INspired INsider with Dr. Jeremy Weisz

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INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

Dr. Jeremy Weisz


    • Nov 25, 2021 LATEST EPISODE
    • weekdays NEW EPISODES
    • 40m AVG DURATION
    • 845 EPISODES

    Listeners of INspired INsider with Dr. Jeremy Weisz that love the show mention: eliciting, jeremy's, jeremy knows, abel, real business, ceos, effortless, best questions, founders, insider, always learning something, best interviews, follows, overcome, podcast listener, cancer, dr, get better, greater, jay.



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    Latest episodes from INspired INsider with Dr. Jeremy Weisz

    How to Craft a Compensation Scheme that Attracts and Motivates the Right People For Your Company With Verne Harnish, Owner Scaling Up

    Play Episode Listen Later Nov 25, 2021 41:50


    Verne Harnish is the Founder of the world-renowned Entrepreneurs' Organization (EO), an establishment with over 16,000 members worldwide. Verne has been chairing EO's premiere CEO program held at MIT for 15 years and counting. He's also the Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners in six continents. Verne has spent the past four decades helping companies scale.  He is the author of multiple books, including the best-seller, Mastering the Rockefeller Habits, The Greatest Business Decisions of All Time, Scaling Up, and his latest book, Scaling Up Compensation: 5 Design Principles for Turning Your Largest Expense Into a Strategic Advantage. In this episode… With brands taking new routes in their compensation plans and workers wanting to get the most value for their work, your compensation scheme can become a strategic advantage when done right. Unfortunately, many business leaders wrongly set up their compensation plans, so their most considerable expense has become a downer. How then do you craft a fair compensation plan that attracts and motivates the right people for your company? What do you do about compensating management staff fairly when their contributions are hard to measure, especially for a service business where people ‘eat what they kill?'  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Owner of Scaling Up, Verne Harnish. They discuss why compensation is top of mind for businesses today, mistakes leaders make when setting up compensation plans — and what to do about it, the best ways to structure compensation, and more!  


    "I Don't Have Time to Start a Podcast" & 10+ Reasons How Podcasting Will Save You Time

    Play Episode Listen Later Nov 23, 2021 26:19


    Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractical Solutions & Massage. John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the Host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. In this episode… If you already have meetings with your referral partners, potential clients, and other people you admire on your schedule, then that's all the time you need for a podcast. But if you don't have these people on your schedule already, a podcast is a great method to do so and get value from it. You gain and give value by having a podcast — from saving travel time, networking on a deeper level, fast-tracking your sales process, giving to your best relationships, and more. Having a podcast is the smart way to create value if you've been trying to achieve all this. So how do you begin?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Co-founder of Rise25 and the Host of the Smart Business Revolution Podcast, John Corcoran. Together they talk about saving networking and referral marketing time through podcasting, uncommon ways to give and get value from a podcast, and much more.


    What Is Your North Star? With Ronald Diamond, Founder and CEO of Diamond Wealth

    Play Episode Listen Later Nov 18, 2021 23:08

    Ronald (Ron) Diamond is the Founder and CEO of Diamond Wealth, a boutique financial services firm catering to 100 single-family offices' unique needs ranging in size from $250 million to $30 billion.  At Diamond Wealth, Ron helps single-family offices navigate the entire spectrum of investments, including advice on investments in private equity, real estate, and venture capital. They have investment banking, private investment, environmental and social governance, and philanthropy divisions.  Ron is also the Chair of TIGER 21 in Chicago. TIGER 21 is the premier peer-to-peer learning network for high-net-worth individuals. In this episode… As the world changes around you and people search for opportunity, it's vital to focus on one question: what is your north star? While you think about it, remember you're a business owner creating wealth — what comes after that big exit?  This episode is packed with insight about being the go-giver, providing value, and getting it back as wealth. But wealth and succession planning are not nearly talked about enough. Our guest, Ron Diamond, peels back the layers of wealth growth and transfer, but beyond all that, he wants you to do it from your north star.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Diamond Wealth, Ron Diamond. They discuss the fragmentation in family offices and how Ron is trying to solve it, why wealth transfer is declining, the foundation for wealth growth and transfer, and what your north star has to do with all of it. Stay tuned.

    Ed Challenged Me... How Do You Push Yourself? With Ed O'Keefe, Co-Founder of Consulting For Equity

    Play Episode Listen Later Nov 16, 2021 42:37

    Ed O'Keefe is the Co-founder of Consulting For Equity, where he teaches Roland Frasier's CFE™ method that generated 20,000 new customers through a 5 Day Challenge. Ed is also the Author of the book Time Collapsing! The New Art of Speed, Money, Power, and Meaning. He has used his time collapsing methods to leap to the top of industries. He has started multiple companies from scratch and built them up to seven and even eight figures. In the dentistry field, Ed sold over $50,000,000 in marketing systems and seminars. He started Marine Essentials and has sold over $60,000,000 in health supplements. On top of having seven kids and running his businesses, Ed is a graduate of Kokoro 40, the 51-hour mini hell week challenge created by Commander Mark Divine. In this episode… How do you push yourself to do what scares you? Many people stop themselves from doing physical challenges by thinking that others who have achieved these feats do not feel the same pain.  The episode is about pushing yourself mentally and physically and having others help drive you towards your goals. Ed O'Keefe has been through it. He was a graduate of Kokoro 40, a 51-hour mini hell week created by Commander Mark Divine. If you want to successfully take on a physical feat or challenge, this episode is for you!  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder of Consulting For Equity, Ed O'Keefe. Ed challenges Jeremy to do a Murph, and they discuss how people stop themselves from taking on physical challenges, the importance of remaining positive and present, and how to do what scares you to death. Stay tuned.

    [Top Agency Series] Expanding Your Brand Impact Through Social With Duncan Alney of Firebelly Marketing

    Play Episode Listen Later Nov 11, 2021 47:00

    Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more brands. Duncan is also the Host of the Firebelly Social Show, a podcast that features top entrepreneurs in the food and beverage space on a mission to make the world better. In this episode… Social media can expand your brand's impact and help you become a likable brand, but there's one big problem: many brands do not know how to connect with people on social media, so they leave money on the table. However, you can change that quickly by utilizing social channels that are relevant to your brand.  How do you know which social channels are great for your brand? Which platforms are often overlooked but are a great place to connect with your potential customers? Today's guest is here to answer all of your social media marketing questions.  To find out how to take your brand's social game to the next level, listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Duncan Alney, Founder and CEO of Firebelly Marketing. You don't want to miss a minute of this episode! They discuss the underutilized social channels you should get on quickly, social trends to help your brand become more likable, and lots more.

    The Barefoot Wine Story: How Hardship, Hustle, and Heart Built America's #1 Wine Brand With Michael Houlihan, Founder of Barefoot Wines

    Play Episode Listen Later Nov 9, 2021 73:20

    Michael Houlihan is a highly sought-after business strategist, keynote speaker, consultant, and corporate trainer. He is the Founder of the iconic Barefoot Wine brand, which eventually was acquired by E & J Gallo.  After selling the company, Michael and his partner Bonnie Harvey co-authored The New York Times best-selling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand. His latest venture is Business Audio Theater, which performs founder stories in audiobook format to improve employee acquisition, engagement, and tenure. In this episode… Inspirational stories, the sheer hustle behind building a household brand, and the heart that keeps going no matter what: today's guest, Michael Houlihan, shares it all. He takes us back to when Barefoot Wines was an accidental idea, the arduous task of winning shelf space in retail stores, and why worthy cause marketing was not a cool thing to do back in the day — but it paid off.  And just when you think you've learned the biggest lesson, Michael drops how to implement change in your company quickly and how it was the lifeline for Barefoot Wines. On top of that, Michael reveals top insights for effective worthy cause marketing in today's wine business space, why sharing your founder story is an HR hack, and lots more valuable lessons.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and Drew Hendricks of the Legends Behind the Craft podcast. Together they host Michael Houlihan, Co-founder of Barefoot Wines and Business Audio Theater. They talk about the Barefoot story like you've never heard it — from idea to exit, the hard lessons in-between, and how the story became a best-selling book and an award-winning audio play. Stay tuned.

    How to Sell Your Online Business for Top Dollar - The EXITPreneur's Playbook

    Play Episode Listen Later Nov 4, 2021 48:36

    Joe Valley is a serial entrepreneur, M&A Advisor, podcaster, and Partner at Quiet Light, one of the top online business brokerage-advisory firms in the world. He is the author of The EXITPreneur's Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success and host of the Quiet Light Podcast. As a Certified Mergers & Acquisitions Professional and a frequent guest expert in mastermind groups, AMAs, podcasts, and speaker events for entrepreneurs worldwide, Joe has mentored thousands of entrepreneurs who want to manage their own exit. In this episode… Do you have the stamina to pursue a dream, fail big, and still keep going? Joe Valley's honesty and integrity are evident as he shares raw stories of failure, greed, lessons learned, and building his company to help other entrepreneurs succeed. There is an overwhelming success that can be achieved if you are persistent, open to learning, building relationships, growing, and simply being a good person. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz talks with Joe Valley, a Partner at Quiet Light, to hear his insight on becoming a successful serial entrepreneur and best-selling author. Joe also shares the benefits of utilizing media for advertising, tips for buying and selling a business, and how to epically fail — and still succeed. Stay tuned!

    [Top Women Leaders & Chicago Business Series] How Brands Connect to Their Biggest Advocates to Amplify Their Message With Peggy O'Flaherty of Mavely

    Play Episode Listen Later Nov 2, 2021 26:44

    Peggy O'Flaherty is the Chief Community Officer and Co-founder of Mavely along with Sean O'Brien and Evan Wray. Mavely is a company solving the issue of rising customer acquisition costs for direct-to-consumer brands while driving consumer product discovery and additional income for everyday families. Mavely helps build growth opportunities for millions of retailers and entrepreneurs by fostering a relationship between brands and their advocates. They have a community of over 25,000 creators and entrepreneurs and service over 200 brands. Before Mavely, Peggy co-founded OneParish, an app designed to foster engagement within church communities. In this episode… With media buying, customer acquisition costs will continue to rise — but what can brand owners do about it? How do you reach your ideal customers and turn them into advocates for your brand without paying cut-throat prices? No better way than to engage everyday people.  Consider it word-of-mouth at scale without the hassle of building a community from scratch. That's precisely what Peggy O'Flaherty and the team at Mavely provide to help brands amplify their message organically. Do you want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder and Chief Community Officer at Mavely, Peggy O'Flaherty. They discuss the power of brands connecting to their most prominent advocates, generating word-of-mouth marketing at scale, and more. Tune in for free. 

    [Top Agency Series] How to Use Video to Shortcut the Sales Process With Marty McDonald, Co-Founder of Bad Rhino

    Play Episode Listen Later Oct 28, 2021 38:35

    Marty McDonald is the Co-founder and CEO of Bad Rhino, a full-service social media marketing agency based in Pennsylvania. The company services and specializes in e-commerce, community management, online branding, content creation, and more. Their clients include craft beer, golf, staffing and recruiting, and hospitality companies, among clients in many other industries. Marty has used social media strategies to actively recruit and build an online marketing business for over 18 years. Marty also wrote the book Great Beer is Not Enough and hosts a podcast, Taps and Tees. At Bad Rhino, Marty has worked with the PGA of America, Laser Putt, indoor golf simulator companies, and he runs Golf Fanatics and Golf Cheapskate.  In this episode… Google and Facebook ads are great ways to get people into your sales funnel, but if you're not doing videos yet, you're missing out on the chance to shortcut your sales process. With video, you can reduce your sales funnel from five steps to three. It's that effective, but many people do not know the most efficient way to use this type of digital media.  Video can significantly increase your brand awareness, lead flow, the quality of business you attract, and it can impact how you target your ideal customers. It starts by addressing ideal customer questions to create valuable content, which could be the beginning of a faster sales process. The big question is how do you do this?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Marty McDonald, Co-founder and CEO of Bad Rhino. They discuss the power of video to shortcut your sales process, the types of video content Marty has found super helpful, where your videos should reside, and more. 

    [Top Agency Series] How to Secure 20 Million Dollars in Sponsorship Deals And Negotiate the Naming Rights for a Stadium With Vicki Higgins

    Play Episode Listen Later Oct 26, 2021 41:12

    Vicki Higgins is a sponsorship and brand partnership expert. She is the Founder and CEO of the CXP Agency and host of the Sponsorship Mastery podcast. She negotiated the 2019 naming rights for Toyota Arena and landed over $20 million in sponsorship deals since 2018 with brands like Toyota, Coca-Cola, American Express, Lucas Oil, and more.  Before starting CXP Agency, Vicki worked with a major NBA sports franchise and an international airline. She was an executive with a few of the most prestigious tourist destinations in the US. In this episode… As the world continues to recover from the COVID-19 pandemic, venues and event owners seek strategic partnerships through sponsors. However, finding a brand that is the right fit is a struggle. Even worse, brands are pickier about the venues or events they sponsor.  The problem is venue and event managers do not know how to make the business case for sponsorship. On the other hand, brands are finding it challenging to justify sponsorship spending despite its vast benefits. Whether you run a venue, an event, or a company, this episode is packed with answers for all things relating to sponsorship.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Vicki Higgins, Founder and CEO of CXP Agency. They discuss how Vicki helped broker the naming rights deal for Toyota Arena, some creative sponsorship examples, how to turn sponsorship into a strategic partnership, options for venue and event owners, and lots more.

    How To Build Deeper Relationships (And How To Handle a Shoved Fact) With Andrew Warner of Mixergy

    Play Episode Listen Later Oct 21, 2021 57:04

    Andrew Warner is the Founder of Mixergy, where he has interviewed over 2,000 entrepreneurs. He's the author of Stop Asking Questions, a guide for interviewers and anyone who wants to learn more from the people they admire. Andrew was a marathon runner who did a marathon in every continent in his 20s. He used credit cards to create a business with his younger brother that generated over 30 million dollars a year. In this episode… The depth of relationships is powered by the good conversations that drive them. Unfortunately, not many know how to engage in meaningful conversations, so they struggle to start — and build — valuable relationships. And in today's business world, relationships are everything.  How do you have insightful conversations that strengthen relationships without making anyone feel drilled and vulnerable? When people show resistance about a topic in their lives you're interested in, how do you overcome that and cut through the resistance?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Mixergy Founder Andrew Warner. They discuss interviewing techniques for building deeper relationships, getting people to open up, overcoming self-doubt, why you should never end a conversation on a low point, and more.

    Becoming an Athlete in Business with Tracy Deforge, Shawn Springs, and Donte Whitner

    Play Episode Listen Later Oct 19, 2021 42:14

    Tracy Deforge is the CEO and Co-founder of The Players' Impact. The Players' Impact is a platform that empowers athletes and businesses exclusively for current and former professional athletes looking to preserve and build wealth through their premier private market investment opportunities. Some of their community members include Tracy McGrady, Gabby Douglas, and many more. Their portfolio companies include Cameo, DraftKings, Robin Hood, and others.  Shawn Springs is the CEO of Windpact, a materials data and technology company located in Leesburg, Virginia. He is passionate about protecting the next generation of kids, and the inspiration behind founding Windpact stems from his 13 seasons playing in the NFL. In 1997, he was drafted third overall in the first round, spent time with three teams — the Seahawks, Washington Football Team, and New England Patriots — and was in the Pro Bowl.  Donte Whitner was an 11 year NFL veteran, three-time pro-bowler, eighth overall pick in the 2006 NFL Draft, All-American at The Ohio State University, and NFL TV analyst with CBS Sports. He is a Partner and on the Athlete Advisory Board at Kirtland Hills Capital. Donte is also an accomplished real estate developer, NFLPA President of the Orange County Chapter, and sits on the advisory board of several organizations that help athletes understand the importance of financial literacy. In this episode… As an athlete, you have the power to do what you want with your money. Suppose you're looking to go into business or invest in any company. In that case, you need to change your mindset and take responsibility for the process, including vetting the professionals you want to work with. That can only happen with a change of perspective since many professional athletes are used to having professionals readily available to them.  How do you take ownership of your business life and understand it as well as you know your sports? Also, keeping in mind that the lifespan of your professional career is short, how do you start to plan your future, so you don't go bankrupt when you quit playing?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Tracy Deforge, Shawn Springs, and Donte Whitner. They discuss and expose the truth about being an athlete in business, the mindset needed, the professionals to vet, the mentors to keep, and the low and high points of the journey. Stay tuned.

    Important Numbers for a Successful Customer Acquisition Campaign with Todd Brown

    Play Episode Listen Later Oct 14, 2021 60:28

    Todd Brown is the Founder of the E5 Method. He's considered one of the top authorities on engineering profitable customer acquisition campaigns, and they have clients in over 64 countries operating in over 71 different markets.  Todd has helped his students engineer six and seven-figure marketing campaigns. His list of coaching students, consulting clients, and subscribers are some of the who's who of A-list entrepreneurs. In this episode… Two numbers are crucial in direct response marketing for customer acquisition and generating buyers at scale. What are these two numbers, and how do they impact your business?  One is the cost per acquisition (CPA): how much does it cost you to acquire a new buyer? The second is the average order value (AOV): the average amount of money that a buyer spends the day they become a buyer with you. Many entrepreneurs are obsessed with keeping their CPA low, but what's most important is increasing the AOV. So how do you increase AOV and the overall performance of your campaign?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Todd Brown. They discuss risk reversals, levels of prospect awareness, the economics of customer acquisition, how to create an irresistible offer, and more! Stay tuned. 

    [Venture Capital Series] Founding the Next Apple With Richard Melmon of Bullpen Capital and NSV Wolf Capital

    Play Episode Listen Later Oct 12, 2021 47:36


    Richard Melmon is a pioneer in the technology industry. He launched the first spreadsheet, VisiCalc, he was in charge of the early advertising for Apple, and he launched the first digital watch at Intel. Richard is the Co-founder of Electronic Arts, a company with a $30 billion market cap. He also co-founded Melmon Tawa & Partners, a high-tech advertising agency acquired by Livingston and Co. in 1989. Richard built and sold Objective Software to Asymetrix in 1993. He has co-founded and built many businesses ever since.  More recently, Richard co-founded Bullpen Capital in 2010 with Paul Martino and Duncan Davidson and has led several of its key investments, including Braze and Homelight. Richard is also is Managing Partner at NSV Wolf Capital. In this episode… One common thread among successful entrepreneurs is that they have built companies that failed. Richard Melmon is no exception. He thought all that a company needed to succeed was good marketing, but that became his most significant career regret.  Fast forward many successful exits later, Richard shares some of his entrepreneurial battle scars that could set you straight on your way to building the next Apple. Why does Richard think everyone else is wrong about AI being the future? What is that one thing a company must get right to succeed?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Richard Melmon, Co-founder at Bullpen Capital and NSV Wolf Capital. They discuss Richard's tech background, his running with Steve Jobs, Bill Gates, co-founding Electronic Arts (EA), becoming a venture capitalist, the many scars along the way, and skepticism about AI. Stay tuned! 


    [Top Agency Series] Turning Objections Into Sales With Rohan Sheth, Co-Founder and CEO of GrowRev

    Play Episode Listen Later Oct 7, 2021 40:22


    Rohan Sheth is the Co-founder and CEO of GrowRev, a digital agency that helps companies grow their businesses online. They've handled over $100 million in ad spend for 1000s of companies resulting in over $600 million in returns. Rohan founded GrowRev with Matt Farmer.  Rohan's sales journey began in high school when he imported pocket bikes and sold them to his friends. He cut his teeth selling $13,000 education packages door to door, and in a few short months, was the "go-to" guy to close impossible leads. Since then, Rohan has worked with companies like Clickfunnels, Tony Robbins, Dean Graziosi, and many more. In this episode… One-on-one selling is brutal, but imagine having to do it going door-to-door. The chances are that you'll face rejection nine times out of 10, but by the time you become good at selling, you'd have mastered the art of dealing with rejections. That's precisely the story of today's guest, Rohan Sheth.  Rohan takes us back to the time he did door-to-door sales, where he was rejected often. He talks about the mindset needed to continue and how he flipped those rejections to close sales. Although he now makes one-to-many sales, Rohan uses the lessons he learned from door-to-door sales to overcome objections today. Want to hear about all of these lessons?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Rohan Sheth, Co-founder and CEO of GrowRev. They discuss Rohan's sales experience, lessons about overcoming rejection, his foray into direct response marketing, what copywriting greats like Jay Abraham and Dan Kennedy taught him, and how he's using all of that to help companies grow. Stay tuned. 


    Processing Recurring Payments Effortlessly And Raising Prices Guilt-Free with Dodd Caldwell of MoonClerk

    Play Episode Listen Later Oct 5, 2021 35:58

    Dodd Caldwell is the Co-founder and CEO of MoonClerk, a web-based software company that helps businesses accept one-time and recurring payments online without any coding. Dodd is also the President of Rice Bowls, a creative nonprofit that partners with grassroots orphanages in eight countries to feed hungry children. Before that, Dodd founded an e-commerce company that he sold, and he led international chain sales efforts for his family's manufacturing business In this episode… Every business owner wants to get paid quickly. They find it even better when such payments are recurring and forgo the stress of writing code or managing a developer team. Unfortunately, many small businesses still struggle with payment processing, and it's hurting their business.  Today's guest on the show, Dodd Caldwell, runs a payment platform that helps solve the recurring payment headache with a dash of personalized support and low fees. Bootstrapped and having had to raise prices twice, their progress has not been nearly as pretty and seamless as their platform. So if you are a small business that is struggling to raise prices and wants to solve recurring payment problems, you don't want to miss this interview.  This episode of the Inspired Insider Podcast with Dr. Jeremy Weisz features Dodd Caldwell, Co-founder and CEO of MoonClerk. They talk about how — and why — Dodd started MoonClerk for small businesses. And as you listen along, you'll find out why MoonClerk is better for you than Stripe, why they're bootstrapped, and how they've survived after raising prices by over 60%. 

    The Intersection Between Comedy and Business with Comedian Elon Gold and CEO of Get Visible, Jason Ciment

    Play Episode Listen Later Sep 30, 2021 61:06


    Elon Gold is a comedian and actor who has starred in FOX's Stacked and NBC's In-Laws. His one-hour stand-up special on Netflix, Elon Gold: Chosen & Taken, received wide acclaim from audiences and peers alike. It is currently streaming on Amazon Prime. He has made ten appearances on The Tonight Show and had a recurring role on FOX's hit show, Bones. Elon was a writer and performer on ABC's The Dana Carvey Show and has guest-starred on Frasier, The Mentalist, and Chappelle's Show, among others.  Elon made stellar appearances on The Late Late Show With James Corden and Comedy Central's This Week At The Comedy Cellar. Millions around the globe have shared his routines. Elon is also currently featured in the Hulu movie The Binge and season 3 of HBO's Crashing, playing his most challenging role yet…himself. Elon can be seen opposite Larry David in a recurring role in the upcoming 11th season of Curb Your Enthusiasm. Jason Ciment is the Founder and CEO of Get Visible, a digital marketing agency that helps companies with their website search engine rankings, online ad campaigns, and much more. Jason calls himself a “digital marketing assassin,” due to his reputation for growing traffic, leads, and revenue for his clients.  Jason has written several publications in regards to digital marketing strategies, SEO tactics, and winning online. He authored the book I Need More Clients: Digital Marketing Strategies That Grow Your Business, which serves as a step-by-step guide to utilizing web tools and digital strategies. Before founding Get Visible, Jason worked in executive roles for MagMall.com, MagazineSubscription.com, Adrecom.net, and Playknits Inc. He received his bachelor's degree from Yeshiva University and his law degree from Fordham University School of Law. In this episode… As ironic as this will sound, it's true — there's nothing funny about the comedy business. It's a life of rejection for the comedian by day and laughter for others by night. How do you find the strength to carry on making others laugh when no one cares about how hard your life has been up to that point?  That's the beginning of the intersection between comedy and business. It's the grind: the pure hustle, the constant rejection, and the need to show up regardless. So if you've ever thought comedians have it funny, wait until you hear Elon Gold talk about his biggest rejections or Jason Ciment reflect on the travails of agency life.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring comedian Elon Gold and the CEO at Get Visible, Jason Ciment. They talk about how comedy is like a service business that struggles with rejection, how to handle the rejection, how Elon's craft has evolved, lessons from other comedy greats, and loads of jokes in-between. You don't want to skip a second!


    [Venture Capital Series] Becoming a Serially Successful Entrepreneur with Paul Martino, Co-Founder of Bullpen Capital

    Play Episode Listen Later Sep 28, 2021 54:51

    Paul Martino is a Venture Capitalist and a Managing General Partner and Co-founder of Bullpen Capital. Before forming Bullpen in 2010, Paul was an active angel investor and personally invested in the first rounds of Zynga (NASDAQ: ZNGA), TubeMogul (NASDAQ: TUBE), and uDemy. He sold a company to Millennial Media before its public offering (Condaptive) and to Marketo before its public offering (Crowd Factory). He's an eight-time company founder, movie producer, and now sports entertainment venue operator. Paul's production company gave rise to the film Inside Game, a movie about the 2007 NBA betting scandal. Paul's early online gaming innovations in multi-player user experience from over 30 years ago are the inspiration for several modern social gaming offerings. He holds over a dozen patents on core social networking concepts, content targeting, and recommendation systems. In this episode… If you walked into a meeting with the legendary CEO coach Bill Campell, would he take you on as a protégé? Imagine going into that meeting with Bill and convincing him to come out of retirement to become your coach. What type of entrepreneur would that make you?  You become a darn good one with loads of lessons for repeat success. Paul Martino had to become that type of entrepreneur after working with Bill Campbell. Paul has since built eight companies and is now a venture capitalist. What are some of the lessons he learned from greats like Bill Campbell and Randy Komisar on becoming a serially successful entrepreneur?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Paul Martino, Managing General Partner and Co-founder of Bullpen Capital. Paul walks through his journey as an eight-time founder, how he met and convinced Bill Campbell to come out of retirement — and become his coach, the type of companies Paul invests in now, and lots more.

    [Top Agency Series] Best Practices for Hiring Tech Talent with Matt DeCoursey, CEO and Co-Founder of Full Scale

    Play Episode Listen Later Sep 23, 2021 48:42

    Matt DeCoursey is a Kansas City-based Co-founder and CEO at Full Scale. Full Scale is a business that helps software companies recruit, assess, retain, and employ experts. They have a staff of over 225 people — and growing.  Matt is also the CEO and Founder of GigaBook, a provider of cloud-based business tools for small and medium-sized companies. He's a Co-host of the Startup Hustle Podcast and the author of Million Dollar Bedroom, Balance Me, and a co-author of The Realist's Guide to a Successful Music Career. In this episode… Hiring tech talent is a hustle most founders would want to wish away. That is because many businesses struggle to find a good mix of talent, skills, experience, and culture fit. Filtering for these — and more — requires best practices. But that's only one part of the problem.  When your demand for tech talent increases and you have to hire outside the US, how do you scale your hiring process to maintain a high standard of team members? At what point do you outsource your tech work or hire in-house? When is it better to buy than try to build software?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Matt DeCoursey, CEO and Co-founder of Full Scale. They discuss the high shortage of tech talent in the US, the best practices of hiring tech talent across borders, how to plan for growth, hiring at scale, and much more. 

    [Venture Capital Series] Hands-On and Flying Under the Radar with Keith Bank, Founder and CEO of KB Partners

    Play Episode Listen Later Sep 21, 2021 50:15

    Keith Bank is the Founder and CEO of KB Partners, a leading early-stage sports and technology venture capital firm. KB Partners have recorded successes, with many of the companies they back either having been acquired or gone public.  Before founding KB Partners, Keith served as a Principal at Hiffman Shaffer Associates, Inc., a Chicago-based national real estate development, investment, management, and brokerage firm. He's been a highly successful entrepreneur, real estate developer, and angel investor. Keith is one of the Founders of the Illinois Venture Capital Association and was the recipient of their highly coveted fellows medal for leadership. In this episode… The venture capital space is as risky as it gets. Yes, they do a bunch of research to decide which companies to back, but they still have to rely on their guts and experience to choose one or more of the qualifying companies to fund. That alone does not increase the chances of success — getting hands-on does.  What does getting hands-on mean for a venture capitalist, and how do limited partners potentially influence a startup's success? And if you're a startup owner who's looking to sell, what are the mistakes to avoid?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Keith Bank, Founder and CEO of KB Partners. They discuss the goings-on in the sports tech fund space, how Keith became a VC founder, what he looks for in an early-stage startup, how they get hands-on to help their companies succeed, and lots more.

    Winning Digitally With Scott Becker, Founder and Publisher of Becker's Hospital Review and Becker's Healthcare

    Play Episode Listen Later Sep 16, 2021 36:25

    Scott Becker is the Founder and Publisher of Becker's Hospital Review and Becker's Healthcare. Becker's Healthcare is a platform that offers forward-looking business news, analysis, and guidance relating to the healthcare industry. Scott has been running Becker's Healthcare for over 30 years.  Scott is also a lawyer and Partner in the healthcare department at McGuireWoods, where he represents hospitals and health systems, healthcare companies, surgery center chains, large practices, and private equity funds. He previously served on the Board of Partners of the firm and chaired the healthcare department for nearly 13 years. Scott is a Harvard law graduate and certified public accountant. In this episode… How do you know if you're winning digitally? It comes down to one thing: is your website the most visited in your niche? Becker's Healthcare has built a solid readership and following over the past 15 years in the healthcare information space. Their secret sauce? Excellent content and great distribution.  However, the digital landscape has changed. It's much harder to win digitally today, but the core leadership principles and practices haven't changed. That's why we had the brain behind a popular niched website share their experience and knowledge in winning digitally. Want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he features Scott Becker, the Founder and Publisher of Becker's Hospital Review and Becker's Healthcare, to talk about top tips for winning digitally. They discuss Scott's journey as a lawyer and why winning online has been critical to his career and business. Plus, Scott shares the exciting opportunities, information, and events Becker's Healthcare is bringing to you! Stay tuned. 

    [Top Agency Series] How Does a "Drug Dealer" Market Products? with Grant Johnson, CEO of Responsory

    Play Episode Listen Later Sep 14, 2021 47:32

    Grant Johnson is the Founder and CEO of Responsory, a full-service marketing communications agency focused on providing measurable marketing solutions to B2B, B2C, and not-for-profit organizations. Their process combines data, AI, and testing to deliver multi-channel marketing campaigns to make their clients heroes — and ultimately get them ROI. Grant started Responsory in 1999 but has been in the agency world since 1988. When people ask Grant what he does, he says, “I'm a drug dealer.” That's because Grant has marketed products in the Pharma, Vitamins, and Nutraceuticals industry. His expertise also cuts across the insurance and B2B products marketing space.  Grant is a sought-after public speaker, direct marketing trainer, copywriter, award-winning author, and the creator of Direct BrandingSM, Responsory's method for producing sure-fire measurable results. He's helped companies like Humana, Northwestern Mutual, Microsoft, and many more. In this episode… What does a “drug dealer” have to do with B2B marketing strategies, and what can you learn from them? Well, we're talking about “drug dealers” in the sense of Pharma, Vitamins, and Nutraceuticals. And we're going to take you on a journey of how Grant Johnson, Founder and CEO of Responsory, creates effective marketing campaigns.  He breaks everything down — from research to data gathering, testing, creatives, landing pages, and result tracking. If you've ever been intrigued by the magic of direct response marketing, you'll love every bit of this episode! On this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Grant Johnson, Founder and CEO of Responsory, you'll go behind the scenes of dimensional direct mail marketing that works, the role of imagery and landing pages, and why data, testing, and measurability makes all the difference.

    Life After the NFL: Pressure and Facing Your Demons with Brent Novoselsky, Gemara Williams, and Wendell Davis

    Play Episode Listen Later Sep 9, 2021 62:06

    Brent Novoselsky is a Vice President at the wealth management company, GCG Financial. GCG has been serving clients since 1989 with a particular focus on the accumulation and preservation of assets and risk management. Brent played seven seasons in the NFL, and he played with the Chicago Bears in ‘88 and Minnesota Vikings from ‘89 to ‘94. He retired after a severe neck injury. Brent is also a member of the Chicago Jewish Sports Hall of Fame and is active in many charities; he serves as the Vice President of the Retired Professional Football Players of Chicago (RPFPC).  Wendell Davis is the Co-founder of Trywen Medical, a Chicago-based healthcare products and services company. In college, Wendell was two times All American of Louisiana State. He is a former NFL wide receiver who played six seasons for the Chicago Bears and was selected in the first round in ‘88. After his career in the NFL, Wendell became the Assistant Coach for the 49ers. Wendell is currently also the President of the Retired Professional Football Players of Chicago (RPFPC) and the Manager of Minority Development at National Material L.P.  Gemara Williams is the Client Engagement Manager for RL Canning, a global provider of information technology consulting and managed services headquartered in Chicago. He is a former football player who saw action in the NFL and the CFL. The New England Patriots signed him in 2006, and he was part of the team that executed the only undefeated 16-game regular season in 2007. After his time with the New England Patriots, Gemara signed on with Canadian teams, the Montreal Alouettes and what is now known as the Edmonton Elks.  In this episode… The top-level NFL career lasts an average of three years, and many athletes suddenly realize they still have their whole life ahead of them. Unfortunately, there's not much on the field that prepares you for the entire new world outside of the NFL. You could go from signing autographs to begging for business appointments, not to mention the unquenchable thirst for NFL-esque thrill — and nothing can seem to fill that void.  How do you cope with that pressure of transitioning from NFL into business, knowing that you might not understand the first thing about business and could leave the NFL unceremoniously? And if you're already a business owner, what does the life story of an NFL player teach you about business?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring former NFL players Brent Novoselsky, Wendell Davis, and Gemara Williams. They discuss the high and low points of their NFL careers, the tough job of transitioning to the business world, facing the demons of still playing in your sleep, and what they wished they knew when they were younger. Stay tuned. 

    [Venture Capital Series] How to Survive a Startup with Steven Hoffman of Founders Space

    Play Episode Listen Later Sep 7, 2021 51:39

    Steven Hoffman, also known as Captain Hoff, is the CEO of Founders Space, which is a global startup accelerator with over 50,000 entrepreneurs and members in 22 countries. Founders Space was ranked the number one incubator for overseas startups by Forbes and Entrepreneur Magazine. Every year, Steven mentors hundreds of startups, helping them overcome their biggest challenges. Steven is also a venture investor, serial entrepreneur, and best-selling author of several books, including Make Elephants Fly, Surviving a Startup, and The Five Forces That Change Everything. In this episode… What do you do when you run out of money, no investor is showing interest in your business, and your team has taken so many pay cuts they're now working for free? Even worse, how do you come out of a meeting with an investor who promised to invest, but seeing that you're desperate, they want to cut your valuation by half?  While you're thinking about how to come out of those situations, you get a chance with an investor who's willing to give you more money than you asked, but there's one problem: you need the money in two weeks. How do you pull that off? Steven Hoffman's startup went through those same situations — and survived. So how did he do it?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring the CEO of Founders Space, Steven Hoffman. They discuss Steven's entrepreneurial journey, his foray into the game development space, lessons learned, tips for raising capital, and what he wishes every entrepreneur would know. 

    The 10 Types of Thought Leadership Podcast Episodes You Should Be Creating

    Play Episode Listen Later Sep 2, 2021 21:17


    Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractic Solutions & Massage. John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. In this episode… When talking about the types of podcast content you should be creating, the duo of Dr. Jeremy Weisz and John Corcoran mentioned thought leadership as a pivotal content type. However, many people tend to overlook this type of content and risk missing out on the great value it offers.  What is a thought leadership podcast episode? It's a podcast content style where you share your wisdom instead of interviewing others to share theirs. Unfortunately, many people struggle to do it because they do not know the form it should take, what they should talk about, and how it benefits them. You don't have to worry about that anymore, as John and Dr. Weisz bring you all the answers. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring John Corcoran, Co-founder of Rise25. They discuss the 10 types of thought leadership podcast episodes you should be creating, break down the steps for creating successful thought leadership content, and share why this style could be a great lead generator. 


    [Top Agency Series] Unbundling Agency Life with Katie Wagner, President and CEO of KWSM

    Play Episode Listen Later Aug 31, 2021 44:44

    Katie Wagner is the President and CEO of KWSM, a full-service digital marketing agency made up of journalists. They specialize in website development and SEO, social media strategy and management, content creation, PR and influencer marketing, and digital advertising.  Katie spent more than 15 years as a journalist and spent a decade as a television radio news anchor. She worked at CBS, ABC, Fox, CNN, and National Public Radio. In 2010, Katie realized that she could use those skills she learned in the newsroom to help business owners connect with their clients online — so she opened KWSM. Katie is also an active member of various organizations, including the Young Entrepreneurs Council, ProVisors, and Vistage.  In this episode… Agency life is hard. There are many moving processes with different people and brands involved, and we don't share enough about what that life truly is. From client inquiry to results, Katie Wagner of KWSM unbundles the agency lifestyle and shares how she and her team stay on top of their work while being present in their personal lives.  If you've been looking for a better way to train your team, make them more productive, and achieve healthy work-life integration, Katie shares a few hacks that truly makes agency life easier. There's so much to unpack, from the no-emails after work structure to the 9-80 policies and best-self management tips — Katie explains it all! In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Katie Wagner, President and CEO of KWSM, about navigating the digital agency life. She shares how she got into the agency business, the caliber of clients they serve, how she gets the best from her team, manages processes, and gets work done efficiently. Stay tuned. 

    [Top Agency Series] The Fail-Proof Way to Run a Successful Agency with Kevin Miller, CEO of GR0

    Play Episode Listen Later Aug 26, 2021 45:46


    Kevin Miller is the Co-founder and CEO of GR0, an agency that helps scale DTC (Direct-to-Consumer) brands. They've helped companies like Legends Boxing, Adquick, MuteSix, and many more. He is adept at SEO and has helped companies like Ritual build their SEO engine to reach the #1 Google ranking for the chosen keyword. Before founding GR0, Kevin was a Digital Marketing Account Executive at Google, where he learned growth marketing frameworks to help DTC companies scale using organic search. He later returned to the startup world and became the Director of Growth and Digital Marketing at Spire and Director of Growth at Open Listings, before it sold to Opendoor. In this episode… What does agency success look like? An SEO agency, for example, finds success in taking your client's traffic from 15,000 a month to 400,000 and ranking them for buyer intent keywords. The key point to remember is that it's not the size of your company, but the results you deliver to clients that will keep you in business for a long time.  But how do you ensure your agency continues to deliver outstanding results? Kevin Miller of the SEO agency GR0 says that it's about your people and the culture that backs them. You want to become the expert for your clients. But the problem is how do you hire and keep a team of experts?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Kevin Miller, CEO of GR0. They discuss Kevin's journey into the agency world and the lessons he's learned, how he hires and keeps experts on his team, the results he's helped clients achieve, and more inspiring stories. Stay tuned.  


    [Top Agency Series] Bouncy Balls & Data Transparency With Chris Clark, Founder of Digital Ignite

    Play Episode Listen Later Aug 24, 2021 38:30

    Chris Clark is the Founder and Managing Partner at Digital Ignite. Digital Ignite is a full-service digital agency using data science to improve advertising, media, and marketing decisions. Chris focuses on generating attributable results through the latest technologies. He entered the fast-paced AI industry in 2012 and has embraced helping clients and partners find success in the world of digital marketing. He thrives on the challenges occurring in media delivery and the ever-changing shift in content consumption. In this episode… Media buying is almost a democratic space where anyone can participate and succeed, but few know how to deliver results. The difference-maker is data. Not just any data but data used transparently to place marketing campaigns in front of the target audience.  Chris Clark of Digital Ignite knows all too well about data transparency, and it is at the core of their business which recently made the Inc 5000 list. So, what type of data do you need for media buying? How has Chris used data for campaigns to help clients such as RiverDogs and Gigpro?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Chris Clark, Founder and Managing Partner at Digital Ignite. They talk about Chris' agency's journey to grossing $10 million in revenue, how they use data for media buying, attaining the Inc 5000 list, and lots more. 

    [Top Agency Series] Most Valuable Advice When Selling Your Agency With Todd Taskey of Potomac Business Capital

    Play Episode Listen Later Aug 19, 2021 38:24

    Todd Taskey is an M&A Advisor for CEOs and Entrepreneurs at Potomac Business Capital. He has been an entrepreneur, business owner, investment banker, and business finance advisor for more than 20 years.  In addition to M&A advice and investment banking activities, Todd has been a founding investor, board member, or part of the management team of several business ventures. He helps CEOs and entrepreneurs develop a successful exit strategy by understanding the mid-market investment banking process. In this episode… What's the most valuable thing you should know when selling your agency? Beyond that, how do you navigate the entire process, knowing that the buyer is coming with a team whose job is to close that deal? But you, on the other hand, are an expert at running your business and not much else. How do you ensure you're not blindsided?  You'll get answers to these defining questions and more, as Todd Taskey of Potomac Business Capital reveals the intricacies of an agency acquisition process. From the reasons why many deals fall through to knowing how your company is valued, Todd spares little to the imagination providing the finer details of selling your agency.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring M&A Advisor for Potomac Business Capital, Todd Taskey. They discuss the most valuable thing an agency should know when selling their company, second bite, multiples, and how to determine what your business can sell for, why some acquisition deals fall through, and lots more. Stay tuned. 

    The Pixar Story: The Letter of a lifetime That Started Everything With Alvy Ray Smith, Co-Founder of Pixar

    Play Episode Listen Later Aug 17, 2021 76:38

    Alvy Ray Smith is an American computer scientist and a Co-founder of the Lucasfilm Computer Graphics Division, Pixar, and Altamira Software. Alvy was part of the 1980s and 1990s expansion of computer animation into feature films.  He created his first computer graphic in 1965 at New Mexico State and, by 1970, he had earned a Ph.D. in computer science from Stanford University.  Alvy would later become the first Graphics Fellow after Microsoft bought Altamira Software. He was also the first Director of Computer Graphics at Lucasfilm. More recently, he authored the book, A Biography of the Pixel. In this episode… Have you seen the Toy Story series or The Incredibles? Pixar, the company behind these animated movie classics and many others, has been around for decades and is worth $7 billion today. What's more exciting is that a letter started it all as one of the co-founders, Alvy Ray Smith, said.  How did Pixar start, and what's its connection to Disney? What are the inner workings of such a company, and what has Steve Jobs got to do with it? Alvy answers these questions and shares never-before-heard parts of the building of Pixar. He even reveals how he convinced a millionaire to fund the world's first 24-bit pixel. Want the full story?  Listen to this episode of the Inspired Insider podcast with Dr. Jeremy Weisz, featuring Dr. Scot Gray of Top Minds as co-host, and Pixar co-founder, Alvy Ray Smith as a guest. They discuss the genesis of full animated movies in America, Pixar's contributions, Pixar becoming part of Disney, Steve Jobs's infamous role, and some business partnership lessons.

    [Top Agency Series] Never Sell Marketing with Chris Peer, Founder of SyncShow

    Play Episode Listen Later Aug 12, 2021 42:54

    Chris Peer is the Founder and Owner of SyncShow, a digital marketing firm specializing in sales and marketing success for manufacturers, professional services, and the transportation & logistics industries. He's an online marketing expert with a passion for integrating marketing and sales strategies. Chris helps companies rethink their approach to sales and marketing, fostering rapid growth and brand loyalty for the customers he serves.  Chris has more than 20 years of experience in B2B online marketing strategies, sales processes, and customer communications. He also holds an Inbound Marketing Certification and is HubSpot Sales Software Certified. Before SyncShow, he worked for independent design studios and corporations, including Ernst & Young and American Greetings. In this episode… If you run an agency and spend half the time trying to show companies why they should devote XYZ dollars to marketing, Chris Peer of SyncShow thinks you're in the wrong business. Why? Because you should be selling people on why your agency is the best choice once your prospects have decided to do marketing.  But sadly, some industries are slowly coming up to speed with digital marketing, and you risk spending time selling the idea of marketing to them. How do you navigate such industries, like manufacturing, for example? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Wiesz, featuring Chris Peer, Founder of SyncShow. They discuss Chris' early days as an agency owner, the mistakes that shaped his growth, and how he helps manufacturing, transportation, and logistics companies develop. Plus, Chris shares the best strategies to market your agency's services and reach your ideal customers. Stay tuned. 

    10 Reasons Why Podcasts Fail

    Play Episode Listen Later Aug 10, 2021 17:03


    Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.  In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage. John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service In this episode… Podcasting promises great ROI, but unfortunately, we have seen good ones come and go for many different reasons. The top reasons podcasts fail are the lack of ROI and spending so much time and energy on the wrong things. But if you're facing these challenges, you don't have to quit podcasting.  Interestingly, it is easier to get ROI from podcasting than you think. It has little to do with subscriber and download numbers, seeking sponsorships, going overboard to purchase gadgets, and releasing squeaky clean audio. Do you want to learn how to build a podcast the right way? Listen to this episode of the Inspired Insider show with Dr. Jeremy Weisz featuring John Corcoran, Co-founders of Rise25. They discuss the top 10 reasons B2B podcasts fail, why they struggle to get ROI, and what to do differently to succeed. 


    [Top Agency Series] The Sales Performance Formula with Matt Sunshine, Managing Partner at The Center for Sales Strategy and LeadG2

    Play Episode Listen Later Aug 5, 2021 46:55

    Matt Sunshine is Managing Partner at The Center for Sales Strategy, a sales performance consulting company that helps organizations attract, retain, and develop the highest performing salespeople. He is also the Founder and Managing Partner of LeadG2, an inbound marketing company that helps businesses establish thought leadership and lower lead costs.  Matt geeks out on growing sales organizations, finding and developing sales superstars, sales processes, lead generation, inbound marketing, and digital marketing. He is a regular contributor to leading business blogs and magazines such as Inc., Sales & Marketing Management, Sales Hacker, and Entrepreneur. He is the author of LeadG2: Getting Prospects to Raise Their Hands. Forbes magazine lists Matt as one of the “20 Speakers You Shouldn't Miss The Opportunity To See.” In this episode… Lead generation and sales are by far the most challenging part of growing a business. To make matters worse, finding sales talent is a high hurdle to scale for most business owners. Even when you find skilled people, they may not have the right tactics to produce the desired performance.  So what if you could build a talent bank of skilled salespeople who can come into your business and have an immediate impact? That's possible, but you may have to rethink your sales process. In order to create a skilled team, you have to analyze how you hire for fit and bring the sales performance formula to life. Want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Managing Partner at The Center for Sales Strategy and LeadG2, Matt Sunshine. They discuss why customer-focused selling is critical, the struggle business owners face when hiring and keeping sales talent, the sales performance formula, and more.

    [Top Agency Series] Why Purposeful Companies Are Winning with Scott Couvillon, CEO of Trumpet

    Play Episode Listen Later Aug 3, 2021 41:10

    Scott Couvillon is the CEO and Executive Strategy Director of Trumpet in New Orleans. Trumpet is an advertising agency that builds Believable Brands®. They help companies align culture, customer experience, and anything that communicates with a unifying belief that permits organizations to live their purpose. Scott is responsible for brand transformation, strategy development, and analytics at Trumpet. He has worked with leadership, marketing, and communications teams on global brands, local nonprofits, and everything in between. In this episode… Today's consumers want to trust that the companies they're doing business with share their values — they want alignment on a more emotional level. That's where being a purposeful company comes into play. Think Apple, Amazon, and these companies that are 'killing it' with their intentions. That's because being purposeful doesn't always mean altruistic.  So how does your company become purposeful? How do you embed your organization's purpose into your culture across all departments? How do you make customers understand that they're not getting duped?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Scott Couvillon, CEO and Executive Strategy Director of Trumpet. They discuss what it means to be a purposeful brand, why being purposeful does not always imply niceness, how to become a more purpose-driven company, and lots more. Stay tuned. 

    [Top Agency Series & Spot On Series] How to Transition to the Next Generation in a Family Business with David Littlefield and Sam Littlefield of Littlefield Agency

    Play Episode Listen Later Jul 29, 2021 44:23

    David Littlefield is the Founder and Chairman of Littlefield Agency, which he started in 1980. For over 41 years, the agency has served B2B and restaurant businesses. They even have an official holiday in June every year declared by the Mayor of Tulsa. Littlefield Agency clientele includes companies like the Tulsa Airport, Francis Energy, Tulsa Health Department, Rib Crib, and more. David started the agency with hopes that it would continually evolve, launching the addition of planning and insights, the transition from traditional to digital, and many more initiatives.  Sam Littlefield is the President and CEO of Littlefield Agency. After receiving his undergraduate degree from the University of San Diego, Sam was hired as an Account Manager for Mirum, one of the world's largest digital advertising agencies. Since transitioning to Littlefield Agency in 2016, Sam has provided invaluable insight to the company by using his passion for the digital world to drive business. In this episode… It's always a great look — and an innate wish — for every entrepreneur to transition their business to the next generation. Unfortunately, not many companies have successfully transitioned their companies into family-led businesses.  If you've been thinking about bringing on a spouse, daughter, son, or any other family member to lead your business, this episode is for you. David and Sam Littlefield share their experience of how they transitioned smoothly and grew their family business to the next level. Want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz to hear from David Littlefield and Sam Littlefield of Littlefield Agency about transitioning your business to the next generation. They open up about why they think their professional relationship has worked well so far, what they did to set the tone, and how they're working together to grow their clients' businesses. You don't want to miss a minute of this episode.

    [Top Black Business Leaders Series] Defeating Racism in Startup Funding with Cheryl Contee of The Impact Seat

    Play Episode Listen Later Jul 27, 2021 51:06

    Cheryl Contee is the Chair and Founder of a digital marketing agency, Do Big Things. Before founding Do Big Things, she co-founded Fission Strategy and Attentive.ly. Attentive.ly is a tech startup specializing in influencer marketing technology and was acquired in 2018, making it the first tech startup with a black female founder on board in history to be acquired by a NASDAQ-traded company. In 2019, Cheryl released her book, Mechanical Bull, which details her history as a non-traditional startup founder. Cheryl is also part of the leadership at The Impact Seat, an organization focused on democratizing access to capital in America and around the world. She received her B.A. from Yale University and has an International Executive M.B.A. from Georgetown University. In this episode… In entrepreneurship and raising capital, you would think all that matters is investing in businesses with the highest likelihood of going public or businesses with a promising exit. But that's not the case. Racism is still a significant factor that determines who gets funded — and by how much. Cheryl Contee experienced racism firsthand when she was raising capital for Attentive.ly. An investor told her blatantly that she could not bring the great product and idea to the market. Shocking, right? Wait until you hear how Cheryl overcame that setback, took Attentive.ly to a big exit, and how she thinks investors can do better. Tune in to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Cheryl Contee, the Chief Innovation Officer at The Impact Seat. They discuss Cheryl's entrepreneurial journey, her encounter with racism in the startup world, what she's doing to change the narrative through The Impact Seat, lessons along the way, and more. Stay tuned.

    Poise: What it Takes to Lead and Win with Executive Coach and Super Bowl Champion, Bennie Fowler

    Play Episode Listen Later Jul 22, 2021 50:25


    Bennie Fowler is a current NFL veteran of eight years, Super Bowl champion, executive coach, and best-selling author of Silver Spoon: The Imperfect Guide to Success. Bennie began his career as an undrafted free agent signed by the Denver Broncos after graduating from Michigan State University. He then won the Super Bowl 50 with the Denver Broncos. People may most notably remember him for hauling in the final pass of Hall of Famer Peyton Manning from that game. At Michigan State, he was a member of the 2014 100th Rose Bowl Championship Team, ending a twenty-six-year Big Ten and Rose Bowl appearance drought for the Spartans. As such, Bennie has the award of having played in — and won — both the 100th Rose Bowl and 50th Super Bowl. He has played with Eli Manning, Peyton Manning, Drew Brees, and Tom Brady. Bennie currently plays for the San Francisco 49'ers. In this episode… What does it take to lead a company or team where everyone puts in the extra work without being asked? According to executive coach and Super Bowl winner Bennie Fowler, effective leadership requires poise: purpose, optimism, intention, strategy, and effectiveness. What does all of that mean to you as a leader, and why should you care? Bennie explains what poise means through his own experiences and those of the many leaders and coaches he's worked with. He takes us on a journey through the preparation and strategies of winning a big break — like the Super Bowl — and the many lessons he learned along the way. Are you ready to dig in and find out more? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Bennie Fowler, NFL veteran and executive leadership coach. They discuss the winning mindset, why everyone needs a coach in different areas of life, leadership lessons, and why every leader needs to have poise. Stay tuned.


    Podcast Naming: Do's and Don'ts

    Play Episode Listen Later Jul 20, 2021 18:51


    Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.  In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage. John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service In this episode… Have you been thinking of starting a podcast but have no idea how to choose a name for it? If your answer is yes, you're not alone. Many people struggle with naming their podcast to the extent that it cripples them — and they never actually start their show.  You shouldn't lose out on all the great things a podcast can bring simply because you couldn't come up with a name for it. So how do you choose a name for your show that reflects your brand and makes your guests proud? Short answer: avoid the mistakes others make when naming their podcast. What are these mistakes, and what other advice can you glean from podcast experts? Listen to this episode of the Inspired Insider show with Dr. Jeremy Weisz featuring John Corcoran, Co-founders of Rise25. They discuss the mistakes to avoid when naming your podcast, where to find name inspiration, examples of great podcast names, and when to ask others for help. Stay tuned. 


    The Five Daily Practices Guaranteed to Change Your Life with David Meltzer of Sports 1 Marketing

    Play Episode Listen Later Jul 15, 2021 19:53


    David Meltzer is the Co-founder of Sports 1 Marketing with Hall of Fame Quarterback Warren Moon. David formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. In his early 20s, David quickly rose in the business world, becoming a millionaire. In his 30s as a multimillionaire, a chain of events caused a rapid downward spiral that ended in bankruptcy. He has since emerged to even more rewarding heights.  He is now an international best-selling author and the executive producer of Elevator Pitch and Bloomberg TV and Amazon Prime television series 2 Minute Drill. Some of David's books include Game Time Decision Making, Connected to Goodness, and Compassionate Capitalism. David is also the host of The Playbook podcast, where he has had guests from Dan Akroyd to Ray Lewis and many more. In this episode… When things go uncontrollably wrong for you, do you consider it a mountain you need to get over, go under, go through, or around? What if you embraced it and asked, 'what did I do to attract this to myself, and what am I supposed to learn?' David Meltzer took that same approach to save his marriage and bounce back when he lost millions and went bankrupt. He knew he had to take stock of who he was, what he wanted to become, and how to get there. Unfortunately, not many people do that, so they lead a life of liability, blame, shame, and justification. They suffer from the fear of missing out and the fear of other people's opinions. The good news is you can change all of that by learning and applying these five daily practices that changed David's life. So what are these daily practices, and what are the values that drive them?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring David Meltzer of Sports 1 Marketing, to discover the five daily practices that can change your life. They discuss how David developed these practices and how his mother played a pivotal role in their creation. David also shares lessons he's learned from his mentors so far. You don't want to miss it!


    The Audacity of an Entrepreneur to Grow Up Poor, Become Rich, Lose Everything, and Climb Back Up with Scribe Media's President and CEO, JeVon McCormick

    Play Episode Listen Later Jul 13, 2021 54:07

    JeVon "JT" McCormick was born the mixed-race son of a drug-dealing pimp father and an orphaned, single mother on welfare. He was raised in the slums of Dayton, Ohio, suffered incredible abuse and racism, and had multiple stints in the juvenile justice system. He barely graduated high school and has no college degree. He started scrubbing toilets, hustled, and worked his way into the banking and mortgage industry. He did really well… until the mortgage industry fell apart, and he lost his job — and all of his money. He had to borrow from his friends to make rent. JeVon springboarded to even bigger heights. He made millions in the stock market and eventually became President of two multimillion-dollar companies.  Now, JeVon is the President and CEO of Scribe Media. This publishing company helps people write, publish, and market their books. They have worked with over 1,900 authors, including David Goggins, who has sold over two million copies of his book, Can't Hurt Me. JeVon is the author of the book I Got There: How a Mixed-Race Kid Overcame Racism, Poverty, and Abuse to Arrive at the American Dream. He lives in Austin, Texas, with his wife, Megan, and their four children. In this episode… Think about this for a second: any chance that a boy who is one of 23 children born to a poor pimp and drug-dealing father will escape crime and poverty? Not only did today's guest JeVon McCormick go into juvenile detention more than once, but he barely graduated high school. He had every reason to fail and stay poor, but… JeVon made it out. He started to work his way out of poverty by scrubbing toilets, learning about stocks, and eventually making a lot of money. Unfortunately, he lost it all. But that didn't deter him from starting over and becoming the President and CEO of Scribe Media. How has JeVon braved the odds to get to where he is today, and what lessons can you learn from his journey?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Scribe Media's President and CEO, JeVon McCormick. They peel back the layers of JeVon's heart-wrenching childhood story, the force behind JeVon's choice to lead a better life than his upbringing (or lack of it), and how he emerged the President of two multimillion-dollar companies after losing all his money. You don't want to miss a minute of this insightful episode.

    [Israel Business Series] 2 Big Mistakes When Buying or Selling a Company with Yadin Shemmer, Founder and CEO of Intrinsic

    Play Episode Listen Later Jul 8, 2021 38:56

    Yadin Shemmer is the Founder and CEO of Intrinsic, an acquirer and accelerator of Amazon-focused health and wellness brands. Before founding Intrinsic, Yadin spent 15 years building and running consumer health businesses, including Mango Health, which sold to TrialCard in 2019. He also ran the consumer business at Everyday Health, which sold to Ziff Davis in 2016 for $467 million and Better2Know. Yadin had started his career in finance as both an M&A advisor and later as an investor. In this episode… As a vision-driven entrepreneur, you build businesses to last. But when you have to sell it or acquire another company along the way, you want to make sure it aligns with your vision. Unfortunately, we tend to make many mistakes when trying to buy or sell a company. According to Yadin Shemmer, Founder and CEO of Intrinsic, one of such mistakes is making your choice to sell or buy a company primarily about financials.  You may think, "this company is profitable. I'm just going to buy revenue and profits, put it together, and it's going to work." If business is about revenue and profits, what's wrong with deciding on that basis? The issue is that there's a whole strategy you're missing. Want to learn more about this strategy — and other mistakes to avoid? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Yadin Shemmer, Founder and CEO of Intrinsic. They talk about how Yadin began his journey building, selling, and acquiring companies — and the lessons he's learned. They also discuss how Yadin's attracted top advisors, the types of companies he buys or partners with, and of course, the big mistakes people make when buying and selling a company. Stay tuned. 

    From Chalkboard to Digital with Craig Hagopian of Chalk Digital

    Play Episode Listen Later Jul 6, 2021 43:46

    Craig Hagopian is the Founder and CEO of Chalk Digital. He has more than 30 years of technology sales and consumer service marketing experience. Craig started Chalk Digital in 2013 to democratize mobile advertising by pioneering self-serve instant mobile advertising solutions.  The Chalk platform powers advertising solutions that can launch a campaign anywhere globally in less than 5 minutes (from start to finish) for national brands and local businesses by automating local display, video, and connected TV advertising. In this episode… The argument against going digital for some brick and mortar businesses has been the pain of targeting their biggest buyers: local consumers. But the problem lies in the limited reach of their native advertising efforts, which are often uncoordinated even within their target market. What if you could build and launch a highly targeted and personalized ad in minutes without any human intervention or costly operational support? Craig Hagopian founded Chalk Digital to do just that. No matter the size of your business, there's a Chalk Digital use-case, from ads for dog adoption to big product launches. Would you like to know more about the Chalk platform and how it can help your business?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Craig Hagopian, Founder and CEO of Chalk Digital. They discuss the inspiration for founding Chalk Digital, the team behind the platform, how it helps serve businesses of all sizes, and more. You'll love every minute of this episode! 

    Task Versus Impact Value with Jason Ciment, Karl Pontau, and Bruce La Fetra

    Play Episode Listen Later Jul 1, 2021 42:00

    Karl Pontau is the Owner of Squash and Stretch Productions. They help established startups and small enterprise companies grow and succeed by creating high-quality, custom animated videos and motion graphics. So when companies need to explain complex concepts, generate more revenue, or strengthen their brand presence online, Karl and his team help them do so by telling unique stories through animated content.  According to CEOs and professional firm leaders, Bruce La Fetra goes by the nickname ‘The Client Whisperer' because he takes the guesswork out of marketing services. He is the Managing Partner and Growth Strategist at Eastwood Strategy Advisors. By going to the source and asking the right questions, Bruce believes you need to “think like your best clients” to attract more of your best clients. Jason Ciment is the Founder and CEO of Get Visible, a digital marketing agency with local and national clients. Jason helps companies with their website so it adds revenue to their bottom line. His agency creates unique websites and promotes them with search engine rankings, online ad campaigns, and social media channel engagement.  In this episode… Most people think about the services they render — which often inform their marketing communications — as the value they provide. However, that is only their task-based value. By focusing on your task-based value, you miss the chance to differentiate your services and show your clients your impact value.  What is your impact value, and how does it define how clients perceive you and decide to work with you? For starters, impact value is client opportunity in relation to your services. But there is more. Jason Ciment, Karl Pontau, and Bruce La Fetra are here to share the details and explain how you can communicate impact value. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Jason Ciment, Founder and CEO of Get Visible, Karl Pontau, Owner at Squash and Stretch Productions, and Bruce La Fetra,  Managing Partner and Growth Strategist at Eastwood Strategy Advisors. They explain the difference between task value and impact value, how impact value serves your brand better, how to communicate impact value, and lots more! 

    How to Make Your Website Visitors Do What You Want with Martin Greif, President of SiteTuners

    Play Episode Listen Later Jun 29, 2021 59:24

    Martin Greif is a conversion rate optimization expert. He is the President of SiteTuners, a strategic conversion rate optimization agency. SiteTuners helps companies with conversion optimization, A/B Testing, personalization, and much more to increase sales and profits and improve user experience. They have worked with Nestle, Expedia, Costco, Verizon, Google, and many more. Martin has over 25 years of sales and marketing experience. He is also the author of the book, True Connections: Relationship Marketing in the Digital World. In this episode… Your website is your first (maybe the only) chance to show people what you can do for them, why they should trust you, and convince them to take your desired action. Unfortunately, many websites do little to achieve this goal — and some websites even do the opposite. What if you could make some quick changes to your website and convince more visitors to take action and become warm leads?  That's where conversion rate optimization comes in. It's what makes some websites convert better than others. From the website logo, tagline, menu arrangements, and call-to-actions, every element of your website should be answering three questions for the site visitors. What are these questions? What does a poorly converting website look like, and how do I improve my website?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Martin Greif, President of SiteTuners. They discuss website design woes and conversion rate optimization best practices, including the tools to use and actual live case studies. Stay tuned.

    How to Get More Publicity for Your Business by Appearing on More Podcasts

    Play Episode Listen Later Jun 24, 2021 21:51


    John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.  In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode… You can get a ton of exposure by being a guest on others' podcasts. The more carefully selected shows you get on, the more likely you are to make great connections and generate more leads. But the big question is, how do you get on more podcasts? Short answer: cold outreach, being a great guest, and having your own podcast.  Cold outreach can be super effective if it contains exceptional direct response copywriting elements — especially personalization. Unfortunately, not many people know how to effectively outreach, and they're unaware of the pros and cons that come with hiring someone else to do it. So, what's the right way to do cold outreach, be a great guest, and use your podcast to get on other shows?  Listen to this episode of Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder of Rise25, John Corcoran. They discuss the process of getting on more podcasts for exposure and the strategy for extracting the most value from each interview. From cold outreach best practices to taking connections further following a show, you don't want to miss a second of this short — but packed — episode. Stay tuned.


    [Top Agency Series] How to Retain Your Clients with Shaun Buck, CEO at The Newsletter Pro

    Play Episode Listen Later Jun 22, 2021 27:58


    Shaun Buck is the CEO of The Newsletter Pro. The Newsletter Pro is a company that offers completely custom, done-for-you newsletters that are profitable, easy, and fun. Although The Newsletter Pro has only been operating since 2011, Shaun and his 60+ member team have grown the company into one of the nation's largest custom print newsletter companies. They print and mail millions of newsletters annually for diverse industries spread across four countries. Shaun is a regular contributor to Entrepreneur and has published his own book, The Ultimate Guide To Newsletters (the second edition of Amazon best-seller, Newsletter Marketing). He collaborated with marketing guru Dan Kennedy to co-write the No B.S Guide to Maximum Referrals and Customer Retention. In this episode… Since the pandemic hit, one of the most important things you can do is take care of your existing clients. Unfortunately, many businesses make the mistake of going after new clients at the expense of existing ones. However, existing clients will keep you in business. So, how do you retain clients — and keep them happy? Shaun Buck suggests nurturing them. Nurturing your clients leads to excellent retention and a more profitable business. It is about providing clients with incredible value, educating and entertaining them, and giving them offers they can't refuse. How do you maximize all these moving parts and reduce your churn rate? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and his guest, Shaun Buck, the CEO of The Newsletter Pro. They discuss the best way to grow top-line revenue and maximize sales. They also talk about nurturing campaigns and clients, which leads to greater retention, upsells, and referrals. You don't want to miss a minute of this insightful episode.


    [Top Agency Series] Why the Growth of Your Agency Depends on Evolutionary Psychology with Tim Ash, Author of Unleash Your Primal Brain

    Play Episode Listen Later Jun 17, 2021 37:05

    Tim Ash is an authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the best-selling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been recognized by Forbes and Entrepreneur Magazine because of his online marketing success. He has worked with companies like Nestle, Google, American Express, Verizon, and many more. Tim was the Co-founder and CEO of SiteTuners, a strategic digital optimization agency, for nineteen years. He developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s, he became one of the early pioneers in the discipline of website conversion rate optimization (CRO). In this episode… As an agency owner, you're constantly trying to convince and influence people — employees, clients, and others — on behalf of your clients. Not only is that one of the most challenging things to do, but it is also exhausting when you don't have a full grasp of human decision-making and behavior.  After running his own agency for 19 years serving companies like Google and Nestle, Tim Ash understands the power of evolutionary psychology too well. He explains it in his book, Unleash Your Primal Brain: Demystifying how we think and why we act. But how did Tim come up with these ideas, and how do you apply them to your business?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and guest Tim Ash, author, speaker, and agency founder. They discuss the mental struggles an agency owner faces and how to think about marketing to better serve your clients. You don't want to miss any part of this insightful episode, including why marketing messaging should also convey pain, psychological hacks to upgrade your marketing, and more!

    [Venture Capital Series] The Making of a Multimillion-Dollar Founder with Randall Kaplan of JUMP Investors

    Play Episode Listen Later Jun 15, 2021 59:10

    Randall Kaplan is the Founder and CEO of JUMP Investors, a venture capital firm. Since its formation in 1999, JUMP has invested in more than 60 early-to-late-stage technology companies, including Google, Seagate, Lyft, and Chime. They also invest in real estate and private equity. Randall is also a Co-founder of Akamai Technologies. Akamai Technologies is a content delivery and security software company. They serve nearly 30% of the world's web traffic, are a member of the S&P 500, employ almost 8,000 people with 64 offices in 28 countries, and have $3.2 billion in 2020 revenues. Randall has several other ventures like Sandee, Thrive Properties, CollarCard, and hosts the podcast In Search of Excellence. He is also an accomplished drone photographer. His coffee table book, Bliss: Beaches, features his beach photos from around the world and will be released in June 2021. When he's not working, Randall loves to wakeboard, toss the football, play the drums, fly his drones, and most importantly, spend time with family. In this episode… Ever wonder what makes a multimillion-dollar founder successful? Here's a clue: the DNA of relentless persistence. That's how Randall Kaplan, JUMP Investors' Founder and Co-founder of Akamai Technologies, describes it. At the start of his entrepreneurial journey, Randall researched deeply into Fortune 500 CEOs and wanted to meet with them. He had to send 300 cold letters — and with persistent follow-ups, he landed 65 meetings, 15 callbacks, and a dream job at SunAmerica Inc.  Beyond the job, Randall came out of those meetings with lessons and insights that have shaped his rise to becoming a multimillion-dollar founder. Do you want to hear Randall tell these stories about the lessons he learned? Have you been looking for a way to connect with him and discover how to succeed as an entrepreneur?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Randall Kaplan, Founder and CEO of JUMP Investors. They discuss how Randall quit a struggling law career to become a thriving serial entrepreneur and investor. He shares his hustle story, big unexpected wins, the mindset that helped him prosper, his love for drone photography, and lots more! 

    [Top Agency Series] Branding and Storytelling Strategies and the PESO model with Kellee Johnson of The Ballast Group

    Play Episode Listen Later Jun 10, 2021 49:24

    Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo.  Kellee's company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University's Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees. In this episode… You've done the hard work of starting a great business but still face the struggle to create your story and put it in the news. The thought of it leaves a sour taste in your mouth and makes you think: ‘why do I have to do that? Shouldn't I just wait until my brand gets noticed and talked about organically?' Today's guest, Kellee Johnson, says the chances of getting in the news organically often require you to do something beyond being a fantastic business; you've got to earn it. It starts by knowing how to create your story to make it newsworthy and knowing who to share it with. That's where the PESO model comes in. Learn more about branding, storytelling, and the PESO model to take your brand to the next level on this episode of the Inspired Insider Podcast. The host, Dr. Jeremy Weisz, sits down with Kellee Johnson, Principal at The Ballast Group. She explains their six-step process of getting brands on the news using the paid, earned, shared, and owned (PESO) media model. Stay tuned to catch the details about it — and lots more!

    [Top Agency Series] The Inner Workings of a High Growth Agency with Wesley Mathews of High Level Marketing

    Play Episode Listen Later Jun 8, 2021 45:52

    Wesley Mathews is the Chief Revenue Officer of High Level Marketing, which he co-founded in 2009. It has quickly become one of the fastest-growing web marketing firms in Michigan, with revenues over $6.5 million. High Level Marketing provides website development, SEO, PPC, email marketing, social media, and more. Wesley likes to describe himself as a “scrappy entrepreneur.” Still, he is a strong leader who cares about helping small businesses grow. He is also on the board for EO Detroit. When he's not working, he takes part in golfing, fishing, and playing hockey with his four boys. In this episode… Growing a digital agency is a steep climb. For each step, you may struggle to grow your team and serve more clients while maintaining a high retention rate with existing clients. Unfortunately, not too many digital agencies can find the sweet spot between those areas. High Level Marketing is one of the few agencies that has cracked it and grown from 45 to 100 staff members with an 88% client retention rate.  How has High Level Marketing achieved such a feat, and how can you secure those same results? Wesley Mathews is here to share his tried-and-true solutions to scale your company, successfully serve your clients, and avoid common mistakes that agencies make. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and the High Level Marketing agency's Chief Revenue Officer and Co-founder, Wesley Mathews. They talk about how Wesley's agency serves clients to achieve a high retention rate, how they grew their staff from 45 people to 100 people, their near misses, and the deep learnings along the way.

    Top Tools and Software Recommendations for Creating Podcasts

    Play Episode Listen Later Jun 3, 2021 25:30


    John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.  In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode… Podcasting is not just about the tools and software. Unfortunately, some people spend time and money on gadgets but spend no time thinking about the people they're going to feature. They also don't think about how a podcast will dramatically change their network of people.  If you're confused about which tools you need for creating podcasts — and don't want to buy equipment that'll be sitting on the corner of your desk — this episode is for you. You'll be pleasantly surprised that you don't need to spend a ton of money on sophisticated gadgets. Are you ready to get started?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and his guest, John Corcoran, Co-founder at Rise25. They discuss why expensive podcast tools and software are not as important as you think. Their conversation covers what you should focus on when starting a show, how to seamlessly record your podcast, and where to host your show. And yes, they recommend affordable equipment to kick off your podcast.


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