INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.
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Rusty Shelton is an accomplished entrepreneur and thought leadership strategist who serves as the Founder and CEO of Zilker Media, a leading agency specializing in building platforms for authors, thought leaders, and brands.Rusty is also the co-author of “Mastering the New Media Landscape: Embrace the Micromedia Mindset” and “The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego.” He is a sought-after speaker, sharing insights on PR and marketing, and an active member of the Entrepreneurs' Organization in Austin. In this episode… In an ever-evolving digital landscape, building a personal brand with authenticity and trust is indispensable for growth. On this riveting episode of Inspire Insider, Rusty Shelton, the mastermind behind Zilker Media, sheds light on the power of people-driven brands. Rusty unveils the secret sauce to establishing thought leadership, encompassing strategies usually relegated to authors and publishers. Through captivating examples, he demonstrates the potential of quiz marketing as a potent lead magnet, which segues into a discussion on the Authority IQ quiz – a tool that helps individuals comprehend their standing in thought leadership. Rusty continues educating listeners by discussing the significance of an online brand audit, urging the use of a distinctive name to dominate search results. He emphasizes the necessity of positioning oneself as a thought leader with insights to share rather than an operator looking to sell. Furthermore, Rusty talks about combating the perception of ego-driven branding by serving as a messenger for a mission-driven cause. In this episode of “Transform Your Brand Marketing with People-Driven Strategies,” Dr. Jeremy Weisz interviews Rusty Shelton, the Founder and Chairman of Zilker Media. They unravel the intricacies of building a powerful personal brand. Key takeaways include the efficacy of quiz marketing in generating leads, the significance of online brand audits in bolstering searchability, and the profound impact of cultivating trust through thought leadership. Don't miss this insightful conversation teeming with actionable strategies!
Tom Breeze is the Founder and CEO of Viewability, a world-leading YouTube ad agency that partners with companies selling digital products to get reliable, profitable customers at scale. He has had multiple successful ventures in presentation skills training, video marketing, and online marketing — but has now focused his expertise on video advertising. With over a decade of experience in the industry, Tom is a leading authority in YouTube advertising. He obtained a bachelor's degree in Psychology from the University of Leeds and a master's in Psychology from the University of Surrey. In this episode… If you're running a business and looking to grow your brand, YouTube video ads are a must-have in your marketing strategy. However, creating high-quality video ads that resonate with your target audience is challenging. So, how can you make ads that attract and convert the right audience? According to Tom Breeze, YouTube is the world's largest video-sharing platform that attracts billions of users. This platform is a goldmine for businesses looking to increase brand visibility, drive traffic, and boost revenue. However, creating compelling video ads that resonate with your audience requires expertise and skills that many businesses don't have in-house. He recommends hiring a professional YouTube advertising agency to help you create high-quality video ads that deliver results. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Tom Breeze, Founder and CEO of Viewability, to discuss his journey running a YouTube ad agency to help businesses achieve their marketing goals. Tom explains how Viewability helps businesses with YouTube ads, the four quadrants for making a YouTube campaign work, the ADUCATE framework for creating YouTube ads, and their Xray tool.
Manick Bhan is the Founder and CEO of LinkGraph, a full-service digital marketing agency that provides SEO services and growth marketing to hundreds of brands. He is also the Founder and CTO of SearchAtlas, the most comprehensive SEO software suite for site owners, digital marketers, and SEO professionals. With over a decade of experience in Search Engine Optimization (SEO) for in-house and agency projects, Manick has taught startups and Fortune 500 companies how to scale with a data-driven SEO strategy to penetrate any market effortlessly and create sustainable growth. He was also the Founder, CTO, and CEO of Rukkus (TickPick acquired the brand). In this episode… Do you wish to become a successful entrepreneur in the technology industry? What can you learn from a flourishing leader who has successfully built more than one SEO firm in the space? Thriving in the tech industry can be a challenging but rewarding experience. According to Manick Bhan, you need a clear understanding of the market, an innovative approach, and a willingness to continuously learn and adapt to changes in the industry. He shares his journey building multiple tech-focused businesses and the challenges he had to overcome to establish a strong reputation in the industry. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Manick Bhan, Founder and CEO of LinkGraph. Manick talks about his journey building LinkGraph and SearchAtlas, their ideal client profiles, building Rukkus to its acquisition point, and thoughts about fundraising and bootstrapping.
Cash Miller, an expert in leveraging the internet for growing sales numbers, brings a wealth of knowledge and experience to the digital marketing landscape. As the CEO of Titan Digital, Cash's commitment extends beyond expertise in web design, development, and online marketing. His role encompasses fulfilling promises to clients, nurturing employees, and charting a course for the company's future growth. With specialties ranging from search engine optimization and pay-per-click marketing to logo design and branding, Cash Miller's profound impact on business transformation is a testament to his digital marketing prowess and business acumen. In this episode… Embark on a transformative journey as we delve into the fascinating world of digital marketing and entrepreneurship with Cash Miller. From battlefield experiences to building a thriving digital agency, Cash's unique career trajectory will captivate you. Join us as Cash Miller unveils his remarkable evolution from military service to spearheading Titan Digital, a pioneering digital marketing agency. See how he brings his expertise to dealing with challenges in financial management and client dynamics. According to Cash, the growth of his agency is due to the potent blend of innovation, resilience, and seizing opportunities. In this episode of the Inspired Insider Podcast, join host Dr. Jeremy Weisz as he interviews Cash Miller, the force behind Titan Digital. He shares his remarkable journey from the battlefield to transforming digital marketing. With insights that span from client dynamics to equipping entrepreneurs for growth, Cash's story is a testament to adaptability, perseverance, and pioneering success in a dynamic digital landscape.
Mina Elias is a trailblazer in Amazon selling and PPC advertising. From launching his successful nutrition supplement brand on Amazon to becoming an internationally acclaimed expert, Mina's journey has been marked by rapid sales growth and a reputation as the go-to Amazon PPC authority. Featured prominently in Forbes for his innovative strategies, Mina's company, Trivium Group, was born out of a passion for helping eCommerce brands flourish on Amazon. In this episode… In a world where engineering meets entrepreneurship and MMA fuels business acumen, we sit down with Mina Elias to discuss his extraordinary journey. From crafting electrolyte powders for athletes to mastering Amazon PPC strategies, Mina's story is a tapestry of determination and innovation. Venturing from corporate engineering to supplement sensation, Mina Elias gained extensive experience in Amazon PPC. He emphasizes the need to balance discipline and network building. He also goes into the details of purpose-driven product creation, marketing mastery, and the boundless potential of strategic eCommerce. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Mina Elias. They talk about how Mina's synergy of engineering precision and MMA mindset fueled his success. From decoding the intricacies of Amazon PPC to crafting flavors that win hearts, Mina unveils his expert strategies. Learn about the essence of progress over perfection, the symphony of data-driven eCommerce, and the power of building remarkable networks.
Andrew Street is an automotive advertising technologist who has made his mark in the industry by mastering cost-effective advertising platforms. While working as a Local Business Consultant for Facebook during the platform's ad rollout, Andrew gained invaluable insights into unlocking its potential. Wanting to revolutionize the automotive advertising landscape, he founded Dealer OMG — a marketing firm recognized for its unique blend of creative design and precise ad targeting using their AdTech, vinAMP. Under Andrew's leadership as CEO, Dealer OMG has grown from an idea to an Inc. 5000 fastest-growing company in the US. In this episode… Step into a world of automotive marketing transformation with Andrew Street as he guides us through his entrepreneurial journey from being a Facebook consultant to Dealer OMG's CEO. He shares his strategic insights and profound experiences that have revolutionized digital marketing for car dealerships. Andrew discusses how niche focus and the power of adaptation help any business grow. He mentions the crucial ideas in creating compelling advertising and the challenges of scaling a bootstrap business. According to him, if you're running an agency, the key to success is balancing agency and software development. In this episode of the Inspired Insider Podcast, Andrew Street shares a roadmap for entrepreneurial success. Join our host, Dr. Jeremy Weisz, as they delve into the automotive advertising landscape and explore lead generation, agile adaptation, and team empowerment. He also discusses the art of nurturing talent, embracing change, and maintaining a vibrant company culture — all crucial to scaling a dynamic business.
Aleric Heck is a YouTube ads expert and the founder of AdOutreach and KeywordSearch.com. He has been in the online marketing industry for the past seven years and has helped thousands of business owners scale and grow their businesses using laser-targeted YouTube ads. Aleric and his team have helped clients generate over $200 million in sales from YouTube ads. His ventures have been recognized as some of the fastest-growing companies in the industry, with AdOutreach scaling to eight figures and ranking number 60 on the Inc 5000 list. Aleric is also known for his innovation in leveraging AI technology to supercharge ad audiences. In this episode… Are you a brand looking to reach the right audience through online platforms? How can you leverage YouTube ads to bring your products and services to the notice of the right persona? Aleric Heck shares his journey from starting a YouTube channel at a young age to becoming a YouTube ads expert and running two successful companies. He discusses the power of YouTube and video marketing and how he leverages AI targeting to reach the right people at the right time. Aleric also talks about the evolution of Google and YouTube media buying and how AI has changed the game. He shares how KeywordSearch.com, a tool initially built for their clients, has grown into a standalone company that helps businesses target their ads using AI. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz, as guest Aleric Heck, shares some insights into how he scaled his agency to over eight figures and the importance of relationships in business. He also discusses the value of podcasting as a marketing tool and how providing true value in video ads can drive sales.
John Capuano is a driving force behind the transformation of marketing in the financial sector. Co-founding Lone Beacon in 2013 alongside Greg Dinetz, John's leadership has propelled the company to be among the most recognizable names in the industry. With a penchant for questioning conventions and fostering growth, John's journey underscores the power of curiosity and the rewards of embracing change. In this episode… Join us in this episode as John Capuano, the mastermind behind Lone Beacon, shares some exciting insights. From crafting compelling websites to revolutionizing lead generation, John's expertise will reshape your understanding of business growth. John Capuano walks us through the art of building captivating websites and the science of lead generation. With his guidance, you'll uncover the strategies that transform digital platforms into dynamic lead-generating engines, ensuring your business stands out in today's market. In this episode of Inspired Insider Podcast, join the host Dr. Jeremy Weisz and John Capuano, as they explore the world of captivating websites, effective lead generation, and the power of business integration. With John's insights, you'll learn how to craft engaging content, harness data analytics, and cultivate a resilient company culture that propels your business forward.
Jeremy Jenson is a visionary leader and the driving force behind Encore Search Partners. With a strong focus on executive search and a remarkable ability to identify rare talent, Jeremy has built a successful business and is a respected figure in the Entrepreneurial Operating System (EOS) community. Join us as we explore Jeremy's journey, unique leadership style, and unwavering dedication to his team and the greater business landscape. In this episode… Join us on this episode as we delve into the captivating journey of Jeremy Jenson, founder and CEO of Encore Search Partners. From attracting top-tier technical talent to implementing a game-changing Entrepreneurial Operating System (EOS), Jeremy's insights will reshape your understanding of business growth. Jeremy Jenson, the mastermind behind Encore Search Partners, takes us on an enlightening expedition through the intricacies of business success. Dive into the importance of strategic initiatives, clear company alignment, and the transformative power of a skilled business coach. You'll be astounded by the impact of core values on company culture and learn to conquer challenges that threaten to undermine your organization's growth. In this episode of entrepreneurial brilliance, we join host Dr. Jeremy Weisz and guest Jeremy Jenson in unveiling the blueprint to finding exceptional talent across diverse industries. From innovative recruitment strategies to nurturing unwavering trust, Jeremy guides us through his partnership with Honeywell and the art of tackling recruitment hurdles. Brace yourself for insights and walk away with some great ideas about innovation, trust, and forging powerful relationships in the business realm.
Wes Michael is the Founder and President of Rare Patient Voice, a company dedicated to amplifying the voices of patients and caregivers through surveys and interviews to drive advancements in medical products and services. With a strong background in healthcare and a passion for improving the lives of those with rare diseases, Wes Michael's innovative approach is reshaping patient engagement. In this episode… In this captivating episode, we delve into the remarkable journey of Wes Michael, the visionary behind Rare Patient Voice. From his roots in the food industry to catalyzing meaningful connections between researchers, patients, and caregivers, Wes has reshaped healthcare dynamics. Wes takes us behind the scenes of his eureka moment, sparked by the creation of a patient panel for a hemophilia study. Despite its potential, it took over a decade for his concept to evolve into the groundbreaking platform. His story is a testament to the power of perseverance and seizing the right moment. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and guest Wes Michael as we uncover the intricacies of patient recruitment, the potential of AI in diagnosing rare diseases, and the evolution of Rare Patient Voice. Wes reflects on the importance of patient feedback, the significance of maintaining data integrity, and the strategies that drove his company to self-sufficiency. Explore the fascinating journey that has fueled a platform connecting voices for better healthcare.
Introducing Andrew Barnes, an innovator, entrepreneur, and philanthropist who has revolutionized industries through market-changing innovation and digitization. As the founder of Perpetual Guardian, he sparked a transformation in fiduciary and legal services, impacting both local and global landscapes. Notably, Andrew co-founded 4 Day Week Global, a not-for-profit advocating productivity-focused, reduced-hours workplaces. With a passion for sailing and an extensive business background, Andrew's expertise spans governance, philanthropy, entrepreneurship, and the four-day workweek. In this episode… Are you ready to revolutionize the way we work and live? In this episode, join Andrew Barnes as he unveils the game-changing results of implementing a four-day workweek at Perpetual Guardian, addressing challenges, emphasizing leadership buy-in, and sustainability. The four-day workweek led to a 25% increase in productivity, a 15% reduction in stress levels, and a more engaged workforce with improved company culture. He shares success stories from other companies, highlights the broader societal and economic impacts, and introduces the 4 Day Week Global campaign, promoting the widespread adoption of this innovative work model. Andrew Barnes envisions a future where the four-day week becomes a global norm, offering competitive advantages, and he passionately advocates for this transformation in our approach to work and economics. Discover the transformative power of the four-day workweek as Andrew Barnes shares his journey and compelling results, supporting the 4 Day Week Global campaign for a more productive, engaged, and sustainable work culture. In this episode of InspiredInsider, we sit down with our host Dr. Jeremy Weisz and special guest Andrew Barnes, the driving force behind the 4 Day Week Global campaign. Tune in and get ready to embrace a more productive, fulfilling, and sustainable work culture!
Jason Wright is the Founder and CEO of Wilde Brands, a firm that produces impossibly delicious high-protein snack chips crafted from only natural ingredients. Before Wilde, he held senior sales roles at POM Wonderful and Yumnuts Naturals. Jason was also the Founder of FEED Granola, a producer of backed healthy granola snacks. He is a CPG veteran on a mission to create junk food for healthy people. In this episode… Do you love snacking? Where can you get healthy and flavorful snacks that you can eat without feeling guilty? Many people love snacking but are nowadays more cautious of what they consume. This was the case for Jason Wright, who loved comfort foods, especially potato chips. Knowing they were full of unhealthy ingredients, he got on a mission to replace the potato with chicken breast. He shares his journey of creating all-natural, crispy, flavorful chips from chicken breast. In this episode of the Inspired Insider, Dr. Jeremy Weisz sits down with Jason Wright, Founder and CEO of Wilde Brands, to discuss healthy snacking on chicken breast chips. Jason talks about the evolution of Wilde Brands' flavors, how he got into the food industry to starting FEED Granola, and the process of creating Wilde's manufacturing facility and managing their distribution.
Zack Dugow is the Founder and CEO of Insticator, a leading global publisher engagement platform. Considered one of the most rapidly expanding companies in North America, Insticator's products reach over 2 billion users annually. Nearly 2000 publishers utilize its content engagement units, commenting, and monetization solutions. In addition to heading Insticator, Zack is a mentor and invests in startups. He is a member of YPO, the IAB, and a contributor to the Forbes Tech Council. He has also been recognized on the DMN Top 40 Under 40 list and named to Crain's New York's 40 Under 40 list. In this episode… Are you trying to find ways to maximize the revenue generated by site visitors beyond standard ad placements? As a publisher, how can you do so effectively? Many publishers need a one-stop shop where they can test their readers' smarts with trivia, gauge their opinions with polls, or provide a platform for healthy dialogue through comments to maximize ad revenue. Zack Dugow shares his journey of creating a company with engagement products that help publishers establish a strong social community within their ecosystems by encouraging users to engage more with site content and each other. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Zack Dugow, Founder and CEO of Insticator, who discusses how publishers can drive more content engagement. Zack explains how Insticator is helping clients create more content engagement, trivia, and polls, how it maintains culture globally even after an acquisition, and how it got big media partnerships.
Corinne Milien is the Founder and CEO of WRK, a trusted talent acquisition and management partner for employers in sports and entertainment. She is a passionate and innovative leader with over 10 years of experience in sports and entertainment, specializing in optimizing human capital for organizations. Corinne is an engaged civic leader and Co-founder of The Winning Edge Leadership Academy, a non-profit organization which empowers and elevates minority student-athletes and young professionals in sports, media, and entertainment. She is also an Advisory Board Member at BREAKTHRU Brands and a Certified ConvoX Facilitator and Design Board Member at Design Convo LLC. In this episode… Are you looking to increase diversity and inclusion in your workforce? How can you overcome bias and barriers for individuals historically excluded from traditional hiring practices? According to Corinne Milien, simplifying HR operations is fundamental to achieving these goals. But how can this be done without additional costs? By enlisting talent acquisition and talent management teams — experts with extensive experience in sourcing, screening, and selecting candidates that align with the organization's values, culture, and objectives. Join host Jeremy Weisz of Inspired Insider in a fascinating conversation with Corinne Milien, Founder and CEO of WRK, as they discuss her journey in providing HR and staffing solutions. Corinne explains the services WRK offers to its clients, how her career has evolved as an immigrant woman of color, WRK's ideal customer profile, and some of the questions DEI leaders at companies ask.
Arian Radmand is the CEO and President of IgnitePOST, a firm specializing in creating memorable customer experiences by sending personalized handwritten notes. These notes stand out amidst the digital clutter and leave a lasting impression on customers throughout their shopping journey. Arian is the driving force behind the company's vision and product development. Before his role at IgnitePOST, Arian served as CEO and President at TurnGram, a concierge service that delivers personal photos and artwork to your doorstep without a hassle. As an engineer passionate about entrepreneurship and new technology, he has a diverse skill set and a keen eye for innovation. He is also a board member at CoachUp. In this episode… Are you trying to build a big, successful brand? How can you make it stand out in a crowded, highly competitive industry? According to Arian Radmand, entrepreneurs must build and maintain relationships to establish customer loyalty. He believes they can do so by communicating with their prospects in the best way possible — personalizing their communication. Arian recommends leveraging the power of handwritten notes to break through the digital noise and create magic moments at mailboxes that leave lasting impressions and drive consumer action. Join Dr. Jeremy Weisz in this episode of the Inspired Insider as he talks with Arian Radmand, CEO and President of IgnitePOST, about harnessing the power of handwritten notes. Arian explains how IgnitePOST helps people, the power of personalization and handwritten notes in fostering lasting customer relationships, how IgnitePOST integrates with a business's CRM, and how it acquired its first customers and pivoted to the e-commerce and nonprofit space.
Jim Jacobs is the Founder and CEO of Focus Insite, a leading market research firm specializing in qualitative recruitment services for various industries. The company takes on projects of diverse complexities and offers invaluable insights that help shape its clients' business strategies. With a strong background in sports, particularly hockey, Jim has leveraged his leadership skills on the ice and in the boardroom. Before founding Focus Insite, he worked in sales and management roles across multiple sectors. His blend of entrepreneurship and coaching has uniquely equipped him to build effective teams and nurture talent, consistently driving his company toward success. Jim's dynamic approach to business and development led him to make significant contributions to the field of market research, establishing him as a respected figure in the industry. In this episode… Building a business is like building a championship sports team — you need vision, strategy, and continuous development for success. But how can you discover the right strategies to grow your company? As a hockey coach and business leader, Jim Jacobs combines his experiences to share unique insights on leadership that apply to the ice rink and the business world. His journey offers a distinctive lens on how the disciplines learned on the ice can translate to entrepreneurial success. Jim says sharing a clear vision can motivate a team and why ongoing training helps people grow professionally. In this episode of the Inspired Insider, Dr. Jeremy Weisz sits down with Jim Jacobs, Founder and CEO of Focus Insite, to talk about the link between sports coaching and business. They also discuss the value of helping team members develop, the hurdles of running a business, and the rewarding experience of changing lives through leadership.
Nathan Imperiale is the CEO of NJI Media, an award-winning creative agency solving complex public affairs challenges with fully orchestrated, elegantly crafted content. He uses his insider knowledge from Capitol Hill and the White House as an asset when planning campaigns and the associated digital assets. Nathan also acts as a partner at FamousDC and FDC Media. Josh Shultz is the Founder and CEO of NJI Media. He is an experienced leader with a demonstrated history of managing creative and digital media professionals. As a seasoned executive and communications professional, Josh has a unique blend of public affairs experience, business savviness, and digital marketing expertise that has helped shape the creative concepts, architectures, and strategies instrumental in helping clients to succeed online. He is also the Co-founder and Chief Creative Officer of FamousDC, one of the most widely-read and talked-about blogs in the Beltway. In this episode… Are you struggling with digital content and audience engagement in public policy? Where can you get the support to remove the complexity from campaigns in this niche? Many companies are challenged by public policy-related issues in the business world. Nathan Imperiale and Josh Shultz recommend partnering with creative agencies that combine best-in-class creative, technical expertise, and exceptional client service to help businesses navigate their way. They share their journey as co-CEOs running a global creative agency in public policy and beyond. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Nathan Imperiale and Josh Shultz, co-CEOs of NJI Media, to discuss how to be creative in the public relation space. They talk about the issues NJI solves for people, how they got into creative and public affairs, how they attract and hire top talent, co-CEO ing, and their customer success stories.
Hannah Smolinski is the Founder and CEO of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies. As a CPA, Hannah's professional experience with one of the world's largest accounting firms shaped her vision of bringing high-level financial expertise to the small business community. She founded Clara CFO Group as a trusted resource for small businesses as they navigate key financial decisions, work toward sustainable revenue, and plan for scale. In addition to her work with Clara CFO Group, Hannah hosts a YouTube channel with over 50,000 subscribers, where she continues her mission of empowering small businesses. Through this platform, she shares financial strategies, best practices, and educational resources that assist companies in understanding their financial statements and achieving financial success. In this episode… Finance for small businesses calls for a specialized combination of expertise, communication skills, and adaptability. Hannah Smolinski, an experienced financial strategist, has mastered these skills and offers exceptional guidance to newly established businesses and fast-growing startups on their financial journey. So what does it take to navigate the ever-evolving realm of small business finance successfully? According to Hannah, the key lies in understanding businesses' various needs and expectations, building strong relationships, and skillfully managing the complexities of financial forecasting and planning. This approach ensures seamless financial operations and assists clients in making informed decisions that best align with their business goals. Join Jeremy Weisz, host of the Inspired Insider, in an engaging conversation with Hannah Smolinski, Founder and CEO of Clara CFO Group. Hannah delves into the dynamic nature of business finance, aligning financial strategies with business objectives, the value of comprehensive financial planning, and the need to continuously adapt and pivot in response to the changing economic landscape.
Jeffrey Ryznar is the Founder and President of 898 Marketing, a strategic integrated marketing consultancy empowering brands through accountable business solutions. In addition to ranking among the top 10 places to work in Ohio, 898 Marketing was recognized by Adweek and Inc. magazines as one of the fastest-growing companies in Ohio and 23rd in America. For over 20 years, Jeffrey has delivered results for brands like the Ford Motor Company, General Motors, and the Cleveland Cavaliers. Before 898 Marketing, Jeffrey was the Vice President at Phizzle, an engagement automation software. In this episode… Marketing agencies are critical in establishing brand messaging and driving profits. However, the industry is plagued with client and agency trust issues. According to research, 56% of marketing executives say their agencies are more interested in selling them services than solving their problems. How do you align your work and assets with each client's voice, brand, and vision to build a culture that embraces a commitment to the customer? Digital guru Jeffrey Ryznar emphasizes transparency as the hallmark of marketing practices. Fostering a culture of trust is critical in achieving creative success on campaigns. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jeffrey Ryznar, the Founder and President of 898 Marketing, to discuss how the best agencies leverage transparency and accountability to stand out. Jeffrey explains how serving clients with integrity helped the firm accelerate its growth. He also talks about his journey from the NBA to running an agency, 898 Marketing's origins, and case studies of successful campaigns.
Marina Byezhanova is the Co-founder of Brand of a Leader, a personal branding agency for entrepreneurs and executives. As an entrepreneur, global speaker, show host, and personal branding expert, she has been quoted and referenced in various publications, including Inc.com, Forbes.com, Yahoo News, Financial Post, Fast Company, and Success Magazine. Marina's mission is to inspire entrepreneurs to speak up, stand out, and be radically authentic through the power of building their personal brands. She's a tenured member of the Entrepreneurs' Organization, and has served in local, regional, and global roles. In this episode… Being a successful entrepreneur involves more than just opening up shop. It requires vision, resilience, adaptability, and the ability to embrace the journey with its highs and lows. It's these traits that have sustained Marina Byezhanova through her journey. Marina works at the intersection of personal branding and leadership development. Through innovative strategies and a people-centered approach, she helps individuals and organizations craft an authentic brand narrative and foster an inspiring company culture. Join Jeremy Weisz, host of the Rising Entrepreneurs Podcast, for an enlightening discussion with Marina Byezhanova. They dive into Marina's entrepreneurial journey, her insights on personal branding, and the challenges of fostering company culture within a team of freelancers. From her immigrant roots to building a business that aligns with her strengths, Marina's story is filled with valuable lessons for aspiring entrepreneurs.
Kara Brown is the Founder and CEO of LeadCoverage, a B2B marketing firm specializing in lead generation in the supply chain space. She has an impressive marketing background and was one of the early employees at Echo Global Logistics. Under her contribution, Echo exhibited rapid growth, leading to its successful public listing in 2009. Beyond her work at LeadCoverage, Kara continues to make career strides, demonstrating her communications prowess while managing a significant crisis at a Nashville-based supply chain management company. In her move to Atlanta in 2016, she fostered business growth and played an instrumental role in cultivating the city's female entrepreneurs. She also co-founded CloseHer, an initiative aimed at establishing a supportive community for women in sales. In this episode… Navigating the world of B2B marketing and lead generation in the supply chain market requires a deep understanding of client needs, innovative strategies, and effective follow-up techniques. Kara Brown, a seasoned marketing professional and the Founder and CEO of LeadCoverage, has demonstrated unrivaled expertise in these areas as she helps clients boost their marketing ROI, secure valuable leads, and drive business growth. So what does it take to thrive in the challenging and competitive landscape of B2B marketing in the supply chain sector? According to Kara, the key lies in crafting targeted public relations, developing a data-driven demand generation strategy, and ensuring timely follow-ups with leads. This approach not only helps businesses improve lead conversion rates but also enables them to maintain a strong and consistent brand presence in the market. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Kara Brown, Founder and CEO of LeadCoverage, a B2B public relations and demand generation agency specializing in the logistics and supply chain space. Kara shares her insights on the importance of effective cold outreach, maximizing trade show and webinar success, and leveraging account-based marketing to improve lead generation and conversions in the supply chain industry.
John Li is the Co-founder of PickFu, a do-it-yourself consumer research platform that instantly connects you to real people with relevant opinions. He helps businesses apply consumer insights to accelerate success. Before PickFu, John held different executive roles at Microsoft. He has a BS in electrical engineering and computer science from the University of California, Berkeley. He is also the Co-founder of Menuism, an online dining community and the web's largest aggregator of online restaurant menus. In this episode… Do you have a business idea but are scared of investing your time, money, and resources in launching it because of the fear of failure? What can you do to prevent this from happening? If you're a business founder, there is nothing more devastating than poor reception and market response. John Li recommends doing split testing and consumer research to get actionable pre-launch feedback and know what sells before producing and selling it. He shares how he helps people get reliable consumer responses for any project to help them make smarter, faster, data-driven decisions. In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes John Li, Co-founder of PickFu, to discuss how entrepreneurs can succeed through consumer feedback. John talks about PickFu and how it helps people, the different applications of the platform in various industries, its marketing strategy and pricing model, and the challenges faced growing and running it.
Laura Bergheim is the Founder and CEO of Wordsmithie, a content marketing agency providing content development and strategy services. She is a writer, editor, content strategist, and entrepreneur with extensive experience with all media formats. Laura has written for global technology, retail, healthcare, travel, and financial industry brands. Before Wordsmithie, Laura was the Senior Program Manager for Content Strategy at Google, responsible for creating and managing site and customer support content for Google Ads and other monetized products. She founded two agencies, served as Creative Director at Resource Interactive (now part of IBM), and managed a 20+ person feature-writing team at Lycos. She is also the author/co-author of eight non-fiction books and two novels. In this episode… Are you trying to get the attention of your target audience and convert them into customers? The secret to success lies in how you tell your brand's story. So how can you craft the messages that accomplish your brand goals and suit your business? According to Laura Bergheim, having a good brand with good products is not enough to succeed. If no one knows about it, the brand will fail. She recommends hiring content marketing agencies — experts who will evaluate your brand, your products, and your target audience to help you tell your brand's story in a way that will capture and convert people into customers. In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Laura Bergheim, Founder and CEO of Wordsmithie, to discuss how brands can effectively tell their story. Laura talks about Wordsmithie and what it does, how it narrows down the content to focus on what resonates with its clients' audience, and the essential components for a good story.
Susan MacNicol is the Managing Director of Strategic & Creative Marketing Inc., a marketing firm dedicated to assisting businesses in achieving their optimal sales. The firm helps its clients by clearly defining their target market, identifying competitive advantages, and creating powerful marketing messages and tactics that reach the right audience. She is a results-driven leader with a progressive record of developing and implementing marketing, recruiting, market research, and sales strategies for commercial organizations, government agencies, and nonprofits. Susan has served on National Advisory Panels for LinkedIn and Facebook corporate for four years, providing feedback, ideas, and beta testing to these global leaders in social media. She has a BA in marketing communications from Columbia College Chicago and an MBA from Pepperdine Graziadio Business School. In this episode… Marketing is fundamental to the success of any business. So how can you come up with effective marketing campaigns that drive results? Many companies have a marketing team, but most don't have the expertise to create an effective marketing campaign that delivers the desired results. Susan MacNicol recommends partnering with marketing agencies with the know-how to help you build a strategy supported by processes to make it all work. She shares how these professionals conduct comprehensive reviews of target markets, sales goals, creative content, and messaging to communicate your value proposition to customers and prospects. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Susan MacNicol, Managing Director of Strategic & Creative Marketing Inc., where she discusses how she helps people build marketing strategies and plans that work. Susan talks about Strategic & Creative Marketing, Inc. and what it does, its relationship with Facebook, and the evolution of the firm's services.
Adam Viener is the Founder and Chairman of Imwave, a performance search engine marketing agency focused on driving performance-based sales to companies through pay-per-click search engine advertising. He is the Founder of Yazing, an influencer monetization and cashback shopping platform, where they get a commission on every sale they make and influence online. He also co-founded Cyberia, one of the first Internet access companies, in 1993, which he sold in 1998. Adam is a recognized leader in the internet marketing world who has been on the publisher advisory boards of The Google Affiliate Network and Commission Junction. He is a Performance Marketing Association and Forbes Business Council member who has written for Forbes, ReveNews.com, and Search Engine Land. In this episode… Are you struggling with making your affiliate program a success? How can you drive the right type of traffic to your site? Driving performance-based sales through pay-per-click search engine advertising is challenging. Adam Viener recommends partnering with a marketing agency that can help you with your marketing efforts without increasing the costs. He shares how he helps companies build and launch a large-scale search marketing campaign to drive traffic that converts to sales on their sites. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Adam Viener, Founder and Chairman of Imwave. Adam talks about the genesis of Imwave, how it helps clients build and launch effective pay-per-click search engine keyword marketing campaigns, its ideal clients, and Yazing.
Gil Allouche is the Co-founder and CEO of Metadata, a company with patented technology that combines predictive scoring and programmatic advertising to deliver a predictable pipeline of opt-in lead-qualified leads for B2B enterprises. Metadata's customers include Cisco, UserVoice, Mulesoft, Salesforce, Infoblox, and Aerospike. Gil is a software engineer turned data-driven growth marketer who founded the company to make demand generation easy for non-technical marketers. In this episode… As a B2B marketer, are you trying to free yourself from mundane tasks so you can focus on doing the work that matters the most? How can you do so and spend more time on the big things like strategy, creativity, and driving revenue? After doing marketing for three B2B companies, Gil Allouche discovered he was dealing with too many manual and repetitive tasks. As a software engineer turned data-driven growth marketer, he started looking for ways to drive more revenue without getting bogged down by all the manual work. He shares his journey of building a platform to automate repetitive marketing tasks to give marketers time to focus on revenue-generating activities. In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Gil Allouche, Co-founder and CEO of Metadata, to discuss ways to automate your marketing. Gil talks about Metadata and what it does, the evolution of its product, customer success stories, and its ideal client profile.
Todd Porch is the President of Strategus, the leading Connected TV/Over-the-Top managed service provider recognized on the Inc. 5000 list as one of the fastest-growing companies in the US for five consecutive years. As an innovation leader in data-driven CTV advertising, Strategus provides a full suite of managed services, including attribution, targeting, optimization, reporting, and analysis. Todd is a senior executive with proven results in leading businesses at all levels of growth. He has worked at well-known organizations, including Effectv, Comcast Technology Solutions, Yahoo!, and Sprint. Currently, he serves as an Adjunct Professor at the University of Denver in the Executive MBA Program, teaching strategy and leadership. In this episode… Do you need help with the ROI of your advertisements? What's the best channel to leverage, and where can you get the support you need to reach the right audience? Almost every household has a TV. According to digital media executive Todd Porch, marketers should leverage this medium to advertise their brands. He recommends partnering with experts who can help them navigate the complex over-the-top and connected TV ecosystem and drive campaign strategy, efficiency, and performance. In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Todd Porch, President of Strategus, to discuss how they help marketers with OTT/CTV advertising. Todd talks about Strategus and what it does, a case study of how it helps its clients, how it does targeting from a radio and TV perspective, and its growth strategies.
Dr. Blair Feldman is the Co-founder of Retainer Club and Mouthguard Club. Before founding these club stores, he was a practicing orthodontics specialist for over 20 years. He's also a former Adjunct Professor of Orthodontics at AT Still University. Dr. Feldman completed his undergraduate studies at the University of Michigan and went on to receive his DMD at the University of Pennsylvania. In 2017, he partnered with his friend and former CEO of a company that he helped scale up to over a billion-dollar valuation, Craig Weiss, to set up Retainer Club and Mouthguard Club. Now, they help orthodontists grow their practices through partnerships. In this episode… Have you or a family member ever broken or lost a retainer? Did you have to miss a day of school or work for an orthodontist appointment as a result? Did you wish there was an easier way to replace it? Through the brainchildren of Dr. Blair Feldman and his business partner, Craig Weiss, they've created a dental concept with you in mind. The Retainer Club is an affordable replacement service producing transparent retainers that snap securely over your teeth. The process starts with a 3D scan of your teeth at a partnering orthodontist's office. From there, a custom retainer is made and shipped to your residence. Join Dr. Jeremy Weisz in this episode of the Inspired Insider Podcast where he interviews the Co-founder of both the Retainer Club and Mouthguard Club, Dr. Blair Feldman. Dr. Feldman discusses the Retainer Club and the services it offers. He talks about his transition from a practitioner to a founding partner, Mouthguard Club, and who is the ideal Mouthguard Club client.
Nikita Vakhrushev is the Founder, CEO, and CMO of ASPEKT, an agency that helps e-commerce brands increase their monthly revenue by 30% with performance-driven email and SMS marketing. He has helped brands achieve their e-commerce goals through Facebook ads, email marketing, website design, branding, and influencer marketing. Before ASPEKT, Nikita was the Founder and CEO of RPMmedia.com, where he helped businesses in all industries increase their profit through digital marketing strategies like social media, SEO, and Google Ads. In this episode… Are you an e-commerce brand struggling with your SMS and email marketing? Where can you get the external resources and support you need to help you achieve your goals? Acquiring new customers and retaining the existing customer base are the top priorities of e-commerce brands. According to Nikita Vakhrushev, brands can achieve it through email and SMS marketing. The only problem is that most marketing teams are too busy to do it or lack the expertise. Nikita recommends hiring an email marketing agency to help you generate the expected business results as he shares his journey of growing an agency focused on email and SMS marketing. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Nikita Vakhrushev, Founder, CEO, and CMO of ASPEKT. Nikita talks about what ASPEKT does and his journey of growing it through Upwork, email marketing tips and tech to help you scale, and SMS marketing tips and apps you should use for marketing your brand.
Alex Porter is the CEO of Location3, a Denver-based digital marketing agency. Location3 was founded in 1999 to provide clients with global direct response marketing services by leveraging search engine marketing and display media advertising. During his 15-year tenure with Location3, Alex has also served as Vice President, President, and Chief Strategy Officer. His insights as an influential thought leader have been featured in publications such as BizReport, MediaPost, and Adotas. In this episode… Do you wish to drive tons of sales across all your franchise locations? The secret is in your marketing. So, what digital marketing tricks can you apply to scale your profits? According to Alex Porter, many franchise businesses have limited digital marketing presence that hinder their success. He recommends hiring digital marketing agencies who understand the nuances of marketing franchise businesses to help create digital marketing strategies to drive revenue growth. In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Alex Porter, CEO of Location3, to discuss how they offer digital marketing solutions to franchise businesses. Alex talks about Location3, its process of helping franchises achieve results through digital marketing, and its LOCALACT platform.
Rob Buffington is the Founder of Gordian Staffing and Gordian Financial. Gordian Staffing is a recruiting company with a mission to find elite talent across the globe. Gordian Financial is a third-party accounting firm that provides affordable bookkeeping solutions so business owners can focus on growing their businesses. As a veteran in the HOA management space, Rob loves to share his knowledge and experience with large and mid-size businesses that struggle with staffing, bookkeeping, vendor services, and general management issues. In this episode… The life of an entrepreneur can be challenging and overwhelming. In the early stages of entrepreneurship, founders find themselves having to do everything on their own. However, as the business grows, this strategy quickly becomes counterproductive. So, what are effective strategies for operating a company as you scale? The solution, according to Rob Buffington, is proper staffing and hiring tactics. As a business owner, you need to hire experts for positions where you need help the most. But, how do you know when to hire and what positions should be filled first? In today's episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Rob Buffington, Founder of Gordian Staffing and Gordian Financial, to discuss the logistics of owning several businesses. Rob shares his strategies for managing multiple entities, effective hiring tips, the lessons he's learned as an entrepreneur, and more.
Stacie Porter Bilger is the Founder and President of Proof Digital, a business growth-marketing agency that blends modern marketing tools with traditional sales funnel processes. She spent the first 20 years of her career working with businesses to strategize development and connect them to investors. Before founding Proof Digital, Stacie worked for several Chambers of Commerce and startups like the Indiana Venture Center. In this episode… Do you have a product or service that you want to share with the right audience? Have you figured out the marketing tactics you'd need to capture the attention of your audience? If you still need to figure out these and many other related questions, you need to work with an agency run by experts like Stacie Porter Bilger. These agencies bring in years of expertise in product positioning and marketing. Partnering with these agencies gives you the right start and the boost you need to break through the competition and get ahead in the market. In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Stacie Porter Bilger, Founder of Proof Digital, to discuss strategies for understanding who purchases brand products and why. Stacie talks about Proof Digital, the motivation behind starting her own company, and shares her roadmap for success.
Jeff Spanbauer is the Co-founder and Chairman of the Board of Relevate Health, a leader in omnichannel healthcare engagement, delivering precise, relevant digital marketing solutions and services. He took Healthcare Regional Marketing, now Relevate Health, from a start-up through four acquisitions, reaching $70 million in revenue and 200 employees. Before Relevate, Jeff was the Marketing Director at Pfizer and also served in the brand management of Procter & Gamble. He excels at leading teams to develop and grow businesses in the pharmaceutical, medical device, and hospital sectors by using locally relevant communications, scaled nationally. In this episode… Are you struggling to gain traction as a healthcare firm? What can you do to scale and take your business to the next level? According to Jeff Spanbauer, relevance helps you win in the marketplace. Having healthcare marketing solutions enables you to engage with your hard-to-get audiences. He recommends hiring experts with a deep, data-driven customer understanding and insight in this area to help you achieve results through marketing. He shares his journey of starting and scaling a healthcare marketing firm to help healthcare marketers thrive. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Jeff Spanbauer, Co-founder and Chairman of the Board of Relevate Health. Jeff talks about Relevate and its vision of “life-changing healthcare engagement”, core values, lessons learned while scaling it, and tips for building a great company culture.
Travis McAshan is the Founder and CEO of GLIDE Design, an award-winning, purpose-led digital creative agency based in Austin, Texas. The team at GLIDE helps startups, nonprofits, and leading brands create a seamless customer experience through its web design, development, and digital marketing services. Completing over 850 projects spanning seven countries, GLIDE continues to grow under Travis' leadership. Before founding GLIDE almost 20 years ago, Travis was the Creative Director and UI/UX Designer at Pixona Video and a Graphic Designer for EverdayWealth. He is also on the Board of Directors and the Learning Chair at EO (Entrepreneurs' Organization) and is a member of the EO Austin Chapter. In this episode… What is the role of continuous improvement in growth-driven web design? How does it provide ongoing assistance to support your clients' needs? GLIDE Design's Travis McAshan emphasizes the value of supporting clients by eliminating the many headaches of the design process. Instead of waiting for a client to ask for help, GLIDE has an embedded system of continuous development that helps mitigate risks. Travis explains this allows for a richer user experience and better business outcomes. In today's episode of the Inspired Insider, Jeremy Weisz is joined by Travis McAshan, Founder and CEO of GLIDE Design, as he shares a glimpse behind his award-winning company and how it continues to make a positive impact in the world. Travis also talks about the company's continuous improvement embedded in the growth-driven design and how it applies to its clients.
Seth Price is the Founder and CEO of BluShark Digital, a digital marketing agency that provides results-oriented online marketing solutions to law firms struggling to stand out online. He is an accomplished attorney and transformational thought leader who scaled a two-person law firm to 38 lawyers in less than a decade. Seth is also the founding partner and the business backbone of Price Benowitz Accident Injury Lawyers. In addition, he is a frequent lecturer and moderator at some of the largest and most influential law conferences in the United States, where he speaks about the tools and strategies law firms can use to align their business development with changing consumer habits. In this episode… Are you a law firm struggling to stand out online? Do you know what you need to do to grow and succeed online? Seth Price recommends partnering with digital marketing agencies that provide law firms with high-quality online marketing solutions to law firms. He also shares his journey of successfully scaling a law firm business. He explains how he started, ran, and grew a best-in-class digital agency focused on the legal sector to help law firms make a strong impression online. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Seth Price, Founder and CEO of BluShark Digital, to discuss how law firms can thrive through digital marketing. Seth shares his journey as a lawyer, the key things that allowed him to grow his law firm, the genesis of BluShark Digital, its ideal clients, and how it helps them.
Brandee Johnson is the Founder and CEO of LimeLight Marketing, an e-commerce agency providing strategy, branding, web design, web development, and organic and paid media. She is an experienced marketing professional, business leader, and entrepreneur who helps brands reach their maximum potential by providing professional consultation and services in branding and digital marketing. Before LimeLight, Brandee was a Senior Integrated Marketing Manager at the LEGO Group, responsible for the annual marketing plan and leading digital and non-digital marketing teams. She has a BBA in marketing from Pittsburg State University and an MBA from MidAmerica Nazarene University. Brandee is also a board member of the Pittsburg Area Chamber of Commerce and Pittsburg State University Kelce College of Business. In this episode… Do you have a good product or service but need help to get results as an e-commerce brand? The problem could be poor marketing. How can you reach and engage your target audience to drive website traffic, increase conversions, and generate more e-commerce revenue? According to Brandee Johnson, marketing is fundamental for business success. The problem is that it's becoming highly technical, requiring developers, problem solvers, digital intelligence, and a deep understanding of how online practices continue to evolve. For e-commerce brands, she recommends partnering with digital marketing agencies with e-commerce niche expertise to help them thrive. Brandee also shares her entrepreneurial journey of creating, running, and scaling a digital marketing agency. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Brandee Johnson, Founder and CEO of LimeLight Marketing. Brandee talks about LimeLight Marketing and what it does, its culture-building and hiring processes, the value of niching down, and the mistakes its ideal clients make with e-commerce.
Joe Shelerud is the Co-founder and CEO of Ad Advance, a digital ad agency specializing in Amazon advertising. He has a business and engineering background and started selling on Amazon in 2014. Before Ad Advance, Joe was a Business Development Associate at Flint Hills Resources. He has a bachelor's degree in chemical engineering and worked as an engineer at Enbridge. Joe also has an MBA from the University of Minnesota. In this episode… Amazon is a huge marketplace with millions of sellers from around the world. So what do you need to do to make your Amazon business more profitable? To thrive as an Amazon seller, you not only need to have a good product, but you also need to be ahead on how you advertise on Amazon. Since it's a very competitive space, Joe Shelerud recommends hiring Amazon advertising experts to help increase your brand's exposure. He now shares his journey of starting and running a digital ad agency specializing in Amazon advertising. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Joe Shelerud, Co-founder and CEO of Ad Advance, to discuss tips for Amazon advertising. Joe talks about the mistakes people make with advertising on Amazon, how Ad Advance got its first clients and how it helped them, the value of attending Amazon conferences as an Amazon seller, and Ad Advance customer success stories.
Yoav Sebba is the Managing Director of XT Hi-Tech, the venture arm of XT Group that provides capital, advice, and support to future category leaders in Israel. Before XT Hi-Tech, he was a Partner in Yozma Venture Capital, in which XT Holdings was a founding partner. In addition, Yoav is active on the board of directors of ZIM Integrated Shipping Services, Sofwave, Beyeonics, Cymbio, Epitomee, NeuReality, BlueThrone, Healthy.io, and Phytech. He holds a BS in engineering and industrial management from the Technion Institute of Technology and an MBA from Haifa University. In this episode… No matter where you're located, running a startup is a challenge. So, as an entrepreneur in Israel, where can you get the support you need to run and scale your business? Many entrepreneurs have great ideas and big dreams that don't get implemented or start and fail because they don't have the necessary resources. Yoav Sebba recommends partnering with venture funds available in your area. They are experts who can offer capital, advice, and support on your growth journey. He shares XT Hi-Tech's journey of backing unique technology companies emerging from Israel. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Yoav Sebba, Managing Director of XT Hi-Tech. Yoav talks about XT Hi-Tech, its criteria for investing in a company, examples of successful investments, and how they know if a company will succeed or fail.
Scott Empringham is the Owner and CEO of Empringham Media Group. For more than 21 years, his passion has been helping Fortune 50 companies to break through the clutter using digital marketing and social media to drive results in areas that matter most — customer retention and acquisition. Scott's mission is to share his digital marketing and social media expertise to drive new business, retain current customers, and conquer the competition. He is also a member of the Orange County Chapter of the Entrepreneurs' Organization (EO). In this episode… If your business has to shut down and you leave empty-handed, how do you pick yourself up and start over? What is the first step you have to take? Today's guest was at his lowest point and found a way to pick himself up and rebuild. What are his secrets? When faced with calamity, it's hard to know where to turn. Scott Empringham decided to reach out for help which was the turning point he needed to start over. With a broad history of working in various industries worldwide, Scott leverages the power of his experiences to help companies and business leaders break through the clutter and focus on the direction they should take. Scott formulated an eight-step plan using digital marketing and social media to drive results in the business areas that matter most: sales and service. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Scott Empringham, Owner and CEO of Empringham Media Group, who shares how he regained his position after closing his office and leaving with just a phone. He shares how he started over, the steps he took to move forward, and the value of asking for help. Scott talks about honing his speaking skills, learning valuable lessons from others, and highlights the common mistakes people make in the marketing process and how to avoid them.
Justin Krane is the Founder and President of Krane Financial Solutions, a financial planning and investment management firm. Thanks to his background as Certified Financial Planner (CFP), Justin offers actionable advice to his clients for financial planning that leads to a better life. Justin also manages investment portfolios on behalf of his clients. Before founding Krane Financial Solutions, he was a Vice President, Investments at UBS Wealth Management. He has a BA in finance from the University of Colorado, Boulder. In this episode… Are you an entrepreneur struggling to plan for your financial future? Where can you get the support you need to make financial decisions that align with your goals and are congruent with your values? Financial planning is challenging, especially for many entrepreneurs. That's why Justin Krane recommends hiring a certified financial planner, an expert who gives you clarity into your finances and advises you on how to move forward, both personally and professionally. Tune in to learn how to “unite” your money with your life and business. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Justin Krane, Founder and President of Krane Financial Solutions. Justin talks about the financial mistakes people and entrepreneurs make, tips for hiring and structuring a growth plan for your employees, and ways to navigate finances as a couple.
Vikas Khorana is the Co-founder, CTO, and President of Ntooitive Digital, a marketing technology company and three-time Inc. 5000 honoree. Ntooitive uses innovative technology solutions to achieve clients' business objectives, deliver meaningful value, and create lasting impact. Before Ntooitive, Vikas held senior engineering positions with Stephens Media, Cyberworld Inc., and Satyam Infoway. He is also the Co-founder and CEO of TruAbilities, a member of The President's Club of the Vegas Chamber, and a member of the Forbes Technology Council. Vikas earned a bachelor of engineering degree in computer science from Savitribai Phule Pune University in India. In this episode… The business world is evolving, and virtualization and related technology are being embraced quickly. So where can you get a data-driven digital marketing company that helps you leverage technology to grow? The digital landscape is challenging for many businesses. Digital marketing specialist Vikas Khorana recommends hiring experts to help you in this space. Professionals can integrate marketing and technology to help you achieve optimal results such as revenue growth, increased sales, and customer acquisition. He now shares his journey running a marketing technology company to equip companies with a digital infrastructure that supports their ambitious marketing goals. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Vikas Khorana, Co-founder, CTO, and President of Ntooitive Digital, who shares how they help companies flourish through the integration of marketing and technology. Vikas talks about Ntooitive Digital, the four C's approach it uses to help clients succeed, how they build and retain talent, and their customer success stories.
Jordan Slover is the Founder of Neon Ambition, an inbound marketing agency that helps companies grow using the latest online marketing strategies. Before Neon Ambition, he was the Online Marketing Sales Manager at The Web Showroom, responsible for hiring, training, and managing the online marketing consultants team. Jordan also worked for Google and has considerable experience in CRO, SEO, web design, Google AdWords, and Google Analytics. In this episode… Do you want to understand your buyers' journey better to reach your ideal consumers or get more clients? The business world is constantly evolving — and to differentiate yourself from competitors and flourish, your marketing strategies also need to be top-notch. Jordan Slover recommends hiring a marketing agency, experts who understand the market to help you maneuver successfully. Having been in the marketing agencies for years, he discovered that many full-service digital agencies out there are not delivering on their promises. Jordan shares his journey of starting and running his agency to help ambitious business owners and marketers grow their companies and achieve their business growth goals. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Jordan Slover, Founder of Neon Ambition. Jordan talks about Neon Ambition, the questions to ask when hiring a marketing agency, what to look for when hiring an account manager, and his thoughts on niching down as an agency.
Brandon Metcalf is the Founder and CEO of Place Technology, a Salesforce-powered software that streamlines managing customer subscriptions, billing, financial data, and business analytics for B2B SaaS companies. With a deep understanding of the Salesforce ecosystem, Brandon has developed innovative products that solve critical business challenges for SaaS companies. In addition to Place Technology, Brandon is the CEO and Co-founder of Asymbl, a staffing and recruiting solution that helps companies optimize their recruitment process using Salesforce. He's also the CEO and Co-founder of Blueprint Advisory, a software consulting firm that assists other businesses in building, implementing, and customizing Salesforce-based software. As the Cash & Burn weekly podcast host, Brandon talks with SaaS leaders about the challenges of creating and scaling their companies. In this episode… Delving into the world of SaaS innovation can be an intimidating experience, but for those who can navigate its complexities, the rewards are boundless. Take a deep dive with Brandon Metcalf, an experienced entrepreneur and expert in the SaaS industry who built successful businesses by developing customer-centric products and making smart strategic decisions. So, what can you do when you face the challenges of creating and scaling a SaaS business in a rapidly changing market? According to Brandon, the key lies in understanding the “build versus buy” decision and ensuring that your team is composed of diverse backgrounds and skill sets. This approach not only fosters creativity but also helps your company stay agile and responsive to market demands. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Brandon Metcalf, the Founder and CEO of Place Technology, the CEO and Co-founder of Asymbl, and the CEO and Co-founder of Blueprint Advisory. Brandon shares his insights into the world of SaaS innovation, discussing the importance of customer engagement, the value of forging strong business partnerships, and the role that company culture plays in achieving success.
Stacia Nelson is the Founder and CEO of Pivot Strategies, a communications agency revolutionizing employee engagement through internal communications and change management. She began her career at the Minnesota Chamber of Commerce and was the director of PR at Cambria before joining Target's PR and Reputation Management team. Stacia has extensive experience in corporate communications, crisis response planning, reputation management, brand marketing, change and IT strategic communications, and corporate social responsibility. In this episode… Communication is fundamental to the success of a business. So how can you design it to ensure it's effective and engaging? According to Stacia Nelson, communication is more than words, and your team may need help understanding the dynamics and importance of effective communication. That's why she recommends hiring an outside internal communication company. This approach drives business growth by bringing creativity to marketing and a new way of engaging teams. Stacia also shares her journey running an internal communication company and helping businesses thrive through effective communication. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Stacia Nelson, Founder and CEO of Pivot Strategies. Stacia talks about how she manages to run a business as a mom, Pivot Strategies' culture and core values, the services it offers, its ideal client profile, tips for employee retention, and how to build great teams.
Craig Swanson is a longtime entrepreneur, Consultant at Emerald, and Partner at KaisaFit, an online fitness platform. He is the Chair of the Seattle EO Accelerator program and EO Seattle and loves helping creators, educators, and entrepreneurs build sustainable businesses around their dreams. Craig is a former Partner at The Wedding School, an online education program for wedding photographers. He was the Founder of CreativeTechs (previously known as Swanson Tech Support), which was a leading IT support firm for Seattle area creative teams. He also co-founded CreativeLive, one of the earliest live-streaming educational platforms, with Chase Jarvis in 2008 before exiting in 2015. In this episode… Are you an entrepreneur trying to grow your business and establish meaningful partnerships? Understanding the importance of collaboration and shared values can be a game-changer for your venture. As an expert in growing and scaling businesses, Craig Swanson has leveraged the power of partnerships to build impactful companies, focusing on values and a shared mission to guide their growth. With experience in many industries, Craig's insight into creating fruitful collaborations helps entrepreneurs navigate the complex business world and find lasting success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Craig Swanson, Co-founder of CreativeLive, who shares his entrepreneurial journey and the lessons he learned along the way. He discusses the importance of aligning values, vetting potential partners, and handling scrutiny as your business grows. Craig also shares the stories behind his partnerships with Sue Bryce and KaisaFit, emphasizing the power of shared mission and values to achieve success.
Tellef Lundevall is the Founder and CEO of Accelerated Digital Media (ADM), a growth marketing firm for direct-to-consumer digital health and e-commerce companies. ADM specializes in performance marketing, attribution modeling, and web analytics. Before ADM, Tellef worked for Google's Marketing Solutions division as the Digital Strategy Lead of the Accelerated Growth Team, which provided support for North America's fastest-growing ad accounts. He's also the chairman of the Kaplan Family Foundation's Environment Committee, an advisor for the Bridge Venture Fund, and a board member at Embarc. In this episode… What are the best marketing strategies for digital health companies, and how can they help you scale? According to Tellef Lundevall, not every marketing team has the expertise to thrive in the digital space. That's why he recommends hiring professionals with tenacity and grit to help maximize your return on digital media investments and solve complex challenges surrounding paid ad campaigns. In this episode, Tellef shares his journey in running Accelerated Digital Media to improve digital marketing results for digital health companies. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Tellef Lundevall, Founder and CEO of Accelerated Digital Media (ADM). Tellef talks about ADM and its mission, how ADM helps manage clients' online ad platforms within the digital health space, and the company's customer success stories.
Samuel Adcock is the Managing Director of The Ortus Club, a B2B marketing agency that curates high-end executive knowledge-sharing sessions through roundtable discussions. He's also the Co-founder of mClub, a peer advisory group that helps professionals improve their leadership skills and grow their businesses through targeted peer group coaching. Before The Ortus Club, Samuel worked as a subsea engineer at BP, where he focused on subsea riser maintenance in the North Sea. He earned his master's degree in civil and mechanical engineering from Oxford University. In this episode… Networking and knowledge-sharing events are fundamental to the growth of a business. So where can you find these opportunities to learn from fellow executives, improve your leadership skills, and grow your business? Through years of experience in the business world, Samuel Adcock discovered that entrepreneurs must sharpen their skills frequently to run and scale their companies. He recommends immersing yourself in environments with other senior-level executives to learn and establish long-term relationships. In this episode, Samuel shares his journey in founding The Ortus Club to provide opportunities for executives across the globe to share expertise and business insights. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Samuel Adcock, Managing Director of The Ortus Club. Samuel talks about The Ortus Club's mission and process, why executive roundtable events are key for business growth, and tips to facilitate a close-knit community through virtual events and roundtables. Plus, Samuel shares strategies to continue extracting value after events have ended.
Ryan Watson is a Partner at Upsourced Accounting, a firm that helps creative companies evaluate financial progress and elevate performance. Upsourced has a team of future-focused financial strategists who provide digital accounting and CFO services to small businesses across the world. Ryan is a full-stack finance and operations leader for SaaS startups and tech-enabled service providers. He's also the Co-founder and COO of Hearty and a board member for Main Street Ventures. Before Upsourced, Ryan was the VP of Finance and Operations at Ahalogy, which was acquired by Quotient Technology. In this episode… Starting, scaling, and running a business is challenging. As an entrepreneur, how can you thrive despite the difficulties and grow through each phase of business? According to Ryan Watson, there are four different stages in the lifecycle of a business. There is the startup phase, the scaling phase, the project profit stage, and the exit stage. Unfortunately, each stage poses a unique set of challenges. Ryan recommends hiring professionals like Upsourced Accounting to help you move through these stages successfully. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Ryan Watson, Partner at Upsourced Accounting. Ryan talks about Upsourced Accounting and what he's learned about growing a business, the company's customer success stories, and tips to thrive through the four stages of business.
Brett Curry is the CEO of OMG Commerce, a performance-driven e-commerce marketing agency. OMG helps e-commerce brands accelerate growth by utilizing Google, YouTube, and Amazon ads and full Amazon brand management. Brett is an entrepreneur, online marketer, e-commerce strategist, and speaker who is passionate about helping companies grow through creative marketing efforts. He hosts the Spicy Curry Podcast and eCommerce Evolution Podcast, highlighting what's new and next in e-commerce. In this episode… The digital landscape is a challenge for many brands due to its hyper-competitive nature. So how can you accelerate growth and drive results through world-class online marketing? For a brand to thrive online, Brett Curry recommends partnering with an agency that will help you uncover new possibilities and digital products. Thanks to OMG Commerce, brands can now enjoy world-class strategies and tactics to break through the online clutter and grow their brand. Today, Brett's sharing tips to help e-commerce companies grow and other strategies for business success. Learn more in this episode of the Inspired Insider Podcast as Dr. Jeremy Weisz sits down with Brett Curry, the CEO of OMG Commerce. Brett talks about OMG Commerce and how it has evolved, tips to create lasting partnerships, the power of email marketing, and key culture hires that shaped his business.
Anna David is the Founder of Legacy Launch Pad Publishing, a company that publishes books for seven-figure entrepreneurs. She is an eight-time New York Times best-selling author who's been writing and publishing books for decades and hosts the On Good Authority Podcast. Anna has done TED Talks and has been on Good Morning America, Today, The Talk, and dozens of other programs. She has written for The New York Times, Vanity Fair, Time, Playboy, and The Huffington Post, among many other publications. In this episode… Want to establish yourself as an authority in your industry? Have you considered doing so by writing and publishing a book? According to Anna David, you can build your business with a book. One key point to note is that the various challenges of book publishing often require help from experts — especially if you've never published a book before. However, many publishing companies promise the world but fail to deliver, leaving authors with subpar books and a sense of regret — as was the case for Anna. After decades in the traditional publishing world, she created a publishing company to help brilliant business owners write and launch authority-establishing books that leave a legacy. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Anna David, the Founder of Legacy Launch Pad Publishing. Anna shares her journey as an author and how she helps entrepreneurs build authority through books. She also explains the path to book publication, common mistakes people make, and tips for launching your book and creating a lasting legacy.
Ryan Mulvany was the Founder and President of Quiverr, an Amazon platinum third-party marketplace seller specializing in full-service channel strategy. Quiverr facilitated over $1 billion in sales on Amazon before Ryan sold it to Advantage Solutions in 2017. Ryan is now a pro merchant on Amazon and invests in disruptive CPG brands. His superpower is scaling the digital marketplace for some of the most innovative beauty and consumer products. In this episode… Amazon has evolved tremendously over the years, and its business method has also changed. How can you thrive in this space as an e-commerce brand? After selling his wife and in-laws' books on Amazon, Ryan Mulvany discovered an extraordinary business opportunity. He became devoted to selling on Amazon, learned valuable lessons, and acquired experience in the space — which eventually led to founding an agency. Tune in to hear Ryan's journey in building (and selling) the agency and deploying Amazon strategies to help brands thrive. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Ryan Mulvany, Founder and former President of Quiverr. Ryan talks about his journey selling on Amazon and developing an agency, how he eventually exited Quiverr, and tips for increasing the value of a company during an acquisition.