marketing. While Google's prominence is undeniable, putting all your marketing eggs in one basket has its share of perils. This episode aims to shed light on these challenges and present alternative strategies to ensure consistent and effective visibility for your practice.Inside This Episode: Google: A Blessing and a Potential Curse:Delve deep into the prevalent dependence on Google for marketing. Understand its advantages and the lurking pitfalls that might jeopardize your online visibility. The Risks Lying Beneath:From unpredictable Google algorithm updates to the surge in competition and climbing ad costs, we'll dissect the vulnerabilities of an over-reliance on this search giant. And of course, we introduce the lifeboat in this scenario: marketing diversification. The Power of Diversified Marketing:Learn how casting a wider net can reap manifold benefits. From tapping into fresh audience segments to mitigating risks, it's time to understand why diversification isn't just smart – it's essential. Beyond Google - The Vast Horizon:We unpack alternative platforms tailored for podiatrists. Discover the potential of Bing, Yelp, HealthGrades, and more. It's a big digital world out there – time to explore! Content and Your Website: The Undying Allies of SEO:Delve into the world of content marketing and the significance of a robust website. Learn how both play a pivotal role in enhancing your SEO game. The Magic of Email Marketing:The age-old strategy that never fades. Understand how email marketing can be your secret weapon for patient retention and nurturing enduring relationships. The Future Wave: Local SEO and Voice Search:As technology evolves, so should your strategies. We dive into the growing relevance of local SEO and voice search in the podiatry marketing realm. If you've ever felt the tremors of a Google update or struggled with escalating ad costs, this episode is your playbook for a more stable, diversified, and effective marketing approach.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing. See you in the digital realm!

Healthcare listing platforms have become an integral part of the patient acquisition strategy for many providers. From providing a centralized platform for patients to discover and connect with healthcare professionals to showcasing reviews, ratings, and other essential information, these platforms have transformed the way patients search for and select healthcare providers. On this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, we explore the realm of healthcare listing platforms, including the well-known names like ZocDoc, Healthgrades, Vitals, RateMDs, and more. The two unravel the role these platforms play in patient acquisition strategies, their evolutionary journey, the emergence of new pay-to-play models, and most importantly, whether they are truly worth the cost for healthcare providers.

EPISODE SUMMARYWhen it comes to any relationship, it takes two people to make it work. And, a doctor-patient relationship is no different – both people have a role to play in communicating, which helps build trust. This week, we look at how you can create or improve a relationship with your doctor by talking with guests from both sides: Dr. Maria Hale, a patient experience expert at Optum, and Omase Lassey, a patient and health advocate. RESOURCES:What makes a good doctor? 7 signs you have a great one | OptumGUESTS:Dr. Maria Hale, Chief Patient Experience Officer, Optum Tri-StateOmase Lassey, patient and health advocate For more on finding the right doctor for you, check out the full episode with guest Dr. Soo Rhee from Healthgrades.The views, opinions, endorsements and content expressed in this podcast do not necessarily reflect the views, opinions or policies of Optum.Visit optum.com for more information about how Optum is helping to create a healthier world.  

On episode 426 of The Nurse Keith Show nursing and healthcare career podcast, Keith interviews Janelle Barowski, MSN, RN, a talented and successful nurse who radically transformed her career and is now a talented and successful health writer. Her clients include Healthgrades and Haymarket, among others. She is fiercely passionate about helping nurses find a better work/life balance away from the bedside, and she offers coaching, mentoring programs, and an online course with that goal in mind. Janelle lives in New Hampshire, and she can usually be found near a body of water on a warm day, or skiing down the steepest slopes in the dead of winter. You can connect with Janelle on LinkedIn, where she is a highly active and engaged member, as well as on her lovely website, Willow Bark Writing. Connect with Janelle Barowski: Willow Bark Writing LinkedIn ----------- Did you know that you can now earn CEUs from listening to podcasts? That's right — over at RNegade.pro, they're building a library of nursing podcasts offering continuing education credits, including episodes of The Nurse Keith Show! So just head over to RNegade.pro, log into the portal, select Nurse Keith (or any other Content Creator) from the Content Creator dropdown, and get CEs for any content on the platform! Nurse Keith is a holistic career coach for nurses, professional podcaster, published author, award-winning blogger, inspiring keynote speaker, and successful nurse entrepreneur. Connect with Nurse Keith at NurseKeith.com, and on Twitter, Facebook, LinkedIn, and Instagram. Nurse Keith lives in beautiful Santa Fe, New Mexico with his lovely fiancée, Shada McKenzie, a highly gifted traditional astrologer and reader of the tarot. You can find Shada at The Circle and the Dot. The Nurse Keith Show is a proud member of The Health Podcast Network, one of the largest and fastest-growing collections of authoritative, high-quality podcasts taking on the tough topics in health and care with empathy, expertise, and a commitment to excellence. The podcast is adroitly produced by Rob Johnston of 520R Podcasting, and Mark Capispisan is our stalwart social media manager and newsletter wrangler.

EPISODE SUMMARY: Many studies show having a strong relationship with your doctor really matters. People who like their doctor report fewer health issues and a higher quality of life compared to those who don't. That's because the more comfortable you are with your doctor, the more likely you may be to follow their advice – or go to them when you're struggling. We talk with Dr. Soo Rhee from Healthgrades (part of RVO Health,) the #1 platform for finding a doctor and a leader in health care transparency, about how to not just find a doctor but the right doctor for you.HIGHLIGHT:[04:48] Dr. Soo Rhee talks about how Healthgrades helps patients to make empowered and informed decisions.RESOURCES:HealthgradesWhat makes a good doctor? 7 signs you have a great one | OptumHow different mental health professionals help you heal I OptumGUESTS:Dr. Soo Rhee, VP Medical Science, Quality Solutions, HealthgradesThe views, opinions, endorsements and content expressed in this podcast do not necessarily reflect the views, opinions or policies of Optum.Visit optum.com for more information about how Optum is helping to create a healthier world.

Dan and I have lived with Multiple Sclerosis for more than two decades and have had some incredible opportunities courtesy of the chronic illness. We've advocated in Washington, D.C., written and published a book; rode in a handicap accessible hot air balloon; and travelled throughout the country sharing our story. Along the way, we've met and become friends with some of the most incredible people. This includes Julie Stamm, a quintessential MS advocate, author, mother, and all-around awesome human being. Yeah, she's that awesome. So imagine how humbled we were when Julie was all in when we invited her to join us for a conversation on our podcast! Julie was diagnosed with Multiple Sclerosis (MS) in 2007. Following her diagnosis, Julie made it her mission to educate, advocate and support others battling chronic illnesses. Join us as we chat with Julie about her life as a mother to her son, Jack, her writing projects (including the children's book Some Days: A tale of love, ice cream, and my mom's chronic illness), and her recent endeavor of co-creating 52 Essential Inclusion Skills - An A to Z Guide to Kindness, Compassion, and Respect for Diverse Abilities with Mind Brain Parenting's, Dr. Jenny Woo. BONUS: Listen as Julie reads an excerpt from her essay MS: Why I Take a Day to Grieve the Loss of the Old Me for our podcast segment “MS In Their Voices.” Here are the links we reference for you to follow up on: • 52 Essential Inclusion Skills - An A to Z Guide to Kindness, Compassion, and Respect for Diverse Abilities – Learn more this important card deck that equips children and adults with the language and understanding of common disabilities and illnesses. • Some Days: A tale of love, ice cream, and my mom's chronic illness – Learn more about the book Julie wrote following the birth of her son, Jack, based on their experiences as a mother and son and overcoming the obstacles MS can impose on everyday life. • 7 Questions with A Couple featuring Julie Stamm – Link to our blog series where we get deeper insights from Julie into what went into the creation of 52 Essential Inclusion Skills. • MS: Why I Take a Day to Grieve the Loss of the Old Me – Link to Julie's Healthgrades article

According to a Healthgrades study, more than 60% of patients book appointments after hours. So, let me ask you a question . . . If this statistic is true, why are only 17% of dental practices offering online booking after hours? In this episode I will share some insights on how to embrace online booking while still keeping control of your appointment book. For more info on optimizing your Dentrix software, join our exclusive membership: https://membership.novonee.com/membership

We know a dental practice attracts business through positive online reviews. But do you have a system for building your reputation online? How do you encourage patients to leave a good review on Google, Yelp, Healthgrades, or one of the many other review sites? On this episode of Dentist Brian Candy, I explain why it's crucial to have an automated way of obtaining patient reviews. I discuss how to encourage patients who had a positive experience at your practice to leave a review and describe how to build up your reviews on one site before moving on to the next. Listen in for insight on the best review sites for building the reputation of your dental practice and learn how Jet Virtual Consults automates the process of obtaining positive online reviews. Key Takeaways   Why it's crucial for a dental practice to have positive online reviews The importance of having a system for obtaining patient reviews How to encourage patients who had a positive experience to leave a review Why I suggest building up your reviews on one site and then moving on to the next The best review sites for building the reputation of your dental practice How JVC automates the process of obtaining positive online reviews Connect with Dr. Bryan McLelland Dentist Brain Candy Dentist Brain Candy on Facebook Dentist Brain Candy on YouTube Dentist Brain Candy Podcast Dentist Brain Candy App Dentist Brain Candy Continuing Education About Dr. Bryan McLelland Dr. Jawbreaker on YouTube Email bryanmclelland@hotmail.com Call (509) 922-2273 Resources   Jet Virtual Consults

Kurt sits down with Lindsey Viscomi, Vice President of Brand Strategy and Marketing at Healthgrades, the leading online marketplace that connects doctors and patients. Lindsey tells Kurt about her roles in brand strategy and B2B marketing. Working in the Healthgrades family for over a decade, Lindsey describes the company's devotion to American healthcare consumers and collaboration with health systems and pharma advertisers.

Tune in for today's industry updates.

Hey there! Welcome to episode 163. It's time to celebrate 3 yrs of Conversations with Hicunni.Can you believe it's been three years since we started our adventure?We are committed to empowering you to prioritize your health and well-being. Let's discuss, How to Navigate Healthcare: 4 Tips for Finding Culturally Competent Providers and Advocating for Your Health Needs. We have some great tips to share here, so grab your smoothie or cup of tea and join the conversation, let's go.Tips and Strategies for Finding Healthcare Providers Who Understand and Respect Your Cultural Beliefs and ValuesResearch healthcare providers: Research healthcare providers in your area and their specialties. Look for healthcare providers who are knowledgeable and experienced in working with patients from diverse cultural backgrounds.Ask questions: When you schedule an appointment with a healthcare provider, ask about their experience in working with patients from your cultural background. Ask if they are familiar with any cultural practices or beliefs that are important to you.Communicate your needs: Be open and honest about your cultural beliefs and values. Communicate your needs and preferences to your healthcare provider, including any dietary restrictions, language needs, or specific health concerns that are important to you.Use online resources: There are many online resources that can help you find healthcare providers who understand and respect your cultural beliefs and values. For example, websites like Healthgrades, ZocDoc, and Yelp can provide patient reviews and ratings of healthcare providers.Thank you for tuning into this episode. Remember to share this episode with two people.Support the showWork With Coach Keenie

  Three Henrico hospitals were among 12 from across Virginia recently recognized as some of the best in the nation for clinical excellence, according to Healthgrades' 2023 "Best Hospitals" ranking. The ratings were based on a Healthgrades review of patient outcome data from more than 45 million Medicare medical claims records associated with nearly 4,500 hospitals across the nation. Bon Secours St. Mary's Hospital, Henrico Doctors' Hospital (HCA Virginia), and Parham Doctors' Hospital (HCA Virginia) earned a place on the 2023 “Best Hospitals” lists. Henrico Doctors' Hospital and Parham Doctors' Hospital were also named to the Top 100 list. These...Article LinkSupport the show

While places that serve the public (from transportation, to food service, to entertainment and especially healthcare) should be set up to accommodate everyone in the public, unfortunately, that is not always the case. This can create a situation where we may want/need to ask for access/accommodations. This can happen to people for any number of reasons - size, disability, neurodivergence and more. For those with multiple marginalized identities, this can occur more often and asking can be more difficult. For this piece, I'll be focusing on accommodations for fat people, though these techniques can be helpful in any situation. I also want to acknowledge that, while the size at which someone may need to ask for accommodations can vary, lack of accommodation does the most harm to those at the highest weights and/or multiply marginalized fat people.Asking for accommodations can bring up a lot of emotions – stress, embarrassment, shame, fear, anger, guilt.  I think that one massive problem is that we've been told that asking for accommodations is asking for some kind of favor or special treatment above and beyond what everyone else gets. This stems from weight stigma. Unfortunately there are people who believe that fat people don't deserve healthcare and, thus, that if a lack of accommodation is due to fatness, then inequality is acceptable. It can also stem from capitalism. If you can make the people you haven't accommodated blame themselves (and/or get others to blame them) for the lack of accommodation, then you don't have to invest resources to fix it.In truth, there is plenty of evidence to show that people are a variety of sizes for a variety of reasons which are not necessarily within their control and that we have no proven method to change size over the long term.  More importantly, it doesn't matter why someone is fat or even if it was possible to be thin.  We have every right to exist in our bodies as they are, and we deserve to be accommodated, including in healthcare. Fat people exist and they deserve to be accommodated in the bodies they have now, not at some hypothetical future date when they might look different.Another issue with accommodation for fat people is some people believe , and we are often actually told, that we should simply get thin so that we don't need the accommodations. Perhaps the most cruel version of this is when people suggest that we use someone else's failure to accommodate us as “motivation” to change ourselves. Even if this was appropriate - and it's not - and even if it was likely to work – and it's not – it doesn't help someone who needs to fit into an MRI and get the scan they need right now, nor does it help someone fit into a too-small chair with arms for the office meeting they're required to attend, or into the too-small theater seat to watch their kid's performance or the Broadway show they spent a ton of money on.Also, asking a healthcare facility, business etc. for accommodation is not asking for special treatment, it's asking for what everyone else is already getting. When the hospital opened to provide healthcare to the community they were aware that the community includes fat people; so they should have ordered armless chairs, large blood pressure cuffs, gowns, larger beds etc. so that all patients could have access to the same experience, and if they failed to do it when they opened, they should have done it at some point, and if they failed to do it at some point, they should do it now. Regardless, fat people who want a properly-sized blood pressure cuff (or a seat that accommodates them on a plane for a single fare, or a seat they can sit in to go with their expensive theater ticket) aren't asking for something special, they are just asking for what thin people are already getting.So what can you do about a failure to accommodate?  First, realize that you shouldn't have to ask for them and that if you do you aren't doing anything wrong or asking for anything special, you're doing the facility/business a favor by alerting them to a situation that they should have already been aware of and solved. They should be embarrassed, not you. Second, you get to decide how and if you want to ask, and that may vary depending on how you feel on any given day. That said, this can be a great chance to use any power/privilege/leverage you have. For some people, it can be helpful to think about it not as asking for accommodations just for yourself, but for the next fat person who may not be in a position to ask. This can also vary depending on who you are talking to.Finally, remember that you can't control the outcome of your request. The only thing you can do is make the request, if the person chooses to respond with fatphobia that sucks, and it can do real harm to you, but it's not your fault.Let's look at some options for how to ask:When to Ask It may be a situation where you (or someone who is advocating for you) can ask ahead of time. So, when you schedule your procedure ask them to make sure to have a bed that is weight-rated for you. Or call ahead to make sure that the facility where you are getting your mammogram has robes that will fit you. Or ask for the weight rating and bore size of the MRI.If the accommodation failure is happening in real-time, you might choose to say something as it's happening, or you might choose to wait until it is over/you have what you need and then ask. You can ask in person, you could also call and/or send an email/text/DM later (or have someone who is willing to advocate for you reach out.)Who to AskIf it's happening in real-time, the person you are talking to may not have had anything to do with the lack of accommodation that you are experiencing, and may not be empowered to solve the problem. (Or they may have, and be.) You can ask them if they can help and, if not, ask you you should talk to. You can also try a facilities website, or ask to speak to someone in patient management, or a medical advocate.How to AskYou can start by pointing out the lack of inclusion and letting them come up with the solution or ask for the solution you want:There are no armless chairs in the waiting room, I can't sit comfortably/at all…orCould you please bring me an armless chair so I can sit comfortably/at all?ToneYou get to choose the tone that you use. The saying tells us that we can catch more flies with honey than vinegar. That may be true and you may try the honey approach. Or, you may not feel like catching flies. You might choose to express the anger and frustration you feel at your inability to access something you want/need, and that's also valid.If things don't get resolvedIf they fail to provide accommodations, you may consider filing a complaint with the facility, practice manager, government offices, and/or state medical boards. You might also go public with social media and review sites like Yelp, ZocDoc, HealthGrades, and Vitals.comRemember that none of this should be necessary, and each person gets to choose how they handle it in each situation. How much privilege, power, and leverage we have will always come to bear in these situations. Whatever decision you make is the right one, as long as it's the right decision for you.In Part 2 we'll learn more techniques from the amazing people at FLARE (Fat Legal Advocacy Rights and Education) Project! Did you find this post helpful? You can subscribe for free to get future posts delivered direct to your inbox, or choose a paid subscription to support the newsletter and get special benefits! Click the Subscribe button below for details:Liked this piece? Share this piece:More research and resources:https://haeshealthsheets.com/resources/*Note on language: I use “fat” as a neutral descriptor as used by the fat activist community, I use “ob*se” and “overw*ight” to acknowledge that these are terms that were created to medicalize and pathologize fat bodies, with roots in racism and specifically anti-Blackness. Please read Sabrina Strings Fearing the Black Body – the Racial Origins of Fat Phobia and Da'Shaun Harrison Belly of the Beast: The Politics of Anti-Fatness as Anti-Blackness for more on this. Get full access to Weight and Healthcare at weightandhealthcare.substack.com/subscribe

Henrico Doctors' Hospital was one of three HCA Virginia Health System hospitals named recently among America's Best Hospitals for 2023, according to new research released by Healthgrades.  The awards recognize clinical excellence in a nationwide survey and put HDH in the top five percent of hospitals nationwide for overall clinical performance (for hospitals ranked among the top 250), and in the top two percent of hospitals nationwide (for those ranked among the top 100) across the most common conditions and procedures. Healthgrades evaluated patient mortality and complication rates for 31 of the most common conditions and procedures at nearly 4,500...Article LinkSupport the show

Steve Grzanich has the business news of the day with the Wintrust Business Minute. A new ranking is out, and 14 Illinois hospitals have made the cut of best in the country. The list was compiled by Healthgrades, a consumer marketplace for finding doctors and health care. Crain’s reports Ascension Alexian Brothers and Carle Foundation […]

Kurt interviews Todd McMurtrey, Director of Marketing Technology at Healthgrades. The two discuss choice and access in healthcare, and the role technology plays in health data management.

Today we are featuring Tim Goldstein. Tim is a Neurodiverse Communications Specialist, educator, and public speaker. He has a background in tech and has worked with name brands like Chase Bank, Macy's, Citizens Bank, and many others.Tim's career took an interesting twist when he was diagnosed with autism at age 54. He has since gone on to become an advocate for neurodistinct employees – people who deviate from what would be considered neurotypical in the workforce.Tim has spoken to groups like Microsoft Denver, Cornell University, the Stanford Autism at Work Group, the Society of Industrial and Occupational Psychologists, and many other organizations.In this episode, Dart and Tim discuss neurodiversity and some of the advantages of ADHD and Autism. They discuss how work can be designed better to meet the needs of neurodistinct people, and the benefits companies stand to gain from doing so. They also discuss communication differences between cultures, how to recruit and retain diverse talent, the design of work experiences, and other topics.Topics Include:- Recruiting and retaining diverse talent- Entrepreneurship and autism- Faking "normalcy" at work- Improving communication skills- Tips for creating an inclusive work culture- Defining belonging at work- Communication tips for management- And other topics...Resources Mentioned:NeuroCloudTM Survey: https://www.timgoldstein.com/blog/neurocloudsurveyGeeks Guide To Interviews, by Tim Goldstein: https://www.amazon.com/Geeks-Guide-Interviews-Technical-Interview/dp/1542595215Tim Goldstein's personal website: https://www.timgoldstein.com/Tim Goldstein is a Neurodiverse Communication Specialist who helps organizations overcome the business/technology communication gap. Using his Cloud Neurodiversity™ concept, Tim explains how this communication challenge comes from the way our brains are shaped and wired. Tim Goldstein is a Certified High-Performance Coach & Certified Master Presenter. He has spoken to groups like Microsoft Denver Dev Day, Cornell University class, Stanford Autism at Work group, Society of Industrial and Occupational Psychologists, multiple international companies, and peer-level presentations to senior executives.In the tech world, Tim has architected, developed, refactored, and maintained MS SQL OLTP & BI Reporting systems for clients including Chase Bank, Macy's, Citizens Bank, Cigna, Vail Resorts, Physicians Health Partners, HealthGrades, Pearson, Harris Broadcast, Jeffco Schools, Experian, and many others.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

‘There is no such thing as a good memory or a bad memory. There's only a trained memory and an untrained memory.' —Jim Kwik The brain acts like a muscle: If you don't use it, you lose it. But the rote memorization most of us were taught is not the best way to learn and remember information for the long term. So, what can we do to unlimit our memories? And how does having a trained memory serve us as dental professionals? On this episode of Dentist Brian Candy, I discuss chapter 13 of Limitless: Upgrade Your Brain, Learn Anything Faster and Unlock Your Exceptional Life, sharing Jim Kwik's strategies for making presentations without notes and remembering names. I also cover an article from the Journal of Oral and Maxillofacial Surgery around online reviews, exploring why Yelp and Healthgrades ratings don't necessarily correlate with clinical quality and what you can do to earn high online ratings and positive reviews. Listen in for insight on using visualization, association and emotion to improve your memory and train your brain to retain important information—and make your memory limitless! Key Takeaways Why online ratings are not necessarily predictive of clinical quality The flaws in the JOMS study re: online ratings and reviews My advice on building systems to earn high online ratings and positive reviews Why most people have less than ideal memory skills How there's no such thing as a ‘bad' memory, only an untrained one 5 reasons why it's essential to improve your memory Jim Kwik's MOM approach to boosting your memory instantly How to use visualization, association, emotion and location to improve your memory Jim Kwik's strategy for making a presentation without notes Jim Kwik's BE SUAVE technique for remembering people's names Connect with Dr. Bryan McLelland Dentist Brain Candy Dentist Brain Candy on Facebook Dentist Brain Candy on YouTube Dentist Brain Candy Podcast Dentist Brain Candy App Dentist Brain Candy Continuing Education About Dr. Bryan McLelland Dr. Jawbreaker on YouTube Email bryanmclelland@hotmail.com Call (509) 922-2273 Resources Cutting Edge Dental Implant Symposium ‘Do Practice Characteristics Influence Online Ratings of Oral and Maxillofacial Surgeons' in the Journal of Oral and Maxillofacial Surgery Limitless: Upgrade Your Brain, Learn Anything Faster and Unlock Your Exceptional Life by Jim Kwik Jim Kwik's Memory Training Videos Yelp Healthgrades RateMDs Vitals

Do you know how to recognize a stroke when it's happening? What are the risk factors? May is National Stroke Awareness Month and it's the perfect time to learn more about the signs and symptoms that can help save your life or the life of someone you love. April Fogle, Frederick Health's Stroke Program Coordinator, joins the podcast to deliver the facts as well as highlight Frederick Health on being named the #1 Stroke Care Center in Maryland by Healthgrades of America.

This is Derek Miller Speaking on Business. LDS Hospital was established by The Church of Jesus Christ of Latter-day Saints in 1905 and given to the non-profit Intermountain Healthcare system in 1975. Cameron Gabriel is the administrative director and is here today with more. CAMERON GABRIEL LDS Hospital is proud to offer a complete range of high-quality wellness, diagnostic, and treatment services to everyone. These services translate into exceptional clinical outcomes and an individualized patient experience. Thanks to our incredible physicians and caregivers, we're the only hospital in Utah designated as a Destination Center of Excellence for total joint replacements and bariatric surgery. In addition, our obstetrics program employs full-time specialized doctors called hospitalists who ensure the highest level of care for pregnant women and their unborn children. With our Centers of Excellence designation, many large employers across the nation send their employees to LDS Hospital for joint replacements and complex bariatric surgery. We're proud to provide for a diverse community, including over $29 million in charity care annually. Those who trust us at Intermountain Healthcare with their car are guaranteed the same level of clinical care and individualized patient experiences, no matter their socioeconomic background. DEREK MILLER The Centers for Medicare and Medicaid Services has repeatedly named LDS Hospital as a five-star facility, the government's highest ranking, and HealthGrades.com has awarded it with both its Outstanding Patient Experience Award and Patient Safety Excellence Award. I'm Derek Miller with the Salt Lake Chamber, Speaking on Business. Originally Aired: April 14, 2022

When you need more reviews for your private practice or healthcare business, consider your own behavior. Your typical appointment with a healthcare provider likely ranges from acceptable to excellent. Once it's over, you hurry to take care of all the tasks in your day that the appointment disrupted. The only times you consider leaving a review for the practice are those appointments that didn't meet your expectations--where you waited too long or experienced some other frustrating scenario. Prior to that first healthcare appointment with the practice, however, you likely spent some time absorbing information on a site like Google, Facebook or Healthgrades.  In a 2020 survey of patients, findings showed that 90% of patients use online reviews to evaluate physicians. Almost three quarters (71%) of surveyed patients use online reviews as the very first step to finding a new doctor. No matter your industry, positive reviews typically don't come naturally. It's human nature to react when we're annoyed but move on – albeit pleasantly surprised – when we are feeling appreciative. Rare is the client or patient who feels delighted and then proactively leaves you a review.  This is why you need to ask.  In this episode I cover... Why you need to ask for reviews How to ask How to make this part of your daily business practices How to respond to positive and negative reviews with HIPAA compliance Mistakes to avoid And more... Click here to read how to respond to reviews and to get a Google survey to gather more testimonials. About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Technology has been disrupting the journalism industry to its core for decades. As younger generations come of age, the need to keep them informed in ways that reach and speak to them requires moving into new verticals, and maybe even thinking about who your competitors are differently. After all, what is news today? How is it consumed, ingested, and most importantly where is it coming from? Mayur Gupta, Chief Marketing and Strategy Officer at Gannett, knows this because he's living it, and if there on thing he's focused on now, it's reaching that younger generation.“We want to continue to index younger and younger. That's the growth segment we want to penetrate. So we are evolving and making a lot of investment in evolving our experiences, our content, the verticals. We are using a lot of those signals to identify what are the types of content? What formats, what type of experiences should we mark premium? At the same time, what does a premium experience look and feel like? And we know that as a user, you are living in this world where there's no dearth of great content. We don't compare ourselves with other journalism brands. We compare ourselves with the Netflix's, the Apple's, the Spotify's of the world because in the end, it's all content. Their world perhaps begins and indexes more on fiction. If you ask me in one phrase, my vision for the company, me personally, I would love to build a Netflix for non-fiction content which is the premier source and destination.”Building a new brand identity in an established empire like Gannett is no small task. Mayur, listed as one of Forbes World's Most Influential CMOs, explains how he taught marketing to himself while on the road for another job. In this episode he shows how he's taken the helm at one of journalism's most respected brands, and is driving the company towards reaching younger audiences as a growth strategy. He gives some insight into his strategy on unifying large and non-monolithic systems that have been in place for years. Plus, he shares some of the big lessons he learned at companies such as Freshly, and Spotify. All this up next on Marketing Trends. Main Takeaways:Index to a Younger Crowd: One of the best places to go when thinking about growth, as a legacy brand, is thinking about how to reach a different demographic or population with your product or service. Change the format, the style, the content itself, and then begin testing and looking at the numbers to find what's working. Get creative with how you see yourself as an organization to open yourself up to more opportunities for expanding into new verticals. Building a Strong Brand: Also a unique challenge for legacy brands is thinking about how to quantify and show the metrics on an audioce that's been following you for decades, and that you've never-before had this kind of understanding about. You just need to get creative with the numbers to help show the ‘top of funnel' investment impact on efficiency of your growth marketing efforts. The Challenge of Unifying a Non-Monolithic System: One of the challenges in working with a company that has over 100 years of brand history and legacy also means that there might be a lot of piece-meal tech in place that you have to address. Updating the infrastructure for content management, and implementing a universal tech stack for the data ecosystem might be the best first step to take in order to have trust and confidence in your data moving forward. Key Quotes:“There was no marketing for dummies. I would go back because I would be into so much pressure talking to these guys who build these ad servers that are serving hundreds of billions of impressions. And they're talking about pixels and encryption, I had no clue. I didn't even know what a publisher was, what a target is, what a venue and a placement is because I'm coming from a totally different world. So I would go to Wikipedia. I would go back to my hotel, and I would understand, ‘oh, this is what they mean.'””There is something inherent for kids at least in my time who came from countries like India and many more where you have way more number of people and applicants than the opportunities that are within the ecosystem where when you get an A your parents don't get a back then the parents would not get excited. You got an ‘A'  grade. They want to know who else got an ‘A plus' because [unless] you are coming first at something, you don't really have a shot at getting anywhere because they're just not enough resources.”“It's an unusual challenge and a role that I took on and feel very grateful and fortunate to have been given the opportunity. It's an evolution from a hundred-year-old legacy advertising-led media business that has been typically obsessed with eyeballs and traffic to now fundamentally pivoting, to becoming a subscription content business that needs to be obsessed with user value and no longer eyeballs. That's a 180 degree turn all the way from what data you store and what KPIs and what north star metrics are relevant to the mind and the culture and so on.” “When you build that strong brand, that is culturally connected the challenge that we have on our site that we have to own is ‘how do you prove that incrementality with data, not just with emotion, how do you get creative with data and prove that the growth of your top of funnel investment, the growth in that brand of affinity actually has an impact on the efficiency of your growth marketing efforts in terms of efficiency in your cap, in terms of incrementality in your retention rate or a higher lifetime value until we bring that data.”“We are investing just as much in data engineering and cleaning that up and looking for an organization like us, which is a portfolio of 260 brands within local markets. That's the massive challenge because this company has grown with a series of acquisitions and mergers over the last four or five decades. We are not on a monolithic system. We've come a long, long way. We now have a universal content management system. We now have universal instrumentation and we are now getting a universal stack when it comes to our data ecosystem. So that's the mechanical part, building the muscle to understand how we apply all these different levels and variables to predict the future.”“We want to continue to index younger and younger. That's the growth segment we want to penetrate. So we are evolving and making a lot of investment in evolving our experiences, our content, the verticals. We are using a lot of those signals to identify what are the types of content? What formats, what type of experiences should we mark premium? At the same time, what does a premium experience look and feel like? And we know that as a user, you are living in this world where there's no dearth of great content. We don't compare ourselves with other journalism brands. We compare ourselves with the Netflix'sthe Apple's, the Spotify's of the world, because at the end, it's all content. Their world perhaps begins and indexes more on fiction. If you ask me in one phrase, my vision for the company, me personally, I would love to build a Netflix for non-fiction content which is the premier source and destination.”Bio:Mayur Gupta served on Gannett's Board of Directors from October 2019 to September 2020, when he was named Chief Marketing and Strategy Officer. Prior to joining Gannett, Mr. Gupta was Chief Marketing Officer at Freshly, a growing food-tech company. Mr. Gupta has led digital initiatives at several companies, including VP of Growth and Marketing at Spotify and as Executive Vice President, Chief Marketing Officer of Healthgrades, a healthcare scheduling platform. Mr. Gupta was the first Chief Marketing Technologist at Kimberly-Clark. In 2014, Mr. Gupta was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

:  Rick May, MD, Senior Principal, Orthopedic Surgeon.  Rick brings over 20 years of experience in the health care industry. His areas of expertise and professional skills include creating clinical quality improvement programs for hospitals and physician groups, clinical supply integration strategy, service line optimization, and building actionable solutions to clinical challenges using health care data and analytics. Among his key achievements and accomplishments, Rick achieved 30-60 percent reductions in hospital mortality and complications by implementing evidence-based best practice systems at multiple hospitals. He has delivered over 1,000 presentations on health care quality and value to thousands of physicians, nurses, hospital staff and executive teams. Prior to joining Vizient, Rick worked for almost 20 years as an orthopedic surgeon in Denver specializing in general orthopedics and ortho trauma surgery. He ran the orthopedic trauma programs at four Denver-area hospitals. Rick worked for over 10 years with Ascent Clinical Quality Improvement and Healthgrades as the leader of their clinical quality improvement consulting teams. In these roles, he worked with over 100 U.S. hospitals on clinical quality improvement projects in multiple clinical areas including orthopedic and spine surgery, CT surgery, heart failure, sepsis, stroke, pneumonia and surgical perioperative optimization. He is a frequent speaker in the areas of quality, data analytics and clinical quality improvement. Previously, he served as senior medical director at Pinnacol Assurance, Colorado's largest workers' compensation insurance carrier. Rick led all of Pinnacol's clinical data analytics and program development related to improving care for injured workers. Prior to starting clinical practice, Rick completed graduate work in advanced mathematics, analytics and biostatistics. He also worked as a researcher and computer programmer for NASA in the Life Sciences Division at the Johnson Space Center in Houston, Texas. Link to claim CME credit: https://www.surveymonkey.com/r/3DXCFW3 (https://www.surveymonkey.com/r/3DXCFW3) CME credit is available for up to 3 years after the stated release date Contact CEOD@bmhcc.org if you have any questions about claiming credit.

As of late July 2021, the Bureau of Labor Statistics reported over 10.9 million job openings in the U.S.  Job abundance? Definitely. Does that abundance correlate to high employee satisfaction and engagement? Sadly not.  The Culture Works conducted a recent survey showing that 70% of organizations are currently making anxiety and well-being a top business priority. If hiring were such a finely-tuned process, and we truly understood how to value our marketing teams, we wouldn't witness this stress spike. It's time to revise and future-proof our hiring process for marketers and CMOs and create more mindful, engaged growth champions.  In Episode 45 of The Mindful Marketer Life Stream, Erica Seidel and I explore this topic in depth. She is the founder of The Connective Good, a B2B retained search firm based in Boston, MA. Watch the LinkedIn Live replay now. Whether you're searching for a new role, or struggling to find great people, you'll benefit from this conversation. Watch the LinkedIn Live replay now. Here are some questions we explored with our live audience: ✔️ Is Your Story Future-Proofed? Erica Seidel, Executive Recruiter and Founder of The Connective Good, described why it is very important to adapt quickly to changes in the job market. "It's important to think of a product-market fit for yourself and always reevaluate your value proposition for the market; for whatever job you're going for."  Start by writing and rehearsing your signature story with your peers. Does it resonate and inspire, or does it sound like a resume regurgitation?  Click here for the replay. ✔️ Is the VP of Marketing or CMO role facing an“existential crisis?” Some people believe that it is--including me. Just look at how many marketing leaders now own a portion of the revenue goal, yet spend none of their time actually interacting with customers. Or their over-dependency on outside agencies for key roles that they cannot fill. Raj Rajamannar, the President and CMO of Mastercard, reported in The Drum. We are witnessing boards of directors and CEOs stripping CMOs of their original roles, such as pricing strategy. He goes on to cite that 70% of CEOs surveyed do not believe their CMOs actually contribute to company growth!  ✔️ How are you balancing “selling talent” with “evaluating talent?” Employers can't just assume they can swoop in, make the highest cash offer, and hire the best candidate with a tight talent market. Erica believes that “you need to balance evaluating talent and selling talent...make sure to craft the best candidate experience."  I have seen how larger organizations such as Kimberly-Clark and Amazon rely heavily on their marketing teams to optimize the candidate application experience, and tie their success directly to the healthy size and quality of their applicant pools. This is not HR's sole job any longer. ✔️Are you capable of juggling two brands at once? The first  is brand priority is making sure your company's brand is safe, powerful and compelling. You also need to carve out time and energy to cultivate your personal brand as a leader, both within and outside the organization. Great marketers know how to manage those parallel paths. During our stream, we also heard from Tom Berray of Cabot Consultants . He offers four ways to future-proof your marketing career:  Develop and nurture personal and professional relationships.  Volunteer for boards and get actively involved and participate in those boards.  Join and participate in professional marketing communities (NOT networking groups. Those offer limited value for senior roles, and they are a dime a dozen).  Regularly and consistently experiment with new technologies. Click here for the replay to learn more. Thriving in ambiguity and uncertainty is the mark of a strong leader. That doesn't mean you can leave your career to a few supportive inside sponsors, or rest on your educational laurels. There's a new sheriff in town, and her name is Future Proof. These questions will arm you with some powerful career growth strategies. Copyright 2021, Lisa Nirell. All rights reserved. Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams. Erica Seidel established The Connective Good in 2011. Her philosophy is that recruiting needs to look less like procurement and more like one-to-one sales and marketing. Erica has placed marketing, marketing analytics, marketing technology, and customer success leaders for a range of companies, including Zipcar, BlueConic, Healthgrades, MarketShare, Datto, Allocadia, and FranConnect, to name a few. Website: https://theconnectivegood.com/  LinkedIn: https://www.linkedin.com/in/ericaseidel/ Twitter: https://twitter.com/erica_seidel ------------------------------------------------------------- Copyright 2021, Lisa Nirell. All rights reserved.

Candy Arrington is a writer, blogger, and speaker. She frequently writes on the topics of health, personal growth, faith, and methods for moving through, and beyond, challenging life circumstances. Candy's publishing credits include nonfiction books and hundreds of articles and stories in numerous print and online outlets including Inspiration.org, CBN.com, AriseDaily.com, Healthgrades.com, Care.com, NextAvenue.org, Focus on the Family, CountryLiving.com, and Writer's Digest. Her blog, Forward Motion, speaks to maintaining a forward-looking perspective despite challenging circumstances and learning from life situations. Her latest book "Life on Pause" is available at www.amazon.com. Visit her website www.candyarrington.com Follow her on Twitter @candyarrington.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/aaronwaynesworld/message

Season 2 of the Advancing Oceanside Podcast is here! Our first episode celebrates Tri-City Medical Center's 60 years of service and we're joined by Aaron Byzak, Chief External Affairs Officer and Jennifer Paroly, Chief Development Officer and President. This episode explores Tri-City Medical Center's history, improvements in technology over the years, and exciting new projects and plans. Aaron and Jennifer even go over some exciting TCMC trivia. We're so blessed have have Tri-City Medical Center in our community, and are grateful for our many years of partnership. After six decades of service, Tri-City Medical Center remains committed to the community—fulfilling the vision of the leaders who championed its creation. The combination of world-class care and community stewardship has earned national recognition for the hospital. Tri-City Medical Center has been named a Top 100 Hospital several times, received National Certifications in stroke care and heart failure for its Pulmonary Rehabilitation Center, been named a Best Maternity Hospital by Newsweek, won Wound Care Facility of the Year, been designated as a Blue Distinction Center for cardiac care and spine surgery by Blue Cross/Blue Shield, won countless awards for its heart and stroke care, and was named Top 100 hospitals for spine surgery nationwide, awarded by Healthgrades. Learn more at tricitymed.org/community.

Here I will share my five easy DIY SEO tips. Search Engine Optimization does not have to be scary. Before you pay the big bucks to outsource this marketing tool, here are some things you can do in-office first."SEO"- the mysterious three letter acronym. Don't let tech mumbo jumbo paralyze you from knowing how to effectively increase your SEO (A.K.A. search engine optimization) for your dental office today. Today, I will share with you FIVE easy tips to increase your ranking on search engines:1. NAP- No, I don't mean it's time to take a rest. N.A.P. stands for Name, Address, and Phone Number. These three key elements are so important to have displayed accurately and in the exact same way across all your directories. What is a directory? A directory is any website that stores your office information. Think Yellowpages, Facebook, Healthgrades, Yelp, Angieslist... the list can literally go on forever.2. Speaking of directories- this is what you can pay other companies thousands of dollars to work on! You need to claim your directories and keep them updated. However, it is possible to update your directories yourself and save a lot of money. An easy way to do this is to search your practice name in different search engines. See the directories that pop up. Claim your listing on the directory sites and keep a spreadsheet of all your log-ins for future updating. Keep digging and updating as you go.3. Update your website! Google likes to see consistent changes to your website. An easy way to tackle this is to add a blog or FAQs to your site. Make sure to write blogs including search-engine friendly key terms, but not too obvious, that are at least 300-500 words long. Anything above 300 words is in Google's sweet spot.4. Google My Business Page. You should be using your Google My Business page just like Facebook! Posting status changes bi-weekly and adding as many pictures as you can. This will help you stand apart from the crowd, as well as improve your SEO.5. Reviews, reviews, reviews. I saved the best for last! Having your patients leave 5-star reviews may give you the biggest BUMP in your SEO. Word to the wise, make sure your patients are not using your office's WIFI to write these reviews. Google will notice they are written from the same IP address and you risk the chance of them deleting all your coveted Google reviews.SEO doesn't have to be scary and it doesn't have to be expensive, but SEO does take a lot of time to do it right. If you want your dental SEO handled by a professional, reach out to Bond Dental Consulting for support. Email me your questions at ashley@bonddentalconsulting.comGet your Dental Freebies at: https://www.bonddentalconsulting.com/dental-freebies

Bill Wosilius joins the show to discuss matters ranging from declaring your role and how to obtain it, assessing the situation and making hard executive changes, why become a CEO, and how to prepare for it. He has a wealth of advice to share and the experience to back it up; don't miss this episode.   ABOUT OUR GUEST After graduating from the U.S. Airforce Academy and serving for eight years, Bill worked for companies such as InFlow, Sunguard, Healthgrades, CoreSite, Optiv, and now NexusTek.   GET IN TOUCH WITH BILL WOSILIUS ON LINKEDIN   THANKS TO OUR SPONSORS Podfly Productions: Podfly.net Veterans of Foreign Wars: VFWpost1.org OC Executive Search: OCExecutiveSearch.com   KEY TAKEAWAYS [1:52] Michael introduces Bill and asks him to share an interesting tidbit about himself — Bill made a promise to himself that he would run one adventure race a year, every year until he couldn't.   Bill talks about what NexusTek does and who they are.   ACCIDENTAL CEO [5:55] Bill shares how he came to be a CEO at NexusTek, and shares a few pieces of advice for reaching the C-suite, including avoiding target fixation!   ALL OF IT IS IMPORTANT [9:35] Looking back on what led him to where he is today, Bill shares that every single experience in the last 10 years has contributed to him being an accidental CEO and IT guy.   FIVE FROGS [12:24] Bill shares the story of how he led his first integration and what cascaded from it, including the challenges of merging and integrating the Hatfields and the McCoys!   M&A BACK OFFICE [19:02] Although he wasn't directly responsible for the back-office functions, Bill did get a chance to see how an M&A affects them. He touches on how important it is to hire strong, competent leaders for each of the functions.   NEWLY MINTED CEO [21:36] Bill describes his first 30, 60, and 120 days at NexusTek. He shares the first four questions he asks: What's working? What's not working? What should we start now? What should we stop now?   H.A.C. G.A.S. N.A. [24:54] Bill breaks down the acronyms he used to keep himself on track in choosing a team.   HUGE CHESS MOVES [27:36] Within his first 120 days, Bill had brought in — among others — a new CFO, COO, VP of Professional Services and a VP of Integration; he speaks to those decisions.   MANAGEMENT STYLE [30:22] Bill describes his management style, which he's been both praised and criticized for!   ADVICE FOR ASPIRING CXO's [32:32] Quit focusing on it! Just do a good job — the best job you ever had is the one you have right now.   HIRING EXECUTIVES [38:34] Bill shares the qualities he looks for when hiring for executive positions. He shares the use of the FORMS acronym.   FINAL THOUGHTS AND RECOMMENDATIONS [44:38] Bill shares his final advice: every job prepares you in some way; all of them are important. Michael shares his best worst job for the first time!   BEST WORST JOB BILL EVER HAD [46:52] All of them were good: except two where he worked for authoritative micro-managers.   Michael shares his own best worst job for the first time!   MORE FINAL THOUGHTS (as the music plays Bill off the stage!) [49:18] Bill has more invaluable advice to offer.   [50:35] Michael thanks Bill for coming on the podcast to share his insight and closes out the podcast with his favorite takeaways.   We hope you learned something today and enjoyed the conversation. Please give us 5 stars on iTunes and share your comments so we can improve and ask the questions you want to hear.   MENTIONED IN THIS EPISODE NexusTek Five Frogs on a Log: A CEO's Field Guide to Accelerating the Transition in Mergers, Acquisitions & Gut Wrenching Change, by Mark L Feldman and Michael F. Spratt Top Grading Extreme Ownership: How U.S. Navy SEALs Lead and Win, by Jocko Willink and Lief Babin Make Your Bed: Little Things That Can Change Your Life… And Maybe the World, by Admiral William H. McRaven   SPECIAL THANKS TO Jalan Crossland for the music Angela Johnson at OC Executive Search Joseph Batty at Podfly Corey Coates at Podfly

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can optimize your practice and provider listings on sites such as Healthgrades, RateMDs, Vitals, and more. Starting with a deep dive on listings management, Garrett and Don discuss why properly managing your online listings is important, and how you can make sure you're leveraging these profiles to grow your practice. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/optimizing-your-practices-online-listings

On this episode of the NP Dude podcast I respond to a listener’s situation regarding false online ratings and how they approached it!  I also reply with the liability as I see it for NPs that write orders for therapy pets.   Keep questions and comments coming to me at Jeff@theNPDude.com and don’t forget to like […] The post Episode 137 – Defamatory Online Ratings and NP Liability with Therapy Pets! first appeared on The NP Dude.

Alex Membrillo, CEO of Cardinal Digital Marketing, based in Atlanta, Georgia, talks about how companies that want to grow have found that marketing comes first to “plant the seed” the sales force harvests. Alex started his agency as an SEO company in 2009, when he got out of Georgia State on the tail of the Great Recession of 2008. Today, his company provides search, paid social, and programmatic display services. The primary client focus is on restaurants (Cardinal excels in balancing the challenges of national brand awareness vs. the needs of local franchisees) and healthcare (Cardinal increases leads and conversions, cuts lead costs, and ameliorates reputation management issues related to Healthgrades ratings).  To track campaign value, Cardinal Digital Marketing develops powerful client tools: The imminently-to-be-launched software platform, “Gimoto,” allows SMB franchise restaurants to target campaigns to discrete geographic markets and track lead vs. spend at a local level. “Ladybug,” a visualization tool, enables multi-location companies to log on and see how each location is performing with spend and lead volume. A tool, currently under development, will enable medical practice and health systems to track the number of leads being driven into their systems, the number of patients from those leads, and the value of those patients—by linking CRM with Facebook or search campaigns.   Alex's recently published book, The Anatomy of Medical Marketing: How to Increase Your Patient Volume by 5x, (available on Amazon https://www.amazon.com/Anatomy-Medical-Marketing-Alex-Membrillo/dp/1543907482) covers the unique challenges of marketing medical services. He can be reached through his website: cardinaldigitalmarketing.com.

On this episode of the NP Dude podcast I give my opinion on whether a DEA license is (or more appropriately should be) needed for practice as an NP.  I also give my take on some prescription blank requirements and how some states may be more strict!  Last, I respond to a student’s question about […] The post Episode 071 – Is a DEA License Needed, Prescription Blank Requirements, and Healthgrades Ratings! first appeared on The NP Dude.