INspired INsider with Dr. Jeremy Weisz

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INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

Dr. Jeremy Weisz


    • May 26, 2022 LATEST EPISODE
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    • 40m AVG DURATION
    • 887 EPISODES

    Listeners of INspired INsider with Dr. Jeremy Weisz that love the show mention: eliciting, jeremy's, jeremy knows, abel, real business, ceos, effortless, best questions, founders, insider, always learning something, best interviews, follows, overcome, podcast listener, cancer, dr, get better, greater, jay.



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    Latest episodes from INspired INsider with Dr. Jeremy Weisz

    [Top Agency Series] Driving Awareness Through Trial With Laurel Rundle, CEO of Aha! Marketing

    Play Episode Listen Later May 26, 2022 36:08

    Laurel Rundle is the Founder and CEO of Aha! Marketing, a leading provider of targeted product sampling that delivers millions of samples to consumers yearly through thousands of locations. They drive trials and awareness for top consumer products and natural brands. Over the past 20 years, they've worked with companies such as Gerber, Brita, Dove, and Gillette.  Laurel puts health, wellness, fitness, nutrition, education, and pet lifestyle brands at the center of human interactions that are already happening. So every brand campaign is delivered through one of their proprietary networks. In this episode… After creating an amazing consumer product, what's next? How do you drive awareness for your product and get it in the hands of your preferred consumers? One sure way to do so is by delivering samples to your target market. This requires partnerships to get the products to the relevant consumers at the right time.  However, many consumer brands miss the context involved in driving awareness through trial. They make the mistake of sending product samples out to consumers who don't know them at a time when the product may not be relevant in their lives, thereby making the trial ineffective. How can you do it better?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring the CEO of Aha! Marketing, Laurel Rundle. They discuss Laurel's approach to driving effective trials for consumer brands, why it works, how some big brands use it, and what to think about when you want to drive product awareness through trial. 

    [Chicago Business Series] Customer Retention and Engagement With Aalap Shah of 1o8 Agency

    Play Episode Listen Later May 24, 2022 39:51

    Aalap Shah is a Chicago-born entrepreneur and Founder of 1o8, a performance marketing digital agency focused on driving sales for CPG companies nationwide on e-com and Amazon platforms. They've worked with companies like Gildan, Sweet Leaf Tea, Tio, So Crazy, and more.  Aalap has been recognized as a leader in Chicago's minority-owned digital marketing world and is known by multiple entities for his entrepreneurial and charitable endeavors. Crain's Chicago Business recognized him as one of Chicago's young emerging philanthropists, while the Network for Teaching Entrepreneurship named him the National Volunteer of the Year.  In this episode… One of the greatest concerns for online retailers is retaining customers and keeping them engaged. It is especially critical now because customer acquisition cost has become astronomically high as brands scramble to lift online sales. Currently, only 20% of site visitors account for 50% to 70% of retail sales.  Trying to get new customers is great, but what if you tried to get that returning customer up 30% or 40%? How does your business change? How do you get your existing customers to buy more? That's where the retention loyalty model comes in: this model helps you generate increased profitability more quickly rather than spending insane amounts on new customer acquisitions. Want to find out how? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder of 1o8 Agency, Aalap Shah. They discuss Aalap's journey to becoming an agency owner, how retail brands can thrive online, the retention loyalty model, and how to increase the profitability of your business.

    [Top Agency Series] Quitting Solopreneurship With Michele Tonkovitz of Green Onion Creative

    Play Episode Listen Later May 19, 2022 33:00

    Michele Tonkovitz is the Founder and CEO of Green Onion Creative, an agency that helps companies nationwide grow their brand awareness and achieve their marketing goals. She has over a decade of experience writing creative copy.  Michele also offers design, social media, PR, and vendor relations services. She holds a BA in journalism and mass communications from the University of Wisconsin-Milwaukee. In this episode… One of the hardest things for a business owner is transitioning from a solopreneur to building a team. The struggle comes from the extra time and effort needed to take on new tasks and roles required to build a team. It is also the mental stress of transferring knowledge to employees when it will take you minutes to get the job done.  Making that transition is more challenging in the creative space. Letting go and allowing someone else to take the reins can feel like you're in a room with no air, especially if you hate administrative work and managing people. But the truth is you'll have to let go if you want to grow your business. After seven years of riding solo, here's how Michele Tonkovitz quit solopreneurship smoothly… Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Green Onion Creative, Michele Tonkovitz. They discuss Michele's struggles and strategies for transitioning from solopreneurship into building a team, how to source talent that suits you and your clients, SEO, website mistakes people make, and more.

    [Top Women Leaders] Women and the Burden of Success With Jess Begen Galica, Founder of Reclaim Your Career

    Play Episode Listen Later May 17, 2022 34:20

    Jess Begen Galica is a corporate speaker and private coach. She helps high-performing women transform their career trajectories to find more purpose, balance, and fulfillment.  Jess has built a highly successful business career spanning almost every kind of corporate work environment, from top companies like Apple and Siemens to various startups to management consulting at Bain & Company. After becoming a new mom, Jess pivoted, researched, and wrote about women and careers. She soon discovered that her story is not unique — building a stellar career, doing everything “right,” but waking up lost.  She went on to study the career trajectories of more than 150 highly successful women and has become an expert on career reinvention. She is the Founder of Reclaim Your Career, where she helps women launch a career change. In this episode… To every working woman, you're not alone in the guilt you feel when you try to reinvent yourself and make your next big career move. You think you have to climb a career ladder, hopefully punch through the glass ceiling, and keep climbing. Now you're about to make a big career decision, but you fear that you'll fall off the ladder if you do.  Here's the truth: there's no ladder. Career changes today are universal and an adventure with many twists and turns. But it requires new tools, strategies, intentions, and investments because career navigation has become more complicated. What are these tools, systems, and investments?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder of Reclaim Your Career, Jess Begen Galica. They discuss the guilt successful women deal with and why they feel lost, why women need feedback mechanisms to navigate their careers, how to begin significant career change safely, and more.

    [EO Chicago] What Does Office Space Have to do With Company Culture? With Peter Billmeyer, Co-Founder of Bespoke Commercial Real Estate

    Play Episode Listen Later May 12, 2022 51:44

    Peter Billmeyer, SIOR, is a Co-founder and Managing Principal at Bespoke Commercial Real Estate, a company that finds, negotiates, finalizes, and extends custom real estate solutions for privately-held businesses and nonprofit organizations. In his role, Peter prides himself on business development and creative problem solving to drive value for clients continually. He has a business degree from Oregon State University and was an Academic All-American, a four-year starter, and three-year captain of the soccer team — and eventually played professionally. In this episode… Your company culture is everything, and you should protect it at all costs. What most people don't realize is that your work environment has a lot to do with that. Beyond the pandemic and the need for many people to work remotely, how productive is your company's work environment? Do your employees come in to work earlier? Are they hesitant to leave by the end of the day because they love it there? Contrary to what many people think, many employees want to return to the office. But most companies do not have the physical environment their teams love. And the more employees work remotely, the less connected they are, putting your company's culture at risk. Find out how Peter Billmeyer is helping entrepreneurs rethink their workspaces and culture.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Co-founder and Managing Principal at Bespoke Commercial Real Estate, Peter Billmeyer. They discuss Peter's entrepreneurial journey, the nature of commercial real estate right now, and the struggles and opportunities of building business partnerships, culture, and workspaces.

    [Top Agency & Top Chicago Business Series] Digital Experience Design and the Agile Approach With Michael LaVista of Caxy Interactive

    Play Episode Listen Later May 10, 2022 40:09

    Michael LaVista is the Founder of Caxy Interactive, a Chicago-based custom software and technology company. Since 1999, they've been helping organizations create user-centered designs, content management systems, e-commerce, mobile application development, and much more. Over the past several decades, they have worked with clients like Motorola, Northwestern University, the University of Chicago, and the American Dental Association. In this episode… Digital transformation has become a buzzword, and people struggle to figure out what it means beyond deploying tech tools and frameworks. It is more about scaling processes, systems, and eventually revenue. Unfortunately, many companies complicate their digital transformation attempts, turning innovation into a burden.  For example, when some companies try to improve the digital experience for customers, they often run into the common mistake of making customers jump through hurdles. They ask too much of the customer too early. But all the customer needs is what's necessary to get them up and running. How can you avoid these pitfalls of digital experience design?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder of Caxy Interactive, Michael LaVista. They discuss Michael's digital experience design and custom software development consulting work, the mistakes companies are making with their digital transformation efforts, how they can implement change using the agile approach, and more.

    [Top Women Leaders] Angel Investing the Smart and Healthy Way With Marcia Dawood of Mindshift Capital and Angel Capital Association

    Play Episode Listen Later May 5, 2022 45:58

    Marcia Dawood is an investor who has invested in over 200 early-stage private companies. She's also a Venture Partner with Mindshift Capital. Mindshift Capital is a global, women-run venture firm investing in notable women-led companies solving big problems with sophisticated solutions. Marcia is also part of the Investment Committee for the Next Wave Impact Fund, serves as a Board Member and Advisor to Zive and Misfits Bakehouse, and is an Activator for SheEO. Marcia currently serves as Chair of the Board of the Angel Capital Association. In this episode… Angel investing is a risky asset class, and financial advisors often discourage putting in more than five to 10% of your net worth — and they are right. But many entrepreneurs either do not know this or do not factor it into their plan when contacting angel investors. So, these entrepreneurs see angel investors as always ready to write a check. After all, that's what they do, right?  Nothing could be farther from the truth. From the invaluable experience and skills they bring to the vast network of willing helpers in their circle, there's more to angel investing than writing checks. Beyond money and business, they also have access to tech, tools, and research to live a healthy life and advocate the same for others. All that and more make for smart and healthy angel investing. Want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Marcia Dawood, Venture Partner with Mindshift Capital and Chair of the Board of the Angel Capital Association. They discuss Marcia's journey as a female angel investor, her investment strategy, mistakes entrepreneurs should avoid when contacting angel investors, preventing scary diseases, and more.

    [Top Agency & Chicago Business Series] Making Boring and Complicated Brands Come Alive With Allie LeFevere of Obedient Agency

    Play Episode Listen Later Apr 28, 2022 46:06

    Allie LeFevere is the Creative Director and Co-founder of Obedient, a humor branding agency. They turn businesses into unstoppable, unorthodox, unforgettable brands because they believe that standing out is not a matter of taste but of survival. Allie has spent the last decade working with brands to ensure their messaging isn't a snoozefest.  Before starting Obedient, Allie was the VP of Engagement at a Chicago-based startup. She then jumped ship in 2014 to run her first business developing creative programs for companies like Dell, AT&T, Trunk Club, and emerging small businesses and startups. In this episode… Ultimately, the goal of marketing is to get your target audience to fall in love with your brand and do business with you. That involves connecting with your audience on a deep emotional level — even if you're in a lackluster industry. Ironically, many brands see it as “out of brand” to infuse humor strategically to connect with their prospects.  Other brands desire this level of connection with their target demographics, but their brands lack personality. Luckily, Allie LeFevere has developed the brand personality method to turn boring and complicated brands into fun ones… because fun sells. How does this method work, and how are top brands using it?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Creative Director and Co-founder of Obedient Agency, Allie LeFevere. They discuss the brand personality method, how to make boring and complicated businesses come alive through humor, and more! 

    [Top Women Leaders & Chicago Business Series] The Helpful Business With Becky Feinberg-Galvez, CEO of Candor Threads

    Play Episode Listen Later Apr 26, 2022 32:05

    Becky Feinberg-Galvez is the CEO and Co-owner of Candor Threads, a custom apparel company. The company was formerly known as Shop for Ties. Candor Threads first started as corporate textiles in 1982 when Becky's stepfather, Arnie Kapp, founded the business. He began making cold calls to sell ties, winning over customers and connections from his basement office — and, more importantly — instilled the importance of speaking with candor and treating every customer as a friend.  Becky joined Candor Threads as a Marketing and Sales Manager and moved into the CEO position following her stepfather's passing. As CEO, Becky has created steady year-over-year growth by introducing new products and implementing a customer-centered, detail-oriented approach to business. In this episode… We live in a world of uncertainties, and many times, there are more things out of our control that negatively impact our lives and business. In those uncertain times, such as when COVID-19 peaked, the most entrepreneurial question to ask is, "How can we help?"  By trying to become a more helpful business, Becky Feinberg-Galvez led Candor Threads through a rough patch that became the company's most rewarding year in revenue. The company is now riding on that experience to do more amazing things for its clients. Want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO of Candor Threads, Becky Feinberg-Galvez. They discuss Becky's entrepreneurial journey, the one time her business failed, and how she turned a defeating moment into a profitable one by pivoting to become a helpful company. 

    How a Business Grew to $100 Million Using Direct Mail With Kevin Donlin, Founder of Client Cloning Systems

    Play Episode Listen Later Apr 21, 2022 47:43

    Kevin Donlin is the Founder of Client Cloning Systems, a company that helps executives leverage the power of direct mail, email, and warm calls. Kevin has been involved in marketing since 1994 and sold one of the first ebooks online, which was the beginning of his e-commerce journey. By the late 90s, he was a Webmaster for FedEx, where he worked with some of the pioneers of online marketing. Since 1998, Kevin has been a copywriter and marketing advisor, delivering sales gains of more than $1 million on multiple occasions through direct mail and online marketing. He's been interviewed by ABC, CBS, NBC, The Wall Street Journal, The New York Times, Fortune magazine, and many more. He's a co-author and author of five marketing books.  In this episode… Is your business or product helping your customers avoid immense pain? If yes, why aren't they rushing to do business with you and grow your revenue? One reason: you're marketing like everyone else. What if there was a way to break people's patterns, trigger their emotional hot buttons, and get them to buy?  Paper mail and direct response marketing are how to do it. Why? Because anything in print will be more believable and valuable than what you read online. But the secret is knowing how to unlock your customers' hidden desires, communicating in their language, and solving their pain. Ready to roll?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder of Client Cloning Systems, Kevin Donlin. They discuss what the Client Cloning Kit is, why the value of paper mail outweighs the cost, how to write copy that pushes people's emotional buttons to take action, and generating millions in revenue through direct mail. Stay tuned.

    [Israel Business Series] Real Life Superpowers Every Entrepreneur Should Have With Ronen Menipaz, CEO and Founder of M51 Entrepreneur Labs

    Play Episode Listen Later Apr 12, 2022 34:33

    Ronen Menipaz is an Israeli investor, entrepreneur, and tech advisor. He's been a founder in the entertainment, ad-tech, and fintech space with over 25 years of entrepreneurial experience.  Ronen is the CEO and Founder of M51 Entrepreneur Labs, a private equity company located in Tel Aviv, Israel. The company helps empower fearless, passionate, and creative Israeli entrepreneurs to succeed by leveraging M51's ideas, time, and network of support. In this episode… There's not too much that separates successful entrepreneurs from the not-so-successful ones. Unlike what many people think, it's not about the numbers, but about the real superpowers of the entrepreneur. It is also about what makes the entrepreneur tick and their understanding of culture gaps.  Today's guest, Ronen Menipaz, speaks to this issue. He calls the first superpower optimism. For Ronen, an entrepreneur is eternally optimistic because they'll need all the optimism they can muster to support the other necessary superpowers. What are these other entrepreneurial superpowers?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO and Founder of M51 Entrepreneur Labs, Ronen Menipaz. They discuss how Ronen became a private equity company owner, his personal experience as an entrepreneur, and the real-life superpowers that distinguish great entrepreneurs.

    How To Double Sales in the Next 12 Months — The Ultimate Sales Machine With Amanda Holmes and Troy Aberle of Chet Holmes International

    Play Episode Listen Later Apr 7, 2022 45:22

    Amanda Holmes is the CEO of Chet Holmes International, a privately held company founded by highly publicized thought leader, Chet Holmes. The organization aims to help small to medium-sized businesses grow faster, better, and smarter. They have assisted over 250,000 businesses worldwide. It's the home to The Ultimate Sales Machine book, which was voted in the top 110 most recommended marketing and sales books.  Troy Aberle is a Coach for Chet Holmes International. He's worked with many companies and helped them sell over $400 million. He's used methodologies from Chet Holmes International to sell $12 million to prospects that were not interested and sold an entire year's quota in one week. He also runs a life and business strategy company. In this episode… How do you double your sales in 12 months? Will you increase marketing spending to reach more potential customers for more sales? What if there's a way to double your sales and not spend more on customer acquisition? The Dream 100 is the fastest, least expensive way to do so.  The Dream 100 is the strategy that has doubled the sales of more companies than any other. It is based on the principle that there are fewer better buyers than there are all buyers. That means marketing and selling to your Dream 100 is cheaper than marketing and selling to all buyers. Unfortunately, many people do not understand the concept of Dream 100 and how to use it to multiply their sales. Don't want to be one of them?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Amanda Holmes and Troy Aberle, both from Chet Holmes International. They discuss the elements of a Dream 100, why it is the fastest and least expensive way to double sales, and how to find your Dream 100 and market to them. Stay tuned.

    [Top Women Leaders] Speak Great, Sell Globally With Kerri Garbis of Ovation and Wendy Pease of Rapport International

    Play Episode Listen Later Apr 5, 2022 48:27

    Kerri Garbis is the CEO and Founder of Ovation, a go-to resource for professional presence and speaker development training. Through Ovation, Kerri has trained thousands of business professionals from companies such as Walt Disney and Mastercard. She helps them with presentation skills, storytelling, etiquette, and emotional intelligence. Kerri is the Author of Presentation Skills for Managers, published by McGraw Hill. Wendy Pease is a language translation expert and the President of Rapport International, a translation and interpretation services company specializing in marketing translation. Wendy is the Author of The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits. In this episode… One of the hidden gems of successful entrepreneurship is the ability to speak and present confidently. You need to be an excellent speaker for local and international marketing, but the best part is that these skills can be learned. However, international marketing comes with its nuances that many business owners overlook. As a result, their marketing materials are either in the wrong language or translated without the necessary context and cultural sensitivity. Want to learn top tips to speak, present, and sell globally?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring the Founder of Ovation, Kerri Garbis, and the President of Rapport International, Wendy Pease. They discuss everything you need to know about becoming a better speaker and the best way to translate your marketing materials for a global market.

    Braving the Odds: How To Sell Internships With Fredrik van Huynh, Co-Founder of Absolute Internship

    Play Episode Listen Later Mar 31, 2022 37:12

    Fredrik van Huynh is a Swedish-Cambodian entrepreneur and the Co-founder and CEO of Absolute Internship, a leading global internship program matching university students with internships for in-person and remote positions in top companies all around the globe.  Since 2009, Absolute Internship has helped thousands of students join more than 800 corporate partners in cities including Barcelona, Beijing, Hong Kong, Lisbon, London, Madrid, Paris. Interns develop marketable skills for future employment, and the program empowers them to step outside of their comfort zones.  In 2019, Fredrik was ranked among the top 25 Swedish entrepreneurs of the year for disrupting industries and breaking boundaries. In this episode… When Fredrik van Huynh started his company and decided to charge students for internship placements in companies worldwide, he got a lot of negative feedback. Some people even called his business model exploitative.  But Fredrik's position was simple: students could get internship placements in their city through friends and family, but not many people have access to placement in companies abroad. More importantly, if students can pay high tuition fees to schools, they can afford to access quality internship experiences.  However, Fredrik didn't envision three years of living on instant coffee, pasta, and tomato sauce, with two pairs of trousers, and facing every reason to throw in the towel. Now universities are reaching out, and thousands of students gladly pay and come on board. How Fredrik turned things around is a story you don't want to miss.  Listen to this episode of the Inspired Insider with Dr. Jeremy Weisz featuring the Co-founder and CEO of Absolute Internship, Fredrik van Huynh. They discuss why Fredrik decided to sell internships, how he sold them to students, got companies on board, and built a thriving business from the ground up.

    [Top Chicago Business Series] The ROI of Core Values With Zach Wilcox, CEO of Fide Freight

    Play Episode Listen Later Mar 24, 2022 28:04

    Zach Wilcox is the Founder and CEO of Fide Freight, a representative logistics solution providing a full range of services in long and short-distance freight, specialty haulage, and management of dry freights. Zach and his team pride themselves on complete transparency and communication, from bringing on a client to getting the shipments completed on time. Before founding Fide Freight, Zach held project management, operations, and manufacturing roles across different companies. He has a business degree from Grand Valley State University.  In this episode… Core values have become the sound bite that punctuates every conversation with entrepreneurs. But since you're in business to make profits, what is the ROI on your core values? Does staying true to your core values produce the business outcomes you seek, or are they some cool mantras to have?  Zach Wilcox, the Founder and CEO of Fide Freight, let us in on his company's secret sauce for generating revenue and edging out competitors through core values. He talks about Fide Freight's core values and how they impact the bottom line. Beyond that, he shares insights on the most important part many companies grapple with — maintaining a working culture.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Fide Freight, Zach Wilcox. They talk about Zach's pivot from manufacturing to logistics, the hurdles he faced when starting a company, and how developing and sticking to a set of core values can help you grow and gain market share quickly.

    Intentional Growth Principles: Secrets To Repairing a Broken System With Ryan Tansom, Co-Founder of Arkona

    Play Episode Listen Later Mar 22, 2022 45:46

    Ryan Tansom started his entrepreneurial career at his family business, where he was responsible for the operational and financial strategy of the $21 million company. He helped turn the company around and bring intentional focus to the right strategy, which enabled them to sell to a local competitor for eight figures.  Ryan is the Co-founder and Partner of Arkona, where they help entrepreneurs get clarity and control on how to grow the value of their company through Value Growth Education and Strategic CFO Services. He is the Host of the Intentional Growth podcast. In this episode… Has the growth of your business been stifled? Are you stuck with a broken system holding down your business, but you're unsure how to turn it around? According to today's guest, Ryan Tansom, the Intentional Growth framework is one way to help you figure out the issues and repair the broken system.  There are five principles you should be applying. The first is your drivers. What do you want from your business and why? The next is your financial targets, and there are three of them: one is your target annual income for you personally, regardless of whether you have that business. What are the other targets, and what do the other principles entail?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder and Partner of Arkona, Ryan Tansom. They discuss how Ryan transformed his family's business to help them sell it for eight figures, the Intentional Growth framework, the five principles that drive it, and lots more.

    The Five Hats Effective CEOs Wear To Succeed With Jim Schleckser of Inc. CEO Project

    Play Episode Listen Later Mar 17, 2022 41:52

    Jim Schleckser helps leaders grow their companies by assisting them in opening their point of constraint (also known as the kink in the hose). He is the CEO of Inc. CEO Project, a business advisory group for high-performing, experienced CEOs. Jim has been at the company's helm for 17 years and counting.  Jim has done business in 40 countries and recently ran a technology business valued at $1.6 billion. He's a Columnist for Inc. Magazine and the author of two best-selling books, Professional Drinking and Great CEOs are Lazy. In this episode… Dear CEO, if there's a kink in the hose of your company's revenue flow, what will you do about it? Are you going to put on your player hat, march straight to the frontlines to drive sales, and hopefully figure out the constraints? Or are you going to wear your analyst hat, dig into the data and figure it out? Whichever approach you take, you'll be wearing either of the first two hats effective CEOs must wear to remove kinks in their business. The other three hats are necessary to fix the business areas where the kink exists. Kinks can live in your business model, talent, or processes and systems. Ready to learn more about these business hats?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO of the Inc. CEO Project, Jim Schleckser. They discuss the five hats great CEOs wear, how to delegate without losing sleep, reworking your business model, hiring tips, and more!

    [Agency Series] The Twists and Turns of Scaling an Agency With Danny Gavin of Optidge

    Play Episode Listen Later Mar 15, 2022 43:10

    Danny Gavin is the Founder and Chief Strategist of Optidge, a Houston-based digital marketing agency. Danny is also an Adjunct Professor at the University of Houston's C.T. Bauer College of Business, teaching master-level classes and executive education on social media and search engine marketing. He is also the Founder of ODEO Academy, where he provides digital marketing education and practical application to help people land a job and get a better grasp of this changing world of digital marketing.  In this episode… Agency owners are specialists in the services they render but also wear many different hats to serve their clients better. One of the toughest challenges they face is taking off some of those hats and letting others come in to help scale the business. It's a nightmare that keeps them twisting and turning in bed.  Are you facing these same challenges in your business? Today's guest, Danny Gavin, had a similar experience but moved past it to grow his business. What was his secret recipe? Delegation. It's a tough pill to swallow, but if Danny could do it, you can too.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and Chief Strategist of Optidge, Danny Gavin. They discuss Danny's journey to becoming an agency owner, how he's been able to scale and grow, creating and marketing a course, and many things in-between.

    How to Create an Outsourced Business Development/Sales Development Process

    Play Episode Listen Later Mar 10, 2022 19:49

    John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the Host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode… There are a lot of companies struggling with this idea of creating an outsourced business development process. Some have business development reps in-house but struggle to get good quality leads in the door.  How do you set up your prospecting reps for success? What are the channels, tools, and processes to build stronger relationships and get more leads?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder of Rise25, John Corcoran. They discuss the process, tools, and channels for B2B business development that work. From content marketing to relationship-building, they go over the best strategies to generate more leads. Stay tuned.

    How To Be a Gold Medalist at B2B Podcasting

    Play Episode Listen Later Mar 8, 2022 22:56

    John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the Host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode… Do you run a B2B company? Are relationships a big part of running your business smoothly? If your answer is yes to those two questions, then deepening your relationships and expanding your network is critical for your business. One surefire way to do this is by hosting a B2B podcast.  If you already have a podcast, are you hitting gold with it? Or are you like an athlete that expends so much time and energy to produce your show — but never gets on the medals stand? Your B2B podcast can be super profitable if you have the right strategy and avoid the minutia. Want to know more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder of Rise25, John Corcoran. They discuss the qualities of a gold medal-winning podcast, expanding networks and deepening relationships through a B2B podcast, and the other mistakes that make B2B podcasting unrewarding.

    How to Launch a Podcast Successfully

    Play Episode Listen Later Mar 3, 2022 13:39

    John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode… Mic check. Record. Launch podcast— easy, right? Not quite. There are many moving parts to launching a B2B podcast. Other than speaking into the microphone and publishing your recording, you want to nail down a strategy, identify your dream 100, execute outreach, and get people involved. Those are just some of the steps before launching a podcast. You also need to know the types of content, how to create them, and what to do after successfully launching your podcast. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Rise25 Co-founder John Corcoran. They discuss some things you should do leading up to a podcast launch, tips to succeed during the launch process, and steps to complete afterward.

    By The Grace of the Game — From Auschwitz to the NBA With Dan Grunfeld

    Play Episode Listen Later Mar 1, 2022 53:39

    Dan Grunfeld is a former professional basketball player, an accomplished writer, and a proud graduate of Stanford University. An Academic All-American and All-Conference basketball selection at Stanford, Dan played professionally for eight seasons in top leagues worldwide, including in Germany, Spain, and Israel. He is the Author of By The Grace of the Game: The Holocaust, A Basketball Legacy, and an Unprecedented American Dream. Dan is also the Vice President of Lightspeed Venture Partners.  In this episode… What do surviving the holocaust, escaping communism (in part thanks to Buddy Hackett), building a small business, and raising two generations of professional basketball players have in common? The answer lies in the story of Anyu — the incredible grandmother of Dan Grunfeld.  Dan does a fantastic job of recanting his family's story. It's a story of persevering in the face of pain, death, and oppression — and how basketball was the game-changer. This episode will shock you, entertain you, and leave you with priceless lessons.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Author Dan Grunfeld. They talk about the incredible true-life characters in the book, By the Grace of the Game, the trying moments before success, lessons from sports for business, and inspiration to keep going no matter what.

    The Real Impact of Writing a Book With Authors Lisa Tener, Christopher Littlefield, and Vanessa Levin

    Play Episode Listen Later Feb 24, 2022 48:05

    Lisa Tener is an award-winning book coach who specializes in helping experts, visionaries, and entrepreneurs write and publish compelling how-to, self-help, and business books. For over 12 years, Lisa served as Faculty of Continuing Medical Education at Harvard Medical School.  Her clients have signed five and six-figure publishing deals with dozens of publishers, including Random House, Harper Collins, and more. She's the Author of The Joy of Writing Journal: Spark Your Creativity in 8 Minutes a Day. Lisa also runs a Bring Your Book to Life program.  Vanessa Levin is an Early Childhood Professional Development Consultant and the Creator of Pre-K Pages, one of the Internet's most popular resource websites for teachers of young children.  She has more than 20 years of classroom teaching experience, and people across the globe follow her teachings. Vanessa is also the Author of Teach Smarter: Literacy Strategies for Early Childhood Teachers. Christopher Littlefield is an international speaker and Founder of Beyond Thank You, an international consulting, training, and coaching company specializing in employee appreciation, recognition, and workplace culture. He's trained thousands of leaders to understand what their people want and need to be at their best. His clients include Accenture, Boston Medical Center, Salesforce, the US Army and Air Force, the United Nations, and more. He's the Author of the best-seller 75+Team Building Activities for Remote Teams: Simple Ways to Build Trust, Strengthen Communications, and Laugh Together from Afar. In this episode… What are the odds you'll write and publish a book? If it's on your bucket list, you may be wondering how to go about it or what impact it can have on your business.  Here's the truth: publishing a book has had a tremendous impact on today's guests and their businesses. They share their experience, process, and lessons of publishing their books. Want to check book writing off your wish list? Three expert panelists will show you how.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring book coach Lisa Tener, international speaker Christopher Littlefield, and Early Childhood Consultant Vanessa Levin. They discuss the process, lessons, and impact of publishing a book, and each author shares their journey and advice for turning your idea into a published work.   

    [Agency Series] Timeless Fundamentals: Selling to the Hard-to-Reach People With Melih Oztalay, CEO of Smartfinds Internet Marketing

    Play Episode Listen Later Feb 22, 2022 39:25

    Melih Oztalay is the Founder and CEO of Smartfinds Internet Marketing, an agency that focuses on marketing processes and strategic activities based on using multiple web marketing channels.  Melih has been in the marketing industry since 1987. He helps companies with various internet marketing needs, including conversion rate optimization. He has worked with different clients, from manufacturers to automotive suppliers, franchisors, and more. In this episode… Back in the day when internet marketing was in its infancy, how would you sell health insurance to the hard-to-reach people who think they don't need it? Now that the landscape has evolved and there are countless websites, how do you win over more of your existing website visitors?  Timeless fundamentals. That could be a deep dive into your target customers, marketing directly to them, deploying the compounding effect of social media, or some other tactic. No matter how fast things change in the industry, these timeless tactics will hold up. The problem is, are you utilizing the fundamentals?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Melih Oztalay, Founder and CEO of Smartfinds Internet Marketing. They discuss the marketing fundamentals that have kept Melih in the industry for 35 years, how he used the compounding effect of social media to drive results, influencer marketing dynamics, conversion rate optimization, and more.

    [Agency Series] Combining Traditional and Digital Advertising to Good Effect With Darcy Garbin and Debbie Pontera, Managing Partners of D2 Media

    Play Episode Listen Later Feb 17, 2022 29:23

    Darcy Garbin and Debbie Pontera are the Co-founders and Managing Partners of D2 Media, a full-service advertising agency. They've worked in media and marketing for over 30 years. The duo hand selects the best media partners to help clients build their advertising dream team. Darcy and Debbie have digital and traditional advertising expertise, including radio, TV, direct mail, billboard, and print. In this episode… You've heard people say that advertising on traditional media is a dying trade with little to no impact. They could be right and wrong at the same time. If you use traditional media like billboards without a clear strategy behind it, you'll prove the naysayers right.  But if you combine traditional and digital media with a defined goal and strategy, you can expect to reap the best of both worlds. How do you harness the strengths of both traditional and digital media? Who should be using broadcast media and why? Two broadcast advertising experts answer these questions — and more — on today's show. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Managing Partners at D2 Media, Darcy Garbin and Debbie Pontera. They talk about the mistakes brands make when doing broadcast advertising, how to make the most of radio, TV, and billboard ads, and how to use different mediums to craft a powerful strategy. 

    [Agency Series] How to Make Your Website Awesome and Avoid the Report of Broken Dreams With Andy Crestodina, Co-Founder of Orbit Media Studios

    Play Episode Listen Later Feb 15, 2022 44:43

    Andy Crestodina is the Co-founder and Chief Marketing Officer at Orbit Media Studios, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy had provided digital marketing advice to thousands of businesses and has written countless articles on content strategy, SEO, visitor psychology, and analytics before it was even popular. He is the Author of the book Content Chemistry: The Illustrated Handbook for Content Marketing.  In this episode… If you take a deep dive analysis of your website, you'll probably discover countless ways your website is unsatisfying visitors. If that's happening on your site, your business is leaking leads — and that's a possible report of broken dreams.  Many businesses have content gaps on their website, and they drop off several leads even through their thank-you page. How do you uncover all of these problem areas on your website? Which message should your website convey to meet the information needs of your visitors?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder and Chief Marketing Officer of Orbit Media Studios, Andy Crestodina. They discuss practical ways to tweak your website for conversions, the report of broken dreams you should avoid, the service page checklist every website should satisfy, and much more.  

    [Agency Series] How Ads Truly Work With Jennifer Spivak, CEO at The Ad Girls

    Play Episode Listen Later Feb 10, 2022 44:10

    Jennifer Spivak is the CEO and Founder of The Ad Girls agency, an all-female Facebook ads agency that generates millions of dollars for clients on Facebook and Instagram. They've managed over $4M in advertising spend and generated our clients $20M+ in revenues.  Jennifer is also an Adjunct Professor of digital marketing at the City College of New York. She has 11+ years of experience generating revenue for thousands of clients via paid marketing. She loves big picture strategy as much as she loves digging deep into the teeny tiny details and data. In this episode… An ad by itself does not do anything more than giving the platform provider money to help you get more eyeballs on a piece of content. So looking at ads and the vanity metrics (such as low cost per lead) around it is wrong and short-sighted. Are those leads turning into profitable revenue? If you want to use ads like a predictable profit machine Jennifer Spivak says you don't need a 75-step funnel. You need a simple funnel that converts incredibly well and makes sure to avoid the sales closing mistakes people make to cause potential clients to drop off. So are you ready to turn your ads game around?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO and Founder of The Ad Girls, Jennifer Spivak. They discuss how Jennifer quit an abusive relationship and fell in love with ads; how she's turned her passion for ads into an agency that helps women-owned businesses scale from 6-7 figures, and shares insight into how ads truly work.

    How to Author a Book for the Revenue, Respect, and Results You Deserve With Michelle Prince of Performance Publishing Group

    Play Episode Listen Later Feb 8, 2022 31:25

    Michelle Prince is a best-selling author, speaker, publishing expert, CEO, and Founder of Performance Publishing Group, a partner publishing company that has helped thousands of people tell their stories and become published authors.  She has personally published many successful books, including her best-selling, Winning in Life Now, and her latest, The Power of Authority, endorsed by some of the most influential speakers in personal development, including Zig Ziglar. She is also a Zig Ziglar Legacy Certified Speaker and Trainer. In this episode… If you are successful at anything — whether it's your career, business, or personal life — when people see you, all they want to know is, “how did you achieve it?” People often ask this question because they want that result for themselves, too. What better way to communicate and share that story than writing a book?  Even if you think you haven't done anything of note to share in a book, Michelle Prince wants you to know that your story matters. So if you wish to share your unique perspective, build credibility, or fulfill a lifelong desire, you can get the revenue, respect, and results you deserve by writing a book. Want to know more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Michelle Prince, Founder and CEO of Performance Publishing Group. They discuss the process of writing and publishing a book, tips for launching a book, publishing mistakes to avoid, and how publishing a book can transform your business — and life.

    How to Write & Market a Book - The Proven Path From Blank Page to 10,000 Copies Sold With Chandler Bolt, Founder, and CEO of Self-Publishing School

    Play Episode Listen Later Feb 3, 2022 50:49

    Disney Insider Secrets and Lessons to Attract Lifetime Clients With Vance Morris of Deliver Service Now Institute

    Play Episode Listen Later Feb 1, 2022 61:42

    Vance Morris is a Customer Service Speaker and Service and Marketing Strategist at Deliver Service Now Institute, where he shares insider secrets of how the magic of customer and guest service is created. He is a 10-year Disney veteran, having spent 10 years working for the mouse at Walt Disney World in Orlando, Florida. His Disney service and direct response marketing business allows him to coach companies that create Disney-style service systems and then monetize them through direct response marketing. Vance is also the longest-reigning marketer of the year at GKIC. In this episode… Nobody does a lasting experience like Disney. Imagine if you knew all the insider secrets Disney uses to create jaw-dropping experiences that turn customers into lifetime ambassadors. The good news is, Vance Morris is here to share the secrets and help you attract lifelong clients. Vance shares insight into how Disney goes out of its way to repeatedly create the best first impression, ensure that employees love what they do, and he shares how you can implement these techniques in your business. There's so much packed into this episode, including how answering the phone can be a game-changer.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring 10-year Disney Veteran, Vance Morris. They discuss the value of creating an experience out of mundane tasks, what Disney can teach you about attracting and turning prospects into lifetime clients, and lots more. 

    [Top Agency Series] How To Structure a Membership Site That Sells With Matt Inglot of Tilted Pixel

    Play Episode Listen Later Jan 27, 2022 64:17

    Matt Inglot is the Founder of Tilted Pixel, an agency that helps membership-based websites grow through consulting, marketing, and web development. Matt has been doing this for over 15 years and has reinvented his agency several times. His clients have gone from making six figures to millions of dollars.  In this episode… We can all use a refresher to think deeply about our customers' needs and understand how our website helps create an exceptional journey no matter what business we do. Unfortunately, we often commit the mistake of not having a clear offer, an inefficient lead magnet, and poor onboarding that makes clients churn too quickly.  If you're looking to grow your membership business (heck, any business), you can start by making your website the gateway to a profitable relationship with your customers. Today's guest, Matt Inglot, breaks down this process by reviewing different websites and providing insights on tweaks to increase conversion. Want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder of Tilted Pixel, Matt Inglot. They discuss the big mistakes membership site owners make, how they lose clients, and case studies of how to improve your site conversions and customer experience. Stay tuned. 

    How Tom Vozzo Went From President of a Billion-Dollar Company to CEO of Homeboy Industries, The Largest Gang Rehabilitation and Re-Entry Program in the World

    Play Episode Listen Later Jan 25, 2022 44:37

    Tom Vozzo is the CEO of Homeboy Industries, the largest and most successful gang intervention, rehabilitation, and re-entry program across the globe. He left a lucrative career in corporate America, where he had helped grow a company from $50 million to $300 million to over a billion dollars in revenue as President of ARAMARK Uniform and Career Apparel Group.  Convinced there had to be a better way to define success, in 2012, Tom decided to become a volunteer, unpaid CEO of Homeboy Industries, a nonprofit built on compassion, empathy, and social justice. In this episode… Corporate America is filled with many opportunities, but they're inaccessible to many who are just trying to make a decent living. Former gang members and ex-convicts are one of the worst-hit demographics. These people come out of prisons but remain incarcerated by the lack of opportunities for a do-over.  Fortunately, Homeboy Industries is changing the narrative by taking on people with the worst circumstance for recovery and helping them become productive members of society. A former President of a billion-dollar company is here to share why he quit his job to take up an unpaid role and help people turn their lives around. So, how did it all begin, and where is Homeboy Industries heading?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO of Homeboy Industries, Tom Vozzo. They discuss why Tom quit corporate America to take up an unpaid role, the tough life of a former gang member, how Homeboy Industries is making a difference, and lots more.

    How Two Simple Tweaks Resulted in Scaling Ad Spend from 20K to 200K Per Month With Ralph Burns of Tier 11

    Play Episode Listen Later Jan 20, 2022 42:13

    Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency that uses a proprietary system called the Customer Acquisition Amplification™. The system unlocks the online potential of a purpose-driven business to help them scale and grow.  Tier 11 has been operating 100% virtual with people in over 25 countries for a long time. They manage a portfolio of social media advertising accounts in over 57 industries with an annual spend excess of $100 million.  Ralph is also the Host of the Perpetual Traffic podcast, which has been downloaded over eight million times and helps people grow their business through online traffic and conversion strategies.  In this episode… The #1 mistake many businesses make with their display ads may come as a surprise. Sadly, it's an unpleasant surprise where customers click through an ad and are redirected to an unrelated landing page or product site. As simple as it may seem, it's a very common mistake.  If you're looking to increase your ad spend and ROI, you have to nail down your funnel, data capturing, and retargeting strategies. It can be as easy as creating a blog post and boosting it through ads — and you could be on your way 10xing your ad spend for increased revenue. Want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Tier 11, Ralph Burns. They discuss Ralph's journey into digital marketing, how he helped a jewelry company 10x their ad spend in two simple tweaks, best practices for video and webinar funnels, and lots more.

    Life as a 50+ Year Old White Male and Other Copywriting Secrets With Carline Anglade-Cole

    Play Episode Listen Later Jan 18, 2022 56:55

    Carline Anglade-Cole is a million-dollar copywriter, and she's a master at creating controls. After 12 years in the direct mail industry working at Phillips Publishing Inc. (now Healthy Directions), Carline ventured out on her own and launched Cole Marketing Solutions. Carline raked in over six figures in royalties in her first year as a freelancer and never looked back. Today, Carline makes millions in royalties, creating massive multi-year controls for Healthy Directions, Cawood and Associates, Boardroom, and all the other top health publishers in the country. She's the Author of My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!, and Your Copy Sucks - You Don't!: 60 Kick-Butt Lessons on Copywriting... Business... and Life! In this episode… When it comes to marketing messages, Carline Anglade-Cole and every other great direct response copywriter already know what's on your mind. That's how they write copy that hits home and convinces you to buy. It's also why Carline wrote a book about her life as a 50+ year-old white male.  How do these copywriters know the ins and outs of their audience? What are some copywriting best practices? For one, copywriters are lyricists who write to the beat of their target audience. That's one of Carline's many copywriting secrets. Now, she's sharing her strategies with you — and you don't want to miss it. Ready to dig in?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the million-dollar copywriter Carline Anglade-Cole. They discuss the thought and creative process of Carline's Life as a 50+ Year-Old White Male book, her best kept copywriting secrets, lessons from her mentor, and how to get $1,800 worth of gifts from her.  

    Optimize Your eCommerce Website and Stop the Leaky Bucket With Tanner Larsson, Founder of Build Grow Scale

    Play Episode Listen Later Dec 28, 2021 41:39

    Tanner Larsson is the Founder and CEO of Build Grow Scale, an e-commerce optimization company specializing in revenue optimization. The Build Grow Scale revenue optimization methodology has generated over $400 million in physical product sales for their clients, and they've worked with companies such as Guthy-Renker, Men's Health, and many more.  Tanner is also the Founder of Black Label Mastermind, an exclusive e-commerce syndicate for high-performing e-commerce entrepreneurs. He is the Author of the best-selling book, Ecommerce Evolved.  In this episode… Many e-commerce stores are losing revenue either by failing to diversify their sales channels or by setting up their stores like a leaky bucket. One of the first things you're doing wrong is installing glitchy plugins on your Shopify store, such as an order bump app. The second mistake to avoid is setting up your category pages without checkboxes on the left side.  There are more ways your store is acting as a leaky bucket. So how do you optimize your e-commerce website, maximize revenue, and block the leaks? From your homepage to your checkout page, today's guest, Tanner Larsson, breaks it all down with a case study of G Fuel. Want to find out more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Build Grow Scale, Tanner Larsson. They explore how e-commerce stores are losing traffic and ultimately leaking revenues, how to block those leakages by optimizing your store site using a case study, and lots more.

    [Top Agency Series] Leveraging Geofencing Marketing and White Labels With Justin Croxton, CEO of Propellant Media

    Play Episode Listen Later Dec 23, 2021 37:05

    Justin Croxton is the CEO and Managing Partner of Propellant Media, a modern digital agency centered on geofencing marketing, Over-the-Top (OTT) advertising, digital advertising, search engine marketing, and lead generation. They have offices in Atlanta and Charlotte, and their clients are primarily small, medium-sized businesses in both B2B and B2C categories. Justin is also an Advisor for AdvisoryCloud. For five years, he founded and ran Que Commerce, a search marketing agency.  In this episode… If you're a B2B business owner, you know how hard it is to get your marketing message in front of decision-makers, especially through paid advertising. It's even more difficult when you have to target decision-makers in companies within your business area or a particular location. Perhaps you've been spraying your advertising budget, hoping something sticks.  What if there was a way to target, with precision, C-suite people with your ads right where they are? That's what geofencing can do for you. You can create a virtual fence around an area and display your ads to your target audience within that location. How can you leverage this strategy for your business?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO and Managing Partner of Propellant Media, Justin Croxton. They discuss geofencing and how it works, how brands are using geofencing to attract B2B clients, converting more clients on your website, and lots more. 

    How to Maximize Partnerships to Generate Long-Term Collaboration With Alex Glenn, Founder and CEO of Partnerhub and PartnerPrograms.io

    Play Episode Listen Later Dec 21, 2021 45:08

    Alex Glenn is the Founder of PartnerPrograms.io, a Marketplace as a Service for vetted partner programs and top digital agencies. He is also the Founder and CEO of Partnerhub, a unique new marketplace and partner management solution built for digital agencies to find, vet, manage, and enable their partners. Before starting these businesses, Alex was a digital marketing agency operator and an advisor for various companies including Founder Institute and Rainmakers. He is also the Host of Make Them Famous, the partner enablement podcast. In this episode… Are you an agency owner or SaaS company looking to grow through strategic partnerships but not sure how to set it up? Hiring a partner manager right out of the gate will be the first wrong move to make, and the second bad move will be joining random communities and consuming content without getting real value.  So what should you be doing to maximize partnerships for long-term collaborations? Look inwards at your client data. Find out who your clients are working with or the tools they use to get work done. Determine how best to give, and have a strategy that works for both parties. Want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Partnerhub and PartnerPrograms.io, Alex Glenn. They discuss launching a successful partnership program from scratch, finding willing strategic partners, the best ways to give value, partnership best practices, and lots more!

    The Engine Behind Growing From 9 To 60 Healthcare Clinics With Peter Cunningham, Founder and CEO of Evolve Healthcare Marketing

    Play Episode Listen Later Dec 16, 2021 38:36

    Peter Cunningham is the Founder and CEO of Evolve Healthcare Marketing, a Chicago-based, data-driven healthcare marketing agency specializing in helping medical practices and healthcare enterprises grow profitably in highly competitive markets throughout the US.  Before founding Evolve Healthcare Marketing, Peter founded and exited a public relations firm, built a real estate investment firm specializing in affordable housing in Chicago, and worked in private equity.  He's also the Publisher of the American Healthcare Journal, an authoritative, digital-first, and editorially-independent publication for the latest insights, news, and analysis in healthcare. In this episode… If you're looking to expand your medical practice, you need to consider some core challenges. The first is the location and size of your competition. Is the competition a dominant health system where referrals are kept within the organization? When you figure that out, the next step is how positioned are you to attract patients online? Do you know your buyer's journey?  Today's guest, Peter Cunningham of Evolve Healthcare Marketing, has built an engine that addresses these challenges for a client to expand from nine to 60 locations with increasing patient inflow. What is this engine he's created, and how did he help his clients overcome the difficulties of expansion?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Peter Cunningham, Founder and CEO of Evolve Healthcare Marketing. They discuss the current changes in healthcare marketing, the medical service buyer's journey, challenges to consider when expanding your practice locations, how to overcome them, and lots more. 

    True Pain: Tales from Fighting Gangs With LAPD to Agency Owner With Jason Smith of Spotlight Social Advertising

    Play Episode Listen Later Dec 14, 2021 52:33

    Jason Smith is the Owner and CEO of Spotlight Social Advertising, a company that specializes in helping businesses grow and scale with Facebook and Instagram ads. He is also the Host of The Truth About Social Ads, where he interviews guests from all corners of the digital marketing landscape.  Before founding his company in 2016, Jason spent 14 years in uniform with the LAPD and later started a side gig helping people with their online traffic, advertising, and Facebook ads, which became his core business. He then left the police department permanently to focus on Spotlight Social Advertising. In this episode… Whiskers away from getting killed, benched for doing his job, fighting gang violence, and at the verge of losing all he has worked hard for in the last 14 years, Jason Smith discovered the power of Facebook ads. He went from earning $4,000 a month and getting shot at while working for the LAPD to $10,000 a month running social media ads for clients. Multiple clients later, Jason now earns way more than that — and loves his job. So what changed for Jason? How did he get so good at Facebook advertising? What's his process for helping clients get 3x back in revenue? There's so much to unpack, and Jason's here to share all.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring former LAPD Officer and now Owner and CEO of Spotlight Social Advertising, Jason Smith. They discuss mistakes people make with Facebook Ads, how the IOS update impacts your social media marketing, Pinterest advertising and who should be using it, and lots more! 

    Underdog Mentality and How to Handle Your Public Image in a Crisis With David Oates of PR Security Service and Bill Byrne of Remedy PR

    Play Episode Listen Later Dec 10, 2021 50:29

    David Oates is the Principal at PR Security Service and has more than 25 years of strategic public relations and crisis communications experience. David started his career as a US Navy Public Affairs Officer before moving into leadership roles at ContentOne, Financial Profiles, Inc., and Stalwart Communications. He has expertise in addressing various crises spanning from the military government, corporate, charity, and startup environments.  Bill Byrne is the Co-founder and Director of Remedy Public Relations, where he oversees and helps execute public relations, social media, and marketing programs for clients. He has been in the public relations field for 25 years and has worked on campaigns for Intel, Burton Snowboards, Sony, Procter & Gamble, and emerging brands in tech, healthcare, finance, and even craft beer. In this episode… You're often in the public eye as a business owner, which comes with many responsibilities. In this day and age, when one misstep can bring down your business, how do you promote your company as an underdog in a competitive environment?  Unfortunately, many business owners focus too much on the campaign side of PR while forgetting to handle their image and devise a plan for crisis management. How do you manage your public image safely and stay ahead of the narrative if — and when — a crisis occurs? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Principal at PR Security Service, David Oates, and Bill Byrne, Co-founder and Director of Remedy PR. They discuss staying on top of your public image, winning PR battles as an underdog, how to handle your public image in a crisis, and lots more.

    How to Set and Achieve Goals With Ian Garlic, Founder of Video Case Story

    Play Episode Listen Later Dec 3, 2021 25:39

    Ian Garlic is the Founder of Garlic Marketing, the brand behind Video Case Story, where they help brands with the strategy and goals for video case stories. Ian is also the Founder of StoryCrews, a company that helps businesses connect with top-rated videographers and market and expand their brand through powerful stories captured on video. He also runs and hosts his podcast, the Garlic Marketing Show, and has featured amazing guests such as Gary Vaynerchuk, Neil Patel, Ryan Deiss, and many more. In this episode… If you were to rank your ability to set and achieve your goals on a scale of one to 10, what number would you score yourself? If you didn't score as high as you would like, what do you think are the roadblocks stopping you?  As simple as goal setting may seem, we are often disappointed because we forget that it's not all about the goals we set — it's about our plan to achieve them. Sometimes we even make the mistake of taking other people's goals and making them ours, and then we get frustrated when we don't achieve them. How can you better set and achieve your goals?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Ian Garlic, Founder of Video Case Story. They discuss goals setting, the importance of self-awareness, why small goals matter, achievement and process goals, as well as roadblocks to expect. Stay tuned!

    Gratitude Day and Random Acts of Kindness With Aaron Walker, Founder of View from the Top

    Play Episode Listen Later Dec 1, 2021 26:12

    Aaron Walker is the Founder of View from the Top, where he offers professional life and business coaching services. He also moderates and facilitates twenty weekly mastermind groups, including Iron Sharpens Iron. Aaron coaches both existing entrepreneurs and those aspiring to become successful entrepreneurs to grow their success and significance. Aaron has been an entrepreneur for the past 42 years. He built eight successful businesses, including Broadway Pawn Shop, which he started when he was 18 years old and later sold to a Fortune 500 company for seven figures. He also created and ran American Diamond Exchange, a multimillion-dollar construction company, among many others. In this episode… What are you grateful for? We've all been asked that question at some point, and we often come up with a list of things we are thankful for, which is excellent. But what if we could do more than just say it? What if we could show someone else how grateful we are through random acts of kindness?  Anyone can take part in random acts of kindness — because you don't need to have a ton of money to start a cycle of gratitude and generosity. Sadly, not many people remember to do it, and when they do, they are not sure how best to go about it. But don't worry, this episode has you covered.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Aaron Walker, the Founder of View from the Top. They discuss why Black Friday means Gratitude Day for Aaron and his grandkids, why it matters, and how you too can start doing random acts of kindness.

    How to Craft a Compensation Scheme that Attracts and Motivates the Right People For Your Company With Verne Harnish, Owner Scaling Up

    Play Episode Listen Later Nov 25, 2021 41:50

    Verne Harnish is the Founder of the world-renowned Entrepreneurs' Organization (EO), an establishment with over 16,000 members worldwide. Verne has been chairing EO's premiere CEO program held at MIT for 15 years and counting. He's also the Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners in six continents. Verne has spent the past four decades helping companies scale.  He is the author of multiple books, including the best-seller, Mastering the Rockefeller Habits, The Greatest Business Decisions of All Time, Scaling Up, and his latest book, Scaling Up Compensation: 5 Design Principles for Turning Your Largest Expense Into a Strategic Advantage. In this episode… With brands taking new routes in their compensation plans and workers wanting to get the most value for their work, your compensation scheme can become a strategic advantage when done right. Unfortunately, many business leaders wrongly set up their compensation plans, so their most considerable expense has become a downer. How then do you craft a fair compensation plan that attracts and motivates the right people for your company? What do you do about compensating management staff fairly when their contributions are hard to measure, especially for a service business where people ‘eat what they kill?'  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Owner of Scaling Up, Verne Harnish. They discuss why compensation is top of mind for businesses today, mistakes leaders make when setting up compensation plans — and what to do about it, the best ways to structure compensation, and more!  

    "I Don't Have Time to Start a Podcast" & 10+ Reasons How Podcasting Will Save You Time

    Play Episode Listen Later Nov 23, 2021 26:19

    Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractical Solutions & Massage. John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the Host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. In this episode… If you already have meetings with your referral partners, potential clients, and other people you admire on your schedule, then that's all the time you need for a podcast. But if you don't have these people on your schedule already, a podcast is a great method to do so and get value from it. You gain and give value by having a podcast — from saving travel time, networking on a deeper level, fast-tracking your sales process, giving to your best relationships, and more. Having a podcast is the smart way to create value if you've been trying to achieve all this. So how do you begin?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Co-founder of Rise25 and the Host of the Smart Business Revolution Podcast, John Corcoran. Together they talk about saving networking and referral marketing time through podcasting, uncommon ways to give and get value from a podcast, and much more.

    What Is Your North Star? With Ronald Diamond, Founder and CEO of Diamond Wealth

    Play Episode Listen Later Nov 18, 2021 23:08

    Ronald (Ron) Diamond is the Founder and CEO of Diamond Wealth, a boutique financial services firm catering to 100 single-family offices' unique needs ranging in size from $250 million to $30 billion.  At Diamond Wealth, Ron helps single-family offices navigate the entire spectrum of investments, including advice on investments in private equity, real estate, and venture capital. They have investment banking, private investment, environmental and social governance, and philanthropy divisions.  Ron is also the Chair of TIGER 21 in Chicago. TIGER 21 is the premier peer-to-peer learning network for high-net-worth individuals. In this episode… As the world changes around you and people search for opportunity, it's vital to focus on one question: what is your north star? While you think about it, remember you're a business owner creating wealth — what comes after that big exit?  This episode is packed with insight about being the go-giver, providing value, and getting it back as wealth. But wealth and succession planning are not nearly talked about enough. Our guest, Ron Diamond, peels back the layers of wealth growth and transfer, but beyond all that, he wants you to do it from your north star.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Diamond Wealth, Ron Diamond. They discuss the fragmentation in family offices and how Ron is trying to solve it, why wealth transfer is declining, the foundation for wealth growth and transfer, and what your north star has to do with all of it. Stay tuned.

    Ed Challenged Me... How Do You Push Yourself? With Ed O'Keefe, Co-Founder of Consulting For Equity

    Play Episode Listen Later Nov 16, 2021 42:37

    Ed O'Keefe is the Co-founder of Consulting For Equity, where he teaches Roland Frasier's CFE™ method that generated 20,000 new customers through a 5 Day Challenge. Ed is also the Author of the book Time Collapsing! The New Art of Speed, Money, Power, and Meaning. He has used his time collapsing methods to leap to the top of industries. He has started multiple companies from scratch and built them up to seven and even eight figures. In the dentistry field, Ed sold over $50,000,000 in marketing systems and seminars. He started Marine Essentials and has sold over $60,000,000 in health supplements. On top of having seven kids and running his businesses, Ed is a graduate of Kokoro 40, the 51-hour mini hell week challenge created by Commander Mark Divine. In this episode… How do you push yourself to do what scares you? Many people stop themselves from doing physical challenges by thinking that others who have achieved these feats do not feel the same pain.  The episode is about pushing yourself mentally and physically and having others help drive you towards your goals. Ed O'Keefe has been through it. He was a graduate of Kokoro 40, a 51-hour mini hell week created by Commander Mark Divine. If you want to successfully take on a physical feat or challenge, this episode is for you!  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder of Consulting For Equity, Ed O'Keefe. Ed challenges Jeremy to do a Murph, and they discuss how people stop themselves from taking on physical challenges, the importance of remaining positive and present, and how to do what scares you to death. Stay tuned.

    [Top Agency Series] Expanding Your Brand Impact Through Social With Duncan Alney of Firebelly Marketing

    Play Episode Listen Later Nov 11, 2021 47:00

    Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more brands. Duncan is also the Host of the Firebelly Social Show, a podcast that features top entrepreneurs in the food and beverage space on a mission to make the world better. In this episode… Social media can expand your brand's impact and help you become a likable brand, but there's one big problem: many brands do not know how to connect with people on social media, so they leave money on the table. However, you can change that quickly by utilizing social channels that are relevant to your brand.  How do you know which social channels are great for your brand? Which platforms are often overlooked but are a great place to connect with your potential customers? Today's guest is here to answer all of your social media marketing questions.  To find out how to take your brand's social game to the next level, listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Duncan Alney, Founder and CEO of Firebelly Marketing. You don't want to miss a minute of this episode! They discuss the underutilized social channels you should get on quickly, social trends to help your brand become more likable, and lots more.

    The Barefoot Wine Story: How Hardship, Hustle, and Heart Built America's #1 Wine Brand With Michael Houlihan, Founder of Barefoot Wines

    Play Episode Listen Later Nov 9, 2021 73:20

    Michael Houlihan is a highly sought-after business strategist, keynote speaker, consultant, and corporate trainer. He is the Founder of the iconic Barefoot Wine brand, which eventually was acquired by E & J Gallo.  After selling the company, Michael and his partner Bonnie Harvey co-authored The New York Times best-selling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand. His latest venture is Business Audio Theater, which performs founder stories in audiobook format to improve employee acquisition, engagement, and tenure. In this episode… Inspirational stories, the sheer hustle behind building a household brand, and the heart that keeps going no matter what: today's guest, Michael Houlihan, shares it all. He takes us back to when Barefoot Wines was an accidental idea, the arduous task of winning shelf space in retail stores, and why worthy cause marketing was not a cool thing to do back in the day — but it paid off.  And just when you think you've learned the biggest lesson, Michael drops how to implement change in your company quickly and how it was the lifeline for Barefoot Wines. On top of that, Michael reveals top insights for effective worthy cause marketing in today's wine business space, why sharing your founder story is an HR hack, and lots more valuable lessons.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and Drew Hendricks of the Legends Behind the Craft podcast. Together they host Michael Houlihan, Co-founder of Barefoot Wines and Business Audio Theater. They talk about the Barefoot story like you've never heard it — from idea to exit, the hard lessons in-between, and how the story became a best-selling book and an award-winning audio play. Stay tuned.

    How to Sell Your Online Business for Top Dollar - The EXITPreneur's Playbook

    Play Episode Listen Later Nov 4, 2021 48:36

    Joe Valley is a serial entrepreneur, M&A Advisor, podcaster, and Partner at Quiet Light, one of the top online business brokerage-advisory firms in the world. He is the author of The EXITPreneur's Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success and host of the Quiet Light Podcast. As a Certified Mergers & Acquisitions Professional and a frequent guest expert in mastermind groups, AMAs, podcasts, and speaker events for entrepreneurs worldwide, Joe has mentored thousands of entrepreneurs who want to manage their own exit. In this episode… Do you have the stamina to pursue a dream, fail big, and still keep going? Joe Valley's honesty and integrity are evident as he shares raw stories of failure, greed, lessons learned, and building his company to help other entrepreneurs succeed. There is an overwhelming success that can be achieved if you are persistent, open to learning, building relationships, growing, and simply being a good person. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz talks with Joe Valley, a Partner at Quiet Light, to hear his insight on becoming a successful serial entrepreneur and best-selling author. Joe also shares the benefits of utilizing media for advertising, tips for buying and selling a business, and how to epically fail — and still succeed. Stay tuned!

    [Top Women Leaders & Chicago Business Series] How Brands Connect to Their Biggest Advocates to Amplify Their Message With Peggy O'Flaherty of Mavely

    Play Episode Listen Later Nov 2, 2021 26:44

    Peggy O'Flaherty is the Chief Community Officer and Co-founder of Mavely along with Sean O'Brien and Evan Wray. Mavely is a company solving the issue of rising customer acquisition costs for direct-to-consumer brands while driving consumer product discovery and additional income for everyday families. Mavely helps build growth opportunities for millions of retailers and entrepreneurs by fostering a relationship between brands and their advocates. They have a community of over 25,000 creators and entrepreneurs and service over 200 brands. Before Mavely, Peggy co-founded OneParish, an app designed to foster engagement within church communities. In this episode… With media buying, customer acquisition costs will continue to rise — but what can brand owners do about it? How do you reach your ideal customers and turn them into advocates for your brand without paying cut-throat prices? No better way than to engage everyday people.  Consider it word-of-mouth at scale without the hassle of building a community from scratch. That's precisely what Peggy O'Flaherty and the team at Mavely provide to help brands amplify their message organically. Do you want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder and Chief Community Officer at Mavely, Peggy O'Flaherty. They discuss the power of brands connecting to their most prominent advocates, generating word-of-mouth marketing at scale, and more. Tune in for free. 

    [Top Agency Series] How to Use Video to Shortcut the Sales Process With Marty McDonald, Co-Founder of Bad Rhino

    Play Episode Listen Later Oct 28, 2021 38:35

    Marty McDonald is the Co-founder and CEO of Bad Rhino, a full-service social media marketing agency based in Pennsylvania. The company services and specializes in e-commerce, community management, online branding, content creation, and more. Their clients include craft beer, golf, staffing and recruiting, and hospitality companies, among clients in many other industries. Marty has used social media strategies to actively recruit and build an online marketing business for over 18 years. Marty also wrote the book Great Beer is Not Enough and hosts a podcast, Taps and Tees. At Bad Rhino, Marty has worked with the PGA of America, Laser Putt, indoor golf simulator companies, and he runs Golf Fanatics and Golf Cheapskate.  In this episode… Google and Facebook ads are great ways to get people into your sales funnel, but if you're not doing videos yet, you're missing out on the chance to shortcut your sales process. With video, you can reduce your sales funnel from five steps to three. It's that effective, but many people do not know the most efficient way to use this type of digital media.  Video can significantly increase your brand awareness, lead flow, the quality of business you attract, and it can impact how you target your ideal customers. It starts by addressing ideal customer questions to create valuable content, which could be the beginning of a faster sales process. The big question is how do you do this?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Marty McDonald, Co-founder and CEO of Bad Rhino. They discuss the power of video to shortcut your sales process, the types of video content Marty has found super helpful, where your videos should reside, and more. 

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