Podcasts about leadpages

When I met Lauren several years ago, I was impressed by her approach to connecting with other businesses that could refer work. I was wanting to bring her on to the podcast for awhile to talk about her referral system. During this interview we talk about: How she got started into referral marketing Results from her referral system Where to get referrals and starting to build that process Quality vs. quantity of contacts   Lauren's Links: https://www.bixamedia.com/ More about Lauren: Lauren Pawell, MBA, helps entrepreneurs generate, qualify and nurture more leads online. She works with business owners on high-impact marketing efforts, so they don't waste any time or money on tactics that won't drive real results. Case in point? That time she generated $262,822.58 in sales for a client using only 9 emails.    As an online marketing strategist, Lauren has been featured in Copyblogger, appeared as a guest expert for places like 90 Day Year Live, Freshbooks, and LeadPages, and has taught as guest faculty at the Laguna College of Art and Design.    An avid traveler and adventure seeker, Lauren loves to spend her time outside of Bixa hiking, camping and exploring new places around the globe with her husband and their two pups. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/how-to-build-a-referral-system   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan   More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

Is AI the key to getting your time—and your life—back?In this episode, Michael Sacca, CEO of Leadpages joins Whitney and breaks down the evolution of Leadpages from a simple landing page builder to a comprehensive marketing tool fueled by automation and AI. He and Whitney dive into the shifting landscape of agency life, the need for productization, and how AI is transforming the way we work—from task execution to high-level problem-solving.They also explore the changing nature of client relationships, the debate between niche vs. generalist approaches, and why staying adaptable is the key to thriving in a rapidly evolving industry.You won't want to miss this episode! ---------Connect with Michael on LinkedInLeadPages WebsiteConnect with Whitney on LinkedInConnect with Whitney on Instagram True Story PR Website TheWhitneyLee.com

Entérate de lo que está cambiando el podcasting y el marketing digital:-Anunciantes de pódcast recortan su inversión en 2025.-Leadpages lanza “botcast” con presentadores de IA.-Substack crece rápido, pero enfrenta riesgos de desinformación.-Libsyn y Podcast Heat Network sellan alianza publicitaria exclusiva.Patrocinios¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Should I Still Be Using a SaaS Landing Page Service?The episode dives into the pros and cons of using SaaS landing page services like Leadpages and Unbounce, highlighting their ease of use and high conversion rates against long-term costs and branding limitations. • Discusses the popularity and benefits of SaaS landing page services • Analyzes the monthly costs and long-term implications of SaaS subscriptions • Examines customization limitations linked to template-based services • Explores the advantages of transitioning to custom-built landing pages Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

In this episode I'm sharing 5 print on demand niches that you can target to increase your sales in the near future

Im joined by Cody Schneider to jam on 3 trends/business ideas that will blow your mind. We analyze three main trends: the "buy it for life" movement (anti-consumerism focused on quality products), AI landing page builder for marketers, and TikTok templates. For each trend, we outline specific business models, monetization strategies, and tactical approaches to implementation.Timestamps: 00:00 - Intro01:51 - Trend 1: The Buy It For Life22:59 - Trend 2: AI Landing Page Builder29:49 - Trend 3: TikTok Template Aggregator 34:48 - Why we are in the Golden Age of Online Business OpportunitiesKey Points:• We discuss the "buy it for life" trend and how to build a directory website monetized through affiliate marketing• We explore opportunities in AI landing page builders for digital marketing agencies• We analyze the TikTok template trend and potential for creating a newsletter sharing viral formats• We emphasize how easy it is to build online businesses in the current environment using AI tools• We discuss strategies for building audiences on different platforms1) The "Buy It For Life" Trend69,000 monthly searches for people seeking products that LAST FOREVER instead of cheap disposables.The subreddit r/BuyItForLife is EXPLODING with consumers sharing durable products across categories.Here's the opportunity:Build a directory website with:• Beautiful UI (unlike Reddit's clunky interface)• Filters by category• Price drop alerts for premium productsMonetize through:• Affiliate commissions• Newsletter with exclusive deals• Premium membership for instant alertsMarketing strategy? Create value-packed Reddit posts with subtle domain signature.2) AI Landing Page BuildersDigital marketers DESPERATELY need landing pages that match ad keywords.Current tools are clunky and time-consuming.The opportunity:Create an AI tool where you:• Input brand aesthetics• Generate landing page templates instantly• Deploy to subdomains with one click• Modify with point-and-clickTarget audience? Digital marketing agencies running paid ads who need SPEED."But what about Webflow and Shopify adding AI?"Cody: "That's VALIDATION! Lead Pages does $50M/year. It's a MASSIVE category with room for many players."3) TikTok Template Trend98,000 monthly searches from creators hunting for viral TikTok formats.The opportunity:Create a newsletter showing:• This week's viral TikTok templates• How brands can adapt them• One-click editor accessAcquisition? Twitter threads breaking down viral formats with newsletter CTA.Monetization:• Free weekly version• Premium daily version• Eventually build video editor techBONUS IDEA: Reinvent Scott's Cheap Flights as a simple email newsletter with flight alerts from specific airports.Cody's FINAL WISDOM:"This is the GREATEST time ever to start online businesses. In an hour, you can have a company live with people on the website.""Don't buy a laundromat during the greatest gold rush of all time."Notable Quotes:"I don't think people understand the moment that we're in right now. Like this is the greatest time ever to start online businesses." - Cody"In an hour, you can have a company live and people on the website... We had it live in an hour. And then I put a tweet out and we drove, I think so far over like 20,000 people have gone to the website and we validated the idea." - CodyWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND CODY ON SOCIALCody's startup:  https://www.landingcat.comX/Twitter: https://tinyurl.com/5fjdn8d7LinkedIn: https://tinyurl.com/28e89f5r

Join us as we chat with Ryan Truax, marketing expert from LeadPages, a leading lead optimization solution. Ryan dives into the challenges marketers face with limited resources and time, emphasizing the importance of iterative testing and micro-experiments for continuous improvement. Discover how LeadPages empowers marketers to optimize landing pages, personalize the customer journey, and leverage AI for predictive marketing intelligence. Ryan also shares his insights on effective acquisition channels and the power of personalization in boosting conversions. Tune in for valuable strategies to enhance your marketing efforts and achieve significant growth.  

Today I'm joined by Darrell Vesterfelt to explore why personal brand might be the most overlooked asset for early-stage founders.First, Darrell shows why traditional startups should borrow strategies from the creator world, sharing how he's helped companies drive sales and recruit talent through founder-led marketing. Then we dig into a step-by-step playbook for building your baseline presence - from getting your first podcast interview to crafting foundational content.You'll learn how to develop a personal brand that supports real business goals, create content efficiently without letting it consume your time, and increase conversion rates across recruiting, sales and partnerships.Timestamps:00:00 Introduction01:33 Behind Mount Haley Holdings02:29 The Stigma Around Personal Branding03:14 The Power of Personal Branding: Practical Steps05:47 5 Personal Branding Tips for Founders09:05 Step 1: How to Get Interviewed on Podcasts11:45 Step 2: Develop a Founding Story12:24 Step 3: Setting Up Social Media Profiles15:41 Step 4: Writing Foundational Essays18:03 Step 5: Business Case Studies20:38 How to Get High-Ticket Clients Through Personal Branding25:37 Why Keep Investing in Personal Brand at $40M ARR29:21 How to Attract Top Talent with Personal Branding33:02 Using Personal Brand to Build Company Culture38:40 Personal Branding Within Teams41:59 How to Create Educational Content That Sells53:17 Turning Personal Brand into Marketing ROI57:30 Building Community Around Your Business01:03:20 How to Systematize Content Creation01:06:22 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Darrell:Website: https://darrellvesterfelt.com Instagram: https://www.instagram.com/dvest LinkedIn: https://www.linkedin.com/in/darrellvesterfelt X: https://twitter.com/dvest Featured in this episode:Mount Haley Holdings: https://www.mounthaley.com Good People Digital: https://mygoodpeople.com Boomtown: https://boomtowngrowth.com HubSpot: https://www.hubspot.com Mighty Networks: https://www.mightynetworks.com Charli (Kit Creative Director): https://www.charlimarie.com Deliverability Podcast: https://deliverability.transistor.fm Webflow: https://www.webflow.com Framer: https://www.framer.com Hampton: https://www.joinhampton.com Sam Parr: https://www.linkedin.com/in/parrsam Leadpages: https://www.leadpages.com Cast Magic: https://www.castmagic.io Jason Lemkin: https://www.linkedin.com/in/jasonmlemkin Highlights:02:19 Personal Branding: The Silicon Valley Stigma14:46 Social Media Audit Checklist for Founders25:59 Why I'm Still Building My Personal Brand at $40M ARR29:21 Using Personal Brand to Improve Hiring34:41 How Kit Creates Internal Content38:37 Team Personal Branding Strategy57:24 Kit Building an Online Business Community

Most people build a funnel first and then try to find traffic. But that's completely backward! In this episode, I share why your number one focus should be gathering an audience long before your funnel launches. I'll break down the exact strategies I've used to dominate in marketing. Whether it's building ClickFunnels into the category leader or creating products that people are already lined up to buy. If you're struggling to get momentum, this episode is for you. Key Highlights: Dig your well before you're thirsty - If you wait until your funnel is live to build an audience, you've already lost. The two paths to traffic - Working your way in (free strategies) vs. buying your way in (paid ads). You need both, but I'll tell you where to start. The power of relationships - Most successful marketers don't rely on ads alone. I'll show you how connecting with the right influencers can send a flood of traffic your way. Why publishing content is non-negotiable - You can't just build an offer and hope people show up. I'll explain why consistent content is the secret to long-term success. How I've used these strategies to dominate competitors - From beating Leadpages to taking on GHL, I'll share the mindset and tactics that keep ClickFunnels ahead. If you're serious about selling online, you can't afford to wait until launch day to find your audience. The second you decide to start a business, you need to start gathering the many. In this episode, I'll break down exactly how to do that, so when your funnel is ready, you've already got a crowd waiting to buy! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Heather reveals her secret weapon for saving time and boosting efficiency in her business: templates! Learn how creating templates in tools like Canva and Lead Pages can simplify your workflow, save time and energy, and ensure brand consistency. Plus, get tips on creating, customizing, and duplicating templates for future use, helping you cut down on tedious tasks and maintain a streamlined process. If you're looking to save time and stay organized, this episode is a must-listen!Key Takeaways:(01:55) Saving time and energy with templates(03:00) Creating graphic templates in Canva(04:25) Templates for educational products(06:15) Creating and duplicating templates(07:15) Creating templates in Landing Pages and Kit(10:05) Saving time while juggling multiple thingsDon't forget to grab the FREE Teacher Biz Starter Guide! teacherbiz.com/StartConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

Writing a book can often feel like a solitary endeavor, but it doesn't have to be. Building a network of fellow writers and authors can be the key to reaching your goals. Connect with experts who can guide you through the intricacies of writing, editing, publishing, and marketing your business book. Remember, publishing is just the beginning; marketing is where the real work starts. I've developed resources to help you find your author community. The Biz Book Publishing Hub offers access to over 50 Hub Partners dedicated to assisting entrepreneurs in succeeding as authors. Visit www.BizBookPublishingHub.com to explore these resources, join free virtual networking events, and listen to the Biz Book Publishing Hub Podcast, featuring interviews and author panels on the ROI of publishing a business book. Two authors will join us today to share their experiences and insights into the world of business books. Let's give a warm welcome to our panelists! Lisa Braithwaite wrote “Presenting for Humans: Insights for Speakers on Ditching Perfection and Creating Connection,” which offers practical advice for overcoming perfectionism and connecting more authentically with audiences. It provides actionable strategies for improving presentations and communication by embracing imperfection and focusing on genuine engagement. Sue Wilhite wrote “Tech Tips for the Tech-Timid” offering clear and practical advice for those overwhelmed by technology, aiming to boost confidence and proficiency with everyday tech tools. Please join me in welcoming Lisa and Sue.  In this episode, we discuss:

In this special episode of Rocketship.FM, we welcome back the podcast's original founder, Michael Sacca, for a unique and insightful conversation. Recently appointed as CEO of Leadpages, Michael brings with him a wealth of experience from his years as a product executive across early-stage startups. Now, he faces the challenge of leading an established, well-known company through a period of growth and innovation. This episode explores Michael's approach to his new role, his vision for the future of Leadpages, and the mindset shifts he's making as he moves from product leader to CEO. Join us as we dive into Michael's journey, the strategic decisions he's prioritizing, and his perspective on building a resilient product team. For product managers and product leaders alike, Michael's story offers invaluable insights into leadership, adaptation, and growth. Whether you're a longtime fan of Rocketship.FM or new to the show, this episode is a must-listen for those curious about the path from product builder to company leader.

Get Into the Game of Affiliate Marketing

Get Into the Game of Affiliate Marketing

This Flashback Friday I'm back to give you an inside look at a new marketing strategy I'm testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media. In this episode I'm sharing:How to cultivate an email list of your own, and continuously grow itHow to figure out the best content and offerings you can give your audience How to automate emails, freebies, and paid products Highlight Include: 1:22 The Value of an Email List4:56 How To Connect With Your Audience 9:12 Automating DM Responses 17:50 Testing Out Ads23:11 Connecting On Different Platforms26:43 Creating Freebies and Paid ProductsCheck out episode 421 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeSHP Poll Freebie: sidehustlepro.com/poll SHP Newsletter: sidehustlepro.co/newletter Leadpages: https://www.leadpages.com/ Canva: https://www.canva.com/ Convertkit: https://convertkit.com/ Manychat: https://manychat.com/ LinkedIn: https://www.linkedin.com/ Ep 348- How To Build An Email List: https://www.youtube.com/watch?v=kmv-nd95cqk Couples Workbook: https://www.etsy.com/listing/1648665610/couples-annual-planning-workbook Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustleproEmail: hi@sidehustlepro.co #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

How to create YouTube videos when you have NO time? So you want to start creating YouTube videos, but you have no time? I get it, this is one of the biggest reasons many people aren't on YouTube. But, what if you COULD create YouTube videos fast and what if you COULD create YouTube videos even when you have no time? I bet your business would benefit, so watch until the end to learn all my tips!

 If you've been around here a while, you're likely aware of the importance of building an email list and using a freebie to incentivize people to join. But you might be wondering how to actually create a freebie and get it out into the world. In this episode, Heather walks you through the step-by-step process of creating and launching a new freebie. She covers everything from designing the freebie in Canva, setting up email sequences in ConvertKit, to promoting the freebie via Facebook ads and social media. She also provides tips on targeting the right customers and ensuring the process is quick and manageable. Get ready to grow your email list and engage your target audience effectively!Key Takeaways:(02:35) Creating a freebie with your target customer in mind(06:10) Step 1: Creating your freebie(07:10) Step 2: Creating a cover graphic(08:10) Step 3: Creating feature images(09:30) Step 4: Email service provider setup(12:10) Step 5: Creating a landing page(15:20) Step 6 and 7: Promoting your freebieStart your FREE 14 day trial of ConvertKit!teacherbiz.com/CovertKitStart your FREE trial of Lead Pages!teacherbiz.com/LeadPagesDon't forget to grab the FREE Teacher Biz Starter Guide! teacherbiz.com/StartConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

Are you looking to up your Instagram strategy to increase podcast downloads? Maybe even automate the whole process? Then today's guest takeover episode, or mini training, if you will, is for you. (And if you've stepped away from the platform, this episode may convince you to come back!)Brittany Verlenich is here to help you leverage every Instagram post to get more downloads and grow your podcast listenership. She shares how to automate this process with ManyChat, what a squeeze page is, and other really helpful tips for using Instagram and email marketing.⭐️ Resources Mentioned:ManyChat (affiliate link)LeadPages (affiliate link)pod.linkThe Perfect Instagram Bio Checklist for SellersComment to Customer Strategy: How to Turn Posts Into "ChaChings" | Episode 48Follow me on Instagram @podcastingforeducators

Could bootstrapping be your golden ticket to success?

Learn how to build an affiliate marketing sales funnel without any overpriced funnel software even if you're a complete beginner!  Click "...more"

Are sales funnels dead?  Do you need one of those all in one $297/mo funnel builders to make money online?  This video reveals the truth that the gurus are afraid to tell you. My top landing page builder that I recommend is LeadPages: www.milesbeckler.com/leadpages Aweber - www.mileseckler.com/aweber    The full 'How to get started email marketing for Free with Aweber' post I mentioned is here: www.milesbeckler.com/how-to-grow-your-email-list/    If you're a wordpress user and you want to keep building on Wordpress, I highly recommend Thrive Architect landing page builder plugin! Thrive Architect is here:  www.milesbeckler.com/architect    I show how to setup a landing page with Thrive Architect here: www.youtube.com/watch?v=D60uKW6g1LE Ok, if you want to go with a shopping cart, I recommend either SamCart or Thrivecart. www.milesbeckler.com/samcart www.milesbeckler.com/thrivecart If you're not sure which one is best for you, definitely go through my SamCart vs thrivecart video where I compare the two options in detail here:  www.youtube.com/watch?v=47OBHgrvGvM   Also, you can access all of my sales funnel videos here - www.youtube.com/watch?v=KeCZKBFS7ZM&list=PL0sOKzn__yK2FsageKLMTZA5dX__JmcIn&index=2 I explain the basics of sales funnels... What they are and how they work. Plus you'll learn how to structure your offers to work in a sales funnel no matter what tech you use. And that's the real key here... It doesn't matter what tech stack you use to build out your sales funnel... Because all in all it's just a series of pages. But, you will find that you'll convert more leads and more customers when you embrace sales funnels (even if you use a simple landing page builder)  The tech is NOT what will drive your conversions. Making great offers and having great sales copy on each and every page is the key. You've got this! get at me in the comments if you have any questions!

This week I'm back to give you an inside look at a new marketing strategy I'm testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media. In this episode I'm sharing:How to cultivate an email list of your own, and continuously grow it How to figure out the best content and offerings you can give your audience How to automate emails, freebies, and paid products Highlights Include:1:22 The Value of an Email List 4:56 How To Connect With Your Audience 9:12 Automating DM Responses 17:50 Testing Out Ads 23:11 Connecting On Different Platforms 26:43 Creating Freebies and Paid ProductsCheck out episode 391 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeSHP Poll Freebie: sidehustlepro.com/poll SHP Newsletter: sidehustlepro.co/newletter Leadpages: https://www.leadpages.com/ Canva: https://www.canva.com/ Convertkit: https://convertkit.com/ Manychat: https://manychat.com/ LinkedIn: https://www.linkedin.com/ Ep 348- How To Build An Email List: https://www.youtube.com/watch?v=kmv-nd95cqk Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Bob Sparkins, the Manager of Partnerships and Education at Leadpages, made the leap from being a high school history teacher to working in the online business world. After experiencing frustration with the limitations of the traditional classroom, Bob started exploring ways to make extra money online. He initially dabbled in network marketing but found more success in teaching others about online marketing tools and strategies. Eventually, his business income surpassed his teaching income, leading him to leave the classroom and join the Leadpages team.In this episode, Bob and Heather discuss the power of Leadpages, a tool that can help you build landing pages and sales pages to sell your digital products. Learn the benefits of using Leadpages, its ease of use, and the support provided by the Leadpages team. Bob also offers advice for teachers considering transitioning into the online business world, including the importance of valuing your expertise and not undercharging for your products. Connect with Bob Sparkins:As the Manager of Partnerships and Education at Leadpages, Bob Sparkins champions the customers of the top landing page and website building conversion platform and the audiences they serve. A former high school history teacher and academic team coach, Bob has taught business owners around the world how to leverage digital marketing to impact more people with less effort since 2006. He is the author of Take Action, Revise Later; and lives in Bloomington, Minnesota with his wife, Therese, and their amusing kids, Kira (kee-ra) and Landon. Connect with Bob on the social channels via @BobTheTeacher. instagram.com/bobtheteacherlinkedin.com/in/bobtheteacherfacebook.com/BobTheTeacherStart your free 14-day trial with Leadpages! teacherbiz.com/leadpagesKey Takeaways:(07:05) Bob's background as a former high school history teacher(09:30) Bob's early years in online business and finding his niche(14:40) What makes Leadpages special and its impact on online businesses(15:15) Joining Leadpages in-house team(17:30) Benefits of using Leadpages for selling digital products(22:40) Tips for creating a sales page(26:30) Advice on not striving for perfection and taking action(33:00) Encouraging teachers to value their expertise and not undervalue themselves(34:20) Gradually raising prices to reflect the value of your products(38:45) Guiding people towards their next step of successLEARN HOW TO START AND GROW YOUR OWN TEACHER BIZ!Join the Free Challenge! teacherbiz.com/challengeListen to Episode 04: 3 Reasons to Sell Your Products on Your Own Website (not on TPT!)Connect With Heather:https://teacherbiz.com/about/https://instagram.com/teacherbiz

I said goodbye to ClickFunnels, Stan, ActiveCampaign, LeadPages, DocuSign, Square Space and Calendly so that I could use one marketing software instead...Get two week trial: https://www.gohighlevel.com/?fp_ref=derek11-----Hosted by Derek VidellGet First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!Coffee with Creators: Monthly mastermind for social media creators at all levels to network and growBook Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with meInstagram | YouTube | Website

Jeff has been deep in the marketing world for the last 13 years working with some of the biggest names and companies in the digital marketing space.He started his official marketing career as team member #11 on the Leadpages team and helped grow the company to 45,000 paying customers as Head Product Educator. During that time they grew their audience to hundreds of thousands, and generated multiple millions in ARR and also secured $35M in venture capital. Jeff has seen and done it all. From ads, to creating and editing content (written & video), to copywriting, funnel building optimization and automation, all the way down to post-purchase marketing, and retention. He is a full stack marketer with years of in the trenches experience growing qualified audiences and revenue.FOLLOW JEFF WENBERG:INSTAGRAM: www.instagram.com/iamjeffwenberg WEBSITE: www.factmethod.com Check out the show notes here: https://www.kristinmaahs.com/blog/107Ready to create an online course but struggling to get your course put together? Check out The Magic Course Map Find me on Instagram!

In this special episode of Monetize with Marcus, Marcus is a guest in a podcast. Marcus Y. Rosier, a renowned figure in the digital space specializing in online course creation and business automation. The conversation traces Marcus's journey, from entering the online realm to becoming a global speaker and consultant. The episode underscores the importance of empathy, addressing personal challenges before assisting others, and the evolution of sales funnel strategies in the digital landscape. The engaging discussion explores sales psychology nuances, stressing effective sales strategies like finding a unique approach, delivering value in presentations, and maintaining the delicate balance of information disclosure. The hosts delve into humanizing the sales pitch and highlight key concepts such as preaching and teaching, avoiding information overload paralysis, the significance of Know, Like, and Trust (KLT), and the role of avatars in audience connection. 

This episode is your secret weapon for staying ahead in the real estate game. It's packed with tips on embracing virtual reality, becoming a local market expert, spicing up your marketing, offering financial wisdom, nurturing client relationships, and so much more! And guess what? I've got all the tools and resources right at your fingertips. Episode Highlights:

As the CEO of Leadpages, a no-code website and landing page builder, Jeanette Dorazio loves helping entrepreneurs turn their business dreams into a reality. She knows first-hand what it takes to run a successful business through her experience holding various executive-level positions at leading organizations, including enterprise software and cloud technology company, Oracle; social-commerce startup, 8thBridge; global electronic payments solution leader, Verifone; and global data and software services company, Solera. As a woman in tech, Jeanette is passionate about breaking down barriers and championing the inclusion and success of women in STEM fields. Connect with Jeanette Dorazio: www.linkedin.com/in/jeanettedorazio https://www.leadpages.com/  Connect with Traci here: https://linktr.ee/HRTraci This episode is sponsored by: DirectSuggest: ⁠https://www.directsuggest.com/subscribe.php?id=6992⁠ Use Promo Code: HumanHR Namely: ⁠namely.com/humanhr⁠ CultureBot:⁠ https://getculturebot.com/humanhr ⁠ Don't forget to rate this podcast 5 stars, leave a review, and subscribe!   Disclaimer: Thoughts, opinions, and statements made on this podcast are not a reflection of the thoughts, opinions, and statements of the Company Traci Chernoff is actively employed by. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hrtraci/message Support this podcast: https://podcasters.spotify.com/pod/show/hrtraci/support

In this episode of the See Life Different podcast, we welcome Tai Goodwin, CEO of That Marketing Team and creator of the Liberated CEO Accelerator. Tai, with over 20 years of experience, shares her insights on marketing, technology, and lead generation. She emphasizes the importance of implementing strategies and not being hindered by fear or excuses. This episode is perfect for creative entrepreneurs who want to take their business to the next level. Tune in for an inspiring conversation on marketing and stepping outside of your comfort zone. Tai Goodwin is the CEO of That Marketing Team. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune 500 companies like Barnes & Noble and tech start-ups like Leadpages. A former teacher turned corporate trainer, turned entrepreneur, and author, Tai is passionate about marketing technology and lead generation. After coaching and teaching hundreds of entrepreneurs on social media, marketing, and business strategy, it became clear that the biggest challenge her client faces is implementation. Coaches, consultants, and course creators work with Tai when they are tired of trying to figure out how to do marketing on their own. They get the strategy, training, and implementation support that allows them to create a marketing system that works. [00:02:10] Teacher background and leaving. [00:04:19] Realizing corporate life wasn't for her. [00:07:12] Focusing on quiz marketing. [00:10:19] Being permissionless. [00:14:02] Permissionless in my life. [00:17:30] Using quizzes for lead generation. 00:02:47 - "And so I left and before I was a teacher, I did two years with AmeriCorps." 00:05:50 - "...get their marketing together, get the word out about who they are." 00:09:03 - "But the better quizzes are things that are really going to help people figure out what their [business/marketing] problem is or give them some insight." 00:10:19 - "I want my legacy to be around helping more women become permissionless." 00:13:58 - "I want to be permissionless in my life. I want to see more women be permissionless so that we can change the world." 00:15:46 - "There are people who can't step into their purpose until you step into yours." 00:18:38 - "You're opening a platform for women and that's just incredible."  https://thatmarketingteam.com/maquiz Facebook: https://www.facebook.com/TaiSpeaks/ LinkedIn: https://www.linkedin.com/in/taigoodwin/ Twitter: https://twitter.com/TaiGoodwin Instagram: https://www.instagram.com/taigoodwin/ Zaakirah is a cancer survivor, author, and creative strategist. She helps entrepreneurs to confidently and consistently grow their brands through digital media and events. At six months old, a camera saved her life. At nine months old, she was taken into surgery to remove her right eye due to a rare childhood eye cancer tumor detected by a photo her mom took. Her hearing slowly declined as she got older, but her other three senses kicked in and functioned well. She never strayed too far from her purpose in life. Later, she moved to Washington D.C. to expand her education in professional photography and videography. She has traveled to 11 countries and 21 states. Others viewed her work as if they were on a trip and had traveled with her the way she beautifully captured sceneries and personalities. Connect on social: Facebook: https://www.facebook.com/illuminousone/  Twitter: http://twitter.com/illuminousone  Instagram: https://www.instagram.com/illuminousone/  

Building an email list is not just about collecting email addresses. It's about building a community of potential customers who are genuinely interested in what you have to offer. By providing value through your freebie and nurturing relationships through regular emails, you can establish trust and credibility with your audience. In this episode, Heather walks you through the exact steps and resources needed to start building an email list. Remember, it's not about perfection; it's about taking action and providing value. So don't wait any longer - tune in to discover the simple five-step process for starting and building an email list TODAY!5 Steps to Start Growing Your Email List TODAY!teacherbiz.com/EmailCheckListKey Takeaways:(3:16) Choosing an email service provider(6:50) How to create a freebie related to your future products(10:24) Why you need a sign-up page for your freebie(12:10) Setting up an email delivery sequence(14:45) The importance of sharing your freebie sign-up page everywhereStart your FREE 14 day trial of ConvertKit!teacherbiz.com/CovertKitStart your FREE trial of Lead Pages!teacherbiz.com/LeadPagesSign up for The Teacher Biz Bootcamp!teacherbiz.com/BootcampDon't forget to grab the FREE Teacher Biz Starter Guide! teacherbiz.com/StartConnect With Heather:https://teacherbiz.com/about/https://instagram.com/teacherbiz

Lloyed Lobo, an entrepreneur, podcast host, and community builder. He's the co founder of TractionConf.io and the fintech platform Boast.ai, which recently received over $100 million in growth equity funding. His new book, From Grassroots to Greatness, reveals 13 rules to build iconic brands with community led growth.  In this conversation, Lloyed shares the lessons he's learned from the ups and downs of life, both personal and entrepreneurial, providing you with a straighter path to your own version of success.  For the show, notes, transcripts, and more from this and other episodes, go to Leadpages.com/podcast.  

If you love to transform the lives of your clients, you'll particularly enjoy this episode. My guest is Lauren Armes, the creator of Beyond Seven business coaching for wellness experts. She's also the founder of Well To Do, which was acquired by Fitt Insider in 2022. In our conversation, Lauren shares lessons she's learned as a startup founder and global traveler, marketing mistakes to avoid, and strategies for getting consistent clients. For the show notes, transcripts, and resources mentioned in this and other episodes go to Leadpages.com/podcast.   

CREATE AN APP FOR YOUR PODCAST, CONTENT AND MORE Something new is coming. I'm getting ready to launch the Podcast Talent Coach app. It will bring all of my content and tools together in one convenient place. It takes many platforms and services to build a funnel that will lead your podcast listeners to become clients. When you have a smartphone app, you can bring many of those platforms together in one place. CONTENT PURPOSE Your podcast content can drive people to your lead magnet and get them on your email list. When you create your content with a purpose, it will create a demand for your lead magnet. The content demonstrates the need for the resource. Show them how to use it and the transformation it makes possible. Platforms like ClickFunnels and LeadPages help you do this. LEAD MAGNET Your lead magnet encourages listeners to come to your webinar or discovery call through your email list allows by nurturing the relationship. MailChimp and ActiveCampaign are a couple platforms that will help you manage your email list. Your lead magnet needs to be short and solve one specific problem. It also needs to open your listeners eyes to their next problem that your program will then solve. Many people giveaway video courses or ebooks as a lead magnet. Those tools take too long to consume. Solve their first problem quickly and open their eyes to the bigger problem. Podcasters download my Podcast Fast Checklist to discover the steps to launch their show. It is a quick .pdf that gives them the steps. Once they consume it, they realize it will be much easier to launch if they have someone to help them down the path. That is the hole my Podcast Fast Blueprint course fills. SCHEDULE THE CALL Once your listener is ready to take that next step with you, they need to schedule the call. A scheduler like Calendly will help you book those calls. You could also get them on your webinar where you can sell your course. Once they complete your course, you can then upsell your students into your coaching or high end program. An app through ACTIONERA replaces these marketing tools. It will replace your CRM, your funnel builder, your email marketing, the calendar, an affiliate tracking system and more. That's what we are building with the Podcast Talent Coach app, and I can't wait to roll it out for you. If you are interested in building an app for yourself, you can check out ACTIONERA at www.PodcastTalentCoach.com/app. Using my affiliate link will get you a great deal. You can get their top end app and the mid-tier price and save a ton of money. Get all the details at www.PodcastTalentCoach.com/app. ACTIONERA Today, I bring you Robert Evans. He is the Co-Founder and Director of Sales for ACTIONERA. Robert has over 20 years of experience as a digital marketing entrepreneur. Over the past 20 years the companies Robert created have shipped over a million products, built communities exceeding 130k people from around the world, generated millions of dollars, impacted tens of thousands of people, and trained everyday people to step into their role as a "messenger" to create the biggest ripple of change in the world through their passion and work. Now, through ACTIONERA, Robert is designing technologies that help experts, authors, speakers, coaches and entrepreneurs build bigger lists, engage with more people and make more money than ever before. Enjoy my conversation with Robert Evans. If you are ready to have your own app and replace many of your current marketing and business tools, visit www.PodcastTalentCoach.com/app. Robert is giving you an amazing deal. They do all of the building for you. You just upload your content into a folder and they add it all to the app. They even designed my app logo for me. It doesn't get much easier than this. If you've always wanted an app for your business, here is your chance. Visit www.PodcastTalentCoach.com/app and get started today.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Episode 176 / Direct sales is the current hot topic in the author community, but there's lots of choices to be made. Landing page or store? Kickstarter or subscription? And taxes–what about taxes? Hello, decision fatigue. Fear not, we've got your back.In this episode, we break down direct sales into five main types

My guest today is Lou Bortone, the video marketing godfather. For over 20 years, Lou has used his passion and expertise to help companies and entrepreneurs like you expand your message with video strategies that actually work for you. In this episode, we discuss a few of Lou's favorite video creation resources, tips on utilizing AI in your business, and a variety of ways you can reach and serve your ideal clients.  You'll definitely want to get the show notes for today's episode. For all the resources and tips that Lou shares, you can get those at Leadpages.com/podcast. Let's dig into it.   

If you're a coach or consultant wanting to get more clients through speaking, you are in the right spot.  Our guest today is Krista Martin, the founder of Six Figure Impact Academy. She shows coaches how to fill their programs through virtual and in person speaking. In this episode, we talk about her jump from pharmaceutical sales to entrepreneurship, strategies for getting audiences to take action, and what to include in your talks to get more people to say yes to your coaching.  For the show notes, transcripts, and more, visit Leadpages.com/podcast.   

Ready To Learn The Ins And Outs Of How To Create A Landing Page That Will Turn Your Audience Into Repeat Buyers? High converting landing pages have a sole purpose, to convert more traffic and increase conversions. Conversions include clicks, downloads, purchases, bookings, basically anything you offer that leads to value. A landing page can be part of a website, but you don't need a website to have a landing page. I know confusing, but we aren't going to let that aspect stop us from creating landing pages that attract teachers. Using Landing Pages Best Practices to Grow Your Brand I do want to remind you as we get to creating beautiful landing pages, you DO NOT need each of the EXTRAS we chat about in today's episode on every page. You will certainly lose people in the confusion. So find your main thing, stick to your niche, and get started with ONE simple strategy today! In this episode, you will learn: How bounce rates affect your conversions Why creating multiple pages will help in the long run How to create the perfect landing page for teachers Which data to track so you arent doing fake work Why being a little EXTRA is the secret sauce to growth LINKS MENTIONED IN THIS EPISODE ABOUT CREATING HIGH CONVERTING LANDING PAGES:  Jeff Eisenberg ConvertKit How To Add A Countdown Timer To Your Website 12 Best Landing Page Examples Landing Page Landing Page Design Examples to Inspire Your Own in 2023 What Is a Landing Page? CEO TEACHER® RESOURCES WORTH THEIR WEIGHT IN GOLD:  Grab your spot inside the CEO Teacher® Membership while it is still open for 2023. Don't let this summer pass you by waiting on the sidelines for the perfect time. You can join a community of vibrant educators inside the only online business school designed specifically for educators and get started making your worth today!  Educators shouldn't have to have a side job, but the fact is, many do… The good news is that you're perfectly positioned to make a profit online, and you're already doing half the work! Let's break through your classroom payscale and turn your teaching expertise into something that will increase your income and impact and influence beyond the walls of your classroom.  The best part? You get to create the life and business of your dreams that lights you up inside! Grab the brand new guide that is changing the way teachers see their worth and value their determination!  What's your CEO Teacher® Type? Find out here! Check out my CEO Teacher® Book Recommendations here! JOIN OUR CEO TEACHER® PODCAST COMMUNITY TO GROW WITH LIKE-MINDED TEACHERS: Send me a DM on Instagram– I love chatting with my people, so we can streamline your high converting landing pages. ENJOYING THE PODCAST? THANKS FOR TUNING IN! Tag me @theceoteacher on Instagram and tell me what you are listening to! I love seeing what resonates most with our listeners!  I don't want you to miss a thing! Be the first to know when a new episode is available by subscribing on iTunes here! If you would like to support The CEO Teacher® podcast, it would mean so much to me if you would leave a review on iTunes. By leaving a review, you are helping fellow CEO teachers find this podcast and start building a life they love.  To leave a review on iTunes, click HERE and scroll down to Ratings and Reviews. Click “Write a Review” and share with me how this podcast is changing your business and your life! READY FOR MORE? I LIKE YOUR STYLE! LISTEN TO THESE CEO TEACHER® PODCAST EPISODES NEXT! Your first email marketing campaign Why you need an email list now more than ever Leadpages for Leads

If you want to have a positive impact on more people, you've likely created or thought about creating an online course.  Introducing Nathalie Lussier, the founder and creator of AccessAlly, one of the best course and membership platforms available for WordPress.  During our discussion, Nathalie shares lessons from her journey as a software developer turned marketing consultant turned SaaS founder, strategies to create and sell your own online courses, and how to help your students get more value from your programs.  You can check out the show notes, transcripts and resources for this and other episodes Leadpages.com/podcast, and if you'd like to learn more about Accessally, head over to Leadpages.com/accessally. Now let's get into the conversation.  

Ep. 158 - Get ready to dive into the world of career development and leadership with insights from this week's special guest Ryan Truax, a marketing professional who started from humble beginnings and worked his way up the ranks to become Senior Director of Marketing for LeadPages. Ryan shares how he was recruited into the company by way of a strong network and impressive relationships with friends. Chris and Ryan explore the challenges and opportunities involved in advancing your marketing career, including imposter syndrome, the importance of communication with execs, and staying true to the core mission of a business. Join them in this discussion about humble beginnings and advancement within the marketing industry!

Tech alert! This week's podcast is a little tech heavy but...learning how to create this process I'm sharing will save you hours of headaches for the resto of your business. This episode is a deep dive into how we have our clients schedule their home staging consultations. On the face of it, it doesn't seem like scheduling a consultation should be that hard. But, my word, it really can be! I thought hiring an administrative assistant would make the process of scheduling consultations so much better for our clients and it did. But, it wasn't a perfect solution. What I'm sharing today is a much better solution.   Learn more about rethink you here! WHAT YOU'LL LEARN FROM THIS EPISODE: How to streamline all of the ways that a client requests an appointment. How to let your clients schedule when it's convenient for them. How to collect payment up front regardless of who is paying and who is scheduling. Why getting payment at the time of scheduling is the best way to operate. What tools you need to make this process happen. RESOURCES: Join the Rethink You Waitlist here Follow Lori on Instagram Pretty Links https://prettylinks.com/ Acuity Scheduling https://acuityscheduling.com/ Leadpages https://www.leadpages.com/ Rethink's Scheduling Landing Page https://www.rethinkhomeinteriors.com/eval

If you've been trying to grow your business online with YouTube but haven't quite cracked the code, you've tuned into the right episode. My guest today is Matt Giovanisci, the founder of Swim University, Brew Cabin, and Money Lab.  In this episode, Matt shares some of his best strategies for growing a YouTube channel and building your email list from your video content. We also dig into his entrepreneurial journey and the lessons he's learned along the way.    

If you are an expert or a coach who's wanting to add group coaching to your business, you have tuned into the right episode. Jereshia Hawk teaches her clients how to use their expertise and turn it into a curriculum-based group coaching program that has a high impact on the lives of your clients.  In this episode, Jereshia shares how she uses her professional background as a civil engineer to design group programs through frameworks and high levels of curriculum to have that high impact on the lives of her clients. She also breaks down how to think through what you put into your offer and what to charge for your group program, and how to think differently about that so that you can have the best results for your own business. About Leadpages Leadpages is the top conversion-first lead generation platform, which makes it easy for entrepreneurs, service professionals, small businesses, and the agencies that serve them to turn clicks into customers. Whether you're looking to create landing pages for an ad campaign or a full website to improve your online presence, Leadpages is here to help. With headquarters in Minneapolis, Minnesota (USA) and Victoria, British Columbia (Canada), Leadpages gets rave reviews from customers that appreciate what they receive: outstanding customer support, reliable and easy-to-use website and landing page builders, and a community of impact-driven entrepreneurs. 

Have you been thinking about creating an online course, but you're just not quite sure where to begin? Well, you're in luck with this episode. My guest today is Gemma Bonham-Carter, the founder of Course Creator School, where she helps smart people like you turn your knowledge and expertise into a course that generates some really great revenue for your business. During this episode, Gemma shares her best advice on what to include in your course, how to stay focused on the success of your students, and how to price your course. She also shares the tools that she's using to create and deliver her programs. Show notes and transcripts for this episode For more episodes of the podcast, visit Leadpages.com/podcast.  About Leadpages Leadpages is the top conversion-first lead generation platform, which makes it easy for entrepreneurs, service professionals, small businesses, and the agencies that serve them to turn clicks into customers. Whether you're looking to create landing pages for an ad campaign or a full website to improve your online presence, Leadpages is here to help. With headquarters in Minneapolis, Minnesota (USA) and Victoria, British Columbia (Canada), Leadpages gets rave reviews from customers that appreciate what they receive: outstanding customer support, reliable and easy-to-use website and landing page builders, and a community of impact-driven entrepreneurs. 

Our brilliant guest today is Laurie Wang, a business strategist, keynote speaker, and consultant who helps businesses harness the power of social media to grow their bottom lines. In this episode, you'll hear some of Laurie's best advice for growing your YouTube channel, leveraging the power of various social media platforms, taking social media followers and turning them into email subscribers, and becoming a known expert in your field.  Show notes to this and other episodes available at Leadpages.com/podcast.  

This week's guest on The Lead Generation podcast is Miles Beckler. He just recently crossed the 200,000 subscriber mark on his eponymous YouTube channel where he shares strategies, tactics, and resources for online marketing success. Separately, he and his wife Melanie have a 12-year track record in the meditation and spirituality niche.  In this episode, he and I discuss his journey from Discount Tire mounter to entrepreneur, the importance of delivering value at every turn, and how to combine email and affiliate marketing into a lucrative business. Show Notes for this and other episodes at Leadpages.com/podcast.

Oliver Kenyon is the co-founder of ConversionWise and has been skyrocketing conversion rates for his clients and students for well over a decade.  In this episode of the Lead Generation Podcast, Oliver discusses the lessons he's learned during his journey as a serial entrepreneur, shares his key elements for a high-converting landing page, and highlights a few surprising tools he uses in his daily life. For show notes, transcripts and more, visit Leadpages.com/podcast. To take advantage of Oliver's offer, visit Leadpages.com/conversionrateacademy and use the code Leadpages to get 50% off your first month.

Scared of all the technology involved in running an online digital products business? There are pros and cons to doing it yourself. When is outsourcing your tech tasks actually a better choice? Do you really have to learn how to use Kajabi, ConvertKit, WordPress, ThriveCart, LeadPages, Zapier, MailChimp, oh my! In this episode, we're exploring the good, the bad, and the ugly of managing digital marketing platforms yourself vs. hiring an expert to manage it for you. If you're a content creator and you got into the online space to make a difference in people's lives, technology does not have to be an obstacle to your success. In fact, tech platforms should serve as a vehicle toward your success. The key is to decide how you're going to utilize them to your best advantage.Highlights:A quiz to test your tech knowledgeIt's not about CAN you do it, but do you WANT toTechnology should make your job easier, not harder.Pros and cons of DIYPros and cons of outsourcing (#1 - surprise)The one point I wish I didn't have to makeDIY or outsourcing, we can helpResources mentioned in this episode:The Funnel Club Custom build services || We'll build your product or sales funnel for you Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Have you incorporated affiliate marketing into your business yet? Today's guest is Igor Kheifets, the author of List Building Lifestyle and a podcast of the same name. His expertise in email strategy and affiliate marketing fueled his achievement as the number one Leadpages affiliate for 2022.   In today's episode, we dig into the impact online marketing has had on his family (including a delightful comic book project for his daughter). We also discuss how to leverage email in your business and how to use email solo ads to take control of the growth of your income. Explore the transcripts, show notes, and more

Advertising your business online can be tricky, expensive, and frustrating. Here to help is this week's guest, Jenn Possick.  Jenn helps coaches and course creators run Facebook and Instagram ads that convert.  In today's episode, we dig into Jenn's discovery of online marketing as an elementary school teacher, what to include on your landing pages for easier list building, and what's working right now when it comes to advertising on Facebook and Instagram. Show notes for this and other episodes available at Leadpages.com/podcast.

Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire.  In this episode, Tracey discusses the opportunities and challenges ahead in a world of artificial intelligence, how to think more strategically about your content marketing plan, and how to set your brand apart to attract more business in the year ahead. For show notes to this and other episodes, go to Leadpages.com/podcast.