Podcasts about Saatchi

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.Key topics include:- The critical role of confidence in B2B marketing decisions and brand trust.- Strategies for measuring confidence within your organization and among clients.- How to navigate rapid changes in technology, AI, and global business landscapes.- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.- The importance of creativity and collaboration in shaping effective marketing strategies.Tune in to hear how top CMOs are tackling today's marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.Don't miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms.#MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidentialCHAPTERS:00:00 - Intro01:19 - Marketing a Service: Selling Confidence Strategies03:12 - Measuring Confidence: Key Metrics and Insights07:53 - Expanding the Brand: All In Strategy12:52 - Change Management for Smaller Companies16:22 - EY Partnerships: Collaboration Insights18:45 - Managing Negative PR: EY's Approach20:57 - POST GAME: Recap and Insights21:15 - AI in Marketing: Trends and Innovations23:25 - Audience Advice: Tips and Best Practices29:04 - Final Thoughts: Last Question DiscussionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What links McDonald's "Iconic needs no explanation" by Leo Burnett, KFC's gravy take over of the BFI and Kellogg's "See you in the morning" also by Leo Burnett? These three ads are the latest in a line of out-of-home posters that zoom in on products, alter or remove logos and have minimal text. Tesco, Heinz and B&Q have also created similar ads.While this might be a trend, it certainly isn't new. A 1990 Silk Cut ad "Slash" by Saatchi & Saatchi also had a similar minimalist style and more recently in 2023, Barbie released an entirely pink billboard with only "July 21" in the corner to promote the release of the film.Campaign's editorial team discuss if original ideas still exist in outdoor ads and if all the good ideas have been taken. Hosted by tech editor Lucy Shelley, this episode features editor Maisie McCabe, creativity and culture editor Alessandra Scotto di Santolo and deputy creativity and culture editor Charlotte Rawlings.Further reading:Is the art of out-of-home copywriting under threat?Playing with the logo is nothing new; but it might signal a return to intelligent advertisingThe distinctive asset in the room Hosted on Acast. See acast.com/privacy for more information.

“Giving back connects me to a new generation of people . It's important that people are curious and ask bold questions. It's about not giving answers, but enabling people to find their own answers.”Falk Fuhrmann is an award-winning creative strategist with over 25 years of experience, in growing businesses of local, regional or global scale. Falk currently leads HuíLüè — a strategy consultancy he founded in Shanghai specializing in brand strategy, cultural insights, and business innovation. Falk has also been teaching at the China Academy of Art in Hangzhou since 2020… empowering the new generation of Chinese creatives to bridge cultural differences and embrace strategic innovation that resonate locally and globally. While Falk has invested his impressive career on the agency side with leaders like TBWA, DDB, and Saatchi & Saatchi, he also led strategy for multiple P&G's categories across CEEMEA, APAC and Greater China. You'll enjoy this candid conversation on the fun of liquid collaboration, comparing Chinese and German cultures, and learning about the importance of getting from weird to wonder.This is part of our Chinese leaders series - hosted by P&G Alumni Emily Chang. Got an idea for a future “Learnings from Leaders” episode? Reach out at pgalumpod@gmail.com

„Wenn Social First ein echter Teil der Strategie ist, dann müssen Marken sich auch committen, schnell zu sein. Trends kommen und gehen – wenn ich erst noch durch sieben Abstimmungsschleifen muss, ist der Moment vorbei. Das schlimmste, was passieren kann? Ein Take-Down. Aber ohne Vertrauen in Geschwindigkeit funktioniert Social nicht.“​In dieser Folge von #WhatsNextAgencies spricht Kim Alexandra Notz mit Louise Stodtko, CEO von Granny, und Lisa Robben, COO von Saatchi & Saatchi, darüber ob Social First Agenturen die neuen Leadagenturen sind – oder ob es ein völlig neues Modell der Zusammenarbeit braucht.Im Gespräch macht Louise schnell klar: Erfolgreiche Social-Kampagnen entstehen nicht aus klassischen Kampagnen, die am Ende für Instagram & Co. adaptiert werden. Sie beginnen mit einem echten Verständnis für digitale Kultur, Trends und Community-Dynamiken. Was bewegt die Menschen gerade? Was wird diskutiert? Kreativität muss aus den Plattformen heraus gedacht werden – in Echtzeit, nicht im Rückblick.Social lebt von Relevanz. Granny setzt deshalb auf Social Creatives, die nicht nur Ideen entwickeln, sondern direkt produzieren – weil Trends eben keine Wochen auf eine Freigabe lang warten. Wer zu langsam ist, verliert.Lisa sieht Social First als zentralen Bestandteil moderner Markenkommunikation, aber sie erlebt oft das gleiche Problem: Marken fordern Agilität, aber halten gleichzeitig an klassischen Abstimmungsprozessen fest. Endlose Feedbackschleifen töten jede Relevanz. Erfolgreiche Social-Strategien entstehen nur, wenn Unternehmen bereit sind, Verantwortung abzugeben. Das klassische Lead-Agentur-Modell passt nicht mehr zu einer Welt, in der Echtzeit-Content zählt. Wer steuert, wenn Social schneller ist als jede Strategiepräsentation? Und wie bleibt Social First wirtschaftlich, wenn Vergütungsmodelle auf Einzelpreisen statt auf Impact basieren?

„Trends kommen und gehen – wenn ich erst noch durch sieben Abstimmungsschleifen muss, ist der Moment vorbei. Wer also ‘social first' sagt und meint, muss sich committen. Dafür müssen sich Marken und Agenturen wirklich vertrauen und gemeinsam schnelle Entscheidungen treffen, sonst funktioniert es nicht.” In dieser Folge von #WhatsNextAgencies spricht Kim Alexandra Notz mit Louise Stodtko, CEO von Granny, und Lisa Robben, COO von Saatchi & Saatchi, darüber ob Social First Agenturen die neuen Leadagenturen sind – oder ob es ein völlig neues Modell der Zusammenarbeit braucht. Im Gespräch macht Louise schnell klar: Erfolgreiche Social-Kampagnen entstehen nicht aus klassischen Kampagnen, die am Ende für Instagram & Co. adaptiert werden. Sie beginnen mit einem echten Verständnis für digitale Kultur, Trends und Community-Dynamiken. Was bewegt die Menschen gerade? Was wird diskutiert? Ideen müssen aus den Plattformen heraus gedacht und gemeinsam mit den Communities entwickelt werden – in Echtzeit, nicht im Rückblick. Social lebt von Relevanz. Granny setzt deshalb auf Social Creatives, die nicht nur Ideen entwickeln, sondern direkt produzieren – weil Trends eben keine Wochen auf eine Freigabe lang warten. Wer zu langsam ist, verliert. Lisa sieht Social First als zentralen Bestandteil moderner Markenkommunikation, aber sie erlebt oft das gleiche Problem: Marken fordern Agilität, aber halten gleichzeitig an klassischen Abstimmungsprozessen fest. Endlose Feedbackschleifen töten jede Relevanz. Erfolgreiche Social-Strategien entstehen nur, wenn Unternehmen bereit sind, Verantwortung abzugeben. Das klassische Lead-Agentur-Modell passt nicht mehr zu einer Welt, in der Echtzeit-Content zählt. Wer steuert, wenn Social schneller ist als jede Strategiepräsentation? Und wie bleibt Social First wirtschaftlich, wenn Vergütungsmodelle auf Einzelpreisen statt auf Impact basieren?

Welcome to Expert Insights, a new show format from of the Ask AI podcast where industry leaders share their thoughts about the opportunities and challenges related to AI adoption in the workplace.This episode features Stephen Ghigliotty, the co-founder of MarketingEducation.ai, a free community designed to help marketers and educators navigate the AI revolution.With over 25 years of experience at global advertising firms including Accenture and Saatchi & Saatchi, and contributing to the curriculum for Canada's top marketing certification at the Canadian Marketing Association, Stephen has shaped how professionals learn and grow in this vital field.In this episode, Stephen shares practical tips on how marketers can get started with AI and start using it to their career advantage.Visit: https://marketingeducation.ai/SUGGESTED RESOURCES:Stephen suggested the following free training resoruces as a good place for marketers who are new to artificial intelligence to get started:Google AI Essentials: https://grow.google/certificates/en_ca/ai-essentialsGoogle Machine Learning & AI For All Levels:https://cloud.google.com/learn/training/machinelearning-aiABOUT ASK AI:Ask AI is an independent nonprofit that collaborates with volunteers, industry experts, and AI innovators to share free content and resources that help people spot the opportunities and navigate the challenges associated with the increased adoption of artificial intelligence at work.Subscribe: https://www.askai.org/subscribe

In this episode of Spikes Excitement Talks, Gordon sits down with Dan Cunningham, Global Head of Brand Marketing at Berghaus, to discuss reviving iconic brands, navigating the intersection of performance and lifestyle, and the future of creativity in an evolving digital landscape.Dan shares his journey from agency roles at Saatchi & Saatchi, Adam&EveDDB, and Dark Horses to leading the brand transformation at Berghaus—a brand with over 50 years of heritage in the outdoor industry. They explore how Berghaus lost relevance over time, the strategic pillars behind its comeback, and why credibility, culture, and inclusivity are central to its resurgence. From redefining outdoor gear for women to collaborating with Liam Gallagher and expanding the Berghaus Adapts initiative, Dan explains how the brand is not just selling gear but shaping outdoor experiences for a broader audience.Tune in for a conversation on the power of staying true to brand DNA, the evolving role of marketing beyond advertising, and how AI and digital transformation are redefining creative industries.

When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them.Conrad Persons, president of Grey London, who joins the podcast team in this latest epsiode, says: "'That's how we do things round here' is one of the most abominable phrases in business."Persons is joined by Campaign's deputy editor, Gemma Charles, and premium content editor, Nicola Merrifield. The episode, hosted by tech editor Lucy Shelley, looks at balancing change, the importance of likability and technology's impact on leadership. Last year a raft of CEOs in the industry swapped seats, making news headlines across adland. They included Natalie Cummins, who left Publicis Media after 17 years to become CEO of EssenceMediacom, and Kate Rowlinson, who became Group M CEO. Xavier Rees left Havas as group CEO of UK creative to lead Abbott Mead Vickers BBDO, and the subject of Campaign's Top people move of the year, James Murphy, became group CEO of Ogilvy after selling NCA to WPP.So how does a new agency leader make their mark, and how much change is too much?Further reading:What advice would you give adland's new crop of CEOs?EssenceMediacom UK CEO says media clients want answers, not theoryT&Pm appointed Victoria Appleby as UK CEONeverland promoted Josh Harris to CEOSaatchi & Saatchi hired Claire Hollands as CEOPaul Knight named CEO at PHD UK. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Diana Springer, Group Head of Brand & Marketing at Standard Bank, talks about preserving trust while infusing fresh creativity into Africa's largest financial institution. With a heritage spanning 162 years and 15M+ customers, Standard Bank has every reason to play it safe—yet Diana reveals how her team fosters innovation, internal advocacy, and an emotive brand narrative in a typically functional category.From her agency background (Ogilvy, Saatchi) to the challenges of marketing a global, matrixed financial services group, Diana shares tactics for balancing brand consistency with the need for breakthrough creativity. Whether you're a marketer in a highly regulated industry or just want to hear what it's like taking a heritage brand forward, this conversation will both give you insight and inspiration.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/FqizjfWSSUs  

In this episode, Diana Springer, Group Head of Brand & Marketing at Standard Bank, talks about preserving trust while infusing fresh creativity into Africa's largest financial institution. With a heritage spanning 162 years and 15M+ customers, Standard Bank has every reason to play it safe—yet Diana reveals how her team fosters innovation, internal advocacy, and an emotive brand narrative in a typically functional category.From her agency background (Ogilvy, Saatchi) to the challenges of marketing a global, matrixed financial services group, Diana shares tactics for balancing brand consistency with the need for breakthrough creativity. Whether you're a marketer in a highly regulated industry or just want to hear what it's like taking a heritage brand forward, this conversation will both give you insight and inspiration.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/0KLNVlFIxsQ  

Guest: Will Travis, Founder of Elevation Barn & Former CEO of Dentsu AmericaGuest BioWill Travis is the founder and CEO of Elevation Barn, a visionary leader with over 30 years in branding and advertising. His career began when he declined a role at Saatchi & Saatchi to chart his own course, becoming a CEO at just 25. Travis has led global companies like ATTIK, Dentsu America, and SID LEE, working with renowned clients such as Coca-Cola, Nike, and Netflix. In 2017, Travis established Elevation Barn to address the confidence crisis in leadership. The company unites diverse industry leaders from 48 countries across 170 fields through its STABLE network. Travis also chairs EB Stable, the business advisory arm, and serves on the boards of the Biosphere Foundation and Mission Blue. His unique background as the son of a candy inventor and an academic arts leader infuses creativity and wisdom into his work, inspiring individuals and organizations worldwide.Show SummaryJon talks with Will Travis, former top ad agency CEO and the creative mind behind Elevation Barn. Will takes us through his inspired career shift from crafting the essence of global brands to empowering individuals to uncover their own true purpose through building a brand for themselves. Tune in to discover the roadmap to defining your true purpose on this earth, and experiencing the personal growth and fulfillment you deserve.Chapters00:01 - Brand Building and Personal Transformation08:52 - Journey to Authentic Self-Elevation20:35 - Discovering Authentic Self-Elevation31:53 - The Power of Authentic Connection44:04 - The Path to Self-DiscoveryConnect with WillIG: https://www.instagram.com/elevationbarnLI: https://www.linkedin.com/company/elevation-barn/Web: https://www.elevationbarn.com/Podcast: ​​https://podcasts.apple.com/pl/podcast/elevate-podcast/id1546287835Ask Jon Questions / Give Feedback Share your feedback with us: https://www.halftime.network/feedback Join the Conversation Enjoyed the episode? Subscribe to our podcast, leave a review on Apple Podcasts or Spotify and join the conversation on Instagram and LinkedIn with hashtag #HalftimewithJonConnect with Jon LinkedIn: @HalftimewithJon Instagram: @HalftimewithJon X: @HalftimewithJon www.halftime.network

The advertising exec behind some of the most successful adverts of recent decades shares some of the decisions that have influenced his career, including an early decision to accept a lower salary and instead pursue and opportunity that would bring him more opportunities. Sir John would go out to co-found successful agencies Bartle Bogle Hegarty, and Saatchi and Saatchi. Today, Sir John says he shuns five year plans, instead focusing on 'five minute plans' and says he tries to make each day as interesting as it can be. Production team: Producer: Drew Hyndman Editor: Matt Willis Sound: Rod Farquhar Production co-ordinator: Katie Morrison

In this conversation, Simon Kanter discusses his visit to New York from the UK, focusing on the global transformation of the Campaign brand. The Haymarket Media Group creative director shares the rich history of Campaign (including the publication's role in inspiring the early beginnings of Saatchi and Saatchi) and the importance of celebrating emerging talent in the advertising industry. The conversation also highlights what is to come for Campaign in the American market, including the relaunch of the Campaign website, the innovative Campaign Cup initiative during March Madness and more. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Send us a textNeal Foard has spent 30 years in advertising and marketing, creating award-winning campaigns for global power brands like Budweiser, Sony and Lexus. For his work on Toyota, Neal ranked among the top ten most awarded creative directors in the world in 2002. As the author of an innovative talent development series, Neal was named Worldwide Director of Creative Learning for global ad agency Saatchi & Saatchi. He has consulted on creative messaging for Fortune 500 companies, governments and universities and been a featured speaker at TEDx conferences. Most recently, Neal has gained a following on social media for his inspirational videos about the kindnesses of everyday people.A Quote From This Episode"Curiosity and humility. Boy, those are going to go a long way as a leader."Resources Mentioned in This EpisodeYoutube - Neal's YouTube ChannelWebsite - Neal's WebsiteTedTalk - Neal's TedTalkEmpathy Video - Cleveland ClinicBook - The Brothers Karamazov by DostoevskyPoet - Charles Bukowski About The International Leadership Association (ILA)The ILA was created in 1999 to bring together professionals interested in studying, practicing, and teaching leadership. Plan for Prague - October 15-18, 2025!About  Scott J. AllenWebsiteWeekly Newsletter: Practical Wisdom for LeadersBlogMy Approach to HostingThe views of my guests do not constitute "truth." Nor do they reflect my personal views in some instances. However, they are views to consider, and I hope they help you clarify your perspective. Nothing can replace your reflection, research, and exploration of the topic.

Advertising executive Sir John Hegarty has created campaigns for some of the world's most famous brands including Levi's, Lynx, and Audi. He was a founding partner of Saatchi and Saatchi before co-founding his own firm, Bartle Bogle Hegarty, in 1982. But he believes that advertising today has lost sight of creativity, in its relentless focus on data and targeted advertising. He joins Ros Atkins to discuss his career, his theory of creativity, and the future of his industry. Presenter: Ros Atkins Producer: Dan Hardoon

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In this episode of Molecule to Market, you'll go inside the outsourcing space of the global drug development sector with Tessa Pugh, ex-CEO & Co-Founder at PharmaReview. Your host, Raman Sehgal, discusses the pharmaceutical and biotechnology supply chain with Tessa, covering: How Tessa's bullish attitude led to her becoming a co-founder at PharmaReview Being the 'less educated person in the office', and using that to drive the growth of the business Opting not to leave after the sale of the business, and becoming the CEO Being the star player within a PE portfolio, leading to a quick exit to IQVIA Life lessons on having your cake...and eating it! Tessa Pugh is the former CEO & Co-founder PharmaReview, a Mum and an athlete. She spent 13 years working with Pharma companies and their agencies; she Co-Founded PharmaReview in 2011. Tessa was responsible for ensuring excellent client service, business development for both new and existing clients. She is a Pharma copy review process expert and became an expert in Veeva Vault functionality. Prior to this, she established a luxury direct-to-consumer cupcake company and worked in client service at some of the world's leading advertising agencies including Saatchi & Saatchi and DRAFT. She is a very proud Mum to two incredible young women. Tessa has completed several marathons; has competed in triathlons and has won an age group national title in track cycling. She is currently following a life-long dream and training to be a ski instructor.   This episode of Molecule to Market is sponsored by Vetter, a global leader in aseptic filling solutions for injectable products in the pharmaceutical and biotech industries. Discover more about Vetter's comprehensive services, from early-stage development to commercial production, and how they support clients in delivering high-quality therapies to the market.   Please subscribe, tell your industry colleagues and join us in celebrating and promoting the value and importance of the global life science outsourcing space. We'd also appreciate a positive rating!   Molecule to Market is sponsored and funded by ramarketing, an international marketing, design, digital and content agency helping companies differentiate, get noticed and grow in life sciences.

Mishal Husain, one of the most recognisable voices on the BBC, is leaving after 26 years to join Bloomberg. Known for presenting Today and high-profile TV bulletins, her departure marks a turning point for the BBC, which is navigating budget cuts and shifting priorities. Alex Farber, media correspondent for The Times, explores the story. The longstanding feud between rappers Drake and Kendrick Lamar has entered the courtroom. Drake alleges that Universal Music manipulated streaming platforms to inflate Kendrick's diss track Not Like Us – allegations the record label denies. Mark Savage, music correspondent for BBC News, explains the legal filing and what it reveals about the industry. Christmas advertising has become a hallmark of British culture. Franki Goodwin, Chief Creativity Officer at Saatchi & Saatchi, and Maisie McCabe, UK editor of Campaign, discuss the creative and economic strategies behind festive ads. Presenters: Katie Razzall and Ros Atkins Producer: Simon Richardson Assistant Producer: Lucy Wai

We talk to journalists and influencers about how they discuss assisted dying. As staff at The Observer vote to go on strike over the plans, its outgoing editor explains why he's against a proposed sale of the Sunday newspaper to Toirtoise media. We ask if department store Christmas adverts still retain their iconic status in 2024 and we consider what presenter Mishal Husain's departure means for BBC flagship news show, Today. Plus we get the latest on the feud between Drake and Kendrick Lamar, which is now heading for the courts.Guests: Alex Farber, Media Correspondent, The Times; Paul Webster, outgoing Editor, The Observer; Franki Goodwin, Chief Creative Officer, Saatchi and Saatchi; Maisie McCabe, UK editor, Campaign magazine; Julie McFadden, end of life care influencer; Janet Eastham, Social and Religious Affairs Editor, The Telegraph; Mark Savage, BBC Music CorrespondentPresenters: Ros Atkins and Katie Razzall Producer; Simon Richardson Assistant Producer: Lucy Wai

The newly released Jaguar advert displays an array of brightly coloured models cat-walking around a large rock with no car. It has sent Jaguar traditionalists into a tailspin. The company's CEO is unrepentant, and moreover says he's quite enjoying the attention/backlash. Today, we speak to the masters of the advertising world, Saatchi & Saatchi. So, is the advert any good? Is the backlash about something more profound than cars? Is 'woke capitalism' on the way out? Later, Romania's first round Presidential elections produced a shock winner overnight - the ultranationalist right winger Calin Georgescu came from nowhere. He's Putin friendly, NATO sceptic, pro-tarif, and anti immigrant. In the first European elections since Donald Trump's victory, what might this mean for the direction of the EU, Ukraine and the upcoming German elections?Editor: Tom HughesExecutive Producer: Louis DegenhardtProducer: Natalie Indge Digital Editor: Michaela WaltersSocial Media Editor: Georgia FoxwellVideo Production: Rory Symon, Shane Fennelly & Arvind BadewalDigital Journalists: Michael Baggs & Jacob PaulYou can watch Lewis's special report on the abortion crisis in Florida here: https://www.youtube.com/watch?v=df5BCL0ocFEDon't forget you can also subscribe to our other News Agents podcasts via the link below: https://linktr.ee/thenewsagents The News Agents USA now have merch! Click here to buy yours now: https://store.global.com/collections/the-news-agents-usaYou can listen to this episode on Alexa - just say "Alexa, ask Global Player to play The News Agents"The News Agents is brought to you by HSBC UK - https://www.hsbc.co.uk/

Visuals: https://getbehindthebillboard.com/episode-80-mary-wearEpisode #80 features copywriter extraordinaire Mary Wear.Mary wrote possibly the most important endline in the history of advertising: ‘Make Poverty History' for Comic Relief in 2004 … a line and movement that involved Richard Curtis, World Leaders and saving lives. The line was everywhere - posters, bus sides, advans, on underpants, on Bono's arm, on the side of St Paul's Cathedral and the coup de grâce, on a lectern in front of Nelson Mandela, who was chanting the words ‘Make Poverty History' to thousands gathered in Trafalgar Square.That is more than most people's entire careers and would easily have been enough to fill the episode. The way Mary tells the story of how the line came about is wonderfully humble, involving a planner and a rather talented chap called Peter Souter.But Mary is no one-trick pony. Her locker is full of great work.Starving a parking meter for TfL was a lesson in never giving up, even when the model maker had ruined the idea. What could have been a catastrophe turned into a seminal award-winning piece of work.Then there was seemingly endless more award winning work for The Economist, the Famous Grouse (a double, a small one, a quick one, a large one - they all went down well) plus an Anti-Smoking like never before. Her partnership with Damon Collins at GGT, Saatchi's and AMV was brilliant and prolific.We even had time for some Russian Vodka and flapjacks ;-)Thank you Mary for coming on and sharing some of the industry's greatest OOH work. It was a real privilege. 

The jury is out and the 2024 awards season is drawing to a close – with adland celebrating the best work of the year at the Campaigns Big Awards 2024 last week.In this episode, tech editor Lucy Shelley catches up with co-chairs of judges Charlene Chandrasekaran, executive creative director at TheOr, and Nicholas Hulley, chief creative officer at Abbott Mead Vickers BBDO. Alongside Campaign's UK editor Maisie McCabe, they dissect what happened on the judging days and what makes award-winning work in 2024.Chandrasekaran explains her sausage analogy mentioned in her speech on the night while the duo reveal what they'd like to see in next year's awards circuit including how brands and agencies need to "stick their necks out" and have a bit more "teeth".Later on the episode, Shelley chats with the big winner of the night Mother, which picked up the grand prix Agency of the Year award as well as five more gongs for its work with Uber One, KFC and Ikea. Katie Mackay-Sinclair, partner at the creative shop, discusses Mother's winning ingredients, why long-term partnerships make the difference and finding the space to take risks.Other big winners on the night included McCann, Saatchi & Saatchi, Adam & Eve/DDB and PepsiCo's Sips & Bites.Further reading:Campaign Big Awards 2024: winners revealedUber's and Mother's partnership demonstrates the value of being annoyingUber taps Robert De Niro and Asa Butterfield for Uber One spotKFC and Mother tap into modern anxieties for first phase of brand relaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Impostor Syndrome Files, we talk about side hustles. Side hustles are a popular experiment these days but, for those of us who struggle with impostor syndrome and other fears, the process can be daunting. My guest this week, Jen Lewi, is an executive coach with a specialty in career strategy. Here she shares how she started her coaching business as a side hustle before officially making it her full-time role. Jen and I chat about how to come up with an idea for a side hustle, how to manage your mindset and how to take baby steps to achieve your goals.About My GuestJen Lewi, MBA, CAE, ACC, is the Founder and CEO of Design Your Next Step, a boutique Executive Coaching and Career Strategy firm, helping professionals maximize their strengths and design fulfilling career paths. Jen's clients have:Transitioned smoothly into a new role or industry.Overcome workplace challenges.Advanced their leadership skills.Grown their professional brands.Job-crafted to design more fulfilling jobs.Explored and pursued new career paths.Navigated parenthood with a rewarding career.Throughout her career, Jen mastered the art of job-crafting to build fulfilling roles. She applies that learning when clients want to build a new career path, navigate a new position, or make the most of their current jobs. At the School Nutrition Association, she held a variety of senior roles in marketing, membership, professional development, and conferences. She started her career in the corporate world with leadership roles in marketing at BBC America and in advertising at Saatchi & Saatchi. These experiences allow her to link corporate and non-profit best practices and provide an international perspective to coaching engagements, as needed.~Connect with Jen:Website: www.designyournextstep.comLinkedIn: https://www.linkedin.com/in/jenlewi/Articles:How to turn your side hustle into your careerHow to balance a side hustle with a full-time jobTo advance your career, you may want to think like a designer5 ways to build your career strategy on LinkedIn~Connect with Kim and The Impostor Syndrome Files:Join the free Impostor Syndrome Challenge:https://www.kimmeninger.com/challengeLearn more about the Leading Humans discussion group:https://www.kimmeninger.com/leadinghumansgroupJoin the Slack channel to learn from, connect with and support other professionals: https://forms.gle/Ts4Vg4Nx4HDnTVUC6Join the Facebook group:https://www.facebook.com/groups/leadinghumansSchedule time to speak with Kim Meninger directly about your questions/challenges: https://bookme.name/ExecCareer/strategy-sessionConnect on LinkedIn:https://www.linkedin.com/in/kimmeninger/Website:https://kimmeninger.com

With the holidays nearly upon us, this episode of The CMO Podcast offers some insight and perspective on this year's holiday season. Joining Jim this week is Claudine Cheever, the VP and Global Head of Brand and Marketing at Amazon. Since its founding in 1994 by Jeff Bezos, Amazon has profoundly changed life and business. Thirty years later–Amazon's revenue is nearly $600 billion, with a market cap of about $2 trillion. It's among the few brands that people just cannot imagine living without. Claudine forged an unlikely path to becoming the Head of Global Brand and Marketing at Amazon. She earned a Bachelors Degree at Colorado State University in Liberal Arts, and later acquired a Masters Degree from the University of North Carolina in American Studies. Claudine started her career as an editor at a publishing company, and eventually had a 20-year run at some of the most famous ad agencies in the world–including McCann, Saatchi & Saatchi, and Ogilvy. About eight years ago, Claudine went from agency to client and joined Amazon. Tune in for a conversation with a leader who joined a brand for the opportunity, but stayed for the creativity and culture.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we sit down with Kwame Taylor-Hayford, the new president of D&AD and co-founder of Kin in New York, to explore his mission of empowering the next generation of creative talent. Kwame brings his extensive experience from both the agency and brand sides, having worked with industry heavyweights like Sid Lee, Saatchi & Saatchi, Anomaly, and Chobani. Our conversation delves into the challenges underrepresented groups face in the industry, the need to uplift mid-career professionals, and the power of creativity in driving meaningful change. Kwame shares insights from his own journey, reflecting on an upbringing that spanned Ghana, Egypt, South Africa, the UK, and New York, which instilled in him a deep sense of empathy and a considered approach to leadership. We discuss the importance of creating work cultures that prioritise people's well-being, embracing diversity, and the role of travel in broadening perspectives. In our chat, we touch on the shifting dynamics of the creative industry, where employee power is on the rise, and examine the implications of AI on creativity. Despite the increasing digitalisation of our world, Kwame emphasises why human connection remains essential. He also opens up about his journey, revealing thoughts on life balance, career aspirations, and his 20-year vision for the future. Ultimately, this episode offers a glimpse into the mind of a creative leader who is shaping the future of D&AD and striving to make the industry more inclusive, resilient, and purpose-driven. After this fascinating conversation, it feels like a much brighter future is on the horizon.

A Deep Dive into Effective Leadership and Organizational CultureIn a recent episode of our podcast, we had the pleasure of hosting Karl Martin, the founder of Arable, who shared his profound insights on leadership, organizational culture, and the essential qualities that define effective leaders. Karl's discussion was rich with actionable advice and expert perspectives, making it a must-listen for anyone interested in enhancing their leadership skills and fostering a positive organizational culture. This blog post will break down the key themes and tips from the episode, providing a comprehensive guide to effective leadership.Karl Martin introduced Arable as a company dedicated to enhancing leadership and culture within organizations. Their approach begins with building trust with CEOs, which then extends to their teams and the entire organization. Karl identified two significant shortcomings in current leadership practices: the lack of leadership education and the focus on skill sets over mindsets. He argues that leadership should be a core component of education, emphasizing the importance of teaching qualities such as bravery, kindness, and curiosity alongside traditional skills.Karl critiques the tendency to create specialized leadership programs, arguing that leadership should be integrated across all fields. He believes that every professional, whether a doctor, accountant, or president, should possess strong leadership skills. His book, "The Cave, the Road, the Table, and the Fire: Leading from a Deeper Place," explores the spatial nature of leadership and outlines four key qualities that leaders should cultivate: authenticity, bravery, kindness, and curiosity. These principles, along with Arable's bespoke programs, offer a valuable framework for fostering a culture of trust, growth, and effective leadership in today's complex organizational landscape.About Karl Martin:With over twenty-five years of experience building organizations and maximizing team potential, Karl Martin founded Arable in 2020, inspired by the lush Scottish countryside surrounding his home. Arable, named after the fertile land "capable of cultivation and growth," is dedicated to creating bespoke ecosystems where leaders and organizations can truly flourish.Karl coaches some of the world's most influential leaders, including executives from Toyota Motors North America, NBCUniversal, X (formerly Twitter), Saatchi & Saatchi, the BBC, Joe Gibbs Racing, and more.Renowned for his deep, soul-centered coaching approach, Karl helps leaders embody the qualities of being True, Brave, Kind, and Curious through Arable's unique leadership development system. Arable also partners with leadership teams to drive cultural transformation within organizations.A sought-after keynote speaker, Karl is also the author of three books, including his latest, The Cave, The Road, The Table, and The Fire, which explores how to lead from a deeper, more authentic place.He divides his time between his home in Scotland and the U.S. He's married to Niki, and they have four grown daughters.About Arable Consulting:Arable is an executive coaching, leadership development, and organizational culture agency who partners with leaders and teams to develop healthy cultures through our programs, consultation, and coaching. We launched in 2020 but carry over 50 years of experience building organizations and individuals to their potential. Arable is passionate about helping organizations grow well. We are committed to developing thriving teams and excelling leaders by creating cultures of health. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want...

In this conversation we speak to Billy Boyd Cape. We discuss how he transitioned into the commercial industry, his process of working with actors, and discovering emotion on set. This episode is sponsored by Smoke & Mirrors. Billy is represented worldwide by Academy Films.Billy started his career while still at Bournemouth Film School; he began directing music videos which garnered millions of views and produced feature-doc ‘Beyond Clueless' which premiered at SXSW (and later landed on Netflix and Mubi). His graduation short film 'More Hate Than Fear' was nominated for awards at Camerimage and the Royal Television Society.Billy directed 'Reach', an award winning short for Channel 4 Random Acts, followed immediately by 'Somewhere Over The Rainbow' for Pride in London. Pride won a D&AD Yellow Pencil and New Director Awards at the British Arrows, Kinsale and Ciclope Festivals, plus gained inclusion at the Saatchi & Saatchi New Creators Showcase in Cannes. Billy was also selected by Campaign Magazine as one of the Top 10 Directors in its end of year issue.Since then Billy has directed multi-award winning work for the likes of Nike, ITV, Co-op, NHS and Cadbury, cementing him as one of the most sought after new directing names in advertising.Most recently he has directed work for Alzheimer's Society, the Justice & Care Coalition and the BBC, leading to multiple industry awards including Best Of Show at AICP, plus 3 further Golds and 2 Gold, 3 Silver and 4 Bronze at the British Arrows.Billy's short film ‘Wings' was premiered at the BFI and is currently being entered into short film festivals around the world.Hope you enjoy.

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT One of the particularly interesting things about Outform is how a company that's been doing digital in retail for 20-plus years is not all that well known in digital signage circles. Not that it's hurt the Miami-based company, which has offices and manufacturing facilities all over the world, and has delivered countless tech-centered shopper engagement solutions for some of the world's biggest brands. I'd been operating mostly with the impression that Outform designed nice-looking digital fixtures for retail, but there is a lot more to the company than that. They do the whole nine yards of retail from idea through execution. I had a great chat that could have gone on for a few hours with Outform founder Ariel Haroush. We started with the company's roots and how Haroush kind of fell into scalable digital solutions for retail. We get into how the company works and the state of things like retail media. Then we spend quite a bit of time talking about Haroush's ambitious new venture, called Future Stores. It takes the notion of pop-up stores, and gives it the scale and digital experience demanded by big global brands. The first location opens in central London on October 30th. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Ariel, thanks for joining me. For those who don't know, can you give a rundown of what Outform does and their background?  Ariel Haroush: Outform is a retail marketing company in essence. We've been referred to as an innovation agency because we are very much on the cutting edge of retail, experiential, and innovation in retail. The company does everything from design all the way to execution, which is quite unique because we have the ability to ideate and strategize like a typical agency that you would expect. But we are transitioning seamlessly into the execution room. So everything we ideate, we engineer, we prototype and we manufacture. So while the business has a very, I would say appeal of an agency, we are, in essence, a manufacturer at scale, and we have manufacturing facilities all over the world in three main regions in Europe, in Asia, and in the States alone, we have two manufacturing facilities, both in Chicago and in San Francisco. Did you start as a manufacturer and evolve into an agency or vice versa, or none of the above?  Ariel Haroush: My journey as the founder of Outform was quite unique. My passion for the industry actually started when I watched the movie Back to the Future. I'm sure you remember Marty flying all the way to the future with the DeLorean and then you see this billboard transform into a shark, and I was just mesmerized by it, and there's something in it that made me say, “oh my God, this is what I want to do.”  So when I started my career, I was always very much leaning to the visual aspect of things. I had an office in Times Square and I was looking at all the signage there and I went, geez, why no one is doing it on a commercial level, and that was the seed of founding Outform. So I started really with no manufacturing background, but with a lot of passion towards how spectacular signage should be, and I was able to convince one customer to give me an opportunity. Back in the days it was Siemens and I had done this huge mobile phone replicas in, one of the biggest trade shows called CeBIT and that was an experience, and one thing led to another, the second customer was Samsung, and I was moving from one customer to another, creating those experiences.  As things evolved, one of the biggest opportunities that I've got was a customer, in the United States, in Chicago that said, “Hey, are you doing all this massive, spectacular signage. Would you mind doing something smaller in scale?” I said what do you mean by that? He said, we don't need giant signage. We need something that we can fit into a retail store, and I said, okay, what do you have in mind? He said, I need 20 mobile phone replicas in a size of, not bigger than a meter or three feet. And I said, gee, that sounds like a lot of units, and back in the days I used to do those things in the Philippines, and he called me about two weeks later and he said oh, by the way, it's not 10 units, it's 500, and I was like, what? So the factory owner in the Philippines said, “Hey Ariel, we cannot do 500.” I said, so what do I need to do? He said, you need to fly to China and look for someone to do injection tools for molds.  So I took my backpack and I went into China and the guy called me again and said, it's not 500. It's actually 2000, and I'm like, what's going on? I discovered retail in essence and the scale that you have within retail. That time was actually the launch of the Razor phone. I don't know if you remember that Motorola phone. It was a massive success. I've done, in a period of about, I think it was 12 months, I did 70,000 units that went to every single store globally, because there was just a smart way of how we design it, in a way like it's cutting the ceiling or the wall or the floor. So you just apply it, and it seems like the phone is so sharp that it's cutting whatever surface you place it on. So everyone wanted to have it, and then, I realized retail is where the scale is, and the manufacturing aspect of it is what gives the business model way more substance. So with that in mind, I started to invest in factories, and one thing led to another, and I started to get into a place that, we're now buying factories, and we started to scale the business from there, and here I am today with more than a thousand people at Outform in various regions, doing what I enjoy the most, which is shaping the future of retail. Wow. Maybe there's not a when moment, but, I'm curious how you evolved into doing the agency ideation through the execution side of it as you did these things, you realized, the best people to actually manage this and deploy it and so on are my own people as opposed to trying to sub this out? Ariel Haroush: Part of the journey of working with customers, I worked with a very big tech company in Cupertino and you can guess who, and they were so secretive about everything, and we could not outsource anything in terms of the thinking side of things, and I just needed to bring people in house and I always had a tendency to creative, and I was very involved in that side and one person and then another person, and then you find yourself with a creative team and you start to conceptualize and bring in ideas, and because a lot of the stuff that we do had a highly fused tech integration, we started to create our own kind of R&D team to deal with those things. Many times I face situations where clients come to me and say, " Oh, my agency created this and they could not deliver on that, and we are super disappointed how we can ensure that it's not going to happen with you guys”, and that's always been a differentiator because everything we design we actually do. So we just start building up on those experiences, and one of the things as I built the company that I never really liked when customers or people refer to us as the vendor because the vendor is something very, in essence, commoditized type of a description, right? But I really enjoyed it when I was a partner or an agency, and I invested heavily in that because I felt this is where we create value, and every time I had a conversation with clients, which was on the C-level. It was more about how we can win in retail. It wasn't about how we're going to make it exactly, and what's the engineering and how many screws and the thickness of the material and all that good stuff, it was more about how we can influence the shopper? That's always been the passion. So investing heavily into that, and that was a differentiator for Outfrom, because, in essence, if you think about the industry in a nutshell, and you ask yourself why advertising agencies became so big as they grew, like the Ogilvy, the Y&R, the Saatchi & Saatchi, they had a really unique business model. They competed heavily on the pitch, right? And they put everything in front of it. Design, planners, strategy, and once they win the pitch, in essence, the reward was the media buying. So if you compete on a Coke pitch, you know that they're going to spend 300 million on advertising, which you buy media on and you're getting a commission on that. So that was the scalable business model.  For Outform, it's been the manufacturing side of it. That's the scalable part, but you have to put all the upfront investments to have a seat at the table, and to me, that was a model to replicate. When I look at our industry, it was very fragmented to mostly moms and pops type of operation, and they always looked at it in terms of, “I'm a manufacturer. Tell me what you need to do, and I'll make it for you.”  But that's not really the conversation customers want to have. They want to know how they can best win in retail, and they come into those experts to help them craft the proposition, and when you think about our industry, as it's getting more and more technology fused, you have to rely on people that understand the different disciplines in terms of manufacturing. So it's not just cutting wood or bending metal or using plastic. It's a combination of all of the above, including tech, including data, including how you can learn and optimize your offering as you move forward. So there's just so much built into that, and Outform was very eager to play in that area. Yeah, I've certainly through the years seen no end of companies who manufacture things. They've invented something and they're very proud of their features and specs surrounding that thing, but they go in selling that thing as opposed to, as you were describing, talking about the objective and selling a solution and providing a solution and you can see how the industry has evolved that way and how more and more, particularly large clients who are saying, I don't want to cherry pick all the components that I need for this thing. I want a partner who's going to help me hold my hand through this whole thing and execute it and, be cohesive as opposed to, ending up with a lot of finger pointing when there's a problem.  Ariel Haroush: Exactly, and if you think about it, every customer has different types of challenges. When you look at the likes of Google, and they need to educate the customers about what Google Home is all about. That's one type of challenge, and when you look at Estee Lauder trying to maximize the shelf efficiencies, that's a different type of challenge. You also many times find yourself depending on where you actually have been deployed, the mindset of the shopper from a Home Depot to a Best Buy is completely different. When you're in Home Depot, you want to know how easy it is and how much time it'll take to install. When you're in Best Buy, you want to know the technical specs and the mindset really shifts between the retailers that you're in. So the emphasis on how you maximize the conversion is different. There's just so many opportunities. Of engaging and I'm not even going and discussing the Gen Z behavior and shift in behavior that's really challenging a lot of retailers and a lot of brands, because if you think about it, the type of consumers that we have, the call it the shoppers of tomorrow, they're so different in mindset. I always like to give the examples that I have five kids by the way, my oldest one is 16 and we're driving in Miami and he said, “Hey, dad, can you change the song?” And I'm looking at him and say, it's the radio. You can change it, and he's giving me this weird look. He said, what do you mean by changing the song? I said, you can't do this on radio. He said I don't get it. So what if you don't like the song? I said, you wait, and he said, if you don't like the next one, I said, you wait. I said, dad, it makes no sense, and he's right because he's using Spotify. It makes no sense.  You got to get him a rotary dial telephone. Ariel Haroush: Amen. Amen. So we are talking about a different type of shoppers and those shoppers, if you look at the attention span generally of Gen Z compared to millennials, compared to baby boomers. I just see my kids, I would say that their attention span is on the length of a TikTok story. They're instantly getting bored, and man, it's a science. How do you get them not to flip this TikTok story or the Instagram story? And you're trying to make sense of it and to understand what actually captured their attention, and if you're in a retail environment, that's not different than your TikTok story moments, right? You have so many offerings, and you need to make sure that the shopper is actually giving attention so you can tell your story so you can potentially convert. This is what we're dealing with, and we have to be super efficient in the way we are crafting the proposition to our clients. So who are your typical customers or Outform's typical customers? I'm guessing it's much more brands than retailers themselves.  Ariel Haroush: It's a combination of both actually. We're working with many brands. We've been super active for the past 20 years dealing with the brands because in essence, they need to deploy whatever they do and not only one retailer, but multiple retailers, and we need to do it on a global basis. So the challenge around it, it's quite enormous, and we've been excelling in that landscape, but we also have a lot of retailers coming to us.  We realize that we as well need to change, and if we're not going to change, we're going to end up like the Sears and the other retailers that went under, so what do we need to do? And you can start seeing a shift in the way retailers are operating. They used to be super passive, by the way. They'd say, “We shouldn't worry. The brand will figure that out.” But the brand also realized that they can get sales online. So the retailers now need to start asking, “Am I just a showroom type of a facility? No, I need to add more value.”  So how do you do that and what's the proposition for the shoppers? So everyone is challenged around what's the future of retail.  Yeah, that's interesting because I've heard endlessly for years and had some experience myself that retailers are interested in the digital stuff and experiential and everything else, but they want the brands to put it in and they want the brands to pay for it. As Chris Riegel for Stratacash says, “They're like T Rex's, very large, but very short arms.”  Ariel Haroush: You're right, but there is a shift here because if you look at Best Buy as an example, they're realizing that a big component of the revenue is coming right now from what you refer to as retail media, which is an online terminology. If you want to get good placement on the Best Buy website, you're paying for it, and there is a big revenue contribution to their bottom line coming from that. So everyone understands that retail media is on a meteoric rise.  Now, the retailers are looking at it, so if I can generate this amount of income from my website, wait a minute, I have all this fleet of stores that can generate revenue for me and that's an opportunity that I don't necessarily want to give away to the brands. So we started to see a tremendous amount of conversations happening around how we can utilize our stores as a component of the retail media. So you're going to see a shift in terms of how retail is starting to look into it and say, there is an opportunity and untapped opportunity that we want to materialize on. Are a lot of retailers over excited about retail media because they see the big numbers, but that they maybe don't understand that 99% of that dollar figure is going to mobile and online and not a hell of a lot of it goes into in store display.  Ariel Haroush: The online numbers are staggering, right? I think by 2027, it's going to be as big as social media. So it's just huge. Now people ask: will the retail media in real life will be the next big thing? Now it's really a matter of eyeballs and a matter of conversion. Because all you're really getting when you are putting it online, you're getting X amount of eyeballs that are able to be converted and the percentage of conversion is actually a lead to sales and that's why it's such a hype right now.  But if you get X amount of millions of people passing through your store and brands are competing in your stores on conversion, they are willing to be the one spending money on getting those eyeballs. You basically just got yourself a new revenue stream. Now one should ask whether the traditional retailer just being transactional is the future, because in essence, we are living in a place. It used to be called Omnichannel, right? Omnichannel, for the listeners here, I'll use the analogyof a highway. Think about the highway with different lanes and every lane represents the different side of the Omnichannel. But we all drive today and we are crossing lanes all the time. So in essence, Omnichannel is no longer the right way of phrasing it, I call it more of a unified commerce because you can walk in the store, but you are with your phone, so you are constantly connected and you can compare prices on your phone in the store, and you can make a decision to click the button on your phone And it's gonna wait for you on your doorstep.  So what is an Omnichannel anymore? It's more unified commerce and in a world of unified commerce It doesn't matter where the purchase actually happens. So yes, you have your stores because you need to have a presence. It's almost like a business card of your brand. But in essence, the metrics of how much I'm selling in the store should not be the most applicable way of doing your KPIs if you get a halo effect that happening outside of the store, it doesn't matter. It's a unified conference.  So where are you at with the company now with Outform? Because you started this new entity that I want to talk about called Future Stores.  When we chatted, oh God, back in the spring or something like that, you had mentioned that this thing was coming and that you were continuing to be the CEO of Outform, but maybe perhaps winding that down. Ariel Haroush: No, Outform is my true love. It's a company I founded. I enjoy every moment of it because every day is a new day. But when I see what's the future of retail and when I'm asking myself, and this is something I've always been extremely passionate about, one of the things that I've seen time and time again, that many times we work with the brands and we're doing something, it doesn't really get the big bang that we all hope for, and I ask myself why. If you want to do, for example, a pop up, and let's say you want to do a pop up because you want to tell the story, and you have a product to launch. By the time you're designing the pop up, you need to design it, you need to engineer it, you need to prototype it, you need to spend three to four months and then you need to find a location that you can actually host, but the landlords are not waiting for you. So securing a location six months in advance is super difficult. So many times we do all this effort and we end up compromising and we find ourselves in a shopping mall, and there's so much work, sweat and tears built into that, that when you're actually launching it, you don't get the big bang that you expect. And to me, that was always a missed opportunity, and every investment was one off, and if you do something which is very analog driven and things change, context change, the market change, competitive landscape change, you're not unable to react. So to me, I felt there must be a better solution, and when I look at the high street, it doesn't matter where you go, whether you're in 5th Avenue, Oxford streets, Champs-Élysées, Ginza in Tokyo, in essence, you're seeing the same old brands time and time again, and you've seen Zara in one location, you've seen them probably in every location, so nothing really drives you to step inside, which is a real shame. I ask, given everything we spoke about that TikTok story mentality, I said, what if the high street can be as dynamic as our social feed and I had this vision of creating a space that can be almost like the sphere in Vegas for retail, that is fully immersive and brands can come in without the worrying of engineering and prototyping and manufacturing and finding the spot, they actually know the size and they get the best location ever because it's one of those high street flagship locations and everything is digitized and everything is immersive and they get the big bang for their investment. I said, wow, that's actually something if you're going back to the Marty moment, flying to the future, that's the moment for me where the billboard becomes a shark, where you notice something and you can not miss it. That's really the thesis behind Future Stores. Those futures stores are set on prime locations. We're talking about the best of the best. Oxford Street, 5th Avenue, where brands can do global activations in multi-cities at the same time without all the hustle and bustle of creating specific, tailor-made, manufacturing, analog driven for a specific site and when content can change from the weekend to the workdays, from the morning to the evening, when it's fully immersive, and we are launching it on October 30th. so this is about 30 days from today. Our first client will be a massive CE brand, and oh my God, people will see it in the media for sure, I'm telling you it's mind boggling. Just the storytelling, the possibilities. someone that's seen it said I feel like it's the iPhone for retail because there's just so many options,  So if I'm a massive CE brand, and I book future stores, what am I getting and what are the parameters? Do I have to book for a month? Can I book it for a day? Is it staffed for me or do I have to bring in staff? How does all that work?  Ariel Haroush: You can book it in slots of a week to two weeks to four weeks. We don't want the brand to come in and take it for six months because that's going against kind of the thesis of a high street is constantly being dynamic and we don't think the shoppers would care if it's not changing all the time.  You get everything basically. It's a full retail operation that you don't have to invest in the time in, because all the walls and the ceiling and everything, all the tech components are already built up. All you need to do is explain your content and we can help you with that as well, and you have the back of the house. So what do you basically need is basically your decision. If you need security at the door because people are going to queue outside, we can provide your security guard at the fee. But the rest is everything is okay. It's ready for usage.  So the huge project plan with the endless Gantt charts and everything else you would have to do, if you were leasing the space on your own and staffing it and designing it in the whole nine yards, that's covered off.  A CE brand can just say, I want this for two weeks. Is it available in this time window? There's obviously  some planning they still have to do, but 90% of it is gone.  Ariel Haroush: Exactly. You're really getting a turnkey solution and the beauty about it is that you can say, “Hey, I know I'm going to launch a product in late March and I need to be in an extra X amount of cities. Can I book it now?” Knowing that it's going to wait for you and knowing that you have the possibility to use your own content for it is just, I think it's the future. Now, this is my thesis, of course, but time will tell.  I wrote about this the other day and I said it's about two blocks away from Outernet London and very reminiscent of that, but there's some very big differences as well that's mostly about public art and so on, but it's the same kind of experience, right?  Where you walk in, you've got LED on the walls, you've got LED on the ceiling, and everywhere else.  Ariel Haroush: Yeah, and Outernet, good friends of mine, they did phenomenally well. Frankly speaking, it's becoming the number one destination in London and well deserved by the way, because it's people just coming in and getting inspired and I love that. I love the people getting inspired just by walking in the street, and they do amazing content, but yes, it's a different proposition because they are more of a public arts media component. We are all about future retail, while they provide a sense of awareness, we are providing the awareness piece, but also the consideration and the conversion. So there is an ROI component to it that is very clearly measured. We spoke about retail media, in essence, it is retail media in the real world because we're enabling you as a brand to get all the eyeballs, but you convert the eyeballs to people getting into the store experiencing the product with also the option to buy  What is technically in there? Is it fine pitch LED on the walls and ceiling?  Ariel Haroush: That's correct I mean we have the highest resolution of LEDs anywhere installed in London. So if you compare it to Outernet, the density of our pixel rate is much, much more advanced. That's a given because we started way later than they did, so they had to commit to a technology that is probably three years old. We have amazing brightness. You're not going to be able to see the pixels, it's just as much of a high resolution, millions of pixels around the stores, which is super impressive to see.  I think on October 30th, when we launch, people will really grasp the magnitude of it.  Who is behind this? Ariel Haroush: Myself and two other partners that I have, but I'm the driving force behind the concept.  So you have an extremely vested interest in making this work.  Ariel Haroush: Yeah, absolutely, and it's weird to say it because I am a businessman and obviously the financial world is a metric, but my reasoning for doing that was not for financial gain. I'm really passionate about where I can take this industry forward, and there's just so many possibilities. I'm 50 years old this year, so I took three weeks in India and I was trying to look for my Zen and one of the random meetings that I had in India, I met this very nice lady from the Richmond group and she was doing a one year tour. She wanted to retire and she said, you know what, I'm just going to go on my own, we had dinner and she asked me, “Ariel, tell me about your business” and I decided to speak about Future Stores versus Outform, which is a much more mature business, and she said, “okay, I get it, it sounds exciting, but what's your gain? Do you really want to just make money?” And it really poked me in an interesting way, and I said, why do you ask that in the sense that the way you asked it. She said, no, I'm just trying to understand. I said there is a motive that I'm trying to do that I'm not describing to many people, but, given how you frame it, I want to describe it to you and she said,well,  go ahead. I said, one of the things that I'm really passionate about is, I'm not going to use a big statement, but democratizing the high streets, if you think about it, it's something that I'm really passionate about and you ask why. Because frankly speaking, if you think about the high street is kept to the typical candidates that you can already list down without me even need to say it. It's those big brands that you see everywhere and they occupy all the time the high street and it's not like we're not going to engage with them, on the contrary we will, but I want to be in a position that I hold at least 25% of the time of future stores into new brands, innovative brands, brands that are not necessarily going to get the time of the day to be on the high street, but they are the up and coming brands. So we are talking right now with a couple of brands that I'm super excited about that people are going to learn about.  There are celebrity launches. There are other people that really have amazing stories to tell in the high street, and they just don't get the visibility to be on the high street. So that's another motivation that I have outside of just the financial aspiration that this concept has, and this concept, should it be successful? It will scale to a variety of different locations across the globe. London, obviously it's an advanced build or probably ready to go, but other cities you mentioned like Champs-Élysées, Tokyo, are these ones in the pipeline or are these ideas of what could happen?  Ariel Haroush: Tokyo is what could happen. But obviously, if you think about where would be the most relevant cities to start with, it's not a secret that New York, London and Paris are going to be the top three at least from my lens. Asia is a bit far away at this stage. We still need to prove the business model. But yes, we have active engagement in the other cities that I mentioned, and we are just vetting the final sites as we speak.  This is the sort of thing that is very clever and everything else without question, but it's also something that a commercial property developer could look at and go, “Yeah, I'm going to build that too and I'll give it a different name and I'll tweak it just enough to make it mine.”  How do you deal with that?  Ariel Haroush: I'll say good luck with that. The level of complexity in storytelling and working in collaboration, I would never even dream to do that if it wasn't for my experience in Outform.  I have so much experience in Outform, doing it for 20 years. I understand what it takes and how to tell stories in retail. Landlords want to be landlords, and many of them are already approaching. I said, why don't we partner? And that makes sense in order to scale it faster. But yeah, you need a certain level of expertise to know what you're doing. This is not just a typical media play. It's much more than that.  This is not just slapping up, some fine pitch LED and renting a high profile space.  Ariel Haroush: No, there is so much more built into that, because you need to think about it in a retail operation mindset, you need to think about it in a media mindset, you need to think about it from a storytelling perspective, and you really need to maximize what we call the funnel. Because if you think about the marketing funnel, it's built in such a way that you spend money on awareness and that's usually going out of home media or TV or whatever, then you spend money on consideration, which is experiential, pop ups, you name it, and then you have the conversion piece, which mostly kept to retail stores. And last but not least, the royalty component. That's the marketing funnel. We are, in essence, trying to flatten the funnel so you get your awareness, consideration and conversion all in one location, but there is also a huge component that I don't think people understand the value of it, but they will, which is the amplification. If you look at Outernet as an example, for every campaign that they're running, they have tens of millions of views of people who have never even been to Outernet, and if you look at every single thing that the Sphere did in Vegas, they have hundreds of millions of shares of something. People have never even been to Vegas, but they know about the Sphere. This has an additional impact Future Stores will be able to deliver.  If you ask me, Ariel, people tried before. Why would that be any difference? Scale and also inmindset, because when I moved to the States, someone said to me, go big or go home. And I asked, what do you mean by that? And he said, if you're not putting everything in, then it's just not good. That's what we're trying to do. You cannot compromise the location. You cannot say, let me bring this huge brand for a store that looks like a mobile store. They just are not going to do it. So if you want to get people to take you seriously, you have to go all in and that's what we've done here. So we're talking about a huge investment that we're putting into the high street. Probably if you think about London outside of the Outernet, it's probably the biggest investment ever done in a retail store, and that's what we're going after, we're going after something that is quite impactful and if it's going to deliver the amount of eyeballs that we think it would, then people will notice it, and if people will notice it, then brands will start to see the value in it.  I'm looking forward to seeing it at some point. I'm kicking myself now. I traveled through London to get to ISE in Barcelona, but I just did an overnight booking. Ariel Haroush: Oh my God. I'll be very happy to host you there. I'm going there every now and then. It's still in a kind of a installation mode, but all the screens are up, we're now doing the testing. It's a site. The ceilings are super high, so you get the full immersion and without telling who is the first client, all I can say is that, once you see the first execution, it's mind boggling. It's really above and beyond what I ever imagined it to be. So I'm super pumped and excited about where this is going to go.  October 30th, right?  Ariel Haroush: Yep.  All right. Thank you, Ariel. I think you're onto something.  Ariel Haroush: I hope so. Thank you for taking the time.

An APG Gold winner in 2015, Richard Huntington, CSO at Saatchi, London shares the strategy that delivered six years of consistent growth. And the nervous CEO who tried to kill it. See the work on our website. Thanks to JIRA and The Master of Advertising Effectiveness for sponsoring this episode.

Agency brands have been through the wash this year with a laundry load of mergers, acquisitions, closures and some clean and sparkly new shops.In this episode, the Campaign editorial team discuss how agency brands become distinct and recognisable and what concoction of ingredients help them create their own brand.From famous leaders and agency names, to office location and calibre of clients, Campaign's journalists investigate what happens when an agency gets bought (in light of NCA's sale to WPP) and how shops stand out among the competition.Hosted by tech editor Lucy Shelley, this episode includes Maisie McCabe, UK Editor; Charlotte Rawlings, senior creativity reporter and Gideon Spanier, UK editor-in-chief.Spanier takes us through the history of how some of the UK's biggest agencies, including WPP and Saatchi & Saatchi, became who they are today. McCabe examines some of the top creative agency brands and Rawlings suggests that if agencies are so good at building brands for clients, do they need to take a dose of their own medicine?Further reading:WPP buys New Commercial Arts as founders hit jackpot againWhat does adland think of NCA's sale to WPP?Ogilvy and NCA chiefs on M&A deal, sharing talent and why rivals should be ‘frightened'WPP merges VMLY&R and Wunderman ThompsonWill advertising agencies survive?Laura Jordan Bambach, Hannah Matthews and Fern Miller unveil 'advanced' creative agencyWPP makes £2.8bn annual loss after Covid hits value of agenciesWPP's Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cutsMaurice Lévy on his Publicis legacy: handing power to Arthur Sadoun ‘worked beautifully' Hosted on Acast. See acast.com/privacy for more information.

Cédric Charron, Head of Strategic Planning chez Saatchi & Saatchi, partage sa réflexion autour de l'étude « Jusqu'ici tout va mal ». Pour lui, la clé du succès dans son métier réside dans la capacité à accepter l'incertitude, la surprise et l'inconnu, et c'est ce que doivent permettre ces études qualitatives. Quels avantages cela offre-t-il aux métiers du planning stratégique ? Quels sont les impératifs pour les marques et pour les créatifs ? Et enfin, quelles erreurs faut-il absolument éviter ?Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

I'm Josh Cooperman and this is the September 2024 installment of the Convo By Design Icon Registry featuring another absolutely incredible creative who appeared on the show not once, but I think this gentleman has been on the show 4 times over the past 11 years in every way possible. He has been on a panel, featured in an individual interview, been part of The Showroom series. He's incredible. This months inductee is an amazing talent a gentleman and a friend. Timothy Corrigan. I met Tim for the first time, I believe it was 2017. I went to his Los Angeles offices and we spoke about so many things and that is the episode I wanted to share with you today as we induct Tim into the Convo By Design Icon Registry. Somethings you should know about Tim. First, he is one heck of a person. He is one of those people you feel like you've known your whole life from the moment you meet him. Second, he already had a stellar career before design in the advertising industry. He led international operations for Saatchi & Saatchi's Bates Worldwide prior to opening his eponymous design firm in 1998. For reference, Bates Worldwide, in 1998, had billings in excess of $7.7B and operations in 70+ countries with 156+ offices.  One of the interesting things Tim and I talked about was the Bates Worldwide concept of the USP. Unique Selling Proposition. A concept you see offered everywhere but rarely understood. The idea is that wherever there is competition, one must find the differentiator, the thing that makes them stand out. Something that none else offers. That idea that competitively sets you apart. That others in the field don't offer. There is far more to the concept but in a world where every designer is an “award winning” designer, Tim allows the work to override the accolades. The irony is not lost on me. To be talking about how it's not about the accolades, while bestowing accolades, the point is that Ti has always understood his USP, he launched his firm knowing what he wanted, while perhaps not sure how he was going to do it, stayed true to himself and the work and accolades followed. Tim is strong willed, sure of his design ideas and doesn't seem to have anything to prove. Another reason why I am so fond of Tim Corrigan and so happy to install him as this months inductee to the CXD Icon Registry. Thank you, Tim for taking the time and the willingness to share your story. Congratulations on your addition to the Convo By Design Icon Registry. Thank you for listening and subscribing to the show. Thank you to my partner sponsors Design Hardware, ThermaSol, TimberTech, Monogram and Pacific Sales. these are amazing partners all, they support the trade and I love sharing these amazing resources with you. Thanks again for listening, until next week, be well and take today first. - CXD

Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5, and now CEO of Accenture Song, one of the largest creative groups in the world. Described by David himself as "therapy", this conversation spans topics from his start as life as a copywriter, how he created some of the most creative work on the planet and what it's like to transition from a creative to a CEO.00:00 - Intro01:58 - How David Droga got into advertising07:36 - Working at Saatchi and Saatchi Singapore12:19 - Pushing boundaries and making yourself uncomfortable14:29 - Moving to Saatchi London20:32 - Why David Droga started Droga525:55 - Droga5's first campaign for Marc Ecko31:23 - The first idea Droga5 presented: GE Olympics Campaign38:30 - Droga's Unicef campaign43:25 - Droga's Newcastle Brown Ale work46:25 - Huggies Super Bowl Ad48:44 - The Coinbase QR Code Super Bowl ad52:22 - Characteristics of the best CMO's Droga has worked with56:23 - What it's like being CEO of Accenture Song

Malcolm joined Cheil Worldwide at the beginning of 2015 as the Network's first ever Global Chief Creative Officer. Having built and led teams responsible for award-winning firsts as diverse as Foot Locker's Sneakerpedia, Dove's Campaign For Real Beauty and Samsung's #BeFearless VR experience, Malcolm is a recognised industry influencer and speaker. A two time Cannes Lions Jury President, Clio Awards and LIA Awards Jury president, Malcolm was recently named one of AdAge magazine's "World's Top 10 Digital minds" and named by TechCity Insider as one of the UK's leading Digital Innovators. His international industry accolades number more than 500, including Cannes Lions for Film, Print, Media, Outdoor, Cyber, Glass and Mobile. Prior to joining Cheil, Malcolm was European Chief Creative Officer and a member of Sapient's global leadership team where he helped build the company to in excess of a billion dollars in annual revenue, putting Sapient amongst Fortune Magazine's 40 fastest growing companies in the world. M&CSaatchi, Saatchi&Saatchi, Ogilvy and SapientNitro have all won Agency of the Year titles during his creative leadership. With Cheil Worldwide, Malcolm has steered the network into the industry's Top 10 Creative Network rankings and has seen the Network win their first Glass Lion at Cannes, first Innovation award at AdFest, Gran Sol at El Sol Awards, Grand Prix at Dubai Lynx, Gold at the International ANDY awards, collect their first WEBBY awards, create the Most Viewed Ad in the World on YouTube and post record new business success with Samsung along with winning global accounts including Etihad Airways, adidas, PZ Cussons, Abbot and UN Women. A Kiwi, Malcolm is a former member of the NZ Yachting Team, recognised by KEA as a ‘World Class New Zealander', former board member of the UK's Institute of Contemporary Art, Patron of the Royal Academy of Arts, C.A.L.M. and a member of the Academy of Digital Arts and Sciences. Malcolm lives in London with his Australian wife and English daughter.

Recorded for release W/C 26th August 2023 This week Natalie Cassidy leyt us know about the Matesers MotherLover campaign, we have music from Omari Banks and Julian Smith, we find out about the Autumn programmes at the Staffor Gatehouse and Wolverhampton's Arena theatres, Rory the Vet chats about National Dog Day, Fiona Whitehouse tells us about a charity fundraiser that is free to attend, Mat Irvine chats about his career in visual effects and Sarah Jenkins COO of Saatchi & Saatchi  talks about creative careers.

This week, we went fishing in a Levi's Creek to catch TED speaker, co-author of ‘The Creative Nudge' and enthusiasm enthusiast, Kevin Chesters. His Twitter bio says he's a “tall bald bloke from Penzance”. And whilst that might be true, it does rather undersell the fact that perched atop that tall body, and in that bald bonce, are some serious smarts. For Kevin is a Chief Strategy Officer, formerly strategy head at Ogilvy, Wieden + Kennedy, Saatchi, Dentsu, with a client-side cameo at BT, a visiting lecturer in creativity at several universities, a TEDx speaker, co-author of ‘The Creative Nudge' and an absolute advocate for walking in stupid and talking in smarts.  We discuss his journey from his beginning manning boying a vegetable stall, flirting with journalism, getting past ‘A' in the careers dictionary, the importance of fostering creativity in all fields (including muddy ones), executional skill, breaking category norms, sifting through the interesting to find useful, enthusiasm, neurodiversity, walking in stupid, finding the world endlessly fascintating, big agencies, little agencies and so much more. ///// Kevin's website  Follow Kevin on LinkedIn Here's his book, co-written with the brilliant Mick Mahoney His TED Talk Levi's – Creek by BBH, 1993 ///// Timestamps (03:17) - Kevin's early jobs and first steps in the advertising industry (07:34) - His initial lack of interest in advertising and his pivot from journalism (10:04) - The impact of iconic ads like Levi's Creek on Kevin's career (19:04) - The value of diverse experiences in building a successful career (23:03) - Defining creativity and its importance in business and life (27:37) - Breaking category norms (31:06) - The concept of bravery in marketing (34:42) - Bringing Fresh Perspectives to Meetings (36:38) - Practical tips for fostering creativity in the workplace (45:05) - Listener questions including Mark Earls about the role of enthusiasm (47:08) - The impact of neurodiversity on Kevin's approach to strategy Kevin's book recommendations are:  The Creative Nudge: Simple Steps to help you think differently by Kevin Chesters and Mick Mahoney The Victorian Internet by Tom Standage Legacy by James Kerr An Astronaut's Guide to Life on Earth by Chris Hadfield The Rebuilders by Sara Tate & Anna Vogt (Sara's appearance on Call to Action® https://gasp.agency/media/call-to-action/sara-tate) ////

Marques Gartrell is Co-Chief Creative Officer of Wieden + Kennedy New York, where he leads Wieden's largest office alongside creative partner Brandon Henderson and president Jiah Choi.  Prior to his role as CCO, Gartrell was global ECD of McDonald's, where he and his partner Brandon helped reinvigorate cultural relevance for the brand through iconic work like the Famous Orders platform, Menu Hacks, the adult happy meal, and Grimace's Birthday— including a purple milkshake-turned viral TikTok trend. He and his team's work has led to explosive growth and recognition for McDonald's, including being named Effie's Most Effective Brand in 2022, and earning the Most Effective Campaign distinction for Famous Orders in 2023. Throughout his career, Gartrell has led award-winning creative platforms on behalf of a number of other household name brands, including Delta, Vitaminwater, HBO, Duracell, Reebok, Busch, Budweiser, DIRECTV and the NFL. Before coming to Wieden, Marques spent time at Deutsch NY, BBDO, Grey, TBWAChiatDay, Saatchi&Saatchi and Fallon.

In this episode of the Impostor Syndrome Files, we talk about the link between our identities and our jobs. Losing or leaving our jobs can be emotionally challenging because of the weight our jobs hold in our lives. Too often, we continue along the path in front of us because we're afraid of who we'll be, or won't be, if we make a career change. My guest this week, Jen Lewi is the founder and CEO of Design Your Next Step. Here we talk about how to navigate the grief and identity challenges we face when making a career transition. About My GuestJen Lewi, MBA, CAE, ACC, is the Founder and CEO of Design Your Next Step, a boutique Executive Coaching and Career Strategy firm, helping professionals maximize their strengths and design fulfilling career paths. Jen's clients have: Transitioned smoothly into a new role or industry. Overcome workplace challenges. Advanced their leadership skills. Grown their professional brands. Job-crafted to design more fulfilling jobs. Explored, and pursued new career paths. Navigated parenthood with a rewarding career. Throughout her career, Jen mastered the art of job-crafting to build fulfilling roles. She applies that learning when clients want to build a new career path, navigate a new position, or make the most of their current jobs. At the School Nutrition Association, she held a variety of senior roles in marketing, membership, professional development, and conferences. She started her career in the corporate world with leadership roles in marketing at BBC America and in advertising at Saatchi & Saatchi. These experiences allow her to link corporate and non-profit best practices and provide an international perspective to coaching engagements, as needed. Jen holds multiple coaching certifications, a Bachelor of Arts from McGill University and a Masters in Management, from HEC Paris. ~Connect with Jen:Website: www.designyournextstep.comLinkedIn: https://www.linkedin.com/in/jenlewi/Article links:https://www.fastcompany.com/90874258/to-advance-your-career-you-may-want-to-think-like-a-designerhttps://www.fastcompany.com/90932964/5-ways-to-build-your-career-strategy-on-linkedin~Connect with Kim and The Impostor Syndrome Files:Join the free Impostor Syndrome Challenge:https://www.kimmeninger.com/challengeLearn more about the Leading Humans discussion group:https://www.kimmeninger.com/leadinghumansgroupJoin the Slack channel to learn from, connect with and support other professionals: https://forms.gle/Ts4Vg4Nx4HDnTVUC6Join the Facebook group:https://www.facebook.com/groups/leadinghumansSchedule time to speak with Kim Meninger directly about your questions/challenges: https://bookme.name/ExecCareer/strategy-sessionConnect on LinkedIn:https://www.linkedin.com/in/kimmeninger/Website:https://kimmeninger.com

Marketing budgets are increasing, and yet creative spend is decreasing. Clients want more creative for less. This podcast teaches you how to find those efficiencies, using working examples in the retail and B2B sector. My guest is Michael Veitch, ex-Saatchi & Saatchi New Zealand and a seasoned digital master, whose new company OutcomePath helps companies across all sectors find their online MOJO. He explains why copying the competition can be one of the easiest mistakes to make; ignoring your organisation's DNA can become costly and is sometimes fatal. We examine what happened at The Body Shop and how disaster could have been avoided. Mike also has some wonderful advice for anyone looking to acquire and relaunch the retailer, as well as providing handy tips for measuring your company's online performance and making sure it matches the offline experience. ------------- Mike's LinkedIn profile here: https://www.linkedin.com/in/mcveitch/ OutcomePath web site here: https://outcomepath.co.uk/ Learn more about your ad choices. Visit megaphone.fm/adchoices

It's the Fourth of July this week in the US, so I'm celebrating America's birthday with my family. Meanwhile, I wanted to find a great episode from our vaults to help you grow your brand. This one features Ray Mendez from Masa&Boz, my old friend and branding genius. In this episode, Ray shares his expertise in strategic decision-making and transformative branding and discusses how understanding core values, leveraging AI, and focusing on sustainable growth helps in building a successful brand.About Ray MendezRay Mendez is a partner at Masa&Boz, where he crafts strategies to help businesses connect with their customers. He's an expert in brand prototyping, strategy, and workshop leadership. Ray's impressive resume includes roles as a Creative Director at top firms like TBWA and Saatchi & Saatchi, and he has worked with global brands such as Apple and Greenpeace. He also teaches at Pratt Institute, sharing his knowledge from a Master of Fine Arts at Syracuse University. Known for his creative solutions and high standards, Ray believes in bringing brands to life with passion and innovation.Key Insights:Empower your business. Take control of your strategy and let external agencies help you articulate your vision by asking the right questions. This way, you maintain authenticity and ensure your business's mission and values guide your growth.Leverage technology. Using AI to deepen your brand's creative opportunities helps you pinpoint key areas for improvement and enhancement, making your branding efforts more effective and resonant with your target audience.Balance creativity with analytics. Combining creativity with data ensures your marketing is both imaginative and effective, attracting more customers and driving better results.Measure effectiveness. Continuously analyzing your marketing efforts ensures they align with your goals, allowing you to make informed adjustments and achieve optimal outcomes.Choose long-term sustainability. Focusing on the long game leads to steady and reliable growth, ensuring your business remains robust and competitive over time. As good as overnight success sounds, it's not likely to get you far. Ray's best advice for entrepreneurs:“Good marketing should be about innovating your product over time, coming up with better ideas, coming up with better solutions for your customers, rather than trying to sell something that is not good enough for them.”Connect with Ray Mendez:LinkedInWebsiteFollow Beyond 8 Figures:LinkedInXWebsite

Join hosts Cathy Hackl and Lee Kebler on the latest episode of the TechMagic podcast as they dive into the latest tech, gaming, AI, and spatial computing news. Join them as they delve into the exciting world of technology and innovation. They cover various fascinating topics, from Mr Beast's potential beverage and mobile game launch to Apple's possible partnership with Meta on AI. Discover Apple's approach to AI, the rise of camper vans with advanced technology, and the potential future collaboration between Apple and Epic Games. They also discuss gaming, decentralized servers, Discord's integration with TuneIn, and the upcoming announcements from Google and Meta. Cathy also interviews Edward Saatchi, a British businessman and filmmaker. He is the chief executive officer of Fable Simulation, an artificial intelligence-powered virtual being company. His latest project is Showrunner, a platform for creating and watching AI-powered TV shows. He was formerly a producer at Oculus Story Studio and the CEO and co-founder of NationalField, a political technology company.Edward Saatchi BioEdward is an Emmy Award-winning entrepreneur, producer of Oculus Story Studio's Lost, Henry, Dear Angelica and Quill, and co-founder of Oculus Story Studio. He founded NationalField as part of the Obama Campaign and was named as Forbes 30 under 30 in technology for his technical contributions to the 2008 and 2012 campaigns with NationalField. In 2017, Saatchi and Pete Billington co founded Fable Studio.His latest project is Showrunner, a platform for creating and watching AI-powered TV shows. It leverages simulations built by Fable Simulation to generate dynamic, AI-driven content. Users can upload themselves, friends, or characters into a simulated city called Sim Francisco, which serves as the backdrop for the shows.Edward Saatchi on LinkedInShowrunner WebsiteKey Discussion TopicsMr Beast's Beverage and Mobile Game RumorsAdvanced Technology in Camper VansApple and Meta (formerly Facebook) Partnership on AIApple's Approach to AI as a FeatureApple and Epic Games RivalryDiscord's Partnership with TuneInIntroduction to Edward SaatchiDiscussing the limitations of chatbotsEdward discusses the potential of Showrunner to create a rich and immersive universeEdward's disappointment with the current focus on passive consumption of AI-generated content Hosted on Acast. See acast.com/privacy for more information.

I have seen a lot of bad leadership out there. I know that there is a better way and a way to lead from all of who we are that builds people, gives voice to others, and empowers people in such a way that we can accomplish what God has entrusted us. In this conversation, Karl Martin talks about leading from a deeper place. Leading from the soul. Through the framework of the cave – the quest of the true, the road – the way of the brave, the table – the art of the kind, and the fire – the pursuit of the curious we can be whole hearted people that lead well. So join us as we enter the cave, the road, the table, and the fire. After twenty-five years of building organizations and teams to their potential, Karl Martin founded Arable in 2020 from his home surrounded by Scottish countryside and farmland. Taking inspiration from its surroundings, Arable creates and cultivates bespoke and winning ecosystems for leaders and organizations to grow and flourish. He coaches leaders at some of the biggest and most influential companies in the world, like Toyota, NBCUniversal, X (formerly Twitter), Joe Gibbs Racing, Saatchi & Saatchi, to name a few. He divides his time between the U.S. and Scotland. He's married to Niki and they have 4 grown daughters. Karl's Book:The Cave, The Road, The Table, The FireKarl's Recommendation:The Enneagram Guide to Waking UpJoin Our Patreon for Early Access and More: PatreonConnect with Joshua: jjohnson@allnations.usGo to www.shiftingculturepodcast.com to interact and donate. Every donation helps to produce more podcasts for you to enjoy.Follow on Facebook, Instagram, Twitter, or Threads at www.facebook.com/shiftingculturepoSend us a Text Message.Making TimeWhat if you could literally make more time? How would your life change?Listen on: Apple Podcasts Spotify Create Harmony This is a podcast about setting an intentional rhythm, savoring life's blessings and...Listen on: Apple Podcasts SpotifySupport the Show.

The latest and greatest TMG Hospitality Trailblazers episode is here!

Telling Your Story, Building Your Brand: A Personal and Professional Playbook by Henry Wong Henry Wong's personal website: henrywong.co View Branding: vyoo brand.com Today, everything and everyone is a brand. If you want to develop your personal brand, but can't afford the fees of a branding firm, this book provides access and insights into a thought-leading mind. For entrepreneurs and professionals looking to manage their business career, it's more than just theory. It's part step-by-step guide, part story-sharing written to inspire and help bring your own brand to life. Here, branding expert Henry Wong shares his process to help you compete in the market and workplace. About the Guest(s): Henry Wong is a brand strategist, creative director, designer, and writer. He is the president and brand strategist at View, a branding and content company he founded which focuses on impact companies. Based in Toronto, Henry has a rich history spanning over 25 years in senior advertising positions, including being an executive VP creative director for the global ad agency, Saatchi and Saatchi. He has also bought and sold boutique ad agencies and continues to counsel and advise brands and organizations. Henry's industry recognition includes awards from Creativity, Clio, and Marketing among others. He is the author of the book "Telling Your Story, Building Your Brand: A Personal and Professional Playbook," which offers insights into building a personal and professional brand.

Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): ⁠https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link⁠ Bennett D. Bennett (he/him) is founder and principal at brand and content development consultancy Aerialist, and the co-founder of talent advocacy nonprofit 600 & Rising. Through Aerialist, Bennett uses his multi-disciplined background as creative director, journalist, and content strategist to help future-forward brands create intentional, non-traditional campaigns and content. A career-long advocate of talent equity for media professionals from marginalized groups, he's also carving out the next chapter of DEI with roles at 600 & Rising and as founding partner of the Allyship & Action platform. Bennett's decade-plus in marketing and media have has included stints at Interbrand, BBDO New York, The Drum, Saatchi & Saatchi, and 22Squared—all shaping him into a hybrid creative/strategy director and innovation consultant. His most recent included a Cannes Lions'-winning campaign for Google, as well as work for Popeyes, Netflix, Varo, Bacardi, Mass Mutual, Black Voters Matter, and Amazon Prime Video. A 2013 MAIP Alum, Bennett's been honored as a 2017 ADWEEK Young Influential and one of the 100 People Who Make Advertising Great by the 4As.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder of The Brand Sensei, G. Kofi Annan.Kofi Annan engaged in a detailed discussion about the branding landscape of 2024, emphasizing the profound impact of artificial intelligence (AI) on marketing strategies. Kofi's deep understanding of branding dynamics, especially AI's transformative role, provided valuable insights during the conversation.Kofi shared practical strategies for businesses to realign their branding efforts with core values and customer expectations. He emphasized the importance of revisiting the brand's mission, vision, and values to ensure all communications are rooted in these foundational elements, fostering a cohesive brand narrative.Kofi discussed his approach to client work, including oversized, established brands and smaller, emerging entities. His customized strategies cater to each brand's specific challenges and opportunities, showcasing his adaptability and expertise across various industries.Key Points from the Episode:Kofi Annan's expertise as a branding expert working with large and small brandsDiscussion on the rapidly changing landscape of branding in 2024Impact of AI on branding strategiesUnderstanding the gap between internal brand identity and external communication with customersPractical exercises for leaders to improve their branding strategiesInsights into Kofi Annan's work with clientsOffer of a free tool on The Brand Sensei website to evaluate readiness for AI in marketingValuable insights for business owners and professionals looking to enhance their branding strategies Practical and actionable advice for branding in the evolving marketAbout G. Kofi Annan: Kofi Annan has distinguished himself in the marketing and branding industry through a career spanning two decades, during which he has consistently driven innovation and growth for both multinational corporations and startups. His leadership roles at premier advertising agencies, including Saatchi & Saatchi and Ogilvy, have allowed him to leave a significant imprint on over 200 brands worldwide. Among these, notable names like PUMA and Mercedes Benz stand out, showcasing his ability to navigate and succeed in the complex landscape of global marketing.Beyond his professional achievements, Kofi Annan is recognized for his thought leadership and contributions to the discourse on marketing in a technological era. His insights have been sought after and featured in prestigious media outlets such as The Wall Street Journal and Entrepreneur magazine. Kofi, a sought-after keynote speaker, has shared his vision and strategies for branding success at high-profile venues like Harvard, SXSW Interactive, and the United Nations. He is also the visionary behind The Brand Sensei, an innovative AI-powered marketing firm aimed at launching and nurturing smarter, more adaptive brands in today's fast-paced market.About The Brand Sensei:The Brand Sensei offers innovative solutions for brands at the cusp of launching or scaling, employing an AI-powered approach to marketing that demystifies technology used for business growth. Their SMTR BRND™️ methodology empowers brands to achieve more impactful, innovative, and quicker results without compromising their unique identity or authenticity. The service is tailored to provide scalable solutions that capture but inspire and convert audiences into loyal brand advocates, effectively addressing the challenge of maintaining relevance and engagement in a rapidly evolving market landscape.Addressing common hurdles businesses face today, such as evolving customer...

Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing and entertainment for brands ranging from boy bands to whiskey brands. We discussed all of this and more this week on the On Brand podcast. About Aisea Laungaue Aisea Laungaue was born to Tongan parents in New Zealand, growing up in Australia, and now calls Los Angeles home. All that means is that he has a lot of passports and can quickly tell you when the best times are to organize a call between all those countries. Aisea is Partner and Chief Strategy Officer at Anomaly Los Angeles, where he's overseen its growth from just himself as the first employee to a team of over 100 serving the likes of General Mills, HOKA, Expedia, and Inspire Brands (Jimmy John's and Buffalo Wild Wings). His team's work has been recognized everywhere from Cannes and Effies, from the NYPost to Vogue. He was previously Co-Head of Planning at Anomaly New York with leadership stints at Saatchi & Saatchi Sydney and New York and Creative Artists Agency (CAA) in Los Angeles. From the Show What brand has made Aisea smile recently? I was intrigued when Aisea asked if he could share a smile that also made him think. The brand? Building brands for creators, he pointed us to Beyoncé and the recent success of Cowboy Carter. However, it made him think ... You'll have to listen to the show to learn why. Connect with Aisea on LinkedIn and X and check out the Anomaly website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode 44 of the B-Side podcast, I catch up with Toby Aldred, the newly appointed Managing Director of Saatchi & Saatchi Australia and Chief Client Officer The Neighbourhood. With close to two decades worth of experience at two of the world's leading ad agencies, Saatchi & Saatchi and M&C Saatchi, in London and Sydney, Toby's insights on the business of creativity are remarkable.As a long-termer at Saatchi & Saatchi, Toby's track record speaks volumes. From spearheading Effie award-winning brand campaigns to nurturing client relationships, he's at the forefront of creative effectiveness and client success.Toby and I go behind the scenes on the recent award-winning "Life's Little Moments" campaign for Arnott's, where we explore some of the strategic thinking that went into it, and some of the marketing decisions that led to its success. We jam on commercial creativity, leadership, and all things advertising effectiveness, cricket (which I know very little about), and most importantly why he called his cavoodle 'Kitten'. He shares his passion for collaboration, dedication to his team, maintaining perspective, and a healthy work-life balance.This episode offers a candid glimpse into Toby's world, showcasing his commitment to driving results and shaping the advertising landscape. His down-to-earth nature, super sharp wit, and insights into the industry make for a wonderfully informative and inspiring listen. So grab yourself a cuppa and an Arnott's biscuit, and enjoy my chat with Toby. Cheers. Hosted on Acast. See acast.com/privacy for more information.

Cristian Rocha @cristianrocha137 es socio fundador y CCO de la agencia de publicidad Made. Antes de abrir su propia agencia, Cristian trabajo para DDB, Lowe, Saatchi & Saatchi y Z Publicidad.Por favor ayúdame y sigue Cracks Podcast en YouTube aquí."La creatividad se trata sobre observación, sobre estar en la calle y conocer a la gente."- Cristian RochaComparte esta frase en TwitterEste episodio es presentado por Xepelin, la fintech en la que hoy confían más de 40,000 empresas para mejorar su flujo de caja.Su trabajo ha ganado numerosos premios en diferentes festivales como Cannes Lions, One Show, El Sol, Wave festival, El ojo de Iberoamérica, Fiap, Clio, IAB, MOBIUS, EFFIE y el Círculo de oro de México además de haber sido juez en varios de ellos.Made ha sido nombrada mejor agencia independiente de México en 6 ocasiones lo que la hace la mejor agencia independiente del país según el Círculo Creativo de México.Hoy Cristian y yo hablamos de creatividad, ser amigo de tus hijos, cómo salir de una crisis y de cómo decir que no y de disfrutar todo lo que haces.Qué puedes aprender hoyRecursos para superar una pérdidaLa línea entre ser amigo y padre de tus hijosLa industria de la creatividad en México*Este episodio es presentado por Xepelin, la fintech en la que hoy confían más de 40,000 empresas para mejorar su flujo de caja.Con la plataforma 100% digital de Xepelin y su tecnología única en el mercado, puedes adelantar el cobro de las facturas que no te han pagado, o también financiar el pago a tus proveedores. Así como lo oyes, Xepelin les paga hoy a tus proveedores, y tú les pagas después.Si estás en busca de financiamiento ágil, rápido y confiable para tu negocio, Xepelin es el aliado que necesitas.Sé parte de la red de Xepelin, regístrate gratis en www.xepelin.com y obtén un 20% de descuento en tu primera operación con el código de descuento “Cracks”. Ve el episodio en Youtube

About Henry: Brand strategist, writer, designer, creative director, and speaker, I am the president and brand strategist of Vyoo (pronounced view), a branding and content company based in Toronto, Canada. I only take on clients who are looking to have a positive impact on the world. I've guided small upstarts and SMEs to 500-level companies. My roots span over 25 years of senior positions in the advertising industry including being Sr. VP. creative director for global ad agency, Saatchi & Saatchi. It was in the agency world that I refined my knowledge and current brand methods. In addition to applying an award-winning mind to such clients as Toyota and Procter & Gamble, I've guided politicians, professional athletes, TV personalities, as well as entrepreneurs and CEOs with their personal brands.  I am the author of Telling Your Story, Building Your Personal Brand. It's Inspired by the storyline structures found in fiction and tales and is as much a step-by-step guide as it is insights into putting the techniques of brand marketing into play for people looking to enhance their reputation and create a spotlight on themselves. The book is available through through Barnes and Noble and on Amazon in the U.S. and Canada Don't forget to download your free copy of my Perfect LinkedIn Profile Infographic here: www.scottaaron.net