Podcasts about Saatchi

“If you're going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it's a luxury car, but then you hear the TV ad or the radio ad or wherever you're listening, and that sound isn't recorded at the highest quality. Like, your logical mind might not pick it up, but if it sounds a little tinny or it's too much of an echo, you pick that up, and that really does build into the overall feeling of the brand in terms of quality. There was an interesting example with Nissan. They launched one of the first electric vehicles a long time ago, and when they put it out into the market, they found that people felt that maybe it was a little flimsy, it didn't feel quite right, like, well made. So obviously they went in to fix their upholstery, and they started making things a little more high quality, and consumers are still saying, ‘I don't know what it is, there's something about this, it just doesn't feel like a quality vehicle.' And what they did was they changed the audio. Through the speakers in the car, when you start it up, it will make a fake sound of the car starting up. And, all of a sudden, people are like, ‘ah, now it feels like a car.'” – Darren Borrino This week's guest is an art director at heart and an ECD-level creative with over twenty years experience, working all across the globe. He's led teams at some of the world's top agencies, such as TBWA, DDB, and Saatchi & Saatchi, and has won multiple awards for his work. He launched Inkfish, a boutique agency in New York that helps smaller challenger brands take on the big guys with sharper strategy, more disruptive creative, and budgets that go into the work, not overheads. He's endlessly curious about what persuades the human mind, loves ideas that actually land, and believes that the best work comes from collaboration and clarity, as well as a healthy sense of humor.His name is Darren Borrino, and in this episode, we'll be discussing how companies can shake things up using sound, the difference between clever and persuasive, and how to stay relevant in a changing ad world – especially in the age of AI. Stay tuned for a Masterclass in being different! As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Sound in AdvertisingWe start off our discussion with Darren's childhood impressions of sound, which include the Universal audio logo when he and his dad used to watch movies. “You'd made it home, you'd finished everything you wanted to do,” he says, “and you could sort of relax with a little bit of popcorn and maybe watch a movie and just take it easy. So that was probably the first time.” Our discussion turns to audio branding in the age of social media, and just how quickly things move today – especially audience attention. “People switch off very quickly,” Darren explains. “So you need to make sure you have a brand that has the right qualities, and then you match that with the right voice to bring that to...

Send us a textMy guest on the podcast this week is the completely wonderful Bibi Lynch.Bibi is a journalist, writer, broadcaster, podcaster and live event host. She's had columns in GQ, Red, New Woman and Grazia; written for most of the Nationals (currently the Guardian, The Independent, The Times and Metro); presented radio shows and interview series for BBC Radio London, BBC Radio Sussex and Soho Radio; co-hosted metro.co.uk's Good Sex Bad Sex pod and fronted the Let's Get Frank podcast — where she dated people called Frank. As well as her writing and broadcast work, she hosts panels and interviews — at Saatchi, The Hoxton, the Barbican and, with her Dirty Talk series, at the Groucho Club in Soho. She co-wrote Graham Norton's ITV late-nite comedy quiz, Carnal Knowledge; she created WHIPs (Women who are Hot, Intelligent and in their Prime – or Primark if times are tough); and HuffPost voted her one of the ‘50 Funniest Women on Twitter'. #RIP. (She is currently tracking the other 49 down.) She's a World Childless Week ambassador and a Storyhouse Childless contributor. In this conversation, Bibi and I delve into — among other things — the societal stigma associated with singlehood and childlessness, the grief that comes with not having children, the importance of community, reframing the societal narrative, hidden homelessness, and the vitriol that she has received off the back of her writing about childlessness. We also talk about Bibi's exciting future plans, the joy and fulfillment that can be found in embracing life's unexpected paths, and the power of shifting your mindset.04:24 Bibi's Background and Career06:49 The Challenges and Joys of Adult Friendships12:40 Aging and Confidence: WHIPs26:07 The Reality of Being Single and Childless42:05 Facing Grief and Public Scrutiny44:17 Unexpected Hate Mail45:31 Accusations of Misogyny46:38 The Struggles of Being Childless48:48 Hidden Homelessness and Resilience55:34 Finding Stability and Reframing Life57:56 Future Aspirations and Success Redefined01:07:19 Navigating the Dating World01:10:23 Final Thoughts and Words of WisdomFollow Bibi on Instagram: https://www.instagram.com/bibilynch/?hl=enCheck out Bibi's website: https://bibilynch.com/Support the showOrder my book, SHINY HAPPY SINGLES (UK) / THRIVE SOLO (US & Canada) at: https://www.lucymeggeson.com/book Download my FREE PDF 'The Top 10 Answers To The Most Irritating Questions That Single People Get Asked On The Regular...& How To (Devilishly) Respond'? Go to: https://www.lucymeggeson.com/questions Join the waitlist for my membership, Thrive Solo: https://www.lucymeggeson.com/thrivesolo Check out my YouTube Channel: https://www.youtube.com/@thrivesolowithlucymeggeson Interested in my 1-1 Coaching? Work with me HERE: https://www.lucymeggeson.com/workwithme Join my private Facebook Group: https://www.facebook.com/groups/1870817913309222/?ref=share Follow me on Instagram: https://www.instagram.com/thrivesolowithlucymeggeson/ Email me: lucy@lucymeggeson.com And thank you so much for listening!

Most of you will know Bill Ward as Charlie Stubbs in Coronation Street or James Barton in Emmerdale. With over 30 TV shows, 50 stage plays, and multiple British Soap Awards to his name, Bill has become one of the UK's most familiar actors.But what you might not know is that before stepping onto the cobbles, Bill worked in advertising for companies like Saatchi & Saatchi. And not only that, alongside his acting career he has also become a multi-award-winning photographer. His breathtaking images have been exhibited in fine art galleries across the UK, and he is even a judge for UK Landscape Photographer of the Year.In this very special Next Chapter podcast, Bill shares what it's really like behind the scenes of Britain's biggest soaps – from Tracy Barlow's prison storyline to his unforgettable first day on set with Ken Barlow. But beyond the scripts and cameras, this is also a powerful conversation about seizing chance moments, saying yes to opportunities, and avoiding a life of “what ifs.”Whether you're here for the stories, the inspiration, or the laughter, this episode of The Next Chapter is a reminder that it's never too late to write your own.The Next Chapter with Ellie Barker – Inspiring conversations for anyone ready to turn the page.To learn more about Bill Ward and his incredible photograpy click here✨ And if you love hearing about life's next chapters, don't forget Ellie's Next Chapter novels – heartwarming, uplifting stories that explore fresh starts, bold choices, and new adventures. Perfect for anyone ready to begin their own next chapter.And if you'd like a FREE, yes FREE copy of my latest novella Could We Just Do That Again? to say thank you for listening to this podcast click hereTo learn more about Bill and his incredible photograpy click here Hosted on Acast. See acast.com/privacy for more information.

 Bhavana Mittal | Co-Founder,  Executive Director, Chief Growth Officer Bert labs Awarded Marketing, Media, Digital professional, Speaker, Advisory Board Member and Jury member for various industry associations, Yoga teacher (YT200) with 25+ years of experience. At Bert Labs, Bhavana plays a crucial role with intertwined functions. She serves as the visionary leader, setting the strategic direction for the company and ensuring that its mission aligns with the rapidly evolving tech landscape. She provides overall guidance, supervises the executive team, and maintain a strong connection with the board of directors to secure support for innovative ventures.On the other hand, at Bert Labs Bhavana fuels growth in the dynamic environment. She identifies opportunities, forging strategic partnerships, and driving revenue through the introduction of Bert Platform Solution and products in the market. She keeps a keen eye on market trends, harnessing data analytics to inform product development and marketing strategies, and fostering customer engagement to ensure the company's offerings are precisely tailored to meet emerging requirements. Bhavana drives the leadership team that balances visionary direction with actionable growth initiatives, propelling Bert Labs to success in the competitive tech landscape.Her career trajectory prior to Bert Labs has been:VP (Head) – Media and Digital at RPSG Group where Bhavana worked across all the Group businesses, including Saregama Caravan, Too Yumm!, Naturali, Spencer's, Nature's Basket, Fortune India, Open, Hello! Magazine, RPSG Sports (including Lucknow SuperGiants)Regional Head – Media, Digital and Communication, South Asia at Reckitt Benckiser, working across Digital and Media for all brands including Dettol, Durex, Harpic, Lizol, Vanish, Veet etc. Was a part of the integration team for Mead Johnson into RB. India represenative for Digital CoEHead – Media and CSR, India Sub-continent for GSK Consumer Healthcare, working across all brands including Horlicks, Boost, Eno, Crocin, Iodex, etc. Launched Sensodyne in India successfully. Headed Indirect Procurement for the initial 2 years. Was a part of the integration team for Novartisinto GSKCH. Led Global taskforce for strategic initiatives Manager and Head, Media Audit as part of Accenture Consulting. Set up the practice for Indian and International ClientsMedia Director/Head of Media at Cheil Communications, for Samsung and Hyundai business. Launched Samsung Mobile phones and LEDs, Samsung Side-by-side refrigerators, Hyundai Tuscon and Hyundai Sonata during her stint Media Director at Initiative Media for LG, Revlon and Nestle business Manager at Maximize (GroupM) for NIIT, Electrolux, JK Tyres business Media Supervisor at Universal McCann for Reckitt Benckiser, Indiatimes Media Executive at Saatchi & Saatchi, launched Hyundai, Santro and Accent in India Industry  

John Wilson on: Broadcaster David Richardson who was for over 60 years a leading voice in the farming community Doris Lockhart Saatchi, the Art collector who along with her former husband Charles Saatchi transformed the UK art scene in the 80s and 90s Dame Annette Brooke who for 14 years was the Liberal Democrat MP for Mid Dorset and North Poole Byron Rogers, the biographer and journalist who sought out and chronicled the lives of many eccentric charactersProducer: Ed PrendevilleArchive; BBC News, BBC, 02/07/2014; BBC News, BBC, 12/05/2013; BBC News, BBC, 05/04/2008; BBC News, BBC, 14/09/2008; Late Again, BBC Two, 14/03/1992; BBC News Ten, BBC, 07/10/2008; On Your Farm: A New Dawn for British Farming?, BBC, 24/07/2016; The Food Programme, BBC, 04/06/1976; Farming Today, BBC, 21/08/2025; Farming, BBC, 21/08/1977; The Last Human Cannonball (Episode 5), BBC Radio 4 Extra, 28/11/2009; Sara's People, BBC Radio Wales, 01/01/2004

Joel Campe ist davon überzeugt: gesellschaftlicher Wandel ist nötig – und möglich! Joel Campe unterstützt Organisationen, Projekte und Initiativen darin, handlungsfähig zu werden und zu bleiben und sich wirksam für Veränderungen hin zu einer solidarischen, zukunftsfähigen Welt zu engagieren. Geleitet von dem Wunsch, nicht nur über Wandel zu reden sondern ihn aktiv in die Welt zu tragen ist Joel nach einem Ökolandbau-Studium im Jahr 2003 ins Ökodorf Sieben Linden gezogen. Joel hat hier Permakultur z.B. in einem Waldgarten, in der Siedlungsgestaltung und in Organisationsentwicklungsprozessen angewandt. In der langjährigen Mitarbeit an der Permakultur Akademie hat Joel gemeinsam mit Kolleg*innen mit Permakultur Design erfolgreiche Bildungsprogramme entwickelt. Joel bietet Supervision, Moderation und Prozessbegleitung sowie Coaching, Konfliktmoderation und Trainings an, geleitet von Werten wie Globaler Gerechtigkeit, Solidarität und echter Nachhaltigkeit. Gloria Kison ist eine preisgekrönte Designerin, die lieber aussteigt, als sich verbiegt und heute Stressresilienz unterrichtet. Sie hat eine Laufbahn eingeschlagen, die man nicht plant, sondern spürt. Schon im Kommunikationsdesign-Studium an der Hochschule RheinMain wurde ihr klar, dass sich in der Branche vieles eher um Ego als um Eco dreht. Bei Scholz & Volkmer, wo sie bereits als Studentin arbeitete, entwickelte sie 2014 ihre Bachelorarbeit: das Kiezkaufhaus – ein Online-Marktplatz für lokale Händler mit nachhaltiger Same-Day-Lieferung per E-Bike. Das vielfach ausgezeichnete Projekt (u.a. Red Dot Design Award, ADC, DDC, UX Design Award, Deutscher Digital Award) hätte ihr den Weg in große Agenturen geöffnet. Doch Gloria entschied sich 2015 bewusst für einen anderen Kurs: selbstständig, unabhängig, mit Fokus auf nachhaltige, sinnstiftende Gestaltung. Ihr Designansatz basiert auf den Prinzipien der Permakultur – ressourcenschonend, systemisch und nutzerfreundlich. Dieser Wandel führte sie nicht nur beruflich, sondern auch persönlich in eine neue Richtung – ins Ökodorf Sieben Linden, wo sie heute lebt, gestaltet und eine enkeltaugliche Zukunft mitformt. Thomas Jäger ist Vorstand des DDC, Permakultur-Enthusiast und Humanitarian Designer mit einem besonderen Fokus auf systemisches Denken und soziale Transformation. In seiner internationalen Arbeit verbindet er seit Jahren Gestaltung mit sozialen und ökologischen Herausforderungen – insbesondere dort, wo komplexe Krisen nachhaltige und kontextbasierte Antworten erfordern. Neben seiner Arbeit in humanitären und sozialunternehmerischen Kontexten – etwa im Libanon, in Griechenland, Peru und Äquatorialguinea – reichen seine Berührungspunkte mit Permakultur von Community-Gärten in Geflüchtetenprojekten über Beratungsprojekte auf landwirtschaftlichen Flächen in Marokko bis hin zur Entwicklung eines Sensorsystems und Erntewerkzeugs im Rahmen eines Kakao-Projekts mit Kleinbauern in Westafrika. Permakulturprinzipien spielten dabei eine tragende Rolle – nicht nur landschaftlich, sondern auch als methodischer Rahmen in der sozialen Gestaltung. Michael Menge, 1985 in Duisburg geboren, ist Master of Arts. 2008-2013 studierte er an den Hochschulen Köln und Mainz. Umfassende internationale Berufserfahrung in verschiedenen Sparten der visuellen Kommunikation sammelte er bei verschiedenen Design Unternehmen in Festanstellung und Freelancer Lange und Durach, Köln; Digital Eskimo, Sydney; Baggen Design, Düsseldorf; Saatchi&Saatchi, Düsseldorf; Ogilvy, Düsseldorf; GSVI, Bochum Mit seinem Design Büro studio franz, was er 2022 gegründet hat arbeitet er europaweit für Kunden vom internationalen Mittelstand bis zu Museen in Wien. Die Arbeiten, die in den letzten Jahren entstanden sind, wurden mit zahlreichen branchenrelevanten Preisen geehrt, darunter: 5* red dot, 1* red dot best of the best 1*The finest agencies germany, 5* Corporate Design Preis, 2* IF Design Award, 4* German Design Award Special Mention, 3* German Brand Award nominee, 1* Shortlist

From Ogilvy and Saatchi & Saatchi, to ASOS and Bumble, this is the ultimate Agency to Client side story.The secret sauce? It turns out everyone is a storyteller (even you!) and there is a simple plot behind every brand.Get ready for the best marketing playbook you could ask for...Sponsored by RISER, your AI Career Companion.

„Wenn das Wort Mut fällt, werde ich inzwischen skeptisch. Denn wer wirklich mutig ist, fragt nicht danach. Er macht einfach.“ Alle rufen nach Mut, aber wenn's konkret wird, will ihn keiner sehen. Luitgard Hagl, Chief Creative Officer von Saatchi & Saatchi Germany, spricht in dieser Folge von #WhatsNextCreatives mit Kim Alexandra Notz und Bärbel Egli-Unckrich von Campaign Germany über ein Wort, das in Pitches, auf Awardbühnen und in Agenturclaims ständig beschworen wird, aber kaum jemand wirklich einlöst: Mut. Für Lu ist das längst kein Qualitätsmerkmal mehr, sondern ein Buzzword, das kreative Substanz eher überdeckt als fördert. Sie sagt klar: Mut ist kein Selbstzweck. Und vor allem keine Ausrede. Wirklich mutige Kampagnen sind nicht laut, schrill oder disruptiv, sondern überraschend, berührend, relevant. Sie entstehen aus echten Beobachtungen, nicht aus Testingverfahren oder Plattformlogiken. Für Lu ist Relevanz kein Gegensatz zur Kreativität, sondern ihr stärkster Verbündeter. In der Folge geht es um die kreative Gleichförmigkeit der Branche, um KPI-Dominanz, Tool-Gläubigkeit und Meeting-Wahnsinn. Es geht darum, warum das Internet für sie längst kein inspirierender Ort mehr ist und weshalb echte Ideen heute offline entstehen, in Cafés, Museen oder auf dem Fußballplatz. Lu plädiert für mehr Vertrauen in kreative Prozesse, für mehr Zeit zum Denken, für mehr Offenheit gegenüber dem Zufall. Und sie fordert eine Branche, die sich wieder traut, unperfekt zu sein, weil wahre Originalität nicht aus Sicherheitslogik, sondern aus Haltung entsteht.

Episode SummaryYou built a content machine. Now leadership wants magic.In-house creative teams were designed to move fast and save money—but today's business leaders want more.They expect:bold brand-buildingcultural relevancestrategic insight…from teams still treated like internal vendors.So what separates in-house teams that thrive from the ones that get quietly downsized?According to Pete and Juan Carlos, it all comes down to culture.In this episode, they pull back the curtain on the rituals, truths, and team dynamics that unlock trust, talent, and transformative work.From unspoken disabilities & superpowers to under-measured impact, this is the playbook for making your team irreplaceable.Key TakeawaysYou can't process your way to magic. Culture is the real operating system of creative teams.Creative “problems” often signal cultural misalignment—not lack of talent or effort.Superpowers and struggles both matter. Great teams make space for the whole human.Conversation isn't overhead. It's where clarity, courage, and creativity begin.When CMOs and creative leaders align, in-house teams stop surviving—and start leading.Passive Listening to Active Thinking Use these prompts to reflect solo—or spark deep conversations with your team:What does your team optimize for—volume, speed, or belief?Where is your team using process to avoid conversation?What's one unspoken “disability” on your team—and what would it look like to support it?Are your current metrics proving value—or hiding it?If you left tomorrow, what would be missing: deliverables or culture?Pete Johnson & Juan Carlos Gutiérrez, Co-Founders at LOVE+RESPECTPete and Juan Carlos have led iconic creative teams at LEGO, Nickelodeon, Cartoon Network, and Saatchi & Saatchi. Now, through LOVE+RESPECT, they help brands transform their in-house teams into culture-driven, business-moving creative engines. With a mix of radical candor and real-world experience, they bring humanity, honesty, and high performance into the heart of creative operations.

If you ONLY do one thing next week. Do this.Scoff this conversation down your earlobesHANDS DOWN.One of the most important conversations I've EVER had.We dove deeper.deeper.deeperdeeper.Crossing the chasm from challenger “Thinking” to challenger “Being”.I've listened back 4 times.Scribbled copious scraggly notes.Still unearthing glistening pearls of pithy and profound wisdom.Totally honored to welcome David Hieatt to HUNGRY.David's career is challenger “Being”- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.- founded and building Hiut Denim Co.SO excited for you to listen to this.ON THE MENU:1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile2. The way to the future is to get there before anybody else, Speedboats get there faster.3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.6. Why Creativity is NOT following - remember BIG ideas are often small7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.8. Fall in love with the dark days - people only ever remember the peaks9. Why your hope needs grit and don't turn your imagination into worry (this may be the best thing I've EVER heard)Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet's link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/

In 1976, Jim Callaghan took over from Harold Wilson as leader of the Labour Party and British Prime Minister. He was a competent politician, though not an outstanding one. He did his job well, but he was far from up to taking on an adversary as forceful as the leader of the Conservative Party, Maggie Thatcher.Callaghan's was the last government of the post-war consensus, based on a belief in a generalised social democracy, seeking to provide the social services needed to ensure that everyone could count on a safety net when one was needed, and built on a foundation of Keynesian economics. Thatcher rejected both social democracy and Keynesianism, which she held responsible for the decline of Britain, militarily, economically and even morally. Her objective was to end the postwar consensus and look for a radically new type of politics (and economics).The other huge innovation she oversaw was an entirely new approach to communication in politics. Using a remarkably talented advertising agency, Saatchi and Saatchi, she and the Conservative party ran devastating campaigns against her opponents. The most famous was focused on a poster of a queue of people in front of a banner marked ‘Unemployment Office' and with the legend ‘Labour isn't working'.As well as her powerful and effective campaigning, Labour was brought low by a series of errors made by Callaghan, many of which played into her hands. It was just possible that he might have won an election in 1978, or at least done less badly, but he lacked the foresight to call it (a mistake he later acknowledged). That meant that he went through the season of strikes that came to be known as the ‘Winter of Discontent' and, instead of choosing the timing of the election himself, was forced to call one when Thatcher brought in a no confidence motion in the Commons, carried by just one vote.The subsequent election, on 3 May 1979, saw the Conservatives win a solid majority of 43. Margaret Thatcher became Britain's first woman Prime Minister. And, as we'll start to see next week, launched herself on a programme of radical change.Illustration: Rubbish piling up in the streets as a result of the municipal workers' strike of the during the 'Winter of Discontent'. Public Domain.Music: Bach Partita #2c by J Bu licensed under an Attribution-NonCommercial-No Derivatives (aka Music Sharing) 3.0 International License

Sir John Hegarty is one of the most revered figures in the UK advertising industry. Starting out in ‘swinging Sixties' London, he went on to be a founding partner of Saatchi & Saatchi in the 1970s and co-founder of Bartle Bogle Hegarty (BBH) in the early 1980s. With BBH he masterminded adverts that became part of the national conversation, including the Levi's 501 jeans adverts with model Nick Kamen stripping in a launderette. He also helped to create the famous "Vorsprung durch Technik" campaigns for Audi. These days he is creative director of The Garage Soho and runs a course called The Business of Creativity. In a wide-ranging interview about creativity, he explains to Dougal Shaw that “practices change, but principles remain”, sharing his thoughts on social media influencers, how to find beauty in business and the best way to approach artificial intelligence... Hosted on Acast. See acast.com/privacy for more information.

In Leaders Getting Coffee episode 45, our guest is Andrew Stone, former CEO of Saatchi & Saatchi New Zealand and one of New Zealand’s most influential advisors to CEOs. Andrew Stone is steeped in advertising. He makes it his business to understand businesses and the consumers they seek to attract. And he’s good at doing so. So much so, he’s led some of New Zealand’s most influential advertising agencies at a time when they’ve been at their peak, with some of our biggest companies and even bigger campaigns. He cut his teeth in the advertising business with some of the best advertising agencies of the time. He learned the trade with Colenso in New Zealand and Saatchi & Saatchi in London before returning to New Zealand and eventually leading Saatchi’s in his home country. Along the way there’s been plenty of lessons; lessons that he proudly shares with experienced CEO’s and young people starting out. There’s a family man in there too, and you sense that the dinner table conversations over the years have left his two sons well equipped for their own future. In the Leaders Getting Coffee podcast, Andrew speaks to Bruce Cotterill about some of the big brands, and big personalities, he’s worked with. There’s some reminiscing about campaigns for Lion, Toyota, ASB Bank and others from the heyday of the industry in New Zealand. But there’s room for a thoughtful discussion on the impact of Artificial Intelligence on consumer behaviours and the advertising industry that will drive that behaviour. In his post advertising life, Andrew Stone has re-imagined himself as a consultant to CEO’s and Boards, helping to lead major transformation projects across rapidly changing industries. So there’s a great discussion about Telecom’s transition to Spark and many years later, Vodafone’s move to One NZ. Again, it’s the people who make the difference.See omnystudio.com/listener for privacy information.

The end of an era for one of our most iconic sweets. Levin confectioner RJ's has discontinued production of Jaffas, due to poor sales. The orange-coated balls of chocolate were previously produced by Cadbury in Dunedin and have been on our shelves for almost a century. Mike Hutcheson, former Managing Director of Saatchi & Saatchi, told Mike Hosking that a competitor would pick up Jaffas in a heartbeat. He says it's not just a sweet, it's a symbol, and it's possible to turn it around and make Jaffas a brand that means something. LISTEN ABOVE See omnystudio.com/listener for privacy information.

Send us a text“I realised, I'm just an arrogant tw@t that believes I know how to do things, but actually other people know how to do things as well, maybe even much better than I do. And that many solutions are based on context, on history, on future, on vision, on motivation, on setups, on ability, on all kinds of things. So there's no one solution to a problem. There are many, many solutions to a problem.” Andreas MoellmannIn this episode, you'll hear about:How different cultures approach change and innovationWhy companies get stuck repeating past successesThe horse race illusion of believing you have a winning methodThe innovator's dilemma between milking existing profitable models versus investing in new technologiesThe gap between developing solutions and getting organisations to accept and implement themHow company size, systems, and hierarchies impact flexibility and innovation capacityKey linksAndreas Moellmann on LinkedInBooks: Hitchhiker's Guide to the GalaxyDentsuPublicisDDBSaatchi & SaatchiSapientDerren Brown on horse racingAbout our guest Andreas helps brands and businesses get future-ready. A seasoned brand and marketing strategist with over 30 years experience in transformative roles from strategic planner to Chief Experience Officer at network agencies (Publicis, BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo. His experience stretches from automotive, FMCG, consumer electronics and telecommunications to banking and insurance where he worked on Berliner Bank and Gothaer Versicherungen. Andreas' focus lies in connecting brand and marketing thinking with technology to help brands and businesses succeed. His work has been recognised at global, European, and local effectiveness awards, as well as creative competitions such as Cannes. He serves as a judge at the APAC Effectiveness award and local competitions in Hong Kong, Malaysia and Pakistan. Today, Andreas provides his experience as an independent brand and marketing consultant across APAC. He currently lives in Bangkok.About our hostOur host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation consultancy Company Road.Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.Chris considers himself incredibly fortunate to have worked with some of the world's most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

In this inspiring conversation, Anil Nair — former CEO of L&K Saatchi & Saatchi — takes us on a journey from his childhood in Trivandrum to the fast-paced world of advertising and beyond. Anil reflects on the power of resilience, the thrill of motorcycling, and the importance of staying curious in a rapidly evolving job market shaped by AI.He shares candid insights into the evolution of advertising, the pitfalls of shortcuts in creative work, and the urgent need for diversity and continuous learning. Anil also opens up about his transition from agency life to new ventures, emphasizing the value of stepping out of comfort zones, embracing change, and leading with kindness.A must-listen for anyone navigating the intersection of creativity, leadership, and personal growth.Currently, Anil is dabbling in multiple entrpreneurial pursuits and has just written his first book, License to Fall, Lessons From Motorcycling On Pursuing A Life Of Your Choice

Brand strategy has been 'enshittified', argues Richard Huntington, CSO of Saatchi and Saatchi, in his new book Feral Strategy. He speaks to WARC's Lena Roland about why marketers need to throw off the constraints of orthodoxy and dogma to fix bland and uninspiring work.

Cannes Lions Festival of Creativity 2025 is only a few weeks away. With the prejudging completed last week, Campaign speaks to three jurors on what they're expecting this year at Cannes and what purpose the festival serves in a year of economic turbulence.Tech editor Lucy Shelley speaks to Kate Stanners, president of the Film Lions and global chief creative officer and chair of Saatchi & Saatchi; Dan Clays, president of the Media Lions and chief executive officer EMEA at Omnicom Media Group and Noel Bunting, juror on Digital Craft Lions and chief creative officer at Publicis London.The judging trio talk about the importance of instinct, why Cannes serves as a reminder of the "art of the possible" and how the connection between creativity and technology is used to hack the algorithm in advertising. Further reading:Should Cannes Lions be more focused on practical business solutions?Arthur Sadoun calls for ‘different approach' at Cannes amid economic challengesApple named Cannes Lions Creative Marketer of the YearCampaign announces agenda for debut of Campaign House at Cannes Lions 2025Cannes Lions introduces safe zones'Rewarding work while accepting suffering': IPA, D&AD and Cannes Lions respond Hosted on Acast. See acast.com/privacy for more information.

C'est le Napoléon de la pub. Celui qui a propulsé Publicis dans le top 3 mondial des groupes de com'.À son actif : un CA multiplié par 50, le développement à l'international et l'intégration au CAC40.Rien ne le prédestinait à ça : Maurice Lévy commence dans l'informatique.Mais repéré très vite par les géants du secteur – dont Marcel Bleustein-Blanchet, le fondateur visionnaire de Publicis – il grimpe les échelons jusqu'à prendre les rênes du groupe en 1988.Maurice Lévy transforme cet acteur national en une référence mondiale en partant d'abord à la conquête des clients US.Commence alors une lutte féroce contre les géants américains. Il navigue entre procès et espionnages professionnels jusqu'à gagner des clients comme Coca-Cola, Procter & Gamble et bien d'autres.Dans cet épisode d'anthologie, Maurice Lévy nous révèle toutes les méthodes qui ont fait de lui une référence absolue en France.Les 3 règles d'or pour faire de son entreprise un leader incontestable.L'art du km supplémentaire (extra mile) pour terrasser ses concurrents.Comment réussir ses acquisitions d'entreprises avec l'exemple de Saatchi & Saatchi.Ses meilleures anecdotes et leçons apprises auprès des plus grands.Et pourquoi, à 29 ans, il a refusé de devenir PDG.Aujourd'hui, à 83 ans, Maurice est toujours aussi actif : YourArt, VivaTech, Solocal (ex-Pages Jaunes)… “La retraite, le plus souvent, c'est la déroute.”1h57 des meilleurs apprentissages de l'un des plus grands hommes d'affaires français.Un pur bonheur, toute l'équipe de GDIY est fière de vous présenter cet épisode, on a hâte de lire vos retours et de découvrir quels ont été vos “wow moments”.TIMELINE:00:00:00 : 83 ans et toujours entrepreneur actif00:12:34 : “On va mettre le brief en pièce !” L'extra mile est systématique00:22:39 : Si on est le meilleur à 29 ans, c'est qu'on est au mauvais endroit00:29:37 : L'ascension chez Publicis par la transition informatique dans les années 7000:37:06 : Comment enthousiasmer le client par la disruption00:51:59 : “Mais a-t-elle seulement les qualités de son étiquette ?”00:56:15 : La mondialisation ne veut pas dire standardisation : l'art de pénétrer les marchés étrangers01:07:27 : Comment racheter et redresser des agences : l'exemple de Saatchi & Saatchi01:21:43 : Tout le monde dans la pub utilise déjà l'IA01:26:10 : LA règle d'or du boss de la pub01:36:06 : La création de VivaTech et YourArt01:49:05 : Le pari audacieux de reprendre les Pages JaunesLes anciens épisodes de GDIY mentionnés : #416 - David Corona - GIGN, In_Cognita - Devenir expert de la négociation et prédire les comportements#109 Olivier Brourhant - Mantu - 55 pays, 96% de croissance annuelle, un demi-milliard de CA en 13 ans… tous les secrets pour “Scaler”#434 - Frédéric Raillard - Fred & Farid - IA : la publicité sous stéroïdes#396 - Gérard Saillant - Institut du Cerveau — Le chirurgien de Ronaldo, Schumacher, du PSG et de la FIA#401 - Emmanuel Macron - Président de la République - Les décisions les plus lourdes se prennent seulNous avons parlé de :Publicis GroupeSolocal (ex-PagesJaunes)YourArtArtMajeurYCORProcter and GambleMarcel Bleustein-BlanchetBureau de Vérification de la Publicité (BVP) : aujourd'hui Autorité de régulation professionnelle de la publicitéArthur SadounViva TechnologySaatchi & SaatchiWPP GroupDes racines et des ailesHer (film)2001, l'Odyssée de l'espace (film)Omnicom GroupLes recommandations de lecture :Le Petit PrinceOeuvres complètes de Victor Hugo : Roman, tome 1A la recherche du temps perduVous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Iona Roberts, neu Iona Pen Ffridd i bawb sy'n ei hadnabod yw gwestai Beti a'i Phobol.Mae Iona yn ffarmwraig ac yn gadwraethwr, mae'n hyfforddwr yoga, yn gyn warden gyda'r Ymddiriedolaeth Genedlaethol, ac yn fam i 3 o blant (Nel, Nedw a Joe) a gwraig i John. Mae hi hefyd yn rhedeg rasys Iorn Man. Ganwyd ar fferm Pen Ffridd, Penmachno (pentref ger Betws y Coed, yn Sir Conwy). Cafodd ei magu gyda'i Nain a'i Thaid a 3 ewythr oedd yn adnabyddus yn yr ardal sef Ifor, Elw a Hyw."Tyfais fyny yma ym Mhen Ffridd, gyda digon o ryddid ac awyr iach, erbyn hyn dwi'n deall pa mor unigryw oedd fy magwraeth erbyn hyn!" Bu'n gweithio yn Llundain am gyfnod gyda chwmni Saatchi and Saatchi ac yn Wimbledon ble daeth ar draws Pat Cash. Ond dychwelyd i ffermio gwnaeth hi i Pen Ffridd, ac mae'n angerddol am amaethu mewn dull cynaliadwy.Cawn hanesion difyr ei bywyd ac mae'n dewis caneuon sydd yn ffefrynnau gan gynnwys Meic Stevens – Gwenllïan. Dyma'r gân oedd yn chwarae pan gerddodd Iona mewn i'r gwasanaeth priodas.

Elspeth Duncan, is a Trinidadian multi-hyphenate creative based in Tobago. Born into a scholarly family in St. Augustine, Trinidad, her father is a professor of botany, and her mother worked as a librarian. Elspeth's upbringing fostered a love for travel and learning, pursuing an education at the University of the West Indies, St. Augustine, where she earned a B.A. in English Literature and minored in linguistics, general psychology and sociology at UWI. She later attained a Master of Philosophy in Criminology from the University of Cambridge, driven by a desire to explore rehabilitation. She took part in Activities and societies: Women's Football Team; New Hall Women's Cricket Team; Squash; Cycling Elspeth's creative journey began in the advertising industry, where she worked as a Copywriter for McCann Erickson and Lonsdale/Saatchi & Saatchi for nearly a decade, crafting compelling campaigns across various media. In 2000, she founded Happy Hippie Productions, later becoming THOU ART YOGA. Elspeth is a KRI-certified Kundalini Yoga instructor since 2002, and has taught locally and internationally. Her dedication to animal welfare blossomed after relocating to Tobago in 2012, where she founded her nonprofit/NGO -Venus Doggess Of Love. This initiative aims to rescue, rehabilitate, and advocate for animals, with the belief that “Love changes lives.” Elspeth's commitment has earned her accolades, including the 2018 Angostura Champions Award for her significant contributions to animal welfare. Elspeth is an accomplished writer, of poetry, fiction, articles for Caribbean and international publications and scripts for film and theatre. Her first published work of fiction, Daisy Chain, links 53 women to each other in a chain of eclectic vignettes, some of which Elspeth intends to translate into film. She also paints and composes song lyrics and music that blends electronic and acoustic elements, reflecting her varied artistic talents. Her award-winning films, such as *Venus & Magnet*, showcase her storytelling prowess. Elspeth runs an intimate dining experience called Table For Two, curating personalized meals, that celebrates love and connection. Currently residing in Tobago with her three rescue dogs, Venus, Sheba and Brindle, and three cats, ABBA, Krispin, and Angelo, Elspeth continues to advocate for animal rescue and welfare.Elspeth Duncan embodies a unique blend of creativity, compassion, and commitment to positive change. Whether through her teachings, philanthropic efforts, culinary creations, or artistic expressions, she continually seeks to inspire and instill a sense of harmony in the world around her. As a devoted animal advocate and a passionate yoga instructor, she is dedicated to raising awareness and fostering connections—one class, one meal, and one rescued animal at a time. Elspeth enjoys nature, the outdoors, traveling, independent films, social and environmental activism, conscious living and any creative pursuit. Connect with this wonderful creative at:https://linktr.ee/elspethduncanhttps://www.facebook.com/elspeth.duncanhttps://www.facebook.com/VenusDoggessOfLoveCharlotteville Tails'—official selection 2025 at @caribbeanfilmfest11 - 15 June 2025, Trinidad #CharlottevilleTails #carribeanfilmfestival...see TRAILER HERE-https://youtu.be/r1sn6e9N8oQ?si=TqM4vXKpKobX5ah6

“Making progress is soul-crusher free." "We can control how we react to it." "Assume positive intent."   Episode summary | In this conversation, Tim Leake, founder of Let's Lightbulb, discusses how to make work enjoyable and productive. He shares insights on creativity, collaboration, and the importance of humor in high-stakes environments. Tim emphasizes the need for leaders to be generous and supportive, creating a culture where everyone can thrive. He also highlights practical strategies for overcoming soul-crushing moments in the workplace and the ripple effect of generosity in leadership.   R.O.G. Takeaway Tips | Creativity and speed are unfair advantages in today's fast-paced world. Assuming positive intent can transform team dynamics. Humor and levity can create a psychologically safe environment. Generosity in leadership fosters deeper connections and opportunities. Collaboration requires structure to be effective and efficient. Soul crushers are often invisible but can be addressed through proactive measures. Listening is a critical skill for effective leadership. The more value you give away, the more it comes back to you. Creativity is essential for solving problems in any field.   Chapters |  00:00 Introduction to Tim Leake and Soulcrushers 01:41 The Courage to Create: Tim's TEDx Experience 05:24 The Concept of Soul Crushers and Their Impact 10:25 Empowering Work: Making Work Fun Again 15:58 Practical Strategies to Combat Soul Crushers 19:36 Creativity as a Core Element in Problem Solving 21:30 Leveraging Humor and Levity in Business 24:20 The Multifaceted Benefits of Fun in Work 25:51 The Impact of Fear on Communication 28:30 Creating Psychological Safety in Teams 32:45 The Power of Generosity in Leadership 37:37 Building Relationships Through Generosity 44:18 The Ripple Effect of Generosity 46:43 Sparking Creativity in Teams 48:21 The Importance of Listening in Leadership   Guest Bio | Tim is a founder, facilitator, and crusher-of-soul-crushers at Let's Lightbulb — a consultancy that helps leadership teams accomplish twice as much in half the time, through creative and strategic workshop facilitation. He specializes in running High-ROI Off-Sites and Solution Sprints for executive and leadership teams. Additionally, he's an Executive Trainer at AJ&Smart, often called the world's best facilitation training company. He's been using facilitation, creativity, and innovative thinking to help businesses drive revenue for over 25 years. Before creating a company of his own, Tim spent nearly a decade as the Chief Marketing & Innovation Officer for RPA, one of the largest independent agencies in the U.S. Prior to RPA, he was a global innovation and transformation facilitator and speaker with Hyper Island — helping companies (including General Mills, Target, Ikea and many more) thrive in a constantly changing digital world. He began his career on the creative side of the advertising industry, where he was a Creative Director & Director of Creative Innovation at Saatchi & Saatchi NY, and got his start at TBWA/Chiat/Day, as a copywriter working on world-famous efforts like the Energizer Bunny and Taco Bell Chihuahua campaigns. He's a frequent speaker at international events including the Cannes Festival of Creativity (France), Hyper Island (Sweden), CPH Transform (Copenhagen), Dani Komunikacija (Croatia), AToMiC (Canada), Advertising Week (USA), SXSW (the country of Texas), and more.   Guest Resources:  www.letslightbulb.com Humor, Seriously by Jennifer Aaker and Naomi Bagdonas Humor That Works by Andrew Tarvin   Bridge Between Resources: 5 Degree Change Course Free N.D.I. Network Diversity Index  Free Generosity Quiz    Credits: Tim Leake, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 233, Special Guest, Sydney Cummings Houdyshell.

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.Key topics include:- The critical role of confidence in B2B marketing decisions and brand trust.- Strategies for measuring confidence within your organization and among clients.- How to navigate rapid changes in technology, AI, and global business landscapes.- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.- The importance of creativity and collaboration in shaping effective marketing strategies.Tune in to hear how top CMOs are tackling today's marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.Don't miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms.#MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidentialCHAPTERS:00:00 - Intro01:19 - Marketing a Service: Selling Confidence Strategies03:12 - Measuring Confidence: Key Metrics and Insights07:53 - Expanding the Brand: All In Strategy12:52 - Change Management for Smaller Companies16:22 - EY Partnerships: Collaboration Insights18:45 - Managing Negative PR: EY's Approach20:57 - POST GAME: Recap and Insights21:15 - AI in Marketing: Trends and Innovations23:25 - Audience Advice: Tips and Best Practices29:04 - Final Thoughts: Last Question DiscussionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What links McDonald's "Iconic needs no explanation" by Leo Burnett, KFC's gravy take over of the BFI and Kellogg's "See you in the morning" also by Leo Burnett? These three ads are the latest in a line of out-of-home posters that zoom in on products, alter or remove logos and have minimal text. Tesco, Heinz and B&Q have also created similar ads.While this might be a trend, it certainly isn't new. A 1990 Silk Cut ad "Slash" by Saatchi & Saatchi also had a similar minimalist style and more recently in 2023, Barbie released an entirely pink billboard with only "July 21" in the corner to promote the release of the film.Campaign's editorial team discuss if original ideas still exist in outdoor ads and if all the good ideas have been taken. Hosted by tech editor Lucy Shelley, this episode features editor Maisie McCabe, creativity and culture editor Alessandra Scotto di Santolo and deputy creativity and culture editor Charlotte Rawlings.Further reading:Is the art of out-of-home copywriting under threat?Playing with the logo is nothing new; but it might signal a return to intelligent advertisingThe distinctive asset in the room Hosted on Acast. See acast.com/privacy for more information.

“Giving back connects me to a new generation of people . It's important that people are curious and ask bold questions. It's about not giving answers, but enabling people to find their own answers.”Falk Fuhrmann is an award-winning creative strategist with over 25 years of experience, in growing businesses of local, regional or global scale. Falk currently leads HuíLüè — a strategy consultancy he founded in Shanghai specializing in brand strategy, cultural insights, and business innovation. Falk has also been teaching at the China Academy of Art in Hangzhou since 2020… empowering the new generation of Chinese creatives to bridge cultural differences and embrace strategic innovation that resonate locally and globally. While Falk has invested his impressive career on the agency side with leaders like TBWA, DDB, and Saatchi & Saatchi, he also led strategy for multiple P&G's categories across CEEMEA, APAC and Greater China. You'll enjoy this candid conversation on the fun of liquid collaboration, comparing Chinese and German cultures, and learning about the importance of getting from weird to wonder.This is part of our Chinese leaders series - hosted by P&G Alumni Emily Chang. Got an idea for a future “Learnings from Leaders” episode? Reach out at pgalumpod@gmail.com

„Wenn Social First ein echter Teil der Strategie ist, dann müssen Marken sich auch committen, schnell zu sein. Trends kommen und gehen – wenn ich erst noch durch sieben Abstimmungsschleifen muss, ist der Moment vorbei. Das schlimmste, was passieren kann? Ein Take-Down. Aber ohne Vertrauen in Geschwindigkeit funktioniert Social nicht.“​In dieser Folge von #WhatsNextAgencies spricht Kim Alexandra Notz mit Louise Stodtko, CEO von Granny, und Lisa Robben, COO von Saatchi & Saatchi, darüber ob Social First Agenturen die neuen Leadagenturen sind – oder ob es ein völlig neues Modell der Zusammenarbeit braucht.Im Gespräch macht Louise schnell klar: Erfolgreiche Social-Kampagnen entstehen nicht aus klassischen Kampagnen, die am Ende für Instagram & Co. adaptiert werden. Sie beginnen mit einem echten Verständnis für digitale Kultur, Trends und Community-Dynamiken. Was bewegt die Menschen gerade? Was wird diskutiert? Kreativität muss aus den Plattformen heraus gedacht werden – in Echtzeit, nicht im Rückblick.Social lebt von Relevanz. Granny setzt deshalb auf Social Creatives, die nicht nur Ideen entwickeln, sondern direkt produzieren – weil Trends eben keine Wochen auf eine Freigabe lang warten. Wer zu langsam ist, verliert.Lisa sieht Social First als zentralen Bestandteil moderner Markenkommunikation, aber sie erlebt oft das gleiche Problem: Marken fordern Agilität, aber halten gleichzeitig an klassischen Abstimmungsprozessen fest. Endlose Feedbackschleifen töten jede Relevanz. Erfolgreiche Social-Strategien entstehen nur, wenn Unternehmen bereit sind, Verantwortung abzugeben. Das klassische Lead-Agentur-Modell passt nicht mehr zu einer Welt, in der Echtzeit-Content zählt. Wer steuert, wenn Social schneller ist als jede Strategiepräsentation? Und wie bleibt Social First wirtschaftlich, wenn Vergütungsmodelle auf Einzelpreisen statt auf Impact basieren?

Welcome to Expert Insights, a new show format from of the Ask AI podcast where industry leaders share their thoughts about the opportunities and challenges related to AI adoption in the workplace.This episode features Stephen Ghigliotty, the co-founder of MarketingEducation.ai, a free community designed to help marketers and educators navigate the AI revolution.With over 25 years of experience at global advertising firms including Accenture and Saatchi & Saatchi, and contributing to the curriculum for Canada's top marketing certification at the Canadian Marketing Association, Stephen has shaped how professionals learn and grow in this vital field.In this episode, Stephen shares practical tips on how marketers can get started with AI and start using it to their career advantage.Visit: https://marketingeducation.ai/SUGGESTED RESOURCES:Stephen suggested the following free training resoruces as a good place for marketers who are new to artificial intelligence to get started:Google AI Essentials: https://grow.google/certificates/en_ca/ai-essentialsGoogle Machine Learning & AI For All Levels:https://cloud.google.com/learn/training/machinelearning-aiABOUT ASK AI:Ask AI is an independent nonprofit that collaborates with volunteers, industry experts, and AI innovators to share free content and resources that help people spot the opportunities and navigate the challenges associated with the increased adoption of artificial intelligence at work.Subscribe: https://www.askai.org/subscribe

When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them.Conrad Persons, president of Grey London, who joins the podcast team in this latest epsiode, says: "'That's how we do things round here' is one of the most abominable phrases in business."Persons is joined by Campaign's deputy editor, Gemma Charles, and premium content editor, Nicola Merrifield. The episode, hosted by tech editor Lucy Shelley, looks at balancing change, the importance of likability and technology's impact on leadership. Last year a raft of CEOs in the industry swapped seats, making news headlines across adland. They included Natalie Cummins, who left Publicis Media after 17 years to become CEO of EssenceMediacom, and Kate Rowlinson, who became Group M CEO. Xavier Rees left Havas as group CEO of UK creative to lead Abbott Mead Vickers BBDO, and the subject of Campaign's Top people move of the year, James Murphy, became group CEO of Ogilvy after selling NCA to WPP.So how does a new agency leader make their mark, and how much change is too much?Further reading:What advice would you give adland's new crop of CEOs?EssenceMediacom UK CEO says media clients want answers, not theoryT&Pm appointed Victoria Appleby as UK CEONeverland promoted Josh Harris to CEOSaatchi & Saatchi hired Claire Hollands as CEOPaul Knight named CEO at PHD UK. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Diana Springer, Group Head of Brand & Marketing at Standard Bank, talks about preserving trust while infusing fresh creativity into Africa's largest financial institution. With a heritage spanning 162 years and 15M+ customers, Standard Bank has every reason to play it safe—yet Diana reveals how her team fosters innovation, internal advocacy, and an emotive brand narrative in a typically functional category.From her agency background (Ogilvy, Saatchi) to the challenges of marketing a global, matrixed financial services group, Diana shares tactics for balancing brand consistency with the need for breakthrough creativity. Whether you're a marketer in a highly regulated industry or just want to hear what it's like taking a heritage brand forward, this conversation will both give you insight and inspiration.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/FqizjfWSSUs  

In this episode, Diana Springer, Group Head of Brand & Marketing at Standard Bank, talks about preserving trust while infusing fresh creativity into Africa's largest financial institution. With a heritage spanning 162 years and 15M+ customers, Standard Bank has every reason to play it safe—yet Diana reveals how her team fosters innovation, internal advocacy, and an emotive brand narrative in a typically functional category.From her agency background (Ogilvy, Saatchi) to the challenges of marketing a global, matrixed financial services group, Diana shares tactics for balancing brand consistency with the need for breakthrough creativity. Whether you're a marketer in a highly regulated industry or just want to hear what it's like taking a heritage brand forward, this conversation will both give you insight and inspiration.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/0KLNVlFIxsQ  

Guest: Will Travis, Founder of Elevation Barn & Former CEO of Dentsu AmericaGuest BioWill Travis is the founder and CEO of Elevation Barn, a visionary leader with over 30 years in branding and advertising. His career began when he declined a role at Saatchi & Saatchi to chart his own course, becoming a CEO at just 25. Travis has led global companies like ATTIK, Dentsu America, and SID LEE, working with renowned clients such as Coca-Cola, Nike, and Netflix. In 2017, Travis established Elevation Barn to address the confidence crisis in leadership. The company unites diverse industry leaders from 48 countries across 170 fields through its STABLE network. Travis also chairs EB Stable, the business advisory arm, and serves on the boards of the Biosphere Foundation and Mission Blue. His unique background as the son of a candy inventor and an academic arts leader infuses creativity and wisdom into his work, inspiring individuals and organizations worldwide.Show SummaryJon talks with Will Travis, former top ad agency CEO and the creative mind behind Elevation Barn. Will takes us through his inspired career shift from crafting the essence of global brands to empowering individuals to uncover their own true purpose through building a brand for themselves. Tune in to discover the roadmap to defining your true purpose on this earth, and experiencing the personal growth and fulfillment you deserve.Chapters00:01 - Brand Building and Personal Transformation08:52 - Journey to Authentic Self-Elevation20:35 - Discovering Authentic Self-Elevation31:53 - The Power of Authentic Connection44:04 - The Path to Self-DiscoveryConnect with WillIG: https://www.instagram.com/elevationbarnLI: https://www.linkedin.com/company/elevation-barn/Web: https://www.elevationbarn.com/Podcast: ​​https://podcasts.apple.com/pl/podcast/elevate-podcast/id1546287835Ask Jon Questions / Give Feedback Share your feedback with us: https://www.halftime.network/feedback Join the Conversation Enjoyed the episode? Subscribe to our podcast, leave a review on Apple Podcasts or Spotify and join the conversation on Instagram and LinkedIn with hashtag #HalftimewithJonConnect with Jon LinkedIn: @HalftimewithJon Instagram: @HalftimewithJon X: @HalftimewithJon www.halftime.network

The advertising exec behind some of the most successful adverts of recent decades shares some of the decisions that have influenced his career, including an early decision to accept a lower salary and instead pursue and opportunity that would bring him more opportunities. Sir John would go out to co-found successful agencies Bartle Bogle Hegarty, and Saatchi and Saatchi. Today, Sir John says he shuns five year plans, instead focusing on 'five minute plans' and says he tries to make each day as interesting as it can be. Production team: Producer: Drew Hyndman Editor: Matt Willis Sound: Rod Farquhar Production co-ordinator: Katie Morrison

In this conversation, Simon Kanter discusses his visit to New York from the UK, focusing on the global transformation of the Campaign brand. The Haymarket Media Group creative director shares the rich history of Campaign (including the publication's role in inspiring the early beginnings of Saatchi and Saatchi) and the importance of celebrating emerging talent in the advertising industry. The conversation also highlights what is to come for Campaign in the American market, including the relaunch of the Campaign website, the innovative Campaign Cup initiative during March Madness and more. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Send us a textNeal Foard has spent 30 years in advertising and marketing, creating award-winning campaigns for global power brands like Budweiser, Sony and Lexus. For his work on Toyota, Neal ranked among the top ten most awarded creative directors in the world in 2002. As the author of an innovative talent development series, Neal was named Worldwide Director of Creative Learning for global ad agency Saatchi & Saatchi. He has consulted on creative messaging for Fortune 500 companies, governments and universities and been a featured speaker at TEDx conferences. Most recently, Neal has gained a following on social media for his inspirational videos about the kindnesses of everyday people.A Quote From This Episode"Curiosity and humility. Boy, those are going to go a long way as a leader."Resources Mentioned in This EpisodeYoutube - Neal's YouTube ChannelWebsite - Neal's WebsiteTedTalk - Neal's TedTalkEmpathy Video - Cleveland ClinicBook - The Brothers Karamazov by DostoevskyPoet - Charles Bukowski About The International Leadership Association (ILA)The ILA was created in 1999 to bring together professionals interested in studying, practicing, and teaching leadership. Plan for Prague - October 15-18, 2025!About  Scott J. AllenWebsiteWeekly Newsletter: Practical Wisdom for LeadersBlogMy Approach to HostingThe views of my guests do not constitute "truth." Nor do they reflect my personal views in some instances. However, they are views to consider, and I hope they help you clarify your perspective. Nothing can replace your reflection, research, and exploration of the topic.

Advertising executive Sir John Hegarty has created campaigns for some of the world's most famous brands including Levi's, Lynx, and Audi. He was a founding partner of Saatchi and Saatchi before co-founding his own firm, Bartle Bogle Hegarty, in 1982. But he believes that advertising today has lost sight of creativity, in its relentless focus on data and targeted advertising. He joins Ros Atkins to discuss his career, his theory of creativity, and the future of his industry. Presenter: Ros Atkins Producer: Dan Hardoon

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In this episode of Molecule to Market, you'll go inside the outsourcing space of the global drug development sector with Tessa Pugh, ex-CEO & Co-Founder at PharmaReview. Your host, Raman Sehgal, discusses the pharmaceutical and biotechnology supply chain with Tessa, covering: How Tessa's bullish attitude led to her becoming a co-founder at PharmaReview Being the 'less educated person in the office', and using that to drive the growth of the business Opting not to leave after the sale of the business, and becoming the CEO Being the star player within a PE portfolio, leading to a quick exit to IQVIA Life lessons on having your cake...and eating it! Tessa Pugh is the former CEO & Co-founder PharmaReview, a Mum and an athlete. She spent 13 years working with Pharma companies and their agencies; she Co-Founded PharmaReview in 2011. Tessa was responsible for ensuring excellent client service, business development for both new and existing clients. She is a Pharma copy review process expert and became an expert in Veeva Vault functionality. Prior to this, she established a luxury direct-to-consumer cupcake company and worked in client service at some of the world's leading advertising agencies including Saatchi & Saatchi and DRAFT. She is a very proud Mum to two incredible young women. Tessa has completed several marathons; has competed in triathlons and has won an age group national title in track cycling. She is currently following a life-long dream and training to be a ski instructor.   This episode of Molecule to Market is sponsored by Vetter, a global leader in aseptic filling solutions for injectable products in the pharmaceutical and biotech industries. Discover more about Vetter's comprehensive services, from early-stage development to commercial production, and how they support clients in delivering high-quality therapies to the market.   Please subscribe, tell your industry colleagues and join us in celebrating and promoting the value and importance of the global life science outsourcing space. We'd also appreciate a positive rating!   Molecule to Market is sponsored and funded by ramarketing, an international marketing, design, digital and content agency helping companies differentiate, get noticed and grow in life sciences.

Mishal Husain, one of the most recognisable voices on the BBC, is leaving after 26 years to join Bloomberg. Known for presenting Today and high-profile TV bulletins, her departure marks a turning point for the BBC, which is navigating budget cuts and shifting priorities. Alex Farber, media correspondent for The Times, explores the story. The longstanding feud between rappers Drake and Kendrick Lamar has entered the courtroom. Drake alleges that Universal Music manipulated streaming platforms to inflate Kendrick's diss track Not Like Us – allegations the record label denies. Mark Savage, music correspondent for BBC News, explains the legal filing and what it reveals about the industry. Christmas advertising has become a hallmark of British culture. Franki Goodwin, Chief Creativity Officer at Saatchi & Saatchi, and Maisie McCabe, UK editor of Campaign, discuss the creative and economic strategies behind festive ads. Presenters: Katie Razzall and Ros Atkins Producer: Simon Richardson Assistant Producer: Lucy Wai

We talk to journalists and influencers about how they discuss assisted dying. As staff at The Observer vote to go on strike over the plans, its outgoing editor explains why he's against a proposed sale of the Sunday newspaper to Toirtoise media. We ask if department store Christmas adverts still retain their iconic status in 2024 and we consider what presenter Mishal Husain's departure means for BBC flagship news show, Today. Plus we get the latest on the feud between Drake and Kendrick Lamar, which is now heading for the courts.Guests: Alex Farber, Media Correspondent, The Times; Paul Webster, outgoing Editor, The Observer; Franki Goodwin, Chief Creative Officer, Saatchi and Saatchi; Maisie McCabe, UK editor, Campaign magazine; Julie McFadden, end of life care influencer; Janet Eastham, Social and Religious Affairs Editor, The Telegraph; Mark Savage, BBC Music CorrespondentPresenters: Ros Atkins and Katie Razzall Producer; Simon Richardson Assistant Producer: Lucy Wai

Visuals: https://getbehindthebillboard.com/episode-80-mary-wearEpisode #80 features copywriter extraordinaire Mary Wear.Mary wrote possibly the most important endline in the history of advertising: ‘Make Poverty History' for Comic Relief in 2004 … a line and movement that involved Richard Curtis, World Leaders and saving lives. The line was everywhere - posters, bus sides, advans, on underpants, on Bono's arm, on the side of St Paul's Cathedral and the coup de grâce, on a lectern in front of Nelson Mandela, who was chanting the words ‘Make Poverty History' to thousands gathered in Trafalgar Square.That is more than most people's entire careers and would easily have been enough to fill the episode. The way Mary tells the story of how the line came about is wonderfully humble, involving a planner and a rather talented chap called Peter Souter.But Mary is no one-trick pony. Her locker is full of great work.Starving a parking meter for TfL was a lesson in never giving up, even when the model maker had ruined the idea. What could have been a catastrophe turned into a seminal award-winning piece of work.Then there was seemingly endless more award winning work for The Economist, the Famous Grouse (a double, a small one, a quick one, a large one - they all went down well) plus an Anti-Smoking like never before. Her partnership with Damon Collins at GGT, Saatchi's and AMV was brilliant and prolific.We even had time for some Russian Vodka and flapjacks ;-)Thank you Mary for coming on and sharing some of the industry's greatest OOH work. It was a real privilege. 

The jury is out and the 2024 awards season is drawing to a close – with adland celebrating the best work of the year at the Campaigns Big Awards 2024 last week.In this episode, tech editor Lucy Shelley catches up with co-chairs of judges Charlene Chandrasekaran, executive creative director at TheOr, and Nicholas Hulley, chief creative officer at Abbott Mead Vickers BBDO. Alongside Campaign's UK editor Maisie McCabe, they dissect what happened on the judging days and what makes award-winning work in 2024.Chandrasekaran explains her sausage analogy mentioned in her speech on the night while the duo reveal what they'd like to see in next year's awards circuit including how brands and agencies need to "stick their necks out" and have a bit more "teeth".Later on the episode, Shelley chats with the big winner of the night Mother, which picked up the grand prix Agency of the Year award as well as five more gongs for its work with Uber One, KFC and Ikea. Katie Mackay-Sinclair, partner at the creative shop, discusses Mother's winning ingredients, why long-term partnerships make the difference and finding the space to take risks.Other big winners on the night included McCann, Saatchi & Saatchi, Adam & Eve/DDB and PepsiCo's Sips & Bites.Further reading:Campaign Big Awards 2024: winners revealedUber's and Mother's partnership demonstrates the value of being annoyingUber taps Robert De Niro and Asa Butterfield for Uber One spotKFC and Mother tap into modern anxieties for first phase of brand relaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Impostor Syndrome Files, we talk about side hustles. Side hustles are a popular experiment these days but, for those of us who struggle with impostor syndrome and other fears, the process can be daunting. My guest this week, Jen Lewi, is an executive coach with a specialty in career strategy. Here she shares how she started her coaching business as a side hustle before officially making it her full-time role. Jen and I chat about how to come up with an idea for a side hustle, how to manage your mindset and how to take baby steps to achieve your goals.About My GuestJen Lewi, MBA, CAE, ACC, is the Founder and CEO of Design Your Next Step, a boutique Executive Coaching and Career Strategy firm, helping professionals maximize their strengths and design fulfilling career paths. Jen's clients have:Transitioned smoothly into a new role or industry.Overcome workplace challenges.Advanced their leadership skills.Grown their professional brands.Job-crafted to design more fulfilling jobs.Explored and pursued new career paths.Navigated parenthood with a rewarding career.Throughout her career, Jen mastered the art of job-crafting to build fulfilling roles. She applies that learning when clients want to build a new career path, navigate a new position, or make the most of their current jobs. At the School Nutrition Association, she held a variety of senior roles in marketing, membership, professional development, and conferences. She started her career in the corporate world with leadership roles in marketing at BBC America and in advertising at Saatchi & Saatchi. These experiences allow her to link corporate and non-profit best practices and provide an international perspective to coaching engagements, as needed.~Connect with Jen:Website: www.designyournextstep.comLinkedIn: https://www.linkedin.com/in/jenlewi/Articles:How to turn your side hustle into your careerHow to balance a side hustle with a full-time jobTo advance your career, you may want to think like a designer5 ways to build your career strategy on LinkedIn~Connect with Kim and The Impostor Syndrome Files:Join the free Impostor Syndrome Challenge:https://www.kimmeninger.com/challengeLearn more about the Leading Humans discussion group:https://www.kimmeninger.com/leadinghumansgroupJoin the Slack channel to learn from, connect with and support other professionals: https://forms.gle/Ts4Vg4Nx4HDnTVUC6Join the Facebook group:https://www.facebook.com/groups/leadinghumansSchedule time to speak with Kim Meninger directly about your questions/challenges: https://bookme.name/ExecCareer/strategy-sessionConnect on LinkedIn:https://www.linkedin.com/in/kimmeninger/Website:https://kimmeninger.com

With the holidays nearly upon us, this episode of The CMO Podcast offers some insight and perspective on this year's holiday season. Joining Jim this week is Claudine Cheever, the VP and Global Head of Brand and Marketing at Amazon. Since its founding in 1994 by Jeff Bezos, Amazon has profoundly changed life and business. Thirty years later–Amazon's revenue is nearly $600 billion, with a market cap of about $2 trillion. It's among the few brands that people just cannot imagine living without. Claudine forged an unlikely path to becoming the Head of Global Brand and Marketing at Amazon. She earned a Bachelors Degree at Colorado State University in Liberal Arts, and later acquired a Masters Degree from the University of North Carolina in American Studies. Claudine started her career as an editor at a publishing company, and eventually had a 20-year run at some of the most famous ad agencies in the world–including McCann, Saatchi & Saatchi, and Ogilvy. About eight years ago, Claudine went from agency to client and joined Amazon. Tune in for a conversation with a leader who joined a brand for the opportunity, but stayed for the creativity and culture.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we sit down with Kwame Taylor-Hayford, the new president of D&AD and co-founder of Kin in New York, to explore his mission of empowering the next generation of creative talent. Kwame brings his extensive experience from both the agency and brand sides, having worked with industry heavyweights like Sid Lee, Saatchi & Saatchi, Anomaly, and Chobani. Our conversation delves into the challenges underrepresented groups face in the industry, the need to uplift mid-career professionals, and the power of creativity in driving meaningful change. Kwame shares insights from his own journey, reflecting on an upbringing that spanned Ghana, Egypt, South Africa, the UK, and New York, which instilled in him a deep sense of empathy and a considered approach to leadership. We discuss the importance of creating work cultures that prioritise people's well-being, embracing diversity, and the role of travel in broadening perspectives. In our chat, we touch on the shifting dynamics of the creative industry, where employee power is on the rise, and examine the implications of AI on creativity. Despite the increasing digitalisation of our world, Kwame emphasises why human connection remains essential. He also opens up about his journey, revealing thoughts on life balance, career aspirations, and his 20-year vision for the future. Ultimately, this episode offers a glimpse into the mind of a creative leader who is shaping the future of D&AD and striving to make the industry more inclusive, resilient, and purpose-driven. After this fascinating conversation, it feels like a much brighter future is on the horizon.

A Deep Dive into Effective Leadership and Organizational CultureIn a recent episode of our podcast, we had the pleasure of hosting Karl Martin, the founder of Arable, who shared his profound insights on leadership, organizational culture, and the essential qualities that define effective leaders. Karl's discussion was rich with actionable advice and expert perspectives, making it a must-listen for anyone interested in enhancing their leadership skills and fostering a positive organizational culture. This blog post will break down the key themes and tips from the episode, providing a comprehensive guide to effective leadership.Karl Martin introduced Arable as a company dedicated to enhancing leadership and culture within organizations. Their approach begins with building trust with CEOs, which then extends to their teams and the entire organization. Karl identified two significant shortcomings in current leadership practices: the lack of leadership education and the focus on skill sets over mindsets. He argues that leadership should be a core component of education, emphasizing the importance of teaching qualities such as bravery, kindness, and curiosity alongside traditional skills.Karl critiques the tendency to create specialized leadership programs, arguing that leadership should be integrated across all fields. He believes that every professional, whether a doctor, accountant, or president, should possess strong leadership skills. His book, "The Cave, the Road, the Table, and the Fire: Leading from a Deeper Place," explores the spatial nature of leadership and outlines four key qualities that leaders should cultivate: authenticity, bravery, kindness, and curiosity. These principles, along with Arable's bespoke programs, offer a valuable framework for fostering a culture of trust, growth, and effective leadership in today's complex organizational landscape.About Karl Martin:With over twenty-five years of experience building organizations and maximizing team potential, Karl Martin founded Arable in 2020, inspired by the lush Scottish countryside surrounding his home. Arable, named after the fertile land "capable of cultivation and growth," is dedicated to creating bespoke ecosystems where leaders and organizations can truly flourish.Karl coaches some of the world's most influential leaders, including executives from Toyota Motors North America, NBCUniversal, X (formerly Twitter), Saatchi & Saatchi, the BBC, Joe Gibbs Racing, and more.Renowned for his deep, soul-centered coaching approach, Karl helps leaders embody the qualities of being True, Brave, Kind, and Curious through Arable's unique leadership development system. Arable also partners with leadership teams to drive cultural transformation within organizations.A sought-after keynote speaker, Karl is also the author of three books, including his latest, The Cave, The Road, The Table, and The Fire, which explores how to lead from a deeper, more authentic place.He divides his time between his home in Scotland and the U.S. He's married to Niki, and they have four grown daughters.About Arable Consulting:Arable is an executive coaching, leadership development, and organizational culture agency who partners with leaders and teams to develop healthy cultures through our programs, consultation, and coaching. We launched in 2020 but carry over 50 years of experience building organizations and individuals to their potential. Arable is passionate about helping organizations grow well. We are committed to developing thriving teams and excelling leaders by creating cultures of health. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want...

An APG Gold winner in 2015, Richard Huntington, CSO at Saatchi, London shares the strategy that delivered six years of consistent growth. And the nervous CEO who tried to kill it. See the work on our website. Thanks to JIRA and The Master of Advertising Effectiveness for sponsoring this episode.

I'm Josh Cooperman and this is the September 2024 installment of the Convo By Design Icon Registry featuring another absolutely incredible creative who appeared on the show not once, but I think this gentleman has been on the show 4 times over the past 11 years in every way possible. He has been on a panel, featured in an individual interview, been part of The Showroom series. He's incredible. This months inductee is an amazing talent a gentleman and a friend. Timothy Corrigan. I met Tim for the first time, I believe it was 2017. I went to his Los Angeles offices and we spoke about so many things and that is the episode I wanted to share with you today as we induct Tim into the Convo By Design Icon Registry. Somethings you should know about Tim. First, he is one heck of a person. He is one of those people you feel like you've known your whole life from the moment you meet him. Second, he already had a stellar career before design in the advertising industry. He led international operations for Saatchi & Saatchi's Bates Worldwide prior to opening his eponymous design firm in 1998. For reference, Bates Worldwide, in 1998, had billings in excess of $7.7B and operations in 70+ countries with 156+ offices.  One of the interesting things Tim and I talked about was the Bates Worldwide concept of the USP. Unique Selling Proposition. A concept you see offered everywhere but rarely understood. The idea is that wherever there is competition, one must find the differentiator, the thing that makes them stand out. Something that none else offers. That idea that competitively sets you apart. That others in the field don't offer. There is far more to the concept but in a world where every designer is an “award winning” designer, Tim allows the work to override the accolades. The irony is not lost on me. To be talking about how it's not about the accolades, while bestowing accolades, the point is that Ti has always understood his USP, he launched his firm knowing what he wanted, while perhaps not sure how he was going to do it, stayed true to himself and the work and accolades followed. Tim is strong willed, sure of his design ideas and doesn't seem to have anything to prove. Another reason why I am so fond of Tim Corrigan and so happy to install him as this months inductee to the CXD Icon Registry. Thank you, Tim for taking the time and the willingness to share your story. Congratulations on your addition to the Convo By Design Icon Registry. Thank you for listening and subscribing to the show. Thank you to my partner sponsors Design Hardware, ThermaSol, TimberTech, Monogram and Pacific Sales. these are amazing partners all, they support the trade and I love sharing these amazing resources with you. Thanks again for listening, until next week, be well and take today first. - CXD

Marques Gartrell is Co-Chief Creative Officer of Wieden + Kennedy New York, where he leads Wieden's largest office alongside creative partner Brandon Henderson and president Jiah Choi.  Prior to his role as CCO, Gartrell was global ECD of McDonald's, where he and his partner Brandon helped reinvigorate cultural relevance for the brand through iconic work like the Famous Orders platform, Menu Hacks, the adult happy meal, and Grimace's Birthday— including a purple milkshake-turned viral TikTok trend. He and his team's work has led to explosive growth and recognition for McDonald's, including being named Effie's Most Effective Brand in 2022, and earning the Most Effective Campaign distinction for Famous Orders in 2023. Throughout his career, Gartrell has led award-winning creative platforms on behalf of a number of other household name brands, including Delta, Vitaminwater, HBO, Duracell, Reebok, Busch, Budweiser, DIRECTV and the NFL. Before coming to Wieden, Marques spent time at Deutsch NY, BBDO, Grey, TBWAChiatDay, Saatchi&Saatchi and Fallon.

It's the Fourth of July this week in the US, so I'm celebrating America's birthday with my family. Meanwhile, I wanted to find a great episode from our vaults to help you grow your brand. This one features Ray Mendez from Masa&Boz, my old friend and branding genius. In this episode, Ray shares his expertise in strategic decision-making and transformative branding and discusses how understanding core values, leveraging AI, and focusing on sustainable growth helps in building a successful brand.About Ray MendezRay Mendez is a partner at Masa&Boz, where he crafts strategies to help businesses connect with their customers. He's an expert in brand prototyping, strategy, and workshop leadership. Ray's impressive resume includes roles as a Creative Director at top firms like TBWA and Saatchi & Saatchi, and he has worked with global brands such as Apple and Greenpeace. He also teaches at Pratt Institute, sharing his knowledge from a Master of Fine Arts at Syracuse University. Known for his creative solutions and high standards, Ray believes in bringing brands to life with passion and innovation.Key Insights:Empower your business. Take control of your strategy and let external agencies help you articulate your vision by asking the right questions. This way, you maintain authenticity and ensure your business's mission and values guide your growth.Leverage technology. Using AI to deepen your brand's creative opportunities helps you pinpoint key areas for improvement and enhancement, making your branding efforts more effective and resonant with your target audience.Balance creativity with analytics. Combining creativity with data ensures your marketing is both imaginative and effective, attracting more customers and driving better results.Measure effectiveness. Continuously analyzing your marketing efforts ensures they align with your goals, allowing you to make informed adjustments and achieve optimal outcomes.Choose long-term sustainability. Focusing on the long game leads to steady and reliable growth, ensuring your business remains robust and competitive over time. As good as overnight success sounds, it's not likely to get you far. Ray's best advice for entrepreneurs:“Good marketing should be about innovating your product over time, coming up with better ideas, coming up with better solutions for your customers, rather than trying to sell something that is not good enough for them.”Connect with Ray Mendez:LinkedInWebsiteFollow Beyond 8 Figures:LinkedInXWebsite

Telling Your Story, Building Your Brand: A Personal and Professional Playbook by Henry Wong Henry Wong's personal website: henrywong.co View Branding: vyoo brand.com Today, everything and everyone is a brand. If you want to develop your personal brand, but can't afford the fees of a branding firm, this book provides access and insights into a thought-leading mind. For entrepreneurs and professionals looking to manage their business career, it's more than just theory. It's part step-by-step guide, part story-sharing written to inspire and help bring your own brand to life. Here, branding expert Henry Wong shares his process to help you compete in the market and workplace. About the Guest(s): Henry Wong is a brand strategist, creative director, designer, and writer. He is the president and brand strategist at View, a branding and content company he founded which focuses on impact companies. Based in Toronto, Henry has a rich history spanning over 25 years in senior advertising positions, including being an executive VP creative director for the global ad agency, Saatchi and Saatchi. He has also bought and sold boutique ad agencies and continues to counsel and advise brands and organizations. Henry's industry recognition includes awards from Creativity, Clio, and Marketing among others. He is the author of the book "Telling Your Story, Building Your Brand: A Personal and Professional Playbook," which offers insights into building a personal and professional brand.