Podcast appearances and mentions of charlene dipaola

In this podcast, we explore a 3-year new fitness startup called HipShakeFitness with its founder Charlene Dipaola. HipShakeFitness has attracted a YouTube audience of over 100K followers and a growing subscription business through content marketing, instructional videos, and personalized marketing. In fact, her YouTube channel's videos are often a top search result for popular dance terms such as "how to twerk". Listen to this podcast to learn how to dance your way to marketing success. The story continues on dubb.com. Chat with us on social media: Dubb Instagram: https://www.instagram.com/dubbapp/ Twitter: https://twitter.com/dubbapp Facebook: https://www.facebook.com/dubbapp Linkedin: https://www.linkedin.com/company/dubb/ Youtube: https://www.youtube.com/dubbapp Dubb Founder, Ruben Dua Facebook: https://www.facebook.com/rubendua Linkedin: https://www.linkedin.com/in/rubendua Instagram: https://www.instagram.com/rubendua/ Twitter: https://twitter.com/rubendua Medium: https://medium.com/@rubendua Youtube: https://www.youtube.com/user/theqbe About Dubb Do you want to be like the 10K+ people who use Dubb to boost their business with easy video communication? Here’s how people use Dubb to win... Easy Video Sharing to Streamline Comms Instantly record and share videos via Gmail, LinkedIn, Outlook, CRMs and more to quickly build trust and increase sales. Drive Conversions for Your Business Book meetings, capture video testimonials, drive conversions and more with customizable call-to-action buttons. Automate Your Marketing with Ease Create campaigns, email broadcasts, landing pages, funnels, and automatic workflows to streamline communication for your entire business. Learn more about dubb.com. #podcast #podcasting --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

After being diagnosed with polycystic ovarian syndrome — a hormonal condition rendering her prediabetic and making it difficult to conceive, Charlene DiPaola hit a wall. Dissatisfied with her career in digital marketing, DiPaola knew she needed to pivot — both in her career and lifestyle.  The answer for DiPaola laid in the joy of dance, so she created Hip Shake Fitness: an online, on-demand dance studio with workouts tailored to your taste and fitness level. Whether your thang is Tone N Twerk, KPop Dance Party, or Burlesque Burn — you will find hundreds of dance routines. Find out how she morphed from marketer to dancer extraordinaire, inspiring women to take charge of their health through customized dance fitness.   Sign up now for a 60-day free trial using code: sheventures.

In this episode, we geek out on everything systems for email and social media with Kae Whitaker, CEO of Kae Whitaker Solutions. Kae shares some fabulous tips every fempreneur can use to build the business they want with the right marketing and digital media techniques. Her tips include an eight step process for marketing any product or service; tips for using Instagram, Facebook, and Twitter; tools and systems she uses to manage all of her digital marketing efforts, and advice for all fempreneurs broadcasting their work. Episode Highlights Kae is hosting a free webinar on email marketing 12/6/2017 at 2 p.m. EST www.convertkit.com/webinar/kae “The world is digital period. Your brand needs to be there." Eight things you need in every digital marketing plan: Conversion funnels/sales funnels (take a person from top to bottom of funnel.) Content (blog, social media, podcast) Acquisition of customers (ads, etc - how you get people) Email marketing (where sales happen) Social media (platforms) Search marketing (SEO) Data and analytics Testing, testing, testing and more testing Social media is for awareness, not sales Email is a relational tool, it’s like getting someone’s phone number Social media is a long game. Social media channels Instagram is organic and conversational (be the type of Instagrammer you want) Facebook -- Run ads to build your audience and develop real deal funnels for sales Twitter -- Follow the right people for the right reasons (follow for follow) There will never be a perfect time for it. Just do it. “Do not be paralyzed by the comfort of your day job.” Kae Whitaker Kae Whitaker is the owner and CEO of Kae Whitaker Solutions. With over 10 years of experience in retail sales and marketing development, Kae now focuses on helping small businesses stay competitive in their respective market and surpass their revenue goals. Kae has worked with some of the nation’s largest retailers, and has now taken her expertise in Retail Sales & Marketing Development to create her premium coaching programs that help small business owners tune into what matters most in their marketing efforts, streamline their processes, and maximize on their clientele. Kae’s highest achievements comes through helping others reach their goals, and would love the opportunity to help take your brand to the next level. Follow Kae online at: Website: kaewhitaker.com Instagram: @kaewhitaker Facebook: facebook.com/kaewhitaker Twitter: twitter.com/KaeWhitaker Other episodes you might dig: Episode 48: Running an Online Fitness Business -- An interview with Charlene Dipaola founder of Hip Shake Fitness Episode 27: Owning Your Social Justice Values -- An interview with activist, organizer and entrepreneur Leslie Mac Episode 38: Masterminds for Rebel Entrepreneurs Who Don't Play by the Rules -- An interview with kickass entrepreneur Sara Christensen  Download the FREE Lean the F*ck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the F*ck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit.

This week we talked with fempreneur Charlene Dipaola founder of Hip Shake Fitness about how she started and runs her online fitness business. Charlene shares why she decided to take the leap into entrepreneurship even though she was very successful in a corporate career. She also talks about her own health journey including a Polycystic Ovarian Syndrome (PCOS) diagnosis. Charlene also shares how she started an online dance workout studio even though she considers herself to be an awkward dancer. In the conversation, we dive deep into how analytics can drive business decisions and help increase conversion rates, how Hip Shake Fitness uses Facebook and YouTube to grow community and drive sales and how to maximize content creation. Episode Highlights How a Polycystic Ovarian Syndrome (PCOS) diagnosis and the love of dance as exercise led Charlene Dipaola to starting an online fitness business How Charlene uses analytics (Google Analytics, YouTube Analytics and Facebook Insights) to drive business decisions and increase conversion rates Recommendations for getting the most out of Google Analytics Specifics on how Hip Shake Fitness uses YouTube and Facebook to grow their community How they keep up with the need to constantly create content and how they maximize on the content they create Charlene shares what she wished she knew before launching her business as well as advice for women thinking about leaning out and starting their own businesses. Special offer from Hip Shake Fitness Charlene has been generous enough to offer Lean the F*ck Out listeners a 60 day free-trial to Hip Shake Fitness. Just enter promo code leantfo at registration. https://hipshakefitness.com/ About Charlene Dipaola After a 12+ career in online user acquisitions and analytics, Charlene Dipaola decided to follow her passion in dance and fitness. She saw the need for an online fitness community for women that is centered on dance and is inclusive and body positive. Prior to Hip Shake Fitness, Charlene was the Sr. Director of Data and Growth at SpinMedia. She has worked with brands in different industries such as LA Times, CNN, Spin Magazine, Public Storage and Wellpoint.  In her spare time, she is an adjunct professor of Digital Analytics at UCLA. Follow Charlene online at: Website: https://hipshakefitness.com/ YouTube: https://www.youtube.com/channel/UC3j0NBFog-U6h4g6RYXUkEw Facebook: https://www.facebook.com/HipShakeFitness Twitter: @hipshakefitnessInstagram: @hipshakefitness Other episodes you might dig: https://leanthef-ckout.com/episode-47-womens-health-tech-startup/ https://leanthef-ckout.com/episode-39-shark-tank-sara-moylan/ https://leanthef-ckout.com/episode-28-running-online-business-interview-female-entrepreneur-molly-beane/   Download the FREE Lean the F*ck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the F*ck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at http://leanthef-ckout.com/launchkit-hsf.