Podcasts about delfinet

In this episode of Hubstaff’s Agency Advantage Podcast, I’m talking with Keith Perhac (Twitter) of DelfiNet. DelfiNet is a technical marketing agency that at its peak had a team of 14 spread around the world, servicing clients in Japan and the US. But his life was a constant battle of managing client expectations, managing his... The post Agency Advantage 51: Keith Perhac on How to Avoid Horrible Hiring Mistakes appeared first on Hubstaff Blog.

Keith Perhac onto The Top. Keith is a marketing expert, developer, and designer. His goal is to take complex things and make them simple, understandable, and actionable for business owners. Today he is the CEO of SegMetrics and DelfiNet, technical marketing agencies that help companies create highly optimized sales funnels. Famous Five:   Favorite Book? – Work the System What CEO do you follow? – N/A Favorite online tool? — HarvestApp Do you get 8 hours of sleep?— Yes If you could let your 20 year old self know one thing, what would it be? – “It’s not as scary as jumping off and leaving the company that you’ve been working on for 6 years to start on your own.”   Time Stamped Show Notes: 02:13 – Focus: DelfiNet or SegMetrics 03:02 – Founding day of SegMetrics and first revenue 04:20 – How SegMetrics is built 04:50 – Focused on building the greatest product 05:48 – Margins are better in SaaS 06:19 – Average sales per customer per month 07:10 – August Revenue 09:40 – 50% gross margins 10:15 – Biggest lever to increase profitability 11:02 – Traffic increased drastically 11:55 – Acquisition cost 12:16 – Biggest affiliate 12:33 – Second biggest affiliate 13:54 – Bootstrap 14:26 – Similar with Angel Investing 15:10 – The business’ worth 16:13 – Keith was based in Japan 16:38 – Developyourmarketing.com 18:57 – The Famous Five   3 Key Points: Take advantage of your on-peak time. Turn your previous challenges into positive experiences. Don’t just focus on sales, focus on creating a great product.   Resources Mentioned: Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Developyourmarketing.com – Keith’s website Show Notes provided by Mallard Creatives  

Keith Perhac is the founder of DelfiNet, the co-founder of SegMetrics, and the co-founder of Summit Evergreen.  Keith had done work as a developer and designer before starting his first company, DelfiNet. He helps companies automate, measure, and drastically improve your sales and marketing funnels that drive their business. In this broadcast, Keith Perhac and I talk about: How he got his first client and what he learned through that experience. How his love for analytics drove him to start SegMetrics. Summit Evergreen filling the void of course-ware that provided customers custom integration, full customization, was hosted, and could be fully integrated into an already existing sales platform. The process for his team to develop software. The difference in thinking between a product launch and an evergreen sales funnel. How to find Keith Perhac online: Websites: summitevergreen.com, segmetrics.io, keithperhac.com Twitter: @harisenbon79 If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support. The post ITT 083: How to Build a 6-Figure Sales Funnel with Keith Perhac appeared first on Tom Morkes.

Today I’m talking with a good friend of mine, Keith Perhac. Keith is the founder of the digital marketing consulting agency DelfiNet and the online course software Summit Evergreen. He has managed to build a thriving consultancy agency while working remotely in Japan. Working remotely, can be an issue for many freelancers, but Keith says he is there when his clients wake up and there again when they go to bed. He says it’s like magic when they tell him what they want, and it is done for them when they wake up.

Episode 60 A Lesson in MarketingToday's Group – John, Josh, Derick, Chuck, and Keith Perhac0:17 – All right, We're Live!Exciting news! Derick introduces Digital Ocean as a new sponsor for the next (Episode 61). Learn more here at: https://www.digitalocean.com/2:22 – John gives an introduction to Keith Perhac, co-host of the Kalzumeus Podcast. Keith is a digital marketing guru of DelfiNet. http://delfi-net.com, and check out this podcast at http://www.kalzumeus.comProfessional Counsel5:54 – Derick asked Keith a few questions about how to package his screencast products for marketing, should he sell his product by category levels or tiers to get the best returns.13:09 – Keith shares his insight on package bundles that have Work Sheets attached. Reason being is that some people have tons of time or money, and worksheets are a quick checklist to success. It creates value by way of getting your customer on the fast track to their goals. It is a time saver, because every developer/entrepreneurs needs to beat the learning curve.14:29 – Chuck asked Keith of about how he could monetize a weekly or monthly video series subscription. What could Chuck do, Tiers, Videos, Webinars, E-Books, and various kinds of Tier subscriptions.These EntreProgrammers discuss the various ways to package and monetize their products. These are subscriptions tiers and access to the communities that they have created for networking, and general access to viewing instructional material.17:06 – Chuck explains his trials with his products subscriptions, podcast, and videos.Coaching20:02 – Keith talks about how valuable coaching is to customers, and should not be discounted. However, discount coaching might be possible if this was a continuous service, to keep it appealing for the client.24:41 – John suggest presenting a formal landing page for coaching services and advertising. This concept provides a final and transparent documentation of coaching service cost, and a final set price.28:00 – John has a question about the pricing of his material, How to Market Yourself package. John’s idea is to make more revenue over time, rather than converting customers with discounted versions of his product.31:19 – Here is a discussion about the extreme price of the Apple Watch special edition. Keith makes an interesting point about the price gimmick of theses watches. Keith explains that they are set high, and perhaps, not expected to sell huge. However, this creates the illusion that consumer tier Apple watches appear cheaper and affordable at 550 dollars. Nice marketing trick!Keith shares information on funneling your customers to your products. He also talks about the trials and errors on how to make your marketing efforts worth your time.41:41 – Keith asks what the team uses for their CRM (customer relationship management) or email system. John responds that Drip is their main system. The group discusses the hundreds of features Drip offers and which ones they enjoy the most.This section is great for understanding how CRMs could give you feedback stats, and data that could help you manage your sales. Understanding analytical feedback can provide information on the demographic your sales, and whom you need to target in the forthcoming sales.53:28 – John shares his impromptu sale of How To Market Yourself. John tries a generic type of sales approach, with no particular link to holidays or special events. Josh suggests that even a random reason like a “snow day” could be a great sales motive. Keith talks about the emotional connection that people often make with such random topics or events, which then ultimately generates a frenzy of customers.1:06:42 – Keith adds that marketing is applied psychology.1:19:53 – Chuck is staying Las Vegas for an extra day at the New Media Expo. http://nmxlive.com/2015-lv/1:21:33 – Johns test the Thrive Leads plugin at: http://thrivethemes.com/leads/1:25:54 – Derick subscribers are climbing by 10 a month, 370 to 326 from 6 months ago. Go Derick!1:27:37 – John shares more about his new HD YouTube video. The first video of this revamp series is out!1:28:48 – Josh brings up new info on the Tweet Adder update. The new feature rate limits...? http://tweetadder.com. Josh talks about the backend work of a client’s websites.1:40:33 – John is often asked why he gives a lot of product away for free, like the blog post, etc. John explains that if they are consuming free material, they are probably willing to pay for well-organized and packaged products.1:40:09 – Keith explains the practice of retargeting. Retargeting, the secret sauce on Internet marketing. The group continues to examine the marketing strategy of huge companies verses the small companies. Small businesses need to know the Return on Investment (ROI) and figure what area of marketing need more funds.1:57:11 - EntreProgrammer Retreat: tentative dates are October 16-19, 2015. Cost is about $1200. For more information email or visit: http://entreprogrammers.com/retreat2015You can find more information on Keith Perhac; http://delfi-net.com or http://www.kalzumeus.comThoughts of the Day  Derick - Face your fears head-onChuck - Read: The Richest Man In BabylonJohn - Don’t try to get caught up, focus on opportunityJosh – Sleep get it while you can…Keith - How do we make people feel special…Publish your podcast with SignalLeaf: https://www.signalleaf.com/