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Andrea Wolkofsky is the Co-founder of shyft digital, a marketing agency specializing in assisting marketers and business owners to find their authentic voice when communicating with their target audience. She is an experienced sales and marketing professional with a demonstrated 20+ year history of working in the sales, marketing, and advertising industry. Andrea is passionate about helping companies communicate their message to their audience in the most authentic way possible through branding, messaging, websites, social media, paid ad campaigns, or other digital or traditional means of marketing. Before shyft, she held senior roles at Viewbix, JK Design, MyClothingCalendar, and more. In this episode… Digital marketing has become an integral aspect of any modern business strategy. Through effective digital marketing techniques, businesses can reach a wider audience, build brand awareness, and drive sales. However, it's not just about reaching as many people as possible; it's imperative to understand your target audience and what drives their behavior. The proliferation of social media and online platforms has made it more crucial than ever for businesses to establish their authentic voice when communicating with their target audience. According to digital marketing expert Andrea Wolkofsky, leveraging the voice of customer research is one way to achieve this goal. This research helps you understand your client's needs and what motivates them to engage with your brand. Doing so can help you improve your messaging and create a digital marketing strategy that resonates with your audience. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the Co-founder of shyft digital, Andrea Wolkofsky. They discuss Shyft and its services, starting and running a successful digital marketing agency amidst the pandemic, leveraging the voice of customer research, and the experience of working with in-house marketing teams.
A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era
Most companies understand that we need to be able to tell the story of what we do to our customers.However it turns out that there are powerful advantages to being able to communicate our story to our own team members.In an era where businesses are facing daunting challenges on the home front - from recruiting top talent to retaining the people they have - as well as managing to boost diversity and team work - communicating mission and values is foundational.The question is, how can we do this effectively, while also running a profitable, competitive business?Today we are joined by the dynamic Martha Marchesi, CEO of JK Design, a full-service, women-owned creative agency that helps companies create and communicate powerful brand stories to their customers, partners and employees.Martha is a Madison Avenue veteran where she crafted targeted, award-winning creative campaigns at legendary shops such as Young & Rubicam, Grey, Saatchi and Saatchi, and Della Femina.A master brand storyteller, her experience spans a wide variety of clients in the B2B and B2C spaces and includes brand strategy, creative direction, and employer branding.In this podcast, Martha will be talking about:How leaders can create those traditional bonds amongst colleagues who are working off-site.How management can more effectively retain and motivate talent in an of ‘Quiet Quitting'.How to overcome some of the biggest challenges in implementing DEI (diversity, equity and inclusivity) initiatives in your company.USEFUL LINKS:Connect with Martha Marchesi: https://www.linkedin.com/in/marthamarchesi/JK Design website: jkdesign.comAsianet Consultants: https://asianetconsultants.comVisit A Seat at The Table's website at https://seat.fm
Today I’m sitting down with Julia and Tony from JK Design and Film. We discuss things you should look for in a videographer, Julia’s obsession with macramé, how Julia and Tony started dating, and they face off in a friendly game of guess that movie. Julia and Tony are the wedding video dynamic duo. They take a super personable approach and focus a lot of time and energy on getting to know their couples prior to their wedding day to make sure their film reflects their personality. They create artistic edits that sum up the wedding day so you can press play and live everything over and over again. Check them out on Instagram @jkdesignfilm and their website. Random Questions: 4:58Julia & Tony's Background: 11:14Main Topic: 18:30Game: 27:15Tips: 32:45Social Info: 49:50Learn more about Fuze Entertainment and Fuze Radio by checking out my Instagram or Website. Thanks for listening!
Episode shared with permission from JK Design: http://dissection.jkdesign.com/amyleewalton Amy Lee Walton is a multidisciplinary designer that walks the line between creative and coder. She is a practicing designer, cartographer, and speaker; who likes to write narrative and code. She currently works at Mapbox, where she designs maps, curates and queries open source data, and builds systems for outreach and engagement, teaching others the secrets of excellent cartography. This episode was originally sponsored by The Typographics Festival. EPISODE LINKS: Studio Ames - http://studioames.com Mapbox - https://www.mapbox.com Guide To Map Design - http://mapbox.com/map-design Twitter - https://twitter.com/amyleew Instagram - https://www.instagram.com/amyleew
This week we talk with Julian Klein from JK__Design about his balisongs skating, bottle openers and his first trip to the ATL Blade Show. @JK__Design @NCCKnives @Ishambladeworks @PVKJAIR @PVK.Vegas
Janelle shares her experiences jumping into a new business - and her success at bringing a community together.
When I'm speaking to groups or making connections with people at events I've been asking where this newfound excitement about the Wichita flag came from. Most tell me it's the work of Janelle King. King is the owner of JK Design and The Workroom at 155 N. Cleveland. She's my guest this week on episode 11 of the BizTalk with Bill Roy podcast.
In an effort to release a new episode of Dissection every week, we're introducing an additional format in which Chris, Jason and some of the other creatives from JK Design will be speaking about a newly released brand identity, campaign, or project. In this first roundtable episode we'll be giving our thoughts on tronc, the new name and visual identity for the formerly named Tribune Publishing. Make sure to check out next week's episode when we speak to world renowned illustrator Gemma O'brien about her recent exhibition at the Laguna College of Art & Design.
Welcome to Dissection. In this inaugural episode, meet Chris Holewski, the host of the show. Chris is father, husband, and Art Director at JK Design, a design and advertising agency with offices in NYC and NJ. An avid fan of podcasts, Chris has finally found just the right outlet for his combined love of design and podcasts. Listen to hear a brief introduction to why we have developed this show, and what each episode has in store.
This episode we're chatting with the Premiere Bro (aka Sean Schools) who runs the similarly titled site www.premierebro.com which serves as a valuable resource for those Adobe editors out there. Sean earned the nickname by being the go-to Adobe know-it-all among his colleagues and started the site in 2014. He has since fostered it into a site where editors can find hot tips on using Premiere better in ways they didn't realize, as well as keeping a finger on the pulse of the latest in Adobe news. He currently works in New Jersey for the ad agency JK Design and in his very limited off-time gets asked to attend this year's Editor's Retreat. I don't know about you, but I would love to achieve a level of success where I get asked to go places. And not the "Sir, would you please leave?" type of request that I usually get. We talked about how he got hooked on Premiere, how he earned the moniker "Premiere Bro", how he balances work plus life (with a family) PLUS maintaining his online presence as an Adobe expert, as well as some other kind of invasive questions. Plus listen to Josh get irked that he's outnumbered 2-1 by Adobe users...while I was outnumbered 2-1 by Americans. It all works out. Follow us on Twitter: www.twitter.com/CommandEdit Join our Facebook Group: https://www.facebook.com/groups/CommandEdit/ Get more of the podcast at http://www.CommandEditPodcast.com Support the podcast by leaving us a review if you like what you're hearing.