INspired INsider with Dr. Jeremy Weisz

Brett Allen is the host of The Marketing 32 Show and the Founder of Marketing 32, a dental marketing agency specializing in internal and external marketing strategies to help dental practices grow. Under Brett's leadership, Marketing 32 has successfully supported over 215 dental practices across the US, Canada, and Australia by implementing its unique Practice Impact Formula, which guarantees growth within 30 days or the service is free. Brett's journey into dental marketing started with his expertise in search engine optimization and online marketing, which he honed as a marketing director in Houston before launching his own company. In this episode… Navigating the dental marketing world can be a frustrating experience for practice owners who invest heavily in agencies yet see minimal results. With so many marketers making big promises but failing to deliver, how can dental practices ensure they choose a partner who drives growth and stands behind their work? Brett Allen, an expert in dental marketing and growth strategies, tackles this challenge by sharing the critical importance of niche specialization, performance-based guarantees, and leveraging technology like AI call tracking to ensure accountability. He emphasizes that practices must seek agencies that offer transparent results, avoid long-term contracts, and provide clear metrics for success. Brett also dives into the significance of nurturing patient relationships and internal teams to create lasting growth, offering practical insights into building trust and avoiding common industry pitfalls. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Brett Allen, Co-founder and CEO of Marketing 32, about creating results-driven dental marketing strategies. Brett discusses why offering a strong guarantee sets agencies apart, how his collegiate swimming background influences his business mindset, and what practices can do to better engage existing patients to foster growth.

Ben Dixon is the CEO of Naxum, a referral marketing technology company that provides innovative solutions to businesses worldwide. Under his leadership, Naxum has introduced tools like the UNIFY platform and predictive action engines, revolutionizing how companies approach referral marketing. With a background in sales and a passion for empowering entrepreneurs, Ben has been instrumental in developing platforms that enhance user engagement and drive growth. He is passionate about helping companies use referral marketing to build strong, trust-based relationships, ultimately driving success in their respective industries. In this episode… Growing a business through traditional advertising is more challenging than ever — trust is low, attention spans are shorter, and competition is fierce. The answer may lie not in shouting louder, but in empowering your best customers to become your strongest advocates. So, how can companies create authentic connections, build trust, and turn relationships into revenue without burning out their teams or budgets? Ben Dixon, an expert in referral marketing and sales systems, shares proven strategies to solve these challenges. He explains the evolution of marketing technology from first-generation tracking to cutting-edge predictive platforms that guide sales reps like a top-performing mentor. He emphasizes identifying the right target audience by focusing on individuals motivated by pain who are already taking action to solve their problems. Ben also discusses how layering multiple referral channels, gamifying engagement, and offering seamless mobile experiences can unlock massive business growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben Dixon, CEO at Naxum, about building and scaling referral marketing systems. Ben shares insights on predictive sales technology, identifying the right audience, and the power of gamification. He also dives into strategies for supporting a global workforce, lessons from client case studies, and how to create lasting trust through referral programs.

Mark Rickmeier is the CEO of TXI Digital, a Chicago-based digital product innovation firm specializing in UX research, design, and software development. With over two decades of experience, he has led the creation of more than 100 digital products for clients ranging from Fortune 100 companies to mission-driven nonprofits. Beyond his role at TXI, Mark is the Founder of initiatives like Walkshop, a leadership development retreat, and the Sticky Note Game, a facilitation technique enhancing team collaboration. He is also an active member of the Forbes Business Council and the Fast Company Executive Board, contributing thought leadership on innovation, company culture, and inclusive design. In this episode… Creating a digital product is more complex than building a mobile app or launching a new platform. Many companies waste time, money, and resources by rushing into solutions without fully understanding the problems they are trying to solve. So, how can organizations shift their mindset to ensure they are innovating in the right direction from the beginning? Mark Rickmeier, an expert in product innovation and intelligent systems, shares how companies can avoid costly missteps by adopting a discovery-first approach. He emphasizes using frameworks like the Double Diamond method to better understand user needs before jumping into development. He advocates for integrating design thinking early in the process, gathering real user insights, and validating assumptions rapidly. Mark also stresses the importance of building a strong data foundation to prepare for future AI and intelligent product opportunities, encouraging businesses to think beyond traditional digital transformation toward smart solutions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Mark Rickmeier, CEO of TXI Digital, about building intelligent products through discovery and design thinking. Mark discusses the critical importance of solving the problems first, shares lessons from projects spanning industries like rail, healthcare, and food innovation, and explores the future of agentic AI interfaces.

Yuval Gonczarowski is the Founder and CEO of Akooda, an AI-powered operations intelligence platform that helps organizations unify and analyze internal data to drive faster, smarter decisions. Under his leadership, Akooda has secured $11 million in seed funding, used by Fortune 500 companies to streamline operations and unlock insights across digital workflows. A graduate of Harvard Business School with a MBA and the Technion from Israel Institute of Technology, Yuval previously served in Israel's elite Unit 8200 and held technical and leadership roles at Intel, Apple, McKinsey & Company, and Tomorrow.io. He brings a unique blend of engineering expertise and business acumen to the enterprise tech space. In this episode… Information overload and organizational silos pose significant challenges for growing companies. As teams scale, finding the right data, the right person, or simply understanding cross-functional collaboration becomes chaotic and time-consuming. How can leaders eliminate these inefficiencies without adding more complexity to their workflows? Yuval Gonczarowski, an expert in AI-powered enterprise intelligence and operational analytics, shares how companies can solve these challenges by leveraging their digital footprints. He explains the evolution from traditional organizational charts to dynamic knowledge graphs, enabling companies to map collaboration patterns in real-time. He emphasizes actionable insights like implementing topic-based search, integrating systems like Slack and Salesforce for unified visibility, and using anomaly detection to spot inefficiencies. Yuval also offers strategies for improving productivity without disrupting current workflows, such as Slack-based search commands and Chrome extensions that surface hidden insights. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Yuval Gonczarowski, CEO of Akooda, about optimizing enterprise operations through AI-driven insights. Yuval discusses how to eliminate information silos, speed up decision-making, and roll out enterprise tools with minimal disruption. He also shares the story of Akooda's first customer, explains the ROI of reducing information hunting, and details lessons from serving large-scale enterprise clients.

Fred Meyers is the Founder and President of Queensboro, a custom logo apparel business he started in 1982 while a student at Columbia University. Inspired by the popularity of Lacoste shirts and a desire to offer high-quality polos with personalized logos, he began his venture from his college dorm room. Over the past four decades, Fred has grown Queensboro into a multi-million-dollar enterprise, serving small businesses and major clients like Costco and Pepsi. Today, the company operates out of Wilmington, North Carolina, and Dallas, Texas, continuing its mission to help people share who they are with the world through custom apparel. ​ In this episode… Growing a small business can feel overwhelming, especially when building trust with customers, standing out with a strong brand, and managing complex logistics as you scale. How do you offer irresistible products, build lasting relationships, and maintain operational control without getting buried under inefficiencies? Fred Meyers, an expert in direct marketing and custom product development, shares how entrepreneurs can create a powerful customer experience through trust, transparency, and dynamic offers. He explains the critical importance of offering risk-free guarantees, using relatable marketing strategies, and investing in custom technology to track customer orders in real-time. Fred also highlights how building a strong internal culture focused on principled, proactive, positive, and productive employees drives business success over the long term. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Fred Meyers, Founder and President of Queensboro, about growing a multi-million dollar custom apparel business. Fred discusses building trust with customers, evolving the product line, and scaling operations without losing personal touch. He also shares direct marketing insights, early entrepreneurial challenges, and leadership lessons based on relationships and trust.

Edward Woodford is the CEO and Co-founder of Zero Hash, a leading crypto-as-a-service platform that enables businesses to integrate digital assets into their offerings. Under his leadership, Zero Hash has processed over $45 billion in transactions and secured over $170 million in funding from prominent investors, including Point72 Ventures and Bain Capital Ventures.​ Before founding Zero Hash, Edward co-founded Seed CX, a CFTC-registered derivatives execution venue, and gained experience at various hedge funds and startups. He holds a BA in philosophy, politics, and economics from the University of Warwick and a master's degree in finance from the Massachusetts Institute of Technology.​ In this episode… Many businesses struggle to navigate the complexity of integrating digital assets like crypto and stablecoins into their platforms. As regulations shift and technology rapidly evolves, companies face overwhelming barriers when adopting seamless, secure payment infrastructures. So, how can organizations overcome these hurdles to leverage emerging technologies and stay competitive? Edward Woodford, an expert in crypto infrastructure and digital payments, shares valuable insights on breaking down these barriers. He emphasizes the importance of abstracting technical complexities through infrastructure solutions, allowing companies to easily embed crypto and stablecoins without getting bogged down in regulation or fragmentation. He outlines the value of stablecoins for instant, low-cost transactions, highlights the growing importance of crypto rewards, and advises businesses to pivot quickly based on customer needs and market signals, just as his team did during their early pivot from a B2C to a B2B model. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Edward Woodford, Co-founder and CEO of Zero Hash, about building digital asset infrastructure. Edward discusses simplifying crypto adoption, evolving company strategy through customer feedback, and the critical role of stablecoins in future payment systems. He also shares insights on team development, leadership growth, and scaling through major fundraising rounds.

​Omri Hurwitz is the Founder and CEO of Omri Hurwitz Media, a leading PR agency specializing in tech startups and high-profile entrepreneurs. As a tech marketer and media strategist, he has built a global reputation by blending traditional media with social platforms to amplify client narratives and drive brand growth. Beyond PR, Omri owns equity in multiple media outlets, including Hurwitz TV — a digital publication that fuses business, lifestyle, and entertainment content. His innovative approach and emphasis on authenticity have positioned him as a rising influencer in the modern media landscape.​ In this episode… Breaking through the noise to get media coverage or PR traction can feel overwhelming, especially for startups and entrepreneurs fighting for attention in competitive markets. Many founders struggle with traditional PR tactics that no longer resonate with reporters or audiences, often leading to wasted time and missed opportunities. So, how can companies modernize their approach to media and PR to stand out and succeed? Omri Hurwitz, a media entrepreneur and investor, shares how he tackled these challenges by reinventing traditional PR with a data-driven, tech-first approach. He emphasizes the importance of aligning with reporters' incentives — like focusing on amplification and article virality — rather than pitching from a self-centered brand perspective. He also reveals why acquiring media assets and leveraging AI for predictive insights gives his clients a competitive edge. Additionally, Omri explains how emotional intelligence, clear writing practices, and charisma are critical skills for anyone looking to boost their media presence and leadership impact. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Omri Hurwitz, Founder of Omri Hurwitz Media, about building a modern media empire through data, acquisitions, and innovative PR strategies. Omri also discusses key PR pitching mistakes, using AI to predict article success, and how personal habits like daily writing have shaped his entrepreneurial journey.

​Keith Burns is the CEO and Co-chairman of Lullwater & Co., a private investment firm dedicated to building enduring companies through long-term partnerships. He also serves as Co-executive Chairman of Apex Physics Partners, the largest medical physics services provider in the US, and previously led Seneca Creek Partners, a search fund that completed 15 acquisitions and achieved a successful investor exit in 2019. A former attorney and Goldman Sachs executive, Keith holds a BBA from Emory University and a JD and MS in real estate development from Columbia University. He is an adjunct assistant professor of entrepreneurship at the University of Chicago Booth School of Business and actively mentors emerging entrepreneurs through teaching and board service. In this episode… Scaling a business feels like navigating chaos — especially when taking over a company in its awkward adolescent phase, where systems are fragile, leadership is thin, and growth potential remains untapped. Many entrepreneurs struggle with transitioning ownership, aligning staff, and building toward a sustainable future without losing what made the business special. So, how do you effectively professionalize and grow a service business while honoring its core culture? Keith Burns, an experienced investor and operator, shares his strategic approach to acquiring and scaling service-based businesses. Drawing from his background in law, finance, and healthcare services, he outlines the importance of starting with a rock-solid foundation — listening to employees through HR assessments and building trust. He emphasizes the power of recurring revenue models, the risks of integration debt, and how to avoid common pitfalls like promising no change during acquisitions. Keith also dives into red flags to watch for, such as poor seller alignment or low cash flow conversion, and offers frameworks for assessing business viability and long-term potential. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Keith Burns, Co-chairman and CEO of Lullwater & Co., about strategic business acquisitions and scaling through thoughtful integration. Keith discusses how he grew the largest medical physics company in the US, shares lessons from teaching entrepreneurship at the University of Chicago, and talks about identifying business red flags, embracing culture, and choosing the right problems to solve.

​Rick Rappe is the President and Owner of RPM Direct Marketing, a Seattle-based agency specializing in direct mail marketing services, including lead generation, acquisition, loyalty, and win-back programs. With over 30 years of experience in the industry, Rick has developed and managed some of the largest and most successful direct-marketing-driven sales channels in the country. Under his leadership, RPM delivers performance-driven direct mail programs tailored to clients' unique goals.  In this episode… Direct mail often gets overlooked in today's digital world, but it's quietly powering some of the biggest marketing wins behind the scenes. While everyone's chasing online clicks and social media impressions, there's a different channel consistently driving actual sales. So, why does direct mail still work, and what's the right way to use it? According to Rick Rappe, a direct response marketing expert, direct mail works because it's tangible, measurable, and scalable when done correctly. He highlights that success hinges on understanding key variables like cost per sale, audience segmentation, and offer structure. The impact? High-performing campaigns that often outperform digital in both engagement and ROI. Rick also stresses the value of rigorous testing, using his Rapid Performance Method to optimize processes, from list targeting to format design. This strategic, data-driven approach transforms mailers from static promotions into dynamic sales engines. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Rick Rappe, President and Owner of RPM Direct Marketing, to discuss how to build direct mail campaigns that convert. They explore why the proper format matters more than flash, how to avoid the most common mistakes marketers make, and why testing beats guessing every time. Rick also provided valuable insights on integrating AI into direct mail strategy.

John Ruhlin (1980–2024) was an American entrepreneur, speaker, and author best known for pioneering the concept of strategic gifting in business. He founded The Ruhlin Group, a firm specializing in personalized corporate gift strategies, and authored the best-selling book Giftology, which emphasizes the power of generosity to build lasting relationships. John began his career as a top sales representative for Cutco Cutlery, where he developed innovative approaches to client engagement. He passed away suddenly in August 2024 at 44, leaving a legacy of kindness and a transformative approach to business relationships.​ In this episode… Standing out in business is more challenging than ever. With overflowing inboxes, advertising fatigue, and increasingly transactional relationships, how can you break through the noise and cultivate genuine, lasting connections with clients and partners? John Ruhlin, author and expert on strategic gifting, shares how intentional, personalized gift-giving can become a powerful business development tool. He explains that gifting is often done wrong — too promotional, poorly timed, or lacking personal relevance. He offers actionable strategies, like making the gift about the recipient (not your brand), targeting the recipient's inner circle, and sending gifts during off-peak times to avoid holiday clutter. John also emphasizes using thoughtful research to personalize gifts and create memorable touchpoints that turn business relationships into emotional connections. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews John Ruhlin, Founder of The Ruhlin Group, about the art and science of strategic gifting. John shares how meaningful gifting builds loyalty and generates referrals. He also discusses why timing matters more than cost, how to win over executive gatekeepers, and what happens when a gift goes hilariously wrong.

​Paul Burani is the Founder and Chief Revenue Officer of Mission Flywheel, a consultancy that empowers mission-driven organizations to scale revenue through data-driven strategies and measurable social impact. His career spans over two decades, including leadership roles at Google and in the edtech sector, where he focused on workforce development and economic inclusion. Paul's expertise aligns business growth with social outcomes, helping clients in sectors like climate, education, and healthcare prove their impact to investors and stakeholders. Through Mission Flywheel, he supports purpose-driven ventures in building sustainable, high-performing revenue models.​ In this episode… Scaling a business is never a straight line — especially when growth hinges on aligning a company's mission with its revenue strategy. Many leaders struggle to build sustainable momentum without compromising their core values or burning through capital. How can growth-stage companies maintain velocity while staying true to their purpose? Paul Burani, a seasoned revenue strategist and fractional CRO, offers a blueprint for achieving capital-efficient growth rooted in clarity, data, and customer-centricity. He recommends starting with a clear articulation of the core problem and then layering on insights from data — whether from existing operations or direct customer research. He emphasizes the power of using data to optimize internal decisions and create feedback loops that fuel continuous momentum. Paul also discusses how transparent OKRs and cross-functional collaboration can replace rigid funnels with resilient flywheels. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Paul Burani, Founder and Chief Revenue Officer at Mission Flywheel, about data-driven growth strategies for mission-led companies. Paul discusses the flywheel model, transitioning from startup to scale, and how to unlock customer insights. He also shares lessons from Google, approaches to managing high performers, and his thoughts on building work cultures rooted in purpose.

​Shaun Clark is the CEO and Co-founder of HighLevel, an all-in-one marketing and CRM platform designed to help agencies and businesses streamline their operations. Before establishing HighLevel in 2018, he founded InvoiceSherpa, a platform focused on automating accounts receivable and invoice payments. Shaun's entrepreneurial journey is underpinned by his education in Computer Science at Oregon State University and participation in Stanford University's Innovation and Entrepreneurship Program. Under his leadership, HighLevel has experienced significant growth and was named a finalist for the Entrepreneur Of The Year 2024 Southwest Award by Ernst & Young.​ In this episode… Growing a software company is hard enough — but building a community of loyal users, minimizing churn, and scaling support simultaneously? That's the challenge facing many SaaS founders as they move from startup to sustainable success. So, how do you turn one-time users into long-term advocates while keeping your team and customers happy? Shaun Clark, a seasoned SaaS entrepreneur, shares how he overcame early failures selling directly to small businesses by shifting focus to the agencies that serve them. He emphasizes solving the nurture gap in marketing with automation and prioritizing customer experience through real-time Zoom support. He explains how leaning into white-labeling, building a transparent feature voting system, and investing in an affiliate program helped create a community-driven ecosystem where clients became evangelists. Shaun's approach underscores the power of listening deeply, building with user feedback, and scaling with heart. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shaun Clark, Co-founder and CEO of HighLevel, about building a customer-focused SaaS powerhouse. Shaun shares how a failed go-to-market strategy led to a breakthrough with agencies. He also discusses co-founder dynamics, the SaaSpreneur movement, and using community feedback to guide product development.

Steve Guberman is the Founder of Agency Outsight, a firm that guides creative, digital, and marketing agency owners toward achieving sustainable growth and overcoming operational challenges. He is a seasoned professional with over 25 years of experience in the creative, marketing, advertising, and public relations industries. In 2006, Steve founded his creative agency, which he successfully led for a decade before its acquisition by a PR firm in 2015. Following the acquisition, he played a pivotal role in transforming the firm into a full-service strategic communications agency. In this episode… Many agency owners chase arbitrary goals like hitting a million in revenue or building a business to sell — only to find themselves overworked, underpaid, and disconnected from their original purpose. They end up stuck in day-to-day operations, unsure how to scale without sacrificing their sanity or team morale. So, how can agency leaders set meaningful goals, increase profitability, and build a business that supports their lifestyle? Steve Guberman, a creative, marketing, and advertising world veteran, shares hard-earned lessons on escaping the burnout cycle and growing with purpose. He emphasizes identifying your “why” before setting business goals, urging agency owners to avoid copycat goals, and reverse-engineer outcomes based on lifestyle and financial needs. He outlines how niching became the key to higher pricing, authority, and operational clarity. From setting up SOPs to tracking profitability and leveraging strategic partnerships, Steve breaks down systems that create long-term agency sustainability. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Steve Guberman, Founder of Agency Outsight, about building an agency that aligns with your personal and professional goals. Steve discusses the dangers of vague growth metrics, the importance of niching for clarity and profitability, and how to systematize operations. He also shares insights on delegating, managing retainers without discounts, and forming smart agency partnerships.

Dr. Sami Webb is the CEO of EPIC4 Specialty Partners, an organization partnering with only specialists — recognizing that the dental specialist has different needs than a general practitioner. She is the Founder of Webb Orthodontics, an organization providing patients with the best possible orthodontic care with the highest degree of technical excellence, caring, and respect. Since establishing her practice in 2004, Dr. Webb has expanded Webb Orthodontics to six locations across Nebraska and Wyoming. As CEO of EPIC4, she leads a doctor-owned, doctor-led specialty partnership organization operating over 60 orthodontic and pediatric dentistry practices across multiple states. In this episode… Starting and scaling a successful dental or orthodontic practice can feel overwhelming, especially when faced with high patient volume, limited resources, and the stress of managing clinical and business operations. Add to that the challenge of finding and retaining quality team members while maintaining consistent care across multiple locations, and the path to sustainable growth can seem nearly impossible. How do leaders in healthcare balance quality care, business efficiency, and team culture? Dr. Sami Webb, an orthodontic specialist with over 20 years of experience, shares how she navigated these challenges by building strong systems, mentoring staff, and creating a patient-centered practice. She highlights the importance of hiring a consultant to bring clarity and improve operations, embrace consistent processes, and learn from early mistakes. Dr. Webb also explains how she transformed her leadership style from micromanaging to empowering others while maintaining high standards. Her approach to team communication, use of checklists, and commitment to underserved communities provide a practical roadmap for others in the profession. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Dr. Sami Webb, CEO of Epic4 Specialty Partners and Founder of Webb Orthodontics, about growing a multi-location dental practice while preserving care quality. Dr. Webb discusses overcoming burnout, creating scalable systems, and leading with empathy. She also talks about mentorship, Medicaid patient care, and building community trust.

​Lou Sokolovskiy is the Founder and CEO of Opus Connect, a premier networking and deal-making community for private equity and M&A professionals. He is a serial entrepreneur with extensive experience in private equity transactions. Additionally, Lou serves as a Venture Partner at Operate and a Principal at Genero Capital Partners. His expertise spans operations management, strategic partnerships, and new business development. In this episode… Building a meaningful network that leads to real deal flow can be overwhelming, especially in industries like private equity and M&A, where everyone seems to know someone — and access matters. But how do you create a community beyond surface-level connections and drive business growth? Lou Sokolovskiy, a seasoned entrepreneur and investor with expertise in business development and deal sourcing, breaks down what it takes to build and sustain a high-value network. He shares his 12+1 business development framework, emphasizing the importance of starting with your “why” and conducting a personal SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. He also discusses the critical role of being a proactive giver, why curated communities outperform open networks, and how aligning with the right people can unlock strategic opportunities you can't reach individually. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Lou Sokolovskiy, Founder and CEO of Opus Connect, about the art of meaningful relationship-building in the M&A space. Lou explains how he created a thriving professional network from scratch, shares why proactive generosity leads to better business, and explores personal development strategies. He also dives into actionable deal flow tips, investment strategy evolution, and preparing a company for sale.

​Mike Gunderson is the President of Gundir, an award-winning direct marketing agency specializing in traditional offline channels, particularly direct mail. Since 2003, Gundir has been helping businesses drive new leads and close more sales. In addition to Gundir, Mike is the Founder and CEO of PostReminder, a direct response platform that merges traditional direct mail with digital engagement through enhanced QR technology. This innovation allows customers to set reminders for upcoming sales and events, enhancing consumer engagement and driving action.  In this episode… Direct mail may seem like a thing of the past, but in today's digital world, it's proving to be one of the most effective ways to cut through the noise and capture attention. While email inboxes overflow and social media ads get ignored, direct mail offers a tangible, high-impact way to engage potential customers. But how do you make it work for your business? According to Mike Gunderson, a leading expert in direct response marketing, direct mail remains one of the most powerful tools for businesses looking to generate leads and drive conversions. He highlights how a strategic mix of creative design, data-driven targeting, and compelling offers can significantly outperform digital ads. By leveraging personalization, innovative formats, and even sensory elements, companies can create a memorable experience that boosts response rates. With careful testing and optimization, direct mail can become a scalable, high-ROI marketing channel. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Gunderson, President of Gundir, to discuss how businesses can use direct mail to supercharge their marketing. Mike shares insights on common mistakes companies make with direct mail, the role of data in campaign success, and the power of testing different formats to optimize results. He also reveals how his innovative platform, PostReminder, is helping businesses merge direct mail with digital engagement.

Kurt Angle is an American retired professional wrestler and Olympic gold medalist renowned for his exceptional wrestling career. He achieved international acclaim by winning a gold medal in freestyle wrestling at the 1996 Summer Olympics, notably competing with a broken neck. Transitioning to professional wrestling, Kurt joined the World Wrestling Federation (now WWE) in 1998, where he became a multi-time world champion and was later inducted into the WWE Hall of Fame in 2017. Beyond wrestling, he has pursued acting and launched the Kurt Angle Brand, extending his influence beyond the ring. In this episode… Many high performers push through pain in pursuit of greatness — physically, mentally, and emotionally — but how much is too much? What happens when dedication turns into addiction, or when a lifelong dream is achieved and suddenly there's no plan for what's next? These moments can leave even the toughest champions searching for identity, purpose, and healing. Olympic gold medalist and professional wrestling icon Kurt Angle shares his raw, behind-the-scenes journey from dominating the mat to battling personal demons. He reveals how mindset shifts helped him overcome repeated failure and physical setbacks — including wrestling with a broken neck. Kurt also offers insight on managing addiction, finding purpose after peak success, and the importance of support systems, humility, and continual growth inside and outside the ring. In this episode of the Inspired Insider Podcast, co-hosts Dr. Jeremy Weisz and Andrew Gottlieb interview Kurt Angle, Olympic gold medalist and Founder of Kurt Angle Brand, about the highs and lows of his legendary career. Kurt dives into his physical and emotional challenges, discusses lessons from WWE and Olympic wrestling, and opens up about his recovery journey. He also discusses mentorship, comedic timing in wrestling, and fundraising for USA Wrestling.

Richard Wilson is the Founder and CEO of the Family Office Club, the largest association in the family office wealth management industry with over 100,000 current members. He has authored multiple #1 bestselling books on family offices, including The Single Family Office: Creating, Operating & Managing Investments of a Single Family Office. Richard has spoken at over 250 conferences in more than 14 countries, sharing his expertise on family office insights and case studies. He holds a MBA from the University of Portland. In this episode… Many entrepreneurs and investors struggle to build lasting relationships with ultra-wealthy individuals and secure high-level deals. The world of billionaires and family offices can feel like an exclusive club, with unclear rules on how to break in and thrive. So, how do you gain access, establish trust, and leverage opportunities in a space dominated by the world's wealthiest investors? Richard Wilson, an expert in family offices and billionaire investment strategies, shares key insights on navigating and succeeding in this exclusive world. He emphasizes the power of brute force reciprocation — offering value first and building trust through consistent, high-quality interactions. He also highlights the importance of structuring deals in a way that de-risks investments for investors while ensuring long-term success. Additionally, Richard discusses the mindsets of billionaires, the advantages of in-person networking, and how to position yourself for high-level partnerships effectively. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Richard Wilson, Founder and CEO of the Family Office Club, about breaking into the ultra-wealthy investor space. Richard shares his approach to building trust with billionaires, structuring investment deals, and leveraging networking for long-term success. He also discusses key lessons from billionaire-authored books, insights from high-profile interviews, and strategies for acquiring premium digital assets.

Mark Weinstein is a pioneering tech entrepreneur, privacy advocate, and one of the original inventors of social networking. His 25-year journey includes founding three award-winning social media platforms, such as SuperFamily and SuperFriends, both recognized in PC Magazine's Top 100 Sites. As a leading privacy expert, Mark delivered the landmark TED Talk “The Rise of Surveillance Capitalism” and authored Restoring Our Sanity Online: A Revolutionary Social Framework, which presents a bold vision for transforming social media. His work has earned endorsements from industry leaders like Sir Tim Berners-Lee and Steve Wozniak, reflecting his commitment to ethical technology and user empowerment. In this episode… The internet was once seen as a tool for connection, but today, it often feels like it's controlling us. From social media algorithms that manipulate our thoughts to privacy invasions that track our every move, the online world has shifted in ways few anticipated. So, how can we reclaim our digital autonomy and create a healthier relationship with technology? Mark Weinstein, a social media pioneer and privacy expert, offers insights into the hidden dangers of surveillance capitalism and how users can protect themselves. He explains how algorithms are designed to exploit human psychology, keeping people hooked while collecting vast amounts of personal data. He shares actionable steps, such as limiting screen time, avoiding AI-driven recommendations, and choosing privacy-focused platforms. Mark also stresses the importance of critical thinking, teaching children to discern fact from manipulation, and advocating for ethical tech policies to reshape the future of online interactions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Mark Weinstein, author of Restoring Our Sanity Online, about the urgent need for ethical social media and enhanced digital privacy. Mark discusses the evolution of social media, the rise of surveillance capitalism, and the impact of AI-driven algorithms on user behavior. He also shares practical strategies for protecting personal data, reducing social media addiction, and fostering critical thinking in the digital age.

Eitan Koter is Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company that provides multi-channel shoppable video and live shopping solutions to brands and retailers. With over two decades of experience in internet, video, and telecom startups and public companies, including leading a Nasdaq IPO, he is recognized as a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. Eitan frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce. He also hosts the Mastering eCommerce Marketing podcast, where he interviews industry leaders and shares insights on e-commerce trends and innovations. In this episode… Many businesses struggle to stand out in the crowded digital marketplace, especially with the rapid rise of short-form video and social commerce. Creating engaging video content that captures attention and converts viewers into customers can seem overwhelming. So, how can brands leverage video to build trust, increase sales, and expand their reach without overspending on production or advertising? Eitan Koter, a thought leader in video commerce and digital marketing, shares insights on how businesses can successfully integrate video into their sales strategy. He emphasizes the importance of authenticity, consistency, and leveraging AI-driven tools to streamline content creation. Eitan discusses how brands can make videos shoppable, distribute them across multiple platforms, and use live video to enhance customer engagement. Additionally, he highlights how bootstrapped companies can grow by focusing on strategic partnerships and leveraging SaaS solutions to improve efficiency and scale operations. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Eitan Koter, Co-founder and Co-CEO of Vimmi, about how brands can use video commerce to drive engagement and revenue. Eitan discusses the evolution of video marketing, the power of live shopping, and why short-form content is key to customer acquisition. He also shares strategies for bootstrapping a SaaS company, the role of AI in video creation, and how businesses can maximize partnerships to scale efficiently.

Bill Giofu is the Founder of Sophia Models and Talent, a premier modeling and talent agency based in Calgary, Alberta. With a modeling career that began in 1986 in Regina, Saskatchewan, he has worked across North America, Europe, and Asia, and has appeared in over 40 television commercials, videos, and film productions. In 1996, Bill opened the Calgary office of Mode Models, serving as Agency Director and developing it into one of Western Canada's most successful modeling agencies. In 2010, he established Sophia Models, leveraging over 35 years of industry experience to develop and promote highly sought-after talent. In this episode… Breaking into the modeling industry can feel like an impossible task. With countless aspiring models vying for limited opportunities, how do you stand out? And for brands looking to hire the right talent, how do they ensure they're working with professionals who can deliver? Bill Giofu, a successful entrepreneur in the modeling industry, shares his expertise in navigating the ever-changing modeling landscape. As a former international model turned agency owner, he has firsthand knowledge of scouting and developing talent while adapting to industry trends. Bill emphasizes the importance of a diverse portfolio, professional representation, and building strong industry relationships. He also highlights how brands can benefit from working with agencies to find the right talent efficiently and avoid common pitfalls in the hiring process. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Bill Giofu, Founder of Sophia Models and Talent, about the business of modeling and talent representation. Bill discusses how he built his agency, the changing standards in the modeling industry, and how he helps talent secure international opportunities. He also shares insights on working with major brands, the challenges of running a talent agency, and how social media has impacted the industry.

Nithya Ramachandran is the President and Chief Strategy Officer at T1, a full-stack sponsorship marketing agency. With over two decades of experience, she specializes in sponsorship marketing, strategy, and purpose-led partnerships. Nithya has held leadership roles at organizations such as PwC, Edelman, and National Public Relations. She holds a Bachelor of Commerce in international business and strategic management from the University of Alberta. In this episode… Brands today face a crowded, noisy marketplace where audiences are increasingly fragmented and traditional advertising struggles to break through. The challenge isn't just building awareness — it's about fostering meaningful community engagement that aligns with a brand's values. So, how can companies create genuine, lasting connections with their target audiences while ensuring those efforts feel authentic and purpose-driven? Nithya Ramachandran, an expert in sponsorship marketing and experiential strategy, shares how brands can rise above the noise by placing people at the heart of every campaign. She emphasizes the importance of understanding the values, needs, and culture of the communities a brand wants to connect with. Instead of forcing campaigns onto audiences, Nithya recommends collaborating with the right partners, building authentic experiences, and ensuring brand initiatives align with the community's interests and passions. From community-driven sports initiatives to bold partnerships tackling youth mental health, she offers a strategic framework for brands looking to build true audience loyalty. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Nithya Ramachandran, President and Chief Strategy Officer at T1 Agency, about building purpose-driven brand communities. Nithya shares her leadership journey, strategies for fostering innovation and trust, insights on leadership transitions, balancing purpose with profit, and driving authentic audience engagement.

Eric Crews is the Founder and CEO of Crews & co., a management consulting firm dedicated to helping businesses increase revenue, profitability, and salable value. With decades of entrepreneurial experience, he is an EOS Implementer®, helping companies implement a business operating system into their organizations. In 2021, Eric launched the Growth Method℠, a proprietary business operating system designed to propel companies to new heights. He is also the CEO and Co-founder of CE Painting, one of New England's largest commercial painting businesses.  In this episode… Scaling a business is no easy feat — many entrepreneurs hit roadblocks that stall growth, drain resources, or create inefficiencies. Whether it's financial missteps, leadership blind spots, or an unclear strategy, these challenges can quickly derail even the most promising ventures. So what separates companies that scale successfully from those that struggle to grow? According to Eric Crews, a seasoned entrepreneur and business strategist, sustainable scaling starts with financial clarity and strategic alignment. He highlights the importance of setting a three-year vision tied directly to financial planning, ensuring that every decision contributes to long-term growth. By leveraging OKRs — “Objectives and Key Results” — companies can align priorities from leadership to frontline employees, creating accountability and momentum. Without these foundational elements, Eric warns, businesses risk wasting resources on ineffective initiatives or hiring the wrong talent, both costly mistakes that can stunt growth. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Eric Crews, Founder and CEO of Crews & co., to discuss the key principles of scaling a company while avoiding common pitfalls. Eric explains how to build a financial framework that supports expansion, the role of OKRs in driving alignment, and the biggest hiring mistakes that hinder growth. He also shares insights on structuring businesses for long-term profitability and exit potential.

Humberto Bejarano is the President and Co-founder of Beanstalk Growth Marketing, an award-winning agency based in Calgary, Alberta. With over 25 years of combined experience, he has been instrumental in delivering innovative, data-driven marketing solutions across North America. Under his leadership, Beanstalk has earned multiple accolades, including the Canadian Choice Award for Calgary's Best Marketing Agency and recognition from Clutch as a top advertising company in Alberta. Humberto's commitment to excellence and client success drives the agency's growth and industry impact. In this episode… Creating a sustainable, growth-oriented marketing agency can be challenging, especially in the ever-changing digital landscape. Many businesses struggle to balance branding, website development, and effective omnichannel strategies while staying profitable. So, how can companies streamline their marketing processes, foster strong client relationships, and adapt their strategies to meet changing demands? Humberto Bejarano, a seasoned sales professional and marketing expert, offers practical insights on building a thriving digital agency through smart partnerships, data-driven decisions, and client-centric approaches. He emphasizes the importance of understanding client pain points before pitching solutions, creating cohesive omnichannel strategies that leverage multiple platforms, and continuously testing and optimizing based on performance data. Humberto also highlights the value of combining creative expertise with structured project management to ensure clear communication, consistent delivery, and client satisfaction. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Humberto Bejarano, Co-founder of Beanstalk Growth Marketing, about building and scaling a successful digital marketing agency. Humberto shares his experience merging companies, onboarding key team members, and adopting omnichannel marketing strategies. The conversation also covers effective sales processes, leveraging automation tools, and case studies of successful client transformations.

Noa Eshed is Co-founder and General Manager of Bold Digital Architects, an award-winning growth marketing agency specializing in B2B tech startups. She co-hosts the Real Life Superpowers podcast, ranked among the top 10% globally, where she interviews top performers from various industries. A journalist and certified lawyer, Noa previously co-founded and distributed Israel's only national magazine for students. She is also the author of The Smart Marketer's Guide to Google Adwords, an Amazon number-one bestseller. In this episode… Growing a B2B tech startup is challenging, especially in a crowded market where trust plays a crucial role in driving conversions. Traditional advertising often falls short, leaving startups struggling to establish credibility and connect with their ideal customers. So, how can early-stage companies position themselves as industry leaders and build trust that fuels long-term growth? Noa Eshed, a digital marketing expert and co-founder of a growth agency, emphasizes that trust is the most valuable currency in B2B marketing. She explains that startups should focus on content-driven strategies, positioning their founders and brand as thought leaders through educational material instead of direct sales tactics. Noa highlights the shift from outdated practices like gated content and linear funnels, advocating for consistent, value-driven engagement. She also shares insights on leveraging partnerships, securing strategic collaborations, and using bold networking techniques — like approaching keynote speakers directly — to build meaningful relationships that drive business growth. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Noa Eshed, Co-founder of Bold Digital Architects, about how B2B tech startups can scale through trust. Noa explains why traditional marketing tactics often fail in B2B and shares her approach to positioning brands as category leaders. She also discusses the role of networking in business success, the evolution of inbound marketing, and how startups can use content to establish credibility and build lasting customer relationships.

Lindsay O'Donnell is the Founder and Marketing Director of Piquant Marketing, a Vancouver-based agency specializing in promoting vegan and vegetarian food and wellness brands. Her passion for supporting food entrepreneurs began during her tenure at Whole Foods Market, leading her to establish Piquant in 2016, which also offers personalized coaching and consulting services to assist clients in marketing strategy, team building, and sales growth. Beyond her agency work, Lindsay co-owns and serves as the Marketing Partner for Planted Expo, Canada's largest plant-based event. In this episode… Building a business is never easy, but scaling it while staying true to your mission can be even more challenging. Many entrepreneurs struggle with finding the right niche, pricing their services effectively, and balancing profitability with purpose. So, how can business owners evolve their companies without losing sight of their values and vision? Lindsay O'Donnell, a marketing strategist and consultant, shares how she navigated these challenges by refining her niche and evolving her business model. She emphasizes the importance of targeting a specific audience and staying adaptable as market trends shift. Lindsay also highlights how businesses can leverage influencer marketing, digital events, and strong brand storytelling to gain traction. By understanding pricing strategies and sustainably structuring service offerings, she helps entrepreneurs build scalable businesses while staying aligned with their values. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Lindsay O'Donnell, Founder of Piquant Marketing, about her journey from running an agency to offering high-level consulting. Lindsay discusses her transition from digital marketing to coaching, the role of influencer marketing in brand growth, and how entrepreneurs can define and refine their niche. She also shares insights on pricing evolution, social media trends, and creating meaningful client relationships.

Nicholas Lalla is an urbanist and social entrepreneur specializing in economic development and emerging technology. He founded Tulsa Innovation Labs, deploying over $200 million to build northeast Oklahoma's innovation economy. Previously, Nicholas led Cyber NYC for the New York City Economic Development Corporation, a cybersecurity initiative recognized as "among the nation's most ambitious" by The New York Times. He is also the author of Reinventing the Heartland, which lays out a bold and pragmatic plan for urban reinvention, showing cities how to reorient their entire civic ecosystems toward inclusive tech-led growth. In this episode… Many mid-sized American cities struggle to reinvent themselves in a rapidly evolving economy, often clinging to legacy industries while missing out on the opportunities of the tech sector. As traditional economic engines falter, communities risk job losses, brain drain, and long-term stagnation. But how can cities without established tech hubs create thriving innovation ecosystems from scratch and position themselves for sustainable growth? Nicholas Lalla, an urbanist and social entrepreneur, shares a blueprint for how cities can build tech-driven economies tailored to their unique strengths. Drawing on his experience leading transformative initiatives, he highlights the importance of finding a city's “tech niche,” using data-driven strategies, and engaging key stakeholders to align around a common vision. He emphasizes a corporate-first approach, encouraging cities to collaborate with existing industries to foster innovation and attract startups that address real market needs. Nicholas also underscores the power of public-private partnerships, strategic fundraising, and the importance of leadership that challenges the status quo while fostering community buy-in. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Nicholas Lalla, Founder of Tulsa Innovation Labs, about building inclusive and tech-driven economies in mid-sized cities. Nicholas discusses his journey from New York City to Tulsa, Oklahoma, how he secured over $200 million in funding, and the strategies he used to define Tulsa's innovation niche. He also dives into leadership lessons, the importance of stakeholder collaboration, and how cities can create lasting economic impact.

Roger Einstoss is the CEO and Co-founder of Braintly, a company that connects US businesses with top engineering talent from Latin America. With over 12 years of experience in tech talent acquisition, he has helped companies like Volkswagen and T-Mobile build remote engineering teams. Roger specializes in bridging the gap between businesses and skilled developers, offering solutions in staff augmentation and agile team management. In this episode… The tech talent gap is a growing challenge for businesses worldwide, with many struggling to find skilled engineers who align with their company culture. As demand for software developers surges, companies are searching for efficient and cost-effective ways to scale their teams. Could the key to solving this problem lie in Latin America's booming engineering talent pool? According to Roger Einstoss, a seasoned entrepreneur specializing in tech talent acquisition, Latin America offers a unique combination of skilled engineers, cost efficiency, and cultural alignment that makes it an ideal destination for US companies. He highlights how businesses often underestimate the complexity of hiring and vetting engineers, especially when working across borders. By bridging this gap, companies can not only find exceptional talent but also create more diverse and innovative teams that thrive in today's global market. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Roger Einstoss, Co-founder and CEO of Braintly, to discuss how US businesses can build remote engineering teams with Latin American talent. Roger shares the biggest mistakes companies make when hiring technical talent and Braintly's approach to vetting engineers. He also gives insight into fostering a strong remote work culture and maintaining high performance in distributed teams.

Shaun Brandt is Co-founder of Oddit, a CRO solution for direct-to-consumer brands wanting to increase their conversion and brand loyalty. He is an experienced entrepreneur and a Co-founder of Kulin, where he helps DTC e-commerce brands scale revenue through smart strategy, Google ads, paid social, email/SMS, and creative. Shaun is an Investor at Triple Whale and the Founder of Nowhere Else Inc. Previously, he was a Partner for Wilfred's, Partner and Creative Director for MAST Hair, Co-founder and Creative Director for Versett, Co-founder of Federal Moto, and Principal for ONST Creative. In this episode… Traditional web design agencies often follow complex processes filled with client calls, feedback loops, and data-heavy analysis. These methods focus on surface-level metrics rather than practical user experience improvements, leading to bloated costs and underwhelming results. How can businesses streamline website optimization while achieving higher sales and better user engagement? Shaun Brandt, a design and branding expert, has developed a no-nonsense approach to website optimization that focuses on practical UX improvements without relying on data analytics. Instead of drawn-out processes, his brand offers one-way audits where brands submit their website pages and receive a red-marked version pinpointing UX flaws and a fully redesigned page. Shaun emphasizes the importance of clarity over cleverness in website messaging, ensuring users immediately understand a product's value and how to purchase it. He also highlights simple, actionable changes — like improving button placement and reducing clutter — that can significantly boost conversions. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shaun Brandt, Co-founder of Oddit, about his unconventional approach to website optimization. Shaun shares how Oddit has scaled to over 10,000 website audits, the common UX mistakes that hurt conversions, and how brands can improve sales with small but strategic changes. He also discusses the importance of clear messaging, the role of free trials in client acquisition, and why sometimes less data leads to better results.

Jamie Read is the Founder and CEO of BriteBirch Collective, a global integrated marketing and business consultancy established in 2018. With over 17 years of experience, he has built award-winning marketing teams and campaigns across Canada, the Middle East, and Asia. Before founding BriteBirch, Jamie held leadership positions at prominent agencies such as Edelman and Ketchum, working with global clients in the healthcare, technology, and consumer goods sectors. In addition to his role at BriteBirch, he serves as Communications Chair for the Canada-ASEAN Business Council, promoting diversified trade and business opportunities. In this episode… Traditional marketing agencies often rely on rigid structures and outdated processes that limit creativity and flexibility. These models prioritize internal politics and overhead costs over client needs, leading to bloated teams and inconsistent results. How can agencies streamline operations while fostering collaboration and delivering tailored solutions? Jamie Read, a marketing expert, recognized these gaps after years of working in major global agencies and sought to create an agency model that breaks free from conventional barriers. By assembling a curated network of over 300 seasoned marketing experts worldwide, he designed a flexible, project-based collective that matches senior-level talent directly with client needs. His focus on eliminating agency politics, promoting collaboration among freelancers, and using modern tools ensures seamless communication and high-quality results. Jamie also emphasizes the importance of building a strong culture within a decentralized team and has launched a community-driven initiative to mentor the next generation of freelancers and help them thrive in an evolving marketplace. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jamie Read, Founder and CEO of BriteBirch Collective, about how he's redefining the agency model by blending the freedom of freelancing with the power of collaboration. Jamie shares his journey from working in traditional agencies to building his global collective, explains how he attracts top talent, and discusses how BriteBirch structures client teams to deliver bespoke solutions.

Ryan Lavarnway is a former Major League Baseball catcher who played for eight MLB teams across 10 years, winning a World Series with the Boston Red Sox in 2013. A Yale University graduate, he set NCAA records in batting and later represented Team Israel in the World Baseball Classic and the Olympics. Beyond baseball, Ryan is a leadership coach, keynote speaker, and author focusing on mindset, resilience, and teamwork. Through his company Turn Left, he inspires others by sharing lessons from his journey in sports and personal growth. In this episode… Mindset and resilience are crucial in navigating the unpredictable world of professional sports. Adaptability, preparation, and maintaining confidence through setbacks are key elements of a good sportsman. So, how can professionals and business owners apply these lessons to overcome challenges and thrive? As a World Series champion with the Boston Red Sox, Ryan Lavarnway experienced firsthand how strong leadership and a winning team culture drive success. He recalls how veteran players set the tone for the team's resilience, especially after the Boston Marathon bombing. He also reflects on his time with Team Israel in the World Baseball Classic and the Olympics, where an underdog mindset and team unity helped them defy expectations. These experiences reinforced his belief in the power of teamwork, accountability, and a shared vision. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ryan Lavarnway, a former Major League Baseball catcher, about his journey from the MLB to leadership coaching and speaking. Ryan explores the mindset shifts that helped him excel, leadership lessons from his time in the big leagues, and how businesses can apply these principles to improve teamwork and adaptability.

Eric Evans is the CEO of HyperTarget Marketing, a performance marketing agency specializing in generating leads for industries such as legal, insurance, and financial services. He is also the CEO and Co-founder of Pipes.ai, an AI-powered sales engagement platform that automates and optimizes lead follow-up processes. With a background in performance marketing and technology development, Eric builds innovative solutions that transform how businesses connect with customers to drive conversions. In this episode… Lead generation and customer engagement techniques are evolving faster than ever, with technology transforming how businesses connect with potential clients. In an age where speed and personalization are critical, how can companies ensure they're reaching the right people at the right time — and converting them into loyal customers? According to Eric Evans, customer acquisition and AI technology leader, the key lies in leveraging AI-driven systems that combine speed, precision, and automation. He highlights that businesses often lose valuable leads due to delayed follow-ups or inefficient processes. AI-powered platforms like Pipes.ai can solve this by streamlining lead nurturing through automated SMS, calls, and voicemails. By integrating smart technology into their workflows, companies can enhance lead conversion rates while creating a seamless and effective customer journey.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz meets with Eric Evans, CEO of HyperTarget Marketing and Co-founder and CEO of Pipes.ai, to discuss how AI is revolutionizing lead generation and customer engagement. They dive into the importance of "speed to lead," the power of automation to simplify workflows, and how personalized follow-ups can turn prospects into long-term clients.

Sean Grabowski is the Founder of Keepers Digital, a Vancouver-based digital marketing agency specializing in Google and Meta advertising. With over a decade of experience in pay-per-click advertising, he has managed over $25 million in ad spend, achieving top 1% status on Upwork and becoming a Google Premier Partner. Sean's expertise spans various industries, including SaaS, e-commerce, and professional services, where he has consistently driven profitable results for clients. He is recognized for his data-driven approach and commitment to transparency, ensuring clients receive measurable and impactful marketing solutions. In this episode… Google Ads campaigns can be complex, and many businesses struggle to optimize them effectively. Common mistakes include outdated campaign structures, failure to leverage AI-driven optimization, and unrealistic expectations about immediate results. How can companies refine their advertising strategies to maximize return on investment? PPC expert Sean Grabowski says digital advertising success requires a data-driven approach and a clear understanding of performance metrics. He explains that AI has transformed Google Ads, making it essential to consolidate campaign data for more effective targeting. To improve ad performance, businesses should focus on strategic ad placements, continuously test creative assets, and ensure their sales processes align with their marketing efforts. By setting realistic expectations and refining campaign structures, companies can achieve sustainable ad growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Sean Grabowski, Founder of Keepers Digital, to discuss the evolving landscape of paid advertising. Sean shares insights on scaling digital marketing campaigns, hiring a remote team, and optimizing ad strategies for long-term success. He also breaks down the importance of managing client expectations, the impact of AI on PPC campaigns, and key lessons from working with major global brands.

Edward Goss is the Founder of Ten Thousand Foot View, a search marketing agency based in Toronto that specializes in paid search marketing and high-conversion-rate campaigns. Over the past 12 years, Ed has grown Ten Thousand Foot View into a seven-figure agency with virtually no initial investment. He shares his deep expertise in optimizing Google Ads and provides valuable insights into navigating digital marketing challenges — including AI and automation's evolving role in shaping strategies and outcomes. In this episode… Are you ready to dive into the world of marketing agencies and discover the secrets behind successful business growth? How do you scale a business from zero to seven figures without any initial investment? In a rapidly changing industry, what strategies are crucial to not only survive, but thrive? Edward Goss provides insightful answers to these questions by sharing his journey of building a thriving marketing agency specializing in Google Ads. He discusses the pivotal decision to niche down by focusing on service rather than industry, which helped mitigate risks associated with economic downturns in specific sectors. Ed highlights the importance of automation and AI in staying competitive, as well as the innovative approach he took by utilizing freelancers rather than traditional employees, fostering a more dynamic and growth-oriented work environment.  In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Ed Goss, Founder of Ten Thousand Foot View, to discuss leveraging specialized services and automation in marketing. Ed shares valuable lessons on pricing models, the significance of standard operating procedures, and the advantages of building strong client relationships. He also provides tips on avoiding common pitfalls in paid advertising and the evolution of creative strategies using AI.

David Bitton is Co-founder of DoorLoop, a company that provides a comprehensive property management software solution aimed at residential and commercial property owners and managers. Under his leadership, DoorLoop has raised over $130 million and expanded to a team of about 200 staff, significantly impacting the real estate industry with innovative solutions. David is a five-time serial entrepreneur with two previous successful exits — and is also a best-selling author known for his expertise in SaaS companies and growth strategies. His journey in property management software was inspired by personal experiences, aiming to simplify and improve the management of rental properties for owners and managers alike. In this episode… In the dynamic world of property management, few ventures manage to stand out by truly revolutionizing the industry. How does a company evolve from a small startup to a powerhouse team of 200 that has raised over $130 million? What unique strategies and insights drive such companies toward growth and success? David Bitton, a five-time serial entrepreneur, shares the journey that led to the creation of his company, a property management software addressing critical gaps in the market. He recounts how personal experiences and a keen understanding of the market's pain points inspired the company's inception. Emphasizing the importance of a solid founding team, he describes how DoorLoop's leadership handpicked top talent across sales, marketing, and development to ensure robust growth. David also details the strategic decisions around fundraising, the emphasis on product-market fit before seeking investment, and the importance of tracking analytics and feedback to hone the company's offerings. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews David Bitton, Co-founder of DoorLoop, about the transformative journey of DoorLoop. David discusses how DoorLoop simplifies property management for owners, its product development and market research journey, lessons learned from previous companies, and how to navigate the acquisition process.

Lance Johnson is the Founder and CEO of Amplomedia, an innovative digital marketing agency that assists business growth. He is also the President of Drive Solutions Corp., a strategic consultancy firm delivering expert business strategies to clients in the nonprofit, government, and corporate environments. Lance leverages more than 25 years of experience in marketing and business strategy, helping clients identify how best to engage their audience while effectively communicating their messages with clarity and impact. He is passionate about sustainability and innovation, often integrating these elements into his marketing approaches. He also hosts the Amplify Your Business podcast, which distills entrepreneurial wisdom, offering invaluable insights into building successful businesses. In this episode… In the ever-evolving digital marketing landscape, businesses often struggle with customer acquisition and lead generation. How can companies effectively utilize video marketing and strategize their buyer's journey to convert potential leads into loyal customers? Lance Johnson, a serial entrepreneur and marketing expert, delves into the intricacies of marketing strategies that promise to transform your business prospects. He shares his expertise in conversion-optimized marketing strategies, discussing how he transitioned from creating animated explainer videos to establishing a full-service digital agency focused on holistic marketing solutions. Lance explains the critical stages of a buyer's journey, emphasizing the importance of awareness, consideration, and analysis in crafting successful marketing campaigns. He shares a detailed case study, illustrating how strategic video content can attract attention and facilitate customer conversions. By integrating testimonial videos and product demonstrations, Lance shows how businesses can address potential objections and enhance brand credibility. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Lance Johnson, Founder and CEO of Amplomedia, about leveraging video marketing and optimizing the buyer's journey. Lance discusses the frustrations and strategic shifts that led to the growth of Amplomedia, creating an effective buyer journey and video marketing strategy, and considerations when marketing on LinkedIn.

Shamil Shamilov is the Founder of dNOVO Group, a digital marketing agency dedicated to growing legal, medical, and home services businesses. With over 13 years of experience in business development and online lead generation, he has successfully helped scale numerous businesses and retained long-term clients across various niches. Shamil holds a background in political science, having studied in Ireland, but found his calling in the business world, leading to the establishment of his agency. In this episode… In the rapidly changing environment of digital marketing, agile adaptation is essential. Finding your niche while offering diverse services requires strategic foresight and cultivating strong client relationships. How can agencies survive and thrive in this dynamic landscape by reframing unexpected obstacles as opportunities for innovation and growth? A well-seasoned internet marketing professional, Shamil Shamilov shares his journey of transforming a general digital marketing agency into a specialized powerhouse, focusing on legal, medical, and home improvement industries. He recounts his experiences overcoming the challenges of a business split and the pandemic shortly after. Shamil navigated this rocky period by retaining key clients and staff, emphasizing the importance of relationships and resilience. He discussed the strategic choice of not turning away clients from other sectors, enabling his agency to build robust case studies and adapt to the changing demands of the digital marketing world. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shamil Shamilov, Founder of dNOVO Group, about mastering agency evolution and niche adaptation. Shamil discusses how dNOVO Group helps its clients, how to make amicable business breakups and partnerships, the evolution of niche focus and services at dNOVO Group, and agency growth models.

Andrew Morgans is the CEO of Marknology, an Amazon agency specializing in brand acceleration and building. With over 13 years of experience in the Amazon industry, he has helped over 15 brands achieve successful exits and owns eight DTC brands. Andrew has personally worked with leading international brands such as adidas, Marvel, and Swiss. Blending a deep understanding of the Amazon ecosystem with a unique upbringing as a child of two active missionaries, his insights and expertise are sought after by companies around the world. In this episode… Transitioning from a stable career to launching a thriving business in the competitive e-commerce landscape requires a bold vision and a strategic approach. How can one navigate the challenges of market saturation and consumer expectations in this space and thrive? Andrew Morgans, an Amazon expert, shares his story of starting as an e-commerce manager before founding Marknology, a marketplace agency specializing in Amazon. By identifying the need for brands to navigate the complexities of Amazon, he created tailored services to address these challenges. His approach was informed by personal experiences, including pivotal moments that inspired him to take risks and trust in his capabilities. Andrew emphasizes the importance of relationships and innovation, discussing how his agency helps brands launch, scale, and optimize their presence on Amazon. He also reflects on the role of family in his business, noting that his siblings have been instrumental in supporting and growing the company. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Andrew Morgans, CEO of Marknology, about the journey from e-commerce management to founding a successful Amazon agency. Andrew discusses how Marknology revolutionizes Amazon selling for brands, the evolution of its services, Amazon opportunities and growth strategies, and how his past trials shaped his resilience and entrepreneurial spirit.

Dan Gramann is Co-founder of Cultivate Advisors, a business growth advisory firm that helps entrepreneurs scale their businesses, increase profitability, and prepare for eventual exits. Under his leadership, Cultivate Advisors has grown to work with businesses of all sizes, from startups to established enterprises, across diverse industries. With experience launching and leading hundreds of franchises across industries, Dan has supported thousands of entrepreneurs in achieving measurable growth through tailored advisory strategies. In this episode… What does it take to build an agile business that can capitalize on future opportunities? From scaling operations to preparing for a potential sale, how can entrepreneurs position their businesses for sustainable growth? According to Dan Gramann, a seasoned entrepreneur and advisor, building a scalable and sellable business starts with mastering the fundamentals: clear systems, strong leadership, and a focus on measurable growth. He highlights the importance of defining precise processes for sales, marketing, and talent acquisition and creating systems that ensure long-term profitability. Dan also recommends aligning operations with long-term goals, ensuring the business can function independently of its owner and stand out to potential buyers. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Dan Gramann, Co-founder of Cultivate Advisors, to discuss how entrepreneurs can create scalable and sellable businesses. They talk about the key components of a successful business growth strategy, the importance of aligning leadership and talent, and tools for entrepreneurs to measure and improve their business' health.

Dilara Cossette is the Founder of Focus Image Pro, a boutique demand generation agency specializing in human resources tech companies. She has a background in HR and a passion for improving workplace culture and employee engagement. With years of experience in B2B SaaS and digital marketing, Dilara has transitioned from a fractional support role to running a full-fledged agency dedicated to her niche. Dilara believes in hands-on involvement in strategy and implementation, ensuring her team grows in alignment with her personal and company values. In this episode… Have you ever wondered what it takes to make a side gig into a full-scale, thriving business? Do you know how company culture and demand generation impact the success of tech-driven HR businesses? Where does authenticity fit into the equation of building a brand? Dilara Cossette, a demand generation expert, discusses niching down in B2B SaaS, specifically within human resources technology, and the profound impact it has had on her agency's success. She discusses the evolution of demand generation and why understanding your audience's pain points is crucial for conversion. Dilara also reveals how nurturing a company culture based on core values leads to better team performance. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Dilara Cossette, Founder of Focus Image Pro, about demand generation and company culture. Dilara discusses Focus Image Pro and how it helps HR tech companies in demand generation, strategies for effective demand generation, and how to build a thriving culture congruent with a company's core values.

Julie Olson is the Owner and CEO of Turner Lee Consulting & Design, a full-service design agency specializing in brand development, customer research, package design, and print services. Under her leadership, Turner Lee has collaborated with major brands such as Hewlett-Packard and the Golden State Warriors, providing streamlined and cost-effective design solutions. Julie also serves as the SURF Foundation Board Chair and contributes to academia as an adjunct professor at Black Hills State University, mentoring students in personal selling and entrepreneurship. In this episode… In today's fast-paced marketplace, innovative design solutions are pivotal for brands to stay ahead of the competition. By breaking the mold and combining the precision of science with the creativity of design, how can companies redefine their approach to branding and packaging? Can synergy between seemingly unrelated worlds like science and design result in business success? An innovator in developing efficient and successful design strategies, Julie Olson shares how she transformed the design agency landscape by pioneering a virtual model as early as 1998 — before it became mainstream. By immersing herself in her clients' environments and processes, she could tailor her services precisely to their needs. This approach saved time and resources and established her company's reputation as a leader in efficiency and innovation. Julie's unconventional methods led to collaborations with high-profile clients, including Hewlett-Packard, demonstrating that understanding client needs deeply can bridge any industry. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Julie Olson, Owner and CEO of Turner Lee Consulting & Design, about redefining agency operations and client relationships. Julie discusses how Turner Lee came to be, how it acquired its first major client, the tools and processes that streamlined its operations, and her approach to teaching personal selling and fostering student entrepreneurship. 

Gary Sarner is the Founder of ROI360+, a company specializing in revolutionizing law firm marketing. Under his leadership, ROI360+ has become known for crafting media buying strategies that dominate the airwaves, helping law firms expand their reach significantly. Gary is a seasoned legal marketing expert with over 37 years of experience in radio advertising. In this episode… In today's competitive landscape, legal firms must navigate a crowded marketplace to capture the attention of potential clients. Standing out requires more than expertise — it demands strategic branding and authentic connections that resonate with individuals during critical moments. So, how can these firms leverage innovative approaches and personalized communication to ensure they remain at the top of their clients' minds when they need them most? Gary Sarner, a legal marketing expert, dives into the transformational strategies that can catapult a law firm from obscurity to prominence. He discusses his evolution from radio to founding a legal marketing agency, sharing pivotal moments that defined his path. Gary discusses how his agency doesn't just focus on delivering results, but also on creating impactful media campaigns that dominate the airwaves. His insights into the subtle nuances of radio advertising, the significance of staying true to one's “why,” and the art of cultivating relationships offer invaluable lessons for any business looking to enhance its reach and relevance. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Gary Sarner, Founder of ROI360+, about redefining legal marketing strategies. Gary shares his journey from a budding radio salesperson to a legal marketing powerhouse, the pivotal moment that led him to launch ROI360+, and the mistakes and lessons he's learned in legal marketing.

Rob Murray is the CEO and Co-founder of Intrigue Media, a Certified B Corp marketing agency that services landscaping companies across the US and Canada. Intrigue helps companies build a strong digital presence, generate consistent leads, and promote long-term growth. Under Rob's leadership, Intrigue has serviced over 1,000 clients since its inception in 2006. Rob has a background in marketing from the University of Guelph and hosts the IM Landscape Growth Podcast, where he shares insights from industry experts and discusses practical marketing tips. In this episode… Finding your niche can feel like discovering the missing piece of a puzzle. For many entrepreneurs, refining their focus is the key to unlocking business growth, but the process can be overwhelming. How do you determine where to direct your energy to maximize impact and create a purpose-driven business? According to Rob Murray, a seasoned entrepreneur and marketing expert, the key lies in aligning your values, expertise, and the needs of your most successful clients. He highlights that focusing on a specific niche not only improves customer satisfaction, but also allows you to stand out in a crowded marketplace. This intentional approach helped him transform a small marketing project into a thriving business by narrowing his focus to the landscaping industry, an area that yielded the highest level of engagement and growth. Rob emphasizes that niching down creates opportunities to build trust, deepen industry expertise, and deliver unparalleled value. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Rob Murray, CEO and Co-founder of Intrigue Media, to discuss finding your niche and building a purpose-driven business. Rob shares how his company evolved from local advertising to a specialized digital marketing agency, the importance of aligning values with strategy, and actionable advice for overcoming common marketing mistakes.

Ben Jackson is the Owner and Executive Director of The Writing Salon, a creative writing school dedicated to supporting adults in their storytelling journey. With an extensive background in teaching composition, literature, and creative writing, he has contributed to various educational institutions, including the University of San Francisco. Ben's poetry has been featured in prominent journals and magazines, earning him several accolades and fellowships. After taking over The Writing Salon in 2016, he has focused on expanding the school's community-oriented approach to foster a supportive environment for aspiring writers. In this episode… In a rapidly evolving world, fostering a vibrant community of storytellers requires passion and adaptability. The challenges of unforeseen circumstances, such as a global pandemic, have necessitated innovative approaches to nurture supportive environments for writers. So, how can we cultivate a resilient and engaged literary community that thrives on connection and collaboration? Literature and creative writing expert Ben Jackson delves into the story behind The Writing Salon's inception and its 25-year legacy. He highlights the importance of building a supportive team and how they've adapted to the ever-changing landscape of adult education. From individual anecdotes of student success to the strategies that have fostered growth, Ben provides insight into the art of nurturing a creative writing community. By offering various classes and fostering one-on-one mentorships, The Writing Salon stays true to its mission of encouraging the storytelling passion within each writer. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben Jackson, Owner and Executive Director of The Writing Salon, about the enriching experience of writing and fostering creative communities. Ben discusses the inspiring 25-year journey of The Writing Salon, how it pivoted during COVID-19 and ensured continuity for its students, and how it advertises itself in the competitive market.

Mark Sibilia is the Founder and CEO of MPP Marketing Group, an industry leader in restaurant and food service marketing. He has over five decades of marketing experience, specializing in the restaurant industry. Mark is also the Founder of Graphika Print Solutions, a print management company, and the visionary behind ColorSuite, a color printing re-production software. Dan Sibilia heads the digital division at MPP Marketing Group, contributing 17 years of experience to the family business. He has helped the company navigate the challenging landscape of transitioning from print marketing to digital marketing. In this episode… Succeeding in the competitive food and restaurant industry is a challenge. It requires more than offering delicious products: you must also know how to effectively market your business. Where can you find an agency to partner with you in building your brand and boosting your bottom line through a range of marketing services and products, all as part of a cohesive marketing strategy? Marketing experts Mark and Dan Sibilia explore their incredible journey from operating a small print broker business to mastering the ever-evolving world of restaurant marketing. They dive deep into the world of food industry marketing, highlighting transformative strategies, from mouthwatering pizza flyers to robust digital campaigns. They share their expansion from print to a robust suite of digital services that continue to push the boundaries of what's possible in marketing. The father-son duo also discuss their challenges during COVID and the lessons they learned in diversification and resilience. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Mark and Dan Sibilia of MPP Marketing Group about the powerhouse strategies that reshaped food industry marketing. They discuss MPP Marketing Group and what it offers, the integration of digital options into traditionally printed restaurant marketing materials, and the transformative deal with Uber Eats that changed the trajectory of MPP Marketing Group.

Dalton Piche is Founder of Members Media, a music marketing platform revolutionizing the industry. Members Media boasts over one billion annual streams for clients, including high-profile artists like Billie Eilish and Bruno Mars. With a background in music as an artist himself, Dalton was motivated by the challenge of promoting music effectively, leading to the creation of Members Media. He empowers artists with opportunities to reach new audiences and has expanded to offer services like playlist promotion, social media advertising, and agency partnerships. In this episode… In today's music industry, independent musicians face the daunting challenge of standing out among mainstream stars. However, with the right strategies and an understanding of the complex landscape of music promotion, they can carve out their unique space in the spotlight. So, how does one navigate the complex landscape of music promotion successfully? Dalton Piche, the mastermind behind Members Media, reveals the hardships and triumphs of innovating within music marketing. He describes how he transformed his struggles as an emerging artist into an opportunity by founding a marketing platform that assists musicians in gaining the exposure they deserve. Dalton dives into the evolution of his agency, detailing its expansive range of services that propel artists into newfound fame. He shares valuable insights on playlist promotion, social media advertising, and the strategic transparency that guides their approach. He also opens up about his journey from starting out, managing a team's growth from one to 18, and the critical learning curve of the business. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Dalton Piche, Founder of Members Media, about finding success in music marketing. Dalton discusses the inspiration behind Members Media and its mission to support artists, why Spotify playlist promotion is a popular and effective strategy for reaching new listeners, and their success stories in amplifying music.

Thaddeus Tondu is the CEO and Co-founder of On Purpose Media, a digital marketing agency specializing in services like web design, social media management, branding, and pay-per-click advertising to help businesses achieve real results. On Purpose Media is known for effectively assisting home service contractors dominate their markets — particularly HVAC, plumbing, and electrical. Thaddeus is a digital marketing expert with a track record of building a seven-figure business from the ground up. He is known for his candid approach and commitment to transparency, which has transformed the digital marketing landscape for home service industries across North America. In this episode… Navigating the shift from traditional media to a dynamic digital powerhouse poses significant challenges for entrepreneurs. Adaptability and strategic foresight are essential as market landscapes evolve rapidly. Embracing innovation and rethinking business models, how can leaders successfully chart a course toward sustained growth and relevance in the digital age? Thaddeus Tondu, a digital marketing expert, delves into how his agency was conceived and rose to success during the unpredictability of the COVID-19 pandemic. He shares strategies for acquiring those first crucial clients, building rapport, and the significant choice to specialize in certain industries to drive value. Thaddeus also explores the lessons learned from high-profile mentors, tells us why culture is the bedrock of his agency, and gives insights into the power of authentic branding. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Thaddeus Tondu, CEO and Co-founder of On Purpose Media, about building and scaling a niche digital marketing agency. Thaddeus discusses On Purpose Media and what it does, effectively managing tough conversations with employees and clients, and its strategic decision to niche down to focus specifically on HVAC, plumbing, and electrical.

Chris Herbert is the Founder of Mi6 Agency, a technology marketing and customer development firm dedicated to fostering small business growth and entrepreneurship. A former professional squash player, he has held positions as a marketing specialist and marketing director for various organizations, including laser eye care centers and technology firms. Additionally, Chris hosts the Rural Entrepreneur Podcast, where he explores sustainable and responsible business growth within rural communities. He is also a founding member of AREA 81, a firm committed to the development, acceleration, and success of rural entrepreneurs. In this episode… In the dynamic world of entrepreneurship, the ability to turn challenges into opportunities is a hallmark of successful leaders. By identifying innovative solutions and adhering to core values, they pave the way for sustainable growth in their ventures. What essential strategies can aspiring entrepreneurs adopt to navigate the complexities of launching and scaling their businesses? Chris Herbert, a professional marketer, delves into the practical marketing insights and solutions he provides to small businesses. He discusses the importance of relationships, responsiveness, and how to integrate marketing into a business's core. His innovative agency aims to combine community engagement with entrepreneurial ventures to foster sustainable growth in rural Canadian markets, using his well-honed marketing framework. Chris's approach involves creating value exchanges, developing search-optimized content, and strategically analyzing stakeholders and channels. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Chris Herbert, Founder of Mi6 Agency, about practical frameworks for sustainable business growth. Chris talks about Mi6 Agency and how it assists small businesses, Mi6's marketing framework for business sustainability and growth, how AREA 81 aims to empower rural entrepreneurs in Canada, and the power of patience, understanding, and value delivery in the selling process.

Jason Hunt is Co-founder of Merged Media, a leading digital marketing agency specializing in SEO, social media, and advertising strategies to drive business growth. Under his leadership, Merged Media has achieved significant client success, rapidly scaling businesses. Known for his innovative marketing solutions, Jason is a past rockstar turned marketer, author of Drop the Mic Marketing, and host of Drop The Mic Podcast, where he interviews industry leaders on cutting-edge topics. With over a decade of experience, he has been a featured speaker and host at marketing conferences worldwide, such as Ad World, LeadsCon, The Affiliate Summit, and The European Summit. In this episode… In the entrepreneurial world, standing out is vital — especially in the competitive digital marketing realm. Have you ever wondered how some companies seamlessly merge and thrive, achieving success in a saturated market? What are the secrets behind turning a simple idea into a thriving business, and how does one navigate the challenges of partnerships and integrations? Jason Hunt, a digital marketing and AI expert, offers insights into these questions through his journey in building a leading digital marketing agency. He solved the issues of market saturation and business expansion by merging his social media agency with a top SEO company, creating a more comprehensive service offering. This strategic move allowed them to stand out, leveraging the strengths of both companies to drive growth. Jason highlights the importance of partner fit, detailed role definition, and shared visions, which were instrumental in the smooth transition and success of the merger. He emphasizes the value of building a recognizable brand and establishing trust with clients — crucial factors in maintaining long-term business relationships and generating high-quality leads. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jason Hunt, Co-founder of Merged Media, about innovative digital marketing and agency growth strategies. Jason discusses the origin story of Merged Media, tips on navigating partnerships and mergers, how agencies can stand out amidst the noise in the digital marketing space, and smart marketing tactics for boosting customer engagement.

Aaron Levenstadt is the Founder of Join Agency Alliance, an advisory board composed of former agency owners who have exited their businesses. He has built and sold multiple agencies, including Pedestal Search, which emerged from his experience as one of the original members of Google's search analytics team. As an investor, Aaron supports agencies and entrepreneurs through coaching, connections, and advisory board development. In this episode… In today's competitive business landscape, many agency owners face the challenge of effectively marketing their services while avoiding common pitfalls. So, how do you transform your agency's sales and marketing strategies to ensure success? Aaron Levenstadt, a two-time agency founder, delves into the key elements you need to master to elevate your agency's growth and maintain a compelling marketplace presence. He demonstrates how he navigated agency challenges by sharing his experiences and strategies in the agency world. He emphasizes the importance of presenting information in the correct order during sales pitches, highlighting that understanding and addressing the prospect's problems should come before showcasing your services. Aaron also shares insights into human psychology in sales, stressing the need to engage both the reptilian and modern cortex brains to establish trust and credibility. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Aaron Levenstadt, Founder of Join Agency Alliance, about mastering agency sales and growth. Aaron discusses major sales mistakes agencies make and how to avoid them, the three vital steps before pitching your services, the value of role models, and how Join Agency Alliance helps businesses scale.

Al Scornaienchi is the President and CEO of Agency59, an independent advertising agency based in Toronto specializing in creative solutions for its clients. Under his leadership, Agency59 has maintained its relevance and competitiveness against larger multinational firms, serving prominent clients like Mercedes-Benz and Labatt. Al began his career at J. Walter Thompson, famously working on the Pepsi account during its Michael Jackson era, and he later helped establish the Vancouver office of Chiat/Day. In his tenure at Agency 59, Al has focused on fostering a strong company culture and planning for succession, ensuring the agency remains innovative and adaptable in a rapidly changing industry. In this episode… Have you ever wondered what it takes to run a successful advertising agency in a world dominated by large corporations with deep pockets? What makes a mid-sized independent agency nimble enough to stand out amidst industry titans? How does such a company adapt to the rapid changes and trends within the advertising world? Al Scornaienchi is a seasoned professional who has witnessed the evolution of advertising from the age of Pepsi campaigns through digital transformation. He explains how his agency has navigated the competitive landscape of the advertising world, embracing change by integrating technology, digital marketing, and a forward-thinking approach to creative direction and succession planning. By sticking to what Agency59 does best and cultivating a culture of flexibility and open communication, the agency retains talent and keeps clients satisfied. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Al Scornaienchi, President and CEO of Agency59, about thriving as an independent agency in a competitive market. Al discusses how Agency59 thrives amid advertising giants, the evolution of its services, how saying “no” to some projects can safeguard relationships, and tips for productivity, recruitment, and retaining top talent.