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266. Choosing Fun and Adventure in Your Marriage and with Your Family: An Interview with Dan & Sam Mathews Isaiah 55:12 MSG “So you'll go out in joy, you'll be led into a whole and complete life. The mountains and hills will lead the parade, bursting with song. All the trees of the forest will join the procession, exuberant with applause. No more thistles, but giant sequoias, no more thornbushes, but stately pines— Monuments to me, to God, living and lasting evidence of God.” *Transcription Below* Dan and Sam Mathews have been married since 2014 and currently reside in Missouri with their two kids, Canyon and Ember. Since the moment they got married, Dan and Samantha have been living a life of sacrifice and faith. From backpacking in Arkansas to RV road trips across the US, they have always taken the adventurous route. Sam is a lifestyle vlogger and content creator, and Dan hosts a hunting podcast in addition to his social platforms. Together they share their life of adventure online with millions of followers. Follow them on socials @wearedanandsam. Thank You to Our Sponsor: Sam Leman Eureka Questions and Topics We Cover: What are a few adventures you're so grateful you said yes to in life? Matthew 25:26 MSG says, "That's a terrible way to live! It's criminal to live cautiously like that!" So drawing your wisdom from the Lord, how does your faith fuel your sense of adventure? How can we begin to enjoy an adventurous life in our marriage and with our family? Other Episodes Mentioned from The Savvy Sauce Podcast: 82 Traveling with Your Family with Katie Mueller 242 Stories Series: He Gives and Takes Away with Joyce Hodel Connect with The Savvy Sauce on Facebook, Instagram or Our Website Gospel Scripture: (all NIV) Romans 3:23 “for all have sinned and fall short of the glory of God,” Romans 3:24 “and are justified freely by his grace through the redemption that came by Christ Jesus.” Romans 3:25 (a) “God presented him as a sacrifice of atonement, through faith in his blood.” Hebrews 9:22 (b) “without the shedding of blood there is no forgiveness.” Romans 5:8 “But God demonstrates his own love for us in this: While we were still sinners, Christ died for us.” Romans 5:11 “Not only is this so, but we also rejoice in God through our Lord Jesus Christ, through whom we have now received reconciliation.” John 3:16 “For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.” Romans 10:9 “That if you confess with your mouth, “Jesus is Lord,” and believe in your heart that God raised him from the dead, you will be saved.” Luke 15:10 says “In the same way, I tell you, there is rejoicing in the presence of the angels of God over one sinner who repents.” Romans 8:1 “Therefore, there is now no condemnation for those who are in Christ Jesus” Ephesians 1:13–14 “And you also were included in Christ when you heard the word of truth, the gospel of your salvation. Having believed, you were marked in him with a seal, the promised Holy Spirit, who is a deposit guaranteeing our inheritance until the redemption of those who are God's possession- to the praise of his glory.” Ephesians 1:15–23 “For this reason, ever since I heard about your faith in the Lord Jesus and your love for all the saints, I have not stopped giving thanks for you, remembering you in my prayers. I keep asking that the God of our Lord Jesus Christ, the glorious Father, may give you the spirit of wisdom and revelation, so that you may know him better. I pray also that the eyes of your heart may be enlightened in order that you may know the hope to which he has called you, the riches of his glorious inheritance in the saints, and his incomparably great power for us who believe. That power is like the working of his mighty strength, which he exerted in Christ when he raised him from the dead and seated him at his right hand in the heavenly realms, far above all rule and authority, power and dominion, and every title that can be given, not only in the present age but also in the one to come. And God placed all things under his feet and appointed him to be head over everything for the church, which is his body, the fullness of him who fills everything in every way.” Ephesians 2:8–10 “For it is by grace you have been saved, through faith – and this not from yourselves, it is the gift of God – not by works, so that no one can boast. For we are God‘s workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do.“ Ephesians 2:13 “But now in Christ Jesus you who once were far away have been brought near through the blood of Christ.“ Philippians 1:6 “being confident of this, that he who began a good work in you will carry it on to completion until the day of Christ Jesus.” *Transcription* Music: (0:00 – 0:09) Laura Dugger: (0:11 - 1:47) Welcome to The Savvy Sauce, where we have practical chats for intentional living. I'm your host, Laura Dugger, and I'm so glad you're here. The principles of honesty and integrity that Sam Leman founded his business on continue today over 55 years later at Sam Leman Chevrolet Eureka. Owned and operated by the Burchie family, Sam Leman's Eureka appreciates the support they've received from their customers all over central Illinois and beyond. Visit them today at lemangm.com. Dan and Sam Mathews are my guests for today, and you may know them from all the social platforms at WeAreDanAndSam. They live a life of high faith and delightful adventure, and their book, Always Choose Adventure: One Couple's Journey of Chasing the Things in Life That Matter Most, is actually going to release this month. I would highly recommend it. It was an amazing read. I read through it so fast, and it was a great combination of enjoying the stories but learning so much along the way. It's kind of like our chat for today. We're going to cover various stories, but Dan and Sam are also going to give us simple and practical ideas and tips for adding a sense of fun into our marriage and into our family life. Here's our chat. Welcome to The Savvy Sauce, Dan and Sam. Dan Mathews: (1:47 - 1:48) Thank you for having us. We're excited. We are really excited. Laura Dugger: (1:49 - 1:59) Well, I'm so excited to journey back and get to hear more of your story, but will you first just give us an overview of what current life looks like right now? Sam Mathews: (2:00 - 2:29) Yes. Currently, I'm 22 weeks pregnant with our third baby. We have two kiddos. Canyon is almost nine. Ember is seven. We live in Southern Missouri. We love adventuring and traveling, and Dan hunts. We share life on every platform, so just lifestyle, vlogging, and sharing our adventures. We recently settled down in a home, and so this is our first time doing DIYs for ourselves. Yeah, it's a fun season right now. Dan Mathews: (2:29 - 2:46) And Sam loves to host, so I think we have 48 parties scheduled this summer and knocked out a couple already, but yeah, we're excited about life, excited about adventure, and sharing that with people and how they can actually get out and adventure more. Laura Dugger: (2:47 - 3:01) You do that so well, but if we're going back then to more of the origin stories, will you both share your journey of growing up and your stories that eventually led for the two of you to overlap with one another? Sam Mathews: (3:01 - 3:37) Yeah, definitely. It's always been me, my mom, and my sister. My mom was a single mom raising us, born in California, but then she moved us to Southern Missouri when I was young, and this was a great place to raise us. In the Bible Belt, we were raised pretty much in church. She did an amazing job as a single mom, just caring for us and pointing us to Christ. We got plugged into a church very early on. We volunteered there. My sister and I worked there. We attended there, and so we're really involved, and that's how I met Dan when he came to Bible College. Dan Mathews: (3:37 - 4:58) Yeah, I grew up in central Wisconsin. We went to church Sunday morning, Sunday night, Wednesday night, was very, very involved with the kid's ministry and youth group and just any opportunity I could be around that church community, I was. We had a group called Master's Commission that would come up and do outreach at our church. They were from Florida, and I was like, man, I want to do that one day. These guys are awesome. They're doing human videos, and they're all musical. My dad's brother and his family moved down to Southern Missouri, and I get a call one day right after high school. They were like, “Hey, there's a Master's Commission program down here. If you want to do it, we'll pay for it.” I was like, “Sure, let's do it.” Almost no questions asked, just kind of like, all right, tell me the date I have to be there. Then, I started packing stuff up and quit my job and moved down knowing absolutely nobody. I got plugged into the church. I became very, very involved, and then just built a community, and through that, I went there with Sam's sister, her older sister, and I got to know Sam, and then I ended up working out at the gym that she worked at. Sam Mathews: (4:59 - 5:00) Which was at our church. Dan Mathews: (5:00 - 5:15) Which was at the church, and so we were just around each other all the time, and that kind of developed over years and years and years. Then one day, I was like, wow, this chick is awesome, and now we're here doing podcasting. Laura Dugger: (5:16 - 5:32) Which is incredible. Okay, so just to pause, and you go into more of these stories, love your books, so easy to read, but can you take us back to what you both first thought of one another when you were meeting those days at the gym? Oh, gee. Sam Mathews: (5:33 - 6:22) For sure, Dan is the life of the party, like he is comedy, and just, he has all the jokes, and definitely a charmer with all the ladies, but so fun to be around, and not only his humor draws you in, but I didn't grow up with a father, and so I liked the, I don't know, like strong aspect that he had, just like the confidence, and then his relationship with the Lord was something that I desired to have for myself, you know, a leader in a couple like together, someone to point me towards Christ, but the lightheartedness and jokes and humor keep the hard days fun, but that for me was, you know, I always can count on you for a good joke. Dan Mathews: (6:23 - 6:41) Yeah, I, when I first met Sam, it was kind of in a group setting, and it was with her older sister with my younger brother, and it was like, oh, this is, you know, Justine's sister. Little sister. Didn't really think a whole lot of it, but after a couple years, I think you were probably a sophomore at that time when I first met you. Sam Mathews: (6:41 - 6:42) Yeah. Dan Mathews: (6:42 - 7:36) And, and then after a couple years, it was like she was volunteering in the youth group, and she was on the recreation staff at our camps, and so it's like we were spending more time together, and I'm like, oh, Justine's sister's kind of cute, and yeah, we started, we started just kind of a friendship. We were just around each other all the time. I mean, like before we were dating, we're really interested in each other. It's like I was walking back from the lake, and she'd hop on my back, and I'd just give her a piggyback ride up to the cabins, and then looking back, I'm like, wow, our lives just were really intermingled and overlapped for years and years, but early on, she was younger. She had braces. She was a hip-hop dance instructor, so I mean, she would have like one sweat pant leg rolled up, high-top Nikes on all the time, like thought she was the coolest thing ever. Laura Dugger: (7:36 - 7:52) I was. I didn't think. Oh, that's amazing. I love that, and my husband and I were also friends first, and I feel like that does set you up well in marriage. Like you've got your built-in buddy. Sam Mathews: (7:53 - 8:30) Exactly. I was going through pictures yesterday, because I was going to post a trend online, and it was like, oh, how cute. How many months have you been married? And it's like months? You put a picture for every year, and it's like we've known each other since like 2008, maybe 2009. Then, like started our like dating in 2010. I look at pictures of us from 2010 as a couple. I'm like, oh, my gosh, we've grown so much just like, you know, like physically, but even just relationally and spiritually, and like it's crazy looking back, and so thankful for so many years of friendship with him, but you know, relationship-wise, it's been great. Dan Mathews: (8:30 - 8:52) Well, and I feel like doing life together is a great model before ever like the romantic side comes in. You get to know the person in group settings. You get to know who they are without the interest, because people can put on a different face once you're trying to impress somebody, you know, but we were just being our genuine selves around each other for a long time. Sam Mathews: (8:52 - 8:59) Probably saw some stupid moments, some hard moments, but that's, yeah, that's what you want to see before you get into a relationship with someone. Laura Dugger: (9:00 - 9:12) Absolutely. Yeah. And as we're starting back that far, then when you reflect back, what are some of the adventures that you're most grateful you've said yes to in life? Sam Mathews: (9:13 - 10:38) Yeah. Oh, my gosh. I feel like dating, we weren't even dating at this point, the canoe trip when you did a master's commission, and that was so fun. It was like all of his friends, my sister, all the master's commission group went kayaking, and I decided to tag along as a sibling, and his brother did, and maybe a couple others. And that was fun, but it also gave me an opening into how Dan adventures, because his way of adventuring is way different than mine. I grew up, like I said, with a mom. We would camp at a cabin, and you'd pack the car full of everything you need. Dan would literally just put everything in a backpack and hike in two miles to go camping. And so being in that group, going kayaking, it was so fun, and it sparked this new love for adventure and new desire to learn a new way of adventuring. That was so fun. I mean, that was before we were married, but this is kind of jumping far ahead, but when we were married, we moved to Colorado for a couple of years, and although it was a hard season for us, we learned so much. We gained so much from it. A lot was birthed in us in that season. I mean, physically, I welcomed my daughter. We welcomed our second child in Colorado, but spiritually, I think God planted a lot of seeds that it may not have been a tangible adventure of being out in the woods, but spiritually, we were in the woods, and we grew so much, and I'm glad we said yes to it because it opened the door and led to so many other things. Dan Mathews: (10:38 - 12:31) Yeah, I feel like a lot of our adventures, some are traditional. I mean, a big adventure for me was leaving home. I mean, I moved straight out of my parents' house to a different state, and that was totally crazy for me. But then watching Sam, I mean, she moved out to California for a summer, went to a ministry out there. Then I saw her go to Colorado and Nanny for a couple, all summer long, and so I was like watching this, and we were talking, and I realized, like, we're both all in on an adventurous life, and even when we don't have the answers, it's like, is the Lord telling you not to do it? No? Okay, well, then we'll see what happens, and I thought that was really cool to watch her just like, oh, I'm going to California for a summer, and at first, I was like, please don't. I don't want you to come all the way to California, but then I was like, that's going to be so incredible. Like, you're just leaving everything behind and starting over for a whole summer in a different state, and so that was like the early dating years where we were kind of doing our own adventures, but we were watching and encouraging each other in doing them, and then we started actually going out and camping and floating rivers and hiking up waterfalls, and if you've never camped in the backcountry with someone, I suggest doing it. It's a great metric for if there's someone you want to marry. Like, if you can figure out canoeing and camping, you're probably going to be okay in marriage. That's good. And so, yeah, we started doing that stuff, and then from there, it was just like one after the next, going to Alaska, camping in grizzly country by ourselves, and it's our first time there. Like, we've done some pretty wild things, some pretty traditional things, but at the end of the day, all of the adventures are what brought us together. Laura Dugger: (12:32 - 12:45) Well, and just thinking of the adventure that drew you together, and then also your current platforms on socials and vlogging and preserving all of these pictures, like you said, you've captured all the pictures throughout the time. Sam Mathews: (12:45 - 12:45) Yes. Laura Dugger: (12:47 - 12:58) When you look back, do you feel like God had given you little seeds of what was yet to come or what kind of career you would be in someday, or was this totally a shock to both of you? Sam Mathews: (12:59 - 13:57) You know what? Looking back at pictures or even videos that I took, I could see how it was something that the Lord was birthing in us, and I would say probably me so more than Dan. I think Dan's like, whatever you want to do, I'm along for the ride type of thing. It probably wasn't his first choice as a career, but now that we're in it, we love it and we're thankful for the blessing it is to our family and the time that we get to spend with the kiddos. But I look back and I started videoing and taking pictures like years before even starting on social media, and then even the first few months in the year of sharing, it was like I didn't know what I was doing, but I still wanted to just share life and encourage people and love on people and inspire people. And yeah, it's crazy to look back on, but I also see the work the Lord was doing to get it all started before we even thought about it and knew that it would be something that we'd be doing. Dan Mathews: (13:57 - 16:00) Yeah, and I feel like with Sam, she gets promptings from the Lord that she doesn't know what it is. She doesn't know what it means. And early on, I think the very first one, she's like, babe, I just have this feeling like a big change is coming. And I'm like, anymore? Like, do you have any more information for me? That's not a whole lot to go off of. And I mean, in the conversation, I was like, okay, we'll see. Then I just forgot about it. And I mean, it was like the next day. There was an issue at work, just a very immoral thing that they were asking us to do as employees. And I was like, no, I can't be part of this. And I called her right after, and I was like, babe, I think this might be it. Like I'm going to resign tomorrow. And we talked and prayed, and I only had like a five-minute car ride home. We talked, prayed, got off the phone, and immediately I get a call from my buddy. And he's like, “Hey, dude, don't know what you're doing for work right now, but I've got a job for you if you want to come work at this place I'm at.” And I was like, “Oh, my gosh.” So then two years later, the same thing happened. She's like, I feel like a change is coming. Boom, big change. Two years later, I feel like a change is coming. All of a sudden, we're in a car moving out to Colorado. And it was just like that cycle. And so now when she's like, hey, there's a change coming, I'm like, oh, my gosh. I got to pack my bags. Something big's happening. I know something major is happening. And so, I don't know that early on either of us expected us to be where we are today. But we knew that we wanted to prioritize time together. We wanted to prioritize time with our kids and above all of it, time with the Lord. And if we could get those three in the right order, it didn't really matter where we were. It didn't matter what state we were in. If we were living in a bumper pole camper, an RV, a tiny home, or a regular sized house, we just knew that we had to prioritize those things, and everything was going to work out. Laura Dugger: (16:01 - 18:03) Truly. And that's the promise from Matthew 6:33, that you're really living that out. And now a brief message from our sponsor. Sam Leman Chevrolet Eureka has been owned and operated by the Burchie family for over 25 years. A lot has changed in the car business since Sam and Stephen's grandfather, Sam Leman, opened his first Chevrolet dealership over 55 years ago. If you visit their dealership today though, you'll find that not everything has changed. They still operate their dealership like their grandfather did, with honesty and integrity. Sam and Stephen understand that you have many different choices in where you buy or service your vehicle. This is why they do everything they can to make the car buying process as easy and hassle-free as possible. They are thankful for the many lasting friendships that began with a simple, Welcome to Sam Leman's. Their customers keep coming back because they experience something different. I've known Sam and Stephen and their lives my entire life and I can vouch for their character and integrity, which makes it easy to highly recommend you check them out today. Your car buying process doesn't have to be something you dread, so come see for yourself at Sam Leman Chevrolet Eureka. Sam and Stephen would love to see you and they appreciate your business. Learn more at their website, samlemanchevy.com or visit them on Facebook by searching for Sam Leman Chevrolet Eureka. You can also call them at 309-467-2351. Thanks for your sponsorship. There's a verse that you quoted in your book, and I had never read it before, in the message translation. So, it's Matthew 25:26 that says, “That's a terrible way to live.” It's criminal to live cautiously like that. So, drawing your wisdom then from the Lord, how does your faith fuel your sense of adventure? Sam Mathews: (18:04 - 19:50) Yeah, a lot of faith and trust. Several points in our life have been like a crossroads where we feel like we want to almost desire more out of everything to go towards the direction where God is leading us, where we don't know the outcome. We don't know what's ahead. We don't know what's coming and it's forcing us to trust the Lord, to have faith, even though we're fearful of it. Or we look at another option where it's like, you know what, this is very comfortable. We know the outcome. We know what's going to be required of us. We know how we're going to get there, how we're going to pay for it. And it was something we didn't desire. We liked being in a position where we needed the Lord. We're reliant upon Him. And so, you know, we talk often in the book about being comfortable. And I feel like when you're in a comfortable setting in life, it's safe. There's no risk involved. There's little to no trust in the Lord. I say that, you know, there's more to the story of that. But that you don't want to be at a place where you don't need God, where you don't need to rely on Him. And so, for us, we just encourage people that if you do find yourself in a comfortable place, to maybe step out of your comfort zone a little bit. To what's an area where you need to trust the Lord more? Is it finding that new job that you've been waiting for, that you've been hoping for? Is it moving to the state that's closer by your family or closer by your friends that you really desire but you're scared too? To not just be comfortable and stay for the sake of not being fearful or not, like knowing what's next, but instead step out, trust the Lord, you know, as long as you have peace and as long as you feel that yes from Him. And just lay fear aside and move forward with the Lord. Dan Mathews: (19:50 - 21:54) Yeah, with every big decision that we make, we're led by peace. And we've said it for years. If either one of us don't have peace about it, we're not doing it. But when there are multiple doors open, we say we're going to choose the most adventurous one. If we don't feel a specific direction from the Lord, let's just pick the most adventurous one. And it's kind of become common practice for us to not have really many of the details planned out on a major decision on a trip. And people are like, do you have any idea of what you're going to do when you move there? Or how long you're going to be traveling the country in an RV? And we're like, nope, we'll figure it out. I joke with my buddies all the time because they're like, “I mean, how do you know everything's going to be okay? How do you know this?” I go, well, between me and God, we've got everything figured out. And they're like, “Oh, okay, I get it.” I'm like, “well, the Lord has everything figured out, but I can throw myself in that team, you know?” And I feel like it's been an encouragement to some of our friends as they watch it. And they're like, whoa, you guys did it. I'll talk about it for years. And even when we moved out to Colorado, in our minds, we were going to move out there. All of our friend group was like, one person needs to move. And then everybody else is going to slowly follow out. Well, we end up moving out there. And I'm like shooting my buddies messages like, “All right, when are you coming out? And one by one, it was like, “No, I don't think we're coming.” No, it's not going to be for at least five years. It's going to be, you know, maybe when the kids graduate, all of these different responses. And I'm like, man, that was one of the biggest things that we missed when we were out there. But we knew that moving to Colorado, taking a pay cut, paying more in rent, like all of those things were a stepping stone to get us to where we were today, to trusting the Lord and starting our first business together, trusting the Lord with our finances, with our time. And really putting us in a position where we were fully dependent on him for our survival. Sam Mathews: (21:54 - 22:40) And so even if something doesn't work out, we mentioned a couple of stories in the book where we may have moved forward without peace, and it did not end well. But the Lord always brings it around and teaches us something from it or a situation where we felt the peace to move to Colorado, but we were only there for two years. It was hard on us financially. We got into debt. We had no friends, no family out there. It was a hard season. We still gained from it. So instead of looking at something as a complete loss, we still look to find the good. You know, what did the Lord birth in us? You know, like Dean said, spiritually, we grew together. Financially, we started a business. Like so much good came from it that even though it maybe on paper or to others, it didn't make sense. It was still good. And something that the Lord, yeah, started for us. Laura Dugger: (22:41 - 23:05) And you've learned those lessons and now you get to share them with others. Even super practical with this one. Our family has never done the RV thing before, but even just dipping our toes in and trying a vacation that way. What tips do you have for families, maybe who aren't traveling around, living out of their RV, but vacationing with one, what are some of your best tips? Sam Mathews: (23:05 - 24:27) I just saw a video of someone sharing the other day where they took their family of, let's see, four, six total on an RV for the first time. And I was like, oh no, because the first warning I give to everyone is you have to drain your poop through the hose. If you're out on that, RV life is not for you. RV vacation is not for you. Do you have to get down and dirty and take care of a few things? There's a lot more maintenance that comes with RV vacationing or RV life. And I usually have the dirty work for Dan to do and I'm inside cooking, cleaning. But an RV has all your basic needs. You can still go to the bathroom, you can still shower, there's a toilet, there's a bed. It's just on a lot smaller scale. And if you're not good with being in close proximity with all your children or your spouse, then you may just need a little bit of a bigger space to stay in. But it's fun because you get to navigate it together and you get to learn just a new way of life or new way of traveling. And yeah, the maintenance of the restroom, you have to have water hookups, or you need solar for electric or you have to be hooked up to electric. The great part is you can go anywhere, and you can get right up close to some great adventures. Our favorite spot to park an RV is the rim of the Badlands. It's so pretty. Is it the North Rim? Dan Mathews: (24:28 - 24:28) Yeah. Sam Mathews: (24:28 - 24:54) It's gorgeous. You wake up to the sun rising over it and it's the most peaceful thing to be right there next to it. And you can't do that with a cabin in the woods. But the benefit to a cabin in the woods is that's its own adventure. And so just do a little bit of research on the maintenance required for setting up, tearing down the RV in order to get on the road and to like park it and set up. Dan Mathews: (24:55 - 26:44) I like how you weave some of the worst parts about our RV life in there. But I will say being on the road, traveling and like just kind of deciding on the way is one of the greatest things ever. I did not, like we definitely had a plan. It was like, “Hey, we're gonna stop one time.” Growing up, we've got five kids. So, it was like, we're stopping one time to go to the bathroom. If you have to go, you're just gonna have to hold it type of thing. We were fairly structured in the traveling to a place. But being in an RV, it really opens up so much to where you can on the way be like, oh, I just saw a billboard. I wonder what that is. Look it up. How far away is it? Hey, what if we take a 45-minute detour and go check this out? Like we found places in the middle of Kansas that 1% of the population knows about. We camped. There's spots that you can camp on the rim of the Grand Canyon. Like no guardrail, back your vehicle right up, walk out the door, sit there, have coffee or whatever in the morning. And that was like our favorite part about it. There were nights that we would drive until like one in the morning. And we might be sleeping in a truck stop. But we were on the way to Glacier National Park or to the Oregon coast or wherever. And so, I feel like ditching the schedule and just kind of figuring it out as you go is one of the most freeing things on a vacation. And the other nice part about it is if you find a place that you absolutely love and you're like, we want to spend four days here, do it. You don't have a new reservation somewhere else that you have to get to. You can just go wherever the wind blows, have fun with the family. And yeah, I think everybody needs to do it at least one time. Laura Dugger: (26:44 - 27:02) Oh yeah, for sure. What a great challenge to step outside our comfort zone like you said. Well, one other amazing adventure that you've embarked on together is becoming a surrogate twice, I believe. Will you tell us a little bit more about that process and that experience? Sam Mathews: (27:03 - 31:10) Yeah, definitely. So, in 2018, we had our daughter and she was a little bit more work than our first. So, our first was super easy. Ate well, slept well, like barely cried. And our daughter, maybe it was just her being a girl. A little bit more needy and required some extra grace and some more prayer for patience on my part. But at that point, I was like, yeah, I think I'm done. Having children of our own and parenting our own children because even raising two kids is going to be a task. But I didn't feel like I was done carrying children. And I'm like, I still want to have babies, but I don't want to have more to parent. How do I do that? But I felt like the Lord just laid surrogacy in my heart. And I started thinking about it, praying about it, researching it. And I brought it up to Dan like, hey, what would you think about me doing this? And I had to educate him a little bit on like what being a surrogate was. As a gestational surrogate, I wasn't carrying an embryo with an egg that was mine. So, I'm not biologically related to the baby. And after some prayer, we both felt at peace about it. And so, we walked through that door and started the process of meeting a couple or going through an agency to start a journey. And yeah, we've done two now. So, in 2022, I delivered a baby boy for a couple. And then in 2024, so just last year, I've just actually in a few days, I'm going to hit my year mark of my second belly bud being one and a little girl for a couple. And it was like the most, one of the greatest adventures I've been on. And I've gained so much from it. And it's so rewarding to see someone who desires to be a parent, to be a mom, but physically can't. To see them walk that road and just step into the role that like watching her become a mom is like, you can tell that's what she was meant to be. That's what the Lord had for her. And it's so fun seeing the joy of their family and watching her grow up and like being a part of her life. That, yeah, like we just encourage other people, if you're able to do something like that, or no matter what it is, it's not just surrogacy, but if God's calling you to something that may require a lot more from you or something that is not normal, it's not traditional, you don't see it a lot, like just step out and do it. And yeah, it's been fun. It definitely grouped Dan and I closer together. Spiritually, he was there for me in times of emotional hardship. Pregnancy in itself is hard, but to do it multiple times, you know, this is my fifth pregnancy now. There's a lot of roles that he takes on to care for the kids more, to care for me more. And we've grown closer and just his love for me, seeing it that even though it's not our baby, like he's still caring for me and taking care of me as if it was. And the Lord, I've had to rely on the Lord so many times because pregnancy and birthing in itself is a miracle. To go through moments of transfer, like the embryo doesn't always take the first time on a transfer or your levels are off or maybe one of the ultrasounds is, you know, something doesn't look good on it. We're constantly relying on the Lord and it gives us an opportunity to share with intended parents, you know, someone who didn't have hope, didn't have anything to look forward to for parenting their own children, to just like be an encouragement to them spiritually and then share these journeys with others publicly has been a great way just to share our faith and to share how going through a surrogacy journey caused us to rely on the Lord and, you know, point everything back to Christ and, you know, God being just very pro-life and we're excited to bring this life into the world. And so, yeah, definitely a big adventure to embark on to bring two babies into the world that aren't ours, but one of like the greatest things I've ever done. It's awesome. Laura Dugger: (31:11 - 31:25) It's a beautiful sacrifice and I'm sure others are also wondering at that moment when you meet the baby that you've been carrying, how did you handle those emotions of sharing the baby? Sam Mathews: (31:25 - 33:42) Yes. Yeah, definitely. So, when you go into surrogacy, you know, from the beginning that it's not your child, especially as a gestational carrier, not related to it. Throughout the pregnancy, all these milestones that you hit, you're excited for it, but you're excited for it for the parents. So, finding out, you know, there's a heartbeat and seeing the baby for the first time on ultrasound, you're excited for them. Finding out the gender, you're excited for them. You know, delivering the baby, you're excited for them that you do a lot of mental prep, but there's also like a lot of research that shows to like plan something after delivery for your family to do, something for you to do with your kids so that when you do leave the hospital, you don't think about what you don't have anymore. You think about what you do have at your house with your family. And so, it may seem hard. I think a lot of times people compare it to adoption where the birth mom is literally giving up her child to somebody else and the hardship that that would cause on her as a surrogate. And I can only speak for myself because I'm sure there are times where it is hard for a surrogate. But for me, it wasn't because I did a lot of mental preparing, emotionally preparing that I knowing that this child wasn't mine going into it. I knew that at the end of it, I would deliver the baby and the baby would be taken from me and I'm not raising this child. And a lot of times you don't even touch a baby until like maybe you're discharged to see the baby before you leave. So, it's not like I'm delivering the baby. The baby's being given to me and I'm holding and I'm bonding with it. And then it's being taken away. It's no, this is from the moment it comes out of the womb. It is their baby and it's in their care. And again, seeing their face, their joy, the moment where like they're seeing their child for the first time is so rewarding. And that's something that I would never want to take from them. It was never my role to be this baby's mother. It was to just carry their baby and to bring their baby into the world. And so, it's not as hard as you think, thankfully. I mean, I wouldn't have done it a second time for sure if it was. And we're praying about a third one. But it's so rewarding. And yeah, you know from the beginning that it's not yours. So, it's easy to, in a sense, pass the baby off. Laura Dugger: (33:43 - 34:56) Well, that's a story that really encapsulates stewardship. I think that's a great example. Did you know you could receive a free email with monthly encouragement, practical tips, and plenty of questions to ask to take your conversation a level deeper, whether that's in parenting or on date nights? Make sure you access all of this at thesavvysauce.com by clicking the button that says join our email list so that you can follow the prompts and begin receiving these emails at the beginning of each month. Enjoy. For both of you, your lives are just fascinating mostly because you're living this life of faith and sacrifice. So, it's compelling to get to hear how you're actually doing that. But then I love how you call out that you don't recommend people go to the other extreme and become reckless and chase adventure. You discern between choosing adventure and chasing adventure. So, I'm wondering if you can give us any of your definitions or parameters around what choosing adventure does and does not look like for you. Dan Mathews: (34:57 - 38:00) Yeah, I think that choosing adventure for us is looking at opportunities where we can spend as a family, where we can get outside of our comfort zones and just really put it in the Lord's hands. Have fun along the way, you know, whether it's ziplining or jumping off a cliff, like a lot of people think adventure has to be this grand thing and super dangerous. And for us, it isn't really. Like there's been a couple of times where we've been like, this got crazy quickly. Maybe we could have planned it out a little bit better. But at the end of the day, it all worked out. And so, when we talk about people choosing instead of chasing or not being reckless, it's all about like, do something new, do something fun, do something that puts you outside of your comfort zone, but isn't going to put you in a bad position. I'm not the guy that's like, you know what? Never swam across Lake Michigan. I'm going to give it a go, see how it happens, and see what happens. If that's the case, it's like maybe start out with a triathlon and see what you're going to do and work your way up. And so, I don't ever want anyone to take the book or take the things that we say or the adventures that we've had in life and think I'm going to do something absolutely crazy that doesn't make sense. That's not logical. That's not safe. Like, that's not what this is about. It's about just getting outside of your comfort zone. And the more you're outside of it, the more comfortable you become with being uncomfortable. And I tell people, like on some of my backcountry hunts, I want to be comfortable in suffering. Like when I'm really, really struggling physically to climb up a mountain with a 70-pound pack on my back, I want to be like, I know I'm making it out of this. It's not fun in the moment. Like it hurts. My legs are burning. My back hurts. I feel like I need a break, but I'm going to keep pushing through. And when I look back on that, I'm going to go, that was brutal and awesome. And I loved every second of it. And I feel like that's how, how we view our trips, our road trips. I mean, driving, what was it? Thirty something thousand miles in a couple months and visiting dozens and dozens of states. It was like, there were times where it was like, I don't want to be on the road anymore. The wind is literally about to tip the RV over. I'm almost taking out construction cones or running into things because I had never driven an RV before. And the very first place we go is Wisconsin. And we drive right past Chicago and there's like construction for a hundred miles. And so it's like all of those things, they were fun. Yeah, they were scary in the moment we got through, we were never in any real danger. And so, yeah, I feel like it's a stair step when it comes to adventure. I didn't start out just wandering around Alaska by myself. It started with going down to Arkansas, being five miles away from the vehicle and then kind of built from there. Sam Mathews: (38:00 - 39:50) Yeah, to not be reckless, like to, you know, we talked about this earlier to move forward when you have peace. And just because you have peace with it, someone else may not understand it. But with peace, like there's wisdom too. You don't want to move forward with a lack of peace and not using wisdom in a decision because yeah, that will get you in trouble and that will cause hardship and pain later down the road. But if you have peace about something and there is that open door and you feel the release from the Lord to go on this adventure, then do it. And even though if it doesn't work out, you know, God will still work everything out. But yeah, like Dan said, when you, the more you do things that are outside your comfort zone or that, you know, even others may not agree with, but you feel at peace with and you're moving forward, the easier it becomes to do those. And the more you would trust the Lord. And like you said, again, it doesn't have to be some grand adventure. We encourage people that if they're new to choosing adventure and they're new to stepping outside their comfort zone, try like a new restaurant one day, go to like a new, I was thinking the other day, we live in Missouri and we always travel outside of Missouri for adventure. I'm like, we need to do a six-month adventure just within Missouri. Like we drove two hours South and through Missouri to go to Georgia last week. And we were driving down this hill on one of the roads. I'm like, this looks like, it looked like Georgia already, or it looked like Colorado, the hillside and the trees and the fog, I'm like, this is beautiful. And I look down, I'm like, oh, we're still in Missouri. So, there's so much to adventure and to explore in your own backyard or down your street that it doesn't have to be something crazy wild. We're not saying go, you know, jump out of a plane and skydive or something, but just start small, start where you have peace and where you feel the Lord's leading. Laura Dugger: (39:52 - 40:26) That's great. I love having a handful of practical things. I think of my brother, Drew and his wife, Amanda, when their kids were really little, they just drew a two hour radius to see what places would be fun to go invest and explore. Or for us, I would say one of our most recent adventures, we didn't know what it would look like on the other side, but it's become one of our favorite things in life and probably our best decision in parenting for us as we started homeschooling our kids last year. And it has been a wild adventure. Sam Mathews: (40:26 - 40:27) That's an adventure. Laura Dugger: (40:28 - 40:36) So, any other tips to get people started? Those are even trying the new restaurant. Yeah. Anything else like that that you would say? Dan Mathews: (40:37 - 42:13) The nice thing is that we all have this supercomputer in our hand or in our pocket all the time. And there are so many lists of like the top 10 places to see, places to eat. There's books that are just like places to canoe before you dive, places to hike before you dive, and they have all of this stuff listed out. And so, it's not that you have to be a pioneer and find a new place that nobody's ever been before. Look at the research that people have done before you and look at lists, get on Pinterest or any social media platform and try to just figure out what are practical things that you can do. And then you can also say, how difficult is this going to be for me? Do I really need to jump that far into it right now? Or should I just go to a local park that might have a cool cave that I can explore? Or maybe there's a creek near the house and like, what if we just go down there and see if we can find fish or crawdads or try to skip rocks? My kids, that is one of their favorite things. I'm like, I love doing it as a kid. I didn't realize how exciting just the act of watching a rock skip on the water would be for kids. And so there's, yeah, there's a million different resources online for things that you can practically do close to home. And it might, for some people, just be trying that DIY project instead of calling a carpenter to put yourself up, you know, or a handyman. Like, give it a try. The worst that's going to happen, you have a hole in your wall. Now you watch a video on how to patch it. Laura Dugger: (42:14 - 42:37) That's so good. And I'm seeing a theme. A lot of these are getting outdoors and nature. That's always an adventure. But then I'm even thinking simple things in conversation, trying out a new question, even with a loved one. Or you said at the beginning that you love hospitality. So inviting somebody new into your home. I think any of that novelty is just really good for us. Yeah, definitely. Dan Mathews: (42:38 - 44:32) Yeah, I think even making it a point in conversation when somebody asks you how your day is, instead of just saying good and continuing on, actually stop and talk to them. Because a lot of people, their biggest fear might not be going on a road trip, might not be financial ruin. It might just be opening up and being vulnerable with another person. And so it could be the person at the office that you've never actually had a conversation with. You know each other. You might wave when you walk by their desk. But actually talk to them. Get to know them. Tell them about yourself. And so the book has a lot of those types of things lined out where it's like it might not be physical. It might not be out in nature. It might be within your home. It might be, I mean, some people need to do this with their kids. Like that might be the scariest thing is talking to your teenager. Like actually having a conversation. And we're going to sit down and we're going to have a meal together and actually talk as a family. And so, yeah, it looks different for everybody. And that's one thing, because our passion is being outside. Like Sam wants a houseboat. She wants to buy a houseboat and renovate it and live in it for a certain amount of time. And we've had other people who a bunch of homeschool families bought sailboats and sailed all around the world as they were homeschooling their kids. And I heard that and I was like, yeah, yeah, we're going to have to do that at some point. But I know for a lot of people, just going outside is a big deal. And so it looks different for everybody. We do give a lot of nature examples, but there's different ways for every type of person, every level of. What would you even call it? Social. There's a lot of different levels to the social scale. And so no matter where you are, there's something for you to be a little bit more adventurous. Laura Dugger: (44:34 - 44:42) OK, so like I said, you've made a compelling argument for getting outside of our comfort zone. Why do you think some of us resist this attractive lifestyle? Sam Mathews: (44:43 - 46:46) Yeah, I think there's fear in it. There's sadly nowadays, you know, what will other people think of me? What will what if we fail? What if we lose money? What if we what if I look a certain way that I don't want to appear to others? And that's where you just have to think back to Christ. Like what is it? What really matters at the end of the day? It's how God views you. And if you fail, oh, well, what if the Lord like just opens up so many doors and creates an avenue for you to get out? Or what if so much good comes from it that we can't be afraid of failure? Again, move forward cautiously with wisdom and with the Lord's peace and direction. But in our book, we share one of our biggest adventures was going out to Colorado and renovating a van for five days. And we broke down on the side of the road, something no one wants to do in the desert, in the middle of twice. We did twice. We broke down in the middle of Kansas and then in Colorado again. And it was we'll be honest, it was not fun. It was one of like the scariest times. But looking back, like we're so thankful we did because so much good came from it. Like we met some amazing people who helped us along the way. And it's now one of our favorite stories to tell of encouragement that just because you say yes to adventure and just because something bad happens, it's not all a waste. And I think, yeah, that fear just keeps people from being able to move forward and being like, you know what? Like I'm comfortable right here in my house, my kids in public school, not going anywhere because I know where my money's coming. I know like what's happening tomorrow. I know how people are going to respond. And I'm just going to like stay here. Not that that's a bad thing, because the Lord needs people in every season in every situation. But if he's prompting you to step out and to try something new, like don't be afraid of what's required from you or what could happen. You never know like where it could lead. Dan Mathews: (46:47 - 48:10) Yeah, I think a lot of it is those few things, fear, pride, or just you believing that God isn't big enough or doesn't care about your situation. And unfortunately, a lot of people are there where I really want to try this, but like what if things go wrong? And for us, it's like when things go wrong, that's where the Lord provides. That's where the Lord directs. That's where he leads. That's where his word can be the lamp to your feet and a light to your path. When you're trying to do it all on your own and you're staying in this safety net of comfort, nothing amazing happens in that place. And so, we've seen it time and time again, the Lord's provision, the Lord's provision in our lives and not only the provision financially, but actually like setting us free from constraints like social constraints of like you have to work nine to five. We heard that over and over and over. And I'm like, well, the nice thing is Sam and I are both hard workers and super driven, and I'm sure we could get jobs again. Yeah, so like worst case scenario, we run completely out of money and we go back to go back to work. And I'm like, what does failure actually look like? And I try to get people to break it down for me. People who are like, I'm glad that worked for you, but that couldn't work for us. And I go, why? Sam Mathews: (48:10 - 48:10) Yeah. Dan Mathews: (48:11 - 48:20) Like, why couldn't it work for you? And they're like, well, I like what happens if it doesn't work out? And I'm like, let's expand on that as far out as we can think. Sam Mathews: (48:20 - 48:21) Even the worst. Dan Mathews: (48:21 - 48:24) Like, does that work? Like, are you going to die? No. Sam Mathews: (48:24 - 48:24) Yeah. Dan Mathews: (48:24 - 49:02) Like, no, you'll probably just come back home if it doesn't work out, you know? And so, trying to trying to show people that because the fear of the unknown is pretty significant to people. Something completely new to them that they've never tried it's really challenging to get people to take that first step. But once they do, the second step is easier. The third step is easier. And pretty soon you're jumping and sprinting and you're like, whoa, this whole life is out here that I didn't even know existed. So yeah, I definitely think it's those three, though. Laura Dugger: (49:03 - 50:59) That's good. And it makes me think that typically the way that we grow our faith is action. We put our faith into action and God gives us with more faith when we're faithful with the little faith that we have. And it also makes me think back, I believe it was episode 82, 82. Traveling With Your Family With Teacher, Wife, and Mother to 4,, with the guest, Katie Mueller. I'm going to link to it. I think you guys would love it where she parallels what God called people to do throughout the Bible with travel, what that looks like today, practical, fun things. But Sam, something that you said reminded me of this when you're like, “Well, if nothing else, it's going to be a great story.” And she referred to that, like when things went wrong growing up on their travels, they laughed so hard about those memories. And in their family, they tragically lost their dad very unexpectedly. Actually, her mom, I'll link to Joyce Hodel's episode as well. She shares that story. But their family has all of these stories and all of these memories from choosing adventure. So that makes me start to think of marriage and family. And as we put that together with adventure, you guys always make adventure feel approachable, even in parenting. And I'm thinking on page 15, you wrote that as a kid, anytime you get to drive cross country, stay at a hotel or eat at a restaurant, it's an adventure for no reason other than it's a break from the norm, right? And you know what? That's the whole point. Choosing adventure is about stepping out of your comfort zone and trying something new. There's no right or wrong way to do it. So, with that in mind, Dan and Sam, how can we begin to enjoy this adventurous life in marriage and in family? Sam Mathews: (51:00 - 51:49) Yeah. Bringing your kids along is such a fun, it requires a little bit more packing, but such a fun aspect to adventure. And going on date nights with your spouse, trying something new, experiencing it together, finding something you enjoy together, but realizing that it can also, there's another level of fun to have your kids along with. And sometimes we'll drive 30 minutes away and stay at a hotel for a night just because it's a new place to go and the kids love it. And it doesn't have to be expensive. They go putt-putt and that for them is the greatest thing. If you end it with ice cream, it's even better than the cherry on top, that it's just something fun for them. But yeah, realizing that it can be a family thing, but it could just be you as a couple too. But yeah. Dan Mathews: (51:50 - 54:56) Well, and for kids, there's so much adventure to be had right at home or right in your backyard. I bought, I went to Walmart one day and I bought two extra large king-size sheets just so that we could do forts. I was like, I'm gonna put these in the closet and now I've got like the alligator clips and so I can clip them to different things. And when it's a rainy day and the kids are bored and we're stuck inside, it's just a break from the norm. And then they'll be like, mom, dad, come see what we did. And they might build like a little shop where they sell us stuff inside of their fort. Or they might make beds for us and for the stuffed animals and for our dog and all of these different things. And so, breaking out of the norm is just what adventure is. Like if they're not used to that, if they're not used to that time together, like some days it's, we're gonna go jump on the trampoline and they're like, wait, both of you at once? Normally one of us is getting stuff done and the other one's hanging out with them. And when all of a sudden it's like both of us unexpectedly are walking to the trampoline, they're like, oh, family trampoline jump. If you need really good ideas for adventure and you're a parent, just watch Bluey. If you haven't seen Bluey, that dad is awesome. And like we used to do the claw game. I would put all of their stuffed animals in my lap. My thumb was the joystick and then my other hand was the claw and they had to move it and I would pick up the stuffed animals. And to them, it was the greatest thing they'd ever done. And we saw it on a cartoon. And so, incorporating family into it, I feel like it's just, it's really easy. And aside from excuses, there's no reason not to get the kids involved in it. Also, there's a million books about getting kids outside. And so, like checklists that they can do. Every national park, if for those that don't know or haven't visited national parks, I didn't know this because we didn't go to any national parks growing up, but your kids can become a junior ranger. They get these booklets and they get badges of the individual parks and they have to learn about nature and about the animals that are there and about the history. And so that became a thing for the kids. Every place we went, it was like, “Oh, I need a junior ranger badge.” And I mean, they had wooden badges just lining their chest. Like they were some war hero and they absolutely loved it. And so there's things like that locally in nature parks and stuff. But doing it together. I mean, that's what it's all about. For me, I watched the guys on TV and I'm like, that guy just went to New Zealand by himself or like watching alone. I'm like, I don't want to do that. It would be pretty crazy, I feel like. I think everybody needs some type of alone time here and there. But for me, I want to share this stuff with my wife, with my kids, with my buddies. And so, yeah, that's what it's all about. Sam Mathews: (54:56 - 55:07) Yeah, like you said, have those stories to tell with your family, of your family members. That way, if something does happen and they pass, you have so much to look back on of the memories you're able to share together. Laura Dugger: (55:09 - 55:15) Absolutely. And to bring those up and share them with our kids while we are together. They love hearing stories about when they were little. Sam Mathews: (55:16 - 55:16) Oh, yeah. Laura Dugger: (55:17 - 55:29) And you guys have taken it a step further where you document it then and preserve. So if we want continued inspiration after this conversation, where can we go to follow you two and your adventures? Sam Mathews: (55:30 - 56:08) Yes, we do. Our kids love watching our travels and stuff. We share along for videos and stuff on YouTube, Facebook. But we share our life on every platform. We are Dan and Sam. Pinterest, Instagram, TikTok, YouTube, Facebook. And then Dan has his hunting content over at the Nomadic Outdoorsman. And yeah, we share day-to-day life, what that looks like, lifestyle. But then our travels, our adventures, mom life, welcoming a new baby, our surrogacy journeys, whatever life looks like at that time and how we're enjoying it, what God's teaching us, where we're going. And we laugh along the way, the encouragement and try to inspire you to live an adventurous, fun-filled life. Laura Dugger: (56:09 - 56:28) Love it. We'll add links to all of those things in the show notes for today's episode. And you two may already be familiar that we're called The Savvy Sauce because savvy is synonymous with practical knowledge. And so, as my final question for both of you today, what is your savvy sauce? Sam Mathews: (56:31 - 57:15) Ooh, practical knowledge. Let's see. I would say with motherhood, don't think that, I don't know if this would be considered savvy sauce, but it's just a good reminder to myself that as a mom, you may think you're alone in something, you're going through it, and it's just you, but you're not. You are with a community of people who are feeling the same thing that you're walking through, going through the same thing, and just reminding yourself you're not alone because I think it makes the journey a lot easier to know that there's other people walking through the same season, the same hardship, the same joy, the same trials as you. And it makes life a little bit easier when you feel less alone. Dan Mathews: (57:16 - 58:26) I think for me, it would be that your kids are going to be an extreme version of what you are. So, if you're showing fear and decisions, if you're hesitant, if you're not trusting the Lord, that's gonna be compounded in their lives. And they're just a more magnified mirror image of what their parents are. And so, we try to, in everything that we do, go, is this something that's gonna set up our kids for success? And it's not like, oh, we have to have money in the bank for them, you know, for a retirement fund one day or a college fund. I'm talking like everyday lessons. If I put my phone screen in front of my kids, they're gonna do that more and more and more. If I prioritize things that aren't meant to be prioritized over my wife, they're gonna see that. And so, we try to be very, very clear about what our priorities are. We try to live intentionally, showing them the right way to do things and being an example to them. And so, yeah, that'd be my savvy sauce. Laura Dugger: (58:27 - 58:49) I love it. You two are so full of integrity and you definitely shine the love and the light of Jesus brightly by the way that you live. So, I know I'm leaving this conversation feeling very inspired to choose adventure. And I just wanna say thank you for being my guest today. Sam Mathews: Thank you so much for having us. It was a joy. Dan Mathews: (58:49 - 58:50) It was a blast. Laura Dugger: (58:52 - 1:02:06) One more thing before you go. Have you heard the term gospel before? It simply means good news. And I want to share the best news with you. But it starts with the bad news. Every single one of us were born sinners, but Christ desires to rescue us from our sin, which is something we cannot do for ourselves. This means there is absolutely no chance we can make it to heaven on our own. So, for you and for me, it means we deserve death, and we can never pay back the sacrifice we owe to be saved. We need a savior. But God loved us so much, he made a way for his only son to willingly die in our place as the perfect substitute. This gives us hope of life forever in right relationship with him. That is good news. Jesus lived the perfect life we could never live and died in our place for our sin. This was God's plan to make a way to reconcile with us so that God can look at us and see Jesus. We can be covered and justified through the work Jesus finished if we choose to receive what He has done for us. Romans 10:9 says, “That if you confess with your mouth Jesus is Lord and believe in your heart that God raised him from the dead, you will be saved.” So, would you pray with me now? Heavenly Father, thank you for sending Jesus to take our place. I pray someone today right now is touched and chooses to turn their life over to you. Will you clearly guide them and help them take their next step in faith to declare you as Lord of their life? We trust you to work and change lives now for eternity. In Jesus' name we pray. Amen. If you prayed that prayer, you are declaring him for me, so me for him. You get the opportunity to live your life for him. And at this podcast, we're called The Savvy Sauce for a reason. We want to give you practical tools to implement the knowledge you have learned. So, you ready to get started? First, tell someone. Say it out loud. Get a Bible. The first day I made this decision, my parents
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
If you're building a home service business in a rural market, the playbook looks a little different — and this episode shows exactly why. In this episode of Owned and Operated, John Wilson, CEO of Wilson Plumbing in Ohio, sits down with Laura and Brian Beltz, founders of Beltz, to unpack how they've grown from a one-truck startup in 2001 to a 49-person team — all while staying true to their community roots.If you're thinking about expanding into multiple markets, growing in a rural area, or taking the leap into acquisitions, this conversation is a masterclass in building a durable trades business from the ground up.
Welcome to episode 215 of Growers Daily! We cover: Nathan Rutz with Tilth Soil joins us to chat about composting, workplace cooperatives, and a host of otgher nerdy stuff! We are a Non-Profit!
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
On this episode of Destination on the Left, I talk with Camille Zess, Vice President of Growth at TAP, who brings 14 years of wide-ranging expertise in digital strategy, website development, email marketing, and the ever-evolving world of AI. We discuss the “Owned” media segment of the PESO Model—your website, blog, email marketing, and other assets you have complete control over. Camille shares practical tips on evaluating and optimizing these owned channels, from knowing when it's time for a website refresh to the power of blog audits and list segmentation. Our discussion also explores emerging trends, such as adapting your content strategy for AI-driven search and leveraging print collateral in creative ways. What You Will Learn in This Episode: Why owned media (websites, email marketing, blogs) serves as the foundation for effective marketing plans Steps Camille recommends for evaluating and enhancing your owned assets How segmentation and personalization in email marketing can help target different audience groups more effectively Why regular content audits ensure your owned channels remain timely, relevant, and aligned with your strategic goals What role emerging trends like AI and generative engine optimization (GEO) play in shaping how destinations should develop and share owned content How to measure the success of owned media tactics using key performance indicators in Google Analytics Owned Media as the Cornerstone of the PESO Model The PESO Model, originally developed by Ginny Dietrich, stands for Paid, Earned, Shared, and Owned media. While all four elements are essential for a comprehensive integrated marketing strategy, owned media is often the foundation upon which the other components are built. Unlike paid placements or earned coverage, owned media provides total control over your messaging, branding, and audience engagement. For travel and tourism organizations, this means shaping the narrative around your destination, attraction, or service without being subject to algorithms, editors, or third-party platforms. Websites, Emails, and Blogs The best place to start is with the basics: website, email, and blog. Each serves a dual role as both a direct communication channel and a central hub for integrating with your other PESO tactics. Website: Your digital home base. Every few years, assess its usability, content, and technology to ensure it supports both visitors and your staff. If you avoid using your own website in campaigns, that's a red flag that shows it's time for a revamp. Email Marketing: A direct pipeline to your audience. Focus on growing your list, increasing engagement, and experimenting with segmentation for better targeting, such as creating a local list for residents interested in exclusive offers. Blog: An SEO powerhouse and evergreen content resource. Use it to highlight key assets, answer frequently asked questions, share itineraries, and drive authority on topics that matter to your audience. Integrating Owned with the Wider Plan Though the acronym reads PESO, starting with “paid” isn't always the most effective. As Camille points out, TAP often leads with owned or earned tactics because they form the content backbone for everything else; paid campaigns merely amplify what's already working. When planning, review your owned assets alongside your brand positioning and audience goals. Consider where gaps exist, such as organizations not yet doing email marketing (and wanting to drive repeat visitation) or those needing advanced tactics like personalized content and tailored landing pages for lead generation or ticket sales. Resources: https://spinsucks.com/communication/peso-model-comprehensive-guide/ Website: https://travelalliancepartnership.com/ LinkedIn Personal: https://www.linkedin.com/in/camillezess/ LinkedIn Business: https://www.linkedin.com/company/tapintotravel/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!
This podcast and article are free, but a lot of The Storm lives behind a paywall. I wish I could make everything available to everyone, but an article like this one is the result of 30-plus hours of work. Please consider supporting independent ski journalism with an upgrade to a paid Storm subscription. You can also sign up for the free tier below.WhoRob Katz, Chairperson and Chief Executive Officer, Vail ResortsRecorded onAugust 8, 2025About Vail ResortsVail Resorts owns and operates 42 ski areas in North America, Australia, and Europe. In order of acquisition:The company's Epic Pass delivers skiers unlimited access to all of these ski areas, plus access to a couple dozen partner resorts:Why I interviewed himHow long do you suppose Vail Resorts has been the largest ski area operator by number of resorts? From how the Brobots prattle on about the place, you'd think since around the same time the Mayflower bumped into Plymouth Rock. But the answer is 2018, when Vail surged to 18 ski areas – one more than number two Peak Resorts. Vail wasn't even a top-five operator until 2007, when the company's five resorts landed it in fifth place behind Powdr's eight and 11 each for Peak, Boyne, and Intrawest. Check out the year-by-year resort operator rankings since 2000:Kind of amazing, right? For decades, Vail, like Aspen, was the owner of some great Colorado ski areas and nothing more. There was no reason to assume it would ever be anything else. Any ski company that tried to get too big collapsed or surrendered. Intrawest inflated like a balloon then blew up like a pinata, ejecting trophies like Mammoth, Copper, and Whistler before straggling into the Alterra refugee camp with a half dozen survivors. American Skiing Company (ASC) united eight resorts in 1996 and was 11 by the next year and was dead by 2007. Even mighty Aspen, perhaps the brand most closely associated with skiing in American popular culture, had abandoned a nearly-two-decade experiment in owning ski areas outside of Pitkin County when it sold Blackcomb and Fortress Mountains in 1986 and Breckenridge the following year.But here we are, with Vail Resorts, improbably but indisputably the largest operator in skiing. How did Vail do this when so many other operators had a decades-long head start? And failed to achieve sustainability with so many of the same puzzle pieces? Intrawest had Whistler. ASC owned Heavenly. Booth Creek, a nine-resort upstart launched in 1996 by former Vail owner George Gillett, had Northstar. The obvious answer is the 2008 advent of the Epic Pass, which transformed the big-mountain season pass from an expensive single-mountain product that almost no one actually needed to a cheapo multi-mountain passport that almost anyone could afford. It wasn't a new idea, necessarily, but the bargain-skiing concept had never been attached to a mountain so regal as Vail, with its sprawling terrain and amazing high-speed lift fleet and Colorado mystique. A multimountain pass had never come with so little fine print – it really was unlimited, at all these great mountains, all the time - but so many asterisks: better buy now, because pretty soon skiing Christmas week is going to cost more than your car. And Vail was the first operator to understand, at scale, that almost everyone who skis at Vail or Beaver Creek or Breckenridge skied somewhere else first, and that the best way to recruit these travelers to your mountain rather than Deer Valley or Steamboat or Telluride was to make the competition inconvenient by bundling the speedbump down the street with the Alpine fantasy across the country.Vail Resorts, of course, didn't do anything. Rob Katz did these things. And yes, there was a great and capable team around him. But it's hard to ignore the fact that all of these amazing things started happening shortly after Katz's 2006 CEO appointment and stopped happening around the time of his 2021 exit. Vail's stock price: from $33.04 on Feb. 28, 2006 to $354.76 to Nov. 1, 2021. Epic Pass sales: from zero to 2.1 million. Owned resort portfolio: from five in three states to 37 in 15 states and three countries. Epic Pass portfolio: from zero ski areas to 61. The company's North American skier visits: from 6.3 million for the 2005-06 ski season to 14.9 million in 2020-21. Those same VR metrics after three-and-a-half years under his successor, Kirsten Lynch: a halving of the stock price to $151.50 on May 27, 2025, her last day in charge; a small jump to 2.3 million Epic Passes sold for 2024-25 (but that marked the product's first-ever unit decline, from 2.4 million the previous winter); a small increase to 42 owned resorts in 15 states and four countries; a small increase to 65 ski areas accessible on the Epic Pass; and a rise to 16.9 million North American skier visits (actually a three percent slump from the previous winter and the company's second consecutive year of declines, as overall U.S. skier visits increased 1.6 percent after a poor 2023-24).I don't want to dismiss the good things Lynch did ($20-an-hour minimum wage; massively impactful lift upgrades, especially in New England; a best-in-class day pass product; a better Pet Rectangle app), or ignore the fact that Vail's 2006-to-2019 trajectory would have been impossible to replicate in a world that now includes the Ikon Pass counterweight, or understate the tense community-resort relationships that boiled under Katz's do-things-and-apologize-later-maybe leadership style. But Vail Resorts became an impossible-to-ignore globe-spanning goliath not because it collected great ski areas, but because a visionary leader saw a way to transform a stale, weather-dependent business into a growing, weather-agnostic(-ish) one.You may think that “visionary” is overstating it, that merely “transformational” would do. But I don't think I appreciated, until the rise of social media, how deeply cynical America had become, or the seemingly outsized proportion of people so eager to explain why new ideas were impossible. Layer, on top of this, the general dysfunction inherent to corporate environments, which can, without constant schedule-pruning, devolve into pseudo-summits of endless meetings, in which over-educated and well-meaning A+ students stamped out of elite university assembly lines spend all day trotting between conference rooms taking notes they'll never look at and trying their best to sound brilliant but never really accomplishing anything other than juggling hundreds of daily Slack and email messages. Perhaps I am the cynical one here, but my experience in such environments is that actually getting anything of substance done with a team of corporate eggheads is nearly impossible. To be able to accomplish real, industry-wide, impactful change in modern America, and to do so with a corporate bureaucracy as your vehicle, takes a visionary.Why now was a good time for this interviewAnd the visionary is back. True, he never really left, remaining at the head of Vail's board of directors for the duration of Lynch's tenure. But the board of directors doesn't have to explain a crappy earnings report on the investor conference call, or get yelled at on CNBC, or sit in the bullseye of every Saturday morning liftline post on Facebook.So we'll see, now that VR is once again and indisputably Katz's company, whether Vail's 2006-to-2021 rise from fringe player to industry kingpin was an isolated case of right-place-at-the-right-time first-mover big-ideas luck or the masterwork of a business musician blending notes of passion, aspiration, consumer pocketbook logic, the mystique of irreplaceable assets, and defiance of conventional industry wisdom to compose a song that no one can stop singing. Will Katz be Steve Jobs returning to Apple and re-igniting a global brand? Or MJ in a Wizards jersey, his double threepeat with the Bulls untarnished but his legacy otherwise un-enhanced at best and slightly diminished at worst?I don't know. I lean toward Jobs, remaining aware that the ski industry will never achieve the scale of the Pet Rectangle industry. But Vail Resorts owns 42 ski areas out of like 6,000 on the planet, and only about one percent of them is associated with the Epic Pass. Even if Vail grew all of these metrics tenfold, it would still own just a fraction of the global ski business. Investors call this “addressable market,” meaning the size of your potential customer base if you can make them aware of your existence and convince them to use your services, and Vail's addressable market is far larger than the neighborhood it now occupies.Whether Vail can get there by deploying its current operating model is irrelevant. Remember when Amazon was an online bookstore and Netflix a DVD-by-mail outfit? I barely do either, because visionary leaders (Jeff Bezos, Reed Hastings) shaped these companies into completely different things, tapping a rapidly evolving technological infrastructure capable of delivering consumers things they don't know they need until they realize they can't live without them. Like never going into a store again or watching an entire season of TV in one night. Like the multimountain ski pass.Being visionary is not the same thing as being omniscient. Amazon's Fire smartphone landed like a bag of sand in a gastank. Netflix nearly imploded after prematurely splitting its DVD and digital businesses in 2011. Vail's decision to simultaneously chop 2021-22 Epic Pass prices by 20 percent and kill its 2020-21 digital reservation system landed alongside labor shortages, inflation, and global supply chain woes, resulting in a season of inconsistent operations that may have turned a generation off to the company. Vail bullied Powdr into selling Park City and Arapahoe Basin into leaving the Epic Pass and Colorado's state ski trade association into having to survive without four (then five) of its biggest brands. The company alienated locals everywhere, from Stowe (traffic) to Sunapee (same) to Ohio (truncated seasons) to Indiana (same) to Park City (everything) to Whistler (same) to Stevens Pass (just so many people man). The company owns 99 percent of the credit for the lift-tickets-brought-to-you-by-Tiffany pricing structure that drives the popular perception that skiing is a sport accessible only to people who rent out Yankee Stadium for their dog's birthday party.We could go on, but the point is this: Vail has messed up in the past and will mess up again in the future. You don't build companies like skyscrapers, straight up from ground to sky. You build them, appropriately for Vail, like mountains, with an earthquake here and an eruption there and erosion sometimes and long stable periods when the trees grow and the goats jump around on the rocks and nothing much happens except for once in a while a puma shows up and eats Uncle Toby. Vail built its Everest by clever and novel and often ruthless means, but in doing so made a Balkanized industry coherent, mainstreamed the ski season pass, reshaped the consumer ski experience around adventure and variety, united the sprawling Park City resorts, acknowledged the Midwest as a lynchpin ski region, and forced competitors out of their isolationist stupor and onto the magnificent-but-probably-nonexistent-if-not-for-the-existential-need-to-compete-with Vail Ikon, Indy, and Mountain Collective passes.So let's not confuse the means for the end, or assume that Katz, now 58 and self-assured, will act with the same brash stop-me-if-you-can bravado that defined his first tenure. I mean, he could. But consumers have made it clear that they have alternatives, communities have made it clear that they have ways to stop projects out of spite, Alterra has made it clear that empire building is achieved just as well through ink as through swords, and large independents such as Jackson Hole have made it clear that the passes that were supposed to be their doom instead guaranteed indefinite independence via dependable additional income streams. No one's afraid of Vail anymore.That doesn't mean the company can't grow, can't surprise us, can't reconfigure the global ski jigsaw puzzle in ways no one has thought of. Vail has brand damage to repair, but it's repairable. We're not talking about McDonald's here, where the task is trying to convince people that inedible food is delicious. We're talking about Vail Mountain and Whistler and Heavenly and Stowe – amazing places that no one needs convincing are amazing. What skiers do need to be convinced of is that Vail Resorts is these ski areas' best possible steward, and that each mountain can be part of something much larger without losing its essence.You may be surprised to hear Katz acknowledge as much in our conversation. You will probably be surprised by a lot of things he says, and the way he projects confidence and optimism without having to fully articulate a vision that he's probably still envisioning. It's this instinctual lean toward the unexpected-but-impactful that powered Vail's initial rise and will likely reboot the company. Perhaps sooner than we expect.What we talked aboutThe CEO job feels “both very familiar and very new at the same time”; Vail Resorts 2025 versus Vail Resorts 2006; Ikon competition means “we have to get better”; the Epic Friends program that replaces Buddy Tickets: 50 percent off plus skiers can apply that cost to next year's Epic Pass; simplifying the confusing; “we're going to have to get a little more creative and a little more aggressive” when it comes to lift ticket pricing; why Vail will “probably always have a window ticket”; could we see lower lift ticket prices?; a response to lower-than-expected lift ticket sales in 2024-25; “I think we need to elevate the resort brands themselves”; thoughts on skier-visit drops; why Katz returned as CEO; evolving as a leader; a morale check for a company “that was used to winning” but had suffered setbacks; getting back to growth; competing for partners and “how do we drive thoughtful growth”; is Vail an underdog now?; Vail's big advantage; reflecting on the 20 percent 2021 Epic Pass price cut and whether that was the right decision; is the Epic Pass too expensive or too cheap?; reacting to the first ever decline in Epic Pass unit sales numbers; why so many mountains are unlimited on Epic Local; “who are you going to kick out of skiing” if you tighten access?; protecting the skier experience; how do you make skiers say “wow?”; defending Vail's ongoing resort leadership shuffle; and why the volume of Vail's lift upgrades slowed after 2022's Epic Lift Upgrade.What I got wrong* I said that the Epic Pass now offered access to “64 or 65” ski areas, but I neglected to include the six new ski areas that Vail partnered with in Austria for the 2025-26 ski season. The correct number of current Epic Pass partners is 71 (see chart above). * I said that Vail Resorts' skier visits declined by 1.5 percent from the 2023-24 to 2024-25 winters, and that national skier visits grew by three percent over that same timeframe. The numbers are actually reversed: Vail's skier visits slumped by approximately three percent last season, while national visits increased by 1.7 percent, per the National Ski Areas Association.* I said that the $1,429 Ikon Pass cost “40% more” than the $799 Epic Local – but I was mathing on the fly and I mathed dumb. The actual increase from Epic Local to Ikon is roughly 79 percent.* I claimed that Park City Mountain Resort was charging $328 for a holiday week lift ticket when it was “30 percent-ish open” and “the surrounding resorts were 70-ish percent open.” Unfortunately, I was way off on the dollar amount and the timeframe, as I was thinking of this X post I made on Wednesday, Jan. 8, when day-of tickets were selling for $288:* I said I didn't know what “Alterra” means. Alterra Mountain Company defines it as “a fusion of the words altitude and terrain/terra, paying homage to the mountains and communities that form the backbone of the company.”* I said that Vail's Epic Lift Upgrade was “22 or 23 lifts.” I was wrong, but the number is slippery for a few reasons. First, while I was referring specifically to Vail's 2021 announcement that 19 new lifts were inbound in 2022, the company now uses “Epic Lift Upgrade” as an umbrella term for all years' new lift installs. Second, that 2022 lift total shot up to 21, then down to 19 when Park City locals threw a fit and blocked two of them (both ultimately went to Whistler), then 18 after Keystone bulldozed an illegal access road in the high Alpine (the new lift and expansion opened the following year).Questions I wish I'd askedThere is no way to do this interview in a way that makes everyone happy. Vail is too big, and I can't talk about everything. Angry Mountain Bro wants me to focus on community, Climate Bro on the environment, Finance Bro on acquisitions and numbers, Subaru Bro on liftlines and parking lots. Too many people who already have their minds made up about how things are will come here seeking validation of their viewpoint and leave disappointed. I will say this: just because I didn't ask about something doesn't mean I wouldn't have liked to. Acquisitions and Europe, especially. But some preliminary conversations with Vail folks indicated that Katz had nothing new to say on either of these topics, so I let it go for another day.Podcast NotesOn various metrics Here's a by-the-numbers history of the Epic Pass:Here's Epic's year-by-year partner history:On the percent of U.S. skier visits that Vail accounts forWe don't know the exact percentage of U.S. skier visits belong to Vail Resorts, since the company's North American numbers include Whistler, which historically accounts for approximately 2 million annual skier visits. But let's call Vail's share of America's skier visits 25 percent-ish:On ski season pass participation in AmericaThe rise of Epic and Ikon has correlated directly with a decrease in lift ticket visits and an increase in season pass visits. Per Kotke's End-of-Season Demographic Report for 2023-24:On capital investmentSimilarly, capital investment has mostly risen over the past decade, with a backpedal for Covid. Kotke:The NSAA's preliminary numbers suggest that the 2024-25 season numbers will be $624.4 million, a decline from the previous two seasons, but still well above historic norms.On the mystery of the missing skier visitsI jokingly ask Katz for resort-by-resort skier visits in passing. Here's what I meant by that - up until the 2010-11 ski season, Vail, like all operators on U.S. Forest Service land, reported annual skier visits per ski area:And then they stopped, winning a legal argument that annual skier visits are proprietary and therefore protected from public records disclosure. Or something like that. Anyway most other large ski area operators followed this example, which mostly just serves to make my job more difficult.On that ski trip where Timberline punched out Vail in a one-on-five fightI don't want to be the Anecdote King, but in 2023 I toured 10 Mid-Atlantic ski areas the first week of January, which corresponded with a horrendous warm-up. The trip included stops at five Vail Resorts: Liberty, Whitetail, Seven Springs, Laurel, and Hidden Valley, all of which were underwhelming. Fine, I thought, the weather sucks. But then I stopped at Timberline, West Virginia:After three days of melt-out tiptoe, I was not prepared for what I found at gut-renovated Timberline. And what I found was 1,000 vertical feet of the best version of warm-weather skiing I've ever seen. Other than the trail footprint, this is a brand-new ski area. When the Perfect Family – who run Perfect North, Indiana like some sort of military operation – bought the joint in 2020, they tore out the lifts, put in a brand-new six-pack and carpet-loaded quad, installed all-new snowmaking, and gut-renovated the lodge. It is remarkable. Stunning. Not a hole in the snowpack. Coming down the mountain from Davis, you can see Timberline across the valley beside state-run Canaan Valley ski area – the former striped in white, the latter mostly barren.I skied four fast laps off the summit before the sixer shut at 4:30. Then a dozen runs off the quad. The skier level is comically terrible, beginners sprawled all over the unload, all over the green trails. But the energy is level 100 amped, and everyone I talked to raved about the transformation under the new owners. I hope the Perfect family buys 50 more ski areas – their template works.I wrote up the full trip here.On the megapass timelineI'll work on a better pass timeline at some point, but the basics are this:* 2008: Epic Pass debuts - unlimited access to all Vail Resorts* 2012: Mountain Collective debuts - 2 days each at partner resorts* 2015: M.A.X. Pass debuts - 5 days each at partner resorts, unlimited option for home resort* 2018: Ikon Pass debuts, replaces M.A.X. - 5, 7, or unlimited days at partner resorts* 2019: Indy Pass debuts - 2 days each at partner resortsOn Epic Day vs. Ikon Session I've long harped on the inadequacy of the Ikon Session Pass versus the Epic Day Pass:On Epic versus Ikon pricingEpic Passes mostly sell at a big discount to Ikon:On Vail's most recent investor conference callThis podcast conversation delivers Katz's first public statements since he hosted Vail Resorts' investor conference call on June 5. I covered that call extensively at the time:On Epic versus Ikon access tweaksAlterra tweaks Ikon Pass access for at least one or two mountains nearly every year – more than two dozen since 2020, by my count. Vail rarely makes any changes. I broke down the difference between the two in the article linked directly above this one. I ask Katz about this in the pod, and he gives us a very emphatic answer.On the Park City strikeNo reason to rehash the whole mess in Park City earlier this year. Here's a recap from The New York Times. The Storm's best contribution to the whole story was this interview with United Mountain Workers President Max Magill:On Vail's leadership shuffleI'll write more about this at some point, but if you scroll to the right on Vail's roster, you'll see the yellow highlights whenever Vail has switched a president/general manager-level employee over the past several years. It's kind of a lot. A sample from the resorts the company has owned since 2016:The Storm explores the world of lift-served skiing all year long. Join us. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
If you're trying to grow a home service business, your marketing budget is one of your biggest bets — and biggest risks. In this episode of Owned and Operated, John Wilson and Sam Preston host a no-fluff Q&A tackling real contractor questions on lead generation, paid ads, and when to actually bring in an agency.They break down how to allocate marketing spend at every stage — from $1K/month up to $200K — and what it really takes to get traction with LSA, GMB, and PPC. You'll learn how to play offense with your best-performing lead sources, why spreading your budget too thin kills momentum, and how to ride your winning channels like you stole it.If you're struggling to get leads from PPC or Google Ads, they also cover how to fix campaign waste, when landing pages are the problem, and how top operators manage their media vs lead-gen mix to scale past $10M.Whether you're just getting started or dialing in a multi-location growth strategy, this episode is a tactical deep dive into what's actually working right now.
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
Welcome to another episode of the Post-Fades & Cheesesteaks Podcast! Please like, share and tell your friends! -------------------------On this week's episode, Tim and Dakota welcome the resident Derrick Henry hater, Fluri, as a guest to debate the best running backs in this edition of the TOP 10 NFL PLAYERS heading into the 2025 season!...Social Media Channels:✔️TikTok ► https://www.tiktok.com/@pfandcs✔️Instagram ► https://www.instagram.com/pfandcs/✔️Twitter (X) ► https://x.com/PFandCS✔️Facebook ► https://www.facebook.com/PFandCS✔️Twitch ► https://www.twitch.tv/postfadesandcheesesteaksPODCAST ► ✔️Apple: https://podcasts.apple.com/us/podcast/post-fades-cheesesteaks-sports-podcast/id1522171099✔️Spotify: https://open.spotify.com/show/7Hu0Wn6CUH1qDBuR5UlbrN✔️Amazon Music: https://music.amazon.com/podcasts/1d39ed73-e4d5-4470-aa22-30bce78ecdce/post-fades-cheesesteaks-sports-podcastMERCH ► ✔️https://www.etsy.com/shop/PFCScreative?ref=shop-header-name&listing_id=1527696396&from_page=listing&dd_referrer=https%3A%2F%2Fwww.etsy.com%2Flisting%2F1527696396%2Fthis-is-my-football-tee-go-birds-short%3Fetsrc%3Dsdt*Hoodies, tee's, crewnecks, hats and more!!*This dynamic duo consists of two Philly boys, Tim and Dakota, and their opinions on sports! Each week we provide a new episode talking about sports; it could be the NFL, NBA, March Madness or even Rugby! Stay tuned for our thoughts on Sports news and rumors, player interviews, mock drafts, power rankings, stat analysis and more!*Our opinions are of our own research and observation and in no way does that correlate to our thoughts on each Professional Sports Teams and Organizations as a whole. This is all for fun and any player who makes their way onto an Professional Sports roster is already a great player regardless of what we say about them*Intro and Outro Music: Produced by Forgotten, Owned by Dakota Hirst and Lorenzo Trindade
Jay and Andrew swap stories about the constant balancing act between buying, making, renting, borrowing, and outsourcing. From renting camera lenses for product shoots to resisting the emotional pull of a first CNC machine, they dig into the real-life decision-making that keeps a shop lean (or clutters it up). You'll hear about scissor lift negotiations, the pain and payoff of liquidating unused gear, the “what if” trap that fills shelves with obsolete parts, and the unexpected warranty calls that arrive the day after you throw something away. Along the way, they share practical takeaways on optioning machines, standardizing tools, leveraging smart plugs, and even giving unused hardware back to suppliers.
Ben and Laura, a married duo with deep roots in emergency medicine, open up about the hard truths behind the healthcare system, from ER burnout to the broken insurance model. They share stories of resilience, advocacy, and what it's really like to navigate medicine as both partners and professionals.From leading a statewide 3D mask effort during COVID to fighting for systemic change, their impact runs deep and their message is clear: healthcare needs help.Today's Sponsor is: JumpMedicAre you looking for top-notch first aid kits? Look no further than JumpMedic! Owned by a seasoned paramedic with over a decade of EMS experience, their kits are user-friendly and packed with essential supplies. From the most popular Pro Gen 2 to the compact Hard Shell Kit, they've got you covered. You can even Customize your own kit with their Build A Bag option! Enter the code NOON10 and enjoy 10% off your order! Free US shipping, and everything is HSA/FSA approved. Visit JumpMedic.com and follow @JumpMedicUSA on Instagram. Stay prepared with JumpMedic!Podcast: https://open.spotify.com/show/1vAokfqG5aifoRBKk9MAUh?si=T8DipSBCQzWfOeiBW3h-VwFB Page: https://m.facebook.com/groups/nineoneonenonsense/?ref=shareInstagram: https://www.instagram.com/911nonsense/X: https://twitter.com/911NonsenseBonfire Merch: https://www.bonfire.com/store/nine-one-one-nonsense/?utm_source=copy_link&utm_medium=store_page_share&utm_campaign=nine-one-one-nonsense&utm_content=defaultContent Warning: This episode contains discussions about death, including graphic and potentially triggering details. Listener discretion is advised. The episode also covers sensitive topics and may not be suitable for all audiences. If you or someone you know is struggling with suicidal thoughts or mental health issues, please seek help immediately. You can contact the Suicide & Crisis Lifeline by dialing 988 from anywhere in the U.S. #911Podcast #ParamedicLife #FirstResponderStories #EMSFamily #EmergencyCalls #SavingLives #BehindTheSiren #FirstResponderLife #911nonsense #ParamedicPodcast #PodcastLaunch #PodcastLife #PodcastCommunity #TrueStoryPodcast #NewPodcastAlert #PodcastAddict #PodcastEpisode #PodcastPromotion #PodcastHost #PodcastRecommendations #RealLifeHeroes #EmergencyServices #TrueStories #BehindTheScenes #LifeOnTheLine #AdrenalineRush #HumanStories #OnTheJob #EverydayHeroes #TrueLife
#535 Want to build a business in the trades? In this episode, host Brien Gearin chats with John Wilson, owner of Wilson Plumbing, Heating, and Cooling — a $26 million home service company on a mission to reach $100 million. John shares his journey from taking over his family's small plumbing business at 23 to scaling it into a multi-million dollar enterprise through acquisitions, reinvestment, and strategic growth. You'll hear actionable advice on navigating growth plateaus, the importance of choosing a target customer, and how simplifying service offerings can lead to greater profitability and efficiency. John also opens up about the challenges of leading a multi-trade business and the potential of franchising as a growth strategy. Whether you're in the trades or scaling any service-based business, this episode is packed with insights for entrepreneurs at all stages! (Original Air Date - 12/4/24) What we discuss with John: + Overcoming growth plateaus + Scaling through acquisitions + Focusing on target customers + Simplifying service offerings + Growing profitably post-reinvestment + Service vs. geographic expansion + Considering franchising for growth + Building strong team culture + Competing in less saturated markets + Opportunities in the trades industry Thank you, John! Check out Owned and Operated at OwnedandOperated.com. Check out Wilson Plumbing, Heating, and Cooling at WilsonPlumbingandHeating.com. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Kevin, a Mechanical Engineering graduate from Washington State University (2016), blends his passion for people with a talent for building efficient, profitable systems. After joining Rod's Warrior Group in October 2024, he gained 51 units and acquired his first commercial property in Garden City, GA in 2025. Kevin leverages the group's education and networking to stay ahead in real estate while expanding a diverse portfolio across multiple states, transitioning his proven operational systems into thriving commercial multifamily, mixed-use, and multitenant industrial assets. Here's some of the topics we covered: Kevin's Journey From Mechanical Engineering to Multifamily Success Behind the Scenes of Kevin's First Warrior Deal The Truth About Putting Your Own Money on the Line How to Turn Analytical Skills Into a Multifamily Superpower What to Do When the Odds Are Stacked Against You Turning Life's Challenges Into Your Biggest Breakthroughs Why Kevin Chose Rod's Warrior Group Over Every Other Option The Game-Changing Culture That Sets the Warrior Group Apart Tariffs, the Economy, and What You Need to Know Now If you'd like to apply to the warrior program and do deals with other rockstars in this business: Text crush to 72345 and we'll be speaking soon. For more about Rod and his real estate investing journey go to www.rodkhleif.com
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
B.C. Conservative attorney general critic Steve Kooner talks to Michelle Eliot about the impact of the shooting at Surrey's Kap's Cafe on the local community
To support the project visit reMooable Energy - Our Cow Molly goes electric - a Environment crowdfunding project in Sheffield by sarah.galligan@ecofit.ukFor more info on Our Cow Molly visit - Our Cow Molly – Farm Shop & Ice Cream ParlourEddie last featured on episode 12 of the podcast!
AI isn't coming — it's here. And the way people find your business is already changing.In this episode of Owned and Operated, John sits down with Sam Preston, CEO of Service Scalers, for a deep-dive on how AI is reshaping local search and why HVAC, plumbing, and home service operators need to evolve fast — or risk being left behind.They explore what it means to “rank” in a world of LLMs, how showing up in ChatGPT, Perplexity, and Google's AI Overview actually works, and why your SEO and Google Business Profile (GMB) are more valuable than ever. From review mining to AI-mode discovery to early signs of AI agents booking jobs, this episode lays out a real-world, contractor-first roadmap to dominate in the AI-driven search era.You'll also hear how Wilson's early investment in SEO and programmatic content is now paying off — and why operators of every size should focus on backlinks, FAQs, and review quality today to future-proof their lead flow.Whether you're doing $1M or $50M, if you want to stay visible and competitive as AI search becomes the new front door to your business, this one's essential.
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Is President Trump pulling for Andrew Cuomo? An L.I. woman should have never owned dogs. Learn more about your ad choices. Visit megaphone.fm/adchoices
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
On this episode of Destination on the Left, I talk with Adrienne Currie, Community & Marketing Manager at TAP, and Brittany Lynn, Senior Account Manager at TAP for the third installment of a special four-part series exploring the PESO Model—a framework for creating integrated marketing plans that drive results in the travel, tourism, and hospitality industry. Our conversation shines a spotlight on the “S”—shared media, and Adrienne and Brittany dive into the strategies behind creating impactful social media campaigns, from identifying your target audience to understanding the value of different platforms and building trust through authentic connections. What You Will Learn in This Episode: How Brittany and Adrienne use the PESO Model to build integrated marketing plans for travel, tourism, and hospitality clients Why knowing your target audience and campaign goals is crucial before choosing the right shared media tactics What goes into developing an effective social media strategy, including content planning, engagement, and the use of hashtags and tagging partners How to select and evaluate the best shared media platforms based on audience demographics, campaign objectives, and available resources Why content pillars matter for organizing and delivering valuable, engaging, and brand-aligned social content What emerging tactics Adrienne and Brittany are watching, such as leveraging organic posts as paid media and the value of platforms like Pinterest, YouTube, and other social channels How measurement and analytics inform ongoing social strategy and why continual reassessment and adjustment lead to stronger results Integrating Shared Media into the PESO Model for Travel Marketing The PESO Model, Paid, Earned, Shared, and Owned media, is an integrated framework for crafting holistic marketing strategies. Shared media focuses on channels where content is disseminated and interacted with through social platforms and other collaborative online spaces. Brittany Lynn describes the shared portion as “the how”, where strategy and messaging meet real-world execution. It's all about knowing your audience, setting campaign goals, and determining communication tactics such as content cadence, use of hashtags, partner tagging, and the kind of engagement you want to inspire. The foundation, according to Brittany, is investing the time upfront to truly define who you're speaking to and what you want to achieve long before you begin posting. Adrienne Currie adds that, especially within smaller or mid-sized organizations with limited bandwidth, it's crucial to focus on one platform and really master it before expanding. Knowing which platform best reaches your audience and aligns with your objectives (think Pinterest and YouTube for evergreen content, or Instagram for visual storytelling) is key. Building a Strategic Shared Media Plan Rather than chasing every trending platform, Brittany and Adrienne advise starting by auditing current channels. Understand which platforms your target audience uses, what types of content perform best, and how those channels are furthering your goals. If you inherit a client's existing channels, Brittany recommends a critical evaluation: Are you amplifying the right messages, at the right frequency, and in the right tone? Is your existing presence consistent with your brand strategy? Adrienne details TAP's use of content pillars—groupings like education, industry news, community updates, and promotion—to ensure content isn't just promotional but genuinely provides value. She cautions against making every post a sales pitch: “You want to be offering some value and building that relationship with your followers.” This approach keeps your audience engaged and fosters trust, especially important in the travel and tourism business. How to Know If Your Shared Media Works Brittany loves digging into analytics, suggesting a focus on metrics like engagement, clicks, views, comments, and shares. She sees data points not just as numbers, but as storytelling devices, as each metric helps paint the picture of how your audiences are responding to your content. Regularly revisit your foundational goals, if engagement lags, experiment with content format, tone, or posting frequency. Social strategies should be living documents, adaptable as feedback and metrics roll in. Adjust as needed. Don't be afraid to tweak or pivot entirely if something isn't working. Resources: https://spinsucks.com/communication/peso-model-comprehensive-guide/ https://travelalliancepartnership.com/ https://www.linkedin.com/in/adrienne-currie-23117b33/ https://www.linkedin.com/in/brittanyklynn/ https://www.linkedin.com/company/tapintotravel/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!
Ari Herstand is a Los Angeles–based musician, author of the best‑selling "How to Make It in the New Music Business", and host of the Webby‑award winning podcast "The New Music Business," where he empowers artists to build successful DIY careers in the modern music industry. Recognized by Forbes as “the poster child of DIY music,” he also founded the artist‑advocacy education platform Ari's Take.In this episode, you'll learn about:- The history of streaming platforms- How streaming has changed music consumption- "Owned" vs "Borrowed" audiences- How to lay the ground work for a long successful career as an artist- The potential implications of AI generated music*** CONNECT WITH ARI:
With the news that ESPN is acquiring NFL Network, Adam Crowley and Dorin Dickerson wonder what ESPN personalities would look like on the notorious NFL Red Zone program.
Send us a textAnne Michelle Wand shares her journey from single mother and salon owner to international real estate developer in Panama, where she's creating innovative housing communities for seniors at half the price of equivalent U.S. options. Panama's beautiful Caribbean setting offers both investment opportunities and lifestyle advantages with its perfect year-round climate, friendly people, and growing middle-class economy.• Started in real estate by subdividing a Boulder property into four lots after her divorce• Owned and operated London Hair salon in Boulder while building her real estate portfolio• Traveled through Central America before discovering Bocas del Toro, Panama's colorful archipelago• Developed properties on multiple Panamanian islands, combining beach and mountain living• Currently creating "Active Agers" communities for seniors through Passive Profit Partners• Raising $7 million from investors to build senior housing that addresses a critical market gap• Believes strongly in diversification - across countries, asset classes, and investment types• Panama offers perfect 82° water, beautiful beaches, and easy access to mountain livingConnect with Anne Michelle Wand on LinkedIn or learn more about investment opportunities with Passive Profit Partners. Remember that diversification is key to building wealth and security for your future. Thanks again for listening. Don't forget to subscribe, share, and leave a FIVE-STAR review.Head to Dwanderful right now to claim your free real estate investing kit. And follow:http://www.Dwanderful.comhttp://www.facebook.com/Dwanderfulhttp://www.Instagram.com/Dwanderful http://www.youtube.com/DwanderfulRealEstateInvestingChannelMake it a Dwanderful Day!
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
Boomers aren't your best bet anymore. While everyone's still chasing the so-called Silver Tsunami, the truth is most aging-out home service businesses won't sell — and the ones that do often aren't worth buying. In this episode of Owned and Operated, John and Jack explain why smart operators are ditching the outdated playbook and going all-in on modern growth strategies.They unpack why 2026 is their multi-market year and how they're expanding beyond Ohio through greenfield launches, tuck-in acquisitions, and strategic partnerships. From leadership infrastructure to population-driven market selection, they share what it actually takes to scale a home service company past a single location. You'll hear hard-earned lessons from failed multi-location attempts, the red flags of unscalable markets, and why buying a business isn't always the best move — especially if the fundamentals aren't there.If you're a plumbing, HVAC, or electrical operator looking to grow into new markets, this is your real-time roadmap — not the recycled Silver Tsunami narrative. John even teases behind-the-scenes strategies they're using for greenfielding (the stuff he's not ready to fully reveal… yet).This is the episode that separates yesterday's growth myths from today's $100M playbook.
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
On this episode of the podcast, Senator Marsha Blackburn joins the conversation to expose the obstructionist tactics of Senate Democrats and highlight critical national security legislation, including bills to ban foreign ownership of U.S. farmland, specifically targeting China, end Sister City agreements with adversarial nations, and require U.S. Housing and Urban Development (HUD) to assess the impact of foreign buyers on housing markets. The Tennessee Republican also calls for accountability in the wake of newly declassified documents implicating the FBI and the Clinton campaign in amplifying the debunked Russia collusion narrative.The second conversation on this episode is between Amanda Head and retired FBI Executive Assistant Director Chris Piehota who weighs in on the politicization of the Bureau, criticizing the weaponization of federal agencies for partisan purposes and praising current leadership for trying to restore the FBI's integrity. He warns of growing threats to national security if institutional trust isn't rebuilt.And finally, American Principles Project Executive Director Anthony LaBruna slams the National Education Association (NEA) after its annual convention devolves into a political rally against President Donald Trump. LaBruna calls for the NEA's charter to be revoked, citing a radical agenda that prioritizes gender politics over academic fundamentals. He predicts a mass exodus to homeschooling, private, and faith-based education as families seek refuge from failing public schools, and warns that union leaders' six-figure salaries are coming at the cost of students' futures.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., welcomes digital fundraising expert Michelle Boggs, MBA, CFRE, Executive Nonprofit Industry Adviser at Classy from GoFundMe, to explore the ever-shifting world of online giving. With 20 years of frontline fundraising experience and insider knowledge from one of the biggest names in crowdfunding, Michelle helps listeners understand how digital strategies are evolving, and what nonprofits must do to keep up. From peer-to-peer campaigns to influencer-driven generosity, today's giving landscape looks more like TikTok than a gala dinner. Michelle breaks down the rising cost of donor acquisition and the fading returns of traditional outreach, urging fundraisers to embrace earned media and social trust. Owned channels like email lists and websites still matter, but it's those earned interactions, influencers sharing your mission and online communities buzzing about your cause, that now pack the biggest punch. And no, you don't need Beyoncé to back your annual fund. A board member, a volunteer, or a passionate donor can be just as effective if they're well-positioned and engaged online. Trust, Michelle explains, is the beating heart of digital fundraising. GoFundMe's Social State of Giving Report shows that over half of Gen Z trusts “impact creators” to guide their giving, individuals who use their networks to mobilize support. Sharing a campaign online isn't just good vibes; it translates to real dollars. In fact, each share can yield an average of $100 more toward a fundraiser's goal. It's not just about who gives, it's about who shares the giving opportunity and how easy you make that experience. Speaking of ease, Michelle stresses the importance of a frictionless donation process. If your donation page isn't mobile-friendly or doesn't accept multiple payment options like Venmo, PayPal, or digital wallets, you're missing out. Today's donors expect their giving experience to be as smooth as ordering their morning coffee. Bottom line: generosity isn't fading, it's changing. And nonprofits that adapt by embracing digital tools, online influencers, and trust-based engagement are the ones poised to thrive in this new philanthropic era.
Another call with Peter Wilson discussing ULEZ, Parking companies and lots more #commonlaw #natural law #sovereignity About my Guest:Ex Royal Navy gunner and armourer, turned professional fighter. Owned and ran own martial arts gym for about 30 years. Always been aware of something not being right in the world, went deep into it after losing over £1million of property in 1 week including own home. So been up and been down even living in a car for a while with his wife Janine and 4 dogs. ---Awakening Podcast Social Media / Coaching My Other Podcasts https://roycoughlan.com/ ------------------What we Discussed: 00:25 Who is Peter Wilson01:40 His book that explains Trusts in Simple Terms06:23 A series of Books to improve humanity09:00 He created a Video how to Navigate Skool Platform12:30 How they Navigate the Platform15:55 The Ai is pushing an Agenda20:00 How they have created an Ai that does not check the internet22:25 The FCA Handbook25:25 Notice of Assignment27:10 The Business and Property Courts28:30 Can they apply a limit of claims30:40 Fighting a Mortgage Case34:20 Thoughts on Tommy Robbinson37:30 How do we stop our countries been destroyed44:20 Live Life as Privately as Possible44:45 How to Navigate the TV lisence47:10 All the Speed Limits are reduced from 50km (30 miles) to 40km ( 20 miles)53:00 Dealing with ULEZ54:25 You can not live in Chaos while driving58:45 When Peters car when destroyed1:01:10 Can you have a Bond for the Insurance1:03:10 Te Corruption with the Parking Companies1:12:00 How much the DVLA make selling your DATA1:19:28 Case Law Mr Bevis1:21:45 SAR - Subject Access Request1:24:55 The costs and effect of Parking Fees1:28:30 If your Car is Clamped How to Contact Peter: https://www.skool.com/check-mate-the-matrix-2832/about?ref=f30a0a71fea743aa8f9b8fb632d6129c https://www.claimyourstrawman.com/https://linktr.ee/PeterWilsonReturnToDemocracy ------------------------------More about the Awakening Podcast:All Episodes can be found at www.awakeningpodcast.org My Facebook Group Mentioned in this Episode https://www.facebook.com/profile.php?id=61572386459383 Awakening Podcast Social Media / Coaching My Other Podcasts https://roycoughlan.com/ Our Facebook Group can be found at https://www.facebook.com/royawakening #checkmatethematrix #ucc #peterwilson #clamping#parkingcompanies
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
#FootballPodcast #nflpodcast #NFL2025 #top10 Welcome to another episode of the Post-Fades & Cheesesteaks Podcast! Please like, share and tell your friends! -------------------------On this week's episode, Tim and Dakota are joined by Nick to debate the best Quarterbacks heading into the 2025 season in this edition of the TOP 10 NFL PLAYERS!...Social Media Channels:✔️TikTok ► https://www.tiktok.com/@pfandcs✔️Instagram ► https://www.instagram.com/pfandcs/✔️Twitter (X) ► https://x.com/PFandCS✔️Facebook ► https://www.facebook.com/PFandCS✔️Twitch ► https://www.twitch.tv/postfadesandcheesesteaksPODCAST ► ✔️Apple: https://podcasts.apple.com/us/podcast...✔️Spotify: https://open.spotify.com/show/0Rdtzff...✔️Amazon Music: https://music.amazon.com/podcasts/1d39ed73-e4d5-4470-aa22-30bce78ecdce/post-fades-cheesesteaks-sports-podcastMERCH ► ✔️https://www.etsy.com/shop/DakotaHirst...*Hoodies, tee's, crewnecks, hats and more!!*This dynamic duo consists of two Philly boys, Tim and Dakota, and their opinions on sports! Each week we provide a new episode talking about sports; it could be the NFL, NBA, March Madness or even Rugby! Stay tuned for our thoughts on Sports news and rumors, player interviews, mock drafts, power rankings, stat analysis and more!*Our opinions are of our own research and observation and in no way does that correlate to our thoughts on each Professional Sports Teams and Organizations as a whole. This is all for fun and any player who makes their way onto an Professional Sports roster is already a great player regardless of what we say about them*Intro and Outro Music: Produced by Forgotten, Owned by Dakota Hirst and Lorenzo Trindade
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
On this episode of Destination on the Left, I talk with Colleen Onuffer for the second installment of a four-part series exploring the PESO Model—Paid, Earned, Shared, and Owned media—in integrated marketing. Colleen shares more about earned media: what it is, why it's critical for building credibility, and how organizations in the travel, tourism, and hospitality industry can use it to tell their story more powerfully. From collaborating with influencers to maximizing media placements, she explains how earned media fits into the bigger picture and interacts with other parts of the PESO framework. What You Will Learn in This Episode: How Colleen Onuffer defines earned media and why it is considered more credible and trustworthy by consumers compared to paid and owned channels Why the Peso Model is essential for creating an integrated and effective PR strategy, and what the interconnections are between paid, earned, shared, and owned media How to approach strategic PR planning, including the importance of starting with research, setting clear goals, and understanding your audience What types of earned media tactics Colleen recommends for destination marketers, including media relations and influencer partnerships How emerging trends like artificial intelligence (AI), podcasts, and the rise of micro and niche influencers are shaping the landscape of earned media Why measurement and the Barcelona Principles are so critical for PR success, and how to plan up front to track the true impact and quality of earned placements How to start small, leverage multi-channel opportunities, and set yourself up for measurable success How Earned Media is Different from PR Destination marketers know that cutting through the noise to reach travelers is harder than ever. In a world saturated with content and advertising, earning trust and attention calls for a sophisticated mix of strategy, storytelling, and smart tactical planning. We're discussing the critical “E”—Earned Media—in the integrated PESO model this week. The Value and Challenge of Earned Media Earned media is any publicity gained through organic means rather than paid advertising. Unlike owned or paid channels, it's the result of others—media outlets, influencers, travelers, or even locals—talking about your destination. Think press coverage, travel blogger posts, influencer recommendations, glowing TripAdvisor reviews, or enthusiastic social shares. Colleen emphasizes that earned media carries higher trust among consumers. Because earned media is not paid for by a brand directly, it's often perceived as more credible or trustworthy by consumers. Mainly because brands don't control the message. Unlike owned or paid media, where the brand is the voice, earned media relies on the voices of others to push the brand or narrative. It's both valuable and vulnerable—a product of relationships, storytelling, and a bit of risk-taking. Creating an Earned Media Strategy It's tempting to jump straight to pitching, press trips, or influencer outreach. But effective PR starts with strategic foundations. Colleen recommends that travel marketers: Define Their Positioning: What's the unique appeal or challenge your destination faces? Unlock Insights Through Research: Deeply understand audience motivations, needs, and media behaviors. Set SMART Goals: How many placements? What kind of coverage, and where? Do you want to attract a niche or mass audience? Build Audience Personas: Understand their pain points, decision-making process, and where they seek inspiration. With these insights, your earned media initiatives—whether hosting writers, partnering with content creators, or launching brand ambassador programs—are more likely to land meaningful, measurable results. Resources: Website: https://travelalliancepartnership.com/ LinkedIn Personal: https://www.linkedin.com/in/colleenonuffer/ LinkedIn Business: https://www.linkedin.com/company/tapintotravel/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!
In todays episode of Negroni's With Nord, James is back from France. We talk about influencer brands finding their markets and investors, Gen Z's growing spotlight on the importance of influencers as they come into more spending power, and how to sneak (or not sneak) into popular advertising festivals.
Millcreek just saw two apartment buildings burn after a lawnmower sent a spark into dry weeds. Now, the SLC mayor wants an audit of all Salt Lake City-owned propertie
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Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
In this episode of Owned and Operated, John sits down with Ethan from New York to explore his rapid journey into the world of home services and franchising. From cold calls to private equity to launching a local newsletter — Ethan shares the real story behind building momentum as a new business owner.
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Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show
Tobin & Leroy comment on Denver Nuggets center Nikola Jokic being emotional after the horse he owned won a race in his country of Serbia. This led to Leroy telling us a story of the time he and a former teammate once owned a racing horse. This topic some how led to Tobin Leroy & Vlad figuring out when Ramen became the meal of choice.
The quintessential American economic myth is that the free market picks winners and losers. But the federal government has long had a role in this equation, from the current administration all the way back to the Great Depression. Today on the show, we uncover the history of the country's national investment bank, which shaped the relationship between the government and the market in ways that are still felt today.Check out Chris Hughes SubstackRelated episodes:The day Russia adopted the free market (Apple / Spotify)Giant vacuums and other government climate bets (Apple / Spotify)For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.Fact-checking by Julia Ritchey. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy