Podcasts about digital analytics

Our conversation delves into the significance of starting with a clear outcome in marketing strategies. It emphasizes the need for realistic goal-setting and the common disconnect between ambitious targets and practical execution.TakeawaysStarting with an outcome in marketing is crucial.Realistic goals lead to better marketing strategies.Marketing leaders often set ambitious goals without clear plans.Understanding the outcome helps in working backwards effectively.Scenarios in marketing often repeat due to lack of clarity.Effective marketing requires alignment between goals and execution.Leaders should foster open discussions about goal feasibility.Outcome-driven approaches can enhance marketing success.Collaboration is key in achieving marketing objectives.Continuous evaluation of goals is necessary for success.Chapters00:00Introduction to Marketing Data and Personalization27:16The Importance of Tracking in Marketing30:03AI's Role in Data Tracking33:03Key Metrics for E-commerce Success36:06Balancing Creativity and Data38:57The Power of Data-Driven Decisions42:08Setting Outcomes in Marketing44:52Navigating E-commerce Analytics

Thu, 13 Mar 2025 23:00:00 +0000 https://mydata.podigee.io/261-new-episode 8d161294dff201865b96588527af54b4 Wie baut man ein zukunftssicheres Tracking-Setup? Worauf muss man dabei achten? Warum ist Datenkontrolle beim Thema Tracking immer so wichtig? Darum geht es in der neuen Folge von MY DATA IS BETTER THAN YOURS, in der Host Jonas Rashedi mit Christian Ebernickel spricht. Als freiberuflicher Consultant für Digital Analytics berät Christian Unternehmen beim Aufbau ihrer Tracking-Infrastruktur. Im Gespräch der beiden Data-Experten geht es zunächst um die Grundlagen verschiedener Tracking-Setups. Christian erklärt den Unterschied zwischen einfachen WordPress-Implementierungen und Enterprise-Setups. Der Fokus liegt dabei besonders auf der Kontrolle über die eigenen Daten und der Minimierung von Risiken durch Third-Party-Tools. Christian ist dabei ein Verfechter des Server-Side Trackings. Für ihn ist das der Schlüssel zu mehr Datenkontrolle und weniger Abhängigkeit von großen Tech-Unternehmen. Gleichzeitig macht er aber auch klar: Technik allein ist nicht die Lösung. Es braucht auch die richtigen Prozesse und Menschen. Die beiden sprechen auch über aktuelle Beispiele aus Schweden, wo Unternehmen hohe Strafen zahlen mussten, weil sie die Kontrolle über ihre Daten verloren hatten. Christian erklärt, wie man solche Situationen vermeiden kann und worauf Unternehmen beim Aufbau ihrer Tracking-Infrastruktur achten müssen. Zum Schluss geht es noch um persönliche Sportdaten, was auch Christian fasziniert. Er nutzt Daten für sein Lauftraining und zeigt, wie man auch im privaten Bereich von gutem Datenmanagement profitieren kann. MY DATA IS BETTER THAN YOURS ist ein Projekt von BETTER THAN YOURS, der Marke für richtig gute Podcasts. Zu Christians LinkedIn-Profil: https://de.linkedin.com/in/christian-ebernickel Zur Webseite von Christian: https://www.ebernickel.de/ Zu allen wichtigen Links rund um Jonas und den Podcast: https://linktr.ee/jonas.rashedi Zeitstempel: 00:00:00 Intro und Begrüßung 00:01:15 Vorstellung Christian Ebernickel und beruflicher Werdegang 00:03:02 Grundlagen von Tracking-Setups: Von einfach bis komplex 00:04:03 Unterschiede zwischen Basic- und Enterprise-Tracking 00:06:31 Die Herausforderung der langfristigen Datenpflege 00:13:43 Stakeholder-Management und Datenverständnis 00:21:19 Technische Implementierung und Risikomanagement 00:24:39 Problematik beim Tracking 00:32:11 Server-Side Tracking als Alternative 00:34:17 Einschränkungen und Trade-offs bei Server-Side Tracking 00:39:14 Strategische Überlegungen zur Data Ownership 00:42:58 Persönlicher Umgang mit Daten beim Laufen 00:44:13 Analogie zum Film "Narcos" full no Data Podcast,Analytics Podcast,Tracking Podcast,Digital Analytics Insights,Datenstrategie Podcast,Marketing Analytics,Server-Side Tracking,Datenkompetenz aufbauen,Daten verstehen,Podcast für digitale Weiterentwicklung

Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoJuliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/NEW content from Juliana : You are not switching analytics tools. You are switching the way you work.#GTMTips: SGTM Fetches GA4 Configurations Automatically by Simo Ahava#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaMentioned in the episodeFree AI Agents Course from HuggingFaceReplit AIConnect with Nicola StrandLinkedin: https://www.linkedin.com/in/nicolastrand/ This podcast is brought to you by Juliana Jackson and Simo Ahava.

This is the fifth podcast in our Airline UX Series in partnership with 815Labs! In this series, we're speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences. This time, we dive into the world of digital analytics and data-driven UX with Kamran Emre Sayin, Digital Analytics and MarTech Leader at Turkish Airlines Technology. His team recently implemented a sophisticated analytics framework that helps measure and optimize user experience across Turkish Airlines' digital platforms. Kamran shares insights on: Tracking 400+ event-level dimensions to improve the booking journey Ensuring clean, reliable data for better decision-making Moving toward server-side tracking and qualitative analytics to uncover deeper insights The impact of AI on analytics and the challenges of a cookieless future This episode is packed with actionable takeaways for airline digital and UX leaders looking to leverage analytics for better user experiences and business results. RESOURCES: You can find the full article with key insights, quotes, and takeaways from this episode here: https://diggintravel.com/airline-data-driven-ux-turkish-airlines/

¿Por qué no se está aprovechando el mercado de las directrices publicadas por la AEPD para hacer medición digital sin consentimiento? ¿Cuál es el impacto real de introducir un “rechazar todo” en primera capa?  Rafa Jiménez (PDD, IESE) lleva toda la vida trabajando en la industria y es el CEO y fundador de Seal Metrics. Antes de esto fundó Adinton, un software de atribución y análisis predictivo para la gestión de presupuestos de marketing digital. También ha dirigido su propia agencia de marketing digital (Desmarkt), habiendo además sido analista web desde los orígenes de la disciplina.  Referencias: Guía de uso de cookies para herramientas de medición de audiencia (Agencia Española de Protección de Datos, enero de 2024) [EN] Directrices 2/2023 sobre el ámbito técnico del artículo 5(3) de la directiva ePrivacy (Comité Europeo de Protección de Datos, noviembre de 2024 - previa consulta pública lanzada en noviembre de 2023) Seal Metrics: Cookieless Analytics Rafael Jiménez en LinkedIn Jesús Martín: Google ante la medición sin cookies (Masters of Privacy, junio de 2023) Newsroom de invierno: medición web sin consentimiento (Masters of Privacy, enero de 2024) Muerte al faldón de cookies: la nueva frontera de la gestión del consentimiento (Sergio Maldonado, agosto de 2018) [EN] The future of consent pop-ups and programmatic advertising in a privacy-first world (Sergio Maldonado, febrero de 2022) Faldones de consentimiento: la batalla continúa (Sergio Maldonado, octubre de 2022) La Croqueta: cómo devolver la cordura al solapamiento entre ePrivacy y RGPD antes de que los medios espanten a la poca audiencia que aún les queda sobre “consent or Pay” (Sergio Maldonado, enero de 2024) [EN] Romain Robert: Pay or OK in AdTech (Masters of Privacy, enero de 2024) Monográfico: directrices ePrivacy para un mundo post-cookies (Masters of Privacy, diciembre 2023) Monográfico: cookies y derecho comparado (Masters of Privacy, febrero de 2020) Laia Bertran: el nuevo marco jurídico de las cookies (Masters of Privacy, enero de 2020).

Today, we're talking to Mario Ciabarra, CEO & Founder at Quantum Metric. We discuss what makes a good generative AI strategy, the challenges of implementation, and how Quantum Metric's Felix AI is changing the game for digital analysis. All of this right here, right now, on the Modern CTO Podcast!  To learn more about Quantum Metric, check out their website here: https://www.quantummetric.com/ Produced by ProSeries Media: https://proseriesmedia.com/ For booking inquiries, email booking@proseriesmedia.com

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Gleaning intelligence from diverse and disaggregated customer touch points — particularly digital — is crucial for businesses. In this episode of the Tech Disruptors podcast, Spenser Skates, CEO and co-founder at Amplitude, joins Sunil Rajgopal, senior software analyst at Bloomberg Intelligence, to discuss the digital-analytics landscape, customer-adoption path and the impact of new AI tools. The two also talk about potential changes in the industry, the competition backdrop and the company's growth strategy.

We've all experienced this kind of scenario.  A new company arrives on the market with a product that is highly functional and meets our needs phenomenally.  The product is well designed and is of high quality.  The care and focus of the manufacturer is obvious.  The company gains a good foothold in the market, then decides to start adding more to it's product line, and the focus starts to get lost.  The company moves beyond it's core business and quality drops.   What can digital analytics learn from this?  Why does is it always perceived as a negative for a company to want to focus on it's core business?  What is the core business of digital analytics and what are some of the ways digital analytics strays from this?   On this week's episode of the 33 Tangents podcast, Jason and Jim discuss what it means for an analytics team to have a clearly defined purpose and how easily they can be distracted with less valuable items without one.  They also talk about the key things internal customers what from an analytics team and what distracts those internal customers from getting value.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don't forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

We talk regularly, both internally and externally, about the concept of Sustainable Analytics.  This is the practice of running your digital analytics program so that it focuses on providing value and support the key areas of the business while ensuring it is maintainable and accurate.   When looking at Sustainable Analytics, how can it help a digital analytics program be indispensable to a business?  Wouldn't doing less, not tracking everything for example, make a digital analytics program less valuable to a business?   On this week's episode of the 33 Tangents podcast, Jim and Jason discuss why having too many choices makes most organizations today are data rich and insight poor.  They also detail the typical things analytics practices do that diminish the value of what they provide to an organization rather than increase it.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don't forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

On last week's episode we talked about the concept of businesses that can be seen as boring, but are very profitable.  One of the key things with those businesses is that they are indispensable to their customers.   Over the years we've talked about the struggles with digital analytics, and while there has been progress, it's still not seen as indispensable to a business.  Why is that?  What does it mean for something to be indispensable?  What does a digital analytics team need to do to be indispensable to a business?   On this week's episode of the 33 Tangents podcast, Jim and Jason continue their conversation with the theme of “boring yet profitable” businesses focusing on being integral to customer's lives and digital analytics practices.  They discuss behaviors within analytics practices that often prevent those teams from being seen critical to the success of the business and how to remedy that.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don't forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Latest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaWhat's next for Piwik PRO? Product Roadmap, new features & Q&A - Fireside Chat by Juliana JacksonConnect with Jill QuickWebsiteLinkedIn  This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

Philippa Gamse is a seasoned professional with over two decades of expertise in harnessing the power of digital analytics to aid small to medium-sized businesses. She places a strong emphasis on the importance of understanding the intricacies of analytics in order to glean actionable insights that can spur business growth. Gamse recognizes that analytics can often seem overwhelming, leading to a superficial engagement with the data or outright avoidance, both of which can undermine a business' potential. She advocates for a detailed and clear understanding of intended outcomes for website analytics, even to the level of individual pages. By encouraging businesses to frequently question whether their expectations are being met and where improvements can be implemented, she aims to make analytics more meaningful and impactful. Gamse's experience and insightful approach underscore her commitment to leverage analytics to uncover hidden opportunities, guiding businesses to make data-driven decisions that ensure success in the evolving digital landscape.

Dawn explores the world of digital analytics with expert MaryBeth Maskovas. With nearly a decade of experience, MaryBeth shares insights on debunking data analytics myths and emphasizes the importance of holistic analysis beyond platform-specific metrics. Together, they discuss the concept of incrementality and offer practical tips for businesses to navigate data analytics effectively. From leveraging tools like Google Analytics and Optimizer to conducting market intelligence research, this episode provides valuable insights for entrepreneurs aiming to harness the power of data-driven decision-making in their businesses.   Resources talked about in this episode Guest website -MaryBeths Website Guest social media - MaryBeths LinkedIn Guest scheduler -MaryBeths Scheduler Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/   Key Takeaways To Tune in For: (00:56) - Using Data to Drive Business Growth (10:02) - Pairing Metrics in Business Is Important (15:32) - Understanding Incrementality in Marketing (20:53) - Business Data Analysis Tools and Strategies (26:27) - Market Research and Data Analytics Importance  

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She has also a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing. Sam's talent is an excellent blend of creativity and technical skills, making her services end-to-end from ideation to integration. Her philosophy is based on approaching every opportunity holistically, taking into consideration the big picture while maintaining a point-of-relevance mindset. Her extensive experience in the industry, combined with her unique ability to translate complex technical matters into actionable insights, makes her a valuable resource for marketing and engineering leaders.Connect with Sam:Website: https://thegray.company/Podcast: https://thegray.company/opinionated-seo-opinionsLinkedIn: https://www.linkedin.com/in/samantha-torres-seo/Company Page: https://www.linkedin.com/company/graydotco/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

Owners and marketing executives hire Philippa to find hidden insights in their digital analytics that will grow their business and cut wasted spending. She has over 20 years of experience in translating the numbers into creative ideas to move the business forward, discover new markets, and maximize return on investment. Philippa's website https://www.websitesthatwin.com/   SuccessGrid Instagram: https://www.instagram.com/successgridofficial/   Show notes: https://successgrid.net/sg199/   If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid    

Nina Müller and Sergio Maldonado discuss a few recent events across the EU, the UK, and the US: Yahoo/Uber ePrivacy fines, Google Chrome (Incognito Mode) settlement, US Congress Social Media hearing, upcoming UOOM/ Global Privacy Control enforcement across various states, and Spain's AEPD Guidelines to circumvent cookie consent requirements for high-level Digital Analytics.  Please find relevant links and additional updates across all of our usual core sections (ePrivacy and regulatory updates; MarTech and AdTech; AI, competition, and digital markets; PETs and Zero-Party Data; future of media) on the PrivacyCloud website.

In this podcast, Krish explores the process of digital analysis and how to take the analysis forward. He discusses different approaches to analyzing product usage, including general product usage analysis, client-specific product usage analysis, feature-specific product usage analysis, ad hoc analysis, and usage pattern analysis. Krish emphasizes the importance of communicating the analysis to the product team and translating it into meaningful requirements for the engineering team. Takeaways Digital analysis involves analyzing product usage and user behavior. Different approaches to analysis include general product usage analysis, client-specific product usage analysis, feature-specific product usage analysis, ad hoc analysis, and usage pattern analysis. Communicating the analysis to the product team is crucial for making informed decisions. Translating the analysis into meaningful requirements helps guide the engineering team. Chapters 00:00 Introduction and Recap 03:58 Communicating Analysis to Product Team 04:59 General Product Usage Analysis 09:34 Client Specific Product Usage Analysis 14:51 Feature Specific Product Usage Analysis 20:39 Ad Hoc Analysis 25:25 Usage Pattern Analysis 31:03 Translating Analysis into Requirements Snowpal Products Backends as Services on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Mobile Apps on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Learners and Course Creators

Volvemos a la carga con las novedades más candentes en las áreas de siempre.  Con Cris Moro y Sergio Maldonado.  ePrivacy y marco regulatorio Multas y sanciones 41 estados (de los 50 en EEUU) demandaron a Meta a finales de octubre acusando Instagram y Facebook de introducir elementos de manipulación de la dopamina que generan adicción de forma deliberada, contribuyendo a problemas de salud mental. Este nuevo ángulo puede evitar que Meta se acoja a la inmunidad que le otorga la Sección 230 con respecto al daño que pueda ocasionar a otros el contenido publicado por sus usuarios. En diciembre, Google aceptó un acuerdo extrajudicial de 5.000 millones de dólares en California por el seguimiento que hace de la actividad de los usuarios cuando estos han seleccionado el modo “Incógnito” de su navegador, que se supone que venía precisamente a ofrecer este nivel superior de intimidad.  A finales del mismo mes la CNIL impuso una multa de diez millones de euros a Yahoo! por servir veinte cookies con independencia de que el usuario las aceptara o negara en el gestor de consentimiento facilitado. Una vez más, se trata de una empresa que bajo el RGPD debería ser multada en Irlanda (“one stop shop”), pero la Directiva ePrivacy (integrada en el artículo 82 de la Ley de Protección de Datos francesa) se queda en el ámbito nacional. Novedades legislativas, jurisprudencia y directrices El 1 de diciembre se aprobó el Reglamento de Ciber-Resiliencia. Todos los juguetes o dispositivos electrónicos conectados a internet tendrán que seguir el marco de seguridad contemplado desde enero de 2027. El 11 de diciembre California aprobó una propuesta para exigir a las páginas web que respeten las señales de opt-out de los navegadores, lo cual por fin forzará a Chrome, Safari y Edge a unirse a Brave, DuckDuckGo y Firefox en el soporte de Global Privacy Control y otros estándares similares. Otros estados como Colorado ya han codificado similares exigencias.  La UE llegó a un acuerdo sobre el Reglamento de IA en el trílogo de diciembre, incluyendo requisitos para modelos fundacionales. Ahora tendrá que ser ratificado por los estados miembros.  La AEPD ya había publicado una nueva guía para el uso de cookies el año pasado y la única novedad iba a ser su fecha límite de aplicación el 11 de enero, pero ahora ha publicado una nueva Guía para el uso de cookies “analíticas” que permite hacer medición de tráfico en páginas web sin pedir consentimiento.  MarTech y AdTech Google lanzó Ads Data Manager para ayudar a los anunciantes a gestionar sus datos de primera parte (a diferencia de Ads Data Hub, que venía a ser su Data Clean Room para hacer peticiones a los datos de primera parte ostentados por el propio buscador). Los Data Clean Rooms han estado muy calientes este trimestre. Snowflake compró Samooha hace unas semanas y LiveRamp ha comprado Habu en días pasados. IA, Competencia y Mercados Digitales  El New York Times denunció a OpenAI y a Microsoft en diciembre por incumplimiento de derechos de autor en el uso de sus artículos para entrenar algoritmos que terminan escupiendo contenidos destinados a competir con la actividad periodística llevada a cabo por este medio. PETs y Zero-Party Data En septiembre comenzó a aplicarse el Reglamento de Gobernanza de Datos de la UE, que promueve el uso de datos abiertos o el reciclaje de datos para su aprovechamiento general y democratización. En el caso de datos personales crea la figura de intermediarios de confianza para solventar la posible contradicción que pueda presentarse con el marco de protección de datos personales.  Futuro de los medios 83 editores españoles (a través de la Asociación de Medios de la Información - AMI) denunciaron a Meta a final de año por incumplir sistemáticamente el GDPR desde 2018, pidiendo una compensación de más de 550 millones de euros por los daños y perjuicios acusados en el sector como consecuencia. OpenAI ha llegado a un acuerdo con Axel Springer (Business Insider, Político, etc.) para usar sus contenidos en el entrenamiento de algoritmos, pero también para ofrecer noticias frescas a las puertas del año que albergará lo que se ha bautizado como “las primeras elecciones de gran impacto sometidas a los riesgos de la IA generativa”.

This podcast episode explores digital analytics tools, with a focus on FullStory. The host provides an overview of digital analytics and its importance in understanding user behavior and improving online marketing strategies. The features and configuration of FullStory are discussed, including the ability to analyze user activity, track frustrated sessions and rage clicks, and use UTM campaigns for tracking. The episode also touches on the use of DataDog for digital analytics and highlights the various aspects that can be analyzed, such as session length, user behavior, and conversion rates. The episode concludes with the importance of using digital analytics to improve business performance. Takeaways Digital analytics tools help gather, analyze, and interpret data from digital sources to understand user behavior and improve online marketing strategies. FullStory is a digital analytics tool that provides detailed insights into customer behavior, allowing for optimization of webpages, marketing campaigns, and online initiatives. Features of FullStory include analyzing user activity, tracking frustrated sessions and rage clicks, and using UTM campaigns for tracking. Session length and active time are important metrics to consider for user engagement and scalability. Frustrated sessions and rage clicks can provide insights into user experience issues and areas for improvement. UTM campaigns and sources can be used to track and analyze the performance of digital marketing campaigns. DataDog is another tool that can be used for digital analytics and offers features for monitoring and observability. Digital analytics can be customized to analyze different aspects such as user behavior, page performance, and conversion rates. Using digital analytics can help businesses improve their online presence, understand user needs, and make data-driven decisions for growth and optimization. Chapters 00:00 Introduction and Context 01:27 Overview of Digital Analytics Tools 03:49 Exploring FullStory 07:14 Configuring FullStory 09:40 Analyzing User Activity in FullStory 13:13 Additional Features of FullStory 19:00 Importance of Session Length and Active Time 20:04 Optimizing User Experience and Scalability 21:45 Frustrated Sessions and Rage Clicks 22:33 Understanding Frustrated Sessions and Rage Clicks 23:37 UTM Campaigns and Sources 26:34 Using UTM Codes for Tracking 28:38 Customizing Analysis Parameters 29:42 Exploring DataDog for Digital Analytics 31:56 Analyzing Different Aspects of Digital Analytics 38:00 Using Digital Analytics to Improve Business 39:16 Conclusion Snowpal Products Backends as Services on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Mobile Apps on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Learners and Course Creators

In this episode of KAJ Masterclass LIVE, join host Ajay as he engages with the brilliant Philippa Gamse, a seasoned internet veteran with over two decades of experience. Dive into the dynamic realm of digital analytics and discover the strategies that can truly skyrocket your business. From decoding the ever-changing landscape of the internet to leveraging tools like Google Analytics, Philippa unveils essential insights for small businesses and entrepreneurs.

We're currently taking a break for the holidays.  We'll be back with new episodes starting on January 3, 2024.   This episode originally aired on August 3, 2022.   The people that make up the digital analytics space come from a variety of backgrounds and have wildly different educational backgrounds and career paths.  Unlike other careers, there are no prescribed paths or series of steps to get into and move forward with a career in digital analytics.   What are some of the common traits that have made these folks with all sorts of different journeys?  What are some key things that will make someone successful in digital analytics?   On this week's episode of the 33 Tangents podcast, Jim and Jason discuss what they see as key factors to have a successful and thriving career in digital analytics.  They draw upon their intended career paths, their experience getting into the industry, and those they have worked with.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don't forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg  

In this episode we chat to Greg Brouwer, Sr VP Technical and Andrea Leroux, Head of Digital Analytics from Teck Resources who are one of Canada's leading mining companies with operations and projects in Canada, the United States, Chile and Peru. We are going to talk about how Teck Resources used the power of artificial intelligence to generate value in the mining industry and about some exciting recent developments. We're recording this episode shortly after the Resourcing Tomorrow conference in London, where Greg shared some examples of what Teck has been up to in this space, so we hear some additional details directly from Greg and Andrea about recent AI developments. KEY TAKEAWAYS Teck Resources, a leading mining company, has successfully leveraged artificial intelligence (AI) and digital analytics to drive value in the mining industry. The company's Race 21 program, which stands for Renew, Automate, Connect, and Empower, focused on sensorisation, data connectivity, automation, and leveraging advanced analytics to solve real-world mining problems. Teck Resources has seen significant success in deploying digital solutions that have had a positive impact on key performance indicators (KPIs) such as throughputs, recoveries, and water treatment. The company is now focused on operationalising its software development capability and scaling its commercial-grade solutions across all of its mining operations. Teck Resources is actively seeking collaboration with other mining organisations to drive innovation and create a mining digital technology ecosystem. They believe that collaboration and sharing of technologies and techniques will lead to the greatest sustainable value for the industry as a whole. BEST MOMENTS "We're constantly changing... We have merged the technology expertise with the SME knowledge."  "Digital analytics is tech's in-house software development capability... providing stable and predictable outcomes at our operations."  "We realised that there was likely a significant potential there that we could go after... there's something here." "It's the understanding of how you apply that technology... and how you build and sustain that technology in a cost-effective, reliable way. That's really tricky." VALUABLE RESOURCES Mail:        rob@mining-international.org LinkedIn: https://www.linkedin.com/in/rob-tyson-3a26a68/ X:              https://twitter.com/MiningRobTyson YouTube: https://www.youtube.com/c/DigDeepTheMiningPodcast  Web:        http://www.mining-international.org https://www.teck.com/technology/ ABOUT THE HOST Rob Tyson is the Founder and Director of Mining International Ltd, a leading global recruitment and headhunting consultancy based in the UK specialising in all areas of mining across the globe from first-world to third-world countries from Africa, Europe, the Middle East, Asia, and Australia. We source, headhunt, and discover new and top talent through a targeted approach and search methodology and have a proven track record in sourcing and positioning exceptional candidates into our clients' organisations in any mining discipline or level. Mining International provides a transparent, informative, and trusted consultancy service to our candidates and clients to help them develop their careers and business goals and objectives in this ever-changing marketplace. CONTACT METHOD rob@mining-international.org https://www.linkedin.com/in/rob-tyson-3a26a68/ Podcast Description Rob Tyson is an established recruiter in the mining and quarrying sector and decided to produce the “Dig Deep” The Mining Podcast to provide valuable and informative content around the mining industry. He has a passion and desire to promote the industry and the podcast aims to offer the mining community an insight into people's experiences and careers covering any mining discipline, giving the listeners helpful advice and guidance on industry topics. 

This episode explores: Why aren't supply chain leaders seeing the value they expect from digital trade-off analysis technology? (4:45)Creating returns on digital trade-off analysis investments by closing the “digital to reality gap” through localized, cross-functional decision makers. (07:03) Who are localized, cross-functional decision makers? What roles do they hold? (10:06)How does decision making change going forward? How do chief supply chain officers (CSCOs) know what choices to send down to localized decision makers? (11:34)Three steps toward reaping the decision-making benefits localized leaders can provide. (20:40)Host Caroline Chumakov and Gartner Research Director Suzie Petrusic discuss how digital trade-off analysis technology is not providing the expected benefits, and how supply chain leaders should respond. As discussed in Suzie's research Leverage Human Visibility and Digital Analytics for Better Decision Making, global, end-to-end (E2E) decision makers rely on digital technology and data-derived models to make better decisions. However, poor process adherence and incomplete process digitization mean these technologies and data models provide crystal-clear insight that is fundamentally flawed and inaccurate. Therefore, Suzie and her research recommend leveraging the human visibility from localized, cross-functional leaders to improve decision making. Caroline and Suzie discuss the reasoning and data behind these findings, as well as recommendations for supply chain leaders looking to employ them.Suzie Petrusic, Ph.D., is the Gartner Senior Director Analyst serving chief supply chain officers in all the areas of supply chain related to strategy leadership and execution. She has authored and co-authored research and case studies on topics such as risk, supply chain maturity, the future of the supply chain, customer enablement, inflation and recession, and supply chain constraints. She also leads Gartner's research agenda for chief supply chain officers. Upcoming research topics from her team include supply chain sustainability and digital technology.

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In this episode, we are delighted to have Arvind Balasundaram as our guest, who serves as the head of the Commercial Insights & Analytics (I&A) division at Regeneron, a pioneering biotechnology firm renowned for its groundbreaking medical innovations. Our conversation centers around data, analytics, and artificial intelligence (AI)'s pivotal role in the Life Sciences industry. Arvind shares his insights on the three significant shifts currently unfolding in the realm of data and analytics, and he delves into the crucial consideration of quantity versus quality when making data-driven decisions. Tune in to gain a deeper understanding of how the dynamics of this industry are transforming.   IN THIS EPISODE:   [4:06] Arvind discusses significant changes in data and analytics and focuses on the first major change. [8:18] The second major change is the evolution from small data to big data we can store.   [10:43] The third change is how much data we have to parse before we get to knowledge and how quickly we have to turn it around from input to output. [12:41] Arvind shares his thoughts on the quality versus the quantity of insights and what insights and analytics are all about. [17:56] Arvind discusses how you make choices on what data you select. [22:34] Arvind explains why decision-makers need to drop their biases regarding data curation, and he gives an example. [25:55] Arvind discusses the realm of possibility versus probability.  [33:44] Arvind explains what he sees as the challenges moving forward and how he sees mindset and culture changing.   KEY TAKEAWAYS   The concept of having more data is good; however, what is more important is getting the data you need, not just more and more in quantity. The cost of data can be prohibitive, so the selection of the data used is critical. Data that includes sentiment would be a more accurate way of doing insights and analytics in healthcare.   BIOGRAPHY: Arvind Balasundaram    Arvind leads the Commercial Insights & Analytics (I&A) group at Regeneron, a leading biotechnology company that invents life-transforming medicines for people with serious diseases. In this capacity, he oversees the implementation of deep insight frameworks and analytical capabilities to help bring the power of science and new medicines to patients who need them. A primary focus of the I&A group is to help realize Regeneron's mission to do well by doing good. Prior to Regeneron, Arvind also spent time at Sanofi, Johnson & Johnson, Bristol-Myers Squibb, and Pfizer, mainly on the early pipeline and launch side of the business. During his tenure at these companies, he participated in several industry-leading pharma brand launches, spanning diverse therapeutic areas.  Arvind earned his MBA from the Owen Graduate School of Management at Vanderbilt University. He also recently attained the Award of Achievement in Digital Analytics degree from the University of British Columbia (in association with the Digital Analytics Association) and a Certification in Data Science at UC Irvine (in association with Predictive Analytics World). He is a former Associate in the Applied Analytics Capstone program at Columbia University and a member of the Design Thinking Advisory Board at Rutgers University. Arvind is a past President of the Pharmaceutical Management Science Association (PMSA). His interests include exploring new capabilities to enrich the understanding of customer experience and engagement in omnichannel business ecosystems, staying engaged in the evolution of machine intelligence and AI, and identifying choice contexts and biases in noisy decision-making environments.    YOUR HOST: JASMEET SAWHNEY    Jasmeet Sawhney is a life sciences industry executive, marketing leader, and serial entrepreneur with deep roots in technology and data analytics. He is currently the global head of marketing at Axtria. Jasmeet has over 20 years of experience in the life sciences domain and has helped build and scale three successful companies. He has received several company and individual awards, including Inc 500, Deloitte Fast 500, Crain's NY Fast 50, NJBiz Fast 50, Business of the Year, SmartCEO Future 50, Top CMO, Forty Under 40, and many more.   Jasmeet Sawhney - LinkedIn   Axtria on LinkedIn   Arvind Balasundaram - LinkedIn

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- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.Articles mentioned:Transformations in GTMDear Google Analytics 4Connect with Talia:LinkedInTwitter: @TaliaGwYouTube: @TaliaWolfCRO TrainingNewsletter

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Leads are a much more powerful metric.

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One of the faults of the digital analytics industry is that we often assume the value of what we're doing is clearly apparent.    Does your buyer actually care about digital analytics? Do they have a vested interest in the outcome of the project or are they just signing another SOW? Are you just doing stuff that is cool to you with no actual value to the wider organization?   On this episode of the 33 Tangents podcast, Jason and Jim discuss how to recognize if digital analytics is important to your organization and how to address it.  They also discuss certain things digital analytics implementers and practitioners do which actually lessen the importance of data for others in their organization. THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don't forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg  

How does one use marketing analytics to drive business success? Avinash Kaushik, Chief Strategy Officer at Croud and former Sr. Director of Global Strategic Analytics at Google joins Jon Krohn live for an exciting episode that covers the transformative power of AI, his 'four clusters of intent' framework and the value of hands-on data tools. This episode is brought to you by Pathway, the reactive data processing framework (https://pathway.com/?from=superdatascience), by Posit, the open-source data science company (https://posit.co), and by Anaconda, the world's most popular Python distribution (https://superdatascience.com/anaconda). Interested in sponsoring a SuperDataScience Podcast episode? Visit JonKrohn.com/podcast for sponsorship information. In this episode you will learn: • What is a chief strategy officer? [3:55] • Brand vs performance analytics [7:23] • Incrementality-centric marketing [32:53] • Avinash's time at Google [37:54] • How to maintain human-touch with AI [48:58] • Four clusters of intent framework [1:11:28] • Avinash's most significant career challenges [1:17:18] Additional materials: www.superdatascience.com/677

1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teamsimmer.com/3. New gtag.js article on Juliana's Technical Marketing Blog - https://juliana-jackson.com/gtagjs-ga4-implementation-guide/4. Connect with Tina on LinkedIn - https://www.linkedin.com/in/tina-luedtke5. Templates for tech docs: https://gitlab.com/tgdp/templates -- Hands-on templates to support you with writing docs. Occasionally new templates get added after they have been through a peer-review process. 6. The Good Docs project: https://thegooddocsproject.dev/community/ -- The Good Docs Project community. They also welcome people who just gotten started in the documentation and want to embark on the journey to becoming a tech writer. There's a good mix of novices and experienced writers, so you usually find good mentors. 7. Technical writing courses from Google: https://developers.google.com/tech-writing/overview -- These are great for people who need to write docs but don't want to become fully-fledged tech writers. 8. Season of Docs: https://developers.google.com/season-of-docs9. Tina's blogpost for Season of docs: https://opensource.googleblog.com/2023/02/kickstarting-your-tech-writing-career-with-open-source.html -- This should also have some wisdom nuggets in it for people who usually don't write docs.

Digital analytics agencies are not all the same.  There are a wide variety of services that can be offered and each digital analytics agency has their own approach.   Why would a company want to work with a digital analytics agency?  What benefits could an organization realize?    On this week's episode of the 33 Tangents podcast, Jim and Jason discuss the reasons why a company would want to work with a digital analytics agency and the steps they need to take to understand what they really need.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don't forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

Do you believe your organization has a need to work with a digital analytics agency, but not sure where to start?   In the Digital Analytics & Marketing space, what kinds of agencies exist?  What are the different services available to an organization?  Isn't hiring an agency just hiring an agency and asking these questions pointless?   On this week's episode of the 33 Tangents Podcast, Jason and Jim discuss why an organization employees the services of an agency the types of service companies that exist in the digital analytics space.  They discuss the impact of experiences both client side & agency side at various points in their career to date.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don't forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg  

With Nina Müller, Ethical Commerce Alliance Director and host of the Ethical Allies podcast. References: Full Newsroom (Fall 2022) Tara Taubman-Bassirian on the Instagram fine Peter Hense on valid consent Cory Underwood on Google Analytics and Sephora Derek A. Lackey on Joe Biden's Executive Order (a marketer's perspective) Stephan Grynwajc on Joe Biden's Executive Order (a lawyer's perspective) Selected updates:  Enforcement Starting with Europe, the most discussed recent case, and perhaps the most complex, is Ireland's 405m EUR fine to Meta for the manner in which it exposed contact details for 13-17 year olds on Instagram business accounts. At its core: the European Data Protection Board (EDPB)'s intervention to find a compromise between the Data Protection Commissioner (leading supervisory authority for most US tech giants) and other Data Protection Agencies accusing it of resting on its laurels.  Perhaps even more relevant to the interplay that we mostly care about (MarTech/AdTech + Privacy) was the French DPA's announcement of a potential 60m EUR fine for Criteo. All hints point to a lack of proper oversight in the obtention of valid consent through publishers and advertisers. The role of these two was instrumental in building what the company had once claimed were “IDs and interests for 72% of all internet users”, so this case could bring us full circle into the Consent Management Platforms debate and whether they can be relied upon. All in all, it is no wonder that Criteo has moved firmly into first-party data territory, now calling itself a Commerce Media platform.  The Digital Analytics space got its own share of excitement too. Denmark became (with Austria, France, and Italy) the fourth country to make it clear that Google Analytics breached the GDPR unless additional measures are taken. As explained in detail by France's CNIL, the only way to avoid scrutiny was using a reverse proxy (a company's own EU-based server, filtering out important pieces of information prior to forwarding calls to Google's servers). As many will remember, this was only the tip of the iceberg of the 101 complaints filed by NYOB against companies using either Google Analytics or the Facebook pixel.  Next in line was TikTok, quickly catching up with Meta/Facebook and Google in terms of privacy violations, penalties, privacy lawsuits and privacy-related scandals. Its latest trophies: the UK's DPA (ICO)'s proposed 27m GBP fines for its mishandling of children's data (they were allowed to sign up without parental consent, information provided was insufficient, and special categories of data were being processed), a 92 million settlement in Illinois (under the State's Biometric Information Privacy Law on which every major social media platform has stumbled before) and recent coverage of the manner in which its tracking pixels follow everyone around the web. Legal updates It may not be a new law or court case, but Joe Biden's Executive Order to make room for the EU-US Data Privacy Framework (Privacy Shield 2.0) is the biggest piece of news on this front. All going well in Brussels, it could put an end to the nightmare currently faced by the millions of customers of US-based SaaS MarTech and AdTech solutions that happen to process data on US soil, including Google Analytics, Mailchimp, HubSpot, or Salesforce Marketing Cloud.  For its part, the UK wants out of the GDPR and this could actually result in a more dynamic environment (it relied on an Oxford University research that claimed that the GDPR is costing UK businesses 8% of their profits). For one thing, they are proposing to let small businesses get on with their lives.  Future of media Elon Musk completed his acquisition of Twitter, announcing monthly charges to its heaviest users - starting with those displaying a “verified” blue icon, who happen to be the ones caring the most about the status their identity or following confers to them. This was criticized as a “misinformation nightmare”, in very timely Halloween fashion. 

Har du fået lagt en plan for, hvad du skal gøre, nu Google Analytics (lige nu) er dømt ude? Har du fået set på alternativer eller håber du på, at der kommer en ny aftale til næste år?  Der findes et dansk alternativ. Det er lige kommet ud, det er gratis og det er nemt at komme i gang. To simple scripts og du er kørende.  Løsningen hedder Digital Analytics fra Dreamdata.  Og så måske det bedste af det hele: det er udviklet til B2B virksomheder. Fordi, det er bare anderledes at måle effekten af din markedsføring som B2B virksomhed. Det bøvler vi i hele tiden. Kom den her i øret. Steffen Hedebrandt fortæller, hvordan de på tværs af de B2B virksomheder der bruger Dreamdatas løsning, ser ind i en B2B kunderejse, med mere end 30 website sessions, fordelt på mere end 2 beslutningstagere og med hele 192 dage, fra første besøg til et egentligt salg.  Hvor den klassiske analytics ser på individer, ser Dreamdats datamodel på “accounts”, altså virksomheder. Det er en helt anden tilgang, der er er mere B2B mindet end noget jeg har set før. Få en god introduktion til udfordringerne og hvordan Steffen ser, at en account baseret analytics kan være en del af løsningen, når du skal vurdere, om du bruger dine markedsføringskroner bedst muligt. Og når det nu er gratis og nemt at implementere, så opet dig som bruger, få det implementeret og se på det om en 30 dages tid. Så ved du om det har værdi for dig eller ej.

Getting started in a career can seem daunting enough.  Once established, the need to grow and expand will present itself to prevent becoming stagnant.  In the digital analytics space, opportunities are not normally handed to you, you'll need to search out the opportunities to grow. Once someone has started working in digital analytics, how are they able to grow their career?  What resources are available?   On this week's episode of the 33 Tangents podcast, Jason and Jim are joined by Jenn Kunz to discuss how they've developed their careers in digital analytics.  They talk about where they started and the opportunities they've sought out over the years. WHERE TO FIND JENN Website: www.digitaldatatactics.com Twitter: twitter.com/Jenn_Kunz THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don't forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

Value is a relative concept.  As per the cliche, “what is one man's trash is another man's treasure.” When it comes to Digital Analytics, this is certainly the case.  What those in and close to it in an organization see as valuable, those on the outside often do not.  It's often a tough go when trying to sell insights that have been uncovered to upper levels of management.  At the start of the Covid pandemic, the digital analytics teams were part of the first round of layoffs and furloughs at many companies.   This begs the most basic question, what is the value of digital analytics?  How should one approach selling the value of digital analytics to senior and executive leadership?   On this week's episode of the 33 Tangents podcast, Jason and Jim discuss how digital analytics is benefit organizations and ways analytics teams can communicate that value to others in the organization so it resonates.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don't forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg  

We had the pleasure of speaking with an analytics industry veteran, Amplitude product evangelist, and author of the definitive book on Adobe Analytics, Adam Greco. Joining Billie and Billy for their deep dive with Adam is a special co-host, Jeremy Stern, who leads our Analytics practice at WillowTree. In this episode, you'll hear about Adam's decision to leave his role in consulting to become a product evangelist for Amplitude and his insights on how product and marketing teams can increase collaboration. Adam also does some vision casting, predicting a massive convergence of digital analytics platforms in the future. Whether you're just starting out in analytics or leading a large product team, this episode is an invaluable resource. Topics Discussed:Product Analytics vs. Marketing Analytics The rise of the Product Team, and what's driving this organizational shiftHow Amplitude is leading the way in analytics toolingAdam's recommendations for building the best life-cycle marketing and analytics tech stack How to turn product analytics into a profit center by experimentation and rapid iteration How to write a use case through his "Digital Analytics Jeopardy." Related Materials:Are you interested in learning more about Google's Universal Analytics Sunset? Here is a WillowTree look at GA4 and alternative platforms. Do you want to learn more bout how to write a use case? Check out Adam's blog here. 

This episode originally aired on December 1, 2021.  We'll be back with new episodes on  September 7, 2022. “If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I'm going to do my own thing.' “  - Yvon Chouinard What are some of the unique nuances that digital analytics solutions should consider for a B2B site?  Can the same solution cover both a B2B site and a B2C site?  What are some of the finer details that make all the difference? On this week's episode of the 33 Tangents podcast, Jim and Jason focus the what is needed when designing a solution for a B2B site and how companies often get it wrong.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg    

Exploring a Career in TechWe've partnered with Toyota to bring you this insightful conversation full of career tips and recommendations for folks interested in a career transition or in career growth. Hear from a diverse panel of speakers working in the digital and IT space at Toyota to learn more about why they love their job and how you can join their team. You can learn more about openings at Toyota here: https://www.toyota.com/usa/careers/ttr   About our Guests Loreal Vasquez is Senior Manager, HR People Solutions & Services at Toyota North America. She has had an extremely diverse and accomplished journey with the company and has served in a variety of roles across Toyota's Service Operations, IT and Financial Services organizations over the last 18 years. Loreal has a Bachelor of Arts in Communication, holds multiple Agile certifications, and is a Project/Change Management Professional.  She is an 7th generation Latina from Arizona, wife and mother to two boys and one girl.Emily LeMay Gaitan is Senior Manager of Digital Strategy and Continuous Planning at Toyota North America. She spent over a decade working for nationally renowned consumer and B2C publishers, digital agencies and tech start-ups leading digital strategy, analytics and marketing technology initiatives.  Emily started at Toyota nearly 10 years ago as an external IT consultant and officially joined Toyota as part of the company's move to Plano, Texas in 2017. Emily holds a B.A. in English Literature with a specialization in “Culture of Information” from UC Santa Barbara and an MBA in Integrated Marketing and Digital Analytics from Concordia University, Irvine and has two young children.Tommy Walker is an avid reader, storyteller, and complex problem solver. He has 25 years of experience at Toyota and has directly supported four Chief Information Officers (CIOs) focusing on strategy, organizational change, and talent. He enjoys writing music, making up nonsense with his friends, and spending time with his two cats and 15-year-old dog Rocco.About Tamarindo  Tamarindo podcast is the Latinx show where hosts discuss politics, pop culture, and how to balance it all con calma, hosted by Brenda Gonzalez and Ana Sheila Victorino. Join us as we delve into discussions on race, gender, politics, representation, and life!  Brenda and Ana Sheila are executive producers of Tamarindo podcast with production support by Mitzi Hernández and Augusto Martinez, of Sonoro Media. Jeff Ricards produced our theme song. If you want to support our work, please rate and review our show here. You can get in touch with us at www.tamarindopodcast.com Contribute to the show: https://www.paypal.com/paypalme/tamarindopodcast1 Save 10% on your order of books from Latina-owned Xolo Books with the code TAMARINDO at checkout: xolobooks.com Follow Tamarindo on instragram @tamarindopodcast and on twitter at @tamarindocast  Follow Ana Sheila on instagram @la_anasheila and twitter @Shelli1228 Follow Brenda on twitter at @BrendaRicards

The growth in both the number and the capabilities of digital analytics & marketing tools coupled with the faster speed at which updates can be deployed has made it so organizations can collect ever increasing amounts of data.  While this is a dream for many analysts, how much of that data is actually valuable? What is does an analytics implementation strategy look like through the lens of Sustainable Analytics?  What does it look like when there is no guiding implementation philosophy? On this week's episode of the 33 Tangents podcast, Jason and Jim focus on what it means to have a digital analytics implementation that is sustainable.  They share experiences where collecting more and more data regardless of value was the only thing that mattered and what that mindset led to. WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg    

U-T community engagement specialist Bella Ross, Pacific and community guides editor Abby Hamblin, government and Watchdog editor Sam Schulz, managing editor Lora Cicalo, and editor and publisher Jeff Light discuss the ethics around story digital analytics and whether journalists should worry about subscription conversions.

The people that make up the digital analytics space come from a variety of backgrounds and have wildly different educational backgrounds and career paths.  Unlike other careers, there are no prescribed paths or series of steps to get into and move forward with a career in digital analytics. What are some of the common traits that have made these folks with all sorts of different journeys?  What are some key things that will make someone successful in digital analytics? On this week's episode of the 33 Tangents podcast, Jim and Jason discuss what they see as key factors to have a successful and thriving career in digital analytics.  They draw upon their intended career paths, their experience getting into the industry, and those they have worked with. WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg  

In this episode, Steve Fretzin and Adam Greco discuss:Having the data in order to know how to improve. Evolution of web (now digital) analytics. The analytics you want to track on your website. Working with someone best understanding your analytics.  Key Takeaways:Digital analytics is not digital advertising, but digital analytics can be used to understand how your digital advertising is working.Advertising on LinkedIn is becoming more common as it can be more targeted to specifically who you are trying to reach. Analytics and testing can be used to gain more tract and to get more people to take the action you want them to take. If you have the right web developer, they can add a couple of lines of code on your website to make it easy to pull the analytic information.  "Every click that people make is a way that they're communicating to you, as a firm, what they're interested in." —  Adam Greco Connect with Adam Greco:  LinkedIn: https://www.linkedin.com/in/adamgreco/Twitter: https://twitter.com/adamgrecoBlog: https://amplitude.com/blog/author/adam-greco Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Jim Crompton from the Colorado School of Mines joins us to discuss Digital Analytics and what he calls Digital Oilfield 2.0. Jim spent 37 years with Chevron and has an extensive experience in oil and gas production. TOPICS INCLUDE: Incorporating operator and engineering experience with data Using data models to predict failures and act faster How producers can take advantage of emerging digital technologies in other industries The importance of verifying your data set is accurate RESOURCES MENTIONED IN THIS EPISODE https://kimray.com/training/electric-valve-controller-easy-first-step-oil-and-gas-automation https://kimray.com/training/6-key-terms-upstream-oil-and-gas-automation Connect with Jim on LinkedIn.

When highly disruptive events like the COVID-19 pandemic occur, data science teams may have to throw historical data out the window. Models trained on what happened in the past simply don't work in a radically different present. In this episode, Karin Chu, VP Data Science and Digital Analytics at Peapod Digital Labs, discusses how her team is tackling that challenge head on, particularly as the global supply chain crisis impacts sectors from grocery to apparel. Plus, she explains why two things are so vital to the success of a data science team: ML engineers and a culture of communication. We discuss: How data science teams are navigating the supply chain crisis The vital role of an ML engineer Tips for communicating about data science in business Tune in on Apple Podcasts, Spotify, our website, or wherever you listen to podcasts. Can't see the links above? Just visit domino.buzz/podcast for helpful links from each episode.